# Infidigit: Your AI Powered Digital Growth Partner > Infidigit is an AI-enabled digital growth agency dedicated to elevating your online business through innovative strategies. With a team of over 150 experts, we focus on maximizing your online growth and ensuring a high return on investment. > Infidigit is an Artificial Intelligence enabled growth agency that helps you accelerate your business to achieve maximum ROI ## Pages - [SEO Associate Manager](https://www.infidigit.com/careers/seo-associate-manager/): Associate Manager SEO & AIO : As an Associate Manager, you will be responsible for driving organic growth for client... - [Chief Operating Officer](https://www.infidigit.com/careers/chief-operating-officer/): Chief Operating Officer : We are looking for a Chief Operating Officer to own end-to-end operations in India, acting as... - [How Myntra Records 186 Times Lower CPC Than Paid Through Organic Search](https://www.infidigit.com/coliving-brand-seo-case-study/): Home > Case Study > SEO Case Studies > Coliving Brand SEO Case Study How a Structured SEO Strategy Boosted... - [SEO Agency Singapore](https://www.infidigit.com/seo-agency-singapore/): Success Stories Services Why us Contact Get a Custom Growth Plan Your AI-Powered Growth Partner in Singapore Infidigit, a trusted... - [Chief of Staff (Delivery & Strategic Execution)](https://www.infidigit.com/careers/chief-of-staff-delivery-strategic-execution/): Chief of Staff (Delivery & Strategic Execution) : We are looking for a Chief of Staff to drive alignment across... - [Full Stack Developer](https://www.infidigit.com/careers/full-stack-developer-2/): Accounts Executive : Is for an Account Executive with a minimum of 2 years of experience. The ideal candidate should... - [How Infidigit Helped Artflute Unlock Organic Growth with SEO-Led Next.js Migration](https://www.infidigit.com/artflute-seo-case-study/): Home > Case Study > SEO Case Studies > ArtFlute SEO Case Study How Infidigit Helped Artflute Unlock Organic Growth... - [Scaling SEO with AI in 7 Months: Team Infidigit’s Oncology Success](https://www.infidigit.com/everhope-seo-case-study/): Home > Case Study > SEO Case Studies > Everhope SEO Case Study Scaling SEO with AI in 7 Months:... - [Infidigit’s LLM SEO Delivers 90+ AI Keywords & 76.19x Traffic for HDFC Life Term Insurance](https://www.infidigit.com/hdfc-life-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > HDFC Life LLM Strategy Case Study Infidigit’s LLM SEO Delivers 90+... - [How Infidigit Drove a 17x Increase in Organic Leads for Planet Smart City](https://www.infidigit.com/planet-smart-city-leads-improvement-case-study/): Home > Case Study > Lead Generation Case Studies > Planet Smart City Leads Improvement Case Study How Infidigit Drove... - [Driving Domain Authority Growth for Planet Smart City Through Authority-Led SEO](https://www.infidigit.com/planet-smart-city-da-growth-case-study/): Home > Case Study > SEO Case Studies > Planet Smart City DA Growth Case Study Driving Domain Authority Growth... - [Real-Estate Case Studies](https://www.infidigit.com/real-estate-case-studies/): Real EstateSEO Case Studies We help Real estate brands boost visibility, attract qualified buyers, and drive measurable sales growth. Infidigit... - [Planet Smart City Marketing Case Studies](https://www.infidigit.com/planet-smart-city-marketing-case-studies/): Planet Smart CityMarketing Case Studies Explore how we enhanced online visibility and generated high-quality leads for Planet Smart City through... - [Boosting Organic Traffic by 173% for a Neuro Linguistic Programming Trainer](https://www.infidigit.com/neuro-linguistic-programming-trainer-case-study/): Home > Case Study > SEO Case Studies > Neuro Linguistic Programming Trainer SEO Case Study Boosting Organic Traffic by... - [How AI-First SEO Fueled 282% LLM Traffic Growth for ABHI](https://www.infidigit.com/health-insurance-brand-llm-strategy-case-study/): Home > Case Study > LLM SEO Case Studies > Health Insurance Brand LLM Strategy Case Study How AI-First SEO... - [How Nethradhama Eye Hospital Skyrocketed Local Visibility with GBP Optimisation](https://www.infidigit.com/nethradhama-local-seo-case-study/): Home > Case Study > Local SEO Case Studies > Nethradhama Local SEO Case Study How Nethradhama Eye Hospital Skyrocketed... - [LLM-Driven SEO Strategy That Delivered 3.5x Organic Growth for an Airline Website](https://www.infidigit.com/airline-website-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > Airline Website LLM Strategy Case Study LLM-Driven SEO Strategy That Delivered... - [Head of Performance & Conversion (CRO + Paid Media)](https://www.infidigit.com/careers/head-of-performance-and-conversion/): Head of Performance & Conversion (CRO + Paid Media) : Own and scale Infidigit’s Performance & Conversion engine, with direct... - [Transforming OEM Accessory Evaluation with a Real-Time 3D Product Configurator](https://www.infidigit.com/sutsnax-3d-product-configurator-case-study/): Home > Case Study > Website Development Case Studies > Sutsnax 3D Product Configurator Case Study Transforming OEM Accessory Evaluation... - [How Sutsnax Transformed Its Brand and Digital Presence for Global Automotive OEMs](https://www.infidigit.com/sutsnax-automotive-oem-case-study/): Home > Case Study > Website Development Case Studies > Sutsnax Automotive OEM Case Study How Sutsnax Transformed Its Brand... - [Nethradhama Marketing Case Studies](https://www.infidigit.com/nethradhama-marketing-case-studies): Nethradhama Marketing Case Studies Discover how Nethradhama drives measurable growth through innovative digital marketing, SEO, and performance-led campaigns backed by... - [Revolutionizing Patient Experience: A Seamless Appointment Journey for Nethradhama Eye Hospital](https://www.infidigit.com/nethradhama-booking-appointment-case-study/): Home > Case Study > Website Development Case Studies > Nethradhama Booking Appointment Case Study Revolutionizing Patient Experience: A Seamless... - [Transforming Ophthalmology Education: A Visually Distinctive Landing Page for Phaco Festival](https://www.infidigit.com/nethradhama-phaco-festival-case-study/): Home > Case Study > Website Development Case Studies > Nethradhama Phaco Festival Case Study Transforming Ophthalmology Education: A Visually... - [A More Magical Way to Celebrate the Festive Season at Imagicaa](https://www.infidigit.com/imagicaa-seo-case-study/): Home > Case Study > - [How Infidigit boosted Non-brand Visibility by 277% in less than a year for a philanthropic advisory firm.](https://www.infidigit.com/philanthropic-advisory-firm-case-study/): Home > Case Study > SEO Case Studies > Philanthropic Advisory Firm How Infidigit boosted Non-brand Visibility by 277% in... - [High-Performance Bilingual Website Development for DoveRunner, a Global Security Brand](https://www.infidigit.com/doverunner-website-development-case-study/): Home > Case Study > Website Development Case Studies > DoveRunner Website Development Case Study High-Performance Bilingual Website Development for... - [Odoo Developer](https://www.infidigit.com/careers/odoo-developer/): Odoo Developer : We are looking for an Odoo Developer to join our team. The candidate will be responsible for... - [Marketing Trainee](https://www.infidigit.com/careers/marketing-trainee/): Marketing Trainee : We’re looking for a Marketing Trainee with strong communication skills and a working understanding of digital marketing... - [Testing](https://www.infidigit.com/testing/): Agency of the year 2025 Your Revenue Growth Partner Built for AI-driven Discovery Infidigit helps growing and established brands win... - [Scaling Non-Brand Discovery During Navratri Using SEO-First Content](https://www.infidigit.com/non-brand-growth-during-navratri-case-study/): Home > Case Study > SEO Case Studies > Non-Brand Growth During Navratri Case Study Scaling Non-Brand Discovery During Navratri... - [Transforming a B2B eCommerce Platform’s Organic Presence With Product Snippet Surge and AI-Search Visibility](https://www.infidigit.com/b2b-ecommerce-platform-case-study/): Home > Case Study > Ecommerce Case Studies > B2B Ecommerce Platform Case Study Transforming a B2B eCommerce Platform’s Organic... - [Driving Festive Search Demand for Diwali 2025 Through SEO](https://www.infidigit.com/festive-search-demand-for-diwali-case-study/): Home > Case Study > SEO Case Studies > Festive Search Demand For Diwali Case Study Driving Festive Search Demand... - [Driving Local Search Dominance for an Interior Design Brand With City‑First Content and Technical SEO](https://www.infidigit.com/home-decor-brand-case-study/): Home > Case Study > SEO Case Studies > Home Decor Brand Case Study Driving Local Search Dominance for an... - [Link Building Trainee](https://www.infidigit.com/careers/link-building-trainee/): Link Building Trainee : We are looking for an individual with excellent verbal, written and communication skills for the position... - [Driving Organic Growth for Babyshop India Through Strategic Technical SEO Improvements](https://www.infidigit.com/babyshop-organic-growth-case-study/): Home > Case Study > Ecommerce Case Studies > Babyshop Organic Growth Case Study Driving Organic Growth for Babyshop India... - [From Vision to Victory: 8 Months of Brand Excellence](https://www.infidigit.com/superbalist-brand-growth-case-study/): Home > Case Study > Ecommerce Case Studies > Superbalist Brand Growth Case Study From Vision to Victory: 8 Months... - [Head of Sales, Business Development – North America](https://www.infidigit.com/careers/head-of-sales-north-america/): Head of Sales, Business Development – North America : The Head of Sales, Business Development – North America owns and... - [Unlocking 2x Growth in Non-Branded Organic Traffic for a Fashion E-Commerce Brand](https://www.infidigit.com/fashion-ecommerce-brand-case-study/): Home > Case Study > Fashion Ecommerce Case Studies > Fashion Ecommerce Brand Case Study Unlocking 2x Growth in Non-Branded... - [Scaling LLM Visibility: 1000x Traffic Growth for an Enterprise E-Commerce Platform](https://www.infidigit.com/ecommerce-brand-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > Ecommerce Brand LLM Strategy Case Study Scaling LLM Visibility: 1000x Traffic... - [Flipkart Seller Hub Sees 37x Growth in LLM Traffic](https://www.infidigit.com/flipkart-seller-hub-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > Flipkart Seller Hub LLM Strategy Case Study Flipkart Seller Hub Sees... - [Leveraging Google Merchant Centre Free Listings For Exponential Organic Growth By 15x Increase in Organic Clicks](https://www.infidigit.com/google-merchant-listings-organic-growth-case-study/): Home > Case Study > Fashion Ecommerce Case Studies > Google Merchant Listings Organic Growth Case Study Leveraging Google Merchant... - [Trainee – Content Management](https://www.infidigit.com/careers/trainee-content-management/): Trainee – Content Management : As a Trainee in content Management, you will play a key role in ensuring our... - [How Infidigit's LLM SEO Strategy Drove Mochi Shoes 761.43% Traffic Growth from AI Platforms](https://www.infidigit.com/mochi-shoe-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > Mochi Shoe LLM Strategy Case Study How Infidigit’s LLM SEO Strategy... - [Metro Shoes: 7x Growth from AI Platforms with Infidigit’s LLM SEO Strategy](https://www.infidigit.com/metro-shoe-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > Metro Shoe LLM Strategy Case Study Metro Shoes: 7x Growth from... - [Turning Smart Infrastructure Into Smart Leads: 17× Growth in 4 Months](https://www.infidigit.com/real-estech-brand-case-study/): Home > Case Study > Lead Generation Case Studies > Real EsTech Case Study Turning Smart Infrastructure Into Smart Leads:... - [Mochi Shoes Sees 58.38% YoY Growth in Organic Revenue and 53.03% Surge in Non-Brand Clicks with SEO Strategy](https://www.infidigit.com/mochi-shoes-yoy-revenue-growth-case-study/): Home > Case Study > Revenue Growth Case Studies > Mochi Shoes YOY Revenue Growth Case Study Mochi Shoes Sees... - [From Emerging to Visible — 30% Organic Growth in a Single Quarter](https://www.infidigit.com/jewellery-brand-case-study/): Home > Case Study > Fashion Ecommerce Case Studies > Jewellery Brand Case Study From Emerging to Visible — 30%... - [Driving 44.7% Ranking Growth for a BFSI Leader through Targeted Link-Building & SEO](https://www.infidigit.com/bfsi-brand-ranking-growth-case-study/): Home > Case Study > BFSI Case Studies > BFSI Brand Ranking Growth Case Study Driving 44. 7% Ranking Growth... - [How Infidigit Scaled Indriya’s Non-Brand Visibility by 2x](https://www.infidigit.com/indriya-non-brand-visibility-case-study/): Home > Case Study > SEO Case Studies > Indriya Non-Brand Visibility Case Study How Infidigit Scaled Indriya’s Non-Brand Visibility... - [From Strategy to Scale: Metro Shoes Sees 104% YoY Growth in Organic Revenue with SEO](https://www.infidigit.com/metro-shoes-organic-revenue-growth-case-study/): Home > Case Study > Revenue Growth Case Studies > Metro Shoes Organic Revenue Growth Case Study From Strategy to... - [Sr. HR Manager – People & Culture](https://www.infidigit.com/careers/sr-hr-manager/): Sr. HR Manager – People & Culture : We are seeking an experienced and dynamic HR Professional to lead Infidigit’s... - [How Infidigit Achieved 102% Growth in Lendingplate’s Non-Brand Traffic](https://www.infidigit.com/lendingplate-case-study/): Home > Case Study > SEO Case Studies > Lendingplate Case Study How Infidigit Achieved 102% Growth in Lendingplate’s Non-Brand... - [How Infidigit’s LLM SEO Strategy Drove Lendingplate’s AI Overview Growth](https://www.infidigit.com/lendingplate-llm-strategy-case-study/): Home > Case Study > LLM SEO Case Studies > Lendingplate LLM Strategy Case Study How Infidigit’s LLM SEO Strategy... - [How Newsletters Helped Teapigs Australia To Drive Online Revenue](https://www.infidigit.com/teapigs-newsletter-case-study/): Home > Case Study > SEO Case Studies > Teapigs Newsletter Case Study How Newsletters Helped Teapigs Australia To Drive... - [Nethradhama Achieves 170% Year-on-Year Growth in Non-Brand Clicks](https://www.infidigit.com/nethradhama-case-study/): Home > Case Study > SEO Case Studies > Nethradhama Case Study Nethradhama Achives 170% Year-on-Year Growth in Non-Brand Clicks... - [Infidigit's AI-Powered SEO Achieves +259% Transaction Growth for Leading Aviation Platform](https://www.infidigit.com/aviation-platform-case-study/): Home > Case Study > SEO Case Studies Aviation Platform Case Study Infidigit’s AI-Powered SEO Achieves +259% Transaction Growth for... - [How a Structured SEO Strategy Boosted Organic Growth by 6x](https://www.infidigit.com/coliving-brand-seo-case-study/): Home > Case Study > SEO Case Studies > Coliving Brand SEO Case Study How a Structured SEO Strategy Boosted... - [Driving Non-Brand Growth for Max Fashion Through Strategic SEO Implementation](https://www.infidigit.com/max-fashion-non-brand-growth-case-study/): Home > Case Study > SEO Case Studies > Max Fashion Non-Brand Growth Case Study Driving Non-Brand Growth for Max... - [Head Of Business Development](https://www.infidigit.com/careers/head-of-business-development/): Head Of Business Development : The position will lead the sales function, drive revenue growth, and expand the company’s client... - [Infidigit’s Strategic SEO Migration Boosted Sessions by 57% and Revenue by 35% for a Leading Airline Brand Post-Merger](https://www.infidigit.com/airline-brand-revenue-growth-case-study/): Home > Case Study > Revenue Growth Case Studies > Airline Brand Revenue Growth Case Study Infidigit’s Strategic SEO Migration... - [Achieved 670% More Impressions and 237% Growth in Clicks Through Strategic SEO and Content for a Premium Handbag Brand](https://www.infidigit.com/premium-handbag-brand-seo-and-content-strategy-case-study/): Home > Case Study > SEO Case Studies > Premium Handbag Brand SEO & Content Strategy Case Study Achieved 670%... - [How Infidigit Helped a Premium Handbag Brand Achieve 89% More Organic Clicks During Black Friday](https://www.infidigit.com/premium-handbag-brand-black-friday-case-study/): Home > Case Study > SEO Case Studies > Premium Handbag Brand Black Friday Case Study How Infidigit Helped a... - [Junior Marketing Executive](https://www.infidigit.com/careers/junior-marketing-executive/): Junior Marketing Executive : We are looking for a creative and enthusiastic Junior Marketing Executive to join our in-house marketing... - [Jr. Associate - Link Building](https://www.infidigit.com/careers/jr-associate-link-building/): Jr. Associate – Link Building: We are looking for an individual with at least 6 months of hands-on link-building experience,... - [From Launch to 516% Revenue Growth: How SEO Fueled New Era Cap’s India Expansion](https://www.infidigit.com/new-era-cap-revenue-growth-case-study/): Home > Case Study > Revenue Growth Case Studies > New Era Cap’s Organic Revenue Growth Case Study From Launch... - [FILA Achieves 108% Growth in Organic Revenue Within 3 Months Post Shopify Migration](https://www.infidigit.com/fila-organic-revenue-growth-case-study/): Home > Case Study > Revenue Growth Case Studies > Fila Organic Revenue Growth Case Study FILA Achieves 108% Growth... - [LLM Case Studies](https://www.infidigit.com/llm-case-studies/): LLM Case Studies From Industry-Leading Brands Discover how we leveraged large language models to enhance user engagement and convert casual... - [Infidigit’s LLM SEO Strategy Helped ICICI Prudential Life Insurance Achieve 39x Traffic Growth from LLM Platforms](https://www.infidigit.com/icici-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > ICICI LLM Strategy Case Study Infidigit’s LLM SEO Strategy Helped ICICI... - [LLM SEO Services](https://www.infidigit.com/llm-seo-services/): AI – Driven Growth Solutions LLM SEO Services Boost Visibility in AI Search Results AI-driven search is changing how users... - [How Infidigit Helped Indriya Earn 421% Visibility Through a Content-Led SEO Debut](https://www.infidigit.com/indriya-jewellery-brand-case-study/): Home > Case Study > Content Writing Case Studies > Indriya Jewellery Brand Case Study How Infidigit Helped Indriya Earn... - [Infidigit’s Content-First SEO Strategy for Mochi Shoes](https://www.infidigit.com/mochi-shoe-content-first-seo-strategy-case-study/): Home > Case Study > - [90 Days to Momentum: The Link-Building Strategy That Drove a 14% Ranking Boost for a BFSI Leader](https://www.infidigit.com/insurance-company-case-study/): Home > Case Study > BFSI Case Studies > Insurance Company Case Study 90 Days to Momentum: The Link-Building Strategy... - [Business Director](https://www.infidigit.com/careers/business-director/): Business Director : We are seeking an experienced and results-driven Business Director to lead revenue growth, client acquisition, and overall... - [Sr. Executive - Accounts](https://www.infidigit.com/careers/sr-accounts-executive/): Sr. Account Executive : The incumbent will be responsible for managing the overall financial operations of the organization, ensuring compliance... - [Program Manager – CEO Office](https://www.infidigit.com/careers/program-manager-ceo-office/): Program Manager – New & Emerging Business : Lead the development and expansion of strategic COEs, with the AI Innovation... - [Senior Video Editor](https://www.infidigit.com/careers/senior-video-editor/): Senior Video Editor : We’re looking for a Senior Video Editor who can think beyond basic editing – someone who... - [Infidigit’s LLM SEO Strategy Helped Dun & Bradstreet Deliver 1500+ AI Overview & 57x Traffic Growth via LLMs](https://www.infidigit.com/dnb-llm-strategy-case-study/): Home > Case Study > LLM Case Studies > D&B LLM Strategy Case Study Infidigit’s LLM SEO Strategy Helped Dun... - [Accounts Associate](https://www.infidigit.com/careers/account-associate/): Accounts Associate : We are looking for a detail-oriented Associate – Accounts to manage day-to-day accounting operations, ensure compliance, and... - [Best AI SEO Services in India to Boost Your Visibility in 2025](https://www.infidigit.com/ai-seo-services/): AI – Driven Growth Solutions AI SEO Agency For Next-Gen AI-Driven SEO Services Combine AI-powered insights, automation, and advanced SEO... - [Full Stack Developer](https://www.infidigit.com/careers/full-stack-developer/): Full Stack Developer : We are looking for a talented and passionate Full Stack Developer to join our growing product... - [Within 4 Months of Launch, Infidigit Helped an Online E-Pharmacy Store to Increase Their Visibility by 14X](https://www.infidigit.com/growth-in-e-pharmacy-store-case-study/): Home > Case Study > Healthcare Case Studies > E-Pharmacy Store Growth Case Study Infidigit Drove a 14X Increase in... - [Business Development Manager](https://www.infidigit.com/careers/business-development-manager/): Business Development Manager, North America Market : Infidigit is looking for a Business Development Manager to lead this exciting growth... - [Driving Organic Clicks Through Income Tax Content Strategy for a Life Insurance Brand](https://www.infidigit.com/content-strategy-for-life-insurance-brand-case-study/): Home > Case Study > SEO Case Studies > Content Strategy Case Study Driving Organic Clicks Through Income Tax Content... - [Life Insurance Brand’s ASO - Case Study](https://www.infidigit.com/life-insurance-brand-aso-case-study/): Home > Case Study > ASO Case Studies > Life Insurance Brand ASO Case Study How Infidigit Helped a Life... - [Infidigit's SEO Strategy Achieves 4000%+ Growth in Clicks for MBA Category](https://www.infidigit.com/seo-strategy-achieves-growth-in-clicks-case-study/): Home > Case Study > ASO Case Studies > SEO Strategy Case Study Infidigit’s SEO Strategy Achieves 40x Growth in... - [733% Growth in Rank 1 Keywords for Education Consultancy](https://www.infidigit.com/growth-in-keywords-ranking-case-study/): Home > Case Study > ASO Case Studies > Keyword Ranking Growth Case Study 7x Growth in Rank 1 Keywords... - [Driving Lead Growth with Contextual Pop-Up Implementation](https://www.infidigit.com/leads-growth-case-study/): Home > Case Study > ASO Case Studies > Leads Growth Case Study Driving Lead Growth with Contextual Pop-Up Implementation... - [Boosting Clicks for Term Insurance with Content Strategy and SEO Optimisation](https://www.infidigit.com/term-insurance-content-strategy-case-study/): Home > Case Study > ASO Case Studies > Term Insurance Content Strategy Case Study Boosting Clicks for Term Insurance... - [Top PPC Services: Expert Pay Per Click Marketing Solutions](https://www.infidigit.com/pay-per-click-ppc-services/): AI – Driven Growth Solutions Top PPC Services Expert Pay Per Click Marketing Solutions Drive instant traffic and leads with... - [How an Audio Technology Website Increased Its Organic Sessions By 183%](https://www.infidigit.com/audio-technology-website-case-study/): Home > Case Study > Website Traffic Case Studies > Audio Technology Website Case Study How an Audio Technology Website... - [Cricket Game App Sees Massive Growth in Just 3 Months with Strategic App Store Optimization](https://www.infidigit.com/cricket-game-app-growth-case-study/): Home > Case Study > Fantasy Sports Case Studies > Cricket Game App Growth Case Study Cricket Game App Sees... - [Sr. Executive – Accounts and Finance](https://www.infidigit.com/careers/sr-executive-accounts-finance/): Sr. Executive – Accounts and Finance : As a Senior Accounts and Finance Executive, you will play a critical role... - [Performance Marketing (COE)](https://www.infidigit.com/careers/performance-marketing-coe/): Performance Marketing (COE) : We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our growing team... - [Business Development Manager - Outbound](https://www.infidigit.com/careers/outbound-business-development-manager/): Business Development Manager – Outbound We are seeking a highly motivated and results-driven Business Development Manager – Outbound to join... - [Mochi Shoes Overall Revenue Increased by 38.70% via SEO](https://www.infidigit.com/mochi-shoes-revenue-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Revenue Case Study Mochi Shoes Overall Revenue Increased... - [How Infidigit Helped Mochi Shoes Boost Non-Brand SERP Rankings by 47.78% Using Strategic Content SEO](https://www.infidigit.com/mochi-shoes-non-brand-ranking-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Non-Brand Ranking Case Study How Infidigit Helped Mochi... - [Marketing Executive](https://www.infidigit.com/careers/marketing-executive/): Marketing Executive : We are looking for a versatile Marketing Executive to ideate, plan, and execute marketing initiatives across Infidigit... - [How Infidigit helped a Fashion E-commerce Giant from South Africa grow its Non-brand Clicks by 442%](https://www.infidigit.com/fashion-ecommerce-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Fashion Ecommerce Case Study How Infidigit helped a Fashion E-commerce... - [How Infidigit helped MIS to boost their Non-brand clicks by 72%](https://www.infidigit.com/mis-case-study/): Home > Case Study > Healthcare Case Studies > MIS Case Study How Infidigit helped MIS to boost their Non-brand... - [Planet Smart City Saw a 215% Rise in Non-Brand Clicks in 4 Months](https://www.infidigit.com/planet-smart-city-case-study/): Home > Case Study > SEO Case Studies > Planet Smart City Case Study Planet Smart City Saw a 215%... - [Infidigit takes Joyfull Millets global with a premium website tailored for US, UK, and Canada](https://www.infidigit.com/joyfull-millets-case-study/): Home > Case Study > Website Development Case Studies > Joyfull Millets Case Study Infidigit takes Joyfull Millets global with... - [Infidigit brought Raasa’s legacy online by creating a premium, responsive website experience](https://www.infidigit.com/raasa-case-study/): Home > Case Study > Website Development Case Studies > Raasa Case Study Infidigit brought Raasa’s legacy online by creating... - [Backend Developer – Trainee](https://www.infidigit.com/careers/backend-developer-trainee/): Backend Developer – Trainee : We are seeking a skilled and passionate Backend Python Django Developer to join our dynamic... - [Paid Marketing Lead](https://www.infidigit.com/careers/paid-marketing-lead/): Paid Marketing Lead : We seek a highly experienced and results-driven ‘Paid Marketing Lead’ to spearhead our paid media strategy... - [Bhama Designs achieves a 25x growth in non-brand traffic with Infidigit's expertise](https://www.infidigit.com/bhama-design-growth-in-non-brand-traffic-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Bhama Design Case Study Bhama Designs achieves a 25x growth... - [Bhama Designs records a 553x surge in non-brand traffic in the kids' category with Infidigit's expertise](https://www.infidigit.com/bhama-design-growth-in-non-brand-traffic-kids-category-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Bhama Design Kids Category Case Study Bhama Designs records a... - [A Fintech app sees 113% growth in organic installs with Infidigit’s strategy](https://www.infidigit.com/fintech-apps-growth-in-organic-installs-case-study/): Home > Case Study > ASO Case Studies > Fintech Apps Case Study A Fintech app sees 113% growth in... - [Infidigit drove a 216% rise in ULIP Clicks & 148% more Leads for Kotak Life via SEO](https://www.infidigit.com/kotak-life-organic-traffic-ulip-plan-category-case-study/): Home > Case Study > BFSI Case Studies > Kotak Life Case Study Infidigit drove a 216% rise in ULIP... - [Outsourcing Specialist / Vendor Manager](https://www.infidigit.com/careers/vendor-manager-job/): Outsourcing Specialist / Vendor Manager : We are seeking a highly motivated and experienced Outsourcing Specialist to establish and manage... - [Digital Sales Associate (Inside Sales)](https://www.infidigit.com/careers/digital-sales-associate/): Digital Sales Associate (Inside Sales) : We are seeking a proactive and motivated Digital Sales Associate (Inside Sales) to join... - [Product Schema Markup Generator (JSON-LD)](https://www.infidigit.com/tools/product-schema-generator/): Product Schema Generator Boost your SEO for free with our JSON-LD Breadcrumb Schema Generator—easily create structured navigation for better search... - [Breadcrumb Schema Generator](https://www.infidigit.com/tools/breadcrumb-schema-generator/): Breadcrumb Schema Generator Boost your SEO for free with our JSON-LD Breadcrumb Schema Generator—easily create structured navigation for better search... - [Person Schema Generator](https://www.infidigit.com/tools/person-schema-generator/): Person Schema Generator Boost your SEO for free with our JSON-LD Person Schema Generator—effortlessly create structured data to enhance your... - [Free Keyword Rank Checker](https://www.infidigit.com/tools/rank-checker/): Keyword Rank Checker: Check Rankings for Free Track your rankings for free with our Keyword Rank Checker—instantly check your search... - [Best Free Keyword Research](https://www.infidigit.com/tools/keyword-generator/): Free Keyword Research Tool Optimize Your SEO Strategy Find the best keywords for free with our Keyword Research Tool—discover high-ranking... - 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Infidigit is... - [Flipkart Seller Hub Marketing Case Studies](https://www.infidigit.com/flipkart-seller-hub-marketing-case-studies/): Flipkart Seller Hub Marketing Case Studies Discover how we collaborated with Flipkart to optimize traffic and enhance user engagement. Infidigit... - [HDFC Life Marketing Case Studies](https://www.infidigit.com/hdfc-life-marketing-case-studies/): HDFC Life Marketing Case Studies Learn how we supported HDFC Life in reaching wider audiences and achieving measurable digital growth.... - [Finnable Marketing Case Studies](https://www.infidigit.com/finnable-marketing-case-studies/): Finnable Marketing Case Studies Find out how Finnable enhanced its digital footprint and gained valuable leads with our solutions. 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[Website Maintenance Services](https://www.infidigit.com/website-maintenance-services/): Home > Solutions > Website Maintenance Services Website Maintenance Services: For Ranking and Revenue Growth From uptime and security to... - [Blogger Outreach Services](https://www.infidigit.com/blogger-outreach-services/): Home > Solutions > Blogger Outreach Services Solutions Blogger Outreach Services Blogger Outreach Services, including link-building outreach services, are crucial... - [Top Amazon SEO Services](https://www.infidigit.com/amazon-seo-services/): AI – Driven Growth Solutions Top Amazon SEO & Listing Optimization Services Transform your Amazon listings with our expert Amazon... - [Content Marketing Service](https://www.infidigit.com/content-marketing-services/): AI – Driven Growth Solutions Content Marketing Services For Ranking and Revenue Growth Our content marketing agency employs a strategic... - [Logo Design Service](https://www.infidigit.com/logo-design-services/): Home > Solutions > Logo Design Service Solutions Logo Design Service Infidigit’s Logo Design Service is focused on providing bespoke... - 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[Website Traffic Case Study](https://www.infidigit.com/website-traffic-case-studies/): Website Traffic Case Studies That Drive Real Growth Explore case studies where we amplified website traffic through strategic AI-driven SEO... - [Leads Generation Case Studies](https://www.infidigit.com/leads-generation-case-studies/): Lead Generation Case Studies That Turn Interest Into Action Learn how we empowered brands to generate high-quality leads with proven... - [Product Sale Case Study](https://www.infidigit.com/product-sales-case-studies/): Product Sales Case Studies That Deliver Measurable Impact Uncover success stories where we maximized product sales with data-driven eCommerce strategies.... - [App Downloads Case Studies](https://www.infidigit.com/app-downloads-case-studies/): App Download Case Studies That Deliver Measurable Growth Find out how we drove app downloads using impactful ASO techniques and... - [Revenue Growth Case Studies](https://www.infidigit.com/revenue-growth-case-studies/): Revenue Growth Case Studies Backed by Measurable Results Explore case studies where we amplified website traffic through strategic AI-driven SEO... - [How Infidigit helped with the Strategic Migration of 16 Brands to a Unified Platform](https://www.infidigit.com/strategic-migration-by-infidigit-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Strategic Migration Case Study How Infidigit helped with the Strategic... - [Content Trainee](https://www.infidigit.com/careers/content-trainee-job-in-mumbai/): Content Trainee : The Content Trainee will produce content for various online websites to support client deliverables. We are looking... - [Website Development](https://www.infidigit.com/website-development-services/): Website Development Company For Boosting Revenue Growth Build high-performing and conversion-focused websites with our website development company to enhance user... - [Traffic Doubled within 3 days of Implementation of Internal links via Programmatic SEO](https://www.infidigit.com/programmatic-seo-case-study/): Home > Case Study > BFSI Case Studies > Programmatic SEO Case Study Traffic Doubled within 3 days of Implementation... - [Marketing Head (ATL, BTL & Digital)](https://www.infidigit.com/careers/marketing-head-job-in-mumbai/): Sr. Marketing Manager : We are seeking a dynamic Head of Marketing (ATL, BTL & Digital) to take charge of... - [Tools](https://www.infidigit.com/tools/): Home > Tools Tools SEO Tools Discover Infidigit’s comprehensive suite of marketing calculators, designed to optimize your marketing strategies and... - [Keyword Density Checker](https://www.infidigit.com/tools/keyword-density-checker/): Home > Tools > Keyword Density Checker Keyword Density Checker Infidigit’s Keyword Density Checker Tool analyzes the frequency of keywords... - [HTTP Status Tracker](https://www.infidigit.com/tools/http-status-checker/): Home > Tools > Http Status Code Checker HTTP status code checker What is an HTTP status code checker? HTTP... - [Website Link Counter](https://www.infidigit.com/tools/website-links-counter/): Home > Tools > Website Links Counter Website Links counter What is Infidigit’s Website Links Counter? A link counter, such... - [Search Sense](https://www.infidigit.com/tools/search-sense/): Home > Tools > Search Sense Search Sense Integrate your Google Analytics and Search Console in one dashboard Search Sense... - [Rank Tracker](https://www.infidigit.com/tools/rank-tracker/): Home > Tools > Rank Tracker Rank Tracker Best Keyword Rank Tracking Tool for SEO Try Infigrowth OVERVIEW Track Your... - [Cost Per Click Calculator](https://www.infidigit.com/tools/cpc-calculator/): Home > Tools > CPC Calculator CPC Calculator What is the Cost Per Click (CPC)? A CPC Calculator is an... - [Conversion Rate Calculator](https://www.infidigit.com/tools/conversion-rate-calculator/): Home > Tools > Conversion Rate Calculator Conversion Rate Calculator Tool What is a Conversion Rate Calculator? 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We are looking for... - [The Power of Snippets: Orange Health Labs' SEO Transformation](https://www.infidigit.com/power-of-snippets-orange-health-labs-seo-case-study/): Home > Case Study > Healthcare SEO Case Studies > Orange Health Labs Case Study The Power of Snippets: Orange... - [How Flipkart Seller Hub Achieved 2200% Surge in Business Leads](https://www.infidigit.com/flipkart-seller-hub-leads-growth-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Flipkart Seller Hub Leads Growth Case Study How Flipkart Seller... - [Smytten's Non Brand Clicks Surge by 61% in 3 Months](https://www.infidigit.com/smytten-non-brand-clicks-case-study/): Home > Case Study > Ecommerce SEO Case Studies > Symtten Case Study Smytten’s Non Brand Clicks Surge by 61%... - [Inbound Sales Manager](https://www.infidigit.com/careers/inbound-sales-manager-job-in-mumbai/): Inbound Sales Manager : We are looking for an energetic Inbound Sales Manager to help drive our sales and grow... - [Influencer Marketing Associate](https://www.infidigit.com/careers/associate-influencer-marketing-job-in-mumbai/): Associate Influencer Marketing : The Influencer Marketing Associate is responsible for creating and managing the database for outreach requirements. 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The ideal candidate should... - [Sr Accounts Executive](https://www.infidigit.com/careers/senior-account-executive/): Manager SEO / Sr. Manager SEO : Is for a more experienced candidate with at least 5 years of relevant... - [Atlanta SEO](https://www.infidigit.com/location/usa-atlanta-seo/): Home > Solutions > SEO Services Solutions Atlanta SEO Services SEO is a powerful tool for building your online presence.... - [Baltimore SEO](https://www.infidigit.com/location/usa-baltimore-seo/): Home > Solutions > SEO Services Solutions Baltimore SEO Services Recent data show that 76% of consumers consider a business’s... - [San Antonio SEO](https://www.infidigit.com/location/usa-san-antonio-seo/): Home > Solutions > SEO Services Solutions SEO Services in San Antonio SEO or Search Engine Optimization is one of... - [Orlando SEO](https://www.infidigit.com/location/usa-orlando-seo/): Home > Solutions > SEO Services Solutions Orlando SEO Services Is your business website visible online when users search for... - [Philadelphia SEO Services](https://www.infidigit.com/location/usa-philadelphia-seo/): Home > Solutions > SEO Services Solutions Philadelphia SEO Services Philadelphia is a historic city located in the north-eastern region... - [Minneapolis SEO](https://www.infidigit.com/location/usa-minneapolis-seo/): Home > Solutions > SEO Services Solutions Minneapolis SEO Thanks to the boom in the availability and consumption of digital... - [Miami SEO](https://www.infidigit.com/location/usa-miami-seo/): Home > Solutions > SEO Services Solutions SEO Services Miami Are you ready to take your business to the next... - [Las Vegas SEO Services](https://www.infidigit.com/location/usa-las-vegas-seo/): Home > Solutions > SEO Services Solutions Las Vegas SEO Services If you’re looking for the best Las Vegas SEO... - [Austin SEO Services](https://www.infidigit.com/location/usa-austin-seo/): Home > Solutions > SEO Services Solutions SEO Services in Austin Infidigit is a leading Austin SEO company that offers... - [Tampa SEO](https://www.infidigit.com/location/usa-tampa-seo/): Home > Solutions > SEO Services Solutions Tampa SEO Services With several fast-growing industries, from IT and financial services to... - [Cincinnati SEO](https://www.infidigit.com/location/usa-cincinnati-seo/): Home > Solutions > SEO Services Solutions Cincinnati SEO On average, search engines like Google receive billions of searches every... - [Jacksonville SEO Services](https://www.infidigit.com/location/usa-jacksonville-seo/): Home > Solutions > SEO Services Solutions Jacksonville SEO Services Jacksonville, located in northeast Florida, is home to a wide... - [Louisville SEO](https://www.infidigit.com/location/usa-louisville-seo/): Home > Solutions > SEO Services Solutions Louisville SEO Services For any business, getting potential clients to their door and... - [New Orleans SEO](https://www.infidigit.com/location/usa-new-orleans-seo/): Home > Solutions > SEO Services Solutions New Orleans SEO Services As an award-winning New Orleans SEO marketing company, we... - [senior-executive-marcom-pr](https://www.infidigit.com/careers/senior-executive-marcom-pr/): Senior Executive – Marcom & PR : We’re looking for a resourceful and passionate candidate with extremely strong execution with... - [senior-executive-social-media-digital/](https://www.infidigit.com/careers/senior-executive-social-media-digital/): Sr Executive – Social Media & Digital : Looking for a detail-oriented social media manager to administer our social media... - [Infidigit's SEO strategy propels Mochi Shoes' keyword rankings to grow by 122%](https://www.infidigit.com/mochi-shoes-keyword-rankings-case-study): Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes – Rankings – Case Study Infidigit’s SEO strategy... - [Mochi Shoes' non-brand clicks grew by 96% through Infidigit’s SEO strategies.](https://www.infidigit.com/mochi-shoes-overall-improvement-case-study): Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes – Overall Improvement – Case Study Mochi Shoes’... - [seo manager](https://www.infidigit.com/careers/seo-manager/): Manager SEO / Sr. Manager SEO : We have multiple open positions for Manager SEO / Sr. Manager SEO with... - [SEO Analyst (ASO)](https://www.infidigit.com/careers/seo-analyst-aso/): SEO Analyst (ASO) : An ideal candidate would be interested in doing the required Analysis, Audits, On-page & Off-page SEO... - [Graphic Designer](https://www.infidigit.com/graphic-designer/): Graphic Designer : The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion... - [Full Stack Developer](https://www.infidigit.com/careers/full-stack-developer/): Full Stack Developer : We are in search of a talented Full Stack Developer to join our team. 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This strategic emphasis is... - [GEO vs SEO: What’s Actually Changing in Search Right Now](https://www.infidigit.com/blog/geo-vs-seo/): Introduction If you’ve been working in SEO for a few years, you’ve probably felt this already. Something is off. Not... - [What Is Agentic AI and Why Everyone’s Talking About It](https://www.infidigit.com/blog/what-is-agentic-ai/): Introduction AI has been around for a while now — just not in the way people imagined years ago. It’s... - [Building Omnipresence SEO: 5 Pillars to Rank Everywhere Your Audience Searches](https://www.infidigit.com/blog/omnipresence-seo/): SEO is not just about Google anymore. People don’t stick to one place before they trust a brand or decide... - [How to Optimize Content for Google’s AI Overviews](https://www.infidigit.com/blog/how-to-optimize-content-for-googles-ai-overviews/): Search has changed — not all at once, but enough to notice. For years, SEO was simple. 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Many teams do... - [Branded vs Non-Branded Traffic: What’s the Real Difference and Why It Matters](https://www.infidigit.com/blog/branded-vs-non-branded-traffic/): If you work in SEO, marketing, or content, you’ve probably seen these two terms many times: branded traffic and non-branded... - [How Index Bloat Quietly Destroys Organic Performance](https://www.infidigit.com/blog/index-bloat/): Everyone’s chasing keywords, stacking backlinks, and pumping out content like it’s a race. And yeah-those tactics work. 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From diverse... - [Top 100 Gaming YouTube Channels](https://www.infidigit.com/blog/top-youtube-gaming-channels/): Top Gaming YouTube Channels in 2026 Enter the exciting world of YouTube gaming with our curated list of top gaming... - [Top 100 YouTube Cooking Channels](https://www.infidigit.com/blog/top-youtube-cooking-channels/): Ready to elevate your culinary skills? The world of top YouTube cooking channels offers endless inspiration for every food lover.... - [List of Most-subscribed YouTube channels in 2026](https://www.infidigit.com/blog/list-of-most-subscribed-youtube-channels/): Get ready to dive into the exciting world of the most subscribed YouTube channels in 2026! These channels have attracted... - [10 Best Off-Page SEO Checklist items you must know & follow](https://www.infidigit.com/blog/off-page-seo-checklist/): As the owner of a website, you need to keep track of several factors to maintain or improve your rankings... - [What is a Redirect? 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For large organizations... - [Mobile-First Indexing: What it Means and Best Practices?](https://www.infidigit.com/blog/mobile-first-indexing/): There has been a lot of discussion about mobile-first indexing and how Google now prioritizes the mobile version of websites.... - [What is W3C Validation? A Guide to HTML, CSS & Markup Validators](https://www.infidigit.com/blog/w3c-validation/): Web documents are generally written in markup languages. These languages define the technical specifications of a page and have a... - [The Ultimate Guide to the Google Panda Update](https://www.infidigit.com/blog/panda-update/): Google has always focused on delivering high-quality, relevant content to its users. 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Or maybe you want to check if... - [What is a Vanity URL & its Best Practices](https://www.infidigit.com/blog/vanity-url/): A Vanity URL is a customized short form of a long URL that redirects users from one web location to... - [Top 5 CMS Platforms Optimized for Core Web Vitals](https://www.infidigit.com/blog/top-5-cms-for-core-web-vitals/): Introduction to Core Web Vitals Top Core Web Vitals Performance As you delve into the world of website performance, Core... - [Google I/O 2025: A New Era for SEO in the Age of AI](https://www.infidigit.com/blog/google-io-updates/): Google I/O 2025 unveiled transformative innovations set to redefine user interaction with search. 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But,... - [How to track & measure the impact of Schema in SEO?](https://www.infidigit.com/blog/schema-in-seo/): A schema in SEO offers the benefits of better rankings in search results, which drives more traffic to the website.... - [Important SEO KPIs to keep track of and measure](https://www.infidigit.com/blog/seo-kpis/): Organic Sessions When organic impressions and traffic on your website increase, it should result in an increase in organic sessions.... - [Unlock the Secrets of D2C Ecommerce Marketing ft. Mugdha Hedaoo](https://www.infidigit.com/growth-genius/mugdha-hedaoo-marketing-strategy/): https://youtu. be/l5NeY78kReM Listen on your Podcast app Summary In this podcast episode, Mugdha Hedaoo, a marketing strategy expert, shares valuable... - [Harnessing Creative & Lateral Thinking for Big Marketing Wins ft. Tom Shapiro](https://www.infidigit.com/growth-genius/marketing-techniques-by-tom-shapiro/): https://youtu. be/EqvgnPkdoRE Listen on your Podcast app Summary In this podcast episode, Tom Shapiro, a renowned marketing expert, shares valuable... - [Unlocking the Power of Humanity Marketing ft. Brent Niemuth](https://www.infidigit.com/growth-genius/jschmid-marketing-strategy/): https://youtu. be/yvVKkFPF3lA Listen on your Podcast app Summary In this podcast episode, JSchmid, a marketing strategy expert, shares valuable insights... - [What the Future Hold for Advertising, Marketing and Data? ft. Bruce Biegel](https://www.infidigit.com/growth-genius/future-of-advertising-marketing-and-data/): https://youtu. be/sAz5XVHR7Zc Listen on your Podcast app Summary In this podcast episode, the future of advertising marketing and data is... - [Importance of Marketing Accountability in Business Success ft. Karen Ebben](https://www.infidigit.com/growth-genius/global-marketing-impact-by-karen-ebben): https://youtu. be/FuBxvAmzo_4 Listen on your Podcast app Summary In this podcast episode, Karen Ebben discusses the impact of global marketing.... - [Marketing: A Challenging Field for Future Talent? ft. Terri Bartlett](https://www.infidigit.com/growth-genius/how-to-identify-talent-for-marketing-by-terri-bartlett/): https://youtu. be/Cl5–mfgodc Listen on your Podcast app Summary In this podcast episode, Terri Bartlett shares valuable insights on how to... - [Reinventing Marketing Strategy ft. Rishad Tobaccowala](https://www.infidigit.com/growth-genius/future-of-marketing-by-rishad-tobaccowala/): https://youtu. be/e0MtXK_aTao Listen on your Podcast app Summary The future of marketing is explored in a podcast episode featuring Rishad... - [Mastering the Art of B2B Marketing for High ROI ft. Ruth Stevens | The Growth Genius](https://www.infidigit.com/growth-genius/e-marketing-strategy-by-ruth-stevens/): https://youtu. be/S_kNy4DHUxo Listen on your Podcast app Summary In this podcast episode, Ruth Stevens discusses effective e-marketing strategies. She emphasizes... - [A Comprehensive Guide on What is Facebook Remarketing?](https://www.infidigit.com/blog/facebook-remarketing/): Despite their best efforts, marketers often face cart abandonment issues or find it challenging to get back their lost site... - [Facebook Instant Article: How they operate and what they are](https://www.infidigit.com/blog/facebook-instant-article/): Facebook introduced the concept of Instant Articles in 2015 and later opened the platform for all publishers and news organizations.... - [Branding: What is branding and its importance to modern businesses?](https://www.infidigit.com/blog/branding/): A strong and distinctive brand helps keep your business thriving. A brand is not just your name, tagline, or logo.... - [Amazon SEO: How to get your products ranked higher on Amazon](https://www.infidigit.com/blog/amazon-seo/): What Is Amazon SEO? The best way for a business to be discovered on the largest e-commerce site is through... - [Top 9 SEO strategies to maximize ROI](https://www.infidigit.com/blog/seo-roi/): Every business craves the attention of its target customers and high returns on investments. SEO (Search Engine Optimization) is the... - [What Is SEO Forecasting & Why is it Important?](https://www.infidigit.com/blog/seo-forecasting/): What if someone says that you can predict your website’s performance and future traffic? Yes, you heard that right. You... - [AI-Powered Content Optimization: A Critical Assessment of Benefits and Drawbacks](https://www.infidigit.com/blog/ai-powered-content-optimization/): AI technology has become quite mainstream over the last few years. More and more people have access to tools and... - [Why SEO for Lead Generation Matters: 5 Best Practices to Follow](https://www.infidigit.com/blog/seo-for-lead-generation/): What if you build a commercial space in the middle of the city, but no one knows about it because... - [The Magic Behind Website Visibility: A Beginner's Guide to SEO](https://www.infidigit.com/blog/beginners-guide-to-seo/): What’s the Buzz about SEO? Imagine you have a treasure chest full of gold, but it’s hidden deep in a... - [The Role of Data & Analytics in Business Success ft. Prakash Chandrasekar](https://www.infidigit.com/growth-genius/power-of-data-analytics-by-prakash-chandrashekhar/): https://youtu. be/bjtCblvwhDI Listen on your Podcast app Summary In this podcast episode, Prakash Chandrashekhar discusses the power of data analytics.... - [Marketing Automation: The Key to a Successful Marketing ft. Charles Manuel](https://www.infidigit.com/growth-genius/marketing-automation-strategy-by-charles-manuel): https://youtu. be/VlZAe7zyvkM Listen on your Podcast app Summary In this podcast episode, Charles Manuel discusses the importance of a marketing... - [Data-driven Marketing: The Ultimate Guide To Success ft. Renata Dadic](https://www.infidigit.com/growth-genius/data-driven-marketing-by-renata-dadik): https://youtu. be/Ods-IrCoF0k Listen on your Podcast app Summary Data-driven marketing is a strategy that utilizes data to make informed decisions... - [Growing Your Business with Talents: Secrets Revealed ft. Cedric Dias](https://www.infidigit.com/growth-genius/marketing-strategy-of-bank-jago): https://youtu. be/NskUx7sLC-Q Listen on your Podcast app Summary Bank Jago is an Indonesian digital bank that has gained significant attention... - [Marketing After COVID-19: How the Pandemic Changed Marketing ft. Adrian Heng](https://www.infidigit.com/growth-genius/marketing-post-covid-by-adrian-heng/): https://youtu. be/-GapZRyBEsg Listen on your Podcast app Summary In this podcast episode, Adrian Heng discusses marketing strategies post-COVID. He emphasizes... - [Secrets to Successful Brand Building ft. Edward Leaman](https://www.infidigit.com/growth-genius/brand-building-by-edward-leaman): https://youtu. be/fLddT4nlLxA Listen on your Podcast app Summary In this podcast episode, Edward Leaman discusses the importance of brand building.... - [How Nonprofits Harness the Power of Direct Marketing ft. Shannon McCracken](https://www.infidigit.com/growth-genius/direct-marketing-strategies-by-shannon-mccracken/): https://youtu. be/iCCLMfNA8MI Listen on your Podcast app Summary In this podcast episode, Shannon McCracken shares valuable insights on direct marketing... - [Guide to Data-driven Marketing ft. Drew May](https://www.infidigit.com/growth-genius/data-driven-marketing-by-drew-may/): https://youtu. be/STNyM1gaqQQ Listen on your Podcast app Summary Data-driven marketing is the focus of a podcast episode featuring Drew May,... - [Global Marketing Hacks You Didn't Know You Needed FT. Wendy Pease](https://www.infidigit.com/growth-genius/global-marketing-strategies-for-rapport-international/): https://youtu. be/0eUQcDI3DwI Listen on your Podcast app Summary In this podcast episode, the focus is on global marketing strategies for... - [What is Real-Time Marketing? Complete Guide on Real-Time Marketing](https://www.infidigit.com/blog/real-time-marketing/): During the era of short attention spans and the information boom, it is crucial to ensure that your marketing strategy... - [How to Create a Cross-Network Advertising Strategy](https://www.infidigit.com/blog/cross-network-advertising/): Google is the most preferred platform for any brand that wants to establish an online presence. The search giant processes... - [ChatGPT for Keyword Research: How to Find the Right Keywords](https://www.infidigit.com/blog/chatgpt-for-keyword-research/): ChatGPT can be one of the best tools for SEO that strategists can add to their list of free keyword... - [First Input Delay (FID) by Google will be replaced by INP (Interaction to Next Paint)](https://www.infidigit.com/news/first-input-delay-fid-by-google-will-be-replaced-by-inp-interaction-to-next-paint/): In early 2020, Google’s Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Google announced... - [How AI Can Help In SEO](https://www.infidigit.com/blog/artificial-intelligence/): What Is AI in SEO? Artificial Intelligence (AI) encompasses many different kinds of technologies, including deep learning, computer vision, machine... - [Pillars of SEO: Understanding the 3 Core Elements of SEO Success](https://www.infidigit.com/blog/pillars-of-seo/): In this day and age, most businesses are trying to develop an online presence due to digitization and growing competition.... - [Video SEO: Complete Guide & How To Optimize It](https://www.infidigit.com/blog/video-seo/): What is Video SEO? Video SEO is the optimization of a video in order to rank higher in the search... - [12 Biggest SEO Challenges faced by Marketers](https://www.infidigit.com/blog/seo-challenges/): The evolution of SEO has been driven by changes in user behavior and search engine algorithms. As search engines have... - [GSC to drop Page Experience Report & Mobile Usability Report in the coming months](https://www.infidigit.com/news/gsc-to-drop-page-experience-report-mobile-usability-report/): In a recent announcement, Google said they are updating the experience section in the search console by removing page experience... - [Google Discontinues Mobile-Friendly, Page Speed, Secure Sites, and Page Experience Ranking Systems](https://www.infidigit.com/news/google-update-on-retired-ranking-systems): Google released its broad core update in March 2023. The update targeted all content types across all languages and regions... - [ChatGPT: Complete Guide on How to Use it](https://www.infidigit.com/blog/chatgpt): The history behind ChatGPT can be traced back to 2015 when OpenAI was founded by a group of researchers and... - [15MB Googlebot Limit Now For Each Individual Subresource](https://www.infidigit.com/news/15mb-googlebot-limit-now-for-each-individual-subresource/): The 15MB fetch size limit is applicable to each fetch of the individual subresources referenced in the HTML as well,... - [Google Search Status Dashboard To Provide a History Of Ranking Updates](https://www.infidigit.com/news/google-search-status-dashboard-to-provide-a-history-of-ranking-updates/): Launched last December, the Google Search Status Dashboard is now getting an update with the addition of a new ranking... - [Keyword Stuffing Isn’t The Sole Reason That Makes a Page Unhelpful](https://www.infidigit.com/news/keyword-stuffing-isnt-the-sole-reason-that-makes-a-page-unhelpful/): Google’s John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. In addition, he also... - [Senior Living Properties: Marketing Like A Pro ft. Piali Dasgupta](https://www.infidigit.com/growth-genius/senior-living-properties-marketing-like-a-pro-ft-piali-dasgupta/): https://youtu. be/oDJ56ERV2Ik Listen on your Podcast app Summary In this podcast episode, Piali Dasgupta, the Vice President of Marketing at... - [Blue Highlights in Google’s Featured Snippets Go Live](https://www.infidigit.com/news/blue-highlights-in-googles-featured-snippets-go-live/): Google has introduced a new search functionality wherein specific text directly answering a user query is highlighted in blue text... - [Google Introduces Favicons, Sitename, and Sponsored Labels on Desktop](https://www.infidigit.com/news/google-introduces-favicons-sitename-and-sponsored-labels-on-desktop/): Favicons, site names, and sponsored labels are now fully live on Google’s desktop search globally, after testing out the same... - [Link Best Practices For Google: The Expanded Guide](https://www.infidigit.com/news/link-best-practices-for-google-the-expanded-guide/): Google has released a new or significantly updated, manual on best practices for SEO links. The old guide just covered... - [Google Releases The March 2023 Broad Core Update](https://www.infidigit.com/news/google-march-2023-broad-core-update/): Google confirms rolling out the first broad core update of 2023. Search giant Google confirms rolling out the first core... - [First Party Data: How It Benefits & Drives Business Success ft. David Charles Whittaker](https://www.infidigit.com/growth-genius/first-party-data-how-it-benefits-drives-business-success-ft-david-charles-whittaker/): https://youtu. be/7k6S83qQLSw Listen on your Podcast app Summary In this podcast episode, David Charles Whittaker discusses the importance of first-party... - [The Future Of Marketing Post-COVID ft. Saurabh Bajaj](https://www.infidigit.com/growth-genius/the-future-of-marketing-post-covid-ft-saurabh-bajaj/): https://youtu. be/LA7SvXaumrI Listen on your Podcast app Summary In a podcast episode titled “The Future of Marketing Post-COVID,” Saurabh Bajaj... - [Role Of Digital Advertising Alliance In Business Growth](https://www.infidigit.com/growth-genius/role-of-digital-advertising-alliance-in-business-growth/): https://youtu. be/FG8ZVbobEg0 Listen on your Podcast app Summary The Digital Advertising Alliance (DAA) plays a crucial role in the growth... - [How Consumer Behavior Affects Business Success](https://www.infidigit.com/growth-genius/how-consumer-behavior-affects-business-success): https://youtu. be/QMsGYk29dCA Listen on your Podcast app Summary Consumer behavior plays a crucial role in determining the success of a... - [Tips For Creating A Brand Experience That Deliver Results](https://www.infidigit.com/growth-genius/tips-for-creating-a-brand-experience-that-deliver-results/): https://youtu. be/9koKX07Zgpg Listen on your Podcast app Summary In this podcast episode, the focus is on creating a brand experience... - [What is AMP SEO & in Website? Meaning, Benefits & More](https://www.infidigit.com/blog/what-is-amp/): What is AMP? Accelerated Mobile Pages, or AMP, is an open-source framework that aims to load publisher’s sites quickly on... - [A Comprehensive Guide to Low Competition Keyword](https://www.infidigit.com/blog/low-competition-keyword/): Every domain, new or old, wants to rank for the really competitive keywords. This would mean gaining an unbelievable amount... - [Top SEO Skills Required to Become an SEO Expert](https://www.infidigit.com/blog/seo-skills-required-to-become-an-seo-expert/): Have you been thinking of building a career in Digital Marketing? The Digital Marketing field offers vast career opportunities and... - [CRM for Small Businesses](https://www.infidigit.com/blog/crm-for-small-businesses/): Best CRM for Small Businesses and Why They Are Important Customer Relationship Management (CRM) is important to businesses. It can... - [Quality Score in Google Ads: What It Is & How to Improve](https://www.infidigit.com/blog/quality-score/): New to PPC marketing? You must be hearing tons of words being tossed around like CPC, Ad Rank, Quality Score,... - [Content Pruning – A Comprehensive Guide](https://www.infidigit.com/blog/content-pruning/): While the content creation aspect of search engine optimization (SEO) is crucial to a website’s ranking and performance, it is... - [What is a Content Outline and How to Use It in Marketing](https://www.infidigit.com/blog/content-outline/): Designing a well-designed website is arduous. Apart from the obvious parameters like a good design and layout, it has to... - [Universal Analytics 360 deadline Extended to 2024](https://www.infidigit.com/news/universal-analytics-360-deadline-extended-upto-2024/): Twelve months ago, Google announced switching to an algorithmic model it calls “Data-Driven Attribution. ” The company began 2022 with... - [Importance of FAQ Pages for SEO](https://www.infidigit.com/blog/faq-pages-for-seo/): Well-done frequently asked questions (FAQ) pages are an asset to websites. They not only provide essential information but can also... - [What is Bot Traffic and How Can It Affect Your Website Performance?](https://www.infidigit.com/blog/bot-traffic/): A recent report highlighted that over 42% of online traffic comes from non-human sources. Furthermore, all of this traffic comprises... - [What is a Permalink? Complete Guide](https://www.infidigit.com/blog/permalink/): Search engines interpret the intent of the content on a website, index it, and rank it on search engine results... - [Sustainable SEO: How to Search Strategy for Sustainable SEO ](https://www.infidigit.com/blog/sustainable-seo/): Often, despite implementing all recommended practices for improving the search engine optimization (SEO) of a website, chances are that it... - [Private Blog Networks (PBN): What is a PBN?](https://www.infidigit.com/blog/private-blog-networks/): Links are a vital component of search engine algorithms that influence ranking. However, various industries necessitate special attention and effort... - [All You Need To Know About SEO & Social Media ](https://www.infidigit.com/blog/social-media-seo/): Many businesses now recognize the value of search engine optimization (SEO) for business growth. But many still ignore the relevance... - [What is Google multisearch?](https://www.infidigit.com/blog/google-multisearch/): It is a well-known fact that Google has a monopoly over search. We turn to Google for help with everything—from... - [Ecommerce Content Marketing Strategies](https://www.infidigit.com/blog/ecommerce-content-marketing/): If you own an ecommerce site, how would you get prospective clients to your Web page? Every business owner must... - [SEO for Yahoo: Ultimate Yahoo SEO & Search Marketing Guide](https://www.infidigit.com/blog/seo-for-yahoo/): All marketers want only one thing—that the product or service they are marketing should reach the maximum number of people.... - [What Is Link Bait? & Most Effective Link Bait Practices](https://www.infidigit.com/blog/link-bait/): A Brief Guide on Link Bait Constant evolution and new practices emerge every day in the domain of SEO. Link... - [Google Announces September 2022 Core Algorithm Update, Microsoft Ads, Google Chrome & more](https://www.infidigit.com/news/digital-marketing-updates-news-google-core-update/): 1. Google Announces September 2022 Core Algorithm Update: Google announced a Core Algorithm Update on September 12, 2022. The company... - [What is Influencer Marketing? Complete Guide to Successful Influencer Collaborations](https://www.infidigit.com/blog/seo-influencer-marketing/): Influencer marketing has become one of the most powerful marketing strategies. According to various studies, most people prefer to buy... - [Manual Audit vs Automated SEO Audit : Which Is Right For You ?](https://www.infidigit.com/blog/manual-vs-automatic-seo-audit/): Ranking on search engines is impossible if you do not have a way to track the issues on your site.... - [Online Reputation Management and Its Importance](https://www.infidigit.com/blog/seo-online-reputation-management/): Some years ago, a popular confectionery brand saw a massive fall in sales after some of the items were said... - [What is Wayback Machine – 8 Ways to use It](https://www.infidigit.com/blog/what-is-wayback-machine/): As a site owner, you will continue to update your website to achieve the best search engine optimization (SEO) results.... - [What is SEO Automation? Learn about The Best SEO Automation Tools ](https://www.infidigit.com/blog/seo-automation/): SEO is one of the most critical things that determines your performance on the internet. It comprises numerous tasks that... - [Content Refresh: 3 Easy Steps to Boost Your Content](https://www.infidigit.com/blog/content-refresh/): What is Content Refresh Search behavior changes. The content that is relevant today can become obsolete tomorrow. This is where... - [Top 25 Lead Generation Strategies](https://www.infidigit.com/blog/lead-generation-strategy/): If you have just started a company, you will initially invest a significant amount of resources in setting up the... - [Blogging Tools That You Must Use](https://www.infidigit.com/blog/blogging-tools/): The process of creating content might appear to be simple, but it is not. The clincher is coming up with... - [Google Search Console Update: Coverage Section Simplified](https://www.infidigit.com/news/google-search-console-update-coverage-section-simplified/): The Coverage Section on Search Console has a new look! The status categories primarily named as Error, Valid, Valid with... - [Digital Marketing News | Weekly Updates | 4th July to 10th July 2022](https://www.infidigit.com/news/digital-marketing-news-weekly-updates-4th-july-to-10th-july-2022/): Today we’ll cover a bunch of updates from Google such as Google Ads Location Targeting options, Highly Rate by users... - [Digital Marketing News | Weekly Updates | 27th June to 3rd July 2022.](https://www.infidigit.com/blog/news/digital-marketing-news-weekly-updates-27th-june-to-3rd-july-2022/): Today we’ll cover a bunch of updates from Google, such as new discover filters, changes in the knowledge panel, and... - [Google Lighthouse: What Is It & How to Use It?](https://www.infidigit.com/blog/google-lighthouse/): As a site owner, you would have tried various tools to improve your site’s performance and ranking. You may have... - [SEO & Digital Marketing Weekly Round-up News | 13th June to 20th June 2022.](https://www.infidigit.com/news/seo-digital-marketing-weekly-round-up-news-13th-june-to-20th-june-2022/): Today we’ll cover some major news about Google’s latest updates, Microsoft Bing’s experiment with coupons, and Twitter, and Instagram’s new... - [10 Ways to Optimize Ecommerce Product Pages for Conversions](https://www.infidigit.com/blog/optimize-ecommerce-product-pages/): When we talk about SEO optimization for an e-commerce website, we often emphasize the importance of optimizing the Category Pages.... - [W3C Announces Major Change](https://www.infidigit.com/news/w3c-announces-major-change/): The Worldwide Web Consortium (W3C) has announced a major change in the way it is going to function. The W3C... - [SEO & Digital Marketing Weekly Round-up News | 21st June to 27th June 2022](https://www.infidigit.com/news/weekly-round-up-21-to-27-june-2022): Welcome back to yet another episode of Infidigit’s Weekly Round-up News series. This is your host Akarsh and we have... - [21 Best Link Building Tools To Generate Organic traffic - ( Free & Paid )](https://www.infidigit.com/blog/link-building-tools/): Without link building, a digital marketing strategy is like a ship without a rudder. You won’t be successful as a... - [Optimize Your Website Speed using 10 Best Practices & Tools](https://www.infidigit.com/blog/website-speed-optimization/): As digital era continues to disrupt our behavior, the website acts as an entry point for any kind of sales... - [WordPress Plugins – Best SEO Plugins for WordPress](https://www.infidigit.com/blog/5-seo-plugins-for-wordpress/): What are WordPress Plugins? WordPress plugins are a piece of software that adds new functionality to your WordPress website or... - [Google Ranking Drop](https://www.infidigit.com/blog/google-ranking-dropped/): As an entrepreneur, you know how crucial it is to maintain a healthy ranking on search engine result pages (SERPs).... - [Magento SEO Strategies for Optimizing Magento Website](https://www.infidigit.com/blog/magento-seo/): Most retail businesses have now moved to online spaces. They are either launching their websites or transferring their businesses to... - [What Are Outbound Links & How to Create Them?](https://www.infidigit.com/blog/outbound-links/): Have you ever wanted other websites and Web pages to link to your website but hesitated to do the same... - [19 Common Technical Issues and How to Fix Them](https://www.infidigit.com/blog/technical-seo-issues/): 1. XML Sitemap Missing Extensible markup language (XML) is a collection of URLs. It directs the search engine crawler to... - [WordPress Speed Optimization](https://www.infidigit.com/blog/wordpress-speed-optimization/): Did you know that around 41% of the websites available on search engines run on WordPress? WordPress is one of... - [Googlebot Crawls and Indexes the First 15mb of HTML Content Per Page](https://www.infidigit.com/news/googlebot-crawls-indexes-first-15mb-html-content-per-page/): Google recently revealed Googlebot only uses first 15MB of a page’s HTML for crawling and indexing purposes. Below is the... - [Chatbots : An Ultimate Guide](https://www.infidigit.com/blog/chatbots/): Earlier, whenever customers faced issues, or had queries related to a product or service, they would call a helpline number.... - [The Complete Guide to Bing SEO](https://www.infidigit.com/blog/bing-seo/): Very often, businesses are under the impression that search is synonymous with Google. The general notion is that businesses grow... - [What Are Google Web Stories? A complete Guide to Google’s Latest Tool](https://www.infidigit.com/blog/google-web-stories/): Google launched a new feature on June 3rd – Google Web Stories. This features lets users share posts, articles, and... - [SEO & Digital Marketing Weekly Round-up News | 23rd to 29th May 2022](https://www.infidigit.com/news/weekly-23rd-to-29th-may-2022/): We are back with another edition of Infidigit’s weekly roundup news series. My name is Chirag, and I will be... - [SEO & Digital Marketing Weekly Round-up News |16th to 22nd May 2022](https://www.infidigit.com/news/weekly-round-up-16-to-22-may-2022/): Welcome back to another episode of Infidigit’s Weekly roundup news series. For those who are new, In this video, Akarsh,... - [Tips to Finding Seed Keywords for your Website](https://www.infidigit.com/blog/seed-keywords/): When it comes to marketing your products, you’ve probably heard the saying “the more relevant the keyword is to your... - [SEO & Digital Marketing Weekly Round-up News | 9th to 15th May 2022](https://www.infidigit.com/news/weekly-round-up-9-to-15-may-2022/): Hello! Welcome to Infidigit’s Weekly roundup news series and we will be taking you through a few updates across the... - [SEO & Digital Marketing Weekly Round-up News | 30th May to 5th June 2022.](https://www.infidigit.com/news/infidigits-weekly-round-up-news-30th-may-to-5th-june-2022/): Hello, Marketeers! Welcome back to the 4th edition of Infidigit’s Weekly Round-up News series. My name is Akarsh & in... - [Infidigit’s Weekly Round-up News | 6th June to 12th June 2022.](https://www.infidigit.com/news/infidigits-weekly-round-up-news-6th-may-to-12th-june-2022/): We are back with another informative and insightful episode of Infidigit’s weekly roundup news series. My name is Chirag, and... - [8 Conversion Rate Metrics Every Marketer Should Track](https://www.infidigit.com/blog/conversion-rate-metrics/): There are many ways to segment your audience and target marketing efforts. One of the most powerful is through the... - [Google Inclusive Schema For Image Search](https://www.infidigit.com/news/google-inclusive-schema-for-image-search/): The latest announcement made at Google I/O was a new method to filter image results according to skin tones. In... - [9 Key Reasons Why Google Doesn't Index Your Website](https://www.infidigit.com/news/key-reasons-why-google-doesnt-index-your-website/): You are now ready to make your web page live after working hard on the writing, designing, optimizing and programming... - [FAQ Rich Results are getting more visibility in Google SERP.](https://www.infidigit.com/news/faq-rich-results-are-getting-more-visibility-in-google-serp/): It’s Google’s priority to provide users with the best results for their queries. Websites with FAQ schemas and informative content... - [YouTube launches new Live Redirect feature](https://www.infidigit.com/news/youtube-launches-new-live-redirect-feature/): YouTube now allows live streamers to redirect their viewers to other channels Live streaming is becoming more popular on the... - [Google announces new Digital Marketing Certification Course](https://www.infidigit.com/news/google-announces-new-digital-marketing-certification-course/): Google launches new career certificate in Digital Marketing & Ecommerce The certification is available on Coursera and the duration of... - [Google Search Console Removes Average Position or is it another glitch?](https://www.infidigit.com/news/google-search-console-removes-average-position-or-is-it-another-glitch/): We’ve seen a lot of Google Search Console bugs in the past and this has frequently resulted in data loss... - [Google Tests New Featured Snippets](https://www.infidigit.com/news/google-tests-new-featured-snippets/): If your website is ranking as Featured Snippets for important keywords, you might want to take notes as Google is... - [Google Disavow Links Tool: The Complete Guide](https://www.infidigit.com/blog/google-disavow-links/): What is Google’s Disavow Links Tool? Google’s web algorithm crawls billions of pages and backlinks every year. The objective is... - [Mobile Optimization: 12 Best Practices to Optimize Website for Mobile](https://www.infidigit.com/blog/mobile-optimization/): What is Mobile Optimization? SEO optimization refers to changes made to the content of your site, advertisements, social media, etc.... - [You can now migrate your Universal Analytics goals to Google Analytics 4](https://www.infidigit.com/news/you-can-now-migrate-your-universal-analytics-goals-to-google-analytics-4/): Google releases new migration tool which will automatically import UA goals to GA4 Google recently announced that support for Universal... - [Google announces new YouTube series dedicated to Ecommerce SEO](https://www.infidigit.com/news/google-announces-new-youtube-series-dedicated-to-ecommerce-seo/): The new YouTube series is called Ecommerce Essentials Alan Kent, the Developer Advocate at Google, will be the host of... - [UX vs UI: Whats the Difference](https://www.infidigit.com/blog/ui-vs-ux/): Designing a website requires the talent and effort of people in various roles and functions. For instance, graphic designers, programmers,... - [Google claims that AI-generated content violates its guidelines](https://www.infidigit.com/news/google-claims-that-ai-generated-content-violates-its-guidelines/): According to Search Advocate John Mueller, content written automatically using AI writing tools violates Google’s Webmaster Guidelines. In response to... - [Best Alt text practices in SEO](https://www.infidigit.com/news/best-alt-text-practices-in-seo/): Google’s John Muller assists on how best to utilise alt text in the context of SEO. In Google Office-hours Hangout... - [Google does not treat Unlinked Mentions as Links](https://www.infidigit.com/news/google-does-not-treat-unlinked-mentions-as-links/): What are Unlinked Mentions? Unlinked Mentions are mentions of the brand or website without giving a link back to that... - [Pages with Out of Stock Products May Affect your Search Visibility, Says Google](https://www.infidigit.com/news/pages-with-out-of-stock-products-may-affect-your-search-visibility-says-google/): A website’s page could get less exposure within Google Search if the item is not in stock. For example, Google... - [Google Explains How their AI Model BERT & MUM are handling sensitive queries.](https://www.infidigit.com/news/google-explains-how-their-ai-model-bert-mum-are-handling-sensitive-queries/): Google recently shared more information on how their AI models like BERT and MUM are helping and will help Google... - [Google recommends using URL removal tool to quickly de-index pages](https://www.infidigit.com/news/google-recommends-using-url-removal-tool-to-quickly-deindex-pages/): Here’s how you can quickly deindex pages from Google Search There are times when Google indexes a page that you... - [Ultimate Guide to Improving Your Website Performance](https://www.infidigit.com/blog/improve-website-performance/): With time, users have started to wait less and less for a website to load, especially when they need it... - [Top 11 Grey Hat SEO Techniques](https://www.infidigit.com/blog/grey-hat-seo/): Ranking on SERPs has become challenging. A couple of years back, having high-quality content with relevant, user-specific keywords was enough... - [WordPress.com vs WordPress.org: Key Differences](https://www.infidigit.com/blog/wordpresscom-vs-wordpressorg/): Wordpress is a content management system (CMS) that is popular with people who want to build websites and blogs but... - [30 Best Google Chrome Extensions for SEO](https://www.infidigit.com/blog/seo-chrome-extensions/): With Google running over 90% of the searches online, marketers spend many hours a day optimizing websites and content. With... - [The Top Local SEO Ranking Factors](https://www.infidigit.com/blog/local-seo-ranking-factors/): Google’s algorithm to rank local search results can vary, depending on the kinds of signals, making it slightly difficult to... - [Why User experience and NAP are important to local seo](https://www.infidigit.com/blog/why-user-experience-and-nap-are-important-to-local-seo/): For a very long time now, people have been relying on their mobile devices to gain information. It’s no secret... - [Quora Marketing Guide: How It Can Help Your Business Grow](https://www.infidigit.com/blog/quora-marketing/): If you are a marketing enthusiast or a startup founder, you will have spent some time gaining knowledge on how... - [What is Google Alerts? Setup, Uses & Best Practices](https://www.infidigit.com/blog/what-are-google-alerts/): Online marketing works via different methods. It can be anything from social media to email or simple text messages that... - [Are Product prices an SEO Ranking Factor? - Google Answers](https://www.infidigit.com/news/are-product-prices-an-seo-ranking-factor-google-answers/): Google clears the air around Product prices being a potential SEO Ranking factor There was a rather interesting conversation on... - [Google is hosting the Search Central Virtual Unconference on April 27, 2022](https://www.infidigit.com/news/google-is-hosting-the-search-central-virtual-unconference-on-april-27-2022/): This is the third edition of the Search Central Virtual Unconference event The event will take place on 27 April,... - [Will a link with UTM parameters be considered "natural" in the eyes of Google?](https://www.infidigit.com/news/link-building-with-utm-parameter/): Yesterday was a busy day for a lot of SEOs across the globe. Here’s the reason: SEO Question! Will a... - [Alt text does not impact Web Search Rankings says Google](https://www.infidigit.com/news/alt-text-does-not-impact-web-search-rankings-says-google/): Optimizing alt text won’t impact Web SEO Rankings Google’s John Mueller shed light on image alt texts and their impact... - [Here's how to link Merchant Center to Google Analytics 4](https://www.infidigit.com/news/heres-how-to-link-merchant-center-to-google-analytics-4/): Google now lets you track conversions from free product listings in Google Analytics 4 In order to see the conversion... - [13 Major YouTube Trends](https://www.infidigit.com/blog/youtube-trends/): Across the world, people use online videos as a means to share information across various topics, be it politics, technology,... - [Google to End Support for Universal Analytics in 2023](https://www.infidigit.com/news/google-to-end-support-for-universal-analytics-in-2023/): Google recently announced to end support to Universal Analytics amid extending support to GA4 from July 1, 2023. As per... - [Google confirms that Keyword Meta Tags are obsolete](https://www.infidigit.com/news/google-confirms-that-keyword-meta-tags-are-obsolete/): Keyword Meta Tags don’t influence SEO rankings says Google In a recent video uploaded on YouTube on March 15, 2022,... - [Using Hreflang tags won't boost your SEO rankings says Google](https://www.infidigit.com/news/using-hreflang-tags-wont-boost-your-seo-rankings-says-google/): Hreflang tags don’t co-relate to an increase in SEO rankings Google’s Search Advocate John Mueller answered a question regarding the... - [SEO Job Interview Questions & Answers](https://www.infidigit.com/blog/seo-job-interview-questions-answers/): Search engine optimization (SEO) is crucial for anyone looking to make their mark in digital marketing. Whether you’re just starting... - [How to deal with Plagiarized content before publishing on your website?](https://www.infidigit.com/blog/how-to-deal-with-plagiarized-content/): Are you worried about plagiarized content while dealing with your website? Being a webmaster, you can face such issues because... - [What are the Local Link Building Strategies for Local Business Brand?](https://www.infidigit.com/blog/local-link-building/): When running a small business in your neighbourhood, you need to find the most cost-effective ways to promote and market... - [The Best SEO Blogs You Must Check Out This Year](https://www.infidigit.com/blog/best-seo-blogs/): The standards for Search Engine Optimization (SEO) are in a constant state of evolution. Every day, search engines, social media,... - [Google clears doubts regarding Referring Page in URL Inspection Tool](https://www.infidigit.com/news/google-clears-doubts-regarding-referring-page-in-url-inspection-tool/): Google explains how to use the Referring Page metric in the URL Inspection Tool in Google Search Console In a... - [Here's how Googlebot crawls your website: Explained by Google](https://www.infidigit.com/news/heres-how-googlebot-crawls-your-website-explained-by-google/): Google explains how website crawling works in SEO In a new YouTube video, John Mueller, Google’s Search Advocate, explains the... - [Doing SEO for Web Stories is tricky says John Mueller](https://www.infidigit.com/news/doing-seo-for-web-stories-is-tricky-says-john-mueller/): Google’s John Mueller sheds some light on Web Stories Google Web Stories are a type of visual content (stories) that... - [This is why Internal Linking is important for SEO](https://www.infidigit.com/news/this-is-why-internal-linking-is-important-for-seo/): Google highlights the importance of internal linking in SEO In a recent English Google SEO office-hours session, Google’s John Mueller... - [Google explains whether website hosting location affects SEO](https://www.infidigit.com/news/google-explains-whether-website-hosting-location-affects-seo/): Does the location of your server matter for SEO? Google explains whether the geographic location of a web server affects... - [Content in PDF can be similar to HTML page content says Google](https://www.infidigit.com/news/content-in-pdf-can-be-similar-to-html-page-content-says-google/): Same content on the HTML page and PDF won’t cause duplicate content issues for your website In a recent Google... - [Google says the type of SSL certificate does not affect SEO](https://www.infidigit.com/news/google-says-the-type-of-ssl-certificate-does-not-affect-seo/): Free or paid SSL does not influence SEO rankings Google’s John Mueller answers a question related to SSL in a... - [Changes in CSS can affect your SEO rankings](https://www.infidigit.com/news/changes-in-css-can-affect-your-seo-rankings/): CSS changes you make on the page can make or break your SEO It may appear that changing a website’s... - [Google introduces new Data Studio Template for Web Stories](https://www.infidigit.com/news/google-introduces-new-data-studio-template-for-web-stories/): Web Stories Data Studio Dashboard provides easy access to performance data In a recent blog on Google for Creators, Google... - [How Does Digital Marketing Help You Start A New Start-up?](https://www.infidigit.com/blog/digital-marketing-for-startups/): If you’re just starting your own entrepreneurial journey, you may feel a bit overwhelmed. Finding the right niche for your... - [Does Google crawl URLs with Hashtags?](https://www.infidigit.com/news/does-google-crawl-urls-with-hashtags/): John Mueller answers how URLs with hashtags are treated by Google A Twitter user recently asked John Mueller, Google’s Search... - [LinkedIn Sales Navigator gets some pretty neat updates](https://www.infidigit.com/news/linkedin-sales-navigator-gets-some-pretty-neat-updates/): LinkedIn adds more features and enhancements to the Sales Navigator tool Professionals have been using the Sales Navigator tool to... - [Google will rank pages even if they have spammy links](https://www.infidigit.com/news/google-will-rank-pages-even-if-they-have-spammy-links/): Google will rank your page if the Good SEO outweighs the bad SEO In a rather interesting conversation in Google... - [Crawling issues for Shopify websites have been fixed by Google](https://www.infidigit.com/news/crawling-issues-for-shopify-websites-have-been-fixed-by-google/): Google has fixed a crawling issue that was potentially affecting crawl rates for Shopify websites Users have been complaining about... - [Google launches URL Inspection API](https://www.infidigit.com/news/google-launches-url-inspection-api/): Google Search Console URL Inspection API has been released This is great news for users who want to regularly inspect... - [Negative posts will be displayed lower in Instagram Feed and Stories](https://www.infidigit.com/news/negative-posts-will-be-displayed-lower-in-instagram-feed-and-stories/): Instagram will give less importance to content that may involve bullying or promote violence Instagram has taken significant measures to... - [Paid Social vs Paid Search – The Definitive Guide](https://www.infidigit.com/blog/paid-social-vs-paid-search/): We all wish that we had unlimited budgets for online marketing. The truth is, even if we did, would it... - [Can you control the image snippets shown for a Google Search Result?](https://www.infidigit.com/news/can-you-control-the-image-snippets-shown-for-a-google-search-result/): Google answers questions regarding images that appear for a Google search result and whether we have any control over them.... - [Here’s how to handle duplicate content if you have different websites for different locations](https://www.infidigit.com/news/heres-how-to-handle-duplicate-content-if-you-have-different-websites-for-different-locations/): Google offers advice to website owners that have different websites for different locations In a recent English Google SEO office-hours... - [Google introduces a new tag to help you get your content indexed](https://www.infidigit.com/news/google-introduces-a-new-tag-to-help-you-get-your-content-indexed/): Google has introduced a new indexifembedded robots tag to allow you greater control over how your content is indexed The... - [Top Digital Marketing Trends in 2022 You Should Know About](https://www.infidigit.com/blog/digital-marketing-trends/): Digital marketing is a domain that is always undergoing evolutions based on industry trends. Digital marketing trends are very fluid... - [Semrush acquires Brian Dean's Backlinko](https://www.infidigit.com/news/semrush-acquires-brian-deans-backlinko/): SEO Training Company Backlinko has been acquired by Semrush Semrush an industry leader that specializes in SEO tools has acquired... - [Ahrefs launches new SEO plugin for WordPress](https://www.infidigit.com/news/ahrefs-launches-new-seo-plugin-for-wordpress/): Ahrefs has launched an SEO plugin for the WordPress platform WordPress users can download the new plugin on the WordPress... - [Page Experience Report for Desktop is now available in Google Search Console](https://www.infidigit.com/news/page-experience-report-for-desktop-is-now-available-in-google-search-console/): Google has added a new Desktop section in the Page Experience report in Google Search Console A new desktop section... - [Google says not all FAQs need to be present in the FAQ schema](https://www.infidigit.com/news/google-says-not-all-faqs-need-to-be-present-in-the-faq-schema/): In a recent English Google SEO office-hours session held on January 14, 2022, Google’s John Mueller answered a question regarding... - [Changes in URL structure can affect your SEO Performance](https://www.infidigit.com/news/changes-in-url-structure-can-affect-your-seo-performance/): Google on whether URL changes can affect your SEO Performance We’ve all encountered a situation where we wanted to tidy... - [SEO Tips for Creating Better Content from Google’s John Mueller](https://www.infidigit.com/blog/seo-tips-for-creating-better-content-from-google-john-mueller/): Marketers understand the importance of high-quality content and savvy search engine optimisation (SEO) in helping them achieve their marketing objectives,... - [Google States that Error Pages are Soft 404s and can be taken into Consideration by Google](https://www.infidigit.com/news/error-like-pages-are-soft-404-google/): Some time ago, Google explained that the return of the “results inaccessible” type of web page could cause Google Search... - [What Is A/B Testing? All You Need to Know](https://www.infidigit.com/blog/ab-testing/): When any marketer advertises services or products through a landing page, email marketing, targeted ads, and so on, it is... - [What is Content Syndication? How It Works & Why It’s Useful](https://www.infidigit.com/blog/content-syndication/): Content marketing is a great strategy to generate leads. But it does not always generate the result you want, in... - [Top SEO Trends for 2022 to Boost Your Rankings](https://www.infidigit.com/blog/seo-trends-2022/): Back in the 1990s, there was one sure shot way to ensure that your website ranked well in search engine... - [General SEO Insights from John Mueller](https://www.infidigit.com/blog/general-seo-insights-from-john-mueller/): Google’s John Mueller helps SEO experts every week by holding live Q&A sessions. He offers interesting insights on all aspects... - [Google reveals status of Mobile-first indexing rollout](https://www.infidigit.com/news/google-reveals-status-of-mobile-first-indexing-rollout/): Google has confirmed that the mobile-first indexing rollout still doesn’t have a deadline In a recent video named “Google Search... - [You may soon see an Announcement bar in Google Search Console](https://www.infidigit.com/news/you-may-soon-see-an-announcement-bar-in-google-search-console/): Google is reportedly experimenting with an “Announcement bar” displayed at the top of Google Search Console The Google Search Console... - [Wix vs Shopify: Which is the Best for Your Online Store?](https://www.infidigit.com/blog/wix-vs-shopify/): According to UNCTAD, the digital retail economy enjoyed a massive surge in 2020, rising from 16 per cent to 19... - [Direct Traffic in Google Analytics – A Comprehensive Guide](https://www.infidigit.com/blog/direct-traffic/): The success of your company isn’t driven solely by B2C transactions but by the visibility of your company’s website, and... - [Here's how SEOs can deal with the Log4j vulnerability](https://www.infidigit.com/news/here-is-how-seos-can-deal-with-the-log4j-vulnerability/): Google offers advice on how SEOs can deal with the Log4j vulnerability The Log4j vulnerability has fatally affected millions of... - [Web Almanac 2021 is out and it contains some interesting SEO observations](https://www.infidigit.com/news/web-almanac-2021-is-out-and-it-contains-some-interesting-seo-observations/): HTTP archive has released the Web Almanac for 2021 which includes an interesting chapter on SEO The HTTP Archive project... - [A Comprehensive Guide to the Backlink Audit Process](https://www.infidigit.com/blog/backlink-audit/): Backlink audit is one of the most crucial aspects to build an effective SEO strategy. Getting appropriate high-quality backlinks to... - [What is Referral Traffic in Google Analytics?](https://www.infidigit.com/blog/referral-traffic/): Any online business or page is only functional if there’s enough website traffic. Incoming traffic is what drives up sales... - [Google releases a new podcast episode discussing the past, present, and future of robots.txt](https://www.infidigit.com/news/google-releases-a-new-podcast-episode-discussing-the-past-present-and-future-of-robots-txt/): Google has released a new episode on the “Search Off the Record” podcast discussing robots. txt in Google Search This... - [Does Google prefer Client-side or Server-side rendering for SEO?](https://www.infidigit.com/news/does-google-prefer-client-side-or-server-side-rendering-for-seo/): Should I use Client-side or Server-side rendering for SEO? Will Googlebot be able to crawl and index my pages if... - [Google Autocomplete gets a redesign with additional sections](https://www.infidigit.com/news/google-autocomplete-gets-a-redesign-with-additional-sections/): Google Autocomplete will now show additional information when searching for terms on Google Search The new interface for Google Autocomplete... - [Google releases first episode of SEOs & Devs on YouTube](https://www.infidigit.com/news/google-releases-first-episode-of-seos-and-devs-on-youtube/): The first episode of the SEOs & Devs Video series called “Dr StrangeDev – how I learned to include SEO”... - [SEOs & Devs - Google launches a new Video Series](https://www.infidigit.com/news/seos-and-devs-google-launches-a-new-video-series/): Google has launched a new video series on YouTube named “SEOs & Devs” to bridge the gap between SEOs and... - [Will the size of the head section impact your SEO performance?](https://www.infidigit.com/news/will-the-size-of-the-head-section-impact-your-seo-performance/): Google responds on whether the size of the code in the section affects SEO performance. A Twitter user expressed his... - [Google is developing a new Core Web Vitals metric, and they want your feedback!](https://www.infidigit.com/news/google-is-developing-a-new-core-web-vitals-metric-and-they-want-your-feedback/): Google is experimenting with a new responsiveness metric which could be the next Core Web Vitals metric The metric is... - [December 2021 Product Reviews Update announced by Google](https://www.infidigit.com/news/december-2021-product-reviews-update-announced-by-google/): Google has released a new December 2021 Product Reviews Update starting December 1 which is expected to fully roll out... - [How will the new Search Insights tool help in YouTube Keyword Research?](https://www.infidigit.com/news/how-will-the-new-search-insights-tool-help-in-youtube-keyword-research/): YouTube is testing a new tool called ‘Search Insights’ which shows Creators what their Viewers are looking for. The Search... - [Google confirms bug in Google News tab](https://www.infidigit.com/news/google-confirms-bug-in-google-news-tab/): There is a bug that causes search results from across the web to appear on the Google News tab Earlier... - [Google Experimenting with Tabbed Jump-To Link Test with Rich Snippets](https://www.infidigit.com/news/google-experimenting-with-tabbed-jump-to-link-test-rich-snippets/): Recently, Google tested a new type of sitelink for standard web search listings. This was first discovered on November 11th... - [E-commerce Platforms – A Comprehensive Guide](https://www.infidigit.com/blog/ecommerce-platforms/): Whether you are an existing store owner, a newbie, or an established enterprise, setting up shop in the digital world... - [What are landing pages? All You Need to Know](https://www.infidigit.com/blog/landing-pages/): What is Landing Page? A landing page is where the user ends up after they click on an ad or... - [Bug detected in Crawl Stats Report in Google Search Console](https://www.infidigit.com/news/bug-detected-in-crawl-stats-report-in-google-search-console/): Google confirms a bug in the Crawl Stats Report resulting in loss of data for two days. You may have... - [Google confirms that Googlebot crawling was slowed down](https://www.infidigit.com/news/google-confirms-that-googlebot-crawling-was-slowed-down/): Has your website crawling reduced in the past few days? Google confirms that there was a bug that slowed down... - [When to Hire an SEO Company: 7 Things to Consider](https://www.infidigit.com/blog/when-to-hire-seo-agency/): SEO is vital for the success of your website business. A study shows that about 75% of companies invest in... - [Google Releases New Interactive Checklist for SEO for Business Owners, Marketers, Developers, and SEO Professionals!](https://www.infidigit.com/news/google-releases-new-interactive-checklist-for-seo/): Google Search Central recently completed a year since they rebranded their name from Google Webmasters and launched their new site.... - [Google Search Console has a NEW LOOK!](https://www.infidigit.com/news/google-search-console-has-a-new-look/): Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. As most... - [Google Search will now auto-translate results in Indian languages](https://www.infidigit.com/news/google-search-will-auto-translate-results-in-indian-languages/): Google will auto-translate titles, meta descriptions, snippets, and content on pages in Indian languages This is good news for people... - [Google Search Console not updating?](https://www.infidigit.com/news/google-search-console-data-not-updating/): You’re not the only one whose Google Search Console isn’t updating. The SEO community is once again dismayed, as many... - [November 2021 Broad Core Update announced by Google](https://www.infidigit.com/news/november-2021-broad-core-update-announced-by-google/): Google’s November 2021 Broad Core update starts rolling out today, November 17th, 2021. Google has announced the November broad core... - [What is Mobile Marketing? Definition, Types, Examples & How It Works](https://www.infidigit.com/blog/mobile-marketing/): What is Mobile Marketing? Mobile marketing refers to all or any promotional or marketing campaigns aimed at reaching out to... - [Evergreen Content – What is it and Why is it Important for Your SEO?](https://www.infidigit.com/blog/evergreen-content/): What is Evergreen Content? Relevance and longevity – these are the two benchmarks that every piece of content on the... - [Google releases a full list of IP addresses used by Googlebot for Crawling](https://www.infidigit.com/news/google-releases-list-of-ip-addresses-used-by-googlebot-for-crawling/): This is important news for those who use Reverse DNS lookup to verify Googlebot. Google has published a list of... - [You will no longer see the “Dislike” counts on YouTube](https://www.infidigit.com/news/you-will-no-longer-see-the-dislike-counts-on-youtube/): YouTube has made a bold move of removing the “Dislike” counts on YouTube videos. You will still be able to... - [A Complete Guide on Google Autocomplete for SEO](https://www.infidigit.com/blog/google-autocomplete/): The Google search box serves millions of people every second across the globe and has revolutionised the way of searching... - [Why Blog Commenting is Good For SEO](https://www.infidigit.com/blog/blog-commenting-for-seo/): What is Blog Commenting? Blog commenting is a means to establish a healthy relationship amongst the industry professionals and people... - [308 redirects for SEO – Are they better than 301?](https://www.infidigit.com/news/308-redirects-for-seo-are-they-better-than-301/): The 308 redirect response code is gradually gaining popularity, with an increasing number of website owners preferring 308 redirects over... - [What is Link Spam and How to Deal With It?](https://www.infidigit.com/blog/link-spam/): What is link spam? Have you ever come across embedded links in posts that redirect you to some page that... - [All You Need to Know About Natural Links](https://www.infidigit.com/blog/natural-links/): Terms like good links, quality links, and natural links are used widely by SEO professionals and website developers. Their importance... - [Press Release SEO – Optimize Your SEO with Press Releases](https://www.infidigit.com/blog/press-release-seo/): What Is a Press Release? Have you ever read journalistic pieces about a product launch from a big brand? Those... - [How to Promote Your Blogs For the Best Results](https://www.infidigit.com/blog/how-to-promote-blog/): So, you have started your own blog and are in the sweet phase of developing new content that you are... - [What is Cornerstone Content? Meaning, Examples & How to Create It](https://www.infidigit.com/blog/cornerstone-content/): Everyone wants to build their own brand, be it a company or an individual. The easiest way to get started... - [When to Start SEO for A Website?](https://www.infidigit.com/blog/when-to-start-seo-for-a-website/): When it comes to implementing SEO practice for a new or a redesigned website, some businesses get intimidated by the... - [Enhance Your SEO with Content Gap Analysis](https://www.infidigit.com/blog/content-gap-analysis/): What is Content Gap Analysis? Content gap analysis is an SEO process that aims to find all the missing loopholes... - [November 2021 Spam Update announced by Google](https://www.infidigit.com/news/november-2021-spam-update-announced-by-google/): Google has released a new spam update starting November 3 which is expected to fully roll out within a week.... - [Blocking CSS files in robots.txt can affect your SEO Rankings](https://www.infidigit.com/news/blocking-css-files-in-robots-can-affect-seo-rankings/): Google’s John Mueller explains how blocking CSS in robots. txt can pose problems for Google in crawling your page. In... - [Meta is the new name for Facebook](https://www.infidigit.com/news/meta-is-the-new-name-for-facebook/): Facebook announced yesterday that it has changed its name to Meta. The move is part of a wager on the... - [Google: What impact will Continuous Scroll have on Site Impressions?](https://www.infidigit.com/news/google-what-impact-will-continuos-scroll-have-on-site-impressions/): Google recently rolled out support for continuous scrolling in Google Search on mobile devices. 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With... - [Microsoft partners with Shopify To Help Merchants Reach Out to More Customers](https://www.infidigit.com/news/microsoft-partners-with-shopify-to-help-merchants-reach-out-to-more-customers/): Microsoft has announced a new partnership with Shopify in an effort to connect brands with potential customers. Updated Microsoft Channel... - [IndexNow could be a Game Changer for Search Engine Indexing](https://www.infidigit.com/news/indexnow-could-be-a-game-changer-for-search-engine-indexing/): Microsoft introduces IndexNow, a new protocol that can help Search Engines discover and index website content almost instantaneously. What is... - [Why should you Write Content with ZERO Search Volume?](https://www.infidigit.com/blog/zero-search-volume-keywords/): Hello there! 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However, the... - [Google sheds light on Rendering in SEO](https://www.infidigit.com/news/google-sheds-light-on-rendering-in-seo/): The way Googlebot renders your page is crucial for rankings. The topic of SEO Rendering raises a lot of questions.... - [Negative Keywords—A Comprehensive Guide](https://www.infidigit.com/blog/negative-keywords/): Paid advertising and digital marketing campaigns can bring brilliant solutions and results for businesses in generating revenue, increasing brand awareness,... - [Effect of Site Outage in Google Search](https://www.infidigit.com/news/effect-of-site-outage-in-google-search/): We all witnessed the state of chaos among the masses when popular services like Facebook, Instagram & Whatsapp went down... - [Clean Up Small SEO Mistakes with Self-Referential Canonical](https://www.infidigit.com/news/self-referential-canonical-tag-clean-up-seo-mistakes/): Recently, a user on Reddit asked about the difference between a Canonical and a Self-Referential Canonical. Google’s John Mueller explained... - [Do we really need Reviews to Use Product Schema For Product Rich Results?](https://www.infidigit.com/news/do-we-need-reviews-to-use-product-schema-for-product-rich-results/): Recently, Claire Carlie has asked on Twitter, “Can you markup a product page with product schema if you don’t yet... - [Google on How to Deal with UTM Parameters](https://www.infidigit.com/news/google-how-to-deal-with-utm-parameters/): Are your UTM Parameter URLs indexed by Google? Not sure what is the best solution going forward? Brace yourselves! Google’s... - [Google Search testing new ‘Short Videos’ on Desktop Devices!](https://www.infidigit.com/news/google-search-testing-new-short-videos-on-desktop-devices/): Earlier in November 2020, Google was spotted testing “short videos” on SERP. 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There are... - [Content Marketing for B2B: A Step-by-Step Guide to Implementing Successful Tactics](https://www.infidigit.com/blog/guide-on-b2b-content-marketing/): Many B2B sellers who have seen B2C content at least once have asked themselves: “Why do they always get all... - [5 Must-use Tips to Generate Qualified B2B Leads](https://www.infidigit.com/blog/tips-to-generate-qualified-b2b-leads/): Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you... - [Effective Customer Retention Strategies to Follow](https://www.infidigit.com/blog/customer-retention-strategies/): With the surge in online shopping, competition amongst businesses is on an all-time high. Every business is looking for ways... - [40 Best Content Creation Tools for Your Business](https://www.infidigit.com/blog/content-creation-tools/): In today’s digital age, content has become the biggest medium to reach an audience and establish yourself in any domain.... - [5 Ways to Build Brand Authority With Content Marketing](https://www.infidigit.com/blog/build-brand-authority-with-content-marketing/): Brand authority refers to audiences’ trust in a business where they see you as a market leader providing relevant and... - [What is Return on Ad Spend (ROAS)](https://www.infidigit.com/blog/what-is-roas/): Advertising has become an integral part of every campaign strategy. As a result, the number of digital advertising channels have... - [Benefits of LinkedIn Advertising](https://www.infidigit.com/blog/benefits-of-linkedin-ads/): LinkedIn is the quintessential and professional social network on a global scale. So, advertising on LinkedIn can be highly effective... - [Facebook Ads – A Complete Guide on Facebook Advertising](https://www.infidigit.com/blog/what-are-facebook-ads/): What are Facebook ads? Ever come across a random post from an account you do not follow while scrolling through... - [List of Most Subscribed YouTube Channels](https://www.infidigit.com/blog/most-subscribed-youtube-channels/): If you’re curious to find out who are the most subscribed YouTubers in 2021 are, then you need to look... - [What is Display Advertising?](https://www.infidigit.com/blog/display-advertising/): Display ads are a form of online advertisements that feature a blend of URL, text, and images presentable in multiple... - [How to Rank in People Also Ask Boxes](https://www.infidigit.com/blog/people-also-ask/): Introduction The world of SERPs has also changed dramatically over the years. 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Social media is an... - [Google Rewriting Title Tags: Change in Titles/Headings does not affect the ranking](https://www.infidigit.com/news/will-change-in-titles-affect-rankings/): We are sure a lot of you SEO folks are already aware of the chaos in the industry regarding Google... - [PDF SEO and Its Best Practices](https://www.infidigit.com/blog/pdf-seo/): PDFs or ‘portable document formats’ are of much use when the files are to be shared or printed without modification.... - [What is Slug In SEO And How to Optimize it](https://www.infidigit.com/blog/slug/): What is Slug? As a beginner in SEO, you must have frequently come across the term slug. If you are... - [What is WooCommerce SEO?](https://www.infidigit.com/blog/woocommerce-seo/): In an ideal online world, all you have to do to achieve decent sales is list your products for sale... - [A Quick Guide To Google Data Studio](https://www.infidigit.com/blog/google-data-studio/): For how long will you make the same old spreadsheets and data-heavy reports? Such reports can take you days to... - [Google Replacing Title Tags With H1 Tags](https://www.infidigit.com/news/google-is-replacing-title-tags-in-serps/): Earlier this week, a lot of people from the SEO Community witnessed a change in their Page Titles on the... - [Google Confirms an Update on Re-writing Web Page Titles](https://www.infidigit.com/news/google-confirms-update-on-generating-web-page-titles/): One week after Google made a change to the titles it generates on search results, they confirmed that it did... - [What is Search Retargeting? Complete Guide](https://www.infidigit.com/blog/search-retargeting/): Want to reach many potential customers while staying on budget? Learn more about search retargeting and site retargeting and reach... - [Local SEO Tools – 13 Best Local SEO Tools to Ace Your Local Search](https://www.infidigit.com/blog/local-seo-tools/): Search engine optimization or SEO is the practice of getting search engines to recognize and make your website or business... - [Google Launches Revised Version of “How Search Works”](https://www.infidigit.com/news/google-launches-revised-version-of-how-search-works/): In the world today, only a few things are equally important to “Information”. From who sells the best ice cream... - [Top 10 Twitter Marketing Tips That Actually Work](https://www.infidigit.com/blog/twitter-marketing-tips/): The world today is dominated by social media platforms. Twitter is one such social media or micro-blogging platform whose importance... - [How to Check Page Experience Factors](https://www.infidigit.com/news/how-to-check-page-experience-factors/): Google shares tips on the most proficient method to check if your site meets the new page experience update rules.... - [Boosting Your Technical SEO with Googlebot – All You Need to Know](https://www.infidigit.com/blog/googlebot/): High-quality SEO will take you far in boosting your rankings, but technical SEO, especially Googlebot optimization goes a bit deeper.... - [Finding Orphan Pages on Your Website – A Comprehensive Guide](https://www.infidigit.com/blog/orphan-pages/): What is an Orphan Page? Any page on a website that has no links leading to it is an orphan... - [Ad Groups - Best Practices and Effectively Creating Your Campaign](https://www.infidigit.com/blog/ad-groups/): What is an Ad group in Google Adwords? An Ad Group is a container for the keywords that you have... - [Search Intent - All You Need to Know](https://www.infidigit.com/blog/search-intent/): What is Search Intent? A question most digital marketers ask is ‘what is search intent? ’. Search intent, also called... - [A Comprehensive Guide on SaaS SEO: Tips, Tricks, and Everything in Between](https://www.infidigit.com/blog/saas-seo/): SaaS companies develop and host applications that they offer to customers. These applications can serve distinct or multiple requirements. Since... - [Google Link Spam Algorithm Update Rolled Out on July 26](https://www.infidigit.com/news/google-link-spam-algorithm-update/): Google starts carrying out the “link spam update,” which makes its algorithms more powerful at distinguishing and nullifying link spam.... - [What is The Google Sandbox?](https://www.infidigit.com/blog/google-sandbox/): What is Google Sandbox? 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In fact,... - [What is SEO Periodic Table - Periodic Table Of SEO Success Factors](https://www.infidigit.com/blog/seo-periodic-table/): SEO is a mixed bag of factors – both old and new, unchanging and ever-evolving – that determine how your... - [Keyword Density in SEO: Everything You Need to Know](https://www.infidigit.com/blog/keyword-density/): Ever wondered why some web pages rank higher while others struggle to get noticed? One key factor is how well... - [How to Use Google Keyword Planner](https://www.infidigit.com/blog/google-keyword-planner/): Introduction on Google Keyword Planner If you are attempting to drive traffic to your website or blog from Google, chances... - [Keyword Difficulty - All You Need to Know](https://www.infidigit.com/blog/keyword-difficulty/): Understanding keyword difficulty is an integral part of SEO and the content strategy system. From its search frequency to general... - [How To Optimize Your Blog Posts for Conversions?](https://www.infidigit.com/blog/optimize-blog-posts-for-conversions/): Blogging has become one of the essential parts of modern digital marketing. Having a blog helps attract organic traffic and... - [7 Ways You Can Increase Your Website Traffic](https://www.infidigit.com/blog/how-to-increase-website-traffic/): Are you done setting up your website? Yes, now is the time to spread the word amongst your audience about... - [Learn How Broken Link Building Can Enhance Your SEO](https://www.infidigit.com/blog/broken-link-building/): What is Broken Link building? Broken link building is a technique that involves researching and finding various resources in your... - [What Are Backlinks in SEO & How to Create them](https://www.infidigit.com/blog/what-are-backlinks/): Imagine you’re searching for reliable information online. Just like personal recommendations build trust, search engines rely on backlinks to determine... - [Voice Search SEO and Its Importance](https://www.infidigit.com/blog/voice-search-seo/): What is Google Voice Search? Gone are the days when voice search belonged to the realms of Star Trek. Today,... - [A Comprehensive SEO Guide for Beginners](https://www.infidigit.com/blog/seo-guide/): The term “Search Engine Optimisation” has garnered immense attention in the last decade. Now more than ever, businesses are recruiting... - [Keyword Research Tools](https://www.infidigit.com/blog/keyword-research-tools/): Brief Introduction to Keyword Research Keyword research is the practice of finding keywords that will appeal to users and search... - [Google Reports 60% Increase in Web Spam](https://www.infidigit.com/news/google-reports-increase-in-web-spam/): As per Google, there is 40 billion spam detected every day, a 60% increase when compared to the previous year.... - [12 Best TikTok Growth Services For Organic Likes & Views](https://www.infidigit.com/blog/best-tiktok-growth-services/): TikTok is the best social media platform this year, with many users turning to the app for entertainment. Many businesses... - [What is Organic Traffic In Google Analytics](https://www.infidigit.com/blog/organic-traffic-in-google-analytics/): We have all been in a situation where we needed to buy something and have done a Google search to... - [What is Alt Text and How Can it Enhance SEO Ranking?](https://www.infidigit.com/blog/alt-text/): Alt text for images is a small yet important aspect of enhancing on-site content engagement and SEO ranking. This guide... - [Google Launches 2 Improvements to Search Console Reports](https://www.infidigit.com/news/google-launches-two-improvements-to-search-console-reports/): Google Search Console’s new updates will change the way you analyze data. Recently, GSC has rolled out two new updates... - [10 SEO tips for Online Grocery Stores](https://www.infidigit.com/blog/seo-tips-for-online-grocery-stores/): If you are planning on setting your foot into the online business space, then you must take into consideration the... - [Manage Reviews with New Google My Business Tool](https://www.infidigit.com/news/manage-reviews-with-new-google-my-business-tool/): Google My Business has released another new feature where you can see the reviews for your business. 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Below are the achievements which Kompanero & Infidigit has achieved over the period... - [Curefit SEO](https://www.infidigit.com/seo/curefit/): Infidigit started working with Curefit in 2020. Below are the achievements which Curefit & Infidigit has achieved over the period... - [Ixigo](https://www.infidigit.com/seo/ixigo/): Infidigit started working with Ixigo in 2020. Below are the achievements which Ixigo & Infidigit has achieved over the period... - [Socially Powerful SEO](https://www.infidigit.com/seo/sociallypowerful/): Infidigit started working with Socially Powerful in 2020. Below are the achievements which Socially Powerful & Infidigit has achieved over... - [Spinny](https://www.infidigit.com/seo/spinny/): Infidigit started working with spinny in 2021. Below are the achievements which spinny & Infidigit has achieved over the period... - [Craft Label SEO](https://www.infidigit.com/seo/craftlabel/): Infidigit started working with Craft Label in 2020. Below are the achievements which Craft Label & Infidigit has achieved over... - [Oziva SEO](https://www.infidigit.com/seo/oziva/): Infidigit started working with Oziva in 2020. Below are the achievements which Oziva & Infidigit has achieved over the period... - [Dun & Bradstreet SEO](https://www.infidigit.com/seo/dunandbradstreet/): Infidigit started working with Dun & Bradstreet in 2021. Below are the achievements which Dun and Bradstreet & Infidigit have... - [Leading Blogging Platforms](https://www.infidigit.com/blog/best-blogging-platforms/): Blogging has become one of the most efficient ways to connect with your desired audience. Over 77 million comments are... - [Google: 5 Video SEO Best Practices To Consider](https://www.infidigit.com/news/google-5-video-seo-best-practices-to-consider/): Google has recently recommended five video SEO best practices for the webmasters to follow while optimising Video for the search... - [Google: Pages with Similar URL Structure May Be Considered Duplicate](https://www.infidigit.com/news/google-pages-with-similar-url-structure-may-be-considered-duplicate/): Google’s John Mueller has recently said that pages with similar URL structures may be considered duplicates. It was discussed in... - [Google: Data Collection Timeline for Core Web Vitals will not be Changed](https://www.infidigit.com/news/google-on-data-collection-timeline-for-core-web-vitals/): Google’s Advocate John Mueller has recently concluded that the timeline for collecting aggregate data for core web vitals won’t change... - [Google: Copied Content Outranking Original can Indicate Site Quality Issue](https://www.infidigit.com/news/google-copied-content-outranks-original/): Google Search Central has always been a source of Knowledge for Budding SEOs as they get to learn a lot... - [Submit URL to Google – How to Do it?](https://www.infidigit.com/blog/submit-url-to-google/): So, your website development is now complete. You have some really valuable content on it and are now ready to... - [A Comprehensive Guide on Shopify Search Engine Optimization (SEO)](https://www.infidigit.com/blog/shopify-seo/): Shopify has grown into one of the most popular website hosting platforms in the past decade. Used mainly by eCommerce... - [Domain Authority - All You Need to Know](https://www.infidigit.com/blog/domain-authority/): In today’s hyper-competitive markets, the competition is unforgiving. Companies of all sizes are competing for consumer attention tirelessly. Websites are... - [Does Internal Linking on Website Give Google A Sense Of Page Level Importance?](https://www.infidigit.com/news/google-on-internal-linking-page-level-importance/): Recently in the Google SEO office hours stream, someone asked Google’s John Mueller on “how someone can support Google to... - [Google's Take on the Impact of Tags on Rankings](https://www.infidigit.com/news/google-on-the-impact-of-tags/): Google’s John Mueller recently touched upon the topic of using tags on blog posts and its impact on ranking. A... - [Do Title Tags Longer Than What Is Displayed Have Any Benefit?](https://www.infidigit.com/news/google-on-longer-title-tags-seo/): We all know that search engines present only the first 60-70 characters of a page title in their SERP. This... - [Google: Shorter Domain Name Does Not Improve Ranking or SEO](https://www.infidigit.com/news/google-shorter-domain-name-does-not-improve-ranking-or-seo/): John Muller has recently said on Twitter that shorter domain names or URLs do not affect the ranking in Google... - [Google Publishes 12 New Types of Manual Penalties Covering Google Discover and News](https://www.infidigit.com/news/google-publishes-12-new-types-of-manual-penalties/): Google has recently published additional 12 new types of manual penalty, including violations of Google Discover and Google News Policies.... - [Google December 2020 Core Update Insights](https://www.infidigit.com/news/december-2020-core-update-insights/): Research marketers share their views on the December 2020 Google Core Algorithm Update. The sights offer interesting feedback on what... - [Google Analytics to Stop Data Collection from YouTube](https://www.infidigit.com/news/google-analytics-to-stop-data-collection-from-youtube/): Google Analytics will no longer collect the data from YouTube Channels as the service connection between the two has been... - [Google To Suspend Ecommerce Sites that Change Prices on Checkout Page](https://www.infidigit.com/news/google-to-suspend-ecommerce-sites-that-change-prices-on-checkout/): Google has recently announced that they will enforce the checkout pages’ price must not be higher or different from the... - [Google will not Support Broad Match Modifier](https://www.infidigit.com/news/google-will-not-support-broad-match-modifier/): Corrections are approaching Google’s phrase match and broad match modifier keyword match types. This was announced by the organization in... - [Google Renews Shopping Search Results With “Black-owned” Label](https://www.infidigit.com/news/google-renews-shopping-search-results-with-black-owned-label/): Google is renewing shopping search results with a unique label to recognize products sold by black-owned businesses. Google is launching... - [SEO Trends in 2021 that Every Marketer Needs to Know About](https://www.infidigit.com/blog/seo-trends-2021/): Search Engine Optimization (SEO) has continued to evolve and adapt to the newer technologies entering the fray on digital platforms... - [15 – Step SEO Audit Checklist](https://www.infidigit.com/blog/seo-audit/): Websites and domains often need to adopt several technical practices to stay relevant on the World Wide Web. To detect... - [14 Tips to get More Views on YouTube Organically](https://www.infidigit.com/blog/increase-youtube-views/): YouTube, the second most visited website globally, boasts over 2 billion active users every month. With such a massive audience,... - [YouTube Introduces New Feature Clips For Live Streams](https://www.infidigit.com/news/youtube-introduces-clips-feature-for-live-streams/): YouTube has started testing a new feature known as Clips that allow users to create short videos from the content... - [Google's John Mueller Suggested An Approach for Hacked Pages](https://www.infidigit.com/news/googles-john-mueller-suggested-an-approach-for-hacked-pages/): John Mueller has recently shared some SEO tips on how to handle the recovery process after a hacker attack on... - [Top YouTube Searches](https://www.infidigit.com/news/youtube-searches-2021/): Do you know what people are searching for on YouTube in 2023? YouTube is the second-largest search engine in the... - [Price Drop Rich Result Introduced By Google](https://www.infidigit.com/news/price-drop-rich-result-introduced-by-google/): Recently, Google modified its Product Structured Data documentation with the latest Price Drop Rich Result for E-Commerce website product pages,... - [Google Redesigns the Look of Mobile Search Results](https://www.infidigit.com/news/google-redesigns-the-look-of-mobile-search-results/): We are just in the first month of the year and Mobile Search is already up for a change. Google... - [LinkedIn Gives More Control to the User On Their Post](https://www.infidigit.com/news/linkedin-gives-more-control-to-the-user-on-their-post/): LinkedIn users will soon have more control on their posts, thanks to the upcoming changes on the platform. In addition... - [Google May Expand Web Stories Roll Out if Websites from Different Countries Use it](https://www.infidigit.com/news/google-may-expand-web-stories-if-websites-from-different-countries-use-it/): Google’s John Mueller has confirmed that Google Web Stories may roll out in countries if websites in those countries start... - [Google: Acquiring Backlinks from Content By Paying Bloggers is Against Our Guidelines](https://www.infidigit.com/news/google-on-acquiring-backlinks-by-paying-bloggers-is-against-our-guidelines/): Google’s John Mueller has recently reminded webmasters that getting a dofollow link by paying bloggers or acquiring links through these... - [Google Adds Report for News Publishers in Search Console](https://www.infidigit.com/news/google-adds-report-for-news-publishers-in-search-console/): Google has started reporting Google News performance in the Search Console report. They have recently updated the documentation in the... - [Google Data Studio Can Extract Queries from Search Console News Tab](https://www.infidigit.com/news/google-data-studio-extract-search-console-news-tab-queries/): SEO’s who are using Google data studio to prepare reports have good news awaiting them. Google Analytics has recently shared... - [Google Start Working on the Improvement of Robots.txt Tester Tool](https://www.infidigit.com/news/google-working-on-new-robots-txt-tester-tool/): Google’s Gary Illyes confirmed that he has started working on the Robots. txt tester tool, currently placed in the Google... - [Google showing homework practice problems with search results](https://www.infidigit.com/news/google-showing-homework-practice-problems-with-search-results/): Google has started showing, or rather say testing, homework practice problems in search results pages along with the organic rankings.... - [What is Dwell Time and How to Improve it?](https://www.infidigit.com/blog/dwell-time/): When designing content for commercial purposes, the most important thing is to work upon the feedback from customers. But when... - [What is Guest Blogging? A Complete Guide to Guest Posts](https://www.infidigit.com/blog/guest-blogging/): Search engine optimization (SEO) is constantly evolving, but some strategies remain highly effective—guest blogging is one of them. By contributing... - [What is Content Marketing Strategy: The Basics of Content Marketing Strategy](https://www.infidigit.com/blog/content-marketing-strategy/): A Content marketing strategy offers monumental opportunities for every brand and business. For instance, when you have a robust strategy,... - [What are Inbound Links & Why to Use Inbound Links](https://www.infidigit.com/blog/inbound-links/): Being new to inbound marketing means learning about several different terminologies and what their function is. One such term you... - [Learn How to Fix Keyword Cannibalization](https://www.infidigit.com/blog/keyword-cannibalization/): Keywords are not cannibals unless you make them be. Yes, the word sounds scary, and it does a lot of... - [Google Search Console Update on Disabled Features](https://www.infidigit.com/news/google-search-console-update-on-disabled-features/): Lately, Google Search Console has been in the news all for the wrong reasons, right from disabled and broken features... - [Google brings back Request Indexing Tool for Webmasters](https://www.infidigit.com/news/google-brings-back-request-indexing-tool/): Google has brought back the request indexing tool within the URL Inspection features of the Google search console. The tool... - [Google Search Console Momentarily Disables Issue Validation](https://www.infidigit.com/news/google-momentarily-disables-issue-validation-in-search-console/): Google temporarily deactivated the issue confirmation function in the Google Search Console. The search engine giant said that the function... - [Semantic Search – All You Need to Know](https://www.infidigit.com/blog/semantic-search/): The world of digital marketing is no longer only about inserting the correct keywords in the correct places. In an... - [Episode 17 - How ALTBalaji Became One of The Most Popular OTT Platforms in India?](https://www.infidigit.com/growth-genius/how-altbalaji-became-one-of-the-most-popular-ott-platforms/): Listen on your Podcast app Summary AltBalaji, an OTT platform, has gained immense popularity in the digital entertainment space. With... - [Google Structured Data Testing Tool is Moving to a New Domain](https://www.infidigit.com/news/google-structured-data-testing-tool-moves-to-a-new-domain/): Google has announced that they will not be shutting down the Structured data testing tool; instead, they will be moving... - [Google Advised Webmasters on Keyword Heavy Meta Tags](https://www.infidigit.com/news/google-keyword-heavy-meta-tags-not-against-our-guidelines/): Google’s John Mueller has cleared the air on keyword-heavy meta titles and description saying it’s a regular practice going on... - [Google Tests Interactive Search Results](https://www.infidigit.com/news/google-testing-interactive-search-results/): Google is experimenting with a search results page that enables users to click and see images from web pages. This... - [Pinterest Boards Upgraded with 3 New Features](https://www.infidigit.com/news/pinterest-upgraded-with-3-new-features-for-boards/): Pinterest has announced that they are coming up with three new features for their boards. The introduction of these features... - [Google Didn’t Fix The Request Indexing Tool Before Shopping Season](https://www.infidigit.com/news/google-on-request-indexing-tool-not-fixed/): Google has temporarily suspended the Request Indexing tool from October 14, missing out on the popular Christmas shopping season. The... - [Google Crawl Priority: Additional Unique & Important Value Of Page](https://www.infidigit.com/news/google-crawl-priority-unique-important-value-of-page/): John Mueller of Google has recently shared his views on crawling priority. Crawling priority is something Google prioritises on how... - [Google Doesn’t Differentiate between Search Results for Traveling in X vs Living in X](https://www.infidigit.com/news/google-on-traveling-in-x-vs-living-in-x/): Google has recently confirmed that they don’t discriminate in search results irrespective of anyone traveling to a city or living... - [Google combines Hreflang Signals from HTML and Sitemap](https://www.infidigit.com/news/google-combines-hreflang-signals-from-html-and-sitemap/): Google’s John Mueller recently shed light on how hreflang signals are handled when the directive is defined in both the... - [Google Explains Discovery & Refresh Data in Crawl Stats Report](https://www.infidigit.com/news/google-explains-discovery-and-refresh-data-in-crawl-stats-report/): John Mueller has provided his view on the “Discovery” and “Refresh” metrics of the newly updated Crawl stats report in... - [Google Confirms Roll Out of December 2020 Core Update](https://www.infidigit.com/news/december-2020-core-update/): Google has confirmed the rollout of the December 2020 broad core update. This broad core update is the third in... - [Episode 16 – Customer Retention Strategies](https://www.infidigit.com/growth-genius/customer-retention-strategies/): Listen on your Podcast app Summary In this podcast episode, the focus is on customer retention strategies. The host discusses... - [What are Sitelinks & Why is it Important?](https://www.infidigit.com/blog/sitelinks/): Sitelinks are the additional links visible below the main URL of the search results on Google. These are used to... - [SEO Testing – 6 Tips to Effectively Utilize SEO Testing](https://www.infidigit.com/blog/seo-testing/): SEO testing is a comprehensive process that involves a deep evaluation of the various ways your business can take to... - [What is Anchor Text & How It Helps in SEO](https://www.infidigit.com/blog/anchor-text/): Anchor text, or link text, is the visible text part in a link that directs a user to a different... - [What Are Long Tail Keywords? SEO Benefits & Examples](https://www.infidigit.com/blog/long-tail-keywords/): If you are asking “what is a long-tail keyword? ” we would begin with urging you not to be misled... - [Episode 15 – Creating digital growth for FMCG brands](https://www.infidigit.com/growth-genius/digital-growth-for-fmcg-brands/): Listen on your Podcast app Summary In this podcast episode, the focus is on digital growth strategies for FMCG brands.... - [SERP – Everything You Need to Know about Search Engine Result Pages](https://www.infidigit.com/blog/serp/): Search Engine Result Pages or SERPs are the response provided to users for their searches by a search engine. In... - [What is a Digital Marketing Strategy? (And How to Create It)](https://www.infidigit.com/blog/digital-marketing-strategy/): Digital marketing, simply put, is the use of various digital channels, such as mobile phones, social media, email, Internet-based advertising,... - [301 Redirection: What is a 301 Redirects & How to Implement it](https://www.infidigit.com/blog/301-redirects/): When scaling up your business one of the first things you do is update your website and its pages. In... - [SEO Mistakes - What They Are and How You Can Avoid Them](https://www.infidigit.com/blog/seo-mistakes/): Often, businesses tend to implement SEO strategies on their own for their websites. While there are many resources that can... - [Episode 14 – Build Local Sell Global](https://www.infidigit.com/growth-genius/build-local-sell-global/): Listen on your Podcast app Summary In this podcast episode, the focus is on the strategy of building local and... - [Meta Tags: A Complete Guide to Important Meta Tags for SEO](https://www.infidigit.com/blog/meta-tags/): Meta Tags are small snippets of textual information that provide search engines with an overview of the content on a... - [7 Powerful Digital Marketing Methods That Increase Your B2B Customer Base](https://www.infidigit.com/blog/digital-marketing-methods/): Digital marketing is the process of marketing the company online to reach its intended audience and achieve its goal. Through... - [Episode 13 – Creating digital growth via exceptional user experience](https://www.infidigit.com/growth-genius/creating-digital-growth-via-user-experience/): Listen on your Podcast app Summary In this podcast episode, the focus is on creating digital growth through user experience.... - [Google - Link Algorithms And How Long Links Take to Work](https://www.infidigit.com/news/google-on-link-algorithms-and-its-effects/): Google’s Senior Webmaster Trends Analyst, John Mueller, talked about link algorithms and also explained how long it takes for links... - [What is Link Building & Why it is Important in SEO](https://www.infidigit.com/blog/what-is-link-building/): The most straightforward answer to the question “what is link building” would be – the process of creating links from... - [What are Rich Snippets & How are they Important for SEO?](https://www.infidigit.com/blog/rich-snippets/): Ever noticed search results with star ratings, images, or extra details beneath the title? Those are called Rich Snippets—enhanced search... - [What is Click Through Rate & Why it is Important?](https://www.infidigit.com/blog/click-through-rate/): Click-Through Rate, or CTR, is one of the essential metrics for internet marketers. Its purpose is to measure and evaluate... - [Episode 12 – Creating SEO growth for Enterprises via Product and Engineering](https://www.infidigit.com/growth-genius/seo-growth-for-enterprises-via-product-and-engineering/): Listen on your Podcast app Summary In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode... - [What are SEO Services?](https://www.infidigit.com/blog/what-are-seo-services/): Understanding SEO services At a time when search engine optimization of content is considered a business and branding necessity, the... - [Googlebot Will Start Using HTTP/2 to Crawl Sites](https://www.infidigit.com/news/google-on-crawling-http2/): Google confirms that several sites will start crawling over HTTP/2 as of November 2020. Starting in November, Googlebot will be... - [Latest URL Inspection Tool by Bing](https://www.infidigit.com/news/new-bing-url-inspection-tool/): Bing introduced a new URL inspection tool that offers actionable recommendations on how to boost page rankings. What is unique... - [Nalli SEO](https://www.infidigit.com/seo/nalli/): Infidigit started working with Nalli from 2020. Below are the achievements which Nalli & Infidigit has achieved over the period... - [Episode 11 – Apps Ecosystem in India and Ingredients for App Success](https://www.infidigit.com/growth-genius/apps-ecosystem-in-india-and-ingredients-for-app-success/): Listen on your Podcast app Summary In the podcast episode on app ecosystem in India, the focus is on the... - [Google Says you can Recover from Core Updates without a New Core Update](https://www.infidigit.com/news/google-says-you-can-recover-from-core-updates/): Last Friday, John Mueller made an announcement in a webmaster hangout video. He said that if your site was negatively... - [Structured Data of Home Activities Is Now Supported by Google Search](https://www.infidigit.com/news/structured-data-home-activities-now-supported-by-google-search/): Google also provided new documentation to the search platform for organised data meant for home activities. Home activities structured data... - [Episode 10 – Building Digital Brands via Communities](https://www.infidigit.com/growth-genius/building-brands-via-communities/): Listen on your Podcast app Summary Building brands through communities is a crucial aspect of marketing. By creating a strong... - [Many Sites Don't Have To Think About The Crawl Budget Anymore](https://www.infidigit.com/news/many-sites-dont-have-to-think-about-crawl-budget/): Google says the ‘substantial’ group of site owners will take care of the crawling budget, but the ‘massive majority’ doesn’t... - [Facebook Ads vs Google Ads: A Know-it-all Guide](https://www.infidigit.com/blog/facebook-ads-vs-google-ads/): The advent of smartphones and personal computers has fundamentally altered our way of searching for information about products and trends... - [Does Technical SEO Implementations Really Work](https://www.infidigit.com/blog/does-technical-seo-implementations-work/): Technical Search Engine Optimisation (SEO) is one of the most searched terms in the search marketing glossary. The popularity of... - [Episode 9 – How Zycus delivered 7.4x ROI with precision targeting on LinkedIn](https://www.infidigit.com/growth-genius/how-zycus-increased-roi-via-linkedin/): Listen on your Podcast app Summary In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights... - [Google Helps Retailers Customise Product Details](https://www.infidigit.com/news/google-helps-retailers-customize-product-details/): Now retailers can control how their items appear in Google Search Results using robot meta tags and an HTML attribute.... - [What is White Hat SEO? Ethical Strategies for Higher Rankings](https://www.infidigit.com/blog/what-is-white-hat-seo/): In every domain, good and bad exist. In the world of search engine optimization (SEO), you can consider White Hat... - [Google Tests a New Reporting System for the Site Owners to Report Urgent Security Issues](https://www.infidigit.com/news/google-tests-new-reporting-issues-in-search-console/): Google is introducing a new reporting tool inside the Google Search Console for website owners. The reporting tool is for... - [Small Businesses SEO Strategies](https://www.infidigit.com/blog/small-businesses-seo-strategies/): Small businesses are the backbone of any economy. Yet, they often find themselves struggling to find financial resources and a... - [Episode 8 – Moving Offline to Online, Marketing Setup and Generating ROI](https://www.infidigit.com/growth-genius/moving-offline-to-online-marketing-setup-and-generating-roi/): Listen on your Podcast app Summary In this podcast episode, the focus is on the transition from offline to online... - [How Google Search keeps Enhancing Search Results](https://www.infidigit.com/news/how-google-enhances-search-results/): Google offers a beginner-friendly description of how a new video released on the company’s YouTube channel would boost the search... - [Google Search Bug Created Plunder On The Search Results](https://www.infidigit.com/news/google-search-bug-created-plunder-on-search-results/): On Monday afternoon, the SEO society started noticing massive ranking fluctuations in the Google search results. Earlier, it looked like... - [Google’s Core Web Vitals – Explained](https://www.infidigit.com/blog/google-core-web-vitals/): There’s been a lot of talk about Google Core Web Vitals metrics. The value of these metrics is now more... - [Episode 7 – App’s Growth and its Future in India](https://www.infidigit.com/growth-genius/apps-growth-and-its-future-in-india/): Listen on your Podcast app Summary In India, the growth of apps has been remarkable, with the country becoming the... - [404 vs Soft 404 Errors: What Are They, Differences, & How to Fix Them](https://www.infidigit.com/blog/404-and-soft-404-errors/): Every Web page on the Internet has an HyperText Transfer Protocol (HTTP) response code that is served when a browser... - [45 Actionable Tips to Improve Your SEO](https://www.infidigit.com/blog/seo-tips/): Are you looking for a quick and actionable Search Engine Optimisation (SEO) moves? Well, here are 45 agile SEO tips... - [What is WordPress SEO - Complete Guide With Best Practices](https://www.infidigit.com/blog/what-is-wordpress-seo/): Without any doubt, WordPress is one of the easiest and widely used Content Management Systems (CMS) out there. It is... - [Episode 6 – Google Analytics Implementation and Attribution Challenges](https://www.infidigit.com/growth-genius/google-analytics-implementation-and-attribution-challenges/): Listen on your Podcast app Summary In this podcast episode, the challenges of Google Analytics implementation and attribution are discussed.... - [What Are Breadcrumbs & Why Are They Crucial for SEO?](https://www.infidigit.com/blog/breadcrumbs/): https://www. infidigit. com/tools/breadcrumb-schema-generator/Breadcrumbs are secondary elements of website navigation. A breadcrumb is a text path, located at the top of... - [What Are the Most Common Robots.txt Mistakes & How to Avoid Them?](https://www.infidigit.com/blog/common-robots-txt-mistakes/): Robots. txt is one of the most crucial elements of SEO. It is the first thing a crawler checks when... - [Google Analytics Audience Report - Complete Guide](https://www.infidigit.com/blog/guide-to-google-analytics-audience-report/): Nowadays, majority of people prefer digital marketing as compared to the last few years. Digital marketing is the web channel... - [Beware of Relying on 3rd Parties to Render Website Content](https://www.infidigit.com/news/google-beware-of-relying-on-3rd-parties-to-render-website-content/): In the latest episode of Google’s Search Off the Record podcast, the Search Relations crew explains the hurdles of relying... - [Google Upgrades the Infrastructure of the Search Console API](https://www.infidigit.com/news/google-upgrades-infrastructure-of-search-console-api/): Google has revealed that it is working on updates to the Google Search Console API. Google said “The API is... - [Server-Side Rendering vs Client-Side Rendering – Which one to choose?](https://www.infidigit.com/blog/server-side-rendering-vs-client-side-rendering/): Gone are the days when websites were only static pages displaying content. In today’s world, websites are much more robust... - [Best SEO Practices To Set Up Robots.txt And Meta Robots Tag](https://www.infidigit.com/blog/robots-txt-and-meta-robots-tag/): While most SEO experts know that robots. txt and Meta Robots tag are used to control the access of search... - [HTTP to HTTPS Migration](https://www.infidigit.com/blog/http-to-https-migration/): Cyber-attacks and the hacking of websites are increasing day by day, leading to an increase in online security. Google undoubtedly... - [Google is Developing a New Interface for the Local Q&A box](https://www.infidigit.com/news/google-developing-new-interface-for-local-qa-box/): Google seems to be checking the local Question and Answer box beyond the relevant information panel of the company. Here’s... - [How to Use Google Analytics to Improve SEO](https://www.infidigit.com/blog/google-analytics-for-seo/): In this article, we will go over the actions required to observe organic traffic in Google Analytics. Merely studying organic... - [Bing Webmaster Tools will include the Robots.txt Tester Feature](https://www.infidigit.com/news/bing-webmaster-added-robots-txt-tester-feature/): Bing recently added a robots. txt tester into the beta version of the new Bing Webmaster tools. This is similar... - [Google Comments on GA is Used for Ranking Purposes](https://www.infidigit.com/news/google-on-analytics-used-for-ranking-purpose/): Google’s John Mueller explained some points on the fact that Google uses Google Analytics data for ranking purposes. Google Analytics... - [Page Speed As a Ranking Factor: Google SEO Mythbusting 101](https://www.infidigit.com/news/google-on-page-speed-as-ranking-factor/): Google’s Search Developer Advocate, Martin Splitt discussed the value of page speed and its effect on SEO in the new... - [Episode 5 – Advanced Twitter Marketing](https://www.infidigit.com/growth-genius/advanced-twitter-marketing/): Listen on your Podcast app Summary In this podcast episode on advanced Twitter marketing, experts discuss strategies to enhance your... - [Google Search Console Adds Support for Image License Structured Data](https://www.infidigit.com/news/search-console-adds-image-license-structured-data/): Google announced on Twitter that the Search Console and Rich Results tool will now support Image license structured data. This... - [Google Tools Can Now Identify 'Web Story'](https://www.infidigit.com/news/google-tools-now-identify-web-story/): Web stories are slowly becoming a thing. More and more businesses are using Web Stories to provide their customers with... - [John Mueller Advises To Split Things Up While Revamping The Site](https://www.infidigit.com/news/google-on-split-web-site-revamp/): Website Owners who are planning to revamp their site from scratch should always be wary of search ranking impact. Even... - [Episode 4 – Knowledge Exchange: The State of SEO](https://www.infidigit.com/growth-genius/the-state-of-seo/): Listen on your Podcast app Summary In the “State of SEO” podcast episode, the team at Infidigit discusses the current... - [Google on Multiple Fact Checks: Rich Results May Not Show In Search](https://www.infidigit.com/news/google-on-multiple-fact-checks-rich-results/): Google has recently made an update to its developer documentation, wherein if you try to do multiple fact checks on... - [Search is Science or Not – John Mueller](https://www.infidigit.com/news/google-on-search-is-science-or-not/): Google’s Senior Webmaster Trends Analyst, John Mueller advises SEOs not to look at search ranking as specific science with an... - [Google: No need to worry about Duplicate Content while website migration](https://www.infidigit.com/news/google-on-duplicate-content-website-migration/): Google’s Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked about duplicate content when migrating a website.... - [What Is Content Marketing & Its Types](https://www.infidigit.com/blog/what-is-content-marketing/): With the never-ending innovations in Digital Marketing, targeting relevant customers is very different from how it used to be earlier.... - [John Mueller On Blocking Special Files in Robots.txt](https://www.infidigit.com/news/google-on-blocking-special-files-in-robots-txt/): In the new episode of Ask Google Webmasters series, John Mueller shares his thoughts on whether you should block special... - [Site: Command on Google Search is Broken](https://www.infidigit.com/news/site-command-on-google-search-is-broken/): It’s confirmed by Google that there’s an issue with the ‘site:’ command that might fail to show the numbers of... - [YouTube Testing Immersive Product Experiences](https://www.infidigit.com/news/youtube-testing-immersive-product-experiences/): In today’s world, the COVID-19 pandemic has made everyone’s life hell, especially companies, advertisers and products. They are always trying... - [Major Bug In Mediavine's Grow Social Pro WordPress Plugin Is Fixed](https://www.infidigit.com/news/grow-mediavine-wordpress-plugin-is-fixed/): Grow is a WordPress plugin created by Mediavine that helps users to create custom Open Graph and Twitter card tags.... - [Episode 3 – Role of Content in Marketing & SEO](https://www.infidigit.com/growth-genius/role-of-content-in-marketing-and-seo/): Listen on your Podcast app Summary In the podcast episode titled “Role of Content in Marketing and SEO,” the experts... - [Yoast 14.5 Update Brings New Internal Linking Feature For Premium Users](https://www.infidigit.com/news/new-internal-linking-feature-for-yoast-premium/): On its blog, Yoast announced the release of version 14. 5 for the Yoast SEO plugin for WordPress on July... - [Top 20 YouTube Searches of 2020 So Far](https://www.infidigit.com/news/top-youtube-searches/): YouTube is hands down one of the leading, and quickly evolving video content sharing platforms present out there. Tonnes of... - [Google says Search Engines ignore Social Bookmarking Links](https://www.infidigit.com/news/social-bookmarking-links-ignored-by-search-engines/): Someone recently asked Google’s Senior Webmaster Analyst, John Mueller on Twitter for information on Social Bookmarking sites. She said she... - [Google Is Releasing A New Feature For Image Search](https://www.infidigit.com/news/google-image-search-update/): Google’s Image search has been ever-evolving since it came into existence. From image captions to Google Lens, there have been... - [Episode 2 – Create Growth Via Facebook Ads](https://www.infidigit.com/growth-genius/create-growth-via-facebook-ads/): Listen on your Podcast app Summary In this podcast episode, the focus is on creating growth through Facebook ads. The... - [Google's Rich Results Testing Tool Is Updated & Moved Out Of Beta](https://www.infidigit.com/news/rich-results-testing-tool-is-out-of-beta/): On July 7, 2020, Google’s Webmaster Central Blog announced that the Rich Results Testing tool has been updated and is... - [Google Launches Beta WordPress Plugin For Web Stories](https://www.infidigit.com/news/google-launches-web-stories/): You must have surely heard about the AMP stories feature that Google had announced long back. The AMP stories feature... - [Episode 1 – Create Growth Via SEO](https://www.infidigit.com/growth-genius/create-growth-via-seo/): https://www. youtube. com/watch? v=XeQHVBr8xAQ Listen on your Podcast app Summary In this podcast episode, the focus is on creating growth... - [Google Highlights More Shops as Free Lists of Items Appear on The Web Results Page](https://www.infidigit.com/news/google-shopping-items-for-free/): Google confirmed it would allow every business to list Google Shopping items for free. Google revealed that it would extend... - [Google Test Trending Icon Search Recommendations On Desktop](https://www.infidigit.com/news/google-test-trending-icon-search-recommendations/): Google started testing trending icons and search results Google search suggestions on mobile. Some searchers did not really like that,... - [Google Answer Box : How To Optimise For Google Answer Box?](https://www.infidigit.com/blog/google-answer-box/): What is Google Answer Box? Google answer box is a SERP result that appears on the top of the search... - [SEO Points to consider before building a website](https://www.infidigit.com/blog/seo-points-to-consider-before-building-website/): Many site owners and businesses think of SEO as an activity that is done once the website is live. However,... - [Landscape mode Does not affect SEO for websites](https://www.infidigit.com/news/landscape-mode-does-not-affect-seo/): Google’s Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked about the impact of SEO on landscape... - [New Instagram Advertisers No Longer Require a Facebook Page](https://www.infidigit.com/news/new-instagram-advertisers-no-longer-require-a-facebook-page/): Facebook has declared this week that henceforth new advertisers can promote an Instagram post even if they do not have... - [Facebook New Update Might Affect Traffic to Older Web Pages](https://www.infidigit.com/news/facebook-update-might-affect-traffic-to-older-web-pages/): Facebook is coming up with a new kind of notification services wherein the users will know before sharing how old... - [John Mueller Explains Why Google Ranks Different Pages For Singular & Plural Versions Of A Keyword](https://www.infidigit.com/news/google-ranks-different-pages-for-singular-and-plural-keywords/): Have you ever wondered why you see different search results when you search the singular and plural form of the... - [Martin Splitt From Google Confirms Fixing Of Indexing Issue For Disqus Comments](https://www.infidigit.com/news/google-confirms-fixing-of-indexing-issue-for-disqus-comments/): On June 18th, a twitter user highlighted that the user-generated comments on the website via Disqus plugin were not getting... - [Google on Ranking Fluctuations for New Websites](https://www.infidigit.com/news/google-on-ranking-fluctuations-for-new-websites/): Google’s Senior Webmaster Analyst John Mueller stated that it could take as long as a year for the search engine... - [Google Launched Keen as a New Source of Referral Traffic](https://www.infidigit.com/news/google-launched-keen-as-new-source-of-traffic/): A content discovery service called Keen, has been announced by Google, which is referred to as a competitor of Pinterest.... - [Core Web Vitals Metrics Are Being Added To Screaming Frog SEO Spider Tool](https://www.infidigit.com/news/core-web-vitals-to-be-added-in-screaming-frog-tool/): Google recently announced that it would be using three additional user experience metrics as search ranking factors from next year... - [John Mueller on Internal Anchor Text & "Visible Effect in Search"](https://www.infidigit.com/news/google-on-internal-anchor-text/): Google’s Senior Webmaster Analyst John Mueller discussed anchor text on internal links and their “visible effect in search”. John Mueller... - [Apple Safari to Block Google Analytics from Collecting Data](https://www.infidigit.com/news/apple-safari-block-google-analytics-from-collecting-data/): Apple has launched a new macOS which contains the latest version of Safari browser. The browser appears to have a... - [Google Adds 4 New Attributes For GMB Listings](https://www.infidigit.com/news/google-adds-4-new-attributes-for-gmb-listings/): Google is launching a few new attributes in Google My Business listing that can be helpful for all businesses to... - [Google on Why Field Data is More Reliable Than Lab Data](https://www.infidigit.com/news/google-explains-field-data-is-more-reliable-than-lab-data/): Google’s Martin Splitt explains the distinction between lab data & field data as it identifies with testing tools. Splitt says... - [Google’s response on whether Stock Photos affect SEO](https://www.infidigit.com/news/stock-photos-impact-on-seo/): Someone recently asked Google’s Senior Webmaster, John Mueller on Twitter whether the use of stock photos has an impact on... - [Twitter Announces Voice Tweets](https://www.infidigit.com/news/twitter-announces-voice-tweets/): Twitter is in the process of trying to launch a brand-new feature wherein it will enable its users to tweet... - [New Link to Text Fragment Chrome Extension Supports The Controversial Feature](https://www.infidigit.com/news/google-new-chrome-extention-supports-scroll-to-text-fragment-feature/): Google recently launched the Link to Text fragment browser extension that supports the “Scroll To Text Fragment” feature and made... - [Google Will Automatically Delete Your History By Default](https://www.infidigit.com/news/google-will-automatically-delete-your-history-by-default/): Google revealed on the 24th of June that instead of just offering you the choice to customize your deletion settings,... - [Artificial Intelligence in Digital Marketing](https://www.infidigit.com/blog/artificial-intelligence-in-digital-marketing/): Artificial Intelligence is already changing the world, and it hasn’t even blossomed yet” – Melvin Mofos! We are living in... - [Instagram to Overtake Twitter As a Popular News Source](https://www.infidigit.com/news/instagram-to-overtake-twitter-as-a-popular-news-source/): It’s been observed that Instagram’s popularity as a news source is soaring day by day, especially among the people in... - [Google Mobile-First Indexing and Scoring of Sites with Mobile and AMP Versions](https://www.infidigit.com/news/google-on-mobile-first-indexing-and-scoring-of-sites/): Google’s Senior Webmaster Analyst, John Mueller made an address in a webmaster hangout about how google will cope with multi-platform... - [Google Images now has "Fact Check" to Search Results](https://www.infidigit.com/news/google-images-now-has-fact-check-to-search-results/): Starting June 2020, Google is bringing Fact Check information to image search results worldwide. Google stated in their blog “Photos... - [Google How To Schema On Desktop With Images](https://www.infidigit.com/news/google-how-to-schema-on-desktop-with-images/): In May, Google began testing a new format of how to schema rich results on the desktop. With reference to... - [Google’s Martin Splitt Shares Some Common JavaScript Errors That Can Harm SEO](https://www.infidigit.com/news/common-javascript-errors-that-can-harm-seo/): In a live video session with Search Engine Land, Google’s Search Developer Advocate – Martin Splitt was asked about some... - [Google Supports Nofollow On HTML Link Tag](https://www.infidigit.com/news/google-does-support-nofollow-on-html-link-tag/): Gary lllyes from Google said that Google supports nofollow attribute on HTML link tags after several days of analysis. It... - [How to Create Content For SEO?](https://www.infidigit.com/blog/how-to-create-seo-content/): SEO optimised content is an essential component of a successful content marketing strategy. Content and SEO go hand in hand,... - [Keywords for Blogs: How to Use Keywords in Your Blogging Strategy](https://www.infidigit.com/blog/how-to-use-keywords-in-blog-posts/): Whether you are a newbie in the blogging world or veteran who is writing blog posts for decades now, everyone... - [Google on Guest Posting: All Links should be no follow; paid or not](https://www.infidigit.com/news/google-on-guest-post-links-should-be-nofollowed/): In 2017, Google’s John Mueller said all the articles on the guest list, no matter how much you contribute, all... - [In the future, Google Chrome will hide parts of URLs](https://www.infidigit.com/news/google-chrome-will-hide-parts-of-urls-in-the-future/): Google is researching ways to cover sections of the address bar of a website’s URL, displaying only the domain name.... - [Google says Nofollow links should not be used when Migrating your Website](https://www.infidigit.com/news/google-says-do-not-use-nofollow-links-when-migrating-sites/): Google started a new podcast series called “Search Off the Record“. The podcast covers topics related to “Search” and information... - [Twitter Fleets: A Story Like Feature for Users in India](https://www.infidigit.com/news/twitter-fleets-a-story-like-feature-for-users-in-india/): Twitter announced their take on the “stories” format called Fleets. Fleets are stories that can be shared by users on... - [Google Finds More Than 25 Billion Spam Pages a Day](https://www.infidigit.com/news/google-finds-more-than-25-billion-spam-pages-a-day/): Google released its annual webspam report quantifying Google’s spam-fighting results in 2019. According to the study, over 99% of Google’s... - [Facebook Messenger Can Now Be Used to Answer Customer Messages](https://www.infidigit.com/news/facebook-messenger-now-can-be-used-to-answer-customer-messages/): Facebook has recently rolled out a new feature for Messenger that allows the page owner to switch between personal and... - [Google Image Search Testing Buttons To Navigate Image Search Results](https://www.infidigit.com/news/google-testing-buttons-to-navigate-image-search-results/): Google is testing a new feature for its Image Search Engine. The feature is being tested to allow images to... - [Google: Adding Keywords Meta Tag on Pages Has no Impact](https://www.infidigit.com/news/google-on-adding-keywords-meta-tag-on-pages-has-no-impact/): Google’s Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked if adding keywords meta tag on pages... - [7 Tips On How To Optimise Crawl Budget for SEO](https://www.infidigit.com/blog/crawl-budget/): What is the crawl budget? Crawl Budget is the number of URLs on a website which are crawled by search... - [Latest Testing by Google - Displaying Web Pages in YouTube Search Results](https://www.infidigit.com/news/google-testing-displaying-web-pages-in-youtube-search-results/): Recently, it was spotted that Google has been running a test trial of showing organic listings for web pages in... - [Google Search Console performance report gets New filter - Recipe Filters](https://www.infidigit.com/news/google-search-console-performance-report-gets-new-recipe-filters/): These new reports by Google Search Console are helpful to understand how well your recipe markup is performing in Google... - [Garage Door Spam Investigation by Google](https://www.infidigit.com/news/garage-door-spam-investigation-by-google/): Google’s public Search Liaison, Danny Sullivan responded to a Ben Fisher, a local SEO, tweet about “1000’s of fake new... - [What is Google Adwords and How Google Ads Work](https://www.infidigit.com/blog/what-is-google-adwords/): https://www. infidigit. com/tools/keyword-generator/Every second, millions of people do searches on Google, and most SERPs include Google ads on the top... - [Content Audit Checklist – 2022](https://www.infidigit.com/blog/content-audit-checklist/): A content audit is auditing your content to understand which of them are performing and which of them are not.... - [Pinterest Showing Shoppable Pins in Visual Search Results](https://www.infidigit.com/news/pinterest-showing-shoppable-pins-in-visual-search-results/): The lens camera search functionality of Pinterest is being enhanced with a new ‘shop’ tab in search results. Through the... - [How much to budget for SEO?](https://www.infidigit.com/blog/seo-budget/): How much should I budget for SEO? Lot of businesses struggle with this question. Answer depends on what you want... - [Email Marketing Tool for Business Pages on Facebook](https://www.infidigit.com/news/facebook-tests-email-marketing-tool-for-business-pages/): For businesses to send marketing emails through Facebook, the platform has been testing a new range of tools. These new... - [Negative SEO and Its Types: How to Stay Safe](https://www.infidigit.com/blog/negative-seo/): We all are aware of black hat SEO techniques and the horrid impact it has on website rankings; if detected... - [Google: Featured Snippet Update](https://www.infidigit.com/news/google-featured-snippet-update/): Google has launched an update that will take the users to the relevant text on the web page for some... - [Google’s Take on Pruning of Content on Websites](https://www.infidigit.com/news/googles-take-on-pruning-of-content-on-websites/): Ask anyone in the Search industry how to improve the quality of a website, chances are that few will ponder... - [Google My Business Latest Update on Adding More Hours for Specific Services](https://www.infidigit.com/news/gmb-latest-update-on-adding-more-hours-for-specific-services/): According to a recent update by Google, businesses will now be able to add different sets of hours for specific... - [6 Actionable Strategies to Improve App Downloads](https://www.infidigit.com/blog/improve-app-downloads/): Mobile phones have become a vital piece of human life. The primary role of utilising cell phones just for calling... - [Embedding Photos On sites May Need Permission Says Instagram](https://www.infidigit.com/news/embedding-photos-on-sites-may-need-permission-says-instagram/): Instagram has recently said websites need to get permission from the Instagram user before embedding their photo onto a webpage.... - [Crawling and Indexing: How Search Engines Discover Your Site](https://www.infidigit.com/blog/crawling-and-indexing/): SEO (Search Engine Optimisation) is the practice of building the quality and quantity of traffic on your website. It is... - [Optimizing Google My Business Listing](https://www.infidigit.com/blog/optimize-google-my-business/): Google my business (GMB) is a free tool made available by Google for small business owners. It provides them with... - [John Mueller on Author Pages And Their Importance](https://www.infidigit.com/news/google-explains-author-pages-importance/): In a recent Google Webmaster Central hangout, John Mueller touched upon the topic of creating author pages and pondered whether... - [Google on Implementation of revisit-after Meta Tag](https://www.infidigit.com/news/google-on-implementation-of-revisit-after-meta-tag/): Google’s Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about implementing revisit-after meta tags on a... - [Hreflang Tags Explained: A Complete Guide for SEO Success](https://www.infidigit.com/blog/hreflang/): What is Hreflang? Thanks to the evolution of the internet age, it is now possible for users around the globe... - [Google On Ranking Pages Before Content Analysis](https://www.infidigit.com/news/google-on-ranking-pages-before-content-analysis/): Google’s Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about the first round of ranking based... - [Google on Boost in Ranking Based on Citations & Nofollow Links from Yellow Pages](https://www.infidigit.com/news/google-on-ranking-based-on-citations-nofollow-links-from-yellow-pages/): Google’s Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about the boost in ranking based on... - [Smart & Easy Tactics To Generate Quality Backlinks](https://www.infidigit.com/blog/quality-backlinks/): Backlink in SEO is nothing but a link that connects one website to a page of another website. In simple... - [Importance of Blogs for Businesses](https://www.infidigit.com/blog/blogs-for-businesses/): Businesses operate in the rapidly evolving technological world and ever-changing needs of the customer. Developing a strong web presence to... - [Google Discover: Everything you need to know and it’s Features](https://www.infidigit.com/blog/google-discover/): Google Discover is a part of three fundamental shifts of how Google will approach ‘Search’ in the next twenty years.... - [Google: Clarifies They Didn't Make Old Domains Rank Better](https://www.infidigit.com/news/google-clarifies-old-domain-rank-change/): Many users have been stating that old domains represent the results they see on the SERP. They’re assuming that it... - [Google Discovery Ads Now Available Globally](https://www.infidigit.com/news/google-discovery-ads-available-globally/): Google recently announced the availability of Discovery Ads worldwide. Google Discover Ads are shown to users scrolling through Google’s homepage... - [6 Ways You Can Measure Google's Core Web Vitals](https://www.infidigit.com/news/google-has-six-ways-to-measure-core-web-vitals/): Google recently announced that the Core Web Vitals metrics would be an essential ranking factor. This requires that you examine... - [What is Google Penalty in SEO](https://www.infidigit.com/blog/google-penalty/): For most of the websites, traffic contribution from the organic channel is the highest. Conversion rate from the organic channel... - [Twitter Lets Users Schedule Tweets & Save Drafts](https://www.infidigit.com/news/twitter-lets-users-schedule-tweets/): Scheduling tweets on twitter was only possible through third-party tools until now. Recently, Twitter launched the ‘Schedule Tweets’ feature on... - [Google Testing Sitelinks With Borders](https://www.infidigit.com/news/google-testing-sitelinks-with-borders/): Google has been testing many changes on the SERP interface. A few weeks ago, users noticed that Google search results... - [Google My Business Rolls Out 3 New Attributes For their Listings](https://www.infidigit.com/news/google-my-business-rolls-out-three-new-attributes-for-gmb-listings/): The GMB team has added three new attributes to the GMB profiles on the platform. This will lead businesses to... - [What is PWAMP and Why it is Important](https://www.infidigit.com/blog/pwamp/): The digital world is changing every day, and without changing with the evolving technology, you will not be able to... - [Google Updates Core Web Vitals For Better User Experience in Search Console](https://www.infidigit.com/news/core-web-vitals-in-google-search-console/): Google search console gets updated with Core Web Vitals report for enriching the user experience. Google’s metrics, Core Web Vitals,... - [Retail Category Reporting Feature Incorporated By Google Ads](https://www.infidigit.com/news/google-ads-incorporated-retail-category-reporting/): Google launched a new reporting feature for E-commerce websites that helps in checking retail category performance of their website. A... - [John Mueller Explains Why Google Rewrites Meta Descriptions](https://www.infidigit.com/news/john-mueller-explains-why-google-rewrites-meta-descriptions/): Google’s Senior Webmaster Trends Analyst explains why the search engine re-writes meta descriptions. Recently in a Webmaster Central hangout, a... - [Google: Font Choice Does Not Matter For SEO](https://www.infidigit.com/news/font-choice-does-not-matter-for-seo/): Google’s Senior Webmaster Trends Analyst John Mueller, made a statement relating to SEO friendly font for websites. He said that... - [Five Best Heatmap Tools for SEO: Analysis and Comparison](https://www.infidigit.com/blog/heatmap-tools/): Heatmap: Introduction A heat map is a data visualisation technique that uses colour-combinations to depict user behaviour. The colours vary... - [Website Navigation: What It Is & How to Design It Right](https://www.infidigit.com/blog/website-navigation/): Whenever a website is built, what is one of the first things a developer should keep in mind? The answer... - [How to Create SEO Friendly URL Structure](https://www.infidigit.com/blog/seo-friendly-url-structure/): Most of the site owners makes substantial effort to create their site, create great content, and have the best of... - [Google Testing New How-To Schema Results On Desktop](https://www.infidigit.com/news/google-testing-new-how-to-schema-results-on-desktop/): Many of the users are seeing a new format of How-to Schema on the Desktop Google Search Result Page. The... - [Facebook Messenger Rooms Can Now Be Created From Instagram](https://www.infidigit.com/news/facebook-messenger-rooms-now-in-instagram/): A new video chat option – Facebook Messenger Rooms was launched recently where up to 50 individuals can join from... - [Google Knowledge Panels: What They Show, Where They Come From & How To Fix Them](https://www.infidigit.com/news/google-knowledge-panels/): Google’s public Search Liaison, Danny Sullivan has written insightful blog posts related to Knowledge Graph and Knowledge Panels on Google’s... - [Google: 5 Key Trends Shaping Consumer Behavior Amid COVID-19](https://www.infidigit.com/news/google-releases-5-key-trends-shaping-consumer-behavior-amid-covid-19/): Google has released a report highlighting five key trends showcasing the changes in consumer behaviour brought by COVID-19. This report... - [Google announces a three-day digital conference starting on the 30th of June.](https://www.infidigit.com/news/google-announces-three-day-digital-conference-starting-june-30/): Google is arranging a digital live session that will happen over the course of three days, intended to focus on... - [Google Launches New Podcast Promising Undocumented Information](https://www.infidigit.com/news/google-launches-new-podcast-search-off-the-record/): The trio John Mueller, Martin Splitt, and Gary Illyes from Google are teaming up for a new podcast called “Search... - [A Beginner’s Guide to Google Search Console](https://www.infidigit.com/blog/beginners-guide-to-google-search-console/): If you are getting acquainted with SEO, you must have read about the must-have SEO tools in your armour, that... - [How to do Keyword Research in SEO](https://www.infidigit.com/blog/how-to-do-keyword-research/): Keyword Research in SEO Keyword research involves identification of key terms that customers use while searching on the search engines.... - [What is Robots.txt? Impact & Importance of Robots.txt File in SEO](https://www.infidigit.com/blog/importance-of-robots-txt/): While working on technical SEO, one of the initial things needed to work on is the optimization of the Robots.... - [Google’s John Mueller : Don’t Create a Sitemap Manually](https://www.infidigit.com/news/googles-john-mueller-dont-create-sitemap-manually/): Gist: Sitemaps for enormous sites ought not to be made physically, says Google Webmaster Trends Analyst John Mueller. Google’s Senior... - [New reports for Guided Recipes on Assistant in Search Console](https://www.infidigit.com/news/reports-for-guided-recipes-in-search-console/): Recently, Google’s Webmaster team has announced help for Guided Recipes in Search Console and the Rich Results Test Tool. This... - [Bing Now Answers Queries With A Simple ‘Yes’ or ‘No’](https://www.infidigit.com/news/bing-now-answers-queries-with-a-simple-yes-or-no/): Bing can now display a simple “Yes” or “No” result for the queries/questions you ask. Bing officially announced this new... - [Google Search Testing Topic Related To Jobs Box](https://www.infidigit.com/news/google-search-testing-topic-related-to-jobs-box/): Semrush recently posted a screenshot of a new Google Search user interface that shows up with the Google Job Search... - [Glitch In Google Discover Data Reporting In Search Console](https://www.infidigit.com/news/google-discover-performance-report-issue-in-search-console/): Google has acknowledged a glitch in Google Discover data reporting with Search Console. They also informed users to expect a... - [Google Search Console API to stop support for HTTP and JSON-RPC requests](https://www.infidigit.com/news/google-search-console-api-to-stop-support-for-http-and-json-rpc-requests/): Listen up, Google Search Console API users! Google Webmasters want you to know something, and it’s rather serious. Google announced... - [Google on Handling Extra Meta Descriptions and Title Tags](https://www.infidigit.com/news/google-on-handling-extra-meta-descriptions-and-title-tags/): Google’s Senior Webmaster Analyst, John Mueller, has recently explained how Google handles extra HTML elements, during the Google Webmaster Central... - [What is a Sitemap – Introduction to XML Sitemaps In SEO](https://www.infidigit.com/blog/what-is-sitemap/): A sitemap is basically a detailed blueprint of what exactly your website would look like. Sitemaps serve the purpose of... - [Step-by-Step Guide to Create a Sitemap and Submit It to Google](https://www.infidigit.com/blog/creating-a-sitemap/): We all know what sitemap is and why having one is essential. If you are new to this topic, you... - [Google On Merging Or Splitting Sites](https://www.infidigit.com/news/google-on-merging-or-splitting-sites/): Google’s Senior Webmaster Trends Analyst John Mueller, made a statement regarding merging and splitting websites. He said that when you... - [Google On Pinterest Ranking](https://www.infidigit.com/news/google-on-pinterest-ranking/): Google’s Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about the ranking of Pinterest pages on... - [Google Tag Manager – How Does GTM Work, It’s Benefits and Components](https://www.infidigit.com/blog/google-tag-manager/): What is Google Tag Manager Google Tag Manager or GTM is a web-based Tag Management Platform by Google. It was... - [What is Google My Business Listing](https://www.infidigit.com/blog/google-business-listing/): What is Google My Business? Google My Business, also known as GMB, is a tool that helps you create &... - [Google on Negative SEO and Ranking Problems](https://www.infidigit.com/news/google-on-negative-seo-ranking/): In a recent Google Webmaster Hangout, John Mueller was asked by a publisher if he still believes that negative SEO... - [Is BERT a Ranking Factor? John Mueller from Google Explains.](https://www.infidigit.com/news/bert-ranking-factor/): The Google BERT update has revolutionized how each web page ranks on the SERP. In a recent Google hangout session,... - [Google Now Suggests Searches Based On Your Recent Activity](https://www.infidigit.com/news/google-now-suggests-searches-based-on-your-recent-activity/): We came across a rather new feature on the Google SERP. While searching for certain terms, we noticed Google suggesting... - [Instagram to Let Users Pin Comments to the Top of Posts And Remove Multiple Comments](https://www.infidigit.com/news/instagram-pin-comments-update/): As part of a larger initiative to counter bullying on the platform, Instagram is planning on testing the ‘Pin Comment’... - [Image Optimization – 10 Tips for optimizing your Images for SEO](https://www.infidigit.com/blog/image-optimization/): What is Image Optimization Image optimization is the process of ensuring that the images that are integrated on a website... - [How to solve Mixed Content Issue on your website](https://www.infidigit.com/blog/mixed-content/): Does your website suddenly show a “Not secure” warning in Google Chrome even though your SSL certificate is valid? This... - [What is Social Bookmarking & 19 Most Popular Social Bookmarking Websites](https://www.infidigit.com/blog/social-bookmarking/): What is Social Bookmarking Social bookmarking is a way for people to save and share links to websites or content... - [What is Google Analytics – Beginners Guide](https://www.infidigit.com/blog/what-is-google-analytics/): Are you from the digital world & eager to measure the performance of your website? In the ambiance where everything... - [Eight SEO Trends to look out for in 2025](https://www.infidigit.com/blog/seo-trends/): Before talking about the relevance of SEO, it is important to take a step back and understand the most important... - [Google My Business Adds Gift Card Links & Donations](https://www.infidigit.com/news/google-my-business-adds-gift-card-links-and-donations/): A couple of weeks ago, Bing Places announced its integration with GoFundMe. GoFundMe is an American for-profit crowdfunding platform that... - [Know About Ratings & Reviews In App Store Optimization](https://www.infidigit.com/blog/app-reviews-and-ratings/): Just like SEO for a website, ASO is a process of optimizing an app for better visibility and improving downloads.... - [7 Ways to Maintain SEO Rankings](https://www.infidigit.com/blog/seo-rankings/): Let’s say you own a website, but having a hard time to acquire leads, make any product sale or drive... - [What is Semantic SEO & How to use them for Higher Rankings](https://www.infidigit.com/blog/semantic-seo/): Semantic SEO? Is it a new branch of SEO? Do we have to consider one more aspect of SEO before... - [Google: Search Results On The First Page Indicate You Are Doing It Right](https://www.infidigit.com/news/google-says-search-results-on-first-page-indicate-you-are-doing-right/): In a recent twitter query, Danny Sullivan, the public face for Google search, made a statement with regards to web... - [New Reports for Special Announcements in Search Console](https://www.infidigit.com/news/new-reports-for-special-announcements-in-search-console/): In the previous month, Webmaster introduced a new way for sites to highlight COVID-19 announcements on Google search from health... - [Google : Slow Google Ranking Declines Over Time Can Imply Your Site Losing Relevance](https://www.infidigit.com/news/slow-google-ranking-declines-over-time-can-imply-your-site-is-losing-relevance/): Google’s Senior Webmaster Trends Analyst John Mueller, made a statement regarding sites that have recorded less and less traffic over... - [Google’s Remark on Quora Link Building](https://www.infidigit.com/news/google-on-quora-link-building/): There was a recent discussion that took place on Twitter encouraging link building strategy through the official Quora website. “Google... - [Google on Choosing Between Desktop or Mobile Site](https://www.infidigit.com/news/google-on-choosing-between-desktop-or-mobile-site/): Google’s Senior Trends Analyst John Mueller, made a statement in Google Webmaster Central Hangout, held on the 1st of May.... - [Covid 19 has shown us the importance of digitally transforming our marketing activities](https://www.infidigit.com/blog/covid-19-shows-importance-of-digitally-transforming-our-marketing-activities/): Covid-19 pandemic has re-engineered our daily routines. Social distancing is the new normal and the internet has played a major... - [Google Confirms May 2020 Core Update](https://www.infidigit.com/news/may-2020-core-update/): Yesterday, Google announced to have released a new core algorithm update known as “May 2020 Core Update”. This was the... - [Google’s Take On Appearance of Sitelinks Search Box](https://www.infidigit.com/news/googles-take-on-appearance-of-sitelinks-search-box/): Google algorithm is as sophisticated as we claim to understand it. Its constant unpredictability raises more questions than answering our... - [Google On How Long It Will Take For A New URL To Rank After A 301 Redirect](https://www.infidigit.com/news/google-301-redirects/): In a recent video by Ask Google Webmasters, John Mueller answered questions about 301 redirects. The question arose from a... - [Did You Know That Google Has Its Own SEO Team?](https://www.infidigit.com/news/google-has-its-own-seo-team/): We are sure this question crossed your mind at least once – whether Google has its own team that handles... - [Google Makes It Free To List Products on Google Shopping](https://www.infidigit.com/news/google-makes-it-free-to-list-products-on-google-shopping/): Until now, businesses that wanted to sell their products through ‘Google Shopping’ had to pay for shopping ads. Google, however,... - [What you need to know about International SEO?](https://www.infidigit.com/blog/what-is-international-seo/): Business owners offering products/services internationally want their website to work in all targeted market locations. That is where they require... - [Infinite Scrolling – Issues & Fixes by Google’s Developer Advocate Martin Splitt](https://www.infidigit.com/news/google-on-infinite-scroll/): Infinite Scrolling was always a topic of discussion in the SEO community for its right way of implementation. To the... - [ASO – Ranking Factor For Your Apps In Google Play Store & Apple App Store](https://www.infidigit.com/blog/aso-ranking-factors/): So, you have recently built an app, and it got approved in Google Play Store & Apple App Store. Now... - [7 Key Benefits of Local SEO](https://www.infidigit.com/blog/benefits-of-local-seo/): Digital marketing services are now both niche in focus and broad in terms of reach. Various agencies now provide specialized... - [Mochi Shoes SEO](https://www.infidigit.com/seo/mochi-shoes/): Infidigit started working with Mochi Shoes from 2019. During this period, Infidigit helped Mochi Shoes to achieve rankings for some... - [Google’s Take on HREFLANG Implementation](https://www.infidigit.com/news/google-on-hreflang-implementation/): Google’s Senior Webmaster Trends Analyst John Mueller said that it’s better to do less than more when it comes to... - [A Marketer's Checklist On Content Marketing Trends](https://www.infidigit.com/blog/content-marketing-trends-2020/): The creation of valuable and relevant content with respect to the user is what content marketing is all about. It... - [How To Do Keyword Research For ASO](https://www.infidigit.com/blog/app-keyword-research/): ASO, also known as App Store Optimization, is an integral part of digital marketing services that many agencies provide. In... - [EyeSupply SEO](https://www.infidigit.com/seo/eyesupply/): Infidigit started working with EyeSupply from 2020. 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During this time, Infidigit’s SEO strategies helped Dunzo to achieve rankings for some... - [Google Charged with Exploiting its Dominant Position to French Publisher](https://www.infidigit.com/news/google-charged-with-exploiting-its-dominant-position-to-french-publisher/): The French Competition Authority places its blame on Google for not conforming to French laws, that request advanced associations to... - [CDC Coronavirus Self-checker Chatbot Added To Search Results Pages In Bing](https://www.infidigit.com/news/bing-adds-coronavirus-self-checker-chatbot-to-search-results-pages/): The Centers for Disease Control and Prevention (CDC) has introduced a risk assessment tool for people who are showing symptoms... - [Google’s John Muller Explains The Right Way Of Removing Content For SEO](https://www.infidigit.com/news/google-explains-right-way-to-remove-content/): John Muller reveals effective ways of removing pages for SEO. In a recent Google Webmaster Hangout, senior trends analyst, John... - [Google’s Martin Splitt: Different Content For Googlebots Can Be Okay](https://www.infidigit.com/news/showing-different-content-to-users-and-google/): Developer Martin Splitt puts light on what constitutes cloaking. In a recent JavaScript SEO Webmaster Hangout session, Google Developer Martin... - [Google Highlights The Importance of SEO Via A Series Of Blog Posts](https://www.infidigit.com/news/google-highlights-the-importance-of-seo-via-series-of-blog-posts/): Google introduces a series of blog posts dedicated to studying the importance of Search Engine Optimization (SEO) With its series... - [Google On URL Structure of AMP pages - Best Practices](https://www.infidigit.com/news/google-on-url-structure-of-amp-pages/): Google’s John Mueller, recently explained the practices of choosing URL structure for AMP Pages, during Google Webmaster Central Hangout. John... - [Structured Data Markup for E-commerce Product Pages](https://www.infidigit.com/blog/structured-data-markup-for-ecommerce-product-pages/): In SEO, structured data refers to implementing some type of markup on a webpage. This provides additional details about the... # # Detailed Content ## Pages - Published: 2026-06-24 - Modified: 2026-06-24 - URL: https://www.infidigit.com/careers/seo-associate-manager/ Associate Manager SEO & AIO : As an Associate Manager, you will be responsible for driving organic growth for client websites through strategic SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI SEO initiatives. You will manage client relationships, lead a team of SEO professionals, oversee project delivery, and ensure business objectives are achieved through data-driven search strategies. Responsibilities : Organic Growth & SEO StrategyOwn and drive organic growth strategies to improve rankings, traffic, conversions, and business outcomes. Develop and execute SEO, AEO, GEO, and AI Search Optimization strategies for clients. Identify growth opportunities through keyword research, content analysis, competitor analysis, and search trend monitoring. Define SEO roadmaps and prioritize initiatives based on business impact. Technical SEO & Website OptimizationReview website architecture, crawlability, indexability, Core Web Vitals, and overall technical SEO health. Provide strategic recommendations to resolve technical SEO issues and improve website performance. Ensure implementation of structured data, schema markup, entity optimization, and semantic SEO best practices. Monitor and improve visibility across Google Search, AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms. Content & Authority BuildingLead content strategy initiatives aligned with search intent and business objectives. Guide teams in creating SEO-friendly and AI-search-friendly content. Oversee internal linking, external link-building, digital PR, and authority-building initiatives. Ensure content is optimized for featured snippets, answer engines, and AI-generated search experiences. Analytics & Performance ManagementMonitor SEO performance using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, Screaming Frog, and other SEO platforms. Analyze traffic, rankings, conversions, AI visibility, and... - Published: 2026-06-24 - Modified: 2026-06-24 - URL: https://www.infidigit.com/careers/chief-operating-officer/ Chief Operating Officer : We are looking for a Chief Operating Officer to own end-to-end operations in India, acting as the CEO's primary proxy for delivery excellence, organizational efficiency, and strategic execution. This role is central to ensuring seamless execution of business priorities, driving measurable client outcomes, and scaling Infidigit's operational infrastructure as we expand globally. The COO will have direct oversight of Delivery, Operations, Marketing, and Finance functions in India, acting as the primary leadership anchor for the organization while the CEO focuses on global expansion. The COO will ensure that our integrated capabilities — across organic, performance, and AI-led growth — are delivered with consistency, quality, and measurable business impact across all client engagements. Responsibilities : Translate Business priorities into clear execution plans and OKRs across all functionsCo-own the company’s business performance and P&L with the CEO. Lead the operational execution of the Annual Operating Plan (AOP). Own end-to-end delivery excellence across client engagements, working closely with delivery leadersEnsure strong alignment across SEO, Content, Performance, and AI-driven growth initiativesEnsure alignment between sales commitments and delivery capabilitiesDrive operational excellence, productivity improvement, and margin governance across a 130-plus member teamAct as executive sponsor for key clients — driving strategy reviews, QBRs, managing escalations, owning CSAT and client retentionLead cross-functional initiatives across delivery, capability building, and operationsEstablish operating cadences and track key business metrics including revenue, margins, delivery efficiency, and client outcomesDrive accountability across teams for timelines and outcomesIdentify risks, gaps, and opportunities and ensure corrective actionsPrepare leadership reviews, dashboards, and... - Published: 2026-06-22 - Modified: 2026-06-22 - URL: https://www.infidigit.com/coliving-brand-seo-case-study/ Home > Case Study > SEO Case Studies > Coliving Brand SEO Case Study How a Structured SEO Strategy Boosted Organic Growth by 6x The Client The client is a premium co-living brand that provides fully furnished shared living spaces for working professionals. Their properties are designed to offer a comfortable, convenient, and community driven living experience, especially for individuals who relocate for work. They offer private and shared rooms with modern interiors, housekeeping support, high-speed Wi-Fi, laundry services, and 24/7 security to ensure a safe and hassle-free stay. Along with accommodation, they also provide nutritious meals, recreational common areas, and regular community engagement activities that help residents feel at home. The brand aims to solve common issues faced by young professionals such as finding safe housing, managing daily chores, and balancing work-life stress. By offering a ready-to-move-in space with all essential amenities included, they ensure that residents can focus on their careers and lifestyle without worrying about daily accommodation needs. The Objective The key objective was to increase qualified leads and establish the brand as a trusted premium co-living option for working professionals. To achieve this, we focused on improving the brand’s organic presence, expanding search visibility across location-based keywords, and ensuring users could easily discover, evaluate, and inquire about the PG offerings online. Key Growth Goals: Drive a consistent increase in high-intent leads from organic and local searches. Improve rankings for priority keywords related to co-living and PG options. Grow organic sessions and website engagement through structured content... - Published: 2026-06-04 - Modified: 2026-06-08 - URL: https://www.infidigit.com/seo-agency-singapore/ Success Stories Services Why us Contact Get a Custom Growth Plan Your AI-Powered Growth Partner in Singapore Infidigit, a trusted SEO agency in Singapore, is committed to driving sustainable business growth. Our data-driven SEO strategies are built to attract high-intent customers. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success Case studies We create success stories like these for your brand 4xincrease in organic revenue 2xIncrease in organic sessions #1rank on google Infidigit helped a fashion eCommerce brand achieve 4x organic revenue growth and secure the #1 Black Friday ranking through strategic SEO optimization. SEO CRO 1. 5K+AI placements 57xLLM Traffic 201%Visibility for Selling Keywords Improved D&B’s visibility across Google AI Overviews and LLM platforms through AI-focused SEO, entity optimization, and AI-readable content enhancements. LLM 39xLLM Session Growth 4. 1%AI Overview Share 1093AI Overview Rankings ICICI Prudential achieved 39x LLM traffic growth through AI-driven SEO, entity-led content, schema optimization, and conversational search strategies. LLM SEO 270%Revenue Growth 274%Increase in #1 Rankings 2xGrowth in Organic Sessions Infidigit helped Myntra’s Kids’ category achieve 270% revenue growth through technical SEO, schema optimization, and content-led organic growth strategies. SEO CRO 37xLLM Traffic Growth 100+AI Overview Keywords #1Visibility for Seller Intents Drove AI-driven discovery and visibility across ChatGPT, Gemini, and Perplexity through conversational content and authority signals. LLM 132%Non-Brand Clicks 188%Non-Brand Impressions 39%Term Insurance Leads Boosted non-brand insurance visibility and lead generation... - Published: 2026-05-21 - Modified: 2026-05-21 - URL: https://www.infidigit.com/careers/chief-of-staff-delivery-strategic-execution/ Chief of Staff (Delivery & Strategic Execution) : We are looking for a Chief of Staff to drive alignment across business, execution excellence across delivery, operations, and key strategic initiatives. This role is central to ensuring seamless execution of priorities, improving organizational efficiency, and enabling data-driven decision-making across the company. This role ensures that our integrated capabilities—across organic, performance, and AI-led growth—are delivered with consistency, quality, and measurable business impact. Responsibilities : Translate CEO priorities into clear execution plans and OKRsEnsure alignment between sales commitments and delivery capabilitiesDrive end-to-end delivery excellence across client engagements with delivery leadersEnsure strong alignment across SEO, Content, Performance, and AI-driven growth initiativesDrive operational excellence and productivity improvement initiativesAct as an executive sponsor for key clients, driving strategy reviews, QBRs and managing escalations through strong client relationshipsLead cross-functional initiatives across delivery, capability building, and operationsEstablish operating cadences and track key business metrics (revenue, margins, delivery efficiency, and client outcomes)Drive accountability across teams for timelines and outcomesIdentify risks, gaps, and opportunities and ensure corrective actionsPrepare leadership reviews, dashboards, and decision-making frameworksRepresent Infidigit in select CMO roundtables, industry forums, and thought leadership initiatives Ideal Profile : 8–15 years in consulting, digital, or high-growth environmentsMBA or equivalent from a reputed institution preferredProven experience driving execution at scale across teams/functionsStrong understanding of digital growth (SEO, performance, or related areas)Exposure to AI-led use cases in marketing or business is a plusExcellent stakeholder management and problem-solving skillsHigh ownership, structured thinking, and ability to operate in fast-paced environments Why Join Us : Play... - Published: 2026-04-28 - Modified: 2026-04-28 - URL: https://www.infidigit.com/careers/full-stack-developer-2/ Accounts Executive : Is for an Account Executive with a minimum of 2 years of experience. The ideal candidate should have a strong understanding of tally prime, GST, TDS, vendor and customer management, MIS reporting, and excellent communication skills. Proficiency in Microsoft Excel and a B. Com qualification are also required. Role:- The incumbent should have experience & exposure to all Financial & Accounting standards as well as understand the requirements of the law including that of compliances under GST, IT, Company Act, rules & regulations and any other related aspects. The incumbent will be: Responsible for periodically reporting pecuniary information to business owners, interested parties such as regulators, customers, investors, and creditors often require this financial information. Additionally, needs to ensure that required compliances are complied with the Registrar of Companies as and when required. Maintaining the Accounts of the Company including the GST Returns, IT Returns, and any other aspects from time to time, etc. Responsibilities : Financial deliverables Invoice processing - payment receivables & payables Expense approval within set TAT & timelines Reviewing of Financial Reports on an ongoing basis Analyzing the revenue and expenditure of the business. Conducting financial investigations and audits, and preparing reports. MIS reporting o Outstanding reports o Financial reports o Debtors o Payment Ageing o B/S & P&L o Payment follow-ups o Important documentation to be maintained o Preparing monthly profit and loss statements, monthly closing, and cost accounting reports. Providing advice to businesses on taxation and financing. Developing budget and accounting... - Published: 2026-03-30 - Modified: 2026-03-30 - URL: https://www.infidigit.com/artflute-seo-case-study/ Home > Case Study > SEO Case Studies > ArtFlute SEO Case Study How Infidigit Helped Artflute Unlock Organic Growth with SEO-Led Next. js Migration The Client Artflute is a curated online art marketplace showcasing original artworks from independent artists across India. The platform focuses on artist discovery, art collections, and category-led browsing, making organic search a key growth channel for both visibility and demand generation. The Objective The engagement focused on building a scalable SEO strategy while supporting a major backend migration. Key objectives included:Ensuring a smooth and SEO-safe migration from the existing backend to Next. jsImproving organic visibility for collection-level and artist-level pagesIncreasing non-brand clicks and impressionsDriving Top 3 keyword rankings for high-intent art collections and artist queriesStrengthening internal linking for better crawlability and authority flowExpanding keyword and search volume coverage across the websiteEnsuring long-term technical scalability The Challenge Artflute faced multiple SEO and technical challenges before and during the engagement:Limited keyword visibility across collection and artist pagesLow internal link depth, restricting crawl efficiency and ranking potentialUnderperforming collection pages despite high search demandBackend migration risk due to the shift to Next. js, including:URL handling and rendering concernsRisk of ranking drops during migrationIndexing and crawlability challengesNeed to balance technical migration with ongoing SEO growth The Solution To address both growth and migration challenges, Infidigit implemented a phased, data-driven SEO strategy. SEO-Led Migration to Next. jsPlanned and executed successful migration to Next. jsEnsured proper handling of:URL structuresServer-side rendering (SSR)Meta tags and canonical consistencyMonitored indexing, crawl behavior, and ranking stability during... - Published: 2026-03-23 - Modified: 2026-03-23 - URL: https://www.infidigit.com/everhope-seo-case-study/ Home > Case Study > SEO Case Studies > Everhope SEO Case Study Scaling SEO with AI in 7 Months: Team Infidigit’s Oncology Success The Client Everhope Care is a comprehensive cancer treatment and care provider focused on delivering advanced oncology services with a patient-first approach. The platform was launched as a completely new website, built to educate patients about cancer types, treatments, diagnostics, and care pathways. Since it was a newly launched healthcare domain, it had:No historical SEO authorityNo topical depthNo established rankingsNo non-brand visibilityNo organic lead generationNo AI search presenceThe website needed to build trust, visibility, and authority from scratch in one of the most competitive niches — healthcare. The Objective To build organic presence from the ground up by improving:Non-brand clicksNon-brand impressionsTop-10 ranking keywordsOrganic sessionsQualified patient leadsA website visible in AI-powered search resultsThe overarching objective:Make Everhope Care discoverable to patients actively searching for cancer treatments, symptoms, and care options — not just branded queries. The larger goal:Not just rank — but become a source AI engines cite and surface. The Challenge 1. New Domain in a YMYL Healthcare CategoryHealthcare content requires strong authority, trust signals, structured clarity, and medical credibility. Ranking alone is difficult - AI inclusion is even harder. 2. No Topical Authority Across Cancer Treatment ClustersSearch engines and AI systems need deep, interconnected content to understand medical expertise. 3. No AI Visibility SignalsAt launch, AI search presence (Semrush AI visibility) was zero. The domain was not part of the generative result sets. 4. Structural Gaps... - Published: 2026-03-02 - Modified: 2026-03-02 - URL: https://www.infidigit.com/hdfc-life-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > HDFC Life LLM Strategy Case Study Infidigit’s LLM SEO Delivers 90+ AI Keywords & 76. 19x Traffic for HDFC Life Term Insurance The Client Founded in 2000, HDFC Life Insurance is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, and Health. As a testament to its customer focus, HDFC Life has developed a comprehensive portfolio, featuring innovative products like 'Click 2 Protect Supreme' which offers protection against death, disability, and disease. HDFC Life serves over 55 million customers through a vast network of branches spread across the nation. Emphasizing customer accessibility and digital innovation, HDFC Life has enhanced its online platforms to facilitate smoother transactions and better user experiences, making it easier for customers to manage their policies and claims efficiently. The Objective As search behavior shifts from traditional search engines to AI powered platforms, the goal for HDFC Life was to go beyond ranking on Google SERP and build strong visibility in AI led discovery channels. The objective was to increase HDFC Life’s presence across Google’s AI Overviews and leading LLM platforms such as ChatGPT, Gemini, and Perplexity, and ensure the brand is consistently referenced in term insurance related conversations. At the same time, the focus was on establishing HDFC Life as a trusted authority for users looking for clear, reliable, and decision ready information on term insurance through... - Published: 2026-02-27 - Modified: 2026-02-27 - URL: https://www.infidigit.com/planet-smart-city-leads-improvement-case-study/ Home > Case Study > Lead Generation Case Studies > Planet Smart City Leads Improvement Case Study How Infidigit Drove a 17x Increase in Organic Leads for Planet Smart City The Client Planet Smart City is a global leader in affordable, sustainable, and digitally integrated communities, operating across Europe, Asia, North America, and South America. In India, Planet Smart City enables housing societies with smart infrastructure solutions such as intelligent water management, motion-sensing lighting, and community management apps—helping societies reduce utility costs, improve efficiency, and build connected communities The Objective The primary objective of the engagement was to generate qualified organic leads from housing societies—specifically targeting society decision-makers such as committee members, treasurers, and facility managers in Pune and Bengaluru. The focus was not brand visibility, but consistent inbound lead generation from non-brand organic search. The Challenge Generating leads through SEO in the real estate infrastructure space presented unique hurdles: Low transactional intent: Housing societies were not actively searching for Planet Smart City or similar vendors. Highly specific decision-makers: Purchase decisions were made by society committees, resulting in limited but highly valuable search demand. Education-first funnel: Prospects needed to understand cost impact and infrastructure benefits before considering a solution. Informational-to-lead gap: Standard informational content did not naturally convert into inquiries without strong intent alignment. Geo-dependent demand: Leads needed to be relevant at a city level to be actionable The Solution Infidigit designed a lead-first SEO framework, where every content and optimization decision was mapped to conversion. 1. Problem-to-Lead Content Strategy... - Published: 2026-02-27 - Modified: 2026-02-27 - URL: https://www.infidigit.com/planet-smart-city-da-growth-case-study/ Home > Case Study > SEO Case Studies > Planet Smart City DA Growth Case Study Driving Domain Authority Growth for Planet Smart City Through Authority-Led SEO The Client Planet Smart City is a global leader in affordable, sustainable, and digitally integrated communities, operating across Europe, Asia, North America, and South America. In India, Planet Smart City enables housing societies with smart infrastructure solutions such as intelligent water management, motion-sensing lighting, and community management apps—helping societies reduce utility costs, improve efficiency, and build connected communities The Objective The objective of the engagement was to increase Planet Smart City’s domain authority in order to build long-term organic credibility and create a scalable foundation for inbound lead generation. Rather than short-term traffic spikes, the focus was on strengthening authority signals that would improve ranking stability, content trust, and sustained organic performance. The Challenge Improving domain authority in a niche, B2B real estate infrastructure category presented several challenges:Low natural link velocity: Smart infrastructure solutions had low search and content awareness, limiting passive backlink opportunities. Narrow ICP: Content needed to resonate with housing society committees rather than a broad consumer audience. Education-heavy category: Authority had to be earned through depth and usefulness, not promotional messaging. Competitive thematic overlap: Topics like water saving and cost reduction were dominated by large B2C and marketplace sites. Local relevance vs. domain strength: The site needed city-specific content without fragmenting overall domain authority The Solution Infidigit executed a content- and link-led authority building strategy, designed to improve both on-site... - Published: 2026-02-27 - Modified: 2026-02-27 - URL: https://www.infidigit.com/real-estate-case-studies/ Real EstateSEO Case Studies We help Real estate brands boost visibility, attract qualified buyers, and drive measurable sales growth. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhama IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty Imposed in 2020 Autos... - Published: 2026-02-27 - Modified: 2026-02-27 - URL: https://www.infidigit.com/planet-smart-city-marketing-case-studies/ Planet Smart CityMarketing Case Studies Explore how we enhanced online visibility and generated high-quality leads for Planet Smart City through data-driven SEO and performance marketing strategies. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhama IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from... - Published: 2026-02-20 - Modified: 2026-02-20 - URL: https://www.infidigit.com/neuro-linguistic-programming-trainer-case-study/ Home > Case Study > SEO Case Studies > Neuro Linguistic Programming Trainer SEO Case Study Boosting Organic Traffic by 173% for a Neuro Linguistic Programming Trainer The Client A renowned NLP trainer who specialises in providing internationally recognised NLP certification courses, is the first NLP and New Code NLP trainer in India to receive certification directly from Dr John Grinder, the co-founder of NLP. His NLP courses aim to provide high-quality training for those seeking to become certified practitioners, coaches, and therapists, ensuring they receive the highest standards of training and certification. The Objective The primary objective was to accelerate the organic growth of the NLP training website by strengthening its search visibility and lead acquisition capabilities. The engagement focused on building a solid SEO foundation while driving measurable business outcomes. Key goals included:Strengthening the website’s overall SEO health to improve crawling efficiency, indexing accuracy, and technical stabilityDriving substantial growth in organic traffic to reach a broader, more relevant audienceIncreasing enrollments for NLP training courses through improved organic visibilityKPIs: To measure performance and address existing challenges, the following KPIs were defined:Achieve a 100% increase in organic trafficImprove keyword rankings across priority and high-intent search terms The Challenge The NLP website faced several structural and strategic challenges that were limiting its online visibility and growth potential. Multiple domains hosting overlapping pages and content resulted in internal competition, diluting SEO equity and brand authority. The website’s design was not user-centric, which negatively impacted engagement and conversions. In addition, both on-page and... - Published: 2026-02-20 - Modified: 2026-02-27 - URL: https://www.infidigit.com/health-insurance-brand-llm-strategy-case-study/ Home > Case Study > LLM SEO Case Studies > Health Insurance Brand LLM Strategy Case Study How AI-First SEO Fueled 282% LLM Traffic Growth for a Health Insurance Brand The Client The health Insurance brand, established in 2016, specialises in offering health insurance products. The company provides a range of health insurance plans, with a strong focus on chronic care and wellness programs. It serves millions of customers across the country through a vast network of branches, partner offices, and digital platforms. The Objective As search technology evolves rapidly, the focus is shifting beyond traditional SEO rankings to enhancing a brand’s visibility on LLM-powered platforms such as ChatGPT, Gemini, and Perplexity. These LLM platforms are becoming central to how users interact with content and find information. To remain competitive, SEO strategies need to evolve not just to improve rankings in traditional search results, but also to ensure the brand is discoverable and authoritative in these emerging AI-assisted search environments. This requires revisiting and refining SEO approaches to effectively target both LLM platforms and AI-driven features within the SERP, ensuring continued visibility and success in this new digital landscape. Planned Goals:Increase referral traffic and brand mentions from LLM-based platforms like ChatGPT, Gemini, and Perplexity. The Challenge As AI-driven search experiences began influencing how users discover insurance information, the website faced several structural and content-level gaps that limited visibility across LLM platforms and AI-enhanced search results. Content Not Optimized for LLM DiscoveryLimited Coverage of Conversational & Intent-Driven QueriesWeak Entity Signals Across... - Published: 2026-02-18 - Modified: 2026-02-18 - URL: https://www.infidigit.com/nethradhama-local-seo-case-study/ Home > Case Study > Local SEO Case Studies > Nethradhama Local SEO Case Study How Nethradhama Eye Hospital Skyrocketed Local Visibility with GBP Optimisation The Client Nethradhama Super Speciality Eye Hospital is a leading eye care chain in Bangalore known for advanced ophthalmic treatments such as LASIK, cataract surgeries, glaucoma care and more. With multiple centres across Bangalore and a team of experienced ophthalmologists and specialised medical staff, the hospital focusses on delivering high‑quality vision care with state‑of‑the‑art technology and compassionate treatment. The Objective To improve Nethradhama’s Google Business Profile (GBP) visibility and user engagement in the Local Search “Pack” — ensuring the hospital appears prominently when users search for eye care services like “eye hospital near me”, “LASIK surgery Bangalore”, “best eye specialist in Indiranagar”, etc. The Challenge Before optimisation, the Nethradhama’s GBP had these issues:Unoptimized GBP description — it lacked relevant local keywords and did not clearly communicate services. Incomplete service details — doctor profiles and offered services were missing from the GBP Products/Services section. Image quality & optimization issues — images were missing relevant ALT text and geo‑tagged context, reducing visibility and engagement. The Solution Establishing a Scalable Website Architecture To address these challenges, we implemented the following Local SEO optimisations:1. Optimised GBP DescriptionCrafted a keyword‑rich, user‑focused description incorporating top local and service terms that users search for (e. g. , eye care in Bangalore, LASIK, cataract surgery, ophthalmologist, vision care)2. Updated Doctor Profiles & ServicesAdded detailed doctor credentials (specialities, qualifications, experience) to the GBP profileListed... - Published: 2026-02-12 - Modified: 2026-02-12 - URL: https://www.infidigit.com/airline-website-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > Airline Website LLM Strategy Case Study LLM-Driven SEO Strategy That Delivered 3. 