PLAYBOOK
Modern SEO 101 Playbook
India’s First SEO Playbook By Marketers For Marketers
We worked with over 130 CMOs to create a playbook to help you stay ahead and relevant in a consumerist world. The playbook provides key insights in how today’s marketing leaders are actioning SEO to achieve the
desired results.
What's Inside?
1. Future of Organic Search Marketing
Dive into the evolving landscape of organic search marketing, exploring emerging trends, technologies, and strategies that will shape the future of SEO.
2. Is SEO Aging?: A Glimpse at its Evolution and Future
Delve into the historical evolution of SEO, examining its current state and envisioning the future trends that will continue to redefine the realm of search engine optimization.
3. Why 'Search' can be a great Marketing Strategy?
Uncover the inherent power of search as a robust marketing strategy, exploring how harnessing the vast potential of online searches can propel your brand to new heights.
4. The Stages of SEO
Navigate the comprehensive journey of SEO, from foundational principles to advanced strategies, understanding the distinct stages that contribute to a successful search engine optimization campaign.
5. How can partnering make SEO work
Explore the collaborative dimension of SEO success, discovering the synergies that arise when strategic partnerships play a crucial role in amplifying the effectiveness of your SEO efforts.
6. Tools to sharpen your SEO process
Equip yourself with a toolkit for success as you explore essential tools designed to enhance and streamline your SEO processes, ensuring efficiency and effectiveness in your optimization efforts.
7. Going local: the Vernacular SEO
Uncover the significance of local SEO strategies, delving into the world of vernacular SEO and understanding how tailoring your approach to regional nuances can maximize your online presence.
8. 20+ Case Studies
Gain valuable insights from real-world scenarios as you explore over 20 case studies, showcasing diverse success stories and practical applications of effective SEO strategies across various industries.
What's Inside?
1. Future of Organic Search Marketing
Dive into the evolving landscape of organic search marketing, exploring emerging trends, technologies, and strategies that will shape the future of SEO.
2. Is SEO Aging?: A Glimpse at its Evolution and Future
Delve into the historical evolution of SEO, examining its current state and envisioning the future trends that will continue to redefine the realm of search engine optimization.
3. Why 'Search' can be a great Marketing Strategy?
Uncover the inherent power of search as a robust marketing strategy, exploring how harnessing the vast potential of online searches can propel your brand to new heights.
4. The Stages of SEO
Navigate the comprehensive journey of SEO, from foundational principles to advanced strategies, understanding the distinct stages that contribute to a successful search engine optimization campaign.
5. How can partnering make SEO work
Explore the collaborative dimension of SEO success, discovering the synergies that arise when strategic partnerships play a crucial role in amplifying the effectiveness of your SEO efforts.
6. Tools to sharpen your SEO process
Equip yourself with a toolkit for success as you explore essential tools designed to enhance and streamline your SEO processes, ensuring efficiency and effectiveness in your optimization efforts.
7. Going local: the Vernacular SEO
Uncover the significance of local SEO strategies, delving into the world of vernacular SEO and understanding how tailoring your approach to regional nuances can maximize your online presence.
8. 20+ Case Studies
Gain valuable insights from real-world scenarios as you explore over 20 case studies, showcasing diverse success stories and practical applications of effective SEO strategies across various industries.
India’s First SEO Playbook By Marketers For Marketers
We worked with over 130 CMOs to create a playbook to help you stay ahead and relevant in a consumerist world. The playbook provides key insights in how today’s marketing leaders are actioning SEO to achieve the
desired results.
“SEO is a constant dialogue between your brand and customers. Whatever stage they are in the buying cycle, your brand interacts with them, and SEO enables this ongoing dialogue to connect and engage with them.
India is entering a new era of digitalization at a growing rate. The need for digitization has led marketers to seek further avenues of revenue generation and better Returns on Investment. As the internet penetration percentage increases over the years, organic search will become the biggest driver of digital success for most online businesses.”
Kaushal Thakkar
Founder & Managing Director at Infidigit
CMO's who have contributed to Playbook's success
Sumeet Singh
Chief Marketing Officer
Info Edge India Ltd
Anil Kumar Singh
Head - SEO & Organic Growth
HT Media
Sai Narayan
Chief Marketing Officer
Paisabazaar
Vipul Oberoi
Chief Marketing Officer
Dun and Bradstreet
Kaushik Chakraborty
Senior VP - Digital Transformation
Tata Capital
Shalini Rao
Chief Marketing Officer
BLR Airport
Khantil Mazumdar
VP & Head of E-commerce
Metro Brands
Vishal Rupani
Co-Founder
Stealth Startup