AI - Driven Growth Solutions

SEO Services
For Ranking and Revenue Growth

Transform your online presence into a revenue-generating powerhouse.


    Infidigit is a CMO’s most preferred partner

    2.2B+

    Organic Sessions

    15M+

    Leads Generated

    100+

    Case Studies

    60+

    Awards & Recognitions

    Clients

    We are the trusted partners for brands to achieve organic success

    BENEFITS

    How SEO Drives Revenue Growth for Your Business

    Generate Leads

    Attract qualified prospects to your site with targeted SEO strategies

    Increase Sales

    Drive more conversions with optimized search visibility and user experience.

    Higher Organic Rankings

    Rank higher in search results, getting your business noticed by more customers.

    Grow ROI

    Maximize returns by investing in SEO that delivers long-term results.

    Boost Brand Visibility

    Increase your brand’s presence with better rankings and more traffic.

    Improve Engagement

    Enhance customer interaction with tailored content and improved site experience.

    Challenges

    What’s Holding Back Your Organic Growth?

    "I redesigned my website, but I'm still not getting traffic."

    Redesigning your website improves user experience, but traffic needs visibility. Think of it as a beautifully designed store—without signage, customers can’t find it. SEO ensures your site appears in search results, bridging the gap between design and traffic.

    "I launched an online store, but sales are low."

    Just launching an e-commerce site doesn’t guarantee that customers will find your products. SEO strategies like keyword optimization, product page content, and local search targeting can help increase visibility and drive sales.

    "My business has a website, but it’s not ranking for local searches."

    If you have a physical location or serve specific local areas, it’s crucial to appear in local search results. Local SEO helps improve visibility for geo-targeted searches, making it easier for local customers to find you.

    "My competitors are outranking me, and I don’t know why."

    If your competitors seem to always show up ahead of you, it’s time to conduct a competitive analysis and identify the SEO gaps. By optimizing your website’s technical SEO, content, and backlink strategy, you can outrank the competition.

    "I’m spending on ads but not seeing a good return on investment."

    While ads can generate traffic, SEO provides long-term, sustainable results. By investing in organic traffic strategies, you can reduce reliance on ads and achieve better ROI.

    "I’ve been blogging for months, but my posts aren’t ranking."

    Blogging is a powerful tool, but without proper keyword optimization, on-page SEO, and linking strategies, your blog posts might not rank. SEO ensures that your content reaches the right audience.

    "I’m getting some traffic, but it’s not converting into leads."

    SEO is not just about driving traffic—it’s about driving the right traffic. Optimizing your site for conversion can ensure that the visitors you attract are more likely to turn into leads or customers.

    "My website’s bounce rate is high, and visitors don’t stay long."

    A high bounce rate could indicate that your website is not meeting the expectations of your visitors. SEO can help by improving the user experience (UX), page load speeds, and ensuring the content matches what users are searching for.

    TESTIMONAILS

    Our clients talk about their transformative growth journeys.

    “The most notable outcome is holding the #1 ranking position in South Africa for “Black Friday” related keywords for 3 consecutive years and winning an international SMX award for the best retail search marketing initiative.”
    Carla-Rabe_Superbalist-1.png

    Carla Rabe

    Product Lead: Growth at Superbalist

    Carla Rabe

    Product Lead at Superbalist

    The Iconic

    Head of SEO at THE ICONIC

    Achint Setia

    VP Marketing at Myntra

    “Since our engagement with Infidigit, it has been a great experience. With their expertise in SEO, they have helped us build SEO-optimized content for our website.”
    Suresh.png

    Suresh Chettiar

    Marketing and Product Head at NUUU

    Suresh Chettiar

    Marketing and Product Head at NUUU

    Manish Dubey

    CMO, ICICI Prudential Life Insurance Company Limited

    Awant Bhagat

    Head of Digital Marketing at Stader

    The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content can work wonders for a brand in the digital space.”
    Vipul-Oberoi_DnB-1.png

    Vipul Oberoi

    Director at Dun & Bradstreet

    Vipul Oberoi

    Director - Marketing, CSR & Learning Solutions at D&B

    Lara Salomon

    Marketing Specialist at Solid Systems

    The infidigit team can go to any extent to assist you in all your SEO and ASO needs. The team helped in designing the complete taxonomy by doing the competitor analysis and remains a strong partner in strategizing for the new web pages. They push you to take the necessary steps and follow best practices to help you achieve your KPIs.”
    15-1.png

    Anurag Goyal

    Sr. Manager – Digital Marketing at Extramarks

    Anurag Goyal

    Sr. Manager - Digital Marketing at Extramarks

    “We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations.”
    Altaif-Traya-1.png

    Altaf Saiyed

    Founder of Traya

    Altaf Saiyed

    Founder of Traya

    “Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. The results made us ambitious to achieve more significant milestones with Infidigit.”
    aparna_zee5-1.png

    Aparna Acharekar

    Programming Head at Zee5

    Aparna Acharekar

    Programming Head at Zee5

    Rituj Kate

    SM – Product at Dream11

    “I recently had the pleasure of working with Infidigit, and I must say, the experience has been nothing short of outstanding! The team at Infidigit is incredibly talented and works seamlessly to bring our ideas to life. Their website designing skills are top-tier, and they were able to create a stunning and user-friendly website that perfectly captured our brand identity. The design process was smooth, and they were always open to incorporating our feedback, ensuring we got exactly what we envisioned.”
    Nidhi.png

    Nidhi Gupta

    Marketing Assistant at Tata Consumer Products

    Nidhi Gupta

    Marketing Assistant at Tata Consumer Products

    Manan Bajoria

    AVP | Growth, Ixigo

    Why Us?

    Why Infidigit as SEO Service Provider?

    1. AI-Enhanced SEO with Infigrowth

    Our proprietary tool, Infigrowth, merges AI-driven insights for the discovery of growth opportunities, optimizing campaigns, and accelerating your website’s rankings with maximum efficiency. As an SEO service provider, we work towards giving you advanced SEO strategies to help you improve your online presence.

    2. Awards and Recognitions

    Infidigit has proudly earned 60+ prestigious awards, showcasing our excellence in the world of SEO. These accolades reflect our unwavering commitment to delivering innovative SEO marketing solutions, measurable results, and industry-leading expertise for our clients globally.

    3. Team of 180+ SEO Experts

    Our SEO company has 180 SEO+ specialists who bring a wealth of experience across various SEO solutions. Whether you need on-page SEO, link building, or technical SEO

    4. Data-Driven, Results-Focused

    We use deep analytics and actionable data to craft strategies that target your audience effectively and drive tangible, long-term results for your business. As a leading search engine optimization company, we’re committed to delivering results that matter.