5x Organic Growth for an Airline Website The Client The client is a major global airline with a broad international and domestic flight network. The airline’s website serves as the primary digital touchpoint for flight search, booking, and customer engagement. The website already had strong brand recognition, but organic discovery through search engines and AI platforms remained an area for growth. The Objective The core objective was to significantly boost non-brand organic traffic and visibility in an increasingly AI-driven search environment. Specifically, the goals were:Increase overall organic sessions from search and LLM-referenced channelsImprove visibility for high-intent flight-related search queriesEnhance conversions (flight searches and bookings) from organic discovery pathsScale SEO in ways that align with both crawler-based ranking systems and large-language-model (LLM) retrieval logic (e. g. , Google AI Overviews, LLM chat responses)This objective reflects the evolving landscape of search, where traditional ranking improvements are complemented by visibility within AI-augmented search and discovery ecosystems. The Challenge The campaign faced several key hurdles unique to the airline’s digital ecosystem:1. Low Visibility Across LLM PlatformsTraditional SEO is about ranking; AI optimization is about being the answer. We realized that AI tools look for different things than standard search engines. Our new goal is to make sure our content is authoritative enough that AI tools cite us as the source, rather than just scanning our text2. Dynamic AI Overview Keyword VolatilityGoogle’s AI Overviews... - Published: 2026-02-06 - Modified: 2026-02-06 - URL: https://www.infidigit.com/careers/head-of-performance-and-conversion/ Head of Performance & Conversion (CRO + Paid Media) : Own and scale Infidigit’s Performance & Conversion engine, with direct responsibility for revenue growth, conversion uplift, and profitability across CRO and Paid Media. This role builds repeatable, scalable revenue by turning traffic into outcomes and performance services into a strong second revenue pillar alongside SEO. Primary success metric: revenue + conversion impact, not experimentation or vanity innovation. Core Mandate : Build CRO and Paid Media as revenue-generating businessesDrive cross-sell and upsell into Infidigit’s existing SEO client baseEstablish a commercial GTM motion for performance-led servicesEnsure strong linkage between traffic → conversion → revenue Responsibilities : 1. Performance & CRO Business OwnershipOwn revenue targets, and margins for CRO and Paid MediaDefine clear service packages, pricing, and positioning for eachPrioritize use cases that deliver measurable business outcomes (leads, revenue,ROAS, CVR)Decide what not to sell (guardrails on customization and margin dilution)2. Go-To-Market & Revenue GrowthDrive CRO & Paid Media adoption across:○ Existing SEO clients (primary motion)○ Select net-new performance-led accountsPartner closely with Sales to:○ Enable pitching, pricing, and objection handling○ Support high-value deals and enterprise conversationsBuild a predictable pipeline (not one-off wins)3. CRO Strategy & Conversion LeadershipDefine CRO frameworks across:○ UX/UI optimization○ Funnel diagnostics○ Experimentation & testing roadmapEnsure CRO is sold as a retainer-led, outcome-oriented serviceAlign CRO tightly with SEO & Paid Media to improve overall CAC and ROAS4. Paid Media Scale & IntegrationOwn paid media growth across Google, Meta, YouTube, and performance-led channelsEnsure Paid Media works as:○ A growth lever for SEO clients○... - Published: 2026-02-03 - Modified: 2026-02-03 - URL: https://www.infidigit.com/sutsnax-3d-product-configurator-case-study/ Home > Case Study > Website Development Case Studies > Sutsnax 3D Product Configurator Case Study Transforming OEM Accessory Evaluation with a Real-Time 3D Product Configurator The Client Sutsnax is a solutions partner for automotive manufacturers and related industries, specializing in aesthetic and functional accessories, branding, and advanced technologies. The company works closely with OEM teams to design, engineer, and deliver components such as body kits, trims, decals, and other visual enhancements that elevate both brand presence and customer appeal. The Objective Sutsnax wanted to transform the way OEM stakeholders evaluate and select accessory packages. The goal was to build a web-based 3D product configurator that would:Let users explore a vehicle in real time with full 3D control (rotate, pan, zoom). Enable toggling of individual components (body kits, trims, decals, etc. ) and instantly visualize the impact on the vehicle. Work smoothly in the browser with no plugins, across modern desktop and tablet devices. Be built on a future-proof, flexible 3D stack so new models, parts, and even new product lines could be added without starting from scratch. The Challenge Before the configurator, the Sutsnax team and their OEM customers faced several friction points:Static and fragmented visualsProduct options were typically presented via PDFs, image decks, and occasional 2D/3D renders. Comparing different combinations required jumping between files, which made it hard for stakeholders to get a clear, holistic view. Difficult to imagine full configurationsWhen evaluating multiple accessories together, e. g. , a front body kit plus side cladding, rear garnish and... - Published: 2026-02-03 - Modified: 2026-02-03 - URL: https://www.infidigit.com/sutsnax-automotive-oem-case-study/ Home > Case Study > Website Development Case Studies > Sutsnax Automotive OEM Case Study How Sutsnax Transformed Its Brand and Digital Presence for Global Automotive OEMs The Client Sutsnax is a Dubai‑headquartered full‑stack solutions provider working with global automotive OEMs. They offer strategic consulting, focused product development, and on-site customer support for OEM and After‑OEM projects across multiple geographies. With a global footprint across the Middle East, USA, India, China, Germany, Austria, and Belgium, Sutsnax supports clients from concept and engineering to manufacturing and on‑ground validation. The company was also transitioning from its former brand identity, Aspireli, to Sutsnax, while unveiling world‑class R&D and testing capabilities. The Objective Together with the Sutsnax leadership, Infidigit defined the following objectives:Brand PositioningCommunicate Sutsnax as “at the intersection of design, engineering, and innovation” and as a partner for bespoke OEM and After‑OEM solutions. Highlight their in‑house design & engineering, global footprint, and faster 6–8 month development timelines compared to traditional Tier‑1 suppliers. Information Architecture & StorytellingStructure the site around how their buyers think: About → Capabilities → Products → Quality → Industries → ContactSurface social proof, clients, industries, and global participations early in the journey. Interactive Product & Brand ExperiencesBuild a 3D configurator experience where users can rotate a car model and toggle Sutsnax add‑ons such as body kits, badges, and decals. Create a dedicated Metlux microsite to introduce their 3D branding solution for bottles, gift boxes and luxury packaging. Lead GenerationDesign high‑clarity CTAs to make it easy for potential customers to reach... - Published: 2026-02-02 - Modified: 2026-02-02 - URL: https://www.infidigit.com/nethradhama-marketing-case-studies Nethradhama Marketing Case Studies Discover how Nethradhama drives measurable growth through innovative digital marketing, SEO, and performance-led campaigns backed by real success stories. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhama IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty... - Published: 2026-01-30 - Modified: 2026-02-02 - URL: https://www.infidigit.com/nethradhama-booking-appointment-case-study/ Home > Case Study > Website Development Case Studies > Nethradhama Booking Appointment Case Study Revolutionizing Patient Experience: A Seamless Appointment Journey for Nethradhama Eye Hospital The Client Nethradhama Super Speciality Eye Hospital is a leading eye-care provider based in Bengaluru, India, known for its world-class ophthalmic facilities, cutting-edge technology and highly skilled doctors. With multiple centres and a large daily patient volume, a smooth and reliable appointment journey is critical to their operations. The Objective Nethradhama already had an online appointment booking module in place. The goal of this project was to elevate and streamline that experience so it matched the hospital’s standard of clinical excellence. Key objectives:Modernise the user interface to reflect Nethradhama’s premium, technology-driven brand. Streamline the booking journey into a clear, guided flow that patients can complete without assistance. Make it intuitive to choose branch, speciality, doctor, date and time in a logical order. Ensure the module works seamlessly on mobile, catering to a largely smartphone-based audience. Improve flow logic and data validation, so bookings reaching the front desk are complete and accurate. The Challenge The existing booking module was functional, but there was a strong opportunity to:Refresh the UI so it felt more contemporary and aligned with the brand. Simplify and clarify the booking journey, reducing points of confusion. Present key information: Doctor, location, time, and charges in a way that reassures users before they confirm. The Solution The new appointment experience was redesigned as a four-step guided flow with a persistent summary panel like... - Published: 2026-01-30 - Modified: 2026-02-02 - URL: https://www.infidigit.com/nethradhama-phaco-festival-case-study/ Home > Case Study > Website Development Case Studies > Nethradhama Phaco Festival Case Study Transforming Ophthalmology Education: A Visually Distinctive Landing Page for Phaco Festival The Client Phaco Festival is a premier ophthalmology conference that brings together globally renowned faculty, hands-on surgical workshops, and a legacy of academic excellence. Hosted at a world-class venue, the festival caters to ophthalmologists seeking advanced learning, networking, and experiential education. The Objective To design a high-impact landing page that:Positions Phaco Festival as a globally respected medical conferenceClearly communicates the depth of learning, faculty credibility, and legacyDrives registrations and inquiries through a compelling, trust-driven experienceBalances clinical seriousness with a modern, premium visual identity The Challenge Presenting large volumes of complex information (faculty, workshops, agenda, legacy) without overwhelming the userEstablishing credibility instantly for an audience of highly experienced medical professionalsCreating visual differentiation in a space dominated by static, text-heavy conference websitesEnsuring strong conversion focus while maintaining an academic and professional tone The Solution 1. Experience-First Information Architecture The page was structured as a guided journey:Top-down storytelling: Vision → Experience → Faculty → Learning → Logistics → LegacyLogical grouping of content into scannable, modular sectionsProgressive disclosure of information to reduce cognitive load 2. Motion-Led Visual Identity To reflect innovation and precision in ophthalmology:Animated gradient H2 headings were introduced to create visual rhythm and emphasisMoving gradient section dividers act as transitions, subtly guiding users through the pageMotion was kept purposeful and restrained, ensuring it enhances clarity rather than distracts 3. Trust & Authority Building Prominent showcasing of... - Published: 2026-01-29 - Modified: 2026-02-02 - URL: https://www.infidigit.com/imagicaa-seo-case-study/ Home > Case Study > Imagicaa SEO Case Study A More Magical Way to Celebrate the Festive Season at Imagicaa The Client Imagicaa is India’s leading integrated entertainment destination and a flagship brand of the Malpani Group, offering world-class theme park and water park experiences. The flagship destination at Khopoli features the iconic Theme Park and an action-packed Water Park, delivering high-thrill rides, immersive attractions, and family-friendly entertainment. Completing the destination experience is Novotel Imagicaa Khopoli, a premium on-site hotel seamlessly connected to the parks. Designed for comfort and convenience, the hotel offers a perfect stay-and-play experience for families, leisure travellers, and weekend getaways making Imagicaa a complete entertainment and hospitality destination. Expanding its water-led footprint, the company also operates premium Water Parks in Indore and Surat, bringing large-scale leisure experiences to key cities across India. The Objective With the rapid evolution of AI-led search and discovery in 2024, Imagicaa’s objective was to strengthen its SEO foundation to improve performance across traditional search engines, while also preparing the website for emerging AI tools and LLM-based discovery. The primary focus remained on fixing SEO and technical gaps that were impacting organic visibility and crawlability in Google Search. In parallel, the strategy aimed to enhance content clarity and structure so that AI systems could better understand and surface Imagicaa’s pages. A key objective was to proactively optimise seasonal and campaign-driven pages, particularly for upcoming festive periods and offer-led campaigns. By improving content depth, internal linking, and indexing, the goal was to drive... - Published: 2026-01-14 - Modified: 2026-01-14 - URL: https://www.infidigit.com/philanthropic-advisory-firm-case-study/ Home > Case Study > SEO Case Studies > Philanthropic Advisory Firm How Infidigit boosted Non-brand Visibility by 277% in less than a year for a philanthropic advisory firm. The Client This philanthropic advisory firm helps donors maximise the impact of their charitable donations. With research-based approaches, they identify high-impact giving opportunities and connect them with generous individuals. The Objective Understanding the importance of organic search visibility in driving business growth, these philanthropic advisors partnered with Infidigit to develop a data-driven SEO strategy to increase their organic search visibility. The core objective was to optimise their digital footprint by improving search engine discoverability, enhancing content relevance, and strengthening website credibility. To achieve this, the SEO team at Infidigit laid out key performance objectives: Increase Organic Users by 100% Increase Organic Sessions by 100% Improve Non-Brand Clicks by 100% The Challenge In today’s digital era, strong Google Search visibility is key to business growth. The philanthropic advisory firm, entering new markets in India to maximise the impact of charitable contributions through their advisory services, personalised giving recommendations, and donation platform, sought to enhance their organic presence to attract the right audience and reinforce their authority. The primary challenge for them was operating within an extremely niche industry, where both the service offering and target audience were highly specialised. This made it difficult to build visibility, reach the right donors and partners, and establish thought leadership organically in search results. To address this, the focus was not just on increasing traffic but... - Published: 2026-01-02 - Modified: 2026-01-02 - URL: https://www.infidigit.com/doverunner-website-development-case-study/ Home > Case Study > Website Development Case Studies > DoveRunner Website Development Case Study High-Performance Bilingual Website Development for DoveRunner, a Global Security Brand The Client DoveRunner specializes in advanced mobile app security and content security solutions, helping enterprises protect their mobile applications. The company required a robust, trustworthy online presence that clearly communicated its expertise while serving audiences in both English and Korean. DoveRunner, a leader in mobile app and content security, needed a modern, bilingual website that could match the sophistication of its solutions and support rapid global growth. The new platform not only unified multiple legacy properties into one scalable WordPress site, but also delivered outstanding performance scores and an innovative pricing simulator that simplifies complex security-plan calculations for both Korean and English audiences. The Objective Build a bilingual WordPress website (Korean and English) that can manage a wide variety of content types such as Events, Conferences, Case Studies, Blogs, Webinars, Podcasts, Whitepapers, Reports, and Fact Sheets. Develop a custom pricing page with a dynamic pricing simulator capable of calculating complex security-plan pricing for both languages. Ensure seamless, language-specific content delivery for English and Korean audiences, with an intuitive content management experience for non-technical editors. Achieve a fast, high-performing website with strong page-speed on both desktop and mobile to match DoveRunner’s enterprise security standards. The Challenge Needed to merge three separate properties (including INKA, AppSealing, and PallyCon) into one unified website while retaining all historical content and data. Had to support fully bilingual content (English and... - Published: 2026-01-02 - Modified: 2026-01-02 - URL: https://www.infidigit.com/careers/odoo-developer/ Odoo Developer : We are looking for an Odoo Developer to join our team. The candidate will be responsible for developing and customizing Odoo modules, supporting business workflows, managing tasks efficiently, and ensuring the smooth functioning of Odoo ERP in the organization. Responsibilities : Customize and maintain Odoo modules based on business requirements. Support module installation, configuration, and upgrades. Assist in integrating Odoo with other applications or APIs. Troubleshoot and resolve Odoo issues. Collaborate with team members to understand functional requirements and implement solutions. Manage and prioritize development tasks, ensuring timely delivery of projects. Participate in testing, debugging, and documentation of developed modules. Provide end-user support and training as needed. Qualifications / Skills : Bachelor’s degree in Computer Science, IT, or related field. 2–5 years of experience in Odoo development. Proficient in Python, PostgreSQL, XML, JavaScript, and web technologies. Experience with custom module development and workflow automation. Understanding of ERP business processes: Sales, Purchase, Project, Inventory, Accounting, and CRM. Strong problem-solving, analytical, and communication skills. Ability to work independently and collaboratively. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2025-12-29 - Modified: 2025-12-29 - URL: https://www.infidigit.com/careers/marketing-trainee/ Marketing Trainee : We’re looking for a Marketing Trainee with strong communication skills and a working understanding of digital marketing fundamentals. This role offers hands-on exposure across content, social, campaigns, and performance tracking, along with involvement in ad-hoc branding and marketing initiatives as required. Responsibilities : Assist in planning and executing digital marketing activities across social media, content, and campaignsSupport content creation (social posts, captions, basic blogs, emailers, creative briefs)Coordinate with internal teams (design, SEO, performance) for campaign executionTrack campaign performance and support basic reporting (engagement, reach, leads, CTR, etc. )Conduct basic market and competitor researchMaintain content calendars and campaign trackersSupport ad-hoc branding and marketing activities including internal branding, event support, campaign launches, and quick-turn initiativesHandle day-to-day marketing operations and assist with ad-hoc requirements as needed Skills/Requirements : Strong verbal and written communication skillsBasic knowledge of digital marketing concepts (SEO, social media, content, paid ads)Familiarity with platforms like Instagram, LinkedIn, Google, Meta is a plusAbility to multitask and adapt to changing prioritiesBasic proficiency in MS Excel / Google Sheets and presentationsBachelor’s degree in Marketing, Communications, Business, or a related field (preferred) What You’ll Learn : End-to-end execution of digital and branding initiativesContent, social, and campaign workflows in a real business environmentPerformance tracking and reporting fundamentalsCross-functional collaboration and stakeholder communicationClear progression toward a Junior Marketing Executive role Apply Now: - Published: 2025-12-24 - Modified: 2026-01-23 - URL: https://www.infidigit.com/testing/ Agency of the year 2025 Your Revenue Growth Partner Built for AI-driven Discovery Infidigit helps growing and established brands win revenue by building visibility, authority, and demand across Google and AI-driven discovery platforms. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2586147387"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2586147387"), turnstile. render("#cf-turnstile-cf7-2586147387", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 100); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-2586147387')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-2586147387');},1000)}})})}); Powering growth decisions for today’s CMOs 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 80+ Awards Won - Published: 2025-12-22 - Modified: 2025-12-22 - URL: https://www.infidigit.com/non-brand-growth-during-navratri-case-study/ Home > Case Study > SEO Case Studies > Non-Brand Growth During Navratri Case Study Scaling Non-Brand Discovery During Navratri Using SEO-First Content The Client Navratri is a culturally significant festive period in India, driving massive search demand around daily colours, rituals, dates, and celebration planning. Users actively search for Navratri-related information weeks in advance, making it a high-opportunity window for non-brand organic discovery. For Navratri 2025, Infidigit identified a strong gap in search-optimized, intent-led festive content and executed a focused SEO strategy to capture early demand, improve rankings for high-volume informational queries, and convert festive curiosity into sustained organic traffic. The Objective Capture Navratri 2025 search demand ahead of the festive peakRank for high-volume Navratri informational keywordsDrive exponential non-brand organic growthIncrease organic sessions, users, and engagement YoYStrengthen topical authority around festive and cultural searches The Challenge Highly competitive festive SERPs: Navratri-related searches are dominated by large publishers and high-authority websites, making it difficult to gain visibility for non-brand informational queries. Short festive window with early demand: User interest peaks weeks before Navratri, leaving a narrow window to identify intent, create content, index pages, and achieve rankings before competition intensifies. Lack of structured, SEO-optimized festive content: Existing content across the ecosystem was either generic, unstructured, or not aligned with user search behavior such as day-wise Navratri colours and rituals. Dependence on branded traffic: Prior to the initiative, organic visibility relied more on branded searches, limiting the ability to scale top-of-funnel, non-brand discovery during festive periods. Adapting to AI-driven search experiences:... - Published: 2025-12-22 - Modified: 2026-01-09 - URL: https://www.infidigit.com/b2b-ecommerce-platform-case-study/ Home > Case Study > Ecommerce Case Studies > B2B Ecommerce Platform Case Study Transforming a B2B eCommerce Platform’s Organic Presence With Product Snippet Surge and AI-Search Visibility The Client The client is a leading B2B eCommerce marketplace for industrial and construction applications, built to modernize how Indian businesses source essential products. Backed by a strong legacy in engineering and infrastructure, the platform connects MSMEs and large enterprises with verified suppliers offering a wide range of high-quality industrial merchandise. Since its inception, the platform has rapidly expanded its digital presence, enabling businesses across India to simplify procurement through a trusted and transparent online ecosystem. It brings together product discovery, supplier comparison, secure transactions, and end-to-end fulfillment support, making industrial buying more reliable and efficient. With its growing online footprint, the B2B eCommerce platform serves contractors, manufacturers, project companies, and SMEs by providing easy access to essential industrial products directly through its website. Focused on improving procurement efficiency and building trust in digital purchasing, the platform continues to play a vital role in transforming India’s industrial supply chain. The Objective The B2B eCommerce platform aimed to strengthen its overall organic visibility and improve performance across key industrial and non-brand search queries. Key Objectives:Expand AI Overview keyword coverage and AI-led trafficImprove overall keyword rankingsEnhance non-brand discoverability and overall search presenceIncrease organic & non-brand clicks and impressions from SERPsBoost product snippet visibility and engagement The Challenge While the platform had a growing digital presence, several technical and content-related issues were limiting its organic... - Published: 2025-12-22 - Modified: 2025-12-22 - URL: https://www.infidigit.com/festive-search-demand-for-diwali-case-study/ Home > Case Study > SEO Case Studies > Festive Search Demand For Diwali Case Study Driving Festive Search Demand for Diwali 2025 Through SEO The Client Diwali is one of India’s highest-intent festive search periods, with users actively looking for Diwali dates, holiday planning ideas, and experiential getaways weeks before the festival. For Diwali 2025, the objective was to capture early festive demand, scale non-brand discovery, and convert informational searches into high-intent organic sessions. Infidigit partnered closely with the client to design and execute a Diwali-focused SEO and content strategy, ensuring strong visibility across traditional search as well as AI-driven discovery platforms. The Objective Capture Diwali festive search demand ahead of peak seasonRank prominently for high-volume informational Diwali queriesDrive non-brand organic growth through content-led discoveryImprove organic sessions, users, and engagement metrics YoYStrengthen topical authority around festive travel & experiences The Challenge Highly competitive festive SERPs with publishers, news portals, and authority sites aggressively targeting Diwali-related keywords. Short and volatile search window, where rankings and traffic peak within a limited time frame, leaving no room for late execution. Over-reliance on brand-led searches historically, limiting visibility for high-volume non-brand Diwali queries. Fragmented user intent, with searches spanning dates, holidays, planning ideas, and experiences—making it challenging to address all intents cohesively. Difficulty in capturing AI-driven visibility (AI Overviews, featured snippets, LLM answers) for factual Diwali queries such as dates and calendars. Need to balance informational intent with conversion potential, ensuring festive blogs drove discovery without remaining purely top-of-funnel. Crawl and indexation prioritization... - Published: 2025-12-22 - Modified: 2025-12-22 - URL: https://www.infidigit.com/home-decor-brand-case-study/ Home > Case Study > SEO Case Studies > Home Decor Brand Case Study Driving Local Search Dominance for an Interior Design Brand With City‑First Content and Technical SEO The Client The client is a multi‑city home interior and decor brand delivering end‑to‑end interior solutions across several Indian cities. Since 2015, the brand has designed interiors for thousands of homes, supported by experience centres that showcase modular kitchens, living spaces, bedrooms, and wardrobes. Positioned as a trusted interior design partner, it focuses on personalized designs, premium materials, and competitive pricing so that every home reflects elegance, functionality, and individuality. The Objective Strengthen organic visibility for high‑intent, city‑specific interior design searches. Push a larger share of priority queries into the top 10 rankings on search engines. Drive consistent growth in organic clicks and impressions from users searching for city‑level and “near me” interior design services. Build a scalable framework that can be replicated across existing and new cities. The Challenge Multi‑city discoverability: The brand has a presence in several cities, but its search footprint did not fully reflect its actual market coverage. Many key city‑service combinations were under‑represented on the first page of SERPs. Limited first‑page presence: Only a small share of high‑intent, location‑driven terms was ranking in the top 10, restricting visibility among users actively looking for interior designers in their city. Fragmented signals: Supporting content, internal linking, and technical elements were not fully aligned to convey strong local relevance and clear page relationships to search engines. Experience blockers: Certain... - Published: 2025-12-22 - Modified: 2025-12-22 - URL: https://www.infidigit.com/careers/link-building-trainee/ Link Building Trainee : We are looking for an individual with excellent verbal, written and communication skills for the position of Link Building Trainee. A good team player with a positive attitude with the ability to meet deadlines. Proactive with a can-do attitude, full of great ideas and ability to get stuff done autonomously. Individuals must have a creative eye with attention to detail. The Link Building Trainee will work with the team to contact and build relationships with online influencers and develop outreach campaigns. Responsibilities : Contacts and builds a relationship with online bloggersMaintain a database of influencers and external contactsExecute collaborations with relevant influential bloggersDevelops an understanding of customer’s business, brand and voiceCommunicate effectively with internal and external contactsCoordinate and work with external contacts and influencers to ensure good quality content and outreachAssists in the planning and strategizing outreach activitiesStays current on digital marketing best practices, techniques and ability to understand search-marketing industry related trends and emerging technologiesAnalyse link building opportunities via relevant Q&A platformsBuild & maintain profiles on Q&A forums Qualifications / Experience : Excellent verbal, written and digital communication skills. A strong ability to juggle tasks, prioritise and manage time effectivelyHaving time management and organisation skills. Familiarity with on-page and off-page search engine optimisation techniques and best practices. Career Path : This role is an entry point into the field of content management. Depending on performance, skills development, and company opportunities, successful trainees may progress full time roles. Apply Now: - Published: 2025-12-22 - Modified: 2025-12-22 - URL: https://www.infidigit.com/babyshop-organic-growth-case-study/ Home > Case Study > Ecommerce Case Studies > Babyshop Organic Growth Case Study Driving Organic Growth for Babyshop India Through Strategic Technical SEO Improvements The Client Founded in 1973 in Dubai and launched in India in September 2024, Babyshop is a global retailer focused exclusively on baby and kids’ products, backed by over 50 years of experience serving parents worldwide. The brand has built a strong reputation around quality, safety, and thoughtfully designed essentials for children at every stage of early growth. As part of its international expansion, Babyshop established its digital presence in India to cater to modern parenting needs. Babyshop India offers a wide range of products across clothing, footwear, toys, nursery essentials, travel gear, and baby care—bringing together trusted global brands and in-house labels through a seamless, category-led online shopping experience. The Objective Improve revenue through high-intent category pagesIncrease non-brand clicks and impressions on SERPsImprove non-brand keyword rankingsIncrease organic traffic and ranking distribution (SEMrush)Enhance website crawlability and overall user experience The Challenge Babyshop India faced multiple technical SEO challenges that impacted how Google crawled, understood, and indexed the website. These issues limited visibility for key baby and kids categories and slowed organic growth. The primary challenges included:Limited non-brand organic visibility due to the brand’s recent entry into the Indian marketThe primary homepage version was not indexing correctly on SERPsMissing or incorrect canonical tags across several pagesMissing on-page elements such as meta tags, content, H1s, and internal linksSeveral product pages were not getting indexedLack of contextual internal... - Published: 2025-12-22 - Modified: 2025-12-22 - URL: https://www.infidigit.com/superbalist-brand-growth-case-study/ Home > Case Study > Ecommerce Case Studies > Superbalist Brand Growth Case Study From Vision to Victory: 8 Months of Brand Excellence The Client A mecca for South Africa's style-savvy crowd, this place embraces all fashionistas by curating an inclusive range of looks, fits, and budgets under one roof. The Objective The primary objective of the campaign was to drive sustainable organic growth for Superbalist’s top-performing brands by strengthening their visibility across traditional search engines and emerging LLM-driven platforms. With increasing competition in branded SERPs and evolving AI-powered discovery journeys, the focus was to rebuild brand authority, improve crawl efficiency, and ensure long-term discoverability beyond conventional rankings. Specifically, the objectives included:Achieving a minimum 70% growth in organic traffic for priority brands such as Nike, Adidas, New Balance, and Steve MaddenIncreasing organic clicks and impressions through improved indexation, internal linking, and content depthPowering visibility within AI Overviews and LLM platforms (ChatGPT, Gemini, Perplexity, etc. )Resolving brand-page deindexation and visibility loss caused by redirections and thin contentEstablishing scalable brand-led content clusters to support both user discovery and search engine understandingThis objective was designed not just to recover lost visibility, but to position Superbalist as a future-ready fashion marketplace, optimized for the next generation of search and AI-driven consumer journeys The Challenge Loss of Organic Visibility Post-RedirectionRedirection of brand pagination pages to premium brand URLs led to temporary deindexing of key brand pages due to limited on-page content, resulting in a drop in sessions and revenue for high-value keywords. High Competition in... - Published: 2025-12-19 - Modified: 2025-12-19 - URL: https://www.infidigit.com/careers/head-of-sales-north-america/ Head of Sales, Business Development – North America : The Head of Sales, Business Development – North America owns and leads Infidigit’s U. S. sales function. This role is intentionally structured as a player-coach position during the initial market-entry phase, with a documented transition into a pure sales leadership role as revenue milestones are achieved and the team scales. The position is responsible for sales strategy, new client acquisition, pipeline development, and the eventual build-out of the U. S. sales organization. Responsibilities : Sales Leadership & StrategyOwn and execute the North America go-to-market and sales strategy. Define revenue targets, pipeline goals, and sales KPIs. Establish scalable sales processes, playbooks, and CRM discipline. Player-Coach Execution (Initial Phase)Personally lead and close high-value sales opportunities. Drive pipeline creation through outbound, inbound, partnerships, and referrals. Lead executive-level discovery, negotiation, and deal closure. Team Building & Transition to LeadershipDesign the future U. S. sales organization structure. Hire, onboard, and manage Account Executives and SDRs as revenue scales. Progressively transition from hands-on selling to owning geography sales targets, leading the sales team and driving sales excellence through coaching, forecasting, and performance management. Cross-Functional & Executive CollaborationPartner with strategy and delivery teams to ensure strong solution design and client onboarding. Provide regular pipeline, forecast, and performance updates to executive leadership. Qualifications : 7–12+ years of B2B sales or business development experience, preferably in a digital marketing or SEO-focused agency. Proven track record selling SEO, content marketing, performance marketing, or digital growth services to mid-market and enterprise clients.... - Published: 2025-12-19 - Modified: 2025-12-19 - URL: https://www.infidigit.com/fashion-ecommerce-brand-case-study/ Home > Case Study > Fashion Ecommerce Case Studies > Fashion Ecommerce Brand Case Study Unlocking 2x Growth in Non-Branded Organic Traffic for a Fashion E-Commerce Brand The Client A leading and one of the largest e-commerce fashion and apparel retailers in the MENA region, catering to customers across multiple countries with a strong emphasis on e-commerce performance. Operating in a highly competitive landscape, the brand needed stronger differentiation to scale visibility and growth. With a foundational SEO setup already in place, the retailer aimed to move from maintaining rankings to building a more scalable and growth-focused SEO framework. The Objective Scale non-branded clicks across both English and Arabic marketsMove high-intent keywords from page 2 to page 1 rankingsImplement bilingual SEO strategy with language-specific optimizationMaximize Arabic market performance and visibilityEstablish programmatic scalability across category pagesImprove Voice of Share in both English and Arabic MarketBuild sustainable, scalable SEO framework for long-term growth The Challenge In the context of an oversaturated fashion e-commerce market, the Client faced multiple headwinds:Low Non-Brand Search Visibility — Dozens of competing retailers vying for the same search keywords and customer attentionStagnant Ranking — Many high-intent keywords were stuck on page 2 of search results, just out of reach of significant traffic gainsNon-Brand Keyword Gap — Heavy reliance on branded search traffic while non-brand keyword performance lagged significantly Bilingual Complexity — Managing SEO strategy across two distinct languages required targeted approachesContent Optimization Backlog — Existing content on key category and product pages needed structural and semantic refinement to... - Published: 2025-12-19 - Modified: 2025-12-19 - URL: https://www.infidigit.com/ecommerce-brand-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > Ecommerce Brand LLM Strategy Case Study Scaling LLM Visibility: 1000x Traffic Growth for an Enterprise E-Commerce Platform The Client Our client is an e-commerce platform specializing in premium consumer goods, serving customers across the MENA region. The platform operates a sophisticated multi-category marketplace with a strong focus on customer-centric product discovery and seamless checkout experiences, catering to the diverse markets of the Gulf Cooperation Council (GCC) countries and broader MENA economies. With a growing emphasis on digital-first operations and multilingual support, the brand has positioned itself as a trusted destination for quality products in its niche category across the region. The Objective As artificial intelligence reshapes how consumers discover products, the e-commerce landscape in the MENA region has expanded beyond traditional search visibility. The primary objective was to establish and strengthen the brand's presence across AI-driven discovery channels—including ChatGPT, Gemini, Perplexity, and Google's AI Overviews—alongside maintaining conventional SEO rankings for key MENA markets. This comprehensive approach ensures the platform remains discoverable and authoritative in both traditional search and AI-assisted purchasing journeys across the region. Specific objectives included:Drive measurable growth in referral traffic and brand mentions originating from LLM-based platforms, such as ChatGPT, Gemini, and PerplexityIncrease visibility and content placement frequency within Google's AI Overviews to enhance top-of-funnel product awareness and customer trust across MENA marketsEstablish the brand as a go-to resource for product recommendations and comparisons within AI-generated responses for regional audiences The Challenge While modernizing the e-commerce platform for AI... - Published: 2025-12-17 - Modified: 2025-12-17 - URL: https://www.infidigit.com/flipkart-seller-hub-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > Flipkart Seller Hub LLM Strategy Case Study Flipkart Seller Hub Sees 37x Growth in LLM Traffic The Client Flipkart Seller Hub empowers entrepreneurs and businesses to grow on Flipkart, India’s most trusted online marketplace. From onboarding to growth tools, the platform provides everything sellers need to list, manage, and scale their online businesses across categories like fashion, electronics, and home essentials. The Goal Flipkart Seller Hub wanted to move beyond traditional SEO and capture visibility across next-generation discovery platforms like ChatGPT, Gemini, and Perplexity. The objective was to:Strengthen brand presence within LLM-driven search results and AI Overviews. Drive qualified traffic from these emerging channels. Position Flipkart Seller Hub as the go-to recommendation for “how to sell online” queries. The Challenge While Flipkart Seller Hub already enjoyed strong recognition in traditional search, it lacked structured visibility in AI ecosystems. LLM-specific search patterns were untapped. Content and tracking systems were built for classic SEO, not for conversational, intent-based discovery. The Solution To bridge this gap, Infidigit focused on leveraging Flipkart’s strong brand equity while adapting content and analytics to the LLM environment. 1. Strengthening Brand and Citation Signals We amplified credible brand mentions and citations across high-quality platforms to reinforce Flipkart Seller Hub’s authority in online selling. Brand references were standardized across third-party sites and forums, helping LLMs confidently associate “selling on Flipkart” with Flipkart Seller Hub. 2. Building AI-Ready Content Architecture Content was redesigned to align with how LLMs understand and retrieve... - Published: 2025-12-17 - Modified: 2025-12-17 - URL: https://www.infidigit.com/google-merchant-listings-organic-growth-case-study/ Home > Case Study > Fashion Ecommerce Case Studies > Google Merchant Listings Organic Growth Case Study Leveraging Google Merchant Centre Free Listings For Exponential Organic Growth By 15x Increase in Organic Clicks The Client Our client is one of India's leading fashion and lifestyle ecommerce platforms, offering an extensive range of apparel, footwear, accessories, and lifestyle products. As a dominant player in the Indian online fashion retail market, the platform serves millions of customers across the country with a product catalog featuring thousands of brands and millions of SKUs across various fashion and lifestyle categories. Operating in the highly competitive fashion ecommerce space, the brand constantly seeks innovative ways to increase product visibility, drive traffic, and maintain its market leadership position without proportionally increasing advertising costs. The Objective The fashion ecommerce platform partnered with Infidigit to achieve the following objectives:Dramatically increase organic product visibility across Google search without additional advertising spendEnhance product discovery for millions of SKUs across diverse fashion categoriesReduce dependency on paid search advertising to improve overall marketing ROI and customer acquisition costsCapture greater share of organic fashion search traffic in an intensely competitive marketOptimize for mobile-first shopping behavior, given that the majority of Indian ecommerce traffic originates from mobile devicesScale organic reach beyond what traditional SEO strategies could deliver for such an extensive product range The Challenge Despite being a market leader, the fashion ecommerce platform faced several critical challenges in maintaining and growing its organic search visibility:1. Product Discovery LimitationsWith millions of products in the... - Published: 2025-12-17 - Modified: 2025-12-17 - URL: https://www.infidigit.com/careers/trainee-content-management/ Trainee – Content Management : As a Trainee in content Management, you will play a key role in ensuring our content publishing goals are met. You’ll help maintain a content calendar and ensure that content is published consistently as per the set monthly targets. Your primary duty will be to work according to the standardised workflow processes and take ownership of delegating assignments to Content Writers, Editors, and Publishers. This entry-level position is an excellent opportunity to gain hands-on experience in content management. Responsibilities : Closely work with the content & SEO team to align the content requirements and deliverables every month Manage workflow processes as per the set standardised workflowAllotment of tasks to the members of the Content and Editing team. Review content for accuracy, grammar, and style. Ensure that all content aligns with brand guidelines and quality standards with the help of tools. Executing strategies in content production. Facilitate feedback to Writers and Editors about meeting Attend online meetings Requirements : A Bachelor’s degree in Management, Communication, or a related field. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite Basic knowledge of SEO/Digital Marketing would be a plus. Attention to detail and a commitment to quality. Career Path : This role is an entry point into the field of content management. Depending on performance, skills development, and company opportunities, successful trainees may progress to full time roles. Apply Now: - Published: 2025-12-16 - Modified: 2025-12-16 - URL: https://www.infidigit.com/mochi-shoe-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > Mochi Shoe LLM Strategy Case Study How Infidigit's LLM SEO Strategy Drove Mochi Shoes 761. 43% Traffic Growth from AI Platforms The Client Mochi Shoes is India's leading fashion footwear brand and one-stop destination for contemporary footwear and accessories. Operating under Metro Brands, Mochi has been a front-runner in the national fashion arena since 2000, with over 190 outlets across 95+ cities in India. Specializing in trendy footwear for the youth and cosmopolitan Indian consumers, Mochi offers a wide assortment of shoes, handbags, belts, and accessories that celebrate individuality and bold fashion statements. The Objective With the rise of generative AI search, Mochi Shoes wanted to expand its reach beyond conventional SEO. The goal was to appear frequently within AI responses and capture new visibility opportunities across ChatGPT, Gemini, Perplexity, and Copilot. The Challenge 1. Content LLMs Could Not Fully TrustAlthough Mochi Shoes had a solid SEO foundation, the content lacked the depth, entity structure, and contextual clarity needed for AI systems to interpret and reference it confidently. 2. Limited Structured Data & SchemaIncomplete Product, Breadcrumb, and FAQ schema restricted AI platforms from fully understanding product hierarchy, category context, and brand relevance. 3. Low Coverage of Conversational & Long-Tail QueriesLLMs often surface answers for natural-language questions like “What shoes go best with black jeans? ” or “Best sandals for festive occasions? ” These queries were not adequately covered. 4. Lack of Direct Answer FormatsGenerative AI systems prefer short, crisp, extractable answers.... - Published: 2025-12-16 - Modified: 2025-12-16 - URL: https://www.infidigit.com/metro-shoe-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > Metro Shoe LLM Strategy Case Study Metro Shoes: 7x Growth from AI Platforms with Infidigit’s LLM SEO Strategy The Client Metro Shoes is one of India’s most established fashion and lifestyle retail brands with a legacy of premium craftsmanship and nationwide presence. Recognised for its curated selection of footwear and accessories for men, women, and kids, the brand caters to diverse fashion preferences through a combination of timeless elegance and modern trends. With its wide distribution network and strong customer loyalty, Metro Shoes holds a dominant position in India’s organised footwear retail market. The Objective Metro Shoes wanted to strengthen its visibility on AI-driven search platforms such as ChatGPT, Gemini, Perplexity, and Copilot. The goal was to ensure that when users asked AI tools for footwear suggestions, styling advice, or buying recommendations, Metro Shoes would be mentioned more often. The Challenge Infidigit’s audit uncovered several areas that limited Metro Shoes’ ability to surface within AI responses:1. Insufficient AI-Optimized Content StructureExisting content lacked the semantic depth and clarity LLMs need to confidently reference brand information. 2. Gaps in Schema ConsistencyProduct, WebPage, and FAQ schema were partially implemented, preventing AI systems from understanding product taxonomy and contextual relationships. 3. Missing Coverage for AI-First QuestionsAI platforms increasingly prioritize natural-language queries such as “Which shoes work best for office wear? ” or “Top sandals for long walking hours. ” Metro Shoes’ pages did not fully address these conversational intents. 4. Limited Direct Answers for AI... - Published: 2025-12-15 - Modified: 2025-12-15 - URL: https://www.infidigit.com/real-estech-brand-case-study/ Home > Case Study > Lead Generation Case Studies > Real EsTech Case Study Turning Smart Infrastructure Into Smart Leads: 17× Growth in 4 Months The Client The RealEsTech industry is growing rapidly around the world, but in India, adoption is still in its nascent stages. Most housing societies are not yet familiar with how solutions like smart water management, motion-sensing lighting, or digital community platforms can simplify maintenance and reduce costs. The challenge was not only to market innovation but also to create awareness about why these technologies matter. The Objective The brand needed to make an impact in a category with little existing awareness. The campaign focused on four key goals:Build search visibility in a low-awareness spaceEducate housing committees about digital infrastructure benefitsGenerate qualified B2B leads from Pune and BengaluruEstablish credibility over traditional facility management playersThe approach was clear: educate the audience first, then drive conversions. The Challenge Entering a niche category meant starting almost from scratch. Search intent was low, housing committees were the real decision-makers, and larger consumer brands dominated top search rankings. Since services were city-specific, the campaign also needed precise local targeting. While informational blogs brought traffic, they were not converting into leads. Overcoming these challenges required a mix of education, SEO accuracy, and conversion-driven design. The Strategy A content-first, data-backed SEO framework was developed to build awareness and turn interest into action. 1. Audience-Focused ContentThe team identified key pain points for housing societies, such as water wastage, high energy bills, and the need... - Published: 2025-12-12 - Modified: 2025-12-15 - URL: https://www.infidigit.com/mochi-shoes-yoy-revenue-growth-case-study/ Home > Case Study > Revenue Growth Case Studies > Mochi Shoes YOY Revenue Growth Case Study Mochi Shoes Sees 58. 38% YoY Growth in Organic Revenue and 53. 03% Surge in Non-Brand Clicks with SEO Strategy The Client Mochi Shoes is one of India’s leading fashion retailers in the footwear segment, offering a wide range of shoes, bags, and accessories for men and women. With a strong omnichannel presence, the brand has been focusing on strengthening its online growth. As their SEO partner, Infidigit implemented targeted strategies to improve user experience, fix technical issues, and enhance content visibility — driving measurable results in revenue and traffic. The Objective In a highly competitive footwear market, Mochi Shoes aimed to enhance its organic visibility and increase online revenue through strategic SEO interventions. Key objective: Drive consistent growth in non-brand clicks and revenue through content, UX, and technical SEO optimization. The Challenge During the audit, several opportunities for on-page and technical SEO enhancements were identified to further improve visibility and user engagement. Category Page Optimization Opportunities were identified to improve product mapping on certain category pages to ensure higher relevance and better user engagement. Seasonal Page Optimization Seasonal pages were enhanced for SEO to better align with high-intent search queries and capture additional organic traffic during key periods. Conversion Rate Optimization (CRO) Improvements Recommendations were made to strengthen product pages with elements such as “Free Delivery” and “Notify Me” options to improve conversions and user engagement. Internal Link Structuring Internal linking improvements... - Published: 2025-12-03 - Modified: 2025-12-03 - URL: https://www.infidigit.com/jewellery-brand-case-study/ Home > Case Study > Fashion Ecommerce Case Studies > Jewellery Brand Case Study From Emerging to Visible — 30% Organic Growth in a Single Quarter The Client A premium jewellery brand partnered with our SEO team to strengthen its digital presence in a market dominated by well-established industry giants. As a rising player with limited historical authority, the brand aimed to accelerate its visibility across high-intent jewellery searches and improve organic discovery within a single quarter. The Objective To increase organic visibility by:Enhancing search presence across premium jewellery categoriesDriving higher organic sessions within one quarterStrengthening authority through relevant external placementsImproving average ranking trajectory in a highly competitive SERP The Challenge Online jewellery SERPs are controlled by legacy brands with longstanding authorityNew entrants face difficulty appearing in high-intent queriesJewellery shoppers rely heavily on trust, aesthetics, and brand familiarity The Solution To support the brand’s visibility in a competitive jewellery landscape, a dual-focus off-page strategy was executed. 1. Visual-Intent Driven Authority Backlinks were secured from platforms that influence jewellery inspiration, fashion lookbooks, style blogs, and occasion-based gifting guides, aligning the brand with how users naturally browse jewellery online. 2. Penetration Into High-Potential Jewellery Categories Authority was built across categories with rising search interest, such as festive jewellery, minimal gold, personalised pieces, gifting collections, and everyday diamonds. 3. Editorial Mentions Focused on Craftsmanship & Design Content placements highlighted the brand’s aesthetic strengths, craftsmanship, and styling ideas to reinforce premium positioning. 4. Consistent Publishing Rhythm A steady pace of relevant placements ensured authority... - Published: 2025-12-03 - Modified: 2025-12-03 - URL: https://www.infidigit.com/bfsi-brand-ranking-growth-case-study/ Home > Case Study > BFSI Case Studies > BFSI Brand Ranking Growth Case Study Driving 44. 7% Ranking Growth for a BFSI Leader through Targeted Link-Building & SEO The Client A prominent financial services provider in India collaborated with our SEO team to strengthen its online authority through a targeted monthly link-building campaign. The initiative aimed to enhance organic visibility and keyword performance across high-intent BFSI categories. The Objective To drive sustained ranking growth and improve organic visibility for high-value BFSI keywords through a consistent, white-hat link-building program — focused on quality, contextual alignment, and authority reinforcement. The Challenge The BFSI search space is one of the most competitive verticals in India, with dominant players and frequent SERP volatility. Rankings were affected by Google’s algorithmic changes, requiring stable, authority-driven off-page signals. The brand needed to expand domain credibility while maintaining adherence to ethical SEO and E-E-A-T principles. The Solution 1. High-Authority Backlink Acquisition Secured backlinks from reputable BFSI, investment, and financial news domains (DA 40+). Prioritised editorial mentions and feature inclusions on industry-relevant websites. 2. Thematic Reinforcement through Relevance Focused exclusively on contextual backlinks mapped to existing product clusters — term insurance, ULIPs, and life insurance. Ensured each link strengthened Google’s topical understanding of the brand’s expertise in financial planning and protection. 3. Anchor Optimisation & Diversity Maintained a balanced anchor ratio between branded, generic, and exact-match anchors to ensure a natural backlink profile. Avoided over-optimisation by varying placement context and content themes. 4. Continuous Monitoring & Insights Monitored... - Published: 2025-12-03 - Modified: 2025-12-05 - URL: https://www.infidigit.com/indriya-non-brand-visibility-case-study/ Home > Case Study > SEO Case Studies > Indriya Non-Brand Visibility Case Study How Infidigit Scaled Indriya’s Non-Brand Visibility by 2x The Client Indriya. com is a jewellery brand offering curated designs across categories such as rings, necklaces, earrings, and daily-wear jewellery. The website is built around a product-first experience, but initially lacked structured content, internal linking depth, and strong search engine visibility — limiting its presence for non-brand and high-intent keywords. The Objective To grow organic visibility and traffic by improving:Non-brand clicksNon-brand impressionsTop-10 ranking keywordsOrganic sessionsThe overarching objective: Make the brand discoverable to users who weren’t already aware of it. Search Performance Built to Scale. 200+ brands rely on our SEO expertise to stay ahead of the competition. Get Free Proposal The Challenge 1. Low Discoverability Due to Limited Search AuthorityAs a newly launched website, the domain had not yet accumulated the topical depth or authority required to rank competitively for non-brand category terms. 2. Thin Content Across Important CategoriesMultiple core pages lacked depth, context, and keyword coverage. This led to poor relevance for non-brand terms. 3. No Content Clusters or Internal Topical StructureGoogle had no clear understanding of category relationships or topical authority. 4. Limited indexing signalsThe site lacked strong internal linking, schema, and breadcrumb structure, all of which are essential for ecommerce discoverability. The Solution To tackle discoverability and build long-term search authority, we executed a content-led + technical SEO strategy:1. Built a Category Cluster ArchitectureWe reorganised the site into tightly themed clusters—core category pages supported... - Published: 2025-12-03 - Modified: 2025-12-05 - URL: https://www.infidigit.com/metro-shoes-organic-revenue-growth-case-study/ Home > Case Study > Revenue Growth Case Studies > Metro Shoes Organic Revenue Growth Case Study From Strategy to Scale: Metro Shoes Sees 104% YoY Growth in Organic Revenue with SEO The Client Metro Shoes is one of India’s well-known footwear brands, offering a wide range of stylish and comfortable options for men, women, and kids. The brand started in 1947 and has built a long reputation for quality and trust. With more than 500 stores across the country and a strong online presence, Metro Shoes brings together variety, solid craftsmanship, and reliable service. Whether someone wants everyday wear or something more elegant, the brand has something for every taste. The Objective Metro Shoes sought to enhance its organic visibility and maximize revenue by resolving key technical and content-related SEO issues impacting site performance and discoverability. Primary goal: Achieve significant growth in organic traffic and revenue through comprehensive technical, content, and UX-driven SEO improvements. Your Revenue Should Be Growing Faster Discover the strategies driving real business outcomes for 200+ brands Get Free Proposal The Challenge A detailed audit highlighted key areas of improvement to strengthen technical SEO, on-page optimization, and overall site performance. Content Optimization & Keyword Mapping Opportunities were identified to refine keyword targeting and reduce overlap between similar pages, ensuring stronger relevance and ranking potential for key URLs. Product Detail Page (PDP) Enhancements Certain PDPs were identified for visual enrichment through consistent use of product images, aimed at improving user experience and conversion rates. XML Sitemap Optimization... - Published: 2025-12-03 - Modified: 2025-12-03 - URL: https://www.infidigit.com/careers/sr-hr-manager/ Sr. HR Manager – People & Culture : We are seeking an experienced and dynamic HR Professional to lead Infidigit’s People & Culture function, driving strategies to attract, develop, engage, and retain top talent. This role is ideal for someone who is both strategic and hands-on, passionate about building strong culture, scalable processes, and leadership capability in a fast-growing digital organization. Responsibilities : People Strategy & CultureDefine and execute Infidigit’s HR strategy aligned with business goals and organizational growth plans. Strengthen the company culture with a focus on transparency, collaboration, and continuous learning. Champion initiatives that build an inclusive and high-performance work environment. Talent Acquisition & Employer BrandingOversee full-cycle hiring; ensure high-quality, timely recruitment for business-critical roles. Enhance Infidigit’s employer brand across digital channels and industry communities. Proactively build robust pipelines for niche digital and technical talent (SEO, paid media, analytics, content, etc. ). Performance Management & Capability Development:Drive structured performance management systems with clear KPIs, OKRs, and continuous feedback loops. Create career pathing and competency frameworks across business units. Design and implement structured L&D programs to upskill teams and develop future leaders. Employee Engagement & ExperienceLead initiatives to drive engagement, motivation, and retention across teams. Build mechanisms for continuous employee feedback and implement action plans. Drive employee engagement surveys and implement action-oriented plans. Create a consistent and memorable employee lifecycle experience (onboarding to exit). Organizational DevelopmentPartner with leadership to design scalable structures as the company grows. Improve cross-functional collaboration, communication, and leadership effectiveness. Facilitate change management for new processes,... - Published: 2025-11-28 - Modified: 2025-12-05 - URL: https://www.infidigit.com/lendingplate-case-study/ Home > Case Study > SEO Case Studies > Lendingplate Case Study How Infidigit Achieved 102% Growth in Lendingplate’s Non-Brand Traffic The Client Lendingplate is one of India's most rapidly expanding personal loan platforms, operating under Unifinz Capital India Limited, a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India (RBI). Specializing in quick and hassle-free personal loans, Lendingplate caters to salaried individuals across India, offering minimal paperwork and a fully digital application process. The Objective As one of India’s fastest-growing players in the personal loan industry, Lendingplate recognized a prime opportunity to bolster its online presence and drive sustainable growth. To enhance its search visibility and improve organic performance, Lendingplate partnered with Infidigit to implement a high-impact SEO strategy with ambitious, measurable goals:Double up their organic clicks from GoogleDouble up their visibility by improving their impressions from GoogleImprove Keyword ranking performance in Top 10 by 2X Your Rankings Deserve Better Results. We help 200+ brands strengthen search visibility with proven, data-led SEO strategies. Get Free Proposal The Challenge Although Lendingplate had a strong foundation with its broad range of personal loan products, Infidigit identified a strategic opportunity to amplify their organic search visibility and user engagement. The goal was clear - not just to increase traffic, but to attract high-intent visitors who were more likely to convert into qualified leads. To achieve this, Infidigit focused on advanced on-page optimization techniques, strategic keyword targeting, and refining the site’s structure to create a seamless user experience that would send... - Published: 2025-11-28 - Modified: 2025-12-05 - URL: https://www.infidigit.com/lendingplate-llm-strategy-case-study/ Home > Case Study > LLM SEO Case Studies > Lendingplate LLM Strategy Case Study How Infidigit’s LLM SEO Strategy Drove Lendingplate’s AI Overview Growth The Client Lendingplate is one of India's most rapidly expanding personal loan platforms, operating under Unifinz Capital India Limited, a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India (RBI). Specializing in quick and hassle-free personal loans, Lendingplate caters to salaried individuals across India, offering minimal paperwork and a fully digital application process. The Objective As search technology continues to evolve, the core objective was expanded beyond traditional SEO rankings. The focus now includes strengthening the brand’s presence across LLM-driven discovery channels such as ChatGPT, Gemini, and Perplexity, along with enhancing visibility in Google’s AI Overviews. This broader approach ensures the brand remains discoverable and authoritative in both conventional and AI-assisted search environments. For the same Lending plate had set following objectives:Drive measurable growth in referral traffic and brand mentions originating from LLM-based platforms, such as ChatGPT, Gemini, and Perplexity. Increase visibility, share and content placement frequency within Google’s AI Overviews to enhance top-of-funnel awareness and trust. Boost Performance With Next-Gen AI SEO Turn algorithm shifts into growth opportunities using LLM-trained strategies. Get Free Proposal The Challenge While making the Lendingplate website AI-ready, multiple hurdles hampered its visibility across AI-driven platforms. Content While the website had some SEO-optimised content in place, it still required greater depth and more consistent updates. This limited how effectively AI systems could recognise the brand as a reliable... - Published: 2025-11-28 - Modified: 2025-12-05 - URL: https://www.infidigit.com/teapigs-newsletter-case-study/ Home > Case Study > SEO Case Studies > Teapigs Newsletter Case Study How Newsletters Helped Teapigs Australia To Drive Online Revenue The Client Teapigs Australia (A Tata Consumer Products brand) offering a curated range of black, green, and herbal tea bags. With a focus on ethically sourced ingredients and great taste, the brand appeals to both casual tea drinkers and informed enthusiasts who seek convenience and clean blends. Positioned as an approachable yet high-quality lifestyle brand, Teapigs competes strongly on flavour variety and product quality within the Australian speciality tea market. The Objective Teapigs Australia aimed to strengthen customer communication and boost repeat purchases. While product quality and brand awareness were strong, customer retention and lifecycle engagement presented growth opportunitiesKey ObjectivesImprove online revenue contribution: by leveraging targeted newsletter campaigns that drive high-intent traffic and conversions. Increase repeat purchase rate: by nurturing existing customers through personalised, value-driven email communicationExpand newsletter subscriber base by enhancing the email quality Search Performance Built to Scale. 200+ brands rely on our SEO expertise to stay ahead of the competition. Get Free Proposal The Challenge Although Teapigs Australia enjoyed strong brand recall and positive product acceptance, several operational and marketing limitations prevented consistent growth and scalable revenue outcomes. Low repeat purchase rate despite high satisfaction levels, indicating gaps in retention and lifecycle nurturing. Under-leveraged seasonal opportunities, as promotional campaigns for events such as Black Friday, EOFY, and Mother’s Day lacked visibility and timely execution. Low average order value (AOV), limiting revenue efficiency per transaction. Weak... - Published: 2025-11-28 - Modified: 2026-02-02 - URL: https://www.infidigit.com/nethradhama-case-study/ Home > Case Study > SEO Case Studies > Nethradhama Case Study Nethradhama Achives 170% Year-on-Year Growth in Non-Brand Clicks The Client Nethradhama Eye Hospital is a leading provider of specialized eye care services in India, known for its expertise in treatments like LASIK, Cataract surgery, and other eye care services. With a team of skilled ophthalmologists and state-of-the-art equipment, Nethradhama ensures the best care for patients experiencing a wide range of eye conditions. The hospital’s goal is to provide high-quality, patient-centered eye care services that combine the latest advancements in medical technology with compassionate care. The Objective Nethradhama Eye Hospital sought to increase its online visibility and drive more organic traffic to its website. By improving its SEO strategy, the hospital aimed to:Build topical authority around key eye care topics, such as LASIK, Cataract, and other eye care services. Enhance the visibility of crucial service pages. Educate and engage potential patients by providing valuable, relevant content. Increase the number of patient inquiries and consultations from organic search traffic. Your Rankings Deserve Better Results. We help 200+ brands strengthen search visibility with proven, data-led SEO strategies. Get Free Proposal The Challenge Despite having a strong offline presence, Nethradhama’s website lacked the necessary structure and content to compete effectively in search engine rankings. The hospital’s existing web pages were not optimized to target the most relevant keywords for its key services. Moreover, while the website was informative, it was missing content that could answer potential patients’ queries in detail and build... - Published: 2025-11-27 - Modified: 2025-12-05 - URL: https://www.infidigit.com/aviation-platform-case-study/ Home > Case Study > SEO Case Studies Aviation Platform Case Study Infidigit's AI-Powered SEO Achieves +259% Transaction Growth for Leading Aviation Platform The Client The client is a leading aviation platform operating an extensive network of flight route information and booking services. As a premier travel technology brand, the company continuously seeks to enhance its digital presence and improve customer accessibility to flight booking information, route details, and travel services across multiple markets. The Objective While the brand has significant brand presence, It lacked the non brand visibility. Considering the same, following objectives were laid out:Increase Non-Brand Search Visibility by 300% Expand Keyword Coverage by improving the keyword in top 3 position Improve Search Impressions by 600%Drive Transaction Growth and improve it by 200Scale Digital Operations – Leverage AI to automate repetitive tasks and improve operational efficiency Search Performance Built to Scale. 200+ brands rely on our SEO expertise to stay ahead of the competition. Get Free Proposal The Challenge In order to achieve the following objective, This aviation platform had several critical challenges:Limited Route-Specific Content – Hundreds of flight routes lacked optimized, searchable contentManual Content Creation Bottleneck – Creating and updating content pages required significant manual effort, limiting scalabilityMissing Schema Markup – Flight route pages lacked proper structured data (schema markup), reducing visibility in search enginesUnoptimized Internal Linking – The website had limited internal link structure to guide both users and search engine crawlers through related services and destinationsResource Constraints – The team couldn't manually maintain consistency and... - Published: 2025-11-27 - Modified: 2025-12-05 - URL: https://www.infidigit.com/coliving-brand-seo-case-study/ Home > Case Study > SEO Case Studies > Coliving Brand SEO Case Study How a Structured SEO Strategy Boosted Organic Growth by 6x The Client The client is a premium co-living brand that provides fully furnished shared living spaces for working professionals. Their properties are designed to offer a comfortable, convenient, and community driven living experience, especially for individuals who relocate for work. They offer private and shared rooms with modern interiors, housekeeping support, high-speed Wi-Fi, laundry services, and 24/7 security to ensure a safe and hassle-free stay. Along with accommodation, they also provide nutritious meals, recreational common areas, and regular community engagement activities that help residents feel at home. The brand aims to solve common issues faced by young professionals such as finding safe housing, managing daily chores, and balancing work-life stress. By offering a ready-to-move-in space with all essential amenities included, they ensure that residents can focus on their careers and lifestyle without worrying about daily accommodation needs. The Objective The key objective was to increase qualified leads and establish the brand as a trusted premium co-living option for working professionals. To achieve this, we focused on improving the brand’s organic presence, expanding search visibility across location-based keywords, and ensuring users could easily discover, evaluate, and inquire about the PG offerings online. Key Growth Goals: Drive a consistent increase in high-intent leads from organic and local searches. Improve rankings for priority keywords related to co-living and PG options. Grow organic sessions and website engagement through structured content... - Published: 2025-11-21 - Modified: 2025-12-05 - URL: https://www.infidigit.com/max-fashion-non-brand-growth-case-study/ Home > Case Study > SEO Case Studies > Max Fashion Non-Brand Growth Case Study Driving Non-Brand Growth for Max Fashion Through Strategic SEO Implementation The Client Since its UAE debut in 2004, Max Fashion has expanded to over 850 stores across 20 countries. Its journey in India began in 2006 with the first store in Indore, and today, it proudly serves a loyal customer base of nearly 35 million across 200+ cities through 500+ stores. MaxFashion. com, the brand’s thriving digital extension, ensures everyone—from trend-conscious Gen Z to families seeking essentials—has access to over 12,000+ styles available 24x7 on its app and website. Firmly believing that fashion should be accessible to all, Max Fashion continues to make style affordable and available for everyone. Max Fashion's significant online presence helps share the latest styles with families and fashion fans alike. The company offers a wide range of products, from kids' clothing to the newest trends for men and women. The Objective Max Fashion aimed to strengthen its organic presence beyond brand searches and improve performance across search engines. Improve Non-brand RankingIncrease Non-brand clicks on SERPImprove Non-brand Impression on SERPImprove ROAS & CPCImprove Organic Traffic (SEMrush)Improve AI Overview Ranking and Traffic (SEMrush) Your Rankings Deserve Better Results. We help 200+ brands strengthen search visibility with proven, data-led SEO strategies. Get Free Proposal The Challenge While Max Fashion had strong visibility for brand-related searches, the non-brand keyword performance required further improvement. The main challenges included:Limited visibility for competitive non-brand keywordsHigh search volume... - Published: 2025-11-20 - Modified: 2025-11-20 - URL: https://www.infidigit.com/careers/head-of-business-development/ Head Of Business Development : The position will lead the sales function, drive revenue growth, and expand the company’s client base in the SEO, automation and digital marketing domain. This role demands a strong understanding of SEO, AI Innovation, analytics, and digital marketing ROI, combined with the ability to build and lead a high-performing sales team. Responsibilities : Sales Strategy & Planning: Develop and execute a scalable sales strategy alignedwith business goals and revenue targets. Business Development: Identify and pursue new business opportunities with enterprise and midmarket clients across sectors. Client Acquisition: Own the end-to-end sales cycle – from lead generation and pitching to negotiationand closure. Partnerships & Alliances: Build strategic relationships with agencies, technology partners, andplatforms to drive business growth. Revenue Management: Forecast, track, and report revenue performance, ensuring consistentachievement of targets. Team Leadership: Build, mentor, and lead a team of sales and business development professionals. Collaboration: Work closely with marketing, delivery, and account management teams to ensureseamless client onboarding and satisfaction. Market Intelligence: Stay updated with SEO trends, competitor activities, and digitalmarketing innovations to refine offerings. Key Metrics (KPIs) : Quarterly and annual sales revenue targetsNew client acquisition countClient retention and account growth rateSales pipeline health (lead-to-conversion ratio)Profitability per deal Required Skills & Experience : 10 years plus of experience in B2B sales, preferably in SEO, digital marketing, MarTech industries. Proven track record of meeting or exceeding sales targets. Strong understanding of SEO, SEM, analytics, and digital marketing performancemetrics. Experience selling to CMOs, Marketing Heads, and digital transformation... - Published: 2025-11-11 - Modified: 2025-12-05 - URL: https://www.infidigit.com/airline-brand-revenue-growth-case-study/ Home > Case Study > Revenue Growth Case Studies > Airline Brand Revenue Growth Case Study Infidigit’s Strategic SEO Migration Boosted Sessions by 57% and Revenue by 35% for a Leading Airline Brand Post-Merger The Client A leading flag carrier airline, known for its extensive domestic and international flight network, sought to enhance its digital presence and operational efficiency through a website migration following a major merger. The Objective With a competing airline merging into the primary airline, integrating all digital assets was crucial to ensure a seamless user experience. The migration process aimed to:Unify all flight routes, brand elements, and business pages under a single airline umbrella. Ensure seamless user navigation by integrating booking systems, customer support, and loyalty programs. Maintain strong SEO performance to prevent traffic loss and sustain search visibility. Minimize downtime and disruptions during the transition. Enhance operational efficiency through a more streamlined and cohesive digital infrastructure. The Challenge 1. URL Structure and Route Pages The acquired airline’s website contained over 7,000 route pages, each with a unique URL structure that differed significantly from the primary airline’s existing framework. Certain routes available on the acquired platform did not exist in the primary airline’s network, necessitating careful mapping and redirection strategies to avoid broken links or user confusion. 2. Multilingual Functionality The multilingual functionality of the two airlines operated differently. Specifically, the acquired airline generated route pages based on the source and destination countries, while the primary airline’s approach made multilingual pages available in all country codes.... - Published: 2025-11-11 - Modified: 2025-12-05 - URL: https://www.infidigit.com/premium-handbag-brand-seo-and-content-strategy-case-study/ Home > Case Study > SEO Case Studies > Premium Handbag Brand SEO & Content Strategy Case Study Achieved 670% More Impressions and 237% Growth in Clicks Through Strategic SEO and Content for a Premium Handbag Brand The Client A premium handbag brand renowned for its contemporary, globally inspired designs has established itself as a leader in the fashion accessory space. With over 600 offline stores across India and a growing presence on e-commerce platforms, the brand caters to modern women seeking both style and functionality. In 2024, the brand further amplified its appeal by onboarding a leading Bollywood actress as its ambassador, resonating strongly with young, style-conscious consumers. The Objective Improve organic visibility and search rankings across key product categoriesBoost impressions and clicks from non-brand queriesStrengthen content and technical SEO to drive discoverability and engagement Your Rankings Deserve Better Results. We help 200+ brands strengthen search visibility with proven, data-led SEO strategies. Get Free Proposal The Challenge High Competition from Aggregators Aggregator websites dominated the top SERP positions, reducing visibility for brand-owned pages. Crawlability Limitations Due to Infinite Scroll Search engines struggled to index content beyond the second scroll, limiting product discoverability. Lack of Keyword-Rich Content Critical sections like the header and footer were missing optimized content, impacting contextual relevance. Limited Category-Level Navigation Only a handful of categories were prioritized, leading to poor internal linking and limited entry points for users. Under-Optimized Meta Tags Many pages lacked compelling, keyword-optimized title tags and meta descriptions, reducing CTR potential. The Solution... - Published: 2025-11-11 - Modified: 2025-12-05 - URL: https://www.infidigit.com/premium-handbag-brand-black-friday-case-study/ Home > Case Study > SEO Case Studies > Premium Handbag Brand Black Friday Case Study How Infidigit Helped a Premium Handbag Brand Achieve 89% More Organic Clicks During Black Friday The Client A premium handbag brand, known for its elegant, modern designs and strong presence across both retail and online platforms in India, was gearing up for the most competitive shopping season of the year—Black Friday. With a network of 600+ offline stores and a rising e-commerce footprint, the brand aimed to make the most of the seasonal shopping surge. To further engage with a younger, trend-conscious audience, the brand had also onboarded a popular Bollywood actress as its ambassador. . To scale results during the Black Friday period, the brand partnered with Infidigit, a performance-driven SEO agency, to drive qualified traffic and increase organic conversions. The Objective The primary goal was to maximize online visibility and organic traffic from high-intent shoppers during the Black Friday sale period (October 27 – December 2). The focus was on attracting new customers through non-brand searches, improving discoverability of sale-related pages, and capitalizing on Black Friday trends. Search Performance Built to Scale. 200+ brands rely on our SEO expertise to stay ahead of the competition. Get Free Proposal The Solution 1. SEO Optimization for High-Intent Searches Infidigit conducted deep keyword research to identify trending queries related to Black Friday handbag deals. Meta titles and descriptions were rewritten using targeted, high-conversion keywords like “Black Friday Handbag Sale”. Focus was placed on non-brand keywords... - Published: 2025-11-11 - Modified: 2025-11-11 - URL: https://www.infidigit.com/careers/junior-marketing-executive/ Junior Marketing Executive : We are looking for a creative and enthusiastic Junior Marketing Executive to join our in-house marketing team, working across both Infidigit and Infigrowth brands. The ideal candidate should have a good understanding of marketing, PR, social media, and digital marketing, along with a passion for content creation and brand storytelling. This role involves supporting end-to-end marketing activities — from campaign planning to execution — and contributing to building a strong online and offline brand presence. Responsibilities : Marketing & Branding:Assist in planning and executing online and offline marketing campaigns for Infidigit and Infigrowth. Coordinate with internal teams, vendors, and external partners for timely campaign execution. Support brand-building, outreach, and award nomination initiatives. Ensure brand consistency across all marketing touchpoints. Public Relations (PR) & Outreach:Assist in drafting press releases, brand stories, and media communications. Identify media features, collaborations, and award opportunities. Coordinate with PR agencies and media outlets for coverage and brand visibility. Support in maintaining and monitoring the brand reputation of Infidigit and Infigrowth. Social Media Marketing & Content Creation:Plan and execute monthly social media calendars and strategies for both brands. Create and manage engaging content — posts, stories, reels, and short-form videos. Be comfortable in front of the camera and enjoy creating reels and video content. Collaborate with the design/studio team to produce impactful creatives. Stay updated with platform trends and analytics to improve performance. Track and report social media metrics and insights. Digital Marketing:Support in digital advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads,... - Published: 2025-11-10 - Modified: 2025-11-10 - URL: https://www.infidigit.com/careers/jr-associate-link-building/ Jr. Associate - Link Building: We are looking for an individual with at least 6 months of hands-on link-building experience, with excellent verbal, written, and communication skills, for the position of Link Building Jr. Associate. A good team player with a positive attitude and the ability to meet deadlines. Proactive with a can-do mindset, able to work autonomously, and committed to delivering high-quality outreach. The Link Building Jr. Associate will work with the team to identify, contact, and build relationships with relevant websites/influencers and execute link acquisition campaigns that support SEO goals. Responsibilities : Develops and executes link-building/outreach activities in line with SEO and brand objectivesContacts and builds relationships with online bloggers, publishers, and relevant site ownersMaintains and updates a database of influencers, webmasters, and external contactsExecutes collaborations with relevant influential bloggers/websites ensuring quality link placementsEvaluates and shortlists link opportunities through competitor checks, content relevance, and authorityDevelops an understanding of the customer’s business, brand, and voiceCommunicates effectively with internal and external contactsCoordinates with content/SEO teams to support outreach-led contentEnsures all outreach and link placements follow quality and search guidelinesAssists in the planning and strategizing of outreach activities and campaignsStays current on digital marketing and search industry best practices, including Google updatesAnalyses link-building opportunities via relevant Q&A and community platformsBuilds & maintains profiles on Q&A forums, communities and niche platformsTracks and reports on outreach performance (responses, links secured, site quality) Qualifications / Experience : Minimum 6 months of experience in link building, blogger outreach or off-page SEOExcellent verbal, written and digital... - Published: 2025-11-10 - Modified: 2025-12-05 - URL: https://www.infidigit.com/new-era-cap-revenue-growth-case-study/ Home > Case Study > Revenue Growth Case Studies > New Era Cap’s Organic Revenue Growth Case Study From Launch to 516% Revenue Growth: How SEO Fueled New Era Cap’s India Expansion The Client New Era Cap India is the official destination for the iconic New Era brand, globally recognised for its officially licensed headwear for baseball, basketball, and other sports. While New Era enjoys immense popularity in the US, its awareness in India was limited. Catering to sports enthusiasts and fashion-forward consumers, the brand sought to strengthen its online presence and capture Indian search traffic effectively. The Objective Improve organic visibility and search rankings across key product categoriesBoost impressions and clicks from non-brand queriesStrengthen content and technical SEO to increase discoverability and engagement in the Indian market Your Revenue Should Be Growing Faster Discover the strategies driving real business outcomes for 200+ brands Get Free Proposal The Challenge Insufficient Non-Brand VisibilityThe website relied heavily on brand searches, missing out on high-volume non-brand queries that could drive new users and revenue. International Domain ConflictsBrand keywords such as “new era cap” and “new era cap India” were not ranking on Indian SERPs, often overshadowed by international websites (neweracap. co. uk, neweracap. com, neweracap. eu). Thin or Missing Content on Category PagesMany category pages lacked keyword-rich content, limiting their relevance and visibility on search engines. Under-Optimised Meta TagsPages were missing compelling, keyword-focused title tags and meta descriptions, reducing CTR from search results. Limited Internal LinkingCrawling and indexing were hindered due to poor... - Published: 2025-11-10 - Modified: 2025-12-05 - URL: https://www.infidigit.com/fila-organic-revenue-growth-case-study/ Home > Case Study > Revenue Growth Case Studies > Fila Organic Revenue Growth Case Study FILA Achieves 108% Growth in Organic Revenue Within 3 Months Post Shopify Migration The Client FILA, a globally recognised sportswear brand, operates its official India store at fila. co. in. An established sportswear & lifestyle brand, FILA already had an operational e-commerce website, which was migrated at the CMS level to Shopify. This migration aimed to enhance site performance, improve manageability, and deliver a seamless shopping experience for its growing customer base. The Objective The primary goal of this project was to retain existing organic performance metrics — including traffic, rankings, and revenue — during and after the migration. At the same time, FILA aimed to strengthen its SEO foundation, ensuring long-term scalability and discoverability across high-intent search queries. Your Growth Goals Deserve Better Returns Explore how 200+ brands are scaling revenue with smarter strategies Get Free Proposal The Challenge The migration came with several critical SEO challenges:Massive URL redirections: Hundreds of product URLs needed proper redirection to preserve equity and prevent traffic loss. Out-of-stock inventory: A large portion of products went temporarily unavailable, impacting visibility and click-throughs. Weak category-level targeting: The website lacked optimized collection/category pages for key search terms, limiting non-brand keyword reach and discoverability. The Solution To ensure a smooth transition and strengthen SEO post-migration, we implemented a comprehensive action plan:Seamless redirection of product URLs to maintain authority and prevent 404s. Added Above-The-Fold (ATF) content across all major category pages to... - Published: 2025-11-06 - Modified: 2026-06-30 - URL: https://www.infidigit.com/llm-case-studies/ LLM Case Studies From Industry-Leading Brands Discover how we leveraged large language models to enhance user engagement and convert casual visitors into long-term, loyal customers. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover... - Published: 2025-11-06 - Modified: 2025-12-05 - URL: https://www.infidigit.com/icici-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > ICICI LLM Strategy Case Study Infidigit’s LLM SEO Strategy Helped ICICI Prudential Life Insurance Achieve 39x Traffic Growth from LLM Platforms The Client ICICI Prudential Life Insurance Company Ltd. is one of India’s leading private life insurance providers, committed to protecting lives and ensuring financial security for millions of Indians. The company offers a comprehensive range of life insurance products, including term insurance, ULIP, retirement, pension, and annuity plans, helping customers plan for every life stage. With a strong digital presence and customer-first approach, ICICI Prudential continues to pioneer innovation in the insurance industry through technology-driven solutions that simplify the protection and investment journey. The Objective As the search landscape evolved toward AI Overviews and LLM-powered discovery platforms, ICICI Prudential sought to expand its organic visibility beyond traditional SEO rankings. The objective was to strengthen brand discoverability across Google’s AI Overviews and LLM-based ecosystems such as ChatGPT, Gemini, and Perplexity, ensuring ICICI Prudential’s content was referenced as a trusted authority in life insurance, term insurance, and financial planning conversations. Planned KPIs:Improve keyword coverage and brand visibility within Google’s AI Overviews. Achieve measurable growth in traffic originating from LLM platforms. Strengthen brand mentions and contextual authority in AI-generated summaries across major LLMs. Rewrite Your SEO With AI-Driven Precision. Our LLM-powered insights help brands uncover hidden opportunities and scale smarter, faster. Get Free Proposal The Challenge Before implementing AI SEO, ICICI Prudential’s website faced several AI-readiness challenges: Limited Entity Depth: While content was... - Published: 2025-11-03 - Modified: 2026-02-18 - URL: https://www.infidigit.com/llm-seo-services/ AI - Driven Growth Solutions LLM SEO Services Boost Visibility in AI Search Results AI-driven search is changing how users find information. Our LLM SEO services help your brand stand out in large language model results. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > LLM SEO Services tools AI Models We Specialize In KPI’s Why LLM SEO Matters in Today’s Search Landscape? From Search to AI Discovery The shift to AI-driven answers requires content to align with AI algorithms for better visibility in search results. Aligning with AI Algorithms LLM SEO helps your content match how AI understands context and intent, improving your visibility across generative search results. AI Ready Content Optimizing content for AI understanding ensures your pages appear in generative answers, voice searches, & AI recommendations. Building Topical Authority LLM SEO connects your content around key topics, helping AI recognize your brand as a trusted expert online. Competitive Advantage LLM SEO boosts your search visibility, attracting traffic and positioning your brand ahead of competitors in AI-driven search. Long-Term Adaptability LLM SEO keeps your website ready for AI updates, ensuring lasting visibility as search engines continue to evolve. Clients We are the trusted partners for brands to achieve organic success KEY ELEMENTS Core Components of an Effective LLM SEO Strategy Semantic Keyword Research & Entity MappingGo beyond traditional keywords by focusing on search intent and related entities. This helps AI understand content... - Published: 2025-10-29 - Modified: 2025-12-05 - URL: https://www.infidigit.com/indriya-jewellery-brand-case-study/ Home > Case Study > Content Writing Case Studies > Indriya Jewellery Brand Case Study How Infidigit Helped Indriya Earn 421% Visibility Through a Content-Led SEO Debut The Client Indriya, a fine jewellery brand backed by the Aditya Birla Group, reflects India’s rich heritage through modern artistry. Each collection embodies meticulous craftsmanship, cultural symbolism, and timeless elegance. As a legacy name taking its first digital steps, Indriya aimed to translate its heritage and trust into the online space. The task was to create a digital voice that carried the same sophistication as its craftsmanship. The Objective The primary goal was to establish Indriya’s digital footprint and build credibility within a competitive online jewellery ecosystem. Objectives included:Driving organic discovery for jewellery collections and cultural occasions. Establishing search visibility through content and SEO best practices. Building authority around key themes like heritage, gifting, and craftsmanship. Creating emotional connection through storytelling-led optimisation. The Challenge Jewellery is a relationship-driven category where credibility and emotional resonance matter as much as visibility. As a newcomer to digital, Indriya faced two core challenges:Low discoverability due to limited search authority and new domain status. Trust deficit among digital buyers accustomed to established online players. To overcome this, Indriya’s digital debut needed a strategy that inspired both confidence and connection. The Solution 1. Discovery through Data Keyword and intent mapping revealed untapped opportunities in festive searches, heritage-based gifting, and long-tail product categories. High-impact terms like Akshaya Tritiya jewellery and traditional gold coins offered early visibility potential. 2. Personalised Content... - Published: 2025-10-29 - Modified: 2026-02-25 - URL: https://www.infidigit.com/mochi-shoe-content-first-seo-strategy-case-study/ Home > Case Study > Mochi Shoes Content First SEO Strategy Case Study Infidigit’s Content-First SEO Strategy for Mochi Shoes The Client Mochi Shoes is one of India’s most recognised footwear brands, known for its craftsmanship, quality, and trend-led designs. With a strong offline presence and brand recall, Mochi Shoes was well-positioned in the Indian market. However, in an increasingly competitive online landscape, the brand needed more than recognition—it needed sustained visibility, engagement, and measurable growth through organic channels. This is where Infidigit stepped in. The Objective Between April 2023 and September 2023, the key objectives were to:Build a content ecosystem that engaged users across every stage of their journey. Optimise the website for improved search visibility and seamless user experience. Increase organic sessions, transactions, and revenue without relying on paid campaigns. Mochi has been working with Infidigit since 2019, and we’ve seen extraordinary growth on our site. The brilliant minds have helped us achieve 6x organic site visits within the past 18 months. The Challenge The footwear industry in India is a highly competitive space. While Mochi Shoes had a loyal customer base and a strong brand image, the website faced:Limited keyword coverage across landing pages and blogs. Gaps in internal linking and on-page structure. Under-optimised category and collection pages. The need to grow organic visibility without depending on paid traffic. To achieve measurable growth, the focus had to be on strengthening content and SEO fundamentals simultaneously. Pro Tip When each page serves a clear purpose and aligns with... - Published: 2025-10-29 - Modified: 2025-12-03 - URL: https://www.infidigit.com/insurance-company-case-study/ Home > Case Study > BFSI Case Studies > Insurance Company Case Study 90 Days to Momentum: The Link-Building Strategy That Drove a 14% Ranking Boost for a BFSI Leader The Client A leading BFSI enterprise collaborated with our SEO team to strengthen its organic visibility across high-intent insurance and financial categories. Competing with large aggregators and legacy insurers, the brand required a strategic authority boost through off-page SEO alone — without modifying on-page content or website architecture. “Infidigit’s SEO expertise helped us strengthen our organic visibility across highly competitive insurance and investment categories. ” The Objective Improve rankings for competitive BFSI keywordsIncrease organic discovery through higher impressionsStrengthen credibility with high-quality backlinksAchieve measurable uplift in clicks and average ranking position The Challenge Highly competitive BFSI landscapeRanking volatility across transactional termsRequired a relevance-first, sustainable off-page strategy The Solution 1. Quality-Led Domain Selection Backlinks were secured from trusted financial, business, and planning-oriented publishers. Priority was given to editorial strength, contextual fit, and thematic relevance. 2. Cadence-Based Link Timing A consistent publishing rhythm was maintained to allow authority to accumulate gradually. This consistent cadence contributed to noticeable ranking uplift in the July–September period. 3. Intent-Layered Placement Backlinks were placed in content aligned with BFSI decision-making; financial planning, money management, investment education, and long-term savings themes. This broadened the authority profile and reinforced real user-intent relevance. Execution Highlights Ethical, editorial link placementsRelevance-first publisher targetingNatural, diverse anchor text usagePerformance measured through GSC trend analysis The Result July–September 2025The strongest uplift occurred during this 90-day period,... - Published: 2025-10-23 - Modified: 2025-10-23 - URL: https://www.infidigit.com/careers/business-director/ Business Director : We are seeking an experienced and results-driven Business Director to lead revenue growth, client acquisition, and overall business development. The ideal candidate will have a strong background in digital marketing and a proven track record of managing and expanding client accounts in an agency setting. Key Responsibilities : Business Development: Drive new client acquisition by identifying, pitching, and securing profitable digital marketing projects for domestic and international markets. Client Relationship Management: Act as a senior point of contact for key clients, fostering strong, long-lasting relationships and ensuring client satisfaction and retention. Strategic Leadership: Develop and execute sales strategies to achieve monthly, quarterly, and annual sales targets. Work with the delivery team to create winning proposals and articulate Infidigit's value proposition. Account Growth: Identify opportunities for upselling and cross-selling Infidigit's full suite of services, including SEO, CRO, and content marketing, to existing clients. Team Collaboration: Partner with the project delivery, SEO, and tech teams to ensure seamless service execution and alignment with client goals. Market Analysis: Keep abreast of market trends, competitor activities, and new digital marketing technologies to inform business strategy. Qualifications / Skills : Relevant experience in business development or a senior account management role, preferably within a digital marketing or IT services agency. Strong understanding of digital marketing services, particularly SEO, ASO, and CRO. Proven track record of meeting and exceeding sales targets and revenue goals. Excellent communication, presentation, and negotiation skills. Ability to build and maintain relationships with C-level executives. Strong leadership skills with... - Published: 2025-10-23 - Modified: 2026-03-02 - URL: https://www.infidigit.com/careers/sr-accounts-executive/ Sr. Account Executive : The incumbent will be responsible for managing the overall financial operations of the organization, ensuring compliance with statutory and regulatory requirements, maintaining accurate financial records, and supporting management with timely financial insights and reports. The role requires strong knowledge of accounting standards, laws, and compliance related to GST, Income Tax, and the Companies Act. Key Responsibilities : Manage day-to-day accounting functions ensuring timely closure of books on a periodic basis as per set TAT and timeline. Conduct periodic bank reconciliations, provisions/accruals, ledger scrutiny, and process vendor & employee payments, including GST Invoicing. Ensure statutory compliance by making timely payments of TDS, Professional tax, PF, etc. , and filing periodic returns (GST & TDS). Handle Tax audits & Tax assessments efficiently. Assist in preparing monthly financial results for Management review and for Audit purposes. Ensure adherence to financial & accounting policies and operating procedures. Timely closure of all audits (Statutory, Internal, and Tax audits). Perform timely booking & payments to vendors and reconcile TDS with 26AS statements. Customer follow-up for invoice payment. Oversee administrative duties such as office supplies management, coordination of office maintenance, and handling administrative tasks as required. Provide support in establishing and enforcing proper accounting policies and methods. Assist with coordinating and executing audits, including providing necessary documentation and information. Maintain financial files and records in an organized and accessible manner. Ensure compliance with accounting principles, practices, standards, regulations, and laws. Maintain positive interpersonal relationships with team members and stakeholders, demonstrating productivity, initiative, flexibility,... - Published: 2025-10-23 - Modified: 2025-11-20 - URL: https://www.infidigit.com/careers/program-manager-ceo-office/ Program Manager – New & Emerging Business : Lead the development and expansion of strategic COEs, with the AI Innovation Lab as the primary focus, driving innovative practice areas including CRO, ASO, YouTube SEO, Paid Marketing, Website development, Content Marketing and Premium Link building. The role has direct revenue growth responsibilities. Responsibilities : Establish and launch the AI Innovation Lab as the flagship COE practice, overseeing strategy, execution, and performance. Develop and scale additional COEs (CRO, ASO, YouTube SEO, Paid Marketing, Website development, Content Marketing and Premium Link building), building expert teams, and driving adoption across the organization. Define and execute go-to-market strategies for each COE, collaborating with sales, product, and marketing. Set and own revenue targets for all practice areas, ensuring consistent growth and profitability. Lead cross-functional teams to deliver client solutions, manage resource allocation, and ensure timely delivery of outcomes. Stay abreast of industry trends, AI innovation, and digital best practices to maintain thought leadership and competitive advantage. Build strong partnerships with internal stakeholders, clients, and external vendors. Measure, report, and communicate performance metrics for each COE, recommending improvements and scaling successes. Ideal Candidate Profile : Proven experience in digital marketing, AI initiatives, or innovation labs. Track record of strategic program management, COE or practice area expansion, and revenue achievement. Ability to lead multidisciplinary teams and manage cross-practice collaborations. Excellent stakeholder management, presentation, and client-facing skills. Entrepreneurial mindset with passion for building and scaling innovative solutions. Performance Metrics : COE launch milestones achievedRevenue growth against targetsClient adoption rates... - Published: 2025-10-23 - Modified: 2025-10-23 - URL: https://www.infidigit.com/careers/senior-video-editor/ Senior Video Editor : We’re looking for a Senior Video Editor who can think beyond basic editing - someone who blends creativity with technology. You’ll handle the full production cycle - from shoot planning and camera handling to editing, motion graphics, and final delivery. You’ll also stay ahead of industry trends, use AI-based tools to enhance workflows, and bring a content creator’s mindset to every project Responsibilities : Plan, lead, and execute video projects across marketing campaigns, podcasts, social media, and brand films. Manage pre-production (storyboarding, lighting, sound, and camera setup) and post-production (editing, sound design, motion graphics, color grading). Operate and manage professional cameras, lenses, lighting, and audio gear during shoots. Edit and assemble raw footage using modern editing techniques and create engaging narratives. Add motion graphics, transitions, subtitles, and visual effects using Premiere Pro, After Effects, and AI-based tools. Use automation and AI (e. g. , Runway, Descript, Pika Labs, Midjourney) toenhance speed and creativity. Collaborate with the marketing, design, and content teams to ensure brand consistency across video formats. Maintain a structured workflow for file management, media backups, and final delivery. Stay updated with new trends, editing plugins, and social-first video styles (Reels, Shorts, YouTube). Mentor junior editors and assist in optimizing team processes for faster turnaround. Qualifications / Experience : 5+ years of experience in video editing, production, and motion graphics. Strong command of Adobe Premiere Pro, After Effects, and DaVinci Resolve. Knowledge of sound design, color grading, and motion design principles. Hands-on experience with cameras,... - Published: 2025-10-10 - Modified: 2025-12-05 - URL: https://www.infidigit.com/dnb-llm-strategy-case-study/ Home > Case Study > LLM Case Studies > D&B LLM Strategy Case Study Infidigit’s LLM SEO Strategy Helped Dun & Bradstreet Deliver 1500+ AI Overview & 57x Traffic Growth via LLMs The Client Dun & Bradstreet Information Services India Pvt Ltd. is a leading hub of commercial data and insights that enables businesses to make important decisions regarding their partnerships. The company’s solutions aim to provide answers to whether a company is credible or not, enabling users to decide who to do business with, find leads, or search for new business opportunities. More than 100,000 companies rely on Dun & Bradstreet to provide the insight they need to help build profitable, quality business relationships with their customers, suppliers, and business partners. The Objective As search technology continues to evolve, the core objective has expanded beyond traditional SEO rankings. The focus now includes strengthening the brand’s presence across LLM-driven discovery channels such as ChatGPT, Gemini, and Perplexity, along with enhancing visibility in Google’s AI Overviews. This broader approach ensures the brand remains discoverable and authoritative in both conventional and AI-assisted search environments. Planned KPIs:Drive measurable growth in referral traffic and brand mentions originating from LLM-based platforms, such as ChatGPT, Gemini, and Perplexity. Increase visibility, share and content placement frequency within Google’s AI Overviews to enhance top-of-funnel awareness and trust. Boost Performance With Next-Gen AI SEO Turn algorithm shifts into growth opportunities using LLM-trained strategies. Get Free Proposal The Challenge While making the Dun & Bradstreet website AI-ready, multiple hurdles hampered... - Published: 2025-09-29 - Modified: 2025-09-29 - URL: https://www.infidigit.com/careers/account-associate/ Accounts Associate : We are looking for a detail-oriented Associate – Accounts to manage day-to-day accounting operations, ensure compliance, and support administrative activities. The ideal candidate should have at least 2 years of experience in accounting and a good understanding of statutory compliances. Responsibilities : Manage daily accounting entries, vendor invoices, and employee reimbursements. Process GST invoices, TDS, PF, and other statutory payments. Assist in bank reconciliations, accruals, and ledger scrutiny. Support in preparing financial reports and audit coordination. Follow up on outstanding payments and vendor reconciliations. Maintain financial records and documentation. Handle basic admin tasks: office supplies, vendor coordination, travel bookings, couriers, and meeting arrangements. Qualifications / Experience : Bachelor’s degree in Accounting/Commerce. Minimum 2 years of experience in Accounts & Finance. Proficiency in Tally ERP & MS Excel. Knowledge of GST, TDS, and compliance basics. Strong communication and organizational skills. Experience working in a CA firm will be an added advantage. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2025-08-18 - Modified: 2026-06-10 - URL: https://www.infidigit.com/ai-seo-services/ AI - Driven Growth Solutions AI SEO Agency For Next-Gen AI-Driven SEO Services Combine AI-powered insights, automation, and advanced SEO strategies to improve rankings, traffic quality, and business growth with our AI SEO agency. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > AI SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How AI SEO Services Drive Business Growth? Smarter Content Decisions Create content based on the search intent and conversions with the help of AI insights. Automated SEO Workflows Automate repetitive SEO processes to enhance efficiency, accuracy, and scale campaigns faster. Predictive Keyword Targeting Forecast emerging search trends and capture high-value keyword opportunities ahead of the competition. AI-Driven Competitor Insights Analyse competitor strategies using AI-powered data for smarter SEO positioning and growth. Faster Algorithm Adaptation React promptly to changes in search algorithms with AI-based optimisation and performance monitoring. Real-Time Rank Tracking View performance of your keywords in real-time and optimise strategies based on the live ranking. Challenges What's Limiting Your Organic Growth in AI-Driven Search? "My content ranks on Google, but why doesn't AI show or cite my website? " The mere presence of traditional rankings is not sufficient to ensure visibility in AI-generated answers or search summaries. The AI systems focus on content that shows clarity, topical content, organised information and high context relevance. Unless your pages are semantically structured, optimised on entities, or formatted... - Published: 2025-07-29 - Modified: 2026-04-28 - URL: https://www.infidigit.com/careers/full-stack-developer/ Full Stack Developer : We are looking for a talented and passionate Full Stack Developer to join our growing product development team. You will be responsible for developing, maintaining, and scaling both frontend and backend applications. As a Full Stack Developer, you will work across the complete product lifecycle — from designing user-friendly interfaces to building robust backend systems, APIs, databases, and deployments. You should be comfortable working with modern frontend frameworks, backend technologies, cloud platforms, and AI-powered development tools. Responsibilities : Develop, maintain, and optimize web applications across frontend and backend layersBuild responsive, user-friendly interfaces using modern frontend technologiesDevelop scalable backend systems and APIs using server-side frameworksDesign and manage databases such as PostgreSQL, MySQL, or MongoDBCollaborate with designers, product managers, and developers to deliver featuresIntegrate third-party APIs, payment gateways, analytics, and automation toolsTroubleshoot bugs, improve performance, and ensure application securityWrite reusable, clean, and maintainable code following best practicesParticipate in architecture discussions and product planning Required Skills : Bachelor’s degree in Computer Science, IT, or related fieldMinimum 01-02 years of experience in Full Stack DevelopmentStrong knowledge of JavaScript & PythonExperience with frontend frameworks such as:ReactNext. jsExperience with backend technologies such as:Django/DRFFast APIStrong understanding of REST APIs and backend integrationsExperience with databases: PostgreSQL, MS SQL ServerExperience with Git and GitHub AI Tools & Modern Development Exposure : Experience using AI development tools such as:GitHub CopilotCursorChatGPTClaude Code GeminiReplitFamiliarity with integrating AI APIs such as:OpenAI APIsGoogle Gemini APIsClaude API’sUnderstanding of prompt engineering and AI automation workflows Apply Now: - Published: 2025-07-29 - Modified: 2025-10-17 - URL: https://www.infidigit.com/growth-in-e-pharmacy-store-case-study/ Home > Case Study > Healthcare Case Studies > E-Pharmacy Store Growth Case Study Infidigit Drove a 14X Increase in Visibility for an Online E-Pharmacy in Just 4 Months The Client The Brand that we are referring to is an online E-Pharmacy Store offering a wide range of products that include prescription-based medicines, Ayurvedic, Homeopathic, and OTC health solutions, all sourced from verified and licensed pharmacies. This brand aspires to compete with the big players in this market. The Objective The client was focused on boosting sales and revenue by driving more organic traffic to their new platform. Their goal was to improve keyword rankings and establish a strong online presence in a competitive e-pharmacy market, ensuring long-term growth and visibility. Improve Sales & RevenueIncrease Organic TrafficTo improve keyword rankings The Challenge Operated on two legacy domains (. net & . in), causing brand dilution. Custom-coded site with Client-Side Rendering, restricting Google’s crawlability. Low domain authority competing in a high-authority pharma space. Risk of Google Sandbox, affecting crawl and indexing speed. Lack Of SEO Expertise Inhouse. The Solution 1. Pre-Website Live Support Infidigit provided comprehensive support for the website's SEO setup, starting with the redirection of old domains with TLDs like ". net" and ". in" to the new domain, ensuring that link equity and authority were transferred effectively. We also recommended an SEO-optimized and user-friendly top navigation menu, enhancing both user experience and search engine accessibility. In addition, Google Analytics (GA) and Google Search Console (GSC) were integrated to... - Published: 2025-07-18 - Modified: 2025-07-18 - URL: https://www.infidigit.com/careers/business-development-manager/ Business Development Manager, North America Market : Infidigit is looking for a Business Development Manager to lead this exciting growth journey. In this key role, the candidate will be responsible for identifying, prospecting, and closing new business opportunities with mid-market to enterprise-level companies, offering Infidigit’s specialized digital marketing services, with a strong focus on SEO, content marketing, and performance-driven strategies. The company is looking for a driven, self-motivated professional who thrives in a fast-paced environment and is passionate about helping brands accelerate their digital growth. Responsibilities : Drive Growth in the US Market: Proactively identify, engage, and convert new business opportunities in the US market and NA—consistently meeting or exceeding revenue targets. Strategic Outreach: Lead outbound prospecting through cold outreach, networking, social selling along with industry events to build a high-quality sales pipeline. Consultative Selling: Conduct in-depth needs assessments to understand prospective clients' business goals, challenges, and competitive landscape—ensuring tailored, insight-driven conversations. . Solution Crafting & Pitching: Craft customized solutions along with compelling proposals and deliver persuasive presentations that clearly articulate Infidigit's SEO and performance marketing solutions aligned to client needs. Market Intelligence: Stay abreast of the latest digital marketing trends, industry shifts (like AI-driven search), monitor competitors, and leverage insights to shape outreach strategies. CRM Management: Maintain accurate records of sales activities, opportunities, and client interactions in the CRM system to ensure transparency and pipeline visibility. Cross-Functional Collaboration: Engage closely with Infidigit's delivery, strategy, and leadership teams to ensure seamless client onboarding, execution, and retention. Negotiation & Closing: Lead... - Published: 2025-07-08 - Modified: 2025-10-17 - URL: https://www.infidigit.com/content-strategy-for-life-insurance-brand-case-study/ Home > Case Study > SEO Case Studies > Content Strategy Case Study Driving Organic Clicks Through Income Tax Content Strategy for a Life Insurance Brand The Client A leading life insurance brand aimed to capture a surge in organic traffic around income tax-related queries during the tax filing season. The goals were to:Leverage seasonal search demandIncrease visibility in tax-related search resultsAttract high-intent visitorsFunnel users into relevant financial product journeys (e. g. , insurance or savings plans) The Challenge Strong competition from government websites and established tax platformsLow visibility of existing tax-related contentLimited authority on income tax topics compared to financial publishersTime-sensitive opportunity with a narrow pre-deadline window The Solution A comprehensive, time-bound SEO and content marketing strategy was developed to address both short-term gains and long-term authority in the income tax niche: 1. Seasonal Content Planning Based on Filing Deadlines Identified high-volume, deadline-driven keywordsMapped user search intent across awareness, consideration, and action stagesBuilt a publication timeline aligned with peak search activity 2. Creation of New, SEO-Optimized Pages Developed pages covering key income tax topics with strong search potential, such as:What is Section 80C? How to File Income Tax Before the DeadlineWays to Save Tax with Insurance PoliciesThese pages used clear, scannable layouts, SEO best practices, and product-aligned messaging. 3. Refreshing Existing Pages Updated old content with current financial year infoEnhanced keyword targeting and on-page SEOImproved meta descriptions and added contextual internal links 4. Strategic Internal Linking Connected:Informational blogs and FAQsMid-funnel income tax guidesProduct-focused pages (e. g. , term plans,... - Published: 2025-07-07 - Modified: 2025-10-17 - URL: https://www.infidigit.com/life-insurance-brand-aso-case-study/ Home > Case Study > ASO Case Studies > Life Insurance Brand ASO Case Study How Infidigit Helped a Life Insurance Brand App to Rank for Competitive Keywords on the Play Store. The Client Life Insurance Brand is one of the leading life insurance companies in India. It is a joint venture between Life Insurance Brand, one of India’s largest private sector banks, and Prudential Corporation Holdings Ltd. , a leading international financial services group headquartered in the UK. The company offers a wide range of life insurance products, including protection plans, wealth creation (investment-linked) plans, retirement plans, and health insurance products. Life Insurance Brand has strategically enhanced its digital presence through App Store Optimization (ASO). Aiming to improve user engagement and increase policy conversions via its mobile app. The Objective Rank Improvement:Rank Improvement for Business-Related Non-Brand Keywords for the Play Store Simplify Policy Management:Enable customers to easily view, manage, and update their life insurance policies anytime, anywhere. Allow customers to track premium payments, policy status, claims, and fund performance. Facilitate Self-Service:Empower users to make service requests (e. g. , fund switches, premium redirection, nomination changes) directly through the app without needing branch visits or paperwork. Seamless Claims Processing:Provide a fast and simple way to initiate and track claims. Improve transparency and turnaround time for claim approvals. Increase Customer Engagement:Offer personalized notifications, reminders for premium due dates, maturity updates, and renewal offers to stay engaged with users. Enhance Security and Trust:Implement secure login methods (biometric authentication, OTPs) and encrypted transactions... - Published: 2025-07-07 - Modified: 2025-10-17 - URL: https://www.infidigit.com/seo-strategy-achieves-growth-in-clicks-case-study/ Home > Case Study > ASO Case Studies > SEO Strategy Case Study Infidigit's SEO Strategy Achieves 40x Growth in Clicks for MBA Category The Client A leading overseas education consultancy based in Mumbai, offering end-to-end guidance for students aspiring to study abroad. Their services include career counselling, university admissions consulting, test preparation, visa assistance, and profile building. With a track record of helping over 50,000 students, the consultancy maintains a 100% university admission success rate and has consistently helped students secure scholarships at top international institutions. The Objective To empower students through personalised guidance and digital resources, helping them achieve their academic and career aspirations globally by:Providing expert career counselling tailored to individual strengths and interests. Assisting with admissions to top universities abroad through personalised consulting. Offering test preparation and visa support for a smooth application journey. Enhancing student profiles to improve chances of admission and scholarship success. Increasing visibility for MBA-related programs through targeted SEO strategies. The Challenge The consultancy aimed to boost visibility and traffic for its MBA program pages but faced several SEO roadblocks:Existing MBA pages were not aligned with user search intent or optimised for high-volume keywords. Limited content coverage on key topics like program types, eligibility, application guidance, and career outcomes. Low rankings led to reduced organic impressions, fewer clicks, and minimal engagement on MBA-related content. The Solution To resolve these issues, Infidigit implemented a focused SEO strategy:Conducted in-depth keyword research targeting high-intent and long-tail MBA search queries. Created new content-rich MBA-focused pages covering... - Published: 2025-07-07 - Modified: 2025-10-17 - URL: https://www.infidigit.com/growth-in-keywords-ranking-case-study/ Home > Case Study > ASO Case Studies > Keyword Ranking Growth Case Study 7x Growth in Rank 1 Keywords for Education Consultancy The Client A prominent overseas education consultancy based in Mumbai, providing end-to-end support for students aspiring to study abroad. Their services include career counseling, admissions consulting, test preparation, visa assistance, and profile enhancement. With over 50,000 students guided and a 100% success rate in university admissions, the consultancy is known for helping students secure placements and scholarships at top international institutions. The Objective To enhance the consultancy’s digital visibility and empower students globally through:Personalized career counseling to identify strengths and aptitudesAdmission assistance to top international universitiesTest preparation and visa guidanceProfile-building strategies for academic and extracurricular excellenceSupport in securing scholarships and financial aid The Challenge The website faced several issues affecting its organic visibility and performance:Poor Website Optimization: Ineffective on-page SEO, slow page speed, and weak keyword targetingOutdated Content: Irrelevant or stale information impacting user trust and engagementLimited Mobile Compatibility: Non-responsive design reduces performance on mobile searchesWeak Backlink Profile: Lack of authoritative backlinks affecting domain strengthTechnical Issues: Broken links, duplicate content, and indexing errors are hurting site health and visibility The Solution Infidigit implemented a comprehensive SEO strategy to overcome these challenges:Website Optimization: Improved page speed, optimized meta tags, structured headings, and keyword-rich contentContent Updates: Refreshed outdated content and added relevant resources, including blogs, FAQs, and guides tailored to student queriesBacklink Strategy: Acquired high-quality backlinks through guest posts and partnerships with reputable educational platformsTechnical SEO Fixes: Conducted quarterly... - Published: 2025-07-07 - Modified: 2025-10-17 - URL: https://www.infidigit.com/leads-growth-case-study/ Home > Case Study > ASO Case Studies > Leads Growth Case Study Driving Lead Growth with Contextual Pop-Up Implementation The Objective To improve lead conversions on two key website pages — a content page and a calculator page — by introducing non-intrusive, Google-compliant pop-ups designed to capture user interest without disrupting the experience for a well-known Life Insurance Brand The Challenge While both pages attracted decent traffic, they showed untapped potential in converting visitors into leads. The goal was to test if a strategically placed pop-up could increase engagement and lead capture without affecting user experience or page performance. The Solution 1. Pop-Up Strategy Aligned with Google’s Best Practices We implemented subtle, mobile-friendly pop-ups on:A high-traffic content pageA key calculator tool pageThese pop-ups were:Timed to appear based on user engagement (e. g. , scroll depth or time spent)Designed with a clear value proposition (e. g. , “Get a personalised quote” or “Speak to an advisor”)Lightweight and non-disruptive, in line with Google’s UX and interstitial guidelines 2. Performance Tracking & A/B Testing Lead submissions were tracked separately for both control and variant versions of the pagesPop-up copy, CTA placement, and triggers were iterated during the test period for better optimisation The Result After a controlled implementation period, the impact was clear: 4% Improvement in Leads from the Content Page 13% Improvement in Leads from the Calculator Page This uplift confirmed that small, well-placed CRO interventions can have a meaningful impact on lead generation without requiring major design changes. Browse Case... - Published: 2025-07-07 - Modified: 2025-10-17 - URL: https://www.infidigit.com/term-insurance-content-strategy-case-study/ Home > Case Study > ASO Case Studies > Term Insurance Content Strategy Case Study Boosting Clicks for Term Insurance with Content Strategy and SEO Optimization The Objective The primary objective of this initiative was to increase the volume of qualified organic traffic to the Term Insurance landing page of a leading Life Insurance Brand. Term Insurance is one of the most competitive categories in the insurance sector, attracting high-intent search traffic and offering substantial conversion potential. However, the existing product page was underperforming due to limited content depth, weak internal linking, and suboptimal backlink authority. To address this, a multi-layered strategy was implemented: Improve Discoverability in Search Engines (SEO)Enhance the page’s topical authority and backlink strength to boost search engine rankings. Target both high-volume and long-tail keywords related to term insurance, covering both informational and transactional user queries. Drive Targeted User Traffic Through New ContentDevelop content-rich pages tailored to search intent, designed to rank independently and drive qualified traffic. Address the full user journey by creating content for top-, mid-, and bottom-of-funnel search needs. Enhance Internal Linking ArchitectureUse newly created content to distribute link equity and direct traffic toward the main Term Insurance page. Build a topic cluster where each supporting page reinforces the central commercial page with relevant internal links. Strengthen Domain Authority Through Backlink BuildingSecure backlinks from authoritative finance and insurance-related domains. Position the Term Insurance page as a trusted and credible source of information on life insurance products. Ultimate Goal: Increase Qualified Clicks and Conversions By... - Published: 2025-07-04 - Modified: 2025-10-07 - URL: https://www.infidigit.com/pay-per-click-ppc-services/ AI - Driven Growth Solutions Top PPC Services Expert Pay Per Click Marketing Solutions Drive instant traffic and leads with the best PPC Services now. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-397374600"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-397374600"), turnstile. render("#cf-turnstile-cf7-397374600", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-397374600')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-397374600');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > PPC Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How PPC Drives Growth for Your Business Traffic & High-Intent Leads Drive immediate traffic and attract high-intent leads to elevate your business. Faster Conversions Boosts conversion rates by focusing on users who are already inclined to make purchasing decisions. Boosts Brand Visibility Improves brand visibility by displaying your business on search engines and affiliated networks. Increase Sales PPC campaigns lead to substantial sales growth, significantly boosting your revenue. Instant ROI Advanced targeting solutions that significantly boost your return on investment in a shorter duration of time. Results with Detailed Insights Provides measurable results with detailed insights, tracking all campaign metrics in real-time. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit... - Published: 2025-07-02 - Modified: 2025-10-17 - URL: https://www.infidigit.com/audio-technology-website-case-study/ Home > Case Study > Website Traffic Case Studies > Audio Technology Website Case Study How an Audio Technology Website Increased Its Organic Sessions By 183% The Client Audio Technology Website is an emerging brand in the auditory health space, offering open-ear headphones that prioritize user safety without compromising audio quality. The brand is committed to redefining how people experience sound. Its mission is to promote safe listening practices for all, ensuring that innovation and responsibility go hand in hand. The Objective With a desire to rank high on Google SERPs, the following objectives were formulated:Increase in organic sessionsIncrease in new usersIncrease in usersIncrease in conversions The Challenge The company wanted to scale and grow its online business; however, several obstacles made this goal significantly more challenging. These limitations included:Technical issues and errors that required attentionBlog content that was not optimizedConcerns with page speed The Solution To address these roadblocks, Infidigit provided the Audio Technology Website with a comprehensive strategy, consisting of the following key points: 1. AI Integration AI has been pivotal in refining our digital strategy, guiding us in creating content outlines and offering insights for optimizing page speed, contextual footer links, and more. This integration has streamlined operations, enhanced user experience, and significantly boosted our digital presence. 2. Focus on Technical SEO A thorough website audit was conducted by Infidigit. The audit identified several technical issues, and Infidigit provided detailed recommendations for resolving them. Implementing these technical enhancements improved the website's overall performance, leading to a noticeable... - Published: 2025-07-02 - Modified: 2025-10-17 - URL: https://www.infidigit.com/cricket-game-app-growth-case-study/ Home > Case Study > Fantasy Sports Case Studies > Cricket Game App Growth Case Study Cricket Game App Sees Massive Growth in Just 3 Months with Strategic App Store Optimization The Client Cricket Game App provides an exciting mobile experience designed for cricket fans. With a wide range of memorable matches, multiple game modes, and realistic stadium visuals from around the world, the app brings the excitement of cricket to life on your phone. The Objective The client had launched two apps — App “A” and App “B” — catering to the same audience. Our goal was to improve the organic rankings and visibility of App “B,” which carried a slightly altered name from App “A. ” The challenge was to divert relevant organic traffic from App “A” to App “B” through precise ASO efforts. The Challenge In a competitive landscape filled with established cricket game titles, App “B” was a newcomer. Infidigit was tasked with developing and executing a comprehensive ASO strategy to help the app stand out. The optimization plan had to cover keywords, app visuals, user experience, technical updates, review handling, and creative elements — all aimed at outranking key competitors. The Solution Recognizing that App Store Optimization (ASO) would be the core growth lever, Infidigit crafted a detailed plan consisting of: Keyword Strategy Extensive research was done on tournament-related terms, seasonal keywords (like IPL and ICC), gameplay features, and other search trends in the cricketing niche. App Title Optimization We modified the title to include... - Published: 2025-06-27 - Modified: 2025-06-27 - URL: https://www.infidigit.com/careers/sr-executive-accounts-finance/ Sr. Executive – Accounts and Finance : As a Senior Accounts and Finance Executive, you will play a critical role in managing and overseeing day-to-day accounting and financial operations to ensure accuracy, compliance, and timely reporting. You will handle bookkeeping, ledger management, reconciliations, expense management, statutory compliance, and support in preparing financial statements Responsibilities : Manage day-to-day accounting functions, ensuring timely closure of books on a periodic basis as per set TAT and timeline. Conduct periodic bank reconciliations, provisions/accruals, ledger scrutiny, and process vendor & employee payments, including GST Invoicing. Ensure statutory compliance by making timely payments of TDS, Professional tax, PF, etc. , and filing periodic returns (GST & TDS). Handle Tax audits & Tax assessments efficiently. Assist in preparing monthly financial results for Management review and for Audit purposes. Ensure adherence to financial & accounting policies and operating procedures. Timely closure of all audits (Statutory, Internal, and Tax audits). Perform timely booking & payments to vendors and reconcile TDS with 26AS statements. Customer follow-up for invoice payment. Oversee administrative duties such as office supplies management, coordination of office maintenance, and handling administrative tasks as required. Provide support in establishing and enforcing proper accounting policies and methods. Assist with coordinating and executing audits, including providing necessary documentation and information. Maintain financial files and records in an organized and accessible manner. Ensure compliance with accounting principles, practices, standards, regulations, and laws. Maintain positive interpersonal relationships with team members and stakeholders, demonstrating productivity, initiative, flexibility, cooperation, and commitment to the success... - Published: 2025-06-17 - Modified: 2025-06-17 - URL: https://www.infidigit.com/careers/performance-marketing-coe/ Performance Marketing (COE) : We are seeking a highly motivated and data-driven Performance Marketing Specialist to join our growing team to lead our Centre of Excellence. In this role, you will be responsible for managing and optimizing paid advertising campaigns across Meta (Facebook, Instagram, Messenger) and Google Ads (Search, Display, YouTube, Shopping) for a diverse portfolio of clients. Responsibilities : Develop, execute, and manage high-performing PPC campaigns across Meta and Google Ads platforms. Conduct in-depth keyword research, competitor analysis, and audience targeting. Write compelling ad copy and design engaging ad creatives in collaboration with the creative team. Monitor campaign performance closely, analyze key metrics (CTR, CPC, CPA, ROAS), and identify areas for improvement. Implement data-driven optimizations to maximize campaign performance and achieve client goals. Generate comprehensive reports and insights to track campaign progress and demonstrate ROI. Stay abreast of the latest trends and best practices in paid advertising. Collaborate effectively with cross-functional teams, including creative, content, and product teams. Qualifications : Proven experience managing and leading the vertical successfully Strong understanding of PPC best practices, bidding strategies, and audience targeting. Experience with A/B testing and other optimization techniques. Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools. Excellent analytical and problem-solving skills with a data-driven approach. Strong communication and interpersonal skills with the ability to collaborate effectively. Detail-oriented and organized with the ability to manage multiple projects simultaneously. Skills : Experience with Google Tag Manager, Google Data Studio, and other advanced analytics tools. Familiarity with conversion rate... - Published: 2025-06-16 - Modified: 2025-06-16 - URL: https://www.infidigit.com/careers/outbound-business-development-manager/ Business Development Manager - Outbound We are seeking a highly motivated and results-driven Business Development Manager – Outbound to join our growth team. This role is ideal for someone who thrives on identifying new opportunities, initiating conversations with potential clients, and building strong relationships through outbound channels like cold emailing, LinkedIn outreach, and calling. Responsibilities : Identify and generate new business opportunities through outbound channels (email, phone, LinkedIn, events). Build and manage a strong sales pipeline; nurture leads from first contact through to conversion. Conduct market research to identify potential customers, decision-makers, and market trends. Qualify leads and schedule meetings/demos for the sales conversions. Collaborate with marketing to craft personalized outreach campaigns. Track all activity in the CRM system and provide regular updates to leadership. Meet or exceed monthly and quarterly targets for outreach, meetings, and conversions. Requirements : Proven experience (3+ years) in outbound sales, lead generation, or business development. Strong written and verbal communication skills. Ability to research and personalize outreach to different industries or buyer personas. • Proven ability and experience in engaging with C-level executives and senior marketing decision-makers. Comfortable with using CRM tools like Odoo, sales automation platforms. • Highly self-motivated, organized, and able to work independently. Skills / Experience : Experience in B2B sales in Digital Marketing or SaaS/product-led companies will be preferred. Exposure to international markets (e. g. , US, UAE) is a plus. Understanding of sales metrics and funnel optimization. Salary : Not a constrain for the right talent. Apply Now: - Published: 2025-05-21 - Modified: 2025-10-17 - URL: https://www.infidigit.com/mochi-shoes-revenue-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Revenue Case Study Mochi Shoes Overall Revenue Increased by 38. 70% via SEO The Client Mochi Shoes is a leading retailer in the footwear segment in India, with a significant online presence. With an SEO-focused approach in place for years, the brand has been successfully navigating the competitive landscape of e-commerce. As their SEO partner, Infidigit helped optimise many pages to rise up the SERP ranks and get a spot in the top pages. However, there was a need not just to sustain but to enhance its digital footprint. The Objective In the competitive footwear market, Mochi Shoes aimed to strengthen its organic presence and drive higher revenue. The key objective was:Boost organic revenue The Challenge To enhance organic visibility and drive higher revenue for Mochi Shoes, we addressed several technical and on-page SEO challenges impacting indexation, navigation, user experience, and content optimization. Here are the key challenges:Missing Similar Products Section on PDP PagesThe absence of a "Similar Products" section on Product Detail Pages (PDP) led to lower user engagement and reduced cross-selling opportunities. Missing Above-the-Fold (ATF) ContentSeveral key landing pages lacked optimized ATF content, reducing engagement, keyword relevance, and search engine visibility. Cannibalization IssuesIndexed pagination URLs (? page=0 and ? page=1) were causing content cannibalization, leading to diluted rankings. Broken Internal LinksSeveral broken internal links on category pages and product buttons disrupted navigation and user experience. The Solution Adding Similar Products Section A "Similar Products" section was... - Published: 2025-05-21 - Modified: 2025-10-17 - URL: https://www.infidigit.com/mochi-shoes-non-brand-ranking-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Non-Brand Ranking Case Study How Infidigit Helped Mochi Shoes Boost Non-Brand SERP Rankings by 47. 78% Using Strategic Content SEO The Client Mochi Shoes is a leading retailer in the footwear segment in India, with a significant online presence. With an SEO-focused approach in place for years, the brand has been successfully navigating the competitive landscape of e-commerce. As their SEO partner, Infidigit helped optimise many pages to rise up the SERP ranks and get a spot in the top pages. However, there was a need not just to sustain but enhance its digital footprint. The challenge stemmed from multiple keywords in select categories requiring a final push, hustling between the first and second page of search results. In this scenario, content optimisation proved to be a viable solution, powered by the strategic use of AI to break into the final leg of the SERP race. The Challenge In the context of an oversaturated market, Mochi Shoes was faced with the challenge of differentiating itself and escalating its search engine presence. These challenges necessitated a strategic SEO approach:Overcoming market saturation in the footwear segment to stand out among competitors in the e-commerce niche. Improving SERP rankings to achieve greater visibility and organic search presence. The Solution Considering the challenges, Infidigit ideated and implemented a meticulous SEO strategy to enhance Mochi Shoes’ market position and online visibility. The following points detail the strategic innovations and content upgrades undertaken: Identifying... - Published: 2025-05-12 - Modified: 2025-05-12 - URL: https://www.infidigit.com/careers/marketing-executive/ Marketing Executive : We are looking for a versatile Marketing Executive to ideate, plan, and execute marketing initiatives across Infidigit (B2B Digital Marketing Services) and Infigrowth (SaaS SEO Product). This role is broad and dynamic, covering digital marketing, offline events, awards coordination, creative asset creation, and brand initiatives, working closely with internal teams to bring fresh ideas to life and ensure seamless execution. Responsibilities : Ideation & Strategy Creation: Develop marketing assets aligned with business goals, spanning digital, offline, PR, events, and awards. Bring fresh, innovative campaign ideas — blending creative thinking with data insights. Execution Across Channels:Lead the rollout of marketing initiatives: social media, email, paid ads, website campaigns, offline promotions, event collaborations, and award submissions. Manage ideation, innovation, creation, timelines, deliverables, and implement quality across all marketing activities. Team & Stakeholder Collaboration:Coordinate with design, content, performance, and external partners to deliver impactful campaigns and assets. Ensure internal and external stakeholders are aligned and informed at each stage. Content & Creative Development: Work with teams to create compelling content and visual assets for both digital and offline channels. Ensure messaging is clear, on-brand, and resonates with target audiences. Brand Building & Visibility:Drive brand recognition through thought leadership, partnerships, media, awards, and industry presence. Support planning and execution for offline events, award entries, and PR moments. Performance Tracking & Reporting: Monitor campaign outcomes, analyze performance metrics, and recommend improvements. Prepare reports and insights for leadership to inform future strategies. Required Competencies : Strong, consistent brand presence across online and offline... - Published: 2025-05-02 - Modified: 2025-10-17 - URL: https://www.infidigit.com/fashion-ecommerce-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Fashion Ecommerce Case Study How Infidigit helped a Fashion E-commerce Giant from South Africa grow its Non-brand Clicks by 442% The Client A premier fashion and lifestyle shopping platform based in South Africa, featuring 16 in-house retail brands, encompassing clothing, footwear, jewellery, sportswear, mobile & technology, and home & furniture. Their diverse brand portfolio enables innovative in-store and online retail experiences, driving their vision of creating remarkable omnichannel experiences for their customers. The Objective The following objectives were led,Enhance Non-Brand Visibility on the Search Engine Results Page (SERP):The objective is to secure prominent rankings for targeted non-brand keywords across relevant search queries. This involves optimizing for high-value, competitive keywords that align with user intent, ensuring that these keywords achieve higher SERP positions through a combination of on-page optimization, technical SEO, and off-page efforts. Boost Non-Brand Organic Traffic to Drive Conversions:The focus is on increasing the volume of non-branded organic traffic by improving keyword rankings and site relevance for non-brand queries. This will be achieved by implementing a holistic SEO strategy, including content optimization, technical improvements, and authoritative backlink acquisition. By driving targeted traffic through these efforts, the goal is to increase user engagement and conversions, ultimately leading to a higher volume of sales through organic channels. Key KPIs The following Key KPIs were led in a span of 6 Months,100% Improvement in Non-Brand traffic100% Improvement in Non-Brand ImpressionsImprovement in Non-Brand Keyword Ranking in the Top 10 Position The Challenge After... - Published: 2025-04-15 - Modified: 2025-10-17 - URL: https://www.infidigit.com/mis-case-study/ Home > Case Study > Healthcare Case Studies > MIS Case Study How Infidigit helped MIS to boost their Non-brand clicks by 72% The Client Founded in 2012 as a startup from the prestigious ETH Zurich, Microbe Investigations Switzerland (MIS) has evolved into a leading boutique Contract Research Organization (CRO) and testing laboratory. Initially specializing in antimicrobial treatments, MIS has expanded its expertise to offer comprehensive solutions in bacteriology, virology, and entomology. Staying true to its Swiss origins, MIS upholds the highest standards of innovation, precision, confidentiality, and reliability. The Objective Understanding the importance of organic search visibility in driving business growth, Microbe Investigations Switzerland (MIS) partnered with Infidigit to develop a data-driven SEO strategy to increase search rankings, website traffic, and new user acquisition. The objective was to optimize MIS’s digital footprint by improving search engine discoverability, enhancing content relevance, and strengthening website credibility. To achieve this, the SEO team at Infidigit laid out key performance objectives:Increase Organic Users by 50%Increase Organic Sessions by 50%Improve Non-Brand Clicks by 50%Enhance Organic Keyword Rankings The Challenge In today’s digital era, strong Google Search visibility is key to business growth. Microbe Investigations Switzerland (MIS), one of the leading names in microbiological testing and consulting, sought to enhance its organic presence to attract the right audience and reinforce its industry authority. Despite a solid reputation, MIS faced challenges in expanding its reach online. Infidigit identified a strategic opportunity to improve its search rankings through targeted SEO efforts. Instead of just increasing traffic, we... - Published: 2025-04-15 - Modified: 2025-10-17 - URL: https://www.infidigit.com/planet-smart-city-case-study/ Home > Case Study > SEO Case Studies > Planet Smart City Case Study Planet Smart City Saw a 215% Rise in Non-Brand Clicks in 4 Months with Infidigit The Client Planet Smart City is a pioneering PropTech company that combines cutting-edge technology, data-driven insights, and urban innovation to transform the real estate landscape. Through their advanced Planet SIM platform, they provide smart water and electricity solutions to housing societies, leveraging cutting-edge IoT technology and data analytics. Their commitment to community engagement is further realized via the Planet App, which fosters real-time collaboration, communication, and social innovation among residents. Focusing on reducing utility costs, championing sustainability, embracing digital inclusion, and pioneering innovative infrastructure, Planet Smart City India is spearheading the creation of forward-thinking, connected communities in an ever-evolving urban landscape. The Objective Strengthen Content StrategyDevelop a consistent publishing schedule for blog posts, case studies, and thought leadership content aligned with smart city and PropTech trends. Utilize keyword mapping and internal linking to reinforce domain authority and topical relevance. Increase Keyword CoverageExpand the range of search terms targeted by regularly auditing and updating keyword lists. Leverage topic clusters to create comprehensive content that addresses various stages of the customer journey. Enhance Visibility for Brand Through Non-brand Keywords Conduct in-depth keyword research to identify competitive, high-intent phrases relevant to the PropTech industry. Optimize on-page elements (titles, meta descriptions, headings) and produce targeted content for those non-brand keywords. Increase Targeted Organic TrafficImplement a robust SEO strategy focusing on both short-tail and long-tail keywords.... - Published: 2025-04-15 - Modified: 2025-10-17 - URL: https://www.infidigit.com/joyfull-millets-case-study/ Home > Case Study > Website Development Case Studies > Joyfull Millets Case Study Infidigit takes Joyfull Millets global with a premium website tailored for US, UK, and Canada The Client Joyfull Millets is a premium millet brand with a global footprint spanning the United States, the United Kingdom, and Canada. Proudly associated with Tata Consumers and founded by Prashant Parameswaran, the brand is driven by a deep-rooted passion for millets and a commitment to delivering sustainable and nutritious food options. Born into a family with a rich legacy in farming, Prashant's vision is to reintroduce the world to this ancient, nutrient-rich grain. Having grown up in India and traveled the globe, he recognized the importance of bringing the 4,000-year-old super grain back to breakfast tables worldwide. Joyfull Millets embodies this mission by offering natural, flavorful, and sustainable nourishment. The Joyfull Millets team meticulously combines three different types of crunchy millets with a medley of fruits, nuts, and seeds. The result is a range of delicious millet mueslis, crafted to deliver a healthy and flavorful start to the day without relying on high levels of added sugar. Through innovation and dedication, Joyfull Millets is redefining breakfast, one bowl at a time. The Objective The primary objective of this project was to create a fully functional website for Joyfull Millets from scratch. The website needed to embody the brand's premium image and establish a strong connection with its audience across three key markets: the US, UK, and Canada. Specific goals included:Developing... - Published: 2025-04-15 - Modified: 2025-12-04 - URL: https://www.infidigit.com/raasa-case-study/ Home > Case Study > Website Development Case Studies > Raasa Case Study Infidigit brought Raasa’s legacy online by creating a premium, responsive website experience The Client India has long been celebrated for its unparalleled hospitality and the art of serving meals—a tradition deeply ingrained in the ethos of Raasa. Created by the successful Tata Group, Raasa represents a legacy of quality, authenticity, and heritage. The Tata Group, established in India in 1868, touches more than two million households worldwide every year, offering products of exceptional quality. Known for its globally recognized brands, Tata produces the finest pulses, salt, and spices, selected from across India. Raasa takes this legacy further, blending over a century of expertise with the royal heritage of India. The brand delivers a decadent and authentic range of products inspired by the flavors of India and the regal palaces of the past. From carefully curated spices to premium ingredients, Raasa embodies the essence of tradition and luxury. The Objective Raasa needed a complete website to be designed and developed from scratch. The website had to reflect the brand's premium image while showcasing its authentic and royal heritage. The key objectives included:Creating an aesthetically pleasing website with a modern yet traditional UI/UX design to engage customers. Showcasing Raasa’s entire product range, highlighting their unique qualities and heritage value. Ensuring the website is dynamic, easy to navigate, and resonates with the diverse customer base. Developing a responsive and mobile-friendly platform to ensure a seamless experience across all devices. The... - Published: 2025-04-11 - Modified: 2025-04-11 - URL: https://www.infidigit.com/careers/backend-developer-trainee/ Backend Developer – Trainee : We are seeking a skilled and passionate Backend Python Django Developer to join our dynamic development team. As a Backend Python Django Developer, you will be responsible for designing, developing, and maintaining server-side applications using the Django Rest Framework. Your expertise will contribute to creating efficient, scalable, and robust backend systems that power our web applications. Responsibilities : Develop, Deploy and maintain server-side logic using Django and Django Rest Framework. Collaborate with Frontend developers to integrate API’s. Implement data storage solutions using databases such as MsSQL, MySQL, or PostgreSQL. Troubleshoot and resolve issues, proposing solutions and implementing fixes. Design and implement REST APIs using Django REST FRAMEWORK for communication between frontend and backend systems. Develop and maintain web scraping scripts in Python and tools to extract, transform, and load data into our applications. Requirements and Skills : BS/BE/BTech in Computer Science, Information Systems or related technology. Minimum of 06 Months of hands-on Experience on developing Backend Applications using Django Rest Framework. Proven track record of building and shipping high-quality productsExposure to complete product development cycleExperience with Git, Github and API Testing Tools Proficient in HTML, CSS, and JavaScriptStrong problem solving and analytical skillsExcellent communication and teamwork abilitiesFamiliarity with database design and data modeling. Proficient in RESTful API design and implementation. Ability to write clean, modular, and maintainable code. Strong problem-solving skills and a proactive approach to challengesExperience with writing Unit testing is advantageous. Strong understanding of Python and libraries such as Pandas, Beautiful Soup, Selenium,... - Published: 2025-04-07 - Modified: 2025-04-07 - URL: https://www.infidigit.com/careers/paid-marketing-lead/ Paid Marketing Lead : We seek a highly experienced and results-driven 'Paid Marketing Lead' to spearhead our paid media strategy and execution. This role demands strong internal and external consultative insights and leadership capabilities. The 'Paid Marketing Lead' will develop and manage effective delivery strategies aligned with our clients' business objectives. This includes overseeing the strategy and planning of paid channels, managing campaign launches, guiding optimization efforts to meet performance targets, ensuring excellent client communication and expectation management throughout the engagement lifecycle. Responsibilities : Develop a deep understanding of client's products, competition, industry landscape, and overarching marketing goals and objectives. Act as the chief architect in formulating delivery strategies, defining testing frameworks, creating performance forecasts, and developing comprehensive plans. Conduct in-depth analysis of performance data and site analytics to extract actionable insights that will be presented in quarterly and annual business reviews. Collaborate with clients and internal teams to develop yearly, quarterly, and monthly plans. Assume full responsibility for managing client budgets, ensuring effective and timely allocation of resources according to the agreed-upon schedule. Manage project plans, campaign launch plans, statements of work, and delivery timelines to guarantee that all team members deliver high-quality work on schedule and within specifications. Foster strong working relationships with client teams and agency partners. Provide consistent support, recognition, and mentorship to team members, fostering a collaborative and motivating team environment that drives high performance. Contribute actively to corporate initiatives, automation projects, process improvements, and the successful rollout of new strategies or tools. Stay abreast... - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.infidigit.com/bhama-design-growth-in-non-brand-traffic-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Bhama Design Case Study Bhama Designs achieves a 25x growth in non-brand traffic with Infidigit's expertise The Client Operating at the intersection of tradition and modern fashion, Bhama Designs is redefining contemporary ethnic wear for women, men, and kids. With a commitment to quality craftsmanship and trend-driven designs, the brand seamlessly blends heritage with modern aesthetics to create timeless, stylish apparel for every occasion. Bhama Designs offers a curated selection of ethnic and fusion wear, including kurta sets, co-ord sets, tunics, sarees, dresses, jackets, and more. From everyday essentials to statement ensembles, each piece is meticulously crafted to complement diverse tastes and lifestyles. With a strong focus on inclusive fashion, affordability, and seamless shopping experiences, Bhama Designs caters to individuals and families looking for premium ethnic wear that embodies tradition while embracing contemporary style. This is where heritage meets modernity, and fashion meets expression—for everyone. This case study explores the SEO strategies that enhanced Bhama Designs' online visibility, connecting more families with fashion that brings joy, tradition, and a touch of whimsy to every wardrobe. The Objective 1. Improve Website Architecture Optimize site structure for better crawlability and indexation. Implement clear navigation and internal linking to enhance user experience. Ensure mobile-friendliness and seamless accessibility across all devices. 2. Enhance On-Page & Technical SEO Optimize meta tags, headers, and structured data for better search engine understanding. Improve page speed and Core Web Vitals for a smoother user experience. Fix technical issues... - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.infidigit.com/bhama-design-growth-in-non-brand-traffic-kids-category-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Bhama Design Kids Category Case Study Bhama Designs records a 553x surge in non-brand traffic in the kids' category with Infidigit's expertise The Client Where tradition meets playful elegance—Bhama Designs brings a vibrant touch to kids’ ethnic fashion. With a delightful collection of kurta sets, dresses, lehengas, and fusion wear, the brand blends heritage with modern charm, ensuring every little trendsetter shines in comfort and style. Bhama Designs’ kidswear range is thoughtfully crafted to celebrate every occasion, from festive gatherings to everyday moments. With a focus on quality, inclusivity, and effortless shopping experiences, the brand is a go-to destination for parents seeking stylish, culturally inspired outfits for their children. This case study explores the SEO strategies that enhanced Bhama Designs' online visibility for their kids’ collection, connecting more families with fashion that brings joy, tradition, and a touch of whimsy to every wardrobe. The Objective Increase Organic Visibility – Improve search engine rankings for high-intent keywords related to kids’ ethnic wear, driving more organic traffic to the website. Leverage Seasonal & Festive Trends – Align SEO efforts with key shopping seasons, festivals, and trending fashion searches to maximize visibility and sales during peak periods. Build a Sustainable SEO Framework – Develop a long-term, scalable SEO strategy that continuously enhances organic growth and maintains competitive rankings. Position Bhama Designs as a key player in the kids' ethnic and fusion wear segment by enhancing brand visibility, authority, and consumer trust. The Challenge... - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.infidigit.com/fintech-apps-growth-in-organic-installs-case-study/ Home > Case Study > ASO Case Studies > Fintech Apps Case Study A Fintech app sees 113% growth in organic installs with Infidigit’s strategy The Client Operating at the intersection of Fintech and B2B Payments, this innovative platform is redefining how businesses manage their financial transactions. By bridging the gap between traditional credit cards and business expenditures, it enables companies to optimize their working capital, streamline vendor payments, and ensure seamless cash flow management. Designed for SMEs, startups, and enterprises, the platform provides a tech-driven alternative to conventional banking, allowing businesses to unlock the full potential of their existing credit lines. Whether it's paying suppliers, managing statutory dues, or handling operational expenses, this solution transforms credit into a strategic advantage. With a strong focus on efficiency, security, and user-friendly technology, it simplifies business payments, enhances liquidity, and empowers organizations to scale faster. This is where credit meets convenience, and finance meets the future. The Objective Develop a content strategy focused on B2B payment solutions, including Rent, Vendor Payments, Utilities, and Credit Card Bill Payments. Target high-intent, non-branded keywords despite limited search volume in the B2B fintech space. Maximize visibility in niche search queries to attract businesses actively seeking credit-based payment solutions. Drive qualified traffic and leverage it to increase app installs. Position the platform as a trusted fintech solution for businesses managing payments via credit The Challenge Low Search Volume in B2B Fintech – Unlike B2C finance, B2B payment solutions have a niche audience, limiting organic traffic potential. High... - Published: 2025-03-24 - Modified: 2025-03-24 - URL: https://www.infidigit.com/kotak-life-organic-traffic-ulip-plan-category-case-study/ Home > Case Study > BFSI Case Studies > Kotak Life Case Study Infidigit drove a 216% rise in ULIP Clicks & 148% more Leads for Kotak Life via SEO The Client Established in 2001, Kotak Life Insurance is a prominent Indian insurer offering various solutions, including term insurance, pensions, savings, investments, and health plans. It is one of the fastest-growing insurance companies in India, covering over 50 million lives nationwide. The Objective The primary goal was to enhance the organic performance of the ULIP category by increasing visibility, improving keyword rankings, and driving higher traffic. The focus was on strengthening the category’s authority, ensuring better discoverability in search results, and ultimately boosting conversions through strategic SEO interventions. Planned KPIs:Increase organic Sessions for the ULIP category by 100%Increase Non-Brand Clicks for the ULIP category by 100%Increase Leads for the ULIP category by 100%Increase Keywords ranking in the top 10 positions by 100% The Challenge The ULIP category faced multiple hurdles that restricted its organic growth and visibility. Content Indexing Issues – Key pages were not indexed properly, limiting their presence in search results. Limited Search Engine Visibility – Poor keyword rankings hindered discoverability, making it difficult for users to find relevant content. Low Website Traffic & Engagement—The category struggled with low organic traffic, which resulted in minimal user interaction and conversions. Unoptimized On-Page & Technical SEO – Critical SEO elements, including metadata, internal linking, and structured data, were not fully optimized, affecting rankings and overall performance. The Solution These were... - Published: 2025-03-13 - Modified: 2025-03-13 - URL: https://www.infidigit.com/careers/vendor-manager-job/ Outsourcing Specialist / Vendor Manager : We are seeking a highly motivated and experienced Outsourcing Specialist to establish and manage our outsourcing processes, primarily for Digital, Content, SEO and technical services. This is a critical role that will involve identifying, evaluating, and onboarding vendors, negotiating contracts, and ensuring high-quality service delivery. The ideal candidate is a self-starter with strong commercial acumen, excellent communication skills, and a proven track record in outsourcing management. Responsibilities : Vendor Identification and Selection: Research, identify, and evaluate potential vendors for Digital and technical services (e. g. , content creation, web development, link building). Negotiation and Contracting: Lead negotiations with vendors, develop service level agreements (SLAs), and manage contracts to ensure optimal terms and cost-effectiveness. Onboarding and Relationship Management: Onboard new vendors, establish clear communication channels, and build strong relationships to ensure smooth project execution. Performance Monitoring and Evaluation: Monitor vendor performance against SLAs, conduct regular reviews, and implement corrective actions as needed. Process Development and Optimization: Develop and implement standardized outsourcing processes, workflows, and documentation to ensure efficiency and scalability. Cost Optimization: Continuously analyze vendor costs and identify opportunities for optimization and savings. Risk Management: Identify and mitigate potential risks associated with outsourcing, such as data security, quality control, and vendor dependency. Collaboration: Work closely with internal stakeholders (e. g. , marketing, technology) to understand their outsourcing needs and ensure alignment with business objectives. Qualifications : Experience: 2-3 years of proven experience in outsourcing management, preferably in the technology or digital marketing industry. Technical Acumen:... - Published: 2025-03-06 - Modified: 2025-03-06 - URL: https://www.infidigit.com/careers/digital-sales-associate/ Digital Sales Associate (Inside Sales) : We are seeking a proactive and motivated Digital Sales Associate (Inside Sales) to join our dynamic sales team. This role involves managing email communications, setting up meetings, and supporting client acquisition strategies through effective follow-up and client engagement processes. Responsibilities : Manage and execute email follow-ups with potential clients to nurture leads and facilitate the sales process. Coordinate and schedule meetings between prospective clients and our senior sales team. Utilize tools such as LinkedIn Sales Navigator and HubSpot for lead generation and sales tracking. Support the account management team with client onboarding and retention efforts. Assist in gathering data and preparing case studies to support client pitches and presentations. Ensure timely and effective communication with clients and team members to meet sales targets and objectives. Requirements : Proven one year of experience in inside sales, preferably in the digital marketing or tech industry. Strong organizational and communication skills. Proficiency in CRM and email marketing tools, e. g. , HubSpot. Ability to work independently and as part of a team in a fast-paced environment. Excellent time management skills with a proven ability to meet deadlines. Bachelor’s degree in Marketing, Business Administration, or a related field. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2025-02-20 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/product-schema-generator/ Product Schema Generator Boost your SEO for free with our JSON-LD Breadcrumb Schema Generator—easily create structured navigation for better search visibility. Product Name Product Image URL Brand Name Product Description Identification Properties SKU GTIN8 GTIN13 GTIN14 MPN Offer Type None Offer AggregateOffer Product URL Price Currency USD - US Dollar INR - Indian Rupee EUR - Euro Price Price Valid Until Product Availability In Stock Out of Stock Online Only In Store Only Pre-Order Pre-Sale Limited Availability Sold Out Discontinued Item Condition New Used Refurbished Damaged Not Specified Aggregate Rating + Add Review Code copied! document. addEventListener('DOMContentLoaded', function { const fields = ; fields. forEach(id => document. getElementById(id). addEventListener('input', updateJSON)); document. getElementById('offerType'). addEventListener('change', updateJSON); document. getElementById('offerType'). addEventListener('change', toggleOfferFields); // Use checkboxes instead of idProps document. querySelectorAll('#idCheckboxes input'). forEach(cb => cb. addEventListener('change', updateIdProps)); // Generate default JSON updateJSON; }); function toggleOfferFields { const type = document. getElementById('offerType'). value; document. getElementById('offerFields'). style. display = (type === 'none') ? 'none' : 'block'; updateJSON; } function updateIdProps { const selected = Array. from(document. querySelectorAll('#idCheckboxes input:checked')). map(cb => cb. value); const container = document. getElementById('idFields'); container. innerHTML = ''; selected. forEach(prop => { const label = prop. toUpperCase; container. innerHTML += ``; }); updateJSON; } function addReview { const container = document. getElementById('reviewsContainer'); const index = container. children. length; const html = ` Review Details `; container. insertAdjacentHTML('beforeend', html); } function updateJSON { const data = { "@context": "https://schema. org/", "@type": "Product", "name": document. getElementById('productName'). value, "image": document. getElementById('productImage'). value, "brand": { "@type": "Brand", "name":... - Published: 2025-02-14 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/breadcrumb-schema-generator/ Breadcrumb Schema Generator Boost your SEO for free with our JSON-LD Breadcrumb Schema Generator—easily create structured navigation for better search visibility. Position 1: Label: URL: Position 2: Label: URL: + Add More Breadcrumb Copied jQuery(document). ready(function ($) { let breadcrumbCount = $('#breadcrumb-fields . breadcrumb-item'). length; function formatURL(url) { if (url && ! url. startsWith('http')) { url = url. replace(/^(www\. )? /, ''); return `https://www. ${url}`; } return url; } function updateSchema { const breadcrumbs = ; $('#breadcrumb-fields . breadcrumb-item'). each(function (index) { const label = $(this). find('input'). val. trim; let url = $(this). find('input'). val. trim; if (url) { url = formatURL(url); $(this). find('input'). val(url); } if (label && url) { breadcrumbs. push({ "@type": "ListItem", "position": index + 1, "name": label, "item": url }); } }); const schema = { "@context": "https://schema. org/", "@type": "BreadcrumbList", "itemListElement": breadcrumbs }; const wrappedSchema = `\n${JSON. stringify(schema, null, 2)}\n`; $('#schema-output'). text(wrappedSchema); } // Update on any input $('#breadcrumb-fields'). on('input', 'input', function { updateSchema; }); // Add new breadcrumb $('#add-breadcrumb'). on('click', function { breadcrumbCount++; $('#breadcrumb-fields'). append(` Position ${breadcrumbCount}: Label: URL: `); updateSchema; }); // Delete breadcrumb $('#breadcrumb-fields'). on('click', '. delete-breadcrumb', function { $(this). parent. remove; breadcrumbCount = $('#breadcrumb-fields . breadcrumb-item'). length; updateSchema; }); // Copy schema $('#copy-schema'). on('click', function { const schemaText = $('#schema-output'). text; if (schemaText) { navigator. clipboard. writeText(schemaText). then( => { $('#copy-alert'). fadeIn. delay(1000). fadeOut; }); } }); // Initialize schema on page load updateSchema; }); What is a Breadcrumb Schema Generator? A Breadcrumb Schema Generator is a simple tool that helps... - Published: 2025-02-14 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/person-schema-generator/ Person Schema Generator Boost your SEO for free with our JSON-LD Person Schema Generator—effortlessly create structured data to enhance your online presence. Name: URL: Picture URL: Job Title: Company: Social Profiles: Copied jQuery(document). ready(function ($) { function isValidURL(url) { return /^https:\/\/+$/. test(url); } function showValidationError(input, isValid) { let errorEl = input. siblings('. error-message'); if (! isValid) { if (errorEl. length === 0) { input. after('Invalid URL. Must start with https://'); } } else { errorEl. remove; } } function updateSchema { let isFormValid = true; // Validate required URL fields const urlFields = ; // urlFields. forEach(selector => { // const input = $(selector); // const val = input. val. trim; // const isEmpty = val === ''; // const isValid = isEmpty || isValidURL(val); // Allow empty fields, but validate non-empty // showValidationError(input, isValid); // if (! isValid) isFormValid = false; // }); urlFields. forEach(selector => { const input = $(selector); const val = input. val. trim; const isEmpty = val === ''; const isValid = isEmpty || isValidURL(val); showValidationError(input, isValid); // Do not set isFormValid = false anymore }); // Collect values only if valid const name = $('#person-name'). val; const url = $('#person-url'). val; const picture = $('#person-picture'). val; const jobTitle = $('#person-job'). val; const company = $('#person-company'). val; const socialProfiles = ; . forEach(id => { const value = $(id). val; if (value) socialProfiles. push(value); }); const schema = { "@context": "https://schema. org", "@type": "Person", "name": name, "url": url, "image": picture, "jobTitle": jobTitle, "worksFor": { "@type":... - Published: 2025-02-14 - Modified: 2026-05-29 - URL: https://www.infidigit.com/tools/rank-checker/ Keyword Rank Checker: Check Rankings for Free Track your rankings for free with our Keyword Rank Checker—instantly check your search position and monitor SEO performance. Query: Country: Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of The Cook Islands Costa Rica Cote D'ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-bissau Guyana Haiti Heard Island and Mcdonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montenegro Montserrat Morocco... - Published: 2025-02-14 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/keyword-generator/ Free Keyword Research Tool Optimize Your SEO Strategy Find the best keywords for free with our Keyword Research Tool—discover high-ranking keywords to boost your SEO strategy. Keyword: Country: Afghanistan Åland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua and Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia and Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, The Democratic Republic of The Cook Islands Costa Rica Cote D'ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-bissau Guyana Haiti Heard Island and Mcdonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic of Iraq Ireland Isle of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea, Democratic People's Republic of Korea, Republic of Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia, The Former Yugoslav Republic of Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Moldova, Republic of Monaco Mongolia Montenegro Montserrat... - Published: 2025-02-07 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/faq-schema-generator/ FAQ Schema Generator FAQ Schema Generator is a powerful yet easy-to-use tool designed to help you create structured data for your website’s frequently asked questions. Question 1: Answer 1: Question 2: Answer 2: + Add More Question Copied jQuery(document). ready(function ($) { let faqCount = 2; function updateSchema { const faqs = ; $('#faq-fields . faq-item'). each(function { const question = $(this). find('input'). val; const answer = $(this). find('textarea'). val; faqs. push({ "@type": "Question", "name": question || "", // If empty, still add as empty string "acceptedAnswer": { "@type": "Answer", "text": answer || "" } }); }); const schema = { "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": faqs. length > 0 ? faqs : { "@type": "Question", "name": "", "acceptedAnswer": { "@type": "Answer", "text": "" } } }; $('#schema-output'). html( '\n' + JSON. stringify(schema, null, 2) + '\n' ); } $('#faq-fields'). on('input', 'input, textarea', updateSchema); $('#add-faq'). on('click', function { faqCount++; $('#faq-fields'). append(` Question ${faqCount}: Answer ${faqCount}: `); updateSchema; }); $('#faq-fields'). on('click', '. delete-faq', function { $(this). parent. remove; updateSchema; }); $('#copy-schema'). on('click', function { const schemaText = $('#schema-output'). text; if (schemaText) { navigator. clipboard. writeText(schemaText). then( => { $('#copy-alert'). fadeIn. delay(1000). fadeOut; }); } }); updateSchema; }); What is FAQ Schema? FAQ Schema is a type of structured data that helps search engines understand and display the frequently asked questions (FAQs) on your website directly in search results. By adding FAQ schema markup to your web pages, you provide search engines with organized information about the questions and answers on... - Published: 2025-02-07 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/article-schema-generator/ Article Schema Generator Boost your SEO with our JSON-LD Schema Generator for articles, blogs, and news with easy-to-use tools and markup support. Schema Type: Article News Article Blog Posting Headline: Article URL: Short Description: Author Type: Person Organization Author Name: Author URL: Image URL: Date Published: Publisher: Generate Schema Copied What is Article Schema? Article schema is a type of code that helps search engines understand your content better. It highlights important details like the title, author, and publication date of your article. By using article schema, you make it easier for search engines like Google to display your article in a more attractive and informative way in search results, which can help drive more visitors to your website. Streamline Content Structuring with Structured Data Generator Tool Now, imagine turning the complex task of coding structured data into a breeze. That's where schema generators come into play. These ingenious tools simplify the entire process, letting you input your content into a guided template to churn out well-structured, SEO-friendly articles with ease. They take on the heavy lifting of formatting your content for search engines, so you can stay focused on crafting stellar articles without worrying about the nitty-gritty of technical SEO. The result? A streamlined approach to content structuring that saves time and keeps your website looking sharp in the search engine spotlight. Types of Article Schema Generator Article Schema Generator Dive into the world of structured content with the Article Schema Generator. This particular tool is designed to effortlessly... - Published: 2025-02-03 - Modified: 2025-04-07 - URL: https://www.infidigit.com/careers/paid-marketing-executive/ Paid Marketing Executive (Google Ads, Meta & Linkedin) : We are seeking a highly motivated and data-driven Performance Marketing Executive to join our growing team. In this role, you will be responsible for managing and optimizing paid advertising campaigns across Meta (Facebook, Instagram, Messenger) and Google Ads (Search, Display, YouTube, Shopping) and Linkedin for a diverse portfolio of clients. Key Responsibilities : Develop, execute, and manage high-performing PPC campaigns across Meta, Linkedin and Google Ads platforms. Conduct in-depth keyword research, competitor analysis, and audience targeting. Collaborate with the creative team to develop engaging ad copy and visuals. Monitor campaign performance closely, analyze key metrics (CTR, CPC, CPA, ROAS), and identify areas for improvement. Implement data-driven optimizations to maximize campaign performance and achieve client goals. Provide regular reports and insights on campaign performance. Stay abreast of the latest trends and best practices in paid media. Work closely with cross-functional teams for effective campaign execution. Qualifications : 1- 2 years of experience managing paid campaigns on Meta, Linkedin, and Google Ads. Strong understanding of PPC best practices, bidding strategies, and audience targeting. Experience with A/B testing and performance optimization techniques. Proficiency in Google Analytics, Facebook Ads Manager, Linkedin Ads Manager and other relevant marketing tools. Analytical mindset with excellent problem-solving skills. Strong communication and interpersonal skills with the ability to collaborate effectively. Detail-oriented and organized with the ability to manage multiple projects simultaneously. Preferred Skills : Experience with Google Tag Manager, Google Data Studio, Google Analytics and other advanced analytics tools. Understanding... - Published: 2025-01-21 - Modified: 2025-01-22 - URL: https://www.infidigit.com/careers/trainee-to-associate/ Jr. Associate : Responsibilities : Basic understanding of SEO Proficiency in writing emails Hands-on experience with MS Office tools Knowledge of maintaining filing systems Familiarity with the life insurance sector 1–2 years of experience in website maintenance Experience in managing product and content updates on websites Location : Andheri Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2025-01-10 - Modified: 2026-06-10 - URL: https://www.infidigit.com/location/india-chennai-seo/ AI - Driven Growth Solutions SEO Company in Chennai Get Revenue-Generating Organic Traffic Increase your qualified leads and turn organic visibility into measurable business revenue with our SEO company in Chennai. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > SEO Company in Chennai Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Win over customers with a high level of intent who search online to find your products and services. Increase Sales Turn organic traffic on the website into regular sales by converting the traffic into sales-oriented SEO techniques. Higher Organic Rankings Increase visibility in search and outrank competitors in important industry-specific searches by customers. Grow ROI Generate sustainable, long-term revenue and reduce reliance on costly paid promotional efforts. Boost Brand Visibility Enhance brand power through consistent presence on competitive search engine results pages. Improve Engagement Make them more interactive with optimised content, speedy websites, and streamlined browsing experiences. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218.... - Published: 2025-01-10 - Modified: 2026-06-10 - URL: https://www.infidigit.com/location/india-hyderabad-seo/ AI - Driven Growth Solutions SEO Services in Hyderabad that Drives Real Business Growth Increase qualified traffic, strengthen search visibility, and turn organic rankings into measurable business growth with the best SEO services in Hyderabad. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > SEO Company In Hyderabad Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Identify high-intent customers actively seeking your products, services and business solutions. Increase Sales Transform organic web traffic into paying clients with conversion-based SEO optimisation. Higher Organic Rankings Enhance search presence and take control of competitive keywords among high-converting customer searches. Grow ROI Minimise the cost of acquisition and generate long-term, sustainable revenue through organic search. Boost Brand Visibility Create greater market presence by consistently ranking in competitive search engine results. Improve Engagement Enhance user engagement by providing optimised experiences, valuable content, and quicker websites. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in Just 3... - Published: 2025-01-10 - Modified: 2026-06-10 - URL: https://www.infidigit.com/location/india-pune-seo/ AI - Driven Growth Solutions Best SEO Company in Pune Higher Conversions with Qualified Organic Traffic Drive qualified organic traffic to your website and accelerate revenue growth with data-driven SEO strategies tailored for Pune businesses. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > SEO Company in Pune Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate LeadsWith targeted SEO strategies, attract qualified leads to your website for better conversions. Increase SalesConvert organic traffic into consistent revenue with conversion-focused SEO and targeted user journeys. Higher Organic RankingsIncrease your traffic on SERPs and outrank your competitors for high-quality, converting, and industry-related keywords. Grow ROISave on customer acquisition costs by adopting sustainable and effective SEO strategies for long-term growth. Boost Brand VisibilityImprove online presence and establish trust amongst highly competitive search results. Improve EngagementEngage and inspire users to return, with optimised, fast, user-intent-focused content. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in Just 3... - Published: 2025-01-10 - Modified: 2026-06-17 - URL: https://www.infidigit.com/location/india-kolkata-seo/ SEO Company in Kolkata: Revenue-Generating Organic Traffic Achieve qualified traffic, leads, and revenue with a trusted SEO company in Kolkata. Outrank competitors through data-driven SEO strategies built for long-term business growth. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Company in Kolkata Clients We are the trusted partners for brands to achieve organic success BENEFITS Key Benefits of Working with Infidigit to Drive Growth Generate Qualified Business Opportunities Attract the right prospects who are actively looking for solutions that your business offers. Turn Organic Traffic into Revenue Turn search visibility into tangible sales and customer acquisition. Secure Top Search Positions Rank higher for better trust, clicks, and market share. Maximise Marketing ROI Establish a growth channel that will benefit from compounding over time. Strengthen Brand Presence Online Increase visibility across critical moments in the customer decision journey. Create Deeper Customer Engagement Offer meaningful experiences that invite interaction, trust, and conversions. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months ProAlley achieve... - Published: 2025-01-09 - Modified: 2026-06-04 - URL: https://www.infidigit.com/location/india-mohali-seo/ AI - Driven Growth Solutions SEO Company in Mohali Get Revenue Generating Organic Traffic Accelerate the growth of your Mohali-based business with SEO solutions built for international success. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > SEO Company in Mohali Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges Struggling with Organic Growth? We Can Help! "My redesigned website isn't driving traffic. "A mere site redesign alone will not improve traffic without concurrent search engine optimization. Focus on all-encompassing on-site optimization, thorough keyword implementation, and an able building of strong backlinks to ensure that the right audience comes to you and your site is much easier to find. "My online store isn't generating enough sales. "If your e-commerce traffic is not converting into sales, user experience could be the culprit. Optimize product pages, sharpen navigation, and streamline the conversion funnel to increase conversion rates,... - Published: 2025-01-09 - Modified: 2026-06-04 - URL: https://www.infidigit.com/location/india-coimbatore-seo/ AI - Driven Growth Solutions SEO Company in Coimbatore Get Revenue Generating Organic Traffic Empower your Coimbatore-based business to thrive globally with customized SEO strategies that drive revenue. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > SEO Company in Coimbatore Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges Common Challenges Hindering Organic Growth "Why Isn’t My Updated Website Attracting Traffic? "Your revised website might not include some components critical for SEO, or might not be indexed properly by search engines. Ensure that all SEO basics are in place, such as meta tags and mobile-friendliness, and submit your website to search engines to start its indexing. "Low Sales After Launching Your Online Business? "An unoptimized site or a poor user experience would be leading reasons for low sales too. For increased sales, focus on optimizing the keywords, improving user experience, and drafting good product... - Published: 2025-01-08 - Modified: 2026-06-04 - URL: https://www.infidigit.com/location/india-surat-seo/ AI - Driven Growth Solutions SEO Company in Surat Get Revenue Generating Organic Traffic Empower your Surat-based business to scale new heights with bespoke SEO plans designed for maximum impact. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > SEO Company in Surat Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges Common SEO Challenges Faced by Surat Businesses "Redesigned website but no traffic boost? "A recent redesign of your website might not have helped boost traffic yet, and that’s because it lacks attention to basic SEO factors like keyword optimization, site-speed improvement, and content strategy improvements. Feed the new website to the search engines for loading finally to boost traffic to it quickly. "Low sales despite launching an online store? "Traffic does not always result in income generation. Well, bounce rates, poor user experience, unclear call(s) to action, or undesirably slow speed for your... - Published: 2025-01-08 - Modified: 2026-06-17 - URL: https://www.infidigit.com/location/india-jaipur-seo/ AI - Driven Growth Solutions SEO Company in Jaipur Get Revenue Generating Organic Traffic Drive the growth of your Jaipur-based business by opening doors to global markets with tailored SEO expertise. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > SEO Company in Jaipur Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges What's Stopping Your Organic Growth? "I redesigned my website, but there's still no traffic. " Redesigning a website often disrupts existing SEO structures like URL mappings and on-page optimizations. Search engines may fail to rank your updated site without proper redirects and keyword optimisation. It will be better if you conduct an SEO audit post redesigning the website, which will help fix all the issues. "I launched an online store, but my sales are still low. " Launching an online store isn’t enough if it isn’t optimized for search engines or lacks... - Published: 2025-01-08 - Modified: 2026-06-17 - URL: https://www.infidigit.com/location/india-noida-seo/ SEO Company in Noida: Fuel Your Brand’s Organic Growth Drive qualified traffic, leads, and revenue with Infidigit, a trusted SEO company in Noida, to outrank competitors and achieve sustainable business growth. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Company in Noida Clients We are the trusted partners for brands to achieve organic success BENEFITS Benefits of Choosing an SEO Company in Noida Generate Leads Attract high-intent prospects actively searching for your products and services. Increase Sales Turn more qualified organic traffic into revenue-generating customers regularly. Higher Organic Rankings Get leading search positions that create sustainable visibility and growth. Grow ROI Enhance marketing returns with cost-effective and long-term organic acquisition strategies. Boost Brand Visibility Build stronger market presence and stay visible throughout customer journeys. Improve Engagement Enhance user engagement with content that is perfectly aligned with the search intent. SEO Process Our SEO Process & Services as the Best SEO Agency in Noida 1. Personalised SEO Strategy & Goal Alignment Clear thinking is the basis of any successful SEO effort. We try to understand exactly what success looks like for your business before recommending keywords, content or technical improvements. We review your business, competition and current search presence, customer acquisition goals and growth plans to build a road map that is unique to your business. This helps to avoid wasted effort and to concentrate the investment in areas that are likely to... - Published: 2025-01-08 - Modified: 2026-06-10 - URL: https://www.infidigit.com/location/india-gurgaon-seo/ AI - Driven Growth Solutions SEO Company in Gurgaon Gain Revenue through Organic Traffic Boost your rankings, capture qualified leads, and generate measurable and sustainable business growth with our data-driven SEO company in Gurgaon. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > SEO Company in Gurgaon Clients We are the trusted partners for brands to achieve organic success BENEFITS Benefits of Choosing an SEO Company in Gurgaon Generate LeadsWin over high-intent customers actively searching for products and services related to your company's offering. Increase SalesTurn organic traffic into revenue, with targeted SEO strategies and customer journeys. Higher Organic RankingsEnhance search presence and beat competition on lucrative, high-converting search queries time and again. Grow ROIIncrease customer acquisition rates and develop long-term growth with organically acquired search visibility. Boost Brand VisibilityGrow online presence and brand awareness on the competitive search engine result pages. Improve EngagementImprove user interaction by making websites more responsive and enabling easy browsing on devices. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in... - Published: 2025-01-08 - Modified: 2026-06-04 - URL: https://www.infidigit.com/location/india-chandigarh-seo/ AI - Driven Growth Solutions SEO Company in Chandigarh Get Revenue Generating Organic Traffic Revolutionize your Chandigarh-based business with powerful SEO strategies that deliver worldwide reach. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > SEO Company in Chandigarh Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges Common SEO Challenges Faced by Chandigarh Businesses "Why Isn’t My Website Ranking Locally in Chandigarh? "Even after a redesign, your website might not attract traffic due to poor SEO optimization. We ensure your site is fully optimized with relevant keywords, proper on-page SEO, and strong backlinks, helping you draw targeted organic traffic to your site. "Experiencing High Traffic but Low Sales? "Low sales despite website traffic can often be linked to poor user experience. We enhance your website’s usability, optimize product pages, and ensure smooth navigation to drive conversions and increase sales. "Struggling to Rank for Chandigarh-Specific... - Published: 2025-01-07 - Modified: 2025-01-07 - URL: https://www.infidigit.com/careers/jr-hr-associate/ Jr. HR Associate : The incumbent will be responsible for defining hiring criteria, sourcing potential candidates and reaching out to prospects via email or phone. To be successful in this role, the incumbent should have excellent communication skills to interact with candidates and internal teams. The incumbent should also be familiar with online and offline sourcing techniques, like networking, searching for potential hires through various portals & Headhunting. Ultimately, the responsibility to place qualified candidates in a timely manner and build talent pipelines for our future hiring needs. Responsibilities : Manage the end-to-end recruitment process, including job postings, sourcing candidates, screening resumes, conducting interviews, and making job offers. Collaborate with hiring managers to understand their staffing needs and develop effective recruitment strategies. Conduct background checks and verify candidate credentials. Coordinate the onboarding process for new hires, including orientation and training programs. Negotiating with the candidates to close the offer. Maintain organized databases with candidates’ data. Coordinate with hiring managers to define necessary requirements for open roles. Source active & passive candidates using a variety of search methods to build a robust candidate pipeline. Send recruiting emails to active & passive candidates and follow up when necessary. Screen candidates by reviewing resumes and job applications, and performing phone screeningsAdminister compliance and reporting Qualifications / Experience : Bachelor's Degree/MBA Qualified. 6 months to 1 years of recruiting experience. Excellent organizational and time management skills. Proficient in Microsoft Office. Working knowledge of interview techniques and applicant screening methods. Familiar with a wide variety... - Published: 2024-12-30 - Modified: 2024-12-30 - URL: https://www.infidigit.com/careers/digital-sales-manager-jobs-in-mumbai/ Digital Sales Manager : We are looking for an energetic Outbound Sales Manager to help drive our sales and grow the business. You will work with various departments and report to the SVP - Revenue. The successful applicant will be resourceful, organized, process oriented and motivated to increase sales and enhance the company's reputation. Responsibilities : Accountable for driving and generating revenue for the business unit working on outbound sales inquiries on phone calls or chats. Attending business networking events to generate leads Create and maintain database for outreach via phone, email, LinkedIn and other networking platforms. Market research to develop warm leads Develop an outreach mechanism through SOPs to reach out to target customers for generating leads. Upsell additional services as required to prospects. Get an understanding of the services offered at Infidigit on a regular basis by attending interna trainings as and when required. Deliver the monthly target as assigned by the business Understands pipeline management, working on opportunities/leads through ZOHO or other CRM tools and be able to present a report on a weekly basis to the leadership team. Prepare monthly, quarterly and annual sales forecasts. Enable the end-to-end onboarding process for new clients, ensuring a smooth transition from prospect to client status. Adhere to SOPs for lead conversion and onboarding to ensure successful client onboarding. Preparing weekly and monthly reports. Maintaining client records. Qualifications / Experience : Graduation is a must for this role Proven work experience as an Outbound Sales Manager (at least 2 years)... - Published: 2024-12-24 - Modified: 2025-10-06 - URL: https://www.infidigit.com/hyper-local-seo-services/ Home > Solutions > Top Hyperlocal SEO Services Solutions Top Hyperlocal SEO Services Boost your local impact with expert hyperlocal SEO services, designed to increase visibility, engage your audience, and drive meaningful growth in competitive local markets. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Introduction to Hyper Local SEO 1. What is Hyper Local SEO? Imagine honing in on the precise needs and behaviors of customers just a stone’s throw from your business. That’s the crux of Hyper Local SEO – a finely-tuned digital marketing strategy that zeros in on a micro-local area. You can think of it as the high-precision laser of SEO – it targets potential clients within a distinctly small geographic radius, such as a couple of blocks in a city. With the rise of “near me” searches and real-time location-based browsing, Hyper Local SEO helps shine a spotlight on your business for those who are close enough to walk through your doorsteps within minutes. 2. Why is Hyper Local SEO Important for Businesses? Hyper Local SEO isn’t just a trend; it’s an essential component of your digital arsenal. For businesses, particularly in competitive markets, standing out in local searches is... - Published: 2024-12-24 - Modified: 2024-12-27 - URL: https://www.infidigit.com/core-web-vitals-services/ Home > Solutions > Core Web Vitals Optimization Services Solutions Core Web Vitals Optimization Services Boost your website's success with our Core Web Vitals Optimization Services. Improve PageSpeed, enhance user experience, and gain SEO advantages. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Welcoming Speed: Elevating Your Online Success 1. Understanding Core Web Vitals and PageSpeed Core Web Vitals are the subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be surfaced across all Google tools. Each of the Core Web Vitals represents a distinct facet of the user experience, is measurable in the field, and reflects the real-world experience of a critical user-centric outcome. The dimensions of Web Vitals have changed over time. The current set focuses on three aspects of the user experience—loading performance, interactivity, and visual stability—and includes metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Faster PageSpeed signifies a more efficient and performative speed website that promises a smoother user experience. Achieving optimal PageSpeed and enhancing Core Web Vitals ensure that visitors can engage with the content rapidly and seamlessly, which is imperative... - Published: 2024-12-23 - Modified: 2026-06-30 - URL: https://www.infidigit.com/local-seo-case-studies/ Local SEO Case Studies That Help Brands Win Locally See how we’re preparing to transform local search rankings with targeted Local SEO services. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a... - Published: 2024-12-23 - Modified: 2026-06-30 - URL: https://www.infidigit.com/amazon-seo-case-studies/ Amazon SEO Case Studies That Turn Searches Into Purchases Explore case studies where we amplified website traffic through strategic AI-driven SEO solutions. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual... - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://www.infidigit.com/careers/sr-content-executive/ Sr. Content Executive : We are seeking a skilled Content Executive to produce high-quality content for various online platforms, supporting client deliverables. The ideal candidate will have a keen eye for detail, ensuring impeccable grammar, punctuation, spelling, sentence structure, and style. The individual should also possess exceptional attention to detail for their intended audience. Responsibilities : Create content for blogs, websites, app descriptions, and social mediachannels. Ensure content consistency, accuracy, and adherence to style and brandstandards. Revise, edit, and proofread creative content as needed. Write in various formats and styles tailored to multiple audiences, ensuringfactual accuracy, originality, and avoidance of AI-generated content. Stay updated on digital marketing best practices and techniques for engagingweb content. Gather information through relevant questionnaires or by asking pertinentquestions from various clients. Report directly to the Content Manager and indirectly to the Group Head(s) ofthe respective customer team(s). Qualifications & Experience : 2-4 years of content writing experience, preferably in e-commerce, fintech,and BFSI niches. Strong research skills and a passion for learning and writing about new topics. Desire to learn new skills and technologies for content creation andoptimization. Proficiency in writing and editing. Excellent organizational and task management skills. Ability to manage multiple projects simultaneously and meet deadlines (agencyexperience preferred). Familiarity with SEO (certification preferred). Experience with content/SEO analytics tools (preferred but not required). Experience working with ChatGPT-4 and similar AI tools. Proficiency in delivering content that bypasses AI detection tools (will be givenan advantage) Salary : Not a constraint for the right talent & will... - Published: 2024-12-13 - Modified: 2024-12-13 - URL: https://www.infidigit.com/careers/admin-executive/ Admin Executive : We are looking for a proactive Admin Executive to support our administrative functions. The successful candidate will play a key role in ensuring efficient office operations and will manage a variety of administrative tasks. Key Responsibilities : Oversee office supplies management and maintain adequate stock levels. Coordinate office maintenance and handle repairs as needed. Handle reimbursement requests and ensure timely processing. Arrange travel bookings and accommodations for staff as needed. Manage office staff, including cleaners, housekeeping, and office boys. Oversee All housekeeping duties to ensure cleanliness. Assist with procurement processes and maintain inventory records. Address and manage administrative escalations as they arise. Provide overall administrative coordination and support as required. Manage vendor relationships and ensure quality of services provided. Coordinate with HR and Finance teams to support administrative functions and processes. Arrange client visits, including logistics and scheduling. Source and coordinate the creation of welcome kits and printing materials. Maintain Excel reports and trackers for various administrative tasks. Qualifications : Bachelor’s degree or equivalent experience preferred. Strong organizational and multitasking skills. Excellent communication skills, both written and verbal. Proficient in Microsoft Office, especially Excel. Ability to work independently and collaboratively within a team. Working Conditions : Full-time position, based in the office. Mon – Fri (9 hours shift) Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-12-11 - Modified: 2024-12-11 - URL: https://www.infidigit.com/careers/business-development-specialist/ About Infigrowth : Infigrowth, powered by Infidigit, is an AI-driven platform that empowers businesses to dominate search and drive sustainable organic growth. Business Development Specialist - Infigrowth : As a Business development Specialist for Infigrowth, you will play a crucial role in acquiring clients. You will be responsible for understanding client needs, demonstrating the value of our platform, and securing contracts. Responsibilities : Prospecting: Identify and qualify potential clients through various channels (e. g. , cold calling, email, LinkedIn). Sales Process: Follow the sales strategies to drive pipeline growth and close deals. Product Demonstrations: Conduct engaging product demonstrations to showcase the features and benefits of Infigrowth. Customer Relationship Management: Build strong relationships with clients and address their needs promptly. Sales Forecasting and Reporting: Track sales performance, forecast future revenue, and provide regular reports to management. Stay updated with industry trends and competitive landscape. Collaborate with marketing, product and customer success teams to ensure a seamless customer journey. Key Requirement : Proven experience in SaaS B2B sales. Basic understanding of digital marketing concepts, especially SEO. Excellent communication and presentation skills. Ability to build strong relationships with clients. Self-motivated and results-oriented. Proficiency in using CRM and sales tools. What We Offer : Variable criteria: 10% of upfront collection for the 1st year of each client paid quarterly on all verified sales at listed prices (No Upper Cap) Comprehensive training program for all new hiresOpportunity to work with cutting-edge technologyA dynamic and collaborative work environmentOpportunities for professional growth and development Salary : Not... - Published: 2024-12-10 - Modified: 2025-10-07 - URL: https://www.infidigit.com/seo-content-writing-services/ Home > Solutions > SEO Content Writing Services Solutions Expert SEO Content Writing Services Imagine your brand’s message rising above the noise in today’s competitive digital landscape, creating an impactful connection with your audience that goes beyond visibility. That’s exactly what Infidigit’s expert SEO content writing services deliver—content that ranks, engages, and drives meaningful results. International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigt Infidigit is a leader in content creation within the digital marketing space. We are known for producing content that connects with your audience while boosting your online presence. Our team consists of experienced writers, thorough researchers, and skilled SEO experts, all focused on telling your brand's story in a clear and impactful way. We don't just offer services; we work as a partner in your digital growth. By delivering content that drives engagement, we help your business grow and succeed. Our passion for quality and precision sets us apart, ensuring that every piece of content is crafted with care to meet your unique goals. We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ What are SEO Content writing services? In today’s digital world, content isn’t just important—it’s the foundation of your online success. Our SEO content writing services are... - Published: 2024-12-09 - Modified: 2024-12-11 - URL: https://www.infidigit.com/ecommerce-migration-services/ Home > Solutions > Ecommerce Migration Services Solutions Ecommerce Migration Services Unlock Ecommerce's full potential with our bespoke web development services. Experience custom themes, seamless migration, and ongoing support to elevate your e-commerce success. International award winners 150+ tech SEO experts Proven success stories Get Proposal What is Ecommerce Migration and Why Your Business Needs It Ecommerce migration is a pivotal step in modernizing your online store, involving the transfer of your digital commerce operations from one platform to another. Our ecommerce data migration isn't just about shifting data; we view it as a strategic leap forward to enhance your digital architecture. We ensure that your platform's performance escalates, facilitating superior features for an upgraded customer experience. By upgrading your store's infrastructure, we enable your business operations to optimize for growth and success. We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Signs It's Time to Migrate Your Ecommerce Store 1. Outdated Platform Performance If you’ve been noticing that your eCommerce platform is lagging, crashes frequently, or just isn’t keeping up with the latest technologies, it’s a clear sign that its performance is outdated. Slow loading times, for instance, negatively affect user experience and can lead to loss of sales and lower search engine rankings. Upgrading to a... - Published: 2024-11-26 - Modified: 2024-11-26 - URL: https://www.infidigit.com/careers/youtube-seo-trainee/ Trainee - YouTube SEO : Are you passionate about the fast-paced and evolving world of Digital Marketing and YouTube Search Engine Optimization (SEO)? At Infidigit, we are looking for enthusiastic young professionals eager to master the art of YouTube SEO. This opportunity will let you learn directly from experienced YouTube SEO analysts, gaining hands-on experience in optimizing video content for maximum visibility. Responsibilities : YouTube SEO Strategy Execution:Develop and implement strategies to improve organic visibility for YouTube videos and channels. Optimize video titles, descriptions, and tags to drive engagement and views. Keyword Research for Video Content:Conduct keyword analysis specific to YouTube to align with target audience behavior and trends. Discover and optimize high-performing, niche-specific keywords for videos and channels. Content Optimization:Work with video creators to ensure metadata (thumbnails, titles, and descriptions) aligns with SEO best practices. Implement strategies to improve video watch time, click-through rates (CTR), and audience retention. Analytics & Reporting:Use tools like YouTube Analytics, Google Analytics, and third-party SEO tools to track and evaluate video performance. Provide detailed reports on YouTube channel growth and recommendations for improvement. Technical Knowledge:Apply basic technical skills like understanding YouTube algorithms and best practices for video indexing. Stay updated on YouTube ranking factors and algorithm changes. Innovation & Trend Spotting:Stay updated on trends and tactics like short-form content, emerging formats, and competitor analysis. Brainstorm and implement new strategies to enhance channel growth. Client Communication & Collaboration:Provide regular updates and results to clients or internal teams on YouTube SEO improvements. Align video optimization strategies... - Published: 2024-11-22 - Modified: 2024-12-11 - URL: https://www.infidigit.com/shopify-migration-services/ Home > Solutions > Shopify Migration Services Solutions Shopify Migration Services Unlock Shopify's full potential with our bespoke web development services. Experience custom themes, seamless migration, and ongoing support to elevate your e-commerce success. International award winners 150+ tech SEO experts Proven success stories Get Proposal Why Migrate to Shopify? Unlock the Full Potential of Your Online Store Embracing Shopify signifies unlocking a suite of robust features designed to streamline the conduct of your online business. We've seen a remarkable surge in eCommerce platforms, but none combine ease of use, advanced functionality, and top-notch security as seamlessly as Shopify does. Migrating to Shopify paves the way for maximized online impact, offering a scalable and rapidly deployable platform that adapts to the evolving marketplace. Our expert migration services help not only in transferring your store's data but also in optimizing its performance on Shopify, ensuring you're equipped to take full advantage of all the opportunities that come with a superior online store. We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Key Reasons to Choose Shopify for Your Business 1. Superior Scalability and Performance Shopify excels in providing an e-commerce platform that grows with you. Whether you’re just starting or you’re gearing up to enter the big league, this... - Published: 2024-11-06 - Modified: 2025-02-25 - URL: https://www.infidigit.com/careers/executive-assistant-to-ceo/ Manager - Founder Office : The Manager founder office will play a key role in supporting the CEO with high-level strategic and operational tasks, ensuring the smooth flow of information and communication between internal and external stakeholders. This individual will support decision-making by providing timely data analysis, insights, and operational reports to the CEO. He/She will help monitor strategic projects, track progress on key initiatives, and ensure thorough follow-up. Responsibilities : Strategic Support:- Conduct research, gather data, and prepare reports on topics relevant to the CEO’s and Company's strategic goals and initiatives. Support decision-making with data analysis, trends, and insights as needed. MIS:- Ensure the accuracy of companywide operational data. Report summarized data to top management in a timely manner to facilitate decision-making. Provide assistance in use of performance measurement metrics to help assess the magnitude of variances on important company parameters and enable decision-making. Coordination & Liaison:- Facilitate effective communication between the CEO and internal/external stakeholders. Ensure post-meeting actions are assigned and followed up. Handle sensitive and confidential information with discretion. Special Projects - Coordination and Management:-Act as a trusted confidant of the CEO, maintaining professionalism and reliability in all interactions. Assist in monitoring the progress of strategic projects, keeping the CEO updated on milestones, and ensuring deadlines are met. Facilitate communication between the CEO and project stakeholders, both internal and external. Keep track of action items assigned by the CEO and follow up with relevant parties to ensure completion. Qualifications / Experience : A master’s degree in business... - Published: 2024-11-04 - Modified: 2025-11-24 - URL: https://www.infidigit.com/guest-posting-services/ Home > Solutions > Guest Posting ServicesSolutions Guest Posting Services Guest Posting Services, including link-building outreach, are essential in today’s digital marketing landscape. We offer tailored services to meet your brand's specific needs. Our focus is on creating high-quality content that connects with influential websites and industry leaders relevant to your niche. By forming strategic partnerships and seamlessly integrating your links within the content, we enhance the visibility of your brand. This approach helps you reach new audiences by leveraging the authority and reach of reputable websites. Through these trusted relationships, we help you engage potential customers in a genuine and impactful manner. International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigit Premium guest posting services are essential for boosting your website’s visibility and authority, leading to improved search engine rankings. By partnering with Infidigit, an award-winning agency with a proven track record in creating successful link-building campaigns, you can secure backlinks from reputable and relevant websites. Through strategic partnerships across various industries, we help enhance your online presence and drive targeted traffic to your content-rich platform. We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Why Guest Posting is important 1. Increased brand visibilityOur Guest Posting Services are tailored to significantly increase your brand’s visibility. By partnering with influential websites across various niches, we... - Published: 2024-10-31 - Modified: 2026-02-03 - URL: https://www.infidigit.com/careers/jr-account-executive/ Accounts Executive : Responsibilities : Manage day-to-day accounting functions ensuring timely closure of books on a periodic basis as per set TAT and timeline. Conduct periodic bank reconciliations, provisions/accruals, ledger scrutiny, and process vendor & employee payments, including GST Invoicing. Ensure statutory compliance by making timely payments of TDS, Professional tax, PF, etc. , and filing periodic returns (GST & TDS). Handle Tax audits & Tax assessments efficiently. Assist in preparing monthly financial results for Management review and for Audit purposes. Ensure adherence to financial & accounting policies and operating procedures. Timely closure of all audits (Statutory, Internal, and Tax audits). Perform timely booking & payments to vendors and reconcile TDS with 26AS statements. Customer follow-up for invoice payment. Oversee administrative duties such as office supplies management, coordination of office maintenance, and handling administrative tasks as required. Provide support in establishing and enforcing proper accounting policies and methods. Assist with coordinating and executing audits, including providing necessary documentation and information. Maintain financial files and records in an organized and accessible manner. Ensure compliance with accounting principles, practices, standards, regulations, and laws. Maintain positive interpersonal relationships with team members and stakeholders, demonstrating productivity, initiative, flexibility, cooperation, and commitment to the success of the F&A team. Perform any other duties as assigned by management. Qualifications / Experience : Bachelor's degree in Accounting, M. Com or CA (Inter). 