Planet Smart City Saw a 215% Rise in Non-Brand Clicks in 4 Months with Infidigit
The Client
Planet Smart City is a pioneering PropTech company that combines cutting-edge technology, data-driven insights, and urban innovation to transform the real estate landscape.
Through their advanced Planet SIM platform, they provide smart water and electricity solutions to housing societies, leveraging cutting-edge IoT technology and data analytics. Their commitment to community engagement is further realized via the Planet App, which fosters real-time collaboration, communication, and social innovation among residents.
Focusing on reducing utility costs, championing sustainability, embracing digital inclusion, and pioneering innovative infrastructure, Planet Smart City India is spearheading the creation of forward-thinking, connected communities in an ever-evolving urban landscape.
The Objective
Strengthen Content Strategy
- Develop a consistent publishing schedule for blog posts, case studies, and thought leadership content aligned with smart city and PropTech trends.
- Utilize keyword mapping and internal linking to reinforce domain authority and topical relevance.
Increase Keyword Coverage
- Expand the range of search terms targeted by regularly auditing and updating keyword lists.
- Leverage topic clusters to create comprehensive content that addresses various stages of the customer journey.
Enhance Visibility for Brand Through Non-brand Keywords
- Conduct in-depth keyword research to identify competitive, high-intent phrases relevant to the PropTech industry.
- Optimize on-page elements (titles, meta descriptions, headings) and produce targeted content for those non-brand keywords.
Increase Targeted Organic Traffic
- Implement a robust SEO strategy focusing on both short-tail and long-tail keywords.
- Improve technical SEO factors such as site speed, mobile responsiveness, and user experience to enhance rankings and click-through rates.
The Challenge
Planet Smart City India faces a significant hurdle: the low search volume surrounding their specialized PropTech niche. Although they offer cutting-edge solutions like smart water management and digitally connected communities, these innovations aren’t widely recognized as must-have essentials—resulting in minimal user queries and constrained keyword opportunities.
For SEO, this creates a dual dilemma of low initial traffic potential and limited brand awareness, making it harder to rank for relevant search terms.
To bridge this gap, the company must educate the market on the tangible benefits of Planet SIM and the Planet App, crafting compelling, informative content and executing strategic outreach to spark awareness and drive demand where it currently does not exist.
The Solution
Awareness- Creating Articles & Guides:
Develop in-depth, user-friendly resources that explain why smart utility management and sustainability are crucial for modern housing societies.
Long-Tail Keyword Targeting:
Identify and target longer, more specific search phrases (e.g., “how to reduce water waste in housing societies,” “benefits of digital community engagement tools”). These tend to have lower competition and can capture niche audiences.
Thematic Clusters:
Group content under themes (e.g., “Smart Water Management,” “Digital Community Platforms,” “Sustainability in Housing”) and internally link them to boost topical authority and search visibility.
The Result
Within 4 months:
- Keyword Coverage: Keyword coverage grew by 249.07%, expanding the site’s visibility across a wider range of relevant search terms.
- Top 10 Rankings: The number of keywords ranking in the top 10 saw a 5.6x increase, demonstrating improved organic visibility and higher placement in search results.
- Top 3 Rankings: Keywords ranking in the top 3 grew by 7x, reflecting enhanced positioning for high-value terms, leading to greater potential for traffic.
- Non-brand Clicks: There was a 215.20% increase in non-brand clicks, indicating a broader reach and higher engagement from users searching for relevant non-branded terms.
249.07%
Growth in Keyword Coverage
5.6x Growth
The Number of Keywords Ranking in the Top 10
7x Growth
Keywords Ranking in the Top 3 Ranking
215.20%
Increase in Non-brand Clicks
Beauty & Fitness
Health
Our Solutions