    5. Proven Experience

    With years of experience delivering success across a range of industries, we’ve partnered with top brands to achieve sustainable growth and enhanced online visibility through our expert SEO services.

    6. Clear, Regular Reporting

    Stay up-to-date with easy-to-understand reports that outline campaign performance, milestones, and next steps for continued SEO success. As a trusted SEO company, we believe in full transparency to help you understand the progress of your SEO service.

    Features

    What Our SEO Solution Includes?

    1. Competitor Analysis

    As an SEO company, Infidigit’s competitors’ SEO strategies and workflows are deep-dived into creating a comprehensive SEO marketing plan to help you get ahead of the competition. As part of our SEO services, we analyze your competitors’ target keywords, key pages driving traffic, and their click-share on SERP..

    1. Identify Competitors: We identify key competitors, categorizing them as direct, indirect, or online competitors, if any.
    2. Collect Data: Our team uses tools like SEMrush and Ahrefs to gather critical data, including website traffic, domain/page authority, ranking keywords, and backlink profiles.
    3. Analyze SEO: Our team thoroughly analyzes their SEO strategies, including keyword usage, content frameworks, technical SEO (e.g., site speed and mobile usability), and on-page optimization techniques.
    4. Backlink Review: Next, we evaluate their backlink profiles, assessing the quality, anchor text relevance, and opportunities for link building.
    5. Strengths & Weaknesses:  We also assess their strengths, like high-quality backlinks, and weaknesses, such as poor keyword targeting or slow load times.
    6. Monitor & Adapt: We continuously monitor competitors’ SEO changes and market trends, adapting our SEO services to ensure your brand maintains a competitive edge in the digital landscape.

    2. SEO Audit

    SEO audit services offered by Infidigit makes sure there are no discrepancies in your webpages.

    Conducting a thorough audit with over 400+ pointer checklists, we ensure that your webpages are optimized under all the aspects, including content, URLs, website architecture, and responsiveness.

    A comprehensive audit report is then submitted to you detailing all the areas with scope for improvement or optimization to propel your webpage ranking.

    SEO Audit Process: Step-by-Step

    1. Technical SEO Audit – We use tools like Screaming Frog and Google Search Console to identify crawl errors and indexing issues. Our team updates the XML sitemap, resolves robots.txt blocking problems, and fixes duplicate content through canonical tags. We simplify navigation, ensuring all essential pages are accessible within three clicks.
    2. On-Page SEO Audit – We review title tags, meta descriptions, content relevance, and originality, optimizing for proper keyword usage. We identify and fix broken links, oversized images, and missing alt text. We refine internal linking and video metadata to enhance optimization.
    3. Site Speed Optimization – We analyze and improve Core Web Vitals (LCP, FID, CLS), optimize file compression, and ensure mobile usability by leveraging CDNs and minimizing CSS/JS issues.
    4. Off-Page SEO Audit – Our team evaluates backlink quality, disavows spammy links, and checks Google My Business listings to ensure consistency in NAP (Name, Address, Phone).
    5. Business-Specific SEO – For international and local SEO, we optimize hreflang tags, ensure accurate localized content, and resolve SSL or mixed-content issues.
    6. Comprehensive Reporting – After completing the audit we create detailed reports with actionable insights and highlight the impact of these changes.

    3. Keyword Analysis

    Infidigit, as the best SEO company, excels in conducting comprehensive keyword research to achieve exemplary ranking for your web pages.

    For organic traffic generation, only the best keywords must be targeted for each page.

    We ensure that this critical element is utilized to its full potential with effective keyword analysis and optimization as a part of our competent SEO services.

    1. Define Objectives & Audience – Our team defines keywords that align with your business goals, audience intent, and market trends. Using tools like Google Keyword Planner, SEMrush, and Ahrefs. 
    2. Analyze Keyword Metrics – To evaluate keyword performance, Focus on search volume, difficulty, competition, CPC, and trends.
    3. Identify Keyword Types – Incorporate short-tail (broad), long-tail (specific, high-conversion), branded, and competitor keywords.
    4. Group by Intent – Categorize by informational (knowledge-seeking), navigational (brand-specific), and transactional (action-oriented) queries.
    5. Competitive Keyword Analysis – Use tools like SEMrush and Ahrefs to uncover competitor keyword strategies and identify gaps.
    6. Prioritize Keywords – Focus on high-converting, relevant terms with low-medium competition.
    7. Map Keywords to Content – Optimize existing content and create new pages targeting high-value keywords.
    8. Monitor & Refine – Track keyword performance with the Infigrowth Rank tracking Tool and adjust strategies based on market trends and search updates.

    4. On Page SEO Implementation

    Through our On-page SEO, we optimize individual web pages on websites to enable a higher ranking for them on search engines.

    As a trusted SEO service provider,, our team thoroughly analyzes page content, meta tags, title tags, and various other parameters to ensure your website is fully optimized and SEO-friendly. This process guarantees that we address every aspect that could influence your website’s ranking on search engines.

    1. Keyword Integration – We identify primary and secondary keywords for each page and strategically place them in titles, meta descriptions, H1 tags, and subheadings while maintaining natural readability.
    2. Content Optimization – Following E-E-A-T guidelines, we create user-focused, engaging content that thoroughly addresses search intent. Our team uses short paragraphs, bullet points, and optimized multimedia to enhance engagement.
    3. URL Structure – We create short, descriptive, keyword-rich URLs formatted with hyphens, avoiding unnecessary parameters.
    4. Internal Linking – Our team uses keyword-rich anchor text to guide users to relevant pages while ensuring logical navigation and balanced link equity.
    5. Meta Tags and Schema Markup – We develop unique meta titles and descriptions for each page and apply structured data (e.g., FAQ schema or product schema) to enhance your listings with rich snippets, boosting your visibility on search results. Our SEO service helps you stand out with enhanced search engine displays.
    6. Image Optimization – Optimize images by compressing them for faster loading, using descriptive file names and keyword-rich alt text, and ensuring proper dimensions for quality and performance.

    5. Content Optimization

    Content is the most critical part of any webpage and has the power to determine everything for your business.

    As one of the leading SEO services provider, we specialize in creating and optimizing content for your webpages to make them SEO-friendly and elevate your rankings on search engines.

    We ensure that content on all pages are aligned with your company’s SEO goals and generate an optimal response from search engines.