3-4 years of experience in Corporate Finance Accounts Department. Very strong communication (written & speaking) skillsComputer literate with working knowledge of TALLY ERP. Expert knowledge... - Published: 2024-10-31 - Modified: 2024-10-31 - URL: https://www.infidigit.com/boost-in-organic-keyword-ranking-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Organic Ranking Case Study How We Boosted Organic Keyword Rankings by 13X for an E-Commerce Site within 8 Months The Client The brand we are talking about is a leading e-commerce website with over 100 million users, offering a wide range of categories and products, including fashion, fitness, skincare, home and furniture, electronics, accessories, kitchen items, and more. What sets it apart is its ability to provide products at competitive prices compared to other platforms. The Objective The goal of this project was to significantly improve search visibility and increase website traffic, focusing on enhancing non-brand clicks and impressions. Our key objectives were:Increasing organic keyword rankingsEnhancing non-brand clicks and impressionsDriving growth in search visibility and traffic The Challenge Several challenges hindered the website's performance and search engine visibility:Duplicate Pages: The site had multiple variations of a single URL, leading to keyword cannibalization and SEO inefficiencies. Cluttered URLs: The URL structure was not user-friendly, with cluttered and complex URLs affecting search engine indexing and ranking. Limited Technical Bandwidth: Technical constraints limited our ability to make backend improvements quickly. Missing Content: The website lacked content and was not properly mapped to relevant keywords, which limited its search visibility and performance. The Solution To overcome these challenges and meet the objectives, we implemented the following detailed SEO strategy: URL Optimization We created new, optimized category URLs that were clear, concise, and SEO-friendly, focusing on keywords relevant to the site’s offerings. All old, cluttered... - Published: 2024-10-31 - Modified: 2025-10-08 - URL: https://www.infidigit.com/on-page-seo-case-study/ Home > Case Study > Ecommerce SEO Case Studies > On Page SEO Case Study Discover How On-Page SEO Catapulted Blog Page Traffic by 440. 56% The Client One of India's leading e-commerce platforms, caters to sellers by allowing them to develop an online business and sell directly to millions of customers. The Objective The goal was to make it as easy as possible for suppliers, manufacturers, and sellers to start their selling businesses through their platform. In addition to this, their ask was to get conversions from both CLP pages and blog pages. Their objectives were:To improve Organic Sessions & Visibility on SERPTo improve Organic Keyword RankingsTo improve Organic Clicks for Blog pages The Challenge We encountered the following challenges in pursuing these objectives. Limited Blog PagesUnder Optimised Content on Blog PagesBrand Related Content Missing on Blog PagesMissing Seller Queries Related Blog Pages The Solution Ideation of New Blog Topics As part of our strategy, we conducted a thorough competitor analysis to identify gaps in the content and uncover high-potential blog topics. This allowed us to create targeted blog pages that addressed key audience interests and improved search visibility for non-brand keywords. Implementation of New Blog Pages Prior to the website revamp, we proposed the inclusion of new blog content to enhance overall organic rankings. This initiative, implemented post-revamp, has resulted in significant individual blog page ranking improvements and a measurable increase in overall website traffic. Shared On-Page Recommendations for New Blog Pages Concise URL Structure: We included our... - Published: 2024-10-08 - Modified: 2024-12-27 - URL: https://www.infidigit.com/tools/seo-extension/ Supercharge Your SEO With Infigrowth's Chrome Extension Instant Page Insights and Optimization—Directly from Your Browser Add to Chrome it’s free https://youtu. be/z5J-bBDXz7k? si=P_qxoWgTooDahkz5 Add to Chrome it’s free Enhance Your Digital Footprint Streamline your SEO efforts with the Infigrowth SEO Extension. On Page SEO AnalysisEnsure your content follows the latest SEO guidelines with our step-by-step checklist, optimizing every element from headers to keywords. Get an at-a-glance view of your domain or webpage’s SEO health, including key metrics for improving page performance with the help of insights. Header Tags AnalysisAnalyze your header tags (H1, H2, H3 etc) to ensure proper hierarchy and relevance, boosting both readability and SEO. Image OptimisationCheck for Alt text, Old Format, Large Images, Image size to improve user experience and page rankings. Links AnalysisIdentify internal and external, Do-follow and No-follow links to optimize your website performance. Keyword DensityUnderstand how keywords and phrases are used on your page, identifying opportunities to improve keyword density and content relevance. Technical AspectsDiagnose and fix technical SEO issues related to Schema Tags and Hreflang that could be hindering your search rankings. Core Web Vitals: Track and improve your site’s Core Web Vitals, ensuring faster load times, better interactivity, and an overall improved user experience for mobile users. Why Choose Infigrowth? Empower Your SEO Strategy with Real-Time Insights and Data-Driven Optimization Comprehensive SEO Extension Covers every aspect of SEO, from on-page elements to complex technical audits. Easy-to-Use Interface Simplifies the SEO process with a user-friendly dashboard and actionable insights. Real-Time Monitoring Track your... - Published: 2024-10-05 - Modified: 2025-11-06 - URL: https://www.infidigit.com/teapigs-marketing-case-studies/ Teapigs Marketing Case Studies See how our strategies helped Teapigs brew up a stronger online presence and loyal customer base. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3821103874"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3821103874"), turnstile. render("#cf-turnstile-cf7-3821103874", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3821103874')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3821103874');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For... - Published: 2024-10-05 - Modified: 2025-11-06 - URL: https://www.infidigit.com/dun-and-bradstreet-marketing-case-studies/ Dun and Bradstreet Marketing Case Studies Explore how D&B leveraged our expertise to improve online visibility and drive qualified leads. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3015004558"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3015004558"), turnstile. render("#cf-turnstile-cf7-3015004558", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3015004558')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3015004558');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/extramarks-marketing-case-studies/ Extramarks Marketing Case Studies Uncover how we helped Extra Marks achieve impressive growth in visibility and customer engagement. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-713600702"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-713600702"), turnstile. render("#cf-turnstile-cf7-713600702", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-713600702')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-713600702');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/flipkart-seller-hub-marketing-case-studies/ Flipkart Seller Hub Marketing Case Studies Discover how we collaborated with Flipkart to optimize traffic and enhance user engagement. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-899842792"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-899842792"), turnstile. render("#cf-turnstile-cf7-899842792", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-899842792')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-899842792');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/hdfc-life-marketing-case-studies/ HDFC Life Marketing Case Studies Learn how we supported HDFC Life in reaching wider audiences and achieving measurable digital growth. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3022430496"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3022430496"), turnstile. render("#cf-turnstile-cf7-3022430496", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3022430496')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3022430496');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/finnable-marketing-case-studies/ Finnable Marketing Case Studies Find out how Finnable enhanced its digital footprint and gained valuable leads with our solutions. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3870142266"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3870142266"), turnstile. render("#cf-turnstile-cf7-3870142266", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3870142266')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3870142266');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/superbalist-marketing-case-studies/ Superbalist Marketing Case Studies Uncover how we helped Superbalist achieve remarkable growth with effective SEO and content strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-4089436784"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-4089436784"), turnstile. render("#cf-turnstile-cf7-4089436784", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-4089436784')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-4089436784');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/manyavar-marketing-case-studies/ Manyavar Marketing Case Studies See how our efforts amplified Manyavar’s online reach, driving growth in traffic and engagement. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1584006001"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1584006001"), turnstile. render("#cf-turnstile-cf7-1584006001", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1584006001')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1584006001');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/spinny-marketing-case-studies/ Spinny Marketing Case Studies With immense enthusiasm, we are delighted to present our Spinny case study, showcasing the impressive results we've achieved in enhancing Spinny’s market presence. By employing data-driven strategies and innovative marketing techniques, we have customized our approach to tackle Spinny’s unique challenges, surpassing goals and delivering exceptional outcomes. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1439621819"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1439621819"), turnstile. render("#cf-turnstile-cf7-1439621819", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1439621819')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1439621819');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/metro-shoes-marketing-case-studies/ Metro Shoes Marketing Case Studies Learn how Metro Shoes achieved increased traffic and revenue with our strategic digital interventions. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-337533672"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-337533672"), turnstile. render("#cf-turnstile-cf7-337533672", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-337533672')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-337533672');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/cult-fit-marketing-case-studies/ Cult. fit Marketing Case Studies Discover how we elevated Cult. fit’s digital presence and engaged audiences through innovative solutions. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-170376778"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-170376778"), turnstile. render("#cf-turnstile-cf7-170376778", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-170376778')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-170376778');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/mochi-shoes-marketing-case-studies/ Mochi Shoes Marketing Case Studies Explore how we boosted online visibility and drove sales for Mochi Shoes with tailored SEO strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2922800378"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2922800378"), turnstile. render("#cf-turnstile-cf7-2922800378", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-2922800378')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-2922800378');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions... - Published: 2024-10-04 - Modified: 2025-11-06 - URL: https://www.infidigit.com/icici-prulife-marketing-case-studies/ ICICI Prulife Marketing Case Studies We are excited to unveil our ICICI Prulife case studies, showcasing the remarkable results we've achieved in enhancing ICICI Prulife’s market presence. By leveraging data-driven strategies and innovative marketing techniques, we have tailored our approach to address ICICI Prulife’s unique challenges, surpassing goals and delivering exceptional outcomes. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-494045517"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-494045517"), turnstile. render("#cf-turnstile-cf7-494045517", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-494045517')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-494045517');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions... - Published: 2024-10-04 - Modified: 2025-12-22 - URL: https://www.infidigit.com/karagiri-marketing-case-studies/ Karagiri Marketing Case Studies We are excited to share our Karagiri case studies, showcasing the remarkable results we've achieved in enhancing Karagiri’s market presence. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3719960392"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3719960392"), turnstile. render("#cf-turnstile-cf7-3719960392", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3719960392')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3719960392');},1000)}})})}); Infidigit is a CMO’s most preferred partner 1. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased... - Published: 2024-10-01 - Modified: 2025-01-21 - URL: https://www.infidigit.com/funcity-non-brand-clicks-case-study/ Home > Case Study > Arts & Entertainment Case Studies > Funcity Case Study How Infidigit Helped Fun City to Increase Their Non Brand Clicks by 288% via Local SEO The Client Fun City is an indoor amusement park that's a haven for children of all ages. Packed with thrilling rides, interactive games, and imaginative play areas, it's a place where kids can let their imaginations run wild. It Operates Fun City children amusement park Chain around 18+ Cities and 34+ Stores The Objective The main goal of Fun City was to increase traffic to their Google My Business profile, but that was not all. In addition to the key objective, their secondary goals were aimed at:Enhancing local search visibilityIncreasing website visitsImproving rankingsExpanding keyword coverage The Challenge Fun City has over 34 locations across 18 cities, but their website lacks dedicated pages for each individual location. Additionally, the website faces several other challenges, including:Dedicated Store Location Pages Are MissingUnoptimized Google My Business profilesLack of detailed information about services The Solution Once Infidigit identified what the major roadblocks were, a detailed strategy was created to help achieve the desired results. Given below that were a crucial part of that strategy:Location Page Creation on WebsiteGoogle Business Profile Listing AuditOptimizing Multiple GBP ListingsLocal Citation Building Location-Specific Pages Developed city-specific pages for locations where Fun City offers its services, and also created individual pages for each store to optimize it. Using best of the practices, Infidigit optimized all the pages which helped us to... - Published: 2024-09-19 - Modified: 2024-09-23 - URL: https://www.infidigit.com/max-fashion-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Max Fashion Case Study Max Fashion Boosts Non-Brand Clicks by 140% and Impressions by 354% through SEO The Client Since its UAE debut in 2004, Max Fashion has expanded to over 850 stores across 20 countries. Its journey in India began in 2006 with the first store in Indore, and today, it proudly serves a loyal customer base of nearly 35 million across 200+ cities through 500+ stores. MaxFashion. com, the brand’s thriving digital extension, ensures everyone—from trend-conscious Gen Z to families seeking essentials—has access to over 17,000+ styles available 24x7 on its app and website. Firmly believing that fashion should be accessible to all, Max Fashion continues to make style affordable and available for everyone. Max Fashion's significant online presence helps share the latest styles with families and fashion fans alike. The company offers a wide range of products, from kids' clothing to the newest trends for men and women. The Objective With a desire to rank high on Google SERPs, the following objectives were formulated:Improve Non-brand RankingImprove Non-brand clicks on SERPImprove Non-brand Impression on SERPDespite its vast global presence, including in India, Max Fashion sought to enhance its organic visibility and expand its online reach. The Challenge Max Fashion wanted to scale and grow its online presence, but several obstacles made this goal challenging:Limited visibility for non-brand keywords. Lack of On-Page & Off-Page optimizationMany Non-brand keywords were not ranking on SERPAbsence of Product and List schemas on the... - Published: 2024-09-19 - Modified: 2024-09-20 - URL: https://www.infidigit.com/hdfc-life-retirement-category-case-study/ Home > Case Study > BFSI Case Studies > HDFC Life Retierment Category Case Study How Infidigit Helped HDFC Life Conquer the Retirement Category Through SEO The Client HDFC Life, founded in 2000, is a leading life insurance company in India. While HDFC Life has good online visibility & brand awareness, they wanted to enhance their Retirement and Pension category via SEO and generate more relevant traffic. For the same, HDFC Life partnered with Infidigit to double their visibility, attract the right audience, and improve user experience, boosting traffic, and engagement for their Retirement and Pension categories. The Objective To establish HDFC Life as a leading digital authority in the retirement and pension category, we set ambitious goals to drive significant growth in their online presence. 200% increase in non-brand clicks 50% increase in #1 rankings for non-brand keywords. 100% increase in non-brand impressions The Challenge In today’s digital-first world, achieving visibility on Google Search is crucial for the success of any brand. HDFC Life Insurance, a prominent player in the life insurance sector, already had some level of visibility but aimed to significantly enhance its presence for its retirement and pension plans. Offering a comprehensive range of retirement and pension plans designed to meet diverse customer needs, HDFC Life has a solid foundation. To build on this, Infidigit identified a prime opportunity to amplify HDFC Life’s search presence through focused SEO strategies. Infidigit’s goal extended beyond merely increasing traffic; we aimed to attract a highly relevant audience that would... - Published: 2024-09-19 - Modified: 2024-09-20 - URL: https://www.infidigit.com/codeskin-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Code Skin Case Study How Infidigit Helped CodeSkin Achieve 1st Page Rankings on Amazon in 90 Days The Client CodeSkin is an innovator in the skincare industry, offering innovative solutions based on safe science that ensures both effectiveness and clean beauty. Focused on revolutionizing the skincare landscape, CodeSkin adheres to a strict set of quality and safety standards—outlined in the CodeSkin charter—that surpass international cosmetic regulations. With a commitment to excellence, CodeSkin aims to provide consumers with safe, highly effective skincare products that transform beauty routines. The Objective CodeSkin, a newly launched brand, sought to improve visibility and gain traction in a highly competitive market. Looking to establish a strong presence in the Amazon India Marketplace, CodeSkin aimed to enhance the organic performance of its product listings. The primary objective was to improve keyword rankings for non-brand queries with high SV business-oriented keywords. The goal was clear: climb from the back pages of search results to prominent rankings for relevant, high-impact keywords within a three-month period, ensuring the brand’s products gained visibility and attention in the marketplace. The Challenge Brand Awareness Challenge CodeSkin is a newly launched brand with limited awareness in the market. As a result, potential customers were not familiar with the brand, leading to low recognition and consumer trust. This lack of brand visibility hindered its ability to establish a foothold in the highly competitive marketplace Low Product Visibility on Amazon Due to CodeSkin's limited brand recognition,... - Published: 2024-09-16 - Modified: 2026-06-12 - URL: https://www.infidigit.com/cro-pricing-p1/ CRO Packages in India Get Revenue Generating Organic Traffic Optimize your site for better conversions and greater results. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Packages > CRO Packages PLAN CRO plans designed for your success Lite Analyze your site for key conversion improvements. Your Growth Toolkit One Time Audit based on best CRO Practices Sharing actionable insights based on review of 15 recordings Get Proposal Standard Improve user experience to increase conversion rates. 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Your Growth Toolkit 100 SKUs 1000 keywords Get Proposal Do you have specific needs? None of our plans quite fit? Or looking for something more tailored to your goals? We're happy to create a custom option just for you. Get Consultation Compare all features CLients We are the trusted partners for brands to achieve organic success View All Clients BENEFITS What are the benefits of investing in Amazon SEO? Generate Leads Optimized product listings attract more qualified traffic, increasing the chances of lead generation. Increase Sales Well-optimized listings improve visibility and conversions, directly contributing to higher sales. Higher Organic Rankings Improved product ranking makes your items more discoverable, attracting more potential customers. Grow ROI Increased visibility and conversions from optimized listings lead to a higher return on investment. Boost Brand Visibility Product optimization... - Published: 2024-09-16 - Modified: 2026-06-12 - URL: https://www.infidigit.com/local-seo-pricing-p1/ Local SEO Packages Drive More Local Leads Investing in local SEO packages boosts your local rankings, driving foot traffic, generating leads, and enhancing online presence. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Packages > Local SEO Packages PLAN Local SEO plans designed for your success Lite Enhance your local presence with basic SEO. Your Growth Toolkit 5 Locations 25 Keywords Optimised 10 GMB Posts Per Month Get Proposal Standard Build a solid foundation for local search rankings. Your Growth Toolkit 10 Locations 50 Keywords Optimised 20 GMB Posts Per Month Get Proposal Pro Strengthen your reach with reliable, local SEO tactics. Your Growth Toolkit 25 Locations 125 Keywords Optimised 50 GMB Posts Per Month Get Proposal Enterprise Achieve significant growth within your regional market. Your Growth Toolkit 50 Locations 250 Keywords Optimised 100 GMB Posts Per Month Get Proposal Do you have specific needs? None of our plans quite fit? Or looking for something more tailored to your goals? We're happy to create a custom option just for you. Get Consultation Compare all features CLients We are the trusted partners for brands to achieve organic success View All Clients BENEFITS What are the benefits of investing in Local SEO? Target Local Audience Attract customers in your area by optimizing for local search terms. Improve Local Visibility Optimize listings to increase your presence in local search results. Increase Foot Falls Drive more in-store visits through... - Published: 2024-09-16 - Modified: 2026-06-12 - URL: https://www.infidigit.com/youtube-seo-pricing-p1/ YouTube SEO Packages in India for Better Visibility Unlock the power of YouTube SEO to drive more views, engagement, and growth with our specialized packages in India. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Packages > YouTube SEO Packages PLAN YouTube SEO plans designed for your success Lite Boost your video visibility and channel presence. Your Growth Toolkit 5 new video suggestions 5 existing video optimizations 15 shorts optimizations Get Proposal Standard Expand your reach with enhanced strategies. Your Growth Toolkit 8 new video suggestions 7 existing video optimizations 15 shorts optimizations Get Proposal Pro Improve video rankings and drive consistent growth. Your Growth Toolkit 10 new video suggestions 15 existing video optimizations 30 shorts optimizations Get Proposal Enterprise Significantly elevate your channel’s search presence. Your Growth Toolkit 15 new video suggestions 20 existing video optimizations 60 shorts optimizations Get Proposal Do you have specific needs? None of our plans quite fit? Or looking for something more tailored to your goals? We're happy to create a custom option just for you. Get Consultation Compare all features Clients We are the trusted partners for brands to achieve organic success Process What Happens After You Request a YouTube SEO Pricing Proposal? 1. Understand Goals & Cost Industry experts lead a virtual meeting to discuss your YouTube SEO challenges, objectives, and KPIs. This interactive session helps us gain valuable insights into your channel, ensuring that we recommend... - Published: 2024-09-16 - Modified: 2026-06-12 - URL: https://www.infidigit.com/aso-pricing-p1/ ASO Packages in India Get More App Installs and Higher Rankings Our affordable ASO packages are designed to enhance your app’s visibility and rankings in app stores, helping you reach a larger audience and increase downloads with proven optimization strategies. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Packages > ASO Packages PLAN ASO plans designed for your success Lite Increase your app’s visibility and user reach. Your Growth Toolkit 1 Platform Optimization (Android or iOS) 20 Keywords 15 Backlinks Per Month Get Proposal Standard Optimize key factors to boost app store rankings. Your Growth Toolkit 2 Platform Optimization (Android or iOS) 50 Keywords 30 Backlinks Per Month Get Proposal Pro Advance your app’s growth with advanced optimization. Your Growth Toolkit 2 Platform Optimization (Android or iOS) 100 Keywords 53 Backlinks Per Month Get Proposal Do you have specific needs? None of our plans quite fit? Or looking for something more tailored to your goals? We're happy to create a custom option just for you. Get Consultation Compare all features CLients We are the trusted partners for brands to achieve organic success View All Clients BENEFITS What are the benefits of investing in ASO Services? Increase App Downloads Optimize your app’s presence to attract more users and drive app installs through effective ASO strategies. Enhance App Visibility Improve your app’s rankings in app store search results, ensuring it reaches a wider audience organically. Boost App... - Published: 2024-09-16 - Modified: 2024-09-20 - URL: https://www.infidigit.com/about-our-founder-kaushal-thakkar/ About the Founder Starting with just a team of four, he has accelerated the growth of Infidigit into one of India's fastest-growing digital marketing agencies, boasting a team of over 150+ experts. Kaushal Thakkar's Story Kaushal Thakkar started his career after completing an MBA from the revered KJ Somaiya Institute of Management & Research, Mumbai. In the early stages of his career, he worked with Tata Interactive Systems and The Times Group. His expertise and forward-looking approach were established when he was promoted as the Head of Search Engine Optimization at Myntra, India’s largest fashion eCommerce brand. Later, he helped Craftsvilla carve a unique position in the Indian eCommerce market as its Head of Digital Marketing before founding Infidigit. Industry observers and attendees have commended his work in sessions where he was the speaker for SEO. Read more Today, Infidigit is widely regarded as an SEO, ecommerce SEO, app store optimization, and CRO specialist with a team of 150+ experts. As its founder and Managing Director, Kaushal leads from the front and directly provides expertise to hundreds of clients around the globe. Kaushal’s unique perspective is backed by his 23+ years of experience in the industry, which is still considered to be in its early growth phases by many observers. He is also a Project Management professional and was awarded the ‘Persuasion, Emotion, and Trust’ certification by Human Factors International. As an SEO keynote speaker, Kaushal delivers speaking sessions, workshops, consulting engagements, and keynotes on performance marketing, digital marketing, search... - Published: 2024-09-10 - Modified: 2026-07-03 - URL: https://www.infidigit.com/website-maintenance-services/ Home > Solutions > Website Maintenance Services Website Maintenance Services: For Ranking and Revenue Growth From uptime and security to SEO performance, our website maintenance services keep your growth engine running smoothly without any hiccups. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients BENEFITS Benefits of Professional Website Maintenance Services for Your Business Generate LeadsOptimise your site to attract more visits by high-intent users. Increase SalesRemove performance issues that disrupt conversions and cost valuable revenue. Higher Organic RankingsKeep your website healthy and optimised to safeguard search visibility. Grow ROIMaximise returns by ensuring your website consistently performs at its best. Boost Brand VisibilityStay discoverable, credible, and competitive across search and digital channels. Improve EngagementProvide quicker, smoother experiences that retain visitors and turn them into converters. Q&A What is Stalling Your Organic Growth? "Why is my website not generating traffic after recent changes? "Even minor updates on the website can have an unwanted impact on SEO performance. Altering URLs, internal links, metadata, page structure, or indexing options may lower visibility unless done properly. The problem is that traffic decreases can be causes and symptoms of problems. Professional website maintenance services assist in determining what has been altered, the response of the search engines, and what should be fixed before the rankings and traffic diminish even more. "Why are my website's pages loading slowly? "Slow websites... - Published: 2024-09-05 - Modified: 2024-09-18 - URL: https://www.infidigit.com/blogger-outreach-services/ Home > Solutions > Blogger Outreach ServicesSolutions Blogger Outreach Services Blogger Outreach Services, including link-building outreach services, are crucial in today's digital marketing world. We provide personalized services to fit your brand's unique needs. We emphasize on crafting high-quality content that taps into the networks of influential bloggers and personalities relevant to your field. By establishing strategic alliances and ensuring your links are woven seamlessly into the material, we boost the exposure of your content. This strategy connects you with new audiences by utilizing the credibility and reach of respected bloggers. By leveraging these trusted relationships, we help you engage with potential customers in an authentic and impactful way. International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigit Premium blogger outreach services are invaluable for elevating your website's visibility and authority, thus achieving higher search engine rankings. By partnering with Infidigit an award-winning agency that boasts a proven track record in crafting effective link-building campaigns, you ensure that your site garners backlinks from reputable and relevant sources, using strategic blogger relationships across diverse industries to enhance your online presence and drive targeted traffic to your content-rich platform. We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Why blogger outreach is important 1. Increased brand visibilityOur Blogger Outreach Services are designed to significantly boost your brand’s... - Published: 2024-09-05 - Modified: 2026-06-12 - URL: https://www.infidigit.com/amazon-seo-services/ AI - Driven Growth Solutions Top Amazon SEO & Listing Optimization Services Transform your Amazon listings with our expert Amazon SEO services and elevate your products to the top. Our listing optimization strategies enhance visibility, drive traffic, and maximize conversions. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > Top Amazon SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS Leading Amazon SEO Services That Drive Organic Traffic Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Seo What is Amazon SEO? Amazon SEO (Search Engine Optimization) is the process of optimizing product listings to rank higher in Amazon’s search results. Unlike traditional SEO, which focuses on Google, Amazon SEO revolves around the A10 algorithm, which prioritizes relevance, conversions, and customer satisfaction. Key elements of Amazon search engine optimization include keyword research, optimized product titles, compelling descriptions, high-quality images, and backend search terms. By strategically implementing these elements, sellers can improve their visibility, attract more shoppers, and increase sales. A strong... - Published: 2024-09-04 - Modified: 2026-05-29 - URL: https://www.infidigit.com/content-marketing-services/ AI - Driven Growth Solutions Content Marketing Services For Ranking and Revenue Growth Our content marketing agency employs a strategic approach to boost audience engagement and deliver results in today’s digital landscape. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Content Marketing Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Why Us? Why should you choose Infidigit as your SEO Consultanting Services Provider? The following are the reasons why you should choose the SEO Consultants services provided by Infidigit: Grow Your Business Revamp and Amplify Brand Voice Leverage Years of Industry Expertise for Impactful Content Marketing Enhance Your SEO and Attract Quality Leads Is your business struggling with stagnant traffic or poor conversion rates? Infidigit’s expert content marketing solutions are designed to tackle these challenges head-on. We pinpoint critical SEO and content gaps, deploying proven strategies that elevate your search rankings, boost engagement,... - Published: 2024-09-03 - Modified: 2025-11-24 - URL: https://www.infidigit.com/logo-design-services/ Home > Solutions > Logo Design Service Solutions Logo Design Service Infidigit’s Logo Design Service is focused on providing bespoke branding solutions that elevate your business identity. We understand the power of a well-crafted logo and its significant role in creating a memorable brand experience for your customers. Utilizing industry-leading 2D software such as Adobe Illustrator and equipped with a diverse language support system, primarily English, we deliver exceptional design services to an extensive Pan India clientele. Our streamlined online service model guarantees a process that is both efficient and accessible, with a turnaround time of 10-15 days. For a quote tailored to your branding needs, do not hesitate to reach out to us. International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigit logo design company Infidigit has carved a niche for itself in the realm of brand creation by designing distinctive and impactful logos. Our team of adept designers is not only highly skilled in their craft but also deeply understands the nuances across various industries, including real estate, education, financial services, food, hospitality, IT, and fashion. Passionate about innovation, we provide custom logo design services tailored to harmonize with the essence and objectives of your business, regardless of its size or sphere. At Infidigit, each logo is a story told through visual artistry, one that captures the ethos and aspirations of your brand. We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1... - Published: 2024-09-03 - Modified: 2026-01-02 - URL: https://www.infidigit.com/bfsi-content-writing-services/ AI - Driven Growth Solutions BFSI Content Writing Services For Ranking and Revenue Growth At Infidigit, we offer specialized BFSI content writing services that cater exclusively to the Banking, Financial Services, and Insurance sectors. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1681629571"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1681629571"), turnstile. render("#cf-turnstile-cf7-1681629571", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1681629571')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1681629571');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > BFSI Content Writing Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Why Us? Power Your Brand with Expert BFSI Content Writing 1. Expertise in SEO for Financial ContentAt Infidigit, we excel in SEO—a key driver in our content writing services, particularly when creating optimized website content. Our team remains updated with the latest SEO rules and practices. By meticulously researching and integrating strategic keywords, we optimize each article to rank highly in search results.... - Published: 2024-09-03 - Modified: 2026-01-02 - URL: https://www.infidigit.com/ecommerce-content-writing-services/ AI - Driven Growth Solutions E-commerce Content Writing Services For Ranking and Revenue Growth E-commerce content is key to unlocking online success, enhancing visibility, and improving conversion rates for any e-commerce website’s digital storefront. Infidigit’s tailored content services can help you achieve these objectives. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1972446144"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1972446144"), turnstile. render("#cf-turnstile-cf7-1972446144", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1972446144')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1972446144');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > E-commerce Content Writing Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Why Us? Power Your Brand with Expert E-commerce Content Writing 1. E-commerce Content Drives Conversion RateOur expert e-commerce content writers, who are the backbone of any e-commerce content initiative, specialize in crafting content that can boost your sales. The product pages we put together go beyond simple descriptions; we tell a story that... - Published: 2024-09-03 - Modified: 2026-07-01 - URL: https://www.infidigit.com/shopify-seo-services/ Home > Solutions > Shopify SEO Shopify SEO Services: For Qualified Leads & Revenue Growth Drive qualified traffic, improve search rankings, and maximise sales with Shopify SEO services built for long-term ecommerce growth. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients BENEFITS Benefits of Investing in Shopify SEO Services for Your Business Generate LeadsWin over high-intent shoppers actively seeking the products your Shopify store offers. Increase SalesConvert more organic visitors into customers with revenue-focused Shopify SEO strategies. Higher Organic RankingsObtain the highest search positions to drive steady traffic and ecommerce growth. Grow ROIMinimise customer acquisition costs and maximise long-term revenue through organic search. Boost Brand VisibilityReach more customers and remain visible in the customer buying process. Improve EngagementDevelop smooth shopping experiences that enhance interactions, confidence, and sales. Challenges What's Holding Back Your Shopify Store's Growth? "I redesigned my Shopify store, but I'm still not getting traffic. "Redesigning to be attractive is not always effective in increasing search visibility. Traffic usually reduces during redesign, since the essential elements of SEO are not considered in the migration process. Rankings can be impacted by URL changes, broken redirects, missing metadata, weakened internal links, or site architecture changes. Search engines must learn and have confidence in the new layout of your shop. When the redesign process loses critical signals in the SEO process, the rankings may decrease... - Published: 2024-09-03 - Modified: 2026-03-13 - URL: https://www.infidigit.com/wordpress-seo-services/ AI - Driven Growth Solutions WordPress SEO Services to Boost Ranking and Revenue Infidigit’s SEO experts help WordPress sites boost organic traffic, engagement, and reach in today’s competitive market. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > WordPress SEO Services Clients We are the trusted partners for brands to achieve organic success Challenges Why Isn’t My WordPress Website Growing Organically? "Why isn’t my WordPress site ranking on Google? " Most WordPress sites struggle due to poor technical SEO, unoptimised content, slow page speed, or incorrect plugin setup. Without proper keyword targeting and site structure, search engines can’t understand your pages well. A focused WordPress SEO service helps fix these gaps and improve rankings. "My WordPress traffic is stuck. What’s going wrong? " Stagnant traffic usually means your site isn’t aligned with search intent. Issues like thin content, weak internal linking, or outdated SEO practices can block growth. WordPress SEO services focus on improving content quality, crawlability, and keyword relevance to unlock consistent organic traffic. "My WordPress website looks good, but sales are low. Why? " A visually strong site doesn’t always convert. SEO traffic must be relevant and supported by clear CTAs, page intent, and user experience. A WordPress SEO company optimises landing pages, aligns keywords with buyer intent, and improves on-page elements to drive better conversions. "Why is my WordPress site not visible in India? " If you target Indian users but... - Published: 2024-09-03 - Modified: 2025-08-01 - URL: https://www.infidigit.com/wix-development-services/ Home > Solutions > Website Development Services > Wix Website Development Solutions Wix Website Development Looking for professional Wix development services? Our experienced team can help you create a customized, responsive website that meets your business needs. Contact us today to discuss your project with our experts at Infidigit. International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigit Infidigit is a reputable digital marketing and SEO agency that offers top-notch Wix development services. With a team of skilled professionals, they strive to deliver customized and responsive website solutions to cater to the unique requirements of businesses. Contact Infidigit today to discuss your project and take your online presence to the next level. We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Why You Need a WIX Development Agency 1. Quick Innovation and On-Time Delivery At our Wix development agency, we excel in rapid innovation and punctual delivery. Our skilled developers efficiently craft custom, user-friendly websites designed to elevate the shopping experience and boost sales for our clients. With us, you can count on timely project completion and state-of-the-art solutions. 2. Optimization of Smart Devices Optimize your Wix website for smart devices with our development agency. Enhance the user experience and drive more sales... - Published: 2024-09-03 - Modified: 2026-01-20 - URL: https://www.infidigit.com/website-speed-optimization-services/ AI - Driven Growth Solutions Website Speed Optimization ServicesFor Ranking and Revenue Growth Our team at Infidigit is dedicated to delivering top-tier speed optimization services tailored to enhance your website’s performance. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-265831479"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-265831479"), turnstile. render("#cf-turnstile-cf7-265831479", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 100); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-265831479')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-265831479');},1000)}})})}); Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Website Speed Optimization Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. What Our Site Speed Optimisation Services Includes? 1. Expert Analysis Of Your WebsiteOur optimization process begins with an in-depth analysis of your website. We examine current performance metrics, identify bottlenecks, and evaluate the overall user experience. Our team delves into the technical terrain, inspecting your site’s architecture, code efficiency, and content delivery strategies. This analysis lays the groundwork for a bespoke optimization plan, ensuring every recommendation... - Published: 2024-09-03 - Modified: 2025-08-01 - URL: https://www.infidigit.com/webflow-development-services/ Home > Solutions > Website Development Services > Webflow Development Services Solutions Webflow Development Services Welcome to a game-changing experience in digital design – where aesthetics meet functionality seamlessly. Our Webflow development services offer a robust solution to crafting responsive and visually stunning websites tailored for any industry. Embrace the fusion of creativity and technological prowess to elevate your web presence. International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigit Founded on digital excellence, Infidigit has quickly become a beacon of innovation in web development. We understand that in the digital space, your website is your first impression, and our mission is to ensure it's lasting. We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Why You Need a Webflow Development Agency 1. Webflow Specialist When you partner with us, you gain access to dedicated Webflow specialists who focus solely on maximizing the potential of the Webflow platform for your project. With a deep understanding of its intricate features and capabilities, our experts ensure that your website’s design and functionality align perfectly with your unique brand identity and objectives. We are committed to pushing the boundaries of what can be achieved, ensuring that your website stands out in a crowded digital landscape. 2.... - Published: 2024-09-03 - Modified: 2026-06-10 - URL: https://www.infidigit.com/website-design-services/ AI - Driven Growth Solutions Web Design Services Designing High Impact Websites Transform your digital presence with high-impact web design services that combine creativity and seamless UX for conversion-driven performance and business growth. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Website Design Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Web Design Drives Revenue Growth for Your Business Attract More Visitors Great website designs attract attention and retain visitors and customer interest. Improve Load Speed Websites that load quickly have lower bounce rates and provide better user experience. Boost Conversions Strategically placed CTAs can prompt users to take action, driving leads, sales, and inquiries. Optimise Mobile Experience Responsive web design ensures smooth navigation and performance across all mobile devices. Enhance SEO Rankings Optimised website structures boost search visibility, increasing organic traffic and the likelihood of attracting potential customers. Strengthen Brand Identity A consistent design gives credibility, enhances brand recognition, and boosts customer confidence on your site. Challenges What's Holding Back Your Website's Performance? "My website looks outdated, and it’s not attracting visitors. " An outdated web design can instantly evoke mistrust and drive away visitors. The modern users are seeking good design, simple navigation, and captivating interactivity that demonstrates professionalism. The outdated designs might lack trust and lead to a challenge in creating leads or conversions. To improve the interaction, increase brand recognition, and encourage... - Published: 2024-09-02 - Modified: 2026-05-29 - URL: https://www.infidigit.com/website-redesign-services/ AI - Driven Growth Solutions Website Redesign Services For Ranking and Revenue Growth With a dedicated team of experts, Infidigit specializes in comprehensive website redesign services tailored to align with your brand and business objectives. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > Website Redesign Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Seo Growth About Infidigit: Professional Website Redesign Company We are a professional SEO service provider, where website redesign trumps our efforts. We take great pride in breathing new life into your digital presence. With a strong portfolio and dedicated teams, we have been redefining online spaces for businesses of various scales for years. Infidigit’s expertise lies in understanding your company’s unique needs and translating that into a user-friendly and brand-aligned digital experience that speaks volumes about your credibility and supports your business’s growth. Trust us to be your partner in... - Published: 2024-08-26 - Modified: 2024-08-26 - URL: https://www.infidigit.com/careers/influencer-marketing-intern/ Influencer Marketing Intern : We are looking for an individual with excellent verbal, written and communication skills for the position of Influencer Marketing Intern. A good team player with a positive attitude with the ability to meet deadlines. Proactive with a can-do attitude, full of great ideas and ability to get stuff done autonomously. Individual must have a creative eye with attention to detail. Responsibilities : Contacts and builds a relationship with online influencersMaintain a database of influencers and external contactsGood Research SkillsDevelops an understanding of customer’s business, brand and voiceCommunicate effectively with internal and external contactsQuora WritingData ManagementStays current on digitalMarketing best practices, techniques, and ability to understand search-marketing industry related trends and emerging technologies Skills / Experience : Excellent verbal, written and digital communication skills. A strong ability to juggle tasks, prioritise and manage time effectivelyHaving time management and organisation skills. Familiarity with on-page and off-page search engine optimization techniques and best practices. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-08-26 - Modified: 2025-09-18 - URL: https://www.infidigit.com/careers/sr-ui-ux-designer/ Sr. UX/UI Designer : As a Sr. UI/UX Designer, you will work closely with our design and development teams to create intuitive, engaging, visually appealing websites. You will assist in the design and enhancement of user interfaces, user experiences, and overall interaction design, ensuring our web design projects are user-friendly and aligned with our clients’ needs. Responsibilities : Understand product requirements and user psychology Creating wireframes, prototypes, storyboards, and screen flows for modules Creating product prototypes Find creative ways to solve UX problems (e. g. usability, findability) Conduct concept and usability testing and gather feedback Create personas through user research and data Communicate design ideas and prototypes to the engineering team Conduct surveys to gather user and client feedback Analyzing user feedback and activity, and iterating to enhance the user experience Define the right interaction model and evaluate its success Keep abreast of competitor products and industry trends Conducting competitor and customer analysis Skills / Experience : 2 to 3 years of relevant experience Strong portfolio of design projects Proficient in design tools: preferably Figma. Ability to build prototypes with interactions Product-minded approach and problem-solving skills Solid understanding of user-centered design and UX principles Analytical mind with business acumen Excellent communication skills Team Player Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-08-23 - Modified: 2024-08-23 - URL: https://www.infidigit.com/careers/hr-trainee/ HR Trainee : We are seeking a dynamic and enthusiastic HR Trainee to join our team, primarily focusing on recruitment activities. This opportunity offers hands-on experience in Talent Acquisition (90%) & Operations (10%). Responsibilities : Assist with the end-to-end recruitment process, including job postings, sourcing candidates, screening resumes, and scheduling interviews. Coordinate interview schedules, ensuring a smooth and positive candidate experience. Conduct initial phone screenings to assess candidate qualifications and fit for open positions. Assist in the development and implementation of recruitment strategies to attract top talent. Utilize various recruitment platforms and tools to identify and engage with potential candidates. Maintain recruitment databases and applicant tracking systems, ensuring accurate and up-to-date records. Prepare offer letters and employment contracts for selected candidates, ensuring compliance with company policies. Maintain employee records, process HR documentation, and ensure compliance with company policies. Help in maintaining and organizing operational data, ensuring accuracy and timely updates. Identify opportunities to streamline HR and operational processes for better efficiency. Required Competencies : Bachelor's degree in Human Resources Management, Business Administration, or a related field. Strong interest in recruitment and talent acquisition. Excellent communication and interpersonal skills. Detail-oriented with strong organizational abilities. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to maintain confidentiality and handle sensitive information with discretion. Prior internship or work experience in HR recruitment is a plus, but not required. Candidates who can join immediately will be preferred. Salary : Not a constraint for the right talent & will be commensurate with the experience &... - Published: 2024-08-23 - Modified: 2026-03-25 - URL: https://www.infidigit.com/careers/marketing-manager/ Marketing Manager : We're hiring for a Marketing Manager – Demand Generation & Revenue Growth who will own end-to-end global marketing, driving brand growth, demand generation, and revenue impact across regions (India, US, GCC, APAC). The role combines strategy and execution, ensuring marketing directly contributes to pipeline quality, conversion, and business growth, with SEO as the core growth engine. Key Responsibilities : Global Marketing Strategy: Execute marketing plans aligned with business goals, ensuring investments drive brand strength, pipeline, and positioning across regions. SEO-Led Demand Generation: Own inbound growth through SEO, focusing on lead quality, enterprise readiness, and revenue impact. Global Alignment: Ensure consistent messaging and execution across geographies while adapting to regional needs. Practice Growth: Drive demand for CRO, Content Marketing, and Link Building, enabling cross-sell and upsell opportunities. Sales Enablement: Support sales with case studies, narratives, and pitch assets to improve conversions and enterprise deal closure. Pipeline Contribution: Drive and track marketing-sourced and influenced pipeline via SEO, content, partnerships, and experiments. Budget & Performance: Manage budgets, optimize ROI, and track key metrics like cost per lead and conversion rates. Team & Operations: Guide the marketing team, establish processes, and implement systems for tracking and execution efficiency. Paid Marketing: Define and optimize paid strategies to complement organic growth and improve lead quality. Content Strategy: Own end-to-end content aligned with brand positioning and demand generation. Digital Ecosystem: Manage website, social platforms, campaigns, and content channels as integrated growth engines. Success Metrics : Brand strength and global visibilityGrowth in the pipeline and... - Published: 2024-08-14 - Modified: 2025-08-01 - URL: https://www.infidigit.com/magento-development-services/ Home > Solutions > Website Development Services > Magento Development Services Solutions Magento Development Services Elevate your eCommerce presence with a custom Magento development solution from Infidigit. Tailor your online store for peak performance, aesthetics, and customer conversion. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Why You Need an Magento web development Agency 1. Design Customization for Magento Our expert team specializes in customizing Magento store designs that embody your brand’s essence. We leverage the powerful flexibility of Magento’s themes to personalize your store’s visuals, from color schemes to layouts, ensuring a cohesive brand image and an engaging customer shopping journey. 2. Achieve Best User Experience Our aim is to enhance the customer experience on your Magento store with user-friendly navigation and clear product displays, resulting in a seamless and efficient online shopping journey. We optimize each interaction point, reducing friction and increasing satisfaction for repeat business. 3. Maintain SEO Friendly Website Our Magento SEO approach capitalizes on optimized metadata and product details to drive organic traffic and amplify visibility. Using Magento’s SEO capabilities, we elevate your store’s search rankings, ensuring a wider customer reach through meticulous keyword targeting and page optimization. 4. Expert... - Published: 2024-08-14 - Modified: 2026-05-29 - URL: https://www.infidigit.com/ecommerce-development-services/ AI - Driven Growth Solutions Ecommerce Website Development Services for Growth and Success As a top ecommerce website development company, we create optimized, user-friendly online stores that drive traffic and increase sales. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > Ecommerce Website Development Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Ecommerce Website Development Drives Revenue Growth for Your Business Generate Leads As a custom ecommerce website development company, we build sites that attract and convert visitors into high-quality leads. Increase Sales With a top ecommerce website development company, we optimize your ecommerce site to enhance the user experience and boost sales. Higher Organic Rankings Our ecommerce website design and development services help improve your search rankings, driving more organic traffic to your store. Grow ROI We focus on creating efficient, high-converting ecommerce platforms, maximizing your ROI through optimized user journeys and performance. Boost Brand Visibility Through strategic ecommerce website development, we increase your brand’s visibility and make it easier for customers to discover your products. Improve Engagement We create user-friendly ecommerce websites that keep visitors engaged, encouraging them to spend more time on your site and improve conversion rates. Challenges What's Holding Back Your Organic Growth? "I redesigned my website, but I'm still not getting traffic. "Your website might look great, but if it’s not optimized for search engines or user engagement, it won’t attract... - Published: 2024-08-14 - Modified: 2026-03-13 - URL: https://www.infidigit.com/woocommerce-development-services/ Home > Solutions > Website Development Services > Woocommerce Development Company Solutions Woocommerce Development Services WooCommerce development services encompass setting up and customizing online stores, integrating payment gateways, managing products, and ensuring a seamless shopping experience. These services are crucial for businesses looking to enhance their online presence and drive sales. For expert WooCommerce development services, contact Infidigit today! International award winners 150+ tech SEO experts Proven success stories Get Proposal About Infidigit Infidigit is a top-notch woocommerce development agency that offers customized solutions to businesses looking to enhance their online presence. With a team of experienced developers, they provide seamless integration, responsive design, and advanced features to create a successful e-commerce store. Trust Infidigit for a remarkable woocommerce development experience. We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Why You Need a Woocommerce Development Agency 1. Customization and Design for Woo commerce Website When it comes to running a successful online business, having a well-designed and customized website is crucial. This is where a WooCommerce development company comes in. A professional WooCommerce development agency can help you create a unique and user-friendly website that will attract customers and drive sales. 2. Performance Optimization Performance optimization is key for a smooth and efficient WooCommerce store. This includes... - Published: 2024-08-14 - Modified: 2026-06-12 - URL: https://www.infidigit.com/youtube-seo-services/ AI - Driven Growth Solutions YouTube SEO Services For Maximum Reach & Ranking Boost video rankings and engagement with expert YouTube SEO services designed to maximise reach and drive measurable growth. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > YouTube SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How YouTube SEO Services Drive Organic Growth and Qualified Leads Rank for Relevant Video Searches Optimise video content for relevant search terms to rank for high-intent searches. Increase Video Discoverability Increase search, recommended and suggested video views to increase reach. Attract the Right Audience Engage their audience with a higher likelihood to watch more, subscribe and buy. Increase Watch Time Signals Organise content to increase watch time to rank higher and get more favour from the algorithm. Boost Channel Engagement Engage with more likes, shares and comments for improved authority and popularity. Support Long-Term Organic Growth Slow but steady growth with continued improvement, reducing reliance on advertising. Challenges Why is Your YouTube Channel not Growing? "We produce videos, but they're not being viewed. " There can be many reasons why your videos are not organically showing on YouTube search results or recommendations. The most common reasons are poor keyword planning and low quality descriptions. We do this by strategically targeting high intent keywords that matches your video with user intent, optimising your video titles & descriptions, implementing valuable... - Published: 2024-08-14 - Modified: 2024-09-05 - URL: https://www.infidigit.com/seo-services-amazon/ Home > Solutions > Top Amazon SEO ServicesSolutions Top Amazon SEO Services Transform your Amazon listings with our expert SEO services and elevate your products to the top. Reach out to us today for our Amazon SEO Service and increase your sales! International award winners 150+ tech SEO experts Proven success stories Get Proposal Amazon SEO Services to Boost Your Product Listings Tailored Amazon SEO services can improve your product's visibility and searchability in the world's largest online marketplace. Implementing product keyword research, we can enhance your product titles, descriptions, and imagery, ensuring they are meticulously optimized to captivate potential customers the moment they search for what you offer. Our listing optimization service focuses on aligning with Amazon's sophisticated A10 algorithm, which places immense value on high-quality, optimized content. Embrace the e-commerce shift with strategic search engine optimization that doesn’t just adhere to Amazon’s rigorous standards, but paves the way to increased sales and visibility. With our comprehensive e-commerce SEO services, including product page optimization and Amazon search engine optimization, your products will not just be seen — they'll stand out. Partner with a specialized Amazon marketing agency to tap into expertise that unlocks the full potential of your online presence. We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Our Amazon Store SEO Services and Support Offerings 1. Keyword... - Published: 2024-08-14 - Modified: 2024-08-14 - URL: https://www.infidigit.com/careers/sr-seo-analyst-job-in-mumbai/ Sr. SEO Analyst : An ideal Senior SEO Analyst should be interested in SEO Audits, OnPage & OffPage SEO activities and Report Analysis for our eCommerce and enterprise clients. The candidate should possess exceptional attention to detail, have good technical and analytical skills. Apart from previously mentioned skills, the candidate should have strong formal communication. Responsibilities : In-depth SEO technical knowledge – HTML, CSS, JS, Google Analytics, webmaster tools and various online SEO tools. Implementation of SEO strategy which improves organic search rankingKnowledge of ranking factors and search engine algorithmsPerforming SEO audits and analysisHandling client communicationTeam management Update and send weekly & monthly reportsEnsuring the Monthly POA & Commitments are delivered as per expectation. Compile and review Meta tagsPerform keyword research in coordination with business objectivesOptimize existing website content and other sections such as Footer and internal linksEnsure zero defect deliverables, internal and externalPerform keyword discovery, expansion and optimizationBrainstorm new and creative growth strategiesKeep abreast with white hat and black hat tactics so as not to violate search engine guidelines and staying updated with the latest trends, technologies & algorithmsDefine requirements, tasks, and resources associated with SEO strategy. Skills / Experience : 3-4 years previous experience in SEO, Digital marketingExperience in various SEO techniques and toolsExcellent written and verbal communication skillsAbility to identify and resolve problemsAbility to lead a team of Analyst and AssociatesAbility to organize, manage, and prioritize tasksProficient computer skills, including Microsoft Office Suite Salary : Not a constraint for the right talent & will be commensurate with... - Published: 2024-08-13 - Modified: 2025-11-06 - URL: https://www.infidigit.com/myntra-marketing-case-studies/ Myntra Marketing Case Studies We are excited to share our Myntra marketing case studies, highlighting the impressive results we've achieved in boosting Myntra's market presence. Through data-driven strategies and innovative marketing techniques, we’ve tailored our approach to address Myntra’s specific challenges, exceeding goals and delivering exceptional outcomes. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-540040000"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-540040000"), turnstile. render("#cf-turnstile-cf7-540040000", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-540040000')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-540040000');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra... - Published: 2024-08-12 - Modified: 2026-06-30 - URL: https://www.infidigit.com/website-traffic-case-studies/ Website Traffic Case Studies That Drive Real Growth Explore case studies where we amplified website traffic through strategic AI-driven SEO solutions. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty... - Published: 2024-08-09 - Modified: 2026-06-30 - URL: https://www.infidigit.com/leads-generation-case-studies/ Lead Generation Case Studies That Turn Interest Into Action Learn how we empowered brands to generate high-quality leads with proven marketing approaches. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual... - Published: 2024-08-09 - Modified: 2026-06-30 - URL: https://www.infidigit.com/product-sales-case-studies/ Product Sales Case Studies That Deliver Measurable Impact Uncover success stories where we maximized product sales with data-driven eCommerce strategies. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty Imposed... - Published: 2024-08-09 - Modified: 2026-06-30 - URL: https://www.infidigit.com/app-downloads-case-studies/ App Download Case Studies That Deliver Measurable Growth Find out how we drove app downloads using impactful ASO techniques and targeted campaigns. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual... - Published: 2024-08-09 - Modified: 2026-06-30 - URL: https://www.infidigit.com/revenue-growth-case-studies/ Revenue Growth Case Studies Backed by Measurable Results Explore case studies where we amplified website traffic through strategic AI-driven SEO solutions. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty... - Published: 2024-08-08 - Modified: 2024-09-04 - URL: https://www.infidigit.com/strategic-migration-by-infidigit-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Strategic Migration Case Study How Infidigit helped with the Strategic Migration of 16 Brands to a Unified Platform The Client A premier fashion and lifestyle shopping platform based in South Africa, featuring 16 in-house retail brands, encompassing clothing, footwear, jewelry, sportswear, mobile & technology, and home & furniture. Their diverse brand portfolio enables innovative in-store and online retail experiences, driving their vision of creating remarkable omnichannel experiences for their customers. The Objective To merge all 16 in-house brand websites which cumulatively contribute to nearly 1 M visitors into a single omnichannel platform. The major objectives included:Successful migration of the 16 brands. Retaining and recovering revenue post-migration within 3 months post-migration. Retaining and recovering traffic post-migration within 3 months post-migration The Challenge The migration project was complex due to its magnitude, requiring meticulous planning, mapping, and redirection of over 100,000+ URLs. The primary challenge was the project's scale, while the secondary challenge was to regain the authority and user base of all 16 individual brands on a single platform. The Solution Once the objectives were clearly defined, Infidigit created a comprehensive campaign featuring the following points: Benchmarking Infidigit compiled data for top-performing pages, index page count, and page speed scores to benchmark the SEO efforts before the main migration. This data was crucial not only to meeting but also to surpassing pre-migration performance metrics. Strategic Approach Infidigit formulated a strategic plan to execute this complex migration, meticulously considering the client's requirements... - Published: 2024-08-06 - Modified: 2024-08-06 - URL: https://www.infidigit.com/careers/content-trainee-job-in-mumbai/ Content Trainee : The Content Trainee will produce content for various online websites to support client deliverables. We are looking for individuals who can deliver high-quality content with impeccable grammar, punctuation, spelling, sentence structure, and style. The individual should also possess exceptional attention to detail for an article’s intended audience. Responsibilities : Produce content for various online outlets such as blogs and websitesAnalyze content for consistency, accuracy, adherence to style and brand standards, and user experience implicationsWrite in different formats and styles for multiple audiences, ensuring content is factually correct, plagiarism-free, and not AI-generatedStay updated on digital marketing best practices and techniques for creating effective and engaging web content. Gather information through relevant questionnaires or ask pertinent questions from various clients Skills / Experience : Freshers and those with up to 6 months of writing experience are welcomeVersatile research skillsEnthusiasm for learning and writing about new topicsDesire to learn new skills and technologies for content creation and optimizationAbility to organize, manage, and prioritize tasksFamiliarity with SEO (preferred but not necessary)Familiarity with AI tools such as ChatGPT4 (preferred but not necessary) Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-614138002"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-614138002"), turnstile. render("#cf-turnstile-cf7-614138002", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-614138002')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-614138002');},1000)}})})}); - Published: 2024-08-05 - Modified: 2026-06-11 - URL: https://www.infidigit.com/website-development-services/ Website Development Company For Boosting Revenue Growth Build high-performing and conversion-focused websites with our website development company to enhance user experience and accelerate long-term revenue growth. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > Website Development Services Clients We are the trusted partners for brands to achieve organic success BENEFITS What are the benefits of investing in SEO? Online PresenceEnhance online presence through streamlined websites that draw qualified, conversion-driven traffic regularly. User ExperienceEnhance interactions and conversions with user-friendly navigation, smooth interactions, and website design. Mobile OptimisationSeize mobile customers with fast, usable, and more conversion-friendly websites. Site SpeedDecrease bounces and increase rankings by utilising quicker, performance-enhanced web experiences. SEO StructureDevelop a user-friendly website structure that enhances crawlability, rankings, and organic traffic development. Website SecurityImprove customer confidence and search trust through a safe, trustworthy, and safeguarded web infrastructure. Challenges What's Holding Back Your Website's Growth? I have redesigned my site, and yet I am not getting traffic. ”Having a visually appealing site is not enough to be visible and gain traffic. Most of the redesigned websites fail since they do not consider the basics of SEO, like crawlability, targeting of keywords, technical optimisation, as well as relevance of the content. Even contemporary websites cannot rank without a search-oriented structure. With strategic and smart SEO, quality content writing services, and building intent-driven pages, we turn your refurbished website into a sustainable traffic generator that appeals to... - Published: 2024-07-30 - Modified: 2025-05-08 - URL: https://www.infidigit.com/programmatic-seo-case-study/ Home > Case Study > BFSI Case Studies > Programmatic SEO Case Study Traffic Doubled within 3 days of Implementation of Internal links via Programmatic SEO The Objective The goal of the brand was to drive traffic to the website & increase transactions on money pages. Their objectives were: To improve Organic Traffic via blogs & money pages on website The Challenge We encountered the following challenges in pursuing these objectives. Overall low blog performance Crawl frequency was more than 4 days (Time period between 2 successive crawls on the same Landing page) Continuous degrowth of blog traffic The Solution Many high-potential blogs were underperforming with low impressions and clicks despite having a high potential. Upon investigation, we discovered that although these blogs had decent content, they had very few internal links pointing to them. This resulted in a crawl delay of more than four days between consecutive crawls. For this experiment, we catered to 2 categories Personal loan Business loan Our initial task was to identify the top 5 potential blogs from each category that had good search potential. Below are list of sample keywords: Category Keywords Search Volume Personal loan low cibil score personal loan 6600 Personal loan personal loan without cibil 2900 Personal loan personal loan of 50000 1900 Personal loan personal loan without documents 1600 Personal loan personal loan for 15000 salary 1000 Business loan most profitable business in india 5400 Business loan importance of working capital 2900 Business loan business loans for start up business... - Published: 2024-07-26 - Modified: 2024-11-06 - URL: https://www.infidigit.com/careers/marketing-head-job-in-mumbai/ Sr. Marketing Manager : We are seeking a dynamic Head of Marketing (ATL, BTL & Digital) to take charge of all marketing initiatives, including brand building, social media, digital campaigns, advertising, and creative projects. The person will report to Senior VP – Revenue. Responsibilities : ‘Own’ the B2B marketing strategy, bringing your expertise and ideas to the role. Conceptualize, plan, execute and review the marketing strategy for the organization. Taking ownership of marketing plans, budget allocations, channels, and content in order to deliver the B2B objectives especially qualified leads generation. Manage marketing budgets effectively and generating maximum ROIsBuild a user centric & data informed culture in the Marketing Team aligned with our business goals. Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are metOverseeing development and implementation of collaterals, content and aligned services in the areas of marketing, communications, and public relations. Monitoring overall quality of brand messaging and actively evaluate progress and effectiveness of campaigns deployed. Strategize and implement Brand Communications and PR communications on offline and online platforms. Review and approve creatives, art and copy developed by the teams, ensuring deliverables that effectively address marketing goals and challenges. Collaborate with Sales/ Business Development teams to drive innovative customer acquisition. Strategise for participation of top management in marketing and industry-based networking events and conferences as panelists, speakers or participation of company for attracting potential clients. Research and identify opportunities where good work can be showcased in industry awards both nationally and internationally.... - Published: 2024-07-23 - Modified: 2025-04-30 - URL: https://www.infidigit.com/tools/ Home > ToolsTools SEO Tools Discover Infidigit's comprehensive suite of marketing calculators, designed to optimize your marketing strategies and boost your business performance. Simplify your calculations and achieve your goals with ease! International award winners 150+ tech SEO experts Proven success stories Get Proposal SEO Tools Infigrowth: Rank Tracker Easily track your keyword rankings and performance with Infigrowth Rank Tracker. SEO Tools Infigrowth: Search Sense Seamlessly integrate Google Analytics and Search Console into a single, unified dashboard. SEO Tools Infigrowth SEO Extension Instant Page Insights and Optimization, Directly from Your Browser. SEO Tools Cost Per Click (CPC) Calculator Calculate Cost Per Click to track the performance and cost-efficiency of your ad campaigns. SEO Tools Cost Per Mille (CPM) Calculator Compute CPM to evaluate the financial effectiveness of your advertising reach. SEO Tools Keyword Density Checker Evaluate the frequency of keywords in your text to enhance your SEO strategy. SEO Tools Return on Ad Spend (ROAS) Calculator Determine your ROAS to optimize your advertising campaigns for maximum profitability. SEO Tools Click Through Rate (CTR) Calculator Calculate your Click Through Rate to measure the effectiveness of your online ads in generating clicks. SEO Tools Cost Per Acquisition (CPA) Calculator Calculate your Cost Per Acquisition to measure the efficiency of your marketing spend. SEO Tools HTTPs Status Tracker Tool Quickly check the HTTP status of your URLs to ensure they are active and error-free. SEO Tools Links Counter Instantly track link count to ensure your content is well-structured and linked appropriately. SEO Tools... - Published: 2024-07-22 - Modified: 2025-06-27 - URL: https://www.infidigit.com/tools/keyword-density-checker/ Home > Tools > Keyword Density Checker Keyword Density Checker Infidigit’s Keyword Density Checker Tool analyzes the frequency of keywords in your content, helping you maintain the right balance for SEO. Optimize your content effectively and avoiding the stuffing of keywords. URL Text Enter Text: Enter URL: document. querySelectorAll('input'). forEach((elem) => { elem. addEventListener("change", function(event) { var textInput = document. getElementById("text-input"); var urlInput = document. getElementById("url-input"); if (event. target. value === "text") { textInput. style. display = "block"; urlInput. style. display = "none"; } else { textInput. style. display = "none"; urlInput. style. display = "block"; } }); }); document. getElementById("keyword-density-form"). addEventListener("submit", function(event) { event. preventDefault; var formData = new FormData(this); formData. append('action', 'check_density'); // Add the action parameter fetch('https://www. infidigit. com/wp-admin/admin-ajax. php', { method: 'POST', body: formData }) . then(response => response. text) . then(data => { document. getElementById('results'). innerHTML = data; document. querySelectorAll("input"). forEach((elem) => { elem. addEventListener("change", function(event) { document. querySelectorAll(". phrase-type, . top-keywords"). forEach((div) => { div. style. display = "none"; }); if (event. target. value === 'top_keyword') { document. querySelector(". top-keywords"). style. display = "block"; } else { document. getElementById(event. target. value). style. display = "block"; } }); }); // Initially display the top keywords document. querySelector(". top-keywords"). style. display = "block"; }) . catch(error => console. error('Error:', error)); }); What is a Keyword Density Checker? Infidigit’s free keyword density checker tool is a powerful SEO resource designed to analyze how often the words appear in your content. It helps ensure that your content is... - Published: 2024-07-18 - Modified: 2025-03-27 - URL: https://www.infidigit.com/tools/http-status-checker/ Home > Tools > Http Status Code Checker HTTP status code checker Enter URL: What is an HTTP status code checker? HTTP status code checkers are invaluable tools that provide insights into the server responses for URLs. When you’re managing a website, understanding these responses is crucial because they indicate how your server communicates with users' browsers. Such tools are designed to effortlessly diagnose and troubleshoot website accessibility issues by querying the web server for the HTTP status that's returned upon requesting a URL. They support both secure (HTTPS) and non-secure (HTTP) URLs, making them versatile for any type of website. With this utility, you get immediate feedback on your URL's status which is essential for debugging, testing, and ensuring optimal site performance. Quick and Easy Steps to Use Our HTTP Status Code Checker Step 1: Enter your URL To commence your journey to a clearer understanding of your website's health, begin by entering the URL you wish to verify into the designated text field. It's a straightforward process: simply copy and paste the full website address, ensuring it includes either the HTTP:// or HTTPs:// protocol as appropriate. Whether you're looking to check a single URL or multiple ones at once, our HTTP Status Code Checker stands ready to facilitate your needs. Just input the address, and you're set for the next step. Step 2: Receive Real-Time Results Upon submitting your URLs, our HTTP Status Code Checker swings into action. With a single click on the "Check" button, the magic... - Published: 2024-07-18 - Modified: 2025-03-27 - URL: https://www.infidigit.com/tools/website-links-counter/ Home > Tools > Website Links Counter Website Links counter Enter URL: document. getElementById('link-counter-form'). addEventListener('submit', function(event) { event. preventDefault; var url = document. getElementById('url'). value. trim; var xhr = new XMLHttpRequest; xhr. open('POST', 'https://www. infidigit. com/wp-admin/admin-ajax. php'); xhr. setRequestHeader('Content-Type', 'application/x-www-form-urlencoded'); xhr. onload = function { if (xhr. status === 200) { document. getElementById('link-counter-result'). innerHTML = xhr. responseText; } else { alert('Error: ' + xhr. statusText); } }; xhr. send('action=link_counter_ajax&url=' + encodeURIComponent(url)); }); What is Infidigit’s Website Links Counter? A link counter, such as Infidigit's Website Links Counter, is a vital tool for SEO professionals and webmasters. It analyzes a website's link structure, offering detailed insights into internal and external links. This tool is crucial in assessing the volume and quality of links that influence a site's SEO performance. It aids in the detection and management of links, ensuring they contribute positively to the website's visibility and ranking on search engines, thereby optimizing the site's online presence. Why is It Important to Keep Track of External & Internal Links? Keeping track of the links that point to and from your website is important if you want to do well in search engines. When you know how many links you have and where they're coming from, you can understand better how your website fits into the big picture online. Good links can help your search engine rankings. If you can see which links are working, you can make better plans to get more of the good ones, and this can make your... - Published: 2024-07-18 - Modified: 2025-03-10 - URL: https://www.infidigit.com/tools/search-sense/ Home > Tools > Search Sense Search Sense Integrate your Google Analytics and Search Console in one dashboard Search Sense is a tool that can help you tap into the full possibilities of your website. By using it to check on your organic traffic, you'll be able to make smarter choices that could lead to better results for your business. Give it a try and see how it can help you learn more about where your organic traffic comes from and how you can continue to improve and succeed. Try Infigrowth OVERVIEW Elevate Client SEO Reporting with Infigrowth Search Sense Infigrowth's Search Sense is an all-in-one SEO reporting tool that combines information from Google Analytics and Google Search console in a simple way. It makes your data look better with special widgets you can change, notes, and alerts that tell you when to take action. This tool makes it easier to understand your SEO reports so you can make smart decisions and improve your plans. With Search Sense, you'll see all your SEO results in one place and turn complicated data into clear steps that can help your business do better. USP Reasons to Select Search Sense by Infigrowth as Your Go-To SEO Analytics Instrument To understand who's coming to your website and how you can attract more visitors, use Search Sense. It's a smart tool that looks into how many people are finding your site through search engines. Search Sense shows you what's working and where you need to... - Published: 2024-07-18 - Modified: 2025-04-11 - URL: https://www.infidigit.com/tools/rank-tracker/ Home > Tools > Rank Tracker Rank Tracker Best Keyword Rank Tracking Tool for SEO Try Infigrowth OVERVIEW Track Your Keyword Performance with Infigrowth Rank Tracker Monitor your chosen keywords' rankings with the Infigrowth Rank Tracker and see how you stack up against your rivals. Refining your SEO approach becomes much clearer when using this tool. In today's digital marketing competition, knowing where your keywords land on search engine results pages (SERPs) is key. With the Infigrowth Rank Tracker, you're able to keep an eye on these essential keywords and gauge how your competitors are performing in comparison. Having this information allows you to make smart, data-informed choices that boost your online presence and drive your business forward. USP Top Features of Our Rank Tracking Software Global Reach Easily check how your Google keywords rank in over 43,000 locations all over the world. Competitive Analysis Assess rival keyword strategies to maintain a leading position within your industry. Cross-Platform Tracking Easily keep track of your keyword rankings on both desktop and mobile devices with the rank tracker. Accuracy and Reliability We focus on giving you accurate and reliable data so you can make smart choices using up-to-date SEO information. You can count on our regular monitoring and reports to show how well your keywords are doing. Start tracking your keywords Try Infigrowth USP Enhance Your SEO Powersuite with Infigrowth's Rank Tracker The Position Tracking Tool offers a boost to your SEO efforts with some really handy features. You can keep an... - Published: 2024-07-18 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/cpc-calculator/ Home > Tools > CPC Calculator CPC Calculator Total Costs ($): Clicks: Optimize Your CPC Now: Boost Your CPC with Expert SEO Strategies View Solutions document. getElementById('cpc-form'). addEventListener('submit', function(event) { event. preventDefault; var totalCosts = parseFloat(document. getElementById('total_costs'). value); var clicks = parseInt(document. getElementById('clicks'). value); if (clicks > 0) { var cpc = totalCosts / clicks; var cpcMessage = 'CPC: $' + cpc. toFixed(2) + ''; } else { var cpcMessage = 'Please enter a valid number of clicks. '; } document. getElementById('cpc-result'). innerHTML = cpcMessage; // Show the CTA container document. querySelector('. cpc-cta-container'). style. display = 'block'; // Hide the form and show the result and "Calculate Again" button document. getElementById('cpc-form'). style. display = 'none'; document. getElementById('reset-button'). style. display = 'inline'; }); document. getElementById('reset-button'). addEventListener('click', function { // Reset form fields document. getElementById('cpc-form'). reset; document. getElementById('cpc-result'). innerHTML = ''; // Hide the CTA container document. querySelector('. cpc-cta-container'). style. display = 'none'; // Show the form and hide the result and "Calculate Again" button document. getElementById('cpc-form'). style. display = 'block'; document. getElementById('reset-button'). style. display = 'none'; }); What is the Cost Per Click (CPC)? A CPC Calculator is an online tool that enables advertisers to determine the cost per click of their online advertising campaigns. This calculator simplifies the process by automating the computation of CPC based on inputs such as total ad spend and the number of clicks obtained from an advertisement. It is user-friendly and requires minimal manual intervention, which makes it a valuable asset for marketers who need... - Published: 2024-07-18 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/conversion-rate-calculator/ Home > Tools > Conversion Rate Calculator Conversion Rate Calculator Tool Number of Conversions: Number of Visitors: Turn more visits into conversions! Let’s boost your revenue with a CRO strategy. Get Proposal document. getElementById('conversion-form'). addEventListener('submit', function(event) { event. preventDefault; var conversions = document. getElementById('conversions'). value; var visitors = document. getElementById('visitors'). value; if (visitors > 0) { var conversionRate = (conversions / visitors) * 100; var conversionRateMessage = 'Conversion Rate: ' + conversionRate. toFixed(2) + '%'; } else { var conversionRateMessage = 'Please enter a valid number of visitors. '; } document. getElementById('conversion-result'). innerHTML = conversionRateMessage; // Show the CTA container document. querySelector('. cta-container'). style. display = 'block'; // Hide the form and show the "Calculate Again" button document. getElementById('conversion-form'). style. display = 'none'; document. getElementById('reset-button'). style. display = 'inline'; }); document. getElementById('reset-button'). addEventListener('click', function { // Reset form fields document. getElementById('conversion-form'). reset; document. getElementById('conversion-result'). innerHTML = ''; // Hide the CTA container document. querySelector('. cta-container'). style. display = 'none'; // Show the form and hide the result and "Calculate Again" button document. getElementById('conversion-form'). style. display = 'block'; document. getElementById('reset-button'). style. display = 'none'; }); What is a Conversion Rate Calculator? A Conversion Rate Calculator is an analytical tool designed to simplify the process of measuring the success of your online marketing initiatives. It precisely calculates the percentage of users who take a desired action on your digital platform - whether it's making a purchase, signing up for a newsletter, or another targeted activity. By tracking this rate, you're able to... - Published: 2024-07-18 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/ctr-calculator/ Home > Tools > CTR Calculator CTR Calculator Number of Clicks: Number of Impressions: Struggling to optimise the CTRs? Connect with our SEO experts and improve the performance Get Proposal document. getElementById('ctr-form'). addEventListener('submit', function(event) { event. preventDefault; var clicks = parseInt(document. getElementById('clicks'). value); var impressions = parseInt(document. getElementById('impressions'). value); var ctrMessage; if (impressions > 0) { var ctr = (clicks / impressions) * 100; ctrMessage = 'CTR: ' + ctr. toFixed(2) + '%'; } else { ctrMessage = 'Please enter a valid number of impressions. '; } document. getElementById('ctr-result'). innerHTML = ctrMessage; // Show the CTA container document. querySelector('. ctr-cta-container'). style. display = 'block'; // Hide the form and show the result and "Calculate Again" button document. getElementById('ctr-form'). style. display = 'none'; document. getElementById('ctr-reset-button'). style. display = 'inline'; }); document. getElementById('ctr-reset-button'). addEventListener('click', function { // Reset form fields document. getElementById('ctr-form'). reset; document. getElementById('ctr-result'). innerHTML = ''; // Hide the CTA container document. querySelector('. ctr-cta-container'). style. display = 'none'; // Show the form and hide the result and "Calculate Again" button document. getElementById('ctr-form'). style. display = 'block'; document. getElementById('ctr-reset-button'). style. display = 'none'; }); What is Click-Through Rate (CTR)? Those engaged in online advertising or email campaigns will consistently encounter the term Click-Through Rate (CTR), a crucial metric that signifies the ratio of viewers who click on a specific link compared to the total viewership of a page, email, or advertisement. Understanding the CTR meaning goes beyond its basic definition; it's a measurable percentage indicating the number of clicks advertisers receive... - Published: 2024-07-18 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/roas-calculator/ Home > Tools > ROAS Calculator ROAS Calculator Total Ad Revenue ($): Total Ad Spend ($): Want better returns on every dollar? SEO can help you with best ROI for your campaigns View Solution document. getElementById('roas-form'). addEventListener('submit', function(event) { event. preventDefault; var totalRevenue = parseFloat(document. getElementById('total_revenue'). value); var totalSpend = parseFloat(document. getElementById('total_spend'). value); var roasMessage; if (totalRevenue < 0 || totalSpend < 0) { roasMessage = 'Please enter positive values for revenue and spend. '; } else if (totalSpend === 0) { roasMessage = 'Total ad spend must be greater than zero to calculate ROAS. '; } else { var roas = (totalRevenue / totalSpend) * 100; roasMessage = 'ROAS: ' + roas. toFixed(2) + '%'; } document. getElementById('roas-result'). innerHTML = roasMessage; // Show the CTA container document. querySelector('. roas-cta-container'). style. display = 'block'; // Hide the form and show the result and "Calculate Again" button document. getElementById('roas-form'). style. display = 'none'; document. getElementById('reset-button'). style. display = 'inline'; }); document. getElementById('reset-button'). addEventListener('click', function { // Reset form fields document. getElementById('roas-form'). reset; document. getElementById('roas-result'). innerHTML = ''; // Hide the CTA container document. querySelector('. roas-cta-container'). style. display = 'none'; // Show the form and hide the result and "Calculate Again" button document. getElementById('roas-form'). style. display = 'block'; document. getElementById('reset-button'). style. display = 'none'; }); What is a ROAS Calculator? A ROAS calculator is a tool that helps businesses measure the effectiveness of their advertising campaigns by determining how much revenue they generate for every dollar spent on ads. Instead of manually... - Published: 2024-07-18 - Modified: 2025-06-02 - URL: https://www.infidigit.com/tools/word-counter/ Home > Tools > Word Counter Tool Word Counter tool Enter Text: Words: 0 Characters: 0 Ready to make your content work harder for your business? Let’s drive revenue with a content strategy tailored to your goals View Solution document. addEventListener('DOMContentLoaded', function { document. getElementById('text-input'). addEventListener('input', function(event) { var text = event. target. value; var wordCount = text. trim. split(/\s+/). filter(function(word) { return word. length > 0; }). length; var charCount = text. length; document. getElementById('word-count'). textContent = wordCount; document. getElementById('char-count'). textContent = charCount; }); }); What is a Word Counter & How Does It Work? Our free word counter tool is easy to use and helps you check the number of words, sentences, characters, and even grammar in your writing instantly. It’s especially useful for writers who need to adhere to specific word limits or analyze the structure of their documents. Beyond simple counting, this online word calculator also measures your text’s readability and checks grammar—ensuring clarity and engagement. If you’re working on an essay, article, or any document and wondering, “How long is my writing? ” our tool provides a quick answer: “One page single-spaced or two pages double-spaced. ”Whether you’re a student, professional, or blogger, our word and character counter ensures your writing is concise, structured, and impactful. Plus, with an integrated paragraph counter, you can maintain better organization and enhance readability effortlessly. Why Use Infidigit’s Word Counter Online? Our Word Counter tool is not only free and easy to use, but it also goes beyond basic... - Published: 2024-07-18 - Modified: 2025-10-07 - URL: https://www.infidigit.com/tools/cpa-calculator/ Home > Tools > CPA Calculator CPA Calculator CPC $: Conversion Rate %: Struggling with higher CPA? Check out our SEO services to optimize your Acquisition Cost View Solution document. getElementById('cpa-form'). addEventListener('submit', function(event) { event. preventDefault; var cpc = parseFloat(document. getElementById('cpc'). value); var conversionRate = parseFloat(document. getElementById('conversion_rate'). value); if (conversionRate > 0) { var cpa = cpc / (conversionRate / 100); // Convert percentage to decimal var cpaMessage = 'CPA: $' + cpa. toFixed(2) + ''; } else { var cpaMessage = 'Please enter a valid conversion rate. '; } document. getElementById('cpa-result'). innerHTML = cpaMessage; // Show the CPA CTA container document. querySelector('. cpa-cta-container'). style. display = 'block'; // Hide the form and show the "Calculate Again" button document. getElementById('cpa-form'). style. display = 'none'; document. getElementById('reset-button'). style. display = 'inline'; }); document. getElementById('reset-button'). addEventListener('click', function { // Reset form fields document. getElementById('cpa-form'). reset; document. getElementById('cpa-result'). innerHTML = ''; // Hide the CPA CTA container document. querySelector('. cpa-cta-container'). style. display = 'none'; // Show the form and hide the result and "Calculate Again" button document. getElementById('cpa-form'). style. display = 'block'; document. getElementById('reset-button'). style. display = 'none'; }); What is a CPA Calculator? A CPA Calculator is a convenient tool that simplifies the process of calculating cost per acquisition. By inputting several key marketing metrics, such as total ad spend and the number of new customers acquired, they can swiftly compute the CPA. It's designed to help businesses and advertisement professionals get quick insights into the effectiveness and efficiency of their marketing... - Published: 2024-07-18 - Modified: 2025-04-11 - URL: https://www.infidigit.com/tools/cpm-calculator/ Home > Tools > CPM Calculator CPM Calculator Total Cost ($): Number of Impressions: Looking to boost your Impression Organically? Unlock new growth opportunities via SEO Services View Solution document. getElementById('cpm-form'). addEventListener('submit', function(event) { event. preventDefault; var totalCost = parseFloat(document. getElementById('total_cost'). value); var impressions = parseInt(document. getElementById('impressions'). value); var cpmMessage; if (impressions > 0) { var cpm = (totalCost / impressions) * 1000; cpmMessage = 'CPM: $' + cpm. toFixed(2) + ''; } else { cpmMessage = 'Please enter a valid number of impressions. '; } document. getElementById('cpm-result'). innerHTML = cpmMessage; // Show the CTA container document. querySelector('. cpm-cta-container'). style. display = 'block'; // Hide the form and show the result and "Calculate Again" button document. getElementById('cpm-form'). style. display = 'none'; document. getElementById('cpm-reset-button'). style. display = 'inline'; }); document. getElementById('cpm-reset-button'). addEventListener('click', function { // Reset form fields document. getElementById('cpm-form'). reset; document. getElementById('cpm-result'). innerHTML = ''; // Hide the CTA container document. querySelector('. cpm-cta-container'). style. display = 'none'; // Show the form and hide the result and "Calculate Again" button document. getElementById('cpm-form'). style. display = 'block'; document. getElementById('cpm-reset-button'). style. display = 'none'; }); What is CPM and Why Does it Matter? CPM—cost per mille, or cost per thousand, is a crucial metric that represents the expense of reaching a thousand viewers with your advertisement. This pricing model is vital as it serves as a fundamental benchmark within programmatic advertising, guiding marketers toward more cost-effective decisions and ensuring optimal allocation of the advertising budget. Understanding CPM is the first step toward enhancing... - Published: 2024-07-18 - Modified: 2025-06-02 - URL: https://www.infidigit.com/tools/domain-age-checker/ Home > Tools > Domain Age Checker Domain Age Checker Enter Domain Name or URL: function fetchDomainInfo { var domain = document. getElementById('domain'). value; var data = { 'action': 'get_domain_info', 'domain': domain }; jQuery. post('https://www. infidigit. com/wp-admin/admin-ajax. php', data, function(response) { document. getElementById('domain-info-result'). innerHTML = response; // Add the CTA container after the domain info is shown var ctaHtml = ` Leverage your domain’s potential for growth. Let’s strengthen your online presence View Solution `; document. getElementById('domain-info-result'). insertAdjacentHTML('beforeend', ctaHtml); }); } Introducing Domain Age Checker A free domain age checker tool helps determine the exact age of a website’s domain by identifying the date when it was first registered. Knowing the age of a domain is valuable to evaluate the credibility of a site, the potential of SEO ranking, and overall online presence. What is Domain Age? Domain age refers to the length of time a website's domain has been registered and active. It is determined by the initial registration date and can indicate a site's credibility, authority, and SEO value. Search engines such as Google consider old domains to be more reliable, as they often have a well-established appearance, a strong backlink profile, and a history of quality content. Companies and professionals use website sge checking tools to verify a domain's history and evaluate their potential impact on search rankings. HOW TO USE THIS DOMAIN AGE CHECKER To check domain age, begin by entering the URL of the domain in the provided text box. Place each URL on a... - Published: 2024-07-14 - Modified: 2025-02-27 - URL: https://www.infidigit.com/careers/link-building-expert-executive-job-in-mumbai/ Link-Building Expert Executive : The Link-Building Expert Executive is responsible for creating and managing the database for outreach requirements. S/He has the primary responsibility of completing the allocated tasks & activities efficiently to ensure timely completion of the POA. S/He must have exceptional overall communication skills and negotiation skills to help build long-term associations with clients/bloggers The individual should be a dependable and reliable team player. The individual should be able to plan and strategize the tasks & activities allocated. The individual acts as a link between the blogger, content writer, external content agencies and the client. It is his/her responsibility to ensure that the backlinks provided by the blogger and the content submitted by the writer to match the client’s requirements. Responsibilities : Develop and execute comprehensive link-building strategies aligned with SEO goals. Identify and qualify high-authority websites for link opportunities. Conduct outreach to website owners, bloggers, and influencers to secure backlinks. Create compelling content for guest posting and other link-building activities. Copy-edits for Blogger & Content Writer’s article Manage and track link building campaigns, monitoring performance and making adjustments as needed. Stay up-to-date with the latest link-building trends and algorithm updates. Analyze competitor backlink profiles to identify opportunities. Collaborate with content and SEO teams to ensure alignment on link-building efforts. Maintain accurate records of link-building activities and results. Utilize various SEO tools for link research, analysis, and tracking (e. g. , Ahrefs, SEMrush, Moz). Writing Quoras/Quora project management Report regularly on link-building progress and key metrics. Creating pitch... - Published: 2024-07-11 - Modified: 2024-12-30 - URL: https://www.infidigit.com/razorpay-organic-new-users-case-study-tofu-category/ Home > Case Study > BFSI Case Studies > Razorpay Case Study How Infidigit Boosted Razorpay’s Organic New Users by 122% for TOFU Category The Client Razorpay is a leading payment solutions provider in India. Founded in 2014, Razorpay provides an integrated platform for accepting, processing, and disbursing payments with ease. The company's offerings include payment gateway solutions, subscription billing, and automated payment collection for businesses of all sizes. Known for its innovation and reliability, Razorpay is committed to simplifying financial operations and driving digital transformation in the Indian business landscape. The Objective As a market leader in online payment solutions, Razorpay was already ranking for many transaction-related keywords but wanted to increase brand awareness among top-of-the-funnel (TOFU) audiences to increase brand awareness. Planned KPIs:Increase TOFU organic new users by 100%Increase in the number of keywords ranking for TOFU in the top 5. The Challenge Razorpay operates in a highly competitive fintech landscape in India, facing significant challenges from both established and emerging players. Major competitors such as Paytm, PhonePe, Cashfree, Stripe, Payu and CCAvenue offer similar payment solutions, creating intense market competition. These competitors not only have strong brand recognition but also extensive customer bases and diverse service offerings, making it crucial for Razorpay to innovate and differentiate itself continuously. Infidigit needed to bring their top game to meet the brand's expectations. 1. Low Visibility for TOFU Keywords: As a market leader in online payment solutions, Razorpay is already ranked for many transaction-related keywords. Still, it needs to increase... - Published: 2024-07-11 - Modified: 2024-07-11 - URL: https://www.infidigit.com/hdfc-non-brand-clicks-and-leads-case-study/ Home > Case Study > BFSI Case Studies > HDFC Life Case Study How Infidigit Boosted HDFC Life Term Insurance’s Non-brand Clicks by 132% & Leads by 39% The Client Founded in 2000, HDFC Life Insurance is a leading long-term life insurance solutions provider in India, offering a range of individual and group insurance solutions that meet various customer needs such as Protection, Pension, Savings, Investment, and Health. As a testament to its customer focus, HDFC Life has developed a comprehensive portfolio, featuring innovative products like 'Click2Protect 3D Plus' which offers protection against death, disability, and disease. HDFC Life serves over 55 million customers through a vast network of branches spread across the nation. Emphasizing customer accessibility and digital innovation, HDFC Life has enhanced its online platforms to facilitate smoother transactions and better user experiences, making it easier for customers to manage their policies and claims efficiently. The Objective As a renowned leader in life insurance solutions in India, HDFC Life Insurance sees a significant opportunity to boost the online visibility and effectiveness of its term insurance offerings. Recognizing the critical importance of a robust online presence, HDFC Life, in collaboration with the Infidigit team, embarked on an SEO journey to boost their term insurance category performance with clear, measurable objectives:Increase Term Insurance Category’s Non-brand Clicks by 100%Increase Term Insurance Leads by 30% The Challenge In today’s digital-first world, achieving visibility on Google Search is crucial for the success of any brand. HDFC Life Insurance, a prominent player in the... - Published: 2024-06-25 - Modified: 2024-06-25 - URL: https://www.infidigit.com/careers/content-executive/ Content Executive : We are seeking a skilled Content Executive to produce high-quality content for various online platforms, supporting client deliverables. The ideal candidate will have a keen eye for detail, ensuring impeccable grammar, punctuation, spelling, sentence structure, and style. The individual should also possess exceptional attention to detail for their intended audience. Responsibilities : Create content for blogs, websites, app descriptions, and social mediachannels. Ensure content consistency, accuracy, and adherence to style and brandstandards. Revise, edit, and proofread creative content as needed. Write in various formats and styles tailored to multiple audiences, ensuringfactual accuracy, originality, and avoidance of AI-generated content. Stay updated on digital marketing best practices and techniques for engagingweb content. Gather information through relevant questionnaires or by asking pertinentquestions from various clients. Report directly to the Content Manager and indirectly to the Group Head(s) ofthe respective customer team(s). Qualifications / Experience : 2-4 years of content writing experience, preferably in e-commerce, fintech,and BFSI niches. Strong research skills and a passion for learning and writing about new topics. Desire to learn new skills and technologies for content creation and optimization. Proficiency in writing and editing. Excellent organizational and task management skills. Ability to manage multiple projects simultaneously and meet deadlines (agency experience preferred). Familiarity with SEO (certification preferred). Experience with content/SEO analytics tools (preferred but not required). Experience working with ChatGPT-4 and similar AI tools. Proficiency in delivering content that bypasses AI detection tools (will be given an advantage) Salary : Not a constraint for the right talent... - Published: 2024-06-04 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-roofing/ Dominating the Roofing Industry with Effective SEO Strategies Home > Industries > Roofing SEO Dominating the Roofing Industry with Effective SEO Strategies Table of Contents Want more organic traffic on your website? Unlock higher rankings, quality traffic, and increased conversions through tailored award winning SEO strategies. A vigorous roofing SEO strategy can help gain visibility and boost sales and revenue organically. Thus, it can help a roofing company like yours rank higher on search pages. But before you can formulate such a strategy, there are several paraments and factors you ought to educate yourself about. Let us understand what it takes to generate an efficient SEO strategy for your roofing business. What is Roofing SEO and Why Does it Matter? Roofing SEO, or search engine optimization for roofing companies, is the process of enhancing a website’s visibility in search engine results for relevant keywords related to roofing services. This includes optimizing content, improving site structure, and building backlinks to attract potential clients actively searching for roofing solutions. Effective Roofing SEO ensures that when someone types queries like "roof repair near me" or "best roofing contractors in ," your business appears prominently in the search results. The importance of Roofing SEO cannot be overstated. With 99% of consumers using the internet to find local businesses, having a strong online presence is crucial for attracting new clients (BrightLocal). Effective SEO strategies not only increase visibility but also enhance brand credibility and trust. Ultimately, Roofing SEO is an essential investment for any roofing... - Published: 2024-06-04 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-contractor/ AI - Driven Growth Solutions SEO For Contractors For Dominating Online Presence Get discovered by potential clients with SEO strategies tailored for contractors and builders. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Industries > Contractor SEO CLients We are the trusted partners for brands to achieve organic success View All Clients KNOW ABOUT B2C SEO What is SEO for Contractors? Potential customers often rely on search engines to find trustworthy contractors, making it essential to rank at the top of search results. Achieving this can lead to more clicks, increased traffic, and higher conversion rates. So, how can you achieve these rankings? The solution lies in Search Engine Optimization (SEO). SEO is a powerful strategy for improving your website’s visibility in search engine results pages (SERPs) and attracting potential customers. Understanding the Importance of SEO for Contractors Now, let’s explore why SEO is essential for contractors in today’s competitive digital landscape. Significance of SEO for contractors You might have a magnificent website for your contractor business. However, you may miss many potential customers and revenue if your website is not visible in the search engine results. That is why it needs contractors’ SEO. SEO optimises your website for enhanced visibility in the SERPs. It is an excellent marketing tool to build authority and trust in your niche. Increased visibility and brand authority can drive more customers and boost your revenue. Research shows that 75%... - Published: 2024-06-04 - Modified: 2024-06-04 - URL: https://www.infidigit.com/silvermerc-non-brand-clicks-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Silvermerc Case Study Infidigit helped increase non-brand clicks for Silvermerc Designs by 357% in 5 months The Client Specializing in silver jewellery, fashion jewellery, and apparel, Silvermerc Designs offers a versatile range of products that cater to its customers' diverse tastes and preferences. Silvermerc Designs has established itself as a prominent player in the fashion industry with a commitment to blending traditional craftsmanship with contemporary designs. Their mission revolves around providing customers with jewellery and apparel that not only exudes style but also reflects their individuality. The Objective The objective of this campaign was to gain insights into the impact of optimizing these important on-page elements. The role of AI content strategies in driving the increase in non-brand clicks. Optimize the title tags and meta descriptions for web pages using best practices for keyword targeting and character length. Monitor the impact of the optimizations on the search engine rankings over a whileAnalyze the results to determine the effectiveness of optimizing these on-page elements for improving SEO performance. The Challenge Low visibility in the target niche on SERPs Despite offering high-quality products, the website struggled to gain visibility in its target niche on search engine results pages (SERPs). This lack of visibility hindered the site's ability to rank for non-brand keywords, which are crucial for driving organic traffic and attracting new customers. Lack of content The website suffered from an insufficiency of content. With limited content available, search engine crawlers were... - Published: 2024-06-04 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-pest-control/ AI - Driven Growth Solutions Pest Control SEO Services for Enhanced Online Presence As a leading Pest Control SEO company, we drive targeted traffic and boost sales, helping your business grow with proven SEO strategies. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Industry > Pest Control SEO Services Clients We are the trusted partners for brands to achieve organic success KNOW ABOUT Industry What is Pest Control SEO? Pest Control SEO refers to the strategies used to optimize a pest control company’s website to rank higher in search engines. This optimization ensures that your business appears when potential customers search for pest control solutions in your area. By targeting relevant keywords like “pest control SEO services,” “SEO for pest control companies,” and “pest control SEO company,” pest control businesses can drive more organic traffic and increase online visibility. Effective SEO for pest control involves optimizing both on-page and off-page elements, including quality content, local SEO optimization, and link building. Local SEO ensures your business is found in geographic searches, while high-quality backlinks from authoritative sites improve domain authority and rankings. Choosing the right pest control SEO services can help your company stand out from competitors, leading to more leads, higher conversions, and ultimately, more business growth. By investing in specialized SEO strategies tailored to the pest control industry, your company can ensure a steady stream of online traffic and higher customer engagement. Challenges Unlocking... - Published: 2024-05-15 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/hr-intern-jobs-in-mumbai/ HR Intern : We are seeking a dynamic and enthusiastic HR Intern to join our team, primarilyfocusing on recruitment activities. This internship offers hands-on experience in talent acquisition. Responsibilities : Assist with the end-to-end recruitment process, including job postings, sourcing candidates, screening resumes, and scheduling interviews. Coordinate interview schedules, ensuring a smooth and positive candidateexperience. Conduct initial phone screenings to assess candidate qualifications and fit for open positions. Assist in the development and implementation of recruitment strategies toattract top talent. Utilize various recruitment platforms and tools to identify and engage withpotential candidates. Maintain recruitment databases and applicant tracking systems, ensuringaccurate and up-to-date records. Prepare offer letters and employment contracts for selected candidates, ensuring compliance with company policies. Required Competencies : Bachelor's degree in Human Resources Management, Business Administration, or a related field. Strong interest in recruitment and talent acquisition. Excellent communication and interpersonal skills. Detail-oriented with strong organizational abilities. Proficient in Microsoft Office Suite (Word, Excel, PowerPoint). Ability to maintain confidentiality and handle sensitive information withdiscretion. Prior internship or work experience in HR recruitment is a plus, but not required. Candidates who can join immediately will be preferred. Duration : This is a full-time internship position lasting for 3 months. Based on performance, the internship could be extended. Benefits : Hands-on experience in recruitment within a dynamic work environment. Exposure to various aspects of HR Recruitment functions and processes. Opportunity to work closely with experienced HR professionals and gain valuable mentorship. Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document.... - Published: 2024-05-15 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/associate-manager-accounting-administration/ Associate Manager - Accounting & Administration : Responsibilities : Manage day-to-day accounting functions ensuring timely closure of books on a periodic basis as per set TAT and timeline. Conduct periodic bank reconciliations, provisions/accruals, ledger scrutiny, andprocess vendor & employee payments, including GST Invoicing. Ensure statutory compliance by making timely payments of TDS, Professional tax, PF, etc. , and filing periodic returns (GST & TDS). Handle Tax audits & Tax assessments efficiently. Assist in preparing monthly financial results for Management review and for Audit purposes. Ensure adherence to financial & accounting policies and operating procedures. Timely closure of all audits (Statutory, Internal, and Tax audits). Perform timely booking & payments to vendors and reconcile TDS with 26ASstatements. Customer follow-up for invoice payment. Oversee administrative duties such as office supplies management, coordination of office maintenance, and handling administrative tasks as required. Provide support in establishing and enforcing proper accounting policies and methods. Assist with coordinating and executing audits, including providing necessary documentation and information. Maintain financial files and records in an organized and accessible manner. Ensure compliance with accounting principles, practices, standards, regulations, andlaws. Maintain positive interpersonal relationships with team members and stakeholders, demonstrating productivity, initiative, flexibility, cooperation, and commitment to the success of the F&A team. Perform any other duties as assigned by management. Qualifications / Experience : Bachelor's degree in Accounting, M. Com or CA (Inter). 5 - 7 years of experience in Corporate Finance Accounts Department. Very strong communication (written & speaking) skillsComputer literate with working knowledge of TALLY... - Published: 2024-05-15 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/content-associate-job-in-mumbai/ Content Associate : The Content Associate produces content for various online websites to support client deliverables. We are looking for an Individual who should deliver high-quality content with impeccable grammar, punctuation, spelling, sentence structure, and style. The Individual should also possess exceptional attention to detail for its intended audience. Responsibilities : Produces content for various online outlets such as blogs, websitesand social channelsAnalyze content for consistency, accuracy, adherence to style andbrand standards, and user experience implicationsRevises, edits, and proofreads high-quality, creative content asneededAbility to write in different formats and styles of content formultiple audiences and also ensure content is factually correct,plagiarism-free and not AI-generated. Stays updated on digital marketing best practices and techniquesfor creating effective and engaging web contentThe individual should have the ability to gather information througha relevant questionnaire or ask pertinent questions from variousclientsThe Digital Content Specialist reports directly to the ContentManager and indirectly to the Account Manager(s) of his/herrespective customer team(s) Qualifications / Experience : Minimum 1 year of experience in content writing, preferably ine-commerce and BFSI nichesVersatile research skills,Enthusiasm for learning & writing about new topicsThe desire to learn new skills and technologies for content creationand optimisationIs able to write 1500 words per dayAbility to organise, manage and prioritise tasksFamiliarity with SEO (certification is preferred)Has experience working with ChatGPT4 and similar AI tools. Has proficiency in delivering content that bypasses AI detectiontools. (preferred but not necessary) Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for... - Published: 2024-05-03 - Modified: 2024-05-09 - URL: https://www.infidigit.com/power-of-snippets-orange-health-labs-seo-case-study/ Home > Case Study > Healthcare SEO Case Studies > Orange Health Labs Case Study The Power of Snippets: Orange Health Labs' SEO Transformation The Client Orange Health Labs is a leading healthcare provider offering comprehensive lab tests and health checkups across seven prominent Indian cities: Mumbai, Delhi, Bangalore, Hyderabad, Noida, Gurgaon, and Faridabad. Orange Health Labs has cemented its position as a cornerstone in the healthcare sector, catering to a diverse range of diagnostic needs. Providing a wide range of tests including urine, blood, stool, sputum, and more, they ensure speed, convenience and efficacy for customers. Through their commitment to innovation and excellence, Orange Health Labs establishes itself as a dependable partner in promoting optimal health across all age groups, playing a vital role in the healthcare landscape. The Objective Increase click-through rate (CTR): The higher my content ranks on the SERP, the more likely people are to click on it. The objective was to achieve higher rankings on the SERP to increase the likelihood of clicks, driving more traffic to the website. Creating stronger brand authority: Being featured in position zero on Google signals to searchers that my content is credible and trustworthy. This would give people the confidence to check out my services, especially as a relatively new player in the industry, in different locations other than Bangalore. Improve website visibility: The dominance of featured snippets, which according to a study, occupy over half of the space on mobile screens, makes my content more prominent and effectively... - Published: 2024-04-26 - Modified: 2024-04-26 - URL: https://www.infidigit.com/flipkart-seller-hub-leads-growth-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Flipkart Seller Hub Leads Growth Case Study How Flipkart Seller Hub Achieved 2200% Surge in Business Leads The Client Flipkart Seller Hub stands at the forefront of India's e-commerce sector, providing a dynamic selling platform for over 450 million customers. As a catalyst for digital commerce, it enables manufacturers, vendors, and suppliers to navigate the online selling landscape seamlessly. This case study elaborates on Flipkart Seller Hub's strategic journey in collaboration with Infidigit. We discuss how its digital presence and market dominance were enhanced through innovative SEO and content marketing techniques. The Objective In response to these challenges, Flipkart Seller Hub set forth a series of strategic objectives designed to transform its digital engagement and market penetration:Market Penetration: To break free from the constraints of paid media and propel organic non-branded clicks tenfold while securing a quantifiable increase in the top 10 search engine rankings. Engagement and Conversion: To leverage organic strategies to foster deeper customer engagement and achieve higher conversion rates. Establishment of an Information Hub: To create an authoritative and comprehensive information hub that addresses sellers’ queries, equips them with essential e-commerce insights, and guides them through the registration process seamlessly. In navigating these challenges and objectives, Flipkart Seller Hub sought to enhance its digital footprint and create a nurturing environment for sellers to thrive, leveraging the power of content and strategic SEO practices. The Challenge In the pursuit of educating sellers online, Flipkart Seller Hub embarked on... - Published: 2024-04-22 - Modified: 2024-04-25 - URL: https://www.infidigit.com/smytten-non-brand-clicks-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Symtten Case Study Smytten's Non Brand Clicks Surge by 61% in 3 Months The Client Smytten is a shopping platform that offers curated luxury product samples across various categories. Users can try before they buy, discovering new products and brands. With personalized recommendations and a vibrant community, Smytten enhances the shopping experience for those seeking premium quality items. The Objective Smytten aimed to establish a natural online presence and open avenues to connect with relevant audiences. This situation paved the way for Infidigit to enter the picture. Smytten's objective was to secure a position on SERPs and increase demand for their offerings. Improve the website’s overall SEO healthImprovement in RankingIncrease in Organic ClicksIncrease in Organic ImpressionIncrement in Keyword Coverage The Challenge No desktop site Lack of a desktop site risks losing desktop traffic, reduces SEO benefits, limits user engagement, and affects credibility. Lack of content Having insufficient and limited content on their website and search engine crawlers being unable to effectively crawl and index their website's content, resulting in diminished engagement and reduced organic visibility. Low visibility in the target niche on SERPs Smytten struggled with achieving adequate visibility for their target niche on search engine result pages (SERPs), leading to lower organic traffic and difficulty reaching their intended audience. Lack of targeted keywords in Internal Linking Smytten had a problem with their website's internal links not being set up effectively. Though they implemented the footer links but the targeted... - Published: 2024-04-11 - Modified: 2024-04-11 - URL: https://www.infidigit.com/careers/inbound-sales-manager-job-in-mumbai/ Inbound Sales Manager : We are looking for an energetic Inbound Sales Manager to help drive our sales and grow the business. You will work with various departments and report to the SVP - Revenue. The successful applicant will be resourceful, organized, process oriented and motivated to increase sales and enhance the company's reputation. Responsibilities : Accountable for driving and generating revenue for the business unit working on inbound sales inquiries on phone calls or chats. Deliver the monthly target as assigned by the businessGenerate incremental revenue from the existing customers by up-selling additional products and servicesUnderstands pipeline management, working on opportunities/leads on SalesForce or other tools and be able to present a report on a weekly basis to the leadership teamPrepare monthly, quarterly and annual sales forecastsEnable the end-to-end onboarding process for new clients, ensuring a smooth transition from prospect to client status. Adhere to SOPs for lead conversion and onboarding to ensure successful client onboarding. Preparing weekly and monthly reports. Maintaining client records. Required Competencies : Graduation is a must for this roleProven work experience as an Inside sales managerHands on experience with CRM software and MS ExcelIn-depth understanding of the sales administration processExcellent interpersonal and team management skillsStrong analytical and organizational skillsNumerical abilities and problem-solving attitude Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-04-11 - Modified: 2024-05-10 - URL: https://www.infidigit.com/careers/associate-influencer-marketing-job-in-mumbai/ Associate Influencer Marketing : The Influencer Marketing Associate is responsible for creating and managing the database for outreach requirements. S/He has the primary responsibility of completing the allocated tasks & activities efficiently to ensure timely completion of the POA. S/He must have exceptional overall communication skills and negotiation skills to help build long-term associations with clients/influencers. The individual should be a dependable and reliable team player. The individual should be able to plan and strategize the tasks & activities allocated. The individual acts as a link between the blogger, content writer, external content agencies and the client. It is his/her responsibility to ensure that the backlinks provided by the blogger and the content submitted by the writer to match the client’s requirements. Responsibilities : Bloggers/Influencer OutreachCopy-edits for Blogger & Content Writer’s articlePayment of Bloggers & Content writersWriting QuorasConnecting with Content Writers and other external Content Development AgenciesInfluencer OutreachReports & TrackersCommunication Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-03-18 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-doctor/ AI - Driven Growth Solutions SEO Services for Doctors to Improve Online Visibility and Traffic Partner with an expert SEO company for doctors to drive targeted traffic and improve your practice's visibility with proven, results-driven strategies. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > SEO Services for Doctors Clients We are the trusted partners for brands to achieve organic success Seo Growth What is SEO for Doctors? SEO for doctors is the process of optimizing your medical practice’s website to improve its visibility in search engine results. By targeting the right keywords, enhancing your website structure, and creating informative, high-quality content, SEO services for doctors help your practice rank higher when potential patients search for healthcare services online. This includes optimizing key pages such as your service pages, blog posts, and location-specific content to attract organic traffic. Unlike general SEO, SEO for doctors is specifically tailored to meet the needs of healthcare professionals, focusing on making your practice discoverable by those actively seeking medical services. It emphasizes optimizing your website for local searches, improving patient engagement, and ensuring your practice stands out in a competitive market. At its core, SEO for doctors involves: Keyword Optimization: Researching and targeting keywords that patients are searching for, such as “best dentist in ” or “emergency plumber in . ” Service Page Optimization: Crafting detailed, compelling service descriptions, optimizing titles, meta tags, and images for better searchability... - Published: 2024-03-15 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/jr-engineer/ Jr. Engineer : We are in search of a skilled WordPress/Shopify Developer proficient in both back-end and front-end development across the platforms of Shopify and WordPress. The ideal candidate will be adept at creating WordPress themes and plugins while maintaining a balance between programming expertise and aesthetic sensibility. Prior experience in responsive and adaptive design is highly valued, along with a comprehensive understanding of the entire web development lifecycle from design conception to deployment. Basic Requirements : Minimum 0-1 years of professional experience in software development. Strong command over front-end technologies such as WordPress, Shopify, Python, PHP, HTML5, CSS3, JavaScript, and jQuery. Proven track record in building user interfaces for websites and/or web applications. Demonstrated experience in designing and developing responsive websites. Ability to comprehend and analyze client requirements effectively. Familiarity with debugging tools like Firebug, Chrome Inspector, etc. Proficiency in understanding CSS modifications and ensuring consistent style across various platforms and browsers. Capability to translate comprehensive layouts and wireframes into functional HTML pages. Knowledge of interacting with RESTful APIs and data formats (JSON, XML). Proficient understanding of code versioning tools. Sound knowledge of SEO principles. Skills : WordPress, Shopify, Python APIs, CSS, Debugging, Deployment, Design, Front-end Development, HTML, Layout, Programming, RESTful APIs, Wireframes, WordPress. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1927421348"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1927421348"), turnstile. render("#cf-turnstile-cf7-1927421348", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document.... - Published: 2024-03-08 - Modified: 2025-04-18 - URL: https://www.infidigit.com/careers/ui-ux-designer/ UI/UX Designer : As a UI/UX Designer, you will work closely with our design and development teams to create intuitive, engaging, visually appealing websites. You will assist in the design and enhancement of user interfaces, user experiences, and overall interaction design, ensuring our web design projects are user-friendly and aligned with our clients’ needs. Responsibilities : Collaborate with senior designers and cross-functional teams to gather and evaluate user requirements. Assist in creating wireframes, prototypes, and high-fidelity mockups for web and mobile applications. Contribute to the development and maintenance of design systems and style guides. Participate in brainstorming sessions and provide creative input to enhance the user experience. Stay updated with the latest design trends, tools, and technologies. Support the team in preparing and delivering design presentations to stakeholders. Requirements / Skills : 1-3 years of experience in UI/UX design or a similar role. Proficiency in design tools such as Figma and Adobe Illustrator A portfolio showcasing web design projects, demonstrating a solid understanding of design principles and user-centered design processes. Excellent visual design skills, attention to detail, and a keen eye for aesthetics. Strong communication and collaboration skills. Ability to handle multiple projects simultaneously and meet deadlines. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-360012477"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-360012477"), turnstile. render("#cf-turnstile-cf7-360012477", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-360012477')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-360012477');},1000)}})})}); - Published: 2024-03-07 - Modified: 2024-10-04 - URL: https://www.infidigit.com/careers/data-management-associate/ Data Management Associate : Infidigit is a dynamic and rapidly growing digital marketing agency specializing in Search Engine Optimization (SEO). Are you keen on exploring the ever-changing and dynamic world of Digital Marketing and Search Engine Optimization (SEO)? We are seeking enthusiastic individuals to join our team as Off-Page SEO Interns with a focus on data entry and management. We at Infidigit, are hiring up-and-coming experts and assist them in defining their careers. Responsibilities : Among other off-page SEO operations, perform data entry duties for outreach campaigns, content distribution, and link building. Will have to work on CMS Management Have to work on Backlinks Updating data on spreadsheets on MS Excel Help to ensure accuracy and completeness in the administration and organization of data connected to SEO. Maintain and update databases, spreadsheets, and other material while working with the SEO team. Provide accurate and timely data entry to assist with the implementation of off-page SEO techniques. Conduct research on industry trends and competition backlink profiles. Assist in measuring and reporting key performance indicators (KPIs) for off-page SEO strategies. To guarantee efficient task coordination, maintain effective communication among team members. Qualifications / Experience : 0 to 1 year of experience in a similar role, preferably in digital marketing or SEO. Basic understanding of SEO principles and off-page optimization strategies. Strong attention to detail and accuracy in data entry and management. Proficiency in using spreadsheet software (e. g. , Microsoft Excel, Google Sheets). Excellent organizational and time management skills. Ability to work... - Published: 2024-03-07 - Modified: 2024-03-07 - URL: https://www.infidigit.com/careers/junior-marcom-executive/ Junior Marcom Executive : We are looking for a Junior Marketing Communications Executive, you'll play a pivotal role in supporting our dynamic Marcomm and PR activities. We're seeking a resourceful and passionate candidate with exceptional communication skills to contribute to our continued success. Responsibilities : Assist in developing and maintaining the events and conference calendar for strategic networking opportunities. Support the documentation and payment process for submitting award nominations. Contribute to the creation of announcements, press releases, media interactions, and various PR activities. Assist to create external newsletters to drive outreach. Collaborate on planning corporate gifts, coordinating with vendors to enhance our brand presence. Aid in the production of marketing materials, including brochures, flyers, and presentations. Support in smooth execution of marketing activities wherever required. Basic Requirment : Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Exceptional written and verbal communication skills. Proficiency in Microsoft Office suite (Word, Excel, PowerPoint). Ability to thrive in a fast-paced environment, handling multiple tasks efficiently. Team player with the capability to work independently. Experience in PR or digital marketing agencies will be a plus. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-03-07 - Modified: 2025-07-10 - URL: https://www.infidigit.com/careers/content-management-trainee/ Content Management Trainee : As a Trainee in content Management, you will play a key role in ensuring our content publishing goals are met. You’ll help maintain a content calendar and ensure that content is published consistently as per the set monthly targets. Your primary duty will be to work according to the standardized workflow processes and take ownership of delegating assignments to Content Writers, Editors, and Publishers. This entry-level position is an excellent opportunity to gain hands-on experience in content management. Responsibilities : Closely work with the content & SEO team to align the content requirements and deliverables every month Manage workflow processes as per the set standardized workflowAllotment of tasks to the members of the Content and Editing team. Review content for accuracy, grammar, and style. Ensure that all content aligns with brand guidelines and quality standards with the help of tools. Executing strategies in content production. Facilitate feedback to Writers and Editors about meeting Attend online meetings Requirements : A Bachelor’s degree in Management, Communication, or a related field. Strong written and verbal communication skills. Proficiency in Microsoft Office Suite Basic knowledge of SEO/Digital Marketing would be a plus. Attention to detail and a commitment to quality. Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-03-07 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/backend-python-django-trainee/ Backend Python Django Trainee : We are seeking a skilled and passionate Backend Python Django Trainee to join our dynamic development team. As a Backend Python Django Trainee, you will be responsible for designing, developing, and maintaining server-side applications using Django Rest Framework. Your expertise will contribute to creating efficient, scalable, and robust backend systems that power our web applications. Responsibilities : Develop and maintain server-side logic using Django and Django Rest Framework. Collaborate with Frontend developers to integrate API’s. Implement data storage solutions using databases such as MsSQL, MySQL, or PostgreSQL. Troubleshoot and resolve issues, proposing solutions and implementing fixes. Design and implement REST APIs using Django REST FRAMEWORK for communication between frontend and backend systems. Develop and maintain web scraping scripts in Python and tools to extract, transform, and load data into our applications. Basic Requirements : BS/BE/BTech/BCA Graduate in Computer Science, Information Systems or related technology. Minimum of 0-6 months of hands-on Experience on developing Backend Applications using Django Rest Framework. Knowledge of Git, Github and API Testing ToolsProficient in HTML, CSS, and JavaScriptStrong problem solving and analytical skillsAbility to write clean, modular, and maintainable code. Basic understanding of Python Data Analysis and libraries such as Pandas, Beautiful Soup , Selenium,Multiprocessing and MultiThreading Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2246982996"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2246982996"), turnstile. render("#cf-turnstile-cf7-2246982996", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document.... - Published: 2024-03-07 - Modified: 2024-05-10 - URL: https://www.infidigit.com/careers/frontend-react-trainee/ Frontend React Trainee : We are seeking a skilled and passionate Frontend React Trainee to join our dynamic development team. As a Frontend Trainee, you will play a crucial role in designing, implementing, and maintaining responsive web applications using the React library. You will collaborate with cross-functional teams to create visually appealing and user-friendly interfaces while ensuring optimal performance and scalability. Responsibilities : Develop user-facing UI using React. js while ensuring high performance and responsiveness. Collaborate with product designers to translate UI/UX designs into clean, efficient React components. Build reusable and maintainable code for future use. Work closely with Frontend and Backend developers to integrate REST API’S. Basic Requirements : BS/BE/BTech in Computer Science, Information Systems or related technology. Minimum 0-6 months of hands-on Experience on developing UI in React Js and Next JsExposure with Git, GithubGood Hands on Knowledge in HTML, CSS, and JavaScriptProficient in Using CSS Frameworks Bootstrap,Material UI . . etcStrong problem solving and analytical skillsGood Knowledge of with REDUX Tool KIT Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2024-03-07 - Modified: 2024-11-26 - URL: https://www.infidigit.com/careers/software-qa-trainee/ Software QA Trainee : As a Quality Assurance (QA) Trainee you will be responsible for performing testing, writing test cases, identifying errors, and collaborating with software developers to verify that our product meets performance & quality standards. The successful candidate should have experience in software testing methodologies and a strong understanding of bug lifecycle & software development processes. Your end-goal will be to ensure that users have a seamless experience when using our product without encountering bugs/errors. Responsibilities : Performed levels of testing (Unit Testing, Regression Testing, Integration Testing, Acceptance Testing) Create test cases based on the finalized PRD document Knowledge of API Testing will be plus Perform early testing to eliminate defects at an early stage reduces the bug fixing cost and time Writing test cases, executing tests with appropriate techniques (manually or by using test execution tools) and documenting testing failures. Analyze the Defects and identify the root cause Troubleshoot defects, such that it does not affect the product quality Interact with the project manager, development team as per need. Conduct different test procedures, report issues, and follow up on the status of the issues Collaborate with the software testing team to assess or diagnose problems and suggest possible solutions Provides a test summary report that reflects the software under the test’s top-notch quality Write QA automation scripts Knowledge of Python will be a plus Basic Requirements : BS/BE/BCA Graduate in Computer Science, Information Systems or related technology Knowledge of software testing methodologies, tools and techniques Strong analytical... - Published: 2024-03-05 - Modified: 2024-03-14 - URL: https://www.infidigit.com/shopsy-non-brand-clicks-growth-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Shopsy Non-Brand Clicks Case Study How Shopsy Experienced a Rise in Non-Brand Clicks by 218. 16% within 3 months The Client Shopsy is a prominent e-commerce website with over 100 million users offering various categories and products, including Fashion, Fitness, skincare, Home and Furniture, Electronics, Accessories, Kitchen items, and much more. Presented by Flipkart, Shopsy distinguishes itself by providing products at competitive prices compared to other e-commerce platforms. The Objective Shopsy aimed to connect with a broad spectrum of online users, including sellers, resellers, and consumers, to expand its online presence and reach :To improve Keyword RankingTo improve Organic TrafficTo improve Non-Brand ClicksDuration : Aug’23 to Oct’23 The Challenge As we sought to achieve these objectives, we encountered the following challenges :No Index tag on category pagesIncorrect URL structureLack of relevant category pages Under optimized Pages The Solution On Page Optimization To enhance the overall SEO performance of the website, we optimized title and meta descriptions along with header tags, and incorporated keyword-rich content. Our approach involved organically incorporating internal links through secondary keywords. Additionally, by strategically targeting both primary and secondary keywords with high search volume, we aimed to improve keyword rankings and increase the overall visibility on SERP. Footer links Optimization The suggestion to incorporate footer links containing primary keywords on both the Homepage and category pages, and subsequently implementing this strategy on the website, has proven beneficial in enhancing internal linking and facilitating more efficient crawling by... - Published: 2024-02-29 - Modified: 2024-03-13 - URL: https://www.infidigit.com/teapigs-website-accessibility-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Teapigs Website Accessibility Case Study Infidigit’s Technical Expertise Elevates Teapigs’ Website Accessibility The Client Launched with a mission to revolutionize the tea industry, Teapigs, a subsidiary of Tata Consumer Products, has established itself as a frontrunner in delivering premium tea experiences. Since its inception, Teapigs has been on a journey to modernise tea consumption while upholding sustainability principles, leading to its presence in prestigious cafes, delis, and retailers across over 40 countries. The brand's commitment to quality has been recognized through more than 157 Great Taste Awards and multiple accolades from independent retailers, solidifying its position as a beloved brand among tea enthusiasts. The Objective The objective was to ensure Teapigs’ website gets designed and developed in a way that is accessible and understood by as many people as possible, regardless of their physical or cognitive abilities. Their approach to data access and transactions were to be managed with the same intent. Hence, the platforms had to be compatible with various digital accessibility tools such as screen readers, magnifiers, voice recognition software, and video captions. The Challenge Ensuring a Shopify website is accessible to everyone, including users with disabilities, is key for inclusivity. Teapigs' website, built on Shopify, strives for this accessibility and compliance with standards like the WCAG (Web Content Accessibility Guidelines). However, there were some challenges Infidigit faced to make Teapigs’ website more inclusive: Theme Selection and Customisation for Accessibility: Selecting a Shopify theme that inherently supports accessibility... - Published: 2024-02-15 - Modified: 2024-02-29 - URL: https://www.infidigit.com/mis-organic-leads-cro-case-study/ Home > Case Study > Healthcare SEO Case Studies > MIS Case Study Infidigit's Experties Unleashes a 375% Surge In Organic Leads For MIS The Client MIS is a Laboratory that provides specialized microbiological investigation services to various industries and aims to support the product development process. MIS is one of the few labs in the world to provide anti-viral and anti-bacterial efficacy testing for products. They specialize in antibacterial and antiviral testing on treated textiles, plastics, coatings, and surface disinfectants. The Objective MIS was struggling with high-quality leads and website organic traffic. Their primary target regions, encompassing the United States, Europe, and South Asia; were underperforming. Their major objectives included: Quality Lead Generation Surge:Achieve a substantial increase in lead submissions compared to the baseline performance. Traffic Enhancement:Elevate the organic non-brand monthly clicks, especially in the specified regions, compared to the baseline performance. Keyword Dominance in Top 3 Positions:Increase the number of keywords ranked in the top 3 positions compared to the baseline performance. The Challenge Following were some of the challenges faced while implementing strategies for MIS:Limited Page Count: When we started, MIS had a mere 30 pages, limiting their online presence. Our mission extended beyond traffic and leads; we needed to expand their digital footprint by increasing the number of pages. Lack of SEO-Friendly Content: The existing content was far from SEO-optimized. Short in length and steeped in technical jargon, it needed a transformation to improve readability and search engine visibility. Technical Hindrances: The intricate backend architecture of... - Published: 2024-02-08 - Modified: 2026-06-17 - URL: https://www.infidigit.com/content-writing-services/ Content Writing Services: Gain Higher Search Visibility Turn your content into a growth engine with content writing services that improve search visibility, build authority, attract qualified audiences, and drive measurable business results. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > Content Writing Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Content Writing Services Benefit Your Business Growth Generate Leads Engage decision-ready prospects with relevant search content. Drive Conversions Direct visitors to action by compelling, strategically designed messages. Enhance SEO Performance Enhance search presence through content that is relevant, authoritative, and intent-driven. Maximise ROI Transform all content investments into long-term traffic, leads, and revenue. Achieve a Competitive Edge Be the best at responding to customer inquiries and responding quickly. Position Your Brand as a Thought Leader Establish a reputation in the industry by providing professional knowledge that impacts a purchase decision. Challenges Content Challenges Businesses Face Without Expert Support "We Don’t Have Time to Create High-Quality Content Consistently" Research, planning, writing, optimisation, and frequent publishing are necessary to create content that will be appealing and help the business grow. The majority of internal teams are already busy with operations, sales, and customer management, and have no time to produce content. The outcome is irregular publication timetables and lost search possibilities. Professional content writing services in India can assist businesses with content momentum without losing quality to ensure... - Published: 2024-02-07 - Modified: 2024-02-29 - URL: https://www.infidigit.com/flipkart-seller-hub-keywords-organic-growth-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Flipkart Seller Hub Case Study How Flipkart Seller Hub Elevated Top 10 Organic Keyword Ranking By 290. 74% Priyanka Tribhuvan Assistant Manager | Marketplace - SSE The Infidigit team is highly proactive in their work and possesses a clear, business-driven thought process. We are genuinely pleased to witness improved SEO results on our website. The Client Flipkart Seller Hub, one of India's leading e-commerce platforms, caters to sellers by allowing them to develop an online business and sell directly to 450 million customers. The Objective The goal of Flipkart Seller Hub was to make it as easy as possible for suppliers, manufacturers, and sellers to start their selling businesses through Flipkart. Their objectives were:To improve Organic RankingTo improve Organic Non Brand Clicks for CLP & Blog pages The Challenge We encountered the following challenges in pursuing these objectives. Deindexing of Category Landing PagesUnder Optimised ContentMissing Blog PagesWebsite's Lack of Category Landing Pages The Solution Recommendation for Creating New CLP Pages Through competitor analysis, we identified strategic CLP page opportunities. Subsequently developed and implemented these pages, leading to demonstrably improved organic keyword rankings. Implementation of New Blog Pages and Reoptimized Category Landing Page Content Pre-revamp blog page proposal: Prior to the website revamp, we proposed the inclusion of new blog content to enhance overall organic rankings. This initiative, implemented post-revamp, has resulted in significant individual blog page ranking improvements and a measurable increase in overall website traffic. Landing page content reoptimization:... - Published: 2024-02-01 - Modified: 2026-06-30 - URL: https://www.infidigit.com/content-writing-case-studies/ Content Writing Case Studies That Build Authority and Traffic Find out how our content strategies captivated audiences and strengthened brand presence. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty... - Published: 2024-01-29 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-law-firm/ AI - Driven Growth Solutions SEO for Law Firm Strengthen Your Legal Practice Online Attract more clients with strategic SEO designed for law firms and legal professionals. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Industries > Law Firm SEO CLients We are the trusted partners for brands to achieve organic success View All Clients KNOW ABOUT LAW FIRM What is Law Firm SEO? In today’s digital age, effective SEO for law firms is essential for attracting new clients and establishing a strong online presence. By optimizing your website and content, you can significantly improve your visibility in search engine results, which is crucial in a competitive legal market. Research shows that 75% of users never scroll past the first page of search results, highlighting the importance of ranking high to capture potential clients’ attention (sierrasixmedia). Key strategies include conducting thorough keyword research, creating informative and engaging content, and building high-quality backlinks. Additionally, focusing on local SEO can help you connect with clients in your area, as a great number of Google searches are seeking local information. By implementing these strategies, your law firm can enhance its credibility, increase website traffic, and ultimately drive more leads and conversions. Understanding the Importance of SEO for Law Firms Understanding the significance of SEO for law firms is vital in the realm of marketing. It plays a role in establishing an online presence for your law firm. SEO... - Published: 2024-01-24 - Modified: 2026-03-13 - URL: https://www.infidigit.com/industries/seo-for-healthcare/ Healthcare SEO Strategies for Industry Success Home > Industries > Healthcare SEO Healthcare SEO Strategies for Industry Success Table of Contents Want more organic traffic on your website? Unlock higher rankings, quality traffic, and increased conversions through tailored award winning SEO strategies. Understanding Healthcare SEO What is Healthcare SEO Healthcare SEO, or medical SEO, is the practice of optimizing online content and websites within the healthcare sector to improve visibility in search engine results. Enhancing a site's search rankings allows healthcare providers to attract more patients and effectively communicate vital health information, ultimately fostering better patient engagement and trust. The main aim of Healthcare SEO is to attract visitors to a healthcare website, increasing its chances of being discovered by individuals seeking information, services, or professionals. By implementing SEO practices, healthcare providers can improve their reputation and reach a broader audience. In the context of Healthcare SEO, the focus lies on optimizing content, enhancing website structure, and incorporating keywords related to healthcare services. This helps search engines understand the content better and rank the website higher for search queries. It’s a strategy that goes beyond traditional marketing methods by using search engines to help both healthcare organizations and people looking for trustworthy health information. Importance of SEO in the Healthcare Industry The importance of SEO in the healthcare industry cannot be overstated. As patients increasingly turn to the internet for medical information and services, having a strong online presence is essential for healthcare providers. For instance, 7% of all daily... - Published: 2024-01-24 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-restaurant/ Restaurant SEO Strategies for Success in the Industry Home > Industries > Restaurant SEO Restaurant SEO Strategies for Success in the Industry Table of Contents Want more organic traffic on your website? Unlock higher rankings, quality traffic, and increased conversions through tailored award winning SEO strategies. Introduction to Restaurant SEO In the competitive landscape of the restaurant industry, effective SEO strategies are crucial for attracting customers and increasing visibility. Since Google is the main source of new customers, enhancing your online presence can greatly influence your success. Studies show that most users rarely look beyond the first page of search results, which underscores the importance of ranking high. By focusing on local SEO, high-quality content, and user-friendly website design, restaurants can enhance their digital footprint. Additionally, leveraging tools like Google My Business can further improve local visibility. Implementing these strategies can lead to more reservations and increased foot traffic, ultimately driving growth in the restaurant sector. Understanding Restaurant SEO, and why it is crucial for businesses? In today’s fast-paced world, it has become increasingly important for restaurants to enhance their presence online. Understanding restaurant SEO is essential for businesses looking to thrive in the digital age. SEO, or search engine optimization, helps restaurants improve their online visibility, making it easier for potential customers to find them when searching for dining options. This specialized marketing technique focuses on optimizing a restaurant’s visibility to appear higher in search engine results. The ultimate objective is to make it easier for potential customers to... - Published: 2024-01-23 - Modified: 2026-07-03 - URL: https://www.infidigit.com/industries/seo-for-dentist/ Home > Industries > SEO For Dentist SEO Services for Dentists to Increase Online Visibility & Patient Leads Stand out in a competitive healthcare market with SEO for dentists to drive more patient enquiries, improve local rankings, and establish your practice as a trusted choice in your area. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients KNOW ABOUT B2B SEO What is SEO for Dentists? SEO for dentists is the optimisation of the online presence of a dental practice in a way that it becomes visible when potential patients search online for dental services in their local area. In contrast to general SEO, where the marketing goal is typically to reach a wide audience and achieve national presence, dental SEO is more geographically specific and aimed at local search performance, assisting practices to rank in Google Business Profile, map packs, and location-based search results where patient intent is most likely to be significant. Quality dental SEO services entail local keyword optimisation, Google Business Profile management, treatment speciality service page optimisation, technical SEO, content that is patient-focused, and management of online reputation. An effective dental SEO campaign will also seek to focus on the keywords that are associated with certain procedures, including dental implants, cosmetic dentistry, orthodontics, emergency dental care, and preventive care. Together with favourable patient feedback and a highly optimised website, these... - Published: 2024-01-22 - Modified: 2024-02-27 - URL: https://www.infidigit.com/spinny-organic-growth-case-study/ Home > Case Study > Automobile SEO Case Studies >Spinny New Users Case Study Spinny Achieves Remarkable 847% Growth in New Users with Infidigit’s Organic Strategies The Client Founded in 2015, Spinny is a full-stack used car retailing platform that aims to bring about transparency and convenience in buying and selling pre-owned cars. As a testimony of Spinny’s commitment to transparency and quality, every vehicle on their platform comes with a 200-point inspection checklist, 5-day money-back guarantee, and 1-year after-sales warranty. Spinny has about 36 car hubs operating across 22 cities in India. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer & customer of Spinny, is also a part of a series of marketing initiatives focused on realising the aspirations of a billion car dreams. The Objective While Spinny had carved a niche for itself in the automotive industry, its blog was yet to achieve the desired visibility in the vast digital landscape. Recognizing the importance of a robust online presence, Spinny embarked on an SEO journey for its blog with the following measurable objectives of our engagement:Increase non-brand clicks by 500%Increase non-brand impressions by 500%Increase the number of keywords in the top 3 positionsImprove the visibility of BlogsCreate a comprehensive knowledge hub The Challenge In an increasingly digital landscape, visibility on Google Search is paramount for any brand's success. Spinny, a flourishing name in the automotive industry, faced a significant challenge in... - Published: 2024-01-04 - Modified: 2024-02-27 - URL: https://www.infidigit.com/pisarto-page-speed-performance-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Pisarto Page Speed Case Study Infidigit Skyrocketed Pisarto’s Page Speed Performance The Client Pisarto, founded in 2019, has emerged as a transformative force in the art world. Traditionally, art has been confined to the walls of exclusive galleries, creating an impression of elitism. However, Pisarto’s mission is to break these barriers and democratise art. Established initially as a tech-driven online art gallery, Pisarto quickly recognised the potential to integrate art into our daily lives. This realisation led to a remarkable transformation, as Pisarto evolved into an online store that offers artistically designed, art-themed products catering to various aspects of our everyday routines. Pisarto proudly presents a curated selection of home decor, household essentials, and lifestyle products, all infused with artistic creativity. Moreover, the platform allows artists and entrepreneurs to showcase their creations to a wider, nationwide audience, transcending local boundaries. Pinaki Gupta Founder and Director at Pisarto I wanted to express my gratitude to the Infidigit Engineering team for their outstanding work on optimizing the speed of the Pisarto website. Their efforts have resulted in a significant improvement in the final score, addressing a long-standing issue that has finally been resolved. I extend my thanks to all involved for their dedication and expertise in getting this done. The Objective To significantly boost the website's page speed for both mobile and desktop versions, thereby elevating user experience. This aligns with Infidigit's specialised expertise in website development and our steadfast commitment to... - Published: 2024-01-01 - Modified: 2026-06-30 - URL: https://www.infidigit.com/website-development-case-studies/ Website Development Case Studies That Increase Conversions See how our web development solutions created seamless, user-friendly websites that drive results. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty Imposed... - Published: 2023-12-29 - Modified: 2026-05-29 - URL: https://www.infidigit.com/whitepaper/ WHITEPAPER Uncover Strategies in Our Impactful White Papers We break down complex SEO concepts into easy-to-understand steps, making SEO accessible for everyone. Our commitment is to empower you to navigate and implement them seamlessly for maximum impact on your online presence. WHITEPAPER SEO: A proven tool for customer acquisition. Download Now PLAYBOOK Modern SEO 101 Playbook Download Now - Published: 2023-12-20 - Modified: 2024-02-27 - URL: https://www.infidigit.com/ethnic-wear-brand-non-brand-clicks-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Libas Non-Brand Clicks Case Study Increasing Non-Brand Clicks by 11X for an Ethnic Wear Brand The Client Libas, an esteemed ethnic wear brand, redefined its online presence in the competitive digital fashion market through a strategic collaboration with Infidigit. The following case study explores the journey of Libas and Infidigit as they boosted non-brand clicks and organic sessions, demonstrating the profound impact of targeted SEO strategies on business growth and brand distinction. Young, fashionable, and accessible, these three words define the project. It is an ethnic fashion brand that narrates the story of a modern Indian woman who is free-spirited, independent, and evolved. Launched in 1985, this 37-year-old brand provides everything from stylish ethnic wear to comfortable fusion silhouettes for women, carefully curated in line with fashion trends worldwide. The Objective To improve the Non-Brand Clicks and Overall Organic Sessions, the following objectives were set collaboratively by Libas and Infidigit. Enhance the ranking of non-branded keywords on SERP in comparison to competitors. Boost the overall organic sessions by optimizing collection pages and blogs. Campaign Duration: Jan'23 Vs Feb'22 The Challenge Ethnic wear is a highly competitive niche in India. Amazon, Flipkart, and Myntra are prominent marketplaces that have established a strong presence in the ethnic wear niche. They held the top 3 positions for Libas’ most targeted keywords, posing a significant challenge. The Solution Keyword Gap Analysis To target all the potential queries relevant to the brand, Infidigit performed detailed... - Published: 2023-12-20 - Modified: 2024-02-27 - URL: https://www.infidigit.com/motilal-oswal-app-visibility-through-aso-case-study/ Home > Case Study > BFSI SEO Case Studies > Motilal Oswal App Visibility Case Study Infidigit boosted Motilal Oswal’s app visibility through effective ASO strategies The Client Motilal Oswal Financial Services Limited, a top player in the Indian financial services sector, offers a diverse range of financial products and services. Renowned for their superior online trading platform, they stand as a leading broking house across various financial segments. The Objective Motilal Oswal aimed to enhance their digital presence with specific goals including:Increase the number of keywords ranking for the Play Store and App StoreIncrease the number of visitors to the app listing via non-branded keywordsReceive recommendations for app features that would enhance the user experience The Challenge In a highly competitive market, the Motilal Oswal app faced formidable contenders. To meet these challenges, Infidigit needed to adopt a comprehensive optimization strategy encompassing keyword research, UI/UX enhancements, review management, and technical improvements. The Solution Infidigit employed a multifaceted approach to enhance Motilal Oswal's app visibility. This section delves into the strategic methods and innovative techniques adopted to tackle the unique challenges in app store optimization (ASO). From conducting comprehensive audits to fine-tuning app features, each step played a pivotal role in steering the campaign towards success. Performed ASO Audit for Play Store & App Store - Infidigit conducted a detailed ASO audit for apps, covering all the critical aspects. This audit included a thorough analysis of the app's name, short and long descriptions, icons, screenshots, promotional video, feature graphic, app... - Published: 2023-12-20 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-real-estate/ AI - Driven Growth Solutions Real Estate SEO Strategies for Success Maximize your real estate website's potential with expert SEO for real estate strategies. Partner with a trusted real estate SEO company to drive more organic traffic and attract qualified leads. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Industries > Real Estate SEO Clients We are the trusted partners for brands to achieve organic success KNOW ABOUT E-commerce What is Real Estate SEO? Real Estate SEO refers to the process of optimizing your real estate website so that it ranks higher in search engine results. By targeting key search terms, enhancing your site's structure, and creating relevant content, real estate SEO ensures your property listings appear when potential buyers are searching online. This includes optimizing individual property pages, local area pages, and even blogs to attract the right traffic. Key components of real estate SEO include: Keyword Research: Identifying the terms your ideal buyers are using to search for properties in your area. Optimizing Property Listings: Writing compelling descriptions, using effective titles and meta tags, and showcasing high-quality photos. Local Pages Optimization: Making your neighborhood and location pages both informative and easy to navigate. Technical SEO: Enhancing site speed, ensuring mobile-friendliness, and ensuring proper indexing to help your pages rank. Content Creation: Developing blogs, buyer’s guides, and FAQs to engage visitors and encourage return traffic. Link Building: Building a strong backlink profile to increase... - Published: 2023-12-20 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-plumbing/ AI - Driven Growth Solutions SEO for Plumbers to Boost Your Local Rankings and Drive More Customers Our conversion rate optimization services include a combination of audits, A/B testing, landing page, and conversion funnel analysis, to help ensure better conversions. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Solutions > SEO for Plumbers Clients We are the trusted partners for brands to achieve organic success Seo Growth What is SEO for Plumbers? SEO for plumbers is the process of optimizing your plumbing website to enhance its visibility and rankings in search engine results. By targeting local and industry-specific keywords, improving website structure, and creating high-quality content, plumber SEO services ensure your business ranks higher when potential customers search for plumbing services. This includes optimizing service pages, contact pages, and customer reviews to attract more organic traffic. SEO for plumbing companies focuses on improving the discoverability of your services and driving qualified leads by ensuring potential customers can find your business when searching online. Unlike general SEO, plumbing SEO services are tailored to meet the unique needs of a plumbing business, with an emphasis on local search visibility, lead generation, and conversion optimization. At its core, SEO for plumbers involves: Keyword Optimization: Researching and targeting terms your audience uses to search for plumbing services in your area. Service Page Optimization: Crafting compelling service descriptions, optimizing titles, meta tags, and using relevant images. Local SEO for Plumbers:... - Published: 2023-12-11 - Modified: 2023-12-12 - URL: https://www.infidigit.com/careers/junior-legal-executive-job/ Junior Legal Executive : Support the legal team in contract drafting, and legal advisory tasks, and contribute to knowledge management initiatives. Responsibilities : Contract Drafting: Assist in the drafting, review, vetting, and red-lining of various domestic and international contracts, including Services Agreements, Consulting Agreements, Service Level Agreements, Software Subscription Agreements, NDAs, Vendor Contracts, and Agreements relating to Events. Legal Notices: Contribute to the drafting of legal notices and counter-notices. Global Vendor Contract Review: Support in lower-risk global vendor contract reviews. Collaboration: Maintain close working relationships with Sales, Marketing, Finance teams, and IT Teams. Negotiation Skills: Develop negotiating and persuasive skills in both one-on-one and group situations. Client Relations: Cultivate working relationships with internal and external clients to understand their needs. Contract Management System: Assist in maintaining and updating the company’s contract management system. Legal Templates: Contribute to the drafting and updating of legal templates and Policies and Standards. Data Management: Assist in transferring data from raw formats into database systems, create and manage spreadsheets, and MIS reports, and update weekly. Verify data by comparing it to source documents. Statutory Compliances: Managing return filing and ensuring compliance. Accounting and MIS: Handling accounting tasks, including data transfer, spreadsheet management, and MIS report updates. Confidentiality: Assist in maintaining a filing system and ensuring the protection of confidential information. Required Competencies : Very strong communication (written & speaking) skills Very well aware of all accounting principles Very strong in Excel analytics Excellent orator & presenter (normal as well as Power point) Ability to identify... - Published: 2023-12-11 - Modified: 2023-12-11 - URL: https://www.infidigit.com/careers/hr-associate-job/ HR Associate : The incumbent will be responsible for defining hiring criteria, sourcing potential candidates and reaching out to prospects via email or phone. To be successful in this role, the incumbent should have excellent communication skills to interact with candidates and internal teams. The incumbent should also be familiar with online and offline sourcing techniques, like networking, searching for potential hires through various portals & Headhunting. Ultimately, the responsibility to place qualified candidates in a timely manner and build talent pipelines for our future hiring needs. Responsibilities : Manage the end-to-end recruitment process, including job postings, sourcing candidates, screening resumes, conducting interviews, and making job offers. Collaborate with hiring managers to understand their staffing needs and develop effective recruitment strategies. Conduct background checks and verify candidate credentials. Coordinate the onboarding process for new hires, including orientation and training programs. Negotiating with the candidates to close the offer. Maintain organized databases with candidates’ data. Coordinate with hiring managers to define necessary requirements for open roles. Source active & passive candidates using a variety of search methods to build a robust candidate pipeline. Send recruiting emails to active & passive candidates and follow up when necessary. Screen candidates by reviewing resumes and job applications, and performing phone screeningsAdminister compliance and reporting Qualifications / Experience : Bachelor's Degree/MBA Qualified. 1 to 2 years of recruiting experience. Excellent organizational and time management skills. Proficient in Microsoft Office. Working knowledge of interview techniques and applicant screening methods. Familiar with a wide variety of sourcing... - Published: 2023-11-23 - Modified: 2025-03-28 - URL: https://www.infidigit.com/dun-and-bradstreet-cro-case-study Home > Case Study > B2B SEO Case Studies > D&B Case Study Infidigit Boosts D&B’s Leads by 176% and Conversion Rate by a staggering 110% https://www. youtube. com/watch? v=ZY3KKByIGZU The Client Dun & Bradstreet stands at the forefront of the B2B data, insights, and AI-driven platform industry. Since 1841, we've empowered organizations worldwide to thrive, leveraging our Data Cloud, which boasts over 500 million records. Our solutions fuel growth, enhance revenue, fortify relationships, and ensure compliance in an ever-evolving business landscape. The Objective While Dun & Bradstreet had a substantial volume of website traffic, their primary goal was to amplify conversions, particularly through the Organic channel. With the challenge firmly in mind, Dun & Bradstreet established clear objectives:Increasing Organic Leads, with a stringent qualification process by the BD team. Enhancing Organic Goal Completion, meticulously tracked through Google Analytics (GA). Elevating the Organic Conversion Rate, measured both by the BD team's qualification and GA's goal completion metrics. Significantly reducing the Organic Cost Per Lead (CPL), which exceeded 600+ for each conversion. Augmenting Organic Goal Completions specifically from the Desktop version of the website. The Challenge In a digital world brimming with brands vying for online prominence, even an industry leader like Dun & Bradstreet faced a unique challenge. While our global and local presence was strong, our Indian website struggled to achieve the desired conversion rates. Technical glitches, uninspiring content, UI/UX design hurdles, and user journey complexities hindered our path. Though traffic flowed in, the conversion needle lagged, particularly from... - Published: 2023-11-23 - Modified: 2024-05-17 - URL: https://www.infidigit.com/kindly-health-non-brand-clicks-case-study Home > Case Study > Health Care SEO Case Studies > Kindly Health Non-Brand Case Study Kindly Health’s Non-brand Clicks increased by 2403% from the duration of March'23 to July'23 The Client Founded in 2021, Kindly Health is a market disruptor in the sexual wellness and lifestyle space, providing comprehensive solutions for men's sexual and reproductive health issues. Their services include home-based diagnostics for conditions such as erectile dysfunction and premature ejaculation, among others. They help you track your sexual wellness journey with AI in 3 steps. Duration: March 2023 - July 2023 The Objective With a desire to rank high on Google SERPs, the following objectives were formulated: To increase the ranking of non-brand keywords To increase the Non-brand impressions & clicks To increase the organic sessions The Challenge The website went live with only 4 pages of (her category) initially in the month of February. A thorough content review was done but the content was not implemented. A subsequent in-depth analysis was performed and found some challenges, notably: Schema Implementation Issue: Lack of structured data implementation led to missed opportunities for rich results and high click-through rates in search engine results pages (SERPs). Meta Tags & H1 Tags Issues: There are instances of missing tags across the site, and a few pages have duplicate meta tags along with incorrect H1 tags, which were affecting the site's ranking and traffic. Content Gap Analysis: The existing content lacked optimization for featured snippets, had an inconsistent structure, and lacked high-search-volume keywords.... - Published: 2023-11-23 - Modified: 2024-04-08 - URL: https://www.infidigit.com/mochi-shoes-non-brand-clicks-case-sutdy Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Non- Brand Clicks Case Study Infidigit boosted Mochi Shoes’ Non-Brand Clicks By 107% via SEO The Client Mochi Shoes is a popular platform for footwear, offering a wide assortment of handbags, belts, and other accessories across India. With a massive array of walk-in outlets across the country, Mochi Shoes has grown into a brand that is synonymous with fresh designs and creativity for young Indians offline as well as online. The Objective The footwear industry is fiercely competitive, with numerous well-established brands wielding substantial budgets fighting for top positions. Mochi Shoes had set out with the goal to improve their organic presence on SERPs. To make this a reality, the following objectives were laid down, amidst the oversaturation of aggregators dominating the SERPs in the online space. Increase the number of non-brand keywords ranking in the top 10 bracket Increase the non-brand clicks by 100% Increase revenue by 50% Enhance crawling & indexing processes Improve mobile version accessibility for search engine bots Ensure the serving of major HTML attributes in accordance with web standards The Challenge In light of this, the following difficulties were identified: Absence of schema markup hindered structured data presentation to search engines, affecting rich results. Internal linking lacked structure and context, impacting user navigation and search engine understanding. High page load time led to a poor user experience and had negative effects on search engine rankings. Google bots faced difficulty crawling the website due... - Published: 2023-11-23 - Modified: 2024-04-08 - URL: https://www.infidigit.com/metro-shoes-non-brand-clicks-case-study Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Non-Brand Clicks Case Study Infidigit’s SEO strategy helped Metro Shoes to achieve a phenomenal 676% rise in Non-Brand Clicks The Client Metro Shoes is one of the leading footwear companies in India, with a strong reputation for quality and style. With a focus on providing customers with the latest fashion trends and designs, the company has established itself as a trusted brand in the Indian footwear industry. To bolster its footwear market standing and explore online retail potential, Metro Shoes partnered with Infidigit. The alliance aimed to enhance online presence and business visibility effectively. Today, Metro Shoes has stood tall since 1947 with the strong presence of 289+ stores, 155+ cities, and 30+ states. The Objective Infidigit & Metro Shoes collaborated to create a strategic plan aimed at boosting organic traffic following the domain migration from https://www. metroshoes. net/ to https://www. metroshoes. com/. The strategy set forth the following key objectives: Recover & accelerate organic traffic after the domain migration Improve the visibility for non-brand queries on the SERP Improve the non-brand clicks by 500% Enhance crawling & indexing processes Improve mobile version accessibility for search engine bots Resolve critical SEO element rendering issues Ensure the serving of major HTML attributes in accordance with web standards The Challenge The website struggled to appear prominently on search engine results pages (SERP) for non-branded terms, affecting its reach and organic traffic potential. The mobile version of the site faced accessibility... - Published: 2023-11-16 - Modified: 2024-02-26 - URL: https://www.infidigit.com/extramarks-cbse-organic-users-growth-case-study/ Home > Case Study > EdTech SEO Case Studies > Extramarks Organic Users Case Study Extramarks achieves a 126x surge in organic users within the CBSE category The Client Incorporated in 2007 by Mr Atul Kulshrestha, Extramarks is India’s oldest and most trusted EdTech giant that provides education support to learners and teachers through its new-age digital solutions. The company is a pioneer in creating an end-to-end learning ecosystem with a vision to make quality education available to everyone. The Objective Extramarks wanted to implement a strategy that would help them boost their Organic Traffic. Apart from that, here were the objectives that were laid down:Achieve a 100X growth in non-branded organic traffic within the CBSE category. Increase visibility on the 1st Page of Google SERP for CBSE-related keywords by 100XCreate and optimize more than 2,000 CBSE-related pagesImprove technical stability of the platform to enhance crawling and indexing. The Challenge Extramarks had quite a few competitors in the market. With some big names like Byjus, Vednatu, Unacademy already the market leaders, Infidigit had to bring their A-game to meet the brand’s expectations. In the context of CBSE-related content, there was a notable absence of a comprehensive content repository, leading to substantial information gaps. A crucial aspect that needs improvement is the design of webpages dedicated to CBSE content. The current design lacks user-friendliness and fails to engage the audience effectively. Significant deficiency is the lack of a structured content framework, which hinders both search engine optimization (SEO) and user-friendliness. Both... - Published: 2023-11-16 - Modified: 2023-11-16 - URL: https://www.infidigit.com/careers/senior-executive-content-strategist/ Senior Executive - Content Strategist : We are looking for a qualified Content strategist to join our team. You will be responsible for creating, improving, and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices. Our ideal candidate is an experienced professional with demonstrable creative writing skills. As a Content strategist, you should perform well under deadlines and be detail-oriented. Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency, and a positive customer experience. Responsibilities : Collaborate in developing a content strategy aligned with short-term and long-term marketing targets. (Podcast, Video Scripts for Marketing, Adcopies, Internal Communication, Announcements & Descriptors, Transcripts, etc). End-to-end responsibility of Podcast Engagement & Delivery. Collaborate with the studio team to plan and develop website & social media content. Create engaging social media content (posts for all social media & founder’s A/Cs). Collaborate in creating social media and founder’s calendars. Edit, proofread, and improve copies to increase user engagement (Optimize content according to SEO). Ownership of quality check of the content createdUse content management systems (AI) to plan & deliver tasks effectively. Ensure timely maintenance of task lists and compliance reportsStay up-to-date with developments and generate new ideas to draw the audience’s attention. Required Competencies : Proven work experience in content creation and managementHands-on experience with MS Office. Knowledge of SEO and web traffic metrics is preferableFamiliarity with audience... - Published: 2023-11-16 - Modified: 2024-02-26 - URL: https://www.infidigit.com/superbalist-organic-revenue-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Superbalist 11x Growth Case Study 11x growth : Infidigit achieved 1097% increase in organic revenue for Superbalist The Client Superbalist. com is a renowned online fashion platform in South Africa, offering a wide range of products from various brands. With its commitment to accessibility and inclusivity, Superbalist. com caters to diverse sizes, ages, and price points, making it the go-to destination for fashion enthusiasts across the country. The Objective Unlock the potential of the boots game in 2023 with Infidigit’s game-changing SEO strategies, paving the way for extraordinary growth! Increase in Organic Revenue above 300% Increase in Organic Transactions above 300% Increase in Organic Sessions by 200% The Challenge In December 2022, Superbalist. com encountered an opportunity for growth in the boots category. One of the challenges encountered during the optimization process was the presence of irrelevant products on the TLP pages. This issue could potentially confuse users and deter them from exploring the desired products, leading to a suboptimal user experience. The project encountered the significant challenge of low visibility for crucial keywords within the boots category. We faced the issue of being unable to incorporate H1 tags on the website, which presented difficulties in ranking effectively for our main keywords. Recognizing the potential impact on overall profitability, Superbalist. com embarked on a mission to overcome this setback and achieve remarkable success. With unwavering determination, innovative strategies, and transformative measures, Superbalist. com made a triumphant comeback, boosting sessions, revenue,... - Published: 2023-11-02 - Modified: 2026-07-03 - URL: https://www.infidigit.com/shopify-development-services/ Home > Solutions > Shopify Development Shopify Website Development Company For Revenue Growth We offer cutting-edge Shopify development services that businesses trust in India and worldwide, ensuring seamless online store development. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients BENEFITS Benefits of Hiring a Shopify Web Development Company Fast Store SetupWe ensure swift Shopify development services that avoid lengthy timelines. We streamline onboarding by customising premium themes and workflows to ensure rapid deployment. Mobile-Friendly DesignWe focus on ensuring mobile-friendly designs, ensuring automatic adaptability to screens of multiple sizes. Custom Store DevelopmentWe go beyond basic development templates, crafting highly personalised and brand-focused storefronts. Shopify App IntegrationOur Shopify development services help you scale functionality by smoothly integrating third-party apps. SEO & Marketing ToolsOur SEO services integrate into our Shopify suite. We configure built-in SEO features and structure site architecture accordingly. Secure Scalable PlatformChoosing Infidigit ensures your platform is highly scalable and leverages Shopify's default Level 1 PCI-DSS compliance for maximum security. Challenges Common Challenges Businesses Face Without Expert Shopify Development Services "Attractive Shopify Store but Low Conversion Rates"You may have an irresistibly attractive Shopify store, although with lower conversion rates. Note that a visually pleasing design does not guarantee any sales. Without the right Shopify website development solutions that integrate CRO (conversion rate optimisation), your store may not have proper CTA (call-to-action) buttons, intuitive navigation... - Published: 2023-10-18 - Modified: 2025-05-12 - URL: https://www.infidigit.com/careers/associate-product-manager-job-in-mumbai/ Associate Product Manager : Responsibilities : Product Development: Collaborate with the Product Manager to define product roadmaps, features, and specifications. Assist in creating and maintaining the product development schedule. Creating PRDs (Product Requirements Documents): Develop and maintain detailed PRDs to outline product features, functionality, and specifications, ensuring clarity and alignment with project objectives. User Experience: Work closely with UX/UI designers to ensure a user-centric approach in product design and development. Cross-functional Collaboration: Engage with cross-functional teams, including Engineering, Marketing, and Sales, to ensure a seamless product development process. Quality Assurance: Collaborate closely with the Quality Assurance (QA) team to ensure rigorous product testing and work together to ensure that the product meets high-quality standards. Client Interviews: Conduct interviews with clients to gather feedback and insights on modules. Data Analysis: Analyze data and user feedback to make data-driven decisions, track product performance, and make recommendations for improvements. Stakeholder Communication: Effectively communicate with stakeholders, including internal teams and external partners, to ensure alignment on product goals and progress. AI-Powered Enhancements: Continuously explore and propose innovative ideas for leveraging AI to improve Digital Marketing & SEO workflows. Creating product walkthroughs: Develop documentation, tutorials, and guides to assist users in understanding and effectively utilizing the product. Market research and analysis: Conduct market research to identify industry trends, competitive landscape, and customer needs. Analyze similar tools in the market to gather insights that can assist in finalizing product features and determining the way forward. Requirements & Skills : 0 to 1 year of experience in... - Published: 2023-09-22 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/backend-python-django-developer/ Backend Python Django Developer : We are seeking a skilled and passionate Backend Python Django Developer to join our dynamic development team. As a Backend Python Django Developer, you will be responsible for designing, developing, and maintaining server-side applications using the Django Rest Framework. Your expertise will contribute to creating efficient, scalable, and robust backend systems that power our web applications. Responsibilities : Troubleshoot and resolve issues, proposing solutions, and implementing fixes. Design and implement REST APIs using Django REST FRAMEWORK for communication between frontend and backend systems. Develop, Deploy, and maintain server-side logic using Django and Django Rest Framework. Collaborate with Frontend developers to integrate API’s. Implement data storage solutions using databases such as MsSQL, MySQL, or PostgreSQL. Requirements And Skills : BS/BE/BTech in Computer Science, Information Systems, or related technology. Minimum of 1 year of hands-on experience in developing Backend Applications using Django Rest Framework. Proven track record of building and shipping high-quality productsExposure to the complete product development cycleExperience with Git, Github, and API Testing ToolsProficient in HTML, CSS, and JavaScriptStrong problem-solving and analytical skillsExcellent communication and teamwork abilitiesFamiliarity with database design and data modeling. Proficient in RESTful API design and implementation. Ability to write clean, modular, and maintainable code. Strong problem-solving skills and a proactive approach to challengesExperience with writing Unit testing is advantageous. Strong understanding of Python and libraries such as Pandas, Beautiful Soup, Selenium, Multiprocessing and MultiThreadingExperience with deployment of Applications on AWS, Digital Ocean, Heroku . . etcBasic Understanding and Knowledge of Node... - Published: 2023-09-07 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos Mastering Content Strategy: Kaushal Reveals What Happens When You Publish 500 Articles at Once Ep 18 Jan 17, 2024 2 mins Transcript Share Unlock the content strategy secrets with Kaushal Thakkar, Founder & MD of Infidigit! In this exclusive interview, Kaushal shares his insights on the impact of publishing 500 articles simultaneously and guides you through the right strategies for content success. Don't miss out on this valuable discussion that could transform your approach to content creation! How to Create SEO-Friendly Content for Over 100 Products Ep 17 Oct 6, 2023 1 mins Transcript Share Are you struggling to create SEO-friendly titles, meta descriptions, and product descriptions for a large inventory of products? Look no further! In this episode of #SEOQnAWithKT, we'll show you how to streamline this process and boost your SEO game. Should You Accept Backlinks from Lower DR Websites? Ep 16 Oct 4, 2023 3 mins Transcript Share Welcome to another episode of SEO Q&A with Kaushal Thakkar, the Founder & MD of Infidigit! In today's video, we dive into a burning question in the world of SEO: "If the Domain Rating (DR) of my website is around 70, is it a smart move to accept backlinks from websites with a lower DR? " Choosing the Right Platform for SEO: Custom Code vs. WordPress vs. Shopify vs. Wix Ep 15 Oct 3, 2023 1 mins Transcript Share Are you a developer looking to build a website with the best SEO practices in mind? Join us for an... - Published: 2023-09-06 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/seo-analyst/ SEO Analyst : As an SEO Analyst, you will play a crucial role in optimizing websites and online content to improve their visibility in search engine results pages (SERPs) and drive organic traffic. You will employ various SEO techniques, strategies, and tools to enhance website rankings and ensure a strong online presence for the company. Responsibilities : Keyword Research:Conduct in-depth keyword research to identify relevant and high-traffic keywords for the industry. Analyze keyword competitiveness and search trends to make informed content decisions. On-Page Optimization:Optimize website content, meta tags, headings, and images for targeted keywords. Ensure website structure and navigation are search engine-friendly. Implement schema markup and structured data where applicable. Off-Page Optimization:Develop and execute off-page SEO strategies, including link-building campaigns. Monitor and evaluate backlink quality, disavow toxic links, and build high-quality, authoritative backlinks. Content Strategy:Collaborate with content creators to develop SEO-friendly content that aligns with keyword research. Optimize existing content for better search engine visibility. Technical SEO:Identify and resolve technical SEO issues, such as crawl errors, broken links, and site speed improvements. Work with web developers to implement technical SEO recommendations. SEO Analytics:Monitor website performance using SEO tools like Google Analytics, Google Search Console, and SEO software. Provide regular reports on SEO performance, including traffic, rankings, and conversions. Analyzing reportsKPI Drop/Increase analysisStay Informed:Stay up-to-date with search engine algorithm updates and industry trends. Continuously research and implement best practices in SEO. Competitive Analysis:Analyse competitor websites to identify strengths and weaknesses in their SEO strategies. Use insights to refine and improve your... - Published: 2023-09-06 - Modified: 2024-05-10 - URL: https://www.infidigit.com/careers/frontend-react-developer/ Frontend React Developer : We are seeking a skilled and passionate Frontend React Developer to join our dynamic development team. As a Frontend React Developer, you will play a crucial role in designing, implementing, and maintaining responsive web applications using the React library. You will collaborate with cross-functional teams to create visually appealing and user-friendly interfaces while ensuring optimal performance and scalability. Responsibilities : Develop user-facing UI using React. js while ensuring high performance and responsiveness. Collaborate with product designers to translate UI/UX designs into clean, efficient React components. Build reusable and maintainable code for future use. Work closely with backend developers to integrate REST APIs. Requirements And Skills : BS/BE/BTech in Computer Science, Information Systems or related technology. Minimum of 1 years of hands-on Experience on developing UI in React Js and Next JsProven track record of building and shipping high-quality productsExposure to complete product development cycleExperience with Git, GithubProficient in HTML, CSS, and JavaScriptProficient in Using CSS Frameworks Bootstrap,Material UI . . etcExperience in user experience design, usability testing, and researchStrong problem solving and analytical skillsExcellent communication and teamwork abilitiesExcellent Knowledge of and experience with REDUX Tool KIT Salary : Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role. Apply Now: - Published: 2023-09-06 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/backend-node-js-developer/ Backend Node JS Developer : We are seeking a skilled and passionate Backend Node Js Developer to join our dynamic development team. As a Backend Node Js Developer, you will be responsible for designing, developing, and maintaining server-side applications using the Node. js runtime. Your expertise will contribute to creating efficient, scalable, and robust backend systems that power our web applications. Responsibilities : Develop, Deploy, and maintain server-side logic using Node. js and related frameworks. Collaborate with front-end developers to integrate user-facing elements with server-side logic... Implement data storage solutions using databases such as MsSQL, MySQL, or PostgreSQL. Troubleshoot and resolve issues, proposing solutions, and implementing fixes. Design and implement APIs for communication between frontend and backend systems. Design and Automate Tasks using Python. Requirements And Skills : BS/BE/BTech in Computer Science, Information Systems or related technology. Minimum of 1 years of hands-on Experience on developing Backend Applications using Node Js and related FrameworksProven track record of building and shipping high-quality productsExposure to complete product development cycleExperience with Git, GithubProficient in HTML, CSS, and JavaScriptStrong problem solving and analytical skillsExcellent communication and teamwork abilitiesFamiliarity with databases and data modeling. Proficient in RESTful API design and implementation. Ability to write clean, modular, and maintainable code. Strong problem-solving skills and a proactive approach to challengesExperience with testing frameworks (e. g. , Mocha, Jest) is advantageous. Strong understanding of JavaScriptExperience with deployment of Application on AWS , Digital Ocean , Heroku . . etcExperience with using ORM Sequelize. . etcUnderstanding and Experience with... - Published: 2023-09-01 - Modified: 2025-08-13 - URL: https://www.infidigit.com/teapigs-website-development-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Teapigs Website Development Case Study How Infidigit helped Teapigs Australia to develop users and SEO friendly website The Client A premium tea brand based in Australia, Teapigs (a Tata Consumer brand) was created by tea lovers to drive the industry towards modernisation and sustainability. You’ll find Teapigs in lovely cafes and delis, food halls and grocers, hotels and restaurants up and down the country... and in over 40 countries too! Our teas have won over 157 Great Taste Awards, we’ve been voted best brand 4 times by independent retailers, and we have a team of over 40 brilliant Teapigs. A tea lover's paradise! Immerse yourself in the world of tea & its unique flavours. Teapigs is now in Australia. Build a Website That Grows with Your Business Drive more conversions, more sales, and long-term impact. Claim Free Audit Report The Objective Teapigs, renowned for its exceptional online tea offerings in the UK, wanted to expand its reach to Australia. With the creation of a robust website gateway, Teapigs seeks to captivate the Australian market with its premium tea selections. A formidable online presence will guide Australians on a delightful journey of tea exploration. Establish an online presence in the Australian regionDeveloping a responsive mobile friendly Shopify based e-commerce websiteFollow industry standards and guidelines for security The Challenge A new venture commences as Teapigs embarks on its mission to penetrate the Australian market. Creating a user-friendly website that effectively captures the... - Published: 2023-09-01 - Modified: 2025-08-13 - URL: https://www.infidigit.com/zee5-case-study/ Home > Case Study > Arts and Entertainment SEO Case Studies > ZEE5 Case Study Infidigit helped Zee5 achieve a whopping 410% increase in organic session The Client Zee5, launched in 2018, is a prominent streaming platform with a global reach, offering content in 12 languages and spanning 190+ countries. It boasts a vast library of 4500+ films and 200+ TV shows, making it a significant player in the Indian streaming landscape with continuous content expansion. For ZEE5, establishing a strong presence on Google search engine ranking page was vital to expand its visibility. Right from the start, the team had a strong sense of clarity in the solutions they recommended. User experience was the central goal for both – Infidigit and ZEE5, one of the key reasons why this partnership is effective. The results showed an increase in the number of users and organic visits. That said, the results made us ambitious to achieve more significant milestones with Infidigit. Aparna AcharekarProgramming Head at Zee5 The Objective Improve Organic Search Traffic The aim was to increase the number of users who visit the ZEE5 website through search channels. With a plan to optimize the website's content and structure to attract traffic and enhance our search engine rankings. Turn More Traffic Into More Revenue Explore the proven growth methods used by 200+ successful brands Get Free Audit Report Position ZEE5, as a Leading OTT PlatformOur goal was to establish ZEE5 as one of the notch OTT platforms in the industry. This... - Published: 2023-08-31 - Modified: 2026-06-09 - URL: https://www.infidigit.com/location/india-seo-services/ SEO Services in India To Boost Rankings and Increase Revenue Looking for a significant boost in web traffic that drives higher revenue? Partner with the best SEO company in India, known for delivering performance-driven SEO solutions globally. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS Leading SEO Company in India to Drive Organic Traffic Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. SEo Growth Premier SEO Services in India to Boost Rankings and Traffic India’s digital landscape is expanding, making high-quality SEO services essential for business growth. Partnering with a Top SEO company in India helps businesses achieve top Google rankings and maximize online visibility. Having a presence is crucial for success in the digital era. Without it, businesses run the risk of going unnoticed by customers, which can directly impact sales and growth. Recognizing this, Infidigit takes an approach by offering SEO services in India that not only adhere... - Published: 2023-08-31 - Modified: 2024-02-26 - URL: https://www.infidigit.com/metro-shoes-organic-sessions-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Organic Sessions Case Study How Metro Shoes Increased Its Organic Sessions By 75% The Client Having been established in 1955, Metro Shoes takes great pride in its extensive network of stores across 144 cities and an online platform providing exclusive fashion footwear and accessories. Its range of products includes casual footwear, work wear, and embellished styles for parties, festivals, and weddings for the whole family. Moreover, it offers a broad range of handbags, wallets, belts, and other accessories. Metro’s footwear range is specially curated based on different regional tastes in India. And lastly, it serves consumers in the mid and premium segments. The Objective With the domain migration taking place in July 2022 and other SEO concerns, Metro Shoes was facing slight difficulty in increasing its organic sessions. As a result, the objective to increase organic sessions as compared to the previous year was laid down. The Challenge As Metro Shoes migrated its domain name from https://www. metroshoes. net/ to https://www. metroshoes. com/, a significant decline in organic traffic was noticed. Moreover, there were several issues on the website like staging sites going live, missing breadcrumbs and H1 tags on the mobile version, incorrect canonical tags, and other version pages becoming accessible for the bots as well as users, along with others. The Solution With the aforementioned challenges in clear view, here is how we began our action plan to resolve issues:We performed a well-planned migration and redirection... - Published: 2023-08-31 - Modified: 2024-02-26 - URL: https://www.infidigit.com/metro-shoes-regained-organic-traffic/ Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Regained Organic Traffic Case Study How Metro Shoes Regained Organic Traffic with a Strategic Technical Audit The Client Having been established in 1955, Metro Shoes takes great pride in its extensive network of stores across 144 cities and an online platform providing exclusive fashion footwear and accessories. Its range of products includes casual footwear, work wear and embellished styles for parties, festivals and weddings for the whole family. Moreover, it offers a broad range of handbags, wallets, belts and other accessories. Metro’s footwear range is specially curated based on different regional tastes in India. And lastly, it serves consumers in the mid and premium segments. The Objective Metro Shoes began to observe a significant decline in its organic traffic. Knowing what is causing an increase or reduction in traffic is a valuable ability and thus the brand began focusing on overhauling the website to drive more traffic and customers than ever before. Therefore, the following objectives were formulated:Regain the keyword rankings positions. Regain the overall impressions & clicks. Improve crawling & indexing. Fix important SEO elements accociated with rendering issues. Serve major HTML attributes as per web standards. The aforementioned objectives will not only enable us to foresee losses and adjust the SEO approach to prevent downward movements, but it will also enable us to recognize successes as a result of the excellent SEO modificarions! The Challenge While conducting a technical audit, we noticed a decrease in website... - Published: 2023-08-31 - Modified: 2024-02-26 - URL: https://www.infidigit.com/simplotel-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Simplotel SERP Visibility Case Study Infidigit supercharged Simplotel’s SERP Visibility in just 6 months The Client Simplotel is a leading technology provider for the hospitality industry, offering innovative solutions to hotels and resorts worldwide. With a focus on helping hotels drive more direct booking & enhancing their online presence & simplifying hotel management, Simplotel's website showcases their suite of products and services to potential clients. The Objective Simplotel aimed to improve its Search Engine Results Page (SERP) visibility. They wanted to rank higher in relevant search queries related to hotel technology solutions and increase organic traffic to their website. Duration: January 2023 To June 2023 The Challenge In our pursuit of these goals, we were confronted with the following obstacles. Limited Tech BandwidthWebsite content was not optimized The Solution Recommended Title & Descriptions To enhance click-through rates and improve SERP rankings, we optimized Simplotel's meta titles and descriptions with relevant keywords, compelling call-to-action, and concise information. Backlink Building Infidigit team focused on acquiring high-quality backlinks from reputable websites with higher Domain Authority to boost SERP rankings. Royston Franklin Dias Marketing Manager, at Simplotel We are incredibly grateful for Infidigit's exceptional SEO services. With their expert guidance, the SERP visibility in the US region for our Non-Brand Keywords has increased within a short period, leading to significant growth in organic traffic and business. Thank you for being an invaluable partner in our success journey. Recommended Content for Service & Blog Pages... - Published: 2023-08-31 - Modified: 2024-02-26 - URL: https://www.infidigit.com/myntra-records-revenue-growth-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra Revenue SEO Case Study Myntra Records 270% Revenue Growth in the Kids’ Category via SEO The Client Myntra is one of the top-ranking e-commerce websites in India. Customers cherish the platform for its reputed brands and high-quality collections that cater to all age groups and categories. In a short span of time, Myntra has become the online fashion capital of India and has been outperforming other competitive e-commerce giants. The Objective Since becoming a market leader in the men’s & women’s categories, Myntra has aimed for the same in the kids’ category by generating higher revenue & competing against Amazon and Flipkart. Here is where Infidigit stepped in with its expertise to help Myntra achieve its goal. Myntra & Infidigit planned to achieve the following objectives: Increase the revenue of the kids’ category by 100% Increase the keywords ranking #1 by 100% Increase organic traffic by 100% Become the market leader in the kids' categoryTo achieve these objectives, team Infidigit created a hexa-dimensional strategy which as the name suggests concentrated on six different aspects of advanced SEO. This, in turn, helped us to overachieve above business objectives and also strengthened Myntra's position in the kids category as the leading fashion e-commerce destination in India. The Challenge Unoptimized Crawl Budget: 51% of the URLs present on the website that were being crawled by the web crawlers were irrelevant. This led to unnecessary wastage of crawl budgetPage Speed Issues: The website... - Published: 2023-08-31 - Modified: 2024-02-26 - URL: https://www.infidigit.com/myntra-roi-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra Roi SEO Case Study How Myntra gained 84 times greater ROI from SEO than Paid campaign The Client It has been over a decade since Myntra has been making India fashion-ready. As India's largest e-commerce store for fashion and lifestyle products, Myntra is home to over 500 leading Indian and international brands in apparel and accessories. The Objective Having witnessed a humongous growth since its inception, Myntra saw an opportunity to enhance its already impressive ROI further. In the process, the brand streamlined various digital marketing channels to achieve this goal. Shedding light on the processes initiated via SEO, Myntra had its objectives clearly defined. Here's where a team of SEO specialists stepped in to tackle these objectives with a layered approach. The primary objective for Myntra was to enhance its ROI. To achieve the same, the team divided its strategies into three niches - organic, social and paid search. Talking about the organic search campaign, the team had two central sub-objectives in mind. They were - Increase keyword ranking by 100% - When the number of keywords ranking increases, so does the number of users. A higher number of users eventually translates to more sessions on the platform. Increase share of voice in each category - Increasing market share in various categories is a major prerequisite to achieve improved share of voice. To do so, we had to tackle various niches together. This measure shall eventually pave the... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/aso-clients/ Home > ASO ClientsCASE STUDIES ASO Clients We are an award winning SEO specialized agency, popular choice amongst to improve app performance and drive app installs by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Extra Marks Extramarks is among the fastest growing educational technology companies, with a global footprint. The company has a huge presence in India, South Africa, Indonesia and the Middle East. Finnable Finnable is one of the fastest growing financial technology (Fintech) start-up to help employees get hassle free loans. Our mission is to make personal loans available to all salaried professionals in less than 1 minute. Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3011763947"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3011763947"), turnstile. render("#cf-turnstile-cf7-3011763947", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3011763947')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3011763947');},1000)}})})}); Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-196571160"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-196571160"), turnstile. render("#cf-turnstile-cf7-196571160", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-196571160')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-196571160');},1000)}})})}); what they say about us " Working with... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/automobile-clients/ Home > Automobile ClientsCASE STUDIES Automobile Clients We are an award-winning SEO specialized agency, popular choice amongst the Automobile industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Spinny Spinny is the most trusted way of buying and selling used cars. You can choose from over 2000 fully inspected second-hand car models. You can also select online and book a test drive at your home or a Spinny Car Hub near you. Happy Locate HappyLocate is a one-stop solution providing a diverse set of relocation services. They are on a mission to transform India’s relocation experience with hassle-free and technology-driven services. XG Phone Repair XG Phone Repair specializes in fast and reliable repair services for smartphones and tablets, offering expert fixes for screens, batteries, and other common issues. They are known for their high-quality service, quick turnaround times, and customer satisfaction. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3307300127"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3307300127"), turnstile. render("#cf-turnstile-cf7-3307300127", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3307300127')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3307300127');},1000)}})})}); Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2839938418"); e&&! e. innerHTML.... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/b2b-clients/ Home > B2B ClientsCASE STUDIES B2B Clients We are an award winning SEO specialized agency, popular choice amongst the B2B industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal https://vimeo. com/856711716 All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Dun & Bradstreet Dun & Bradstreet is the largest global commercial Data Cloud to help customers build smart relationships. With Dun & Bradstreet, it’s easier to choose the most promising companies to move forward with; and the riskiest ones to leave behind. Solid System At Solid Systems, We help businesses around the globe to step into the future confidently by providing world-class IT services, in the most human way possible. We offer a wide range of services across South Africa and UK, which include: – Fully Managed IT Service – Cyber Security Protection – Microsoft 365 Productivity Solutions – Microsoft Azure Cloud Services Flipkart Seller Flipkart Marketplace is India’s leading platform for selling online. Be it a manufacturer, vendor or supplier, simply sell your products online on Flipkart and become a top e-commerce player with minimum investment. Drip Capital Drip Capital is a Trade Finance company providing collateral-free post-shipment finance to Indian exporters with instant approvals and minimal documentation. Drip Capital is a California- and India-based fintech company, focused on solving the working capital problem for SME exporters using technology. Openbank Open Bank is India’s largest SME Business banking platform that is... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/beauty-fitness-clients/ Home > Beauty and Fitness ClientsCASE STUDIES Beauty & Fitness Clients We are an award winning SEO specialized agency, popular choice amongst the Fitness industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Cult Fit With the aim to make fitness fun and easy, CureFit is a health and fitness company. CureFit offers online and offline fitness, nutrition, and mental well-being courses to its customers across the globe. Teapigs Australia Nick and Louise started teapigs in November 2006 with one mission – to get the nation drinking real tea again. EyeSupply EyeSupply is a registered optometrist that makes sure you get the right prescription and all the brands you trust. With EyeSupply you remove the hassle of ordering contact lenses. In just a few clicks you have your regular contact lenses delivered to your doorstep. Traya Traya is a doctor backed, online hair loss diagnosis and treatment company. They create wholesome hair loss treatments with a unique combination of Ayurveda, Allopathy, and Nutrition. Kindly A leading men's sexual health brand, prioritizes intimate well-being. Offering discreet and effective solutions, it addresses a range of concerns. With a commitment to enhancing confidence and relationships, Kindly empowers men to take control of their sexual health and vitality. Roundglass Living Roundglass Living is a wellness-focused company dedicated to promoting holistic health and well-being through innovative programs and... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/bfsi-clients/ Home > BFSI ClientsCASE STUDIES BFSI Clients We are an award winning SEO specialized agency, popular choice amongst the BFSI industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Shardeum Shardeum is the world’s first EVM-based L1, linearly scalable smart contract platform that provides low gas fees forever while maintaining true decentralization and solid security through dynamic state sharding. ICICI Prudential One of the top players in the Indian life insurance space with AUM of over a trillion rupees, ICICI Prudential offers long-term savings and protection products to meet different life stage requirements of their customers. Bajaj Markets Bajaj Markets Limited is a financial service of the Bajaj Group. Its core businesses are spread across Lending, Insurance and Wealth Advisory. Bajaj Markets group companies offer to its customer franchise a vast portfolio of financial services and insurance products. SBI Life SBI Life is a leading Indian brand in the insurance sector, providing a wide array of life insurance and pension products, backed by the trust and stability of the State Bank of India and global financial expertise. Committed to securing futures, SBI Life offers comprehensive financial protection and investment solutions to its customers. Aditya Birla Health Insurance Aditya Birla Health Insurance, a prominent Indian brand, offers comprehensive health coverage with innovative plans and a wide network, emphasizing holistic well-being and financial security for... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/cro-clients/ Home > CRO ClientsCASE STUDIES CRO Clients We are an award-winning agency specialized in driving users to become potential customer of your brand. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel ICICI Prudential One of the top players in the Indian life insurance space with AUM of over a trillion rupees, ICICI Prudential offers long-term savings and protection products to meet different life stage requirements of their customers. Dun & Bradstreet Dun & Bradstreet is the largest global commercial Data Cloud to help customers build smart relationships. With Dun & Bradstreet, it’s easier to choose the most promising companies to move forward with; and the riskiest ones to leave behind. Socially Powerful Socially Powerful, a global social marketing agency that exists for brands to communicate in the now. Born out of the love of telling stories and creating, they drive marketing campaigns that ensure guaranteed results. Superbalist Superbalist, part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa with 300+ brands, over 32,000 products and upwards of 8 million web visitors. Myntra With more than 3000 Brands and nearly 600,000 products, Myntra is the most well-known fashion and lifestyle e-commerce platforms in India. Metro Brands Limited Metro Brands Limited (MBL) is one of the largest Indian footwear specialty retailers and is among the top aspirational Indian brands in the footwear category. Metro Brands... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/e-commerce-clients/ Home > E-commerce ClientsCASE STUDIES E-Commerce Clients We are an award winning SEO specialized agency, popular choice amongst the eCommerce industry to drive revenue by organic searches. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Superbalist Superbalist, part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa with 300+ brands, over 32,000 products and upwards of 8 million web visitors. The Iconic With over 60000 products and 1000+ barnds, and a part of Global Fashion Group, THE ICONIC is the leading online fashion and sports retailer in Australia and New Zealand. Myntra With more than 3000 Brands and nearly 600,000 products, Myntra is the most well-known fashion and lifestyle e-commerce platforms in India. Flipkart Seller Flipkart Marketplace is India’s leading platform for selling online. Be it a manufacturer, vendor or supplier, simply sell your products online on Flipkart and become a top e-commerce player with minimum investment. Manyavar Manyavar is the pioneer in reinventing Men’s Ethnic Wear that has crafted a distinguished image of the respected Indian man. The brand has stretched to 600+ stores including 80+ Flagship stores and 13 international stores across 200+ cities in 3 countries – India, UAE, and the USA. Mochi Shoes With over 136+ outlets in 50+ cities, Mochi shoes is a one-stop-shop for all fashion footwear and accessories needs. With a massive collection of footwear and... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/edtech-clients/ Home > EdTech ClientsCASE STUDIES EdTech Clients We are an award-winning SEO specialized agency, popular choice amongst the EdTech industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Extra Marks Extramarks is among the fastest growing educational technology companies, with a global footprint. The company has a huge presence in India, South Africa, Indonesia and the Middle East. ProAlley ProAlley is dedicated to self-paced learners wanting to learn and pursue their careers in the industry from the comfort of their homes. ProAlley offers a range of beginner to advanced level courses, with dedicated Mentorship & placement assistance Karan Gupta Consultancy Karan Gupta Consulting is an education consultancy specializing in guiding students through the process of applying to universities abroad. With personalized counseling and expert advice, they help students achieve their academic and career goals by finding the right educational opportunities. Duolingo Duolingo is a popular language-learning platform that offers interactive and gamified lessons to help users learn new languages. With a user-friendly app and a wide range of languages, Duolingo makes language acquisition engaging and accessible for learners worldwide. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2343692930"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2343692930"), turnstile. render("#cf-turnstile-cf7-2343692930", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('.... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/fantasy-sports-clients/ Home > Fantasy Sports ClientsCASE STUDIES Fantasy Sports Clients We are an award winning SEO specialized agency, popular choice amongst the Fantasy Sports industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Indiaplay IndiaPlays is one of the best online Multi gaming platform with games like Poker, Rummy & Fantasy sports that test the skill and mental aptitude of the players. Paytm First Games Paytm First Games is one of the prominent platforms for fantasy sports in India with 200+ games. The vast collection of games & contests on the platform can be enjoyed alone as well as with other players in real-time! Dream11 With over 40 million users playing fantasy Cricket, Football, Kabaddi, and NBA, Dream11 is India’s first and most popular fantasy sports platform in India. Zupee Zupee is a leading digital entertainment company specializing in online gaming and quiz-based platforms. They offer engaging and interactive experiences, combining skill-based gameplay with exciting rewards and user-friendly interfaces. Mega Poker Mega Poker is an online gaming platform specializing in poker games and tournaments, offering a robust and engaging experience for players worldwide. The company is known for its user-friendly interface, secure gameplay, and a variety of game options tailored to different skill levels. IndiaPlays Indiaplays is an online platform that offers a diverse range of interactive and engaging games, catering to various interests... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/fashion-clients/ Home > Fashion ClientsCASE STUDIES Fashion Clients We are an award winning SEO specialized agency, popular choice amongst the Fashion industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Superbalist Superbalist, part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa with 300+ brands, over 32,000 products and upwards of 8 million web visitors. The Iconic With over 60000 products and 1000+ barnds, and a part of Global Fashion Group, THE ICONIC is the leading online fashion and sports retailer in Australia and New Zealand. Myntra With more than 3000 Brands and nearly 600,000 products, Myntra is the most well-known fashion and lifestyle e-commerce platforms in India. Manyavar Manyavar is the pioneer in reinventing Men’s Ethnic Wear that has crafted a distinguished image of the respected Indian man. The brand has stretched to 600+ stores including 80+ Flagship stores and 13 international stores across 200+ cities in 3 countries – India, UAE, and the USA. Mochi Shoes With over 136+ outlets in 50+ cities, Mochi shoes is a one-stop-shop for all fashion footwear and accessories needs. With a massive collection of footwear and accessories available in their stores, Mochi shoes have become the go-to choice for fashion-conscious people of all ages. Metro Brands Limited Metro Brands Limited (MBL) is one of the largest Indian footwear specialty retailers... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/healthcare-clients/ Home > Healthcare ClientsCASE STUDIES Health Care Clients We are an award winning SEO specialized agency, popular choice amongst the Health care industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Cult Fit With the aim to make fitness fun and easy, CureFit is a health and fitness company. CureFit offers online and offline fitness, nutrition, and mental well-being courses to its customers across the globe. Medlife Medlife is a fast-growing, award-winning healthcare app with over 500,000+ satisfied customers. Its a one-stop-shop for all your healthcare needs. AUAMED American University of Antigua. A private institution dedicated to the training & education of next generation’s physicians. The University recognizes its social responsibility to advance the field of medicine, and lead the next generation of physicians and healthcare professionals to respond to global healthcare needs. ICICI Prudential One of the top players in the Indian life insurance space with AUM of over a trillion rupees, ICICI Prudential offers long-term savings and protection products to meet different life stage requirements of their customers. EyeSupply EyeSupply is a registered optometrist that makes sure you get the right prescription and all the brands you trust. With EyeSupply you remove the hassle of ordering contact lenses. In just a few clicks you have your regular contact lenses delivered to your doorstep. Microbe Investigations Microbe Investigations AG is a spin-off... - Published: 2023-08-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/travel-clients/ Home > Travel ClientsCASE STUDIES Travel Clients We are an award winning SEO specialized agency, popular choice amongst the Travel industry to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Ixigo ixigo is a leading travel platform that simplifies the journey planning process. With innovative tools and comprehensive information, ixigo empowers travelers to make informed decisions, find the best deals, and explore new destinations with confidence. Simplotel Simplotel, pioneers hospitality technology. Specializing in global hotel and resort solutions, it optimizes direct bookings, online presence, and management. With innovative offerings showcased on its site, Simplotel redefines hospitality through technology, strategy, and seamless solutions, impacting India's hospitality industry and beyond. CityMax Citymax is a retail chain under the Landmark Group, specialising in affordable fashion, footwear, and home decor. With a strong presence in the Middle East and India, Citymax offers stylish and budget-friendly options for the modern shopper. Air India Air India is the national carrier of India, providing domestic and international air travel services. Established in 1932, it is known for its extensive network, connecting major cities across the globe and offering a range of services to passengers. As a state-owned airline, it plays a crucial role in India's aviation industry and global connectivity. 4o mini Avadale Avadale is a luxury resort offering a tranquil escape with upscale amenities and exceptional service. Nestled in a... - Published: 2023-08-25 - Modified: 2025-09-30 - URL: https://www.infidigit.com/arts-entertainment-clients/ Home > Arts and Entertainment ClientsCASE STUDIES Arts & Entertainment Clients We are an award winning SEO specialized agency, popular choice amongst to drive revenue by organic traffic. International award winners 150+ Tech SEO Experts Proven Results Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Amazon mini TV Amazon miniTV is a free, ad-supported video streaming service within the Amazon Shopping app. It contains curated content that includes Web series, Tech, Beauty, Food, Fashion and more by leading digital content creators in India. Paytm First Games Paytm First Games is one of the prominent platforms for fantasy sports in India with 200+ games. The vast collection of games & contests on the platform can be enjoyed alone as well as with other players in real-time! Pisarto Pisarto is a dynamic art brand that connects artists and art enthusiasts through its curated collection of paintings, sculptures, and creative pieces, fostering a vibrant online platform for artistic exploration and acquisition. Indiaplay IndiaPlays is one of the best online Multi gaming platform with games like Poker, Rummy & Fantasy sports that test the skill and mental aptitude of the players. Dream11 With over 40 million users playing fantasy Cricket, Football, Kabaddi, and NBA, Dream11 is India’s first and most popular fantasy sports platform in India. Aditya Birla Paint Aditya Birla Paints, a segment of the esteemed Aditya Birla Group, offers premium paint solutions for residential, commercial, and industrial spaces. With a... - Published: 2023-08-25 - Modified: 2024-02-26 - URL: https://www.infidigit.com/karagiri-seo-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Karagiri SEO Case Study Karagiri achieved a 205% improvement in their Non-Brand Clicks The Client Karagiri stands as a premier destination for ethereal ethnic wear, meticulously curating a diverse collection of sarees, lehengas, salwar suits, and more. With an unwavering commitment to quality and authenticity, Karagiri showcases the artistry of skilled craftsmen, blending intricate designs with modern sensibilities. The Objective While Karagiri had a good user attraction in the offline market, it lacked an online presence. That’s when Karagiri decided to initiate SEO activities on the website with the following objectives in mind for the first 4 months of our engagement:Improve Keyword Ranking for non-brand keywords in the top 3 positionsRank in the top 3 positions for festive-related searchesIncrease Non-brand clicksIncrease organic sessionsIncrease organic revenue The Challenge Overcoming the challenges in our SEO journey required strategic approaches and collaborative efforts, below are the major challenge for Karagiri campaign: Festival-specific Saree Pages With the festive season around the corner, it was essential to create a comprehensive plan on how to target that audience. We create dedicated pages for each festival, such as Diwali, Ganesh Chaturti, Rakhi, Onam, etc. , and optimize them to secure top positions on Google search results and generate additional revenue in the peak season. Platform Challenge Karagiri's website was built on Shopify, which posed certain limitations with respect to URLs, duplicate pages and many more. Working closely with the tech experts at Karagiri, we identified and resolved... - Published: 2023-08-18 - Modified: 2024-05-10 - URL: https://www.infidigit.com/careers/business-development-head/ Business Development Head : We are looking for a detailed oriented and driven Head of Business Development (ideally with digital agency, IT Services Company, SAAS background). The candidate must be passionate about digital marketing, and social media. The incumbent should be a Business Development Champion who can improve processes, identify profitable collaborations and get new clients onboard for the business. Being a part of our growth story, the champion growth hacker should be able to assess business risks, analyze data and recommend business proposals for the growth of the company. The person will report to Senior VP – Revenue. Responsibilities : Responsible for monthly, quarterly and annual sales targets, including forecasting, budgeting, analysing profitability and managing conversionDeveloping in-depth knowledge of company offerings and create a convincing value proposition for potential clients based on their business needsBuild sales strategy for domestic and international markets including but not limited to outbound and cold reach outs, inbound lead generation and referrals. Manage and motivate a team of business development professionals to grow revenues and sell across the entire service offerings. Liaison with marketing team for creating communication for sales/BD requirements. Preparing all documentation required for requests for proposals (RFPs) in consultation with legal and finance team for new accounts. Manage the entire sales cycle, from prospecting to meeting and closing. 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If you’re searching for... - Published: 2023-05-04 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-cincinnati-seo/ Home > Solutions > SEO ServicesSolutions Cincinnati SEO On average, search engines like Google receive billions of searches every day. Most people searching for queries on Google do not scroll beyond the first page. Therefore, it is essential for businesses that want to expand their online presence to rank high on the search results page and get noticed by their target audience. 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The Jacksonville International Airport and the Jacksonville Port Authority are primary drivers of the local economy, facilitating the movement of goods and people in and out of the city. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Award-winning Jacksonville SEO marketing company With Jacksonville’s thriving business ecosystem, the number of SEO agencies has significantly increased. Among them is Infidigit, a leading digital marketing agency dedicated to helping businesses unlock their true potential through innovative and cutting-edge Digital Marketing Services. 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Our commitment to delivering results that exceed expectations has earned us recognition as a top SEO agency by industry experts and clients. Transparency, communication, and collaboration... - Published: 2023-04-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/senior-executive-marcom-pr/ Senior Executive - Marcom & PR : We’re looking for a resourceful and passionate candidate with extremely strong execution with Marcom & PR skills to join our team. This person will be responsible for the company's brand presence via multiple PR activities. This is a high-engagement profile and thus requires a candidate who is extremely motivated, dedicated, and passionate about their responsibilities. The person will report to the Head -of Marcom Responsibilities : Supervise the company's branding & PR strategy with the agency. Handle all Media Communications and Press Releases. Monitor media outreach and performance and provide strategic feedback to senior management. Develop compelling content for pitching and positioning media articles to journalists. Develop and maintain company presentations, pitch decks & case studies. Create External Newsletters for outreach & lead generation. Seek opportunities for partnerships, awards nominations, & branding partners. Developing and maintaining the events & conference calendar for networking opportunities. Employer branding through various initiatives Skills / Experience : Graduate/Post Graduate degree, preferably in business or mass media-related subject with at least 4-5 years of experience. Previous experience in the brand marketing environment and dealing with media journalists across publications, electronic media, and new-age media. Agency background will be preferred. Excellent written and verbal communication skills. Microsoft Office skills (Word, Excel, PowerPoint). Highly self–motivated: the ability to generate ideas and demonstrate initiative, individually and within a team. Ability to demonstrate flexibility to meet tight deadlines. Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2023-04-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/senior-executive-social-media-digital/ Sr Executive - Social Media & Digital : Looking for a detail-oriented social media manager to administer our social media accounts. The incumbent will be responsible for creating original text and video content, managing posts, and responding to followers. Manage the company image in a cohesive way to achieve marketing goals for India and US markets. The key deliverables will be to drive engagement, awareness, and in coordination with stakeholders and with the help of in-house designers. The person will report to the Head - of Marcom Responsibilities : Managing posting & optimization on Company & Director Social Media a/c’s. (LinkedIn, Facebook, Instagram, Twitter, YouTube, Glassdoor, Quora, others). BE the custodian for the company’s website and analyze the performance and recommend changes required in terms of content and user experience. Administer Google my business a/c & closely monitors ratings & reviews. Increasing social media engagement across platforms. Analyzing trends and competitor performance. Experience in forming effective paid search strategies, keyword selection, and audience targeting. Suggest and develop new campaigns across multiple channels. Monitor budget and adjust bids to gain better ROI. Track KPIs to assess performance and pinpoint issues, and create reports (e. g. , dashboards). Contribute to the implementation of brand strategy for the team. Support in creating written (blogs) and visual content (videos) across social media platforms (mentioned above) & company website. Keeping up to date with market trends. Skills / Experience : Minimum 3-5 years of experience in Social Media Team managementAbility to organize, manage and prioritize... - Published: 2023-03-31 - Modified: 2024-05-17 - URL: https://www.infidigit.com/mochi-shoes-keyword-rankings-case-study Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes – Rankings – Case Study Infidigit’s SEO strategy propels Mochi Shoes’ keyword rankings to grow by 122% The Client Mochi Shoes is a popular platform for footwear, offering a wide assortment of handbags, belts, and other accessories across India. With a massive array of walk-in outlets across the country, Mochi Shoes has grown into a brand that is synonymous with fresh designs, and creativity for young Indians offline as well as online The Objective Mochi Shoes had set out with the goal to improve their organic presence on SERPs. To make this a reality, the following objectives were laid down: Increasing Organic Visibility on the SERP Increasing the number of Keyword Ranking in the top 10 bracket The Challenge The footwear industry is fiercely competitive, with numerous well-established brands wielding substantial budgets fighting for top positions. Mochi Shoes aimed to achieve Top 10 rankings for keywords that were highly competitive, amidst the oversaturation of aggregators dominating the SERPs in the online space. The Solution Our approach comprised four distinct stages, and each of these phases had its own goal: Keyword - Gap Analysis We conducted a deep keyword-gap analysis in order to identify opportunities that were missed out. The insights gained from this analysis were used to develop a content strategy to target the keywords with the greatest potential for driving traffic to the website. Technical Audit We performed a detailed audit covering technical assessments like site discoverability,... - Published: 2023-03-31 - Modified: 2025-05-08 - URL: https://www.infidigit.com/mochi-shoes-overall-improvement-case-study Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes – Overall Improvement – Case Study Mochi Shoes’ non-brand clicks grew by 96% through Infidigit’s SEO strategies. The Client Mochi Shoes is a popular platform for footwear, offering a wide assortment of handbags, belts, and other accessories across India. With a massive array of walk-in outlets across the country, Mochi Shoes has grown into a brand that is synonymous with fresh designs, and creativity for young Indians offline as well as online. The Objective Duration: August 2022 - January 2023The primary objective of Mochi Shoes was to improve traction from the organic channel. To achieve this, the following objectives were laid down:Increase non-brand clicksIncreasing the number of Keyword Ranking in the top 10 bracket The Challenge Below are some of the challenges faced that Mochi Shoes was facing:Keyword & Content GapContent Crawlability IssueUnder Optimized Title & DescriptionNo Schema MarkupImproper and non-contextual internal linking The Solution Once Infidigit narrowed down on what the primary goals were, a comprehensive campaign strategy was created. The following points formed the base of the strategy: Deep Keyword Analysis: In order to optimize for search, we first had to determine what keywords and phrases to rank for. After conducting a thorough research process, we identified relevant keywords to build content & landing pages on. These keywords covered most of the popular variations of the high-intent audience we were targeting and the competitors were ranking for. Now that we knew what keywords to track, we... - Published: 2023-03-31 - Modified: 2023-08-21 - URL: https://www.infidigit.com/careers/seo-manager/ Manager SEO / Sr. Manager SEO : We have multiple open positions for Manager SEO / Sr. Manager SEO with 5+ years of experience. An ideal candidate would be interested in building and refining the SEO strategy for our eCommerce and enterprise clients. The candidate should have experience in managing clients independently and leading a team of SEO analysts. The candidate should possess exceptional attention to detail, and have good technical & analytical skills. Experience in managing clients based out of USA, Europe and other international locations would be an added advantage. RESPONSIBILITIES : The candidate is responsible for enhancing organic visits for our client’s website & to make sure that the goals are achieved. The candidate needs to check information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords. Provide SEO analysis and recommendations by evaluating website & blogs Effectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issues Manage / Perform keyword research to optimize existing content and discover new opportunities Manage / Perform competition analysis to enhance rankings and organic traffic Manage the development and execution of content strategies Manage the Implementation of internal & external link building Monitor and administer web analytics Communicate project development, timelines, and results Skills / Experience : 5+ years of experience in Search Engine Optimization (SEO) Proficiency with: Web analytics tools such as Google Analytics, Google... - Published: 2023-03-31 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/seo-analyst-aso/ SEO Analyst (ASO) : An ideal candidate would be interested in doing the required Analysis, Audits, On-page & Off-page SEO activities for our eCommerce and enterprise clients. The candidate should possess exceptional attention to detail, and have good technical & analytical skills. Candidates may work with clients based out of USA, Europe, and other international locations so excellent communication skills are desired. RESPONSIBILITIES : The candidate is responsible for enhancing organic visits for our client’s website & to make sure that the goals are achievedThe candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywordsProvide SEO analysis and recommendations by evaluating website & blogsEffectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issuesManage / Perform keyword research to optimize existing content and discover new opportunitiesManage / Perform competition analysis to enhance rankings and organic trafficManage the development and execution of content strategiesManage the Implementation of internal & external link buildingMonitor and administer web analytics Skills / Experience : Preferred Experience in ASO. Knowledge in Search Engine Optimization – SEOWeb analytics tools such as Google Analytics, Google Webmaster ToolsBacklink tools such as Ahrefs or MajesticCMS environments such as WordPress etc. MS Office – Excel, Word etc. Basic knowledge of the fundamentals of the search engine industryKnowledge of HTML and website administrationsAbility to identify problems Industry : Marketing & Advertising Salary :... - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.infidigit.com/graphic-designer/ Graphic Designer : The ideal candidate will have strong creative skills and a portfolio of work which demonstrates their passion for illustrative design skills. This candidate will have experiences in working with numerous different design platforms such as digital and print forms. RESPONSIBILITIES : Conceptualize & brainstorm with team members to come up with design concepts and themesDevelop and lead graphic design across various formats keeping the brand story in mindReview current process flaws, and create solutions to improve design capabilitiesManage and create a steady stream of topical contentShare new creative proposals to ensure the ability to capture the attention of the short-attention-span audienceCreating infographics and social posts according to brand guidelines on a regular basis Skills / Experience : 2+ years in professional graphic design, preferably with a creative/marketing agency or any service-based organizationStrong portfolio showcasing work across a range of platformsExperience with Illustrator, Photoshop, After Effects, Premiere Pro and 3D design toolsGood at 3D and product-oriented designExperience in contributing to design projects from ideation to creation through implementation. Salary : Not a constrain for the right talent. Apply Now: - Published: 2023-03-31 - Modified: 2024-05-10 - URL: https://www.infidigit.com/careers/full-stack-developer/ Full Stack Developer : We are in search of a talented Full Stack Developer to join our team. The perfect candidate will possess exceptional skills in Front-End development (ReactJS), Back-End development (. Net Core), and Database Management Systems (MSSQL). They should also have experience of handling a team of engineers. Our focus is to find someone who can help us scale web applications and build custom coded websites. RESPONSIBILITIES : Leading, coaching and providing technical leadership to a team of developers, designers and contract-based employees.  Develop a low-latency, high-throughput system that works straight off the browserDevelop deployment systems to cater to the complex world of browsers and their abilitiesBrainstorm with Product Managers and leads to drive the next breakthrough featuresActively work with founders and leadership to identify engineering capacity and potential roadmapLead the process of hiring amazing engineers like yourself, and build the engineering team’s culture (if required)Regular coordination with clientsDevelop and implement test automation for quality and velocityFocus heavily on documentation and improve tooling and processesEnsure the technical feasibility of UI/UX designs and optimize application for maximum speed and scalability. Provide insight into modernizing legacy systems/processes to the latest and greatest technologies. Enforce coding standards and set a high standard for code quality.  Ensure thorough code reviews are conducted, and keeping the code healthy and tech-debt freeEnsuring that the deliverables exceed the required quality benchmarksDocument development phases and monitor production systems Skills / Experience : BS/BE/BTech or MS/MTech in Computer Science, Information Systems or related technology. Minimum of 3+... - Published: 2023-03-31 - Modified: 2025-06-06 - URL: https://www.infidigit.com/careers/seo-trainee SEO Trainee : Are you keen on exploring the ever-changing and dynamic world of Digital Marketing and Search Engine Optimization (SEO)? We at Infidigit are hiring young professionals and training them to become specialists in the field of SEO. You will get an opportunity to work closely with the Senior SEO analysts and to learn the basics of Search Engine Optimization (SEO). Your performance would be reviewed after 6 Months and if found satisfactory, you would be hired as a permanent resource into the organization as SEO Associate with a salary hike. RESPONSIBILITIES : Implementation of SEO strategy which improves organic search rankingPerform keyword research in coordination with business objectivesEnsuring the Monthly POA & Commitments are delivered as per expectationBasic SEO technical knowledge – HTML, CSS, JS, Google Analytics, webmaster tools, back-end SEO and various online SEO tools. Perform SEO analysis and recommendations in coordination with elements and structure of the client’s websiteKnowledge of ranking factors and search engine algorithmsPerform keyword discovery, expansion and optimizationBrainstorm new and creative growth strategiesKeep abreast with white hat and black hat tactics so as not to violate search engine guidelinesClient communication and reporting Skills / Experience : Fresher with Digital Marketing Certification (Mandatory) Location : Goregaon West (SV Road) Salary : 10000/- per month Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-845038156"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-845038156"), turnstile. render("#cf-turnstile-cf7-845038156", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-845038156')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-845038156');},1000)}})})}); - Published: 2023-03-31 - Modified: 2023-04-03 - URL: https://www.infidigit.com/seo-analyst/ SEO Analyst : An ideal candidate would be interested in doing the required Analysis, Audits, On-page & Off-page SEO activities for our eCommerce and enterprise clients. The candidate should possess exceptional attention to detail, and have good technical & analytical skills. Candidates may work with clients based out of USA, Europe, and other international locations so excellent communication skills are desired. RESPONSIBILITIES : The candidate is responsible for enhancing organic visits for our client’s website & to make sure that the goals are achievedThe candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywordsProvide SEO analysis and recommendations by evaluating website & blogsEffectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issuesManage / Perform keyword research to optimize existing content and discover new opportunitiesManage / Perform competition analysis to enhance rankings and organic trafficManage the development and execution of content strategiesManage the Implementation of internal & external link buildingMonitor and administer web analytics Skills / Experience : Knowledge in Search Engine Optimization – SEOWeb analytics tools such as Google Analytics, Google Webmaster ToolsBacklink tools such as Ahrefs or MajesticCMS environments such as WordPress etc. MS Office – Excel, Word etc. Basic knowledge of the fundamentals of the search engine industryKnowledge of HTML and website administrationsAbility to identify problems Salary : Not a constrain for the right talent. Apply Now: - Published: 2023-03-30 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-san-diego-seo/ Home > Solutions > SEO ServicesSolutions San Diego SEO Services Every day, search engines like Google typically receive billions of searches. To attract the attention of their target market, firms that wish to increase their online presence must score highly in search results. We are here to help you drive organic traffic on your website and target right audience International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands SAN DIEGO SEO COMPANY In a world where digitization is essential for your business, simply turning to digital marketing firms may not be enough. What you need is clarity regarding your business motivations along with an effective strategy to increase your reach and improve return on investment. That’s where Infidigit comes in. 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And it is for this that you need a search engine optimization (SEO) strategy that works. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands PHOENIX SEO COMPANY As consumers transition online for their every need and want, businesses have realised the dire need to transform their strategies and go digital. But with the ocean of websites and data on search engines, it seems a daunting task to create an online presence and reach your target audience. And it is for this that you need a search engine optimization (SEO) strategy that works. Read more SEO has emerged as the most viable tool to manage digital properties. It includes a variety of components that can help your business website gain greater visibility on search engine result pages (SERPs). Higher online visibility leads to an increase in both traffic and brand awareness. SEO is a good way... - Published: 2023-03-30 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-charlotte-seo/ Home > Solutions > SEO ServicesSolutions Charlotte SEO Services SEO can be crucial for any business looking to extend its online footprint and gain visibility on search engines. SEO drives 1000+% more traffic than organic social media. 53% of all website traffic comes from organic search. By building an optimum SEO strategy suited to meet their specific needs, businesses can reach their target audience, increase the flow of traffic to their website, and convert this traffic to potential high-ticket clients using SEO. SEO is also useful for managing your digital assets. It is a comprehensive strategy involving competitive analysis, keyword research and planning, on-page and off-page SEO, website audit, content marketing, and interlinking, among others. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands CHARLOTTE SEO COMPANY SEO can be crucial for any business looking to extend its online footprint and gain visibility on search engines. SEO drives 1000+% more traffic than organic social media. Read more 53% of all website traffic comes from organic search. By building an optimum SEO strategy suited to meet their specific needs, businesses can reach their target audience, increase the flow of traffic to their website, and convert this traffic to potential high-ticket clients using SEO. SEO is... - Published: 2023-03-30 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-arlington-seo/ Home > Solutions > SEO ServicesSolutions Arlington SEO Services Businesses everywhere, including in a city like Arlington, want to rank high on the search engine result pages. While there are multiple ways to go about this, one of the best things to do is implement SEO or Search Engine Optimization. While this can be done by business owners, there is no guarantee that their efforts will bear fruits. This is where the SEO specialist comes in. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands ARLINGTON SEO COMPANY Businesses everywhere, including in a city like Arlington, want to rank high on the search engine result pages. While there are multiple ways to go about this, one of the best things to do is implement SEO or Search Engine Optimization. While this can be done by business owners, there is no guarantee that their efforts will bear fruits. This is where the SEO specialist comes in. Read more SEO specialists Infidigit can assist your business through the search engine optimization journey and help drive traffic organically. We are an experienced Arlington SEO company and develop personalized, strategic plans to help your business enhance its presence online, increase leads, conversions, and website traffic, and grow revenue... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/manyavar-yoy-non-brand-clicks-case-study Home > Case Study > Ecommerce SEO Case Studies > Manyavar Non-Brand Clicks Case Study How Manyavar witnessed a YOY 145. 39% jump in Non Brand Clicks The Client Founded in 1999, Manyavar is a popular Indian wear brand that specializes in traditional clothing. Manyavar's collections feature a wide range of ethnic wear, including sherwanis, kurtas, and suits, that are perfect for weddings, festivals, and other special occasions. The brand has a strong reputation for its quality craftsmanship and attention to detail, with each garment crafted to perfection using the finest fabrics and embellishments. Manyavar has a widespread presence across India, with over 600 stores in the country and a growing online presence as well. The Objective Their goal was to gain rankings for multiple organic keywords & to increase organic click share : To improve Organic Ranking To improve Organic Non Brand Clicks To improve Sessions The Challenge These issues became a hindrance in achieving the following goals : Missing Core Category Pages Under Optimised Content Lack of Optimal Internal Linking Unorganized Header Tags Lower Rankings for Keywords with highest SV The Solution Ensure Better Crawling We noticed that Manyavar had a Client Side rendering. Client-side rendering manages the routing dynamically without refreshing the page every time a user requests a different route. Whereas server-side rendering is able to display a fully populated page on the first load for any route of the website. We recommended having a Server Side rendering as it is more Search Engine friendly and... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/proalley-non-brand-organic-case-study Home > Case Study > EdTech SEO Case Studies > ProAlley Non-Brand Case Study Proalley Achieved A 908% Surge In Non-Brand Organic Clicks The Client ProAlley is the newest brand addition under the umbrella of Aptech Ltd, which has over 30+ years of experience in Global Training & Education. As an online education & training platform, ProAlley offers exclusively designed Media & Entertainment courses crafted by experts in the industry, across genres – Animation, Graphic Design, Visual Effects, and Multimedia. The Objective ProAlley wanted to create an organic presence and wanted to open their doors to relevant audiences, this created an opportunity for Infidigit to step in. ProAlley wished to establish a foothold on SERPs and grow demand for their courses. Improve the website’s overall SEO health Increase keyword coverage Improve visibility in terms of rankings Increase traffic to the website through non-brand organic clicks The Challenge This brought to attention the following challenges which needed to be converted into opportunities: Issues with Crawling: Major chunk of the on-page content present in the FAQ section of the website wasn’t being crawled. This hampered the visibility of the content in the SERPs Lack of consumable content: The website came with content but it wasn’t enough to make sense of the essence of the pages. Important webpages lacked keyword and intent rich content across the website Low visibility and authority in the target niche on SERPs: To bring more attention to the new product when relevant and competitive Google searches are made.... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/spinny-non-brand-clicks-case-study Home > Case Study > Automobile SEO Case Studies > Spinny Non-Brand Clicks Case Study Spinny's Non-Brand Clicks Increased By 120% Via Blogs The Client Founded in 2015, Spinny is a full-stack used car retailing platform that aims to bring about transparency and convenience in buying and selling pre-owned cars. As a testimony of Spinny’s commitment to transparency and quality, every vehicle on their platform comes with a 200-point inspection checklist, 5-day money-back guarantee, and 1-year after-sales warranty. Spinny has about 36 car hubs operating across 22 cities in India. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer & customer of Spinny, is also a part of a series of marketing initiatives focused on realising the aspirations of a billion car dreams. The Objective Building a knowledge hub via blogs to provide correct and relevant information related to automotive sector. To improve organic traffic on the website through blogs. Enhance the user experience by improvements in the layout. The Challenge As an emerging leader in buying and selling pre-owned cars online, it is essential to also provide relevant information to the online users. Compete with online competition such as Cars24, Godigit, Gomechanic, etc who has a rich repository of content related to automobiles with pole positions on SERP by generating high-quality content. The Solution Content Generation The automotive industry is vast, and there is an array of information to cover. The team at... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/mochi-shoes-product-page-case-study Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Pages Clicks Case Study Infidigit boosted Mochi Shoes’ product page clicks by 48% in a quarter via SEO The Client Mochi Shoes is an Indian footwear brand founded in 2000, offering a wide range of fashionable shoes for men, women, and children. The brand's name is derived from the Japanese word for shoe, which reflects its commitment to high-quality craftsmanship and innovative design. Mochi Shoes has a strong presence in over 40 cities across India, with more than 100 stores and an extensive online presence. The brand is known for its trendy designs, comfortable fit, and durability, catering to the modern-day fashion-conscious consumer. Mochi Shoes continues to evolve and expand its product range while maintaining its commitment to quality and innovation. The Objective Mochi Shoes was seeing a consistent increase in organic traffic. Having said that, the objective was now to rank product pages for intent-based keywords. To leverage product pages to drive higher organic traction To boost sales and revenue through the Organic Search channel The Challenge In light of this, the following difficulties were identified to achieve the goal : Under Optimized Title & Description No Schema Markup Improper and non-contextual internal linking High Page Load Time The Solution After identifying the challenges, the following recommendations were proposed and subsequently put into action. Unique Title & Description One of the first things to be implemented that had a substantial impact was adding relevant and intent-based keywords... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/alamode-non-brand-visibility-case-study Home > Case Study > Ecommerce SEO Case Studies > Alamode Non-Brand Case Study 157% Growth In Non-Brand Visibility For Alamode By Akansha The Client Alamode by Akanksha is a women's fashion brand that offers a diverse range of styles and collections catering to the unique body shapes, personalities, and preferences of Indian women. With their mission to provide apparel that complements a woman's individuality without sacrificing aesthetic appeal, over the years, Alamode has carved out a niche in the fashion world, becoming an essential part of every modern Indian woman's wardrobe. The Objective Since there were no page titles or descriptions on the website, naturally, the first step of the process was to add titles tags and meta descriptions sitewide. The objective of this campaign was to gain insights into the impact of optimizing these important on-page elements, and potentially use this information to inform other SEO strategies moving forward. It can be further broken down into: Optimize the title tags and meta descriptions for web pages using best practices for keyword targeting, character length, and persuasive messaging Monitor the impact of the optimizations on the search engine rankings over a period of time Analyze the results to determine the effectiveness of optimizing title tags and meta descriptions for improving SEO performance The Challenge The website had been launched months prior to the optimization initiative, but it was not getting the desired visibility. Despite having a high-quality product range, the site was struggling to rank for non-brand keywords, which... - Published: 2023-03-29 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-portland-seo/ Home > Solutions > SEO ServicesSolutions Portland SEO Services Whether it is shopping for your favorite products, ordering the best cuisine or seeking information, customers today prefer using search engines or mobile applications for every need or query. This massive change in purchasing behavior has made it crucial for businesses to ensure online visibility. And what can be a better option than availing professional SEO services in the United States to gain greater online visibility, attract more customers and increase sales? By hiring Infidigit as your Portland SEO company, you can ensure higher rankings in SERPs (Search Engine Results Pages) and witness an exponential increase in your organic traffic that comes with enhanced brand recognition. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands PORTLAND SEO COMPANY Search Engine Optimization is the process of optimizing your website’s content, technical aspects, and links so that search engines rank it better, making it more visible to user queries. It is one of the most cost-effective ways to optimize your digital marketing efforts, reach a larger audience, and lower customer acquisition costs. But why do you need professional SEO services to improve search engine rankings? Read more Though it may sound like it, SEO is not an... - Published: 2023-03-29 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-virginia-seo/ Home > Solutions > SEO ServicesSolutions SEO Services in Virginia When everything is available at the tip of a finger, consumers choose search engines for their every need. In 2022, 268 million people shopped online in the United States, a number that is expected to increase year after year. Hence, to survive in Virginia's competitive business landscape, you need a robust digital marketing strategy that helps you surpass your competitors. However, ensuring online visibility and reaching your customers amongst the sea of webpages can seem intimidating. This is where your business needs Search Engine Optimization. SEO is the process that strives to improve a website's ranking to bolster the organic flow of traffic, leading to improved brand image and sales. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands VIRGINIA SEO COMPANY In the era of digitalization, establishing a dominating online presence is the key to a business’s success. With the changing consumer behavior, most businesses are trying to compete on SERPs (Search Engine Results Pages) to gain greater visibility. Thus, as a business owner, you cannot ignore the importance of a good SEO strategy if you’re hoping to rank higher on the search results’ page and increase sales. It is the most effective... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/metro-shoes-overall-organic-traffic-case-study Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Organic Traffic Case Study Metro Shoes’ overall organic traffic increased by 21% in just one week by Infidigit The Client Metro Shoes is a prominent Indian footwear brand that offers a wide range of stylish and comfortable shoes for men, women, and children. Established in 1947, the brand has a rich legacy of providing quality footwear to its customers, making it one of the most trusted and popular brands in the country. With over 500 retail stores across India and a strong online presence, Metro Shoes caters to the diverse needs and preferences of its customers by offering a variety of designs, materials, and sizes. The Objective With a desire to rank high on Google SERPs, the following objectives were formulated: To increase the ranking of brand & non-brand keywords To increase the overall impressions & clicks To increase the organic sessions To improve the mobile version accessibility for the bots The Challenge After getting the website issues resolved and implementing new changes on the website, the organic traffic was gradually accelerating. After performing further audits, we discovered accessibility issues for the mobile version. Due to the filter menu automatically getting popped up first for the mobile version, the bot was unable to crawl the content present on the website. Moreover, it negatively impacted the user experience, thereby increasing the bounce rate of the website. The Solution To resolve the issue, the team made changes to the mobile... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/mochi-shoes-organic-traffic-case-study Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Organic Traffic Case Study Mochi Shoe's Organic Traffic Increased By 25% In a Month The Client Mochi Shoes is an Indian footwear brand founded in 2000, offering a wide range of fashionable shoes for men, women, and children. The brand's name is derived from the Japanese word for shoe, which reflects its commitment to high-quality craftsmanship and innovative design. Mochi Shoes has a strong presence in over 40 cities across India, with more than 100 stores and an extensive online presence. The brand is known for its trendy designs, comfortable fit, and durability, catering to the modern-day fashion-conscious consumer. Mochi Shoes continues to evolve and expand its product range while maintaining its commitment to quality and innovation. The Objective Their primary objectives were to: Increase website traffic Increase Keywords in the top 10 ranking brackets The Challenge Although the content quality was largely on point and the website was loading fast, the organic traffic remained stagnant. Infidigit performed a detailed audit covering technical assessments like site discoverability, indexation, mobile responsiveness, etc. Here are the significant issues that were discovered through this audit: Google Bots were not able to crawl the website due to excessive javascript The content was getting hidden in accordions in the mobile view Rich Snippets like FAQs were not getting detected on SERP even though keywords were ranking in the 1-5 brackets The Solution Once Infidigit narrowed down what the challenges were, the below recommendations... - Published: 2023-03-29 - Modified: 2024-05-17 - URL: https://www.infidigit.com/flipkart-seller-hub-case-study Home > Case Study > Ecommerce SEO Case Studies > Flipkart Seller Hub Case Study Flipkart Seller Hub experienced an 83. 64% rise in non-brand clicks within 6 months The Client Flipkart Seller Hub is an online platform that allows individuals and businesses to sell products on Flipkart, one of the largest e-commerce platforms in India. The platform provides various features and tools to help sellers manage their inventory, sales, payments, and customer interactions. The Objective Flipkart Seller Hub wanted manufacturers, vendors, and suppliers to have it simple to sell goods online through Flipkart and begin their selling careers. Their goals were: To improve Organic Ranking To improve Organic Non Brand Clicks The Challenge In our pursuit of these goals, we were confronted with the following obstacles. Limited Tech Bandwidth Lack of Category Landing Pages on website The Solution Recommended Creating New Pages Identifying important category pages that competitors have created and enabling them to be pillars for subsequent supporting pages for overall Category Optimization. Created & Optimized Content for individual landing pages We have planned using Content as a strategic means to gain better rankings on Google SERPs. Keeping in mind FSH’s wireframe and page structure, we have added content wherever possible and also considered the ideal Keyword Density when it comes to our competition. Shared Wireframe We provided a conceptual design that the client, their tech team and the designers could use to plan and implement the structure of the landing pages. To provide Team Flipkart Seller Hub... - Published: 2023-03-28 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-cleveland-seo/ Home > Solutions > SEO ServicesSolutions Cleveland SEO Services What if you own an online business in Cleveland, but you are nowhere on the web when someone searches for a term related to your industry? You will miss out on the opportunity to turn your prospects into conversions. This is where Search Engine Optimization helps. SEO is the process of improving your website ranking on search engine results so that a user finds you on relevant search queries. Cleveland Search Engine Optimization thus has immense potential in converting qualified leads into customers and improving your brand image. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands CLEVELAND SEO COMPANY Search engine optimization is one of the most viable and cost-effective marketing tools for understanding and reaching your target audience. In today's competitive landscape, having a coherent SEO strategy is essential to outperform your competitors on SERPs (Search Engine Results Pages). This strategy not only improves your online visibility and traffic but also enhances user experience and amplifies your sales pipeline. So, if you're in search of a trusted SEO company in the United States, your quest ends here! Read more With Infidigit as your Cleveland SEO agency, you can access the best solutions driven... - Published: 2023-03-28 - Modified: 2024-12-24 - URL: https://www.infidigit.com/location/usa-indianapolis-seo/ Home > Solutions > SEO ServicesSolutions Indianapolis SEO Services The massive shift of consumers to the digital space has made it crucial for businesses to have an influential online presence. With a strong digital presence, businesses can reach their prospective buyers and increase sales at lesser costs than traditional marketing techniques. And when it comes to online visibility, Search Engine Optimization is the most affordable way to attract a target audience and enhance brand awareness. So, if you are a business owner in Indianapolis, you must have a robust Indianapolis Search Engine Optimization plan in place to outperform your competitors on the web. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands INDIANAPOLIS SEO COMPANY With plenty of resources and high-class infrastructure, Indianapolis is one of the top destinations in the United States to do business with. However, your business requires persistent SEO efforts to remain competitive in the city’s robust business environment. If you have not yet implemented SEO in your online marketing campaign, your time is now! Read more SEO is an excellent tool to expand your market reach and increase sales. Imagine a prospective buyer searching for your product but finding you nowhere on the Search Engine Results Pages (SERPs). You... - Published: 2023-03-14 - Modified: 2024-12-24 - URL: https://www.infidigit.com/location/usa-denver-seo/ Home > Solutions > SEO ServicesSolutions Denver SEO Services Search Engine Optimization (SEO) is an essential part of any digital marketing strategy. SEO helps businesses increase their online visibility by improving their website's ranking on search engines like Google. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Grow your business with Denver SEO Whether your business is located in a bustling city or a smaller area, SEO remains crucial to its success. In major cities like Denver, the competition for online visibility is fierce. SEO Services in USA, particularly in Denver, are essential for any business looking to enhance their online presence and attract more customers. These services help businesses establish their brand, reach their target audience, and achieve growth. Plus, SEO is cost-effective and provides long-lasting results. Read more Without SEO, businesses tend to miss out on a lot of potential customers and revenue. To ensure growth in business and revenue, they will require the assistance of a leading Denver SEO service provider. The best Denver SEO company is one with a proven track record of delivering results for their clients. They also need to have a strong portfolio of successful projects and a large base of satisfied customers who have seen... - Published: 2023-01-18 - Modified: 2023-03-30 - URL: https://www.infidigit.com/be-the-first https://res. cloudinary. com/daf7deqwn/video/upload/v1676459947/videos/Be_the_First_Landing_page_video_igyrsn. mp4 Be the First on Google Search Take the lead and get ahead of the competition with the power of SEOand see your website rank at the top of search results that helps you to be the premier choice for your audience. International award winners 150+ tech SEO experts Proven success stories Register for Free Demo SEO Platform Proven Results : 499% increase in organic sessions in the personal care category | Myntra (Fashion E-commerce) 759% Lift in App Installs via ASO | Extramarks (EduTech) 602% increase in Leads | Socially Powerful (Marketing Agency) 223% increase in non-brand clicks | Cult. fit (Health & Fitness) https://res. cloudinary. com/daf7deqwn/video/upload/v1676460073/videos/Be_the_First_Landing_page_video_mobile_vbfxiq. mp4 Get a Free Demo International award winners 150+ tech SEO experts Proven success stories Take the lead and get ahead of the competition with the power of SEO and see your website rank at the top of search results that helps you to bethe premier choice for your audience. Be the First on Google Search SEO PlatformProven Results : 499% increase in organic sessions in the personal care category | Myntra (Fashion E-commerce) 759% Lift in App Installs via ASO | Extramarks (EduTech) 602% increase in Leads | Socially Powerful (Marketing Agency) 223% increase in non-brand clicks | Cult. fit (Health & Fitness) Get a Free Demo 30 min Virtual meeting Objective:1. Learn about your current challenges2. Understand your business goals and targets3. Suggest the best solution to achieve your marketing targets and maximize ROI Register Now Our... - Published: 2023-01-03 - Modified: 2024-12-23 - URL: https://www.infidigit.com/location/usa-houston-seo/ Home > Solutions > SEO Services USASolutions Houston SEO Services We are an award-winning Houston SEO marketing company that specializes in organic SEO. Our goal is to help our clients achieve top rankings for their most important keywords and to increase their overall visibility online. We use advanced techniques, such as link building, content optimization, and local SEO to ensure that our client’s websites are seen by the right people. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands HOUSTON SEO COMPANY We are an award-winning SEO Company in USA, specializing in organic search engine optimization. Our goal is to help our clients achieve top rankings for their most important keywords and increase their overall visibility online. We use advanced techniques such as link building, content optimization, and local SEO to ensure that our clients’ websites are seen by the right people. Our team of professionals is committed to delivering top-notch services that will help you get the visibility you need to succeed. Vipul Oberoi Director - Marketing, CSR & Learning at Dun & Bradstreet "The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO... - Published: 2022-12-28 - Modified: 2024-05-14 - URL: https://www.infidigit.com/superbalist-case-study-growth-in-roas/ Home > Case Study > Ecommerce SEO Case Studies > Superbalist Roas Case Study Superbalist sees 43% ROAS growth in 5 months with Infidigit’s SEO approach The Client Superbalist is a South African online fashion brand that offers a wide range of trendy clothing, shoes, and accessories for men and women. With a focus on affordability and accessibility, Superbalist aims to provide its customers with high-quality fashion items that cater to diverse tastes and preferences. The brand partners with local and international designers to curate unique collections that reflect current fashion trends. Superbalist also offers a seamless online shopping experience, including fast delivery and hassle-free returns, making it a popular choice for fashion-conscious consumers in South Africa and beyond. The Objective Superbalist aimed to improve their online marketing strategy to boost organic transactions and drive revenue growth through organic channels. The brand aimed to achieve the desired growth rate by increasing user conversions through transactions. The primary objective was to generate higher revenue and transactions through Organic Search compared to paid channels, leveraging Search Engine Optimization (SEO) to make the website more SEO-friendly. Another goal was to increase the number of keywords ranking first in search results. The Challenge Superbalist wanted to grow at the expected rate and ensure enough user conversions in the form of transactions however the brand was not ranking high for non-brand generic and highly competitive keywords with a high search volume where several prominent platforms were already ranking. Also, the brand was spending more on... - Published: 2022-12-28 - Modified: 2025-08-14 - URL: https://www.infidigit.com/libas-case-study-9-step-plan/ Home > Case Study > Ecommerce SEO Case Studies > Libas 9 Steps SEO Case Study Infidigit’s 9-step SEO strategy for Libas The Client Libas is an Indian Ethnic Fashion brand that aims to relate to a modern Indian woman who is free-spirited and independent. Libas provides everything from stylish ethnic wear to comfortable fusion styles for women, carefully curated in line with fashion trends. Libas was already present on popular e-commerce marketplaces like Myntra and Flipkart which were ranking first for their targetted keywords. Later, the brand recognized the importance of boosting its own website organically and selling its products directly to the customers via Search. This is where Infidigit, a B2B SaaS Organization, came into the picture. Working with Infidigit has been a game-changer for our brand and has helped take our SEO efforts to the next level. Due to their sustained efforts, we have experienced significant growth in our organic traffic and revenue. The team at Infidigit has consistently exceeded our expectations by delivering the best in class performance and has become an extension of our own brand team. Their proactive and easy-to-work-with approach is second to none. They truly understand our brand’s vision and have consistently contributed towards achieving our goals. Shivi TandonHead of Marketing at Libas The Objective We had the following objectives for the period September 2021 to March 2022:To improve the ranking of non-brand keywordsTo increase the Organic Sessions via Collections Pages and BlogsTo increase the transactions and revenue via the Organic Search... - Published: 2022-11-29 - Modified: 2024-04-08 - URL: https://www.infidigit.com/case-study-keyword-stuffing Keyword Stuffing Removal Case Study How Infidigit Helped Karagiri's Avg Rankings by Keyword Stuffing Removal Get in Touch About Karagiri Karagiri is one of the leading trendsetters in the world of Indian ethnic wear. With more than 10,000+ saree designs, Karagiri proudly flaunts the Indian heritage in a contemporary way! Ranging from Banarasis to kanjivarams, a wardrobe of gorgeous sarees to choose from. Karagiri is your one-stop destination for sarees. What Karagiri was looking for? The team was looking to improve the rankings of important category pages Relook into the content to identify the gaps To look into the content plagiarism What Infidigit Achieved Avg ranking improvement for 15 category pages improved from 19 to 10 Top 5 Rankings improved from 7 to 43 How Did We Achieve The Result? Content Audit Keyword Stuffing Removal Content Update For this, we initiated a content audit and found out that the content on the pages was not SEO-friendly or user-friendly. Few of the pages also had content plagiarism, affecting the pages' performance. Hence we decided to make changes to one page and updated the page which was plagiarised free, more user and SEO friendly. Post the content update we started to see improvement in rankings for that particular page. While doing the content audit, we also found out that the content on the pages had keyword stuffed. Keyword stuffing is not recommended for any sort of content. Hence we removed the keyword stuffing from the existing content until the team was ready... - Published: 2022-10-17 - Modified: 2023-12-29 - URL: https://www.infidigit.com/whitepaper/seo-playbook/ PLAYBOOK Modern SEO 101 Playbook India’s First SEO Playbook By Marketers For Marketers We worked with over 130 CMOs to create a playbook to help you stay ahead and relevant in a consumerist world. The playbook provides key insights in how today’s marketing leaders are actioning SEO to achieve the desired results. Download Now What's Inside? 1. Future of Organic Search Marketing Dive into the evolving landscape of organic search marketing, exploring emerging trends, technologies, and strategies that will shape the future of SEO. 2. Is SEO Aging? : A Glimpse at its Evolution and Future Delve into the historical evolution of SEO, examining its current state and envisioning the future trends that will continue to redefine the realm of search engine optimization. 3. Why 'Search' can be a great Marketing Strategy? Uncover the inherent power of search as a robust marketing strategy, exploring how harnessing the vast potential of online searches can propel your brand to new heights. 4. The Stages of SEO Navigate the comprehensive journey of SEO, from foundational principles to advanced strategies, understanding the distinct stages that contribute to a successful search engine optimization campaign. 5. How can partnering make SEO work Explore the collaborative dimension of SEO success, discovering the synergies that arise when strategic partnerships play a crucial role in amplifying the effectiveness of your SEO efforts. 6. Tools to sharpen your SEO process Equip yourself with a toolkit for success as you explore essential tools designed to enhance and streamline your SEO processes,... - Published: 2022-09-29 - Modified: 2025-12-01 - URL: https://www.infidigit.com/get-demo/ Let’s reach your highest revenue potential Understand Your Goals Our industry experts dive deep into your unique challenges, objectives, and KPIs. Through insightful conversations, we uncover the opportunities that matter most to your business. Craft Your Winning Strategy Armed with in-depth competitor research and industry insights, we create a tailored strategy designed to help you achieve your goals and outshine the competition. Launch and Grow Once we finalize your proposal, we’re ready for takeoff. Your dedicated team is onboarded, and together, we’ll kickstart the journey to growth with a clear roadmap and consistent support, ensuring success every step of the way. You are with the right growth partners Get Proposal Take the next step. Our experts are ready to create your organic success story. How are your SEO activities managed now? Via an AgencyIn-house TeamSEO activities not initiated yet What solutions you are looking for? SEOLocal SEOAmazon SEOCROYouTube SEOPremium Link BuildingASOWebsite DevelopmentContent Writing Your data is properly secured and encrypted by SSL. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2382707221"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2382707221"), turnstile. render("#cf-turnstile-cf7-2382707221", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-2382707221')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-2382707221');},1000)}})})}); document. querySelectorAll('. wpcf7 input'). forEach(function(element) { element. value = window. location. href; }); - Published: 2022-09-27 - Modified: 2026-06-04 - URL: https://www.infidigit.com/industries/seo-for-bfsi/ AI - Driven Growth Solutions SEO for BFSI Elevate Trust and Visibility Unlike industries like manufacturing and consumer goods, the banking and finance industry was relatively late to take advantage of the upsurge in digital users. However, its impact has been much greater and precise. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Industry > SEO For BFSI CLients We are the trusted partners for brands to achieve organic success View All Clients KNOW ABOUT BFSI What is SEO for BFSI ? SEO for BFSI (Banking, Financial Services, and Insurance) is the process of optimizing digital content, websites, and online platforms for financial institutions to improve their visibility in search engine results. Given the competitive and trust-driven nature of the BFSI sector, SEO focuses on reaching the right audience, building credibility, and driving organic traffic while adhering to strict compliance and security standards. Key Components of SEO for BFSI:Keyword Optimization:
Targeting industry-specific keywords such as "best home loans," "mutual fund investments," or "car insurance quotes" to match the search intent of potential customers. Content Strategy:
Creating high-quality, informative content like blogs, calculators, case studies, and FAQs that address customer pain points, explain complex financial products, and establish authority. Local SEO:Optimizing for localized searches, such as "banks near me" or "insurance agents in ," to attract customers to physical branches or regional services. Technical SEO:
Enhancing website speed, mobile-friendliness, secure HTTPS protocols, and proper site structure to ensure smooth... - Published: 2022-09-27 - Modified: 2025-01-21 - URL: https://www.infidigit.com/seo-for-health-care/ Home > Solutions > SEO for Healthcare Health Care SEO for Healthcare Healthcare institutions across the globe have started to make their online presence an essential part of their marketing and outreach strategies. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo SEO for Healthcare - A Complete Guide Healthcare institutions across the globe have started to make their online presence an essential part of their marketing and outreach strategies. A successful healthcare institution in today’s digital age facilitates and encourages patient communication through their websites for scheduling appointments, checking availability, and more. Read More This means that any patient searching for healthcare services online will have to find your website online in order to book an appointment. SEO for healthcare is, hence, of critical importance in order to maximize your reach to the patients. To get on top of organic results on search engines, you need to build a strong healthcare SEO strategy and a stronger website. Let us find out how you can achieve this. Trusted by Global Brands What is Healthcare SEO? Search Engine Optimization or SEO is a technique that is used to boost the visibility of websites to the search engines, improving their rankings. For any search query related to healthcare services, users would mostly not crawl through the result page. In fact, a recent survey found that the top-ranking results for any search query received over 75% of the organic traffic! Read More SEO for healthcare is the same... - Published: 2022-09-27 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-fmcg/ Home > Industries > SEO For FMCG FMCG SEO For FMCG The FMCG industry has become highly complex and competitive over the last decade. With the astonishing rate that new products are being produced in the FMCG industry, it has become critical for businesses to have a strong online presence. And that is where SEO for FMCG businesses plays a crucial role. International award winners 150+ tech SEO experts Proven success stories Get Proposal SEO Services for FMCG Brand In the dynamic landscape of Fast-Moving Consumer Goods (FMCG), having a strong SEO strategy is essential for ranking your website on search engines. Without an effective SEO strategy, it is almost impossible to be visible to users on search results. The traditional methods of reaching an audience are not as successful anymore, making it crucial to adapt to the digital landscape. With various elements involved, SEO encompasses various elements, including on-page, off-page optimization, and technical SEO, creating a complex yet rewarding process. The bottom line is that having a strong SEO strategy can bring in a lot of organic traffic for FMCG businesses, and generate potential leads. Key Tactics for FMCG SEO Services 1. Keyword Research For FMCG businesses, conducting keyword research based on the search volume and user intent is of utmost importance. For instance, an e-commerce FMCG business should prioritize keywords related to their specific products or services, such as “buy organic snacks online” or “best natural beauty products. ” These keywords not only have significant search volume but... - Published: 2022-09-27 - Modified: 2025-10-07 - URL: https://www.infidigit.com/local-seo-india/ Home > Solutions > Local SEO Services in the INDIA Solutions Local SEO Services in India If you own a franchise business in the India or even a small shop or restaurant, you may require the assistance of local SEO services in the India to thrive. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands Local SEO Services in India - Best Local SEO Company for Local Business Local SEO is a type of search engine optimization (SEO) that assists small, large, and franchise businesses in becoming visible on search engine result pages (SERPs) when a search is conducted with local intent. Any brand with a brick-and-mortar location serving a specific area can turn to local SEO services in India for assistance. According to data, approximately 71% of people who are looking for a business in their local area turn to the internet for assistance. Around 46% of total Google searches are for local intent. Regardless of how solid your business model is and how strong your service network is, your target customers won’t be aware of your brands if your website is not optimized for local search results. Read... - Published: 2022-09-26 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-fitness/ Effective Fitness SEO Techniques for Online Success Home > Industries > Fitness SEO Effective Fitness SEO Techniques for Online Success Table of Contents Want more organic traffic on your website? Unlock higher rankings, quality traffic, and increased conversions through tailored award winning SEO strategies. Creating an online strategy to entice search engine algorithms and increase the visibility of your fitness-based website is the simplest way to describe SEO for the fitness industry. This applies to fitness centers, gyms, studios, and other fitness-related businesses with a website. It is critical to raise brand awareness, bring in more customers, and improve the industry overall. It requires focused efforts on specific fitness SEO tactics to achieve the best results. Let's dive into some tips to help your SEO for fitness strategy garner the best results for your business. Why the Fitness Industry Needs SEO and Digital Marketing In the ever-evolving digital marketing landscape, the fitness industry stands out as a dynamic and competitive arena where online visibility is paramount. The significance of SEO (Search Engine Optimization) in the fitness sector cannot be overlooked, as it serves as the key to driving organic traffic and establishing a robust online presence. In this comprehensive guide, we delve into the intricacies of optimizing fitness websites for search engines, focusing on keywords such as "fitness SEO," SEO for fitness websites," and "SEO for fitness. " The fitness industry offers a variety of services, from gyms and personal training to nutritional products and wellness programs. Amidst this diverse... - Published: 2022-09-15 - Modified: 2024-02-23 - URL: https://www.infidigit.com/extramarks-teaching-app-aso-case-study/ Home > Case Study > EdTech SEO Case Studies > Extramarks App Installs Case Study Extramarks’ Teaching App Installs Increased by 759% after App Store Optimization The Client Incorporated in 2007 by Mr Atul Kulshrestha, Extramarks is India’s oldest and most trusted EdTech giant that provides education support to learners and teachers through its new-age digital solutions. The company is a pioneer in creating an end-to-end learning ecosystem with a vision to make quality education available to everyone. Not just in India, but its reach is spread across many other countries, including Singapore, Kuwait, the UAE, Qatar and South Africa. As per the latest stats, its valuation is around $ 68. 7 Million. The Objective Extramarks wanted to implement a strategy that would help them boost their app installs. Infidigit identified that for this, ASO would play a major role. Apart from that, here were the objectives that were laid down:Increase downloads by 100% from non-brand terms. Improve the performance and visibility of the app on non-branded keywords. Increase visitors by 200% to the app listing via non-branded keywords. The Challenge Extramarks Teaching App had quite a few competitors in the market. With some big names already present, Infidigit had to bring their A-game to meet the brand's expectations. Infidigit had to take a holistic optimization approach that included keywords, visuals, UI & UX of the application, review management, content, technical, etc. Also, the app was relatively new, so it was a big challenge to outrank the key competitors. Do... - Published: 2022-09-06 - Modified: 2024-01-04 - URL: https://www.infidigit.com/seo-agency-india/ Home > Solutions > SEO Agency India Solutions Performance Driven SEO Agency in India SEO agencies can assist small businesses in increasing their online presence and improving their website's click-through rate. It further aids in gaining quality leads and increasing sales numbers. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands SEO Agency in India According to data, approximately 560 million internet users prefer search engines to help them find answers to their questions. According to another study, over 93% of buyers rely on online reviews to make a purchase decision. Another research in 2019 revealed that India is placed second when it comes to online marketing. Because of the increasing competition on the internet and customer reliance on search engines, businesses have realized that they are passing up many great opportunities by not investing in SEO. An SEO agency in India can help you strengthen your online presence by providing customized digital marketing services. Vipul Oberoi Director - Marketing, CSR & Learning at Dun & Bradstreet "The efforts of our partner, Infidigit, on SEO have made turned our website into lean, mean ROI-generator. It has now become a pure evidence of how a coherent SEO strategy and creation of relevant content... - Published: 2022-09-06 - Modified: 2025-10-07 - URL: https://www.infidigit.com/seo-consulting-india/ Home > Solutions > SEO Consultants Services Solutions SEO Consultants Services Ranking at the top of the search engine is not easy. You must focus on search engine optimization (SEO) to improve your position on the SERP and drive more quality visitors. If you want to take your company to new heights online, you will need the help of an SEO consultant. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands SEO Consulting Services in India That Drive Organic Traffic Even if you are aware of the basic SEO factors, organically driving traffic is a tough nut to crack. But, if you plan to work with an SEO consultancy service in India, you can see unexpected results in terms of traffic. SEO consultants optimize your content based on what your prospects are searching for on the internet. They optimize the webpage in such a way that search engine crawlers can understand the content intent and place it at the top of the SERP when someone searches for something similar. These agencies work hard to find the best-performing keywords and place them in headers, meta descriptions, and other critical places to increase organic... - Published: 2022-08-23 - Modified: 2023-03-10 - URL: https://www.infidigit.com/local-seo-plan/ Why choose us Growth stories applauded by Industry with various awards Trusted by various popular brands Improve revenue through custom organic search strategies Driven by experts and powered by innovation Error: Contact form not found. Myntra Myntra increased its sessions in the Personal Care category by 499. 11% Read Case Study Spinny Spinny sees increase in non-brand clicks by 169% Read Case Study Superbalist Dun & Bradstreet garnered 156% lift in organic sessions in 5 months Read Case Study - Published: 2022-08-08 - Modified: 2024-02-23 - URL: https://www.infidigit.com/finnable-aso-case-study/ Home > Case Study > BFSI SEO Case Studies> Finnable App Installs Case Study Finnable's app installs increased by 406. 82% via organic channels The Client Finnable is an Indian financial technology (fintech) company that offers a range of digital financial services to its customers. The company provides personal loans, credit cards, and insurance services, among others, with a focus on making the process quick, easy, and accessible to everyone. The company's services are available through its website and mobile application, making it convenient for customers to access financial assistance on-the-go. With a goal to provide instant loans through the Finnable App, they collaborated with Infidigit —a B2B SaaS Organization for ASO optimization to gain keyword ranking visibility and increase app installs via organic channels on Google Play Store. The Objective What was Finnable seeking? Enhancing the visibility of keywords on the Google Play storeBoosting organic app installsAchieving visibility of keywords on the Google Play store. The Challenge As the quickest growing Fintech startup, Finnable aimed to make personal loans accessible to all salaried employees. However, they encountered several challenges while executing their strategies, including:Generating ideas for various available loan typesDevising a content strategy for product and blog pagesMigrating their websiteBrainstorming ideas for creating more pages related to finance industries, such as Free Credit Score, EMI Calculator, etc. Optimizing page speed. Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store... - Published: 2022-08-03 - Modified: 2025-07-30 - URL: https://www.infidigit.com/careers/graphic-designer/ Graphic Designer : We’re looking for a Graphic Designer who can do more than just make things look good. You’ll be part of a creative engine that shapes how the brand speaks visually across campaigns, platforms, and performance touchpoints. This role is meant for someone who’s strategic, experimental, and deeply curious, as excited about designing a carousel as they are about understanding why it worked. As design blends with AI, you'll also be expected to leverage next-gen tools to scale, automate, and enhance your creative output without compromising brand integrity. Responsibilities : Own and elevate the visual language of the brand across social, website, campaigns, events, and internal momentsCollaborate with content strategists, video editors, and performance marketers to deliver assets that don’t just look great but performTranslate campaign objectives into scroll-stopping designs, from statics to thumbnails to presentation decksTrack how your creatives engage optimize, iterate, and evolve design choices based on insightsIntegrate AI tools and automation techniques to speed up workflows and explore creative boundariesBe the go-to design brain in brainstorming rooms bringing original ideas, visual trends, and platform-savvy insights to the table Skills / Experience : 2-5 years of hands-on experience designing across marketing, brand, or creative functionsAdept at tools like Adobe Creative Suite, Figma, Canva and open to learning AI tools like Adobe Firefly, Midjourney, or RunwayMLYou don’t just deliver, you think, question, and improveYou understand design performance: what gets clicked, what converts, what builds recallComfortable juggling formats from blog banners and infographics to Instagram carousels and internal... - Published: 2022-07-27 - Modified: 2024-05-14 - URL: https://www.infidigit.com/spinny-spam-score-case-study/ Home > Case Study > Automobile SEO Case Studies > Spinny Spam & Toxic Score Case Study How Infidigit helped Spinny Reduce Spam Score and Toxic Score The Client Spinny is a popular Indian brand that offers a hassle-free and trustworthy way to buy and sell used cars. It is an online platform that provides a one-stop solution for all the needs related to buying and selling used cars. The brand has gained popularity for its transparent pricing, high-quality cars, and seamless customer experience. Spinny's unique feature is its 200+ point inspection process that ensures that the cars sold on their platform are in top-notch condition. With a customer-first approach, Spinny has become a trusted and reliable choice for used car buyers in India. The Objective Reduce the spam score and toxic score Eliminate the unnatural backlinks The Challenge A high spam score of the website was a concern as it was giving the website a negative reputation. Due to unwanted backlinks created in the past, Spinny’s spam score was 10%. A strategy was required to reduce the spam score and toxic score of the website and indicate to the bots that the website is of high quality. The Solution Backlink Audit Identified the spammy, unnatural links and toxic domains with a backlink audit of the website from tools such as SEMRush, Moz, Ahref & others. Creating & Uploading Disavow File Once unnatural backlinks were identified, disavow file was created and submitted on Google search console. These files indicated Google... - Published: 2022-07-11 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-boston-seo/ Home > Solutions > Boston SEOSolutions Boston SEO Do you want your business to rank higher on search engines? Given the high competition, you need an effective search engine optimization (SEO) strategy for your website to help your business achieve its full potential. Through the insights here, you will not only understand the importance of a good SEO strategy but also how our Boston SEO service agency can help deliver the perfect SEO solution for your website and ultimately increase your revenue in no time. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Attract Website Traffic with the Best SEO company in Boston Your business’ website SEO is what will separate you from the competition. If someone were to type “ice cream” into the search engine, they would get a list of results ranked according to relevance, as Google believes these results have the most valuable and relevant information for the user at that moment. Read more Every day, people are searching for things online. As a business owner, your goal is to get their attention. However, if your business doesn’t show up in search engine result pages (SERPs), it can put your sales in a rut. That’s why partnering with... - Published: 2022-07-06 - Modified: 2024-04-08 - URL: https://www.infidigit.com/how-icici-prulife-overcame-serp-intent-to-regain-featured-snippet ICICI Prulife Case Study How Infidigit helped ICICI Overcome the Change in SERP Intent & Cannibalisation to Regain Featured Snippet Get in Touch There have been numerous instances where Google Search adapted to changing searcher intents and showcased results accordingly. This is majorly done to cater to user requests. Such shifts can at times lead to changing the entire strategy and way you target keywords. Below is a twitter conversation where John Mueller explains the reason for such shifts. A similar situation was faced by us which had a major impact on the business. Below is the behind the scenes of how we approached the situation and regained our position over a period of one year. This means I’m going to be honest about the: Challenge Objective Limits Timeframe A Little Background In the Indian life insurance sector, ICICI Prudential Life Insurance has consistently ranked among the top policies for many years. We maintained the top position as a featured snippet for the term ‘life insurance’ for our category page for close to a year before the doomsday in May 2021. We never saw that coming and had a major hit on the business as this was one of our top priority keywords. Before going any further let me explain the terminologies I’ll be using for the two pages: Category Page: https://www. iciciprulife. com/life-insurance. html Home Page: https://www. iciciprulife. com/Getting back to the topic, below is a snapshot of Google SERP from April 2021. Out of the total real estate... - Published: 2022-06-30 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-chicago-seo/ Home > Solutions > Chicago SEO ServicesSolutions Chicago SEO Company to Accelerate Your ROI Gain a larger audience, rank higher on Google, and grow your business manifold. Get access to our full-service SEO solutions – completely customized and unique to your industry. Infidigit is an award-winning SEO company in Chicago that goes above and beyond to help you reach the right audience and increase traffic. International award winners 150+ tech SEO experts Proven success stories Get Proposal Chicago SEO Company that is Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Chicago SEO Company to Drive Growth Chicago has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting to the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read more With competition growing at an exponential speed, businesses are now in a battle with their competitors to grab the target audience’s attention. SEO plays a big role in this, as it is what makes your website rank high and attracts more customers and leads. Chicago SEO services are crucial in this climate because they can help businesses not only reach the top but also stay there. Having an experienced SEO Company in the USA like Infidigit assisting... - Published: 2022-06-30 - Modified: 2024-12-19 - URL: https://www.infidigit.com/location/usa-seattle-seo/ Home > Solutions > Seattle SEO CompanySolutions Seattle SEO Company Attract Website Traffic and Rank Higher with SEO Company in seattle International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Best Seattle SEO Agency Driven By Business Success For your business to thrive in Seattle, it's essential to allocate resources for marketing, particularly in SEO. A solid SEO strategy can only be crafted and executed by an agency that understands the nuances of internet marketing. If you’re looking to invest in an SEO campaign, the best SEO Company in USA can provide the support you need. Our Seattle SEO services will help improve your online presence, drive traffic, attract qualified leads, and create opportunities for your sales team to convert them into buyers. Attract Website Traffic and Rank Higher with SEO Company in seattle Seattle has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting on the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read more With competition growing at an exponential rate, businesses are in a fierce battle to capture the attention of their target audience. Digital Marketing Services, especially SEO,... - Published: 2022-06-30 - Modified: 2024-01-09 - URL: https://www.infidigit.com/seo-services-usa/ Home > Solutions > SEO Services USA Solutions SEO Services USA You need to focus on various SEO aspects to improve your SERP ranking. The best SEO service company in the US can help you do just that. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands Increase Revenue with Professional SEO Services in the USA From a business perspective, the internet has enormous potential. Research shows that 8. 5 billion searches per day are processed by Google. If your company appears on the first page of search results, the chances of getting clicks are much higher. The top position on the SERPs indicates that your website is receiving a large amount of traffic from your industry. Read more Gaining the top spot is difficult, especially where the number of new entrants on search engines is extremely high. This is where the importance of collaborating with some of the best SEO service companies in the US comes into play. SEO service provider optimizes your website to make it easier for search engine crawlers and users to navigate across pages. It also helps with content creation that addresses the pain point of your... - Published: 2022-06-30 - Modified: 2024-01-09 - URL: https://www.infidigit.com/seo-agency-usa/ Home > Solutions > SEO Agency in USA Solutions SEO Agency in USA Numerous new businesses are registered daily in the United States. Once launched, they create a website to thrive online. But given the competition, it is difficult to gain online sales if businesses do not focus on search engine optimization (SEO). With a top SEO company by their side, businesses can beat the competition and also boost their revenue. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands The Leading SEO Agency in the USA SEO will not provide you with results overnight, but that does not mean that the agency you choose will take years to improve your visibility on the internet. At Infidigit, we take a pragmatic approach and do not make abstract promises about the results. Every business is distinct, and the time it takes to appear in search results varies greatly with the industry. Read more When picking a project, our experts spend time learning about your company’s goals. Then, we try to understand your expectations from an online marketing strategy. Following that, Infidigit’s experts begin analyzing and researching your top competitors and industry.... - Published: 2022-06-30 - Modified: 2024-12-19 - URL: https://www.infidigit.com/location/usa-local-seo/ Home > Solutions > Local SEO Services USASolutions Local SEO Services in the USA If you own a franchise business in the United States or even a small shop or restaurant, you may require the assistance of local SEO services in the USA to thrive. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Local Search Engine Optimization Company in USA Earlier, businesses in the United States and other parts of the globe with limited reach found it difficult to outperform national and multinational brands on the internet. Since the opportunity to grow online is relatively limited for small businesses, they opt for traditional marketing methods. Local businesses use television commercials, pamphlets, and advertisements published in local newspapers to promote their products and services. All of this costs a lot of money, and there is no way to calculate the return on investment on such efforts. Read more To address this issue, Google released the first Pigeon upgrade in 2014. When it comes to location-based searches, the new algorithm allows small businesses to compete with big brands. Following this update, local businesses can optimize their site with location-specific keywords and perform a few common SEO practices to reach out to new prospects... - Published: 2022-06-30 - Modified: 2024-12-09 - URL: https://www.infidigit.com/location/usa-seo-services/ Home > Solutions > SEO Company in USA Solutions SEO Company in USA If you have a business in the United States, you can improve your company's visibility with the best SEO services in the USA. SEO consultants optimize your website's key elements such as content, headers, images, and other aspects to make it search-friendly while allowing Google bots to crawl through it and index it to make it appear at the top of search results. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Increase Revenue with Professional SEO Services in the USA As of March 2021, the USA has over 31 million small businesses. Many of these businesses have their website and are attempting to expand their reach through an online platform. If you are an entrepreneur in this country and are not focusing on increasing your brand’s online visibility, you are passing up some fantastic opportunities. Read more Working with a professional SEO service provider in the US is critical to your business’s success. It helps you connect with new prospects while keeping your existing customers informed of any new offers or launches. SEO experts focus on creating content around high-traffic search phrases and marketing it across multiple platforms to keep... - Published: 2022-06-30 - Modified: 2024-01-09 - URL: https://www.infidigit.com/seo-consulting-usa/ Home > Solutions > SEO Consulting USA Solutions SEO Consulting Services in the USA If you have set up a new business in the United States and intend to drive sales through the Internet, search engine optimization (SEO) and other Internet marketing strategies would prove indispensable. You will need the assistance of top SEO consultants to help your business rank higher on search engines while making your brand known to your target audience. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands What Is SEO Consulting? SEO consulting is essentially a service provided by professional SEO consultants, in which efforts are made to improve the performance of a website as well as the visibility of a brand on the Internet. SEO consultants in charge of a project are responsible for the planning, execution, and impact or outcomes of an SEO strategy or campaign. Web analytics, competitor analysis, keyword strategy, content planning, and link building are some of the services that SEO consultants offer. Web analytics examines the current performance of a business website and helps to identify various factors that contribute to degrading site performance. Read more A thorough inspection of competitors’... - Published: 2022-06-28 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-los-angeles-seo/ Home > Solutions > Los Angeles SEOSolutions SEO Services in Los Angeles Dominate Los Angeles SEO Market By Ranking #1 On Google Search with Advanced SEO Strategies International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Los Angeles SEO Company to Rank #1 Los Angeles boasts a booming entertainment and small business market, resulting in fierce competition. One effective way for companies in this vibrant city to generate organic traffic is through search engine optimization (SEO). SEO is a process designed to help your website rank among the top positions in search engine results. Achieving these top rankings not only drives significant traffic but also enhances your brand presence online and boosts your revenue. If you're new to SEO, you’ll need an expert in Los Angeles to guide you in attracting visitors and growing your business. Read more In the past decade, Los Angeles has evolved into a hub for businesses thriving in the digital space. As competition intensifies, capturing consumer attention has become more challenging than ever. Online businesses in Tinseltown must enhance their online presence to maintain their market positions. This is where SEO plays a crucial role in keeping them competitive. The demand for SEO Services in USA, especially in Los... - Published: 2022-06-28 - Modified: 2025-03-24 - URL: https://www.infidigit.com/location/usa-newyork-seo/ Home > Solutions > New York SEO Solutions New York SEO Services Attract Website Traffic and Rank Higher with SEO Company in New York. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands According to data, 32% of clicks went to pages that were first in Google’s search results. Other statistics suggest that 65% of total searches go unclicked. So, what does this suggest? You will need a comprehensive SEO strategy that boosts your SERP rankings as well as encourages customers to click. Boost your Website traffic with SEO Company in New York New York has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting on the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read more With competitions growing at an exponential speed, businesses are now in a battle with their competitors to grab the target audience’s attention. SEO plays a big role in this, as it is what makes your website rank high and attracts more customers and leads. New York SEO services are important in this climate because... - Published: 2022-06-28 - Modified: 2024-12-26 - URL: https://www.infidigit.com/location/usa-dallas-seo/ Home > Solutions > Dallas SEOSolutions Dallas SEO Attract Website Traffic and Rank Higher with SEO Company in Dallas International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Attract Website Traffic and Rank Higher with SEO Company in Dallas There are approximately 1. 72 billion websites online today, and the numbers continue to rise with each passing day. The latest data shows that there are over 99,000 searches every second on Google. In light of this, if you believe that simply developing a website and adding content will help you reach your target audience, you are mistaken. You might be surprised to learn that Google’s algorithm currently considers over 200 parameters to rank web pages. Read more How would you approach each of these 200 variables? How would you deal with the changing metrics of Google and other search engines? The answer is simple: find the best SEO Company in USA for your business. Infidigit, a specialized Dallas SEO company, can assist you with a variety of marketing services. We will help you and your website by increasing your brand’s visibility on various social media platforms, boosting organic traffic, improving conversion rates, and more. Infidigit specializes in eCommerce SEO, enterprise SEO, local SEO, and... - Published: 2022-06-20 - Modified: 2023-03-18 - URL: https://www.infidigit.com/how-icici-prulife-reduced-organic-cost-per-lead-by-7x-in-investment-category/ ICICI Prulife Case Study (Investment Category) How Infidigit Reduced ICICI Pru's Organic Cost Per Lead By 7x Get in Touch About ICICI Prulife As one of the leading life insurers in India, ICICI Prudential Life Insurance consistently ranks among the top firms. Their vision to establish a powerful institution that meets customers' long-term saving needs has had a significant impact on their investors. Problem Statement (Expectation): ICICI Prudential Life Insurance, an established Life Insurance giant was seeking to improve their lead generation for the Investment Category and decrease the Cost Per Lead of their business. Strategy: The Audit – Huge Opportunities Uncovered Birth of the Marketing Funnel We conducted a thorough Keyword Research and segregated the keywords basis the various stages a consumer goes through. Namely – Awareness, Considerations & Conversion Creation of New Pages Conducted an extensive competitor gap analysis to identify missing content gaps Using REGEX to Find Long Tail Queries Used Google Search Console to find relevant long tail queries to answer questions from users Consistent Content UpdatesRegular content updates helped increase the effectiveness of our SEO efforts and to improve freshness score Making the Site Accessible to CrawlersImproved the internal linking structure by increasing the internal links, addition of contextual footers & fixing broken links Placement of CTA Buttons A variety of CTA buttons such as Banners and Featured Box Widgets were used to improve the conversion rate through HotJar analysis and user journeys Outreach Campaign Planned and executed an outreach campaign to secure backlinks from... - Published: 2022-06-17 - Modified: 2024-02-26 - URL: https://www.infidigit.com/metro-shoes-migration-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Migration Case Study Metro Shoes Revenue Surges by 109% with Infidifgit’s Strategy The Client Metro Shoes is a prominent Indian footwear brand that offers a wide range of stylish and comfortable shoes for men, women, and children. Established in 1947, the brand has a rich legacy of providing quality footwear to its customers, making it one of the most trusted and popular brands in the country. With over 500 retail stores across India and a strong online presence, Metro Shoes caters to the diverse needs and preferences of its customers by offering a variety of designs, materials, and sizes. The Objective Metro shoes primarily wanted to achieve these resultsIncrease rankings and awareness on search enginesRebrand and increase the online business The Challenge There were certain limitations in the previous platform. These included :Issues with the URL structure for product pages which were causing redirect and server concerns, in turn leading to indexing issuesBackend transactional issuesConcerns with page speedFurthermore, due to the site’s size and the added complication of having to constantly shift the go-live date, site migration became a major SEO challenge The Solution Before Migration Process A migration checklist was created prior to the process in order to achieve the set benchmark after migration. Infidigit team gathered all of the website's data including top-performing pages and Page Speed scores. The checklist included activities such as URL structure optimization, Schema, Canonical Tag Optimization, Sitemap Optimization, and On-page content,... - Published: 2022-06-02 - Modified: 2024-02-23 - URL: https://www.infidigit.com/solid-systems-case-study/ Home > Case Study >B2B SEO Case Studies > Solid Systems Case Study Solid Systems’ Organic Session Earns 2x Growth via Disruptive SEO Strategy The Client Solid Systems is a South African B2B IT Company which provides IT support services & solutions for cloud computing, cyber security, remote working, Microsoft 365 integration & many more. It has raised a total of $20M in funding The Objective Solid Systems recognised the need to expand its brand presence in the South Africa region. They decided to rebuild the website & create more web pages for the products & services that they are offering. Their primary objectives can be summarized into four points, that are:Increase website traffic via organic channelIncrease new users via organic channelImprove keyword ranking for business related keywordsAchieve growth in lead generation via all channels The Challenge While the primary goal was to expand the brand presence, Infidigit came across several roadblocks. They could be summarized as:Intent-based keywords are not targeted due to minimal content on the site Limited pages on the website. Missing site architecture and URL structure Pages not internally linked to each other Absence of on-page optimization across all pages The Solution In order to expand Solid Systems’ brand presence in the South Africa region, Infidigit realized that not only would their organic traffic have to be increased, but they would also have to explore all the channels at their disposal to generate more leads. The campaign’s successful execution rested on the below ideas:On-Page SEO OptimizationContent Gap... - Published: 2022-05-30 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/consultant-video-editing/ Consultant - Video Editing : Are you interested in becoming a Video Editor for India’s leading SEO company, Infidigit? Working as an editor, you will collaborate closely with the marketing team to develop quality content for a global audience. This job requires you to have experience working with multiple visual elements – motion graphics, animation, transitions, text animations, etc. to create a coherent narrative in all the videos. Responsibilities : Good understanding of cameras, lighting, and sound recordingGood knowledge of video, audio, and photo editing. Should be fluent in Premiere Pro and After Effects. Manipulating film and video footage using modern editing techniques. Inserting subtitles, sound effects, music, graphics, and special effects. Consult with stakeholders from production to post-production processContinuously discover and implement new editing techniques to maximize efficiency. Basic Videography skills. Skills / Experience : Video Editing Knowledge of editing software (Premiere Pro/After Effects/Final Cut)Sound design. PhotoshopSocial Media Marketing Salary : As per Industry standards. Please include a portfolio of your video editing skills with your resume so our team can assess your skills more efficiently. Apply Now: Input this code: - Published: 2022-05-22 - Modified: 2024-02-29 - URL: https://www.infidigit.com/loopify-seo-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Loopify SEO Case Study The Road to 174% Traffic Growth: SEO Case Study of Loopify The Client Loopify World Private Limited or Loopify, India’s largest zero-plastic store, is an e-commerce platform that offers customers eco-friendly and sustainable products. The brand started with a primary aim to make the planet a greener, cleaner and happier place to live for everyone. Loopify offers 100% plastic-free, sustainable products for gifting, events, festivals and everyday living. The company is popular for its corporate gifting offerings. Its corporate clientele includes Google, Amazon, Swiggy, Zoom, Titan, TATA Health, Oracle, Cognizant, Cisco, Bosch, Berger Paints, Chargebee and more. The Objective Loopify's mission is aimed at reaching a broader audience and encouraging customers to make a seamless transition to sustainable living without sacrificing quality. To achieve this goal in the online marketplace, three key objectives were laid down:Increase the number of keywords in the top 10 positionIncrease the visibility of corporate gifting offeringsIncrease organic sessions by 100% in a period of 12 months Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions The Challenge Loopify encountered several challenges that highlighted the need for a comprehensive SEO strategy. The following are the roadblocks that were encountered along the way. Loopify competes in... - Published: 2022-04-29 - Modified: 2023-03-12 - URL: https://www.infidigit.com/seo-plan-lite/ Why choose us Growth stories applauded by Industry with various awards Trusted by various popular brands Improve revenue through custom organic search strategies Driven by experts and powered by innovation Error: Contact form not found. Myntra Myntra increased its sessions in the Personal Care category by 499. 11% Read Case Study Spinny Spinny sees increase in non-brand clicks by 169% Read Case Study Superbalist Dun & Bradstreet garnered 156% lift in organic sessions in 5 months Read Case Study - Published: 2022-04-26 - Modified: 2024-02-23 - URL: https://www.infidigit.com/myntra-youtube-seo-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra Subsciber Acquisition Case Study How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months The Client Myntra is India's leading e - commerce platform that caters to all age groups with best-quality collections from reputable brands. Competing with other e-commerce giants, Myntra has outperformed and become India's online capital for the fashion enthusiasts. The Objective Myntra wanted to create a foothold in the beauty and fashion space on YouTube which is largely dominated by well established influencers. To bring about the same and quantify the results, the following objectives were put in place:Improvement in Subscriber GrowthIncrease in Watch hoursIncreased View DurationIncrease in Video Views The Challenge YouTube is an overly saturated space, flooded with content from established influencers and content creators, especially in the Beauty and Lifestyle niches. Thus, acquiring more subscribers meant surpassing the content quality shared by such creators, that is both engaging and informative. The Solution With a clear objective in place, the following ideas were proposed to come to a fruitful resolution. The ideation consisted of the following solutions: Topic and Keyword research Infidigit conducted a thorough content gap analysis and an in-depth keyword research to help create content around seasonal and trending topics in the beauty and fashion niche. Major focus was on creating the best possible videos by resolving to create in-trend and relevant content. For eg. Traditional fashion related videos were targeted during festive season and also seasonal videos were created considering... - Published: 2022-04-11 - Modified: 2025-12-29 - URL: https://www.infidigit.com/get-started/ Custom Strategies for India's Leading Brands Are you seeking an exponential increase in web traffic for your website, which also results in incremental revenues? Partner with a globally acknowledged seo service provider which ensures performance driven SEO. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2163668552"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2163668552"), turnstile. render("#cf-turnstile-cf7-2163668552", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-2163668552')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-2163668552');},1000)}})})}); Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Packages SEO Built to drive high-intent organic growth Scales across complex sites and large teams Focused on measurable business impact View Plans E-commerce SEO Built for large catalogs and marketplaces Drives high-intent, revenue-focused traffic Optimized for scale, speed, and conversions View Plans SEO Audit In-depth site-wide SEO audit Covers hundreds of checkpoints Identifies critical optimization gaps View Plans E-commerce SEO Audit Identifies visibility-impacting errors Uncovers page-level growth opportunities Improves relevant search presence View Plans Enterprise SEO Built for large, complex websites Scales across thousands of pages Uses specialized SEO strategies View Plans Local SEO For new to established brands Strengthens local search visibility Dominates high-intent local searches View Plans ASO Increases app visibility in search Drives relevant, high-intent downloads Optimized for sustainable app growth View Plans CRO Improves conversion performance Optimized for better user actions Focused on measurable business results View Plans Content Writing Drives meaningful user engagement Improves search and brand visibility Built for consistent content impact View Plans Youtube SEO Expands... - Published: 2022-04-07 - Modified: 2025-08-14 - URL: https://www.infidigit.com/manyavar-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Manyavar Keyword Ranking Case Study How Infidigit helped Manyavar to achieve rank for competitive keywords The Client Soon after its inception in 1999, Manyavar managed to establish itself as a leading traditional wear brand in the market. With so many physical stores across the country today, the brand continues to dominate the traditional clothing industry. In 2020, Manyavar has managed to expanded across 200+ cities in India as well as establish a whole new buyer base online. The infidigit team’s expertise helped us gain relevant traffic and maintain ranks during the revenue-generating months. With their regular optimisations and continuous monitoring, our festive product pages and blogs were able to acquire top positions among competitors in the Google SERPs during the festive season. We are excited to collaborate with them further in the future. Arghyadeep Ray Manager of E-Commerce at Manyavar The Objective Manyavar set out with the goal to establish an organic presence on SEPRs. To make this a reality, the following objectives were laid down:Improve Organic RankingIncrease Organic Click ShareImprove Sessions The Challenge With to the online space oversaturated with brands selling traditional clothing, Manyavar was on a mission to rank for generic competitive keywords such as “Wedding Dresses for Men,” “Sherwani,” “Kurta Jacket,” and “Engagement Dress for Men”, that too, in the Top 5 positions. Turn More Traffic Into More Revenue Explore the proven growth methods used by 200+ successful brands. Claim Free Audit Report The Solution With... - Published: 2022-04-05 - Modified: 2024-02-23 - URL: https://www.infidigit.com/medical-school-domain-seo-case-study/ Home > Case Study > Health Care SEO Case Studies > Medical School Organic Cicks Case Study A Medical School’s Organic Clicks Increase by 66% via SEO The Client The innovative medical school aims to provide a medical program to the underserved community & aspiring medical students across the globe, including India. For this, they have designed & created medical programs by keeping the American educational model in mind & residency placements options to practice in the USA, Canada & Great Britain. The Objective The primary objective of the medical school was to increase its organic reach. Additionally, they also wanted to improve their awareness in the Indian region. In a nutshell, they had three goals:Increase Organic Session for Indian RegionImprovement in Keyword RankingImprove the Awareness in Indian Region The Solution To help them achieve their desired results, Infidigit formulated a detailed strategy that consisted of three major points:Rich Content FormulationTechnical SEOOn-Page Optimization Rich Content Formulation Infidigit helped them to create EAT content considering users & search engines in mind. Infidigit focused on the short and long tail keywords & ensured content is SEO friendly. The strategy helped Infidigit improve their keyword rankings. Technical SEO The website was audited thoroughly with automated tools and manual processes. Infidigit identified a few issues and shared recommendations that made the website more SEO friendly. The audit helped Infidigit to improve their internal links on the site. On Page Optimization Header tags were optimized to improve the client website’s overall SEO performance. Title and... - Published: 2022-04-04 - Modified: 2024-02-23 - URL: https://www.infidigit.com/eye-care-domain-seo-case-study/ Home > Case Study > Health Care SEO Case Studies > Case Study Of Eye Care brand The organic session of an Eye Care brand was boosted by more than 13x The Client The brand we are talking about advocates and promotes Laser vision correction for refractive errors. It aims to provide the correct information to the users, helping them choose the latest refractive surgery to treat their eye problems. The Objective Revamping the old websiteImproving sessions on the websiteIncreasing users on the websiteImproving the clickshare The Solution Successful Migrating the website Migrating the website without affecting traffic on the website. Created Visually appealing & SEO Compliant website Hierarchical Approach for website architecture Creating a hierarchical website structure that is intuitive for both Googlebot & Users. Successfully deployed internal linking strategy to improve user experience and accessibility of the content. Content Strategy - to create awareness and improve visibility for the brand Creating engaging informational blog content to create awareness among people suffering from refractive errors & solve users' queries on eye correction surgeries available in the market to solve their problem The Result This growth was observed from the period March 2021 to December 2021 : 13x Improvement in the organic session 4x Increase in Users 300% Growth in Clickshare Browse Case Studies All Case Studies SEO ASO CRO Ecommerce Fashion Healthcare Fitness B2B BFSI Automobile Ed-tech Arts & Entertainment Travel Fantasy Sports Content Writing Website Development Website Traffic Lead Generation Revenue Growth Product Sales App Downloads Myntra Marketing... - Published: 2022-03-31 - Modified: 2023-03-16 - URL: https://www.infidigit.com/careers/senior-executive-talent-acquisition/ Senior Executive - Talent Acquisition 4 to 6 years of recruiting experienceJob Description:The incumbent will be responsible for defining hiring criteria, sourcing potential candidates and reaching out to prospects via email or phone. To be successful in this role, the incumbent should have excellent communication skills to interact with candidates and internal teams. The incumbent should also be familiar with online and offline sourcing techniques, like networking, searching for potential hires through various portals & Headhunting. Ultimately, the responsibility to place qualified candidates in a timely manner and build talent pipelines for our future hiring needs. Responsibilities as Senior Executive - Talent AcquisitionCoordinate with hiring managers to define necessary requirements for open roles. Source active & passive candidates using a variety of search methods to build a robust candidate pipeline. Send recruiting emails to active & passive candidates and follow up when necessary. Screen candidates by reviewing resumes and job applications, and performing phone screenings. Take ownership of candidate experience by designing and managing job postings, job descriptions, and position requirements. Negotiating with the candidates to close the offer. Manage the overall interview, selection, and closing process (end to end recruitment). Ensure all screening, hiring, and selection is done in accordance with employment laws and regulations. Maintain organized databases with candidates’ data. Qualifications for Recruiter:Bachelor's Degree/MBA Qualified. 4 to 6 years of recruiting experience. Excellent organizational and time management skills. Proficient in Microsoft Office. Working knowledge of interview techniques and applicant screening methods. Familiar with a wide variety of sourcing... - Published: 2022-03-31 - Modified: 2024-02-23 - URL: https://www.infidigit.com/finnable-case-study/ Home > Case Study > BFSI SEO Case Studies > Finnable Growth Case Study Finnable’s growth soared by an impressive 139% in just 5 months of Infidigit’s effective SEO techniques The Client Finnable is a rapidly growing Indian fintech brand that has established a strong presence in the digital finance sector. Finnable provides a range of services such as digital loans, credit cards, savings accounts, and insurance products. The company's platform is designed to simplify and streamline financial processes, making them more accessible and affordable for all. Finnable's user-friendly platform has earned high ratings and positive feedback, with a 4. 8-star rating on the Google Play Store. The brand has also raised substantial funding, with $7 million in Series A funding led by Sequoia Capital India and Matrix Partners India. Finnable is set to continue its impressive growth trajectory in the coming years. The Objective Finnable goals were to :Increase website trafficImprove user acquisition through organic channelsAchieve click share growthAcquire more customers The Solution Finnable wanted to expand it’s organic user base and hence went for a revamp of their existing web and app journey. The initial journey started with off-page optimization and later moved focus to on-page optimization. Link Building The Infidigit team have built quality backlinks from external domains that helped us to bring visibility for some of their keywords on Google Results which were not ranking earlier. Branding Activities Finnable Team was doing various brand building activities to create brand awareness that has caused improvement in Brand... - Published: 2022-03-31 - Modified: 2025-08-06 - URL: https://www.infidigit.com/cult-fit-gmb-case-study/ Home > Case Study > Health Care SEO Case Studies > Cult Fit GMB Case Study Cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months The Client cult. fit (formerly known as cure. fit) is a health and fitness brand that provides a holistic fitness experience to consumers through online and offline channels. This includes workouts, mental wellness, healthcare, nutrition and medical care. It was one of the first in the country to offer e-fitness or tele-fitness services that took the internet world by storm amidst the COVID-19 pandemic. Furthermore, it operates the cult. fit chain of gyms in 130+ locations. As of today, cult. fit holds a prominent position in the fitness industry. In FY22, the brand managed to grow its revenue by more than 34% to Rs 216 crore. The Objective The primary objective of cult. fit was to boost the traffic for their Google My Business Profile, but that was not all. In addition to the key objective, their secondary goals were aimed at:Improving the local search visibilityIncreasing the website visitsBoosting the search impressions The Challenge With over 200 fitness centres spread across India, Cult. fit wanted to increase the inquiries and footfalls for these centres. With Google being the go-to point of research and discovery for Indians, cult. fit needed to capitalize on the effectiveness of Google-My-Business-Profiles to increase enquiries and conversions. Your Traffic Should Be Making More Money Discover the growth strategies working right now for 200+ brands Get Free... - Published: 2022-03-31 - Modified: 2024-05-14 - URL: https://www.infidigit.com/cult-fit-blog-case-study/ Home > Case Study > Health Care SEO Case Studies > Cult. fit Blog Case Study How Infidigit Helped cult. fit to Improve Blog Site Traffic by 213% Via SEO in 3 Months The Client cult. fit (formerly known as cure. fit) is a health and fitness brand that provides a holistic fitness experience to consumers through online and offline channels. This includes workouts, mental wellness, healthcare, nutrition and medical care. It was one of the first in the country to offer e-fitness or tele-fitness services that took the internet world by storm amidst the COVID-19 pandemic. Furthermore, it operates the cult. fit chain of gyms in 130+ locations. As of today, cult. fit holds a prominent position in the fitness industry. In FY22, the brand managed to grow its revenue by more than 34% to Rs 216 crore. The Objective With the above-mentioned challenges, a clear-cut SEO strategy was formulated, consisting of the following objectives: Increase Organic Clicks Improvement Ranking Increase Keyword Coverage Improve Sessions Improve New Users The Challenge Cult. fit was observing very little website traffic. This became a potential SEO challenge that needed to be addressed. And along with that, listed-below are the set of other roadblocks: Low visibility and Ranking: Cult. fit website had low visibility and ranking compared to its competitors. Growing Traffic in a Competitive Niche: The fitness industry is highly competitive, and growing traffic in such a niche can be challenging. This indicated the need for a targeted SEO strategy to drive... - Published: 2022-03-31 - Modified: 2024-05-14 - URL: https://www.infidigit.com/cult-fit-top-searches-case-study/ Home > Case Study > Health Care SEO Case Studies > cult. fit Top Searches Case Study Cult-Fit's Search Visibility Increased By Adding a Top Searches Section The Client Cult. fit is an Indian brand that has taken the fitness industry by storm. It is a one-stop-shop for fitness enthusiasts, offering a wide range of services that include workout sessions, yoga classes, meditation programs, and healthy meal plans. Cult. fit's unique approach to fitness combines the latest technology with experienced trainers to offer personalized workout plans and fitness tracking. It has rapidly grown in popularity, with over 200 centers across 25 cities in India. Cult. fit's innovative business model has also led to collaborations with top Indian celebrities, making it one of the most sought-after fitness brands in the country. The Objective Cult. fit aimed to enhance their online visibility by improving their search engine results page (SERP) ranking for targeted keywords. By optimizing their website's content and structure, and implementing effective search engine optimization (SEO) strategies, cult. fit hoped to attract more traffic to their site and improve their brand awareness and online presence. The Challenge The SEO challenge for cult. fit was to prioritize categories and shortlist pages along with their targeted keywords in order to secure a top 10 ranking on search engines. With a vast online platform consisting of thousands of web pages and over 7000 keywords to manage, it can be challenging to ensure that the most relevant pages are optimized for the right keywords... - Published: 2022-03-31 - Modified: 2025-08-13 - URL: https://www.infidigit.com/cult-fit-cult-centers-case-study/ Home > Case Study > Health Care SEO Case Studies > Cult. fit Cult Centers Case Study How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO The Client cult. fit (formerly known as cure. fit) is a health and fitness brand that provides a holistic fitness experience to consumers through online and offline channels. This includes workouts, mental wellness, healthcare, nutrition and medical care. It was one of the first in the country to offer e-fitness or tele-fitness services that took the internet world by storm amidst the COVID-19 pandemic. Furthermore, it operates the cult. fit chain of gyms in 130+ locations. As of today, cult. fit holds a prominent position in the fitness industry. In FY22, the brand managed to grow its revenue by more than 34% to Rs 216 crore. The Objective The pandemic had caused several restrictions for people who wished to step out of their houses and go to gyms or fitness centres. cult. fit had a chain of gyms and fitness centres across the country which were ready to open up but with no people to come in, it became a problem. The objectives thus became:Make people aware of cult-fit gyms and fitness centres in their vicinity Improve traffic and ranking for the Centre pagesOptimize the existing content on the cult. fit website in order to rank higher in search engine results for relevant keywords related to fitness, gyms, and safety measuresBuild high-quality backlinks and improve user experience to attract... - Published: 2022-03-28 - Modified: 2024-02-23 - URL: https://www.infidigit.com/walkway-shoes-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Walkway Shoes Revenue Case Study SEO Implementation Increased Walkway Shoes’ Revenue by 172% The Client Walkway Shoes—a footwear shopping destination for the family, owned by Metro Brands Ltd. The brand is recognized for its value-for-money footwear collection for men, women and kids. Walkway has been bestowed with a trust seal from Metro Brands Ltd. , the leading footwear brand in India with a legacy dating back to 1977. In fact, Walkway is part of a larger network of more than 750 stores under the umbrella of Metro Brands. The Objective Walkway Shoes approached Infidigit with the objective of expanding its customer base and enhancing brand recognition in the online marketplace. The company sought to attract new customers and improve brand awareness in the highly competitive digital landscape. The brand set two objectives for the team, which included:Increase discoverability and drive users to the websiteIncrease sessions on the e-commerce website The Challenge While working towards the goals set by the brand, there were several challenges that required attention and action. These challenges included:The primary challenge was to develop a technically optimized website that could deliver an engaging user experience and achieve higher visibility in search engine results. Another challenge was the low volume of organic traffic, with the majority of visitors being brand-focused users. This suggested that the website was not effectively reaching out to potential customers. Besides the homepage and a handful of category pages, no other pages were indexed.... - Published: 2022-03-24 - Modified: 2024-02-29 - URL: https://www.infidigit.com/csr-ssr-case-study/ Home > Case Study > EdTech SEO Case Studies > CSR & SSR Case Study Enhancing An EdTech Brand's Organic Presence By Resolving Rendering Issues Introduction Setting up SSR (Server-Side Rendering) with React framework can be daunting. There is no starting point when explaining to the technical team the benefits of SSR over CSR for better SERP visibility. This case study we will see how rendering fix helped websites improve their website visibility on SERP. Post technical audit for the website, the team identified that the search engines (Google Bot) could not able to crawl the webpages due to the implementation of complete client-side rendering using the react framework. This resulted in a poor bot experience. To make sure the web pages are user-friendly and Google bot friendly, the team decided to switch to either SSR or a hybrid model (combination of CSR & SSR). First, let us understand what CSR & SSR is? What is CSR & SSR? JavaScript SEO is one of the most crucial parts of technical SEO that aims to make JS-heavy websites easier to crawl and index. Client-Side Rendering (CSR)A website’s JavaScript is rendered in your browser in client-side rendering rather than on the website’s server. So now, instead of getting all the content from the HTML doc, only the required HTML with the JS files will be rendered. Server-Side Rendering (SSR)In SSR, all page resources are rendered on the server rather than the browser. Then the browser presents all the requested actions on the... - Published: 2022-03-14 - Modified: 2026-07-03 - URL: https://www.infidigit.com/wordpress-development-services/ Home > Solutions > WordPress Development Wordpress Website Development Company for Revenue Growth As an experienced WordPress development company, Infidigit brings your vision to life with expert WordPress development services. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients BENEFITS How SEO Drives Revenue Growth for Your Business? Lead GenerationOur SEO services help you target high-intent keywords to showcase your business to users. Increase SalesOptimising your pages and streamlining site navigation ensures higher conversion rates. Higher Organic RankingsBuild trust and authority when you show up on the first page of search results. Grow ROIOur WordPress website development services integrate SEO strategically. You can reduce your customer acquisition costs with organic rankings. Boost Brand VisibilityIf you rank consistently for industry-linked terms, your brand stays top of mind for your consumers. Improve EngagementOptimise your site for mobile responsiveness, an intuitive layout and faster loading times. Challenges Common Challenges Businesses Face with WordPress Development "Website Looks Outdated and Fails to Build TrustYou may face a common issue with WordPress website development where your site may seem outdated and fail to build trust among your users. Poor customisation and generic site themes can make your brand look amateurish or inconsistent. This will only drive your possible customers away and reduce your conversion rates significantly. "Slow Website Speed Leading to Poor User Experience"If your site does not have a... - Published: 2022-03-02 - Modified: 2024-02-23 - URL: https://www.infidigit.com/mochi-shoes-migration-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Migration Case Study Mochi Shoes Witnessed 105% Growth in Organic Sessions by Infidigit The Client Mochi Shoes is an Indian footwear brand founded in 2000, offering a wide range of fashionable shoes for men, women, and children. The brand's name is derived from the Japanese word for shoe, which reflects its commitment to high-quality craftsmanship and innovative design. Mochi Shoes has a strong presence in over 40 cities across India, with more than 100 stores and an extensive online presence. The brand is known for its trendy designs, comfortable fit, and durability, catering to the modern-day fashion-conscious consumer. Mochi Shoes continues to evolve and expand its product range while maintaining its commitment to quality and innovation. The Objective Mochi Shoes' objectives were to attract new users and rebrand themselves in order to improve website traffic and rankings. The Challenge Before Migration Process To obtain the set benchmark after migration, a checklist was prepared before the process. The Infidigit team gathered the entire data of the website along with the Core Web Vital and PageSpeed scores of the pages. The checklist included activities like URL structure optimization, Breadcrumbs, Schema, Canonical Tag optimization, etc. All the previous SEO activities are migrated to the new platform. During Migration Process To ensure a smooth migration and prevent loss of traffic, the Infidigit team started monitoring the staging website and updated the migration checklist continuously, notified the development team of things that seemed... - Published: 2022-02-24 - Modified: 2024-02-22 - URL: https://www.infidigit.com/metro-shoes-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Metro Shoes Organic Sessions Case Study How Metro Shoes Increased Its Organic Sessions By 90% The Client Metro Shoes is India's top footwear brand and is proud of its network of shoe stores in over 100+ cities and an online store providing exclusive fashion footwear and accessories. The Objective With a desire to rank high on Google SEPRs, the following objectives were formulated:Increase in Organic sessions by 90%Increase in Keywords in top 10 rankingIncrease in New UsersIncrease in Users The Challenge The company wanted to scale and grow its online business; however, there were obstacles that made this goal significantly more challenging. These limitations included:Issues with the URL structure for product pages caused redirect and server concerns, leading to indexing issues. Backend transactional issuesConcerns with page speed The Solution In order to overcome the aforementioned challenges, the following solutions were implemented:Technical SEO :Infidigit performed technical fixes such as Updating Robots. txt file, Schemas, Sitemap, and Breadcrumb Optimization. These implementations improved our overall technical SEO health score, which helped Google crawl, index, and rank the web page higher on SERPs. On-page optimization The URL Structure was optimized to overcome redirects and server error (code 5xx) issues. This was followed by the creation of contextual footer links for all the pages to increase internal links for top pages and improve crawlability for the orphan pages. Content Gap Analysis A thorough keyword research was conducted to identify intent-based keywords. This was followed by... - Published: 2022-02-14 - Modified: 2025-05-16 - URL: https://www.infidigit.com/sitemap/ Sitemap DiscoverClientsTestimonialsIndustriesCase StudyThe Growth GeniusProven ResultsAwards & RecognitionsTeamsMedia CoverageToolsToolsROAS CalculatorKeyword Density CheckerDomain Age CheckerClick Through Rate CalculatorCPC CalculatorCPA CalculatorConversion Rate CalculatorWord CounterLink CounterHTTP Status CheckerCPM CalculatorInfigrowth Rank TrackerInfigrowth Search SenseInfigrowth ExtentionArticle Schema GeneratorBreadcrumb Schema GeneratorFAQ Schema GeneratorKeyword GeneratorPerson Schema GeneratorRank checkerCareerLife At InfidigitCareersPlansSEO Packages Ecommerce SEO PackagesWebsite SEO Audit PackagesEcommerce SEO Audit PackagesEnterprise SEO PackagesYoutube SEO PackagesAmazon SEO PackagesContent Writing SEO PackagesLocal SEO PackagesASO SEO PackagesCRO SEO PackagesPackagesContent ServicesContent Writing ServicesEcommerce Content Writing ServicesBFSI Content Writing ServicesContent Marketing ServicesBlogger Outreach ServicesIndustriesSEO For EcommerceSEO for Educational InstitutionsSEO for Insurance CompaniesSEO for OTT PlatformsSEO for GamingSEO for Travel WebsitesSEO for Delivery ServicesSEO for Automotive PlatformsSEO for B2BSEO for B2CSEO for Fashion EcommerceSEO for FMCGSEO for FitnessSEO For CannabisSEO For Plumbing BusinessSEO For Real Estate BusinessSEO For DentistSEO For HealthcareSEO For RestaurantSEO For Law FirmSEO For DoctorSEO For RoofingSEO For Pest ControlSEO For BFSISEO For ContractorOur ServicesSEO ServicesE-commerce SEO ServicesSEO Audit ServicesLocal SEO ServicesEnterprise SEO ServicesApp Store Optimization ServicesConversion Rate Optimization ServicesLink Building ServicesContent Marketing ServicesDigital Marketing ServicesProfessional SEO ServicesOn-page SEO ServicesSmall Business SEO ServicesMobile SEO ServicesGoogle Penalty Recovery ServicesSEO AgencySEO ConsultantsSEO CompanySEO Contract StaffingYouTube SEO ServicesShopify SEO ServicesAmazon SEO ServicesSEO Consulting IndiaWeb Development & Design ServicesWordPress SEO ServicesWordPress Development ServicesWooCommerce Development ServicesWix Development ServicesWebflow Development ServicesShopify Development ServicesMagento Development ServicesWebsite Design ServicesWebsite Development ServicesWebsite Redesign ServicesWebsite Maintenance ServicesWebsite Speed Optimization ServicesCase StudiesEcommerce Case StudiesBFSI Case StudiesCRO Case StudiesFashion SEO Case StudiesHealthcare SEO Case StudiesArts Entertainment Case Studies SEO Case Studies B2B SEO Case Studies ASO Case Studies Edtech Case StudiesAutomobile Case StudiesFantasy... - Published: 2022-02-07 - Modified: 2024-02-23 - URL: https://www.infidigit.com/cult-fit-case-study/ Home > Case Study > Health Care SEO Case Studies > cult. fit Non-Brand Case Study Infidigit boosts cult. fit’s non-brand clicks by 223% through SEO in just 9 months The Client Cult. fit is an Indian brand that has taken the fitness industry by storm. It is a one-stop-shop for fitness enthusiasts, offering a wide range of services that include workout sessions, yoga classes, meditation programs, and healthy meal plans. Cult. fit's unique approach to fitness combines the latest technology with experienced trainers to offer personalized workout plans and fitness tracking. It has rapidly grown in popularity, with over 200 centers across 25 cities in India. Cult. fit's innovative business model has also led to collaborations with top Indian celebrities, making it one of the most sought-after fitness brands in the country. The Objective In order to establish a strong organic presence, Cult. fit set the following goals:Increase in Organic ClicksImprovement in RankingImprovement in Fitness CategoryImprovement of SEO HealthIncrement in Keyword Coverage The Challenge While striving towards these targets, we faced a range of challenges:Location handlingIssue of hidden contentCrawablity issues across the websiteLack of keyword rich content across the websiteLack of relevant information about the servicesIncorrect implementation of schema markupUnder optimized title tags & meta descriptionsMissing breadcrumbs & internal links at large The Solution Optimizing Title & Meta Description Initially, cult. fit website had a template-based title and meta description without proper target keywords. To tackle this, the Infidigit team created unique title and meta descriptions for approximately 2800... - Published: 2022-01-27 - Modified: 2023-03-18 - URL: https://www.infidigit.com/how-icici-prulife-reduced-organic-cost-per-lead-by-5x-in-retirement-category/ ICICI Prulife Case Study (Retirement Category) How ICICI Prulife Reduced Organic Cost Per Lead By 5x Get in Touch About ICICI Prulife ICICI Prudential Life Insurance has consistently been amongst the top-most companies in the Indian life insurance sector for several years now. What was ICICI Prulife looking for? With the growing demand for Retirement & Annuity Plans, ICICI Prulife wanted to improve organic visibility and reduce cost per lead. With this objective in mind, Infidigit’s team of SEO experts put forward its helping hand in achieving noticeable numbers. What Infidigit Provided them? 0 % Improvement in Organic Keywords Content gap analysis and deployment of contextual links helped ICICI to increase the keyword rankings 0 % Improvement in 2nd to 5th Keyword Ranking The SEO campaign resulted in a rise in the rankings and increased the website visits for several keywords. 0 % Improvement in 6th to 10th Keyword Ranking Category specific keyword research and on page implementation helped to improve the keyword rankings in the respective rank bracket. 0 % Increase in Organic Clicks Relevant schemas were added to the pages, which helped us to improve the CTR and overall clicks for ICICI 0 % Increase in Organic Sessions With extensive technical, on-page and off page SEO implementation on the pages, Infidigit was able to increase its organic sessions. 0 % Increase in Organic Leads Our strategies were complemented with timely technical implementations. This was one of the driving factors that contributed to the increase in leads. 0 %... - Published: 2022-01-25 - Modified: 2022-07-21 - URL: https://www.infidigit.com/us/dallas-seo/ Dallas SEO Attract Website Traffic and Rank Higher with SEO Company in Dallas Get in Touch Home > Digital Marketing Services > Dallas SEO Attract Website Traffic and Rank Higher with SEO Company in Dallas Dallas has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting on the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read More With competitions growing at an exponential speed, businesses are now in a battle with their competitors to grab the target audience’s attention. SEO plays a big role in this, as it is what makes your website rank high and attracts more customers and leads. Dallas SEO services are important in this climate because they can not only help businesses get to the top but also stay there. Having an experienced SEO company in Dallas like Infidigit assisting you comes with loads of benefits. Let us tell you exactly how it can benefit your business and can take you to new heights. Make Your Website Rank Higher On Google You are just one step away from ranking your website higher on Google! Different types of SEO Services Enterprise SEO Grow your enterprise website through our enterprise SEO services E- Commerce SEO Increase your eCommerce website traffic & sales through our eCommerce SEO services SEO Audit Get an in-depth technical SEO audit report through our SEO audit services Local SEO Increase local traffic... - Published: 2022-01-25 - Modified: 2023-03-06 - URL: https://www.infidigit.com/us/chicago-seo/ Chicago SEO Attract Website Traffic and Rank Higher with SEO Company in Chicago Get in Touch Home > Digital Marketing Services > Chicago SEO Attract Website Traffic and Rank Higher with SEO Company in Chicago Chicago has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting on the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read More With competitions growing at an exponential speed, businesses are now in a battle with their competitors to grab the target audience’s attention. SEO plays a big role in this, as it is what makes your website rank high and attracts more customers and leads. Chicago SEO services are important in this climate because they can not only help businesses get to the top but also stay there. Having an experienced SEO company in Chicago like Infidigit assisting you comes with loads of benefits. Let us tell you exactly how it can benefit your business and can take you to new heights. Make Your Website Rank Higher On Google You are just one step away from ranking your website higher on Google! Why are SEO Marketing Services Essential to Boost Business Growth? Search engine optimization, or SEO, is the practice of developing and curating your website and Web page content in a way that increases your brand’s visibility and generates more organic reach. The process is continuous and requires a brand to... - Published: 2022-01-13 - Modified: 2024-06-05 - URL: https://www.infidigit.com/careers/influencer-marketing-trainee/ Influencer Marketing Trainee : We are looking for an individual with excellent verbal, written and communication skills for the position of Influencer Marketing Trainee. A good team player with a positive attitude with the ability to meet deadlines. Proactive with a can-do attitude, full of great ideas and ability to get stuff done autonomously. Individual must have a creative eye with attention to detail. The Digital Outreach Executive will work with the team to contact and build relationships with online influencers and develop outreach campaigns. Responsibilities : Contacts and builds a relationship with online influencersMaintain a database of influencers and external contactsExecute collaborations with relevant influential bloggersDevelops an understanding of customer’s business, brand and voiceCommunicate effectively with internal and external contactsCoordinate and work with external contacts and influencers to ensure good quality content and outreachAssists in the planning and strategizing outreach activitiesStays current on digitalmarketing best practices, techniques and ability to understand search-marketing industry related trends and emerging technologies Skills / Experience : Excellent verbal, written and digital communication skills. A strong ability to juggle tasks, prioritise and manage time effectivelyHaving time management and organisation skills. Familiarity with on-page and off-page search engine optimization techniques and best practices. Salary : Not a constrain for the right talent. Apply Now: document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1368049358"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1368049358"), turnstile. render("#cf-turnstile-cf7-1368049358", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1368049358')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1368049358');},1000)}})})}); - Published: 2022-01-11 - Modified: 2022-07-21 - URL: https://www.infidigit.com/us/newyork-seo/ New York SEO Attract Website Traffic and Rank Higher with SEO Company in New York Get in Touch Home > Digital Marketing Services > New York SEO Attract Website Traffic and Rank Higher with SEO Company in New York New York has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting on the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read More With competitions growing at an exponential speed, businesses are now in a battle with their competitors to grab the target audience’s attention. SEO plays a big role in this, as it is what makes your website rank high and attracts more customers and leads. New York SEO services are important in this climate because they can not only help businesses get to the top but also stay there. Having an experienced SEO company in New York like Infidigit assisting you comes with loads of benefits. Let us tell you exactly how it can benefit your business and can take you to new heights. Make Your Website Rank Higher On Google You are just one step away from ranking your website higher on Google! Why invest in SEO for your New York Business? The search for good SEO services in New York has seen a huge surge because of the importance of SEO. Any business would want their website to be the first to appear on search... - Published: 2022-01-07 - Modified: 2025-08-05 - URL: https://www.infidigit.com/cult-fit-domain-migration-case-study/ Home > Case Study > Healthcare SEO Case Studies > Cult fit Domain Migration Case Study Cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration The Client cult. fit (formerly known as cure. fit) is a health and fitness brand that provides a holistic fitness experience to consumers through online and offline channels. This includes workouts, mental wellness, healthcare, nutrition and medical care. It was one of the first in the country to offer e-fitness or tele-fitness services that took the internet world by storm amidst the COVID-19 pandemic. Furthermore, it operates the cult. fit chain of gyms in 130+ locations. As of today, cult. fit holds a prominent position in the fitness industry. In FY22, the brand managed to grow its revenue by more than 34% to Rs 216 crore. The Objective Since cult. fit intended to be the sole destination that popped into the minds of people who wanted to enter into the health and fitness space, rebranding was a major consideration. Pre-migration, cure. fit already ran its fitness centres across India under the cult. fit moniker, and its rebranding was an effort to bring all their fitness products under one brand name and reach out to more users. This would mean the website would have to undergo a domain migration. The new name was made effective from 11 May 21, across all channels. The Challenge There are plenty of challenges one can encounter when moving to a new domain. All kinds of domain migrations... - Published: 2022-01-05 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/vp-marketing-business-development/ AVP/VP of Marketing anda Business Development : Responsibilities: Develop key growth marketing and sales strategies, tactics and action plans. Successful execution of these strategies will be required to achieve financial targets. It would also include achieving annual targets, building relationships and understanding customer trends. Identifying revenue opportunities through research and prospecting new clients (Primarily in India, USA, Europe). Using contacts in the industry, understanding their needs for Digital – SEO, ASO, PPC & CRO. Introducing Infidigit passionately to potential clients, setting up and attending meetings (Mostly online) to pitch for new business. Collaborating with CXO’s and Marketing teams to procure new business contracts. Achieving/Surpassing targets and projections while providing regular reports to the management team. Skills / Experience : A leader who can lead and motivate the Business and Marketing team to achieve organizational goals. An enthusiastic person with 10+ years of digital experience in Business Development and Marketing roles. A target-driven individual with a proven record of nurturing and closing prospective clients. A confident self-starter who is pro-active, responsible, friendly and can work both independently and closely with the team. An instinctive negotiator with a can-do attitude who can work well with clients offering innovation and confidence in our services. Strong analytical skills to measure activity and drive performance. Effective negotiation and communication skills. Client-focused approach partnered with strong relationship-building skills. Business acumen and market insight Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2021-12-31 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/vp-seo-digital/ VP – SEO & Digital Growth : The incumbent should have experience & exposure in the Digital Marketing & overall SEO operations. A people person who is expected to manage & handle the expectation of the organisation & its employees. The incumbent should have experience in creating, managing and leading a team of SEO professionals. There is an existing vertical of ~100 team members managed by existing leaders. The new leader (incumbent) will be responsible for the growth and management of the new vertical. S/He will report directly to the Founder and MD. Responsibilities : Responsible for the overall deliverables as per agreements with clients. Responsible for the overall Operations & Management his/her vertical. Need to ensure that the project is meeting all the timelines & the expected targets. Contact point for all escalation / strategic communication with clients & external StakeholdersTo ensure the client retention rate is met YoY. Do regular reviews to ensure all the projects and functions are operating as desired. Recruit the right talent for the department as well as the organisationOptimal training and empowerment to employees to drive deliveriesUnderstanding abouts clients’ business, agreements & deliverablesCommunicate project development, timelines, and results. Responsible for functional strategiesAccountable for Digital/SEO Strategies/Road Map for clientsReview Monthly Plan of ActionEqual and just distribution & allocation of workTeam MentoringKeep in touch With clients for strategies & updatesWith Team on Strategy / Project Development/ Updates Skills / Experience : Bachelor’s degree. PG/MBA in operations is desired10+ years of experience in SEO, Operations and... - Published: 2021-12-29 - Modified: 2024-05-14 - URL: https://www.infidigit.com/spinny-case-study/ Home > Case Study > Automobile SEO Case Studies > Spinny Non-Brand Clicks Case Study Spinny Increased Non-Brand Clicks By 519% Via SEO/ Spinny SEO Case Study The Client Founded in 2015, Spinny is a full-stack used car retailing platform that aims to bring about transparency and convenience in buying and selling pre-owned cars. As a testimony of Spinny's commitment to transparency and quality, every vehicle on their platform comes with a 200-point inspection checklist, 5-day money-back guarantee, and 1-year after-sales warranty. Spinny has about 36 car hubs operating across 22 cities in India. Last year, Indian cricket legend Sachin Tendulkar partnered with Spinny as a strategic investor and a lead brand ambassador. Sports icon, PV Sindhu, a believer & customer of Spinny, is also a part of a series of marketing initiatives focused on realising the aspirations of a billion car dreams. The Objective Increase non-brand clicks by 100% Increase organic sessions by 100% Increase the number of keywords rank in the 1st position The Challenge Spinny operates in a very competitive space. With that said, their aim to stand out against other competitors and bring something new to the table required strategic planning. This plan included a direction to improve on-site authority, ranking for some of the niche-specific keywords and optimizing their current site to attract a greater number of customers. The Solution Infidigit offered an all-round SEO strategy, the consisted of the following solutions: Crawling Optimisation The JavaScript code implemented on the Spinny website had pretty significant... - Published: 2021-12-28 - Modified: 2024-02-23 - URL: https://www.infidigit.com/socially-powerful-case-study/ Home > Case Study > B2B SEO Case Studies > Socially Powerful Session & Leads Case Study Socially Powerful’s Sessions Increases by 5818. 20% & Leads by 602% via SEO The Client Socially Powerful is a UK-based B2B influencer marketing agency that aids clients in creating a positive brand image on social media platforms. Their strategy aims to build promotional influencer marketing and advertising campaigns to attract the right audience and increase the ROI for its clients. As per the latest statistics, the company's annual revenue is approximately $5 Million. The Objective With such a lucrative selling point in place, Socially Powerful realized that it needed to expand its brand presence globally. Thus, came the need to focus operations beyond the UK and include regions like the USA, Europe, Australia, China & the Middle East. Their primary objectives were to Increase website traffic. Achieve growth in leads via organic channels. Improve new users via organic channels. The Challenge Following were some of the challenges faced while implementing strategies for Socially Powerful:Duplicate content issueMissing site architecture and URL structureDrop in trend of social media related topics that led to drop in overall organic sessions The Solution Once all the objectives were clearly defined, Infidigit created a campaign that featured the following points:Multi-Geo TargetingTechnical ImplementationOn-Page SEO OptimizationMicro-Site DevelopmentContent Gap AnalysisCreation of a Knowledge Hub to Attract New UsersContextual LinkingFAQ Schema Implementation Multi-Geo Targeting Infidigit helped develop region-specific folders essential to facilitating a global reach. Technical Implementation Within three months, Hreflang was implemented... - Published: 2021-12-25 - Modified: 2023-04-28 - URL: https://www.infidigit.com/news/ Digital Marketing News Get the latest digital marketing news exclusively from Infidigit Categories Search News Google Algorithm News Social Media News Youtube News You'll know it first, we promise. Subscribe now to our news series and stay up-to-date on all the latest happenings in the world of digital marketing Subscribe Digital Marketing is a branch of marketing that is carried out on online platforms. The ever-growing prominence of the internet and digital platforms has solidified the importance of digital marketing since the past two decades. Now that we know what is digital marketing and its importance, let’s take a look at its various benefits. Digital marketing latest updates, in today’s digital climate, have become one of the most important assets for any business. SEO trends, influencer marketing, programmatic advertising, and much more have become vital for businesses to improve their positions in the marketplace. That is where Infidigit steps in to bridge the gap between these essential services and the businesses who need it. Infidigit uses a multitude of marketing tools such as PPC and technical SEO to ensure that businesses are able to achieve sales growth, brand awareness and customer satisfaction systematically. The end goal is to enhance customer engagement by a considerable margin. By being in sync with all the digital marketing news, trends, marketing methods, and other essential information, Infidigit has an established foothold over the marketplace to ensure that businesses are not just aware of, but are the part of the latest digital marketing news. - Published: 2021-12-23 - Modified: 2026-06-05 - URL: https://www.infidigit.com/industries/seo-for-fashion-ecommerce/ AI - Driven Growth Solutions Fashion SEO Services for Enhanced Brand Visibility Boost your fashion brand’s visibility with expert SEO strategies that drive traffic and increase sales. Stand out in a competitive market. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Industry > Fashion SEO Services Clients We are the trusted partners for brands to achieve organic success KNOW ABOUT Fashion E-commerce What is Fashion E-Commerce SEO? Fashion E-Commerce SEO refers to the process of optimizing fashion online stores to improve their visibility on search engines, increase organic traffic, and ultimately drive conversions. In the competitive fashion industry, it's crucial for brands to ensure that their e-commerce websites are optimized for both search engines and users. SEO for fashion e-commerce is about improving your store's search engine rankings so that potential customers can easily find your fashion products when they search for terms like "fashion SEO services", "SEO services for fashion industry", or "fashion eCommerce SEO". A well-optimized fashion e-commerce website not only boosts visibility but also creates a seamless shopping experience that encourages purchases. Key components of Fashion E-Commerce SEO include:Keyword Optimization: Identifying and targeting relevant keywords, such as "fashion SEO services", "SEO services for fashion company", and "SEO agencies for fashion e-commerce" to reach your target audience. Product Page Optimization: Creating detailed product descriptions, optimized images, and proper use of meta tags to ensure that each product page ranks well on search engines.... - Published: 2021-12-23 - Modified: 2026-03-25 - URL: https://www.infidigit.com/industries/seo-for-b2c/ AI - Driven Growth Solutions SEO for B2C Engage & Convert Your Ideal Customers Enhance visibility and customer engagement with SEO solutions designed for B2C brands. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Industries > SEO For B2C CLients We are the trusted partners for brands to achieve organic success View All Clients KNOW ABOUT B2C SEO What is B2C SEO Services B2C SEO is the secret sauce that helps businesses like yours attract the perfect customers online. It’s all about using a mix of onsite and offsite strategies to boost your visibility on search engines and connect with your target audience. From crafting engaging content to building strategic links, B2C SEO is your ticket to dominating the SERPs and growing your customer base. Let’s dive in and explore how you can harness the power of B2C SEO to take your business to new heights! Understanding B2C SEO for Consumer Focused BrandsFor B2C companies focusing on individual consumers, it’s vital to provide organic and relevant information. Effective SEO allows these businesses to expand their reach by improving their rankings on search engine results pages (SERPs). Notably, 75% of searchers never go beyond the first page of results (Blacksheep creative). This increased visibility significantly enhances the chances of attracting leads and converting ideal customers into loyal clients. Importance of SEO For B2C IndustryIn today’s digital landscape, SEO is crucial for B2C companies aiming to connect... - Published: 2021-12-23 - Modified: 2026-03-25 - URL: https://www.infidigit.com/industries/seo-for-automotive/ AI - Driven Growth Solutions SEO for Automotive Industry to Boost Online Presence Boost your automotive business with SEO to drive traffic, improve rankings, and convert visitors into customers. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Industry > SEO for Automotive Clients We are the trusted partners for brands to achieve organic success KNOW ABOUT Industry What is Automotive SEO? Automotive SEO is the process of optimizing a website in the automotive industry to improve its ranking and visibility in search engine results. By focusing on specific, high-traffic keywords, improving website structure, and creating engaging content, automotive SEO services help your business rank higher when potential customers search for related products and services. This specialized form of SEO for the automotive industry targets key pages such as service offerings, product listings, and even blogs, ensuring they attract organic traffic. At its core, automotive SEO involves:Keyword Optimization: Researching and targeting automotive-specific terms your audience uses to search for products or services. Product & Service Page Optimization: Enhancing product and service descriptions, titles, meta tags, and images to align with search intent. Technical SEO: Improving site performance, mobile responsiveness, and ensuring proper indexing to enhance the user experience. Content Creation: Developing valuable content like blog posts, FAQs, and guides that resonate with your target audience. Link Building: Securing high-quality backlinks to increase your site’s domain authority and rankings. Partnering with a trusted automotive SEO company means... - Published: 2021-12-21 - Modified: 2026-06-17 - URL: https://www.infidigit.com/ed-tech-penalty-recovery-case-study/ Home > Case Study > EdTech SEO Case Studies > Ed-Tech Penalty Recovery Case Study How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty Imposed in 2020 The Client The company is one of the top brands in the Ed-tech industry in India. It offers online tutoring and educational content for aspiring students. It caters to more than 35 million active users and students on a monthly basis and was one of the pioneers in offering live online classes in 2014. The Objective This company got a manual penalty because of unnatural links pointing to their website in late 2020 and was looking to remove the penalty imposed by Google at the earliest. They did everything to lose unnatural links and submitted for reconsideration, which Google did not entertain. With the issues persisting, they decided to partner with Infidigit to remove the manual penalty which was negatively impacting their domain authority. The Challenge Manual penalties are the most consequential Google penalties and demand impeccable efforts towards recovery. These penalties can be categorized into 3 parts as those specific to Google Discover, exclusive to Google news, and others that are common to both News and Discover. The Solution Manual or automated, when Google penalty hits the site, there is a significant loss of traffic and revenue for the business. Therefore, it is important to prioritize the penalty recovery process. Here are few steps we followed to get around the penalty:Identified Toxic BacklinkCollected and Contacted Webmaster Contact DetailsReviewed Private... - Published: 2021-12-07 - Modified: 2026-07-03 - URL: https://www.infidigit.com/industries/seo-for-b2b/ Home > Industry > B2B SEO B2B SEO Agency In India: Boost Your Business Growth Reach high-intent buyers, shorten sales cycles, and drive sustainable growth with B2B SEO services built for complex buying journeys. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients KNOW ABOUT B2B SEO Understanding the Significance of B2B SEO In B2B markets, buyers do not make purchases after a single search or site visit. They study solutions, shop around, assess risks, and seek stakeholder validation before proceeding. This renders SEO for B2B much more than a visibility strategy - it is a strategic growth channel that can enable companies to establish trust, create qualified demand, and shape purchasing decisions along the buyer journey. An effective presence in SEO means your business will be visible when decision-makers are actively searching for solutions, industry expertise, or potential partners. Organic visibility builds up over time as opposed to paid campaigns, which cease delivering results once budgets are halted, generating a source of high-intent traffic and leads. That is why a lot of organisations invest in professional B2B SEO services to enhance their position in the market and make the growth of the pipeline predictable. An effective B2B SEO strategy is developed based on the realities of business buying behaviour:Complex Sales Funnels: B2B sales deal with multiple stakeholders, longer consideration cycles, and numerous points... - Published: 2021-11-11 - Modified: 2026-06-05 - URL: https://www.infidigit.com/industries/seo-for-travel-website/ AI - Driven Growth Solutions SEO for Travel Websites Inspire & Convert Global Travelers Boost bookings with SEO strategies that attract travel enthusiasts and drive conversions. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Industry > Travel SEO CLients We are the trusted partners for brands to achieve organic success View All Clients KNOW ABOUT B2B SEO Understanding the Significance of B2B SEO Nowadays, travelers are more discerning and thorough in their quest for the perfect holiday experience. They conduct extensive research before making a booking decision. The question is, will your travel agency appear in their search results? Simply having a website is not enough to attract potential customers. To attract visitors to your site and offer valuable information that encourages them to engage with your services, it’s essential to prioritize SEO. The internet is where people research destinations, compare prices, and make their choices, and they rarely venture beyond the first page of search results. To rank on the first page, you can either invest in pay-per-click ads or pursue organic SEO for your travel website. While time-consuming, organic SEO can bring lasting improvements to your site’s search performance, securing a high position on the SERP more effectively and for longer than expensive paid ads. What is Travel SEO? Travel SEO refers to the strategies and techniques used to optimize travel-related websites for search engines. By focusing on relevant keywords, quality content, and... - Published: 2021-11-10 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/sr-executive-digital-marketing/ Sr. Executive – Digital Marketing An ideal Senior Executive-Digital Marketing should be interested in Social Media Marketing, ORM, and email Marketing. The candidate should have exceptional attention to detail and good technical and analytical skills. Apart from the previously mentioned skills, the candidate should have strong analytical skills and formal communication. Responsibilities : Daily Twitter Marketing activities: ORM, Initiating and participating in Twitter conversationsYouTube Optimization: Content ideation, Content Creation, Uploading Videos, Content Research Email Marketing: Create monthly e-mailers. Share ideas for emailers and execute the idea right from the start. Send emailers to the target audiences, Report and measure the activitySocial Content Creation: Ideation, Creation & PostingReportingGoogle AdsLinkedIn AdsYoutube adsB2B Marketing Skills / Experience : 2-3 years of previous experience in B2B Marketing, Social Media, ORM, Email Marketing and Digital Marketing, and Paid Ads. Knowledge about various Social Media platforms. Excellent written and verbal communication skillsAbility to identify and resolve problemsAbility to organize, manage, and prioritize tasksProficient computer skills, including Microsoft Office Suite Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2021-11-10 - Modified: 2024-05-13 - URL: https://www.infidigit.com/careers/senior-business-development-executive/ Senior Executive - Business Development : We are looking for a Senior Business Development executive who would be responsible for meeting sales goals. Duties will include sales presentations and product demonstrations, as well as negotiating contracts with potential clients. In order to be successful in this role, you will need to have a deep understanding of the sales process and dynamics, and also superb interpersonal skills. Previous experience in a sales role in a digital marketing agency is an advantage. Responsibilities : Actively seek out new sales opportunities through networking and social media. Research and qualify the leads. Visiting clients and potential clients to evaluate needs or promote products and services. Giving sales presentations to a range of prospective clients Creating proposals. Preparing and submitting sales contracts for orders. Meeting or exceeding sales goals. Preparing weekly and monthly reports. Coordinating sales efforts with marketing programs. Maintaining client records. Skills / Experience : Bachelor’s degree in business, marketing, or related field. 2 – 3 Years experience in digital marketing sales. International sales experience will be a plus point Excellent written and verbal communication skills. Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers. Experience using computers for a variety of tasks. Competency in Microsoft applications including Word, Excel, and Outlook. Able to work comfortably in a fast-paced environment. Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2021-11-05 - Modified: 2022-07-21 - URL: https://www.infidigit.com/us/boston-seo/ Boston SEO Attract Website Traffic and Rank Higher with SEO Company in Boston Get in Touch Home > Digital Marketing Services > Boston SEO Attract Website Traffic and Rank Higher with SEO Company in Boston Boston has seen a significant boom in eCommerce services in the last few years. With the means of conducting business now majorly shifting on the digital sphere, it is no surprise that businesses are looking to enhance their rankings on search engines. Read More With competitions growing at an exponential speed, businesses are now in a battle with their competitors to grab the target audience’s attention. SEO plays a big role in this, as it is what makes your website rank high and attracts more customers and leads. Boston SEO services are important in this climate because they can not only help businesses get to the top but also stay there. Having an experienced SEO company in Boston like Infidigit assisting you comes with loads of benefits. Let us tell you exactly how it can benefit your business and can take you to new heights. Make Your Website Rank Higher On Google You are just one step away from ranking your website higher on Google! Why invest in SEO for your Boston Business? The search for good SEO services in Boston has seen a huge surge because of the importance of SEO. Any business would want their website to be the first to appear on search results in their domain. SEO ensures that your website... - Published: 2021-11-05 - Modified: 2022-07-21 - URL: https://www.infidigit.com/us/los-angeles-seo/ Los Angeles SEO Attract Website Traffic and Rank Higher with SEO Company in Los Angeles Get in Touch Home > Digital Marketing Services > Los Angeles SEO Attract Website Traffic and Rank Higher with SEO Company in Los Angeles Los Angeles has become a hub for businesses thriving in the digital space for the past decade. With growing competition, consumer attention is far harder to grab than it was just a few years ago. Online businesses in Tinseltown have been pushed to enhance their online presence to keep their position in the market intact. This is where SEO has played a major role in keeping them afloat. Los Angeles SEO has become a primary demand. It is no surprise that each business is trying to outshine their competitors’ SEO strategies to rank higher than them on search engines. Read More This has created an imminent need for businesses to get in touch with SEO experts to carry the weight of tackling their website optimization to rank high in their domains. Having an experienced and result-driven SEO agency like Infidigit to generate, analyze, and implement SEO strategies has become the need of the hour. So, what makes Infidigit the perfect choice to elevate your website’s SEO and rankings to a whole new level? Let us find out. Make Your Website Rank Higher On Google You are just one step away from ranking your website higher on Google! How can Infidigit Help to Rank Your Website Higher? Boosts Visibility Infidigit ensures that... - Published: 2021-10-19 - Modified: 2025-11-06 - URL: https://www.infidigit.com/fashion-seo-case-studies/ Fashion SEO Case Studies Discover how we transform fashion eCommerce businesses with tailored SEO and CRO strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-3793196366"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-3793196366"), turnstile. render("#cf-turnstile-cf7-3793196366", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-3793196366')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-3793196366');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category... - Published: 2021-10-19 - Modified: 2025-11-06 - URL: https://www.infidigit.com/healthcare-seo-case-studies/ Healthcare SEO Case Studies Explore how we drive digital success for healthcare providers with targeted strategies and solutions. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1826899405"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1826899405"), turnstile. render("#cf-turnstile-cf7-1826899405", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1826899405')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1826899405');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care... - Published: 2021-10-19 - Modified: 2023-03-22 - URL: https://www.infidigit.com/gaming-seo-case-studies/ Gaming SEO Case Studies We’re proud to share one Gaming SEO case study for the brand we worked with. We are an agency driven by data which adds significant value along with our search marketing expertise. Dream 11 Case Study How Infidigit helped Dream11 to optimize user acquisition cost by 84% in IPL 2019 Read More - Published: 2021-10-19 - Modified: 2023-03-15 - URL: https://www.infidigit.com/travel-industry-seo-case-studies/ Travel Industries SEO Case Studies We are an agency driven by data which adds significant value along with our search marketing expertise. This has enabled us in assuring results that have exceeded the expectations of our clients. ixigo SEO Case Study How ixigo Increased Rank #1 Keywords By 133% Via SEO Read More - Published: 2021-10-19 - Modified: 2025-11-06 - URL: https://www.infidigit.com/b2b-seo-case-studies/ B2B SEO Case Studies See how we enable B2B businesses to connect with their target audience and achieve measurable results. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1925135609"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1925135609"), turnstile. render("#cf-turnstile-cf7-1925135609", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1925135609')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1925135609');},1000)}})})}); Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Awards Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOYouTube SEO (Coming soon)Link Building (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICI IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For... - Published: 2021-09-02 - Modified: 2026-06-30 - URL: https://www.infidigit.com/seo-case-studies/ SEO Case Studies That Turn Search Into Revenue Discover how our expert SEO solutions elevated rankings, visibility, and organic traffic for various brands. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a... - Published: 2021-08-31 - Modified: 2024-02-22 - URL: https://www.infidigit.com/dun-and-bradstreet-seo-case-study/ Home > Case Study > B2B SEO Case Studies > Dun & Bradstreet Case Study Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO https://www. youtube. com/watch? v=ZY3KKByIGZU The Client Dun & Bradstreet Information Services India Pvt Ltd. is a leading hub of commercial data and insights that enables businesses to make important decisions regarding their partnerships. The company’s solutions are aimed at providing answers whether a company is credible or not in order to decide who to do business with, find leads or search for new business opportunities. More than 100,000 companies rely on Dun & Bradstreet to provide the insight they need to help build profitable, quality business relationships with their customers, suppliers, and business partners. The Objective Dun and Bradstreet were struggling to increase their sessions and user base via organic channels; a goal they were aiming at for the past 2 years. With numerous companies trying to promote the same services, they were finding it difficult to stand out from the competitors. Their major objectives included:Increase in Organic Sessions by 100% within 12 months of engagementIncrease in Organic Users & New Users by 100% within 12 months of engagementIncrease in Clicks by 100% within 12 months of engagement The Challenge One of the major challenges the brand faced was to have a technically optimized website for users and search engines. In addition to that, there were two major obstacles hampering the website growth. Content was minimal and un-optimizedThe headers were not specified for the pages... - Published: 2021-08-27 - Modified: 2025-08-14 - URL: https://www.infidigit.com/myntra-clothing-and-footwear-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra Clothing & Footwear Case Study How Myntra Increased Its Sessions For Clothing & Footwear By 80% Via SEO The Client Myntra is a popular Indian fashion brand that has made a name for itself in the e-commerce space. The brand is known for offering a wide range of clothing, footwear, and accessories for men, women, and children. Myntra is also known for its association with Walmart, which acquired a majority stake in the brand in 2018. The brand has also launched several successful private labels and collaborated with over 3,000 brands, making it one of the largest e-commerce platforms in India. With a team full of talented professionals and a go-getter attitude, Infidigit is exactly the kind of SEO agency we were looking to collaborate with. With an incredibly talented team in place, Infidigit helped us make some crucial changes to our website and SEO strategies. As a result of which, we have been able to maintain the top position for many of the high volume keywords and were able to improve the ranking on many other traffic-driving keywords. If I have to sum up my review in one line, then I would say, Infidigit is a team with committed people that deliver real results and we at Myntra are happy to be associated with Infidigit. Pinaki Chakraborty Sr. Manager – Digital Marketing at Myntra The Objective Myntra targeted to increase organic performance specifically in the Clothing and Footwear... - Published: 2021-08-10 - Modified: 2024-09-17 - URL: https://www.infidigit.com/seo-speaker/ Most trusted Digital Gowth Consultant SEO Speaker - Kaushal Thakkar Our team travels the world, giving talks, and conducting interactive workshops on: SEO, marketing and growth hacking. We’re perfectly comfortable on stage, or connecting via virtually. The numbers speak Kaushal drives on the road to growth with data, strategies and structure. 23+ Years of Experience 500K+ People Impacted $1bn+ Revenue driven for brands About Kaushal Thakkar Kaushal has been working within the SEO & Digital Marketing industry since 2001. He has developed award-winning search campaigns for various B2B and B2C brands based in India, UK, South Africa and other countries. Only a few digital marketing speakers in India have the privilege of speaking from a place of experience; of having run several brands and thousands of experiments to bring out perennial, category-agnostic, and fundamental insights in digital marketing and SEO. As one of the leading authorities on the subject matter, Kaushal Thakkar speaks with expertise backed by experience spanning close to two decades in data-driven SEO, digital marketing, analytics, and e-commerce SEO. Kaushal continues to diversify his vision for digital marketing in India, promoting a growth hacking approach in SEO and beyond. When not accelerating growth stories, Kaushal hosts The Growth Genius Podcast, where digital marketing experts discuss and decode success stories as well as trends online. Featured Talks Notable Speaking engagements by Kaushal He shares his insights across various platforms such as the ones listed below, helping shape the industry’s future. Conference Keynote Speaker 202320212020201820162014 - Published: 2021-07-30 - Modified: 2025-08-14 - URL: https://www.infidigit.com/traya-case-study/ Home > Case Study > Healthcare SEO Case Studies > Traya Case Study How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO The Client Founded in 2019, Traya is an e-commerce website that provides expert hair care solutions for all the problems related to hair and scalp. It further provides online consultation and customized nutrition guidance to help consumers solve their hair issues with science-backed facts and solutions. The healthtech startup recently mops up $2. 2M in a pre-series funding round. We were looking to partner with a team that could help optimise our website as per the current SEO trends. Our search ended with Infidigit, whose data-backed approach proved to be key in our website’s growing visibility; an increase in organic sessions and page ranking on SERPs in mere eight months is one of the notable highlights. Needless to say, the results surpassed our expectations. Altaf Saiyed Founder of Traya The Objective The primary objective of this campaign for Traya was to help it increase its revenue. Alongside that, there were two more goals which were:Increase organic users by 500% in twelve monthsIncrease organic sessions by 500% in twelve months The Challenge Traya’s webpages were not compliant with Google’s algorithms, which is why the website health of the brand was not up to the mark. This was a major challenge in itself. Poor technical health issues such as duplication of product listing pages, lack of structured data, poor website navigation and poor blog layout had to be... - Published: 2021-06-30 - Modified: 2024-02-26 - URL: https://www.infidigit.com/infidigit-blog-case-study/ Home > Case Study > B2B SEO Case Studies > Infidigit Blogs Case Study Infidigit's Organic Sessions Increased By 2472% In 12 Months The Client Infidigit is an SMX award-winning organic search growth platform that specializes in driving organic growth online businesses. Their team of SEO experts leverages data-driven strategies and cutting-edge technology to deliver impactful results for their clients. They have helped numerous clients across various industries and locations to achieve top search engine rankings and increase their online visibility. The Objective With the use of SEO, we wanted to increase below-mentioned metrics within one and a half year via blog section :Increase in Organic Sessions by 1500%Increase in Organic Users by 1500%Increase in Organic New Users 2000%Increase Keywords in Top 5 Rankings by 200% The Challenge Infidigit’s blog has a limited number of posts, meaning that there were only a few articles available for visitors to read. Additionally, the posts on the blog were not optimized, which means that they were not structured or formatted in a way that would make them easy to read and understand. Furthermore, the UI (user interface) and UX (user experience) of the website were not designed or developed properly. This means that the website did not have a user-friendly layout, and visitors may have had difficulty navigating the site or finding the information they were looking for. The lack of proper UI/UX can be a significant barrier for users, as it can lead to frustration and a negative impression of the company.... - Published: 2021-06-30 - Modified: 2024-09-04 - URL: https://www.infidigit.com/infidigit-leads-case-study/ Home > Case Study > B2B SEO Case Studies > Infidigit Leads Case Study How Infidigit Increased Its Organic Leads By 4900% Via SEO The Client Infidigit is an Organic Digital Growth Platform that specializes in the search marketing strategies through organic channels. The platform focuses on driving traffic, increasing revenue, reducing cost of user acquisition, increasing conversions for highly competitive industries. The Objective Increase Leads via Organic channel (less than 5 to more than 30 per month)Increase Organic Traffic from 1k to 10k Become Market Leader in eCommerce SEO and other Categories The Challenge In May 2019, Infidigit’s prospective clients started mentioning that the website was not ranking for crucial keywords on SERPs such as ‘SEO agency’, despite being an SEO company. That was when we decided to focus our efforts on this long-cherished goal. Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions The Solution A multi-faceted strategy was formulated to maximize the reach amongst the defined target audiences. The strategy included four aspects which were : Website Revamp The complete website was revamped based on the best SEO practices, which includes optimizing navigation for the user as well as Google botsThe page score improved in the revamped website by reducing the page load time and installing... - Published: 2021-06-28 - Modified: 2024-10-22 - URL: https://www.infidigit.com/history/ Home > HistoryHistory Our Story At Infidigit, we’ve come a long way since our inception in 2017. Let’s take a trip down memory lane and explore our exciting journey! Discover how Infidigit became a leading player in the field. International award winners 150+ tech SEO experts Proven success stories Get Proposal May 2013The NeedAt Myntra, Kaushal tried to identify a growth-focused Indian SEO agency with expertise in technical and eCommerce SEO to drive the required sessions and revenue. October 2013The IdeaAfter six months of evaluating various companies in India, the USA, and Europe, the work was outsourced to an agency in the USA. The idea to start a growth-focused SEO agency in India germinated. March 2018Company Incorporated in March 2018. Infidigit – A company focused on SEO in India was Incorporated with Myntra as the 1st client. June 2018Zivame & Dream11 OnboardedReceived SEO mandate: Zivame for increasing non-brand sessions, Dream11 for reducing customer acquisition cost. October 2018Kiran Washindkar Steps inKiran Washindkar joins Infidigit. He had driven SEO for brands like Housing, Quikr etc. November 2018ICICI Prudential OnboardedReceived SEO mandate from ICICI Prudential Life Insurance to enhance market shareMarch 2019First South African ClientInfidigit onboarded its first e-commerce client from South Africa - SuperbalistAnnual HighlightsIn FY18-19Infidigit onboarded six more Indian clients with a team size of 35 employees. Achieved revenue of 385 Thousand USD in FY 2018-19 and won 4 awards. May 2019First AcquisitionInfidigit Acqui-hired PPC ChefJune 2019SMX 2019 FinalistInfidigit was the only Indian company to be the finalist in SMX awards... - Published: 2021-06-24 - Modified: 2026-01-30 - URL: https://www.infidigit.com/mobile-seo-services/ AI - Driven Growth Solutions Mobile SEO Services For Ranking and Revenue Growth Transform your online presence into a revenue-generating powerhouse. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Mobile SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges What's Holding Back Your Mobile SEO Growth? "I redesigned my website for mobile, but I'm still not getting traffic. " Even with a mobile-friendly design, your site might not be fully optimised for mobile search. A mobile SEO audit identifies issues like slow load times, poor mobile content, and accessibility errors. Optimising these can increase visibility and drive more targeted mobile traffic through mobile SEO services. "I launched an online store, but sales are low on mobile. " Mobile optimisation is crucial for eCommerce success. If your mobile site isn’t optimised for fast mobile loading, intuitive mobile UX, and mobile-friendly checkout, customers will... - Published: 2021-06-24 - Modified: 2026-06-10 - URL: https://www.infidigit.com/small-business-seo-services/ AI - Driven Growth Solutions Small Business SEO Services That Turn Search Visibility into Sustainable Business Growth Enhance your online visibility, capture high-intent customers, and drive sustainable business growth with strategic SEO services for small businesses. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Small Business SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Small Business SEO Drives Revenue for Your Business Attract Local Customers Connect with local customers looking for local products and business services, and ready to buy. Enhance Online Presence Enhance a digital presence and lead consumers to your business in a sea of search results. Drive Targeted Traffic Use strategic keyword targeting and search intent optimisation to draw in visitors to the website and convert them. Maximise Marketing Budget Efficiency Create long-term growth and limit reliance on costly paid ad campaigns. Build Trust and Credibility Enhance brand credibility with solid organic results, encouraging reviews, and build a reputable online presence. Increase Website Conversions Optimise the user journey and website experience to regularly convert visitors into paying users. Challenges What’s Preventing Your Small Business from Thriving Online? “Our website traffic is too low, and we're not sure why. ” Many underlying SEO issues, such as ineffective targeting of keywords, poor technical optimisation, low topical authority, or unresponsive search results to competitive queries, often cause this low traffic. Many small businesses do not... - Published: 2021-06-22 - Modified: 2024-02-23 - URL: https://www.infidigit.com/pisarto-case-study/ Home > Case Study > Arts & Entertainment SEO Case Studies > Pisarto Organic Sessions Case Study Pisarto’s Organic Sessions Jumps 270% through Effective SEO Strategy The Client For the longest time, paintings and artworks are confined mostly to the four walls of traditional art galleries. Pisarto has taken the digital-first approach and was set up to democratize art. Pisarto can be described as a pure tech-enabled online art gallery and a market disruptor in the art space. Their services bring global art to the doorstep of art lovers making it accessible to one and all. Further, Pisarto is a great platform for emerging artists to showcase their talent. This meeting place of art-lovers and artists make the art-buying process a hassle-free experience. The Objective The primary aim for Pisarto was to boost its organic sessions. Apart from that, it had two more objectives which were:Increase keyword rankingsIncrease new users by 200% The Challenge Below are the major challenges that had to be addressed and worked upon when formulating and implementing strategies for Pisarto. Generating duplicate content in paginated pages. Incorrect product schema. “Page Not Found” error displayed on the pages with no product. Incorrect breadcrumb structure (same product appeared in different categories). The Solution To counter the roadblocks mentioned above, Infidigit created a comprehensive strategy that consisted of the following actionable points:Rich Content FormulationFocus on Technical SEOContextual Linking Rich Content Formulation Content is an important factor in SEO. In this case, Infidigit found out that there was a content... - Published: 2021-06-21 - Modified: 2026-07-03 - URL: https://www.infidigit.com/on-page-seo-services/ Home > Solutions > On-Page SEO On-Page SEO Services: Improve Ranking and Revenue Our on-page SEO services help businesses turn website traffic into revenue through strategic content optimisation, technical improvements, and search-driven user experiences. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients BENEFITS How SEO Drives Revenue Growth for Your Business? Generate Leads Draw high-intent prospects actively seeking your products and services. Increase Sales Convert organic traffic into revenue with strategically optimised user journeys. Higher Organic Rankings Achieve high-ranking search results that bring in regular, qualified traffic of customers. Grow ROI Create long-term organic growth and reduce acquisition costs to generate sustainable returns. Boost Brand Visibility Expand market share and develop trust on all levels of discovery. Improve Engagement Design strong user experiences to drive action, loyalty, and conversions. Challenges On-Page SEO Challenges Costing Your Rankings "My pages are ranking on page two, but never move to page one, no matter what I do. " This tends to be an indication that Google has considered your page as relevant and not the best page to get. The difference is typically due to lower levels of search intent alignment, inadequate topical coverage, ineffective internal linking, low levels of engagement, or weaker authority relative to the other pages. Minor advances hardly shift page-two positions. Rather, the page usually needs a holistic optimisation strategy that enhances... - Published: 2021-06-10 - Modified: 2023-12-29 - URL: https://www.infidigit.com/whitepaper/customer-acquisition-via-seo/ WHITEPAPER SEO: A Proven Tool for Customer Acquisition What's Inside? Explore the profound advantages of SEO and discover strategic approaches to optimize your online presence. This white paper emphasizes the pivotal role of effective SEO techniques in providing businesses with a competitive edge, ultimately leading to an expanded customer base. In the realm of digital businesses, customer acquisition reigns supreme. This white paper prioritizes customer acquisition, shedding light on how SEO can be the driving force behind acquiring new customers. Take a deep dive into a compelling case study where we achieved an impressive 73% growth in new users within a 12-month period for a prominent eCommerce platform. Uncover the transformative potential of SEO in enhancing the efficiency, effectiveness, and simplicity of your customer acquisition strategies. Learn how strategic SEO implementation can not only boost your online visibility but also contribute significantly to the sustainable growth of your customer base. SEO: A proven tool for customer acquisition Fuel your business growth by leveraging the power of SEO. Drive conversions, slash acquisition costs, and achieve organic expansion. Unlock the potential for sustainable success with strategic SEO implementation. Download Now SEO: A proven tool for customer acquisition Fuel your business growth by leveraging the power of SEO. Drive conversions, slash acquisition costs, and achieve organic expansion. Unlock the potential for sustainable success with strategic SEO implementation. Download Now What's Inside? Explore the profound advantages of SEO and discover strategic approaches to optimize your online presence. This white paper emphasizes the pivotal role... - Published: 2021-05-26 - Modified: 2025-08-12 - URL: https://www.infidigit.com/mochi-shoes-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Mochi Shoes Organic Revenue Case Study How Mochi Shoes Increased Its Organic Revenue by 35 Times The Client Mochi Shoes is a popular platform for footwear, offering a wide assortment of handbags, belts, and other accessories across India. With a massive array of walk-in outlets across the country, Mochi Shoes has grown into a brand that is synonymous with fresh designs, and creativity for young Indians offline as well as online. The Objective With the above-mentioned challenges, a divisive strategy was put into place. It consisted of the following objectives:Increase Organic Sessions by 400%Increase Keywords in Top 3 RankingIncrease ROI by 10X Your Brand Deserves Better Revenue Outcomes Join 200+ companies seeing measurable, consistent business growth. Get Free Audit Report The Challenge Transitioning from a brick-and-mortar brand to an online platform, Mochi Shoes has managed to turn challenges into opportunities several times in the past. However, owing to the pandemic, Mochi Shoes had another obstacle to overcome. As offline stores were compelled to shut down following government lockdown protocols, there arose a need to amplify the website’s reach on SERPs and boost online revenue. The Solution There were multiple factors that required intervention to optimise the website for better visibility. Hence, a multi-pronged approach was developed, which included activities such as updating content for the benefit of readers, focusing on internal linking and improving on-page SEO. The campaign intended to optimize the site for not just securing better rankings on... - Published: 2021-05-18 - Modified: 2025-08-12 - URL: https://www.infidigit.com/ixigo-case-study/ Home > Case Study > Travel SEO Case Studies > ixigo Keyword Ranking Case Study Ixigo Increases its #1 Ranking Keywords by 133% via SEO The Client ixigo is an AI-based online travel portal that helps you organize, book, and track your trips efficiently. The online travel portal helps users track real-time ticket pricing and check the availability of flights, trains, and buses. Launched in 2007, the company has raised over $72 million in funding over the period of several months. What we like the most about Infidigit is its in-depth understanding of the best SEO practices and how effectively they communicate solutions. Infidigit’s recommendations were not just Googlebot-friendly but also kept the user experience in mind. This energy and dedication of the team to provide the best solutions made our collaboration worthwhile. Manan BajoriaAVP | Growth, Ixigo The Objective The primary objective was to increase the number of keywords ranking in 1st position for ixigo via SEO in a period of four months. Apart from that, there were two more goals for the brand:Increase non-branded clicks by 10% during the first four months of engagementIncrease organic sessions by 10% during the first four months of engagement Your Clicks Should Lead to Real Growth Unlock the strategies 200+ brands use to drive ROI. Get Free Audit Report The Challenge Given below are some of the challenges Infidigit faced while implementing the above strategies:Discrepancy between desktop and mobile websiteImproper and non-contextual internal linking The Solution To counter these challenges, Infidigit laid... - Published: 2021-04-20 - Modified: 2024-02-23 - URL: https://www.infidigit.com/myntra-seo-new-brands-growth-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra New Brand Clicks Case Study Myntra achieves 114. 