    We deliver content that resonates with users and search engines alike:

    1. Keyword Research and Placement : Our team crafts and optimizes content to drive engagement and rankings. We start by integrating keywords naturally into page titles, headings, and content, avoiding overstuffing while maintaining a user-friendly flow. 
    2. Content Relevance and Quality – We ensure content relevance by addressing user intent and following the E-E-A-T principles, providing actionable insights, statistics, and real-world examples. Our SEO services focus on delivering content that resonates with both users and search engines, driving higher rankings and engagement.
    3. Structure and Readability – We structure content with clear headings(H2, H3, H4), short paragraphs, and lists to improve readability. Write short paragraphs (2-3 sentences) and use bullet points or lists for key information. Regularly update content with new stats, examples, or trends.Consolidate or remove outdated or low-performing content.
    4. Optimize for Featured Snippet and Voice Search
      Additionally, we optimize for featured snippets by answering common questions and structuring content with bullet points and tables. We also prepare for voice searches with conversational, long-tail keywords.
    5. Performance Monitoring – Use tools like Google Search Console or Infigrowth to monitor keyword rankings and traffic.Track metrics like bounce rate, average time on page, and social shares to evaluate content performance.

    6. Contextual Internal Linking

    Link-building services help in gaining quality links to your domain.

    1. Identify High-Value Pages
      Our internal linking strategy enhances user navigation and SEO performance. We use tools like Google Analytics or SEMrush to identify high-value pages like product or category pages. We then group related content into topic clusters to designate pillars and supporting pages. 
    2. Add Contextual Links
      Use descriptive, keyword-rich anchor text instead of generic phrases like “click here,” and place links naturally within the content where they provide additional value to the reader. Limit internal links to 2–5 per 1,000 words to maintain balance and avoid overloading the content.
    3. Maintain a Logical Linking Structure
      Ensure links are contextually relevant and help users navigate from less important pages to high-priority ones.

    7. Rich Snippet Implementation

    Rich snippet implementation is a feature introduced by Google to help developers implement markup schemes seamlessly into websites.

    Infidigit meticulously evaluates the content on your websites and implements data markups to segregate content such as FAQs, product schema, How To schema, ratings, etc.

    Rich snippet implementation by Infidigit not only helps in optimizing your website, but also makes it more visible and accessible to search engines and helps in increasing the CTR significantly.

    1. Identify Content Suitable for Rich Snippets
      Our team uses structured data to enhance your search visibility.We identify content types suited for rich snippets, such as reviews, FAQs, recipes, and how-to guides, prioritizing high-value pages like product listings and blogs.
    2. Add Structured Data Markup
      Using Schema.org, we implement structured data (e.g., JSON-LD) for FAQs, products, or tutorials, embedding it directly into the HTML to improve visibility and click-through rates.

    8. Off Page SEO Implementation

    Influencer marketing and Digital PR services can help your brand get the required visibility through a vast network of online influencers and popular promotional platforms. As a trusted SEO company, we help elevate your brand’s reach through effective outreach campaigns.

    Our influencer outreach campaign services offer your brand a platform to engage with relevant bloggers, vloggers and social media influencers who can be brand advocates. Such a campaign could result in increase in credibility as well as generate enough backlinks to targeted domains.

    We can induce word of mouth for targeted products/services for your brand on popular and credible promotional platforms through our Digital PR services. This enables you to cost effectively build brand awareness amidst a relevant audience in the digital landscape.

    1. Build High-Quality Backlinks
      As part of our SEO services, our team reaches out to authoritative websites, bloggers, and influencers to secure high-quality backlinks through guest posts, collaborations, and expert insights. We also promote shareable assets such as infographics and research reports via email and social media to attract organic backlinks, further enhancing your SEO ranking.
    2. Leverage Social Media and Online Communities
      We amplify your content’s reach by sharing it on LinkedIn, Twitter, and Facebook while engaging in platforms like Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further boosts brand visibility.

    9. Detailed Reporting

    At Infidigit, we believe in complete transparency, keeping our clients fully informed about how their targeted audience engages with their website and how they can drive conversions. Our Professional SEO services are built on experience and deep analysis, allowing us to provide reports that go beyond mere numbers in Excel sheets. Our reports contain actionable insights, backed by enriched user data, to help guide your SEO strategy.

    Our experience and deep analysis enable us to share reports which are beyond just mere numbers in excel sheets. They contain actionable hypothesis which is backed by enriched user data

    Regular reports allow you to view all campaign aspects including site traffic summaries and detailed conversion analysis

    Our reports combine SEO data with impactful analysis and visualizations, a refreshing change from the usually dry and number-centric report alternatives.

    Our Reports include the Following Data:

    1. Traffic and Engagement Metrics
      We provide comprehensive reports that include organic traffic sessions, users, and page views while comparing performance MoM or YoY. Analyze engagement metrics like bounce rate, average session duration, and pages per session. Use the Search Console to monitor impressions, clicks, average position, and CTR, identifying top-performing queries and pages.
    2. Keyword Performance
      We highlight ranking changes for high-priority keywords and measure search visibility through impression percentages. Our team monitors CTR for top-ranking keywords and identifies opportunities for optimization to improve performance and drive better results.
    3. Technical SEO Insights
      We also highlight technical improvements, such as crawl error fixes and site speed enhancements, and analyze the performance of top-ranking pages.
    4. Content Performance
      We identify top-performing pages that drive organic traffic, generate leads, or contribute to conversions, ensuring these pages remain optimized for maximum impact.
    5. Goals and Conversions
      We track goal completions such as leads, sales and e-commerce metrics like revenue, transactions, and average order value. Additionally, we analyze organic search’s contribution to multi-channel conversions to understand its overall impact on your business performance.
    6. Visual Dashboards and Trends
      We present data using clear visuals, such as line graphs to illustrate trends, bar charts for keyword rankings, and pie charts for traffic sources. Our team highlights correlations between actions and performance, making it easy to understand the impact of our strategies.
    7. Recommendations and Action Plan
      Our SEO services also include amplifying your content’s reach by sharing it on platforms like LinkedIn, Twitter, and Facebook. We engage in online communities such as Quora and Reddit to build credibility, generate traffic, and foster discussions around your brand. User-generated content, including reviews and testimonials, further boosts brand visibility and strengthens SEO efforts.
    1. Competitor Analysis

    Infidigit delves deep into your competitors’ SEO practices and their workflow to chart out a comprehensive strategy to build on and counter them to get ahead of the curve.

    SEO services offered include analyzing competitors’ target keywords, their respective target pages to generate more traffic and their click share rates.

    1. Identify Competitors: We identify key competitors, categorizing them as direct, indirect, or online competitors, if any.
    2. Collect Data: Our team uses tools like SEMrush and Ahrefs to gather critical data, including website traffic, domain/page authority, ranking keywords, and backlink profiles.
    3. Analyze SEO: Our team thoroughly analyzes their SEO strategies, including keyword usage, content frameworks, technical SEO (e.g., site speed and mobile usability), and on-page optimization techniques.
    4. Backlink Review: Next, we evaluate their backlink profiles, assessing the quality, anchor text relevance, and opportunities for link building.
    5. Strengths & Weaknesses:  We also assess their strengths, like high-quality backlinks, and weaknesses, such as poor keyword targeting or slow load times.
    6. Monitor & Adapt: Regular monitoring ensures we proactively track competitor shifts and market trends.
    2. SEO Audit

    SEO audit services offered by Infidigit makes sure there are no discrepancies in your webpages.

    Conducting a thorough audit with over 400+ pointer checklists, we ensure that your webpages are optimized under all the aspects, including content, URLs, website architecture, and responsiveness.

    A comprehensive audit report is then submitted to you detailing all the areas with scope for improvement or optimization to propel your webpage ranking.

    SEO Audit Process: Step-by-Step

    1. Technical SEO Audit – We use tools like Screaming Frog and Google Search Console to identify crawl errors and indexing issues. Our team updates the XML sitemap, resolves robots.txt blocking problems, and fixes duplicate content through canonical tags. We simplify navigation, ensuring all essential pages are accessible within three clicks.
    2. On-Page SEO Audit – We review title tags, meta descriptions, content relevance, and originality, optimizing for proper keyword usage. We identify and fix broken links, oversized images, and missing alt text. We refine internal linking and video metadata to enhance optimization.
    3. Site Speed Optimization – We analyze and improve Core Web Vitals (LCP, FID, CLS), optimize file compression, and ensure mobile usability by leveraging CDNs and minimizing CSS/JS issues.
    4. Off-Page SEO Audit – Our team evaluates backlink quality, disavows spammy links, and checks Google My Business listings to ensure consistency in NAP (Name, Address, Phone).
    5. Business-Specific SEO – We optimize hreflang tags, ensure accurate localized content, and resolve SSL or mixed-content issues for international and local SEO.
    6. Comprehensive Reporting – After completing the audit we create detailed reports with actionable insights and highlight the impact of these changes.
    3. Keyword Analysis

    Infidigit, as an SEO company, excels in conducting comprehensive keyword research for achieving exemplary ranking for your webpages.

    For organic traffic generation, it is imperative that only the best keywords are targeted for each page.

    We ensure that this critical element is utilized to its full potential with effective keyword analysis and optimization as a part of our competent SEO services.

    1. Define Objectives & Audience – Our team defines keywords that align with your business goals, audience intent, and market trends. Using tools like Google Keyword Planner, SEMrush, and Ahrefs. 
    2. Analyze Keyword Metrics – To evaluate keyword performance, Focus on search volume, difficulty, competition, CPC, and trends.
    3. Identify Keyword Types – Incorporate short-tail (broad), long-tail (specific, high-conversion), branded, and competitor keywords.
    4. Group by Intent – Categorize by informational (knowledge-seeking), navigational (brand-specific), and transactional (action-oriented) queries.
    5. Competitive Keyword Analysis – Use tools like SEMrush and Ahrefs to uncover competitor keyword strategies and identify gaps.
    6. Prioritize Keywords – Focus on high-converting, relevant terms with low-medium competition.
    7. Map Keywords to Content – Optimize existing content and create new pages targeting high-value keywords.
    8. Monitor & Refine – Track keyword performance with the Infigrowth Rank tracking Tool and adjust strategies based on market trends and search updates.
    4. On Page SEO Implementation

    Through our On-page SEO, we optimize individual web pages on websites to enable a higher ranking for them on search engines.

    Our team analyses page content, meta tags, title tags and a host of parameters for your website to validate if they are SEO friendly. This activity ensures that we do not neglect any aspect which could affect your website rankings on search engines

    1. Keyword Integration – We identify primary and secondary keywords for each page and strategically place them in titles, meta descriptions, H1 tags, and subheadings while maintaining natural readability.
    2. Content OptimizationFollowing E-E-A-T guidelines, we create user-focused, engaging content that thoroughly addresses search intent. Our team uses short paragraphs, bullet points, and optimized multimedia to enhance engagement.
    3. URL Structure – We create short, descriptive, keyword-rich URLs formatted with hyphens, avoiding unnecessary parameters.
    4. Internal Linking – Our team uses keyword-rich anchor text to guide users to relevant pages while ensuring logical navigation and balanced link equity.
    5. Meta Tags and Schema Markup – We create unique meta titles and descriptions for each page and implement structured data, such as FAQ schema or product schema, to enhance search results with rich snippets.
    6. Image Optimization – Optimize images by compressing them for faster loading, using descriptive file names and keyword-rich alt text, and ensuring proper dimensions for quality and performance.
    5. Content Optimization

    Content is the most critical part of any webpage and has the power to determine everything for your business.

    Our SEO agency creates and optimizes content for your webpages and makes it SEO friendly to elevate the ranking of your pages.

    We ensure that content on all pages are aligned with your company’s SEO goals and generate an optimal response from search engines.

    We deliver content that resonates with users and search engines alike:

      1. Keyword Research and Placement : Our team crafts and optimizes content to drive engagement and rankings.We start by integrating keywords naturally into page titles, headings, and content, avoiding overstuffing while maintaining a user-friendly flow. 
      2. Content Relevance and Quality – We ensure content relevance by addressing user intent and adhering to E-E-A-T principles, supported by actionable insights, statistics, and examples.
      3. Structure and Readability – We structure content with clear headings(H2, H3, H4), short paragraphs, and lists to improve readability. Write short paragraphs (2-3 sentences) and use bullet points or lists for key information. Regularly update content with new stats, examples, or trends.Consolidate or remove outdated or low-performing content.
      4. Optimize for Featured Snippet and Voice Search
        Additionally, we optimize for featured snippets by answering common questions and structuring content with bullet points and tables. We also prepare for voice searches with conversational, long-tail keywords.
      5. Performance Monitoring – Use tools like Google Search Console or Infigrowth to monitor keyword rankings and traffic.Track metrics like bounce rate, average time on page, and social shares to evaluate content performance.
    6. Contextual Internal Linking

    Link building services helps in gaining quality links to your domain.