97% increase in New Brands Category clicks with Indifigit’s SEO strategy The Client Myntra is a popular Indian fashion brand that has made a name for itself in the e-commerce space. The brand is known for offering a wide range of clothing, footwear, and accessories for men, women, and children. Myntra is also known for its association with Walmart, which acquired a majority stake in the brand in 2018. The brand has also launched several successful private labels and collaborated with over 3,000 brands, making it one of the largest e-commerce platforms in India. The Objective Increase Organic Clicks by 90%. Increase Organic Sessions by 80%Improve in Keywords Ranking for First Position by 30% The Challenge During the Covid pandemic, Infidigit observed a massive dip in search trend and volume on Myntra. To tackle this challenge, Myntra and Infidigit came up with an idea to create new pages related to pricing and new brands. Both the Myntra and Infidigit teams worked on identifying new keywords and subcategories, which helped to increase brand revenue. Additionally, the teams came up with ideas such as EORS, BFF sales, and Diwali sales to increase searches during this period. The Solution Updating Contextual Links Carrying out extensive category specific keywords research helped us in creating new pages for high search volume keywords. Hence, we found an opportunity to optimise landing pages with few on-page elements and... - Published: 2021-04-13 - Modified: 2024-02-23 - URL: https://www.infidigit.com/daas-product-seo-case-study/ Home > Case Study > B2B SEO Case Studies > DAAS Company Growth Case Study Infidigit helped a DAAS company achieve 83% transaction growth via SEO during Pandemic The Client The company which we are referring to is a research platform that enables people to make informed decisions. For this, they have organized information that provides you with a format that is understandable and saves your time. They intend to provide everything about a business in one place. The Objective The objectives of this project are three-fold:Recover drop in sessions due to COVID-19 & increase organic sessions by 70% in 6 monthsIncrease click share by 50%Increase keywords ranking in top 10 on SERP The Solution Technical SEO The website was audited using an extensive audit checklist on different parameters. Based on the audit report a roadmap for technical SEO was defined as per recommendations and their impact. During this process we also resolved issues related to Pagination, URL Structure, Schema, Internal Linking and more. Content Optimisation The site had many issues related to Meta and Header tags. Meta tags and Headers weren’t optimized on millions of pages. Considering the quantum of pages, a formulated approach was desired where Meta tags were optimized using custom script & Header tags were created using a page-level logic. On-page Optimisation During the audit process, we identified that thin content was present across the website. Considering the number of pages, formulated content was needed as manual content creation was time consuming for identified pages. During... - Published: 2021-04-13 - Modified: 2025-08-12 - URL: https://www.infidigit.com/myntra-seo-bff-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra BFF Sale Case Study How Myntra Increased Its BFF Sale By 42. 53% Via SEO The Client Myntra has become the preferred go-to fashion destination heading the e-commerce revolution in India. With a drive to give impetus to the spirit of fashion in every potential customer, Myntra has its vision honed on the future by creating a lasting impression in the present. The company maintains a steady growth trajectory by featuring top domestic and international brands on board while enriching and optimising the customer experience. Myntra's reach extends across 19000 pin codes within India and continues to be favoured by an ever-growing customer base. After re-launching our website in 2016, we wanted to make sure that our SEO strategies were refined as per the current requirements to pull in some great organic traffic and this is how Infidigit stepped in. From conducting a thorough website audits to optimizing individual pages, they were able to optimize the Myntra website with efficiency. As a result of these measures, we were not only ranking on many high traffic keywords but we were also able to achieve the featured snippet position on many keywords. Not just that, Myntra won multiple awards for its SEO strategies, all thanks to team Infidigit’s focused efforts Manik SinglaDeputy Director - Digital Marketing at Myntra The Objective Myntra wished to expand its organic reach further and decided to set the following objectives:Increase Organic Clicks by 35%. Increase Organic... - Published: 2021-04-13 - Modified: 2025-08-14 - URL: https://www.infidigit.com/myntra-seo-personal-care-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra Personal Care Case Study How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO The Client Myntra is India's leading e-commerce platform that caters to all age groups with best-quality collections from reputable brands. Competing with other e-commerce giants, Myntra has out-performed and become India's online capital for the fashion enthusiasts. Kaushal is well-known for designing the SEO architecture of the Myntra website and SEO platforms that made the work of the SEO team quick and easy. In his presence, the SEO visits of the Myntra website had increased significantly. His foresightedness of retaining the Myntra website URLs even when Myntra went app-only was highly appreciated by many senior leaders in the organisation. This helped Myntra to succeed in SEO as soon as the website was made live again in May, 2016. His prowess in technology and product, plus his love for search engine optimisation makes him one of the very few SEO consultants worldwide. Raam NayakarMarketing Strategy at Myntra The Objective With the growing demand for personal care products during the Pandemic, Myntra was aiming to get more Clicks and Sessions for the very same category. Keeping that in mind, Myntra and Infidigit decided on the following objectives for the Personal Care (as compared to the baseline data):Increase Organic Sessions by 65%Improve RankingAcquire new users The Challenge Personal Care was a category where several prominent Indian platforms were already ranking. The oversaturated space posed... - Published: 2021-04-13 - Modified: 2025-08-12 - URL: https://www.infidigit.com/icici-prulife-cro-case-study/ Home > Case Study > BFSI SEO Case Studies > ICICI Prudential Life Case Study ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO The Client ICICI Prudential Life is a leading life insurance corporation in India that offers coverage to protection against uncertainties through various term plans. Established as a joint venture between ICICI Bank and Prudential, ICICI Prudential is engaged in life insurance and asset management business. It has an overall valuation as per the current statistics of ₹ 620 crore. SEO is one of the channels I prefer for customer acquisition. With years of trust between us, we entrusted Infidigit with the responsibility of reducing our organic cost per lead for Retirement and Annuity plans. Thanks to Infidigit, our team generated a multifold increase in organic leads & sessions in one year. Manish Dubey CMO, ICICI Prudential Life Insurance Company Limited The Objective ICICI Prulife already had seen quite a few visitors checking out their website. However, they noticed that there was a scope to improve the conversion rate. Simply put, they had two major objectives:Improve the Conversion RateIncrease the Number of Leads The Challenge ICICI Prudential Life is one of the leading insurance corporations in India; however, the brand faced a big challenge to generate inquiries on their website through organic channels. Despite having thousands of visitors visiting the website organically, the session to conversion ratio was still very low. So, the major challenge was to bridge this gap and receive more inquiries... - Published: 2021-02-15 - Modified: 2024-02-23 - URL: https://www.infidigit.com/abentra-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Abentra Pandemic Case Study How Abentra Overcame The Pandemic With 6x Growth On Category Pages The Client Abentra is a UAE-based online classifieds platform that offers sellers the opportunity to add listings for a wide range of services free of cost. It has a presence across the Middle East and India. The shopper-centric platform helps individuals and businesses buy, sell, rent cars, properties, find employment and much more. The Objective Abentra wished to optimize its platform to better cater to the user intent. This led to the alignment of a few objectives:Improvement in Crawl RateImprovement in Keyword RankingsIncrease in Organic Sessions The Challenge With the arrival of 2020, the pandemic had hit businesses hard globally, and Abentra was no exception. Thus, the dependence on sustainable and rewarding digital mediums became the need of the hour. Abentra needed to increase their presence of Google search since over 92% of the organic searches come via Google. The Solution A user intent study was conducted for thousands of category and page-level keywords. Then, considering the number of pages, we initiated with the category pages, and custom titles and descriptions were written. Along with this, header tags were optimised for several category pages. The Result 6x Increase in organic sessions 2,171 Pages crawled on an average per day from 1000 65 Keywords started ranking in the top 20 positions 1 Award Won Browse Case Studies All Case Studies SEO ASO CRO Ecommerce Fashion Healthcare... - Published: 2020-12-08 - Modified: 2025-05-06 - URL: https://www.infidigit.com/growth-genius/ Unlocking E-Commerce Growth: Strategies from Pankaj Soni, VP Marketing at Spinny S3 E26 2 May 2025 42 mins Transcript Share Pankaj Soni, VP Marketing at Spinny, and Mehul Asher, Sr. VP Revenue at Infidigit, dive deep into the evolving world of e-commerce marketing. From leveraging multimedia campaigns to adapting to the ever-changing digital landscape, these experts share key insights on driving growth in emerging markets like automobiles. Learn how digital platforms, influencers, and customer-focused solutions are reshaping the way brands approach marketing. Don't miss out on these game-changing strategies! How AI is Transforming Marketing: Kotak Life EVP's Bold Predictions! S3 E25 22 January 2025 52 mins Transcript Share On the Growth Genius Podcast, Prasad Pimple, EVP & Head of Digital Business Unit at Kotak Life With Mehul Ashar, Sr. VP of Revenue at Infidigit, hosting this enriching conversation, this episode promises to be an eye-opener for marketers and innovators alike. Unlock the Future of E-commerce: SEO and AI Strategies S3 E24 30 August 2024 44 mins Transcript Share Join Mehul Ashar, Sr. VP of Revenue at Infidigit, and Shishir Kataria, former Marketing Leader at Tata Cliq and Hotstar, as they share invaluable insights on transforming e-commerce strategies using SEO, AI, and influencer marketing. This episode covers a range of topics essential for businesses aiming to thrive in today's competitive digital landscape. Transforming Marketing: The Power of AI, Influencers, and Digital Strategies S3 E23 28 June 2024 52 mins Transcript Share Unlock the secrets of transforming your marketing strategies with the... - Published: 2020-11-27 - Modified: 2025-01-21 - URL: https://www.infidigit.com/seo-company/ Home > Solutions > SEO Company Solutions Data-Driven SEO Company New websites are ranked on search engines, daily. Millions of pieces of content are published every day. Now you know how much work it will take to build your online presence and expand your audience. If you, as a business owner, want to handle everything on your own, your operation will suffer. Finding an SEO company is thus the best option in this case. SEO companies help you with competitor analysis, preparing a digital marketing strategy, creating content, and marketing them to acquire more leads and improve the company's revenue. International award winners Millions of products optimized Proven success stories Get Proposal We are Driven by Results Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Organic Sessions 1. 8 Billion+ #1 Ranking Keyword 40,000+ Awards & Recognition 40+ Clicks 1. 5 Billion+ Clicks 1. 5 Billion+ Users 800 Million+ Leads 2 Million+ Users 800 Million+ Leads 2 Million+ Trusted by Global Brands Accelerate Website Traffic and Rank Higher with SEO Company Infidigit Businesses across the country have shifted a significant chunk of their operations online, and this has created a massive ground for competition amongst companies. Each business is trying to outshine their competitors on the digital domain, and SEO has emerged as the greatest tool to achieve the top ranking on search engines. Read more Finding the right SEO company has become the main trick to achieve this edge for businesses, and Infidigit steps... - Published: 2020-11-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/sr-content-editor/ Senior Content Editor : We are looking for an experienced Sr. Content Editor to join the team. We are looking for an individual who can deliver high-quality content with impeccable grammar, punctuation, spelling, sentence structure and style. Also, the Individual should possess exceptional attention to detail for its intended audience. The candidate must possess exceptional communication skills (written/verbal) and play an active role in problem-solving. Responsibilities : The individual is responsible for strategizing content guidelines and delivery in adherence to brand guidelines as well as the best SEO practices. The individual would also closely work with the team of writers and other leaders from various teams for the timely completion of deliverables. The individual will Produce or copy-edit content for various online outlets such as blogs, websites and social channels. Analyze content for consistency, accuracy, adherence to style and brand standards, and user experience implications. Revises, edits, and proofreads high-quality, creative content as needed. Stays updated on digital marketing best practices and techniques for creating effective and engaging web content. The individual should have the ability to gather information through a relevant questionnaire or ask pertinent questions from various clients. Proofread, re-structure and edit articles. Generate new ideas & strategies around industry-related topics. Skills / Experience : Minimum 3 years of proven work experience as a Content Editor, Web Editor or similar role. Attention to detail. Versatile research skills. Familiarity with SEO and Content Marketing techniques. Ability to organise, manage and prioritize tasksEnthusiasm for learning & writing about new niches.... - Published: 2020-10-23 - Modified: 2026-06-10 - URL: https://www.infidigit.com/professional-seo-services/ AI - Driven Growth Solutions Professional SEO Services to Maximise Business Value Get all the benefits of data-driven professional SEO services that improve search visibility, attract qualified traffic, and increase long-term business growth. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Professional SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Professional Services SEO Drives Revenue Growth for Your Business? Generate Leads Tap into high-intent audiences with SEO techniques that consistently drive qualified business inquiries. Increase Sales Turn organic traffic into paying customers using content optimisation and conversion-oriented SEO campaigns. Higher Organic Rankings Enhance search visibility for competitive keywords and generate a steady stream of search traffic. Grow ROI Optimise marketing returns with long-term SEO strategies that drive sustainable business growth. Boost Brand Visibility Enhance online presence and brand awareness in pertinent search results and customer experience. Improve Engagement Increase user interaction with valuable content, faster experiences, and strategically optimised website journeys. Challenges What's Holding Back Your Organic Growth? "I redesigned my website, but my search rankings haven't improved. " An updated web design does not necessarily increase search rankings. Technical optimisation, good site architecture and keyword mapping as part of the redesign. But, even after that, if you don’t have proper on-page SEO, search engines may not be able to crawl and understand your pages very well. Professional SEO services make sure that every design... - Published: 2020-08-12 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/ppc-executive/ SEM/PPC Executive : As a PPC Specialist, you have to assist with the creation, optimisation and reporting for PPC campaigns as directed by the Marketing Team. Reporting into the Manager they will be responsible for delivering customer-focused, profitable multi-category campaigns to agreed targets. Responsibilities : Manage and optimise existing PPC campaign componentsHelp create PPC strategies including keyword research and analysisImplementation of PPC strategiesCreate performance reports with recommendations for improvementsCoordinating and managing marketing campaigns on Google Ads and Bing Marketing campaignsAccelerate PPC Marketing using analytical and creative skillsMaximize profits by developing and crafting Google- Display Advertisement, planning and deploying PPC campaignsGood analytical skills to gain high-quality score & improve PPC CampaignsTrack and update traffic patterns through PPC or cost per click, as well as Ads ManagementDetermine ROI on search marketing effortsManaging Google-Banner Ads, Paid Search Campaigns, setting up and optimizing Paid Search/PPC campaignsTracking of funds in the account and maintaining conversions Skills / Experience : Bachelor’s degree. 1 to 2 Years of relevant experience into Google Ads and FB AdsThe Applicant should’ve handled campaigns at least 30,000 INR Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2020-08-07 - Modified: 2024-07-05 - URL: https://www.infidigit.com/brand-guidelines/ Home > Solutions > SEO ServicesBrand Guide Brand Guidelines We’re proud to share some of our brand guidelines. We are an agency driven by data which adds significant value along with our search marketing expertise. Our vision and mission is reflected in our brand guidelines too. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo Brand Philosophy Infidigit, Metric which defines a never-ending saga to grow, we believe in setting benchmarks that are always looked up to, this creates an environment where every associated individual can contribute towards every other individual’s developmentBlessed with intent-driven digital marketing professionals’ who possess collective traits of logical and creative advisory, every Infidigit partner partakes in combined aspiration which drives the progress for all. We believe in providing a comprehensive, innovative approach backed with numbers that could hold the podium in this digital world. Our mission statement revolves around challenging the ad-spends needle by producing better results via organic on the internet. Our Vision & Values Our data-first approach has helped build transparency for the results we achieve. A Growth-First approach has made sure that we at Infidigit could never content ourselves with where we are and moving forward is the only option. What we believe in:We believe in facts over everything, a cumulative data analysis approach alongside insights derived through various observations has helped us with driving our consultation decisions. What we strive towards:Our values have helped us build a keen knack for perfection when it comes to producing... - Published: 2020-08-04 - Modified: 2026-06-23 - URL: https://www.infidigit.com/media-coverage/ Media Coverage Home > Solutions > Media Coverage We've been making headlines From major news outlets to niche publications, our brand has been making waves in the media. See for yourself with our curated list of media coverage, showcasing the latest and greatest press features International award winners 150+ tech SEO experts Proven success stories Get Proposal Infidigit Receives Recognition for Transforming Dun & Bradstreet India's Blog into a High-Impact Organic Growth Channel May 2026 Read Now Infidigit's Content Strategy Puts Mochi Shoes Ahead in AI-Driven Search Discovery May 2026 Read Now Disrupting the Norm: Infidigit Earns Double Recognition at ET Brand Disruption Awards 2026 May 2026 Read Now 11-Award Sweep for Infidigit at DoD, e4m RetailEX, and DIGIXX 2026, Defining Industry Leadership May 2026 Read Now Infidigit Appoints Rettwij Hastu as SVP – Revenue Growth to Strengthen AI-Led Expansion April 2026 Read Now How Infidigit Built an AI-Led Revenue Engine for Avataar Skincare March 2026 Read Now Infidigit Expands U. S. Operations to Help Brands Win in the Era of AI-Driven Search March 2026 Read Now Infidigit Wins Five Awards at BW Marketing World: The Next-Gen DigiContent Awards 2025 February 2026 Read Now SEO Excellence Recognized: Infidigit Earns Two Indian Digital Awards for Strategic Growth Campaigns February 2026 Read Now Infidigit Sets New Benchmarks in AI-Led Search and Content Strategy With Wins at the FE BrandWagon Ace Awards 2025 December 2025 Read Now Infidigit Won at ICMA Awards 2025 for High-Performance Content Strategy for Mochi Shoes December 2025 Read... - Published: 2020-07-13 - Modified: 2026-06-12 - URL: https://www.infidigit.com/enterprise-seo-services/ AI - Driven Growth Solutions Enterprise SEO Services for Scalable Organic Growth Delivering enterprise SEO strategies that improve visibility, streamline scalability, and drive sustainable organic business growth. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Enterprise SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Enterprise SEO Drives Revenue Growth for Your Business? Generate Leads Win premium enterprise traffic with strategically optimised organic search presence and content. Increase Sales Leverage conversion-centric enterprise SEO strategies to turn qualified organic traffic into leads and revenue. Higher Organic Rankings Enhance search visibility for competitive, high-value industry keywords in a consistent, sustainable manner. Grow ROI Implement our data-driven enterprise SEO strategy to achieve sustainable organic growth. Boost Brand Visibility Grow enterprise brand presence on search, AI platforms, and competitive digital marketplaces. Improve Engagement Increase user engagement by providing optimised experiences, relevant content, and seamless enterprise site journeys. Challenges What's Stopping Your Enterprise Website from Growing? "We have a large website but rankings are inconsistent across pages. " Enterprise websites often consist of thousands of pages. You won’t be able to sustain SEO efforts. A scalable optimisation framework is the need of the hour. Otherwise, inconsistent content standards, broken internal links, and uneven technical execution follow. They become culprits behind ranking disparities across the site. If there is no centralised control over SEO with systematic optimisation, high-performing pages will exist alongside... - Published: 2020-07-06 - Modified: 2025-05-20 - URL: https://www.infidigit.com/seo-contract-staffing/ Home > Solutions > SEO Contract StaffingDigital Marketing Services SEO Contract Staffing The need for SEO services has evolved over time, and so has the need for a company that can keep up with the ever-evolving shifts in search engine requirements. Infidigit, as an SEO company, is an established name in the industry. International award winners 150+ tech SEO experts Proven success stories Get Proposal We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Infidigit as an SEO Contract Company With a highly qualified team of professionals that tend to specific domains and industries, Infidigit prevails in offering ventures with a multitude of SEO-related and content marketing services that can help them shine in the digital sphere. Services Offered by Infidigit Search Engine OptimizationWant to boost your website’s organic sessions? Avail our SEO services to catapult your sessions, and witness your Revenue as well as ROI rise. Ecommerce SEOIncrease online sales of your Ecommerce store via our unique SEO techniques. Join hands with us to achieve higher rankings, and drive more customers. Enterprise SEORunning an enterprise business and struggling to create a digital impact? We specialize in creating growth stories via organic search. Local SEOTargeting a local demographic for your business? Seek our specialized Local SEO services to attract more customers to your local business and... - Published: 2020-05-26 - Modified: 2023-07-17 - URL: https://www.infidigit.com/careers/sr-content-manager/ Sr. Content Manager : A Content Manager in an SEO agency is a professional who conducts thorough quality checks and closely works with the Content and SEO analysts for the timely completion of the content requirements. The Content Manager is responsible for editing, writing, and planning content that adheres to SEO and content best practices. The individual is responsible for strategizing the content guidelines and delivery which is aligned as per the Brand Guidelines (mostly client side). The individual must have exceptional communication skills (written and verbal). S/He should play an active role in problem-solving, showcase a proactive and analytical approach for all the content queries and be a reliable and responsible leader and team player. The individual should be able to plan and strategize the targets/ deliverables for the Content Team to ensure timely and quality delivery. Responsibilities : Managing the expanding team of Content WritersServe as editor-in-chief for all content to ensure quality, clarity and consistency (write, proofread, re-structure and edit articles by content writers)Key role in formulating and analysing Content Guidelines for a global audienceLiaise with content writers to ensure brand consistencyAbility to perform competitor content analysis and understand the content gaps for the global and Indian clientsFamiliarity with SEO guidelines and keyword research toolsAbility to lead and motivate team members (in-house and remote both)Provide editorial and creative support to the SEO experts, clients and other teams. A flexible attitude with respect to work assignments and new learning; readily adapts to changes. Ability to efficiently manage time... - Published: 2020-05-26 - Modified: 2024-05-13 - URL: https://www.infidigit.com/careers/business-development-manager/ Business Development Manager : We are looking for Business Development Manager who would be responsible for meeting sales goals. Duties will include sales presentations and product demonstrations, as well as negotiating contracts with potential clients. In order to be successful in this role, you will need to have a deep understanding of the sales process and dynamics, and also superb interpersonal skills. Previous experience in a sales role in a digital marketing agency is an advantage. Responsibilities : Actively seek out new sales opportunities through networking and social media. Research and qualify the leads. Visiting clients and potential clients to evaluate needs or promote products and services. Giving sales presentations to a range of prospective clients Creating proposals. Negotiating all contracts with prospective clients. Preparing and submitting sales contracts for orders. Meeting or exceeding sales goals. Preparing weekly and monthly reports. Coordinating sales efforts with marketing programs. Understanding and promoting company programs on various platforms like Marketing events, etcFollow up for payments with clients. Maintaining client records. Skills / Experience : Bachelor’s degree in business, marketing, economics or related field. Experience in sales. Understanding of the sales process and dynamics. A commitment to excellent customer service. Excellent written and verbal communication skills. Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers. Experience using computers for a variety of tasks. Competency in Microsoft applications including Word, Excel, and Outlook. Able to work comfortably in a fast-paced environment. Salary : Not a constrain for the right... - Published: 2020-05-22 - Modified: 2026-06-16 - URL: https://www.infidigit.com/location/india-mumbai-seo/ SEO Agency in Mumbai Driving Revenue Through Organic Growth Our results-driven SEO agency in Mumbai can help you drive revenue by boosting rankings and traffic with data-driven organic growth strategies. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Company in Mumbai Clients We are the trusted partners for brands to achieve organic success BENEFITS Benefits of Choosing an SEO Company in Mumbai Generate LeadsAttract high-intent users with targeted SEO, generating qualified inbound leads. Increase SalesIncrease your sales sustainably with targeted keyword optimisation and conversion-driven landing pages. Higher Organic RankingsImprove your rankings on competitive search queries with strategic on and off-page SEO. Grow ROIMaximise your returns with campaigns that are data-driven and reduce acquisition costs over time. Boost Brand VisibilityConstant high rankings enhance brand awareness among search engines and target markets. Improve EngagementFoster a culture of longer user sessions and interactions with relevant content and UX improvements. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months ProAlley achieve a 908% surge in... - Published: 2020-05-20 - Modified: 2026-06-10 - URL: https://www.infidigit.com/location/india-bangalore-seo/ SEO Company in Bangalore That Drives Revenue & Organic Traffic As the best SEO company in Bangalore, Infidigit helps you drive rankings, traffic, and revenue through effective data-led strategies. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Company in Bangalore Clients We are the trusted partners for brands to achieve organic success BENEFITS Advantages of Partnering with a Leading SEO Company in Bangalore Generate Leads Organically target high-intent traffic and generate high-quality leads. Increase Sales SEO funnels and optimisation strategies drive targeted traffic, increasing sales and revenue. Higher Organic Rankings Targeted SEO drives more organic traffic, increasing website rankings in key search engine results. Grow ROI Organic traffic is cost-effective with high long-term returns as opposed to paid campaigns Boost Brand Visibility Improved rankings lead to greater visibility, enhancing brand authority and trust with target users Improve Engagement They create longer sessions and quality user engagement through relevant content and UX improvements Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months... - Published: 2020-05-20 - Modified: 2026-06-10 - URL: https://www.infidigit.com/location/india-delhi-seo/ SEO Agency in Delhi That Drives Traffic, Conversions & Revenue Boost your search visibility and drive qualified traffic in Delhi to boost your conversions with data-driven SEO strategies tailored for Delhi-based businesses. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Company in Delhi Clients We are the trusted partners for brands to achieve organic success AI - Driven Growth Solutions How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximise returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Case Studies We create success stories like these for your brand Revenue Growth Website Traffic Lead Generation Product Sales Myntra Records 270% Revenue Growth in the Kids’ Category via SEO How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign How Infidigit Helped Traya Accelerate Its Revenue by 187% via SEO How Infidigit Helped cult. fit Increase Traffic for their Cult Centers 415% via SEO Infidigit Drives a Remarkable 218. 16% Surge in Shopsy’s Non-Brand Clicks in Just 3 Months ProAlley achieve a 908% surge in non-brand organic... - Published: 2020-05-18 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-delivery-services/ Home > Industries > SEO Services Delivery SEO for Delivery Services With the world becoming a digitised global marketplace, businesses as well as customers are dependent on online Delivery services now more than ever. International award winners 150+ tech SEO experts Proven success stories Get Proposal Key SEO Steps to Include in Delivery Service Domains Consequently, companies that offer delivery services are engaged in a cut-throat competition to tie-up with as many business possible. To successfully do so, their respective websites need to increase their visibility on the search engine result pages or SERPs. This is where SEO for Delivery Services play an important role. Only implementing the most effective SEO for Delivery Services on the website, can websites increase their ranking and visibility in the search engines. SEO improves the organic user traffic on a website through different practices. This results in increasing its visibility, and converting leads to customers. Without proper SEO for home delivery business in place, the company offering such services is risking its business. A few of the most effective SEO practices in the Delivery Service Domain include: having a keyword-optimised website quality content that is original well-organised and easy to understand content active presence on social media improved and relevant backlinks having a clean and structured URL and so on. In order to correctly implement these best practices for SEO for Delivery Services, companies should reach out to an SEO agency that has the top-notch services at their disposal. The e-commerce SEO services in... - Published: 2020-05-18 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-gaming Elevate Your Gaming Website with Proven SEO Strategies Home > Industries > Gaming SEO Elevate Your Gaming Website with Proven SEO Strategies Table of Contents Want more organic traffic on your website? Unlock higher rankings, quality traffic, and increased conversions through tailored award winning SEO strategies. If you aren’t seeing results on your gaming website, it may be time to change the strategy. The problem here may be that it isn’t visible to the target audience. This is where gaming SEO can help. This digital marketing approach can do wonders for your website’s online visibility and reputation. Navigating the Gaming SEO Terrain Gaming has evolved throughout the years. You can see it from the improving quality of visuals and graphics. The world is also a witness to the niche’s fierce competition. So, how can you gain a competitive edge to boost your brand’s visibility? The answer is through Search Engine Optimization (SEO). You would want your site to show up on the top when a potential user searches for a gaming website. This is where gaming SEO kicks in. It is all about optimizing your gaming website to enhance its visibility and drive organic traffic. Mastering the Art of Gaming SEO SEO for gaming combines many elements to improve your website’s rankings. Let’s talk about content first: Crafting Compelling Content for Gaming Audiences There are several ways of engaging your gaming audience through content. Here are a few: Publish in-depth guides, walkthroughs, and tutorials that resolve gamers’ queries Create engaging... - Published: 2020-05-07 - Modified: 2026-06-17 - URL: https://www.infidigit.com/seo-consultants/ SEO Consultants in India For Ranking and Revenue Growth Partner with SEO consultants in India who turn search visibility into measurable revenue through data-driven strategies, technical expertise, and growth-focused organic acquisition. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Consultants Clients We are the trusted partners for brands to achieve organic success BENEFITS Top Benefits of Choosing Infidigit as Your SEO Consultant Generate Leads Reel in decision-ready prospects who are already seeking solutions that your business already has. Increase Sales Transform high-intent organic traffic into income with conversion-oriented SEO. Higher Organic Rankings Ensure the visibility of commercially valuable keywords that impact buying decisions. Grow ROI Develop a sustainable acquisition channel that generates compounding returns over time. Boost Brand Visibility Enhance market presence by being prominent in competitive searches. Improve Engagement Maintain guests' interest with pertinent information that moves them toward conversion. Challenges Common Organic Growth Challenges Solved by SEO Consultants "I redesigned my website, but I'm still not getting traffic. " A contemporary web design does not necessarily enhance search visibility. Lots of redesigns have an unintended consequence of causing indexing problems, deleting useful information, compromising internal links, or undermining the relevance of keywords. These are some of the under-the-hood issues that are diagnosed by an SEO consultant, and these issues are fixed to restore search equity and bring the structure of the redesigned site in line with user intent and search... - Published: 2020-05-07 - Modified: 2024-02-23 - URL: https://www.infidigit.com/vacuum-cleaner-ppc-case-study/ Home > Case Study > Ecommerce SEO Case Studies > USA Vacuum Accessories Roi Case Study ROI For Vaccum Accessories Provider Increased Via Paid Ads The Client The company which we are referring to is one of the leading vacuum accessories providers in the USA market. Situated in Texas, it provides vacuum accessories from wheel shafts to valve stems and everything in between. It not only supplies vacuum appliances for residential use but also for commercial users in the USA market. The Objective Because their previous PPC campaigns did not yield optimal results, they turned to Infidigit for assistance in boosting their return on investment (ROI) through paid advertising. Together, the two teams established the following objectives:Enhance ROI via paid adsDecrease cost per acquisition (CPA) expenses. The Solution Shopping Ads Google shopping ads which appear on the top of search results helped us to target relevant customers to the website. With high-quality images & description about the products, we managed to convert leads into customers which led to an increase in their revenue. Search Ads Apart from shopping ads, we also focused on generating leads via paid search campaigns. We initiated campaigns which targeted highly relevant & search volume keywords with proper title & description of the landing page. This strategy soon saw the right amount of clicks on SERPs, which led to an increase in conversions for the company. Remarketing Remarketing is also one of the techniques we used to target the customers who visited the website earlier but... - Published: 2020-05-07 - Modified: 2024-02-23 - URL: https://www.infidigit.com/content-publishing-platform-facebook-case-study/ Home > Case Study > B2B SEO Case Studies > Content Publishing Website Case Study Infidigit’s Facebook Ads strategy boosts Followers & Subscriptions for Events Platform. The Client A leading content publishing platform that promotes events across the city wanted to increase their subscribers and wanted to become the popular source of information about the events happening around the city. The Objective Since they were facing difficulties with the engagement of people to their platform, they relied on Infidigit to help them with more participation. The objectives of the campaign were:Increase the engagement to their platformIncrease in Subscribers The Challenge It appears that the organization or platform in question was encountering challenges in attracting and retaining the interest of its intended audience. This could mean that the platform was struggling to capture the attention of users or keep them engaged over time. Low engagement rates can be a significant barrier for businesses, as they can hinder the platform's ability to generate revenue or achieve its intended goals. The Solution Promoted Local Events We took advantage of local events and published content on their Facebook account as well as on their website. This created an awareness and attracted many people to know more about popular events and activities happening in the city. People Engagement Activities We initiated people engagement activities like quiz and games on their Facebook account. The games and quiz revolved around the questions, facts and latest news of the city. This activity resulted in the above-mentioned increase in... - Published: 2020-04-28 - Modified: 2026-06-05 - URL: https://www.infidigit.com/industries/seo-for-insurance/ AI - Driven Growth Solutions SEO for Insurance Domains Increase Policy Sales & Lead Generation Capture high-intent insurance buyers with SEO strategies built for the insurance industry. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Home > Industries > Insurance SEO CLients We are the trusted partners for brands to achieve organic success View All Clients KNOW ABOUT Insurance SEO What is Insurance SEO Insurance SEO refers to a marketing approach that focuses on the insurance industry. Its main objective is to optimize content so that it becomes more visible and ranks higher on search engines like Google. The ultimate goal is attracting relevant traffic to insurance websites by ensuring they appear prominently in search results. Given the nature of the insurance market, where consumers increasingly rely on the internet for information, SEO becomes crucial. This process involves identifying and incorporating keywords. Phrases that potential clients might use when looking for insurance-related services. Additionally, creating high-quality content while designing user websites and obtaining backlinks from sources are all integral aspects of insurance SEO. Furthermore, understanding the intricacies of insurance-related keywords – such as differentiating between tail and short tail variations – as well as targeting location-specific terms brings a level of sophistication to this digital marketing strategy. Insurance SEO goes beyond achieving rankings; it aims to provide users with a seamless online experience while positioning insurance companies as authoritative and trustworthy entities in the digital realm. In... - Published: 2020-04-28 - Modified: 2025-01-02 - URL: https://www.infidigit.com/industries/seo-for-educational/ SEO for Education Websites: Enhance Visibility & Boost Enrollment Home > Industries > Education SEO Navigating the Digital Campus: Revolutionizing Education SEO Table of Contents Want more organic traffic on your website? Unlock higher rankings, quality traffic, and increased conversions through tailored award winning SEO strategies. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-1946744568"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-1946744568"), turnstile. render("#cf-turnstile-cf7-1946744568", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 0); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-1946744568')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-1946744568');},1000)}})})}); Introduction to Education SEO Optimizing a website to improve its visibility on search engines has become essential, leading to the emergence of Education SEO. This refers to enhancing a website's presence on search engine result pages tailored explicitly for institutions and platforms. The significance of Education SEO cannot be emphasized enough as it acts as a catalyst in boosting presence, attracting students, and facilitating smooth information dissemination. An executed SEO strategy for education websites involves keyword research, optimizing content, and making technical improvements. By targeting keywords, institutions can align their content with the queries of their target audience, resulting in rankings on search engine platforms. This visibility does not ensure increased website traffic. Also establishes the educational institution as a reliable source within its niche. In essence, Education SEO goes beyond optimization practices by delving into the sector's complexities. As prospective students increasingly rely on platforms for information, mastering the art of Education SEO becomes crucial for institutions striving to maintain competitiveness in the landscape. This guide will explore the intricacies of implementing SEO strategies for websites... - Published: 2020-04-27 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-cannabis/ AI - Driven Growth Solutions Cannabis SEO A Comprehensive Guide Master Cannabis SEO to boost online visibility, attract customers, and drive organic traffic with keyword and local SEO strategies. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 80+ Awards Won Home > Industry > Cannabis SEO Clients We are the trusted partners for brands to achieve organic success KNOW ABOUT Industry What is Cannabis SEO? Cannabis SEO is the process of optimizing your cannabis website to improve its visibility in search engine results. By targeting relevant keywords, refining your site’s structure, and creating valuable content, cannabis SEO helps your products rank higher when potential customers search for cannabis-related products or services. This includes optimizing product pages, dispensary listings, and even blog content to attract organic traffic. Cannabis SEO focuses on improving your website’s visibility and ranking in search engine results pages (SERPs) by ensuring that customers can easily find your cannabis products. Unlike general SEO, SEO for cannabis websites is tailored to the unique goals of the industry, focusing on both product discoverability and compliance with industry regulations. At its core, cannabis SEO includes: Keyword Optimization: Researching and targeting terms related to cannabis products and services that your audience uses. Product Page Optimization: Writing compelling product descriptions, optimizing titles, meta tags, and using high-quality images that comply with cannabis regulations. Local SEO Optimization: Structuring your local SEO listings and geographic-specific pages to capture potential customers near you. Technical SEO: Improving site... - Published: 2020-04-21 - Modified: 2026-06-17 - URL: https://www.infidigit.com/industries/seo-for-ecommerce/ Ecommerce SEO for Boosting Online Store Revenue Unlock profitable organic growth with eCommerce SEO designed to increase product discoverability, reduce ad dependency, and maximise online store revenue. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Industry > SEO For E-commerce Clients We are the trusted partners for brands to achieve organic success KNOW ABOUT E-commerce What is E-Commerce SEO? E-commerce SEO is the art of maximising an online store in a manner that the product and category pages, collections and the supporting materials are visible when the shopper is in the process of searching to purchase products. Practically, SEO for ecommerce is the optimisation of site architecture, category hierarchy, product descriptions, internal links, metadata, faceted navigation, technical performance, and user experience. It also involves the development of content that facilitates the purchase process, making the search engines understand that they have the most suitable pages in case of transactional searches. The most valuable thing about ecommerce SEO is that it focuses on the part of the user where the buying decision is made. The majority of consumers research product information, make comparisons, read reviews, and check prices before buying a product. When your shop is not in sight at such times, then your competitors grab that need at the first instance. An effective SEO plan can do more than just bring traffic to your online store. It enhances the discoverability of your product, gets high-intent... - Published: 2020-03-28 - Modified: 2026-06-17 - URL: https://www.infidigit.com/seo-agency/ SEO Agency For Ranking and Revenue Growth Turn organic search into a predictable growth channel with our data-driven SEO agency to increase visibility, attract qualified customers, and accelerate revenue growth. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Agency Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Benefits the Growth of Your Business Generate Leads Win over high-intent prospects who are actively seeking solutions to your business. Increase Sales Turn qualified organic traffic into customers through effective search visibility. Higher Organic Rankings Optimise search results for keywords that drive revenue and business development. Grow ROI Create long-term organic acquisition and low-cost marketing returns that are sustainable. Boost Brand Visibility Enhance reputation and market presence amidst competitive search results. Improve Engagement Enhance user engagement with relevant content and hassle-free website experiences. Challenges Are These SEO Challenges Holding Your Business Back? "My website has been live for months, but I am still not getting any organic traffic. " Creating a website is just the first step towards generating organic traffic. Search engines cannot comprehend and rank your pages without proper indexing, targeting of the keywords, good website structure, and relevant content. Traffic is not spontaneously generated by the mere existence of a website. An organised SEO plan is the transition from seeing yourself online to being found by your target audience. "I am ranking on page two... - Published: 2020-03-24 - Modified: 2026-02-24 - URL: https://www.infidigit.com/superbalist-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Superbalist Black Friday Case Study How Superbalist Generated 236% Revenue via 2019 Black Friday Campaign The Client Superbalist is one of the most beloved online fashion platforms in South Africa that delivers premium products. Its catalog comprises 30,000 products from 400 brands, spread across 30 categories. With impeccable services, the brand caters to various shapes, sizes, ages and price points. A combination of all these perks has propelled the brand to become the most accessible fashion destination online in South Africa. The Objective Superbalist wanted to increase higher revenue for 2019 Black Friday through organic search than in the previous year (2018). For this, the following objectives were laid down:Increase Organic Sessions by 100%Increase Organic Revenue by 100%Ranking in the top three search results for the keyword ‘Black Friday’ The Challenge Black Friday is one of the biggest annual events of the year, all over the world. Hence ranking for a highly searched keyword would pose several challenges, especially when it came to targeting the keyword organically. The Solution In order to make the most of the Black Friday Sale, Infidigit needed to make sure Superbalist captured as much space as possible on the first page of Google Search organically. This meant Infidgit had to devise a plan to ensure Superbalist would not only rank first but also capture the Featured Snippets spot on Google. As featured Snippets rank above the organic search and take up a sizeable real estate... - Published: 2020-03-17 - Modified: 2026-06-17 - URL: https://www.infidigit.com/digital-marketing-services/ Digital Marketing Services to Boost Growth & ROI Boost your brand’s digital impact and drive unstoppable growth. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your Business Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Growth Why Your Business Requires Digital Marketing Services? In the digital age, simply having an online presence isn’t enough—you need a strategic approach to stand out, attract customers, and drive revenue. As a trusted digital marketing service provider, we help businesses achieve sustainable growth by implementing targeted, data-driven marketing strategies. Our digital marketing services cover every aspect of online success—from SEO and content marketing to PPC and conversion optimization. Whether you're looking to boost search rankings, increase brand visibility, recover from Google penalties, optimize e-commerce sales, or improve app discoverability, our tailored solutions ensure maximum impact. With expertise in SEO, link building, ASO, YouTube SEO, and paid advertising, we drive measurable results that help businesses... - Published: 2020-01-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/seo-team-lead/ SEO Team Lead: An ideal SEO Team lead should be effectively handling his team of SEO analyst, Having knowledge about all SEO techniques. The candidate should possess exceptional attention to detail, and have good technical, analytical skills. We are looking for a candidate having good Communication skills. Responsibilities : Should handle a team of SEO AnalystThe SEO lead would be responsible for leading and mentoring a team of the analyst to drive business goalsDeveloping detailed project plan and monitor progress while delivering projects on time ensuring quality standardsMake decisions about the day-to-day operation of the team members, including management of work assignments by themPrimary point of contact for clientsPerform and ensure completion of quality review check on outgoing work by the team to ensure quality, accuracy, and consistencyBrainstorm new and creative SEO growth strategiesReview, analyse and send the Weekly & Monthly to the clientsEnsuring the Monthly POA & Commitments are delivered as per expectationAct as subject matter expert for team members, peers and clientsTake the primary responsibility for all the Technical Audits & ensuring that the client website is following all the SEO best practicesIn-depth SEO technical knowledge (HTML, CSS, JS) also Google Analytics, webmaster tools, back-end SEO and various online toolsCommunicate team and management on project development, timelines, and resultsAssign all work assignments, commit the team to the work, manage the quality of the work and drive the people management activities within the team Skills / Experience : 3-5 years previous experience in SEO, Digital marketingAbility to lead a... - Published: 2020-01-20 - Modified: 2024-05-13 - URL: https://www.infidigit.com/careers/sr-seo-analyst/ Sr. SEO Analyst : An ideal Senior SEO Analyst should be interested in SEO Audits, OnPage & OffPage SEO activities and Report Analysis for our eCommerce and enterprise clients. The candidate should possess exceptional attention to detail, have good technical and analytical skills. Apart from previously mentioned skills, the candidate should have strong formal communication. Responsibilities : In-depth SEO technical knowledge – HTML, CSS, JS, Google Analytics, webmaster tools and various online SEO tools. Implementation of SEO strategy which improves organic search rankingKnowledge of ranking factors and search engine algorithmsPerforming SEO audits and analysisHandling client communicationUpdate and send weekly & monthly reportsEnsuring the Monthly POA & Commitments are delivered as per expectation. Compile and review Meta tagsPerform keyword research in coordination with business objectivesOptimize existing website content and other sections such as Footer and internal linksEnsure zero defect deliverables, internal and externalPerform keyword discovery, expansion and optimizationBrainstorm new and creative growth strategiesKeep abreast with white hat and black hat tactics so as not to violate search engine guidelines and staying updated with the latest trends, technologies & algorithmsDefine requirements, tasks, and resources associated with SEO strategy. Skills / Experience : 2-3 years previous experience in SEO, Digital marketingExperience in various SEO techniques and toolsExcellent written and verbal communication skillsAbility to identify and resolve problemsAbility to organize, manage, and prioritize tasksProficient computer skills, including Microsoft Office Suite Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2020-01-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/seo-analyst/ SEO Analyst : An ideal candidate would be interested in doing the required Analysis, Audits, On-page & Off-page SEO activities for our eCommerce and enterprise clients. The candidate should possess exceptional attention to detail, and have good technical & analytical skills. Candidates may work with clients based out of USA, Europe, and other international locations so excellent communication skills are desired. RESPONSIBILITIES : The candidate is responsible for enhancing organic visits for our client’s website & to make sure that the goals are achievedThe candidate needs to check the information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywordsProvide SEO analysis and recommendations by evaluating website & blogsEffectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issuesManage / Perform keyword research to optimize existing content and discover new opportunitiesManage / Perform competition analysis to enhance rankings and organic trafficManage the development and execution of content strategiesManage the Implementation of internal & external link buildingMonitor and administer web analytics Skills / Experience : Knowledge in Search Engine Optimization – SEOWeb analytics tools such as Google Analytics, Google Webmaster ToolsBacklink tools such as Ahrefs or MajesticCMS environments such as WordPress etc. MS Office – Excel, Word etc. Basic knowledge of the fundamentals of the search engine industryKnowledge of HTML and website administrationsAbility to identify problems Salary : Not a constrain for the right talent. Apply Now: Input... - Published: 2020-01-20 - Modified: 2025-02-03 - URL: https://www.infidigit.com/careers/seo-associate/ SEO Associate : As an SEO Associate, you will play a vital role in supporting the optimization of websites and online content to enhance their visibility on search engine results pages (SERPs) and drive organic traffic. You will work collaboratively with the team to implement SEO strategies, monitor performance, and contribute to maintaining a strong online presence for the company. Responsibilities : 1) Keyword ResearchConduct keyword research to identify relevant and high-traffic keywords aligned with the industry. Support the analysis of keyword competitiveness and search trends for content optimization. 2)On-Page OptimizationAssist in optimizing website content, meta tags, headings, and images for targeted keywords. Ensure website structure and navigation adhere to search engine best practices. Support the implementation of schema markup and structured data. 3)Off-Page OptimizationContribute to the development and execution of link-building campaigns. Assist in monitoring backlink quality, identifying toxic links, and building high-quality backlinks. 4) Content StrategyCollaborate with content teams to create SEO-friendly content based on keyword research. Support the optimization of existing content to improve search engine rankings. 5) Technical SEOAssist in identifying and resolving technical SEO issues such as crawl errors, broken links, and site speed improvements. Work with developers to implement technical SEO recommendations under the guidance of senior team members. 6) SEO AnalyticsMonitor website performance using tools like Google Analytics, Google Search Console, and SEO software. Assist in preparing reports on SEO performance, including traffic, rankings, and conversions. Support analysis of key performance indicators (KPIs) to identify trends. 7) Stay InformedStay updated with search engine... - Published: 2020-01-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/seo-trainee/ SEO Trainee : Are you keen on exploring the ever-changing and dynamic world of Digital Marketing and Search Engine Optimization (SEO)? We at Infidigit are hiring young professionals and training them to become specialists in the field of SEO. Here is the opportunity for all 2020 pass-outs to learn and earn at the same time. You will get an opportunity to work closely with the Senior SEO analysts and to learn the basics of Search Engine Optimization (SEO). You would also draw a stipend of 7,500/- per month. Your performance would be reviewed after 6 Months and if found satisfactory, you would be hired as a permanent resource into the organization as SEO Associate with salary hike. RESPONSIBILITIES : Implementation of SEO strategy which improves organic search rankingPerform keyword research in coordination with business objectivesEnsuring the Monthly POA & Commitments are delivered as per expectationBasic SEO technical knowledge – HTML, CSS, JS, Google Analytics, webmaster tools, back-end SEO and various online SEO tools. Perform SEO analysis and recommendations in coordination with elements and structure of the client’s websiteKnowledge of ranking factors and search engine algorithmsPerform keyword discovery, expansion and optimizationBrainstorm new and creative growth strategiesKeep abreast with white hat and black hat tactics so as not to violate search engine guidelinesClient communication and reporting Skills / Experience : Fresher Location : Malad, West (Link Road) Salary : 7500/- per month Apply Now: Input this code: - Published: 2020-01-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/digital-content-specialist/ Digital Content Specialist : The Digital Content Specialist copy-edits and produces content for various online websites to support client deliverables. We are looking for an Individual who should deliver high-quality content with impeccable grammar, punctuation, spelling, sentence structure and style. Also, the Individual should possess exceptional attention to detail for its intended audience. Responsibilities : Produces or copy-edits content for various online outlets such as blogs, websites and social channelsAnalyze content for consistency, accuracy, adherence to style and brand standards, and user experience implicationsRevises, edits, and proofreads high-quality, creative content as neededAbility to write in different formats and styles of content for multiple audiences and also ensure content is accurate & plagiarism freeStays updated on digital marketing best practices and techniques for creating effective and engaging web contentCreates topical recommendations, article outlines, and optimized content to capitalize on content opportunities. The same should be identified by performing keyword research, competitor analysis, content mapping, and other types of content analysisThe individual should have the ability to gather information through a relevant questionnaire or ask pertinent questions from various clientsThe Digital Content Specialist reports directly to the Content Manager and indirectly to the Account Manager(s) of his/her respective customer team(s) Skills / Experience : Minimum 1 year of experience in content writingVersatile research skillsEnthusiasm for learning & writing about new topicsThe desire to learn new skills and technologies for content creation and optimisationAbility to organise, manage and prioritise tasksFamiliarity with SEO Salary : Not a constrain for the right talent. Apply Now:... - Published: 2020-01-20 - Modified: 2023-05-17 - URL: https://www.infidigit.com/careers/digital-outreach-executive/ Digital Outreach Executive : We are looking for an individual with excellent verbal, written and communication skills for the position of Digital Outreach Executive. A good team player with a positive attitude with the ability to meet deadlines. Proactive with a can-do attitude, full of great ideas and ability to get stuff done autonomously. Individual must have a creative eye with attention to detail. The Digital Outreach Executive will work with the team to contact and build relationships with online influencers and develop outreach campaigns. Responsibilities : Contacts and builds a relationship with online influencersMaintain a database of influencers and external contactsExecute collaborations with relevant influential bloggersDevelops an understanding of customer’s business, brand and voiceCommunicate effectively with internal and external contactsCoordinate and work with external contacts and influencers to ensure good quality content and outreachAssists in the planning and strategizing outreach activitiesStays current on digital marketing best practices, techniques, and ability to understand search-marketing industry-related trends and emerging technologies Skills / Experience : Excellent verbal, written, and digital communication skills. A strong ability to juggle tasks, prioritize and manage time effectivelyHaving time management and organisation skills. Familiarity with on-page and off-page search engine optimization techniques and best practices. Salary : Not a constrain for the right talent. Apply Now: Input this code: - Published: 2020-01-20 - Modified: 2023-03-22 - URL: https://www.infidigit.com/disclaimer/ Disclaimer Every effort has been made to avoid errors or omissions in this site. Inspite of this, errors may creep in. Any mistake, error or discrepancy noted may be brought to the notice of our office. It is notified that Infidigit Consultants Private Limited will not be responsible for any damage or loss of action to anyone, of any kind, in any manner there from. It is suggested that to avoid any doubt the reader should cross check all the facts, law and contents of the site with our office. All rights reserved. No part of this site may be reproduced in any manner whatsoever; stored in retrieval system or transmitted or translated in any form or manner by any means, without the prior written permission of Infidigit Consultants Private limited. - Published: 2020-01-20 - Modified: 2023-03-22 - URL: https://www.infidigit.com/privacy-policy/ Privacy Policy Welcome to Infidigit Consultants Private limited. This website is operated by Infidigit Consultants PVT LTD. Infidigit Consultants Pvt Ltd (also referred to as "we" and "us") may collect personal information about you through your use of this website. This Privacy Notice describes how we collect and use your personal information and the rights you have in relation to that information. These Terms and Conditions gives a sketch of regulations or principles governing the use of contents available at infidigit. com. By accessing this website, we assume you accept these terms and conditions. Please read our Privacy Policy carefully as it will help you make informed decisions about sharing your personal information with us. As a responsible Corporate, we are committed to protect the privacy of all individuals/Corporates with whom we interact and co-ordinate. As a Visitor, you can browse our Website to find out more about our Services. You are not required to provide us with any personal information as a Visitor. Generally, the personal information that we collect is when a personalized Enquiry is required about the services we provide for to our clients. On the context of your interaction with us and the Website, the choices you make and the products and features you use. The personal information we collect can include the following: Name, Email Address and Contact Details Name of your Organisation Website of your Organisation The Services interested by visitor The requirements of the Client Automatically Collected Information When you use our Website,... - Published: 2020-01-19 - Modified: 2024-05-13 - URL: https://www.infidigit.com/careers/manager-seo-sr-manager-seo/ Sr. Manager / Manager SEO We have multiple open positions for Manager SEO / Sr. Manager SEO with 5+ years of experience. An ideal candidate would be interested in building and refining the SEO strategy for our eCommerce and enterprise clients. The candidate should have experience in managing clients independently and leading a team of SEO analysts. The candidate should possess exceptional attention to detail, and have good technical & analytical skills. Experience in managing clients based out of USA, Europe and other international locations would be an added advantage. RESPONSIBILITIES : The candidate is responsible for enhancing organic visits for our client’s website & to make sure that the goals are achieved. The candidate needs to check information available from various tools and ensure that the suggestions are implemented to enhance the number of organic keywords and to get better ranking for these targeted keywords. Provide SEO analysis and recommendations by evaluating website & blogsEffectively use search engine tools like Advanced web ranking, SEMRush, etc. to identify and resolve technical issuesManage / Perform keyword research to optimize existing content and discover new opportunitiesManage / Perform competition analysis to enhance rankings and organic trafficManage the development and execution of content strategiesManage the Implementation of internal & external link buildingMonitor and administer web analyticsCommunicate project development, timelines, and results Skills / Experience : 5+ years of experience in Search Engine Optimization (SEO)Proficiency with: Web analytics tools such as Google Analytics, Google Webmaster Tools, Backlink tools such as Ahrefs or Majestic, Crawling... - Published: 2020-01-18 - Modified: 2024-02-23 - URL: https://www.infidigit.com/zivame-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Zivame Google Search Case Study Zivame Accumulates Top Google Search Results with the Help of Infidigit The Client Zivame is India’s fastest-growing fashion e-commerce company which initially started out with lingerie e-commerce before extending into multiple categories and channels. The brand was founded in 2011 with the single aim of facilitating women to shop for intimate wear seamlessly. Zivame was acquired by Reliance Retail and has a valuation of around $100 million. The Objective As the primary focus for this campaign was to help Zivame garner top Google Search results, the following were the objectives of its base strategy:Increase Non-Brand Sessions by 100%Expand their audience by 70%Increase in #1 keywordsGain Market Share for Various Categories Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions The Challenge Despite being such a popular and well known lingerie brand across the country, the brand found it difficult to rank on SERPs for niche categories. The other challenges included:There were certain technical issues and errors that required attention. Blog content was not optimizedZivame was not in the top 5 for core categories on SERPs The Solution To address all the above-mentioned roadblocks, Infidigit provided the Zivame team with a well-formulated strategy which consisted of the below mentioned... - Published: 2020-01-17 - Modified: 2026-06-12 - URL: https://www.infidigit.com/industries/seo-for-ott/ Home > Industries > SEO Services OTT Platforms SEO for OTT Platforms For OTT (Over-The-Top) service providers, it is essential to determine the preferences of the consumers and cater to what they like. Thus, the need for SEO for OTT platforms arose and is now growing exponentially each year. International award winners 150+ tech SEO experts Proven success stories Get Proposal Video Marketing: Unlocking the Potential of SEO for OTT Platforms Videos are the most consumed form of media. With a prodigious shift in the traditional TV watching experience, consumers have now turned to OTT platforms to get their fair share of classy and engaging entertainment. A major reason for this can be attributed to the lack of quality content across TV channels in recent times. Moreover, with the growth in the demand for accessible and quality content online, OTT platforms have turned to SEO to attract more viewership via creative strategies that help in propelling their video ranking to the top search results. A very interesting figure to reinforce this shift is a study conducted by Frost and Sullivan, which highlighted that the OTT market in India earned upwards of 37 billion INR in the year 2017 and the numbers have only grown since then. This has brought into light the importance of SEO for OTT platforms for providers, as well as content creators. Key Components of SEO for OTT Websites There are many crucial steps that are involved in devising the perfect strategy for SEO for OTT domains.... - Published: 2020-01-17 - Modified: 2024-02-26 - URL: https://www.infidigit.com/myntra-case-study/ Home > Case Study > Ecommerce SEO Case Studies > Myntra Revenue Case Study Myntra’s revenue significantly boosted by 187% The Client Myntra is a popular Indian fashion brand that has made a name for itself in the e-commerce space. The brand is known for offering a wide range of clothing, footwear, and accessories for men, women, and children. Myntra is also known for its association with Walmart, which acquired a majority stake in the brand in 2018. The brand has also launched several successful private labels and collaborated with over 3,000 brands, making it one of the largest e-commerce platforms in India. The Objective Myntra set the goal of achieving a significant organic presence, and thus planned to achieve the following objectives: Boost organic revenue by 100% Increase organic visits by 100% Attain the top ranking for over 10,000 keywords. The Challenge During the Covid pandemic, Infidigit observed a massive dip in search trend and volume on Myntra. To tackle this challenge Myntra and Infidigit came up with an idea to create new pages as price-related pages and new brands. Both the Myntra and Infidigit teams worked on the new set of keywords by identifying new keywords and subcategories, which helped increase the brand revenue. The teams also came up with ideas such as EORS, BFF sales & Diwali sales, which helped to increase the searches during this period. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO... - Published: 2020-01-17 - Modified: 2025-08-14 - URL: https://www.infidigit.com/dream11-case-study/ Home > Case Study > Fantasy Sports SEO Case Studies > Dream 11 Winning Case Study How Dream11 Won During The IPL 2019 The Client Dream11 is India’s Biggest Sports Gaming platform, with 4 crore+ users playing Fantasy Cricket, Football, Kabaddi and NBA. It is a Game of Skill that offers Indian sports fans a platform to showcase their sports knowledge. Technical SEO is where Infidigit excels. What I liked the most about Infidigit team is the sense of clarity and eagerness to explore different solutions. We saw this first hand when they proceeded to address the challenges we faced with utmost clarity and precision. Now, with a clear roadmap in mind and data-driven SEO strategies, Infidigit continues to hit the bull’s eye in target achievement. This raises our hopes to achieve much bigger targets with them in the future. Rituj Kate Sr. Manager – Product at Dream11 The Objective Dream 11 was looking to make the most out of its partnership with one of the biggest sports leagues in India- The Indian Premier League (IPL). Keeping that in mind, the following objectives were laid out:Optimise user acquisition cost by 50%Increase Fantasy click share by 20%Increase click share for IPL terms by 10 times Your Brand Deserves to Rank Higher Let us help you get the traffic—and sales—you deserve. Get Free Audit Report The Challenge Dream11 was struggling to rank for fantasy cricket related keywords along with IPL team searches and players pages. But, since they were the Sponsors of... - Published: 2020-01-13 - Modified: 2026-06-30 - URL: https://www.infidigit.com/clients/ Home > Solutions > ClientsCLIENTS Meet Our Clientele We've helped our clients achieve their SEO goals and increase their online visibility. Our client list includes some of the most respected names in the industry, and we take pride in the results we've achieved for them. Explore our client list to see how we can help your business reach its full potential. International award winners 150+ tech SEO experts Proven success stories Get Proposal All Clients ASO CRO E-commerce Fashion BFSI Healthcare B2B Arts & Entertainment Fitness Ed-tech Fantasy Sports Automobile Travel Superbalist Superbalist, part of the Takealot group, is one of the fast-growing online fashion retailers in South Africa with 300+ brands, over 32,000 products and upwards of 8 million web visitors. The Iconic With over 60000 products and 1000+ brands, and a part of Global Fashion Group, THE ICONIC is the leading online fashion and sports retailer in Australia and New Zealand. Dun & Bradstreet Dun & Bradstreet is the largest global commercial Data Cloud to help customers build smart relationships. With Dun & Bradstreet, it’s easier to choose the most promising companies to move forward with; and the riskiest ones to leave behind. Myntra With more than 3000 Brands and nearly 600,000 products, Myntra is the most well-known fashion and lifestyle e-commerce platforms in India. Vi (Vodafone Idea) Vodafone Idea is an Indian mobile network operator with its headquarters based in Mumbai and Gandhinagar. It is an all-India integrated GSM operator offering 2G, 3G, 4G, 4G+, VoLTE, and... - Published: 2020-01-13 - Modified: 2026-05-25 - URL: https://www.infidigit.com/testimonials/ TestimonialHome > Solutions > Testimonials What our clients say about us Our clients are at the heart of everything we do. Hear from them directly about how we've helped them overcome challenges, grow their businesses, and achieve success. International award winners 150+ tech SEO experts Proven success stories Get Proposal https://vimeo. com/856711716 Luke Jedeikin Co-CEO / CMO at Superbalist Team Infidigit helped us with identifying and correcting the challenges faced with merging two established websites. Their technical SEO knowledge helped in ensuring that the right SEO tasks were prioritised and implemented, which in turn resulted in us expediting and increase in organic visits to superbalist. com website. Their data-driven approach to SEO & focus on improving ROI for their clients makes them the SEO team I recommend. THE ICONIC Head of SEO at THE ICONIC Given such a complex requisite, we believe Infidigit has done splendid job for our website. 5 stars to the Infidigit SE0 team for their continuous efforts. Were extremely happy with the results, and we hope to see more from our collaboration. Lara Salomon Marketing Specialist at Solid Systems Working with Infidigit has been an absolute pleasure. But more than that, the results that we’re seeing from the SEO that they’ve implemented speak for themselves, and show that the team has a great understanding of strategic optimisation. Aahiri Ganatra Marketing Communications Manager at Dun & Bradstreet The team at Infidigit were quick to adapt to our needs and started showing positive results at an early stage.... - Published: 2020-01-13 - Modified: 2025-06-17 - URL: https://www.infidigit.com/teams/ Meet The Team Infidigit is a collective of 150+ dreamers, thinkers and do-ers Kaushal ThakkarFounder & Managing DirectorKaushal Thakkar is an SEO evangelist with nearly 20 years of experience in SEO and Digital marketing. He leads Infidigit and specifically focuses on product development and efficiency improvements. He has strategized several award-winning SEO campaigns. Pinaki GuptaDirector - Strategy and OversightWith 30+ years of experience leading corporations like Tata and startups, he excels in business transformation, team building, and performance monitoring, while mentoring leaders, enhancing governance, and exploring new growth opportunities. Kiran WashindkarCo-Founder & SVP - Digital GrowthKiran leads project delivery for several of the largest brands at Infidigit. He strategizes the SEO roadmap for the clients with the help of his think tank team. Mehul AsharSenior VP - RevenueMehul leads Marketing and New Business Acquisition. He is an IIM - Ahmedabad alumnus and has over 20 years of Marketing experience with some renowned global brands. Chetan SonpalVP - CorporateChetan is a Chartered Accountant with over 25 years of experience. He heads Finance and corporate affairs. He has been instrumental in creating several corporate processes and systems. Our Partner Colee MagettUS Market Development Manager Colee helps Infidigit expand in the USA and also helps businesses in the US achieve organic growth by providing them with the right solutions. TEAM People of Infidigit We are an enthusiastic bunch of people working together for extra-ordinary brands to create a tremendous growth journey for them. Jobs Page - Published: 2020-01-13 - Modified: 2026-05-29 - URL: https://www.infidigit.com/about/ Home > Discovery > About UsAbout Us Learn about our organization With a proven track record of success and a commitment to excellence, Infidigit is the SEO platform you can trust to help your business grow and thrive online. International award winners 150+ tech SEO experts Proven success stories Get Proposal WHO WE ARE Infidigit is an ever growing 150+ team of experts of Search Engine Optimization Consultants who work with leading global brands on improving their revenues through customized search engine optimization strategies. Kaushal Thakkar, Founder and Managing Director at Infidigit has been working within the SEO & Digital Marketing industry since 2001. He has developed award-winning search campaigns for various B2B and B2C brands based in India, UK, South Africa and other countries. View Media Coverage We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands FEATURED SUCCESS STORIES FASHION APPARELE-COMMERCEMyntra increased its sessions in the Personal Care category by 499. 11% E-COMMERCECLOTHINGInfidigit helped Zivame to increase its non-brand traffic by 116% AUTOMOBILESpinny sees increase in non-brand clicks by 169% View All Case Studies Meet The Team Kaushal ThakkarFounder & Managing DirectorKaushal is an SEO Evangelist with nearly 20 years of experience in the SEO landscape. He leads Infidigit and focuses on product development. He has strategized several award winning SEO campaigns. Kiran WashindkarCo-Founder &... - Published: 2020-01-13 - Modified: 2024-09-19 - URL: https://www.infidigit.com/industries/ Home > IndustriesIndustries SEO Tips For Your Industry We’re proud to share some SEO tips for your industry. Implementing these tips would surely help you to boost rankings for your domain. International award winners 150+ tech SEO experts Proven success stories Get Proposal SEO for OTT Platforms Here is the complete list of activities you need to perform to rank your OTT domain higher on SERP. Read Now SEO for ECommerce Platforms Here are some major activities to perform for your e-commerce domain to rank better on SERP Read Now SEO for Cannabis Domain Here is the list of activities you need to perform to rank your Cannabis domain higher on SERP Read Now SEO for Educational Websites Here is the list of activities you need to perform to rank your Educational websites higher on SERP Read Now SEO for Insurance Domains Here is the list of activities you need to perform to rank your Insurance domain higher on SERP. Read Now SEO for Gaming Websites Here is the list of activities you need to perform to rank your gaming websites higher on SERP Read Now SEO for Delivery Services Here is the list of activities you need to perform to rank your delivery service domain higher on SERP Read Now SEO for Travel Websites Here is the list of activities you need to perform to rank your travel service domain higher on SERP Read Now SEO for B2B Here is the list of activities you need to perform to... - Published: 2020-01-13 - Modified: 2026-06-25 - URL: https://www.infidigit.com/case-study/ Our Success Stories Driving Revenue Through Data-Driven Strategies Explore how our award-winning strategies deliver measurable impact across industries. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Filter By All Case Studies GoalsWebsite TrafficRevenue GrowthLead GenerationApp DownloadsProduct Sales SolutionsSEOLLM SEOCROASOLocal SEOContent WritingWeb DevelopmentAmazon SEOLink BuildingYouTube SEO (Coming soon) BrandsMyntraMochi ShoesCult. fitMetro ShoesManyavarSuperbalistFinnableDun & BradstreetHDFC LifeTeapigsFlipkart Seller HubExtra MarksSpinnyICICINethradhamaPlanet Smart City IndustriesEcommerceAutomotiveB2BTravel WebsitesFitnessFashion EcommerceBFSIHealthcareEd-TechArts & EntertainmentReal EstateCannabis (Coming soon) Filter by Beauty & Fitness Health cult. fit’s Google Business Profile Traffic Rises by 551% via SEO in 9 Months Beauty & Fitness Health cult. fit’s DA and Traffic Restored with Improved Rankings After Domain Migration Sports Games How Dream11 Won During The IPL 2019 Business & Industrial Dun & Bradstreet’s Organic Sessions Increases by 156% through SEO FINANCE ICICI Prudential Life Sees 45% Growth in its Conversion Rate through CRO TRAVEL ixigo Increases its #1 Ranking Keywords by 133% via SEO Shopping How Infidigit helped Manyavar to achieve rank for competitive keywords Shopping How Mochi Shoes Increased Its Organic Revenue by 35 Times Shopping How Metro Shoes Increased Its Organic Sessions By 90% SHOPPING How Myntra Increased Its BFF Sale By 42. 53% Via SEO SHOPPING How Myntra’s Subscriber Acquisition Improved by 140% in 5 Months SHOPPING How Myntra Increased Its Sessions For Personal Care Category By 499. 11% Via SEO Jobs & Education How Infidigit helped an Ed-Tech Website to Recover from a Manual Penalty Imposed in 2020... - Published: 2020-01-13 - Modified: 2026-05-29 - URL: https://www.infidigit.com/proven-results/ Home > Discover > Proven ResultsProven Results Check out how our clients rank on SERPs ! We’re proud to share some of our proven results for the brands we work with. We are an SEO platform driven by data which adds significant value along with our search marketing expertise. This has enabled us in assuring results that have exceeded the expectations of our clients. International award winners 150+ tech SEO experts Proven success stories Get Proposal View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results View All Results - Published: 2020-01-13 - Modified: 2026-05-29 - URL: https://www.infidigit.com/life-at-infidigit/ Life At Infidigit Where Vision Meets Results We strive to create an inclusive, supportive, and empowering workplace. Infidigit believes in fostering a culture of creativity, collaboration, and growth and is passionate about delivering exceptional solutions for business success and personal growth. Infidigit is a CMO’s most preferred partner 2. 2B+ Organic Sessions 15M+ Leads Generated 100+ Case Studies 60+ Awards & Recognitions Our culture Cultivating Talent, Driving Innovation At Infidigit, we prioritize continuous learning, growth, and happiness, believing our employees are our greatest asset. We foster a thriving environment with regular training, mentorship, and career development opportunities. By encouraging personal passions and professional ambitions, we empower our team to achieve their full potential. With a strong focus on well-being, we ensure our employees stay happy, motivated, and productive. Offsites We understand the importance of building strong relationships between team members. That’s why we organize regular team outings as a way to promote camaraderie, trust, and teamwork. Our outings range from adventurous outdoor activities like trekking and camping to fun-filled games and parties. We believe that these events are an excellent way to break down barriers and help team members get to know each other better outside of the workplace. Strategic Meetings We believe that regular strategic meetings are essential for achieving our goals. These meetings provide a forum for discussing ideas, identifying challenges, and developing action plans to improve our performance. By keeping everyone aligned, we can ensure that we are moving in the right direction towards our goals. https://youtu.... - Published: 2020-01-10 - Modified: 2026-06-12 - URL: https://www.infidigit.com/local-seo/ Local SEO Services Turn Nearby Searches into Revenue Growth Increase your local visibility and attract high-intent nearby customers to drive measurable business growth with our local SEO services built for long-term ROI. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > Local SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Local SEO Services Drive Revenue for Your Business Drive Traffic Win the attention of high-intent local customers who are actively seeking local business services Increase Conversions Turn local search visitors into paying customers using targeted location-based optimisation strategies. Improve Rankings Strengthen visibility across local search results, map listings, and location-specific customer searches. Maximise ROI Generate sustainable local leads while reducing dependence on expensive paid advertising campaigns. Boost Awareness Expand local brand awareness by enhancing presence in competitive search results regionally. Enhance Engagement Improve customer interaction with optimised local content, reviews, and seamless user experiences. Challenges What is Stopping Your Business from Showing up in Local Search Results? "Why is Your Local SEO Not Driving More Traffic? " Local search is frequently not effective in cases where a company is optimising its visibility without matching local search intent. Traffic can be restricted by weak location targeting, inconsistent business information, poor Google Business Profile optimisation, and low local authority signals. The search engines are biased towards the businesses that show relevancy, proximity, trust and involvement in the local... - Published: 2020-01-10 - Modified: 2026-06-10 - URL: https://www.infidigit.com/seo-audit/ AI - Driven Growth Solutions SEO Audit Services That Maximise Business Growth & Revenue Uncover hidden SEO issues, strengthen technical performance, and unlock sustainable organic growth with and rel="canonical" tags Auditing rel="alternate" and rel="canonical" tags ensures proper handling of mobile and desktop versions for better search engine performance. Mobile sitemap check Checking the mobile sitemap for completeness and accuracy facilitates search engine crawling and indexing. Identifying mobile-only 404s Identifying mobile-only 404 errors ensures a seamless user experience on mobile devices. Identifying whether interstitials on mobile disrupt mobile browsing Evaluating interstitials on mobile prevents disruptions in mobile browsing and improves overall usability. Identifying irrelevant cross links Identifying and eliminating irrelevant cross-links enhances user navigation and SEO relevance. Auditing mobile site for unusual breakpoints Auditing the mobile site for unusual breakpoints ensures consistent design and functionality. Checking whether mobile app content is indexed correctly Verifying the correct indexing of mobile app content improves visibility in mobile search results. Checking zoom functionality on mobile Checking the zoom functionality on mobile devices ensures an optimal user experience and accessibility. Checking disparity between desktop and mobile version Identifying and addressing any disparities between the desktop and mobile versions of the website is important for consistency. Checking for Navigation Mismatch on Mobile and Desktop Checking for navigation mismatches between mobile and desktop versions maintains a consistent user journey. Checking for Content Mismatch on Mobile and Desktop Identifying and addressing content mismatches between mobile and desktop versions improves the user experience and SEO consistency. Rendering Techniques and... - Published: 2020-01-10 - Modified: 2026-06-12 - URL: https://www.infidigit.com/e-commerce-seo/ Ecommerce SEO Services to Grow Your Business Boost your visibility and drive targeted and qualified traffic with our data-driven eCommerce SEO services, scaling your online business. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > Ecommerce SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Increases Revenue Growth for Your E-Commerce Business Reach the Right Audience Capture high-intent users actively searching for your services and drive qualified traffic to get more sales. Maximise ROI with SEO Reduce acquisition costs by creating a steady flow of intent-driven organic traffic with high conversion chances. Capture Local Markets Attract local buyers and dominate local search results with local SEO to drive more sales. Outperform Competitors Take over the search results and capture the attention of high-value customers to outperform your competitors. Enhance Snippets Optimise your content to appear on rich results and featured snippets to drive high-value customers. Achieve Sustainable Growth Establish long-term revenue sources with scalable search engine optimisation strategies that can compound. Challenges What is Keeping Your eCommerce Success at Bay? "I launched my online store, but no one seems to visit. " New stores will normally not have any search results due to poor indexing. Poor targeting of keywords and low authority. We do this by optimising your website architecture, focusing on crawlability and using an intent-driven approach as a core tactic. Alongside background material and... - Published: 2020-01-10 - Modified: 2026-03-13 - URL: https://www.infidigit.com/seo-penalty-recovery/ AI - Driven Growth Solutions Google Penalty Recovery Services For Ranking and Revenue Growth Avoid potential loss in web traffic and decreasing conversions due to Google penalty. Through our Google Penalty Recovery Service, We ensure that your website is recovered from Panda or Penguin updates Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Penalty Recovery Services Clients We are the trusted partners for brands to achieve organic success Case studies We create success stories like these for your brand Infidigit Helped an Ed-Tech Leader Recover from a Manual Penalty Objective To remove Google’s manual penalty caused by unnatural backlinks and restore domain authority & organic performance. Challenges
 – Severe manual action impacting traffic & authority – 70K+ backlinks with high toxicity sign – Multiple reconsideration attempts previously rejected Solutions
 – Identified toxic backlinks using multi-tool analysis (Moz, Ahrefs, SEMrush) – Filtered high spam-score, gambling & PBN domains – Strategic disavow clean-up with precise domain evaluation Results 5000+ Toxic Domains Disavowed 3000+ Relevant Domains Removed from Disavow File 50+ Domain Authority View full case study Infidigit Helped an Ed-Tech Leader Recover from a Manual Penalty Objective To remove Google’s manual penalty caused by unnatural backlinks and restore domain authority & organic performance. Challenges
 - Severe manual action impacting traffic & authority - 70K+ backlinks with high toxicity sign - Multiple reconsideration attempts previously rejected Solutions
 - Identified toxic backlinks using multi-tool analysis (Moz, Ahrefs,... - Published: 2020-01-10 - Modified: 2026-06-12 - URL: https://www.infidigit.com/aso-app-store-optimization/ AI - Driven Growth Solutions App Store Optimization (ASO) Services to Boost Your App Rankings We customize ASO to ensure faster downloads by your targeted audience from the Play Store & App Store. Best practices of ASO and SEO are implemented to increase the quality of organic downloads. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > ASO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS Leading App Store Optimization Services That Drive Organic Traffic Generate Leads Attract qualified prospects to your site with targeted SEO strategies Increase Sales Drive more conversions with optimized search visibility and user experience. Higher Organic Rankings Rank higher in search results, getting your business noticed by more customers. Grow ROI Maximize returns by investing in SEO that delivers long-term results. Boost Brand Visibility Increase your brand’s presence with better rankings and more traffic. Improve Engagement Enhance customer interaction with tailored content and improved site experience. Challenges What’s Holding Back Your App’s Organic Growth? "I worked with an ASO company, but my downloads still haven’t improved. " Many businesses partner with an ASO team expecting quick results, but without the right strategy, your app may still struggle. Poor keyword selection, outdated metadata, and lack of creative testing often prevent apps from gaining visibility no matter how much effort you put in. This is why many brands eventually look for a more data-driven and... - Published: 2020-01-10 - Modified: 2026-06-15 - URL: https://www.infidigit.com/conversion-rate-optimization/ Conversion Rate Optimization Services That Drive Conversions and Revenue Turn your website visitors into paying customers with data-driven conversion rate optimization services designed to increase your user engagement, leads, and revenue Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > CRO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How SEO Drives Revenue Growth for Your CRO Business Generate LeadsAttract visitors with lofty goals and transform them into enquiries from qualified business customers. Conversion Funnel AnalysisMonitor activities, pinpoint areas of conversion loss, and optimise end-user experiences to improve revenue outcomes. Landing Page DesignCreate landing pages focused on conversion to improve customer acquisition, trust, and engagement. Optimisation ProcessContinuously test, refine, and rework the website factors based on behaviour data and performance-based methods. User AnalysisGet to know users' behaviour patterns to enhance engagement, conversions, and the customer experience. Heatmap And Click-TrackingProvide oversight of user behaviour to strategically identify friction points and opportunities for conversion. Challenges What's Stopping Your Website From Converting Visitors Into Customers "My website traffic is high, but my sales are low. "Low sales and traffic can mean that the intent and conversion paths of the users are somewhere else. It can be due to bad value positioning, wrong audience, not well-defined CTAs, or friction in the customer journey. Good CRO is about understanding behavioural data, stripping back messages and making landing pages deliver on their promises. Instead... - Published: 2020-01-10 - Modified: 2024-05-15 - URL: https://www.infidigit.com/content-marketing/ Home > Solutions > Content Marketing ServicesSolutions Content Marketing Services We do rigorous research to create a custom content strategy for your company. We develop SEO friendly marketing collaterals like featured snippets, editorials, blogs, and ads. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo We are Driven by Results Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Organic Sessions1. 8 Billion+ #1 Ranking Keyword40,000+ Awards & Recognition40+ Clicks1. 5 Billion+ Clicks1. 5 Billion+ Users800 Million+ Leads2 Million+ Users800 Million+ Leads2 Million+ Trusted by Global Brands Content Marketing Services To Attract Your Potential Target Audience Finding the right content marketing services is often a challenge for growing businesses. Enhancing online traffic to a business website requires looking at content marketing companies for obtaining suitable results. If you want higher revenues and better word of mouth about your brand, choosing a good content marketing firm is a must. Here is where Infidigit comes into the picture as an experienced and professional content marketing agency. Read more As a skilled SEO content marketing company, Infidigit plays a vital role in your business. It not only offers you the right content gap analysis for fixing things but also covers several added aspects. This includes content strategy, which is the vital starting point of all activities. That’s not all; we also offer ecommerce SEO services tailored specifically for online stores. This helps maximize digital presence and potential alike. We have a time-tested track record of delivering growth... - Published: 2020-01-10 - Modified: 2026-06-12 - URL: https://www.infidigit.com/link-building/ AI - Driven Growth Solutions Link Building Services Boost Authority & Revenue Growth Increase your website’s authority, outperform competitors in search rankings, and attract high-intent organic traffic with results-driven best link building services. Infidigit is a CMO’s most preferred partner 3. 1B+ Organic Sessions 39M+ Leads Generated 130+ Case Studies 70+ Awards & Recognitions Home > Solutions > Link Building Services Clients We are the trusted partners for brands to achieve organic success BENEFITS How Link Building Boosts your Revenue Growth Improve Search Engine Rankings Increase domain authority and enhance rankings on competitive high-intent search keywords consistently. Drive Referral Traffic Get the attention of qualified visitors by building authoritative backlinks to reputable, relevant industry websites. Enhance Brand Authority Develop credibility and trust through being mentioned in reputable online publications. Boost Organic Search Visibility Gain discoverability in search engines with effective, high-quality backlinks and authority indicators. Increase Reach and Engagement Gain more audience and enhance interaction with contextually relevant and trusted third-party placements. Long-Term ROI Create sustainable organic growth and reduce reliance on costly short-term paid advertising campaigns. Challenges What's Holding Back Your Link Building Success? "We’re not getting enough high-quality backlinks to improve our rankings. " The quality of backlinks, relevancy, and authority of the search engines are of much greater importance than volume. A lot of companies fail as they seek cheap placements that fail to contribute to their strategic SEO services. Successful link building services involve obtaining links on authoritative websites of good topical credibility and relevancy. This... - Published: 2020-01-06 - Modified: 2023-03-22 - URL: https://www.infidigit.com/blog/ Featured Post What is SEO – A Complete SEO Guide for Beginners by Deepthi Balegar July 4, 2019 Search Engine Optimization (SEO) is the process of increasing your website’s visibility when people search for products or services online. SEO is important because searching ... What is Technical SEO – 15 Major Technical SEO Checklist July 18, 2019 What is On-Page SEO and Top 20 On-Page SEO Techniques August 9, 2019 What is Digital Marketing & Types of Digital Marketing August 14, 2019 Major Google Algorithm Updates November 14, 2019 Recent Post SEO Tips for Creating Better Content from Google’s John Mueller January 14, 2022 Your SEO Toolbox – The Best Technical SEO Tools in 2022 January 11, 2022 What Is A/B Testing? All You Need to Know January 7, 2022 Top SEO Trends for 2022 to Boost Your Rankings January 6, 2022 On Page SEO What is Title Tag & Best Practices of Writing Title Tags July 5, 2021 How to Write a Compelling Meta Description June 29, 2021 Learn How to Fix Keyword Cannibalization December 29, 2020 What are Meta Tags? October 22, 2020 Technical SEO Your SEO Toolbox – The Best Technical SEO Tools in 2022 January 11, 2022 Subdomain vs Subfolder – The Better SEO Option July 6, 2021 Google: Best Technical SEO Practices for Ecommerce Sites April 6, 2021 15 – Step SEO Audit Checklist for 2022 February 6, 2021 SEO Basics SEO Tips for Creating Better Content from Google’s John Mueller January 14, 2022 Top... - Published: 2020-01-06 - Modified: 2026-06-25 - URL: https://www.infidigit.com/careers/ Home > Solutions > CareerCareer's We're Officially That Good! 2 years Running as a Great Place to Work. Lookin for a work environment that's more than just a job? Look no further! We're a certified Great Place to Work (twice over! ), and we're always looking for talentedindividuals to join our winning team. International award winners 150+ tech SEO experts Proven success stories Get a Free Demo Full Stack Developer We are looking for a talented and passionate Full Stack Developer to join our growing product development team. Active Apply Now Jr. Associate - Link Building Minimum 6 months of experience in link building, blogger outreach or off-page SEO Active Apply Now Link Building Trainee Excellent verbal, written and digital communication skills. A strong ability to juggle tasks, prioritise and manage time effectively Active Apply Now Head of Performance & Conversion 8–12 years in performance marketing, growth, or digital services MBA or equivalent is a plus, not mandatory Active Apply Now Sr. HR Manager 4–6 years of core HR experience with exposure to leadership. Active Apply Now Marketing Manager 6 - 10 years in B2B marketing with end-to-end ownership Active Apply Now SEO Associate Prior experience or knowledge in Search Engine Optimization (SEO), especially with e-commerce clients, is preferred. Active Apply Now SEO Analyst 1-2 years previous experience in SEO, Digital marketing Active Apply Now Content Executive 2-4 years of content writing experience, preferably in e-commerce, fintech, and BFSI niches Active Apply Now Chief of Staff (Delivery & Strategic Execution)... - Published: 2020-01-06 - Modified: 2026-01-27 - URL: https://www.infidigit.com/contact-us/ Start a Smarter Growth Conversation Share your details and get clear, actionable guidance tailored to your business. Want to Speak to Our Team Directly? Phone +91 77100 79985 Email sales@infidigit. com Location Topiwala Centre, 509 & 510, near Goregaon Railway Station, off Swami Vivekananda Road, Kakaji Nagar, Jawahar Nagar, Goregaon West, Mumbai, Maharashtra 400104 Tell Us About Your Business This helps us understand your goals before we connect. How are your SEO activities managed now? Via an AgencyIn-house TeamSEO activities not initiated yet What solutions you are looking for? SEOLocal SEOAmazon SEOCROYouTube SEOPremium Link BuildingASOWebsite DevelopmentContent Writing Your data is properly secured and encrypted by SSL. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-cf7-2902499297"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-cf7-2902499297"), turnstile. render("#cf-turnstile-cf7-2902499297", {sitekey:"0x4AAAAAAAO28PC0K68HJ-IF"})); }, 100); }); document. addEventListener("DOMContentLoaded",function{document. querySelectorAll('. wpcf7-form'). forEach(function(e){e. addEventListener('submit',function{if(document. getElementById('cf-turnstile-cf7-2902499297')){setTimeout(function{turnstile. reset('#cf-turnstile-cf7-2902499297');},1000)}})})}); document. querySelectorAll('. wpcf7 input'). forEach(function(element) { element. value = window. location. href; }); Infidigit in the United States Phone +1 (302) 608-9009 Email sales@infidigit. us Location 8, The Green STE, R Dover, DE 19901 View Services FAQs Find everything you need to know about Infidigit right here. What is an SEO Agency and why do I need one? An SEO agency helps businesses improve their website’s visibility on search engines. They use techniques to make your website more attractive to search engines, which in turn brings in more visitors. How big is your team? Infidigit boasts a robust team of almost 150+ highly proficient SEO specialists, whose collective expertise has been pivotal to our remarkable growth trajectory.... - Published: 2020-01-06 - Modified: 2026-06-17 - URL: https://www.infidigit.com/seo-search-engine-optimization/ SEO Services in India: Drive Traffic, Leads & Revenue Unlock sustainable growth with SEO services in India that turn search demand into qualified leads, stronger brand visibility, and measurable revenue, built for today's search and AI-powered discovery landscape. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Home > Solutions > SEO Services Clients We are the trusted partners for brands to achieve organic success BENEFITS Benefits of SEO Services for Sustainable Business Growth Qualified Leads Attract high-intent prospects actively searching for your products or services. Revenue Growth Make organic visibility a stable source of sales and business growth. Search Dominance Gain better positions on desirable keywords that result in business results. Higher Returns Minimise the acquisition cost and increase profitability and marketing efficiency in the long term. Market Presence Expand brand awareness in competitive searches and vital purchasing situations. Deeper Engagement Make visitors entertained with activities that stimulate action and conversions. Challenges Common SEO Challenges Businesses Face Today "We Redesigned Our Website, But Traffic Never Recovered" A redesign of a website typically alters URLs, site design, internal links, and page content. Without taking SEO considerations into account, the new version of the site might not be understood by search engines. Rankings may decrease, authoritative pages may lose their power, and organic traffic can decrease without warning. The redesign must enhance the search visibility and user experience. A skilled SEO expert will uphold key SEO principles to avoid... - Published: 2019-05-23 - Modified: 2026-01-22 - URL: https://www.infidigit.com/awards/ Home > Discover > Awards Agency Of The Year 2025 Awards & Recognitions Engaging with us gives you the assurance that you are working with one of the most globally awarded SEO agencies. Our consistent accolades are testimony to our capabilities in delivering results International award winners 150+ tech SEO experts Proven success stories Get Proposal Award-Winning Work. Proven Results. Recognized for delivering digital strategies that drive growth, performance, and long-term impact. Get Free Proposal FE Brandwagon Ace Awards 2025 Agency of the Year Award 2025 Agency of the year Infidigit Conslutants Private LTD FE Brandwagon Ace Awards 2025 Excellence in Fashion & Lifestyle Sector Campaign Excellence in fashion & lifestyle sector Campaign Infidigit X Superbalist FE Brandwagon Ace Awards 2025 Excellence in Innovation in AI-Powered Content Excellence in innovation in AI-powered Content FE Brandwagon Ace Awards 2025 Excellence in Content Strategy Excellence in content Strategy Infidigit X indriya FE Brandwagon Ace Awards 2025 Excellence in SEO/SEM Marketing Excellence in SEO/SEM Marketing Infidigit X AVATAAR Sinkcare e4m ICMA Awards 2025 Best Website Content / Blog Strategy How mochi shoes Built Content over time, Designed to perform FE Brandwagon Ace Awards 2025 Online Lead Generation Campaign of the Year 2025 The Great Indian BFSI Online Lead Generation Campaign of the year 2025-HDFC BW Merit Awards 2025 Best SEO Campaign HDFC LIFE journey from #4 to #1 in Term Insurance & ULIP BW Merit Awards 2025 Retail & E-commerce Search to Style FE Brandwagon Retail & E-commerce Flipkart Seller Hub,s 22x Growth... - Published: 2019-05-07 - Modified: 2026-07-01 - URL: https://www.infidigit.com/ Agency of the year 2025 Your Revenue Growth Partner Built for AI-driven Discovery Infidigit helps growing and established brands win revenue by building visibility, authority, and demand across Google and AI-driven discovery platforms. Driving Growth for Mid-Market & Enterprise Ecommerce Brands 3. 1B+ Organic Sessions 135+ Case Studies 39M+ Leads Generated 100+ Awards Won Clients We are trusted partners for brands to achieve organic success View All Clients Case studies We create success stories like these for your brand 270%Revenue Growth 274%Increase in #1 Rankings 2xGrowth in Organic Sessions Infidigit helped Myntra’s Kids’ category achieve 270% revenue growth through technical SEO, schema optimization, and content-led organic growth strategies. SEO CRO 37xLLM Traffic Growth 100+AI Overview Keywords #1Visibility for Seller Intents Drove AI-driven discovery and visibility across ChatGPT, Gemini, and Perplexity through conversational content and authority signals. LLM 132%Non-Brand Clicks 188%Non-Brand Impressions 39%Term Insurance Leads Boosted non-brand insurance visibility and lead generation through programmatic SEO, content authority building, and technical optimization. SEO CRO 7xApp Download Growth 25+Top 10 Non-Brand Keywords 74Category Ranking Improvement Extramarks increased app installs and visibility through full-funnel App Store Optimization and metadata enhancements. SEO ASO 1. 5K+AI placements 57xLLM Traffic 201%Visibility for Selling Keywords Improved D&B’s visibility across Google AI Overviews and LLM platforms through AI-focused SEO, entity optimization, and AI-readable content enhancements. LLM 39xLLM Session Growth 4. 1%AI Overview Share 1093AI Overview Rankings ICICI Prudential achieved 39x LLM traffic growth through AI-driven SEO, entity-led content, schema optimization, and conversational search strategies. LLM SEO 259%Transaction Growth 2xNon-Brand... ## Posts - Published: 2026-07-01 - Modified: 2026-07-02 - URL: https://www.infidigit.com/blog/best-seo-agencies-in-gurgaon/ Gurgaon is among the most competitive business locations in India and is home to Fortune 500 companies, high-growth startups, SaaS vendors and D2C brands that engage in intense online visibility and market share competitions. Among the numerous best SEO agencies in Gurgaon, it is not enough to compare the services they offer; one must determine which can deliver measurable results. To help make that choice easier, this article lists the 10 best SEO agencies in Gurgaon for 2026, based on their performance, AI skills, technical skills, and industry experience. Top of the list is Infidigit, known for an AI-driven strategy for organic growth and search visibility. 10 Leading SEO Agencies in Gurgaon (2026) #1. Infidigit: Gurgaon's Best AI-Driven SEO Agency Key Services Infidigit provides an all-encompassing portfolio of AI-driven SEO services meant to enhance visibility, traffic, leads, and revenue in competitive markets. The agency delivers various expert services across all domains of SEO, which include: SEO services AI SEO Services Enterprise SEO On-Page SEO SEO audit services Content Marketing Services Content writing services Link Building Services Local SEO services Ecommerce SEO services YouTube SEO Services ASO (App Store Optimisation) Services CRO (Conversion Rate Optimisation) LLM SEO services Agency USP The key difference between Infidigit and the other agencies in this list is its AI-driven and AI-led organic growth strategy. The agency does not emphasise only rankings, but it evaluates the performance of the whole funnel, including the visibility and traffic through leads, conversions, and revenue impact. Its AI-powered approach merges... - Published: 2026-07-01 - Modified: 2026-07-02 - URL: https://www.infidigit.com/blog/best-seo-agency-in-bangalore/ Bangalore is a highly competitive digital market in India, with SaaS providers, D2C brands, financial technology companies, and international technology firms competing to gain visibility, traffic, and market share. Selecting the best SEO agency in Bangalore is now a pivotal growth move for companies that want to shine amid a wide range of search engine results. To assist in making that decision, this article lists the top 10 best SEO firms in Bangalore in 2026 based on their performance, AI, experience in the industry, and their capacity to produce significant business outcomes. The first on the list is Infidigit, which is an AI-based company with a focus on organic growth and search presence. Top 10 Best SEO Marketing Agencies in Bangalore (2026) #1. Infidigit Speciality Infidigit’s speciality is providing AI-driven and AI-led SEO solutions to support business expansion beyond rankings and attain quantifiable commercial results. Its strategy incorporates high-level automation, technical search optimisation, content insight, and performance analytics to enhance visibility in traditional search and AI-assisted search experiences. Its specialisation is in linking performance of organic search to leads, conversions, and revenue, and as a result, it is a popular collaboration among enterprise-level organisations and high-growth brands. Why #1 Leading this list is Infidigit, which has developed an AI-driven SEO system that is optimised to operate in the modern context of search, rather than the way search used to operate five years ago. Infidigit’s approach combines technical know-how, cutting-edge automation, and comprehensive performance measurement to help businesses thrive in Google... - Published: 2026-07-01 - Modified: 2026-07-02 - URL: https://www.infidigit.com/blog/top-seo-company-in-mumbai/ Mumbai’s digital landscape is intensely competitive, with businesses from diverse industries investing heavily in organic search. This strategic emphasis is directed towards increasing market share, generating relevant leads, and sustaining visibility in a fiercely competitive search arena. Choosing the right SEO company in Mumbai can be crucial in either advancing your business or losing out on potential opportunities. To help make this decision easier for you, we’ve put together a list of the top 10 SEO agencies in Mumbai for 2026. This guide discusses the strengths of each agency, their services, skills, and market reputation and will help you find the right partner to help you achieve your targeted business goals. Coming first on the list is Infidigit which provides data-driven and AI-powered SEO solutions. How SEO Can Help Your Business Grow in Mumbai Organic visibility is a powerful tool that can have a direct impact on business growth and customer attraction in a competitive market such as Mumbai. Target High-Intent Customers SEO will allow your business to show up when potential customers are actively searching for products or services, making them more likely to make meaningful inquiries and conversions. Limit Reliance on Paid Advertising A large organic presence will give the business a steady stream of traffic in the long run, helping businesses attract visitors without having to rely on advertising funds. Increase Brand Credibility Companies that rank high on SERPs are generally considered more credible and the most authoritative than those that are not well known. Drive Leads... - Published: 2026-04-14 - Modified: 2026-05-28 - URL: https://www.infidigit.com/blog/geo-vs-seo/ Introduction If you’ve been working in SEO for a few years, you’ve probably felt this already. Something is off. Not in a dramatic way. Rankings still happen. Traffic still comes in. But the connection between “ranking well” and “getting attention” is not as strong as it used to be. Earlier, the process was simple enough to trust. You searched for something on Google, you saw a list of links, you clicked one, maybe two, and you got your answer. That behaviour has started to change. Slowly at first. Now much faster. People still search, yes. But they don’t rely on that one step anymore. They check a video. They read a discussion. Sometimes they just ask a question directly to a tool like ChatGPT and move on. And in many cases, they don’t click anything at all. That’s really where this GEO vs SEO conversation begins. Not from a new algorithm, but from a change in how people behave. Let’s not throw SEO away Before getting into GEO, it’s important to say this clearly. SEO is still relevant and important. Very much. If someone is searching with intent , something like booking, buying, comparing services - search results still matter. Rankings still matter. You want to be visible there. But here’s where it starts to feel limited. A large part of search today is not transactional. It’s exploratory. People are trying to understand things. Compare ideas. Get clarity quickly. And for that, they don’t always want to go through multiple... - Published: 2026-04-14 - Modified: 2026-05-28 - URL: https://www.infidigit.com/blog/what-is-agentic-ai/ Introduction AI has been around for a while now — just not in the way people imagined years ago. It’s not robots running the world. It’s much quieter than that. You search for something, and results are suggested instantly. You browse online, and products start to feel oddly relevant. You open a tool, and it helps you write, summarise, or organise your thoughts. That’s how most of us interact with AI today. You ask for something, it gives you an answer. Simple, and useful. But lately, there’s been a noticeable shift. It’s no longer just about getting better or faster responses. AI is starting to move beyond that — from simply replying to actually doing more with what you ask. And that’s where the idea of Agentic AI starts to come into the picture. So, what is Agentic AI? Put simply, Agentic AI is AI that tries to finish a task, not just answer a question. At first, that might not sound like a big shift. But when you actually use it, the difference becomes pretty clear. Right now, working with AI usually feels like a loop: you ask something → get a response → tweak your question → ask again → and keep going. You’re still the one driving every step. With Agentic AI, the flow starts to change a bit. You give it a direction, and it keeps moving forward from there. Not perfectly, not independently in the full sense — but it doesn’t stop after one step.... - Published: 2026-04-01 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/omnipresence-seo/ SEO is not just about Google anymore. People don’t stick to one place before they trust a brand or decide to buy. They might begin with a Google search, then check a video on YouTube, read a few opinions on Reddit, scroll through LinkedIn, look at reviews, or even ask something on an AI tool. So relying on just one platform doesn’t really work now. If you want people to notice your brand, you need to show up in more than one place — especially where they’re already spending time. That’s what omnipresence SEO is about. It’s simply about being present across different platforms so people keep coming across your brand as they search. Instead of focusing only on ranking one page for one keyword, you’re trying to make sure people see you again and again in different places. In this blog, we’ll walk through five simple pillars that can help you do that. What is omnipresence SEO? Omnipresence SEO simply means making sure your brand shows up in more than one place, not just on search engines. These days, people don’t follow one fixed way of searching. Someone might look something up on Google, then go to YouTube to understand it better, read a few opinions on Reddit, and only then visit a website. Someone else might first come across your post on LinkedIn and later search for your brand on Google. So the idea is pretty simple — be present where your audience already spends time. That doesn’t... - Published: 2026-04-01 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/how-to-optimize-content-for-googles-ai-overviews/ Search has changed — not all at once, but enough to notice. For years, SEO was simple. Rank higher, get more clicks. That was the whole idea. But that approach doesn’t work the same way anymore. You can still be in the top positions and see less traffic. The reason is simple — Google isn’t just sending users to websites now. It’s starting to answer questions on its own. That’s where AI Overviews come in. The Shift: From Search Engine to Answer Engine Earlier, Google was more like a librarian — you’d search for something, and it would simply show you a list of pages where the answer might be. Now, it’s doing more than that. It’s actually reading those pages and giving you a short summary right away. This is happening because of AI. It breaks down your question, looks at information from different sources, and then puts together one clear answer — even before you click on anything. Because of this, your content isn’t just competing to rank anymore. It also needs to be strong enough to be picked and included in that answer. Why Ranking #1 Isn’t Enough Anymore Here’s the uncomfortable part — being at the top doesn’t guarantee visibility anymore. You can still rank #1 and not get the same traffic you used to. Recent data shows that the pages Google uses for AI Overviews don’t always come from the top results. In fact: Only around 38% of sources are from the top 10 Nearly... - Published: 2026-04-01 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/community-seo/ The Trust Crisis Driving Search Behavior The internet has a trust problem. For years, blogs, influencers, and polished review platforms shaped how people made decisions. But that system is cracking. Today, more than half of social media users believe fake reviews are widespread, often driven by bots or incentives rather than real experience. As a result, users are changing how they search. Instead of trusting curated content, they are actively looking for real human opinions. One clear signal: people added the word “Reddit” to Google searches 32 billion times in a single year. This is not just a trend. It is a shift in trust. From Reviews to Recommendations: A Higher Standard Traditional reviews are losing value because they are easy to manipulate. They are one-way broadcasts with little context. Recommendations, on the other hand, work differently. They are: Personal Context-driven Interactive A real recommendation often involves back-and-forth conversation. Someone asks questions, understands your situation, and then suggests something. That process builds trust because the person is putting their reputation behind the advice. This is why forums and communities feel more reliable. They are not trying to sell. They are trying to help. Why “Reddit” Became a Search Shortcut When users add “Reddit” to their search, they are sending a clear message: “I don’t trust the usual results. ” They are looking for: Real people with similar experiences Honest, unfiltered opinions Advice tailored to specific situations Safe spaces for niche or sensitive topics Community platforms act like archives of human... - Published: 2026-03-06 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/click-depth-in-seo/ Click depth in SEO is how many times someone must click from your homepage to open another page. It shows how simple your site is to use and how easily Google can get to your pages. When key pages are only a few clicks away, Google can crawl them more often and people can find them quickly, which can help those pages rank better. Why Click-Depth Matters Pages near the homepage let search engines like Google access them swiftly and regularly. They tend to pick up more internal links and inherit authority from the root page, boosting search performance. Pages stuck deep in the structure get overlooked, face fewer crawls, and risk users bailing out early. How to Measure Click-Depth To measure click depth in a simple way, start from your homepage and count how many clicks it takes to open a page using your main menus or links. You can also use SEO tools like Screaming Frog or similar crawlers to see depth levels for every URL on your site in one report. As a rule of thumb, try to keep your most important pages within about three clicks from the homepage. Understanding the Impact of Click Depth on User Experience Shallow click depth makes pages easy to reach, so users find what they want fast. Good navigation cuts frustration and keeps folks on your site longer, lifting time spent and sales chances. Deep clicks tire people out quick, so they leave without looking, hurting your traffic and goals.... - Published: 2026-03-04 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/on-page-seo-vs-off-page-seo/ If you’ve worked in SEO for even a few months, you’ve heard this debate: “Focus on on-page. ” “No, backlinks matter more. ” The truth? Both matter. But they do very different jobs. Over the years, I’ve seen websites fail because they chased backlinks without fixing their content. I’ve also seen beautifully written websites that never ranked because nobody trusted them yet. So let’s break this down properly. No jargon. Just clear understanding. What Is On-Page SEO? On-page SEO is everything you control on your website. It’s how your page is written, structured, linked, and presented. It’s the foundation. If this part is weak, nothing else holds up for long. Think of on-page SEO as preparing your house before inviting guests. You clean it. You arrange things. You make sure people feel comfortable. Google works the same way. It wants pages that are clear, useful, and easy to understand. The Core Elements of On-Page SEO Let’s go step by step. 1. Content That Actually Answers the Query This is where most people go wrong. They write long articles but don’t answer the real question. If someone searches “on-page vs off-page SEO,” they want: The difference Why each matters When to focus on what Practical examples Not theory. Not motivational lines. Not filler. Good on-page content: Stays focused on the topic Uses clear headings Avoids repeating the same idea five times Solves the reader’s problem Search engines are smarter now. They understand meaning. But they still rely heavily on clarity. If... - Published: 2026-02-24 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/content-for-ai-search/ Traffic from Google has shifted. Users increasingly get answers directly from AI overviews and chatbots instead of clicking through. This post explores the changes in AI search behavior and proven tactics that drive citations today. The Big Shift in Search Behavior People now interact with AI like a knowledgeable friend, asking full questions instead of typing keywords. AI platforms pull from multiple sources to craft instant answers, often without sending users to websites. Traditional SEO focused on rankings and clicks. Today, the goal is earning citations in AI-generated responses, even if direct traffic decreases. Studies suggest AI summaries can reduce click-through rates significantly. However, citations still build brand trust and drive conversions from high-intent queries. Why Traditional SEO Falls Short Old tactics like keyword stuffing or backlink farming are less effective with Retrieval-Augmented Generation (RAG) systems. RAG first retrieves relevant “chunks” of content, then generates answers grounded in them. Pages might rank well traditionally, but if content isn’t structured into bite-sized, parseable facts, AI may skip them. Overviews often favor top-ranking pages (approx. top 10) but also pull from trusted sources like Wikipedia, forums, and niche communities. Generative Engine Optimization (GEO): The New Approach GEO extends SEO by focusing on AI citation rather than only traffic. Key shifts include: From clicks to citations: Measure AI mentions and inclusion rates, not just pageviews. Passage over page: AI retrieves modular sections, not whole URLs. Recency matters: Fresh stats outperform outdated content. Keep top pages updated with 2025–2026 data. Dual strategy: Rank-first for... - Published: 2026-02-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/google-data-manager-api/ Google's Data Manager API hit general availability back in December 2025, and it's a game-changer for folks like us in Mumbai chasing better ad performance without the cookie mess. I hooked it up for a local retail client last month-their bids got smarter overnight, tying straight into SEO leads for a solid 20% ROAS bump. Here's my hands-on guide to get you rolling in 2026. What Makes This API a Must Forget juggling separate uploads to Ads, Analytics, or DV360. This single pipe lets you shove first-party gold-think hashed emails from organic signups or offline sales from GSC traffic-right into Gemini's brain for bidding. No more third-party crutches as privacy laws tighten. Google's own tests showed 60% revenue jumps for AI-heavy setups. It clicked for me when a client's "high-intent" keyword crowd from Semrush fed their dynamic remarketing. Traffic from SEO pages turned into conversions they could actually measure. Step-by-Step Setup (No Code Nightmares) Start in Google Cloud Console-new project if you're rusty. Enable the API: Search "Data Manager API," hit enable. Needs serviceusage. services. enable perms (Owner role works). Auth Up: Grab OAuth for user flow or service account. Download client config, run gcloud auth for local ADC magic. Link Destinations: In Ads/DV360, add your API account email as admin. Verify scopes include datamanager. googleapis. com. Push Data: Curl a test ingest or use Python SDK. Hash PII first! Quick curl snippet I tested: "text curl -X POST https://datamanager. googleapis. com/v1/audiencemembers:ingest \ -H ""Authorization: Bearer $(gcloud auth print-access-token)"" \... - Published: 2026-02-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/google-sues-serp-api/ Google's lawsuit against SerpApi, filed December 19, 2025, in California's Northern District Court, is shaking up the SEO world like a monsoon downpour in Mumbai. I've been tracking ranks for local clients using these tools, and yeah, it's got me rethinking stacks-here's the gritty breakdown from someone who's lived it. The Core Fight: Scraping vs. Protection Google calls SerpApi's operation "parasitic," accusing them of dodging SearchGuard (their 2025 bot-blocker) with fake browsers, IP spins, CAPTCHA farms, and token sharing. We're talking hundreds of millions of daily automated queries, resold as APIs-pulling SERPs, Knowledge Panels, even merchant images Google licenses. DMCA anti-circumvention claims could mean $200-2,500 per violation; at that scale, damages are "astronomical," though Google's complaint admits SerpApi couldn't pay it all. SerpApi pushes back hard: Public search data's First Amendment territory, no paywalls. They've operated openly for years-why sue now amid their 25,000% growth spurt? Blame AI data hunger and SEO tool boom. One agency I know lost a client mid-switch when their SerpApi feed glitched; exposed how fragile these are. SEO Tools Feel the Heat Rank trackers, competitor spies, backlink checkers-many ride SerpApi rails. Reddit sued them too (honeypot trap), and if Google wins injunctions plus tech destruction orders, expect: Pricier official APIs or GSC-only scraps. Niche tools folding; big dogs like Ahrefs/SEMrush (own crawlers) might hike fees. Shift to Google-sanctioned data: Performance Max exports, weekly GSC views. Tool Category Old Reliable Flow Post-Lawsuit Pivot SERP APIs Real-time grabs, cheap Official endpoints, delays Rank Tracking Daily automated Manual... - Published: 2026-02-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/track-social-profile-traffic-in-google-search-console/ Google dropped a game-changer in Search Console back in early December 2025-now you can track how Google Search funnels folks straight to your social profiles. I've been messing with it on a couple Mumbai restaurant sites, and man, it exposed why their Instagram was outshining the homepage for branded hunts. Here's the lowdown from my trials. What Pops Up in the New Report Head to Insights, and bam-social channels light up with total reach (clicks + impressions from Search), top/trending profile pages, the queries pulling people there, plus country splits and extras like Image or Discover traffic. It auto-matches verified profiles via your site's schema-no fuss. For one cafe, "best chai Bandra" queries sent twice the clicks to IG over the domain. CTR crushed it too; folks trust follower counts and fresh stories more than static sites sometimes. Cross-Channel Gold for Real Wins This kills the SEO-social silo. See a profile dominating brand terms? Shift lead magnets there-Stories links, bio tweaks. Compare against GA to split Search-driven from native traffic; my test showed 35% of a blog's new followers rode in via Google. Metric Quick Insight My Tweak Example Total Reach Search-to-social flow Pump high-CTR platforms first Top Queries What sparks profile visits Match bios to trends Geo Breakdown Where clicks cluster Local posts for top countries Fire It Up Yourself Slap Organization/Person schema on your site if missing-Rich Results Tool checks it. Thumbs up/down in GSC speeds full rollout. Plot your brand volume against social impressions; mismatch means beef... - Published: 2026-02-13 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/google-messages-bot/ Lately, Google has been quietly expanding its library of specialized crawlers, and the latest addition to the official documentation is the Google Messages bot. If you’re someone who keeps a close eye on server logs or manages website health, you might have already spotted "GoogleMessages" popping up in your data. Unlike the standard Googlebot that we all know (and sometimes fear) for search indexing, this new bot serves a very specific, much smaller purpose. This guide is here to explain exactly what it’s doing on your site—without getting bogged down in unnecessary jargon. What exactly is the Google Messages Bot? In short, this bot is the "eyes" of the Google Messages app. When a person pastes a link into a text conversation, the app doesn't just want to show a string of blue text; it wants to generate a rich preview card with a title, a brief snippet of text, and a thumbnail image. To make that happen, Google sends the Google Messages bot to your site to grab those specific details. It’s important to distinguish this from a search crawler. Google classifies this as a user-triggered fetcher. This means: It doesn't crawl the web looking for new content on its own. It won't index your pages or affect your search rankings. It only wakes up when a real human shares your link in a chat. How it operates behind the scenes The workflow is pretty straightforward and entirely driven by user interaction. The moment a link is shared, the... - Published: 2026-02-10 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/how-to-fix-content-cannibalization/ As your website grows, it’s easy to believe that adding more pages will automatically bring more traffic. Many teams do exactly that. But over time, the results can be disappointing. Instead of helping, some pages start competing with each other in Google search results. When this happens, search engines get confused about which page to rank. This issue is called content cannibalization, and it can slowly hurt your rankings, traffic, and even conversions often without any clear warning. In this blog, we’ll look at what content cannibalization really means, why it usually happens on growing websites, how to spot it early, and how to fix it at scale without risking your existing rankings. Why Content Cannibalization Is a Silent SEO Problem Content cannibalization often goes unnoticed because the symptoms aren’t obvious. You may notice: Fluctuating rankings for key pages Lower click-through rates Confusion over which page should rank Even if all your content is high quality, Google struggles to decide which page to show. That means none of your pages get their full potential. What Content Cannibalization Really Looks Like It’s easy to confuse cannibalization with normal competition. But here are common scenarios: When Multiple Pages Target the Same Keyword For example, imagine your site has: /child-insurance-plan /best-child-insurance /child-insurance-plans-guide All three target the keyword “child insurance plan. ” Google sees them as competing pages. Instead of ranking one page high, it spreads traffic between all three — or sometimes, none rank consistently. When Google Keeps Switching Rankings You might notice... - Published: 2026-02-10 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/branded-vs-non-branded-traffic/ If you work in SEO, marketing, or content, you’ve probably seen these two terms many times: branded traffic and non-branded traffic. People talk about them in reports. Clients ask about them in meetings. Tools separate them neatly in dashboards. But very few explain them in a way that actually makes sense. This blog breaks it down. What these traffic types mean, how they behave, and why both matter for long-term growth. What Is Branded Traffic? Branded traffic comes from searches that include your brand name or a close variation of it. Simple examples “HDFC Life term insurance” “Amazon customer care” “Zomato app download” “HubSpot pricing” In all these cases, the user already knows the brand. They are not exploring options. They are looking for you. That’s branded traffic. What Is Non-Branded Traffic? Non-branded traffic comes from searches that do not mention any brand name. These users are still searching for: information solutions comparisons products or services ... but they haven’t decided on a brand yet. Simple examples “best term insurance plan” “content cannibalization SEO” “email marketing software” “how to save tax in India” This is non-branded traffic. The Real Difference Between Branded and Non-Branded Traffic The difference is not just the keyword. The real difference is user mindset. Branded traffic users Already trust the brand Are closer to conversion Often come for login, pricing, support, or purchase Convert faster Non-branded traffic users Are still researching Comparing options Learning basics Building trust Both are important, but they play very different roles.... - Published: 2026-02-04 - Modified: 2026-02-04 - URL: https://www.infidigit.com/blog/index-bloat/ Everyone’s chasing keywords, stacking backlinks, and pumping out content like it’s a race. And yeah-those tactics work. But here’s the part no one wants to talk about. Many sites still see traffic flatline-or slowly bleed out-even when everything looks “right” on paper. Rankings bounce around. Growth stalls. Money pages that should win... don’t. There’s no penalty. No hack. No dramatic crash. Index bloat may be one of several contributing factors. It doesn’t destroy your site overnight. It creeps in quietly, clogs your index with junk pages, wastes crawl budget, dilutes authority, and gradually convinces Google your site isn’t worth trusting. By the time it’s noticeable, the damage is already compounding. Let’s break down what index bloat actually is, how to spot it quickly, and how to clean it up without hurting your SEO. What Index Bloat Actually Is (And Why Google Hates It) Index bloat happens when Google indexes far more URLs than you actually want ranking. Think of it like a bloated hard drive-thousands of useless files slowing everything down. These pages usually include: Thin or near-duplicate content Auto-generated filters and parameters Old, forgotten, or orphaned URLs CMS artifacts no human ever searched for Google’s goal is to rank the best page for a query. But when it’s flooded with low-value noise from your domain, it struggles to determine: Which page is authoritative Which URLs actually matter Which pages deserve crawl priority This problem is most common on e-commerce sites, large blogs, and older domains-especially those that have never... - Published: 2026-02-04 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/optimize-your-content-for-googles-ai-powered-search-features/ Google's search is getting smarter with AI, and in 2026, it's all about making your content stand out in those handy AI Overviews that pop up first. I've been tweaking sites for years, and here's my no-fluff take on beating the algorithm while keeping readers hooked. Understand AI Overviews First They're not mere summaries-Google's AI digs into reliable sources that cut right to the chase on real questions. Early this year, they were popping up in almost 90% of informational searches, pushing those classic blue links way down the page. Think of it like Google handing users a cheat sheet; your job is getting on that sheet by being clear, fresh, and legit. I remember updating a client's blog on SEO tools-added real stats from their tests-and bam, it started getting cited. No keyword stuffing, just solid answers. Nail Your Content Structure Short paragraphs, two to three lines max, with headings that match what folks actually ask: "How to... " or "What is... ". Bullets and numbered lists? Gold. Lead sections with direct answers, then back it up with examples. Skip walls of text-AI crawlers love scannable stuff. Use schema markup like FAQ or HowTo to flag your page as ready-to-snip. On one project, reformatting old posts this way doubled our snippet wins overnight. Boost E-E-A-T Signals Hard Experience, Expertise, Authoritativeness, Trust-Google's obsessed. Slap author bios with creds, toss in original data or case studies, and link to big-name sources. Freshness counts too; audit and refresh yearly, especially in fast... - Published: 2026-02-04 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/google-issues-fresh-warning-on-noindex-usage-for-javascript-pages/ Google just dropped a heads-up that's got devs scrambling: slapping a noindex tag on JavaScript-heavy pages can backfire big time. I've chased this rabbit hole on a few client sites here in Mumbai, and trust me, it's a sneaky trap worth dodging in 2026. The Warning Breakdown Late last year, Google tweaked its JavaScript SEO docs to spell it out-if your page's original HTML spits out a noindex meta tag before any JS kicks in, their crawler might just bail on rendering altogether. No rendering means your clever script to yank that tag? It never runs. Page stays blocked forever, even if you meant for it to get indexed later. Picture this: Your e-comm site loads product data via API. Fails once? JS adds noindex as a safety net, then removes it on success. Google sees the initial "no," skips the JS party, and poof-ghost page in search. Why Google Does This It's all about efficiency. Crawlers burn serious juice on JS rendering, so spotting noindex early lets them cut losses and move on. Old docs said they "skip" it outright; now it's "may skip," but the vibe's clear: don't gamble on JS fixes. Server-side is king-handle noindex in your initial response or HTTP headers if you mean business. Fix It Before It Bites Ditch client-side noindex logic; go server-side for reliability. Audit via Search Console: Filter "Indexed, though blocked by robots. txt" or crawl logs for noindex hits. Test with URL Inspection-fetch as Google to catch raw HTML sins.... - Published: 2026-01-30 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/url-is-available-to-google-vs-url-is-not-on-google/ If you’ve ever checked Google Search Console and seen messages like “URL is available to Google” or “URL is not on Google,” you may have wondered: Is my page indexed or not? Why is Google aware of my URL but not showing it in search? Do I need to fix something? These two statuses sound similar, but they mean very different things for your SEO and visibility. In this guide, we’ll break down the actual difference, what each status means, why it happens, and what actions you should take to improve your website’s presence in Google Search. Understanding Google’s Process: Crawl → Index → Rank Before comparing the two statuses, it’s important to understand how Google works: Crawling – Google discovers your page via links, sitemaps, or direct submission. Indexing – Google analyzes the content and decides whether to store it in its index. Ranking – Indexed pages compete to appear in search results. The key difference between “available to Google” and “not on Google” lies mainly in indexing, not crawling. What Does “URL is Available to Google” Mean? When Google Search Console says “URL is available to Google,” it means: Google can crawl the page The page is not blocked by robots. txt There are no major technical restrictions The page may or may not be indexed In simple terms, Google has access to the page, but it hasn’t necessarily decided to include it in search results. Common Scenarios Under “URL is Available to Google” The page is discovered... - Published: 2026-01-30 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/what-is-a-server-backbone-of-the-internet/ In today’s digital world, everything from websites and emails to online banking and streaming services relies on one powerful component: servers. While most users interact with apps and websites daily, few understand what happens behind the scenes to make these services work seamlessly. In this article, we’ll break down what a server is, how it works, different types of servers, and why servers are essential to the internet—in a simple, beginner-friendly way. What is a Server? A server is a computer or system that provides data, resources, or services to other computers, known as clients, over a network or the internet. In simple terms: Clients request information Servers respond to those requests For example, when you open a website: Your browser (client) sends a request The server processes the request The server sends back the webpage data Without servers, the internet as we know it would not exist. How Does a Server Work? Servers operate on a request-and-response model: A user enters a website URL The browser sends a request to the server The server locates the required data The server sends the data back to the browser The website loads on your screen Servers are designed to: Run continuously (24/7) Handle multiple requests at the same time Store and process large amounts of data Provide high reliability and security Why Are Servers Called the Backbone of the Internet? Servers are often referred to as the backbone of the internet because they: Host websites and web applications Store databases and... - Published: 2026-01-30 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/google-search-console-vs-google-analytics/ When it comes to tracking website performance, Google Search Console (GSC) and Google Analytics (GA) are two of the most powerful free tools available. While both are owned by Google and often used together, they serve very different purposes. If you’ve ever wondered which tool does what or why you need both, this guide will clearly explain the key differences between Google Search Console and Google Analytics—in simple, practical terms. What is Google Search Console? Google Search Console is a tool that helps you monitor and optimize your website’s presence in Google Search results. It focuses on how Google sees your site, including: Search performance Indexing status Technical SEO issues Website visibility in organic search In short, GSC answers the question: “How is my website performing on Google Search? ” What is Google Analytics? Google Analytics tracks and analyzes user behavior after visitors land on your website. It helps you understand: Who your visitors are How they interact with your site Which pages perform best Conversions, goals, and revenue In short, GA answers the question: “What are users doing on my website? ” Google Search Console vs Google Analytics: Core Differences Feature Google Search Console Google Analytics Main Focus Search visibility User behavior Data Source Google Search results Website visitors Tracks Keywords Yes (organic only) Limited (mostly hidden) Indexing issues Yes No User Engagement No Yes Conversions No Yes SEO Insights Strong Moderate Traffic Sources Google Search only All channels Key Differences Explained in Detail Purpose and Functionality Google Search... - Published: 2026-01-30 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/da-pa-spam-score-toxic-score-seo/ Search Engine Optimization (SEO) is no longer just about keywords and content. Today, authority, trust, and link quality play a major role in how websites rank in search engines. This is where metrics like Domain Authority (DA), Page Authority (PA), Spam Score, and Toxic Score become important. While these metrics are not official Google ranking factors, they are powerful indicators of a website’s SEO health and link profile. In this article, we’ll explain what these metrics mean, why they matter, and how to use them effectively. What Are SEO Authority and Quality Metrics? SEO tools use various metrics to evaluate the strength, credibility, and risk level of a website or webpage. These metrics help marketers: Analyze competitors Evaluate backlink quality Avoid harmful links Improve overall SEO strategy Let’s explore each metric in detail. What is Domain Authority (DA)? Domain Authority (DA) is a metric created by Moz to estimate how likely a website is to perform well on search engine results pages (SERPs). It doesn’t directly influence rankings, but it helps measure a site’s overall strength compared to others. Key Points About Domain Authority - DA is scored on a scale from 1 to 100, with higher scores indicating stronger ranking potential. The score is mainly influenced by the quality, quantity, and relevance of a website’s backlink profile. Rather than treating DA as an absolute ranking factor, it’s best used as a comparative metric. It helps you benchmark your site against competitors and track overall SEO progress over time. Why... - Published: 2026-01-16 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/hsts-header/ Website security is no longer something you can ignore. Users expect their information to be protected, browsers actively warn people about unsafe pages, and search engines clearly favor secure websites. The HSTS header helps solve a common problem by making sure your website is always accessed securely, without depending on users to choose the right version of a URL. This guide explains HSTS in simple, practical language, without going deep into technical complexity. What Is the HSTS Header? HSTS stands for HTTP Strict Transport Security. It is a security rule that a website sends to a browser, telling it to always open the site using HTTPS. Once the browser receives this rule, it remembers it. From that point on, even if someone types the website address using HTTP or clicks an old HTTP link, the browser automatically switches to HTTPS. In simple terms, HSTS makes HTTPS the only way your website can be accessed. How the HSTS Header Works When a user visits your website securely for the first time, the server sends a message to the browser saying that this website should only be loaded over a secure connection. After that: The browser stores this rule Any future attempt to open the site using HTTP is blocked The browser automatically forces HTTPS All of this happens quietly in the background. Users don’t notice anything different, but their connection stays secure every time they return. Understanding the Strict-Transport-Security Header (Made Simple) The Strict-Transport-Security header is simply an instruction sent by... - Published: 2026-01-14 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/how-to-find-long-tail-keywords-in-google-search-console/ SEO has moved far beyond targeting short, generic keywords. Today, most searches are longer, more descriptive, and often phrased the way people naturally speak or think. These longer searches—commonly known as long-tail keywords—carry clearer intent and usually indicate that the user knows what they are looking for. Google Search Console is one of the few tools that shows this behavior exactly as it happens. Instead of estimates or averages, it reveals the real queries users typed before landing on your website. When you know how to analyze this data properly, Search Console becomes an excellent source for uncovering long-tail keyword opportunities that already exist within your site’s visibility. What Counts as a Long-Tail Query in Google Search Console In Google Search Console, long-tail queries are not just “keywords with more words. ” What matters more than length is intent. A long-tail query often reads like a complete thought. It may describe a problem, compare options, or ask a specific question. These searches usually include context—details that narrow down exactly what the user wants—rather than vague terms. Head keywords tend to be broad and competitive, while mid-tail queries add some clarity. Long-tail queries go a step further by removing ambiguity altogether. They often sit closer to decision-making or meaningful engagement. Because these queries usually have low individual search volume, most keyword tools ignore them. Search Console does not. If a query triggers impressions for your site, it will appear there—making GSC one of the most accurate ways to understand how people... - Published: 2026-01-05 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/parasite-seo/ If you’ve spent any time in the digital marketing trenches lately, you know the feeling of shouting into a void. You launch a beautiful new website, publish ten "ultimate guides," and wait. And wait. You check your analytics, only to see a handful of visitors—half of whom are probably your own team. In 2026, the "Google Sandbox" is realer than ever. For a new domain to rank for a competitive keyword, you aren't just fighting other businesses; you’re fighting the physics of search engine trust. This is where Parasite SEO comes in. It’s the strategy of choice for those who don’t have two years to wait for a "Domain Authority" score to climb. It’s about leveraging the giants to get your message in front of people today, not next year. What Exactly is Parasite SEO? (Moving Beyond the Definition) In simple terms, Parasite SEO is the practice of publishing content on a high-authority, third-party platform (the "host") to rank for specific, often high-competition keywords. Think of it like this: If you want to open a boutique coffee shop, you could build a standalone building on the edge of town and hope people find you. That’s Traditional SEO. Or, you could set up a kiosk inside a massive, high-traffic airport. That’s Parasite SEO. You don’t own the airport, and you have to follow their rules, but you get access to thousands of people the moment you open your doors. Why the Name? The term "parasite" sounds negative, but in the SEO... - Published: 2025-12-24 - Modified: 2026-05-27 - URL: https://www.infidigit.com/news/social-channels-integration-in-google-search-console/ Google Search Console is rolling out a cool new experiment in its Insights report. It'll give you a single dashboard to track your Google Search performance across both your website and social media channels. Right now, it includes data from YouTube, TikTok, and Instagram. Why This Update Matters Companies today spread their digital footprint across websites and social media sites. People love quick bites of content on these platforms, from short videos to eye-catching posts. Google recognizes this shift and built the new Search Console Insights to blend it all together. No more hopping between tools, you get a single dashboard for real insights. Key Insights at Your Fingertips The update packs familiar metrics tailored for each social channel linked to your site. Here's what stands out: Total reach: Track clicks and impressions that funnel Google users straight to your social profiles. Content performance: Spot your top-performing pages on social channels, plus which ones are climbing or dropping. Search queries: See the most popular and rising searches that lead folks to your profiles. Audience location: Pinpoint top countries clicking through to your social channels in Google results. Extra traffic sources: Check clicks from Image Search, Video Search, News Search, and Discover hitting your site. These details help paint a full picture of how your content performs across the board. How the Rollout Works This feature starts small, hitting a select group of websites first. Search Console picks them automatically based on linked channels. When it's your turn, head to the... - Published: 2025-12-24 - Modified: 2026-05-27 - URL: https://www.infidigit.com/news/branded-queries-filter-in-google-search-console/ Google just dropped another handy update for SEOs and site owners. Following the Query groups launch last month, they're rolling out a branded queries filter in the Search Console Performance Report. This tool helps you break down your site's traffic by query type, making it easier to spot what's driving visitors, those who know your brand or folks discovering you organically. What Counts as a Branded Query? Picture this: someone types "Google" into search. That's a branded query because it includes your brand name. But it goes further variations like "Google" , or even brand-related products such as "Gmail. " It's not always easy to tell if visitors already know your brand or are discovering it for the first time. By separating branded queries from non-branded ones, you get a sharper view of your traffic. Branded searches usually send people straight to your top-ranking pages with high click-through rates. Non-branded searches, on the other hand, highlight organic growth, showing how new users stumble upon your content without prior brand awareness. Separating these helps you focus efforts, nurture the brand lovers while chasing fresh eyes. How the Branded Filter Works? Head to the Search results Performance report, and you'll spot this new filter. It splits your query data into two clean views: Branded: All the performance stats for queries tied to your brand or its products (like Gmail for google. com). Non-branded: Everything else other than the branded queries. Apply it across web, image, video, or news searches. Suddenly, your impressions,... - Published: 2025-12-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/google-search-console-ai-powered-configuration/ Google Search Console just rolled out an exciting update that makes digging into your SEO data way faster and more intuitive. The new AI-powered configuration feature lets you skip the tedious manual setup in Performance reports entirely. No more struggling with filters, date ranges, and dimensions. Just type what you want in normal words like "pages with high impressions but low clicks from India last month" and the AI does the rest. It quickly makes custom insights, charts, and reports just for your question. This smart tool saves hours for SEO pros, agencies, and site owners, turning complex data analysis into effortless conversations with your search performance metrics. Key Takeaways: Instant AI Setup: Search Console's new AI feature lets you describe Performance report needs in plain English to auto-apply filters, comparisons, and metrics like CTR or clicks. Easy Examples & Limits: Try "sports queries on phone last 6 months" or India specific checks; beta-only for Search results, verify filters, no exports. SEO Time-Saver: Frees pros for insights over setup; use simple prompts and feedback for refinements. What Makes the Performance Report Tough? The Google Search Console Performance report shines for tracking organic search traffic, like clicks and impressions. But manually picking filters, dates, or comparisons often eats up hours. This new tool changes that by using AI to interpret your natural language requests instantly. How AI-Powered Configuration Works Powered by Google's AI, you simply describe your desired analysis, let’s say, "mobile queries about recipes last month" and it auto-sets everything.... - Published: 2025-12-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/googles-new-read-more-links-in-search-results/ Google has begun rolling out a new feature in its search results: "Read more" links that appear at the end of search result snippets. After several months of testing, this feature is now live across many search results on desktop, marking a concrete change in how users interact with organic search listings. This feature fundamentally changes how users navigate from search results to your content. The Basics of the "Read More" Feature What It Does When you click on the "Read more" link in a search result snippet, Google anchors you down to a specific portion of the page you're visiting. Rather than landing at the top of the page, you jump directly to a section that Google has determined is relevant to your search query. Testing Timeline Google began testing variations of the "Read more" feature back in July 2025. After several months of testing, the feature has now been rolled out globally. On December 16, 2025, multiple SEO professionals and industry observers reported seeing the feature live across many search results. Rollout Status The feature is not showing on all search result snippets, it appears on many, but selectively. This indicates Google is deploying it strategically based on relevance and query type. Desktop-Only Launch The version of the feature that Google has launched appears only on desktop snippets, not on mobile. Mobile users continue to experience traditional search result links without the "Read more" option. How the Feature Works Link Placement The "Read more" link appears at the... - Published: 2025-12-16 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/google-december-2025-core-update/ Google's December 2025 core update kicked off on December 11, changing how search results show up for everyone. Website owners should keep an eye on their rankings as this broad change rolls out over the next few weeks. Quick Summary: Google’s December 2025 core update began on December 11, is expected to roll out over about three weeks, and follows earlier core updates in March and June this year. Core updates reassess content quality across the web, so ranking drops do not always mean something is wrong with a page; other content may now be seen as more helpful, and smaller, ongoing changes can also move rankings. Site owners should track ranking and traffic shifts against the rollout timeline and focus on clear, people-first content that genuinely helps users and supports E‑E‑A‑T, rather than reacting to every fluctuation. What’s Changing in This Update Google marked this as an "incident affecting ranking" on its Search Status Dashboard. This Core Update expects the full rollout to take up to three weeks, just like many past updates. This is the third core update in 2025, after ones in March and June, aimed at making search results more useful overall. Core updates tweak Google's main ranking systems to reward pages that truly help users, no matter the site type. They differ from spam-focused changes by looking at content quality across the board. If your site drops, it might just mean better pages elsewhere now stand out, Google stresses no single fix targets these shifts.... - Published: 2025-12-16 - Modified: 2025-12-17 - URL: https://www.infidigit.com/news/google-search-console-weekly-and-monthly-aggregations/ Google Search Console just rolled out a game-changer for SEO pros: weekly and monthly views in Performance reports. This update smooths out daily noise, letting you spot real traffic trends without the usual ups and downs. Why This Matters for Your SEO Game Daily data in Search Console has always been great for quick fixes, like sudden drops after an algorithm tweak. But those weekend plunge or random spikes often hide the true story of whether your site's clicks, impressions, or rankings are climbing. Switching to weekly or monthly views aggregates the numbers, giving a clearer picture of long-term growth, perfect for proving ROI to clients or bosses. Imagine comparing last quarter to the one before: daily charts get messy with mismatched days, but weekly views line up neatly, showing if your content push actually boosted positions. This isn't just a tweak; it's a tool for smarter decisions, like prioritizing pages with steady weekly or monthly gains. How to Access and Use It Head to your Search Console dashboard and open the Performance report—for Search results, Google News, or Discover. Spot the "Daily" dropdown right in the chart area, click it, and pick "Weekly" or "Monthly. " The graph updates instantly, scaling axes to fit the bigger numbers. Pro tip: Test it with date range comparisons right away. Exports now match your chosen view, with tweaked file names and sorts for easier spreadsheet work, no more manual averaging in Google Sheets. It's rolling out to all properties worldwide as of... - Published: 2025-12-16 - Modified: 2025-12-17 - URL: https://www.infidigit.com/news/google-search-console-annotations/ Google Search Console just rolled out custom chart annotations, a simple tool that lets you add personal notes right on your performance graphs. This makes it easier to connect the dots between your site changes and traffic shifts. Why Custom Annotations Matter Ever stared at a sudden spike or drop in your Search Console clicks and wondered, "What happened then? ”. Custom annotations act like sticky notes on your data charts, helping you track SEO experiments and external factors without digging through old emails or spreadsheets. They're perfect for digital marketers juggling multiple sites, as they turn raw metrics into a clear story of your efforts. This feature shines in busy workflows. For instance, if a core update hits or you launch a new content push, one quick note saves hours of guesswork later. Teams love it too; everyone with property access sees the same notes, keeping analysis aligned. Real-World Use Cases Annotations fit everyday SEO scenarios seamlessly. Site tweaks: Note template updates or migrations that might cause temporary dips, like "Switched to new CMS monitor crawl errors. " SEO wins: Log plugin installs, agency hires, or schema markup adds, such as "Added FAQ schema to 50 pages. " Content shifts: Mark intent refreshes, e. g. , "Rewrote product pages for transactional queries. " Outside influences: Flag holidays, promotions, or news events, like "Black Friday sale launched. " These examples show how annotations bridge gaps between actions and results, making performance reports more actionable for tracking keyword trends. Step-by-Step: Adding... - Published: 2025-12-04 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/top-benefits-of-ecommerce-seo-for-long-term-business-growth/ In today’s crowded online marketplace, relying only on paid ads simply isn’t enough. Competition is rising, acquisition costs are going up, and shoppers have endless choices. That’s where eCommerce SEO steps in — not as a quick fix, but as a consistent, compounding growth engine. When your website is properly optimized, it doesn’t just appear in search results, it becomes a trusted platform that continues to attract buyers long after the campaign ends. Below are the biggest advantages of investing in eCommerce SEO and why it plays such a crucial role in long-term business success. 1. Higher Visibility & More Qualified Visitors One of the strongest benefits of eCommerce SEO is that your products appear right when shoppers are actively looking for them. And unlike paid ads that vanish the moment the budget stops, SEO keeps your store visible around the clock By optimizing: Product pages Category pages Site architecture Schema markup ... you attract people who already know what they want. These visitors usually convert far better than someone who clicked a random ad. 2. Lower Customer Acquisition Costs (CAC) Ad costs are increasing every year, and most eCommerce brands feel the pressure with rising competition. SEO helps break this dependency. Once your pages starts to rank, you get a steady flow of traffic without paying for every click. Over time, this naturally reduces CAC and makes your marketing budget more predictable. For long-term growth, this becomes a huge advantage — your cost per customer goes down while your... - Published: 2025-12-04 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/what-is-answer-engine-optimization-aeo-beginners-guide/ Search is changing faster than ever. People don’t want to scroll through 10 links anymore, they want quick, reliable answers right on the search page. With Google’s AI Overviews, voice assistants, and chat-style search becoming mainstream, businesses need a new approach to stay visible. That’s where Answer Engine Optimization (AEO) comes in. If you’re new to AEO and want a simple explanation, this guide breaks it down in an easy, conversational way. What Is Answer Engine Optimization (AEO)? Answer Engine Optimization (AEO) is the practice of creating content in a way that helps search engines and AI tools extract direct, accurate answers from your page. Traditional SEO focuses on getting your page to rank. AEO focuses on making your website’s content the answer. So, what does AEO mean in SEO terms? Think of it as the next phase of SEO — where the goal isn’t just ranking on page 1, but becoming the source that Google, Bing, Siri, Alexa, and AI chatbots rely on. AEO helps your content appear in: AI Overviews Featured Snippets People Also Ask Voice search responses Chat-based answers Knowledge panels If your content is structured cleanly and answers questions directly, search engines can surface it instantly. Why AEO Matters Right Now More than 50% of searches don’t lead to a click — because users already get the answer on the SERP. AI summaries and conversational tools are pushing this even further. AEO matters because: Search engines are prioritizing solutions, not just webpages Voice search depends on... - Published: 2025-12-04 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/what-is-generative-engine-optimization-geo-how-it-works/ Generative Engine Optimization, or GEO, is all about preparing your content so AI-powered search engines can easily understand it, evaluate it, and confidently include it inside their generated answers. In simple words: GEO helps make your content the kind that AI search engines love to pull into summaries, chat responses, and AI Overviews. It improves your chances of appearing in: AI Overviews Chat-based search results Conversational responses AI-generated summaries Direct AI-driven answers So, what does GEO mean in the SEO world? It’s the natural next step in search optimization, especially now that AI doesn’t just show links, it actually creates answers. Traditional SEO → focuses on ranking pages GEO → focuses on being included inside AI-generated responses Both matter. But GEO is specifically designed for how search engines work today, and even more for how they’ll work in the future. Why GEO Is Becoming Important AI search engines don’t behave like old-school search engines. They don’t just look for the best-ranking pages. They pull information from multiple sources and rewrite it into a single, neat answer. That means your content must be: Clear Accurate Well-structured Easy for AI models to interpret Contextually complete As zero-click searches grow and AI summaries become the first thing users see, GEO helps ensure your brand still appears in those high-visibility spots, even if fewer people click traditional links. GEO matters because: AI answers are now shown before regular organic results Zero-click behavior is increasing Google and Bing prefer content that works well in summaries... - Published: 2025-11-12 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/how-to-write-apple-app-store-description/ Your mobile app description listing serves two main purposes, each of which is important for App Store Optimization: to establish context for your app to both an app reviewer and potential users to convert product page views into installs Apple reviews each app manually and uses the app description to help determine if the app aligns with what the description describes and remains adherent to App Store guidelines. While there are similarities between descriptions across different platforms, this article will detail what makes Apple’s App Store description unique and how you can curate one that contributes to your App Store Optimization and app growth. App Store Description Basics Your first priority is to remain compliant with App Store guidelines. There’s no use in writing up a superstar description if what you’re writing isn’t allowed in the first place. Your description should accurately describe what your app is about, aligning with what is found within it, the app name, screenshots, and other elements. Additionally, if your app houses any subscriptions or in-app purchases, you must disclose this in your description. Failure to do so can result in rejection. When it comes to length, Apple provides 4,000 characters for the app description field. Treat this space as a selling opportunity, explaining in detail the features and benefits of the app with intentional text and a clear call to action. If a potential user is reading an app description, they have already searched, selected from results, and are now researching further if the... - Published: 2025-11-12 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/app-store-preview-video-best-practices-for-aso/ For an app to attract users, developers must display what makes the app great. While this can be done through screenshots and descriptions, App Preview videos are another effective way to help with conversions. It’s important to understand what makes a good App Preview so that you’re better equipped to create a compelling visual that grabs users’ attention and gets them to download. With that in mind, here are some of the best practices to remember when designing your App Previews for App Store Optimization. App Store Video Compliance You can make a great-looking App Preview video, but if it does not pass App Store Review no one will see it. The App Store has strict guidelines that developers must follow when designing their videos: App Previews can be up to 30 seconds long Content must be suitable for all audiences and ages App Previews can only use footage of the app itself Previews cannot display copyrighted content such as music, film, or brands unless you have the legal right to display them The guidelines are set to provide users with an accurate depiction of what they can expect from the app. This means that the App Previews should not include iOS devices inside the video frame, and graphics such as touch hotspots should be utilized sparingly. App Previews can include transitions and text, but these should not imply functionality that the app lacks. Using too much text or too many transitions is a common cause for rejection. Failing to... - Published: 2025-07-31 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-llm/ On the ever-evolving horizon of artificial intelligence, no technologies have sparked as much popular fascination as Large Language Models (LLMs). From driving chatbots to revolutionizing content creation, LLMs are the dynamic drivers of some of the most stunning AI implementations in the world today. But what exactly is an LLM, and why are they transforming industries around the world? Understanding Large Language Models Large Language Models are sophisticated artificial intelligence models that are trained on enormous text datasets to understand, generate, and manipulate human language. Large Language Models are based on deep learning techniques, namely transformer architectures, to study and create text that emulates human language closely. The term "large" in LLM refers to both the massive datasets the models are trained on and the massive numbers of model parameters. Modern LLMs can have billions or even trillions of parameters, which allow them to learn sensitive patterns in language and generate extremely coherent responses. How Large Language Models Work LLMs operate via machine learning, to be specific, via neural networks trained on a variety of sources of text, including books, articles, websites, and other written materials. The models are taught to predict the next word in a sequence throughout training, gradually developing an appreciation for grammar, context, and even fine points of human communication. The training entails: Data Collection: Gathering vast collections of texts from various sources Preprocessing: Cleaning and organizing data for training Training: Using computation to teach the model about language patterns Fine-tuning: Tuning the model for specific... - Published: 2025-07-11 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/top-tech-youtube-channels/ In today’s fast-evolving digital landscape, YouTube is a key platform for tech enthusiasts, creators, and businesses. With over 2 billion monthly active users, YouTube hosts some of the most innovative and informative tech content. From gadget reviews and AI advancements to coding tutorials, tech creators are leveraging the platform to reach millions. This article delves into the top tech YouTube channels of 2026, including the top 10 technology YouTube channels globally and the top tech channels on YouTube India. Whether you’re a beginner or an expert, these channels will keep you updated with the latest trends, product reviews, and tech news. Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal Why Are These Tech YouTube Channels the Best in 2026? These top technology YouTube channels stand out because they: Deliver Expertise & Innovation: Offering a perfect blend of tech reviews, how-tos, and product demos. Engage Millions: These creators build massive communities and engage them through consistent content. Follow Cutting-Edge Trends: From AI breakthroughs to smartphone innovations, these creators make tech more accessible. Top 10 Technology YouTube Channels in 2026 Edit RankChannelSubscribersFocus Area 1Mark Rober73MEngineering, Science experiments, Innovation 2MaviGadget40. 6MGadget reviews, Tech experiments 3Unbox Therapy24. 7MGadget unboxings, Reviews 4Mrwhosetheboss22. 2MSmartphone reviews, Gadgets comparisons 5Marques Brownlee (MKBHD)20. 7MIn-depth gadget reviews, Tech insights 6Linus Tech Tips16. 8MPC builds, Hardware reviews 7freeCodeCamp. org11. 5MCoding tutorials, Tech education 8JerryRigEverything9. 9MDurability tests, Tech reviews 9Austin Evans5. 7MTech reviews, Gaming hardware 10NetworkChuck5.... - Published: 2025-07-11 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/top-music-youtube-channels/ Plug in your headphones and explore the top music YouTube channels that entertain music lovers around the globe. From diverse genres such as hip-hop, pop, and electronic to soulful orchestral pieces, these channels are perfect for discovering trending music and iconic performances. Platforms like VEVO for chart-topping hits or NPR Music’s Tiny Desk Concerts for intimate live sessions make YouTube a hub for music enthusiasts. Whether you're a casual listener or a music aficionado, this guide to the top 10 YouTube music channels will keep you connected to the pulse of the music world online. Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal List of Most Popular Music YouTube Channels Edit RankChannelSubscribers #1T-Series310M #2SET India188M #3BLACKPINK100M #4ChuChu TV Nursery Rhymes & Kids Songs98. 1M #5Baby Shark - Pinkfong Kids’ Songs & Stories84. 3M #6BANGTANTV83M #7T-Series Bhakti Sagar81. 7M #8Tips Official80. 9M #9HYBE LABELS80. 3M #10Justin Bieber77. 2M #11Infobells - Hindi72. 2M #12YRF71. 5M #13El Reino Infantil71M #14Wave Music69. 7M #15Canal KondZilla68M #16EminemMusic66. 5M #17Taylor Swift63. 1M #18Saregama Music61. 2M #19SonyMusicIndiaVEVO59. 6M #20Ed Sheeran59M #21Marshmello58. 4M #22Billion Surprise Toys58M #23Billie Eilish57. 9M #24Ariana Grande57M #25Ishtar Music53M #26Bad Bunny52. 5M #27T-Series Bollywood Classics52. 2M #28Shakira50M #29BeatboxJCOP49. 2M #30Goldmines Gaane Sune Ansune48. 9M Source: Vidiq Which Music YouTube Channel has the Most Subscribers? As of 2025, T-Series holds the title of the most subscribed music YouTube channel globally with 298 million subscribers. Following it are Cocomelon –... - Published: 2025-07-11 - Modified: 2026-03-25 - URL: https://www.infidigit.com/blog/top-youtube-gaming-channels/ Top Gaming YouTube Channels in 2026 Enter the exciting world of YouTube gaming with our curated list of top gaming channels on YouTube. From intense gameplay to insightful reviews, tips, tricks, and walkthroughs, these channels are designed to cater to gamers of all levels. Whether you're into blockbuster hits or hidden indie gems, these channels provide a diverse and immersive view of gaming culture. Featuring trending topics, live streams, esports updates, and more, these creators are keeping you connected to the heart of the gaming community. Whether you're an experienced player or just starting, there’s endless entertainment and valuable insights waiting for you. Let’s explore! Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal List of Top Gaming YouTube Channels Edit RankYouTube ChannelSubscribers 1PewDiePie110M 2Mikecrack56. 7M 3Jess No Limit54. 2M 4JuegaGerman53. 6M 5MrBeast Gaming48. 3M 6Felipe Neto47. 4M 7Techno Gamerz46. 7M 8DaFuq! ? Boom! 46. 2M 9Total Gaming44. 8M 10Frost Diamond44. 1M 11TheDonato42. 7M 12LankyBox41. 8M 13elrubiusOMG40. 7M 14Markiplier37. 7M 15VEGETTA77734. 3M 16BigSchool32. 8M 17Dream32. 8M 18Alan Becker31. 1M 19jacksepticeye31M 20invictor30. 1M 21Soy Suco30. 3M 22DanTDM29. 2M 23VanossGaming26M 24SSundee25M 25GH'S25. 1M 26FGTeeV24. 6M 27MiawAug24. 2M 28Ninja23. 8M 29Aphmau23. 9M 30Arab Games Network23. 9M 31DeGoBooM23. 6M 32Jelly23. 5M 33LazarBeam23. 1M 34Brawl Stars22. 7M 35ElTrollino22. 3M 36CoryxKenshin22. 5M 37Robin Hood Gamer22. 1M 38CookieSwirlC21. 4M 39Clash of Clans21. 4M 40Lyna21. 5M 41Jazzghost21M 42AS Gaming20. 7M 43Technoblade20. 6M 44AuthenticGames20. 1M 45Game9bit23. 7M 46BanderitaX19. 8M 47Ali-A19. 6M 48The Game Theorists19.... - Published: 2025-07-11 - Modified: 2025-12-11 - URL: https://www.infidigit.com/blog/top-youtube-cooking-channels/ Ready to elevate your culinary skills? The world of top YouTube cooking channels offers endless inspiration for every food lover. Whether you're a beginner learning the basics or a seasoned chef perfecting gourmet techniques, these channels bring a wealth of recipes, tips, and tricks right to your screen. From quick and easy weeknight meals to elaborate dishes for special occasions, you'll find everything you need to unleash your inner chef. With step-by-step tutorials, expert advice, and global cuisines, these creators transform cooking into an art. Let’s dive into the top 100 YouTube cooking channels that promise to make every meal memorable! Boost Your Rankings, Traffic & Conversions Power your SEO performance with strategies built for sustainable growth. Get Free Proposal List of Best YouTube Cooking Channels Edit RankYouTube ChannelsSubscribers 1That Little Puff36. 7M 2DONA 도나33. 6M 3Bayashi TV32. 9M 4Village Cooking Channel28. 8M 5Aja Kitchen28. 7M 6FaZe Rug27. 9M 7李子柒 Liziqi27. 3M 8Nick DiGiovanni27. 3M 9albert_cancook26. 7M 10Collins Key24M 11LukeDidThat21. 8M 12Gordon Ramsay21. 5M 13Tasty21. 4M 14Amaury Guichon21. 4M 15scottsreality21. 2M 16HUBA후바21M 17Dr Ryan19. 9M 18BuzzFeedVideo19. 8M 19Spizee19. 8M 20Ivana Alawi19. 4M 21Good Mythical Morning19. 3M 22HikakinTV19. 3M 23Jane ASMR 제인18. 4M 24TRANS TV Official18. 4M 25Czn Burak18M 26HowToBasic17. 7M 27Kerajinan 5-Menit17M 28IDEAS EN 5 MINUTOS16. 7M 29Matt Stonie16. 4M 30JT Casey16. 3M 31حِرف إبداعية في 5 دقائق16. 3M 32Great Indian Asmr16. 3M 33Savage Vlogs16. 3M 34Hariyo Ardhito15. 9M 35FFUNTV15. 5M 36BorisKateFamily15. 5M 37설기양SULGI15. 5M 38NishaMadhulika14. 9M 39Rosanna Pansino14. 6M 40SIS vs BRO14. 6M 41Kabita's Kitchen14. 4M 42GONGSAM TABLE 이공삼14.... - Published: 2025-07-11 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/list-of-most-subscribed-youtube-channels/ Get ready to dive into the exciting world of the most subscribed YouTube channels in 2026! These channels have attracted millions of subscribers, influencing global trends and captivating vast audiences. Spanning various categories such as entertainment, music, gaming, and education, these top channels provide something for everyone. Whether you're a casual viewer or a die-hard fan, the creators behind these powerhouse channels keep shaping the future of YouTube. Let's explore the leaders in the YouTube universe where content diversity thrives, and subscriber counts soar! Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal List of 100 Most-Subscribed YouTube Channels The most subscribed YouTube channels in 2026 continue to dominate the platform with millions of subscribers and diverse content offerings. Leading the pack is MrBeast with 412 million subscribers, followed by T-Series (298M), a major Indian music label, and Cocomelon – Nursery Rhymes (195M). Here’s a look at some of the top channels that have captured the attention of YouTube users worldwide: Edit RankYouTube ChannelSubscribers 1MrBeast412M 2T-Series298M 3Cocomelon - Nursery Rhymes195M 4SET India185M 5Vlad and Niki142M 6 Kids Diana Show135M 7Like Nastya129M 8Stokes Twins128M 9Zee Music Company119M 10김프로KIMPRO112M Source: VidIQ Which YouTube Channel has the Most Subscribers? As of 2026, MrBeast holds the title of the most subscribed YouTube channel globally, with an impressive 412 million subscribers. Known for his viral challenges and massive giveaways, MrBeast has become a household name. Following him closely is T-Series... - Published: 2025-06-30 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/off-page-seo-checklist/ As the owner of a website, you need to keep track of several factors to maintain or improve your rankings on search engine result pages (SERPs). A few are under your control, while others require special attention. This includes off-page search engine optimization (SEO). This article will walk you through an off-page optimization checklist to follow for the best results. What is Off Page SEO? Off-page SEO refers to all optimization efforts that happen outside your website to improve its rankings in search engine results. While on-page SEO focuses on content and technical elements within your site, off-page SEO is about building your website’s authority, credibility, and relevance through external signals. This includes acquiring backlinks from reputable websites, gaining brand mentions, increasing social media engagement, and strengthening your presence on local platforms like Google Business Profile. These factors help search engines evaluate the trustworthiness and popularity of your site, making off-page SEO a vital part of any effective SEO strategy. This article covers a practical off-page SEO checklist to help improve your site’s rankings. Why is Off-Page SEO Important? Off-page SEO remains a key factor in how search engines evaluate a website’s authority and trustworthiness. With Google’s algorithms becoming more advanced, factors like backlink quality, brand mentions, and user trust signals are playing a bigger role in search rankings. High-authority backlinks signal to Google that your content is credible, while strong off-page signals like social engagement and local SEO help improve your site’s visibility across different platforms. As competition grows... - Published: 2025-06-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/redirects/ Whenever you build a website, chances are that you will have to rework some pages. This could be due to various reasons, such as improving search engine optimization (SEO), refining technical SEO, repurposing content, and so on. What do you do if a website visitor wants to access the specific page that you have reworked on your website for information? The answer lies in redirects. Redirects are bits of code that take visitors to alternate URLs that contain the information they were looking for if the page they were trying to visit is not functional for some reason. What is Redirect? A redirect is an SEO technique that automatically sends users from one URL to another. It’s commonly used when a web page is removed, renamed, or temporarily unavailable. Redirects help maintain a smooth user experience and ensure search engines can properly index the right content. For example, imagine you're an e-commerce site selling sports shoes, and your "cricket shoes" page is under maintenance. Instead of showing an error, you set up a redirect to a relevant alternative page. When visitors click on the “cricket shoes” link, they’re seamlessly taken to the new page with similar information, keeping users engaged and preventing SEO disruptions. Common Reasons Why Redirects Are Used? There are many situations in which one can use redirects. Here are some main reasons to use redirects on your website: Page Maintenance – When you are reworking a page for any reason, you should use a redirect so that... - Published: 2025-06-30 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/google-penguin-update/ Google’s algorithm updates often come with noticeable shifts in website rankings. If you've seen a sudden drop in your site's visibility or a decline in organic traffic despite steady content efforts, the issue may lie in your backlink profile. In this blog, we’ll take a closer look at what the Google Penguin update is, SEO impact, how to identify if your site has been affected, and the steps you can take to recover effectively. What is Google Penguin Update? Google’s Penguin update brought about a drastic change in organic search results. As per the guidelines of Google, websites that were using black-hat SEO techniques like keyword stuffing, cloaking, and the use of link schemes for link building were affected post the rollout of the Penguin update. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Why Was the Penguin Update Introduced? The Panda update was about the amount of content value present on the website, which is also known as “thin content. ” The Penguin update worked as an extension of the Panda update. With the Penguin update, the main goal was to understand how to overcome the effectiveness of Black Hat SEO techniques in a better way. Matt Cutts, in an SMX conference, said that they were looking for an upgraded technique... - Published: 2025-06-30 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/schema-errors/ What is a schema error? A schema error occurs when the structured data on your website is incorrectly implemented, missing required fields, or contains invalid formatting. These issues prevent search engines like Google from properly reading the data, which can result in your site not showing rich results such as star ratings, FAQs, or product details on the SERP. Schema markup helps search engines understand the context of your content, enabling them to display rich snippets that can improve visibility. When errors are present, this information may be ignored, reducing your chances of standing out in search. If you're unfamiliar with the different types of schema available for websites, check out our detailed guide on the types of schema in SEO to ensure you're using the right ones for your content. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Schema Markup and Structured Data Overview Schema markup is a type of structured data added to your website's HTML to help search engines better understand your content. It uses a standardized vocabulary (Schema. org) that defines specific elements such as products, articles, events, reviews, and more. Structured data doesn’t change how your page appears to... - Published: 2025-06-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-enterprise-seo/ Nearly 89% of marketers use SEO to improve search rankings, but not all strategies suit every business. For large organizations managing thousands of webpages, Enterprise SEO offers a tailored approach that aligns with broader business goals. It focuses on scalable content, automation, and technical SEO to enhance visibility, brand authority, and market share. This strategy also supports public relations, improves brand reputation, and helps track key metrics like Customer Acquisition Costs (CAC). Let’s dive deeper to understand what Enterprise SEO is and how it can benefit your business. What is Enterprise SEO? Enterprise SEO is a strategic approach to search engine optimization designed for large websites with thousands of pages. It focuses on improving visibility, traffic, and performance at scale while aligning with broader business goals. Unlike traditional SEO, it involves advanced tactics like automation, scalable content creation, technical SEO management, and cross-team collaboration. This approach helps large organizations manage complex site structures, target high-volume keywords, and maintain consistent SEO performance across multiple departments or business units. In short, Enterprise SEO ensures that even the largest digital ecosystems remain optimized, discoverable, and competitive in search results. What is an Enterprise Website? An enterprise site refers to a website that has a large volume of Web pages under a single domain. An enterprise-level website benefits businesses in several ways. This website allows you to promote your products and services to a wider audience. Many people assume that ranking a website like this is difficult. However, while the ranking method is somewhat... - Published: 2025-06-30 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/mobile-first-indexing/ There has been a lot of discussion about mobile-first indexing and how Google now prioritizes the mobile version of websites. In this post, we will explain what mobile-first indexing is and how it impacts your website's performance in search rankings. What is Mobile-First Indexing? Mobile-first indexing means that Google now uses the mobile version of your website as the primary version to rank and index content. With the shift in user behavior toward mobile devices, Google mobile first index became the default starting in July 2019. By May 2023, all websites were switched to this indexing method. Since Googlebot crawls websites using a smartphone user agent, it is essential that your mobile version is optimized for content, performance, and user experience to ensure that your website ranks well in search results. Check out this video to know more about Mobile-First Indexing https://www. youtube. com/watch? v=dOrOPDcGRO0 Impact of Mobile-First Indexing on Different Website Versions Mobile-first indexing impacts websites differently based on how they serve mobile content. Here’s how each type of website is affected: Responsive vs. Separate Mobile URLs For responsive websites, the same URL serves the same HTML across all devices, with layout adjustments made via CSS. These websites are ideal for mobile-first indexing, as Googlebot only needs to crawl one version the mobile layout. This makes responsive websites a great choice for ensuring your content is easily crawled and indexed. On the other hand, websites that use separate mobile URLs (like example. com for desktop and m. example. com... - Published: 2025-06-30 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/w3c-validation/ Web documents are generally written in markup languages. These languages define the technical specifications of a page and have a machine-readable vocabulary and formal grammar. Any error in such language scripting can degrade page speed and user-friendliness and cause the visuals to load slowly. This is where the role of W3C validation kicks in. What is W3C Validation? W3C stands for World Wide Web Consortium. Its primary function is to assist site owners in identifying whether their XHTML or HTML documents are properly formatted with a markup language. W3C validation informs you of your various web pages technical quality. W3C validation coding specifications ensure that your web page’s code script adheres to international standards. If the source code is as per the W3C guidelines, your website will not experience formatting issues, readability issues, or issues such as slow page load speed. W3C validation serves as a hallmark that your website is free of technical flaws. In addition, W3C validation improves cross-browser compatibility, making sure your website looks and functions consistently across different devices and browsers. It also contributes to long-term site maintenance by making the code easier to update or troubleshoot. While not a direct SEO ranking factor, validated code can enhance user experience, which indirectly benefits your site’s performance in search results. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO... - Published: 2025-06-30 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/panda-update/ Google has always focused on delivering high-quality, relevant content to its users. To support this mission, it introduced the Panda update, an algorithm designed to improve search results by filtering out low-value content. If your website has seen unexpected drops in traffic or rankings, Panda could be one of the reasons. In this blog, we’ll walk you through the update’s impact, signs your site might be affected, and how to recover effectively. What Is the Google Panda Algorithm Update? Panda algorithm was one of the significant Google's algorithm updates launched on February 23, 2011. The primary purpose of this algorithm was to penalize the websites with low-quality content, duplicate content, thin content, low-quality user-generated content, content mismatching search query, high ad-to-content ratio, and many more. This algorithm, at its initial release, was called the ‘Farmer’ update. Since it mainly focused on the content area of the website. For eg, any website that steals information and creates identical pieces of content. According to Google, Panda's algorithm update affected 12% of the English search queries. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Why Did Google Roll Out the Panda Algorithm Update? In 2009, Google released the "Caffeine Algorithm Update," which had the capability to index fresh and updated content expeditiously. However, even a... - Published: 2025-06-30 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/importance-of-https-in-seo/ If you’ve been doing online searches for a long time, you must have noticed that there are two types of results. One in which the website has HTTP in the URL, while others have HTTPS. So, what is HTTP? What is HTTPS? And what is the importance of HTTPS in SEO? We have tried to answer these questions through the content below. What is HTTP? HTTP is a short form of Hypertext Transfer Protocol. It makes communication possible between different systems, mostly to transfer the data from a server to the browser. This data is what you see on your desktop, known as web pages. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions What is HTTPS? HTTPS stands for Hypertext Transfer Protocol Secure. S in HTTPS stands for secure or security. When information flows from the server to the browser, it can be manipulated, stolen, or hacked. This is where the SSL certificate helps by creating an encrypted connection between two communicating devices, thereby protecting user data and other sensitive information. The only difference between HTTP and HTTPS is that HTTPS keeps your website secure. Why is HTTPS Important for SEO? Implementing HTTPS is... - Published: 2025-06-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/toxic-links/ What are Toxic Backlinks? Toxic backlinks are harmful inbound links that originate from low-quality, spammy, or manipulative websites. These links are considered unnatural by Google and can negatively impact your website’s search rankings either through algorithmic filters or manual penalties. For example, they typically come from sources like: Link farms – networks of websites created solely to exchange links Private Blog Networks (PBNs) – artificial blog sites used to build backlinks Unmoderated directories or forums – with irrelevant or low-value content Automated link-building tools – that create large volumes of low-quality links Irrelevant or foreign-language sites – not contextually related to your niche According to Google’s Link Spam guidelines, such links are a violation of its search policies. Rather than chasing link quantity, focus on earning relevant, trustworthy backlinks that support long-term search engine optimisation (SEO) growth. What makes a link toxic? Not all backlinks help your SEO, some can actively harm it. Toxic links are typically associated with manipulation, irrelevance, or low credibility. Here’s what to watch for: 1. Low Domain Authority and Spammy Sites: Backlinks from sites with poor reputations, thin content, or little organic visibility are a red flag. Domains with low authority and high spam score, especially those created solely for link exchanges or SEO manipulation, can signal spam to search engines. These links lack editorial value and may be flagged by Google’s spam detection systems. 2. Mirror Pages and Duplicate Content: If multiple sites link to you using identical page structures, content, or anchor text,... - Published: 2025-06-27 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/keyword-clustering/ Keywords are an integral part of any search engine optimization (SEO) strategy for businesses online. As keywords are one of the major ranking factors of Google, it would help businesses to know which keywords would grab the attention of search engines and ultimately improve their ranking on search engine result pages (SERPs). Keyword clustering becomes a part of this journey. But what is it and how can it assist you in leveling up your SEO? Let us find out. What Are Keyword Clusters? Keyword clustering is the process of grouping related keywords with similar search intent to optimize a single piece of content. These clusters are collections of keywords that share similar intent, helping search engines connect the dots and understand the complete context of your website. For example, terms like “SEO strategy” and “SEO content marketing strategy” reflect similar search intent. They can be grouped into one cluster and targeted on a page optimized around “SEO content strategy. ” This page could then link to a broader pillar page like “SEO benefits,” which would have its own relevant keyword cluster. By grouping keywords this way, you not only improve your site’s structure and topical relevance but also enhance your ability to rank for multiple terms within a single page, making your SEO strategy more efficient and powerful. Why is keyword clustering important? Keyword clustering plays a vital role in strengthening your overall SEO strategy. By organizing keywords with similar intent into structured groups, you can create more targeted, relevant,... - Published: 2025-06-27 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/on-page-seo-factors/ In digital marketing, on-page SEO is integral to optimizing websites for better search engine rankings and user experience. Neglecting on-page SEO factors can adversely impact your website's visibility, organic traffic, and many more factors. This blog will cover the critical on-page SEO factors that can make surprising improvements in your website's performance. From keyword research and content optimization to title and meta descriptions, header tags, image alt text optimization, URL structure, and internal linking – we will cover it all, providing you with solid insights to implement and elevate your website's on-page SEO. Let's start this journey to unlock the potential of on-page SEO factors to boost your online visibility. What Is On-Page SEO and Why Is It Important? On-page SEO is a cornerstone of digital marketing, focusing on enhancing individual web pages to rank higher in search engine results pages (SERPs). This practice is more than just inserting keywords; it creates a synergistic effect between content quality, keyword relevance, and user experience. For instance, a well-optimized page with engaging content and strategically placed keywords can increase organic sessions, enhancing user engagement. By aligning your web pages with search engine algorithms and user expectations, on-page SEO makes your site more visible and appealing to search engines and potential customers. Many research reports have pointed out that SEO-optimised websites have a high chances of ranking on SERP, leading to good CTR, increased organic traffic, and conversions. Furthermore, most top-ranking websites are SEO compliant as their content matches user intent, which gives... - Published: 2025-06-27 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/reciprocal-links/ Just like the traditional barter system—where two parties exchange goods or services of value—reciprocal links work on the same principle in the digital world. In SEO, this practice involves two websites linking to each other, often to boost visibility and authority. But while it may seem like a fair trade, it’s important to understand what is reciprocal links and how they impact your SEO strategy. Done right, they can support your rankings—done wrong, they can harm your site’s credibility. Let’s explore the benefits, risks, and best practices. What are Reciprocal Links? Reciprocal links in SEO are when two different web pages hyperlink to each other’s pages. It is considered an extremely popular method for link building. Reciprocal linking occurs when brands agree to exchange links with each other. This is either done with related sites or different websites to provide quick access to web pages. While the premise of reciprocal linking is to boost SEO and site authority, it can lead to an increase in site traffic as well. Reciprocal links are common on the web. They can be seen on blogs, news sites, and social media campaigns. There are two ways through which reciprocal links in SEO can help with the increase in web traffic. Users will visit your website through a hyperlink found on a related page, which is a common way to drive traffic between websites. This can help you generate new leads for the business and also put your webpage at the top of the search... - Published: 2025-06-20 - Modified: 2026-03-31 - URL: https://www.infidigit.com/blog/top-youtube-searches/ Understanding Search Trends on YouTube in 2026 In 2026, YouTube remains a dominant platform for global entertainment, with top searches on YouTube like ASMR, Kendrick Lamar, BTS, MrBeast, and Donald Trump showcasing the diversity of content that captivates audiences. With over 2. 49 billion monthly users and 122 million daily active participants, YouTube continues to be a powerhouse for discovering trending topics. The platform hosts 3. 9 billion videos, with 500 hours of new content uploaded every minute, reaching a wide audience, predominantly aged between 25-34 years. These remarkable statistics highlight the growing opportunity for businesses to leverage YouTube’s SEO potential to boost visibility. Top search on YouTube in India blends trending topics with evergreen content, influenced by user preferences and regional trends. YouTube’s vast content ecosystem offers a broad range of videos tailored to different tastes and locations. To gain further insights, let’s explore the YouTube top search globally. So, what are people searching for on YouTube in 2026? Let’s dive into the worldwide trending searches. Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal Top 100 YouTube Searches Worldwide Edit RankYouTube KeywordSearch VolumeCompetitive Rate 1asmr68 million99 2karaoke38 million96 3hytale37 million96 3song37 million96 5mrbeast34 million95 6music30 million94 7sourav joshi vlogs29 million94 8dhurandhar song28 million94 9ishowSpeed26 million94 10songs25 million94 10stranger things25 million93 12minecraft24 million93 13avengers doomsday22 million93 13asmongold22 million93 15meri zingdagi hai tu21 million93 16venezuela20 million92 16toxic trailer20 million92 16arc raiders20 million92 19tmkoc19 million92 19sidemen19... - Published: 2025-06-09 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/reverse-image-search-on-google/ Have you ever found an image online and wondered where it came from? Or maybe you want to check if someone is using your photo without permission. That’s where reverse image search comes in. With Google's Reverse Image Search, you can find similar images, track down the source, and even spot fake or manipulated pictures. This guide will show you how to reverse image search on different devices, including desktop, Android, and iPhone, and introduce you to the top tools for the job. Why Use Reverse Image Search? Reverse image search is a powerful tool that helps you verify information, track image usage, and discover related content. Whether you're a journalist, photographer, researcher, or just curious about an image, Google Reverse Image Search and other similar tools can provide valuable insights. Here’s why you should use reverse image search: 1. Find the Original Source of an Image Ever come across an image but don’t know where it originally came from? Reverse image search helps trace the first appearance of an image online. This is useful for fact-checking, citing sources, or finding copyright holders. 2. Detect Fake News & Altered Photos With the rise of AI-generated images and deepfakes, misinformation is everywhere. Reverse image search helps you verify whether a photo has been manipulated, taken out of context, or repurposed for false claims. 3. Check if Someone is Using Your Photos Without Permission Photographers, designers, and artists can use reverse image search to see where their work is being used online.... - Published: 2025-06-09 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/vanity-url/ A Vanity URL is a customized short form of a long URL that redirects users from one web location to another web location. Since Vanity URL is short and descriptive, it is more memorable, pronounceable, and striking to the users viewing it. It is also known as a branded link or a custom short URL. Usually, URLs tend to be woefully long and almost impossible to remember. When such URLs are converted into customized links having your brand name, you get a vanity URL. A vanity URL contains your domain name with the name of your brand or a relevant keyword for your business. Vanity URLs can align your marketing efforts and can be used in multiple places like social media, print publications, emails, and other offline marketing efforts. Vanity URLs should be used only where necessary. It should be clear, precise, optimized for SEO, and should describe the webpage where the link will lead the user to. Importance of Vanity URLs Vanity URLs have several advantages, but one of the main reasons why brands use these URLs is because they are shorter and customized. The shorter version looks good on your social media pages and on your paid ads. Increased trust Vanity URLs help to build trust as the user is assured that they won’t be redirected to a phishing or spammy website when clicking on such branded links. When a brand attaches its name to the URL, it instills confidence in the users about the brand's trustworthiness and... - Published: 2025-06-09 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/top-5-cms-for-core-web-vitals/ Introduction to Core Web Vitals Top Core Web Vitals Performance As you delve into the world of website performance, Core Web Vitals emerge as key metrics designed to offer a quantitative measure of a site's user experience. The quality of your website's user interaction and visual stability hinge on these vital statistics. As you prioritize these elements, you will not only delight your users but also potentially secure a favorable ranking from Google. Explain their impact on SEO and how Google evaluates them. Core Web Vitals comprise a set of specific factors that Google considers crucial in a webpage's overall user experience. These vitals include metrics such as Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), gauging interactivity; and Cumulative Layout Shift (CLS), which assesses visual stability. The impact of these on SEO cannot be overstated since Google incorporates them into its ranking algorithm, rewarding websites that offer a smooth, quick, and stable user experience. By effectively optimizing for these metrics, you can enhance your site's visibility in search results and provide users with a satisfying on-site experience that boosts engagement and retention. What makes a CMS Core Web Vitals-friendly A Core Web Vitals-friendly CMS is one that's built with performance, speed, and user experience at its core. Such a CMS typically allows for efficient content delivery and optimizes the interaction between the server, the website, and the end-user. Here’s what you'll often find in these CMS platforms: Streamlined Codebase: They often include automatic minimization of... - Published: 2025-05-26 - Modified: 2025-12-17 - URL: https://www.infidigit.com/blog/google-io-updates/ Google I/O 2025 unveiled transformative innovations set to redefine user interaction with search. For SEO professionals, the message was clear: we are now operating in an AI-first search ecosystem. Ranking is no longer just about keywords and backlinks, it's about understanding how AI interprets, summarizes, and acts on information. Let’s explore what changed and what SEO experts need to do next. AI Mode and Conversational Search: A Shift in User Behavior Google’s new AI Mode, powered by Gemini 2. 