    1. Identify High-Value Pages
      Our internal linking strategy enhances user navigation and SEO performance. We use tools like Google Analytics or SEMrush to identify high-value pages like product or category pages. We then group related content into topic clusters to designate pillars and supporting pages. 
    2. Add Contextual Links
      Use descriptive, keyword-rich anchor text instead of generic phrases like “click here,” and place links naturally within the content where they provide additional value to the reader. Limit internal links to 2–5 per 1,000 words to maintain balance and avoid overloading the content.
    3. Maintain a Logical Linking Structure
      Ensure links are contextually relevant and help users navigate from less important pages to high-priority ones. Avoid linking to the same page multiple times on a single page unless it is highly relevant.
    7. Rich Snippet Implementation

    Rich snippet implementation is a feature introduced by Google to help developers implement markup schemes seamlessly into websites.

    Infidigit meticulously evaluates the content on your websites and implements data markups to segregate content such as FAQs, product schema, How To schema, ratings, etc.

    Rich snippet implementation by Infidigit not only helps in optimizing your website, but also makes it more visible and accessible to search engines and helps in increasing the CTR significantly.

    1. Identify Content Suitable for Rich Snippets
      Our team uses structured data to enhance your search visibility.We identify content types suited for rich snippets, such as reviews, FAQs, recipes, and how-to guides, prioritizing high-value pages like product listings and blogs.
    2. Add Structured Data Markup
      Using Schema.org, we implement structured data (e.g., JSON-LD) for FAQs, products, or tutorials, embedding it directly into the HTML to improve visibility and click-through rates.
    8. Off Page SEO Implementation

    Influencer marketing and Digital PR services can help your brand get the required visibility through a vast network of online influencers and popular promotional platforms.

    Our influencer outreach campaign services offer your brand a platform to engage with relevant bloggers, vloggers and social media influencers who can be brand advocates. Such a campaign could result in increase in credibility as well as generate enough backlinks to targeted domains.

    We can induce word of mouth for targeted products/services for your brand on popular and credible promotional platforms through our Digital PR services. This enables you to cost effectively build brand awareness amidst a relevant audience in the digital landscape.

    1. Build High-Quality Backlinks
      Our team contacts authoritative websites, bloggers, and influencers to secure backlinks through guest posts, collaborations, or expert insights. We also promote shareable assets like infographics and research reports through email and social media to attract organic backlinks.
    2. Leverage Social Media and Online Communities
      We amplify your content’s reach by sharing it on LinkedIn, Twitter, and Facebook while engaging in platforms like Quora and Reddit to build credibility and drive traffic. User-generated content, such as reviews and testimonials, further boosts brand visibility.
    9. Detailed Reporting

    We believe in complete transparency while keeping our clients informed on how their targeted audience engages with their website and how they can further drive them to conversion.

    Our experience and deep analysis enable us to share reports which are beyond just mere numbers in excel sheets. They contain actionable hypothesis which is backed by enriched user data

    Regular reports allow you to view all campaign aspects including site traffic summaries and detailed conversion analysis

    Our reports combine SEO data with impactful analysis and visualizations, a refreshing change from the usually dry and number-centric report alternatives.

    Our Reports include the Following Data:

    1. Traffic and Engagement Metrics
      We provide comprehensive reports that include organic traffic sessions, users, and page views while comparing performance MoM or YoY. Analyze engagement metrics like bounce rate, average session duration, and pages per session. Use the Search Console to monitor impressions, clicks, average position, and CTR, identifying top-performing queries and pages.
    2. Keyword Performance
      We highlight ranking changes for high-priority keywords and measure search visibility through impression percentages. Our team monitors CTR for top-ranking keywords and identifies opportunities for optimization to improve performance and drive better results.
    3. Technical SEO Insights
      We also highlight technical improvements, such as crawl error fixes and site speed enhancements, and analyze the performance of top-ranking pages.
    4. Content Performance
      We identify top-performing pages that drive organic traffic, generate leads, or contribute to conversions, ensuring these pages remain optimized for maximum impact.
    5. Goals and Conversions
      We track goal completions such as leads, sales and e-commerce metrics like revenue, transactions, and average order value. Additionally, we analyze organic search’s contribution to multi-channel conversions to understand its overall impact on your business performance.
    6. Visual Dashboards and Trends
      We present data using clear visuals, such as line graphs to illustrate trends, bar charts for keyword rankings, and pie charts for traffic sources. Our team highlights correlations between actions and performance, making it easy to understand the impact of our strategies.
    7. Recommendations and Action Plan
      We provide actionable next steps, including content updates, refined keyword targeting, backlink strategies, and technical fixes. Additionally, we create a calendar for future optimizations, ensuring all efforts are aligned with your business goals for sustained growth.

    Process

    Our SEO process, Crafted for Results

    1. Setting Goals

    As one of the pioneers of SEO services, we make it a point to make our client’s goals our goals. We have a meticulous discussion with our clients to understand the crux of their functionings and goals and match up with their requirements.

    2. Creating Long Term Plans

    We make it a point to align your business goals with our approach in providing the best SEO services. Through detailed discussions, we gain a deep understanding of your core business, allowing us to customize our search optimization services to meet your unique requirements and objectives.

    3. Getting ahead of the Competition

    Our SEO services are centred around one objective – helping you surpass your competitors. We conduct a thorough competitor analysis to understand how they are generating traffic, to help you surpass their results with ease.

    4. Conducting Thorough SEO Audits

    The first and foremost thing that an SEO company should do is conduct thorough audits to analyze the websites and chart a plan to work on. Infidigit conducts a thorough SEO Audit with a 400+ audit pointer checklist and technical SEO audit pointers to conclusively tell you the areas of improvement on your websites.

    5. On-Page Activities

    Our SEO services range from on-page activities, such as updating the submitted webpages, for the health and organic ranking of the web pages. We get to ensure your entire webpage is optimised for the search engines, so that should be for content optimization, internal linking, URL optimization, or making meta descriptions interesting.

    6. Off-Page Activities

    Apart from taking care of on-page activities, we also ensure that your brand visibility is increased with elaborate influencer outreach activities.

    7. Regular Performance Tracking

    Our SEO services include the use of tools already established in the industry, such as Google Analytics, Webmaster, SEMRush, Ahref, etc. Using these tools will ensure all of your webpages are monitored daily and kept at their best health to maintain a constant flow of organic traffic.

    Plans

    We offer SEO packages for websites of all sizes

    Lite

    Boost your visibility and drive initial growth

    Standard

    Elevate your website to achieve higher visibility

    Pro

    Supercharge your websites growth by advance strategies

    Enterprise

    Unleash the full potential of your websites presence

    Seo Growth

    Why are SEO Marketing Services Essential to Boost Business Growth?

    SEO is a practice where one can optimize your website and its web page content to increase your brand’s visibility and receive more organic traffic. It’s an ongoing process that requires brands to stay updated with changing search engine algorithms, market trends, and user behavior patterns. For full unlocking of the potential of SEO services, you will need a dynamic and personalized SEO strategy tailored specifically for your business. However, developing an effective SEO strategy alone can be quite time-consuming and overwhelming, which leaves little time to pay attention to other vital aspects of business operations.

    This is where an experienced and reliable SEO company can help. By partnering with a trusted SEO service provider, you can speed up the process of improving your website’s ranking and visibility on search engines. With an SEO company, you can make a stronger impact on search engines while ensuring that you stay ahead of the competition. This is where Infidigit and our best SEO services come into play.

    Infidigit’s SEO services are designed to help your business achieve long-term growth. We cover all aspects of SEO, providing comprehensive solutions that include keyword research, content optimization, and technical SEO enhancements. Here’s how our SEO services can benefit your business:

    • Finding the Right Keywords – Our team will help you find the best keywords, questions, and long-tail phrases that can drive both search engines and customers to your website. We use high-conversion keywords that are in line with your business goals.
    • Increasing Web Traffic – Optimizing your website and content increases organic traffic that, in turn, increases sales and demand for your products or services.
    • Targeting the Right Audience – We ensure that your business is found by the right customers who are actively searching for what you offer, making it easier to connect with those who need your products or services the most.
    • Achieving Top Search Engine Rankings – With our SEO services, we get you on higher pages of SERPs, thereby making it easier for your target audience to find your business and understand its offerings.
    • Staying Up-to-Date with Digital Trends – SEO is constantly changing, so the team ensures you do not miss the shift, changes in algorithms, or new techniques of SEO that would negatively impact your website.
    • Crafting a Long-Term SEO Strategy – We help you create specific SEO strategies which are tailored for your business’s long-term growth, not in short-term solutions that will just stagnate in the long run.
    • Providing In-Depth Analysis – The team will produce detailed reports regarding the technical performance of your website, user behavior, and competitor analysis so that you could make the most informed decisions for your business.

    That is why you should partner with a reliable SEO company like Infidigit, which can enable you to explore the full potential of SEO services. We take the gobbledygook out of SEO so that you can focus on other great ways of expanding your business while we handle the digital marketing aspect.

    Other solutions

    More Ways to Drive Results

    Search Engine Optimization

    Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies.

    Conversion Rate Optimization

    Enhance your website to drive users to complete a desired call to action that helps you gain long-term customers.

    Website Development

    Latest web development frameworks, responsive design techniques, and robust backend systems to ensure your website is fast, secure & seamless.

    App Store Optimization

    Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store.

    Content Writing

    Craft your brand narrative efficiently with our skilled writers, tailoring content strategies to effectively convey your story.

    Local SEO

    Boost local visibility, attract quality traffic, and drive conversions with tailored Local SEO strategies.

    YouTube SEO

    Drive video growth, attract loyal subscribers, and amplify engagement with tailored strategies.

    Amazon SEO

    Enhance your Amazon presence, capture more buyers, and drive sales with custom optimization strategies.

    Link Building

    Strengthen your site’s authority, attract quality traffic, and improve SEO with expert link building.

    What our SEO Package includes

    First Month Activities

    SEO Audit

    In-depth SEO audit analyzing pages for technical, on-page, and off-page aspects, providing comprehensive insights.

    Advanced with Strategy

    Advanced with Strategy

    Advanced with Strategy

    Advanced with Strategy

    Initial Setup & Analysis

    Search Console - Setup & Review

    Google Search Console setup and review ensures accurate data, optimizing insights and performance.

    Google Analytics - Setup & Review

    Google Analytics setup and review maximizes website performance by optimizing insights.

    Keyword To URL Mapping

    Precise keyword-to-URL mapping enhances SEO strategy, improving relevancy and visibility.

    Baseline Ranking Setup

    Establish a baseline ranking setup to track SEO progress effectively and measure improvements.

    Baseline Organic Search Report Setup

    Gain valuable insights into organic search performance with a baseline organic search report.

    Competitor Analysis

    Comprehensive competitor analysis helps stay ahead, uncovering growth opportunities.

    Google Penalty Check

    Regular Google penalty checks safeguard SEO health, ensuring compliance and visibility.

    E-commerce SEO

    Product Image Optimization

    Optimizing product images enhances visual appeal and loading speed.

    Product Page Schema Markups

    Structured data markup implementation on product pages improves search engine understanding.

    Optimization of E-commerce Category Pages

    Optimizing category pages enhances visibility and navigation for online stores.

    Rich Snippet Optimizations

    Content optimization generates rich snippets for increased visibility and click-through rates.

    SEO Optimizations of Brand-related Pages

    Brand-related page optimization strengthens online presence and boosts brand visibility.

    Product Page Titles & Meta Descriptions

    Content optimization generates rich snippets for increased visibility and click-through rates.

    Product Page Optimization Suggestions

    Improved search rankings and user experience through recommendations for optimizing product pages.

    Ratings/Review Schema integration

    Enhanced credibility and visibility in search results with schema markup for ratings and reviews.

    Pagination Recommendations

    Improved indexing and user navigation with recommendations for managing paginated content.

    Filtered/URL Parameters Handling

    Better crawlability and user experience by optimizing handling of filtered and URL parameters.

    Out-of-stock Product Page Handling

    Maintained search visibility and user experience with optimized handling of out-of-stock product pages.

    Shopping Cart Funnel Analysis and Recommendations

    Increased conversion rates and user experience through analysis and optimization of the shopping cart funnel.

    Conversion Tracking Setup in Google Analytics

    Accurate measurement and analysis of website conversions with conversion tracking in Google Analytics.

    Google Analytics Goal Conversion Setup Suggestions

    Effective tracking of important actions with suggestions for setting up goal conversions in Google Analytics.

    Assistance for setting up Enhanced Ecommerce Tracking Code

    Detailed ecommerce analytics with guidance on implementing enhanced ecommerce tracking code.