5, allows users to engage with search through natural, conversational queries. Users can ask multi-layered questions and get direct, synthesized answers, reducing the need to click on traditional organic results. This impacts SEO in a big way. If your content isn't part of what Google summarizes in its AI responses, you may not appear at all. What SEO experts should focus on: Structure content clearly using headings, lists, and semantic HTML. Address long-tail and question-based queries. Write with E-E-A-T in mind, demonstrating real experience and authority. Agentic Search: SEO Meets Automation With Agentic Search, Google’s AI doesn’t just inform, it performs. Users can book appointments, make purchases, or complete tasks directly from the SERP using Google-integrated services. This means that data integration is critical. If your services or products aren't properly structured, you may be bypassed in favor of competitors who are. Key SEO considerations: Implement structured data (schema) for all services, products, and actions. Keep your Google Business Profile updated and integrated with inventory or booking systems. Ensure service-related content... - Published: 2025-05-19 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/google-knowledge-graph/ Google's Knowledge Graph is a graph-based data storage system implemented by Google for storing metadata collected by them “since May 2012” Google then uses this vast knowledge base in providing relevant search results to the user by understanding the intent and context behind the search. Google's core business is to provide the right information to all the questions of the user. To make this happen, google not only looks at the search term, but it also looks at the broader connection between the data. Google has been collecting information from the last decade and a half. This knowledge collection has been about a multitude of things such as people, places, etc. , and facts associated with them. By now, Google has collected data for more than a hundred million entities and billions of facts related to them. Check this video to know more about Google Knowledge Graph: https://www. youtube. com/watch? v=mmQl6VGvX-c How Does the Google Knowledge Graph Work Google’s Knowledge Graph uses a Graph database model where data is stored as entities(nodes) and edges. entities can be unique things or concepts like people, place, object, and non-tangibles things like ideas, film, TV show, etc. Each node has edges that are connected to several different entities, forming a non- linear hierarchy of data structure representing the relationship between nodes. Storing the data in these formats help Google to make better decisions on picking the accurate result to display. Google keeps on adding new entity or edges by implicitly and explicitly exploring... - Published: 2025-05-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/nofollow-links/ When building a website or blog, not all links are created equal. Some boost your SEO rankings, while others can be used more strategically. That's where No Follow Links come in. Whether you're a digital marketer, blogger, or developer, understanding how to use nofollow correctly gives you more control over your SEO game. Understanding No Follow Links So, what is a no-follow link? A nofollow link is simply a hyperlink with a special attribute—rel="nofollow"—that tells search engines not to pass on any authority or ranking power to the linked page. It's useful when you want to link to a page but don't want to "vote" for it in Google's eyes. This idea came from Google back in 2005 to fight link spam. Since then, it has become a key part of SEO strategies. How No Follow Works Technically Adding No Follow tags is easy. Here's what a basic nofollow link HTML looks like: Example Search engines read this and know they shouldn't transfer PageRank or authority to that link. It’s like saying, “I’m linking here, but not endorsing it. ” Google's Evolution in Handling No Follow (Post-2019) In 2019, Google updated its approach. It no longer sees nofollow as a strict rule but rather a “hint. ” That means even if a link is marked nofollow, Google might still crawl or index it if it thinks the content is important. It also introduced new attributes: rel="sponsored" for paid links rel="ugc" for user-generated content These tags offer more specific control. Strategic... - Published: 2025-05-12 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/bounce-rate/ What is Bounce Rate? Bounce rate is the percentage of visitors who land on your website and leave without taking any action, such as clicking on links, filling out a form, subscribing to a newsletter, or making a purchase. In short, it reflects the number of users who visit a page and exit without any further interaction. According to Google Analytics, a bounce is recorded when a user visits only one page and doesn’t trigger any additional requests to the server, like navigating to another page. This makes bounce rate a key metric for measuring user engagement on your site. The bounce rate shown in your Google Analytics overview is an average across all pages, calculated by dividing the total number of single-page visits by the total number of entries to your site during a specific time period. You can also check the bounce rate of individual pages, specific sections, or user segments to get more detailed insights. A high bounce rate may suggest that visitors aren’t finding what they’re looking for, while a lower bounce rate usually indicates stronger engagement. How is Bounce Rate Calculated? Bounce rate is calculated by dividing the number of single-page visits by the total number of entries to a page, then multiplying that by 100 to get a percentage. Bounce Rate = (Single-Page Sessions / Total Entries) × 100 For example, if 100 people land on a page and 60 of them leave without visiting any other page, the bounce rate would be 60%.... - Published: 2025-05-12 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/seo-tools/ In the world of digital marketing, using the right SEO tools can be a game-changer. Whether you're a beginner looking for free SEO tools to get started or a professional considering paid SEO tools for deeper insights, having the right toolkit can boost your website’s visibility, improve rankings, and streamline your SEO efforts. These tools help you find keywords, track performance, analyze competitors, and fix technical issues—saving time while delivering results. In this guide, we’ll explore the best SEO tools available, highlight key features, and help you decide which ones are right for your needs. What Are SEO Tools? SEO tools are software or platforms that help you improve your website’s visibility on search engines like Google. These tools assist with various tasks, such as keyword research, on-page optimization, backlink analysis, rank tracking, and technical audits. Whether you're a beginner or an SEO expert, using the right SEO tools can save time, provide valuable insights, and help you make data-driven decisions. They make it easier to identify what’s working, what needs improvement, and how to stay ahead of your competitors in search results. Why Are SEO Tools Important for Digital Marketing? SEO tools for digital marketing play a crucial role in building an effective online presence. They help marketers analyze website performance, track keyword rankings, identify SEO issues, and discover opportunities to improve visibility. By using SEO tools for digital marketing, you can make smarter decisions based on data, enhance your content strategy, and stay aligned with search engine algorithms.... - Published: 2025-05-12 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/e-e-a-t-in-seo/ With so much content published online every day, standing out in search results takes more than just keywords. Google is constantly refining how it evaluates content to ensure users get accurate, reliable, and helpful information. That’s where EEAT in SEO comes into play. If you've ever wondered what EEAT in SEO is, it refers to a set of quality principles - Experience, Expertise, Authoritativeness, and Trustworthiness—that help search engines determine how credible your content is. Strengthening your EEAT can significantly impact how your website ranks and how users perceive your brand. Let’s dive deeper into this concept and explore how you can improve your website’s EEAT in SEO. What Does E-E-A-T Stand For? E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a concept from Google’s Search Quality Evaluator Guidelines that helps assess the credibility and quality of content. Strong E-E-A-T signals can improve your website’s chances of ranking higher in search results. We’ll break down each element below to help you understand how they impact your SEO strategy. Experience In E-E-A-T, Experience refers to the firsthand involvement a content creator has with the topic they’re covering. This could include using a product, visiting a location, or going through a specific situation. Google favors content written by people who have experienced what they’re talking about, as it adds depth, authenticity, and real-world value. Experience can also relate to how users interact with your website. A site that’s easy to navigate, visually clean, and well-structured improves the overall user experience, making... - Published: 2025-05-12 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/googles-ranking-factors/ One of the most challenging tasks in the digital era is to get your website or Web page to rank at the top of the search engine results page (SERP). Hundreds of articles comparable to yours are written every day. Thousands of sites in your domain are featured on search engines every day. How can you beat them? The simple answer to this question is: by working on all the parameters that are vital for high rankings. Google announced that it evaluates a website against approximately 200 parameters to determine its ranking. This post discusses the seven most crucial ranking factors. What Are Google Ranking Factors? Google ranking factors are the criteria it uses to evaluate and rank web pages in search results. These factors help determine which pages are most relevant, valuable, and user-friendly for a given search query. Whether you're a content writer, marketer, or SEO expert, understanding these factors is essential for improving visibility. Google considers various elements, including page speed, keyword placement, content quality, mobile-friendliness, and image optimization. Each of these plays a key role in delivering a better user experience. By aligning your SEO strategy with these ranking signals, you improve your chances of ranking higher, driving more traffic, and staying competitive in search results. Crucial Google Ranking Factors So, how can one ensure that their site gets maximum visibility online? Here are a few of the most important Google ranking factors to help you understand how to rank higher on its SERPs: On-Page SEO... - Published: 2025-05-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/blogger-outreach/ In the age of content-driven marketing, building genuine connections with online influencers is more important than ever. Among the most impactful strategies brands use today is blogger outreach—a method that focuses on forming partnerships with bloggers who have a loyal and relevant audience. But what is blogger outreach, exactly? It’s a targeted approach where businesses collaborate with bloggers to promote their content, boost brand awareness, and earn high-quality backlinks. When done right, blogger outreach becomes a powerful tool for expanding reach and driving long-term growth. What is Blogger outreach? Blogger outreach is a marketing strategy in which brands approach one or more industry-famous bloggers or influencers to promote their products and services. Blogger outreach revolves around content marketing (like guest posts by industry leads) or partnerships (like promoting services to large crowds via influencer posting). With the help of the right influencer, your business can reach unanticipated heights. For instance, if your business is related to architecture, you can reach out to bloggers who’re part of allied industries, like interior designers. The benefit is that you share a common audience base but you are not rivals. You offer different things to the same audience base. This can gradually attract new clients. Why Blogger Outreach is a Powerful Marketing Strategy Blogger outreach is an extremely cost-effective marketing tactic that helps your brand acquire the targeted and focused exposure it needs. Essentially, blog outreach is a good strategy because it not only enhances visibility, but also gives a push to the content... - Published: 2025-05-05 - Modified: 2025-05-06 - URL: https://www.infidigit.com/growth-genius/ecommerce-growth-strategies-by-pankaj-soni/ https://youtu. be/sfETjP_PbcA? feature=shared Listen on your Podcast app Summary Pankaj Soni, VP Marketing at Spinny, shares valuable insights on driving e-commerce growth in today’s competitive market. With a focus on customer-centric strategies, Pankaj emphasizes the importance of blending data-driven decision-making with genuine consumer empathy. He highlights how understanding evolving customer behavior, leveraging the right digital channels, and continuous experimentation are key to scaling online businesses. Pankaj also discusses the role of brand trust and transparent communication in building lasting customer relationships. By combining performance marketing with creative storytelling and consistently optimizing user experience, brands can unlock sustained growth. His practical tips and real-world examples offer marketers actionable ideas to refine their strategies and stay ahead in the dynamic world of e-commerce. Key Take Aways Customer-Centric Approach: Prioritize understanding and addressing customer needs to enhance satisfaction and loyalty. Data-Driven Decision Making: Utilize analytics to inform strategies and optimize marketing efforts effectively. Omnichannel Marketing: Ensure a consistent brand experience across all digital platforms to reach customers wherever they are. Performance Marketing: Focus on measurable outcomes to assess the effectiveness of campaigns and adjust tactics accordingly. Creative Storytelling: Engage audiences by crafting compelling narratives that resonate and build brand identity. Continuous Experimentation: Adopt a test-and-learn mindset to innovate and stay ahead in the dynamic e-commerce landscape. Building Brand Trust: Foster transparency and reliability to establish long-term relationships with customers. Optimizing User Experience: Continuously refine the customer journey to improve satisfaction and conversion rates. Read Transcript Pankaj Soni:- a brand like Spinny cannot be... - Published: 2025-04-30 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/lsi-keywords/ If you are unfamiliar with this search engine optimization (SEO) term, let us first understand what Latent Semantic Indexing (LSI) is and what keywords are. LSI is a program used by search engines that recognizes the semantic relationship between words and helps deliver relevant search results to the user. When search engine bots crawl through the Web, they look for keywords to know what a specific piece of content is about. For example, if there is a blog about ‘shoes’, the bots would look for that keyword in the title and the content. These words are also known as primary keywords. What are LSI Keywords? LSI keywords are words that are similar to, or related to, the primary keyword. Most of the time, they are synonyms for the primary keyword. LSI keywords are popularly called secondary keywords. Both primary and secondary keywords are strategically placed in the content, so the information seems valuable to bots. Often, when a user searches for content using the primary keyword, the results displayed might contain the secondary keyword. To better understand this, let us look at an LSI keyword example: If a user searches for ‘shoes’, the results might include words like ‘boots’, ‘kicks’, or ‘footwear’. This is because the LSI system understands the semantic relationship between the primary keywords and the secondary keywords. You need to consider adding primary and LSI keywords in the right places, if you want your content to rank higher in the search engine result pages (SERPs). This is... - Published: 2025-04-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/podcast-seo/ A podcast is an episodic series of spoken words available in digital audio files online. Unlike web pages, these files can be heard by audiences, any time and on the device of their choice. There are more than two million podcasts available and an estimated 40 million podcast listeners in India, alone. Podcasting is a great way to reach audiences as it helps build a more intimate and personalized experience for them. And as these numbers suggest, podcasts are a great way to reach potential audiences. Do Podcasts Help SEO? Podcast SEO is one of the subcategories in audio SEO that has taken off in the past few years. It can be effectively used to leverage the power of audio SEO to rank for specific search terms. While there are many other audio forms used for SEO like webinars, audio programs, and more, Podcasts have become one of the most effective forms of audio SEO. Over the last three years, podcast listeners have grown by over a staggering 29. 5%. With such a wide variety of listeners, there is always someone looking for a podcast about even niche topics. And since most of the podcast listeners are educated millennials, it has become a very targeted demographic for businesses and content creators. To accommodate for this phenomenon, Google launched its own platform for podcast SEO which prioritized podcasts that follow Google’s SEO practices. So, podcasts can definitely help you with your SEO activities, given that you follow the best SEO practices.... - Published: 2025-04-24 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/pagination/ It is not possible for websites to restrict all of their information to a single Web page. That is why sites use multiple pages, each dedicated to a certain piece or type of information. This also makes it easier for visitors to navigate the website and access the information they need. This kind of structured approach results in enhanced user experience, a better understanding of personas and the ability to streamline the buyer’s journey. All of these things can be achieved through pagination. Pagination is key to streamlining the pages on a website so that visitors through search engines can access them easily. Presenting ordered results on search engines, directing users to pages that contain the information that they searched for, and making it easier for the users to navigate between multiple pages are all part of pagination. So, what is pagination and how can it help you in your search engine optimization (SEO) endeavours? Let us find out. document. createElement('video'); https://www. infidigit. com/wp-content/uploads/2020/12/PAGINATION-_-Infographic-1. mp4 What is Pagination? Pagination is a process whereby a huge data set is distributed into several sub-category pages. Pagination makes website navigation smooth and makes information relevant to their specific search query available in one go. This process is implemented by websites on search engines, to yield organic results for each page on a website. Pagination also allows users to access information like the total number of pages in a website, the page they are currently on, the history i. e. previously opened pages, and... - Published: 2025-04-10 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/what-is-passage-indexing/ Google's algorithms change continuously in order to give users better, more relevant information. One such improvement is Passage Indexing—a function that allows Google to rank particular passages from a page even if the general content isn't highly optimized for a keyword. First announced in October 2020 and rolled out in early 2021, passage indexing (now referred to by Google as passage ranking) marked a significant change in how search results are evaluated and ranked. In this blog, we’ll break down what passage indexing is, how it works, and what it means for SEO. What is Passage Indexing? Passage Indexing is a Google algorithm change that enables individual passages (paragraphs or sections) of a page to be ranked separately in search results. Historically, Google used to rank web pages based on the overall content, structure, and relevance. However, with passage indexing, even if a webpage doesn't completely match the search intent, a highly relevant passage on the page can rank in search results. For instance, consider a 2,000-word blog post on "Digital Marketing Strategies," where a small part describes "what is organic traffic. " With passage indexing, that particular part may show up in search results for a query such as "What is organic traffic," even if the whole page isn't optimized for that keyword. How Does Passage Indexing Work? Google applies natural language processing (NLP) and machine learning to comprehend better the context and meaning of an individual section within a page. Rather than judging only the whole page, Google... - Published: 2025-04-10 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/what-is-google-sge/ Google is revolutionising the way we interact with search with the launch of Search Generative Experience (SGE) — a robust combination of AI and search that aims to deliver fast, conversational, and complete answers right within the search results. SGE is not another update; it represents a fundamental change in the way search results are presented and how users engage with information. For SEO specialists, content creators, and marketers, it is essential to comprehend this change in order to remain ahead. Let's explore what SGE is, how it functions, its effect on SEO, and how you can adjust your strategy accordingly. What is Google SGE? Google's Search Generative Experience (SGE) is a testing search feature that leverages generative AI to give users quick, summarised responses to their queries — at the very top of the search results page. Rather than simply delivering a list of blue links, Google now presents AI-generated summaries that pull in information from a variety of sources, enabling users to get what they're looking for more quickly without clicking through several pages. For instance, if you enter a query such as "How to begin a fitness routine for beginners," SGE may show a step-by-step guide, important considerations, and advice in a concise manner — AI-generated — followed by recommended follow-up questions and standard web results. How Does Google SGE Work? SGE employs sophisticated large language models (LLMs), natural language processing, and real-time query comprehension to produce useful answers. It draws from Google's indexed material to: Analyse... - Published: 2025-04-10 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/regex-for-seo/ In the data-driven world of SEO, we navigate vast oceans of URLs, keywords, log files, and analytics data daily. Efficiently filtering, analyzing, and manipulating this information isn't just helpful—it's essential for success. But what if you had a secret weapon to perform these tasks with surgical precision? Enter Regex, or Regular Expressions. If "Regex" sounds like complex coder territory, you're not alone. Many SEOs feel intimidated. However, understanding even the basics of Regex can dramatically elevate your SEO capabilities, saving countless hours and revealing insights hidden within your data. This comprehensive guide demystifies Regex for SEO professionals. We'll explore what it is, why it's a crucial skill, and most importantly, how to apply it effectively in everyday tools like Google Analytics, Google Search Console and SEO crawlers What Exactly is Regex? Regex is a sequence of characters that defines a search pattern. It allows you to match, extract, or manipulate text with precision. Instead of just searching for a fixed word like blog, Regex allows you to search for patterns like: Any URL path starting with /blog/ Any search query containing exactly three words Any line in a log file ending with . pdf Any keyword that is phrased as a question (starting with "what", "how", etc. ) All URLs containing a specific parameter, regardless of its value Essentially, Regex is a powerful mini-language designed specifically for pattern matching within text. It allows you to define flexible search criteria that go far beyond simple keyword lookups, enabling the discovery of... - Published: 2025-04-10 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/rank-tracking/ How can you gauge the success of the content on your website? While there are a number of variables to be considered, if you have never evaluated your content using keyword metrics, then you have seriously undervalued a critical search engine optimization (SEO) factor. SEO places a premium on keywords. Search engines will find it difficult to rank your website if your content lacks relevant keywords. Remember that the search volume and traffic potential of keywords fluctuates over time. As a result, you must stay updated on the search terms that could benefit you and those that are obsolete. This is where keyword ranking and tracking come into play. What is keyword rank tracking? Keyword rank tracking allows you to see where your site ranks for specific search terms. When someone types a search term that is relevant to your industry into the search bar of a search engine, the position at which your URL appears is referred to as your keyword ranking. Every page of the search engine displays approximately ten results. If you have a higher keyword ranking, it means your site is closer to appearing on the first page of the search engine results page (SERP). Poor page ranking means that your site appears near the bottom of the fourth or fifth page or even lower. s Keyword rank tracking helps you identify your spot on the search engine. It also generates reports that can help you identify the cause of the drop in rankings. Keyword rank... - Published: 2025-04-03 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/website-migration/ If you have decided to move your website to another platform or make any changes to the website, this article will help you understand the different types of website migrations and the things to keep in mind when you are considering migrating your website. What is website migration? Website migration is when a website moves from one environment to another, or the domain name of a website changes. In SEO terminology, a transition is called a migration whenever a fundamental change occurs to a site's URL structure. Usually, changes in the location, platform, layout, content, architecture, or UX of the website, all constitute site migration. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Why would I require a website migration? 1. Hosting change There can be many reasons for website migration that require a hosting change. For one, you might have outgrown the current capabilities of your host, and need a host that can offer more. Host change for site migration can also be done to bring in more cost-effectiveness. It is one of the simplest forms of website migration since you are only migrating your database and files to a completely new server.... - Published: 2025-04-02 - Modified: 2025-08-20 - URL: https://www.infidigit.com/blog/http-status-codes/ Every time you browse the internet, there’s a silent exchange of messages between your browser and the server hosting the website. These messages, known as HTTP status codes, are crucial in ensuring smooth communication. Whether you're accessing a webpage, encountering an error, or being redirected, these codes tell you exactly what’s going on behind the scenes. HTTP status codes help determine whether the page is accessible, what went wrong, and what action you need to take. Understanding these codes is essential for anyone managing websites, troubleshooting online issues, or looking to improve their website’s performance. In this article, we will explain HTTP status codes in detail and provide a comprehensive list to help you understand their meanings and implications better. What are HTTP status codes? In simple terms, HTTP status codes are messages that a server sends to a browser to indicate the result of a request. When you type a website address into your browser, it sends a request to the server. In return, the server sends back a three-digit HTTP status code, indicating whether the request was successful or if there was an issue. These codes act as a form of communication between browsers and servers. Think of them as "signals" that tell browsers how to handle the requested page. Understanding HTTP status codes is not just for technical people. If you manage a website, knowing these codes is crucial for identifying errors, reducing website downtime, and ensuring a smooth user experience—all of which contribute to improving search... - Published: 2025-04-02 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/looker-studio-seo-report-guide/ Looker Studio (formerly Google Data Studio) is a free dashboard and reporting tool by Google. It lets you turn raw data into interactive charts, graphs, and tables – all in one place. This guide will walk you through creating SEO reports in Looker Studio, from connecting your data sources to building a custom SEO dashboard. We’ll use simple, beginner-friendly language and clear steps. Whether you’re new to Looker Studio or an SEO professional looking to streamline reporting, this tutorial has you covered. 1. Introduction to Looker Studio and Why It’s Useful for SEO Looker Studio is a powerful reporting platform for digital marketing and SEO. It allows you to combine data from multiple sources (like Google Analytics, Google Search Console, etc. ) into a single dashboard. For SEO, this means you can view your search performance and website analytics side by side. Here are a few reasons Looker Studio is great for SEO reporting: Centralized Data – You can pull in data from Google Search Console, Google Analytics, and other SEO tools into one report. This gives a comprehensive view of your SEO metrics without needing to switch between platforms Real-Time & Interactive – Reports update with fresh data (e. g. , daily). You can interact with filters and date ranges to explore the data dynamically. Customization – Create visualizations (charts, graphs) and arrange them as you like. You can apply your brand’s colors, add logos, and tailor the layout to your needs . This helps in making reports client-friendly... - Published: 2025-03-13 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/list-of-search-engines/ In today’s fast-paced digital landscape, search engines have become indispensable tools for navigating almost every aspect of our lives. Whether we’re checking traffic before leaving home, discovering the latest movies, or deciding what to order for lunch, search engines provide instant access to a vast world of information. They don’t just help us learn and explore they also keep us connected to the latest trends, updates, and ideas shaping our world. For businesses, search engines are more than just gateways to information they’re powerful channels for visibility, growth, and customer acquisition. This is where search engine optimization (SEO) plays a crucial role. SEO forms the foundation of an effective digital marketing strategy, ensuring that brands not only appear in search results but also stand out in an increasingly competitive online marketplace. When exploring a comprehensive Search Engines List, it’s important to understand that while Google remains the most widely used platform globally, it’s not the only option available. Platforms like Bing, Yahoo, and other specialized search engines offer unique features tailored to different audiences and user intents. Whether you’re researching for personal interests or aiming to expand your business’s online presence, understanding the range of available search engines can help you navigate and succeed in today’s digital ecosystem. Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal List of Top search engines in 2026 There are many search engines out there today, each trying to... - Published: 2025-03-04 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/what-is-youtube-seo/ What is YouTube SEO? YouTube SEO (Search Engine Optimization) is the process of optimizing your videos, channel, and metadata to improve their visibility in YouTube search results. Just like traditional SEO for websites, YouTube SEO involves using the right keywords, engaging content, and strategic optimizations to rank higher and attract more viewers. YouTube’s algorithm takes several factors into account, such as keywords, watch time, engagement (likes, comments, shares), and video metadata (titles, descriptions, tags, and thumbnails). By following YouTube SEO best practices, you increase the chances of your videos being discovered by the right audience, leading to more views, higher engagement, and better channel growth. How Does the YouTube Algorithm Work? The YouTube algorithm is designed to match viewers with the most relevant and engaging content based on their interests and behavior. It analyzes various factors to determine which videos appear in search results, recommendations, and the homepage feed. Here’s how it works: User Engagement Signals: Metrics like watch time, likes, comments, shares, and click-through rate (CTR) help YouTube assess video quality and relevance. Higher engagement signals indicate valuable content. Video Metadata: Titles, descriptions, tags, and thumbnails help YouTube understand what a video is about and match it with relevant searches. Watch History & Personalization: YouTube tailors recommendations based on a user’s past activity, ensuring they see content aligned with their interests. Session Duration: Videos that keep users on YouTube longer (by encouraging them to watch more content) get prioritized in recommendations. By optimizing your videos for these factors, you... - Published: 2025-02-27 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/external-links/ The internet is a vast network of interconnected websites, where hyperlinks guide users to valuable resources and information. External links, or links that point to pages on other websites, play a key role in enhancing the credibility of your content. What are external links? They are references from your site to authoritative sources, signaling to search engines that your content is part of a trusted network. By using external links effectively, you can boost your site's SEO, provide additional value to users, and improve your site's reputation across the web. What are External Links? If you’re wondering what is an external link, it refers to a hyperlink that points from your website to a different, external website. In SEO, external links are important because they help establish the credibility of your content by associating it with authoritative sources. When you add an external link in SEO, you signal to search engines that your content is connected to reliable and relevant information, which can improve your search rankings and visibility. An external link can appear in many places on a webpage, including blog posts, product descriptions, or footnotes. These links direct users to other domains, offering additional information or resources that complement the original content. For example, if you're reading an article about digital marketing and click on a link that takes you to a detailed SEO report on another website, that is an external link. By incorporating external links in SEO, you increase your site’s value, enhance user experience, and... - Published: 2025-02-27 - Modified: 2025-06-10 - URL: https://www.infidigit.com/blog/what-is-aso/ The mobile app industry is more competitive than ever, making it essential for developers to optimize their apps for maximum visibility. This brings us to an important question—What is App Store Optimization (ASO)? ASO is the process of improving an app’s visibility in app stores like Google Play and the Apple App Store to drive organic downloads. As technology evolves, so do ASO strategies. The future of App Store Optimization (ASO) will be shaped by AI-driven automation, voice search, and alternative app stores. Staying ahead of these trends is crucial for sustained app growth and higher rankings. Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store. ASO Solutions Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store. ASO Solutions What is ASO? App Store Optimization (ASO) is the process of enhancing an app’s visibility in app stores like the Apple App Store and Google Play. It involves optimizing key elements such as the app title, description, keywords, and visuals to improve rankings in search results. A well-executed ASO strategy not only increases organic downloads but also enhances user engagement, driving long-term success in an increasingly competitive app marketplace. Think of SEO, where various business websites compete with each other to rank higher on the... - Published: 2025-02-27 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/introduction-to-schema-markup/ If you’re wondering What is Schema Markup, it is a critical advancement in SEO and digital marketing. Schema Markup, also known simply as Schema, refers to a structured data code (known as semantic vocabulary) that you can add to your website, allowing search engines to better understand your content. These codes help search engines identify the relationship between the entities mentioned on your website and the queries users enter in the search bar. As a result, search engines can display more relevant and accurate results on search engine result pages (SERPs) when users enter a query. This is why schema markup has become an essential part of any SEO strategy and should be incorporated into your digital marketing plan for improved visibility and higher rankings. What is Schema Markup in SEO? To understand what is Schema Markup in SEO, it’s important to know that it is a form of structured data that helps search engines clearly interpret the content on your website. By adding schema markup to your webpage’s HTML, you provide detailed context about your content, enabling search engines to generate rich snippets in search results. These snippets may display star ratings, product prices, event details, FAQs, and more—making your listings more informative and engaging for users. Implementing schema markup in SEO improves your website’s visibility by making it easier for search engines to categorize and display your content. The more accurate the search engines are at interpreting your data, the higher your chances of ranking better on SERPs.... - Published: 2025-02-25 - Modified: 2025-02-28 - URL: https://www.infidigit.com/blog/call-to-action/ Imagine visiting a website, feeling interested in a product, but unsure what to do next. Without clear guidance, you leave—potentially never returning. This is where a Call to Action (CTA) makes all the difference. A well-placed and compelling CTA directs users toward the next step, whether it’s signing up, making a purchase, or engaging with content. Without it, even the most well-designed websites and emails may struggle to convert visitors into customers. In this guide, we’ll explore the power of CTAs, real-world examples, and best practices to help you create high-converting calls to action that drive results. What is a Call to Action (CTA)? A Call to Action (CTA) is a direct prompt that encourages users to take a specific action, such as signing up, purchasing, or subscribing. It serves as a crucial marketing tool, guiding potential customers toward the next step in their journey. Whether it’s a button, link, or persuasive text, a well-crafted CTA can significantly impact engagement and conversions by providing clear direction and motivation for users to act immediately. CTAs are commonly used across websites, emails, social media, and digital ads to drive user interaction. They can be as simple as “Buy Now”, “Get Started”, or “Download Free Guide”—each designed to push the user toward a desired goal. A strong CTA is more than just a command; it combines persuasive language, urgency, and strategic placement to maximize effectiveness. Businesses that optimize their CTAs can see higher conversion rates, improved engagement, and better overall marketing results. Why... - Published: 2025-02-25 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/seo-competitor-analysis/ SEO competitor analysis is analysing the SEO strategies that your competitors are leveraging to rank higher in SERP. This would include deciphering their links, content, on-page SEO techniques, and other tactics. This helps to discover unique SEO optimisation opportunities that you may have not previously touched upon. What is SEO Competitor Analysis? SEO competitor analysis is the process of evaluating your competitors’ SEO strategies to identify strengths, weaknesses, and opportunities for your own website. It involves analyzing factors like keywords, content, backlinks, site structure, and technical SEO to understand how competitors rank higher in search results. By conducting competitor analysis for SEO, you gain insights into what’s working for others in your industry and how you can optimize your own strategy to outperform them. This helps in refining keyword targeting, improving content quality, and building a stronger backlink profile. For example, if a competitor ranks higher for a high-traffic keyword, analyzing their content, backlinks, and on-page SEO tactics can help you adjust your approach to compete more effectively. Why is SEO Competitor Analysis Important? SEO competitor analysis gives you a deeper understanding of your industry, helping you identify gaps you can fill. By assessing where your competitors stand and comparing it to your position, you can uncover opportunities to strengthen your strategy and improve your rankings. Even if your website ranks among the top five search results for key industry terms, competitors are constantly working to outrank you by capitalizing on your weaknesses. A well-structured competitor analysis helps you pinpoint... - Published: 2025-02-25 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/search-term/ In the ever-evolving digital landscape, understanding how users search for information is crucial for businesses aiming to improve their online visibility. Every day, millions of people turn to search engines with specific queries, looking for answers, products, or services that meet their needs. Behind every search lies intent—whether it’s to learn something new, make a purchase, or find a local service. To connect with the right audience, businesses must align their content and marketing strategies with the words and phrases users naturally type into search bars. This is where search terms come into play. By analyzing and optimizing for these terms, brands can enhance their search rankings, drive targeted traffic, and maximize conversions. What is a Search Term? A search term is the exact word or phrase a user types into a search engine when looking for information, products, or services. It directly reflects user intent and determines which web pages appear in search results. Search terms can be broad, like "digital marketing," or highly specific, like "best digital marketing strategies for startups in 2025. " Search engines analyze search terms to match users with the most relevant content. Businesses and marketers use this data to optimize their websites, ensuring they rank higher for queries their target audience is searching for. In SEO, incorporating the right search terms into website content, headings, and metadata improves visibility. In PPC advertising, selecting high-intent search terms helps drive traffic and maximize conversions. Understanding and optimizing for search terms is key to improving search... - Published: 2025-02-11 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-seo/ In today’s digital world, having a strong online presence is essential for businesses and individuals alike. But how can you ensure that your website gets noticed amidst the vast sea of content available on the internet? This is where SEO (Search Engine Optimization) comes into play. If you've ever wondered, what is SEO and what is SEO marketing, you’re not alone. Many businesses are now looking to understand what SEO is and how it works to improve their visibility and drive more organic traffic to their sites. SEO is the key to ranking higher on search engines, making it a critical strategy for anyone looking to succeed online. What is SEO (Search Engine Optimization)? SEO, or Search Engine Optimization, enhances a website’s visibility on search engines like Google. It helps websites rank higher in search results by optimizing key elements such as content, keywords, and site structure. The goal is to attract organic traffic by ensuring the site aligns with user intent. This involves creating high-quality content, using relevant keywords, and maintaining a well-structured, fast, and mobile-friendly website. Additionally, backlinks from authoritative sources boost credibility and rankings. Effective search engine optimization not only increases traffic but also ensures businesses attract the right audience, driving long-term online success.   Businesses and website owners invest in search engine optimization services to enhance their online presence and reach their target audience. SEO is not just about ranking high; it’s about delivering relevant, high-quality content that meets user intent. From optimizing website speed to... - Published: 2025-02-11 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/top-google-searches/ Did you know that Google processes over 99,000 searches every second? As the world’s leading search engine, it offers a fascinating window into what people are curious about across the globe. In this article, we’ll dive into the top Google searches from India, the U. S. , and around the world—highlighting the latest Google Top Searches that reveal trending topics and user interests. Join us as we explore what people are searching for and discover the trends, interests, and concerns that unite us all. How Search Volume Drives Top Google Searches To fully grasp why certain searches dominate, it's important to understand "search volume. " This SEO metric refers to the average number of times a keyword is searched over a specific period. As of 2026, the most searched keyword on Google is "YouTube," with an astonishing search volume of about 1. 2 billion searches per month. This high volume highlights the platform's immense popularity and the growing demand for video content. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Top 100 Google Searches Worldwide Edit RankingKeywordsNo of Searches 1YouTube1,200,000,000 2Facebook672,800,000 3WhatsApp Web521,100,000 4Translate454,000,000 5Instagram406,600,000 6Google388,300,000 7Amazon384,000,000 8Gmail378,400,000 9Weather312,800,000 10Google Translate289,800,000 11Cricbuzz259,300,000 14Clima217,300,000 12IG214,400,000 13Traductor211,700,000 15Satta King151,300,000 17Twitter138,700,000 16ChatGPT138,500,000 18Google Maps137,200,000 20Canva133,000,000 19WhatsApp130,400,000 21Sarkari Result124,200,000 23Yahoo119,400,000 24FB112,900,000 22Tiempo108,900,000 26Chat GPT106,800,000 25Netflix106,200,000 27Hotmail102,300,000... - Published: 2025-02-11 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/url-structure/ A website's success isn't just about having great content or a stunning design. How your content is organized and structured behind the scenes can make a big difference. One crucial element that often gets overlooked is the way URLs are structured. The organization of your URLs not only affects how search engines crawl your site but also plays a role in how users interact with it. A well-thought-out URL structure can significantly enhance your site's SEO performance. When implemented correctly, an SEO-friendly URL structure helps improve visibility, makes navigation easier, and strengthens your site's credibility. Understanding the importance of URL structure SEO is the key to optimizing your website for both users and search engines. What is the URL? A URL (Uniform Resource Locator) is the web address used to identify a specific resource on the internet. It provides a way for users to access websites and their content by specifying a location on the web. Essentially, a URL acts as the address that directs browsers to the exact page or file you want to view. A URL consists of several key components, including the protocol (like HTTP or HTTPS), the domain name (such as www. example. com), and the path (which can point to a specific page or resource). In simpler terms, the URL is the specific web address that takes you to a webpage, image, video, or other types of online content. For instance, the URL https://www. example. com/about-us directs you to the "About Us" page of a... - Published: 2025-02-07 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/top-popular-youtube-beauty-channels/ YouTube has become the ultimate destination for beauty enthusiasts looking for expert advice, makeup tutorials, skincare routines, and product reviews. Whether you're a beginner or a beauty expert, finding the top YouTube beauty channels can help you stay updated with the latest trends and techniques. From international beauty influencers to Indian creators, these channels offer a wealth of knowledge to enhance your beauty game. In this blog, we present a carefully curated list of top YouTube beauty channels worldwide, along with the most popular YouTube beauty channels in India. Whether you're searching for in-depth product comparisons, celebrity-inspired looks, or daily skincare tips, this list of popular Indian YouTube beauty channels has something for everyone. Dive in and explore the best beauty content creators who can help you perfect your routine and discover new trends effortlessly! Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions List of Most popular YouTube Beauty channels Edit RankTop Beauty ChannelsNo of Subscribers 1James Charles24. 1 million 2Sandra Cires Art16. 7 million 3Narins Beauty16. 1 million 4Jeffreestar15. 7 million 5musas15. 3 million 6NikkieTutorials14. 7 million 7RCLBeauty10114. 3 million 8Franciny Ehlke11. 8 million 9Mari Maria11. 6 million 10HellomaphieMX11. 2 million 11SaraBeautyCorner10. 7 million 12Zoella10. 5 million 13Shruti Arjun Anand10. 2 million 14Safiya Nygaard10. 1 million 15Bethany Mota9. 4 million 16Niki... - Published: 2025-02-03 - Modified: 2025-02-03 - URL: https://www.infidigit.com/growth-genius/ai-impact-on-marketing-by-prasad-pimple/ https://youtu. be/OnY-oblo5dE? feature=sharedListen on your Podcast app Summary AI is reshaping marketing by enhancing customer engagement and driving business growth. Prasad Pimple, EVP & Head of Digital at Kotak Life, highlights how AI-powered tools like predictive analytics and hyper-personalization are transforming the industry. AI enables brands to analyze vast data, optimize digital strategies, and improve campaign effectiveness. From automation to real-time decision-making, businesses leveraging AI gain a competitive edge with tailored solutions. As AI advances, its role in marketing will grow, influencing strategic decisions and fostering innovation. Prasad Pimple’s insights provide a glimpse into AI’s transformative impact on the future of marketing and customer interactions. Key Take Aways Enhanced Data Analysis: AI enables marketers to process vast datasets efficiently, uncovering actionable insights to inform strategy. Personalization: Leveraging AI allows for tailored content and experiences, increasing customer engagement and loyalty. Predictive Analytics: AI tools can forecast consumer behaviors, aiding in proactive decision-making and strategy optimization. Automation: AI streamlines repetitive tasks, such as email campaigns and social media postings, freeing time for strategic planning. Improved Customer Service: AI-powered chatbots and virtual assistants provide real-time support, enhancing customer satisfaction. Cost Efficiency: By optimizing ad placements and targeting, AI helps reduce marketing expenditures while maximizing ROI. Trend Identification: AI assists in recognizing emerging market trends, allowing brands to stay ahead of the competition. Content Generation: AI tools aid in creating and optimizing content, ensuring relevance and engagement with target audiences. Read Transcript Prasad Pimple: AI is going to stay here and it is AI... - Published: 2025-01-30 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/what-is-aso-audit/ In the ever-evolving world of mobile apps, getting your app discovered by users is a significant challenge. That’s where an ASO audit becomes essential. But what exactly is an ASO audit, and when should you conduct one? Let’s dive into the details to understand its importance and how it can transform your app’s visibility. What Is an ASO Audit? An ASO audit is a thorough analysis of your app's performance on app stores like Google Play and the App Store. It focuses on optimizing your app's discoverability, click-through rate (CTR), and conversion rate by analyzing key elements such as keywords, visuals, and user feedback. If you're wondering what is ASO, it stands for App Store Optimization—a strategy to enhance your app’s visibility and performance in app store search results. An ASO audit ensures that all the critical aspects of your optimization strategy are functioning effectively. Simply put, it’s like a health check for your app's ASO strategy, ensuring all aspects are delivering maximum visibility and downloads. It’s a crucial step in your ASO checklist to identify gaps, fix inefficiencies, and improve your app’s ranking. ASO Audit Components An effective ASO audit consists of several components that collectively enhance your app's visibility and engagement. Let’s explore these in detail. 1. Text ASO Optimization Text optimization plays a pivotal role in how search engines rank your app. It involves crafting the right keywords and metadata to increase the app’s relevance to user searches. Google Play On Google Play, text optimization includes focusing... - Published: 2025-01-30 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/what-is-ab-testing-for-aso/ In the world of mobile apps, A/B testing for ASO (App Store Optimization) is a powerful strategy to enhance app visibility and conversions. It enables developers and marketers to make data-driven decisions by comparing different versions of their app store assets. Whether you’re just starting with ASO or looking to refine your approach, this guide will walk you through the essentials of A/B testing in ASO, common pitfalls to avoid, and how to leverage tools for the best results. What is A/B Testing for ASO? A/B testing for ASO involves creating two or more versions of a specific element of your app’s store listing—such as icons, screenshots, or descriptions—and testing them against each other to see which one performs better. For instance, you might want to test whether a bright blue app icon or a minimalistic white one generates more downloads. By presenting these variations to different segments of your audience, you can identify the version that maximizes user engagement and downloads. In simpler terms, ASO A/B testing ensures that every change you make to your app store listing is backed by data, not just intuition. Why Does A/B Testing Matter in ASO? Effective A/B testing for ASO can significantly impact your app's success. Here's why: Boost Conversion Rates: By testing and optimizing store elements, you can increase the percentage of visitors who download your app. Enhance User Engagement: Testing metadata like descriptions or preview videos helps communicate your app’s value proposition more effectively. Improve ROI: When combined with other... - Published: 2025-01-30 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/google-play-custom-store-listings/ Google Play Custom Store Listings are a powerful feature for app developers and marketers looking to personalize their app's appearance in the Google Play Store. By tailoring your app’s listing based on audience, location, or other factors, you can significantly improve user engagement, conversion rates, and even app downloads. In this guide, we’ll explore what custom store listings are, their benefits, types, and how to set them up effectively. What Do Custom Store Listings Do? Custom store listings allow you to show different versions of your app’s Google Play listing to various audience segments. Instead of presenting the same information to every user, you can tailor the messaging, visuals, and features to resonate with specific groups. For instance, if your app has features catering to different countries or regions, a custom store listing lets you highlight relevant details to users in each location. This makes your app more appealing and relevant, leading to higher conversion rates. These listings can be customized based on factors like: User location App installation state (new users vs. existing users) Search keywords Google Ads campaigns Custom Store Listing Benefits Using custom store listings offers several advantages for app developers and marketers: 1. Improved User Relevance By personalizing your listing for different audiences, you can make your app more relatable and appealing. For example, highlighting local festivals or region-specific features can enhance user interest. 2. Higher Conversion Rates When users see a listing tailored to their preferences or needs, they are more likely to download the... - Published: 2025-01-30 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/apptweak-role-in-aso/ In the highly competitive mobile app market, achieving visibility and increasing downloads require a strategic approach. App Store Optimization (ASO) is the foundation of this strategy, enabling app developers and marketers to improve their app's ranking and attract more users organically. Among the plethora of ASO tools available, Apptweak has emerged as a leading solution, playing a pivotal role in streamlining the ASO process. Through expert ASO services, Apptweak helps developers refine their app’s presence by providing insights into key app ranking factors, keyword optimization, and competitor analysis. This article explores how Apptweak can aid in ASO, delving into its features, benefits, and impact on app performance. The Importance of ASO Tools ASO tools are essential for simplifying and automating the optimization process. They offer insights into app performance, competition, and keyword trends, helping marketers craft data-driven strategies. Among these tools, Apptweak stands out as an industry leader, thanks to its user-friendly interface and advanced features tailored for comprehensive ASO management. How Apptweak Can Aid in ASO 1. Advanced Keyword Research for ASO Keyword research is the cornerstone of any successful ASO strategy. Identifying the right keywords ensures that your app appears in relevant search queries, increasing its visibility and downloads. Apptweak simplifies this process with its robust keyword research features, allowing users to: Identify high-performing and relevant keywords. Analyze keyword trends and search volumes. Assess the difficulty of ranking for specific keywords. Using Apptweak’s data-driven keyword insights, app marketers can align their strategy with current trends and optimize their... - Published: 2025-01-30 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/ai-content-checker/ The Internet world is exploding with a mixture of content – articles, blog posts, social media records, you name it. But amid this bright forest, there is a whisper of a wonderful mystery: How do you detect whispers of human thought from artificial intelligence? In this guide, we provide you with the tools and knowledge to become a skilled content seeker, confidently navigating the digital landscape to cover the real sources of words in front of you. Demystifying the Digital Doodles: Decoding AI Content Detection At its core, AI content recognition boils down to digging up algorithmic manufacturing fingerprints. These sophisticated language models, driven by mountains of data, can mimic human writing processes with unflinching accuracy. However, subtle clues are often hidden throughout the structure, vocabulary, and style of the text. Why Unmask the Masked? The Need for AI Content Detection The rise of AI authoring tools comes with a double-edged sword. Although they offer flexibility, their abuse can lead to a host of ethical problems: rampant plagiarism, disinformation, and a content marketplace where information is filled with impenetrable devices. By learning to recognize the effects of AI, we aim to: Champion Content Authenticity: Raise the value of human creativity and authentic knowledge. Stand Guard Against Plagiarism: Protect intellectual property and support ethical content practices. Embrace Transparency: Distinguish between humans and machine-woven information, empowering informed use. Plagiarism Patrol: Unveiling the Shadows of Duplicity Plagiarism, that shadow figure lurking in the corners of the digital realm, thrives on the unauthorized use... - Published: 2025-01-29 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/keyword-ideas/ Get Inside Your Customers’ Heads Most SEO marketers brainstorm with the company’s stakeholders for keyword ideas. They use keyword research tools to determine where they should focus. However, this might not be the most effective strategy. Keyword tools produce results based on high search volumes, which is good. But you must be aware that it is challenging to rank for these keywords. Moreover, users don’t always search the way online tools assume they do. So, step into your customer’s shoes to imagine how they would search for the products and services you sell. For instance, assume you’re a store offering women’s apparel. The most common keywords you’d target include ‘buy dresses online,’ ‘buy beautiful dresses,’ ‘party-wear dresses at low prices,’ etc. Of course, your target group will be using these keywords to search for your products. But, if you connect the search with the lives of real people, you will get different keyword ideas. Your customers could also search for: best dresses for a dinner date formal dresses for the office dresses to gift to a girl You must think about how potential clients with no information about your offerings or niche will search online. A keyword idea generator can help with the process. Talk to Your Clients While managing operations, projects, and deadlines, it is common for business owners to forget about the most essential part of their business: customers. Customers, both existing and potential, are crucial assets for any business. To make your SEO strategy a success, you... - Published: 2025-01-29 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/single-page-websites/ Most businesses have plenty of information to display on their website, which requires them to have a website design consisting of several pages. These pages outline the details of their products and services, contact information, company policies, etc. While the multi-page approach is the way to go for most SEO strategies, it is also possible to achieve success with a one-page website. The trick is to know when you need to use which design. This blog will help you learn what is a single-page website, how you should design one, and its SEO friendliness and advantages. What is a single-page website? A single-page or one-page website has only one landing page comprising the site’s content. It offers a fast and clear reading experience, sleek design, mobile friendliness, and intuitive scrolling. Multi-page websites allow users to access content on other URLs via internal linking. But a single-page website is one page with no other links to navigate to. In other words, it does not have any navigational links to make you feel like you need to check out other pages. These websites are suited for individual professionals and small businesses with a limited range of products and services. How to create a single-page website for your business? If you are considering designing a single-page website for your business, start by looking at some of the existing ones. Analyze both poor and the best one-page websites to determine your user’s preferences. Next, decide whether you need to convert your existing website into... - Published: 2025-01-29 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/list-of-cctld-codes/ Every internet address or domain is incomplete without a key ingredient, the domain extension. The domain extension, also called the top-level domain (TLD), is a specific code that the Internet Corporation allocates for assigned names and numbers. This ensures that each TLD has a special significance and can be easily identified by algorithms and crawlers to be displayed on the search engine result page. TLDs are determined based on some key factors, such as Country Code Domains (ccTLD), Generic Domains (. com), and Sponsored or Reserved Domains (. AERO, . EDU, . BIZ). Of these, the Internet Country Codes list or ccTLD codes are crucial, especially if you are looking to target customers in a particular geography. Wondering what these are? Let’s get into the details. What Are ccTLD Codes Characteristics? Let’s start from the basics - what is ccTLD? Country Code Top-Level Domain (ccTLD) is a domain name that is assigned to a specific country. These ccTLD codes are used to identify websites hosted in or relevant to a particular country or territory. ccTLDs are: Always two letters long, with the first two letters signifying the location or country Defined only by the Internet Corporation for Assigned Names & Numbers Mostly Latin but can also be non-Latin Scripts, such as Arabic, Greek, Cyrillic, Chinese, and Tamil, for internationalized domains that use other characters List of Country Code Top-level Domains Now that we know what ccTLD is, let us look at the extensive ccTLD codes list. Each ccTLD code is... - Published: 2025-01-29 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/what-is-srcset/ The mobile interface of a website is different from its desktop version. Therefore, we need smaller images for mobile websites and vice versa. This arrangement helps improve load times and the website's overall ranking on search engines. Developers must code the instructions in the website code to use specifically sized images for a website on different devices. Or else, they can use srcset - a new standard HTML attribute used in conjunction with IMG element. Srcset can be used to display images of different sizes for different devices without JavaScript or a special code. The srcset attribute can also enhance the user experience on a website and improve search engine positioning. What is srcset? Srcset can be defined as an HTML image attribute that enlists different images to be used in different browser situations. The browser chooses only the most responsive images. Responsive image means the most optimal version of an image in terms of screen size and resolution. For example, the below-mentioned text codes a message for the browser. It explains two situations and their imminent solutions: Case 1 – The viewport width is less than 600 pixels: The browser should load a 480-pixel wide image. Case 2 – The viewport width exceeds 600 pixels: The browser should load an 800-pixel wide image, larger than the first. - Published: 2025-01-29 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/google-pagerank/ What is PageRank? Google PageRank used to be a prominent SEO metric. As an algorithmic system developed by Google, PageRank was used for link analysis. Google used it to rank webpages in its SERP, and an increase in page rank effectively demonstrated that your SEO strategy was working. Fast forward to today, PageRank is rarely mentioned. It is not because it has no relevance in search engine optimization but because it is not a public-facing metric. PageRank assigns a numeric page rank score to each webpage. Webpages with more links from other high-quality pages have a higher PageRank. Higher scores indicate greater authority and influence. PageRank - A Webpage Ranking System As a webpage ranking system, PageRank uses probability distribution for all the web pages on a particular website. Here is how the PageRank algorithm works: Each webpage is assigned an equal and normalized value of PageRank based on the number of pages. The algorithm then iteratively calculates the PageRank score for each webpage based on the incoming links from other web pages. A webpage's score is influenced by the number and quality of incoming links it receives. PageRank scores from incoming links are divided among the linked webpages. The more outgoing links a webpage has, the less page rank it passes to each linked page, ensuring page rank flows through the website without being overly diluted. The calculation and weighting steps are repeated multiple times to refine the PageRank scores, called iteration. Each iteration allows the algorithm to converge... - Published: 2025-01-28 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/youtube-seo-tools/ In the ever-competitive world of YouTube, optimizing your content goes beyond simply creating high-quality videos. To truly stand out, you need to ensure that your videos are discoverable by the right audience. YouTube SEO tools can help you achieve just that by refining your content strategy, enhancing your video’s ranking, and analyzing viewer behavior. By integrating the best YouTube SEO tools, you can take your channel to new heights, attract more subscribers, and increase your visibility in YouTube search results. Why Is YouTube Optimization Crucial? YouTube isn't just a platform for uploading videos; it’s a powerful marketing tool. With over 2 billion logged-in monthly users, it has become an advertising juggernaut. If you want your videos to reach a wider audience, you need to optimize them for search. YouTube SEO tools can help boost your content’s discoverability by improving key metrics like views, engagement, and search rankings. The better your optimization, the more likely your content will appear in YouTube search results, recommended videos, and the "Up Next" section. This leads to greater brand awareness, higher revenue potential, and more engagement opportunities. Effective optimization also helps you avoid penalties for not adhering to YouTube’s guidelines, ensuring long-term success on the platform. Best YouTube SEO Tools: Boost Your Video Rankings Here are some of the best YouTube SEO tools that can help you improve your video’s performance, optimize your content, and ultimately grow your channel: 1. Google Keyword Planner Google Keyword Planner isn’t just for website SEO—it can be an invaluable... - Published: 2025-01-28 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/h1-tag/ In an interesting conversation that happened during a recent Google Webmasters Hangout session, someone asked John Mueller about the importance of H1 tags on a webpage. The answer John Mueller gave was not something most were expecting. While he clearly stated that H1 tags help Google understand the structure of the page, he also emphasized that it is not a critical factor for ranking. Are H1 tags critical for ranking? Here is what John Mueller stated: “Your site will rank just fine whether it has no H1 tags or five H1 tags. It’s not something to stress over. Some SEO tools might flag this as an issue, like saying ‘You don’t have an H1 tag’ or ‘You have two H1 tags. ’ From our perspective, this isn’t a critical issue. ” While H1 tags can enhance page structure and user experience, they’re not as vital for SEO as often thought. Overemphasizing the H1 tag can distract from more impactful SEO practices, like high-quality content, page speed optimization, and mobile-friendliness. Ultimately, H1 tags should be part of a broader strategy focused on delivering great content and user experience, not the sole focus of SEO efforts. What Is An H1 Tag? An H1 tag, short for “Heading 1,” is an HTML element used to define the main heading of a webpage. It plays a critical role in signaling the primary topic or purpose of the content, helping both users and search engines understand the focus of the page. As the most important... - Published: 2025-01-24 - Modified: 2025-05-15 - URL: https://www.infidigit.com/blog/308-permanent-redirect/ As website owners seek better ways to manage their site’s structure and improve SEO, the 308 Permanent Redirect response code is becoming increasingly popular. While 301 redirects have long been the go-to for permanent redirections, many are now considering the benefits of 308 redirects. But does a 308 redirect offer any advantages for SEO over a 301? Let’s explore. What is a 308 redirect? The 308 Permanent Redirect status code indicates that the requested resource has been permanently moved to a new URL, as specified in the Location headers. It functions similarly to the 301 redirect by passing link equity (or "link juice") to the new page, which helps preserve SEO rankings. However, the key difference with the 308 redirect is that it preserves the original HTTP request method. For example, if a user submits a POST request to the old URL, the POST method remains intact when redirected to the new URL. This feature makes the 308 redirects especially useful when dealing with form submissions or other HTTP requests that require method retention. In essence, the 308 redirect ensures that both users and search engines are directed to the new location while maintaining all relevant request details and SEO value. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Why is 308... - Published: 2025-01-23 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-trustrank/ The ultimate objective of the Google ranking factor is to provide users with the most relevant search results. TrustRank, an important aspect of Google's algorithm, is significant in determining website credibility and rankings. Let us understand what the term ‘TrustRank’ exactly means. What exactly is TrustRank? TrustRank is an algorithm designed to help search engines differentiate between websites that are reliable and unreliable. It was proposed in 2004 by Stanford University's Zoltan Gyongyi, Hector Garcia-Molina, and Yahoo's Jan Pedersen in their paper "Combating Web Spam with TrustRank. "They claimed that PageRank, as a quantitive metric, was highly susceptible to manipulation and was ineffective in determining a website's credibility. TrustRank analyses web content, backlinks, and external links to determine if the material relates to a particular user's search intent. It can differentiate between unique text and spam content based on this data. Though the algorithm has no direct connection with the position of a web page in the search results, a high score may indicate that the content is distinctive and valuable to users. How the TrustRank algorithm works The main concept of TrustRank is to help search engine combat web spam, and it does this by measuring the ‘trust signals. ’ The trustworthiness of your web page is determined by measuring the distance between a page on your site and a "seed site. " Google considers a "seed site" to be authoritative and reliable. You can find seed sites for almost any niche. To put it simply, consider a Website... - Published: 2025-01-23 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/url-inspection/ It is important to diagnose potential technical issues to keep a website running. This process used to be time-consuming. Google Search Console allows inspecting only one URL at a time. Since 2022, this process has become smooth. This is when Google Search Console URL Inspection API was tested and launched. What is the URL inspection API in Google Search Console? Google Search Console URL Inspection API allows users to check bulk URLs present in the Search Console. You can inspect multiple URLs through the console. The results can be exported in Excel or a CSV file. The URL inspection API provides a convenient way for developers to debug and optimize pages. Which data types can the Google Search Console URL Inspection API provide? You can get a wide range of data from Google’s URL inspection API: Sitemap You can pull out data and information to find which URLs form part of the sitemaps. RobotsTxtState You can check whether any of your robots. txt rules prevent Googlebot from crawling your website. A manual search can do this. Conducting the testing at a scale and using Google’s data can add leverage and precision to your testing process. Referring URLs The referring Urls data shows the linkage of each page as per Google. PageFetchState You can diagnose server errors and other issues using the pageFetchState field. A list of such errors and corresponding responses is given below: Field What Does It Imply PAGE_FETCH_STATE_UNSPECIFIED Unknown fetch state SOFT_404 Soft 404 NOT_FOUND Not found (404)... - Published: 2025-01-23 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-keyword-analysis/ What Exactly Is Keyword Analysis? Users identify keywords for their websites based on search volume. While this was a beneficial SEO practice, it is time to take one step forward. You must assess if the keywords align with your business and if you can realistically rank for them. This process of evaluating and analyzing keywords is known as website keyword analysis. Website keyword analysis focuses on monthly search volume, SERP competition level, and conversion chances. The analysis lets you identify keywords that align with your business objectives and help you drive traffic to your website. Why Is Keyword Analysis Necessary? Keywords play a vital role in your search campaign. Website keyword analysis helps in optimizing budget allocation and market reach. As a result, you can run successful search marketing campaigns. The process helps you: Optimize spend Spot trends Increase conversions Identify new markets Ways to Analyze Keywords for SEO While keyword analysis for SEO entails many benefits, most search marketers don’t give it much value. They feel it is repetitive and time-consuming. But if you know the step-by-step process, you can find the ideal keywords for your SEO campaigns. Step 1: Determine Keyword Difficulty Start the process by checking the keyword difficulty of each keyword. You must know if you have a chance to rank for the keyword. Doing this, in the beginning, ensures that your efforts bear fruit. You leave out the highly competitive keywords, thereby saving time and money. Step 2: Estimate Profitability If the keywords you’re targeting... - Published: 2025-01-23 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-webspam/ What exactly is web spam? We receive emails and see posts claiming to help us earn money quickly. It is tempting to click on such emails or social media posts. These messages look attractive. They can also land you in trouble. Some methods can rank your pages on top of search engines. These methods sound tempting to businesses. Some of these methods may also land you in trouble. They are considered a bad practice. They are collectively known as web spam. Some common examples of web spam include content spam, link spam, and cloaking. Content spam is the overuse of popular and highly monetizable search terms in your content. Link spam is paying other sites to backlink to yours. Cloaking is to showcase a different page version to search engine crawlers than to human visitors. Google launched its Penguin-codenamed “Webspam Algorithm Update” in 2012 to combat the practice. This algorithm is more efficient at identifying websites that use aggressive webspam tactics. Is webspam relevant to SEO? It is vital to understand what webspam is if you’re investing in an SEO strategy. SEO focuses on earning a higher search engine ranking for your website. Specific black hat SEO practices can improve your website’s ranking. There is also a flipside. These practices can increase your chances of getting caught by Google. The search engine can levy a penalty on the website. It can reduce your website’s rankings drastically or remove it from the search engine results pages completely. Google has also set... - Published: 2025-01-23 - Modified: 2025-12-11 - URL: https://www.infidigit.com/blog/youtube-offices-in-india/ YouTube was founded in 2005 by PayPal executives - Steve Chen, Jawed Karim, and Chad Hurly. YouTube is an American social media and online video-sharing platform. It is owned by Google and is the second-largest search engine after its parent company. Grown into one of the largest video-sharing platforms across the globe, YouTube continues to offer endless opportunities to online content creators. The main headquarters of YouTube is in San Bruno, California, United States. There is no dedicated YouTube head office in India but Google, which is its parent company and has offices in multiple locations across the country. YouTube offices in India are located in Hyderabad, Mumbai, Bangalore and Gurgaon. Boost Your Rankings, Traffic & Conversions Power your SEO performance with strategies built for sustainable growth. Get Free Proposal Here’s the list of all the YouTube India office addresses: YouTube Office Address in Hyderabad, India Many national and international corporations have spread across Hyderabad, thanks to its robust IT sector. It also has one of the largest employee bases in the country. Google’s office in Hyderabad started operations in 2004 and is the largest Google campus in India. Here’s the YouTube office address in Hyderabad: Address: Block 1, DivyaSree Omega Survey No. 13, Kothaguda Hyderabad, Telangana Phone: +91 40 6619 3000 YouTube Office Address in Mumbai, India Situated in the financial and entertainment capital of the country, the YouTube office address in Mumbai is the same as the Google Mumbai office. The office is situated in a location perfect... - Published: 2025-01-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/serp-analysis/ What is SERP analysis After you type a query on a search engine, the results are displayed. This result page is known as Search Engine Results Page or SERP. Results consist of the top-ranking websites. A SERP analysis is conducted to assess what these top-ranking websites are doing to achieve such good positions and what you need to do to outrank them. The SERP analysis also evaluates whether or not a specific keyword is relevant to your industry and how difficult the competition is to rank for that keyword. Importance of SERP Analysis Find out keyword relevancy SERP analysis allows for more insight into how relevant a keyword is for your business or industry. Marketers often select a keyword that seems super-relevant, and yet results don’t appear. It is because the keyword is either semantically incorrect or the search intent behind the query doesn’t complement the content you wish to provide. Find out the ranking difficulty How difficult it is to rank on top for a specific keyword varies from country to country. It depends on the top-ranking websites of each local SERP. When you see a relevant top-ranking page, use a SERP analysis tool to evaluate the strength of the competitors based on multiple factors and metrics. These tools provide an accurate ranking difficulty store and comprehensive SEO stats for the top 10 search results. You can understand the complete picture using the following metrics to make informed decisions. If you are using, you can use the Google SERP... - Published: 2025-01-22 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/event-marketing/ Search engine optimization is not for websites alone. You can also implement SEO for events as well. Does this mean the strategies change? Or the process will be different? Without any ado, let’s jump right into the powerful SEO for events’ strategies that will make your events and your events business, an unforgettable name. Conduct keyword research before verifying the event location Effective marketing begins with research. It allows you to think like your customer. Your aim should be to understand what words people, who want to attend your event, might use to search for yours and other similar events. Make use of the keywords explorer tools available online that supplement your event marketing efforts by uncovering keywords that have the highest search volumes. Add these keywords to your SEO for events strategy. Use them on your event page to optimize it to rank higher on search engines. That, in turn, will help you attract a very targeted audience. Taking this route before you decide on your event location will ensure that your event marketing scores better than your competition. Additionally, you will ensure a much higher attendance at your event. Create an event pack Having all necessary information related to your event in one place serves dual purposes. It makes things easier for your potential attendees, and it improves your ranking on the SERPs, as search engines find it easier and faster to make sense of your webpage and your event. Such a collection of complete information is called... - Published: 2025-01-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-spamdexing/ In the vast digital marketing realm, a shady technique exists called "spamdexing. " It is important to shed light on this deceptive practice that undermines the credibility of search engine results. So, what is spamdexing? Let us look into it. What is Spamdexing? Spamdexing, often known as webspam or black-hat SEO, is a practice that tries to manipulate search engine rankings and violates Google's webmaster guidelines. To accomplish this, attackers gain access to a normal, healthy website and then insert malicious keywords and links. This tactic deceives naive consumers who think they are visiting a legitimate website to place orders but fall victim to fraud. For instance, consider a website that sells men’s shoes. The website stuffs its content with excessive keywords and irrelevant backlinks to manipulate rankings. This is a spamdexing example, showcasing the technique that tricks search engines while degrading the user experience. Search engines actively combat webspam since spamdexing offers no value to searchers. Google efficiently tackles this practice using a highly effective solution called SpamBrain. With the help of this tool, 99% of searches can be kept spam-free. Methods Of Spamdexing Spamdexing methods can be divided into two broad categories: Content and Link spam. Content Spam: Have you ever heard of content spam? It happens when individuals attempt to manipulate the system by tweaking content to rank higher in searches. But guess what? It's completely unethical and violates Google's Search Essentials guidelines. Let us look at what content spam is and why it is an important... - Published: 2025-01-22 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/complete-guide-to-resources-page-link-building/ Link building is the backbone of any comprehensive SEO strategy. A staggering 79. 7% of SEO specialists back its credibility, establishing it as the most fruitful way to gain higher ranks. In a nutshell, it is a process of increasing the number of hyperlinks that direct to a specific website. Resource page link building is a prevalent link building method to get your website linked (backlink) to several resource pages. These backlinks, when linked to relevant resource pages, improve its authority. Let’s dive into resource page link building and explore how it can boost your website’s presence. The Prominent Effectiveness of Resource Page Link Building There are three major reasons that make resource page link building highly effective. Firstly, the purpose of resource pages is to provide valuable information (as curated lists of helpful links and references). So, resource page owners are more receptive to including your backlinks if they contain high-quality content. Secondly, these pages often have fewer outbound links. So, that increases the value of your backlink. Lastly, links from resource pages usually have content related to a specific topic. Finding those links makes it beneficial for relevant users and valuable to search engines for indexing. How to Begin Page Link Building? There are 3 basic steps that need to be followed for resources page link building. Let’s have a look at them: Step 1: Look for appropriate resource pages Relevancy is vital when looking for resource pages to create links. The simplest way to search for relevant... - Published: 2025-01-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/non-spammy-link-building/ What is link building? Link building must be a part of your SEO arsenal in 2023 if you seek to win SERP ranking battles. It is an important component of any SEO strategy for boosting traffic and improving search rankings. Link building involves the strategic process of improving the count of backlinks or hyperlinks pointing to a particular website. Inbound links created from external sites to your site help improve your website's credibility and bring in visitors. But link building isn’t easy. The links pointing to your website must be sourced ethically. They should be of high quality and sourced from a wide range of external sources. Backlinks are the ‘votes of confidence’ for a search engine. The more the number of backlinks, the higher your content can rank in Google search results. But there’s a catch here. Google recently released an update regarding spammy link building in December 2022. As per the update, any website found guilty of using spammy links would be penalized. The key is building organic, valuable, relevant links using White Hat SEO link building. Tips for non-spammy link-building Let’s discuss some tips for non-spammy link-building strategies. Social media Adding links to all your social media platforms where you share content regularly is a great practice. You can always add links to content or profiles, whether it is Facebook, Instagram, LinkedIn, or Twitter (X). Google labels links on social media sites to reduce the amount of spam there. It generally labels the links as Dofollow or... - Published: 2025-01-21 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/relevant-content/ Businesses want to be discovered. Some businesses are known because of their name. The unique selling point of some businesses is their products or services. Being discovered is the key. And the arrival of search engines has changed that. Search engines now present a level-playing field for everyone. Businesses from anywhere can create content and rank on SERPs. They are now vying to create their mark among the top search results via content creation. Relevant content can help you rank on search engines. It can increase organic traffic flow while converting prospects into paying customers. It also acts as a differentiating factor between good and great websites. So how to make relevant content? What is Content Relevance? Content relevance is how well a page's content answers a search query. Keywords are important for gaining visibility. They aren’t the only factor in determining the relevance of content. Google makes sure the intent of the content matches the search query to rank them higher on the search page. Why It's Important to Create Relevant Content? Understanding what is content relevance is necessary. You must also know why it is important for online businesses to create good content. There are two aspects to content relevance. Maximum online users do not look beyond the first page of Google. Search engines find you and rank you at the top through good and purposeful content. Hence, securing a place in the top SERPs and attaining more clicks, traffic, and conversions becomes crucial. Good content is also... - Published: 2025-01-21 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/republish-content-for-seo/ There’s a constant need to remain updated with change. You may have done your keyword research and come up with relevant content for your website. But with time, new content that was once accurate becomes stale or outdated. Content and blog posts, especially, need republishing after a while as new information keeps adding in and new trends emerge. Content marketers also need to match search intent with their blog posts' content angle and format. Republishing content helps to boost organic traffic and search rankings on search engines. However, randomly republishing content without a strategy doesn’t yield optimum results. Marketers must remember that every blog post won’t perform equally well on search engines. First attempts may not yield great results, but republishing content allows continuous improvement. This guide focuses on the steps involved in republishing old blog posts to increase their relevance and ranking on SERPs and for users. Step 1 - Target underperforming pages with content issues As a first step, you must find pages that have been underperforming for a while due to content issues. SEO is specifically meant to boost organic growth rankings by optimizing page content. Therefore, republishing any page won’t make any significant impact. Look for pages that are Underperforming for their target keyword Are more than a year old Possess enough link authority to rank higher Ensure the page has an informational query Target underperforming pages There’s no use redoing content for a page already ranking in the top three SERPs. There are chances of... - Published: 2025-01-21 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-client-questionnaire/ If you are an SEO expert, you know that a solid foundation is key to achieving outstanding results for your clients. And that foundation begins with understanding their business. Asking the right questions in the right way can help you create a winning SEO strategy tailored to client needs. But what are these 'rights questions'? The answer lies in this blog. We bring you a well-rounded SEO client questionnaire. It will take you through all the relevant questions you must ask and why while onboarding an SEO client. An SEO client questionnaire is a blueprint to ask the right questions, paving the client's and your path to success. So, without further ado, let's begin. Know the Client's Business A deep understanding of your client's business and positioning on SERPs will help you ensure your strategy is in their best interest. You can use this knowledge to ensure your keyword research, content creation, deliverables, and optimisation strategies are aligned with the client's goals. Questions About Your Client's Business What are your business's Unique Selling Propositions (USPs)? Who is your target audience? And what are their key demographics (age group, gender, education level, etc. )? Is your business affected by any seasonal or industry-specific events? Are there any specific locations or countries you want to target? Who are your major competitors? Questions About Their Website Will your website go through any significant change, like migration or redesign, in the near future? Do you have more than one domain? Have you conducted a... - Published: 2025-01-21 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-process/ Search engines are one of the best platforms to promote your business and attract customers. But are you visible to your target audience when they search for your niche-specific product or service online? Or are you nowhere to be seen? Your visibility on search engine results pages decides your online fate. You could have the best website and content. However, if no one sees them, all your hard work can be wasted. This is where Search Engine Optimization (SEO) comes into play. The SEO process is a combination of tactics you apply to improve your site’s visibility in SERPs. It is an excellent way to ensure your audience sees and engages with you while searching online. What are the SEO process steps? SEO is an effective digital marketing strategy to expand your reach between the sea of websites. If you do it the right way, SEO can do wonders for your brand. You can build ever-lasting relationships with your audience and grow your business in the long run. However, SEO is not a one-time practice. It needs continuous effort to beat your competition. Various tools and techniques come into play to achieve success. You must stay alert considering the never-ending changes in search engine algorithms, devices and user behaviour. Most importantly, you must understand all SEO process steps in detail to chalk out an effective strategy. This article discusses SEO process steps that can help boost your credibility, search engine rankings and revenue. Let’s get started. Keyword research Keyword research... - Published: 2025-01-21 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-roadmap/ The journey to strategic optimization of your website is not easy. Anyone can define the core objectives behind an SEO plan, but putting all the pieces together to make that strategy work makes all the difference. This is where you need an SEO roadmap. Here’s what you need to know about an SEO roadmap and how you can build one. What is an SEO roadmap? An SEO roadmap is a strategic plan that outlines every action for implementing your search engine optimization strategy. It helps you know your site’s present performance and how you can implement various tasks to optimize it for higher rankings in search results. Additionally, an SEO roadmap ensures your entire team works towards similar goals to drive the best results. It helps you get insights into key opportunity areas and how to leverage them. Considered a “living document,” an SEO roadmap also allows you to make necessary adjustments to accommodate your unique goals and objectives as you move along the way. Why should you create an SEO roadmap? Sometimes having a solid SEO strategy is not enough. You will need to create a roadmap, and here’s why: Both SEO strategy and roadmap are essential in establishing a clear set of tasks to achieve your digital marketing goals. You can view an SEO strategy as a big picture that shows the current performance of your business, where you want to take it, and how you will reach there. But the SEO roadmap goes beyond that. It fosters... - Published: 2025-01-20 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/importance-of-website/ Introduction – The Role of a Website in Business Success In today’s fast-paced digital world, businesses must continuously evolve to stay competitive and meet customer expectations. One of the most significant shifts in recent years is the growing importance of an online presence. With more people turning to the internet to find services, products, and information, not having a website can leave your business at a disadvantage. A website isn’t just a digital business card—it’s a powerful tool that enables you to engage with your audience, build credibility, and open new avenues for growth. Whether you're a small startup or an established brand, having a website allows you to expand your reach, generate leads, boost sales, and improve customer experiences. It’s a critical component of your business’s strategy and long-term success. In this blog, we’ll delve into the many reasons why investing in a website is essential for your business, from enhancing visibility to supporting marketing efforts, and how it can help you stay ahead of the competition. Let’s explore why a website is not just a good idea but a necessity in today’s business landscape. Before reading the below points, here is a video on why you need a website. https://www. youtube. com/watch? v=AdATZ2G1k84 12 Key Reasons Why Your Business Needs a Website 1. 24/7 Online Presence One of the major advantages of having a website is that it provides continuous accessibility, allowing customers from anywhere—whether in the United States, India, or elsewhere—to engage with your business at any... - Published: 2025-01-20 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/index-your-website-for-maximum-visibility-on-google/ Organic traffic is critical for any online business. It is a direct route for growing your website. There are studies that have shown that about 53% of the incoming traffic to your website can be attributed to organic search alone. However, the basic prerequisite for inviting organic traffic to your website is that it should appear in Google search results. You can get your site indexed by search engines like Google and Bing. There are two ways to do so. You can either sit back while waiting for the magic to happen. Or work to improve your conversion rate and promote valuable content. This article takes a deep dive into indexing and crawling, and how you can get your website Google indexed. What is indexing and crawling? Indexing is when a search engine processes and stores information found during crawling in a huge database of content known as an index. As soon as a page gets listed on an index, it starts computing with other listed pages to show results for relevant search queries. Crawling takes place before indexing. It concerns search engine bots scouring the internet for content and discovering publicly available pages. Search engines like Google send crawlers, a. k. a. little bits of computer code, to crawl the web to find new information to keep themselves updated. This new information can be: An entirely new page on an existing website New content on an existing website An entirely new website Crawlers need to find out what the... - Published: 2025-01-20 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/link-building-tips-for-international-seo/ Expansion across geographies is the natural progression for a business. However, along with business operations, the marketing strategies of a business – whether internet-based or consumer-based – must also expand and evolve. This is what makes international link-building so important when it comes to targeting audiences that speak different languages and follow different cultures. In a survey, link building emerged as the most challenging aspect of SEO, with 52. 3% of the respondents expressing concerns about this aspect. Let’s address this challenge once and for all. What is International Link Building? Why Does it Matter? International link building is the process of creating a network of backlinks from international sources to your website. This activity helps your business gain recognition across borders. In turn, this helps drive visitors to your website and other digital channels from other countries. In addition to giving you exposure to a new audience pool, international link building is a great way to get your website to rank higher on search results – even for local searches. Depending on the quality of the backlinks you get, it helps your business establish itself as an authoritative source of information in your niche. Is it Prudent to Create Backlinks for Each Website? For businesses with global operations, it is standard practice to provide different subdomains for different countries. For example, your website company. com may have a subdomain company. com/in for India or a subdomain company. com/kr for South Korea. Since these pages are presented separately to the... - Published: 2025-01-20 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/location-pages/ If you want to target local customers and secure more sales, you need high-quality location pages. With unique and valuable content, location pages can increase your website’s local search engine rankings and attract customers. But to do that, you have to optimize your site’s location pages for local SEO (Search Engine Optimization) success. Before we review how to craft optimized location pages, let’s understand what a location page is first. What Exactly Are Location Pages? Location pages are optimized web pages that provide detailed information about a specific business location in a particular city. These pages are important for several multi-location businesses as they help potential customers find the nearest physical business location. They also provide search engines with enough data to index and rank the page for “city name + industry” keywords. Location pages are also referred to as location landing pages or local landing pages. When you make your location page SEO-friendly, it increases your visibility on the organic search pages. This will make it easy for local customers to find your page. Let’s dive deeper into local SEO. Local SEO and Location Pages Local SEO refers to the tactics used to drive search engine traffic and generate qualified leads in a specific location. For example, if you own a florist shop in Mumbai, you’ll want to target local customers from Mumbai and its surrounding suburbs. Implementing high-quality local SEO is the key to ranking your business higher on search engines like Google. Ranking factors for local SEO... - Published: 2025-01-20 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/marketing-kpi/ Key Performance Indicators (KPIs) are usually associated with job roles. However, this is a misconception. Marketing strategies also have KPIs that need to be tracked. Tracking marketing KPIs helps you evaluate how your marketing campaigns are performing. This evaluation supports making informed decisions at the right time. By tracking your marketing KPIs, you can make adjustments to your strategy and budget and beat your competition in the long run. The focus should be on the right marketing KPIs that suit your business. It is because the types of marketing KPIs you choose are directly linked to your business growth. If you don’t choose appropriate KPIs, you may miss critical information and end up making poor decisions. You may want to put all your efforts into tracking leads, sales, or Customer Acquisition Cost (CAC) for your PPC ads. There are several other metrics you should track to succeed. Marketing KPIs are necessary for business growth. Here are seven marketing KPIs examples for reference: Sales figures One of the simplest ways to track the types of marketing KPIs is through sales figures. You can use sales figures as an apt marketing KPI example to track your business growth. This metric tracks and measures the performance of your sales team and the sales activities executed. You can optimize your sales performance, sales cycle length, and sales funnel by optimizing sales figures. However, sales KPIs depend on your business goals. The best marketing KPI for you may not be the best for someone else.... - Published: 2025-01-20 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/outdated-content/ New and updated content gets added to a website every now and then. Over the years, heaps of content gets collected, but not all these write-ups will be relevant today. If you are an organization active for a few years, you might already be aware that Google recommends updating and optimizing all website content to improve search rankings and user experience. Hence, the main question is does getting rid of all old and outdated content work in favor of SEO? Not always. Google cares about the quality of content you created years ago. Reviving old content as well as removing outdated content boosts your rankings. Let’s learn what is outdated content and how you can take care of your website's health. Identifying outdated content Google and other search engines send crawlers to your website to index your pages. Therefore, updating your old content ensures that Google focuses only on the most relevant pages. When you know what is outdated content, it becomes easier to identify what content needs updating on your site. Here are some of the tools you can use to identify outdated content on your website. Google Search Console Google Search Console is useful for identifying pages that don’t click with Google. SEO has changed hugely over the past decade, as have the requirements for optimization and relevant content. Open Google Console and compare last month's data with the previous year’s data for the same month. In the left sidebar, click on the performance tab. Change the date... - Published: 2025-01-16 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/ga4-conversions/ Accurately tracking conversions helps us understand human behaviour and optimize business strategies. The reliability of this data is what helps businesses make informed decisions about their products and services. But, duplicate conversions can generate a lot of false data that leads to skewed insights. Before the Google Analytics 4 (GA4) guidelines, SEO experts used some creative ways to avoid duplicate conversions. But, in GA4, conversions are a type of event that may get triggered multiple times in a session. Let’s explore how to track conversions precisely and maximize GA4’s benefits. Managing Conversions in GA4 In Universal Analytics, if a user completes the same goal multiple times during the same session, it is counted only once. But, in GA4, if a user submits three forms during a session, it is counted as three conversions. There are some effective ways of making GA4 track your conversions accurately. Here are the most commonly used ones: Avoiding Double-Counting Double counting occurs when the same user action is counted as multiple separate conversions. This can be countered by creating a custom event and tracking that instead. GA4 offers a feature called Audience Triggers. When a user enters an ‘audience,’ GA4 will trigger an event. This event can then be marked as a conversion. With recent updates, GA4 offers a built-in feature where you can set how counting will be done. In the Conversions section, change the counting method to “Once per session. ” Image Source Google Analytics Audience Constraints Audience Triggers are a great way... - Published: 2025-01-16 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/google-offices-in-india/ Google, one of the world’s most influential technology companies, is much more than just the search engine used by billions. Its global footprint includes a strong presence in India, where the company has built multiple offices supporting engineering, research, sales, cloud, AI, and digital solutions teams. India has become a strategic hub for Google’s technology and innovation efforts outside the United States, with offices playing key roles in product development and regional operations. Where Are Google’s Offices in India? As of 2026, Google maintains multiple offices across India. These locations not only serve regional needs but also contribute to the development of global products and services. The major office cities include: 1. Google Hyderabad – India’s Largest Campus & HQ Google’s principal office in India is in Hyderabad, Telangana. This hub has grown to become one of Google’s largest workplaces globally and serves as the company’s head office in India. It houses diverse teams working on engineering, product development, cloud services, Trust & Safety, and AI initiatives. Highlights: Acts as Google’s largest campus in India. Hosts key operations including engineering, Google Cloud, and platform safety. Recently became home to the Google Safety Engineering Centre (GSEC) — the first of its kind in the Asia‑Pacific region, focused on AI safety and cybersecurity. Address: Block 1, DivyaSree Omega, Survey No. 13, Kondapur Village, Hyderabad – 500084, Telangana, India. Boost Your Rankings, Traffic & Conversions Grow your online presence with SEO designed to boost traffic, improve visibility, and increase conversions. Get Free Proposal... - Published: 2025-01-16 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/google-vs-microsoft/ An Exciting Race in the World of AI The world of Artificial Intelligence (AI) is witnessing an exhilarating Google vs Microsoft race, the two tech giants. Both companies strive to lead the way in AI innovation, pushing the boundaries of what is possible in this rapidly evolving field. The two powerful chatbots, ChatGPT from Microsoft and Bard from Google, have taken center stage in this ongoing battle. For years, Google has been the dominant force in AI, pioneering groundbreaking technologies and setting new benchmarks. However, Microsoft's recent advancements in AI development, the now sought-after ChatGPT and AI enhancements in Microsoft Edge, have posed a significant challenge to Google's years-long supremacy. This innovation and technology race represents a defining moment in the AI landscape. The transformative potential of AI extends beyond search engines and virtual assistants to various industries, including healthcare, education, and transportation. In fact, there are hardly spaces or industries that can remain untouched in the near future by the ubiquitous powers of AI. As the competition unfolds, the world eagerly awaits to see which company will emerge as the frontrunner in this dynamic and transformative AI innovation race. Let's dive into the details of how Microsoft made massive headway toward AI and its effects on its industry leader Google. Progress in AI Development at Microsoft Microsoft has made significant strides in AI development, positioning itself as a frontrunner in the field. The company has showcased its commitment to advancing AI technology with innovations like the ChatGPT chatbot and... - Published: 2025-01-16 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/myths-about-google-penguin-update/ There are numerous Google Penguin myths emerging online, many of which have even tricked skilled SEO professionals. Sorting out fact from fiction can be challenging, but we are busting a few of the most popular myths and misconceptions surrounding the update in this guide. #Myth 1: Penguin Is A Penalty One of the most common misconceptions regarding the Google Penguin algorithm is that it is a penalty. It is sometimes referred to as a penalty or "manual action" implemented by Google. However, Penguin is entirely algorithmic. This means that Google cannot manually enforce or lift it. Though a penalty and an algorithm update could decline your rankings, there are significant differences between the two: A penalty is imposed when a member of the Google webspam team takes a manual action on a specific domain after reacting to a flag report and conducting an inquiry. The Google Search Console will notify you about the penalty. When you get hit by a manual action, along with evaluating your backlinks and removing spammy links, you must also submit a reconsideration request to the webspam team. Google will lift the penalty if your efforts are efficient. If not, you will have to re-evaluate your backlink profile. A Penguin downgrade is an algorithmic action that does not involve a member of the Google team. If your site gets affected, you will not be notified. Previously, you would have to wait for a refresh or algorithm change, but Penguin now operates in real-time so that you... - Published: 2025-01-16 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/guide-of-holiday-seo/ E-commerce businesses tend to observe high incoming traffic on their website during the holiday season. This is also the time when they see a boost in revenue and sales. However, considerable SEO efforts need to be made to reach the optimal level of business. This is where holiday SEO comes in. Businesses invest a sizable amount of their resources in this million-dollar opportunity by optimizing their website for holiday SEO. Here are 6 handy tips for implementing holiday SEO and ranking your website on Google. Make use of internal links on your holiday pages One of the important ranking factors on Google is PageRank. Internal linking enhances the flow of PageRank around your website. But the main question is, how can you use internal links and PageRank for holiday SEO? You can start by adding internal links from related pages on your website to your holiday pages. This will boost traffic coming into the website and increase your Google rankings. You will also need to create a list of seasonal topics. Next, make a list of all important holiday pages that concern your business. Sign up for a relevant SEO tool like Ahrefs Webmaster Tool to run a crawl on your site. Once the crawl is complete, you get a Site Audit. Click on the “Link Opportunities” report in the Site Audit to see the relevant link opportunities. Set the filter to your target page and search your holiday pages. Check out the listed opportunities and add the internal links... - Published: 2025-01-15 - Modified: 2025-06-27 - URL: https://www.infidigit.com/blog/types-of-sitemaps/ What is a Sitemap? A sitemap is a file that provides a structured list of pages, URLs, videos, and other resources on a website. It helps search engines crawl and index the site's content more effectively. By offering a clear map of the site's structure, sitemaps ensure that important pages are discovered and prioritized for better visibility in search results. A sitemap also indicates to the crawler which files are important, allowing for more efficient indexing. Additionally, sitemaps help search engines find new or updated content quickly, enhancing overall site performance and SEO. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Importance of sitemap A sitemap plays a crucial role in improving a website’s SEO and user experience. It ensures search engines can efficiently crawl and index all important pages, videos, and other content on the site. By providing a clear structure, sitemaps help search engines prioritize key files, ensuring they are discovered and ranked higher in search results. Additionally, sitemaps make it easier for crawlers to find new or updated content, ensuring the site remains current and relevant. For websites with large or complex structures, a sitemap is vital for ensuring all content is properly indexed, leading to better visibility and performance in search engines. There are two types of sitemaps:... - Published: 2025-01-15 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/copywriting-vs-content-writing/ What is Copywriting? Copywriting is the art of writing powerfully persuasive yet succinct copies that urge the reader to take a desired action. Great copywriting can favorably impact your conversion rate customer retention, and overall brand reputation. It can lead to an increase in leads and sales. Conversely, a bad copy can lead to increased bounce rates and even the entire digital marketing campaign failure. For instance, if you are trying to sell a product or service to a customer, you will need to convince them of the value they would be deriving from the product. A good copywriter would add an interesting CTA to convince the readers of the same and push them into taking the buying decision or a profitable course of action. You must know that personalized CTAs increase the likelihood of conversion by 202%, and a copy has twice the impact on landing page conversions vs. design. Examples of copywriting content include: PPC landing pages PPC ads Cost-per-mile (CPM) ads Social media ads Product pages Website sales copy Sales emails Short Message Service (SMS)ads Billboards Digital ads Copywriting is more a short-form content type intended to make more impact in lesser words. It has a shorter life span limited to a specific campaign or goal. Copywriting involves the use of emotional hooks such as fear, superiority, trust, happiness, and gratification. It requires a deeper understanding of the reader to be able to quickly convince them. What is Content Writing? Content writing is used to subtly educate... - Published: 2025-01-15 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/domain-rating/ Domain rating is a metric that helps domain and website owners make informed decisions about a website’s or a domain’s SEO performance, the gaps in it, and its potential for improvement. It is a relative metric. It is useful to understand whether a website’s backlinks are doing any good by increasing search traffic and sending more visitors towards it. To improve your domain rating and to make better SEO-related decisions, it is imperative to understand the nitty-gritty of this metric. Therefore, to make your website climb higher on SERPs, let’s dive deeper into what domain rating is. What is domain rating? As mentioned earlier, domain rating is a relative metric. It assigns a rating to your website or domain in comparison to other websites and domains. The higher your domain rating, the higher your SERP ranking will be. A higher domain rating indicates the authority and trustworthiness of your website or domain. It is determined on a logarithmic scale. The score on the scale ranges from 0 to 100. The higher the score, the better. All new websites start at the lower end of the scale and move up the scale as the strength of their backlink profile increases. How is domain rating determined? To get started, understanding what is domain rating is necessary for SEO. Domain rating is somewhat similar to PageRank. However, while PageRank compares and ranks web pages, domain rating compares and rates websites. To understand the process of determining domain rating, let’s take the example of... - Published: 2025-01-15 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/embed-video/ The advent of YouTube led to the rise of video marketing. As the technology to deliver videos got easy, marketers began relying on it heavily to promote their products and services. It is essential to deliver your video content the right way to grab users’ attention. You can place videos on your website via two methods: embed videos or link to them. While both methods can help you incorporate videos into your website, they have a different impact on your search engine performance. Which one is better for your search engine visibility? Let’s get more into both methods and discover the answer. What does embedding a video mean? Embedding a video is borrowing video content from another platform and placing it on your website. It allows site visitors to watch video content on your page instead of being redirected to another page to do so. For instance, you have created a video and uploaded it to YouTube. However, you don't want your visitors to have to leave your web page to view that content. This is where you can embed a video asa snippet of code on your website. Be it on a landing page or other parts of your website, the longer visitors stay on your site, the better it is for your SEO. When you embed videos, you make visitors spend more time on your site. This signals to Google that your content holds value. Video embedding can thus boost your SEO efforts and help you rank against... - Published: 2025-01-15 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/event-link-building/ What is event link building? Link building is a popular strategy to get quality backlinks to your website and improve its SEO performance. But did you know you can also use the technique to gain offline exposure? Yes, it is possible with event link building. Event link-building focuses on securing backlinks by participating in local, national, or global live events. These links are obtained by hosting the event or sponsoring it. The strategy deploys techniques like influencer marketing, guest posting, networking, and content creation. It aims at building relationships, increasing site traffic, and boosting the website’s position in search engine results. Benefits of event link building Event link building entails many benefits that enhance your brand’s visibility and improve your website’s SEO performance. Improved brand awareness: Events allow you to reach a wider audience and establish a strong brand image. Better search engine rankings: Search engines consider high-quality backlinks to indicate your website’s value and reliability. As a result, your site’s ranking improves in search results. Diversify your backlink profile: Traditional link building techniques like guest blogging do not offer much diversity. Events help you gain various backlinks from different sources, adding strength and diversity to your backlink profile. Ways to find worthwhile events to support One of the best event link building techniques is hosting an event. But it demands immense planning, preparation, time, and money. The other, simpler way to obtain event links is by sponsoring an event relevant to the industry of your business. Some examples of... - Published: 2025-01-15 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/on-page-seo/ SEO strategies are focused on ranking higher in search engines. One of these techniques is on-page SEO optimization. SEO experts know how important it is to prioritise on-page SEO and keep it updated with the recent search engine algorithms. Focusing only on including keywords and off-page SEO does not fetch good results if you don’t pay attention to on-page SEO. What is On-Page SEO? On-page SEO involves optimizing webpage content for search engines to improve rankings. It includes using relevant keywords, creating quality content, and ensuring your site is user-friendly. This helps your website show up in search results, making it easier for people to find you online. There are many on-page SEO techniques that come into play to make this possible. All these techniques help websites in gaining better visibility to search engine algorithms and ensure your website works at an ideal functionality. Some of these techniques include: Image optimization for faster page loading speeds Internal link building for better display of website structure to Google’s algorithms Technical SEO Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Why On-page SEO is Important On-page SEO helps search engines understand your website and identify if it’s relevant to users’ searches and queries. Search engines have become more sophisticated over the years which has... - Published: 2025-01-15 - Modified: 2025-12-11 - URL: https://www.infidigit.com/blog/facebook-offices-in-india/ 'We lived on farms, and then we lived in cities, and now we are going to live on the internet. ’ This dialogue from the movie “The Social Network” became popular on its release in 2010. Facebook, however, has been ruling the world of social media since its launch in 2004. Steadily, it expanded its work area by introducing Facebook Messenger in 2011. In 2012, Instagram was acquired and WhatsApp in 2014. The company went on to introduce Facebook Marketplace and Workplace in 2016. While retaining the social media brand name as Facebook, the parent company was rebranded in 2021 as Meta. List of Facebook offices in India As Facebook expanded its operations worldwide, it opened its first office in India at Hyderabad in 2010. Facebook locations and offices today include Mumbai, Gurugram, New Delhi and Bengaluru. Each of these Facebook offices in India is designed to contain unique spaces that mirror the culture, lifestyle and vibe of the cities they are located in. The décor is filled with vibrant colours and contemporary art, mostly by local artists. All India Facebook offices have open workspaces that help employees communicate and work together. Cabins and conference rooms are available for meetings or to feel more focused at work. They also have game zones and cafeterias for employees to unwind. Boost Your Rankings, Traffic & Conversions Power your SEO performance with strategies built for sustainable growth. Get Free Proposal Facebook Hyderabad Office The Hyderabad office is the headquarters of Facebook India. The... - Published: 2025-01-15 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/importance-of-digital-marketing/ What is Digital Marketing? Digital marketing refers to the use of online channels, tools, and strategies to promote products or services. It connects businesses with their target audience through the internet and digital devices, offering a more personalized and measurable approach compared to traditional marketing. From social media and search engines to email and mobile apps, digital marketing allows businesses to engage their audience at every stage of the buyer’s journey. It’s an essential part of modern business growth, enabling companies to increase brand awareness, drive traffic, and achieve measurable results. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions What is the importance of digital marketing? Digital marketing is the promotion of brands, services, or products via the internet, using devices like mobile phones, computers, and tablets. It includes strategies like content marketing, SEO, social media marketing, and influencer marketing, all aimed at attracting audiences online. The shift from traditional marketing to digital methods has been driven by cost-effectiveness and global reach. Digital marketing enables businesses to connect with customers around the world, leveraging platforms like social media, search engines, and email. Unlike traditional marketing, digital marketing offers targeted, personalized messaging, maximizing the effectiveness of campaigns. With consumers spending more time online, a strong digital presence is essential. Businesses can use digital... - Published: 2025-01-15 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/benefits-of-seo/ In today’s digital landscape, businesses must continually evolve to stay competitive. With an increasing number of consumers turning to search engines to find products and services, establishing a strong online presence has become essential—not optional. Whether you're a small business owner or part of a larger organization, knowing how to effectively reach your target audience online can set you apart from the competition. One of the most powerful tools to achieve this is Search Engine Optimization (SEO), as understanding the benefits of SEO can help businesses drive visibility, credibility, and long-term growth. What is SEO? SEO, or Search Engine Optimization, is the process of enhancing a website to rank higher on search engines like Google. By improving your site’s visibility in search engine results pages (SERPs), SEO helps attract more organic (unpaid) traffic. It involves optimizing various aspects of a website, such as content quality, keyword usage, and user-friendliness, to make it more appealing to both search engines and users. SEO ensures that your website is easily crawlable, indexable, and rankable, which ultimately increases the chances of your site being found by your target audience. To fully benefit from SEO, it’s important to understand how search engines work. When a user enters a query, search engines like Google show results based on the relevance and quality of the content. Websites that provide valuable, informative, and well-structured content are more likely to rank higher. SEO is not just about driving traffic—it helps businesses establish a strong online presence, build trust with... - Published: 2025-01-15 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/off-page-seo/ In the world of digital marketing, SEO is paramount, and while on-page SEO is often discussed, off-page SEO is just as important for achieving higher rankings and increased visibility. Off-page SEO is the set of techniques and strategies that work outside of your website to influence its ranking on search engines. By focusing on improving factors like link building, social media presence, and brand reputation, off-page SEO enhances your site’s authority and trustworthiness. While on-page SEO optimizes the elements within your website (like content, meta tags, and structure), off-page SEO focuses on how the world perceives your site. Let’s dive into what is off-page SEO, why it matters, and how it complements your on-page SEO efforts for long-term success in the digital landscape. What is Off-Page SEO? Off-page SEO refers to the activities you perform outside of your website to improve its visibility and ranking in search engine results. This includes efforts like building high-quality backlinks, engaging with social media platforms, influencer outreach, and garnering brand mentions across the web. The goal is to increase the perceived authority and relevance of your website, signaling to search engines that your site is credible and worthy of higher rankings. Unlike on-page optimization, which focuses on optimizing content and structure within your site, off-page optimization builds your site’s reputation and signals trustworthiness to search engines. When external websites link to your content or mention your brand, it serves as a vote of confidence, which can significantly improve your site’s performance on search engine... - Published: 2025-01-14 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/benefits-of-wordpress-websites/ What Is WordPress? Around one-third of websites worldwide are powered by WordPress; this is due to the unique features that make it one of the most robust site builders and content management systems today. However, it is imperative to know the benefits of WordPress for business websites and the reasons why it stands out among its competitors. In 2003, WordPress began its journey as a blogging software. However, over the last few years, the platform has evolved into a free and open-source content management system that allows users to create and manage websites. It is the most powerful and widely used CMS around the world, accounting for over 76. 4% of the CMS market share. From small personal blogs to websites of large multinational corporations, WordPress is an all-in-one solution for CMS. Other platforms that compete with WordPress include Wix, Drupal, Shopify, Magento, Weebly, and more. But, the market share of these platforms is nowhere close to the CMS market share of WordPress. Why Is WordPress Such a Hit? While many other platforms are equally efficient, WordPress is one of the simplest ways to build your business’s online presence. The content management system is pretty easy to use for beginners and is a perfect tool to promote content, products, or services online. 12 Benefits of WordPress Websites Simple, Direct, And Easy To Use WordPress is easy to install and use for both beginners and professionals. Even if you don’t have the required technical or coding skills, you can quickly build... - Published: 2025-01-14 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/best-time-to-post-on-youtube/ The Best Times to Post YouTube Videos Starting and running a successful YouTube channel is not as easy as you think. One of the major concerns will be about the best time to post on YouTube. Here is what you need to consider. The day of the week The time on a particular day The audience’s location Many platforms have surveyed the best time to upload a video on YouTube. Posting between 2 PM and 4 PM on Monday, Tuesday, and Wednesday is a good idea. The ideal time is Thursday and Friday between 12 PM and 9 PM. During weekends, post between 9 AM and 9 PM. The Impact of Posting Time on Your Views YouTube is different from other social media networks. When you publish a video on Facebook or Instagram, it appears in the feed of your followers. That is not how it works on YouTube. YouTube needs time to index your videos. As a result, knowing what is the best time to upload a video on YouTube can make a lot of difference. It can help attract the right audience and maximize your views and subscribers. The right timing enables you to reach people searching for content during their free time. What Makes YouTube Unique Compared to Other Platforms? YouTube is different from other platforms because of its content format. Its social component is comparatively lesser than platforms like Facebook, Twitter, Instagram, or TikTok. Other social media platforms allow posting various content, including text, photos, and... - Published: 2025-01-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/blogging-tips/ Blogging is a great way to develop your online presence. It showcases your industry expertise and with easy to rank keywords, you can be featured on the first few ranking pages. This can help in driving organic traffic and converting it into leads. Engaging your audience every time is not an easy task. You will also need to cultivate an online community. You will need the right blogging techniques to make this happen. Most novices wonder where to start and there is no one-fit-all answer to this. However, with the right blogging tips, you can get somewhere. Here are the 20 best blogging tips on how to start your blog and make it a hit. Identify the main objectives for your blog The first blogging tip is that you need to set your goals. This will help kickstart your blogging endeavor. But to truly create a successful blog that meets your needs, you must first identify the main objectives for your blog. How do you do that? Start by having a clear picture of your business model. This is applicable for personal blogs and while building a corporate site. Based on this, you can create your content while ensuring your blog post aligns with that model. If you wish to create a personal blog, identifying your business model is still important. Next, know your objectives. The question you will need to ask is, are you starting a blog to boost visibility and brand awareness? Or are you starting a blog... - Published: 2025-01-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/should-you-purchase-backlinks/ Google’s PageRank (PR) algorithm uses backlinks to rank content for Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T). Therefore, backlinks should form an important part of your SEO (Search Engine Optimization) strategy. Building backlinks involves time and effort, however. And sometimes, people may resort to buying backlinks. But is it a good idea to buy backlinks in exchange for money? Or does it go against Google’s guidelines? Let’s find out. Why it's dangerous to buy backlinks Buying backlinks to boost SEO is not recommended if you own a website. Though such links pass PageRank, Google considers it a backlinks link scheme. It considers paid backlinks as a violation of its Webmaster guidelines. One of two things can happen when Google believes your links are paid: Discounting links: Google algorithms discount the paid links rendering them useless to your search engine rankings. Penalty: If Google thinks that you’re attempting to manipulate ranking by artificially inflating your backlink profile (as a Black Hat SEO tactic), it can penalize your website. The penalty may result in the removal of the website from Google's search index. This is what Google webmaster guidelines say about paid links: "Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results. " Your links either have no impact or negatively impact your ranking prospects. It is important to focus on creating great content and acquiring natural backlinks from authoritative websites related to your niche. Such backlinks are... - Published: 2025-01-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/chatgpt-for-seo/ Yes, you heard that right. You can use ChatGPT (Generative Pre-trained Transformer) for Search Engine Optimization (SEO) too. Whether you have started your SEO journey or you are an experienced digital marketer, ChatGPT can assist in many ways. ChatGPT and SEO together can boost your online visibility and your rankings in search engine results pages. However, it is important to understand the basics of what the chatbot can and cannot do before using it for SEO. Here are the 9 most powerful applications of ChatGPT that can simplify your SEO endeavor. What is ChatGPT and why are people interested in it? ChatGPT has taken the world by storm since its launch in November 2022. It is an AI-powered chatbot developed by OpenAI that can understand and generate human-like text responses. But why are so many people interested in ChatGPT? Well, what makes ChatGPT so popular is its user-friendly interface, accessibility, accuracy, and versatility. Even people who aren’t into the tech industry are awed by the chatbot’s ability to provide human-like text responses on plenty of topics. This is why ChatGPT took only five days to acquire one million users after its launch. The large language model helps people learn, seek advice, ask questions, or solve problems. Many are using ChatGPT for SEO too, thanks to its exceptional knowledge base. How to make use of ChatGPT for SEO Search engine optimization is vast. It has different aspects like keyword research, content creation, technical SEO, on-page optimization, and more. The mix of... - Published: 2025-01-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/content-calendar/ Social media is integral to any digital marketer’s inbound marketing strategy. Every social media marketing campaign requires careful consideration, organization and planning, and a content calendar helps you with exactly that A content calendar lets you plan what, when, and where you are going to post on various social media platforms. It provides a system to organize, schedule, and manage your posts. They can be a simple spreadsheet, specific project management software, or a dashboard to plan campaigns. A content calendar is different from an ideas backlog. An ideas backlog is where all content ideas and opportunities are listed. A content calendar, on the other hand, is where your planned or work-in-progress pieces go. This can be explained at two levels: At the macro level, the calendar provides a broad overview of the content that will be published within a specific timeframe. At the micro level, the calendar provides a detailed view of every content piece, including its topic, status, author, contributors, channel, format, and due date. 4 Reasons to Use a Content Calendar A content calendar is crucial to time and organize your marketing efforts when your campaigns are spread across several social media channels. Marketers use a content calendar for their content creation and content marketing needs, given its many benefits. Plan your work Align teams and contributors Create a repeatable content process Manage content in a single location 1. Plan your work A content calendar lets you plan content in advance. You can chalk out the date... - Published: 2025-01-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/content-promotion-strategies/ Conduct SEO A good content promotion plan cannot be done without good SEO strategies. Through SEO, a website gains the right visibility and reach among its target audience. Content promotion is significant for driving website traffic and reaching a wider audience. The most prominent approach to SEO includes: On-page and off-page SEO practices Keyword research Content development Backlinking Technical SEO. Technical SEO practices help improve website loading speed, image optimization, and internal linking. The primary focus of content promotion is to optimize your website for higher rankings and visibility on SERPs. Here’s how you can achieve these: Conduct thorough keyword research: Use various keyword explorer tools to gain insights into users' search intent. Your target audience uses specific terms and phrases to seek information online. These terms and phrases are the keywords. Strategically use those keywords in your content. This step would increase your likelihood of ranking higher on SERPs. Optimize the Meta tags, headers, URLs, and content structure Create high-quality, informative, and engaging content Search engines rank websites that provide value to users. You should produce content that answers users’ questions, solves their problems, or entertains them. Try incorporating relevant keywords naturally (avoid keyword stuffing) for SEO best practices. Make your content easy to share Once you have completed the initial steps of search engine optimization, include some on-page tweaks on your website. Content that’s easier to share helps in boosting your website traffic. Incorporate social media sharing buttons on your website for easy content sharing. This helps to... - Published: 2025-01-14 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/content-research/ Content writing isn’t as easy as it seems. It takes a lot of effort to get your target audience’s attention. It can get even more challenging if you don’t get the basics right. Every content piece you create is an indicator of your online authority and trustworthiness. Creating low-quality content can seriously hamper your online reputation. So, how can you create content that shows you are a trustworthy and authoritative source? The answer is through research. Content research is the most essential part of any content creation journey. It involves analyzing search intent and brainstorming content ideas and topics to achieve your digital marketing goals. Content research reports give you a deeper understanding of a topic and gather key insights. This leads to the creation of valuable, informative, and accurate content that stands out from others. Hence, researching before writing can directly impact the quality of your content, traffic, and level of engagement. Examine the search purpose Writing a content piece makes sense only when users want to read it. If there are no readers for a topic, your efforts can go to waste. So, no matter what your content marketing goals are, understanding search intent should be the basis of what you create. When you know what your target audience wants, you can aim your efforts at the right place. Examining the search purpose can help you find answers to the following: What kind of answers do your audience seek? What are the issues or challenges they struggle with?... - Published: 2025-01-13 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-ada-compliance/ Over 40 million people in the United States suffer from disabilities. The Americans with Disabilities Act (ADA) ensures everyone gets equal access to goods and services, including the Internet. Websites and apps are no exception. So, does your website comply with the ADA? If not, it might deny equal access to those with visual, cognitive, auditory, or physical disabilities. You may also end up paying hefty fines and face lawsuits for non-compliance with the ADA. You must, therefore, take measures to comply with the ADA to ensure no one is left behind, no matter what their abilities are. Before we get into how to make your website ADA-compliant, we must first conceptually understand what ADA compliance even means What is ADA compliance? The Americans with Disabilities Act was initiated in 1990 to end discrimination against disabled individuals in sectors like education, transportation, and telecommunication. Organizations were directed to offer “reasonable accommodations” for people with disabilities and grant them equal rights and opportunities. The revolutionary ADA led to the development of accessible restrooms, wheelchair access ramps, use of braille, and other accessible locations across America. In 2010, the US Department of Justice passed the Americans with Disabilities Standards for Accessible Design. It mandated all electronic and information technology be accessible to users with disabilities. When it comes to websites, ADA compliance refers to making your online services and content accessible to every user. You can provide alternative text for images, keyboard navigation support, captioning videos, keyboard accessibility, and more to ensure... - Published: 2025-01-13 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-ai-marketing/ Artificial intelligence (AI) marketing platforms have completely changed the way businesses conduct marketing strategies and interact with customers. These platforms can help you gather deeper insights into your target audiences. You can create more personalized customer journeys. AI marketing tools can also drive more conversions with a lesser workload on your marketing teams. So, what is AI, and how can it play a vital role in your marketing campaign? What is artificial intelligence? Artificial intelligence (AI) refers to the simulation of human intelligence in machines or computer systems. In other words, AI is a computer science branch that enables machines to carry out tasks that would otherwise need human intelligence. These tasks can be reasoning, learning, problem-solving, or decision-making. The technologies that power AI include machine learning, deep learning, robotics, computer vision, etc. Artificial intelligence types include narrow AI and general AI. Narrow AI performs tasks within a limited domain. Examples of narrow AI include self-driving cars or voice assistants like Amazon’s Alexa. General AI, on the other hand, refers to hypothetical intelligence that can understand, learn and perform tasks like a human. What is artificial intelligence marketing? AI marketing uses artificial intelligence technology to collect insights into your target audiences. It helps you identify their behavior, needs, and preferences so you can create better content for them. The main question, however, is how does AI marketing work? AI in marketing typically collects data, understands customer behavior, and analyzes the information to achieve marketing goals. It can also help you... - Published: 2024-12-23 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/website-structure/ A website’s structure plays an essential role in both user experience and search engine optimization (SEO). It’s more than just organizing content—it impacts how easily users can find information and how search engines crawl and index your pages. A well-organized website structure is not just important for improving SEO; it’s also crucial for enhancing user experience, increasing conversions, and driving better engagement. What is Website Structure? Website structure refers to how the pages and content on a website are organized and linked. This structure influences how easily users can navigate through a website, how effectively content is displayed, and how well search engines can crawl and index it. A well-structured website helps users quickly find the information they need, improving the overall user experience. Additionally, it plays a vital role in SEO by signaling to search engines how to prioritize and rank content. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Types of Website Structure There are four main types of website structures, each suited for different needs and goals: Hierarchical Structure The hierarchical structure is the most common and straightforward model for websites. It organizes content in a tree-like structure, with the homepage at the top, followed by category pages, subcategories, and individual content pages. This structure makes it easy for... - Published: 2024-12-23 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/what-is-a-blog/ In the ever-evolving digital world, blogs have become indispensable tools for communication, marketing, and personal expression. From humble beginnings as online diaries, blogs have transformed into powerful platforms for individuals, businesses, and organizations to share ideas, build audiences, and drive growth. But what is a blog exactly, and how has it evolved to become a vital aspect of content marketing and personal branding? Let’s break it down. What is a Blog? A blog is a type of website or online platform where content is regularly updated in the form of written posts. These posts, typically displayed in reverse chronological order, are centered around specific topics or interests. What is a blog post? It’s an individual entry that covers a topic, provides valuable insights, or shares stories in a way that invites reader engagement. At its core, a blog serves as a space for sharing knowledge, expertise, opinions, and personal experiences. It can be a standalone platform or integrated into an existing website to enhance content strategy. Blogs are dynamic and can be regularly updated with new information, ensuring they remain fresh, relevant, and aligned with audience interests. Why Are Blogs Important for SEO? One of the main reasons blogs are important for SEO is their ability to drive organic traffic to a website. Consistently updated content signals to search engines that your site is active, relevant, and authoritative. By targeting specific keywords, adding internal and external links, and following SEO best practices, blogs can significantly improve your website's visibility on... - Published: 2024-12-20 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/canonical-tags/ In today’s competitive online market, SEO is vital for businesses looking to thrive. Although search engines don't disclose exactly how they rank websites, they offer valuable guidelines on improving rankings. One such guideline is canonicalization, a practice that plays a crucial role in preventing duplicate content issues. When multiple URLs point to the same content, it can confuse search engines and impact rankings. Google recommends keeping URL structures simple to avoid this problem. A canonical tag directs search engines to the preferred version of a page, ensuring that key content is indexed while avoiding penalties for duplicate pages. By prioritizing important pages over duplicates, canonicalization becomes an essential part of a successful SEO strategy. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Let us take an example of a website that sells Mobile Phones which has different pages with the same content. Therefore, it might have different URLs for the same page such as smartphone. com/apple smartphone. com/brand/apple smartphone. com/apple/utm_campaign All three pages have similar content or are exact replicas of each other. Such pages may be created due to some changes in the backend. These URLs could be used for tracking purposes or created due to different categories in the top navigation. However, having so many URLs for the same page... - Published: 2024-12-20 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/types-of-digital-marketing/ What is Digital Marketing? Digital marketing refers to using the internet and various digital channels to promote brands, products, or services and engage with potential customers. It includes a wide range of strategies such as Affiliate Marketing, Content Marketing, Email Marketing, Marketing Analytics, Mobile Marketing, Pay-per-click (PPC), Search Engine Optimization (SEO), and Social Media Marketing. These strategies represent the Different Types of Digital Marketing that businesses use to connect with their target audience effectively. In today’s digital age, from the moment we wake up to when we go to sleep, our phones are our constant companions. They keep us connected to the world around us, making them indispensable. This widespread use of digital devices has led brands to increasingly turn to digital marketing as a way to capture the attention of online users. The power of digital tools and platforms is undeniable, as businesses aim to reach a broad audience and achieve top rankings on search engines. Simply put, digital marketing is the practice of promoting products, services, or brands using digital technologies like the internet, social media, mobile apps, and other forms of online media. In today’s fast-paced, interconnected world, digital marketing has become an essential strategy for businesses of all sizes. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions What... - Published: 2024-12-20 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/seo-friendly-website/ In today’s digital world, it is important to be in the know about all the ways you can gain more organic traffic on your website. While terms like SEO-friendly website design, technical SEO, image optimization, and more are thrown around by everyone in the industry, they can be quite overwhelming for beginners. In this article, we will focus on why creating an SEO-friendly website is important, and how you can seamlessly do it. What is an SEO Friendly Website? An SEO-friendly website is one that is technically sound, user-friendly, and search-focused. It integrates both the technical elements required for search engine indexing—ensuring search engine crawlers can easily assess the website—and the usability features that enhance user experience. In simple terms, an SEO-friendly website ensures that search engine crawlers can easily understand its structure and content. Let’s explore how to make SEO friendly websites and the most important characteristics of one: 1. Unique Titles and Descriptions for all Pages For an SEO-friendly website, every webpage must have its own unique meta title and description. Meta titles should range between 50-60 characters and include primary keywords to improve search engine visibility. Meta descriptions, which can go up to 155 characters, should provide a clear and compelling summary of the page's content while incorporating relevant keywords naturally. These elements not only aid search engine indexing but also improve click-through rates by enticing users to visit your site. Ensure that the titles and descriptions accurately reflect the page content to avoid misleading visitors, which... - Published: 2024-12-19 - Modified: 2025-12-11 - URL: https://www.infidigit.com/blog/types-of-seo/ Before exploring the types of SEO, it’s important to understand what SEO actually is. SEO, or Search Engine Optimization, is the process of enhancing your website to improve its ranking on search engine results pages (SERPs) for relevant keywords or search queries. The goal is to increase the number of visitors to your site by ensuring it ranks higher than competitors. If you're new to SEO, check out our detailed guide on What is SEO? for deeper insights. In this post, we will break down the various types of SEO, explain their significance, and show you how each type contributes to a successful organic search strategy. By mastering these SEO techniques, you’ll be able to optimize your website effectively and improve its ranking in search engine results. What Are the Types of SEO? Master the different types of SEO driving success in 2025, from On-Page and Off-Page to advanced SEO strategies. Types of SEO Description On-Page SEO All the measures you take to make your web page rank higher on search engine results pages (SERP) falls under On-Page SEO. Off-Page SEO This refers to everything you do outside of your site to fare better and feature higher up in Google’s SERPs. Technical SEO It is largely to help Google bots successfully crawl, interpret and index all the pages of your site for future use. Local SEO Focuses on optimizing a business’s online presence to attract local customers through Google search results and Google Maps. E-commerce SEO Involves optimizing online stores... - Published: 2024-12-06 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/local-seo-backlinks/ In today’s competitive digital landscape, businesses need to leverage every tool at their disposal to stand out online. One key factor that can significantly impact your local search rankings is the use of local SEO backlinks. These backlinks are not just any links; they come from websites within your local community or region, helping to enhance your online presence. In this article, we'll take a closer look at what local SEO backlinks are, how they work, and why they are essential for improving your website's local rankings. What are Local SEO Backlinks? Local SEO backlinks are links from other websites that direct traffic to your site, specifically from local or regionally relevant sources. These backlinks help search engines understand the geographic relevance of your website, signaling that your business is an authority in a specific location. Unlike general backlinks, local SEO backlinks come from local businesses, directories, news outlets, or community websites. They play a key role in improving local search rankings, making it easier for potential customers in your area to find you online. Why Are Local Backlinks Important for SEO? Local backlinks are crucial for SEO because they signal to search engines that your business is relevant to a specific geographic area. When local websites link to your content, it helps improve your site’s visibility in local search results, making it more likely for your business to appear when users search for services or products nearby. These backlinks also build trust and credibility within the local community, enhancing... - Published: 2024-12-06 - Modified: 2025-06-10 - URL: https://www.infidigit.com/blog/location-page-strategies/ Why Location Pages Are Essential for Local SEO Success Each location page is a gateway for local customers to engage with your business online. As they provide critical information such as addresses, phone numbers, and services specific to each location, they're fundamental to optimization efforts. These dedicated pages play a significant role in helping search engines precisely categorize and rank your business for location-based queries. An optimized location page increases the chances of appearing in 'near me' search results, driving foot traffic and online inquiries alike, ultimately contributing to your business's bottom line. Understanding the Core Elements of a Successful Location Page For a location page to truly thrive and fulfill its potential in aiding local SEO success, it must be well-constructed with several core elements in mind. It starts with comprehensive local keyword targeting, incorporating terms people use to search for services in a specific area. An engaging, clean layout that brings attention to essential details, such as business hours and contact information, is non-negotiable. Equally crucial is how the page communicates with both consumers and search engines. A successful location page should feature local imagery, and clear calls-to-action—like a request for a quote or directions to the store—alongside accurate and consistently presented NAP (Name, Address, Phone Number) details. These core elements not only improve user experience but also help search engines understand and rank the relevance of the page for local searches. Additionally, integration with social media and mapping services enhances interactivity and accessibility, while displaying local reviews... - Published: 2024-12-05 - Modified: 2025-06-02 - URL: https://www.infidigit.com/blogs/top-5-cms-for-core-web-vitals/ Introduction to Core Web Vitals Top Core Web Vitals Performance As you delve into the world of website performance, Core Web Vitals emerge as key metrics designed to offer a quantitative measure of a site's user experience. The quality of your website's user interaction and visual stability hinge on these vital statistics. As you prioritize these elements, you will not only delight your users but also potentially secure a favorable ranking from Google. Explain their impact on SEO and how Google evaluates them. Core Web Vitals comprise a set of specific factors that Google considers crucial in a webpage's overall user experience. These vitals include metrics such as Largest Contentful Paint (LCP), which measures loading performance; First Input Delay (FID), gauging interactivity; and Cumulative Layout Shift (CLS), which assesses visual stability. The impact of these on SEO cannot be overstated since Google incorporates them into its ranking algorithm, rewarding websites that offer a smooth, quick, and stable user experience. By effectively optimizing for these metrics, you can enhance your site's visibility in search results and provide users with a satisfying on-site experience that boosts engagement and retention. What makes a CMS Core Web Vitals-friendly A Core Web Vitals-friendly CMS is one that's built with performance, speed, and user experience at its core. Such a CMS typically allows for efficient content delivery and optimizes the interaction between the server, the website, and the end-user. Here’s what you'll often find in these CMS platforms: Streamlined Codebase: They often include automatic minimization of... - Published: 2024-12-05 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/are-core-web-vitals-a-ranking-factor/ Navigating the Intersection of Core Web Vitals and SEO Core Web Vitals Defined Core Web Vitals are a set of metrics that measures the quality of user experience on a webpage, focusing on aspects that impact users directly. Comprising three main indicators—Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS)—they measure loading performance, interactivity, and visual stability respectively. Being user-centered, these vitals have become pivotal for providing an optimized experience which is, as a result, now influencing search engine optimization (SEO). Understanding Core Web Vitals - Why They Matter? Understanding Core Web Vitals is essential because they offer quantifiable insights into user satisfaction. These metrics matter in the grand scheme of web performance because they affect how users perceive and engage with your website. A page that loads quickly (LCP), is responsive to inputs (FID), and maintains visual stability (CLS) is more likely to retain users, reducing bounce rates. This positively impacts the user experience, leading to increased conversions and potentially higher search rankings. Google has incorporated these user-centric metrics into its ranking algorithm, signaling the importance of aligning a site’s performance with the expectations of today's internet users. Therefore, improving Core Web Vitals not only betters UX but could also be a deciding factor in your website’s search engine success. The Pulse of Page Experience: Understanding Core Web Vitals Largest Contentful Paint (LCP): The Lead Metric Largest Contentful Paint (LCP) stands as the lead metric among the Core Web Vitals, primarily focusing on the load... - Published: 2024-12-05 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/seo-tools-for-youtube/ Improve Your YouTube Presence What is YouTube SEO? YouTube SEO is optimizing your videos, playlists, and channels to rank highly in YouTube's search results. It's about fine-tuning the content you create to appeal to viewers and perform well within YouTube's algorithms. By incorporating targeted keywords in video titles, descriptions, and tags, you're essentially making it easier for YouTube's search engine to understand and categorize your content, leading to better visibility. Why YouTube SEO is crucial YouTube SEO is crucial because it helps your content stand out in a sea of videos. With over 300 hours of video uploaded per minute, it’s easy for your content to get lost. Effective SEO ensures that your videos reach your target audience by improving your rankings in search results and suggested video feeds. Leveraging professional YouTube SEO services can further enhance this process, helping you optimize your content strategically for maximum visibility. This increased visibility leads to more views, higher engagement, and the potential for your channel to become a recognized authority in your niche. Essentially, YouTube SEO is the lever that can propel your content from obscurity into the spotlight. Key Components of YouTube SEO The key components of YouTube SEO include: Keyword Research: Understanding what your audience is searching for and incorporating those keywords into your video title, description, tags, and even speech. Engaging Content: Creating videos that resonate with viewers, encouraging them to spend more time watching, which signals to YouTube that your content is valuable. Optimization of Titles and Descriptions:... - Published: 2024-12-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/e-e-a-t-checklist/ To navigate the complex world of SEO successfully, using Google’s E-E-A-T — Experience, Expertise, Authority, and Trustworthiness — can be a game changer. With insights from the latest guidelines and SEO experts, this E-E-A-T checklist, complemented by actionable tips, serves as a fundamental tool to elevate your healthcare and medical SEO. Employ this trusted blueprint to refine your content strategy and cater to what Google values most in search results. What is Google E-E-A-T? Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness, the key criteria used in Google's Search Quality Evaluator guidelines to assess content credibility. The addition of “Experience” emphasizes the importance of firsthand knowledge, especially on topics where personal involvement adds value. While E-E-A-T is not a direct ranking factor, it helps guide content that aligns with Google’s standards for quality, particularly in Your Money or Your Life (YMYL) topics like health, finance, or safety. Prioritizing E-E-A-T can improve your site's perceived trust and long-term SEO success. Breaking Down the Acronym: Experience, Expertise, Authority, Trust Here's what each component of E-E-A-T means: Experience: This refers to the firsthand involvement of the content creator with the subject. For example, a person writing about a travel destination they’ve actually visited demonstrates real-world experience, which boosts credibility. Expertise: Focuses on the depth of knowledge the author has, particularly important for sensitive topics like medical or legal advice. Credentials, education, and demonstrated subject matter understanding help establish expertise. Authoritativeness: Evaluates the reputation of the content creator or website within their field.... - Published: 2024-11-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/go-to-market-strategy/ Introduction to GTM Strategy A well-crafted go-to-market (GTM) strategy is critical for businesses looking to successfully launch new products or services in today’s competitive market. It acts as a roadmap, aligning your team’s efforts across marketing, sales, and customer success to ensure a smooth and impactful product launch. One important aspect of any GTM strategy is leveraging SEO services to drive organic traffic and increase visibility for your offering. By optimizing your content for search engines, you can attract your target audience and generate quality leads, setting the stage for a successful market entry. In this blog, we’ll break down the steps to create a winning GTM strategy and provide templates to guide your process. What is a Go-To-Market (GTM) Strategy? A Go-to-Market (GTM) Strategy is your action plan for launching a new product or service to the market with a clear roadmap to success. It pinpoints who your target customers are, the value you're offering them, and the tactics you'll leverage to reach them. GTM plans are crucial for new products, but they're also valuable for introducing existing offerings to new segments, or even when rebranding and relaunching your company. Consider it the blueprint for market entry or expansion, designed to secure a competitive edge and enable a product or service to thrive in a new or existing marketplace. Decoding the GTM Jargon Understanding the lexicon surrounding Go-to-Market strategies is essential to navigate the complexities of bringing a product to market. Here's a breakdown of frequently used terms: Target... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/ymyl/ Understanding the Basics of YMYL What Is YMYL? YMYL stands for "Your Money Your Life," referring to content that can significantly affect readers' well-being. These pages offer advice or information on critical life aspects such as health, finance, and safety. Given the profound impact on individuals' lives, the accuracy and credibility of YMYL content are paramount. The Significance of YMYL in Online Content The significance of YMYL in online content cannot be overstated. Such content can drastically influence decisions, potentially altering life paths. Consequently, major search engines like Google place immense value on its veracity, ensuring the information provided helps rather than harms. Creators of YMYL content thus shoulder a substantial responsibility to deliver factual, well-researched material that aligns with ethical and professional standards. Dissecting YMYL Page Categories Financial Information Pages: Making Informed Decisions Financial Information web pages are considered a critical form of YMYL content as they can profoundly influence an individual's economic stability and future. These pages include advice on investments, taxes, retirement planning, home purchases, and insurance options. When creating content for these web pages, the goal is to provide accurate, clear, and reliable information that empowers readers to make informed financial decisions. Medical Information Pages: Health and Well-being at Stake Medical Information Pages cover crucial health-related topics and bear the weight of affecting an individual’s physical and mental well-being. They range from symptom overviews to treatment options, from medication details to preventative health strategies. Following a comprehensive content writing guide ensures that high-quality medical content is... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/what-is-page-load-time/ Introduction to Web Page Load Time Basics of Web Page Load Time When you enter a URL or click a link, the time it takes for the website's content to fully display in your browser is known as the web page load time. It begins with the browser sending a request to the server and ends with the parsing and rendering of the page's content, including HTML, CSS, and JavaScript files. Why Web Page Load Time is a Game Changer for Websites Web page load time is pivotal for maintaining competitiveness online. Speed is a critical component that can significantly influence user satisfaction and retention. The quicker a page loads, the more contented users generally are, leading to longer browsing sessions and increased engagement. Moreover, load time directly impacts a website's conversion rates and can be the difference between a sale and an abandoned cart. Search engines like Google also recognize the importance of load time and factor it into their ranking algorithms. A faster website is more likely to perform better in search engine results pages (SERPs), driving more organic traffic to the site. In essence, page load time is not just about user convenience; it's a crucial strategic factor for any business aiming to thrive in the digital marketplace. Deconstructing Page Load Time Measuring the Bits and Bytes: How Is It Calculated? The calculation of web page load time primarily revolves around two metrics: Page Load Time and Time to First Byte (TTFB). Page Load Time is the... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/lighthouse-speed-index/ Understanding Lighthouse Speed Index What is the Speed Index? Speed Index is a crucial performance metric that measures the speed at which a website's content is visually displayed to users. It represents the average time at which visible parts of your page are displayed, reflecting the real user experience rather than just the technical load time. A lower Speed Index means that users perceive your page to be faster, as it quantifies how quickly the content within the viewport is populated. It's a metric that gives you insight into how your webpage performs from the viewer's perspective, and it's especially important for above-the-fold content - the part of the webpage immediately visible without scrolling. How Lighthouse Calculates Your Speed Index Lighthouse measures your Speed Index by recording a video of the webpage loading and determining how visually complete each frame is over time. Using the Speedline node module, it generates a score based on how quickly the content is painted during the page load. The calculation is a bit complex, as it involves understanding frames per second and visual progress, but essentially, lower Speed Index scores suggest that the content is rendered more quickly, which is a positive outcome. The metric takes into account the visual completeness at each fraction of the loading process, and it weighs these fractions to derive a single, aggregate score to measure Speed Index. Speed Index is contrasted against established benchmarks from HTTP Archive to determine where your website stands with a color-coded rating. Know... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/core-web-vitals-in-google-analytics-4/ Introduction to Core Web Vitals and GA4 Unveiling the Importance of Core Web Vitals Understanding the significance of Core Web Vitals is essential for anyone engaged in managing or optimizing a website. These metrics serve as Google's benchmarks for page quality, emphasizing the user's experience. Core Web Vitals quantify key aspects of your site's performance, including how quickly content loads with the Largest Contentful Paint (LCP), the responsiveness measured by the First Input Delay (FID), and visual stability assessed via the Cumulative Layout Shift (CLS). Their integration into Google's ranking algorithm underscores their importance in driving quality traffic and maintaining high search engine visibility. The Transition to Google Analytics 4 (GA4) The transition to Google Analytics 4 (GA4) marks a significant shift in the analytics paradigm, introducing a new, event-driven model tailored for a privacy-first world. This iteration does away with the session-based focus of Universal Analytics, offering instead a flexible, user-centric view of data that works across platforms and devices seamlessly. For website owners and marketers, this change necessitates adapting to the advanced tracking mechanisms and understanding how these tie into Core Web Vitals. GA4 offers enhanced machine learning capabilities and more granular user data control, preparing users for the future of digital analytics. Setting Up Your Toolkit for Tracking Essential Prerequisites for Using GA4 Before you dive into tracking with Google Analytics 4 (GA4), there are a few essential prerequisites you'll need: Google Tag Manager Account and Container: Set up your account to create tags, triggers, and variables... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/tools-for-core-web-vitals/ Introduction to Core Web Vitals and Page Speed Optimization Understanding the Importance of Core Web Vitals To ensure your website offers a superior user experience, prioritizing Core Web Vitals (CWV) and improving your web vitals scores is essential. These metrics are crucial indicators of your page's health, focusing on load time, interactivity, and visual stability. Recognizing their importance not only elevates the user's online journey but also enhances your site’s performance across various devices and platforms. Embracing CWV means you are committed to delivering a seamless and engaging digital experience that users expect in today's fast-paced online landscape. The Impact of Page Speed on User Experience and SEO Web page speed is a fundamental aspect that shapes user experience. Websites that load quickly tend to engage users more effectively, reducing bounce rates and encouraging longer browsing sessions. Fast-loading pages also contribute to higher conversion rates, as visitors are less likely to abandon a transaction due to frustration with sluggish performance. From an SEO perspective, speed is not just a convenience but a necessity. Search engines, like Google, consider page speed as a ranking factor. With the introduction of Core Web Vitals into the ranking algorithm, the line between UX and SEO has become increasingly blurred. Now, websites that load quickly and operate smoothly are more likely to climb the search rankings, leading to more traffic and potentially more revenue. Aim to foster a positive experience that both pleases your audience and aligns with SEO best practices to ensure robust online... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/largest-contentful-paint/ Introduction to Largest Contentful Paint (LCP) What is LCP and Why It Matters for Website Performance Largest Contentful Paint (LCP) serves as an essential metric representing the time it takes for the largest content element visible in the viewport to become fully rendered after a user navigates to your page. This could be an image, video, or block-level text element. LCP is particularly significant as it offers a more user-centric perspective of website performance, differing from traditional metrics that may not reflect the true user experience. A fast LCP is crucial because it can heavily influence a visitor's first impression of site speed, potentially affecting their decision to stay or leave your site. The Impact of a Fast Largest Contentful Paint on User Experience A fast LCP has a profound impact on user experience, as visitors to your site are more likely to engage with content that loads swiftly. In a digital climate where users expect near-instant access to information, your website's ability to display prominent content quickly can be the difference between retaining a user and losing them to a competitor. A snappy LCP encourages users to interact with your site, driving down bounce rates and potentially increasing conversion rates. After all, user satisfaction often begins with the performance they perceive, making LCP a critical factor for a positive online experience. Identifying the Elements that Affect LCP Understanding Critical Resources and Their Role in LCP Critical resources are the files and elements necessary to render the largest piece of... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/how-to-calculate-the-conversion-rate/ Understanding Conversion in a Digital Landscape Demystifying Conversion: From Browsers to Buyers When you delve into the nitty-gritty of e-commerce and online marketing, one notion stands out as particularly crucial: conversion. This term encapsulates the transformation of website visitors from casual browsers into actual buyers, a metamorphosis that's pivotal for any online business's success. Transparency is key; you must clear any barriers to ensure visitors can seamlessly shift from interest to purchase. The Evolution of Conversion: Adapting to Current Consumer Behavior As the digital age progresses, consumer behavior continues to evolve. As you step into 2025, a customer's journey from interest to purchase is more complex than ever, influenced by social media, peer reviews, and interactive content. To stay aligned with the modern consumer's expectations, you must be willing to redefine what a conversion looks like for your business. It may no longer just be a sale—it could be an email sign-up, a shared post, or a downloaded resource. Flexibility and responsiveness to the current trends are your tools for ensuring that conversion definitions keep pace with the market's pulse. How to Calculate Conversion Rate? Calculating your conversion rate is essentially measuring the effectiveness of your marketing efforts. You want to know how well you're turning visitors into customers or leads. Here's a straightforward way to track your conversion rate: Identify what qualifies as a conversion for your business. Is it a sale, a sign-up, or another action? Gather the total number of conversions. This could be the total sales... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/conversion-rate-optimization-strategies/ Harnessing the Power of Conversion Rate Optimization What is Conversion Rate Optimisation? Conversion rate optimization (CRO) is the strategic process used to increase the proportion of website visitors who take the desired actions on a webpage. These actions range from signing up for newsletters and downloading resources to purchasing products. By improving the user experience (UX), tweaking design elements, and tailoring content, CRO assists in converting casual browsers into active customers, thereby elevating both the effectiveness and profitability of a website. Understanding CRO: More Than Just Metrics Understanding CRO requires looking beyond the basic metrics and embracing a customer-centric mindset. Conversion rate metrics are at the heart of this process, offering valuable insights into user behavior, intent, and potential friction points. By analyzing these metrics, you can identify hurdles that prevent conversions and address them with thoughtful design and content strategies. Optimizing the user journey—from landing on your site to completing an action—ensures meaningful interactions that foster brand loyalty and long-term trust. Why Conversion Rate Optimization is a Sales Game Changer Conversion Rate Optimization (CRO) is undeniably a game changer when it comes to boosting sales. By fine-tuning your website, you tailor the user's journey towards a clear path of conversion. This can lead to a significant increase in sales even without increasing web traffic. CRO allows you to make the most out of the visitors you already attract, effectively lowering customer acquisition costs. Additionally, with optimal CRO, customers experience a smoother, more enjoyable interaction with your site, which can... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/ecommerce-cro-strategies/ Introduction to Ecommerce CRO Understanding the Importance of Conversion Rate Optimization For any ecommerce business aiming for success, understanding the significance of Conversion Rate Optimization (CRO) is foundational. It’s a process that helps you understand user behavior and tweak your website for optimization to encourage more purchases. By leveraging conversion rate optimization services, you can implement strategies that drive measurable results and maximize ROI. Given that a high percentage of personalization efforts lead to a noteworthy increase in ROI, it’s evident that optimizing for conversions isn’t just beneficial; it’s essential. One might even consider it a potent leverage to surpass competitors in the market. The Business Impact of Improved Conversion Rates Conversion rate optimization has a transformative impact on your business. As conversions climb, every visit carries more value, directly increasing your sales and revenue. It's a ripple effect—superior conversion rates often result in elevated customer lifetime value, fostering enhanced customer loyalty. This positive shift affects not only the bottom line but also streamlines marketing costs, bolstering overall business health and sustainability. In essence, optimizing for better conversion rates through conversion rate optimization isn't merely a tactic; it's a strategic move towards a more profitable and customer-centric business model. Analyzing Your Current Ecommerce Performance Key Metrics to Measure Before Applying CRO Strategies Before diving into CRO strategies, it is crucial to get a baseline of your current performance. Some key metrics to measure include your conversion rate, average order value (AOV), customer acquisition cost (CAC), customer lifetime value (CLV), bounce... - Published: 2024-11-27 - Modified: 2025-12-04 - URL: https://www.infidigit.com/blog/essential-conversion-rate-metrics/ Introduction to Conversion Metrics Defining Conversion Rate in Business Terms In the dominion of digital marketing and online business, a conversion rate embodies the percentage of visitors who fulfill a predetermined goal, propelling your enterprise toward its overarching objectives. It’s a figure that crystallizes the success of your website or campaign’s ability to persuade visitors to take action—be that purchasing a product, registering for a newsletter, or any other key performance indicator vital to the growth and profitability of your business. Conversion Rate Formula: Conversion Rate = (Total Conversions / Total Visitors) × 100 By calculating this metric, you gain clarity on how effectively your strategies are driving results and where optimization is needed. Partnering with CRO services can help identify specific areas for improvement, ensuring your website is optimized for maximum conversions and user engagement. The Essentiality of Conversion Metrics for Growth Conversion metrics serve as a linchpin for business growth, enabling a deep dive into how effectively your digital presence translates into tangible results. They not only illuminate strengths and weaknesses in your CRO strategies but also empower data-driven enhancements to drive your organization upward. By measuring conversions, you tailor more resonant messages, optimize user experiences, and hence, catalyze a vital expansion of your customer base and revenues. In essence, these metrics are the compass that guides your business on a trajectory from mere visibility to veritable profitability. Core Conversion Rate Metrics to Monitor Sales Conversion Rate vs. Website Conversion Rate The sales conversion rate zeroes in on... - Published: 2024-11-27 - Modified: 2025-08-11 - URL: https://www.infidigit.com/blog/conversion-rate-optimization-tools/ Introduction to Conversion Optimization Essence of CRO Conversion Rate Optimization (CRO) is a systematic approach to enhancing the percentage of visitors to your website who take action and convert into customers. By utilizing CRO services, businesses can gain deeper insights into user behavior, tailor their offerings to meet customer needs, and refine the user experience to facilitate a higher number of conversions. How CRO Tools Can Transform Your Business CRO tools are like a treasure map for your business, guiding you to the hidden nooks where your site could be leaking potential customers. By utilizing these tools, you can gain valuable insights into user behavior, which allows you to make data-driven decisions. They enable you to visualize customer interactions, test various hypotheses, and tweak your website for optimal performance. Through this process, visitors are more likely to become engaged customers, increasing your conversion rates and your return on investment. They're instrumental in your journey from uncertainty to clarity and success in the digital marketplace. Top Conversion Rate Optimization Tools Conversion Rate Optimization (CRO) involves improving the effectiveness of a website or landing page in turning visitors into customers or leads. A variety of tools are available to help digital marketers and website owners enhance their CRO strategies. These tools can optimize different aspects of a user’s journey, from the initial landing page to post-conversion engagement. Here’s a breakdown of the best CRO tools for eight key use cases: 1. Landing Page Enhancement Tools Landing page optimization tools are designed to... - Published: 2024-11-27 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/marketing-strategy/ Introduction to Marketing Strategy A well-defined marketing strategy is the backbone of any successful business, guiding your efforts to reach and engage your target audience effectively. It encompasses a range of tactics, from traditional advertising to digital marketing techniques, all aimed at driving growth and enhancing brand visibility. One of the key components of a solid strategy is leveraging SEO services to improve your website's search engine ranking and organic reach. Additionally, integrating content marketing services into your strategy ensures that you create valuable, relevant content that resonates with your audience, driving engagement and conversions. In this blog, we’ll explore the essentials of a marketing strategy and share expert tips to help you build one that drives real results. What is Marketing Strategy? Marketing Strategy is your blueprint for reaching potential customers and converting them into loyal clients. It outlines how you present your business, communicate your value, and understand whom you're aiming to attract. Imagine a map that guides your promotional efforts, indicating the best routes to take to connect with your audience and outmaneuver the competition. Navigating the Marketing Landscape Navigating the marketing landscape is a dynamic process of adapting to advanced technology, changing consumer behaviors, and emerging channels for engagement. It's about forecasting trends and being agile enough to pivot strategies as new platforms rise and data analytics become increasingly sophisticated. Marketers must stay informed about the global economic climate, regulatory shifts, and cultural movements to effectively resonate with consumers in a hyper-connected world. Examples of Marketing... - Published: 2024-11-27 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/complete-digital-marketing-strategy/ Capturing Digital Success: An Introduction Developing a digital marketing strategy is essential for businesses looking to succeed in today’s online landscape. A comprehensive strategy outlines the tactics and tools you’ll use to reach your target audience, increase brand awareness, and drive conversions. Central to any effective digital marketing strategy is SEO services, which help enhance your website’s visibility and ranking on search engines. By focusing on SEO, you can attract more organic traffic, establish your brand as an authority, and ensure that your marketing efforts yield long-term results. In this blog, we’ll guide you through the key steps to create a digital marketing strategy that accelerates your business growth. Understanding the Need for a Digital Marketing Strategy In the digital age, a cohesive marketing strategy is essential to thrive in the virtual marketplace. Without a well-defined strategy, you may find your business wandering aimlessly in an increasingly competitive space. A marketing strategy provides direction and focus, ensuring that each online interaction contributes towards your overall business objectives. It helps to avoid disjointed efforts that can confuse your audience and dilute your message. The Ever-Evolving Landscape of Digital Marketing As technology evolves, so does the landscape of digital marketing. You are facing a playing field that changes at breakneck speed, with new platforms, algorithms, and consumer behaviors emerging continually. This dynamic environment demands that you keep pace with trends and adapt to new tools and techniques. Innovation is key; the methods that yielded results yesterday may not strike the same chord... - Published: 2024-11-27 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/technical-seo-site-audit/ Introduction to SEO Audits What is a Technical SEO Site Audit? A Technical SEO Site Audit is your roadmap to website optimization. It's an exclusive deep dive into your website's technical framework, aimed at ensuring all the gears and sprockets of your digital presence are aligned for peak search engine performance. The audit covers everything from how search engines crawl your pages to how users navigate through your site. It zeroes in on the underlying technicality that might unfurl into issues, effectively holding back your website from its full SEO potential. Simplifying the Complexities of SEO Audits Embarking on an SEO audit can feel like untangling a complex knot, where each twist and turn leads to more confusion. Yet, these efforts are pivotal, steering your website clear of hidden pitfalls that dampen search visibility. To simplify the process, break down the audit into manageable elements like site structure, content, and user experience. By using a combination of SEO tools and checklists, you can dissect and address these components methodically. Remember, the power lies in the details, so guard against feeling overwhelmed. Think of it as piecing together a jigsaw puzzle — each bit of data is a clue to achieving a complete picture of your website's SEO health. Pre-Audit Essentials Defining Audit Goals and Scope Before deep-diving into a technical SEO audit, it's vital to crystalize what you're aiming to achieve. Start by defining the audit's ultimate purpose, whether it's to ascend in search rankings, increase organic traffic, or mend... - Published: 2024-11-27 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/pricing-strategies-in-marketing/ Understanding the Essentials of Pricing Strategies Defining a Pricing Strategy and Its Importance When you delve into the essentials of pricing strategies, it becomes clear that they are more than just numbers. A pricing strategy entails a systematic approach to determining the value of your product or service in the market. It's about defining what customers are paying for, the experience they receive, and how they perceive the worth of what they purchase compared to alternatives. Strategically pricing your offerings is crucial because it not only impacts your profit margins but also signals to customers the positioning of your product in the market. Whether you're a premium brand or an everyday value provider, your prices communicate your product's story and underpin its market identity. A well-thought-out pricing strategy harnesses research, competition analysis, and a deep understanding of the customer base, ensuring prices are set optimally to achieve business objectives. Moreover, your pricing strategy influences how your brand is perceived, can make or break the purchasing decision for the customers, and ultimately plays a vital role in the financial health of your company. If you set the price too high, you may limit your customer base. On the other hand, if prices are too low, you risk undervaluing your product and reducing your profit potential. Core Objectives: Balancing Profit and Customer Value Balancing profit and customer value is akin to walking a tightrope; it requires precision and careful consideration. Your pricing strategy should cater to this balance to ensure long-term success.... - Published: 2024-11-26 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/youtube-shorts/ YouTube Shorts have revolutionized content creation by offering a quick, engaging format perfect for capturing audience attention in seconds. Whether you're a creator looking to grow your channel or a brand aiming to expand its reach, mastering YouTube Shorts can unlock immense potential for viral growth. To maximize the impact of your Shorts, integrating YouTube SEO services into your strategy ensures your content is optimized for visibility in search results. Additionally, leveraging professional SEO services can help you reach a broader audience, enhance discoverability, and boost your channel’s overall performance. Diving Into the YouTube Shorts Creator Fund Understanding the Basics of the YouTube Shorts Creator Fund YouTube's foray into short-form content has been bolstered by the launch of the Shorts Creator Fund, a substantial monetary commitment from the tech giant. Aimed at fostering creativity and attracting talented content creators, this fund dedicates $100 million to be dispersed throughout 2021 and 2022. As a creator, you're likely curious about the mechanics behind this fund. The premise is quite straightforward: produce Shorts that capture your audience's attention, and you may qualify for a payout. But there's no standard pay scale—earnings depend on various factors, including viewership and engagement. The Evolution and Purpose of YouTube's Financial Support for Short-Form Content Since its inception, YouTube has adapted to emerging trends in digital content consumption. The creation of the Shorts Creator Fund marks a strategic evolution, as YouTube acknowledges the burgeoning demand for quick, engaging video content. This pivot mirrors the shift in user behavior,... - Published: 2024-11-26 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/youtube-algorithm/ Understanding the YouTube algorithm is essential for creators and marketers aiming to maximize their content’s reach and engagement. This ever-evolving system determines what videos get recommended to viewers, making it a crucial factor in your channel’s success. By leveraging expert YouTube SEO services, you can tailor your content to align with the algorithm’s preferences, boosting visibility and organic traffic. Pairing this with professional SEO services ensures your videos and overall online presence are optimized to rank higher, attract a larger audience, and achieve sustained growth on the platform. With strategic optimization, you can navigate algorithm changes effectively, ensuring your content remains competitive and relevant. Unveiling the YouTube Algorithm What is the YouTube Algorithm? The YouTube Algorithm is the behind-the-scenes maestro of the world’s largest video platform, orchestrating what videos viewers watch. As an AI-powered recommendation system, it analyzes vast amounts of data to serve the most relevant and satisfying content to each user. Think of it as a personal video curator, constantly learning from interactions to refine and personalize the viewing experience. Decoding YouTube’s Content Delivery System Decoding YouTube's content delivery system is akin to exploring a digital ecosystem where every interaction feeds into a complex network of decisions. The system evaluates videos not only on their own merits but also on how they're received by the audience. When you click, watch, like, or subscribe, YouTube interprets these signals to understand your preferences. Then, leveraging machine learning, it adjusts its recommendations accordingly, aiming to keep viewers engaged for longer sessions.... - Published: 2024-11-26 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/youtube-click-through-rate/ Introduction to YouTube Click-Through Rate (CTR) A high click-through rate (CTR) on YouTube is a critical factor in driving views and growing your channel. The thumbnail, title, and metadata of your video serve as the first impression, making it essential to craft them with precision. By leveraging expert YouTube SEO services, you can optimize these elements to make your content more appealing and discoverable. Additionally, professional SEO services ensure that your videos rank higher in search results, attracting more clicks and increasing audience engagement. Mastering these strategies not only boosts your CTR but also strengthens your channel's overall performance and visibility. Understanding the Role of CTR in YouTube Success Click-Through Rate (CTR) on YouTube is the metric that shows the percentage of people who click on your video after seeing its thumbnail and title. A key player in YouTube's algorithm, CTR determines not only viewership but also how often your content gets recommended. With every 1,000 impressions, a high number of clicks suggests to YouTube that your video is a candidate for promotion. Why Higher CTR Matters for Your Channel Higher Click-Through Rate (CTR) is crucial for your channel as it directly influences the number of viewers that engage with your content. Videos with high CTRs indicate to YouTube that your content is attractive and relevant, which can lead to better visibility and exposure. This can result in a virtuous cycle of growth: increased viewership leads to more engagement, which can then translate into a larger, more committed audience for... - Published: 2024-11-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/trailing-slashes/ Introduction to Trailing Slashes What is a trailing slash? A trailing slash is a forward slash found at the end of a URL, signifying that the path usually points to a directory, not a specific file. For example, a URL ending with 'https://www. example. com/info/' illustrates a trailing slash after the '/info' directory. Its presence or absence can impact how web servers interpret the URL and how search engines index pages. Why trailing slashes are important in URLs Trailing slashes play an essential role in URLs for several reasons. Firstly, they convey intentional structure, dictating that the URL points to a directory, not a file. This differentiation is crucial for web servers because it informs how they should handle the request. Secondly, trailing slashes contribute to URL normalization, which is vital for both user accessibility and search engine optimization (SEO). Uniformity in URL structure helps prevent confusion, avoids duplicate content issues, and allows for a more straightforward method of managing site resources and links. Conducting a technical SEO audit helps ensure that trailing slashes are properly managed, contributing to a more organized and efficient SEO strategy. Difference between URLs with and without trailing slashes URLs with and without trailing slashes are technically different resources in the eyes of web servers and search engines. A non-slashed URL typically signals a file, whereas a slashed URL denotes a directory. The distinction affects how the server processes requests and redirects, potentially leading to different content being served under similar URLs. For SEO purposes,... - Published: 2024-11-26 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/lazy-loading-images/ Introduction to Lazy Loading Understanding the Basics of Image Lazy Loading In essence, image lazy loading is a crucial aspect of a Technical SEO audit, as it ensures a web page defers the loading of images until they’re actually needed—typically as they come into the user’s viewpoint during their scroll of your page. Initially, images aren’t loaded right away when the page is accessed; instead, placeholders occupy their spots. This is much like leaving picture frames empty on a gallery wall until viewers step up to look closer, at which point the actual artwork appears. The Benefits of Implementing Lazy Loading Lazy loading your images brings with them a slew of advantages that greatly enhance both user experience and your website's performance. Firstly, you'll see quicker page loads, as only images in the viewport need loading. This is especially beneficial for mobile users, who might be on slower connections; they'll appreciate the swiftness and smoothness with which your pages respond. Bandwidth savings can't be overstated, as both your server and your users consume less data, making for a more cost-efficient and user-friendly experience. And, don't forget: search engines favor faster websites. The boost in load speed can elevate your rankings, connecting more potential customers to your content. The Mechanics of Lazy Loading Images Native Lazy Loading vs. JavaScript-Based Approaches When it comes to lazy loading, two primary methods are often considered: native and JavaScript-based. Native lazy loading is remarkably effortless to implement; simply adding a 'loading' attribute to your and... - Published: 2024-11-26 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/javascript-seo/ Introduction to JavaScript SEO What is Javascript SEO? JavaScript SEO is the practice of ensuring a JavaScript-heavy website can be properly crawled and indexed by search engines. It’s a specialized area within technical SEO audit that focuses on optimizing the JavaScript code to facilitate the search engines’ understanding of the content, which is paramount for achieving good rankings. The Intricate Relationship Between JavaScript and Search Rankings The relationship between JavaScript and search rankings is nuanced and complex. JavaScript's versatility allows for dynamic and interactive features on websites, but without proper optimization, search engines might struggle to access and interpret the JavaScript-rendered content. This can negatively impact a site's visibility in search engine results pages (SERPs), making the interplay between JavaScript and SEO an essential consideration for web developers and SEO professionals alike. Common Pitfalls in JavaScript SEO Practices Many JavaScript SEO practices inadvertently impede search engine crawling and indexing and lead to common pitfalls. Here are several to watch out for: Incorrect Implementation: Sites that heavily rely on JavaScript might fail to follow best practices, leading to fragmented content delivery or invisible content to search engines. Slow Page Load Times: Excessive or unoptimized JavaScript can significantly slow down page loading times, affecting user experience and SEO rankings. Blocking JavaScript Files: Disallowing search engines from accessing JavaScript files in the site's robots. txt can prevent a page's dynamic content from being indexed. Render-Blocking Scripts: Placing JavaScript files in the head of a document without defer or async attributes can delay the... - Published: 2024-11-26 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/log-file-analysis/ Introduction to Log File Analysis What is a Log File? A log file is akin to a detailed journal for computers, where every interaction between a user or entity and a system is recorded. These digital records can capture a wide array of actions performed within an operating system, application, or server, meticulously noting event sequences with timestamps. This repository of information is essential for various analytical purposes and troubleshooting. The Role of Log Files Analysis in SEO Log file analysis holds a pivotal role in enhancing Search Engine Optimization (SEO) as it offers a clear window into how search engines interact with your website. This process is an integral part of a technical SEO audit, unveiling the specifics of each crawler visit to fine-tune your site’s structure and content presentation for optimal indexing by Google and other search engines. Key Components of Log Files Log files consist mainly of entries documenting HTTP requests. Within these entries, you'll find a wealth of data, though the core components include: URL path: The specific address of the requested resource within your website. Query string: Any additional data attached to the URL which might include search parameters or tracking codes. User-Agent: The software (usually a web browser or crawler) that initiated the request. IP Address: The unique numeric identifier assigned to the device which made the request, sometimes indicating its physical location. Timestamp: Precise date and time when the request was received by the server. Request type: Whether it was a GET (request... - Published: 2024-11-26 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/python-for-seo/ Introduction to Python in SEO The Power of Python for SEO Professionals Python has rapidly become an indispensable asset for SEO professionals. With its capacity to automate tedious tasks, analyze massive datasets, support complex algorithms, and efficiently crawl webpages, Python empowers you to optimize your strategies meticulously. Indeed, embracing Python in your technical SEO audit toolkit is akin to equipping yourself with a Swiss army knife in a digital jungle Advantages of Deploying Python in Your Web SEO Arsenal Embracing Python for your SEO endeavors offers numerous advantages. It marvelously streamlines operations, cutting through the clamor of data to provide you with clear, actionable insights. Python lets you automate routine tasks such as SEO scraping of websites for information, conducting thorough keyword research, and generating reports with speed and accuracy. It's also incredibly powerful in manipulating large sets of SEO data, crafting bespoke SEO tools, and seamlessly integrating with various APIs to enhance your workflow. With Python, you not only save time but also unlock a higher level of precision in your SEO tactics. Its extensive libraries and frameworks simplify complex processes, enabling you to delve deep into analytics without getting bogged down by the intricacies of the data. This allows for a swift pivot from data handling to strategic planning, giving your SEO campaigns a competitive edge. Scripting Success Stories in SEO Streamlining On-Page Optimizations with Python Python can automate and improve on-page SEO tasks, such as meta tag creation, description keyword extraction, and content optimization. By using tools... - Published: 2024-11-26 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/local-seo-statistics/ Introduction to Local SEO The Ever-Evolving Landscape of Local Searches Local searches are a dynamic phenomenon that continue to shape the digital space, with advancements in technology and changing consumer behavior further altering how people interact with and discover local businesses online. In fact, local SEO has become more crucial than ever before. Understanding the Importance of Local SEO for Businesses Local SEO has become an indispensable tool for businesses to increase their visibility to potential customers in their vicinity. By optimizing online content and listings for local search, your business not only appears more prominently in search results but also provides valuable information to consumers who are actively seeking services or products in their area. This targeted approach results in highly qualified leads, as customers discover your business exactly when they need it, leading to higher conversion rates. The Cornerstone of Online Visibility The Rise of 'Near Me' and 'Open Now' Queries As consumers increasingly emphasize immediate gratification and convenience, the volume of ‘near me’ and ‘open now’ search queries has surged. Searches for local businesses that are accessible at any given moment are not only more frequent but are indicative of a buyer’s intent to make an immediate transaction. This highlights an opportunity for businesses to capture demand by ensuring their online presence is optimized not only for location but also for real-time availability. To effectively address this, businesses need to implement local SEO for multiple locations, ensuring that their online visibility spans across different geographic areas and... - Published: 2024-11-21 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/how-to-make-responsive-website/ Introducing Responsive Web Design Definition and importance in modern web design Responsive Web Design (RWD) is a design approach that ensures your website's layout and content adjust fluidly across various devices and screen sizes. It's vital in modern web design because it caters to the increasing variety of device formats used to access the Internet, from smartphones to large desktop monitors. In essence, it provides an optimal viewing experience by making your site equally accessible and visually pleasing on different devices. This is crucial not only for improving user experience but also for supporting search engine optimization efforts. Understanding the Elements of a Responsive Website At the core of a responsive website are three critical elements: flexible grids, flexible images, and media queries. Flexible grids ensure that the layout uses relative units like percentages for widths, allowing the design to adapt to the screen’s width. With flexible images, your graphics and videos scale within their containing elements to prevent them from displaying outside their allotted space. Media queries, a feature of CSS3, enable your website to apply different styles when it meets certain conditions, most notably when the browser window reaches designated sizes. A combination of these elements will make your content viewable and legible across a myriad of devices. To achieve a seamless responsive design, partnering with professional website development services can ensure your site meets modern standards and provides an optimal user experience. Why is Responsive Design Important? Responsive design is crucial because it directly impacts user engagement... - Published: 2024-11-21 - Modified: 2025-08-20 - URL: https://www.infidigit.com/blog/first-contentful-paint/ Introduction to Web Performance and FCP What is First Contentful Paint (FCP) First Contentful Paint (FCP) measures the time from navigation to the moment when the browser first renders any part of content from the Document Object Model (DOM), providing the first indication to the user that the page is loading. This feedback is crucial since it answers the user's question: "Is it happening? " As such, FCP is an important metric for understanding how quickly content is made visible during the load. What is a good FCP score? A good FCP score is one that falls at or below 1. 8 seconds, which categorizes the experience as 'Fast' according to Google's Lighthouse tool. Achievement of a score within this range indicates a responsive site, offering an engaging user experience. If your FCP lands between 1. 