    Technical SEO

    Technical Audit Tracker Creation & Periodic Review

    A tracker is created and reviewed to monitor ongoing website health and technical audit tasks.

    Support For SEO Audit Implementation

    Infidigit assists in implementing recommendations from the SEO audit for improved website performance.

    Robots.txt Creation & Optimization

    The robots.txt file is optimized to guide search engine crawlers and control content access.

    XML Sitemap Creation & Submission

    XML sitemap helps search engines index and crawl website pages for better visibility.

    Structured Data Markup Recommendation & Review

    Structured data markup recommendations are provided for improved search engine understanding.

    Suggestions to improve Page Speed & Core Web Vitals Scores

    Suggestions are given to enhance page speed and Core Web Vitals scores for better user experience and rankings.

    Custom 404 Page Review & Recommendation

    The custom 404 error page is optimized for improved user experience and search engine crawling.

    Mobile Friendly Test Review & Recommendation

    Mobile friendliness is reviewed with recommendations for optimal performance on mobile devices.

    SSL Check

    SSL certificate installation and HTTPS security are checked for secure website access.

    Site Architecture Audit

    Site architecture is audited to enhance navigation and user experience.

    Ongoing detailed SEO Audit & Recommendations

    Regular comprehensive SEO audits provide ongoing recommendations for continuous improvement.

    Recommendations for improving Crawling, Indexing & Rendering

    Suggestions are given to improve crawling, indexing, and rendering of website content by search engines.

    Hreflang Implementation

    Hreflang tags are implemented for language and regional targeting on multilingual and multinational websites.

    On-page SEO

    Title Tags Optimization

    Title tags optimized for improved search visibility and click-through rates.

    Meta Description Optimization

    Compelling meta descriptions crafted to engage users in search results.

    Header Tags Optimization

    Keyword-rich headings structured for better search engine understanding.

    URL Structure Recommendation & Review

    URL structure reviewed and optimized for user-friendly navigation and search engine crawling.

    Duplicate Content Analysis

    Duplicate content issues identified and addressed to improve search rankings and avoid penalties.

    Canonical Recommendations

    Canonical tags implemented to consolidate similar content and prevent duplicate content issues.

    Image Optimization

    Images optimized for faster loading, enhanced user experience, and improved search engine indexing.

    Video Optimization

    Videos optimized with relevant metadata and schema markup for increased search visibility.

    HTML Sitemap Review & Recommendation

    HTML sitemap reviewed and optimized for improved user navigation and search engine crawling.

    Footer Links Review & Recommendation (If Any)

    Footer links, if applicable, audited and optimized for better navigation and search engine crawling.

    Internal Links Recommendation

    Internal linking improved to enhance website structure and distribute link equity.

    External Links Review & Recommendation Frequency

    External links reviewed with recommendations for quality and frequency.

    Content Recommendation

    Content recommendations provided to improve relevance, readability, and search engine rankings for existing pages.

    30

    50

    70

    200

    Links Optimization

    Link Redirect Checks

    Performing redirects checks to ensure optimal user experience and search engine crawling.

    Disavow File Review & Recommendation (If Required)

    Reviewing and providing recommendations for creating or updating a disavow file to disavow low-quality or spammy backlinks, if necessary.

    Video, Presentations & Infographic submissions

    Submitting videos, presentations, and infographics to enhance visibility and attract backlinks.

    Backlink Audit

    Conducting a backlink profile audit to evaluate the quality, relevance, and risks of existing links.

    Yearly

    Half Yearly

    Quarterly

    Monthly

    Article Submission (Free websites)

    Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.

    10

    20

    30

    60

    Image Submission (Free websites)

    Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.

    10

    20

    30

    60

    PPT/PDF Submission (Free websites)

    Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.

    10

    20

    30

    60

    Social Bookmarking (Free websites)

    Submitting articles to reputable directories for increased exposure, backlinks, and industry authority.

    10

    20

    30

    60

    Q&A Posting

    Engaging in Q&A platforms to establish authority and include relevant backlinks.

    5

    10

    20

    35

    Youtube Optimization

    Existing Video Optimization

    Enhance existing videos by improving metadata, keywords, titles, and thumbnails for better optimization.

    No. of Videos to be optimized per month

    Develop a monthly video optimization plan based on priorities and available resources.

    0

    5

    10

    20

    Video Title, Description & Thumbnail Recommendations

    Suggest video titles, descriptions, and thumbnails that drive higher engagement.

    Video Cards and End Screen Suggestions

    Strategically utilize video cards and end screens for effective promotion and increased audience engagement.

    New Video Suggestions

    Offer fresh video ideas aligned with keyword research and audience interests.

    Reporting

    Keywords Ranking Report (Upto)

    Monitor and report keyword rankings to track SEO performance and progress.

    500

    1000

    1500

    2500

    Competitors' Rank Tracking (Upto)

    Analyze competitor rankings to identify growth opportunities and maintain a competitive edge.

    5

    7

    10

    10

    Organic Search Market Share Report

    Evaluate website visibility and market share in organic search results.

    Search Console Impressions And Clicks Reporting

    Measure impressions and clicks in Google Search Console for valuable performance insights.

    Google Analytics Sessions Report

    Utilizing Google Analytics to analyze website sessions and understand user engagement and behavior.

    User Experience Report (Page Load Time, Bounce Rate, Etc.)

    Optimize user experience metrics like page load time and bounce rate for improved performance.

    Backlink Report

    Assess backlink quality and quantity to enhance authority and credibility.

    Core Web Vitals Report

    Optimize core web vital metrics for better user experience and search engine rankings.

    SEO Scorecard

    Create a comprehensive scorecard to evaluate overall website SEO performance.

    Customised KPIs Reporting

    Define and track custom key performance indicators aligned with business objectives.

    Analysis via Third party Tools

    Utilize industry-leading tools for deep analysis and actionable insights.

    Channel-wise Traffic Bi-furcation report

    Analyze traffic sources to understand their impact on website performance.

    Audience Demographic Report

    Gain demographic insights of website visitors for targeted marketing strategies.

    Ecommerce Conversion Rate Report

    Track and optimize ecommerce conversion rates for improved sales performance.

    Cost Per Acquisition & Return on Investment (ROI) Report

    Measure cost per acquisition and ROI to assess SEO effectiveness.

    Report Frequency

    Determining reporting frequency for timely monitoring and optimization of SEO activities.

    Weekly

    Weekly

    Weekly

    Weekly

    FAQs

    FAQ's on SEO Services

    What are SEO Services?

    SEO services are search engine optimization services intended to improve rankings and increase visibility for your website. These improved rankings on search results help businesses to drive quality traffic to its website.

    Can you explain SEO in simple words?

    Search Engine Optimization or SEO is a technique which makes use of a number of strategies to enable websites rank higher, thus increasing visibility for relevant searches on search engines. SEO cannot be neglected in any comprehensive digital marketing plan. The main elements of SEO include keyword optimization, quality content, off page & on-page optimization and link building. SEO’s end objective is to deliver an increase in sales through an increase in relevant consumer traffic on your website. Read more on what is SEO

    Does your SEO service offer any guarantee of performance?

    No one can explicitly guarantee search engine rankings through SEO as its dependent on a number of factors, including the dynamic nature of search engines themselves. Google updates its search algorithms multiple times in a year and agencies like us have to keep pace with our understanding of these updates. We are constantly on our toes and ensure that we employ the most ethical best practices to enable you to sustainably rank higher on search results. Our past work is a testimony of the fact that despite steering clear from giving guarantees, we have delivered results for our clients. You can read our case studies here.

    After you begin SEO, how long will it take for my website to rank on the first page of search results?

    Just like there is no explicit guarantee of performance, there is no guarantee of time taken to achieve desired rankings through SEO. Google uses over 200 ranking factors in their algorithm and hence achieving results is a challenge, especially if your category includes competitive search terms. However, in our experience, while working with brands, we have seen them achieve rankings for long tail keywords within 3 months and for competitive keywords – within 6 months.

    We create compelling content for our clients and help in its promotion through our extended network of influencers which include bloggers, publishers, digital PR, etc. We ensure the creation of relevant content which is shareable on social media and can thus aid in increasing social signals too. Should you like to know more about our influencer outreach campaigns, please click here

    My website is affected by Google Penalty. How can you help me?

    We have demonstrated expertise in handling penalties inflicted by Google’s Panda and Penguin algorithms. Our team works on improving content on your website to recover from Panda penalty and concerted efforts on building quality links to take care of Penguin Penalty. For more details, do read through our Google Penalty Recovery Services page and connect with us.

    What is your process of conducting research on relevant keywords for SEO?

    Our team uses a mix of automated tools and manual research to arrive at the most appropriate keywords for your SEO campaign. We use factors like search volume, competition, content relevancy, and conversion potential to arrive at the final list of keywords for the SEO campaign.

    How do you ensure that you refrain from using Black Hat SEO strategies?

    We have a proven approach to demonstrating results from our clients using White Hat SEO strategies. Considering the fact that we work with some of the largest brands globally, we ensure that we do not put their reputation at stake. We don’t believe in taking the short cut route to achieve success.

    What is your USP as compared to other SEO agencies?

    People, ethics, processes, and discipline are the primary ingredients in the secret sauce behind our success. Our management team has won global recognition for their competencies in growing businesses online. We don’t believe that just driving quality traffic to your website is our job. We partner with you to grow your revenue through online sales.

    How would you conduct a technical SEO audit of my website?

    Through an in-depth review of website architecture and code, we discover the underlying potential of your website. Our detailed on-page review validates if your web pages have all the key elements of an optimized page. Off-page SEO review analyzes your brand’s online footprint to understand if it offers an optimal experience for prospects and search engine crawlers. Learn more about our SEO Audit Services.

    Will you optimize my website only for specific geographies?

    No, our team will optimize your website to increase visits from all targeted and relevant geographies

    Do you use any specific set of software tools for SEO?

    Our team uses a mix of third-party solutions and proprietary tools to ensure that we are well equipped in handling different facets of SEO – be it keyword research, conversion rate optimization, link building or competitor mapping.

    What should be my budget for SEO?

    The investment for an SEO campaign depends on our effort estimates which are calculated based on the number and quality of keywords we are targeting, the age of your website and competitiveness of the industry players. Since quality SEO is a customized effort and no “one size fits all” service, we would request you to get in touch with our team for a quick call to get a suitable quote.

    I have an In-House SEO team, why should I outsource SEO?

    Even if you have an in-house SEO team, you should consider outsourcing SEO for the following reasons:

    SEO involves a lot of aspects – including on-page and off-page SEO, content writing, social media, link building, and other strategies. Its highly unlikely that you may have a cost-effective team which has individual expertise in all these areas.

    From the perspective of accountability, in the event of a non-performing SEO strategy from the agency, you can blame the lack of progress on them and force them to course correct, if they want to retain you as a client. Course correction with an in-house team totally depends on their individual competencies as compared to an agency which has larger resources.

    Scaling SEO becomes challenging with an in-house team as compared to an agency, due to the latter’s resources and experience

    Since SEO agencies manage multiple clients, they are usually well versed with the vagaries of SEO and are always on their toes on researching and implementing changes to non-performing strategies. However, an in-house SEO team may fall into the complacency trap and may end up lacking innovation and adaptability.

    Is SEO cost effective?

    Unlike traditional marketing methods, search engine optimization (SEO) has time and again proven to be quite cost-effective. Driving targeted traffic to a website is hard and a dedicated SEO strategy can help to keep audiences hooked even over the long term. Moreover, SEO efforts can continue to provide value over time as long as best practices are followed. 

    It is, however, important to note that there are certain conditions to the cost-effectiveness of a strategy. SEO can be a time-consuming process and may require financial investment to maintain and improve rankings. Additionally, the level of competition for certain keywords can impact the cost-effectiveness of an SEO marketing campaign. To sum it up, search engine optimization can be a cost-effective option for businesses with a long-term focus and the resources to invest in ongoing optimization efforts.

    How SEO will help my business?

    SEO has the power to propel your business into the global market. Listed here are some of the most notable ways SEO can help achieve your business goals:

    SEO can help bring visibility to your website by helping you rank high on SERPs. 

    Rankings can drive traffic, which can potentially convert into more leads and sales. 

    Brand credibility as well as authority can be established in the industry, which can help build trust with potential customers and clients. 

    SEO can also help improve the user experience of your website, making it easier for users to navigate and find the information they need.

    How would I identify which type of SEO I need for my business?

    Before you can determine which type of SEO strategy your business may require, here is a checklist you can consider to follow:

    Conduct a thorough analysis of your website and online presence. 

    Consider your business goals and align them to the requirements of your target audience. 

    Once you have a clear understanding of the afore-mentioned factors, you can begin to develop a strategy that includes the most appropriate types of SEO for your business.

    Lastly, it’s also a good idea to get in touch with an SEO consultant or agency to get a professional opinion to carry out the tasks that need to be done.

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