8 and 3 seconds, there's room for improvement, while a score above 3 seconds might signal a serious issue, potentially harming user engagement and site perception, thus necessitating immediate optimization efforts. Remember that to pass the Core Web Vitals assessment for LCP, at least 75% of page visits should report a 'good' FCP score. Importance of FCP in Web Performance FCP stands as a vital indicator of web performance, playing a significant role in shaping the user's first impression of site speed and responsiveness. It can considerably influence user engagement and satisfaction, as a swift FCP reassures users that your site is timely and approachable. From an SEO perspective, although FCP itself is not... - Published: 2024-11-21 - Modified: 2025-08-20 - URL: https://www.infidigit.com/blog/cumulative-layout-shift/ Introduction to Cumulative Layout Shift (CLS) What is Cumulative Layout Shift? Cumulative Layout Shift, commonly abbreviated as CLS, is a performance metric that captures the amount of unexpected movement of page content during its load time. When you visit a webpage, elements like images, ads, or fonts may load at different times, causing the content that’s already on the page to move around. If you've ever been reading an article online and suddenly the text moves, or you click a link and it shifts out of place, you've experienced a layout shift. The CLS score is a way to quantify these experiences to provide a measure of the visual stability of web pages. Why CLS Matters for Your Website? Layout shifts can be disruptive to your site visitors, leading to a poor user experience. Imagine trying to tap a button and having it move, causing you to make an unintended action; this is frustrating and could result in visitors leaving your site. A high CLS can also lead to issues like accidentally selecting the wrong item for purchase or missing crucial information because it was displaced. Additionally, the prominence of mobile browsing, with its smaller screen sizes, amplifies the negative effects of CLS, making visual stability even more critical. Beyond user experience, CLS has SEO implications. As part of its Core Web Vitals, Google considers page stability and performance when ranking sites. A high CLS score could mean lower search rankings and reduced visibility for your site. By addressing CLS,... - Published: 2024-11-21 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/interaction-to-next-paint/ Introduction to Interaction to Next Paint Basics of Interaction to Next Paint (INP) Interaction to Next Paint (INP) is an emerging performance benchmark focused on the responsiveness of web pages. It tracks the delay between a user’s interaction, like clicking a button, and the moment a visual response is observed. INP is not just relevant to the first user interaction—it evaluates responsiveness throughout the whole session. What's in an interaction? An interaction comprises every action taken by a user—every button press, touch, or keystroke. For the purpose of calculating INP, only certain types such as clicks, taps, and key presses are considered. These interactions initiate a sequence starting with the user's intent and culminating in a visual change on the page. During this sequence, interaction latency occurs, and it's made up of several phases: the input delay before event handlers start, the execution of these handlers, and the subsequent visual rendering. It's crucial to appreciate that interactions can be affected by various factors, such as excessive JavaScript execution or resource-heavy tasks that delay the process. Explanation of INP in Web Performance In web performance, INP is critical because it zeroes in on the user's experience of your website's interactivity. When a visitor performs an action, they expect a prompt reaction; any lag can lead to frustration. INP measures the delay from the user's interaction to the next visual update of the page, giving you insight into how swiftly your site is reacting. If you've ever clicked a button and experienced... - Published: 2024-11-21 - Modified: 2025-06-02 - URL: https://www.infidigit.com/blog/first-input-delay/ The Significance of First Input Delay Understanding the FID Metric First Input Delay (FID) is a critical performance metric representing the time it takes for a website to respond to a user's first interaction, such as clicking a link or pressing a button. Surpassing the benchmark of 100 milliseconds is essential because any longer can negatively impact the user's experience. Keep in mind that while you're watching for FID scores, they are most meaningful when contrasted with real user data—mere numbers won't paint the whole picture. Why FID Matters for User Experience and SEO FID matters immensely for your site's User Experience (UX) because it measures the delay before a user can actually interact with your page. A site that is interactive and responsive almost immediately leaves a good impression, increasing the likelihood of user engagement and retention. Search engines like Google also prioritize websites offering a UX, which means that a low FID can help improve your SEO rankings. The integration of FID into Google's Core Web Vitals underlines its importance in the web ecosystem, directly tying your site's performance to its visibility online. FID and Core Web Vitals FID is a crucial component of Core Web Vitals, a set of specific factors that Google considers important in a webpage's overall user experience. Core Web Vitals are part of Google's "page experience" signals—a collection of metrics that determine a webpage's ranking in search results. FID directly influences these signals because it impacts how quickly users can interact with your... - Published: 2024-11-21 - Modified: 2025-06-27 - URL: https://www.infidigit.com/blog/time-to-interactive/ Understanding Time to Interactive (TTI) What Is TTI and Why Does It Matter? Time to Interactive (TTI) is a performance metric that measures the time from when a page starts loading to when it’s fully interactive. This means the page displays useful content, event handlers are registered for most visible page elements, and the page responds to user interactions within a reasonable time. TTI matters because it reflects the real-world experience users have with a site. A faster TTI means users can begin interacting with content sooner, likely leading to increased user satisfaction and engagement. The Relationship Between TTI and User Experience A direct relationship exists between Time to Interactive (TTI) and user experience (UX). Slow TTI can result in laggy, unresponsive pages that frustrate users. This diminishes user satisfaction as people are often unable to interact with page elements immediately, despite them being visible. Conversely, a swift TTI enhances UX by ensuring that the page is both visually ready and capable of handling user interactions promptly, which provides a smooth and enjoyable experience. As you pay attention to optimizing TTI, you're essentially prioritizing the usability and enjoyment of your website – factors that are crucial for retaining visitors and converting them into regular users or customers. Connection to Core Web Vitals Time to Interactive (TTI) is not officially one of the Core Web Vitals – a set of metrics that Google emphasizes for evaluating user experience, such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout... - Published: 2024-11-21 - Modified: 2025-06-10 - URL: https://www.infidigit.com/blog/time-to-first-byte/ Introduction to Time to First Byte (TTFB) What is Time to First Byte (TTFB)? When you click a link or type in a website address, you expect a rapid response. What you may not see is the crucial role Time to First Byte (TTFB) plays in that process. It's the interval between sending a request to the server and receiving the first byte of data. This tight window includes your browser's journey through DNS lookups, TCP handshakes, and, for secure sites, TLS handshakes. Importance of TTFB in web performance TTFB is a starting gun for web performance, determining the initial responsiveness of a server. It's the first domino in the chain towards a fully loaded page. A TTFB sets the tone for an excellent user experience by assuring visitors that the website is lively and will serve content promptly. Furthermore, this metric influences the entire cascade of web vitals, as every subsequent loading measure—from rendering to interactivity—hinges on that first critical byte. In a landscape where fractions of a second can make or break user retention, TTFB becomes a key indicator of your site's velocity and vitality. How TTFB Works TTFB is a confluence of several web processes, each layer adding time to the clock from the second a visitor requests your page. The chronology starts with the all-important HTTP request—your initial shout into the digital void—but your server's response journey involves a quickfire relay of steps. First up is the DNS lookup, where the URL you know and love... - Published: 2024-11-21 - Modified: 2025-05-30 - URL: https://www.infidigit.com/blog/total-blocking-time/ Introduction to Total Blocking Time (TBT) What is Total Blocking Time? Total Blocking Time, often known as TBT, is a significant performance metric reflecting the period during which a webpage is unresponsive to user inputs. It specifically measures the time from when a page starts loading until every interactive element on the page is functional and ready to respond promptly to user interactions. Why TBT Matters for Your Site's Performance Total Blocking Time matters significantly because it encapsulates a key aspect of your site's user experience — responsiveness. With a staggering 30% contribution to the Performance Score, optimizing TBT can lead to one of the most consequential enhancements in how users perceive the speed and fluidity of your site. High TBT values can frustrate users, leading to decreased engagement and increased bounce rates, whereas a lower TBT is indicative of a smooth, more enjoyable experience. In the competitive digital space, where the user's time and attention are precious, ensuring a snappy and responsive interface is vital for maintaining an edge. Remember, not only does TBT impact user satisfaction, but it's also a deciding factor in SEO rankings, directly influencing your website's visibility. How Total Blocking Time is Measured Tools to Measure and Identify TBT Issues When delving into Total Blocking Time (TBT) troubleshooting, an array of powerful tools are at your fingertips to measure and identify related issues. Among the most prominent ones, Chrome DevTools stands out for its seamless integration with the Chrome browser and its real-time monitoring capabilities,... - Published: 2024-11-21 - Modified: 2025-03-28 - URL: https://www.infidigit.com/blog/wordpress-migration-plugins/ Introduction to WordPress Site Migration The Importance of Hassle-Free WordPress Site Migration WordPress site migration can often appear daunting, whether you’re shifting to a more robust hosting provider, changing your domain name, or simply wanting to duplicate a site for development purposes. The importance of a hassle-free migration process cannot be overstated, as it ensures the integrity of the site data, minimizes downtime, and provides peace of mind. Utilizing expert website development services can help streamline this process, ensuring that every technical aspect is handled smoothly. Effective migration tools are vital for maintaining SEO rankings and providing a seamless transition for your users, making it crucial for any website owner to have a reliable migration process. Key Features to Look for in WordPress Migration Plugins When searching for the perfect WordPress migration plugin, your focus should be on features that streamline the transfer process while maintaining your website's integrity. Look for: Intuitive Interface: A user-friendly interface simplifies the migration process, especially for those with less technical knowledge. Complete Migration: A good plugin should handle all elements of your site, including databases, media files, plugins, and themes. Zero Downtime: Ensuring visitors still have access to your site during the migration is essential. URL Rewriting: The plugin must be capable of updating URLs to match the new domain or hosting environment. Backup Functionality: Before making major changes, a backup option safeguards your site in case of errors. Evaluating these features will help you make an informed choice and ensure your site’s move... - Published: 2024-11-21 - Modified: 2025-02-28 - URL: https://www.infidigit.com/blog/wordpress-site-migration/ Introduction to WordPress Site Migration Understanding the Importance of Site Migration Migrating your WordPress site might seem like a daunting task, but it’s a necessary activity to maintain the health and growth of your website. Whether you’re facing issues with your current web hosting service, your traffic levels are surging, requiring more resources, or you’re undergoing a rebrand that necessitates a domain change, migration ensures that your site remains robust and reliable. For a smooth and seamless transition, utilizing WordPress Website Development Services can help you handle the technical aspects of the migration, ensuring your site functions optimally post-migration. Remember, your website is an evolving platform; it needs to adapt just as your business or personal projects do. The Manual vs. Automated Migration Debate When faced with the challenge of moving your WordPress site, you have two main approaches to consider: manual and automated migration. Manual migration affords you total control over the process, allowing for detailed customization during the transfer. It’s the go-to strategy when you have specific requirements that automated tools can't handle, or you wish to understand every step taken. However, it demands a significant investment in terms of time and technical expertise. In contrast, automated migration, facilitated by various plugins and tools, offers a streamlined and user-friendly experience. These tools can handle the complexities of migration with just a few clicks, making the process accessible even to those with minimal technical knowledge. However, they occasionally have limitations, like timeouts or incompatibility with certain hosting environments, especially... - Published: 2024-11-21 - Modified: 2025-06-27 - URL: https://www.infidigit.com/blog/ecommerce-migration/ Introduction to Ecommerce Platform Migration Overview of what is e-commerce migration Ecommerce migration is relocating your physical store to a new, more advantageous location, but in the digital realm. It encompasses transferring your online store's entire framework—from product catalogs to customer databases—to a new platform that better suits your evolving business needs. Key Considerations Before Starting Your Migration Journey Before you start on this significant transition, consider the driving forces behind your decision. Reflect on the functionality, scalability, and user experience offered by your current platform. Are they inhibiting growth? Your ultimate aim should be to ensure a strategic fit for your long-term business goals, alongside a smooth transition for your customers. Seeking expert website development services can help you assess your current platform's limitations and identify the best solutions for your needs. Investigate the technical requirements and anticipate the training needs for your team. It’s important to map out a timeline, allocate resources, and consider the type of migration best aligned with your business model. Why Consider E-commerce Migration? Common Reasons for Migration Ecommerce platform migration, including WordPress migration, is often considered for several reasons. As businesses grow, they may find their current platform restrictive, lacking the scalability to handle increased traffic or inventory. Technological limitations become apparent when a platform fails to offer updated features or integrations that can streamline operations. Additionally, poor mobile optimization can alienate the growing demographic of mobile shoppers, prompting a switch to a more robust solution like WordPress. Benefits of Migrating to a... - Published: 2024-11-21 - Modified: 2025-05-30 - URL: https://www.infidigit.com/blog/website-migration-tools/ Introduction to Website Migration Tools What is Website Migration? Website migration is a comprehensive process that involves moving your website from one meta-environment to another. This could encompass a variety of changes, such as shifting to a different hosting provider, altering the website’s structure, moving to a new domain, or transitioning to a new content management system (CMS). To ensure a smooth migration, it's important to seek professional website development services that specialize in this process. It’s a substantial task that requires meticulous planning and execution because any major changes can significantly affect the site’s visibility and indexability by search engines. Types of Website Migrations Addressed by Tools The tools designed for website migration assist with a range of transfer scenarios: Domain Migration: When you change your website's domain name. CMS Migration: CMS Migration refers to, switching your website from one content management system to another. Such as moving from Drupal to WordPress. Hosting Migration: Transferring your site from one web hosting service to another for better performance or pricing. Platform Migration: Transitioning your e-commerce store from one platform to another, like migrating from Magento to Shopify. Site Redesign Migration: Implementing a new design and structure which often includes URL changes. Protocol Migration: Updating from HTTP to HTTPS for improved security. Data Center Migration: Moving physical or virtual servers to new data centers. Cloud Migration: Shifting on-premises infrastructure to the cloud. Each type of migration poses unique challenges, making it crucial to choose a tool tailored to the specific changes... - Published: 2024-11-21 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/website-migration-checklist/ Introduction to Website Migration and SEO Defining Website Migration Website migration is akin to relocating your digital storefront to a new address. This extensive process may involve changes to your website’s core elements, such as restructuring the URL setup, shifting to a fresh platform or content management system, revamping the site’s layout, improving user experience, or transitioning to a new domain. To ensure a successful migration, leveraging expert website development services can provide the technical support necessary to navigate these changes. This initiative is not merely cosmetic; it can lead to improvements in functionality, performance, and user engagement. The Vital Role of SEO in a Successful Migration SEO is the lifeblood that ensures your website retains its visibility and ranking in the search engine ecosystem during a migration. It’s a critical factor in a successful migration, responsible for transferring search engine authority and indexing signals seamlessly from the old to the new domain or structure. With the right SEO services, you can implement a keen strategy to preserve hard-earned rankings and organic traffic, maintaining the digital presence and accessibility of your content to both new and returning visitors. Neglecting SEO in this process can be harmful, resulting in reduced visibility and a potential drop in website traffic, affecting customer trust and business revenue. Preparing for Migration: The SEO Perspective Setting Clear Goals and Objectives Embarking on website migration without clear goals and objectives is like setting sail without a compass. You need a precise vision of what you aspire to... - Published: 2024-11-21 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/cms-migration-checklist/ Introduction to CMS Migration Defining CMS Migration and Its Importance CMS migration involves moving your digital content from one content management system to another, usually with the goal of improving your website's functionality, security, and user experience. Its importance cannot be overstated, as it shapes the future trajectory of your web presence. A successful migration demands strategic planning and execution to ensure your digital content remains intact and accessible, all while enhancing its underpinning technology and user interface. To achieve this, leveraging professional website development services can provide the expertise needed to navigate complex technical aspects, ensuring a seamless transition and improved performance post-migration. Overview of the Essential Steps for a Successful Transition A seamless CMS migration centers on a series of critical steps designed to ensure a smooth transition. To start, you must establish a migration plan that acts as a roadmap, detailing each phase of the migration with clear timelines and assigned responsibilities. Following the plan, perform a rigorous content audit to evaluate your existing digital assets. Engage stakeholders by involving them early in the process, ensuring their needs are met, and securing their support. Lastly, systematize a content mapping strategy to align your old CMS structure with the new system, guaranteeing a logical transfer of data and content. What are the benefits of CMS migration? Performing a Detailed Content Audit Start your migration by conducting a detailed content audit to take stock of all digital assets. This task involves inventorying web pages, blog posts, images, videos, and... - Published: 2024-11-21 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-migration-strategy/ What is a website migration? A website migration refers to any substantial change to a website’s platform, structure, content, location, or design that can potentially affect search engine visibility. It’s like relocating your virtual storefront to a new address or renovating it to better suit your business’s evolving needs. These changes are significant enough to impact your site’s SEO and include transferring to a new domain, redesigning navigation, changing the site’s architecture, or moving to HTTPS for enhanced security. To ensure a smooth transition, utilizing expert website development services can help manage these changes effectively, positioning your site for improved user experience and search performance. Why SEO Migration Matters Does Website Migration Affect SEO? Yes, website migration has a profound effect on SEO. It can temporarily disrupt the carefully calibrated signals search engines use to rank pages. Any significant alteration—from URL restructures to domain changes—may lead to drops in rankings, reduced traffic, and other challenges if not managed properly. However, leveraging professional SEO services during the migration process can help ensure that strategic SEO migration planning is implemented effectively, mitigating negative impacts. These services can also enhance your site’s SEO performance in the long run by improving site structure, speed, and user experience. Types of Website Migrations Domain Change A domain change is a crucial type of website migration where the primary web address of your site is altered. This change comes into play during rebranding or when switching to a domain with better keywords for SEO purposes. It's vital... - Published: 2024-11-21 - Modified: 2025-08-20 - URL: https://www.infidigit.com/blog/web-development-languages/ Introduction to Web Development Languages Understanding the Role of Programming Languages in Web Creation Programming languages are the fundamental building blocks of the digital universe that is the World Wide Web. They provide the syntax and structure, allowing developers to give life to static web page designs, imbuing them with interactivity and functionality. Each language has a unique set of rules to convert textual code into the vibrant, responsive web pages you encounter daily. The Diversity of Languages for Different Web Development Needs The web development landscape is rich with an array of programming languages, each tailored to meet specific needs of the digital domain. This diversity allows developers to choose the most apt language, or a combination thereof, for the task at hand—be it creating the visual appeal of a website or handling complex backend processing. Front-end languages like HTML, CSS, and JavaScript are indispensable for user interfaces, while backend languages like PHP, Python, and Ruby orchestrate server-side operations. Understanding when and where to deploy each language is critical for developing efficient, responsive, and secure web applications. Overview of Web Development Languages What is a Web Development Language? A web development language is a specific type of programming language used to create and manage content on the internet. These languages empower developers to build websites and web applications with a variety of functionalities, from the visible front-end interfaces to the intricate back-end processing. They serve as powerful tools that translate human logic and creativity into forms that a computer... - Published: 2024-11-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/website-heatmap/ Creating the best version of your website is an exercise in continuous improvement, leveraging data to drive decisions. One critical method to achieve this is through A/B testing, where different versions of web elements are compared to determine which performs better in engaging users and delivering a higher return on investment (ROI). By analyzing the outcomes of these A/B tests, website owners can understand the preferences of their visitors and refine their campaigns effectively. Optimizing a website to achieve the best user experience requires a data-driven approach, where the utilization of A/B testing is paramount. These tests help website owners understand which variations of their key campaigns and web pages resonate most with users, leading to a higher ROI. Combining A/B testing with SEO services allows you to align user preferences with search engine requirements, driving both visibility and conversions. What Is a Website Heatmap? A website heatmap is a powerful visualization tool that provides a color-coded representation of user behavior on web pages. It offers a tangible way to understand what users are doing on your site by visually tracking their interactions. Here's how it works: Click Tracking: Heatmaps highlight the areas where users most frequently click on a page. This includes buttons, links, images, and any other clickable elements. The areas with the most clicks are usually displayed in warm colors (like red), while less clicked areas appear in cooler colors (like blue). This data is crucial for understanding which parts of the page are effectively capturing user... - Published: 2024-11-19 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/local-seo-for-multiple-locations/ What is local SEO and its importance? Local SEO is a specialized branch of search engine optimization that focuses on enhancing a business's visibility in localized search engine results. When you apply local SEO principles, you ensure that your business pops up when customers in your area search for products or services related to your industry. This hyper-targeted approach is important because it drives foot traffic to brick-and-mortar locations, enhances local online visibility, and connects your business to consumers in the community, increasing the likelihood of conversion. Understanding local SEO is particularly crucial for multi-location businesses. Search engines like Google tailor search results based on the user's location to provide the most relevant listings, making local SEO a key player in your marketing strategy. It also means you're more likely to reach individuals who are most likely to visit your stores and make a purchase, thereby driving both physical and online business. Challenges of Multi-Locations SEO 1. Complexity of managing multiple locations When managing multiple locations, the complexity comes from the need to handle numerous local SEO tasks on a larger scale. Each location has its own unique features, including varying competition and distinct customer preferences. This requires a tailored approach to ensure that the search visibility of each branch is optimized without overlap. You'll need to juggle multiple Google My Business profiles, ensuring each location has accurate and specific details such as address, business hours, and services offered. The challenge is to maintain uniformity in branding while tailoring certain... - Published: 2024-11-19 - Modified: 2025-06-27 - URL: https://www.infidigit.com/blog/what-is-google-local-pack/ Understanding the Google Local Pack is essential for businesses aiming to capture local audiences and drive foot traffic or inquiries. The Local Pack highlights the top three local businesses relevant to a user’s search, displaying key information like location, reviews, and contact details. Leveraging SEO services is crucial to securing a spot in this coveted section, as it requires optimizing your online presence for local searches. With a strong Local SEO strategy, businesses can boost their visibility, outperform competitors, and connect with potential customers at the right moment. In this guide, we’ll explore what the Google Local Pack is, how it works, and actionable tips to enhance your local SEO efforts for maximum visibility and engagement. What is the Google Local Pack? The Google Local Pack is like a virtual billboard that pops up on Google when you're searching for local services or businesses, like when you're craving pizza in your city or need a plumber fast. Imagine typing something you need into Google and, bam, right at the top of the page, you see a map with pins and a list of top three local places that can help you out. That's the Local Pack. It's designed to be super user-friendly – you get the key info about these businesses without even clicking anything. Just a glance shows you ratings, a snippet of the address, and some even have quick buttons so you can call them or get directions right away. It's pretty much a shortcut to shopping or... - Published: 2024-11-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/local-seo-schema/ What is Local SEO? To effectively put your business on the SERP map and enhance your local SEO, start by diving into Google's guidelines on schema markups. These guidelines will provide a comprehensive understanding of best practices, which is crucial for ensuring you're implementing schemas correctly. While a deep knowledge of coding isn't mandatory, grasping the basics will make it easier to work with schema markups, especially since some forms, such as Microdata, can be more complex. However, more user-friendly options, like JSON-LD, are also available to use. When creating your schema markup code, ensure you select the appropriate template. Templates serve as a structured guide, streamlining the coding process and helping you include essential business information. But don’t just stop there – take the opportunity to enrich your schema by adding practical details such as your business’s location on Google Maps, website URL, and social profile links, as these can significantly enhance your local SEO checklist. Including these elements ensures that your search result appearances are more informative and engaging for users, which can improve click-through rates and local visibility. The Importance of Schema Markup for Local Businesses Schema Markup for local businesses significantly enhances search engine visibility and local SEO. When you utilize Local SEO Schema, you're effectively communicating to search engines precisely what your business offers and where it's located. This clarity allows search engines to display your information more prominently in local searches, which is instrumental in attracting nearby customers who are ready to engage or... - Published: 2024-11-19 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/local-seo-citations/ Local SEO citations are pivotal for businesses aiming to establish authority and win trust within their localities. By claiming and optimizing their Google Business Profile, businesses enhance their online footprint, making it easier for customers to find them. Inclusion in local directories and niche-specific sites, along with leveraging data aggregators, also plays a crucial role in spreading brand information. The content highlights the importance of monitoring and updating citations to ensure the accuracy of business details, which can significantly affect customer trust. Encouraging reviews from customers further solidifies credibility, reinforcing the image of the business as a trusted industry leader. Ultimately, these strategies, geared towards optimizing local SEO citation management, can give businesses competitive leverage by increasing their visibility and potential for attracting new customers in the digital landscape. What Are Local Citations? Local citations are online references to a business's essential information—like its name, address, and phone number—across various platforms. Think of them as digital business cards that pop up in places like directories, websites, and social media profiles. They're super important for local SEO because they help search engines trust that your business is real and where you say it is, which can bump up your ranking in local search results. For small business owners, this means that getting your details consistently listed on the internet can make it easier for customers in your area to find you. Why Are Local Citations Important for SEO? Local SEO Citations are crucial because they help your business become more visible... - Published: 2024-11-19 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/local-keyword-research/ What Are Local Keywords? Local keywords are phrases that include geographical locations or terms that carry local intent. These phrases aims to attract customers within a specific region, city, or neighborhood. When potential customers search for products or services, they often use keywords that embody where they are or where they wish to find the offering. For example, instead of searching for just "dentist," they might input "dentist in New York" if they are looking for dental services in that city. In essence, local keywords are the secret sauce for connecting with an audience that is situated in your business's operating area. By infusing your online content with these location-specific terms, you bolster your visibility for searches performed by a locally-targeted audience. Imagine you own a bakery in San Francisco. To capture the local market, you might target keywords like "best sourdough bread in San Francisco" or "San Francisco bakery near me. " Through their utilization, businesses can signal search engines like Google to rank their services for those specific areas or inquiries. Importance of Local Keyword Research Local keyword research isn't just a strategic move—it's critical for the survivability and growth of your local business in the digital marketplace. Here's why it's pivotal: Local Searches Lead to Local Purchase: Local SEO statistics suggest that nearly half of Google searches are with a local intent, and searches containing local keywords often lead to purchases within a single day. By targeting local keywords relevant to your business, you significantly increase the... - Published: 2024-11-19 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/youtube-thumbnails/ Why Eye-Catching Thumbnails Are Essential for YouTube Growth Eye-catching thumbnails are a vital cornerstone of your YouTube channel's growth. They function almost like billboards for your videos; a captivating thumbnail can stop viewers in their digital tracks and draw them into your content. The power of a well-crafted thumbnail lies in its ability to communicate the essence of the video, incite curiosity and promise value—compelling reasons for a potential viewer to click through and watch. Visuals are processed by the brain 60,000 times faster than text, which means your thumbnail is the first, and perhaps the only chance to make an immediate impression. In the competitive expanse of YouTube, where hundreds of hours of video are uploaded every minute, having a standout thumbnail could mean the difference between a video that's lost in the sea of content and one that goes viral. Moreover, thumbnails also play a significant role in YouTube SEO. When your thumbnails improve click-through rates, this signals to YouTube's algorithm that viewers find your content appealing, which can result in higher rankings and increased visibility in search results and recommended video lists. How to Make YouTube Thumbnails That Drives Clicks 1. Choose High-Quality Images Selecting high-quality images for your YouTube thumbnails is critical in setting a professional tone for your videos. You want to choose images that are crisp, vibrant, and draw the viewer's eye. High-resolution images ensure that even when displayed on smaller screens, such as smartphones or tablets, your thumbnails remain clear and engaging. Poor-quality,... - Published: 2024-11-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/youtube-hashtags/ YouTube hashtags are an essential tool for content creators looking to increase their video’s discoverability. Whether you’re trying to reach a broader audience, categorize your content, or jump on trending topics, using the right hashtags can make a huge difference. In this guide, you'll learn how to use YouTube hashtags effectively, the best hashtags for different categories, and how to optimize them for maximum reach and engagement. Plus, we’ll share the top 20 trending YouTube hashtags in each category along with their estimated reach. What are YouTube Hashtags? YouTube hashtags are clickable keywords preceded by the “#” symbol that help categorize your content and improve searchability. They appear in video titles, descriptions, and even in comments, making it easier for users to find related content. When viewers click on a hashtag, they’re taken to a dedicated hashtag page that showcases other videos using the same tag. How Do YouTube Hashtags Work? Help users discover content in specific categories Improve video SEO and ranking Increase visibility by appearing in YouTube search results Boost engagement by connecting your video with trending topics By leveraging the right hashtags, you can increase your video’s exposure and attract a larger audience. Why YouTube Hashtags Matter for Your Video Strategy? Hashtags on YouTube offer more than just a way of joining social conversations; they are strategic tools that categorize your content and expose it to interested audiences. Think of hashtags as beacons that guide viewers towards your videos when they search for topics that align with... - Published: 2024-11-19 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/youtube-automation/ Starting a YouTube automation channel with AI can be a game-changer, streamlining content creation and enhancing channel growth with minimal effort. With the rise of AI tools, creators now have the power to automate various aspects of their channel, from video production to content optimization. However, to truly stand out, integrating SEO services into your AI-driven strategy is essential. Properly optimizing your content ensures your videos reach the widest audience possible. By incorporating YouTube SEO services, you can fine-tune your videos for search engines, boosting your visibility and driving organic traffic to your channel. What is YouTube Automation? YouTube automation leverages Artificial Intelligence (AI) tools to streamline the process of managing a YouTube channel with minimal human intervention. By automatically handling tasks such as video creation, scriptwriting, and editing, these tools free up content creators to focus on strategy and content curation. AI-powered video creation tools can generate content based on trends and audience preferences, scriptwriting software can assist in crafting engaging narratives, and editing applications can enhance video quality through automated cutting, transitions, and effects. This approach not only maximizes efficiency but also helps maintain a consistent posting schedule, thus boosting engagement and viewership while adhering to the platform's algorithms. Best YouTube Automation Channel Ideas 1. Storytelling Are you seeking to dominate YouTube with spellbinding storytelling? Here's a quick guide: Start with an engaging hook to captivate your audience immediately. Use relatable characters or scenarios to forge a personal connection. Integrate trending keywords seamlessly for SEO, ensuring your story... - Published: 2024-11-19 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/youtube-watch-hours/ Reaching 4,000 watch hours on YouTube is a pivotal milestone for content creators aiming to join the YouTube Partner Program (YPP) and unlock monetization opportunities. Achieving this goal requires a blend of strategic content creation, consistent effort, and optimized engagement practices. By leveraging SEO services designed specifically for YouTube, you can boost your video’s discoverability, drive more views, and ultimately increase your watch time, moving you closer to your 4K hours target. Understanding YouTube Watch Time Watch Time is a crucial metric on YouTube, representing the total time viewers spend watching your videos. Unlike Audience Retention, which tracks the percentage of a video watched by an individual viewer, Watch Time measures the total minutes accumulated across all of your content. YouTube’s algorithm uses watch time as a key factor when ranking and featuring videos, making it vital for increasing visibility. The more watch time your videos accumulate, the higher they rank on search results, ultimately helping you grow your audience and increase engagement. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Do You Need 4,000 Hours of Watch Time to Join the YouTube Partner Program (YPP)? Yes, 4,000 watch hours within the last 12 months is the commonly known prerequisite for joining the YouTube Partner Program (YPP). However, there are alternate pathways... - Published: 2024-11-19 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/youtube-backlinks/ What Are YouTube Backlinks and Why Do They Matter for SEO? YouTube backlinks are hyperlinks from a YouTube channel, such as in video descriptions or profiles, that point towards your website. These backlinks are pivotal for your SEO strategy because they signify to search engines like Google that your website is an authoritative, credible, and trustworthy source of information. When you have backlinks from high-authority sites like YouTube, it signals that your content is valuable, giving you a better chance to rank higher in the search engine results pages (SERPs). To effectively manage and optimize these backlinks, leveraging YouTube SEO services can help you build a solid strategy for acquiring high-quality backlinks, further boosting your SEO efforts. This is particularly important because higher rankings can lead to increased traffic and visibility for your site. Keep in mind that not all backlinks are equal; you’ll want to aim for do-follow links, which have a significant impact on your SEO efforts by allowing search engine algorithms to pass on link equity. Why Use YouTube as Part of Your Backlink Strategy: The Key Benefits 1. Enhance Your Search Engine Optimization (SEO) One of the foremost benefits of integrating YouTube backlinks into your SEO strategy is the enhancement of your website’s search engine rankings. By creating high-quality video content that links back to your site, you’re offering a dual incentive for Google to consider your content relevant. These backlinks serve as a vote of confidence to search engines, indicating that your content is worthwhile,... - Published: 2024-11-18 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/what-is-content-writing/ What is Content Writing? Content writing is the creative process of crafting written material tailored for digital platforms, with the goal of informing, engaging, or persuading a target audience. It involves planning, writing, and editing various types of content, including blogs, social media posts, newsletters, product descriptions, and even email campaigns. The primary purpose of content writing is to convey messages effectively, educate readers, or promote products and services, all while resonating with the audience and prompting them to take action. It blends storytelling with strategic marketing to offer valuable information in an accessible form that aligns with the audience’s needs and the business's goals. In today's digital landscape, where content drives user engagement, mastering SEO content writing is crucial for online success. Importance of Content Writing SEO Content Writing plays a crucial role in improving search engine rankings by ensuring that content is not only engaging but also optimized for discoverability. By using targeted keywords, optimizing meta tags, and structuring content in a way that appeals to both the audience and search engines, content writers can increase the visibility of web pages. Effective web content writing boosts a site’s chances of appearing in the top search results, driving more organic traffic and improving conversion rates. Moreover, content writing contributes to brand credibility by providing valuable, trustworthy information that speaks to the audience’s interests and challenges. Consistent, high-quality content also helps in establishing authority in your niche, building a loyal audience, and fostering long-term customer relationships. What is meant by... - Published: 2024-11-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/content-writing-tips/ Effective content writing is the backbone of any successful online strategy. It’s not just about putting words on a page, but about crafting compelling, informative, and engaging content that resonates with your audience. Whether you're writing for a blog, website, or social media, understanding key writing techniques can set you apart. One important aspect to consider is integrating SEO services into your content creation process. By optimizing your writing for search engines, you can ensure your content reaches a broader audience and drives more organic traffic to your site Tips for Effective Content Writing Content writing, specifically website content writing, is a vital skill in today’s digital world, where clear communication can make all the difference. Whether you’re crafting blog posts, articles, or social media updates, effective content for websites engages readers and conveys your message. If you're offering content writing services, it’s essential to understand how to produce high-quality content that appeals to diverse audiences. In this guide, we’ll explore essential tips that can enhance your writing skills for web pages. From understanding your audience to mastering the art of storytelling, these strategies will help you create compelling online content that resonates. Embrace these techniques and watch your writing flourish, making a positive impact on your online audience and boosting your confidence as a content creator Content writing tips and best practices 1. Identify Your Target Audience To craft content that hits the mark, first, comprehend who you’re writing for. This entails delineating your primary audience – those with... - Published: 2024-11-18 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/blog-content-writing/ Writing a blog post can seem like a daunting task, especially when you want to ensure it resonates with your audience and ranks well on search engines. Whether you're a seasoned blogger or just starting, understanding the essential steps is crucial for success. In this step-by-step guide, we will walk you through the process of crafting a compelling and informative blog post. By following these steps, you can create content that not only engages your readers but also improves your online visibility. Incorporating SEO services into your blogging strategy can further optimize your content, helping it reach a larger audience and driving more organic traffic to your website. How to write a blog post: A step-by-step guide Writing a blog post starts with a compelling blog post idea that connects with your audience and meets your blog's goals. It begins with this idea and follows a clear process of research, organizing, writing, editing, and publishing. Each step helps improve quality and keeps readers engaged. What is a blog post? A blog post is a piece of writing published on a website's blog section, embodying the art of blogging. It addresses a specific topic or question to educate, inform, or entertain readers. Blog posts range from personal reflections to in-depth informative articles, varying in length from a short piece to a long-form article. They often incorporate a mix of text, images, videos, and other multimedia elements to enrich the reader's experience. Through expressive and conversational language, they invite engagement, sharing insights... - Published: 2024-11-18 - Modified: 2025-05-29 - URL: https://www.infidigit.com/blog/content-writing-style-guide/ Creating a content writing style guide is a key step in establishing a consistent brand voice and ensuring all your content aligns with your company’s identity. It serves as a roadmap for writers, editors, and content creators, helping them understand how to communicate with your target audience while adhering to your brand’s values and messaging. Think of it as a set of standardized guidelines that cover everything from grammar and punctuation to tone of voice and word choice, ensuring everyone is speaking the same language (literally! ). When crafting your content writing style guide, it's essential to consider not only the textual elements but also the integration of SEO services. These services can help optimize your content for search engines, ensuring that the tone and structure of your content are aligned with SEO best practices. Having this go-to resource will streamline your content creation process and create a more cohesive and professional brand experience for your audience, while also enhancing visibility on search engines. What is a Content Writing Style Guide? A content writing style guide is a document that outlines the standards for writing content, ensuring consistency across all of a brand’s communication channels. Think of it as a set of company-specific writing guidelines that act as a major reference point for all writers, regardless of the content type. This helps maintain a unified brand voice and ensures everyone, from marketing teams to UX writers to freelance contributors, knows how to write for the brand. It covers everything from... - Published: 2024-11-18 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/tools-for-content-writing/ The Role of Tools in Streamlining SEO Content Creation In the quest for crafting SEO writing content that both captivates and converts, we often find ourselves navigating a complex landscape of keyword densities, search engine algorithms, and ever-evolving SEO best practices. This is where SEO content writing tools come into play. By utilizing these powerful assistants, you can streamline your workflow, ensuring that efficiency and effectiveness are at the forefront of your content creation process. When paired with SEO services, these tools can help optimize your content, ensuring that it ranks higher on search engine results pages, attracts more visitors, and ultimately converts them into loyal customers. They serve as your guiding light, illuminating the path to high-ranking pages while considerably reducing the time you spend on research, analysis, and optimization. Let's embrace these digital assets to craft content that's not only reader-friendly but also a magnet for search engines. Content Research Tools Tools for Understanding Your Audience Understanding your audience is akin to picking the right keys for a lock; it's essential for opening the doors to engagement and conversion. Tools dedicated to audience research give you insights into what your readers are curious about, their behavior patterns, and the type of content they're searching for. Ready to dive into an ocean of audience knowledge? Consider using tools like SparkToro, which offers a deep dive into audience demographics, psychographics, and media consumption, ensuring that you're not just shooting arrows in the dark, but hitting the bullseye of reader interest... - Published: 2024-11-18 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/what-is-organization-schema/ In today’s digital landscape, having a strong online presence is more than just having a website—it’s about making your business easily discoverable and credible in search results. One powerful way to achieve this is through Organization Schema Markup. By integrating structured data into your website’s HTML, you provide search engines like Google with key details about your business, including its name, logo, contact details, and social media profiles. This structured format helps search engines better understand your content, leading to improved search visibility, enhanced brand recognition, and richer search result displays. Implementing Organization Schema Markup involves generating the appropriate code in formats like JSON-LD or Microdata and embedding it within your site’s backend. To ensure accuracy and effectiveness, validating the markup using structured data testing tools is essential. With the right implementation, this schema can significantly enhance your SEO strategy and strengthen your online presence What Is Organization Schema? Organization Schema Markup is a structured data format that helps search engines understand and display key details about your business in search results. By embedding this markup into your website’s code, you provide search engines with essential information such as your company’s name, logo, contact details, and social media links in a clear and organized manner. The primary purpose of Organization Markup is to ensure search engines present your business accurately, enhancing brand visibility and credibility. This structured data allows search engines to create rich snippets and knowledge panels, making your business stand out and increasing the likelihood of users clicking... - Published: 2024-11-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-breadcrumb-schema/ What is Breadcrumb Schema Markup? Breadcrumb Schema Markup is a structured data markup that helps search engines understand and display a website’s breadcrumb navigation in search results. It provides a hierarchical path, showing users where a page sits within the site's structure. For example, instead of a long URL, search results may display: Home > Blog > SEO Tips > What is Breadcrumb Schema Markup This markup improves user experience by offering clear navigation and helps search engines better index content. By implementing Breadcrumb Schema Markup, websites can enhance their SEO, improve click-through rates (CTR), and make navigation more intuitive, especially on mobile devices. Why is Breadcrumb Schema Markup Important for SEO? Breadcrumb Schema Markup enhances SEO by improving site structure, making it easier for search engines to understand content hierarchy. This structured data helps search engines index pages more efficiently, leading to better rankings. Additionally, breadcrumbs appear in search results, replacing long URLs with a clean, navigational path. This improves click-through rates (CTR) by making search snippets more user-friendly. Breadcrumbs also reduce bounce rates by providing clear navigation, encouraging users to explore more pages instead of exiting. For mobile users, they offer a compact and accessible navigation tool, enhancing usability and engagement. By implementing Breadcrumb Schema, websites improve crawlability, user experience, and search visibility, contributing to overall SEO success. Types of Breadcrumbs Hierarchy-Based Breadcrumbs Hierarchy-based breadcrumbs reflect the structure and depth of your website. They offer a pathway from the homepage right down to the specific page the user... - Published: 2024-11-18 - Modified: 2026-02-18 - URL: https://www.infidigit.com/blog/local-business-schema-markup/ Introduction to Local Business Schema Local Business Schema is a digital handshake between your business and search engines. By incorporating structured data into your website, you provide clear information about what your business offers and how customers can engage with your services. This powerful signal helps search engines present your business effectively within the vast online landscape, making it more accessible to your local audience. Why Local Business Schema is Important for SEO Improves Search Visibility Structured data through Local Business Schema dramatically enhances your search visibility. It acts as a spotlight for search engines, illuminating the key attributes of your business. When integrated correctly, this type of schema can directly influence where and how your business appears in search results. It can place your company front and center when potential customers are actively seeking the products or services you offer, providing a clear pathway to your doorstep. Imagine being the first option to pop up when someone types in a query related to your domain - that's the power of an effectively used Local Business Schema. It's no longer just about being in the race; it's about leading the pack in the digital discovery marathon. Boosts Local SEO Local SEO is crucial for brick-and-mortar businesses seeking to capture the attention of nearby customers. Local Business Schema is a potent tool that amplifies your local SEO efforts, signaling to search engines that you're not just relevant but also a pivotal part of the local business ecosystem. When potential clients search... - Published: 2024-11-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/faq-schema/ What is FAQ Schema Markup? FAQ Schema Markup is a type of structured data markup that helps search engines understand and display frequently asked questions in search results as rich snippets. By using FAQ Schema, websites can enhance their visibility, improve click-through rates (CTR), and provide users with direct answers without requiring them to click through. This markup is particularly useful for product pages, service pages, blogs, and help centers where businesses provide common queries and answers. Proper implementation of FAQ Schema can also improve voice search compatibility and help secure featured snippets in Google Search. Why is FAQ Schema Important for SEO? Improved Click-Through Rates (CTR) FAQ Schema can significantly improve your website's organic CTR, which measures the frequency with which users click on your site's listings in search results. By enhancing the richness of your result listing with direct answers to common questions, you cater to users' needs right from the search results page. This immediate relevance encourages more clicks, as users perceive your content as helpful and authoritative. Larry Kim, the founder of WordStream, has analyzed the relationship between organic CTR and search result positioning, noting that beating the expected CTR for a given position often results in higher search rankings. With FAQ Schema, your entries do just that—defying average CTRs by drawing more attention and, thereby, clicks. The result? A virtuous cycle where increased CTR potentially leads to improved search rankings, which in turn should drive more organic traffic to your site. Enhanced Visibility in Search... - Published: 2024-11-18 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/what-is-movie-schema/ Introduction to Movie Schema Definition of Movie Schema As you delve into the digital world of film presentation, Movie Schema, or more precisely movie schema type, emerges as a key element in your toolkit. Picture it as the blueprint for structuring intricate movie details in a standardized format, making it a cinch for search engines to understand and display. From titles and directors to cast lists and release dates, every facet of a movie can be neatly organized, paving the way for more dynamic and informative search results. Importance of Schema Markup in SEO When you consider the crowded and competitive landscape of online content, standing out becomes vital. This is where the importance of schema markup in SEO shines. By giving search engines a detailed ledger of your movie's specifics, you pave the foundation for enhanced search visibility. Think of Movie Schema as the secret sauce that not only helps you leap out on search engine results pages (SERPs) but also conveys a wealth of information to movie enthusiasts showing improvement in SERP positioning post-schema implementation. You're essentially handing search engines a megaphone to amplify your content's appeal to users. This results in a richer, more engaging experience right from the search results, encouraging potential visitors to choose your site over others. Time and again, well-implemented schema markup has proven to be an indelible part of a strong SEO strategy, ensuring that moviegoers find exactly what they're looking for - your compelling movie content. Understanding the Components of Movie... - Published: 2024-11-18 - Modified: 2025-06-09 - URL: https://www.infidigit.com/blog/what-is-event-schema/ Introduction to Event Schema What is Event Schema? Event Schema is a specialized structured data markup that assists search engines in better understanding the details of events listed on a webpage. This markup falls within the Schema. org vocabulary, which operates as a universal language for search engines like Google, Bing, and Yahoo. When you embed Event Schema into your event web pages, you convert key details into a language search engines can thoroughly grasp—ensuring your events are neatly laid out and indexed correctly within search results. Benefits of using Event Schema Utilizing Event Schema garners a selection of distinct advantages for amplifying your events' visibility and accessibility. Chief among these benefits is the bolstered prominence within search engine results pages (SERPs). Structured data is integral for search engines to parse essential event information such as names, dates, and venues, which enhances the likelihood of your events surfacing in pertinent queries. These enriched snippets do more than just inform; they catch the eye—with date, location, and even images displayed directly in SERPs. Plus, users are awarded a seamless experience, teeming with at-a-glance detail that can drive higher click-through rates and funnel additional traffic towards your booking platform. Beyond a stronger digital presence, Event Schema lays the groundwork for local SEO by boosting your visibility in location-based searches. Lastly, it bridges the gap between online discovery and real-world action with calendar integration, encouraging attendees to keep your event on its horizon. All things considered, Event Schema is an indispensable ally for... - Published: 2024-11-18 - Modified: 2025-06-10 - URL: https://www.infidigit.com/blog/what-is-article-schema/ Definition of Article Schema Article Schema refers to a specific type of structured data that is designed to help search engines better understand the content of an article on a website. It annotates elements within your content so that search engines can display it in a more informative and appealing way in search results. Whether you're writing investigative reports, blog posts, or news articles, using Article Schema can make your content stand out and communicate more effectively with search engines. Importance of Article Schema in SEO The implementation of the Article Schema is a significant factor in your SEO strategy as it assists search engines in categorizing and indexing content more proficiently. This enhanced understanding afforded to search engines often translates into better visibility in search results for your articles. By leveraging Article Schema, you signal to search engines the relevancy and utility of your content, which can lead to improved rankings. Furthermore, when search results come with rich snippets that draw from your structured data, potential visitors get a preview of what to expect, which can lead to higher click-through rates and increased user engagement. Types of Article Schema 1. General Article Schema General Article Schema serves as the foundational structure for marking up a wide variety of content on your website. It provides a set of properties that you can use to define articles, opinion pieces, or other forms of written content. When you integrate Article Schema into your web pages, you outline crucial details such as the... - Published: 2024-11-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-product-schema/ Understanding Product Schema Markup What is Product Schema Markup? Product Schema Markup is a powerful SEO strategy that enhances your product listings by providing search engines like Google with structured data about key product details. Think of it as virtual tags that highlight essential information such as price, availability, reviews, and ratings, making your products more attractive in search results. When properly implemented, Product Schema enables rich snippets, displaying product details directly in SERPs. This improves visibility, builds trust, and increases click-through rates (CTR) by offering shoppers valuable information before they even click on a link. By incorporating Product Schema, businesses can boost their product discoverability, improve search performance, and attract more qualified buyers. How Does Product Schema Markup Work? Product Schema Markup works by embedding structured data into a webpage’s HTML, allowing search engines to read, understand, and display key product details in search results. This structured data is typically implemented using JSON-LD, the preferred format by Google. Step-by-Step Process of Product Schema in Action: Schema Markup is Added – Product information (name, price, availability, reviews) is structured using JSON-LD. Search Engines Crawl the Page – Google reads and interprets the structured data to verify accuracy. Rich Snippets Appear in Search Results – If properly implemented, search results display enhanced product details like star ratings, pricing, and stock status. Improved Visibility & Clicks – Customers are more likely to engage with listings that provide useful product details upfront. Where is Product Schema Used? In today’s competitive digital landscape, Product... - Published: 2024-11-18 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/what-is-person-schema/ Person Schema is a type of structured data specifically aimed at providing information about individuals. It encapsulates a variety of details about a person such as their name, job position, employer, and contact info. Leveraging this schema helps search engines better understand the content relating to people on your web pages, thereby optimizing your site for better search results and enhanced SEO performance. Understanding Person Schema Definition of Person Schema Person Schema is a form of structured data markup from Schema. org that allows you to furnish detailed information about someone. Whether you're illuminating details about yourself on a personal blog, showcasing team members on a business site, or detailing a character in a book, Person Schema helps you clearly define attributes such as name, photograph, professional title, and social media accounts. This markup is implemented using several formats, most commonly, JSON-LD, and integrates within your site's HTML code to communicate to search engines meticulous aspects about the person featured. Importance of Schema in SEO Schema in SEO acts as a powerful catalyst, heightening your website's communication with search engines. By delivering precise, structured data, schemas allow you insightfully to articulate the context and content of your webpages to search crawlers, optimizing their understanding and matching search intent with the information you provide. This comprehensive clarity not only boosts the potential to enhance your page rankings but also strategizes how your data is indexed and presented in Search Engine Results Pages (SERPs), presenting a direct impact on your digital visibility... - Published: 2024-11-18 - Modified: 2025-10-06 - URL: https://www.infidigit.com/blog/listitem-schema/ To stay ahead in today's fast-paced digital landscape, you need to bring your A-game in SEO. One way to bolster your site's SEO is through the implementation of ListItem Schema. Think of it as giving search engines a 'cheat sheet' to your content, enabling them to understand your listings better and showcase them effectively in search results. Introduction to ListItem Schema Definition of ListItem Schema ListItem Schema is a type of structured data that helps search engines understand the content and structure of lists on your web pages. It's a microdata format that enriches the snippets displayed in search results when your page contains a list, such as steps in a tutorial, key points in an article, or a product feature list. Using ListItem Schema, you format each element within the list in a way that explicitly denotes its position and relationship to other items. This clarity enables search engines to present the data within rich snippets or enhanced search features, giving users a sneak peek into the content and potentially increasing click-through rates. Importance of ListItem Schema in Structured Data ListItem Schema holds significant weight in the realm of structured data as it efficiently categorizes and clarifies list content for search engines. The main thrust of employing structured data is to allow these engines to parse through information with precision, ensuring that the most relevant and user-centered results are promoted. By integrating ListItem Schema, you're not just improving clarity for algorithms; you're directly influencing the user experience. Lists structured... - Published: 2024-11-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-video-object-schema/ What is Video Object Schema? Definition of Video Object Schema Video Object Schema, also known as VideoObject schema, offers a structured approach to providing information about video content on the web. It's a detailed method that webmasters and developers employ to annotate videos so that search engines can understand and display them effectively in search results. By integrating VideoObject schema in the HTML of a webpage, vital details about a video such as the title, description, and thumbnail are shared in a language that search engines can comprehend efficiently. Purpose of Video Object Schema The fundamental purpose of the Video Object Schema is to enhance the way videos are represented in search engine results. When you provide additional metadata through this schema, search engines can create rich snippets containing video details. This is not just about improving the aesthetics of your video listings—it also increases click-through rates by offering potential viewers a snapshot of what your content is about. In essence, it makes your video more searchable and appealing to users by clarifying its context, content, and relevancy, which, in turn, can lead to better indexing and potentially higher search rankings. Key Properties of VideoObject Every VideoObject comes with certain characteristics that outline the essential information about the video. The key properties you ought to consider include: Actor: This identifies any actors featured in the video and links to their individual profiles. Caption: It provides a description for the video or references downloadable caption files. Director: Indicates the director of... - Published: 2024-11-18 - Modified: 2025-06-10 - URL: https://www.infidigit.com/blog/what-is-review-schema/ Introduction to Review Schema Nestled within the bustling digital landscape, review schema holds a treasure trove of potential for businesses and entities seeking to shine in search engine results. You’ve likely come across star ratings and review summaries when searching for products or services online. These are visual cues that signal a collective judgment, drawing your interest and helping you make informed decisions. This is the work of review schema, a powerful tool that could elevate your online presence. Understanding Review Schema Markup Definition of Review Schema Review schema is a structured data language that communicates the essence of reviews to search engines in a language they comprehend fluently. Think of it as the nutritional label on your food packaging but for reviews. It's an explicit part of the Schema. org vocabulary—a collaboration among the giants: Google, Microsoft, Yahoo, and Yandex—that strives to create a unified system for understanding the web's content. Specifically, review schema enables you to provide precise details about reviews, such as the reviewer's name, the item being reviewed, the rating awarded, the review's date, and the review text itself. This allows search engines to parse and present this data effectively, enriching the user experience with insightful preview snippets in search results. Types of Review Schema Within the world of structured data, review schema includes a diverse cast of subtypes, each tailored to a particular kind of content. You can find specific schemas designed for books, wherein details such as the ISBN and author shine through, or... - Published: 2024-11-18 - Modified: 2025-06-11 - URL: https://www.infidigit.com/blog/aggregate-rating-schema-markup/ Definition of Aggregate Rating Schema Markup Aggregate Rating Schema markup is a powerful tool in the realm of SEO. It is essentially a codified format using Schema. org's standards, designed to communicate the collective review data for a product or service. By including such schema in your site's HTML, you allow search engines to understand and display an average rating based on multiple reviews or ratings provided by users. This is often visible as star ratings in search engine results. Importance of Aggregate Rating Schema in SEO The importance of Aggregate Rating Schema in SEO cannot be overstated. Implementing this schema can substantially enhance your content's visibility and make it stand out in search results. When your web pages carry aggregate ratings, they provide search engines with detailed information that may contribute to the credibility and relevance of your site. Moreover, these rich snippets can lead to a more attractive display in search results, potentially increasing your site's click-through rate (CTR). In a digital marketplace where every click matters, having that visual advantage can set you apart from competitors, drive more traffic to your site, and ultimately, improve your search rankings. Remember, the more effectively you can communicate information to search engines, the better they can serve it to users, and Aggregate Rating Schema does exactly that. How Aggregate Rating Schema Works Role of User Ratings in Aggregate Rating User ratings are the cornerstone of Aggregate Rating Schema—they provide the raw data that is aggregated to form an overall impression... - Published: 2024-11-18 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/schema-google-tag-manager/ Implementing schema markup on your website can significantly boost SEO by giving search engines a better understanding of your content. With the help of Google Tag Manager (GTM), this process becomes far less daunting. Imagine being able to insert a snippet of code that structures your website information without having to sift through the backend lines of code. Yes, it is possible! GTM acts as a middleman – you provide it with the required tags, and it seamlessly integrates them into your site, all without you touching a single line of website code. Why Use Google Tag Manager for Schema Markup? Choosing Google Tag Manager for your schema markup endeavors is a wise decision, and here's why: it offers a centralized, streamlined interface for managing all the scripts and tracking codes, including SEO-enhancing schema markup. This doesn't just reduce the need for developer intervention each time a script needs to be added or updated; it also minimizes the risk of errors that can occur with manual code edits. By using a Google product like GTM to enhance another Google service—search engine results—you're creating a synergy that could potentially lead to improved website rankings. Moreover, if you're already using GTM for other tracking purposes, integrating schema markup becomes much more efficient. Leverage the familiar interface and functionalities to further improve your website's discoverability and representation in search results. That's like hitting two birds with one stone – boosting both your website's analytics and its SEO presence. Advantages of Google Tag Manager... - Published: 2024-11-18 - Modified: 2025-06-27 - URL: https://www.infidigit.com/blog/types-of-schema-in-seo/ Schema markup is a powerful tool in SEO, capable of taking your website's visibility a notch higher in Search Engine Results Pages (SERPs). By providing search engines with explicit clues about the meaning of a page, schema markup enhances the way your page is displayed in the SERPs, which can impact click-through rates positively. Understanding and applying the right types of schema markup to your website can be the difference between blending in and standing out in the vast digital landscape. Understanding Schema Markup and its Importance in SEO Schema markup, often referred to as structured data, is a form of microdata that, when added to a webpage, creates an enhanced description commonly known as a rich snippet, which appears in the search results. These snippets are not just aesthetically pleasing; they provide key information about your page content to search engines. With a better understanding of your page, search engines like Google, Bing, and Yahoo can display your site more prominently and accurately in search results, potentially leading to improved online visibility and higher organic traffic. The significance of schema for SEO cannot be overstated. It enables search engines not only to crawl but also to interpret and display content in a more user-friendly manner. This extra layer of context can lead to more targeted and relevant traffic. Furthermore, schema markup aids voice search optimization, contributing to the accuracy of responses from digital assistants. Ultimately, integrating schema markup into your SEO strategy can lead to a competitive advantage, ensuring... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/digital-marketing-tools/ In today’s competitive digital landscape, having the right tools at your disposal can make all the difference in driving business growth. Whether you're aiming to optimize your website, enhance your online presence, or track key performance metrics, digital marketing tools are essential for success. By leveraging comprehensive SEO services, you can ensure that your website not only attracts traffic but also converts visitors into loyal customers. In this blog, we’ll dive into the top digital marketing tools that will help you accelerate your growth and achieve measurable results. Best Digital Marketing Tools In today’s rapidly evolving digital landscape, the right digital marketing tools are not just helpful, they're essential for success. Whether you're looking to optimize your social media campaigns, improve search engine rankings, or streamline your content production, the right tools can make a world of difference. The best digital marketing tools provide insights into customer behaviors, automate repetitive tasks, and help you manage complex marketing strategies with ease. Introduction Overview of Digital Marketing Tools Digital marketing tools come in various forms, from analytics to CRM, helping strategize, implement, and monitor campaigns. Whether optimizing SEO, creating content, or sending personalized emails, these tools boost efficiency. With features like analytics dashboards, platform integrations, and collaboration capabilities, they make data-driven decisions easier. As the digital landscape evolves, tools incorporate advanced tech like AI and machine learning, ensuring optimized performance. For every digital marketing challenge, there's a tool designed to enhance efforts and improve results. Importance of Choosing the Right Tools Choosing... - Published: 2024-11-14 - Modified: 2026-02-17 - URL: https://www.infidigit.com/blog/competitor-analysis-tool/ Understanding your competition is crucial for staying a step ahead in the market. With robust competitor analysis tools, you can gather vital insights that may not be immediately visible through standard market research. These SEO tools are designed to optimize your strategic planning by providing intelligence on your competitors’ online presence, marketing strategies, and customer engagement. With the help of expert SEO services, you can leverage these insights to fine-tune your approach and stay ahead of the curve. You’ll be surprised by how deep and wide you can dive into the metrics that matter, setting the stage for informed decision-making. Introduction to Competitor Analysis Competitor analysis is akin to having a cheat sheet in the ever-competitive game of business. It involves the strategic process of researching and understanding your competitors' strengths, weaknesses, strategies, and more. This deeper dive can give you the insight necessary to identify opportunities for growth and differentiation. With the data you glean, you tailor your strategies to ensure that they're not just part of the market noise but a distinguished voice that speaks directly to your target consumers. Imagine being able to anticipate market shifts and react before your competition even senses a change; that's the power of competitor analysis. Whether you're in a startup grappling to carve out your space or part of a seasoned enterprise looking to retain your market lead, analyzing your competitors prepares you for a dynamic business world where staying relevant is synonymous with success. Why You Need Competitor Analysis Tools... - Published: 2024-11-14 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/google-seo-tools/ Overview of Google SEO Tools Navigating the seascape of online visibility, you'll find Google SEO Tools as your trusty compass and map. As we sail into 2025, these tools have become even more nuanced and powerful, providing a veritable treasure trove of data-driven insights to steer your website through the algorithmic currents of Google's search engine. They are indispensable for anyone looking to optimize their online presence, improve their site's user experience, content relevance, and technical performance. With these tools, you can pinpoint the tweaks needed for your website to rank higher and attract more traffic. Leading Google Tools for SEO 1. Google Keyword Planner As you set out to conquer the vast digital market, Google Keyword Planner is like your first mate, helping you navigate through the waters of keyword research. This tool isn't just for advertisers; it's a goldmine for anyone wanting to optimize their content for search engines. By inputting seed keywords, phrases, or even your competitor’s URL, you unearth new keyword opportunities and glean insights into the words your audience uses to find services like yours. Top 5 Features of Google Keyword Planner: Discovery of new, relevant keywords for your business or industry. Information on average monthly search volumes for keywords. Insights into the level of competition for specific keywords. A treasure trove of keyword suggestions and related terms. Ability to help forecast performance and refine budgets for paid campaigns. Five Benefits: Enables targeted keyword selection to align with user search intent. Supports data-driven decisions through... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/best-ai-seo-tools/ Navigating the SEO landscape can be complex, but utilizing the right AI tools will give you the edge you need. In 2024, AI SEO tools are no longer just an option—they're a necessity to stay ahead in the competitive digital arena. These tools help manage and optimize your SEO strategy, empowering you to identify and engage with your target audience more effectively. By leveraging cutting-edge technology, you can create content that not only ranks better but also appeals more to your visitors. What Is an AI SEO Tool? How AI is Revolutionizing SEO AI is transforming SEO by making data the central focus. Traditional methods of guesswork and testing are being replaced by AI-powered tools that analyze vast amounts of data, providing deeper insights into user behavior, search patterns, and content relevance. These tools can process and interpret content much faster than any human, offering better understanding of context, semantics, and search intent. SEO is no longer just about keywords; it’s about understanding the entire topic's language. AI tools continuously learn from new data and adjust strategies in real-time. By using AI, businesses can predict trends, automate optimization, and stay ahead in the ever-evolving search landscape. This shift reduces manual work while improving accuracy, making AI an essential tool for SEO success. Key Features of AI SEO Tools AI SEO tools are equipped with features that automate and enhance the process of search engine optimization by leveraging the power of artificial intelligence. Here are some of the key characteristics you... - Published: 2024-11-14 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/best-ai-copywriting-tools/ What Exactly is AI Copywriting? In the fast-paced world of digital marketing, producing high-quality content quickly is key to staying competitive. AI copywriting tools have emerged as a game-changer, helping marketers and businesses generate engaging, relevant content with ease. When combined with effective SEO services, these tools can also ensure that your content is optimized to rank well in search engines. By using advanced SEO tools, you can refine your copy to meet both user intent and SEO best practices, making your content more discoverable and impactful. Whether you're a small business or a large enterprise, these tools can streamline your content creation process and drive better results for your SEO strategy. How AI Copywriting Works AI Copywriting is a synthesis of creativity and technology, where machine learning and natural language processing come into play. It functions similarly to a seasoned writer: you provide the AI with prompts or keywords, and it delivers content tailored to your specifications. Think of it as a digital brainstorming partner that can offer content solutions in seconds, whether you're seeking a persuasive sales pitch or an engaging blog post. How AI is Revolutionizing Content Creation AI is revolutionizing content creation by offering unprecedented scale and efficiency in generating text. Marketers now leverage AI content creation tools to produce high-volume, high-quality content, amplifying human creativity rather than replacing it. AI’s ability to analyze vast datasets allows it to identify trends and craft messages with pinpoint accuracy, ensuring content resonates with the intended audience. Additionally, AI... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/local-seo-checklist/ Why Local SEO is crucial for businesses When you're running a local business, visibility is key. Imagine you're a beacon in your community; Local SEO is the power that lets your light shine far and wide. In today's digital age, nearly half of all Google searches are for local information. Your community members are searching for services just like yours—without Local SEO, you're missing the chance for prime real estate where it matters most: on the first page of search results. It's the digital equivalent of having an eye-catching storefront in the busiest part of town. Optimized local presence leads to increased foot traffic, brand awareness, and ultimately, revenue. Why Local SEO Matter? Local SEO directly impacts your ability to connect with local consumers who are actively seeking the products or services you provide. It's akin to tailoring your marketing strategy to the needs and habits of your neighborhood, ensuring your message reaches those most likely to engage with your business. Moreover, the growth in mobile device usage has supercharged local searches, with phrases like "near me" or "open now" triggering Google to prioritize local offerings. This trend reflects a shift towards immediate satisfaction and convenience, as consumers expect rapid results and local solutions to their needs. Ignoring Local SEO is like turning a blind eye to the people who walk by your store every day. By paying attention to Local SEO, you're essentially sprucing up your online presence to catch the eye of those who are nearby and looking... - Published: 2024-11-14 - Modified: 2025-06-02 - URL: https://www.infidigit.com/blog/what-is-website-localization/ What is Website Localization? Website localization goes beyond mere translation, shaping your online presence to fit seamlessly with the expectations of your international audience. Think of it as tailoring a suit; each detail must be adjusted to suit the particular measurements and preferences of the wearer. Here, your website is tailored for visitors from different cultural and linguistic backgrounds, enabling a connection that resonates on a personal level. This comprehensive process boosts engagement by ensuring that your message is not just understood, but is also relatable and relevant to whoever lands on your site. Key Elements of Localization Language translation Language translation is the cornerstone of website localization. To effectively speak to your global audiences, you'll need to convert your site's content into their native languages. However, it's not just about swapping words. Quality translation captures the original message's tone, nuances, and intent, ensuring that your brand's voice remains consistent across all markets. Cultural nuances Paying heed to cultural nuances is what sets apart adept localization from mere translation. Subtle elements such as colors, images, gestures, and idioms carry deep-seated meanings that vary across cultures. For instance, a well-intentioned image in one culture could be offensive in another. It is vital to conduct cultural audits to ensure your content, from visual assets to text, aligns with local sentiments and practices. The successful incorporation of cultural nuances builds trust and shows respect to the audience, thereby strengthening your brand's connection with them. Formats Formats are an essential aspect of website localization... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ecommerce-seo-checklist/ Essential Components of Your Ecommerce SEO Strategy Understanding the Importance of SEO for Ecommerce In today’s digital marketplace, SEO services are crucial for success. By implementing effective SEO techniques, you can enhance your online platform’s visibility and competitiveness. Understanding SEO goes beyond improving search rankings; it also focuses on user experience. A well-optimized website attracts visitors and offers a seamless browsing experience, fostering customer loyalty. When users can easily navigate your site and find what they need, they are more likely to return and convert into loyal customers. Partnering with specialized e-commerce SEO services can help you achieve these goals efficiently, driving growth and long-term success. In essence, SEO serves a dual purpose: elevating search visibility while creating a user-friendly environment. This combination is vital for driving conversion rates and ensuring long-term success in a competitive landscape. By prioritizing both visibility and user experience, you position your e-commerce platform to thrive and meet the demands of modern consumers. Setting Clear SEO Goals and Objectives To achieve success in SEO, it’s crucial to define your ambitions with precision. Start by establishing clear, realistic goals and measurable objectives tailored to your business needs. Consider what you want to accomplish—whether that’s dominating search results for specific products, increasing organic traffic by a certain percentage, or optimizing product pages to convert more visitors into customers. Setting these goals not only provides direction but also allows you to track your progress effectively. For example, if your objective is to improve search rankings, you can monitor... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ecommerce-seo-audit/ Understanding Ecommerce SEO Audits What Is an Ecommerce SEO Audit? An E-commerce SEO Audit is a comprehensive process designed to assess the search engine optimization state of an online store. This process reviews various factors, including both on-page and off-page elements such as site structure, user experience, content quality, mobile compatibility, page speed, security measures, and backlink profiles. The primary goal is to uncover technical issues, identify optimization gaps, and find opportunities to enhance the site’s visibility and ranking on search engines like Google. Why Are Ecommerce SEO Audits Important? Ecommerce SEO audits are essential because they cater to the unique needs of online marketplaces, distinguishing your product listings from competitors and elevating the shopping experience for your customers. They help solidify your market presence by ensuring that category and product pages are optimized for both search engines and shoppers. Running an audit can also expose underlying issues hindering site ranking, allowing you to make data-driven adjustments to enhance overall performance and user experience. An SEO audit can lead to significant increases in organic traffic, as well as an improved user experience and enhanced visibility, which together support higher conversion rates and a stronger competitive edge. This approach is also cost-effective, as better organic rankings reduce reliance on paid ads, maximizing the efficiency of your marketing budget. Key Takeaways from an Ecommerce SEO Audit The key takeaways from a comprehensive ecommerce SEO audit distill critical insights that catalyze enhanced online performance and facilitate user engagement. Identify Technical Issues – Detect... - Published: 2024-11-14 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/ecommerce-keyword-research/ Understanding Ecommerce Keyword Research What Is Ecommerce Keyword Research? Ecommerce keyword research is a strategic process that businesses undertake to understand which specific terms and phrases potential customers enter into search engines while looking for products or services. This critical step in SEO (Search Engine Optimization) is an integral part of e-commerce SEO services, allowing you to tailor your product listings, descriptions, and overall e-commerce content to align with consumer behavior. By embedding these keywords into your website, you position your brand to appear more prominently in online search results, thereby increasing visibility and driving sales. Partnering with professional e-commerce SEO services ensures that your keyword strategy is both effective and results-driven, optimizing your online presence for maximum impact. Why Is Keyword Research Important for Ecommerce? Keyword research is crucial for ecommerce as it connects the products offered with potential customers seeking them. By identifying relevant keywords, businesses increase their visibility in search results, leading to higher traffic and conversions that drive revenue. Additionally, keyword research offers insights into market trends and consumer demand, allowing businesses to adjust their inventory and marketing strategies effectively. Understanding the search behavior of the audience helps create targeted content that addresses their questions and guides them toward making a purchase. Overall, thorough keyword research is foundational for effective customer-centric marketing in the digital landscape. Types of Keywords for Ecommerce Success Short-Tail vs. Long-Tail Keywords Short-tail keywords, often referred to as "head terms," are broad, generic keywords composed of one to two words, such as... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ecommerce-seo-tools/ Why Ecommerce Businesses Need SEO Tools Key Benefits of SEO Tools for Online Stores When you run an e-commerce business, carving out a visible niche on the internet is crucial. The digital landscape is fiercely competitive, and standing out requires a strategic approach—this is where ecommerce SEO tools come in. They offer practical, data-driven solutions to elevate a store's online presence, ensuring potential customers find them with ease. With these tools in hand, you gain enhanced reporting capabilities, providing clear insights into your store’s ranking on search engine results pages. They help you identify much-needed content gaps by analyzing your competitors, unlock essential keywords to target for organic growth, and enable the crafting of a potent content strategy. Plus, they're instrumental in improving product descriptions—an absolute must for boosting product page performance and customer engagement. SEO tools for online stores bridge the gap between guesswork and precision. They're the compass for navigating the complex waters of internet marketing, ensuring every spent marketing dollar works harder and every piece of content reaches its intended audience more effectively. How Search Engine Optimization Tools Drive Traffic and Increase Sales SEO tools are the secret weapons in an ecommerce store’s arsenal to skyrocket traffic and ramp up sales. They point out exactly what customers are searching for and how they’re interacting with your website. By leveraging this knowledge, you're better positioned to attract more visitors who have a genuine interest in what you're offering. These tools often have the capacity to uncover the keywords... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/technical-seo-for-ecommerce/ Why Technical SEO Matters for Ecommerce Websites Defining Technical SEO for Ecommerce Technical SEO for ecommerce involves making precise adjustments and optimizations on your website to ensure it’s easily accessible and comprehensible for search engines. Think of it as preparing your online store not only for shoppers but also for the digital “inspectors” (search engines) that recommend relevant stores to potential visitors. Key Benefits of Technical SEO for Online Stores Technical SEO can elevate your ecommerce platform in several transformative ways. First, it can drastically improve user experience, increasing engagement and higher conversion rates. Clear and intuitive site architecture allows for effortless navigation, helping customers find products quickly. Moreover, optimizing technical aspects such as site speed bolsters page load times, reduces bounce rates, and encourages longer browsing sessions. Security enhancements, a critical component of technical SEO, also help in building trust with users. By protecting customer data and transactions, you attract a loyal customer base and mitigate the risks of cyber threats. Effective technical SEO enables your website to communicate more efficiently with search engines, ensuring that all your pages get indexed accurately and appear in relevant searches, significantly boosting your online visibility. When you optimize the underlying technical infrastructure, such as structured data and schema markup, you also increase the likelihood of your products appearing in rich snippets and enhanced search results, further driving traffic and sales. In short, technical SEO can make the difference between a struggling online store and a thriving ecommerce powerhouse. 10 Essential Technical SEO... - Published: 2024-11-14 - Modified: 2024-11-21 - URL: https://www.infidigit.com/blog/technical-seo-for-ecommerce/ Why Technical SEO Matters for Ecommerce Websites Defining Technical SEO for Ecommerce Technical SEO for ecommerce involves making precise adjustments and optimizations on your website to ensure it’s easily accessible and comprehensible for search engines. Think of it as preparing your online store not only for shoppers but also for the digital “inspectors” (search engines) that recommend relevant stores to potential visitors. Key Benefits of Technical SEO for Online Stores Technical SEO can elevate your ecommerce platform in several transformative ways. First, it can drastically improve user experience, increasing engagement and higher conversion rates. Clear and intuitive site architecture allows for effortless navigation, helping customers find products quickly. Moreover, optimizing technical aspects such as site speed bolsters page load times, reduces bounce rates, and encourages longer browsing sessions. Security enhancements, a critical component of technical SEO, also help in building trust with users. By protecting customer data and transactions, you attract a loyal customer base and mitigate the risks of cyber threats. Effective technical SEO enables your website to communicate more efficiently with search engines, ensuring that all your pages get indexed accurately and appear in relevant searches, significantly boosting your online visibility. When you optimize the underlying technical infrastructure, such as structured data and schema markup, you also increase the likelihood of your products appearing in rich snippets and enhanced search results, further driving traffic and sales. In short, technical SEO can make the difference between a struggling online store and a thriving ecommerce powerhouse. 10 Essential Technical SEO... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ecommerce-category-page-seo/ Understanding Ecommerce Category Pages When you navigate an e-commerce website searching for products, you're likely interacting with category pages. These pages are organized sections that simplify your search by grouping products with similar qualities or uses. Think of them as aisles in a physical store, guiding you to exactly where you need to be. Well-structured category pages enhance the shopping experience, increasing user engagement while also playing a crucial role in search engine optimization (SEO). Why SEO for Category Pages is Essential for Ecommerce Success SEO for ecommerce category pages isn't just a checkbox for online store maintenance; it's a cornerstone of ecommerce success. A well-optimized category page serves two crucial roles: it dramatically increases the likelihood of your website appearing high in search engine results for targeted keywords and is instrumental in the customer journey, directly impacting conversion rates. Consider this: shoppers often search for product categories rather than specific items. By optimizing your category pages, you can capture this traffic, funneling potential buyers to the very products they seek. Moreover, a strong SEO strategy for your category pages can significantly enhance your brand's visibility, carving out a niche for your offerings in the vast digital marketplace. How to Optimize Ecommerce Category Pages for SEO Crafting an SEO-Friendly URL Structure An SEO-friendly URL structure is crucial for helping both search engines and users understand a page's content. To optimize your URLs, start by standardizing them to a lowercase format to avoid confusion and internal linking errors. Incorporate relevant keywords... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ecommerce-platform-for-seo/ What is SEO in Ecommerce and Why Does it Matter? Key SEO Features to Look for in an Ecommerce Platform When exploring the vast sea of e-commerce platforms, anchoring your choice to one with strong SEO features, including ecommerce technical SEO, is key. You’ll want a platform that enables you to customize page elements, like meta titles and descriptions, which guide search engines and influence user click-through rates. Look for robust URL structure options, enabling clean and readable URLs, essential for a positive user experience and search engine favorability. Ensure the platform supports responsive design practices; mobile optimization is non-negotiable in today’s market. Additionally, seek platforms that facilitate easy incorporation of content like blogs or guides, since content is king in SEO. Remember, features like built-in analytics, sitemaps, and robot. txt files can streamline your ecommerce technical SEO monitoring and optimization efforts. How SEO Impacts Ecommerce Success Think of SEO as the beacon that guides ships to your harbor—without it, your online store might as well be invisible in the digital ocean. By leveraging these services, your online presence is boosted, enabling your store to climb search engine ranks and become more visible to potential customers. When people can find your store easily, the probability of clicks and conversions naturally increases. These services also help build credibility; stores that appear higher in search results are usually perceived as more trustworthy. And let’s not overlook the snowball effect: the more visitors you draw, the more you fuel the algorithms that determine... - Published: 2024-11-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/on-page-seo-for-ecommerce/ What is On-Page SEO and Why Does It Matter for Ecommerce? On-page SEO is the practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines. In the context of e-commerce, it plays a pivotal role in ensuring that your products and services are seen by potential customers through organic searches. This process involves the strategic placement of keywords, crafting informative meta titles and descriptions, enhancing the URL structure, and ensuring your website's overall content is optimized for both search engines and shoppers. Implementing on-page SEO is crucial not just to attract visitors, but to also enhance user experience and increase the likelihood of conversion into sales. Keyword Research for Ecommerce SEO Finding Keywords for Product Pages Finding the right keywords for product pages requires a strategic approach that extends beyond simply targeting high search volumes. To effectively drive conversions, it's important to optimize product pages with specific keywords that align with the intent of users who are ready to make a purchase. Consider using detailed long-tail keywords, such as "premium quality paintbrush set," which can indicate a higher likelihood of purchase due to their specificity. When starting your keyword research, leverage existing data from paid search campaigns or your site's analytics to understand how customers search for your products. Then, implement strategic methods such as scraping data from similar product pages on your site, using the structured data within the product's specification table, or using tools like Keywords Explorer for bulk keyword data.... - Published: 2024-11-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/best-seo-audit-tools/ Introduction to SEO Audit Tools Diving into the realm of Search Engine Optimization can often seem like a colossal task with countless aspects to consider. At the heart of optimizing your website and ensuring that it garners the attention it rightfully deserves, lies the necessity of carrying out an SEO audit. This process gives you a bird’s-eye view of where your website stands and what you can do to enhance its performance in search engine rankings. SEO audit tools are like the keen-eyed detectives of the web world, analyzing your site's myriad elements and providing critical insights that help you polish and perfect your online presence. A well-conducted audit is the first step in any robust SEO strategy, and the importance of using the right tools for the job cannot be overstated. What is an SEO Audit Tool? An SEO audit tool serves as your roadmap to website optimization, examining various components of your site to highlight your strengths and areas for improvement. These tools are essential for diagnosing a website's health and performance systematically. They provide detailed reports covering technical aspects like site speed and security, content quality, on-page optimization, backlinks, and more. Whether you’re an experienced SEO professional or a beginner, these tools help prioritize improvements and align your site with factors that impact search engine rankings. Using an SEO audit tool allows you to proactively address issues that may affect your site's ranking and troubleshoot them effectively. They provide valuable insights into the ever-changing SEO landscape, preparing... - Published: 2024-11-08 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/local-seo-for-ecommerce/ Understanding Local SEO for E-commerce What is Local SEO for E-commerce? Local SEO for e-commerce is a tailored approach that aligns your online store with the geographical needs of your clientele. Think of it as bridging the digital with the local—allowing your ecommerce site to resonate with shoppers just around the corner. It's all about optimizing for local search engine results by implementing key tactics, such as localizing content, tweaking technical SEO aspects, and managing your online reputation to target potential customers in your area specifically. Why Local SEO Matters for Ecommerce Stores Local SEO is a game-changer for e-commerce stores, and here’s why: when shoppers are on the lookout for products or services, their searches are often location-based. By honing in on local SEO, you place your eCommerce store and its offerings in front of potential customers who are searching nearby, especially when integrated with an eCommerce platform for SEO that optimizes local visibility. This approach increases the likelihood of in-store visits and online purchases from customers nearby. It’s not just about visibility; it’s about being conveniently accessible to your community, building a loyal customer base, and outshining local competitors who may not have caught onto the local SEO wave. Plus, with the surge in mobile searches, local SEO ensures your store pops up for those on-the-go shoppers eager to find immediate solutions in their vicinity. Key Benefits of Local SEO for E-commerce Increased Local Traffic and Foot Traffic When your online store harnesses the power of local SEO,... - Published: 2024-11-08 - Modified: 2025-06-11 - URL: https://www.infidigit.com/blog/ecommerce-cro/ What is Conversion Rate Optimization (CRO)? Defining Conversion Rate Optimization Conversion Rate Optimization (CRO) is essentially about making your online store more effective at turning visitors into customers. It involves strategically altering aspects of your website to maximize the percentage of visitors who complete the desired actions, like making purchases. These desired actions are known as conversions, and they signal successful engagements. Why CRO Matters for Your Ecommerce Business? CRO is vital for your e-commerce business as it not only increases sales but also reduces customer acquisition costs. Offering a better customer experience through optimized interactions can enhance how your audience perceives your brand. Furthermore, by focusing on CRO and implementing effective On-Page SEO for Ecommerce, you can improve your website's visibility and usability, making the most of your existing traffic. This leads to a healthier bottom line without necessarily increasing marketing spend. Essential Metrics for Measuring Ecommerce Conversion Rates How to Calculate Your E-commerce Conversion Rate Calculating your conversion rate is straightforward. Here's what you need to do: Visit your website analytics platform. Identify the total number of conversions achieved in a given period. Determine the total number of visitors to your site or specific page within the same timeframe. Divide the number of conversions by the total number of visitors. Multiply this ratio by 100 to express it as a percentage. For instance, if you had 50 conversions from 1,000 visitors, your conversion rate would be (50 / 1,000) x 100, resulting in a 5% conversion rate. It's... - Published: 2024-11-08 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/off-page-seo-for-ecommerce/ What is Off-Page SEO and Why Does it Matter for E-commerce? In the digital marketplace, where competition is as vast as the array of products offered, establishing a robust online presence is a must—and that’s where Search Engine Optimization comes into play for e-commerce stores. Beyond the realm of your website’s on-page content, Off-Page SEO acts as the unseen force driving your e-commerce brand toward a pinnacle of authority and credibility. With essential strategies that include building quality backlinks, engaging on social platforms, and encouraging consumer interactions, an effective Off-Page SEO plan isn’t just a nice-to-have—it’s essential for drawing the spotlight to your virtual storefront and outshining your competitors in the search engine results. Understanding Off-Page SEO for Ecommerce Success Off-page SEO is the strategic art of improving your ecommerce store's presence outside your website's boundaries. It's all about establishing your brand's authority through various online channels, which can significantly influence how search engines perceive your business. In the bustling online marketplace, off-page SEO can be the catalyst that propels your ecommerce business into the limelight, getting you noticed by both search engines and potential customers. But why, you might wonder, does it carry such weight for e-commerce success? Well, consider this: when search engines see your brand being mentioned across the web, linked to by reputable sources, and engaged with on social media, it suggests you're a key player in your niche. This builds trust and credibility, which search engines reward with improved rankings. Get it? By networking beyond... - Published: 2024-11-08 - Modified: 2025-06-11 - URL: https://www.infidigit.com/blog/seo-writing/ In the digital realm, SEO content writing stands as a tactical approach to crafting web copy that not only appeals to readers but also performs well in search engine rankings. Distilling complex ideas into engaging, valuable narratives, nudges a website toward the spotlight on search result pages. When executed proficiently, search engines latch onto this content, propelling it to a wider audience searching for relevant topics. For anyone wondering what is content writing, it’s the art of creating compelling material that informs, entertains, or persuades while meeting specific audience needs. Why Is SEO Writing Important? SEO writing drives organic traffic SEO writing is an art that, when mastered, can significantly increase a website's organic traffic—people who discover your site through unpaid search engine results. By meticulously weaving in targeted keywords that align with what potential visitors are searching for, one crafts a virtual beacon that guides users to your content. Elevated visibility can lead to boosted engagement and a marked growth in visitor numbers, all without relying on paid channels. SEO writing helps to establish authority and credibility When your content is found via search engines, it's not merely about attracting eyes to your page; it's also about building trust with your audience. Through SEO writing that prioritizes accuracy, helpfulness, and expertise, your content can become a respected source within your niche. As your material garners more shares and backlinks, your site's authority in the eyes of search engines strengthens. This digital vote of confidence, in turn, can amplify your... - Published: 2024-11-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ai-content-creation-tools/ In the fast-paced digital world, creating high-quality content efficiently is more important than ever. Leveraging the power of AI content creation tools can streamline your process and significantly enhance your output. By integrating these tools into your content strategy, you can not only produce compelling content but also improve your website’s visibility with SEO services that optimize your content for search engines. With the right combination of SEO tools and AI-driven content, you’ll be well on your way to achieving higher engagement and boosting your digital presence. What Are AI Content Creation Tools? Imagine a toolbox, but instead of hammers and wrenches, it’s packed with smart tools that can write articles, create tweets, edit videos, and design graphics—all powered by artificial intelligence. AI content creation tools are just that: a game-changing collection of software that uses AI to produce different types of content. These tools are powered by machine learning and natural language processing, allowing them to analyze massive amounts of data, understand context, and emulate human-like content creation with astonishing efficiency. Whether generating fresh blog posts from a simple prompt or rearranging your existing content into something new and exciting, AI is redefining how we create. Benefits of AI Content Creation Tools 1. Streamline Your Workflow Streamlining your workflow is all about eliminating unnecessary steps and automating routine tasks, and that’s where AI SEO Tools shine. With the right AI tool, you can set up flows that kick into action with just a trigger – think of it like... - Published: 2024-11-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-reporting-tools/ As digital marketing continues to evolve, staying on top of your SEO performance is crucial to maintaining and boosting your website’s rankings. The right SEO reporting tools can provide valuable insights into your site’s health, helping you track progress and identify areas for improvement. By incorporating advanced SEO tools into your strategy, along with expert SEO services, you can ensure that your website is consistently optimized for success. In this guide, we’ll explore the best SEO reporting tools of 2025 to help you take your SEO game to the next level and drive meaningful results. Free and Paid Tools to Elevate Your SEO Audit Reporting Unleashing the Potentials of Free SEO Reporting Utilities Free SEO reporting utilities are powerhouses in disguise, providing you with critical insights without any financial commitment. With these tools, you can visualize your website's data, track keyword rankings, and monitor your backlinks with ease. Whether you're a small business owner or a budding marketer, incorporating these tools into your SEO strategy can offer a wealth of information. They enable you to identify the low-hanging fruits and areas that require immediate attention to improve your site’s SEO structure and content strategy. Premium Tools That Warrant the Investment Investing in premium SEO reporting tools is often a strategic move that delivers a robust set of features for a more comprehensive analysis of your SEO efforts. Premium tools often include enhanced functionality such as detailed competitor analysis, deep keyword research capabilities, technical SEO audits, and more. For professionals requiring... - Published: 2024-11-08 - Modified: 2025-06-11 - URL: https://www.infidigit.com/blog/best-website-speed-test-tools/ What is a Website Speed Test Tool? A Website Speed Test Tool is an invaluable resource for webmasters and developers aiming to improve a website's overall performance. It thoroughly analyzes different elements of a website to identify factors that may be impacting user experience. Identifying components like large images, inefficient code, and slow server response times, enables you to take corrective actions. This optimization process is essential for better Search Engine Optimization (SEO) and User Experience (UX), as it ensures your site loads swiftly and functions smoothly for visitors. Why Website Speed Matters? Website speed isn't just a technical concern; it's a critical factor in the success of your online presence. Sustaining a swift-loading website can mean the difference between capturing and losing a potential customer's interest. Here's why speed should be at the forefront of your digital strategy: SEO Implications: Search engines, particularly Google, emphasize loading speed when ranking sites. A snail-paced website might never reach its SEO potential, regardless of content quality or backlink profile. Bounce Rate: If your site takes an eon to load, frustrated visitors are likely to leave—or 'bounce'—before they have a chance to interact with your content. Conversion Rates: Fast load times can lead to higher conversion rates. If your site is slow, it doesn't just annoy users – it directly affects your bottom line. Brand Perception: In today's fast-paced digital world, a sluggish site can harm your brand's image and make customers think twice about doing business with you. Considering these factors, website... - Published: 2024-11-07 - Modified: 2025-06-03 - URL: https://www.infidigit.com/blog/how-to-set-up-google-search-console/ We will show you how to set up Search Console in 5 minutes. Setting a Google Search Console is very easy. There are many ways to set up a search console. Google has already given steps to set up the Google Search Console. But we are giving a user-friendly guide to set up a search console. Why use Search Console? Google Search Console is a free tool for monitoring website performance and technical health. A variety of metrics is available on GSC from search appearance to user experience. This helps to website to improve its performance and traffic from Google. Things you can do with GSC: Monitor website performance on Google Find which pages are indexed by Google Submit sitemap and individual URLs for crawling Identify technical error How to Set Up a Google Search Console Account Step 1: Sign in to Search Console With Your Google account. You need a Google account to set up Google Search Console. If you already have a Google Analytics account, Google Adwords, or Gmail, you can use the same login for this. Step 2: Enter Your Website’s Domain (or URL-Prefix) to Add a Property. After signing in, you have the option to add a property type that is the domain or a URL prefix. Recommend you to set up Google Search Console using a domain. Placing up Search Console via the “Domain” option sets up your account as a domain-level property. This implies you’re making a single property that contains all subdomains and... - Published: 2024-11-07 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/how-to-set-up-google-analytics/ Setting up Google Analytics for your website is essential for tracking visitor behavior and improving your online presence. This guide will walk you through the steps to create a Google Analytics property, add a data stream, and install the tracking code on your site. By following these instructions, you'll be able to gather valuable insights about your audience, which can inform your marketing strategies and enhance user experience. Let's get started on setting up Google Analytics to unlock the potential of your website data. Understanding Google Analytics Google Analytics is a powerful web analytics service that helps businesses track and analyze their website traffic. Its primary purpose is to provide insights into user behavior, enabling marketers to make informed decisions to enhance their digital strategies. By understanding how visitors interact with their site, businesses can optimize user experience and improve conversion rates, making Google Analytics a vital tool in digital marketing. Key Features of Google Analytics Real-Time Tracking: This feature allows users to monitor site activity as it happens. Marketers can see how many visitors are on their site at any given moment and which pages they are viewing. Audience Segmentation: Google Analytics enables users to segment their audience based on various demographics, interests, and behaviors. This segmentation helps in tailoring marketing efforts to specific user groups. Custom Reporting: Users can create tailored reports that focus on specific metrics important to their business goals. This flexibility allows for deeper insights into performance and user engagement. How to set up Google... - Published: 2024-11-07 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/content-marketing-tools/ What are Content Marketing Tools? Content marketing tools help marketers enhance every stage of the content lifecycle—from ideation to creation, distribution, and analytics. They encompass a broad array of software solutions designed to streamline the work of a content team, ensuring content reaches its intended audience with maximum efficiency and impact. Whether teams need help brainstorming topics, optimizing SEO, designing stunning visuals, managing social media schedules, or parsing through performance data, content marketing tools are the allies that arm them with the capabilities to execute their tasks with precision. By incorporating these tools into their content strategy, marketers can ensure they are utilizing the latest technologies to remain competitive. With the help of content marketing services, they can analyze the success of their campaigns in real-time and constantly iterate on their strategies for better results Importance of Content Marketing Tools Content marketing tools play a vital role by saving time and resources through automation, allowing creators to focus on high-quality content. They streamline productivity through project management, task delegation, and calendar organization. Data-driven insights from these tools help marketers track performance, identifying content that resonates or needs adjustment. In today’s crowded digital space, competitor analysis plays a pivotal role in identifying gaps and trends. These tools also reveal opportunities for unique, standout content that engages audiences. Personalization features support stronger customer connections by tailoring messages to different audience segments, fostering loyalty, and encouraging conversions. Ultimately, using these tools, along with insights from competitor analysis, empowers businesses to grow strategically, expand... - Published: 2024-11-07 - Modified: 2025-08-20 - URL: https://www.infidigit.com/blog/what-is-geo-targeting/ What is Geotargeting? Geotargeting harnesses the power of location to tailor digital content and advertising to users based on where they are in the world. Using a mix of GPS signals, cellular data, and IP addresses, this technique ensures that your message reaches the local audience most relevant to your business. Importance in Digital Marketing In the realm of digital marketing, relevancy is the key to engagement. Geotargeting spearheads this by aligning marketing messages with local cultures, events, and consumer behavior patterns. It allows brands to cut through the noise and deliver personalized experiences, which are more likely to convert casual browsers into loyal customers. Additionally, by focusing on specific locations, businesses reduce wasteful spending on broad, unfocused campaigns. Overview of SEO and PPC Integration The integration of Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising with geotargeting is a robust strategy for digital dominance. Local SEO, when combined with precise geotargeting, significantly enhances search rankings in targeted areas, helping businesses reach their desired audience more effectively. By optimizing content to align with local search intent, businesses can improve visibility and attract more relevant traffic. A Local SEO Checklist is an essential tool for ensuring that every aspect of localized SEO is covered—from keyword optimization and meta descriptions to Google My Business listings and citation management. When these two tactics work hand in hand, they amplify a business’s online visibility and drive more targeted traffic, leveraging both organic and paid search to maximize return on investment. Types of Geo Targeting... - Published: 2024-11-07 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/ecommerce-seo/ What is Ecommerce SEO Service? Ecommerce SEO involves optimizing an online store’s visibility in search engine results. It focuses on improving various website elements to facilitate easier crawling and indexing by search engines, which enhances rankings for relevant searches. This includes keyword optimization, crafting engaging product descriptions, and addressing technical aspects like site speed and mobile-friendliness. By implementing these strategies, you can attract more targeted traffic to your site organically, reducing reliance on paid advertising. To maximize your store’s potential, consider investing in Ecommerce SEO services that provide tailored strategies for improving online visibility and driving sales. Why is SEO Crucial for Ecommerce Websites? For e-commerce websites, Search Engine Optimization is not just important; it’s a lifeline for sustaining and growing the business. With so many potential customers turning to search engines to guide their purchasing decisions, being visible on search engines like Google is imperative. Here’s why SEO should be a top priority for your e-commerce site: Increased Visibility: SEO helps your products appear prominently in search results, putting your brand in front of potential customers right when they're searching for what you offer. Higher Quality Traffic: Through targeted keywords, you attract visitors who are actively seeking your products, leading to better conversion rates. Cost-Effective Marketing: Organic traffic generated from SEO costs less in the long run compared to paid advertising. Once you rank higher, you get continued exposure without ongoing ad spend. Competitive Edge: By ranking above your competitors in search results, you can capture a larger market... - Published: 2024-11-07 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/best-ai-content-writing-tools/ The world of content writing is rapidly evolving, with AI tools now playing a crucial role in enhancing productivity and creativity. These advanced tools can streamline the writing process, generate compelling content, and optimize it for search engines. Whether you’re a blogger, marketer, or business owner, choosing the right AI tool can significantly elevate your content strategy. When paired with SEO Services, AI tools can help improve your content’s visibility, boosting your website’s search engine rankings and attracting more traffic. In this blog, we’ll explore the best AI tools for content writing that can take your content creation to the next level. Identifying Your Content Needs and Goals In content creation, distinguishing your needs and goals is the cornerstone of leveraging AI writing tools effectively. AI writing aids have seen an astronomical rise, morphing from novelty to necessity for many professionals and organizations. As you consider dipping your toes in this digital revolution, it’s crucial to reflect on what you crave from a writing tool. When selecting the right tool for your content strategy, it's essential to define your goals. Whether you're looking to automate simple tasks or seeking a tool for in-depth research and content generation, the key is alignment. If SEO optimization is your priority, choosing an AI tool that enhances your content's visibility is crucial. Our Content Marketing Services focus on helping you create high-quality, SEO-friendly content that resonates with your audience while boosting your search engine rankings. Comparing Features, Ease of Use, and Support Digging deeper... - Published: 2024-11-01 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/intrusive-interstitials-affect-seo/ What are Intrusive Interstitials? Intrusive interstitials are webpage pop-ups that block most or all of a page’s content, creating a frustrating experience for desktop and mobile users. These ads appear immediately after a user arrives on a webpage from the search results or after taking an action on a page. Google’s definition of an intrusive interstitial suggests “pages where content is not easily visible to the user. ” It is a type of interruption marketing capable of getting higher click-through rates but causing annoyance too. A general exception to these types of ads is legally required notifications like pop-ups for age verification. While pop-ups are quite irritating on desktops, screen real estate reduces even further when you are working on mobile devices. As a result, the user experience is completely ruined. In January 2017, Google announced that it would not consider pages with intrusive interstitials mobile-friendly. People Also Read: How to create an SEO friendly website – Compete guide Do Intrusive Interstitials really matter? Intrusive interstitials hamper user experience on a website. Since users cannot view some or all of the page’s content, it is likely they will feel annoyed and leave your website. A bad user experience means poor website ranking, which is bad for SEO. The rule specifically targets interstitials on mobile where the space to work is a lot lesser. It applies to pages mobile users visit directly from a Google search result. This does not include subsequent pages on the same website. Moreover, Google highlights that... - Published: 2024-10-03 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/fraud-alert-unauthorized-use-of-infidigit-name/ We at Infidigit take pride in delivering world-class digital marketing services with integrity and transparency. However, It has come to our attention that scammers are impersonating Infidigit, offering fake job opportunities, and false promises in return for payment. We are committed to protecting you from scams and take these issues very seriously. This notice protects potential job seekers and clients from falling prey to these fraudulent schemes. What’s Happening? We are urgently bringing to your attention that some individuals are exploiting the Infidigit name and logo on social media, particularly on WhatsApp, by creating fraudulent groups and communities. These scammers are falsely offering financial incentives for subscribing to channels and providing ratings. Please be aware that Infidigit does NOT participate in these activities. These groups are entirely illegitimate, and we strongly urge you to avoid any interaction with them. Do not share any personal information under any circumstances. Always verify any communication through our official channels to protect yourself from these deceitful tactics. Your safety is our top priority! How to Identify a Scammer To protect yourself from falling victim to these impersonators, here are some key things to watch out for: Unverified Communication: Scammers often use unofficial email addresses or phone numbers. Ensure that all communication is from official Infidigit domains, such as @infidigit. com. Unrealistic Promises: Scammers are making false promises of high-paying odd jobs and requesting upfront payments for these roles. Be cautious—Infidigit never guarantees unrealistic jobs or demands payment for work opportunities. Payment Requests: Infidigit follows... - Published: 2024-09-20 - Modified: 2024-09-20 - URL: https://www.infidigit.com/growth-genius/future-of-ecommerce-seo-ai-strategy-by-shishir-kataria/ https://www. youtube. com/watch? v=NxFWvnOY55w Listen on your Podcast app Summary In this podcast episode, Shishir Kataria, a seasoned marketing leader with over 12 years of experience, shares insights on SEO and AI strategies to boost e-commerce success. With expertise in brand strategy, content marketing, and advertising, Kataria delves into how AI, voice search, and personalized marketing can shape the future of e-commerce. He explores the role of AI in enhancing customer experiences, streamlining operations, and improving decision-making processes. Listeners will gain valuable strategies to future-proof their e-commerce brands and leverage technology to stay ahead in the competitive market. Discover how these cutting-edge approaches can drive growth and optimize your e-commerce business for long-term success. Key Take Aways Leverage AI for Personalization: Use AI to create personalized shopping experiences based on customer preferences, improving engagement and conversions. Voice Search Optimization: Prepare for the rise of voice search by optimizing content to be conversational and tailored for voice-based queries. SEO Strategy Enhancements: Implement advanced SEO strategies, such as optimizing for featured snippets and local SEO, to maintain a competitive edge. Data-Driven Insights: Use AI tools for deep data analysis, helping to refine marketing strategies and improve ROI. Automation in Marketing: Automate repetitive tasks like email marketing, which can free up time for more strategic activities. Content Marketing Integration: Blend content marketing with SEO to ensure a seamless experience that enhances organic growth. Future-Proofing with AI: Stay ahead of technological changes by continuously integrating AI and machine learning into your marketing strategy. Cross-Channel... - Published: 2024-07-10 - Modified: 2024-07-10 - URL: https://www.infidigit.com/growth-genius/costumer-experience-ai-integration-in-marketing-by-ronak-sheth/ https://youtu. be/8_M7qdHGXLU? feature=shared Listen on your Podcast app Summary In this episode of The Growth Genius, Ronak from 361 delves into enhancing customer experience and leveraging AI in marketing. He shares strategies for understanding customer needs, optimizing websites, and debunks myths about AI replacing jobs. Ronak also offers career advice for aspiring marketers, emphasizing patience, continuous learning, and the importance of foundational tasks. His insights provide valuable guidance for both new and experienced marketing professionals. Key Take Aways Deep Customer Understanding: Build comprehensive customer profiles to cater to their specific needs. Relationship Manager Role: Relationship managers are crucial for gathering insights and fostering meaningful engagements. Website Design: Prioritize solving visitor problems to enhance engagement and lead generation. AI's Role: AI accelerates processes, fosters innovation, and aids in data analysis. Job Security with AI: AI will not replace marketing jobs but will strengthen marketers' roles. Data Utilization: AI's ability to analyze large datasets provides actionable insights. Career Patience: Success requires patience and readiness to undertake foundational tasks. Continuous Learning: Stay updated with technological and consumer behavior changes for long-term success. Read Transcript Ronak Sheth:- Back in 2010-11 nobody had heard about this word called experiential marketing right I think that's something that comes recently when we are dealing with retail investors we usually take a root of mass advertising approach for a website was not to talk about what we have to offer you of course that happens but that happens under the ages of saying what are your problems as... - Published: 2024-06-17 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/structured-data-testing-tools/ Structured data, also known as schema markup, is a code that helps search engines understand your website's content better. It's like adding clear labels to your web pages so the search engines can categorize and display your content in a simplified way. But then, how do you ensure it is implemented correctly? That's where structured data testing tools come in. These are powerful validators that help you identify errors and optimize your website to appear in richer search results. In this article, we will examine the top schema testing tools and their various features. Our guide might help you understand what is schema markup in SEO and how to test it properly. 15 Structured Data Testing Tools to Improve Website Visibility Rich Results Test Rich results are an enhanced form of search results that look different from the usual blue links we see on Google. FAQ sections, product carousels, and knowledge panels are a few good examples. These results are designed to help users find relevant information more easily and quickly. If you want to see if your structured data is eligible for these snippets, verify it on Google’s Rich Results Test. Just paste your website URL or a code snippet and click "Test. " This Google schema validator will check the desktop and mobile versions of your website for eligibility as well as markup errors. This tool primarily supports JSON-LD format for testing. JSON-LD Playground JSON-LD Playground tests your markup for syntax errors based on JSON (JavaScript Object Notation)... - Published: 2024-06-17 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/json-ld-vs-microdata/ You might find it difficult to improve your website’s visibility. SEO, in particular, has made it quite competitive. Structured data is an effective way to tackle this problem. It helps search engines better understand your content. It increases the chances of your website ranking on the SERPs. There are two prominent methods to implement structured data: JSON-LD vs. Microdata. What is Microdata? Microdata acts like a translator for search engines. It embeds special codes within your website's existing content. This way, search engines can grasp exactly what your content is about. This improves how they display your website in search results. Here is how Microdata works: Microdata is embedded directly within the HTML code. It uses HTML tag attributes like itemscope, itemtype, and itemprop to define the structured data. Microdata can be used to implement various types of schema markup. What is schema markup in SEO? It is a code that helps search engines understand the meaning of your website's content. Here is an example of implementing a breadcrumb list schema markup: html Copy code Home Category Example of implementing article schema using Microdata: How to Tie a Reef Knot by John Doe This article has been tweeted 1203 times and contains 78 user comments. Advantages of Microdata: Supported by all major search engines, including Google, Bing, and Yahoo. Integrates seamlessly with existing HTML code. Limitations of Microdata: Can become complex for intricate data structures. Inline data markup can bloat your HTML code. Troubleshooting errors within the HTML structure can... - Published: 2024-06-04 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/benefits-of-seo-content-writing/ Amidst the digital clamour, does your website struggle to shine? In today’s digital world, where competition for attention is fierce, SEO content writing services act as your hidden advantage. It’s all about crafting content that search engines love. But more importantly, content that resonates with your buyer persona. Infidigit believes in the power of high-quality, engaging content that truly informs and inspires your audience. Therefore, we don’t just churn out keyword-stuffed articles. We help you write content that not only climbs the search engine rankings but also builds trust and positions you as an authority in your field. Now, what is SEO content writing? It is a commitment to your long-term online success. It is about attracting the right people, establishing your brand, and achieving your goals in a crowded digital space. Want to know more about the advantages of SEO content writing? Allow us to guide you through its top 10 benefits below. Discover the 10 SEO Content Writing Benefits 1. Enhance Search Engine Rankings with SEO Content Search engine rankings are the cornerstone of organic traffic. This is because higher-ranked pages are more likely to attract user clicks to your website. Search engines rely on intricate algorithms to access the quality and relevance of content. They also evaluate elements like keyword usage, backlinks, meta tags, and user engagement. Once you strategically incorporate these SEO principles into your content writing, you will see a significant boost in your rankings. Effectively integrating SEO involves using relevant keywords naturally throughout your... - Published: 2024-06-04 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/benefits-of-content-writing-for-business/ Everyone is competing for visibility online, and well-written content has been one of the tested measures to achieve this goal. Hence, content writing has evolved into a pivotal business strategy that can significantly amplify a company's reach and revenue. According to Semrush's 2023 content marketing industry survey, more than half of the respondents reported that increasing their content output helped boost their rankings. Dynamic and persuasive content isn't just about filling up web pages—it's about crafting a narrative that aligns with the core objectives of a business and connects deeply with its target audience. As search engine algorithms and reader preferences evolve, the art of content writing becomes a crucial tool for businesses. It doesn’t just enhance visibility but can also be a step towards better brand building. This introductory guide explores how strategic content creation is not just beneficial but essential for businesses aiming to thrive in a digitally driven marketplace. Enhancing Business Performance Through Content Writing Effective content writing can boost business prospects, driving operational efficiencies and fostering sustainable growth. Delivering clear and compelling messages facilitates deeper connections with audiences, bolstering brand loyalty and increasing customer retention. Comprehensive Benefits of Content Writing Services for Businesses and Brands There are many benefits of content writing. But to keep it brief, we have narrowed it down to the following list for your consideration: Enhancing SEO with Strategic Content Everyone searches for everything on search engines like Google nowadays. This long-standing trend makes SEO-focused content writing essential for boosting online visibility... - Published: 2024-06-04 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/content-writing-for-beginners/ Have you always been the person your friends and family turn to for crafting the perfect words, whether it’s an email, a heartfelt letter, or a college assignment? Do you find joy in reading, diving deep into research, or playing with words? In today's digital age, content in all its forms—textual, visual, and even video—dominates industries and social media landscapes. This surge in content consumption means that skilled content writers are more crucial than ever. Indeed, 75% of large companies outsource their content writing tasks, recognizing the specialized skills this role requires. Moreover, success stories like Neil Patel, who skyrocketed KISSmetrics's traffic to 793,858 visitors a month by collaborating with skilled writers, are proof of the potential and benefits of content writing. So, if you believe you have the knack to creatively, and effectively articulate topics and ideas, here is a guide to content writing for beginners. Who is a Content Writer? A content writer is someone who specializes in creating engaging, relevant text for various digital platforms. This role encompasses a variety of tasks including researching, strategizing content to align with the target audience, optimizing for search engines, and sometimes managing social media interactions. Beyond mere writing, content writers must integrate their work with the broader marketing goals of their employers or clients. Each content piece should not only read well but also perform well, driving engagement and generating leads. What Does a Content Writer Do? A content writer creates various forms of content, such as articles, blog posts,... - Published: 2024-06-04 - Modified: 2024-06-04 - URL: https://www.infidigit.com/growth-genius/ecommerce-evolution-in-b2b-by-rubi-gupta/ https://youtu. be/jhhbvjN7cWY? feature=shared Listen on your Podcast app Summary Rubi Gupta, CMO of IndustryBuying, discusses the transformative potential of e-commerce in the B2B sector. With a focus on product assortment, she highlights the challenge of low-frequency purchases and the importance of having access to a wide range of products. Rubi shares insights from her diverse career, emphasizing the evolving role of a CMO in managing brand experience and driving revenue growth. She notes the difficulties of shifting traditional mindsets towards online purchasing, especially among older generations. Despite these challenges, she believes IndustryBuying's strong product portfolio and reliable service position it well to lead the B2B e-commerce transformation in India, leveraging lessons from her experiences in various industries. Key Take Aways Importance of Product Assortment: A wide and diverse product range is crucial in B2B e-commerce due to the varied and infrequent purchasing needs of industrial customers. Digital Transformation: The role of digital marketing is pivotal in shifting traditional businesses to adopt online purchasing and e-commerce platforms. Customer Experience Management: Ensuring a seamless and positive customer experience from the first interaction with the brand is essential for retention and growth. Integration with Tech Teams: Close collaboration with tech and product teams is necessary to align marketing insights with user experience and product development. Marketing as Growth Driver: The CMO's role extends beyond branding to directly influencing the company’s revenue and growth metrics. Addressing Traditional Mindsets: Overcoming resistance to change among older business generations requires targeted strategies to demonstrate the benefits of... - Published: 2024-05-17 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/healthcare-marketing-insights-by-jasrita-dhir/ https://youtu. be/CE0yo8N7dh8? feature=sharedListen on your Podcast app Summary In this podcast episode, Jasrita Dhir, Director of Marketing and Communications at Karkino Healthcare, shares her insights on healthcare marketing. She emphasizes the importance of marketing having a seat at the table and being the consumer's voice. Jasrita discusses the unique challenges of reaching diverse audiences in healthcare, utilizing digital platforms, and the critical role of organic search in building trust. She highlights the future relevance of healthcare marketing due to an aging population and the rise of non-communicable diseases. Jasrita also shares a notable success story from her time at Fortis, where a campaign significantly increased organ donation rates in India. Finally, she underscores the balance between profitability and ethical responsibility in healthcare marketing. Key Take Aways Here are eight key takeaways from Jasrita Dhir's insights on healthcare marketing, as featured on Infidigit:Patient-Centric Approach: Prioritize a patient-centric approach in marketing strategies, focusing on building trust and providing value to the patients. Data-Driven Decisions: Utilize data analytics to understand patient behaviors and preferences, enabling more targeted and effective marketing campaigns. Digital Transformation: Embrace digital transformation to improve patient engagement through online consultations, digital health records, and telemedicine. Content Marketing: Develop high-quality, informative content to educate patients, address their concerns, and promote preventive healthcare. SEO and Online Visibility: Invest in SEO to enhance online visibility, ensuring that potential patients can easily find your healthcare services through search engines. Social Media Engagement: Leverage social media platforms to engage with patients, share health tips, and... - Published: 2024-04-16 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/how-long-does-it-take-for-rank-after-301-redirect/ In a recent video by Ask Google Webmasters, John Mueller answered questions about 301 redirects. The question arose from a site owner asking, “How long does it take for a new URL to be ranked in the SERP after applying a 301 redirect? ” Here was the exact question: After a 301 redirect, how long does it take Google to start ranking the NEW URL instead of the old one? I did a redirect from A to B with 301, then Google indexed BOTH but instead of ranking the new one, Google is still ranking the old URL. John Mueller stated that their own Google SEO Team asked this question, but they could not help them with it. He, later on, explained how the whole canonicalization process works: Google Uses Many Factors For Canonicalization, Not Just 301 Redirects John Mueller was quick to point out that 301 redirects act like a signal for Google for canonicalization. But to rank and replace the new URL in the SERP, there are many other factors that it takes into consideration. Here are his exact words: At a general level, a 301 redirect is just a signal for canonicalization. You’re telling us you’d prefer to have the destination page indexed rather than the originating one. And that’s fine. However, we use lots of factors for canonicalization, not just redirects. In practice, what happens here is we spot the redirect, but we also look at the other factors. What are these other canonicalization factors? What... - Published: 2024-04-15 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/how-to-handle-duplicate-content-across-different-domains/ Google offers advice to website owners that have different websites for different locations In a recent English Google SEO office-hours session on YouTube, a user asked a question regarding duplicate content issues. He explained that the pages are not indexed since the same content was duplicated on different versions of websites for different locations. Here’s the question: We have a client that ran a franchisee business in France. And so they have multiple websites, one for each location they run the business. The thing is that every website has exact same content but location address and phone number. So the first two websites are performing very well in terms of positioning for some related search keywords. But every new location that has been added, based on the first two websites, they are not indexed at all. And despite asking the Search Console to index them, they are not indexed. So the reason being is for duplicate content. So what is your recommendation for that to solve this problem? ” Google’s John Mueller recommended two approaches that can be taken in order to resolve this issue: Create different landing pages for each location The first approach is to have only a single website and create specific landing pages for each location on the same domain. John Mueller says that one advantage of this approach would be that you have to optimize only one website for SEO instead of having to optimize different websites. It would also help in ranking the pages... - Published: 2024-04-15 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/server-location-seo/ Does the location of your server matter for SEO? Google explains whether the geographic location of a web server affects SEO in a new video from Ask Googlebot series on YouTube, published on February 23, 2022. Google’s John Mueller, the Search Advocate at Google, addressed the following question: “Does migrating a website’s hosting location to another country affect SEO? ” Here are the key highlights from the explanation by John Mueller: Website Crawling is slowed down According to Google, if you move your hosting from one location to another, the website crawling will initially be slowed down. John Mueller explains why this happens: “Anytime we recognize a hosting change we want to be sure that we don’t cause any problems. And so we tend to automatically slow down crawling as a precaution”. You will notice slow website crawling in the following scenarios: Server migrated to another country Moving to another hosting provider Over time, as Google understands the change, the website crawling should return to normal. Server location has an impact on your Page Speed As per John Mueller, due to the physics and computer networking, it may take longer to reach a server that is at a far away location. This can have an impact on Page Experience, which in turn can affect SEO rankings. Google provided some suggestions to combat this: “To be as close as possible to users some websites even use servers in many different locations. A content delivery network often does this. If you’re using... - Published: 2024-04-15 - Modified: 2025-12-11 - URL: https://www.infidigit.com/blog/google-update-googlebots-ip-addresses/ This is important news for those who use Reverse DNS lookup to verify Googlebot. Google has published a list of all IP addresses used by Googlebot to crawl and discover websites for Google Search. Where can I find the IP list? The list of Googlebot IP addresses has been released in two JSON files. JSON 1 – This list will help you identify Googlebot by matching the crawler’s IP address with the IP addresses in the JSON file. JSON 2 – For all other Google crawlers, you can compare the crawler’s IP address against the complete list of Google IP addresses in the JSON file. JSON can be a bit overwhelming for everyone to understand. Especially when it comes to the JSON files that include the subnet masks. If you’re having difficulties reading the IP address in the JSON file, we recommend calculating the IP ranges using this tool. Boost Your Rankings, Traffic & Conversions Power your SEO performance with strategies built for sustainable growth. Get Free Proposal Why do I need Googlebot IP Addresses? Crawlers scraping their website is something that no website owner appreciates. This could also lead to sensitive information being compromised. Crawlers with malicious intent can scrape your entire website and steal all of your data. You’re at a high risk of a data breach as a result of this. However, for SEO, you need to allow the Googlebot agent to crawl your website to reward your SEO efforts in Google Search. Having an entire list... - Published: 2024-04-15 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/google-image-thumbnails/ Google answers questions regarding images that appear for a Google search result and whether we have any control over them. Images shown in Organic Search results The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of these additions is Google showing images for organic results in Google Search. They look something like this: The SEO community has been trying to find information on how we can influence the images shown in search results. In a recent English Google SEO office-hours session help on January 21, 2022, Google’s John Mueller addressed this question. Do we have any control over images shown in search results? According to Google’s John Mueller, there is no way we can control the images shown in search results. The Google Search algorithms select the images as it believes that it is something that would benefit the users. “It’s really just we recognize these images are on these pages. And for whatever reason, our algorithms think that, for users, showing some images or the snippet images would help them to decide which of the results to click on. So from our side, it’s something like, yes, we are showing images and snippets. And I think, in the past, we didn’t do that so much. But it’s not based on anything specific that you can control”, said John Mueller – Webmaster Trends Analyst at Google. Is there any schema markup that can help in this? When asked whether there is any... - Published: 2024-04-15 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/stop-google-from-indexing-utm-urls/ Are your UTM Parameter URLs indexed by Google? Not sure what is the best solution going forward? Brace yourselves! Google’s John Mueller talks about the best ways to deal with URLs that include UTM parameters. Discussion regarding UTM Parameters On Twitter, a user expressed her concerns with Google Search Console (GSC) showing her a bunch of UTM parameter URLs being indexed by Google. She asked whether Google Analytics(GA) would still track the data if these URL parameters were blocked in robots. txt. This is the question: “I have a technical question for you. It seems as though GSC is indexing a bunch of UTM URLs. If we exclude these UTM tails from the robots. txt file, will we still be able to use their tracking data in GA? ” John Mueller affirmed that Google Analytics will be able to track the data. He further went on to emphasize the best way to deal with UTM Parameters. Here’s what he had to say: “Sure! GA is based on what users do, and users don’t check the robots. txt (usually :-)). However, you could probably also encourage search to index the preferred URLs by using the rel-canonical and having clean internal linking. ” Make Use of Canonical Tags Google’s John Mueller suggests using a rel=canonical tag on the pages with UTM parameters. For example, if your preferred URL is “website. com/seo” and your UTM parameter URL is “website. com/seo? utm_source=Google&utm_medium=CPC&utm_campaign=Generic&gclid=CjwKCAJwzOqKB”. The canonical tag on your page with UTM parameters would be as... - Published: 2024-04-15 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/does-google-index-hash-url/ John Mueller answers how URLs with hashtags are treated by Google A Twitter user recently asked John Mueller, Google’s Search Advocate, whether Google can read URLs with # (hashtags). He provided an example of hashtags used to point to different parts of the page. Here’s the question: “Hey @JohnMu does google sees a # in URL, which is mostly used to provide navigation for different part of page in “Table of Contents”, as a different URL & index it separately. For Eg: http://abc. com/this-blog http://abc. com/this-blog#heading3” John Mueller reaffirmed that the Googlebot will ignore everything after a # in a page URL. We usually ignore everything after a # when it comes to links and discovering URLs. — johnmu is not a chatbot yet (@JohnMu)February 11, 2022 Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Are URLs with # (hashes) bad for SEO? Page URLs with hashtags can be troublesome if not implemented properly. If you are using # to point to a section on the same page, this implementation is completely fine and won’t hurt your SEO. Google’s John Mueller answered a similar question previously: We don't index those separately, so if you're using them all for the same page, then that's totally fine — johnmu is not a chatbot yet... - Published: 2024-04-05 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/influencer-marketing-and-advertising-by-madhumita-phukan/ https://youtu. be/Br_V5xA9NG8? si=Eyfdyn-YT9Pv7bV7Listen on your Podcast app Summary The power of AI in marketing alongside influencer marketing and social media influence to craft highly effective advertising strategies. By integrating advanced AI technologies, businesses can enhance performance, boost efficiency, and achieve positive outcomes. However, navigating ethical concerns, biased data sets, and potential risks is crucial to maintain brand reputation and avoid product failures. Instances of AI-generated biases underscore the importance of responsible AI usage. Additionally, inaccurate AI responses to prompts and the spread of misinformation pose challenges. Thus, a comprehensive approach, including data-driven marketing initiatives and integrated storytelling, is essential to harness the full potential of AI while ensuring ethical standards and delivering impactful advertising campaigns. Key Take Aways Leverage AI in Marketing: Utilize advanced AI technologies to enhance marketing performance and efficiency. Integrate Influencer Marketing: Incorporate influencer marketing strategies to amplify brand reach and engagement. Harness Social Media Influence: Capitalize on social media influence to connect with target audiences and drive conversions. Craft Effective Advertising Strategies: Use AI, influencer marketing, and social media influence synergistically to create impactful advertising campaigns. Navigate Ethical Concerns: Be mindful of ethical considerations when employing AI technologies to avoid damaging brand reputation. Address Biased Data Sets: Ensure data used in AI models is diverse and unbiased to prevent skewed outcomes. Mitigate Risks: Stay vigilant against potential risks such as product failures and legal issues associated with AI-generated content. Embrace Responsible AI Usage: Emphasize responsible AI usage to mitigate biases, maintain transparency, and uphold ethical standards... - Published: 2024-04-04 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/digital-education-marketing-strategy-by-tara-kapoor/ https://youtu. be/eVe49BgSDto? si=T8mupcgEC5LV8g18Listen on your Podcast app Summary Tara Kapoor's pioneering approach to driving growth in the EdTech industry through her digital education marketing strategy. As head of marketing at Duolingo, Tara leverages technology to transform educational experiences, making them accessible and engaging for learners. With a background in media and a passion for storytelling, Tara emphasizes the importance of building strong networks and engaging influencers to amplify brand messages effectively. She highlights the significance of staying adaptable and continuously learning in a rapidly evolving landscape. Through innovative campaigns like the collaboration with the film "Dunkey," Tara demonstrates the power of aligning with cultural moments to resonate with target audiences, ultimately unlocking new opportunities for educational advancement. Key Take Aways Pioneering Approach: Tara Kapoor's innovative strategy drives growth in the EdTech industry by leveraging digital education marketing techniques. Technology Integration: Utilize technology to transform educational experiences, ensuring accessibility and engagement for learners. Storytelling: Incorporate storytelling into marketing efforts, drawing from Tara's background in media to create compelling narratives. Network Building: Emphasize the importance of building strong networks and engaging influencers to amplify brand messages effectively. Adaptability: Stay adaptable and continuously learn in a rapidly evolving landscape to remain relevant and competitive. Innovative Campaigns: Explore innovative campaigns like the collaboration with the film "Dunkey" to align with cultural moments and resonate with target audiences. Continuous Learning: Recognize the significance of ongoing learning and staying updated with industry trends to drive successful marketing strategies. Opportunity Identification: Unlock new opportunities for educational advancement... - Published: 2024-03-13 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/what-is-a-content-brief-and-how-to-create-it/ In the fast-paced digital world of marketing and content creation, an effective content brief can guide writers in crafting engaging and targeted content. This crucial document plays an essential role in aligning your marketing strategy with the goals of your business. Let's look into the nuances of content briefs specifically focused on SEO content briefs, as well as the art of creating efficient briefs. What is an SEO Content Brief? An SEO content brief is an outline of the primary elements, goals, and guidelines to create content that is optimized for the search engine. It acts as a guideline for writers, assisting them in understanding the audience they are targeting, the preferred keywords, and the primary goal of the material. SEO content briefs seek to achieve a balance between user engagement and search engine visibility, making them an essential part of any digital advertising strategy. Why Are Content Briefs Important? Content briefs are more than an administrative process during content creation. They form the basis of an effective marketing strategy through content. The following reasons state why content briefs are vital: Ensuring Alignment to Business Goals: A well-written content brief will ensure the content complies with the larger business goals. It defines the goal the content is aimed at, its target audience, and the desired results, resulting in an efficient and coherent content strategy. Achieving Consistency Across Platforms: Consistency is the key to building the brand's identity. Content briefs help maintain a consistent tone of style, design, and messaging across... - Published: 2024-03-07 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-a-headless-cms/ Envision a universe where content is not confined to just one site or format. Imagine an interconnected digital landscape that allows you to write a blog post, product description, or marketing message just once and seamlessly deliver it across your website, mobile app, smartwatch, and even voice assistants. The secret behind this is the headless CMS. However, what “headless CMS” really means and why it is becoming so popular in the digital sphere are questions that we should address. Lace up your boots, content creators and engineers, because this article is going to dive into the headless revolution. Contrary to traditional CMS, which operates like a vault, storing data without templates, a headless CMS is a content-focused storage system. It stores your content—be it texts, images, or videos—and delivers it to any platform of your choice, such as websites, mobile applications, or even smartwatches, using an API. Think of it as a content brain feeding information to any digital body. This freedom allows developers to build unique, omnichannel experiences and marketers to update content independently, all while enjoying scalability and security. However, it requires more technical knowledge and often comes with higher upfront costs compared to traditional CMS options. Headless vs. Traditional CMS: Key Differences Headless CMS: Decoupled: Separates content from presentation (websites, apps). API-driven: Delivers content via APIs, not through templates. Flexible: Uses content on any platform/device with API access. Scalable: Easily handles large volumes of content and traffic. Technical: Requires more developer expertise. Expensive: Often has higher upfront... - Published: 2024-03-06 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-march-2024-core-and-spam-update/ On March 5, 2024, Google announced a significantly impactful core update aimed at enhancing the quality of search results by prioritizing genuinely useful content over articles designed primarily to attract clicks. More complex than typical core updates, this update involves modifications to multiple core systems and introduces innovative signals and approaches to assess content helpfulness better. Unlike previous updates, this one doesn't rely on a single signal or system, marking a significant evolution in Google's content evaluation methods. Allow us to further break down the update to better understand the highlights. March Core Update 2024: What It is about? Purpose: The update aims to enhance the quality of search results by prioritizing genuinely useful content over clickbait. Complexity: This update is more intricate than typical core updates, involving changes to multiple systems. Innovation in Evaluation: Google has evolved its approach to assessing content helpfulness, utilizing a variety of innovative signals and methods rather than relying on a single signal or system. Rollout Duration: The update's rollout may take up to a month, with the potential for more noticeable fluctuations in rankings as the systems update and interact. Guidance for Creators: There's no need for immediate action for creators who focus on producing high-quality content for people. Those experiencing ranking drops should consult Google's content creation guide. Google’s New Spam Policies: Introduction of Policies: Google introduced new spam policies to combat practices that degrade the quality of search results. Key Areas: Expired Domain Abuse: This involves purchasing expired domains to leverage... - Published: 2024-03-06 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-local-content/ Local content in SEO is the process of gaining users/traffic through the creation and optimization of website content designed for a specific targeted geographic area or local audience. To simplify, local content is meant to engage users from a certain target geographic area or local audience. Difference Between Local SEO & National SEO Here, an industry's target audience is divided based on its target audience for local SEO & national SEO. Local SEO has a small or limited target audience as it targets a specific location or more than one location, for example: a target audience who is searching for a restaurant near me or “best restaurant in Mumbai. ”. But in the case of national SEO, a whole country serves as the target audience, performing activities based across the country. A user is searching for shoes online or shirts for men. Here are some tips to rank your website in local search results. 1. Include location/city keywords: Ensure that your keywords or target location/city are incorporated into your meta tags and content. By including these location-specific keywords, you signal to search engines that your business serves customers in that particular geographic area, which can improve visibility and ranking in search engine results. 2. Google My Business Listing: This is a free tool offered by Google that lists all business data, such as their address, phone number, website, hours of operation, and business category. They can also add photos, respond to customer reviews, and post updates or offers to engage... - Published: 2024-03-05 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/htaccess-file/ The . htaccess file is a powerful configuration tool for web servers running the Apache Web Server software. It plays a crucial role in website management and SEO, offering a wide range of functionalities, from redirects and custom error pages to security enhancements. Understanding how to use the . htaccess file effectively can significantly impact your site's performance and search engine ranking. What is a . htaccess File? The . htaccess file, short for "Hypertext Access," is a directory-level configuration file that allows for decentralized management of web server configurations. This file is used to alter the configuration of the Apache Web Server to enable/disable additional functionalities and features that the Apache Web Server software has to offer. Common Uses of . htaccess Files . htaccess files are versatile, with common uses including: Redirect URLs: Seamlessly guide visitors from outdated URLs to the current pages. Custom 404 Page: Improve user experience by creating a helpful 404 error page. Force HTTPS: Enhance security by redirecting users from HTTP to HTTPS. Access Control: Restrict or allow access to your site for specific IP addresses. How to Use a . htaccess File Using a . htaccess file involves creating or editing the file in a text editor and uploading it to your server's root directory or the specific directory you wish to configure. The changes are applied immediately upon saving, making it a powerful tool for rapid site adjustments. Reasons to Avoid Using . htaccess Despite its utility, there are scenarios where using... - Published: 2024-03-04 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/how-to-get-your-backlinks-indexed-quickly/ Backlink creation is a critical part of any SEO campaign. If you're a junior or manager-level SEO professional, you might wonder why getting your backlinks indexed is important. SEO professionals know how frustrating it can be when backlinks go unnoticed by search engines. Just as we want Google to display all our web pages in search results we also need search engines to acknowledge and include our backlinks in their index for significant SEO benefits. In this article, we'll discuss how to ensure your backlinks are indexed, as well as how to optimize them in detail. What is a Backlink in SEO? Backlinks serve as a vote of confidence, earned through link building from one website to another. They contribute to the credibility and trustworthiness of the linked website's content. Search engines, including Google, view backlinks as a significant ranking factor. The quality and relevance of these backlinks indicate to search engine crawlers that the content on the linked website is valuable and authoritative. Essentially, backlinks function as endorsements, signaling that the linked content is reliable and worthy of reference. What is an Indexed backlink? As you may already know about Backlinks, Link building, and more it's important to grasp how backlink indexing works and know more about its functionality. Search engines, like Google, employ automated programs called spiders to explore the internet in search of web pages. These pages are then added to their search database or index so that they can be found when someone searches for topics.... - Published: 2024-03-01 - Modified: 2024-03-01 - URL: https://www.infidigit.com/qna-videos/linking-strategy-dr-comparison/ https://youtu. be/OPM9nfxSmyg? feature=shared If the DR of my website is about 70 will it be wise for me to accept a link on my website for a website with lower DR than mine? Really nice question and this is something which is there as a challenge in the industry let's see if you were Google and you are ranking my website which had a DR of 70. right and I only created backlinks from website which are higher than 70. would you feel that I'm doing this backlinking organically or will you think that I'm building this backlinks inorganically you will be able to clearly understand that okay all the websites have the backlinks which are coming from, let's say domain Authority 10 domain Authority 20 domain Authority 30. suddenly this website only stands out and has only backlinks which are coming from domain Authority 70 Plus right wouldn't it be a signal to Google that this website is doing something wrong and trying to use some blackhead practices to drive organic rankings Google is intelligent enough and it can understand this much it can help us with answers also it's intelligent enough to understand this kind of practices right so that's where at least I recommend that you should have more of rankings links being built from across all the different kinds of domains while the domain Authority 60-70 and above they become very expensive if you don't have the budget don't build even those links focus at least... - Published: 2024-03-01 - Modified: 2024-03-01 - URL: https://www.infidigit.com/qna-videos/publishing-500-articles-at-once-effects/ https://youtu. be/B7Z-cqH0dRo? feature=shared What happens if we publish 500 articles at a time? Let's consider a situation where the content which you are writing this 500 units ideally the best situation is to post it as and when it is getting generated right so if 10 are generated I would say post those 10 on that particular day tomorrow Post 10 day after tomorrow post another 10 and that's how you come up to that right so that's the best way and that's looks also more organic for Google also that hey every day they're doing 5 or 10 articles so that's the best way to do it I'm not an advocate of putting 500 content together but at the same time let's say if there is no content available in that particular Niche because you spoke of a product which is a kind of some Innovation which has never been there so far right yeah so my question there specifically is if somebody is looking for an ironing board or an iron to iron their clothes my result should appear automatically because it is so useful unique and revolutionary completely high but yeah here definitely you're going to need support of multiple other channels to show that hey you are the expert now in that particular domain and it can't be built on the day one it's not in right you may have to take a lot of help of PR news Etc to first kind of promote that... - Published: 2024-03-01 - Modified: 2024-03-01 - URL: https://www.infidigit.com/qna-videos/off-page-submission-techniques/ https://youtu. be/C994lRhL2PQ? feature=shared Are Off-Page Submission Techniques Useful or Spam? There are some off-page submission techniques which we are still using like article submission business listing classified PDF and PPT submitting are the user comes under spamming so see this techniques check it out what happens over here is sometimes let's say you are working on a website or the niche or your domain is so small that there are no other people working on that particular domain and not aggressively optimizing it towards SEO in such cases even a link coming from a PPT is good enough to kind of give you a boost at the same other time you are in a competitive space let's say like fashion right trouser Assurance these are high Search keywords and over here in such kind of case you do links from ppts Etc that's not going to even do any impact on the rankings so that's where it depends on the kind of website that you have okay. - Published: 2024-03-01 - Modified: 2024-03-01 - URL: https://www.infidigit.com/qna-videos/seo-friendly-title-meta-description-product-bulk-guide/ https://youtu. be/POHEWhhEBOY? feature=shared If you want to create the SEO friendly title meta description and product for product in bulk say about 100 how can we do that? So you can use the tools which I spoke of that you can use. I understand what your question is that you want to create it in bulk you'll have to use the spreadsheet Alternatives which I provided you right those extensions which I gave you, you can use those. - Published: 2024-03-01 - Modified: 2026-05-28 - URL: https://www.infidigit.com/qna-videos/blog-length-and-seo-ranking/ https://youtu. be/RM4ir3Jk5Zg? feature=shared Is it true that my blogs need to be more than 1500 words to rank better? There is nothing like that you have to be just be better than your competition in terms of the EEAT score right if you are better than the competition with your EEAT score you'll break better there's no such mandate that you need to write 1500 keywords always. - Published: 2024-03-01 - Modified: 2026-05-28 - URL: https://www.infidigit.com/qna-videos/keyword-to-url-mapping-guide/ https://youtu. be/rLQfHm7MiAA? feature=shared How to do keyword to URL mapping since many other people are also asked that I'll just take it up so keyword to URL mapping what will you have to do is there is a keyword list which you will create based on your keyword research? So let's say you made a list of let's say thousands of keywords that hey these are my thousand keywords which I want to rank on Google right and now what you need to do is you need to also map the URLs besides it now let's say if you have keywords related to browsers let's say and you decided that hey browsers I have this particular URL then for sari saree I have this particular URL now you came up to it you got a keyword called sari which is a different spelling for the keyword saree sari let's say and you know that hey for this particular keyword what I need to do is the same URL which is there for saree has to also be targeted for the keyword sari so what you'll do is next to that particular keyword saree which is saree and s-a-r-i at both those places what you're going to do is you are going to keep that one single URL which is let's say www. your website. com/saree right similarly what you'll do is you'll keep on making up that entire list and you will map that hey these are all the URLs... - Published: 2024-02-29 - Modified: 2024-02-29 - URL: https://www.infidigit.com/qna-videos/google-penalties-for-content-from-chat-gpt/ https://youtu. be/VE3Ojv__6Ik? feature=shared Has Google pronounced any penalties for content which is directly picked up from chat GPT? See it is clearly saying that okay it is going to rank only the EEAT content the chat GPT content other stuff may not be considered now what is happening at least I'll just give you a little detail about the industry and I shared it in that example as well websites which were purely ranking only on chat GPT content I started seeing their rankings plummet even let's say if your website is reputed and you're getting let's say 1000 sessions organically without AI content now when you start generating AI content and try to be a little more aggressive around it that hey you say that I have 50 pages of content and I'll put another 50 pages of content via AI now this current 50 pages is helping you gain that thousand sessions right now right and what you're trying to do is you're trying to get some more AI content and you're feeling that okay with this new AI content I'll try to get another thousand now while you're being greedy that is also a possibility that Google understands that hey this particular content is something which is completely AI it's not adding any value there is it has no eeat score and because of which I feel that this particular website generates lots of AI content which is of no value so the overall value your website... - Published: 2024-02-29 - Modified: 2024-02-29 - URL: https://www.infidigit.com/qna-videos/benefits-of-categorizing-keywords/ https://youtu. be/BXuPdPTlbAs? feature=shared What is the benefit of categorizing the keywords why did we learn about categorizing keywords? So simply when you are publishing the reports let's say your client or your manager has asked that hey please help me understand what are the overall rankings of all the trousers or of all the bottom wears right so let's say your category manager in an e-commerce industry for the bottom where category is different for the top category is different so then individually they want to understand the rankings of them is my category improving or not they just don't want the overall keywords average ranking they want the rankings for the particular category in such cases categorizing those keywords and sharing the rankings average rankings for those particular categories would be important right even in case of insurance let's say if you have an financial institution which has Insurance loans credit cards savings account this kind of different categories within which there are again hundreds keywords while you're optimizing for one category you cannot lose the site of the other categories and that's where sometimes your when you're going deep diving onto a website your categorization of keywords becomes important the other categorization which we saw was in terms of head towards or tail right so even that is something which is crucial because even with your head towards or tail you can understand that okay while your head keywords are taking a lot of time to rank because... - Published: 2024-02-29 - Modified: 2024-02-29 - URL: https://www.infidigit.com/qna-videos/best-seo-website-development-options/ https://youtu. be/i1NxU3oGzgs? feature=shared What do you suggest for a developer to build a website with best SEO custom code WordPress Shopify or Wix? So if you are creating a Content website I would prefer WordPress if you are creating an e-commerce website I would say Shopify those are my favorite platforms now let's come to that question that would I suggest or not now let's say if you tell me that hey kaushal I don't know WordPress I don't know Shopify but I want to build a website and I am a rockstar engineer who can create a CMS in one day and customize it based on all the SEO needs in another two three hours then I would say go for custom code if you're such a rockstar engineer right for that matter even for the e-commerce website that hey I can build a platform and I can do it by myself in such a faster way then I would say do it because even with and you don't know WordPress or Shopify so in that case I would say custom code but in this day and age where over the years this platforms have already grown so well right WordPress has millions of website which is on WordPress Shopify has millions of website which is on Shopify why to reinvent the week right why not use the existing platforms and customize it and build on top of that way in most realistic situation you will see that the... - Published: 2024-02-28 - Modified: 2024-02-28 - URL: https://www.infidigit.com/qna-videos/rich-result-schema-implementation-timeline-serp-results/ https://youtu. be/nZ7hOop_SmQ? feature=shared Which is if we have implemented Rich result schema how much time can we see the results in serp? Okay so first thing is serp is one crucial element where you need to rank but at the same time you need to ensure that your website has proper page speed Etc so that comes up in some of the experiments which we have done we were able to rank it in three months and within this three months this is considering that the website had nothing and we made the website healthy with core web vitals we improved the overall SEO we implemented the schema and we were able to get it so three months is the usual time and then there are already optimized websites right the websites where we have been working over here for multiple years now for such websites the website is already ready for it we implement the schemas and within even three four days we start seeing that hey it is appearing in featured schema. - Published: 2024-02-28 - Modified: 2024-02-28 - URL: https://www.infidigit.com/qna-videos/core-web-vitals-parameters-focus/ https://youtu. be/bC6PeflsrdU? feature=shared What parameters should I focus on in the core web vitals? See core web vitals at least get the past thing that's important the other thing when you say that okay what should I focus on with core web vital I would say you should focus on becoming better than your competitor many of you would have heard that story of let's say in a jungle that there is this two friends who were there and friends or enemies whatever you want to say but at least two people who were there and they saw that hey there's a beer coming by and they had no alternative but to run from there the first person said that hey we will have to run faster than the bear the other person said that no I have to just run faster than you right it's similar when it comes to core web vitals to rank first Google has to rank one website at number one it can't say that hey I'm going to all the websites are poor at core web vital so I'm going to rank all the websit below 10 Google has to rank somebody at number one right so what you need to ensure is when you tell me that what should I focus on in terms of core web bitles I would say that your LCP score Etc should be much better and your page Load time should be much more efficient as compared to... - Published: 2024-02-28 - Modified: 2024-02-28 - URL: https://www.infidigit.com/qna-videos/tools-for-finding-eeat-score-website/ https://youtu. be/MlkvGogRzl4? feature=shared Many other people again asking for this question around EEAT score what are the tools for finding the EEAT score of a website? No reliable tool for this particular thing that hey this is my EEAT score something like that but reliable source I'm saying there are many small tools which will give you some scores out of it but nothing reliable see over the session also when I was speaking about it I spoke of multiple points right that hey are websites linking back to you are there good number of websites linking back to you, do you have your content which is regularly getting published even if you make a small checklist out of those particular points which I shared with you today even if you make that thing across those four points I spoke of let's say four points each so I spoke of 16 different points within those four slides right so even if you make a score off on a spreadsheet and tick mark each of the page with this 16 things you will have a good scoring mechanism at least and over the period what will happen is as in when you start understanding Google more and more your checklist itself will start becoming more and more extensive and you'll be able to rank it based on that that would be a better way to do it but yes whatever tools are there those are very small tools as of now... - Published: 2024-02-16 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-rolling-out-new-search-features-europe/ Google is set to introduce innovative search features across the European Economic Area (EEA), aiming to align with the European Union's Digital Markets Act (DMA). These features, including a carousel-style rich result for queries and dedicated 'aggregator units', are designed to enrich user searches with comprehensive and relevant information. The initiative not only aims to improve the visibility of ecosystem participants but also to foster a more competitive digital market in compliance with the DMA's objectives. Source: https://www. searchenginejournal. com/google-is-rolling-out-new-search-features-in-europe/508439/ The new carousel feature will display rich results for travel, local services, and shopping queries in a scrollable horizontal format, showcasing additional details such as prices, ratings, and images. To appear within the carousel, web pages must have the appropriate structured data markup. Google is also testing this feature for shopping queries in several European countries, including Germany, France, Czechia, and the UK. Moreover, Google is introducing 'aggregator units' that provide direct links to content from major aggregator websites alongside refinement chips that allow users to narrow down their search results. These features are designed to be implemented without additional effort from publishers. In addition to these enhancements, Google is experimenting with a new search feature for flight-related queries, aiming to streamline the process of finding flight details by displaying results from airline websites in a separate unit. These changes are exclusive to the EEA as part of Google's commitment to comply with the DMA, which seeks to regulate large technology companies and promote a fair digital market. Google invites... - Published: 2024-02-16 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/ai-influencer-digital-marketing-by-aman-joshi/ https://youtu. be/N63uEOX02n8? feature=sharedListen on your Podcast app Summary Aman Joshi from Shemaroo shares insights on revolutionizing digital branding in a Growth Genius podcast. Joshi delves into the dynamic world of digital branding, emphasizing the importance of storytelling and engaging content. He discusses Shemaroo's journey in adapting to digital platforms, highlighting the significance of understanding audience preferences and behavior. Joshi explores the role of technology and innovation in shaping modern branding strategies, stressing the need for agility and experimentation. Drawing from his experience, he provides practical advice for marketers aiming to enhance their digital branding efforts. The podcast offers valuable insights into leveraging digital platforms effectively to create impactful brand experiences and stay ahead in the competitive landscape. Key Take Aways Emphasis on Storytelling: Aman Joshi highlights the pivotal role of storytelling in digital branding, stressing its ability to engage audiences effectively. Understanding Audience Behavior: Shemaroo's success is attributed to its deep understanding of audience preferences and behavior, emphasizing the importance of tailored content. Importance of Agility: Joshi underscores the need for agility and experimentation in modern branding strategies, acknowledging the rapidly evolving digital landscape. Role of Technology: Technology and innovation play a significant role in shaping branding strategies, with Joshi advocating for their integration to stay competitive. Practical Advice: Joshi offers practical advice drawn from his experience, providing actionable insights for marketers looking to enhance their digital branding efforts. Leveraging Digital Platforms: The podcast highlights the effectiveness of leveraging digital platforms to create impactful brand experiences and maintain a competitive... - Published: 2024-02-02 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/boost-your-seo-strategy-with-brand-campaigns/ In today's digital landscape, the interplay between brand campaigns and search engine optimization (SEO) has become essential to successful online marketing strategies. As a brand, it is vital to capture the attention of its target audience and rank high on search engine results pages (SERPs). Understanding Brand Campaigns Brand campaigns are the strategic part of brand marketing to establish a strong brand identity and build a solid online presence. It helps to connect with customers at different levels. Brand campaigns include activities that collectively enhance the brand, shape public perception, and build brand loyalty. Campaigns are crafted from storytelling and visual design to engagement on social media platforms to leave a long-lasting image or impression in the minds of consumers. Understanding SEO Search Engine Optimization ( SEO) involves a series of strategies to improve the brand’s website visibility on search engines. Optimizing various elements of a website, such as content, keywords, and backlinks, can improve its organic search rankings. Ranking among the top results for relevant search queries helps get higher visibility, increase organic traffic, and, ultimately, more significant conversion opportunities. The Intersection of Brand Campaigns and SEO The relationship between brand campaigns and SEO is interlinked. Here's how brand campaigns can impact and enhance your SEO strategy: Building a Strong Online Presence Brand campaigns often focus on generating high-quality, relevant content that resonates with the target audience. Quality content aligns with one of the core principles of SEO—creating valuable content that addresses users' needs and queries. Search engines reward... - Published: 2024-01-22 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-insights-ethics-ai-influence-strategies-by-manimala-hazarika/ https://youtu. be/PP-UpPsURYY? feature=sharedListen on your Podcast app Summary Manimala Hazarika provides insightful perspectives on marketing dynamics in a Growth Genius podcast. Addressing ethics, she underscores the growing importance of ethical considerations in marketing practices. The discussion delves into the transformative role of AI, acknowledging its potential while urging responsible implementation. Hazarika explores the nuances of influence strategies, emphasizing authenticity and genuine connections. Drawing from her experience, she navigates the evolving marketing landscape, highlighting the need for adaptability and staying attuned to consumer sentiments. The podcast serves as a comprehensive exploration of the ethical dimensions, technological advancements, and strategic considerations in contemporary marketing, offering valuable insights for marketers aiming to navigate this dynamic terrain. Key Take Aways Ethical Considerations: Hazarika emphasizes the growing importance of ethical considerations in marketing practices, highlighting the need for marketers to prioritize ethical standards in their strategies. AI's Transformative Role: The discussion explores the transformative potential of AI in marketing. Hazarika acknowledges its power while urging responsible implementation, encouraging digital marketers to leverage AI ethically. Influence Strategies: Hazarika delves into the nuances of influence strategies, emphasizing the value of authenticity and genuine connections in building successful influencer marketing campaigns. Adaptability: Navigating the evolving marketing landscape, Hazarika underscores the need for adaptability. Digital marketers are advised to stay flexible and responsive to changes in consumer behavior and industry trends. Consumer Sentiments: Drawing from her experience, Hazarika highlights the importance of staying attuned to consumer sentiments. Understanding and responding to consumer preferences are crucial for effective marketing strategies.... - Published: 2024-01-11 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/technical-seo-tools/ There is no dearth of SEO tools out there, but how do we know which ones are essential for your needs and can deliver on their promise? Whether you are analyzing your own website to see how you can improve your rankings or whether you are trying to develop a link strategy by checking on what your competition is doing, these SEO tools can give you the clarity and input that you’re looking for. Narrowing down on the right SEO tools for your digital marketing needs can be confusing. So, here’s a list of the best tried-and-tested SEO tools for different purposes. They do not all need to be used as standalone tools. You can achieve the best results for your website by using more than one of these and seeing what works for you. 1. Screaming Frog Screaming Frog is a great SEO tool for analyzing your website’s performance and identifying technical tweaks that you can make to improve your search engine rankings. It can be used to crawl websites to find redirects, meta refreshes, or duplicate page issues that generally are labour-intensive. Some of these take years to identify and by the time they are identified, the damage is already done. After Google released indexing as one of the metrics for ranking, many sites make the mistake of indexing everything, thinking that it‘ll help. Screaming Frog shows you which pages shouldn’t be indexed so that it does not impact the relevance or visibility of the page, and is... - Published: 2024-01-01 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/ai-ecommerce-influencer-insights-by-anuja-mishra/ https://youtu. be/XQQUV94eqB4? feature=sharedListen on your Podcast app Summary Anuja Mishra, EVP, and CMO at Honasa Consumer shares profound insights in a Growth Genius podcast. She explores the evolving landscape of marketing, emphasizing the constant focus on consumer needs. Anuja discusses the impact of influencers, the role of organic search, and the significance of AI in marketing. Drawing from her experiences, she narrates growth stories, notably the successful launch of the Sting energy drink. Anuja offers valuable advice to aspiring professionals, encouraging simplicity, continuous learning, humility, and authenticity. The podcast provides a comprehensive exploration of e-commerce brand building, influencer marketing, and the transformative potential of AI in driving marketing success. Key Take Aways Consumer-Centric Marketing: Anuja Mishra highlights the evolving marketing landscape, emphasizing the paramount importance of a relentless focus on consumer needs. Influence of Influencers: Mishra delves into the impact of influencers, noting their role in establishing trust, relatability, and realism among Millennials and Gen Z. Organic Search Significance: The role of organic search is emphasized as a channel where consumers exhibit a ready-made intent, simplifying the process of brand engagement. AI's Transformative Role: Anuja underscores the transformative potential of AI in marketing, acknowledging its role in enhancing targeting, personalization, and content experimentation. Growth Story Narratives: The podcast shares growth stories, notably the successful launch of Sting energy drink, offering insights into effective brand-building strategies. Professional Advice: Anuja provides valuable advice to digital marketers, advocating simplicity, continuous learning, humility, and authenticity as key attributes for success. E-commerce Brand Building: The... - Published: 2023-12-24 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-a-web-browser/ The word browser in the current digital era has become synonymous with the idea of forming a connection between the internet and navigation for www (World Wide Web). But what is a browser precisely, and how does it function? Let's dive into the world of browsers and explore their significance in our everyday internet activities. What is a Web Browser? A web browser is a software application that helps users access and view websites on the internet. It serves as a bridge between the user and the huge world of online information. Popular web browsers include: Google Chrome, Mozilla Firefox Microsoft Edge Safari Opera Every web browser comes with its unique features and capabilities, but they all offer something in common: an interface for users to explore the internet most easily. Source - https://www. similarweb. com/browsers/ How does a Browser Work? A browser works by sending a request to the server where the website is hosted. The process consists of: You have to enter a URL or click on the link. The server responds by sending the requested web page back to the browser, which results in the viewing of that page on your screen. This entire process happens so quickly that it hardly takes a few seconds, allowing you to access and browse endless web pages seamlessly. To display web information, the browser uses a rendering system to interpret the data. A web page’s code like CSS, HTML, or JavaScript is translated into a virtual representation by the rendering... - Published: 2023-12-24 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/googles-helpful-content-update-overview/ In September 2023, Google rolled out a significant update to its search algorithm, termed the "Helpful Content Update. " This update aims to prioritize content that provides genuine value to users, ensuring that search results are more relevant and beneficial. What is Google’s Helpful Content Update? Helpful Content Update is a response to the increasing amount of low-quality content flooding the internet. By refining its algorithm, Google intends to reward content creators who prioritize user needs and provide in-depth, valuable information. Key Changes in the September 2023 Helpful Content Update AI Content is Okay Now Google used to prefer articles written by people. Now, they're okay with articles written with AI tools, as long as the content is helpful. Be Careful with Other People's Content Google now recommends being selective about incorporating others' articles on your website. If these articles do not align with your site's theme, it's better to avoid showing them in search results. Check Your Content the Right Way Google gave new tips on generating quality content. They're now emphasizing that making minor changes to articles just to appear new isn't helpful. Also, they discourage pretending to update content when no real changes have been made. Google's September 2023 Update: Rolling Out and Wrapping Up Date The update started on Sep 15, 2023. The update ended on Sep 28, 2023. Mechanics Behind Google's Helpful Content Update? Google's algorithm now uses advanced machine learning techniques to evaluate the depth, relevance, and user engagement of content. Websites that meet... - Published: 2023-12-23 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/project-magi/ Google has always been at the forefront of technological innovation, and Project Magi is its latest endeavour to redefine the search experience. This initiative aims to leverage artificial intelligence (AI) to make search more personalized, accurate, and conversational. While still in its early stages, Project Magi promises to bring a paradigm shift in how we interact with search engines. According to the Search Engine Journal, the new Google search engine is still in its early stages, with no timeline for when it will be released. But this new effort does “demonstrate Google’s ambitions to reimagine the search experience. ” What is Project Magi? Project Magi is Google's innovative initiative to overhaul its search engine using AI. The project aims to make search results more personalized and relevant to individual users. It also seeks to make the search experience more conversational, allowing users to interact with search results in a more natural way. Why Project Magi Matters The introduction of Project Magi is a strategic move by Google to counter the rise of conversational AI, like Microsoft's integration of OpenAI's large language models into its Bing search engine. Google, in light of the impressive advancements in AI adoption by competitors such as Microsoft, is grabbing the opportunity to innovate and evolve in the search market. It aims to redefine AI in search, ensuring a competitive edge and innovative user experiences. Features of Project Magi Personalization: AI will tailor search results to be more aligned with users' interests and needs. Conversational Interface:... - Published: 2023-12-23 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/html-image-tag/ Ensuring images appear appealing on a website is essential for user satisfaction and optimal website performance. The HTML image tag serves as a tool that aids website creators and SEO experts in achieving the desired appearance and behaviour of pictures. In this article, we'll look at the top 5 best ways to make images look their best on a website using the HTML image tag. This includes things like picking the right image format, making pictures smaller without losing quality, adding special instructions, and more. But first, let's get what the HTML Image tag is all about. What is HTML Image Tag? HTML tag is a fundamental element used to display graphics on a website. is used to embed any pictures or images into web page. Example for HTML Image Tag - Src refers to the source where the image file is located. It is the URL of that particular image. Alt means alternate text. It involves providing a brief description of the image. This is important because if there is a glitch or your website fails to load images, the alt text can still convey to the user what the image was about; basically it gives the user a reference about that image. It serves as a valuable accessibility feature and helps ensure a better user experience for everyone, including those with visual impairments. Additionally, you can use width and height to specify dimensions, title to provide a tooltip when hovering over the image, and border to add a... - Published: 2023-12-22 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/wordpress-seo-themes/ For website design and development, WordPress themes are an integral part of layouts. Being the most popular Content Management System (CMS), the platform offers themes and templates that are already designed and can be customized to suit the requirements of your website. WordPress themes play a crucial role in website design and development, given WordPress's status as the most popular Content Management System (CMS) in the digital realm. These themes come pre-designed and can be easily tailored to meet the specific needs of your website, saving both time and effort in the development process. To enhance a website's visibility and ranking on search engines, WordPress offers a diverse selection of SEO-friendly themes, as having a search engine optimized website is paramount in the digital age. However, the sheer abundance of options can be overwhelming. To assist you in making an informed choice, this article will delve into the top SEO-friendly WordPress themes, examining their advantages and disadvantages, ultimately guiding you towards the most suitable theme for your website's success. Types of WordPress SEO Themes When it comes to WordPress SEO themes, there are several types to choose from. Here is the list explaining which one may be worth your time. All-in-one SEO theme, which includes all the necessary features for optimizing your website for search engines. Minimalist SEO theme, which focuses on simplicity and speed, making it ideal for websites that prioritize user experience. E-commerce sites’ theme, with features such as product schema markup and integration with popular e-commerce platforms.... - Published: 2023-12-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/falcon-180b/ The UAE's Technology Innovation Institute (TII) has unveiled its most advanced large language model (LLM) to date: the Falcon 180B. Marking a significant stride in AI leadership, the UAE-based company has made this cutting-edge technology available in open-source, offering unparalleled opportunities for both commercial and research applications. What is Falcon 180B? The Falcon 180B is the latest LLM from TII, following its predecessors, the Falcon 40B and Falcon 7B. Representing a significant scale-up from the Falcon 40B, this model stands out for its innovative features like multi-query capability and enhanced scalability. Trained on a massive 3. 5 trillion tokens and utilising up to 4096 GPUs, Falcon 180B boasts an impressive 180 billion parameters. This training utilised Amazon SageMaker for approximately 7 million GPU hours, a feat that is 2. 5 times larger than Llama 2 and employed four times more computing power. For a deeper understanding of Falcon 180B's architecture and capabilities, refer to the official Hugging Face blog post. Source: - https://huggingface. co/blog/falcon How Good is Falcon 180B? Performance evaluations place Falcon 180B in a league close to OpenAI's Chat GPT4 and just ahead of Chat GPT3. 5. Regarding specific benchmarks, it surpasses Chat GPT3. 5 and Llama 2 in the MMLU evaluation. It matches Google's PaLM 2-Large in LAMBADA, Winogrande, ARC, HellaSwag, WebQuestions, PIQA, CB, RTE, WiC, WSC, BoolQ, COPA, and ReCoRD. Essentially, Falcon 180B's performance varies between Chat GPT4 and Chat GPT3. 5, depending on the benchmark used. Credit: - Hugging Face. The Hugging Face leaderboard currently... - Published: 2023-12-21 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/keyword-gap-analysis/ Do you want to get maximum visibility on SERP? If yes, then you know the building block for any page is Keywords. Keywords are essential to SEO since they address the transactional, navigational, or commercial, nature of a website or content. Keyword targeting is always a tedious job, and there are often gaps in your keyword strategy that need to be filled. To get the right keywords, you need to research, identify, and then target those keywords that can make all the difference in the success of your website. So here comes your rescue- Keyword Gap Analysis. By conducting a Semrush Keyword Gap analysis and comparing your own website to those of your competitors, you can identify gaps in your keyword strategy and take steps to close them. Read this blog to get all the answers related to Keyword What is a Keyword Gap? Keyword gap is the process of identifying the right keywords that your competitors are successfully ranking, that you are not. To rank on the top of your competitors, it’s important to identify Keyword gaps and close them. How to use Keyword Gap in Semrush? Step 1: On the left, click on Keyword Gap in Semrush. Step 2: Start by entering your domain and your competitors' domains into the tool (You can add up to 5 competitors). Select the path according to your need. Path Meaning : Root Domain - The Root Domain is the highest hierarchical level of a site. For example - https://www. infidigit. com/... - Published: 2023-12-21 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/aso-report/ In this day and age, app store optimization is as important as website ranking. One of the key components of app optimization is ASO reporting, Google Play Console and other tools. Google Play Console provides valuable insights into app performance. In this step-by-step guide, we will explore how to master the art of ASO reporting using these metrics. What is ASO Monthly Report? The ASO Monthly Report is monthly data for app developers and ASO Professionals looking to optimize their app's visibility on the Store Listing. Now the question is, what is Store Listing? To answer this imagine you have a super cool toy store on your mobile where you can find all sorts of fun and interesting games and apps to play with. The store listing in the Google Play Console is like the big sign outside your toy store that tells people what kind of toys you have inside. Tools that are required to make ASO Monthly Report: We will use Google Play Console and App Tweak, which gives a comprehensive overview of your app's performance, including key metrics such as installs, impressions, user engagement, ratings, and much more. What Should be the Agenda of the ASO Monthly Report? Installs and User Insights Keyword Ranking Reviews and Ratings App Health Insights Activity Tracker & Way Forward Installs and User Insights Store Listing Visitors Store Listing Visitors in ASO helps you count how many times people stop by and look at your app's window. This is really important because... - Published: 2023-12-20 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/howto-and-faq-rich-results-are-no-longer-visible/ As per the latest Google update, FAQ-rich results will essentially be phased out for most (but not all) websites, while the HowTo will be completely removed from search results on mobile devices. The rich results visibility of HowTo & FAQ has been pivotal for websites on both mobile and desktop devices. Google announced that it is discontinuing the visibility of HowTo & FAQ on mobile devices. However, it will continue to show on desktops. This change is aligned with optimizing the mobile search experience. It suggests more focus on “mobile bots” for crawling and enhancing all activities conducted on mobile phones. Google Rich Results Google Rich Results are the features that boost the appearance of webpage content and improve listings, which often drive more traffic. It can be in the form of carousels, with larger image displays like in recipe cards, listed in a sidebar, or with stars, reviews, or knowledge panels of a firm or person. Their primary goal is to provide relevant information to the users with the help of FAQs, HowTo and other snippets. These rich results broadly depend on structured data to function. It’s this data that allows specific parts of a snippet to qualify as a rich result. HowTo & FAQs rich results popped up for all categories and websites to provide instant/quick responses to the questions, but Google said they will now only be reserved for government and health websites. It's big news that Google is reducing the visibility of HowTo and FAQ rich... - Published: 2023-12-20 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/directories-for-seo/ If the internet is the biggest landscape, then web directories are signals. They assist users in fetching the content they seek on the Internet. These directories host collections of websites arranged into different categories and subcategories. They look like an online model of the Yellow Pages. Their importance has been swapped with the transformation of search engines. However, they can uplift your website's observability and amplify your search engine ranking. Understanding the Process of Getting Highlighted on Directories? This blog digs into the territories of web directories along with understanding the ways to get a spotlight on them. Let’s check into their significance, advantages, and techniques to assist you in securing your position among their reputable listings. 1. Keyword Research Fruitful SEO starts with a strong collective of keyword research. In advance of subjecting to web directories, it's necessary to pinpoint the keywords that are relevant to your niche. These keywords will emphasize your content and its intent. They provide a way for directory submissions. Consider targeting a mix of high search volume and long-tail keywords. They catch the attention of a diverse audience and increase your chances of being discovered and featured. 2. Good-Quality Content Compelling content is very important for this project. Incorporate perfect user intent, informative and engaging content. Make sure to highlight the right keywords and interests of your target audience. Top-quality content wins the immersion of directory editors. When your website reflects proficiency and importance, it becomes a prime seeker for directories. 3. Optimisation Web... - Published: 2023-12-19 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/quora-answers-collapsed-and-deleted/ Quora serves as a forum where individuals post questions and receive responses from fellow users. We, as SEO experts, leverage this platform for link building purposes for our clients/brands and also provide users with high-quality answers to relevant questions. Recently, we have been noticing that there are several answers which are getting deleted from Quora moderation or have collapsed. This article will explore the strategy of avoiding the collapse or deletion of Quora answers by refraining from adding links, and the advantages of this approach. Why is Quora important for Marketer and Content Creators? Every marketer or content creator should include answering Quora questions into their content marketing strategy. Currently, Quora has over 300+ million active users. With this number, you can figure out that Quora is a goldmine for every marketer and content creators. However, we've recently faced issues with our answers being deleted and collapsed on the platform. To address this, we conducted an experiment and found a solution. Let's delve deeper to understand the details. Problem we encountered with our Quora Answers 1. Understanding Deleted Quora Answers Deleted Quora Answers refer to responses or posts that were once published on the Q&A platform Quora but have been removed or deleted by either the author themselves, Quora moderators, or the platform's community for various reasons. Quora Answers are deleted based on a variety of signals: Community Flags and Moderation: Imagine Quora as a friendly community. Think of Quora as a cozy neighborhood. When a user flags an answer,... - Published: 2023-12-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/revamp-website-audit/ The term "website audit" is a familiar phrase among SEO professionals, and you've likely encountered it, even if you're new to the industry. You may be wondering what a website audit entails, especially if it's your first time performing one. It's natural for many questions to arise when you come across this term. This guide will delve into what a website audit involves and give you the knowledge to conduct one independently. A website audit is considered a fundamental aspect of giving your website a thorough hygiene examination to provide users with the best possible experience on your website. In this article, we will understand the overall procedure, benefits, and execution of the website audit for a revamped website in a step-by-step process. What is a Revamp Website Audit, and how is it different from a Website Audit? Revamping a website, which entails rebuilding, reconstructing, or refurbishing it, follows the same principles outlined earlier. The goal of a website revamp is to ensure the final product aligns with your initial vision. However, our focus shifts to the post-website redesign phase, where we aim to identify and rectify any shortcomings through a comprehensive SEO audit of the newly designed website. A website audit is a detailed analysis of the various factors affecting a site's visibility in search engine results. This standard procedure yields extensive insights into the site's overall performance, including traffic metrics and the performance of individual pages. The key distinction lies in the type of audit: a standard site... - Published: 2023-12-18 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/glances-impact-on-the-tech-industry-by-sakshi-chaddha/ https://youtu. be/YCJFXJBKe1I? feature=sharedListen on your Podcast app Summary Sakshi Chaddha discusses Glance's transformative impact on the tech industry, offering valuable insights. The conversation explores Glance's role in revolutionizing user experiences through innovative technologies like lock screens and short-form content. Chaddha emphasizes the significance of understanding user behavior and providing content in the moments that matter. Glance's success lies in creating a seamless, personalized, and visually appealing platform that captivates users. The interview delves into the challenges of keeping up with tech advancements and the importance of staying adaptable. Chaddha's insights highlight the dynamic nature of the tech industry and the critical role played by user-centric, innovative approaches in shaping its future. Key Take Aways Innovative Technologies: Understand the role of innovative technologies, such as lock screens and short-form content, in reshaping user experiences. User Behavior Understanding: Emphasize the significance of comprehending user behavior to tailor content delivery to the moments that matter most. Seamless Personalization: Recognize the importance of creating a seamless, personalized, and visually appealing platform to captivate users effectively. Adaptability is Key: Acknowledge the challenges of keeping up with rapid tech advancements and prioritize adaptability in marketing strategies. Tech-Driven Experiences: Leverage technology to deliver engaging and dynamic user experiences, contributing to the success of the platform. Moment-Centric Content: Focus on providing content that aligns with specific moments in a user's journey, enhancing overall engagement. Challenges of Tech Evolution: Understand the hurdles associated with the ever-evolving tech landscape and formulate strategies to overcome them. User-Centric Innovation: Recognize the critical... - Published: 2023-11-27 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/ecommerce-trends-challenges-strategies-by-ashima-aggarwal/ https://youtu. be/w3a0W1HtEr4? feature=sharedListen on your Podcast app Summary Ashima Aggarwal shares valuable insights into the world of e-commerce, discussing trends, challenges, and effective strategies. The conversation covers the dynamic landscape of e-commerce, emphasizing the need for businesses to stay abreast of emerging trends. Key topics include the impact of technology, changing consumer behavior, and the importance of a seamless user experience. Aggarwal delves into challenges such as market competition and the significance of robust marketing strategies. Strategies for e-commerce success are explored, including personalized marketing, data-driven decision-making, and the integration of technology for enhanced customer engagement. This interview provides a comprehensive overview for businesses navigating the evolving e-commerce realm, offering actionable insights to optimize their strategies. Key Take Aways Stay Informed: Keep abreast of emerging trends in the dynamic e-commerce landscape. Technology Impact: Understand the significant impact of technology on e-commerce, influencing consumer behavior and overall market dynamics. User Experience Matters: Emphasize the importance of a seamless and positive user experience for e-commerce success. Market Competition: Acknowledge and address challenges posed by market competition in the e-commerce industry. Robust Marketing Strategies: Develop and implement robust marketing strategies to overcome challenges and stand out in the competitive market. Personalized Marketing: Leverage personalized marketing approaches for effective customer engagement and retention. Data-Driven Decision-making: Harness the power of data for informed decision-making and strategy optimization. Technology Integration: Explore and integrate technology to enhance customer engagement and overall e-commerce strategies. Read Transcript Ashima Aggarwal:- Marketing cannot be unidimensional anymore right it has already I... - Published: 2023-11-14 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/pharma-marketing-strategies-by-reethika-nair https://youtu. be/zlttjO3mn4g? feature=sharedListen on your Podcast app Summary Reethika Nair explores essential pharmaceutical marketing strategies. Key points include adapting to the dynamic healthcare landscape, understanding the regulatory environment, and leveraging digital platforms for effective communication. Reethika emphasizes the significance of building trust with healthcare professionals and patients, fostering strong relationships, and maintaining ethical practices. The discussion delves into the role of data in pharmaceutical marketing, highlighting its potential for personalized healthcare solutions. Overall, the interview provides valuable insights for pharmaceutical marketers, emphasizing the importance of agility, trust, and ethical considerations in navigating the complex and evolving industry. Key Take Aways Adaptation to the Dynamic Healthcare Landscape: Recognize the ever-changing nature of the healthcare industry and be prepared to adapt marketing strategies accordingly. Understanding Regulatory Environment: Gain a thorough understanding of the regulatory environment to ensure compliance and ethical marketing practices within the pharmaceutical sector. Leveraging Digital Platforms: Utilize digital platforms effectively for communication, considering the increasing role of online channels in the healthcare domain. Building Trust: Prioritize building trust with both healthcare professionals and patients, emphasizing the importance of credibility in pharmaceutical marketing. Fostering Strong Relationships: Cultivate strong and lasting relationships within the industry, acknowledging the collaborative nature of healthcare marketing. Maintaining Ethical Practices: Uphold ethical standards in all marketing activities, recognizing the ethical considerations unique to the pharmaceutical sector. Role of Data: Acknowledge the pivotal role of data in pharmaceutical marketing, particularly its potential for facilitating personalized healthcare solutions. Emphasis on Agility: Emphasize agility in marketing strategies, understanding the... - Published: 2023-11-12 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/google-analytics-alternative/ Google Analytics (GA) is the most popular analytics tool used by millions of websites around the globe. However, it may not be the best option for every website or use case. Moreover, the steep learning curve involved, lack of qualitative analytics, and privacy issues may make the experience overwhelming for a business owner. As an online business owner, you may find GA incapable of fixing the issues that hurt your website's UX and conversion rates. But rest assured; there are many Google Analytics alternatives that offer the same features. In this article, we have researched and compiled for you a list of the 14 best alternatives for Google Analytics. Let’s dive in! Mixpanel Often used in conjunction with Google Analytics, Mixpanel is a product analytics tool that allows users to interact with their internet-based product. It is a sophisticated tool that provides utilities beyond traffic analytics and real-time data on trends and user behavior. Mixpanel is compatible with the web, mobile, and other smart devices. It provides a broad view of customer data to help make data-backed decisions and nudge your product in the right direction. It provides custom event tracking, A/B testing, intuitive segmenting, and user behavior insights. Benefits Traffic analysis and real-time tracking of data Compatible across devices Great to track in-app purchases and microtransactions Customizable dashboards Easy to use Detailed reports and data insights on user behavior. Pricing Limited free plan Two paid options starting at $20 monthly. Woopra Woopra is another analytics suite that focuses on... - Published: 2023-11-11 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/google-translate-content-ideas/ What Is Google Translate? Do you ever feel like you have exhausted your supply of quality content on Google and need a treasure trove of fresh content ideas to reinfuse your writing? What if we say you are yet to leverage a hidden strategy that might grant you an infinite supply of ideas for your blogs and social posts? Google Translate lets you explore industry blogs and content pieces across various languages to draw inspiration from. It is a multilingual translation tool by Google used to write documents and texts into any language of your choice. It comes as a website, a mobile app, or an API to help developers create applications and browser extensions. It can translate web pages, documents, paragraphs, sentences, and words in more than 120 languages, including English, for free. Does Google Translate-Generated Content Qualify as Duplicate Content? When Google’s Mueller was asked this question by someone wanting to convert the German content on their website to English, Mueller’s straightforward answer was “No. If it’s translated content, it’s not duplicate content. ” But if they used a translation tool like Google Translate to create German content from English content, it would be a different problem — it would become a quality issue. People Also Read: Evergreen Content How can I Use Google Translate? You can use Google Translate to translate content ideas, text, or web pages in a few simple steps: Begin by opening it on your browser. Copy or type in the text you want... - Published: 2023-11-10 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/bing-and-bard/ Bing and Bard Feature Timeline Google has been the undisputed emperor of ‘search-land’ for as long as anyone can remember. They have ruled with their clean and minimal interface and have cornered a large portion of the search-ad revenue. But even with the introduction of Featured Snippets / Rich Snippets, Universal Search and Knowledge Graph, ‘search’ has basically remained unchanged. Now, however, ‘conversational search’ is giving Google a run for its money. The launch, and wildfire success, of OpenAI’s ChatGPT, and Microsoft’s ‘New Bing’, forced Google to launch ‘Bard’. The past few months have seen Bing and Bard locked in a battle of one-upmanship. Let’s review how things have come to such a pass. February 7, 2023: The New Bing Microsoft upgraded its web search engine in a big way. The New Bing was launched and it incorporated OpenAI’s latest GPT version. The new AI-powered Bing can understand queries asked in natural language, and responds with accurate answers. It can also generate code, poems, stories, and anything else that the user may desire. The new Bing’s integration with MS Edge browser takes the concept of ‘personalized experience’ to a whole new level. No more typing keywords or phrases into a search box. Users can simply ask questions or make requests using natural language. For example, User: Who is the president of India? Bing: The president of India is Ram Nath Kovind. Bing could also generate jokes, parodies, or imitations based on the user's input. For example, User: Write me a... - Published: 2023-11-09 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/seo-in-2024/ The latest State of SEO Report is out with its many predictions and SEO trends for 2025. The report was released by Search Engine Journal (SEJ), where they scanned and scrutinized the research and POVs of experts to arrive at the trends that would hugely impact the SEO space in 2025. The report attempts to understand the challenges SEO experts faced previously and what shifts and evolutions are expected in 2025. If you want a robust SEO strategy in 2025 that will stay relevant in the coming years, you need to account for the challenges, trends, and expectations documented in the report. What SEO strategies will work in 2025? SEO strategies will continue to form the crux of digital marketing strategy in 2025. Most of the SEO fundamentals related to page speed, links, content, responsive design, etc. , will remain unchanged. With the rapid changes in technology and newer upgrades being launched each day, it becomes crucial to stay informed of what will and will not work for SEO in 2025. Good content A content strategy is considered great when it not only focuses on optimizing content for SEO and increasing the organic reach, but also focuses on producing quality content. The content that goes on your website sets up your brand narrative – it tells the story, vision, and idea behind your brand. When you publish good content on your website, you become the authoritative voice among the various stories told in the online world. Conversely, you can leverage... - Published: 2023-11-09 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/how-link-building-influence-seo-results/ Link building as an SEO tactic has been around for many years, which is a rare occasion for the Internet industry, where such longevity is uncommon. Ever since the first Google crawlers started analyzing citation rates for sites, SEO marketers began to artificially add up to the site quote count in hopes of getting higher SERP results from Google. Of course, since then, link building has evolved, and today, it is as different from back then as a tiger is from the first animal that crawled out of the water. Google’s rank evaluation mechanism has become just as sophisticated, and the penalties for abusing it are as strict as ever. One thing remains the same, though, and it’s the fact that your website’s place in Google’s SERP still depends on how many reputable sites cite you. It’s the tactics of obtaining such citations that have changed drastically. What do link-building trends say? Let’s take a look at a few trends that have formed recently and prove that link-building as an SEO tactic is here to stay for the foreseeable future. Well, first and foremost, even though PageRank results are hidden now, it is glaringly obvious that Google still uses the quality (and, to an extent, the quantity) of backlinks as a larger factor in its evaluation of where to place a web page in its search results. For example, according to Ahrefs, about 50% of top-rated sites use reciprocal links, a means to pass equity as old as time in... - Published: 2023-11-08 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/instagram-ads/ Instagram is one of the most popular social media platforms in the world, with over a billion active users. With Instagram ads, businesses can reach a highly engaged audience and promote their products or services. To get started with Instagram ads, you'll need to create an Instagram Business account and connect it to a Facebook page. Then, you can create an ad through Facebook Ads Manager and choose Instagram marketing as the placement for your ad. Here are the basic steps to create Instagram ads: Set your ad objective: You can choose from a variety of objectives, such as increasing brand awareness, driving traffic to your website, or generating leads. Define your target audience: You can target your ads based on factors such as age, gender, location, interests, and behaviors. Choose your ad format: Instagram offers several ad formats, including photo ads, video ads, carousel ads, and story ads. Design your ad: You'll need to create the visual components of your ad, such as the image or video, and write the ad copy. Set your budget and schedule: You can set a daily or lifetime budget for your ad, and choose the dates and times that your ad will run. Launch your ad: Once you've reviewed and approved your ad, you can launch it and start reaching your target audience on Instagram. It's important to track the performance of your Instagram advertising campaign and make adjustments as needed to optimize your results. You can use Facebook Ads Manager to monitor... - Published: 2023-11-07 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/brand-mention/ Robert Cialdini identified six principles of persuasion in his book “Influence: The Psychology of Persuasion”. These six principles included – Reciprocation, Scarcity, Authority, Consistency, Consensus, and Friendship. If you look closely, these principles are the right fit for marketing too. There is at least one principle at play in any piece of content you engage with. All these principles come together to reinforce the social proof we seek in the age of social networks like Facebook, Twitter, and Instagram. This social proof can be employed as an SEO technique we know as ‘brand mentions’. Brand mentions can be a robust strategy to skyrocket your visibility and SERP rankings on Google. This article takes a deep dive into what brand mention is and how to achieve brand mentions for your business or company. What is a Brand Mention? A brand mention is an 'implied link' or a 'citation' on another website that tells readers about your site without actually linking to it. What does this arrangement entail? This implied link informs people about the existence of such a website and why it may be worth a try to visit it. When aware, people manually search the website and visit it, adding to the organic traffic on the website. These mentions of a website in the form of a link are countable as a link in Google rankings. Brand mentions are also a part of the off-page SEO strategy for any website, as the Google algorithm considers brand mentions as one of... - Published: 2023-11-06 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/responsive-design/ For many people, the only way to browse the internet is through their handheld devices. They might be reading an article on a website on their iPads at home, switching to a mobile phone during traveling, and later on, marking the important bits on a tablet at the office desk. The jump from device to device, device to desktop, and desktop to a laptop is typical in day-to-day life. For websites, it becomes a challenge to serve the acrobatics required for multiple devices while providing the same level of user experience and intuitiveness. Design differentiation exists across mobile models, and in a few years' time, the demand for even greater website responsiveness would require additional inventions. A responsive website will be a top web design trend today and in the future. If a website is as readable on a laptop as on a smartphone or tablet, it is a responsive website. But what does it take for a website to be called a responsive website? Let's find out. What is Responsive Web Design? A simple answer to this question would be a website that allows browsing, usability, and readability across devices in response to the user's behavior and environment. A website needs to have a responsive web design to respond to the size of the device screen, and resize and rearrange itself, including the images and text, accordingly. The look and feel of the device needs to be the same across all devices, whichever you may use to view it.... - Published: 2023-11-06 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/ssl-certificate/ What is SSL? SSL, or Security Sockets Layer, is an encryption-based security protocol designed to ensure the privacy, authentication, and integrity of all Internet communications. It is the standard technology used to keep internet connections secure from criminals to protect any sensitive data that is being transferred between two systems. What is TLS and SSL? TLS, or Transport Layer Security, is an enhanced, more secure version of SSL. Its purpose is to enhance the privacy and data security of Internet communications. The Internet Engineering Task Force (IETF), an organization responsible for developing and promoting Internet standards, introduced the protocol in 1999. The latest version, TLS 1. 3, was released in 2018. Importance of SSL and TLS Initially, the transmission of data on the Web was in plaintext format, allowing anyone to read the message on intercepting. For instance, when a consumer purchased a product on a shopping website by entering their credit card number, the confidential information was available across the internet unconcealed. The need for SSL, therefore, became apparent to rectify this problem and protect user privacy. SSL encrypts the data exchanged between a user and the web server. Consequently, anyone trying to steal the data can see a jumbled mess of characters. This layer of security keeps the user’s credit card information safe, allowing only the shopping website to use it for executing the transaction. SSL also works to prevent specific cyber attacks. It does not let attackers create fake websites to trick users and steal data. TLS... - Published: 2023-11-05 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/cross-networking/ Google is the most preferred platform for any brand that wants to establish an online presence. The search giant processes 63,000 search queries per second. Google’s continuous innovation and accurate and lightning-fast search results make it an ideal platform for brands to target customers and boost their brand awareness. But you may miss critical opportunities by focusing only on Google and neglecting other search platforms. It is crucial to spread your advertising campaign to other networks to reach a greater potential audience. This is where cross-network advertising comes into play. What Is Cross-Network Advertising? Cross-network advertising refers to a marketing strategy where businesses promote themselves on several types of networks at once. Brands using cross-network advertising advertise their products or services on Google and target potential customers on other search engines and social media channels to increase leads and sales. Can Effective Cross-Network Marketing Increase Searches? Many marketers consider Google the beginning and end of online search. However, they fail to realize that people use several other platforms for searching. Advertising on these platforms can expose them to a larger audience and increase their revenue. One such platform is Bing, Google’s biggest competitor, having a 2. 87% search engine market share worldwide. People Also Read : Types of Digital Marketing Strategies Bing User Demographics Tapping into the Bing network allows you to target people using the search engine platform. The enhanced exposure to new customers ensures greater reach and the overall success of your brand. But gaining insight into Bing’s... - Published: 2023-11-05 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/infographic/ What is an infographic? An infographic is a cleverly crafted graphic that presents data or information in a visually appealing and simplified manner, making even complex concepts easy to comprehend. It is a graphical representation of information that utilizes charts, diagrams, illustrations, and other visual elements to communicate a message effectively. The term "infographic" is derived from two words: "information" and "graphics," indicating its primary function. For example, consider an infographic that presents data on the global distribution of endangered species. The infographic may include a map of the world, color-coded to show the concentration of endangered species in each region. It may feature charts/graphs depicting species decline over time, reasons for endangerment, and protective measures. The usage of visual elements makes it easier for viewers to understand the complex data presented in the infographic, and the concise presentation of information makes it easier for viewers to remember and share with others. Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions How would one go about designing an infographic? Infographics have become an incredibly popular way to communicate intricate as well as complex information in a visually appealing way. Whether you are trying to explain a complicated process, highlight important data points, or break down a large amount of... - Published: 2023-11-05 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/internet-marketing/ In today's digital age, the internet holds supreme power for businesses to reach their target audience and promote their products or services. Internet marketing refers to the practice of using the World Wide Web to target an audience solely on the basis of their location, age group, ethnicity, gender and shopping habits. The goal is to encourage them into buying a product or hire services they require. From email to social media marketing, there are numerous strategies that businesses can use to connect with potential customers, drive sales online and make them loyal customers. In this guide, we will provide a comprehensive overview of what Internet marketing is, along with its benefits, and the different types of digital marketing strategies that businesses can use to grow their online presence and increase their profits. Whether you're a small business owner or a marketing professional looking to expand your horizons, this guide will provide valuable insights and actionable tips to help you succeed in the world of Internet marketing. What Is Internet Marketing? The main intention of Internet marketing is to reach a target audience through various online channels and drive them to take a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter. By using a combination of different strategies, businesses can increase their online presence, build brand awareness, and ultimately boost sales and profits. Internet marketing has become increasingly important in today's digital age, as more and more people rely on the Internet... - Published: 2023-11-05 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/social-media-conversions/ What is a Social Media Conversion? Social media platforms are great marketing channels for customers to engage more and more with your content. It also attracts customers toward your brand, landing pages, or e-commerce shop. Social media conversion, however, is the number of viewers engaging with your content and performing a desired action. The desired action may be a click on a link in your social media post leading to your blog or website, a signup for an email campaign, or a purchase of a brand’s products or services. Marketers can take social media marketing to the next level and use it as a powerful tool for lead generation. However, to use social media platforms like Twitter, Facebook, etc. , you need to build a decent following and develop highly valuable content for your target audience. Generating leads using organic content requires a lot of time, patience, and testing. How to calculate conversions of social media? Social media conversion rate represents the proportion of your target audience on social media who successfully perform the desired action aligned with your business objectives, divided by your total audience. Social media conversion rate + (number of conversions/ total number of people in the audience)* 100 What is a good conversion rate for social media? When you have understood what is social media conversion, it is crucial to know what makes it a good rate. A social media conversion rate anywhere between 2-5% is considered a successful rate bringing a decent number of viewer... - Published: 2023-11-04 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-swot-analysis/ When it comes to Search Engine Optimization, a SWOT analysis is an efficient tool that lays a strong foundation for future progress. It is as relevant to your SEO strategy as it is to any other aspect of your business. So, whether you are looking forward to implementing your first SEO strategy or reviewing everything you have been doing, a SWOT SEO analysis can give you a clear roadmap for your SEO planning and overcome various challenges. In this article, we will discuss what exactly SWOT analysis is and how you can fine-tune your SEO strategy utilizing this tool. What is SWOT Analysis? SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses consist of factors that are internal to your business operations while opportunities and threats arise from external factors. Similarly, strengths and opportunities can help in achieving your goals whereas weaknesses and threats can create hindrances in their achievement. SEO is not a goal to achieve but rather a continuous process. While everyone is trying to reach the top through SEO and while search engines continuously change their algorithms, identifying new areas of focus is crucial to ensure online visibility. This is where SWOT Analysis in SEO helps. It allows you to identify areas where you are lagging and where you need to improve. By carrying out a SWOT SEO analysis periodically, you can get a clear picture of what things are working in your favor and which ones didn’t bring the desired results so that you... - Published: 2023-11-04 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/ux-seo-strategy/ Search Engine Optimization (SEO) has been synonymous with keywords. You cram and load a web page with related keywords, and you will find it among the top-ranked ones in Search Engine Results Pages (SERPs). However, things have changed drastically since then. Google and other search engines these days do not evaluate the rankings of web pages merely based on keywords. Instead, it tries to understand whether a web page is offering a rich user experience or not. In an organic search engine result, the user experience design or UX plays a very crucial role. Let’s understand the impact of UX on SEO in an elaborate manner. People Also Read: Why Website is Important For Business Can UX Affect How You Perform in Search? UX and SEO go hand-in-hand these days. Apart from trying to provide the most relevant content, search engines also look to offer a rich user experience to their users. This is done by interacting with them using web pages that provide a good user experience. Therefore, when you design your website, you must take care of certain signals that can enhance the user experience of visitors. The more user-friendly your website is, the higher your ranking will be on a search engine’s page. A professional SEO agency like ours can help you create an effective UX SEO strategy. Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store... - Published: 2023-11-04 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/visual-search/ Search engines have definitely transformed the way we seek information. Never before in human history was information available at a mouse click. All you need to do is type in a query and press a button for unlimited information on any subject. But search has evolved beyond text. A text-based query is not the only way to search pictures of objects that have piqued your curiosity. Voice search and visual search, too, are popular methods of searching online. The ever-evolving search technology also impacts how customers engage with businesses and make buying decisions. Here, in this article, we will discuss what visual search is and how websites can use it to their advantage through some best practices. What is Visual Search? Visual search allows users to search for information using images instead of typing a text or keyword. This option is especially useful when people don’t know how to describe what they are looking for using accurate words. Using screenshots, photographs, or Internet images and uploading them to search engines like Google Lens or Amazon StyleSnap, online shoppers can find the products they wish to buy. Visual search can also be used to find more information about any search query as well. But how does visual search work? Visual search uses artificial intelligence and works by combining computer vision and machine learning. When users take a photograph of something they are looking for, the software identifies the image and offers similar search results. How Does Visual Search Differ from Image... - Published: 2023-11-03 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/programmatic-seo/ What Is Programmatic SEO? A great SEO strategy helps rank your website on SERPs and enhance your brand presence. It is crucial for bringing in traffic and converting leads. 67% of all clicks go to the first five organic results. Programmatic SEO is an important SEO tool for brands to increase their online presence. Programmatic SEO refers to a tool that helps to build a large number of pages using a specialized program. The pages so created are based on the keywords you selected for the program to work on. An advantage of programmatic SEO is that it lets you create many different versions for a specific/target keyword with similar landing pages but based on a variation of the target keyword. For instance, TripAdvisor has a landing page for almost every user query related to travel. Programmatic SEO is the tool used to create such landing pages. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions The benefits of programmatic SEO Programmatic SEO is highly beneficial for a business that needs a huge amount of landing pages. Companies involved in real estate, travel, retail, e-commerce business, etc. , can benefit from Programmatic SEO tools. It helps bring massive loads of online traffic without you toiling... - Published: 2023-11-03 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/search-experience-optimization/ Before Google’s Panda, Penguin, and other algorithm updates arrived on the scene, Search Engine Optimization (SEO) was far from sophisticated. Most SEO strategies are geared towards grabbing higher rankings on search engine result pages (SERPs). They are aimed at optimizing websites for search engine robots instead of for users. No doubt, these strategies helped in gaining greater visibility on SERPs through website optimization, but User Experience (UX) was a secondary goal. For some websites, it was not a goal at all. With search engine algorithms constantly changing, SEO strategists have realized that apart from satisfying the criteria of the search engines, it is crucial to attract humans who could be potential customers, and provide them with an enhanced user experience. This is where Search Experience Optimization (SXO) comes into play. It combines the practices of SEO, Conversion Rate Optimization (CRO), and User Experience (UX) design to create websites that are optimized not only for search engines but for searchers too. In this article, we go in-depth into what is SXO, how you can include it in your digital marketing plan, and how you can measure its performance. Google—Where Search Experience Begins and Ends Over 8. 5 billion search requests are processed every day on Google. Not only this, the search giant makes up 85% market share of desktop searches and 96% of the mobile search market. The figures make it clear that Google is the leader in search, and you must take this data into account when carving out your... - Published: 2023-11-03 - Modified: 2025-06-20 - URL: https://www.infidigit.com/blog/sensory-marketing/ What Is Sensory Marketing? Sensory marketing is a strategy that uses the five senses to create a memorable experience for customers. The aim is to influence their buying decisions by building a positive emotional connection with the brand. How Sensory Marketing Works Sensory marketing develops content around the senses of sight, sound, touch, smell, and taste. It can elevate and intensify brand perception. The marketing technique is effective in capturing the attention of an audience and making your brand memorable. Sight: It allows customers to engage with visual elements like colors, logos, and store design, creating a lasting brand impression. Sound: It allows music, sounds, or voiceovers to influence customers' mood and their perception of a product’s value. Smell: It allows aromas to create a unique sensory experience, helping customers form positive associations with the brand. Taste: It allows customers to sample products, directly influencing their decision to make a purchase. Touch: It allows customers to feel products before buying, boosting their confidence in their purchasing choice. Some customers prefer appealing visuals, others are fond of listening to the audio, and some are attracted to smell or touch. Brands can plan marketing campaigns for products and services based on these sensory appeals. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Benefits of... - Published: 2023-11-02 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/paraphrasing-tools-in-seo/ With millions of pieces of content published daily, standing out in the crowd is crucial, and paraphrasing can play a key role in creating unique and valuable content for your audience. The internet is brimming with content, and search engines place a premium on high-quality content that is both original and closely aligned with the user's search intent. Using paraphrasing tools, you can create multiple variations of the same content, catering to different keywords and phrases and helping your website rank for various search terms. How to Use a Paraphrasing Tool? Using a paraphrasing tool is a straightforward process that can be done in a few simple steps. First, you must choose a reliable paraphrasing tool that accurately paraphrases the text. Once you have selected an application, copy and paste the text you want to paraphrase into the tool's input field. Adjust the settings to your preferences if the tool allows you to customize the level of paraphrasing. Then, to generate a new text version, click the para button. Following the creation of the new text, it is critical to manually edit and proofread it to ensure that it is unique and high-quality. Is Google willing to accept content that has been paraphrased? Google's algorithm does not penalize or prohibit the use of paraphrased content. However, ensuring the content is unique, relevant, and original is crucial. Paraphrasing can be an effective technique for creating original content, but it is essential to avoid producing content that is simply a reworded version... - Published: 2023-11-02 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/multichannel-marketing/ Putting all eggs in one basket when your target audience spends time on various digital platforms can largely hamper your brand awareness and sales. Hence, to ensure that your business is visible on multiple platforms, leveraging more than one channel is crucial to interact with more customers. This is where multichannel marketing comes into the picture. Keep reading to know what is multichannel marketing and how you can build a successful strategy for your brand. What is Multichannel Marketing? Many people mistakenly use the terms multichannel, omnichannel, and cross-channel interchangeably. While these three refer to similar marketing strategies as they leverage more than one channel, they are quite different from each other. The key difference is that multichannel marketing is brand and channel-centric, while omnichannel and cross-channel marketing is shopper-centric. So, what exactly is multichannel marketing? Let’s understand. Multichannel is a marketing approach that uses two or more mediums or channels to engage with customers. The channels can either be direct or indirect. Direct refers to channels through which a brand proactively interacts with customers. They can be catalogues, brick-or-mortar stores, or emails. Indirect channels, on the other hand, can include social media ads or website content, which is also known as inbound marketing. Multichannel marketing thus offers a wide choice of channels for the customers to make a purchase decision. Benefits of Multichannel Marketing? The following are the benefits of multichannel marketing: Increased interaction: More channels mean a higher number of touchpoints for potential customers. Multichannel marketing not only... - Published: 2023-11-02 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/omnichannel-marketing/ All business owners have these questions plaguing their minds: Where are my customers shopping? Do they prefer shopping online or in-store? Which social media platform or devices do they use? “How can I integrate these touchpoints to offer a seamless shopping experience to my customers? ” This is why omnichannel marketing is crucial. As customers engage with businesses through multiple channels, it can seem challenging to keep up with which touchpoints are important. With an omnichannel strategy, marketers can adapt to the ever-changing consumer behavior and offer a frictionless experience across several platforms. Find out how does omnichannel marketing work and how you can build a successful omnichannel experience for your brand. What Does Omnichannel Mean? Omnichannel is one of the most powerful tools to meet customer needs and preferences in a coherent manner. “Omni” means all, whereas “channel” refers to the ways customers interact or engage with a company. The interaction may happen by surfing the web, visiting physical stores, over emails, checking social media, SMS, and more. Thus, omnichannel refers to a customer engagement approach through which a business makes available its products, services, and support on various platforms such as brick-and-mortar stores, online stores, social media platforms, emails, and more. The following are the benefits of omnichannel marketing: Increased client satisfaction Clients are the core of omnichannel marketing, which provides customers with a coherent experience across multiple marketing channels and devices. Whether a customer wants to shop online or through a brick-or-mortar store, omnichannel marketing offers a... - Published: 2023-11-01 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/why-your-business-needs-seo/ If you want to rank your business within the top 3 to 5 results on a SERP, then there is no denying the importance of SEO. Why SEO is important for any business is evident from this: SEO can get you loyal, paying customers without you resorting to paid advertising. While paid advertising may grab attention, SEO is instrumental in keeping that attention on your business website and ensuring recurring visits from customers. What follows are 15 reasons why and ways in which SEO is important for your business and its growth. Rankings, Visibility, and Brand Awareness SEO helps rank your business higher on a SERP (Search Engine Results Page) by judicious use of keywords on your website. This makes your business more ‘visible’ to your potential customers. They come across your website at the very moment when they are searching for a product or service that your business offers. SEO leads to purposeful and mutually beneficial interaction between your business and potential customers. SEO either creates brand awareness or helps your potential customers recall your brand at the precise moment when they have very high commercial intent. i. e. , the intent to buy your product or service. Increased User Experience Customers prefer a product or service that adds value to their life in some way. It should make their life more comfortable, save them time, and otherwise solve whatever unique problem they may have. Your website will rank higher on a SERP when it is able to do... - Published: 2023-11-01 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/cross-channel-marketing/ What is Cross-Channel Marketing? Markets are no longer product-driven today. It is the consumers that have the power to determine the direction marketers take to interact with their target audience. A brand looking to create a personalized customer experience that strikes the right cord with its customers cannot afford to opt for a single-channel approach to marketing. Single-channel marketing might be suited for ideal situations, but in reality, a business might lose a large chunk of its customer base. To capture the attention of your audience, a cross-channel approach to marketing is needed as it gives you the interconnectedness needed to meet your audience wherever they are and however they need it. Cross-channel marketing refers to the method in which brands use multiple channels to connect and interact with their target audience. These channels work in tandem with each other and include all the touchpoints relevant to your target audience. Benefits of Cross-Channel Marketing Cross-channel marketing comes with many benefits, including: Integrating your marketing efforts across channels will help you identify touchpoints and create a clear marketing roadmap to convert leads and increase ROI. Marketing your brand across several channels helps to improve customer experience and loyalty, converting them into brand ambassadors. The increased brand trustworthiness has consumers coming back for your brand or service. Cross-channel marketing allows for better leveraging of data insights into the decision-making process. It allows a personalized approach to marketing which performs 202% better than generic ads or mailers. It provides better customer engagement and... - Published: 2023-11-01 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-content-writing-vs-content-writing/ Content writing and SEO content writing are the two most powerful ways of communication in today’s digital world. However, they are not the same. One of the significant differences between the two forms of content writing is the use of keywords. Regular content writing includes zero keyword research and has nothing to do with rankings. On the other hand, SEO content writing involves robust keyword research and strategy to ensure higher rankings on search engine results and discoverability by the readers. What Is Content Writing? Content writing has become an indispensable part of digital marketing. It helps businesses build strong relationships with their target customers, paving the way for enhanced customer loyalty. It involves the art of planning, creating, and publishing web content to share information about a product, service, or brand. Content writing can include writing articles and blog posts, emails, scripts for videos and podcasts, etc. , that are created simply to engage readers. It does not include keyword research and other SEO practices to enhance the content’s visibility on the internet. So, regular content writing may not ensure a content’s higher rankings on SERPs (Search Engine Results Pages) and reachability to the target readers. What Is SEO Content Writing? SEO (Search Engine Optimization) content writing involves a strategic plan of creating and optimizing content to rank it higher on search engines. It includes researching the relevant keywords to optimize the content that answers user queries. While regular content writing is focused on other goals and may not... - Published: 2023-10-27 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-strategies-business-fundamentals-by-rajiv-talreja https://youtu. be/EEHnMYGct6A? feature=sharedListen on your Podcast app Summary The content covers strategies that attract customers like magnets, enabling businesses to thrive in today's competitive landscape. Rajiv Talreja delves into key topics such as customer acquisition, building a loyal client base, and optimizing marketing efforts. He emphasizes the importance of aligning marketing with the core values of a business and developing a deep understanding of customer needs. The book highlights various marketing tactics, both online and offline, to create a holistic and magnetic approach to attracting and retaining customers. With practical insights and actionable advice, it equips entrepreneurs and marketers with the tools they need to succeed in the dynamic world of business. Key Take Aways Use strategies that attract customers like magnets in today's competitive business environment. Focus on customer acquisition as a crucial aspect of marketing. Prioritize building a loyal client base to foster long-term relationships and repeat business. Optimize marketing efforts by constantly refining and adapting your strategies. Align your marketing strategies with the core values of your business to create an authentic and appealing brand. Develop a deep understanding of customer needs and preferences to tailor your marketing approaches effectively. Embrace a combination of online and offline marketing tactics for a comprehensive and holistic customer engagement strategy. Leverage practical insights and actionable advice to equip yourself with the necessary tools to succeed in the ever-evolving world of digital marketing. Read Transcript Rajiv Talreja:- So I think the biggest quality of a successful business owner according to me... - Published: 2023-10-18 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/success-strategies-in-healthcare-marketing-by-siji-nair-kaul In this episode, we explore Women’s Health marketing with Siji Nair Kaul, Head of Marketing – Women’s Health at Bayer Healthcare. She’s joined by our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, for an enlightening conversation. https://youtu. be/4jAreh3SoeY? feature=sharedListen on your Podcast app Summary Siji Nair Kaul, a healthcare veteran heading Women's Health at Bayer Healthcare, discusses the evolving landscape of healthcare marketing in this interview. Key takeaways include the importance of creating awareness of women's health, addressing common misconceptions, and empowering women to seek help. In the direct-to-consumer (D2C) aspect of women's health, social media, and influencers play a significant role in reaching the audience. Integrated multi-channel marketing and content creation are essential, especially in the pharmaceutical industry, to engage with healthcare professionals and patients. Artificial intelligence (AI) is recognized as a disruptive force, with its potential to impact drug discovery and clinical trials positively. Siji emphasizes that health and wellness are fundamental, highlighting the importance of managing stress and the need for adaptability in a rapidly changing industry. Key Take Aways Create Awareness in Women's Health: Recognize the significance of raising awareness about women's health issues, including common misconceptions, to better support and educate your target audience. Empower Women to Seek Help: Encourage women to seek medical help when they encounter health issues, breaking the stigma associated with certain conditions and ensuring they prioritize their well-being. Utilize Social Media and Influencers: Leverage the power of social media and influencer marketing to effectively reach your audience in the direct-to-consumer (D2C) aspect of women's health. Implement Integrated Multi-Channel Marketing: In the pharmaceutical industry, recognize the importance of employing integrated multi-channel marketing strategies to engage both healthcare professionals and patients effectively. Content Creation is Essential: Content is... - Published: 2023-10-13 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/ott-marketing-evolution-by-divya-dixit Join us in this enlightening conversation where Divya Dixit, Business Growth and Strategy Advisor, shares her wealth of experience in the OTT Marketing landscape. https://youtu. be/gOBlCatX1TY? feature=sharedListen on your Podcast app Summary Divya Dixit's article discusses the dynamic evolution of OTT marketing and its pivotal role in brand building. It underscores the need to comprehend consumer behavior in the ever-changing landscape of Over-The-Top (OTT) platforms. The article emphasizes the importance of data-driven approaches and tailored content to drive brand growth in the OTT space. It explores innovative techniques for brand building and offers insights into staying competitive in the OTT marketing domain. Dixit's analysis serves as a valuable resource for marketers looking to harness the power of digital platforms, providing a comprehensive understanding of the strategies and tactics required to thrive in this dynamic marketing landscape. Key Take Aways OTT's Growing Significance: OTT platforms play a crucial role in today's marketing landscape, making it essential for digital marketers to understand their evolving dynamics. Consumer Behavior Understanding: To succeed, marketers must have a deep understanding of consumer behavior in the OTT space, allowing for more targeted strategies. Data-Driven Approach: Data is a valuable asset. Marketers should leverage data-driven approaches to tailor content and campaigns for better results. Content Tailoring: Customizing content to fit the preferences and behaviors of OTT platform users is essential for effective brand building. Brand Growth: The article emphasizes the role of OTT marketing in fostering brand growth, making it a powerful tool in a marketer's toolkit. Innovative Techniques: Explore innovative marketing techniques within the OTT domain, such as interactive content, personalized recommendations, and more. Competitive Edge: Staying competitive in the OTT... - Published: 2023-10-07 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/yoast-seo/ SEO is crucial to any online business today. It plays an essential role in your business growth and brand recognition. While there are many factors involved, there are tools available in the market that make an SEO expert's life easy. One of them is Yoast SEO. What is Yoast SEO? WordPress is globally recognised as a premium CMS tool, supporting numerous plugins and Yoast SEO is one of the most notable of them all. It is designed to improve your SERP rankings, offering free and premium versions. Users benefit from features like XML sitemap generation, internal link suggestions, meta title, and description customization, and readability scoring, all aimed at optimising on-page and technical elements of your website. What Yoast SEO does, and how does it help in SEO? As stated, Yoast SEO offers multiple features and recommendations to simplify the process, staying true to its motto “SEO for everyone”. Here are some ways it keeps that promise: SEO for your page and post Once the post is ready, the challenge is to rank it as well as the page on the SERP. Furthermore, optimization opportunities need to be identified before making it live. Yoast SEO tools provide detailed suggestions that help address these challenges in blog optimization. SEO is far from its reputation of mere keyword seeding. Yoast understands that and takes user experience in consideration when assessing a draft. Yoast SEO will help you optimize it properly. Keyword research forms the core of SEO, let alone blog posts. Once... - Published: 2023-10-04 - Modified: 2023-10-12 - URL: https://www.infidigit.com/qna-videos/building-strong-brand-in-competitive-industry/ https://youtu. be/XBnWsvlmnsg? feature=shared Question : How could you build a brand in the competitive industry which is already ranking in every SCRP where you want to rank what would be your first six months plan? Answer : If I had to create a plan first thing I'll go for the longest tale of keyword where the competition is the least now this are usually the keywords where the search volume is the least right maybe work on a keyword first in the first month which has a zero search volume nobody else is is targeting that keyword right take up that keyword and rank your website in the first month only okay you'll get the confidence that at least for this keyword my website is ranking at number one I'm happy right and in most cases if your website is good even today it must already be ranking for a long tale really long tale keyword which at least you'll get it from your search console now if that is happening and your search console you're getting some clicks you're already cleared that level of the first month. The next stage where you need to identify keywords with the least search volume so now let's take a search volume of 100 and there is a keyword so then try to target that keyword if you're not already ranking try to rank it in the first page or the top three positions so that would be the next step and that's... - Published: 2023-09-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/marketing-strategies/ In the ever-evolving landscape of business, a well-constructed marketing strategy is the compass that guides companies toward success. This comprehensive guide will navigate you through the intricacies of marketing strategy, providing insights, practical tips, and marketing strategies followed by some of the well known marketing leaders working in reputed brands. Before we start, lets first quickly understand what is Marketing Strategy. What is Marketing Strategies? At its essence, marketing strategy is the heart of any business's journey to success. It represents a meticulously designed plan that outlines how a company will promote, advertise, and sell its products or services to a targeted audience. A comprehensive marketing strategy involves a thorough analysis of the market, the identification of a target audience, competitive research, and the establishment of clear objectives and tactics. This multifaceted approach addresses fundamental questions such as the identification of customers, understanding their needs, and crafting strategies to meet those needs better than competitors. A marketing strategy functions as the rudder steering the ship, adapting to changing market dynamics and consumer preferences. Here are 14 Effective Marketing Strategies Used By Industry Leaders 1 - Content Marketing Content marketing involves creating valuable and relevant content to attract and engage your target audience. It includes blog posts, videos, infographics, and more. Consistency and quality are key for success. Here’s what Sarah (Founder of Tiny Marketing) has to say about why content marketing is important in today’s digital world https://youtu. be/k0JJktcmyKM? si=Rwlgh_dvSXditfbN&t=180 Also, here what Duane Sprague (Chief Marketing Officer at Shopper... - Published: 2023-09-21 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/dun-and-bradstreet-brand-building-strategies/ Join us as we sit down with Mr. Vipul Oberoi, the dynamic Director of Marketing, CSR & Learning Solutions at Dun & Bradstreet India. In this engaging conversation, our host, Mehul Ashar, Senior Vice President of Revenue at Infidigit, will explore various facets of Mr. Oberoi’s role and his remarkable journey at Dun & Bradstreet. https://youtu. be/Nu-bBA0ZRi8? feature=sharedListen on your Podcast app Summary Dun & Bradstreet, a leading provider of business information and insights, has implemented effective brand building strategies to enhance its market presence. By focusing on key elements such as brand positioning, messaging, and visual identity, the company has successfully established a strong brand image. They have also leveraged digital marketing channels to reach a wider audience and engage with customers. Dun & Bradstreet's brand building efforts have resulted in increased brand awareness, customer loyalty, and business growth. With a comprehensive approach that includes consistent messaging and a compelling visual identity, the company has successfully positioned itself as a trusted and reliable source of business information. Through their brand building initiatives, Dun & Bradstreet has solidified its position in the market and continues to thrive in the competitive business information industry. Key Take Aways Understand your target audience: Digital marketers should have a deep understanding of their target audience's needs, preferences, and pain points to create effective brand-building strategies. Consistency is key: Consistency in brand messaging, tone, and visual identity across all digital channels helps build brand recognition and trust among consumers. Leverage social media platforms: Social media platforms provide an opportunity for digital marketers to engage with their audience, build brand awareness, and drive traffic to their websites. Invest in content marketing: Creating valuable and relevant content helps establish a brand as an industry expert, attracts and retains customers, and improves search engine rankings. Optimize for search engines: Implementing search engine optimization... - Published: 2023-09-20 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/ai-powered-tools-for-social-media-marketing/ AI-powered tools have made an impact on every type of digital marketing. In content marketing, AI tools are used for content generation and optimization. In email marketing, they are used for automating the mail-sending process and for gathering insights, etc. In the same way, AI-powered tools have also risen to importance in social media marketing. Here in this post, we’re going to explore just how these types of tools can be used in SMM and what type of tasks they can help out with. What is Social Media Marketing (SMM)? Before we get started with discussing AI tools and everything, we should first clear up what social media marketing itself is. SMM is the type of digital marketing in which a brand, product, or service is marketed/promoted through social media platforms. For example, if a company makes a page on Facebook or Twitter (they’re calling it “X” nowadays) and markets its wares through posts, etc. , then this would come within the definition of SMM. That is basically the notebook definition of SMM. How AI-Powered Tools Play a Helpful Role in SMM? Let’s talk about some of the main things that are involved in a typical SMM campaign and how AI tools can help out in those. 1. Content creation Social media marketing – like every other type of digital marketing – is ultimately based on marketing via content. In other words, while the platforms used in this type of marketing are social media, the actual medium of marketing is... - Published: 2023-09-18 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos/seo-plan-of-action-for-new-venture https://youtu. be/whRrUKrItiw? feature=shared Question : What will be the ideal SEO plan of action for this new venture? Answer : But the first thing it will start with is keyword research, let's say you are doing this event so let's say there are keywords like events in Mumbai events, in Delhi, events in Bangalore, and multiple other towns wherever you are located and whatever locations you're coming that's the most basic thing then people may be searching, let's say maybe party areas in Delhi, party areas in Mumbai, something like that people could also be speaking. Let's say restaurants I don't know if you call restaurants but yeah so whatever your different categories of content or different categories of events that you're covering each one of them becomes a keyword bucket or a cohort of keywords right so location-based keywords, specific type event type based keywords so those cohorts will have to be first created now based on this you'll have to decide which all of these pages I actually have and which a lot of the pages I don't have so then you will get into that page creation process once your page creation is done. You'll start deciding how am I internally linking right so all our modules which you see if you go through this week's day one content and understand the flow of that entire thing which I have covered I've specifically kept it in a manner that okay for a new website when they're going... - Published: 2023-09-18 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos/pagerank-alexarank-in-seo https://youtu. be/D18HlCapuGs? si=a-Z1D0OZTVSG63i0 Question : Page rank and Alexa rank do they still matter in SEO? Answer : These are factors that were created based on Google's page rank. While they have lost, it's not a ranking signal it's just a measurement signal it gives some indication of how is your website being treated by an algorithm which is a copy, not an exact copy but a copy of what the Google algorithm is so it gives indication, but it should not be considered as a North Star metric. When I speak of the North Star metric it is that particular metric that is your final goal. Some people consider that you get my Alexa rank from here to here that's my goal now that's something that I'm saying you don't know that's not to be done. Your objective should be that get me this much revenue get me this many sessions get me this many leads those can be the North Star metric. But yes one of the subordinate metrics when you are in the initial stages of getting the website you're not getting too many sessions on your website let's say and you want to understand whether your website is going and becoming better or becoming worse at that point in time all these things all this smaller metrics would matter. - Published: 2023-09-18 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos/ga4-metrics-in-monthly-reports https://www. youtube. com/watch? v=Yc9dU9OCfaI Question : Unlocking GA4 Monthly Reporting Metrics? Answer : G4 I would say definitely the users or new users um now this actually depends from project to project what are your end objectives but on a generic level? I would more focus on the users, new users, and engagement rate so those are some of the things that I would focus on when it comes to G4. - Published: 2023-09-18 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos/impact-of-long-tail-keywords https://www. youtube. com/watch? v=cj78dCnaAaI Question : Impact of Long-Tail Keywords on Head Keyword Ranking? Answer : Okay good question will longtail keywords help you to rank the head keywords. Yes it can, see what happens is we spoke about uh the popularity of the website how it is able to handle the customer experiences all that stuff right. So when you start ranking for the longtail you're giving an indication that this website is doing good for the long tail now Google wants to experiment that okay can it handle. Let's say the Torso key or the middle tail keywords if you do well at that also then it will definitely help you with what you people are terming it as the head keywords that also it will help so yes the longtail keywords if you start ranking for the longtail keywords it increases your probability for ranking for the head keywords in the future. - Published: 2023-09-18 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos/seo-strategies-to-rank-website https://youtu. be/9MHb_Hcs3L4 - Published: 2023-09-11 - Modified: 2024-04-08 - URL: https://www.infidigit.com/qna-videos/ai-vs-human-written-content https://youtu. be/9JTjq_zDYs8? si=9BC2UBuFMMNZ2O_H Question : AI VS Human Written Content: Which is preferable by Search Engine? Answer : Manual is desirable but yes we took the Spy example just two questions back right yeah so you'll have to strategize it okay how are we going to create the content and based on that decide whether it's AI or human if there is low competition nobody's ranking and all the content which is ranking here you could experiment with AI content see how it ranks uh to make it a little easier but yeah if it doesn't rank manual is the best way where you can put intelligent comments export content within that curtain content which will help it right better. - Published: 2023-09-04 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/user-generated-content-with-duane-sprague https://youtu. be/r6Z9p_6fcDkListen on your Podcast app Summary User-generated content (UGC) has become a powerful tool for businesses to engage with their audience and drive growth. Duane Sprague, the Chief Marketing Officer at Shopper Approved, emphasizes the importance of user generated content in building trust and credibility. User generated content refers to any content created by consumers, such as reviews, testimonials, and social media posts. Sprague highlights that UGC allows brands to showcase real experiences and opinions, which resonates with potential customers. He also discusses the benefits of user generated content, including increased brand awareness, improved SEO, and higher conversion rates. Sprague advises businesses to encourage user-generated content by providing incentives, leveraging social media platforms, and actively engaging with customers. Overall, UGC is a valuable strategy for businesses to harness the power of their customers’ voices and drive growth. Key Take Aways Importance of User-Generated Content (UGC): UGC plays a crucial role in digital marketing as it helps build trust, authenticity, and engagement with the target audience. Leveraging Social Proof: UGC acts as social proof, showcasing real customers' experiences and opinions, which can significantly influence potential customers' purchasing decisions. Building a Community: Encouraging UGC helps in building a community around your brand, fostering a sense of belonging and loyalty among customers. Engaging with Customers: Digital marketers should actively engage with customers who create UGC, responding to their comments, thanking them, and showing appreciation for their contribution. Monitoring and Moderating UGC: It is essential to monitor and moderate UGC to ensure it... - Published: 2023-09-01 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-optimization-techniques-for-different-types-of-web-hosting/ SEO is a topic you can’t get away from if you’re putting out content online. The fact is, if you want to get the best results, your SEO needs to be on point. But did you know that your web hosting and your SEO can affect each other? Chances are you chose your web host ages ago and didn’t even think about it again. But if your traffic could do with a bit of a boost, it might be worth considering different SEO optimization techniques for different types of web hosting. To be clear, SEO is SEO. It won’t change vastly between different types of web hosting, but small, subtle things could make a more significant difference than you realize. Here’s what we recommend learning and doing. How Do SEO and Web Hosting Affect Each Other? Optimizing your website for SEO is essential. But if your web hosting is working against you, all your SEO efforts may be wasted. Web host factors that play a role in SEO include: Page loading speed: If your site doesn’t load within 3 seconds, your hard-done SEO won’t even matter because more than half of visitors will leave the page. Uptime: If your web host isn’t meeting the industry-standard 99. 9% uptime, your site could be offline when Google indexes, causing it to label your site as unreliable. Security: Google implements security standards, and if you don’t meet them, your website will be ranked lower despite having great on-page SEO. Server location: If your... - Published: 2023-09-01 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/generative-ai-in-india-and-japan In a groundbreaking development, Google has announced the introduction of its AI technology to enhance the search experience for users in India and Japan. This strategic move is set to revolutionize the way people search and discover information online, further cementing Google's commitment to delivering personalized and relevant results to users across the globe. The deployment of Generative AI in these Japan and India makes it a significant step forward in Google's ongoing efforts to make search more intuitive, efficient, and tailored to individual preferences. By harnessing the immense potential of artificial intelligence, Google aims to provide users in two dianamic markets with best search experience that is not only more efficient but also more relevant to their unique needs and interests. Key Highlights of this Generative AI reformation: One of the key highlights of this initiative is the ability of Generative AI to understand natural language queries and generate more context-aware and relevant search results. This means that users in India and Japan can now ask Google questions in a more conversational (humanised) manner and receive answers that are not just accurate but also personalized to their specific requirements. "We are excited to introduce Generative AI to users in India and Japan. This technology represents a significant leap forward in the world of search, allowing us to better understand user intent and provide more relevant information," said Hema Budaraja (Senior Director, Project Management Search), a spokesperson for Google. Generative AI also promises to enhance the overall search experience by... - Published: 2023-08-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/d2c-strategies-ai-modern-marketing-with-deepti-naithani/ https://youtu. be/LT7bUMoe1IM? feature=sharedListen on your Podcast app Summary Deepti Naithani, an expert in AI and modern marketing, discusses the importance of D2C (direct-to-consumer) strategies in a recent article. She emphasizes that D2C strategies are crucial for businesses to thrive in today's competitive market. Naithani highlights the role of AI in enhancing these strategies, enabling companies to personalize customer experiences and optimize marketing efforts. By leveraging AI technology, businesses can gather valuable insights, automate processes, and deliver targeted campaigns. Naithani also emphasizes the need for businesses to adapt and evolve their D2C strategies continuously. Overall, this article provides valuable insights into the significance of D2C strategies and how AI can revolutionize modern marketing. Key Take Aways Embrace AI: Artificial Intelligence (AI) can greatly enhance marketing strategies by providing valuable insights, automating processes, and personalizing customer experiences. Understand the D2C Model: Direct-to-consumer (D2C) strategies allow brands to connect directly with customers, bypassing traditional retail channels. Digital marketers should familiarize themselves with this model and its benefits. Focus on Customer Experience: Providing a seamless and personalized customer experience is crucial for success in the D2C space. Marketers should prioritize understanding customer needs and preferences to deliver exceptional experiences. Leverage Data Analytics: Data analytics plays a vital role in understanding customer behavior, identifying trends, and optimizing marketing campaigns. Digital marketers should utilize data analytics tools to gain actionable insights. Implement Omnichannel Marketing: An omnichannel approach ensures consistent messaging and seamless experiences across various channels, such as websites, social media, email, and mobile apps. Marketers... - Published: 2023-08-26 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/google-shares-views-on-content-generated-by-ai/ John Muller gave his one-liner statement on AI where he said: "By definition (I'm simplifying) if you're using AI to write your content, it's going to be rehashed from other sites. " He also states: You're starting from a bad place, IMO. Great content isn't automatically going to rank well, but making terrible content rank well is much more complicated. Beginning with this kind of an anchor pulling you down in an area where there's already a lot of reasonable, perhaps even significant, content out there is a recipe for failure. Here, Google emphasizes that any AI-generated content is not unique or new. It is just rephrased or reused content of some other websites as AI uses data that is already available on the web for improving its learning capacity. We, as SEO, already know that Google appreciates any content that focuses on satisfying user intent and uniqueness. In John’s statement on Reddit, he also says that focusing solely on technical details and scores won't give you any success if the content doesn't add any value proportion to users. Using AI to get help for content writing is appreciated, but letting AI write whole content without any human touches won't make great content. He points out that creating valuable and engaging content is essential for ranking well in search results. While having great content doesn't guarantee high rankings, trying to make poor content rank well is even more challenging. Below is a string of what John Muller posted entirely on... - Published: 2023-08-26 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/googles-recent-statement-on-text-to-html-ratio/ John Muller, in his recent statement on Reddit on text-to-HTML ratio, said, "It makes absolutely no sense at all for SEO," and you should "ignore any report that gives you a text:html ratio. " In his statement, we can see he clearly emphasizes that text-to-HTML ratio or proportion has never been a meaningful aspect of SEO, and focusing on it will never yield fruitful results. The text-to-HTML ratio refers to the proportion of text content compared to the HTML markup in a webpage. It's often viewed as an indicator of content quality or SEO performance. However, according to John Mueller, it's not a valid or meaningful metric. In a humorous way, John Muller states, “I will give you and your boss a very disappointed look from afar” if an SEO focuses on text-to-HTML ratio in their organization. ” This is not the first time John Muller has stated that the text-to-HTML ratio is useless or not a helping factor in SEO; he stated a year ago, “Code-to-text has never been an SEO factor,” in 2018. In simpler terms, John suggests that focusing on user experience, such as changing the font or text color, will have a more noticeable impact than fixating on these ratios. Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI... - Published: 2023-08-26 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/google-comes-up-with-a-new-ranking-alogrithm/ A new algorithm introduced by Google for improving ranking is called Term Weighted BERT (TW-BERT) which helps to rank better and it easily integrates with the current ranking algorithm. Currently, Google is not using this algorithm for ranking. A new algorithm is about helping to rank in a good position along with long-term queries & easy to integrate. There are many co-authors on TW-BERT research. Including Mark Najor who is a former Senior Director of Google Research Engineering & Distinguished Research Scientist at Google DeepMind. He has co-authored research and publications on a wide range of topics, including those related to rating systems. Marc Najork is listed in some research as a co-author. Neural Ranking Model Optimization for High-K Metrics - 2022 Dynamic Language Models for Endlessly Evolving Content – 2021 Rethinking Search: Transforming Dilettantes into Domain Experts – 2021 Neural Ranking Models Used for Feature Transformation – 2020 TF-Ranking Study to Rank with BERT – 2020 Matching Semantic Text in Long-Form Documents – 2019 TF-Ranking: A Scalable TensorFlow Library for Study-to-Rank – 2018 The Lambda-Loss Configuration for Ranking Metric Optimization – 2018 Study to Rank with Selection Bias in Personal Search – 2016 What is TW-BERT? TW-BERT is Google’s ranking algorithm will help in achieving better ranking. Assigns scores (called weights) to search queries (or expands the search query to be more specific) which is related to that particular query and documents. Basically, TW-BERT is helpful for the expansion of queries. Expanding the query means adding ad words or... - Published: 2023-08-21 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/content-silos/ Whenever you hear the word “silo” it will always remind you of the tall tower that is made to store food grains. If you are in the content marketing industry, you might have heard this term a lot and wondered how even a silo can be used in content marketing. In this blog article, we will explore different ways to implement Content silos and how to structure your content and improve your on-page experience with the help of content silos. What do you mean by content Silos? A content silo is a website structure that helps to collate or organize content within a structured format in accordance with keywords. In simple words, when you start a content silo structure, you are basically collating relevant content in different categories in a structured way. The idea of creating content silos is to give visitors, users, or robots a better, unique structure for the flow of information and to enhance the overall website’s performance and SEO by implementing keyword themes. A silo structure for content is more efficient for both users and search engines. This helps them easily find out about or navigate within the website with related topics and information. This will help to enhance efficiency and organize information or data according to relevant categories or keywords. How important is Content Silos in SEO? Content Silos in SEO are the most important because they guide users and robots to understand the overall content of your website. They wanted to know what it... - Published: 2023-08-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/import-xml-formula Data management is vital in the current fast-paced business landscape. Import XML function provides various hidden advantages that can streamline data processing, save time, and increase efficiency. There are several other tools similar to Screaming Frog which can provide the data like the Import XML function provides. But using such tools like screaming frog is more time-consuming & tedious. Screaming Frog is a more comprehensive tool that can analyze entire websites for various SEO-related aspects, such as broken links, duplicate content, missing meta tags, etc. While you can use Import XML functions to extract specific information from HTML files like Header Tag (H1), Meta Title & Description, and Keywords. In this blog, we'll introduce you to Import XML SEO Excel formulas that can help you save time & increase your productivity level which helps to streamline your SEO analysis. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions What is IMPORTXML Function? IMPORTXML is a function that we use in Google Sheets to extract data from websites using XPath query. IMPORTXML function can be used to extract data like meta title, meta description, keywords & H1 header tag. The IMPORTXML syntax is: =IMPORTXML(URL, xpath_query) Here, url refers to the URL of the website. xpath_query is the parameter that tells the function what data... - Published: 2023-08-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/too-many-redirects/ What is ERR_TOO_MANY_REDIRECTS? When browsing the web, encountering the 'ERR_TOO_MANY_REDIRECTS' message can be exasperating. This error typically occurs when a website gets stuck in an endless loop of redirections, leaving users unable to access the desired content. Let's explore its causes and possible solutions. ERR_TOO_MANY_REDIRECTS Error: What Is the Cause? The ERR_TOO_MANY_REDIRECT occurs when the browser can’t establish a connection between the initial page and the destination page in a redirect. In other words, this happens when a browser is stuck in a loop of redirects when trying to load your webpage. The main causes for these errors can be due to the following: Browser cache & cookies issues: If cookies are corrupted and the cache is outdated, a redirect loop may occur, resulting in the ERR_TOO_MANY_REDIRECTS error. Wrongly Configured Redirects: Too many redirect errors can occur if your new redirects get conflict with your current ones. Wrong HTTPS settings: This refers to a situation where the configuration of a website's HTTPS (secure) protocol is not properly set up. This may lead to a loop of redirects between HTTP and HTTPS versions of the same page. Issues with third-party services: The website may rely on third-party services such as analytics programs, plugins, or other external sources. These problems can cause a chain of redirects that makes the website inaccessible. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit... - Published: 2023-08-18 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/consumer-evoluation-and-insights-by-abhishek-gupta/ https://youtu. be/q1Nn2fA9zNQListen on your Podcast app Summary Consumer evolution is a dynamic process that constantly adapts to changing market trends and consumer behavior. Abhishek Gupta, an expert in the field, provides valuable insights into this phenomenon. He emphasizes the importance of understanding consumer preferences and expectations to stay ahead in the competitive market. Gupta highlights the significance of data analysis and consumer research in gaining insights into consumer behavior. By leveraging these insights, businesses can tailor their strategies and offerings to meet evolving consumer demands. Gupta also emphasizes the need for businesses to embrace digital transformation and leverage technology to enhance the consumer experience. Overall, this article provides valuable information on consumer evolution and the strategies businesses can adopt to stay relevant in the ever-changing market landscape. Key Take Aways Understand the evolving consumer behavior: Digital marketers need to stay updated with the changing consumer behavior and preferences to effectively target their audience. Embrace data-driven marketing: Utilize data analytics and insights to make informed decisions and optimize marketing strategies. Personalization is crucial: Tailor your marketing messages and experiences to individual consumers to enhance engagement and build stronger relationships. Mobile-first approach: With the increasing use of smartphones, digital marketers should prioritize mobile optimization and create mobile-friendly experiences. Leverage social media platforms: Social media plays a significant role in consumer behavior, so digital marketers should utilize these platforms to connect with their target audience and build brand awareness. Video content is king: Incorporate video content into your marketing strategy as it has... - Published: 2023-08-16 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/healthcare-marketing-strategies-by-vikas-chauhan/ https://youtu. be/PyjsMusZPU4Listen on your Podcast app Summary Discover effective healthcare marketing strategies with a focus on patient engagement and brand visibility. Vikas Chauhan, an expert in marketing strategy, highlights key approaches to enhance healthcare practices. Prioritizing digital platforms, content marketing, and social media, these strategies optimize online presence and engagement. By tailoring content to address patient needs and concerns, healthcare providers can establish credibility and trust. Chauhan emphasizes the significance of search engine optimization (SEO) to ensure high visibility in search results. Leveraging influencers and collaborations can further amplify the reach of healthcare services. These insights underscore the pivotal role of well-executed marketing strategies in fostering growth and connecting with the target audience in the healthcare sector. Key Take Aways Audience Segmentation:- Tailor your healthcare marketing efforts by segmenting your audience based on demographics, healthcare needs, and preferences for more personalized messaging. Content Relevance:- Create high-quality, informative, and relevant content that addresses the specific healthcare concerns of your target audience, positioning your brand as a trusted resource. SEO and Keywords:- Implement effective SEO strategies and use relevant keywords to ensure your healthcare content ranks well on search engines, driving organic traffic. Social Media Engagement:- Leverage social media platforms to connect with patients, share valuable healthcare information, and foster engagement through interactive posts and discussions. Data Privacy Compliance:- Adhere to healthcare data privacy regulations, such as HIPAA, when collecting, using, and sharing patient-related data for marketing purposes. Educational Webinars:- Host webinars or live sessions to educate your audience about various healthcare... - Published: 2023-08-13 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/wix-seo/ Is Wix Good for SEO? Ranking on top of the search engines ranking is possible with Search Engine Optimization or SEO. This is possible if a proper SEO strategy has been in place. The more you optimize your strategy, the better search engines will index your website. One such method would be to use a free website builder like Wix. Wix has almost every feature required to create a website and manage your SEO campaign. It is an excellent tool, especially for small website owners who prefer ease over having complete control of their websites. As a free tool, is Wix good for SEO? Here’s what Google’s senior search analyst, John Mueller had to say: “Wix is fine for SEO. A few years back, it was pretty bad in terms of SEO, but they’ve made fantastic progress and are now a fine platform for businesses. The reputation from back then lingers on, but don’t be swayed by it. What they’ve done in recent years is really good stuff, including making it trivial to have a really fast site (as you see in the Lighthouse scores — admittedly, speed is only a tiny part of SEO). ” Pros and Cons of Wix SEO Here is the list of advantages of using the Wix platform: Optimization of site infrastructure: Wix can help with the basic SEO setup and provides a solid foundation to your SEO strategy. It includes building customizable URLs and service-side rendering. Wix also builds and maintains your XML sitemap... - Published: 2023-08-12 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/vertical-search/ What is Vertical Search? A vertical search refers to a topical search performed on a specific part of the Internet instead of the entire world wide web. The primary objective of the search engine is to search specific content, including media type and delivering results pertaining to media type. It differs from horizontal search, which is more generic and focuses on a vast range of media subjects and media topics. Examples of vertical search engines include: Kayak and Skyscanner for travel-related search HomeAway and Airbnb for vacation rental searches Healthline and WebMD for medical-related search Glassdoor and Indeed for employment searches A vertical search engine relies on a focused crawler for indexing relevant web pages to a pre-defined subject or set of topics. The speed and efficiency of the search process just enhances the user experience. The other advantages of vertical search are as follows: Improved information due to narrowed scope More targeted search results to help users attain vertical expertise Faster and more efficient Carefully designed to ease out a specific workflow or task Since vertical search focuses on a specific content type or industry, it is also known as “Specialty” or “Topical” search. Examples of vertical searches incorporated into Google Though Google is a search engine, it features many vertical search tools including Google Images Google Maps Google News Google Videos Google Books Google Flights Google Finance The tools filter search differently based on user requirements and are restricted to a specific category. Importance of Vertical Search The... - Published: 2023-08-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-for-travel-agency/ Why Do Travel Companies Require Travel SEO? Most of us begin our travel planning on search engines. These search engines direct travelers toward travel websites. A vast majority of these would-be travelers – as much as 95% – only travel to websites that rank within the top 3 to 5 on the first SERP. It is now no longer a matter of debate that your travel business will lose customers if it doesn’t rank within the top 5 on the first SERP. Hardly anybody visits the second page. There is very little incentive to do that. To increase your sales, you need to drive organic traffic to your website. Relevant organic traffic that is ready to spend money on your website. For this, you need a robust long-term SEO (Search Engine Optimization) strategy to ensure that your travel website ranks highly on the first SERP. SEO can do a world of good for your travel website and business. It can improve your rankings in SERPs for relevant user queries; boost brand awareness; drive organic search traffic to your travel website; increase your leads from search engines cost-effectively; help you stay ahead of your competitors; increase your sales; boost ROI Travel SEO Tips Research Your Keywords Which words are your potential clients most likely to search for? Research on this can help you rank your website higher. Website visibility and traffic can be boosted by adding relevant keywords. For example, any search for ‘Europe travel packages’ will include your website on... - Published: 2023-08-11 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/topical-authority/ What Is Topical Authority? While there isn’t a definitive definition of topical authority in Webster’s Dictionary, the SEO community views it as a measure of your site’s expertise on a particular subject. It aims at making a website the go-to resource for one or more topics. Building topical authority involves developing more high-quality, informative articles to make people trust your website. It is a significant parameter as it reflects how well you understand your audience and their requirements on the Internet. A strong topical authority website helps you rank higher on Google compared to a weaker topical authority website. Importance of Topical Authority in SEO Topical authority leads to better search engine rankings. It also leads to more website clicks. When you rank higher on SERPs for many keywords, you are more visible to users, who will click on your website when your content meets their search intent. Another reason topical authority is essential for SEO is that it can result in natural link-building. When you publish a lot of content about a specific topic, it allows for more relevant internal links, which allows Google and users to find your content more easily, thereby giving you more natural backlinks. Why Should Content Producers Be Concerned? Topical authority should be a priority to improve your SEO and search engine rankings. As a result, content creators must incorporate the process in their content creation and marketing plan. Content producers must create more informative and comprehensive articles for search engines and readers to... - Published: 2023-08-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/outbound-marketing/ What is outbound marketing? One of the top ways to generate leads is to implement outbound marketing, as it can help fill the top of the sales funnel. Unlike inbound marketing, which is steadily gaining popularity as a strategy to pull customers in, outbound adopts a proactive approach to reach out to prospects. It’s a strategy to push your brand messaging outward to attract potential customers to your brand. It involves marketing efforts using mass media tools like paid ads, TV commercials, trade shows, direct emails, etc. , to directly reach out to customers without waiting for leads. It is how most businesses begin interacting with customers traditionally. Examples of outbound marketing If you have understood what is outbound marketing, you must realize that outbound marketing is a powerful tool to create brand awareness and proactively build a market for your business. 62% of marketers found outbound marketing highly effective for their business. Outbound marketing is a unidirectional marketing strategy, but if done the right way, it can build long-standing customer relationships through engagement, targeted interactions, and building visibility before the right audience at the right time. Some examples of outbound marketing include: Radio Ads TV ads Cold calling Warm calling Cold emailing Press releases Trade shows Seminars Email spams Media buys Outbound marketing strategies Cold emails Have you ever received an email from a complete stranger about how their services/products can benefit you? This is called cold emailing. A cold email is an unsolicited email sent to someone with... - Published: 2023-08-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/pinterest-seo/ What is Pinterest SEO? Pinterest is a social media platform cum search engine where millions of users explore ideas, recipes, products, etc. , and pin them on their personal boards. As a marketer, you can take advantage of this platform by using Pinterest SEO to improve visibility, increase brand awareness, and bring traffic to your website. Pinterest is also a great digital marketing tool. It is a leading source of revenue for many e-commerce companies. Being a social media search engine, Pinterest also can be optimized. This is where Pinterest SEO comes in. With Pinterest SEO you can optimize your profile and website to generate more organic traffic. 72% of Pinterest users say they take inspiration from Pinterest to shop, and 70% discover new products on the platform. The surveyed people agreed that Pinterest influenced their buying decisions, what brands they chose, and how much they spent. How does Pinterest SEO work? The algorithm uses four factors in combination to determine the relevance of pins. You can build and improve your Pinterest SEO strategy by considering each of these factors: Domain quality ranks your website for its perceived quality based on the number of popular pins linked to it. Pin quality is based on its engagement and popularity of a pin. Pinner quality looks at the engagement and activity your Pinterest account enjoys. Topic relevance matches the keywords in your pin title or description with the search intent. For example, if someone searches for ‘leather bags’ the most popular and... - Published: 2023-08-10 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/ai-seo-content/ Brand visibility on search engines is top priority for businesses expanding their digital footprint to reach billions of users at once. To achieve organic reach and top ranking on search engines like Google and Bing, search engine optimization (SEO) is vital. An in-depth SEO strategy using targeted keywords and AI-informed content can be the panacea for all your optimization woes. With AI SEO content capabilities in powerful SEO tools today, you can leverage AI capabilities to design and customize your SEO strategy to stay ahead of your competition and build a loyal customer base. It is obvious that your SEO consultants or in-house marketing team will come across challenges in executing even the perfect SEO strategy. Here are 8 useful steps to outrank your competitors using targeted SEO and AI-informed content. Start by conducting targeted keyword research and SEO Until your website content and optimization are based on relevant keyword research, the website won’t attract organic traffic or attain visibility on search engines. It is as good as useless. There’s a proven methodology for conducting targeted research. You can boost your SEO using AI-generated content by understanding AI and the impact it has on search engines. As content generation takes center stage with generative AI tools like ChatGPT and competition gets fiercer, the need for using AI as a powerful content and SEO tool is even greater. But first, let’s understand how targeted SEO works and the best practices for attaining higher rankings. What Is Targeted SEO? Targeted SEO makes... - Published: 2023-08-09 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-scholar/ How Does Google Scholar Work? Google Scholar is a search engine cum repository of journals, publications, research papers, and case studies spread across niches, domains, universities, and regions. It is revered by academicians and researchers the world over. Still, very few know it to be a wonderful marketing research tool for finding new content ideas and discovering relevant trends related to an industry. It can transform marketing and open up new avenues of content creation. Google Scholar works the same way as a search engine. It ranks the research articles and texts based on their relevance and reputation, i. e. , based on the times an article has been printed, viewed or downloaded within a given time period. This means that when you search for a keyword or topic on Google Scholar, the search results will lead you to the most relevant and talked about topics. These topics and related articles can form the base of your blog topics and content creation needs. The researchers submit their topics to Google Scholar Metadata Program, from where they are indexed, ranked, and made visible on search results. 10 Techniques for Finding Content Ideas on Google Scholar Search by Year to Find Popular Topics You can search topics for a particular year on Google Scholar by filtering the search results. When you search for topics by year, you get an idea about the trending topics you can use to your advantage and create content around them. Investigate Similar Articles on a Particular Subject... - Published: 2023-08-09 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/inbound-marketing/ What is Inbound Marketing? The popularity of a store can be gauged by the number of footfalls it receives. Not every individual who visits a brick-and-mortar store would be converted into a paying customer as they might not find what they are looking for. With the Internet's surge, customers rarely visit stores for their search. Research shows that 63% of consumers have started shopping online. Before purchasing, they search for a product or service they need, or content that solves their problem. For businesses, the best way to become discoverable by these potential customers is to focus on inbound marketing, i. e. , attracting prospects to your product, service, or content using (Search Engine Optimization) SEO services, content marketing, social media marketing, and more. Inbound marketing is ‘pulling’ potential customers in, rather than outwardly pushing your brand, product, or service onto them, using a combination of marketing channels. It refers to attracting, converting, closing, and delighting your customers to turn them from prospects to promoters for your business. Types of Inbound Marketing Content Types While there are many types of inbound marketing, some inbound marketing examples include: Blogs Videos/Reels/Shorts Infographics News Articles Research and case studies Whitepapers and e-books Social media Slide share, etc. What is the process of inbound marketing? Once you know what is inbound marketing, it is easier to understand the process and methodology involved. Inbound marketing involves four phases – attract, convert, close, and delight. There are specific inbound strategies to woo your customers at each... - Published: 2023-08-09 - Modified: 2026-01-27 - URL: https://www.infidigit.com/news/open-ai-gpt-bot/ Understanding What is GPTBot and its functionality: OpenAI recently published information about GPTBot, a web crawler that utilizes consumed crawl data to answer AI-generated queries in ChatGPT. This bot uses the collected data to improve its knowledge of AI content generation. It is further known for its capacity to gather personally identifiable information (PII) to enhance its models on data understanding. While researching this topic, we came across a thread on Webmasters where a user had raised concern over GPTBot while stating “Just had over 1,000 hits from this bot, hitting individual pages. As it happens my site automatically served an Error 403 for each hit because the bot is not in my whitelist, nor did it pass the 'human' test. ” OpenAI, in one of its recent documents, has shared details on how to block or disallow GPTBot from accessing your website. OpenAI Shared its GPTBot User Agent Token and String: User-agent token: GPTBot Full user-agent string: Mozilla/5. 0 AppleWebKit/537. 36 (KHTML, like Gecko; compatible; GPTBot/1. 0; +https://openai. com/gptbot) To disallow GPTBot to access your site you can add the GPTBot to your site’s robots. txt: User-agent: GPTBot Disallow: / To allow GPTBot to access only parts of your site you can add the GPTBot token to your site’s robots. txt like this: User-agent: GPTBot Allow: /directory-1/ Disallow: /directory-2/ IP Addresses published by OpenAI which are used to crawl websites: 20. 15. 240. 64/28 20. 15. 240. 80/28 20. 15. 240. 96/28 20. 15. 240. 176/28 20. 15. 241.... - Published: 2023-08-09 - Modified: 2026-01-27 - URL: https://www.infidigit.com/news/google-business-profile/ This year, the Google Business Profile has evolved much more than ever before, from empowering customer connections to efficient communication and from seamless functionality to enhancing engagement. Recently, Google Business Profile introduced a new feature called “Automatic FAQs”. This feature will help to create automated FAQs based on the business profile and website. What is the New Automated GBP FAQ Feature? Google Business Profile has been working on an automated feature for frequently asked questions. Recently, the feature has been introduced to the chat settings in the messages section. This feature will let Google create and decide which questions and answers to showcase to customers or visitors with respect to the business profile or the website. What sort of automated FAQs are there in GBP? There are different types of FAQs that can be created in the GBP section by the business owner. The automated FAQs that Google might pick up are based on the following business information contact information, location, business opening hours, payment options, appointments, delivery of goods and services, and website. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions What benefits would the GBP Automated FAQ feature offer? The advantages of including automated FAQs in your Google Business Profile are numerous.... - Published: 2023-08-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-for-franchises/ What is franchise SEO? Franchises have multiple locations. While this can be an advantage from a sales standpoint (you get to cover different demographics and geographic), it is the greatest hurdle for marketers attempting to scale their SEO efforts. Each location has its own website and landing pages to manage and optimize for local SEO. This can often lead to issues such as technical SEO and duplicate content as you carry out the same business in all locations. This is where franchise SEO comes in. Franchise SEO is improving the search engine visibility of all franchise websites under a franchise business. These websites must promote the brand while maintaining localized pages for multiple locations. Franchise SEO may include search engine optimization efforts like creating Google Business Profile Listings, writing blog posts, targeting geo-specific and other relevant generic keywords, etc. , to build your brand presence online. Here are some of the best practices for Franchise SEO to build your franchise SEO strategy. Best practices for franchise SEO Keyword research Getting brand consistency, location targeting, and focused lead generation right is crucial for a multi-location business like a franchise. To achieve these goals, businesses utilize the power of franchise SEO to harness their brand equity in localized setups. A significant part of a franchise SEO is searching for the right keywords. Begin by identifying and tracking the keywords valuable for your business. Tracking keywords help in monitoring visibility changes and knowing the overall SEO health of your website. The difficulty in... - Published: 2023-08-07 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ai-copywriting/ What is AI copywriting? Today, AI can save copywriters, marketers, and content creators time and effort. Ever since the launch of ChatGPT in November 2022, the AI frenzy has caught on, and we can find AI copywriting tools everywhere today. AI copywriting is the process by which natural language processing software uses machine learning algorithms to produce humanized content for blogs, briefs, captions, scripts, emails, and more. AI copywriting tools can produce content quickly, save you hours of research, form outlines, write PPC ads, and generate ideas for social media posts. However, copywriting AI tools are as good as the person using them. Limitations of AI copywriting While AI copywriting tools are fantastic, you should remember that completely relying on an AI tool for your content needs isn’t feasible. The tool won’t produce original content; the bulk content would lack human touch and creativity. Some other limitations of copywriting tools include the following: AI-generated content may get de-rated by search engine algorithms for lack of readability The AI-generated content isn’t original and won’t express any novel solution to the issue you talk about in your content The data sets based on which AI tools produce content may be old or outdated. AI-generated content may be factually incorrect and produce bad conclusions from wrong information sources. Best practices for AI copywriting Get your information verified Though copywriting tools are helpful, always have a fact-checking session to find the inaccuracies and false information before clicking on the ‘Publish’ button. Be careful about... - Published: 2023-08-07 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/faceted-navigation/ What Is Faceted Navigation? Most websites have a panel which is on the sidebars of the webpage. This sidebar is used to sort and filter information. This panel is known as faceted navigation. It has multiple categories, facets, and files. Users can use the navigation feature to personalize their search results as per their requirements. It facilitates site search by offering a smart and logical user interface to website visitors. Faceted navigation is seen commonly on the category pages of: E-commerce sites Travel/hotel booking sites Job sites How Does Faceted Navigation Work? Faceted navigation works by sorting listings on category pages based on their attributes. The attributes depend on the nature of the business. The most common attributes include price, brand, color, flight duration, departure time, salary, level of experience, weight, delivery time, and more. The site displays the attributes to the users in a checkbox list once the site owner adds relevant attributes to its listings. One of the four actions occurs when a user selects a filter: The listings are updated to display the filtered results without a page reload. It uses JavaScript to complete the action. The listings are updated to display the filtered results after a page reload. There is no need for JavaScript. The user must click on ‘Apply’ after checking attributes in the list for the listings to update and reflect the preferred selection. This action uses JavaScript. A new page loads once the user selects the filters. The UX pattern for the first... - Published: 2023-08-07 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/role-of-influencer-marketing-by-dr-shrishail-deshnur/ https://youtu. be/uNfmotKZMjMListen on your Podcast app Summary Discover the pivotal role of influencer marketing in the digital landscape. Dr. Shrishail Deshnur's insights emphasize how influencer marketing significantly impacts brand growth. By collaborating with influencers, brands can harness their authenticity and reach diverse audiences effectively. The article underscores the influential role of influencers in shaping consumer decisions and boosting brand credibility. This strategy goes beyond conventional marketing methods, tapping into the power of authentic connections. The article delves into the diverse aspects of influencer marketing, highlighting its ability to foster brand awareness, engagement, and conversion rates. Dr. Shrishail Deshnur's analysis elucidates how influencer marketing has evolved into a vital tool, making it indispensable for brands striving to thrive in today's competitive market. Key Take Aways Audience Alignment: Choose influencers whose audience demographics and interests align with your brand's target audience, ensuring maximum relevance. Authenticity Matters: Successful influencer marketing relies on genuine and authentic content that resonates with the influencer's followers, enhancing your brand's credibility. Micro-Influencers Impact: Consider collaborating with micro-influencers who possess a smaller but highly engaged audience, leading to more meaningful interactions. Diverse Platforms: Explore a range of platforms like social media, blogs, and podcasts to leverage influencer reach and connect with diverse audience segments. In-depth Research: Thoroughly research influencers to ensure they share your brand values, have a solid reputation, and a genuine connection with their followers. Clear Campaign Goals: Define clear and measurable goals for influencer campaigns, whether it's brand awareness, engagement, or conversions, to track success. Long-term... - Published: 2023-08-03 - Modified: 2025-09-30 - URL: https://www.infidigit.com/growth-genius/behavioral-science-in-marketing-by-nancy-harhut/ https://youtu. be/dAgRpZMvjQoListen on your Podcast app Summary In this podcast episode, Nancy Harhut discusses the importance of behavioral science in marketing. She explains how understanding human behavior can help marketers create more effective campaigns. Harhut shares insights on various psychological principles that can be applied to marketing strategies, such as social proof, scarcity, and the power of storytelling. By leveraging these principles, marketers can influence consumer behavior and drive desired actions. Harhut also emphasizes the significance of testing and measuring the impact of different tactics to optimize marketing efforts. Overall, this podcast provides valuable insights into the role of behavioral science in marketing and offers practical tips for implementing these strategies to achieve better results. Key Take Aways The blog "Behavioral Science in Marketing" by Nancy Harhut provides valuable insights for digital marketers. Here are eight key takeaways:Emotions drive decision-making: Understand the emotional triggers of your target audience to create compelling marketing campaigns. Social proof is powerful: Leverage testimonials, reviews, and social media influencers to build trust and credibility. The power of scarcity: Create a sense of urgency by highlighting limited availability or time-limited offers. Anchoring effect: Use a higher-priced option as a reference point to make other options seem more affordable. The power of reciprocity: Offer something of value to your audience to encourage them to reciprocate by engaging with your brand. The importance of personalization: Tailor your marketing messages to individual preferences and behaviors for better engagement. The paradox of choice: Too many options can overwhelm consumers, so... - Published: 2023-08-03 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/bfsi-growth-strategy-by-luisa-mazinter https://youtu. be/pkmPpHgf_JIListen on your Podcast app Summary In this podcast episode, Luisa Mazinter discusses the growth strategy for the BFSI (Banking, Financial Services, and Insurance) sector. She emphasizes the importance of understanding customer needs and preferences to drive growth in this industry. Mazinter highlights the significance of data-driven decision-making and the role of technology in implementing effective growth strategies. She also emphasizes the need for collaboration and partnerships to leverage expertise and resources. By focusing on customer-centricity, data analysis, and strategic collaborations, BFSI companies can develop successful growth strategies in a competitive market. Tune in to this podcast episode to gain insights into the BFSI growth strategy and learn how to drive growth in this sector. Key Take Aways Understand the target audience: Digital marketers should have a deep understanding of the BFSI (Banking, Financial Services, and Insurance) sector and its target audience to create effective marketing strategies. Leverage data analytics: Utilize data analytics tools to gather insights about customer behavior, preferences, and trends. This data can help in creating personalized marketing campaigns and improving customer experience. Focus on mobile optimization: With the increasing use of smartphones, digital marketers should prioritize mobile optimization to ensure a seamless user experience across devices. Embrace social media: Social media platforms provide an excellent opportunity for digital marketers to engage with customers, build brand awareness, and drive conversions. Invest in content marketing: Creating high-quality and relevant content can help establish thought leadership, attract and retain customers, and improve search engine rankings. Implement SEO strategies:... - Published: 2023-08-03 - Modified: 2025-10-01 - URL: https://www.infidigit.com/growth-genius/growth-strategies-of-jake-cain https://youtu. be/Y6qa_Bgd74MListen on your Podcast app Summary Explore the dynamic growth strategies employed by Jake Cain, unveiling a roadmap to success that revolves around comprehensive growth strategies. With a profound emphasis on data-driven decision-making, Cain's approach aligns with modern business demands, where growth strategy takes center stage. By seamlessly integrating innovative techniques into his framework, he has sculpted a thriving online ecosystem that propels brand visibility and engagement. His growth strategies transcend mere theory, offering actionable insights on how to effectively marry SEO services, content excellence, and strategic outreach. Through his journey, Cain exemplifies the pivotal role of a well-crafted growth strategy, illuminating the path for businesses seeking to navigate the ever-evolving digital landscape and achieve lasting success. Key Take Aways Focus on data-driven decision-making: Jake Cain emphasizes the importance of using data to drive marketing strategies. Digital marketers should rely on analytics and insights to understand customer behavior, identify trends, and optimize campaigns for better results. Prioritize user experience: According to the blog, providing a seamless and enjoyable user experience is crucial for digital marketers. This includes optimizing website speed, mobile responsiveness, and ensuring easy navigation to enhance customer satisfaction and increase conversions. Leverage the power of content marketing: Content marketing plays a significant role in driving organic traffic and engaging customers. Jake Cain suggests creating high-quality, relevant, and valuable content that resonates with the target audience. This can help build brand authority, increase website visibility, and attract potential customers. Utilize social media platforms effectively: Social media platforms offer... - Published: 2023-08-03 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-experience-of-abraham-alapatt https://youtu. be/WCOxSCyuZbMListen on your Podcast app Summary Dive into the enriching marketing experience of Abraham Alapatt, a narrative that showcases the profound impact of a well-crafted marketing strategy. Alapatt's journey reflects a fusion of innovative techniques and time-tested methods, resulting in a comprehensive marketing experience. At its core, his approach emphasizes the synergy between digital and traditional strategies, underlining the importance of a holistic marketing strategy. Through a strategic blend of local SEO, community engagement, and adaptive tactics, Alapatt has carved a unique path to success. His narrative serves as a testament to the transformative power of a dynamic marketing experience, offering invaluable insights for businesses striving to create impactful connections and thrive in today's competitive landscape. Key Take Aways Holistic Approach: Embrace a comprehensive strategy that integrates traditional and digital marketing to maximize brand impact. Customer-Centricity: Prioritize understanding and addressing customer needs to build lasting relationships and loyalty. Data-Driven Insights: Leverage data analytics to make informed decisions and optimize marketing campaigns effectively. Adaptation and Innovation: Stay agile and open to evolving trends, consistently adapting strategies to meet changing market dynamics. Storytelling Power: Utilize compelling storytelling to create emotional connections that resonate with the audience. Collaborative Leadership: Foster cross-functional collaboration to align marketing efforts with broader business goals. Read Transcript Abraham Alapatt: - Marketing is a cumulative experience. You don't just create demand and bring the customer, but you also ensure that the customer experience is optimized. Innovation is really about incubating new ideas, new businesses, new services given, new... - Published: 2023-08-03 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/branding-and-advertising-by-dr-anirvan-ghosh https://youtu. be/l8q7AFKkXmMListen on your Podcast app Summary Discover insightful strategies for effective advertising and branding through Dr. Anirvan Ghosh's expertise. Gain valuable insights into optimizing your brand's presence and enhancing advertising efforts. This comprehensive resource delves into key aspects of successful brand building and advertising techniques. Explore innovative approaches to create a compelling brand identity while maximizing advertising reach. Dr. Anirvan Ghosh shares invaluable guidance on harnessing the power of branding to captivate your target audience and boost engagement. Uncover the art of strategic advertising campaigns that align with your brand's message and resonate with consumers. Elevate your advertising and branding endeavors using expert insights from this resourceful piece. Key Take Aways Consistent Brand Identity: Maintain a consistent brand identity across all marketing channels and touchpoints to create a cohesive and recognizable brand image. Storytelling Power: Utilize the art of storytelling to connect emotionally with your audience, making your brand more relatable and memorable. Audience-Centric Approach: Tailor your branding and advertising strategies to address the specific needs, desires, and pain points of your target audience. Omni-channel Presence: Implement an omni-channel approach to reach your audience across various platforms and provide a seamless brand experience. Innovative Advertising Techniques: Experiment with creative and innovative advertising techniques to capture your audience's attention and stand out from competitors. Value Proposition Communication: Clearly communicate your brand's unique value proposition in all advertising efforts, highlighting what sets you apart in the market. Data-Driven Insights: Leverage data and analytics to measure the effectiveness of your branding and... - Published: 2023-08-03 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/consumer-behavior-marketing-by-praveen-jaipuria/ https://youtu. be/EA7rNaN8PekListen on your Podcast app Summary In this podcast episode, Praveen Jaipuria discusses consumer behavior and its impact on marketing strategies. He emphasizes the importance of understanding consumer psychology and how it influences purchasing decisions. Jaipuria highlights the need for marketers to adapt their strategies to meet the evolving needs and preferences of consumers. He also shares insights on the role of data analytics in gaining a deeper understanding of consumer behavior. By leveraging this knowledge, businesses can create targeted marketing campaigns that resonate with their target audience. Overall, this podcast provides valuable insights into consumer behavior and offers practical tips for marketers to effectively engage with their customers. Key Take Aways 8 Key Takeaways for a Digital Marketer from the Blog "Consumer Behavior Marketing" by Praveen Jaipuria:Understanding Consumer Behavior: Digital marketers should focus on understanding consumer behavior to create effective marketing strategies. Importance of Data Analysis: Analyzing consumer data is crucial for identifying patterns and trends that can help in targeting the right audience. Personalization is Key: Customizing marketing messages and experiences based on consumer preferences can significantly improve engagement and conversion rates. Utilizing Social Media: Social media platforms provide a wealth of opportunities for digital marketers to connect with consumers and build brand loyalty. Mobile Optimization: With the increasing use of smartphones, digital marketers must ensure their websites and campaigns are mobile-friendly for a seamless user experience. Influencer Marketing: Collaborating with influencers who align with the brand's values and target audience can help in reaching a wider... - Published: 2023-08-03 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/food-brand-positioning-with-krishnarao-buddha/ https://youtu. be/7xzJO0ko5EsListen on your Podcast app Summary In this podcast episode, Krishnarao Buddha, the Vice President of Marketing at Parle Products, shares insights on food brand positioning. He discusses the importance of understanding consumer needs and preferences to create a strong brand identity. Buddha emphasizes the need for consistency in messaging and positioning to build trust and loyalty among customers. He also highlights the significance of market research and competitor analysis in developing a unique brand positioning strategy. By focusing on differentiation and delivering value, food brands can effectively position themselves in the market and connect with their target audience. This podcast provides valuable insights and practical tips for food brands looking to enhance their brand positioning strategies. Key Take Aways Understand the target audience: The blog emphasizes the importance of understanding the target audience's preferences, needs, and behaviors to effectively position a food brand in the digital space. Differentiate from competitors: Digital marketers should focus on identifying unique selling points and creating a distinct brand identity that sets the food brand apart from competitors. Consistent messaging: Maintaining consistent messaging across all digital platforms helps build brand recognition and trust among consumers. Utilize data-driven insights: Leveraging data analytics and consumer insights can help digital marketers make informed decisions and optimize their marketing strategies. Embrace storytelling: Storytelling is a powerful tool for engaging consumers and creating an emotional connection with the brand. Leverage social media: Social media platforms provide an opportunity for food brands to connect with their target audience, build... - Published: 2023-08-03 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/personlised-marketing-with-srinivas-rao/ https://youtu. be/gv8C6IjK6wEListen on your Podcast app Summary In this podcast episode, Srinivas Rao discusses the power of personalized marketing. He emphasizes the importance of understanding your audience and tailoring your marketing efforts to meet their specific needs and preferences. Rao shares insights on how to create personalized experiences that resonate with customers, including leveraging data and technology. He also highlights the significance of storytelling in marketing and how it can help build strong connections with your target audience. With personalization becoming increasingly crucial in today's competitive landscape, this episode provides valuable strategies and tips for implementing personalized marketing campaigns. Tune in to gain insights and learn how to effectively engage and convert customers through personalized marketing. Key Take Aways The blog "Personalized Marketing with Srinivas Rao" provides valuable insights for digital marketers. Here are eight key takeaways:Personalization is crucial: Tailoring marketing messages to individual customers can significantly improve engagement and conversion rates. Understand your audience: Conduct thorough research to gain insights into your target audience's preferences, behaviors, and pain points. Leverage data: Utilize data analytics tools to gather and analyze customer data, enabling you to make informed marketing decisions. Create compelling content: Develop high-quality, relevant, and engaging content that resonates with your audience. Embrace automation: Utilize marketing automation tools to streamline processes, enhance efficiency, and deliver personalized experiences at scale. Focus on customer experience: Prioritize delivering exceptional customer experiences to build loyalty and drive repeat business. Test and optimize: Continuously test different marketing strategies and optimize campaigns based on data-driven... - Published: 2023-08-01 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/e-mail-marketing-strategy-by-jay-schwedelson https://youtu. be/0ZYnPYQaruYListen on your Podcast app Summary In this podcast episode, Jay Schwedelson discusses effective email marketing strategies. He emphasizes the importance of personalization and segmentation in email campaigns to increase engagement and conversions. Schwedelson suggests using data-driven insights to understand customer behavior and preferences, allowing for targeted and relevant content. He also highlights the significance of testing and optimizing email campaigns to improve performance. Schwedelson advises marketers to focus on building a strong email list and maintaining a good sender reputation to ensure deliverability. By implementing these strategies, businesses can enhance their email marketing efforts and achieve better results in terms of customer engagement and revenue generation. Key Take Aways Personalization is crucial in email marketing. Tailoring emails to individual recipients based on their preferences and behaviors can significantly improve engagement and conversion rates. Building a clean and targeted email list is essential. Focusing on quality over quantity ensures that your emails reach the right audience, increasing the chances of success. Testing and analyzing different elements of your email campaigns, such as subject lines, content, and CTAs, is vital for optimizing performance and achieving better results. Mobile optimization is a must. With the majority of people accessing emails on their mobile devices, ensuring that your emails are mobile-friendly is crucial for maximizing reach and engagement. Utilizing automation tools can save time and improve efficiency. Automating certain aspects of your email marketing, such as welcome emails or abandoned cart reminders, can help nurture leads and drive conversions. Consistency in branding... - Published: 2023-08-01 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/moore-group-customer-data-strategy-by-gretchen-littlefield https://youtu. be/_b7JazZxniwListen on your Podcast app Summary In this podcast episode, Gretchen Littlefield, the CEO of Moore Group, discusses the importance of customer data strategy. She emphasizes that businesses need to have a clear understanding of their customers in order to effectively target and engage with them. Littlefield explains that customer data can provide valuable insights into customer behavior, preferences, and needs. By leveraging this data, businesses can personalize their marketing efforts, improve customer experiences, and drive growth. Littlefield also highlights the significance of data privacy and the need for businesses to handle customer data responsibly. Overall, having a well-defined customer data strategy is crucial for businesses to stay competitive and meet the evolving needs of their customers. Key Take Aways Understand the importance of customer data: The blog emphasizes the significance of customer data in driving successful marketing strategies. Digital marketers should prioritize collecting and analyzing customer data to gain insights into their target audience. Implement a data-driven approach: Digital marketers should adopt a data-driven approach to make informed decisions. By leveraging customer data, marketers can create personalized and targeted campaigns that resonate with their audience. Focus on customer segmentation: The blog highlights the importance of segmenting customers based on their preferences, behaviors, and demographics. This allows digital marketers to tailor their marketing efforts to specific customer segments, increasing the chances of success. Utilize customer feedback: Customer feedback is a valuable source of information for digital marketers. By actively seeking and analyzing customer feedback, marketers can identify areas for... - Published: 2023-08-01 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-data-privacy-by-mary-teahan https://youtu. be/bK4nDjLfdwUListen on your Podcast app Summary In this podcast episode, Mary Teahan discusses the importance of marketing data privacy. She emphasizes the need for businesses to prioritize the protection of customer data and comply with privacy regulations. Teahan highlights the potential risks associated with mishandling data and the negative impact it can have on a company's reputation. She also provides insights on how businesses can build trust with their customers by being transparent about data collection and usage. Teahan emphasizes the role of marketers in ensuring data privacy and suggests implementing measures such as data encryption and regular audits. Overall, this podcast episode sheds light on the significance of marketing data privacy and offers valuable advice for businesses to safeguard customer information. Key Take Aways Understanding Privacy Regulations: The blog emphasizes the significance of comprehending data privacy regulations like GDPR and CCPA to ensure lawful and ethical data handling. Informed Consent Matters: Obtaining explicit user consent before collecting and using their data is crucial for maintaining transparency and complying with privacy laws. Data Minimization Principle: Digital marketers should adopt a data minimization approach, collecting only necessary user information to minimize risks and enhance trust. Secure Data Storage: Ensuring robust security measures for storing and managing user data helps prevent breaches and protects customer privacy. User Rights and Communication: Marketers must respect user rights to access and control their data, and establish clear channels for users to manage their preferences. Cross-Border Data Transfers: International data transfers should adhere to legal... - Published: 2023-08-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/growth-genius/content-marketing-strategy-by-noel-block https://www. youtube. com/watch? v=k0JJktcmyKMListen on your Podcast app Summary In this podcast episode, Noel Block, the Head of Content Marketing at Infidigit, shares valuable insights on content marketing strategy. He emphasizes the importance of understanding the target audience and their needs to create relevant and engaging content. Noel discusses the significance of conducting thorough keyword research and optimizing content for search engines. He also highlights the role of storytelling in content marketing and how it helps in building a connection with the audience. Noel emphasizes the need for consistency and quality in content creation and suggests leveraging different formats like videos and podcasts to reach a wider audience. Overall, this podcast provides valuable tips and strategies for effective content marketing. Key Take Aways Understand your target audience: The blog emphasizes the importance of knowing your target audience and creating content that resonates with them. This helps in building a strong connection and driving engagement. Create valuable and relevant content: It is crucial to create content that adds value to the audience and is relevant to their needs and interests. This helps in establishing credibility and trust. Consistency is key: Consistently publishing high-quality content helps in building a loyal audience and improving search engine rankings. Utilize different content formats: The blog suggests using various content formats like blog posts, videos, infographics, and podcasts to cater to different audience preferences and increase reach. Optimize content for search engines: Implementing SEO techniques like keyword research, optimizing meta tags, and improving website speed can... - Published: 2023-08-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-checklist-for-website-redesign/ Website redesign is an indispensable and natural part of website development. If your website isn’t performing as per its potential, or you recently changed your website marketing strategy, your website must undergo a revamp. Even if you have a fabulous website, it may require a redesign after some years as technology, best practices, and preferences of the target audience change over time. However, a website redesign requires a lot of planning and work. If done the right way, it can level up your marketing game. If not, the redesigning can cause your website’s rankings to come crashing down, even resulting in revenue loss. You should be extremely cautious of how your team pulls off the redesigning and have an SEO checklist for website redesign ready at your disposal. What Is a Website Redesign? A website redesign refers to large-scale changes to a website involving redesigning elements like content, structure, code, and visuals. After the site redesign, your site may change dramatically and have a completely fresh look. However, the most significant part besides the actual redesign is to keep intact your site authority and SEO rankings even after the redesign. Website redesign improves site appearance, navigation, and other elements required for a better user experience and increases traffic, conversion rates, and SERP rankings. A case study found that website redesign and SEO campaigns led to an increase of 314% in lead generation. Your website redesign SEO checklist should concern every facet of the website design, including page speed and loading... - Published: 2023-07-31 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/what-is-email-marketing/ With the number of brands vying for customers’ attention growing exponentially, standing out amidst the influx of emails in a crowded inbox isn’t an easy feat. This article discusses the ins and outs of email marketing, the types of email marketing, the benefits of email marketing, and how to do email marketing. What Is Email Marketing? Email marketing is the oldest form of marketing communication and holds great relevance despite the prevalence of newer methods of digital marketing, like live chat, affiliate marketing, and social media. Email marketing is widely prevalent in every marketer’s arsenal today. 99% of email users check their email at least once a day, and 59% confirm that marketing emails play a role in influencing their buying decisions. It has a high ROI of $36 for every dollar spent and an expansive audience base of 4. 5 billion active email users to leverage. Types of Email Marketing There are different types of email marketing campaigns that markets use to woo their target audiences: Informational emails These emails are designed for the sole purpose of informing and helping your target audience learn more about your brand. Informational emails can be newsletters, surveys, promotional, or welcome emails. It is a direct engagement tactic of sending promotional or informational content to create brand awareness or generate new leads. Re-engagement emails Re-engagement emails refer to a series of emails that marketers send to a particular segment of the audience that seems less engaged or unengaged with your emails. This type... - Published: 2023-07-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ways-to-boost-roi-through-enterprise-seo/ When your CEO wants to see an increase in the number of site visitors with minimum investment, Enterprise SEO can be your best bet. It is crucial to work with smaller marketing budgets and innovative SEO models like the Pay-for-performance SEO model to save costs and build your enterprise SEO ROI over time. Whether you are an SEO company or an in-house marketing team looking for ways to increase ROI through enterprise SEO efforts, you can achieve it using several strategies. This article explores some untapped SEO strategies enterprise SEO teams can opt for to transform themselves into an economic unit yielding growth and ROI without going heavy on the budget. Acquire More Genuine Visitors: Boost Your SEO Strategy With Mid-Volume Keywords As an SEO agency, your enterprise SEO strategy must involve discovering keywords relevant to your business. Once that is achieved, the stakeholders consider the next metric – Enterprise SEO ROI, i. e. , the rate of return on the initial investment you made to employ search engine optimization services. The keywords can be high-volume or branded keywords or mid-volume and low-volume keywords. High-volume keywords cater to the top-of-the-funnel visitors still in the consideration stage, while mid-volume or low-volume keywords concern visitors closer to the conversion phase. When your SEO strategy concerns the latter, you spend less time transforming a visitor, and your Enterprise SEO ROI rises, while the inverse happens in the former case. Why Do I Need To Allocate SEO Bandwidth To Medium and Low Competition Keywords?... - Published: 2023-07-29 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/seo-first-thinking/ What is SEO-first thinking? Most companies consider themselves "SEO-first" because they understand its impact on product, marketing, and development. But, the SEO-first journey is limited to the understanding of the concept. While making decisions for a digital marketing strategy or the website development process, SEO expert professionals are given a token hearing or a notification to run checks after project completion. SEO-first thinking is the process of prioritizing SEO considerations from the early stages of website development or digital marketing. It executes SEO best practices and optimizes content, design, and technical elements. The goal is to get higher rankings in search engines and drive relevant traffic to the website. Why is it so important to think SEO-first? SEO is a long-term strategy. Achieving results through this technique requires six months to a year. Having an SEO-first approach is advisable for several reasons. SEO-first thinking can boost a company's growth significantly and help to achieve a rank first in Google. Mistakes are expensive SEO is vital for building brand awareness, managing reputation, and driving leads and revenue. Any decision impacting SEO negatively can take a considerable amount of time for rectification. SEO can be damaged by the work of other departments, and repair can take quite a long time. A coding mistake can hamper a website's performance, but it can mostly be reversed on the same day. A PPC campaign posted incorrectly can be turned off immediately and posted again after editing. However, spotting SEO issues is not always quick. As... - Published: 2023-07-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/schema-in-seo/ A schema in SEO offers the benefits of better rankings in search results, which drives more traffic to the website. There are different ways to track and measure the impact of schema markup in SEO. Analysis of traffic: Google Analytics and other website analytics tools allow you to track the impact of schema on your website’s traffic. Examine the improvement in organic search traffic and the changes in time on page or bounce rate. These metrics indicate how much users are engaging with your website’s content. Use Google Search Console: Google Search Console helps you monitor your website’s performance on search engines, identifying any rise or decline in rankings or traffic. You can track and measure the impact of schema in SEO by tracing changes in your website’s clicks, impressions, and average position in search results using Google Search Console. Track Rich Snippets: Rich snippets comprise additional information about your website, such as reviews, ratings, and event details. A schema markup increases the possibility of your web pages appearing as featured snippets in search results. Use Google’s Rich Results Test or other tools to track the appearance of rich snippets for your web pages. Establishing the proper measurement processes and metrics Setting proper measurement processes and metrics for the schema in SEO is crucial. Determining the effectiveness of your schema implementation will help you make data-driven decisions to optimize it for better results. The following steps are vital to measuring schema performance: Schema analysis: Examine the schema implemented on different... - Published: 2023-07-27 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-kpis/ Organic Sessions When organic impressions and traffic on your website increase, it should result in an increase in organic sessions. Organic impressions lead to website traffic which ultimately gets converted into revenue and sales. When this happens, you know that actual growth in your SEO ROI has occurred. Measuring organic sessions is a great SEO KPI to track the actual impact of your SEO strategy. Organic sessions SEO KPI can be measured using Google Analytics or other SEO tools. When measuring this KPI, exclude branded keywords and instead focus on using Google Search Console to view organic clicks. Keyword Rankings Keyword rankings fit into the definition of SEO KPIs because they help you track which keywords are performing well and why they are driving traffic. Earlier, businesses could do with tracking a handful of keywords and implementing a successful SEO strategy. But the emergence of semantic search has given rise to the capability of a single page ranking for hundreds of keywords. Businesses need to be conscious of the keywords they can rank well for and gather granular insights on keyword rankings and content optimization. Keyword ranking SEO KPI is a direct indicator of the incoming traffic and revenue on your website. Customer Lifetime Value (CLV) CLV, or customer lifetime value, measures the earnings a customer brings into the business. In other words, CLV is one of the important SEO KPIs to track SEO activities, which results in a positive financial impact. CLV is a unifying metric that connects to... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/mugdha-hedaoo-marketing-strategy/ https://youtu. be/l5NeY78kReMListen on your Podcast app Summary In this podcast episode, Mugdha Hedaoo, a marketing strategy expert, shares valuable insights on effective marketing strategies. She emphasizes the importance of understanding the target audience and their needs to create a successful marketing campaign. Mugdha highlights the significance of data analysis and research in developing a strong marketing strategy. She also discusses the role of content marketing and the power of storytelling in engaging customers. Mugdha emphasizes the need for continuous learning and adaptation in the ever-evolving field of marketing. Overall, this podcast provides valuable advice and practical tips for marketers looking to enhance their marketing strategies and drive business growth. Key Take Aways The importance of understanding the target audience: The blog emphasizes the need for digital marketers to thoroughly understand their target audience in order to create effective marketing strategies. The significance of data analysis: It highlights the importance of analyzing data to gain insights into consumer behavior and preferences, which can then be used to optimize marketing campaigns. The role of content marketing: The blog emphasizes the power of content marketing in engaging and attracting customers, and suggests that digital marketers should focus on creating high-quality and relevant content. The need for a multi-channel approach: It suggests that digital marketers should utilize multiple channels, such as social media, email marketing, and SEO, to reach a wider audience and maximize their marketing efforts. The importance of personalization: The blog emphasizes the need for digital marketers to personalize their marketing messages... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-techniques-by-tom-shapiro/ https://youtu. be/EqvgnPkdoREListen on your Podcast app Summary In this podcast episode, Tom Shapiro, a renowned marketing expert, shares valuable insights on effective marketing techniques. He emphasizes the importance of understanding customer needs and preferences to create successful marketing strategies. Tom discusses the significance of personalization and customization in marketing campaigns, highlighting how tailoring messages to specific target audiences can yield better results. He also emphasizes the role of data analysis in optimizing marketing efforts, enabling businesses to make informed decisions and drive growth. Tom further explores the power of storytelling in marketing, explaining how compelling narratives can engage and resonate with customers. Overall, this podcast provides valuable advice and practical tips for marketers looking to enhance their marketing techniques and drive business success. Key Take Aways The importance of understanding your target audience: Digital marketers should invest time in researching and understanding their target audience's preferences, behaviors, and needs to create effective marketing strategies. The significance of data-driven decision-making: Utilizing data and analytics can help digital marketers make informed decisions and optimize their marketing campaigns for better results. The power of personalization: Tailoring marketing messages and experiences to individual customers can significantly improve engagement and conversion rates. The role of storytelling in marketing: Storytelling can help digital marketers connect with their audience on an emotional level and create a memorable brand experience. The need for continuous testing and optimization: Digital marketers should constantly test different strategies, channels, and messaging to identify what works best and optimize their campaigns accordingly. The... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/jschmid-marketing-strategy/ https://youtu. be/yvVKkFPF3lAListen on your Podcast app Summary In this podcast episode, JSchmid, a marketing strategy expert, shares valuable insights on how to develop an effective marketing strategy. He emphasizes the importance of understanding the target audience and their needs, as well as conducting thorough market research. JSchmid also highlights the significance of creating a unique value proposition and positioning it effectively in the market. He discusses the role of data analysis in refining marketing strategies and emphasizes the need for continuous testing and optimization. JSchmid provides practical tips for building a successful marketing strategy, such as leveraging customer feedback and staying updated with industry trends. This podcast episode is a valuable resource for marketers looking to enhance their marketing strategies and drive business growth. Key Take Aways Understand the target audience: The blog emphasizes the importance of understanding the target audience's needs, preferences, and behavior to create effective marketing strategies. Develop a comprehensive marketing plan: It highlights the significance of creating a well-defined marketing plan that aligns with the business goals and objectives. Utilize data-driven insights: The blog emphasizes the use of data-driven insights to make informed decisions and optimize marketing campaigns for better results. Focus on user experience: It emphasizes the need to prioritize user experience by creating user-friendly websites, optimizing page load speed, and ensuring mobile responsiveness. Leverage SEO strategies: The blog highlights the importance of implementing effective SEO strategies to improve organic search visibility and drive more traffic to the website. Utilize content marketing: It emphasizes the... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/future-of-advertising-marketing-and-data/ https://youtu. be/sAz5XVHR7ZcListen on your Podcast app Summary In this podcast episode, the future of advertising marketing and data is explored. The discussion delves into the evolving landscape of advertising and marketing, highlighting the importance of data-driven strategies. The guests emphasize the need for marketers to adapt to changing consumer behaviors and preferences, as well as the increasing role of technology in shaping advertising campaigns. They also discuss the challenges and opportunities presented by emerging technologies such as artificial intelligence and machine learning. Overall, the conversation provides valuable insights into the future of advertising marketing, emphasizing the significance of data-driven decision-making and the need for marketers to stay ahead of the curve. Key Take Aways 8 Key Takeaways for Digital Marketers:The Rise of Artificial Intelligence (AI): AI is transforming the advertising and marketing landscape by enabling personalized and targeted campaigns, improving customer experiences, and optimizing ad placements. Data Privacy and Compliance: With increasing concerns over data privacy, digital marketers need to prioritize compliance with regulations like GDPR and CCPA to build trust with consumers. Importance of Customer Experience: Delivering exceptional customer experiences is crucial for digital marketers to build brand loyalty and drive conversions. This includes personalized content, seamless user journeys, and responsive customer support. Mobile-First Approach: As mobile usage continues to dominate, digital marketers must prioritize mobile optimization, including responsive design, mobile-friendly ads, and mobile app experiences. Video Advertising: Video content is gaining popularity, and digital marketers should leverage this trend by creating engaging and shareable video ads to capture... - Published: 2023-07-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/growth-genius/global-marketing-impact-by-karen-ebben https://youtu. be/FuBxvAmzo_4Listen on your Podcast app Summary In this podcast episode, Karen Ebben discusses the impact of global marketing. She emphasizes the importance of understanding cultural differences and tailoring marketing strategies accordingly. Ebben highlights the need for localization and adaptation to effectively reach international audiences. She also emphasizes the role of technology in enabling global marketing efforts, such as social media platforms and data analytics. Ebben shares insights on how companies can navigate challenges in global marketing, including language barriers and legal considerations. Overall, this podcast provides valuable insights into the significance of global marketing and offers practical advice for businesses looking to expand their reach in international markets. Key Take Aways The blog "Global Marketing Impact" by Karen Ebben provides valuable insights for digital marketers. Eight key takeaways from this blog include:Understanding the local market: Digital marketers should have a deep understanding of the local market they are targeting to create effective marketing strategies. Cultural sensitivity: Being culturally sensitive is crucial to avoid any misinterpretations or offensive content that may harm the brand's reputation. Localization: Adapting marketing campaigns to suit the local language, preferences, and customs is essential for success in global markets. Social media platforms: Digital marketers should identify the most popular social media platforms in each market and utilize them effectively to reach the target audience. Influencer marketing: Collaborating with local influencers can help digital marketers gain credibility and reach a wider audience. SEO localization: Optimizing websites and content for local search engines and keywords is vital... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/how-to-identify-talent-for-marketing-by-terri-bartlett/ https://youtu. be/Cl5--mfgodcListen on your Podcast app Summary In this podcast episode, Terri Bartlett shares valuable insights on how to identify talent for marketing. She emphasizes the importance of finding individuals who possess a combination of creativity, analytical skills, and a passion for learning. Bartlett suggests looking for candidates who have a natural curiosity and are willing to take risks. She also highlights the significance of hiring people who can adapt to changing trends and technologies in the marketing industry. Bartlett advises organizations to assess candidates' problem-solving abilities and their ability to work well in a team. By focusing on these key qualities, businesses can find the right talent for marketing roles and drive growth in their organizations. Key Take Aways 8 Key Takeaways for Digital Marketers from Terri Bartlett's Blog:Importance of Analytical Skills: Digital marketers should possess strong analytical skills to interpret data and make informed decisions for marketing strategies. Understanding Consumer Behavior: Marketers need to have a deep understanding of consumer behavior to create targeted and effective marketing campaigns. Adaptability to Technological Changes: Being open to learning and adapting to new technologies is crucial for digital marketers to stay ahead in the ever-evolving digital landscape. Embracing Creativity: Creativity plays a vital role in digital marketing, as it helps in crafting unique and engaging content that resonates with the target audience. Continuous Learning: Digital marketers should have a thirst for knowledge and continuously update their skills to keep up with the latest trends and best practices in the industry. Collaboration... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/future-of-marketing-by-rishad-tobaccowala/ https://youtu. be/e0MtXK_aTaoListen on your Podcast app Summary The future of marketing is explored in a podcast episode featuring Rishad Tobaccowala. He discusses the evolving landscape of marketing and the importance of adapting to new technologies and consumer behaviors. Tobaccowala emphasizes the need for marketers to focus on building trust and creating meaningful connections with their audience. He also highlights the role of data and analytics in driving marketing strategies and personalization. As the industry continues to evolve, Tobaccowala encourages marketers to embrace change and stay ahead of the curve. The podcast provides valuable insights and perspectives on the future of marketing, offering guidance for professionals looking to navigate the ever-changing digital landscape. Key Take Aways 8 Key Takeaways for Digital Marketers from "The Future of Marketing" by Rishad Tobaccowala:Embrace the power of data: Utilize data-driven insights to understand customer behavior and preferences, enabling personalized and targeted marketing strategies. Prioritize customer experience: Focus on creating seamless and engaging experiences across all touchpoints to build strong customer relationships and loyalty. Adapt to changing consumer behavior: Stay updated with evolving consumer trends and preferences to tailor marketing efforts accordingly. Leverage technology: Embrace emerging technologies like AI, machine learning, and automation to enhance marketing effectiveness and efficiency. Emphasize storytelling: Craft compelling narratives that resonate with consumers, evoking emotions and building brand affinity. Collaborate with influencers: Partner with influencers and thought leaders to amplify brand messaging and reach a wider audience. Invest in content marketing: Create valuable and relevant content that educates, entertains, and engages... - Published: 2023-07-26 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/e-marketing-strategy-by-ruth-stevens/ https://youtu. be/S_kNy4DHUxoListen on your Podcast app Summary In this podcast episode, Ruth Stevens discusses effective e-marketing strategies. She emphasizes the importance of understanding customer behavior and leveraging data to create personalized experiences. Stevens highlights the significance of email marketing, stating that it remains a powerful tool for engaging with customers. She also emphasizes the need for a strong website and the use of search engine optimization (SEO) techniques to improve online visibility. Stevens suggests that marketers should focus on building relationships with customers through relevant and valuable content. Additionally, she emphasizes the importance of tracking and analyzing data to measure the success of e-marketing efforts. Overall, this podcast provides valuable insights and tips for developing a successful e-marketing strategy. Key Take Aways The blog "E-Marketing Strategy" by Ruth Stevens provides valuable insights for digital marketers. Here are eight key takeaways:Understand the customer journey: Map out the customer's path from awareness to purchase, and tailor your marketing efforts accordingly. Leverage data: Utilize data analytics to gain insights into customer behavior and preferences, enabling you to make data-driven decisions. Personalization is key: Customize your marketing messages and offers to create a more personalized experience for customers. Optimize for mobile: With the increasing use of mobile devices, ensure your website and marketing campaigns are mobile-friendly. Embrace automation: Automate repetitive tasks to save time and improve efficiency, allowing you to focus on more strategic initiatives. Content is crucial: Develop high-quality, relevant content that engages and educates your target audience. Utilize social media: Leverage social... - Published: 2023-07-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/facebook-remarketing/ Despite their best efforts, marketers often face cart abandonment issues or find it challenging to get back their lost site visitors. But with the continuous evolution in marketing techniques, brands can now re-engage their audience through remarketing Remarketing allows companies to follow their past site visitors around the web and target them through personalized messages. Here’s how Facebook remarketing can help in getting lost visitors. What is Facebook remarketing? Facebook is one of the most popular platforms for remarketing today. Facebook remarketing allows brands to run targeted ads on the social media platform and remind their past visitors about what they have missed. Suppose you have an e-commerce website. Despite getting traffic, you realize many people are bouncing off your site and not returning. This is where Facebook remarketing can come to your rescue. It allows you to identify lost visitors and target them through Facebook ads to convert them into customers. Facebook allows you to remarket your products through the following customization options: Customer List The customer list allows you to run targeted ads for specific audiences that you already have. The customer list feature is like email marketing which helps you target people through personalized messages. You can take the list of your contacts, such as email addresses, Facebook user IDs, or contact numbers, and upload it to Facebook to target a specific audience. Website Traffic This marketing feature on Facebook allows you to display ads to your website visitors within a specific time frame. You can add... - Published: 2023-07-25 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/facebook-instant-article/ Facebook introduced the concept of Instant Articles in 2015 and later opened the platform for all publishers and news organizations. While the program didn't gain much popularity initially, it is now used by several organizations to engage their audience. According to the social media giant, 37,000 pages use Instant Articles. So, what are Facebook Instant Articles, and why should you invest in them? What is Facebook Instant Article? Instant Articles is a native publishing platform of Facebook that helps publishers share quick-loading stories and enhance reader experience. Instant Articles allow users to read an article on Facebook without leaving the social media site. These articles are HTML documents that share similar characteristics to the publisher’s website and load instantly on Facebook. Since its inception, Facebook has been testing the program and has come up with the following data: Instant Articles got 20% more clicks when compared to mobile web articles from the News Feed Instant Articles are on average shared 30% more than mobile web articles After clicking on an Instant Article, readers are 70% less likely to abandon it before reading On average, 20-40% more Instant Articles are read than mobile web articles by people having slow connections Steps to create Instant Articles Now that you know what are Instant Articles on Facebook, here’s how you can get started: Step 1: Sign up Before publishing Instant Articles, you must sign up for the Facebook Instant Articles program. You must have a Facebook Page with an Admin and Editor role... - Published: 2023-07-24 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/branding/ A strong and distinctive brand helps keep your business thriving. A brand is not just your name, tagline, or logo. It is what comes to your potential customer's minds when they see you or think of you. Your brand reflects who you are, what you stand for, and what makes you different from your competitors. However, building a brand is not something you accomplish overnight. It takes years of hard work with the right strategy to ensure long-term success. Here, you will get to know the basics of branding strategy and the benefits of having one. What is branding? Branding refers to establishing a distinct identity for your business to stand out. Its goal is to conquer the minds of your consumers and the target audience so that they choose you over other brands that sell identical products or services. Branding also helps you communicate what your company stands for through your company mission, logo, tagline, visual design, and tone of voice. A successful example of branding is Coca-Cola. The company’s powerful and consistent branding has made it the most recognizable brand worldwide. Principles of branding A strong branding strategy allows you to: display the genuine value of your company bring clarity and consistency to your brand image Unite all your employees with a common purpose Why should your business take branding seriously? Every business wants to establish a strong brand identity and craves long-term loyal customers. Irrespective of the size of the organization; branding starts with the idea of... - Published: 2023-07-23 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/amazon-seo/ What Is Amazon SEO? The best way for a business to be discovered on the largest e-commerce site is through Amazon SEO. Amazon Search Engine Optimization or Amazon SEO refers to optimizing product listings to help them rank higher on the site’s search results. Sellers can optimize several elements of the product listings to rank on Amazon, including: Product Title Bulleted Product Features Keywords Backend Search Keywords Product Images Products Review Pricing Strategy Importance of SEO in Amazon? As the largest e-commerce site, thousands of sellers on Amazon are vying for the top search results. To do so, you will need to crack Amazon’s ranking algorithm to rank on the first page of the Amazon search results. This can be done with the help of a viable Amazon SEO plan. The strategy can help in optimizing your product descriptions and listings for the Amazon search engine. Consequently, it can also help your products gain visibility, boost conversion rates, and increase sales. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions How Is Amazon SEO Different From SEO? Traditional SEO and Amazon SEO share the same fundamental principles of optimization to rank higher. Google is a search engine. Its goal is to provide a satisfying search experience to the users for them... - Published: 2023-07-22 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-roi/ Every business craves the attention of its target customers and high returns on investments. SEO (Search Engine Optimization) is the most popular digital marketing tool which is helping brands drive customers and increase sales. However, increasing your SEO ROI can seem daunting when everyone is applying SEO to their marketing. Here's a list of the top 9 SEO strategies that can help you maximize your ROI and increase business revenue: Identify your objectives for measuring SEO return on investment Defining your goals before implementing an SEO strategy is crucial to easily measure your return on SEO investment . When you don't have any clear SEO goals, you will keep wandering into the unknown and never be able to measure the returns on your investment. A website's aim can be increasing sales or revenue or expanding the subscriber base. No matter what goals you wish to achieve through a website, set them up in Google Analytics or other similar tools. These tools can help you monitor the performance of your strategy and measure your average SEO ROI effectively. Learn about your customers Once you have a clear picture of what SEO goals you want to accomplish, the next step is identifying and researching your target customers. It will help you create impactful messages and content that can serve as a path to attract your prospects to buy your product or subscribe to your newsletters. You must create buyer personas representing your target customers and strive to hit them with the right... - Published: 2023-07-21 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/seo-forecasting/ What if someone says that you can predict your website’s performance and future traffic? Yes, you heard that right. You can plan your SEO (Search Engine Optimization) strategy effectively, allocate resources, and cope with the changes in traffic flow and buying behavior through SEO forecasting. SEO forecasting tool helps you stay ahead of your competitors and ensure your site is optimized for higher rankings. In this article, you will learn about SEO forecasting, why it is essential for your business, and techniques to forecast your organic traffic. What Is SEO Forecasting? Knowing your website’s current performance is essential. But predicting how it will perform in the future is more crucial to ensure long-term success. This is where you need SEO forecasting. SEO forecasting refers to leveraging first-party and third-party data to predict future traffic and its value to your website as a result of your SEO strategy. Forecasting SEO traffic allows you to predict your website’s search engine visibility in terms of keyword rankings, organic traffic and more, identify potential issues, and take necessary steps before they affect your search engine rankings. The changes may include altering your site content, keywords, or link-building strategy. SEO forecasting may also involve competitor analysis, where you can track your competitors’ strategies to optimize your SEO efforts in the future. How SEO Forecasting Works? Now that you know what forecasting SEO is, let’s understand how it works. To forecast a website’s future traffic, you can extract first-party past performance data from platforms such as... - Published: 2023-07-20 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/ai-powered-content-optimization/ AI technology has become quite mainstream over the last few years. More and more people have access to tools and technology that uses AI in some way. According to a study, almost 92% of leading businesses use and finance AI systems and software. Since so many businesses are investing in it, clearly there are some great benefits to be had. Digital marketing is one such field that has benefited from AI a lot. One of the main uses of AI in digital marketing is in content optimization. In this article, we will check out the main advantages that AI brings for content optimization as well as some drawbacks. At the end of the article, you will have a better picture of the benefits and disadvantages of using AI-powered tools and technologies for content optimization. Benefits of AI-Powered Content Optimization Content optimization refers to the act of doing SEO as well as making the content more accessible to the audience. SEO alone has too many aspects that can be aided by AI-driven tools. We don’t have the time or space to discuss all of them in one place, so we will just discuss a few important points. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions 1. Helps in Keyword Research Keyword research is... - Published: 2023-07-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-for-lead-generation/ What if you build a commercial space in the middle of the city, but no one knows about it because no billboard promotes it? Likewise, if your business is not visible, lead generation can be a daunting task. So, how to improve visibility for your business? Search Engine Optimization (SEO) involves optimizing your website for better rankings and visibility on search engine result pages (SERP). So, if you want higher rankings on Google search result, improved lead generation, optimization becomes crucial. However, you will be competing against more than 1. 13 billion websites live online. Therefore, SEO acts as a clear differentiator and enhances the capability to generate leads. This article focuses on why you need to care about SEO for your lead generation strategies and the best practices to follow. What is SEO? SEO is the practice of making your website visible and accessible to users. For example, if you manufacture basketball shoes, your website must appear whenever a user searches for "basketball shoes" on Google or Bing. Ensuring that whenever users search for a specific phrase or keyword related to your website needs to be visible on the SERP. SEO helps your website improve search engine rankings and quickly find the content users seek. Why do I need SEO for lead generation? To understand the importance of SEO for lead generation, we must understand how most businesses generate leads. Conventionally lead generation mainly included outbound sales where businesses would reach out to customers. Another way was inbound sales,... - Published: 2023-07-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/beginners-guide-to-seo/ What’s the Buzz about SEO? Imagine you have a treasure chest full of gold, but it's hidden deep in a forest. That's your website. Now, SEO (Search Engine Optimization) is the map that leads treasure hunters straight to your chest full of gold. In simpler terms, SEO makes sure that when someone searches for something you offer, your website pops up in the search results. Breaking Down SEO So, what exactly is SEO? It's a mix of activities and strategies aimed at boosting your website's position in search engine results. Think of search engines like Google as very picky matchmakers. They want to provide their users with the perfect website. SEO is your way of convincing them that your website is "The One". Why Should You Care? Well, let's face it, everyone uses search engines to find stuff. Whether it's a recipe, a plumber, or the latest cat meme, we all turn to Google. The higher your website ranks in the search results, the more people will visit it. And guess what? More visitors mean more potential customers. Plus, when you're at the top, people trust you more. It's like getting a thumbs up from Google. How Does SEO Work? SEO is like a popularity contest mixed with a puzzle. Search engines use complex algorithms (fancy word for problem-solving formulas) to decide which websites deserve the top spots. These algorithms consider hundreds of factors, like the quality of your content, how user-friendly your site is, and how other websites interact... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/power-of-data-analytics-by-prakash-chandrashekhar/ https://youtu. be/bjtCblvwhDIListen on your Podcast app Summary In this podcast episode, Prakash Chandrashekhar discusses the power of data analytics. He emphasizes the importance of leveraging data to make informed business decisions and drive growth. Chandrashekhar explains how data analytics can provide valuable insights into customer behavior, market trends, and overall business performance. He also highlights the role of data analytics in optimizing marketing strategies and improving ROI. Chandrashekhar emphasizes the need for businesses to invest in data analytics tools and expertise to stay competitive in today's data-driven world. Overall, this podcast episode sheds light on the significance of data analytics in driving business success and offers valuable insights for organizations looking to harness the power of data. Key Take Aways 8 Key Takeaways for Digital Marketers from "The Power of Data Analytics" by Prakash Chandrashekhar:Importance of Data: Data analytics plays a crucial role in digital marketing as it helps marketers gain insights into customer behavior, preferences, and trends. Personalization: By leveraging data analytics, digital marketers can create personalized experiences for their target audience, leading to higher engagement and conversion rates. Targeted Advertising: Data analytics enables marketers to identify and target specific customer segments, ensuring that their advertising efforts reach the right audience at the right time. Optimization: Through data analytics, marketers can continuously monitor and optimize their campaigns, making data-driven decisions to improve performance and ROI. Competitive Advantage: Utilizing data analytics gives digital marketers a competitive edge by understanding their competitors' strategies, identifying gaps, and capitalizing on opportunities. Customer Journey... - Published: 2023-06-30 - Modified: 2025-09-30 - URL: https://www.infidigit.com/growth-genius/marketing-automation-strategy-by-charles-manuel https://youtu. be/VlZAe7zyvkMListen on your Podcast app Summary In this podcast episode, Charles Manuel discusses the importance of a marketing automation strategy. He emphasizes that businesses need to leverage automation tools to streamline their marketing efforts and drive growth. Manuel explains that a well-executed marketing automation strategy can help businesses save time, increase efficiency, and deliver personalized experiences to their customers. He also shares insights on how to effectively implement marketing automation, including the importance of data analysis, segmentation, and nurturing leads. By adopting a marketing automation strategy, businesses can optimize their marketing campaigns, improve customer engagement, and ultimately achieve their growth objectives. Key Take Aways The blog "Marketing Automation Strategy" by Charles Manuel provides valuable insights for digital marketers. Here are eight key takeaways:Understand the customer journey: Mapping out the customer journey helps identify touchpoints where automation can enhance engagement and conversion rates. Personalization is crucial: Utilize marketing automation tools to deliver personalized content and offers based on customer preferences and behavior. Segment your audience: Divide your audience into specific segments to tailor your marketing messages and campaigns accordingly. Automate lead nurturing: Implement automated workflows to nurture leads, ensuring timely and relevant communication to move them through the sales funnel. Use data to drive decisions: Leverage data analytics to gain insights into customer behavior, preferences, and campaign performance, enabling data-driven decision-making. Integrate marketing channels: Integrate various marketing channels, such as email, social media, and website, to create a seamless and consistent customer experience. Test and optimize: Continuously test different automation... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/data-driven-marketing-by-renata-dadik https://youtu. be/Ods-IrCoF0kListen on your Podcast app Summary Data-driven marketing is a strategy that utilizes data to make informed decisions and drive business growth. In a podcast episode titled "Data-Driven Marketing" by Renata Dadik, she discusses the importance of using data to understand customer behavior and preferences. Dadik emphasizes the need for marketers to collect and analyze data from various sources to gain insights and create personalized marketing campaigns. By leveraging data, businesses can optimize their marketing efforts, improve customer engagement, and drive better results. Dadik also highlights the significance of data privacy and the ethical use of customer data. Overall, data-driven marketing is a powerful tool that enables businesses to make data-backed decisions and achieve their marketing goals. Key Take Aways The blog "Data-Driven Marketing" by Renata Dadik provides valuable insights for digital marketers. Here are eight key takeaways:Importance of data: Data is the foundation of effective marketing strategies, enabling marketers to make informed decisions and optimize campaigns. Customer segmentation: By analyzing data, marketers can identify different customer segments and tailor their marketing efforts accordingly. Personalization: Data-driven marketing allows for personalized messaging and experiences, enhancing customer engagement and satisfaction. Testing and optimization: Continuous testing and optimization based on data insights can significantly improve marketing performance. Multi-channel approach: Data-driven marketing emphasizes the need to reach customers through various channels, ensuring maximum visibility and engagement. Attribution modeling: Accurate attribution modeling helps marketers understand the impact of different marketing channels and allocate resources effectively. Predictive analytics: Leveraging data, marketers can use predictive analytics... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-strategy-of-bank-jago https://youtu. be/NskUx7sLC-QListen on your Podcast app Summary Bank Jago is an Indonesian digital bank that has gained significant attention for its innovative marketing strategy. The bank focuses on targeting millennials and Gen Z customers by offering a range of digital banking services. Their marketing strategy revolves around creating a seamless and personalized customer experience through the use of technology. Bank Jago leverages social media platforms and influencers to reach their target audience and build brand awareness. They also prioritize customer engagement by providing interactive features and rewards programs. By combining technology, social media, and customer-centric initiatives, Bank Jago has successfully positioned itself as a leading digital bank in Indonesia. Their marketing strategy has played a crucial role in attracting and retaining customers in a highly competitive market. Key Take Aways Customer-Centric Approach: Bank Jago's marketing strategy focuses on understanding and meeting the needs of its customers, which is crucial for any digital marketer aiming to build a successful brand. Personalization: The bank leverages data and technology to provide personalized experiences to its customers, highlighting the importance of tailoring marketing efforts to individual preferences. Omni-channel Presence: Bank Jago utilizes multiple digital channels, including social media, mobile apps, and websites, to engage with customers, emphasizing the significance of an omnichannel approach for digital marketers. Content Marketing: The blog highlights Bank Jago's use of informative and engaging content to educate and attract customers, emphasizing the value of content marketing in building brand awareness and loyalty. Influencer Marketing: Bank Jago collaborates with influencers to... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/marketing-post-covid-by-adrian-heng/ https://youtu. be/-GapZRyBEsgListen on your Podcast app Summary In this podcast episode, Adrian Heng discusses marketing strategies post-COVID. He emphasizes the importance of adapting to the new normal and understanding the changing consumer behavior. Heng suggests that businesses should focus on building trust and empathy with their customers, as well as leveraging digital platforms to reach a wider audience. He also highlights the significance of data-driven decision making and the need for marketers to stay updated with the latest trends and technologies. Heng believes that the pandemic has accelerated the shift towards digital marketing and urges marketers to embrace this change. Overall, this podcast provides valuable insights and practical tips for marketers navigating the post-COVID marketing landscape. Key Take Aways The blog "Marketing Post-COVID" by Adrian Heng highlights several key takeaways for digital marketers. Adaptability: Marketers need to be flexible and adapt their strategies to the changing consumer behavior and market trends. Customer-centric approach: Focusing on customer needs and preferences is crucial for success in the post-COVID era. Data-driven decision-making: Utilizing data analytics and insights can help marketers make informed decisions and optimize their campaigns. Embrace digital transformation: The pandemic has accelerated the shift towards digital platforms, and marketers must embrace this transformation to stay relevant. Personalization: Tailoring marketing messages and experiences to individual customers can enhance engagement and drive conversions. Content marketing: Creating valuable and relevant content is essential for building brand trust and loyalty. Social media marketing: Leveraging social media platforms effectively can help marketers reach a wider audience... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/brand-building-by-edward-leaman https://youtu. be/fLddT4nlLxAListen on your Podcast app Summary In this podcast episode, Edward Leaman discusses the importance of brand building. He emphasizes that brand building is not just about creating a logo or a catchy tagline, but rather about establishing a strong and authentic identity that resonates with customers. Leaman explains that a successful brand is built on a foundation of trust, consistency, and delivering on promises. He also highlights the significance of understanding the target audience and tailoring the brand message accordingly. Leaman shares valuable insights on how to effectively build a brand, including the use of storytelling, creating emotional connections, and leveraging digital platforms. Overall, this podcast episode provides valuable advice and strategies for anyone looking to enhance their brand building efforts. Key Take Aways 8 Key Takeaways for a Digital Marketer from "Brand Building" by Edward Leaman:Understand the Importance of Brand Building: Building a strong brand is crucial for digital marketers as it helps establish trust, loyalty, and differentiation in a competitive market. Consistency is Key: Consistency in messaging, visuals, and customer experience across all digital platforms is essential to creating a cohesive brand identity. Define Your Target Audience: Identifying and understanding your target audience is vital for effective brand building, as it allows you to tailor your marketing efforts to their specific needs and preferences. Utilize Social Media: Social media platforms provide an excellent opportunity for digital marketers to engage with their audience, build brand awareness, and foster brand loyalty. Invest in Content Marketing: Creating valuable and... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/direct-marketing-strategies-by-shannon-mccracken/ https://youtu. be/iCCLMfNA8MIListen on your Podcast app Summary In this podcast episode, Shannon McCracken shares valuable insights on direct marketing strategies. Direct marketing is a powerful approach that allows businesses to connect directly with their target audience. McCracken emphasizes the importance of understanding customer behavior and preferences to create personalized and effective marketing campaigns. She discusses various direct marketing tactics, including email marketing, direct mail, and telemarketing, highlighting the benefits and challenges of each. McCracken also emphasizes the significance of data analysis and measurement in optimizing direct marketing efforts. With her expertise, she provides practical tips and advice for businesses looking to enhance their direct marketing strategies and drive better results. Tune in to this episode to gain valuable insights into the world of direct marketing. Key Take Aways Personalization is crucial: Tailoring marketing messages to individual customers can significantly improve engagement and conversion rates. Utilize data-driven decision-making: Analyzing customer data can help marketers identify trends, and preferences, and optimize campaigns accordingly. Leverage automation tools: Automation can streamline marketing processes, saving time and resources while ensuring consistent messaging. Optimize landing pages: Creating compelling and user-friendly landing pages can enhance the effectiveness of digital marketing campaigns. Embrace multi-channel marketing: Utilizing various channels like email, social media, and search engines can expand reach and engagement. Test and refine strategies: Continuously testing and refining marketing strategies based on data insights can lead to better results. Focus on customer retention: Building long-term relationships with existing customers is as important as acquiring new ones. Stay updated... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/data-driven-marketing-by-drew-may/ https://youtu. be/STNyM1gaqQQListen on your Podcast app Summary Data-driven marketing is the focus of a podcast episode featuring Drew May, the Director of Growth at Acorns. In this episode, May discusses the importance of using data to drive marketing strategies and make informed decisions. He emphasizes the need for marketers to collect and analyze data to understand customer behavior and preferences. May also highlights the significance of using data to personalize marketing campaigns and improve customer experiences. He shares insights on how data-driven marketing can help businesses optimize their marketing efforts and drive growth. Overall, this podcast episode provides valuable insights into the world of data-driven marketing and its impact on business success. Key Take Aways 8 Key Takeaways for Digital Marketers from "Data-Driven Marketing" by Drew May:Importance of Data: Data is the foundation of successful digital marketing strategies. It helps marketers understand their audience, track performance, and make informed decisions. Customer Segmentation: By analyzing data, marketers can segment their audience based on demographics, behavior, and preferences. This allows for personalized and targeted marketing campaigns. Testing and Optimization: Data-driven marketing emphasizes the importance of continuous testing and optimization. Marketers should experiment with different strategies, analyze the results, and make necessary adjustments to improve performance. ROI Measurement: Data-driven marketing enables marketers to measure the return on investment (ROI) of their campaigns accurately. This helps in identifying the most effective marketing channels and optimizing budget allocation. Predictive Analytics: Utilizing data, marketers can leverage predictive analytics to forecast future trends, customer behavior, and campaign... - Published: 2023-06-30 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/global-marketing-strategies-for-rapport-international/ https://youtu. be/0eUQcDI3DwIListen on your Podcast app Summary In this podcast episode, the focus is on global marketing strategies for building rapport internationally. The guest speaker shares insights on how businesses can effectively expand their reach and connect with diverse audiences across the globe. Key topics discussed include the importance of cultural understanding, localization, and personalization in global marketing efforts. The guest emphasizes the need for businesses to adapt their strategies to different markets, languages, and cultural nuances. By implementing these global marketing strategies, companies can establish strong relationships with international customers and drive business growth on a global scale. This podcast provides valuable insights and practical tips for businesses looking to enhance their global marketing strategy and succeed in the international market. Key Take Aways Understand the target audience: Digital marketers should have a deep understanding of the target audience's cultural nuances, preferences, and behaviors to create effective global marketing strategies. Localization is crucial: Adapting marketing content to the local language, culture, and context is essential for building rapport with international audiences. Research is key: Conducting thorough market research is vital to identify the target market's needs, preferences, and competition in order to develop successful global marketing strategies. Leverage social media: Utilizing social media platforms that are popular in the target market can help digital marketers reach a wider audience and engage with them effectively. Optimize for search engines: Implementing search engine optimization (SEO) techniques specific to each target market can improve visibility and organic traffic to the brand's digital... - Published: 2023-06-02 - Modified: 2025-04-25 - URL: https://www.infidigit.com/blog/real-time-marketing/ During the era of short attention spans and the information boom, it is crucial to ensure that your marketing strategy is creative and memorable. After all, what is the use of spending on ads that fade even before driving people’s attention? Therefore, you must take advantage of every relevant opportunity to grab people’s attention at the right time and place. This is where real-time marketing can help. Let’s take a look at what is real-time marketing and its importance in today’s hyper-connected world. What Is Real-Time Marketing? Real-time marketing is a strategy that utilizes real-time data to engage with users and offer them a personalized experience. It focuses on current trends, events, or feedback relevant to a product or service and allows brands to react in real-time instead of planning and creating a marketing strategy for months. With a real-time marketing strategy, brands can offer tailored messages based on their audience’s wants, interests, and needs and boost their brand awareness. Difference between Real-Time Marketing and Social Media Marketing? Social media is one of the most effective platforms for real-time marketing. However, social media marketing cannot be considered the same as real-time marketing. How do these two differ? Let’s find out. Real-time marketing aims to quickly engage the audience on social media once getting notified about an event or trend. But real-time marketing is not about social media channels alone. It engages and draws the attention of potential customers on other platforms like live chats, emails, SMS, and more. Importance of... - Published: 2023-06-02 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/cross-network-advertising/ Google is the most preferred platform for any brand that wants to establish an online presence. The search giant processes 63,000 search queries per second. Google’s continuous innovation and accurate and lightning-fast search results make it an ideal platform for brands to target customers and boost their brand awareness. But you may miss critical opportunities by focusing only on Google and neglecting other search platforms. It is crucial to spread your advertising campaign to other networks to reach a greater potential audience. This is where cross-network advertising comes to play. What Is Cross-Network Advertising? Cross-network advertising refers to a marketing strategy where businesses promote themselves on several types of networks at once. Brands using cross-network advertising advertise their products or services on Google and target potential customers on other search engines and social media channels to increase leads and sales. Can Effective Cross-Network Marketing Increase Searches? Many marketers consider Google the beginning and end of online search. However, they fail to realize that people use several other platforms for searching. Advertising on these platforms can expose them to a larger audience and increase their revenue. One such platform is Bing, Google’s biggest competitor, having a 2. 87% search engine market share worldwide. Bing User Demographics Tapping into the Bing network allows you to target people using the search engine platform. The enhanced exposure to new customers ensures greater reach and the overall success of your brand. But gaining insight into Bing’s user demographics is crucial to target them better and... - Published: 2023-06-02 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/chatgpt-for-keyword-research/ ChatGPT can be one of the best tools for SEO that strategists can add to their list of free keyword research tools. However, ChatGPT cannot replace conventional research tools, and you shouldn’t solely base your content strategy on the ChatGPT keyword research alone. Chat GPT keyword research can help save time and effort and reveal untapped wells of keywords that will give you an edge over competitor websites, topic analysis and outlines, and keyword rabbit holes. This post . takes you through a series of prompts to use ChatGPT as a powerful assistant for keyword research. The Best ChatGPT Keyword Research Questions The efficacy of ChatGPT for keyword research depends largely on the effectiveness of the prompts for conducting keyword research and some additional advanced use cases for ChatGPT. It should be noted that Chat GPT keyword research isn’t based on search volume and other metrics, which tools like Ahrefs, Google Keyword Planner, and Semrush have access to. Despite that, ChatGPT can be useful for several research functions if given the right prompts. Let’s dive straight into these prompts and how they can be successively improved to help ChatGPT deliver astounding research results useful in SEO planning: Generating ideas for topics and keywords Chat GPT for keyword research is a better alternative tool to find untapped pockets of keywords. This is because your competitors must use the same tools and find and target the same keywords. ChatGPT can give subtopics that can be researched further down the line. Competitive research... - Published: 2023-05-12 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/first-input-delay-fid-by-google-will-be-replaced-by-inp-interaction-to-next-paint/ In early 2020, Google's Chrome Team introduced the Core Web Vitals to provide quality signals for web pages. Google announced at Google I/O on 10th May 2023 Google Introduced New Metric to Measure Website Responsiveness called Interaction to Next Paint (INP) as a Core Web Vital that is set to replace First Input Delay by March 2024. What is Interaction to Next Paint (INP)? Interaction to Next Paint (INP) is a performance metric that will evaluate a webpage's responsiveness to user interactions by measuring the delay of clicks, taps, and keyboard inputs during a user's visit. Google utilizes INP to assess the usability of online pages. INP leverages information from the Event Timing API. What is the current status of INP? After conducting a year-long period of testing and collecting valuable feedback from the community, the Chrome team has made the decision to endorse INP as the new measure for responsiveness within the Core Web Vitals framework. This replacement of FID, which will come into effect in March 2024 INP is a more comprehensive measure of responsiveness than the current Core Web Vitals metric, First Input Delay (FID). FID measures the time it takes for a website to respond to the first user interaction after the page has loaded. However, FID does not take into account subsequent user interactions. Why will Google replace FID with INP? In order to more accurately reflect user experience, Google is replacing FID (First Input Delay) with INP (Interaction to Next Paint) as a Core... - Published: 2023-05-05 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/artificial-intelligence/ What Is AI in SEO? Artificial Intelligence (AI) encompasses many different kinds of technologies, including deep learning, computer vision, machine learning (ML), natural language processing (NLP), and more. Its primary objective is to execute mundane and laborious cognitive tasks faster and better than humans. AI has effectively increased revenue in business. It can also be beneficial to your SEO. The tool is excellent for data analysis, which is crucial for developing an effective SEO strategy. AI SEO helps with keyword research, content creation, SERP analysis, content optimization, content marketing, link building, and more. The blend of SEO and AI is the perfect recipe for any business’ success. Where Can AI be Used? Discovering prospects Identifying hidden ranking opportunities that no one in the market has exploited is a vital aspect of SEO. AI SEO is proving to be effective in this area and helps boost your website’s rankings. These tools provide in-depth insight into trending topics, link-building opportunities, and keywords you should target with your content. Optimize conversions Even if your website receives a lot of traffic, it is the right traffic that will convert into customers. AI helps in the on-page optimization of your website so that it fulfills your business objectives. Consequently, you drive good traffic to your pages that place orders, subscribe to your email list, or fill out the required form. Refresh content Most SEO experts forget about a page after it is created and published. But no one likes being forgotten. Using AI, full pages... - Published: 2023-05-05 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/pillars-of-seo/ In this day and age, most businesses are trying to develop an online presence due to digitization and growing competition. People have begun to understand the need for search engine optimization and how it can help your company grow at an exponential rate. However, not everyone is aware of the technicalities or the fundamental aspects that factor into the ranking of your website. To implement the popular technique effectively, you must become knowledgeable about the three main pillars of SEO — Internet Publicity, Linking Building, and Referring Domains Content Creation and Marketing Technical SEO Each of these pillars of SEO is crucial in determining the position of your website in the search engine result pages. To get a deeper understanding, let us take a look at them individually. First Pillar: Internet Publicity, Link Building, and Referring Domains The internet is a vast place with many websites that can help you advertise your business and build a good reputation. By gaining internet publicity, you do not just become reliable for the users but also the search engines. This is also why link building is also very important while studying the pillars of SEO. It is a major factor for ranking on the SERPs. Having high-authority backlinks can help you get noticed by search engine bots. So, while link building, focus on the quality of the backlinks more than the quantity. As for the referring domains, they are the ones who determine the quality of your backlink. These are the domains where... - Published: 2023-05-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/video-seo/ What is Video SEO? Video SEO is the optimization of a video in order to rank higher in the search results for the intended keywords. For your video to rank on the first page of the universal search or video search, you must follow a few practiced methods. These are SEO techniques that help search engine bots recognize your video. How has video SEO evolved? The use of video marketing has increased exponentially over the years. In this digital era, people consume a lot of video content. This is why businesses focus more on this form of advertising, be it a YouTube ad or a sponsored reel on Instagram. Along with this evolution, we can also see some changes in video SEO. Due to the massive upload of video content every single minute, the algorithm to rank videos has changed over the years. The importance of metadata in video SEO has increased as well. The title, meta description and hashtags in a video matter more than you think. Nowadays, it has become quite difficult for a video to rank in universal search. On the other hand, it is comparatively easier in the video search. After the emergence of the smartphone era, video SEO has become mobile-optimized. The sharing of a video on social media can increase views or engagement. Voice search is also a big ranking factor nowadays. A short clip from a video can be the answer to a search query. This is how video SEO has evolved over... - Published: 2023-05-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-challenges/ The evolution of SEO has been driven by changes in user behavior and search engine algorithms. As search engines have become more sophisticated and users have become more accustomed to using search engines to find information and products, SEO has become increasingly complex and nuanced. In the early days of SEO, keyword stuffing and low-quality backlinks were among the effective strategies for improving search engine rankings. But today, these tactics are of no use. Here is the list of challenges that SEO experts face. Google changes its algorithm Google changes its algorithm frequently, affecting the ranking of your website while requiring you to adjust your SEO strategy accordingly. Google algorithm updates can be significant or minor and can be tailored to specific types of websites or search queries. For example, Google may release updates prioritizing mobile-friendly websites or penalize websites with low-quality backlinks. These changes can significantly impact your website's search engine rankings and traffic. To stay ahead of Google's algorithm changes, prioritize white hat SEO techniques and avoid spammy or manipulative tactics that can result in penalties. Stay up-to-date with industry news and regularly monitor your website's performance to identify changes in your search engine rankings. Artificial intelligence One of the most significant challenges of AI for SEO is the shift toward natural language processing. AI-powered search engines can now understand and interpret the context and intent of a user's search query rather than relying on keyword matching alone. That means the websites must produce high-quality content relevant to... - Published: 2023-04-25 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/gsc-to-drop-page-experience-report-mobile-usability-report/ In a recent announcement, Google said they are updating the experience section in the search console by removing page experience and mobile usability reports and upgrading HTTPS and Core Web Vitals reports. Page Experience Report Page experience is one of the ranking signals that Google uses to rank web pages on SERPs. Since it's launched in 2021 the report was designed to track mobile pages, but with an update in the algorithm in 2022 it could track the desktop version of pages too. And now in 2023, Google is removing it entirely from the search console. And no this is not because page experience is irrelevant or it has been removed from the ranking factors list. But this may be due to providing more insights via other mediums like their official documents explaining page experience and how to use it to create helpful content. Moreover, Google said they are going to transform the report into a new page that will link to general guidelines about page experience. How to check page experience without the page experience report? You can use page speed insights to get a detailed analysis of your website pages on their performance across the web so you can improve them. Mobile Usability Report & Mobile-Friendly Testing Tool From December 2023, the mobile usability report, mobile-friendly testing tool, and its API will be removed from the search console. The mobile usability report and the testing tool were officially launched in 2016 after seeing the huge growth of mobile... - Published: 2023-04-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-update-on-retired-ranking-systems Google released its broad core update in March 2023. The update targeted all content types across all languages and regions to reward or promote high-quality web pages. Google says this core update (or any other) does not target specific sites or pages. On April 21, 2023, Google recently refreshed its documented ranking systems page by removing four ranking systems from the list. There are four main systems: the Page Experience System, the Mobile-Friendly Ranking System, the Page Speed System, and the Secure Sites System. Google has its own process for removing factors from the list. Interestingly, Google abandoned the page experience system but didn't remove it from the main list. The remaining aspects like mobile-friendly ranking, page speed, and secure site systems, were likewise taken off the list of retired systems. You might be wondering if any of those mentioned above were major or real ranking systems in Google's history or if they were just fake sticks to motivate website owners to improve their sites' usability and security. These are the major ranking signals or systems that Google removed recently: Page experience system Mobile-friendly ranking system Page speed system Secure sites system Now another question arises here why did Google do it? What was the reason to remove these ranking signals? Page Experience was a set of criteria used to measure how easy and enjoyable it is for people to use a website, such as how quickly it loads, how easy it is to navigate, and how well it works... - Published: 2023-04-12 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/chatgpt The history behind ChatGPT can be traced back to 2015 when OpenAI was founded by a group of researchers and entrepreneurs to develop advanced AI systems that are safe and beneficial for society. One of the main challenges in AI research at the time was developing language models that could generate human-like text and understand the nuances of natural language. In 2018, OpenAI released the first version of its language model, called GPT (Generative Pre-trained Transformer). This pre-trained model that churned vast amounts of text data was able to generate texts that were coherent and contextually appropriate. However, this first version was limited in its ability to understand and generate complex text. In 2019, OpenAI released a more advanced version of the model, called GPT-2, which was trained on an even larger corpus of data. This advanced version was able to generate human-like text that was often indistinguishable from that written by humans. This model gained widespread attention and generated some controversy due to concerns about the potential misuse of AI-generated text. Finally, in June 2020, OpenAI released its most advanced language model to date: ChatGPT. This model was pre-trained on an enormous dataset of text from the internet and was able to generate human-like text in response to a wide range of prompts and topics. ChatGPT quickly became significant in the field of natural language processing and has been used for a variety of applications, from chatbots and virtual assistants to creative writing and poetry. What Is ChatGPT? ChatGPT... - Published: 2023-03-28 - Modified: 2026-01-27 - URL: https://www.infidigit.com/news/15mb-googlebot-limit-now-for-each-individual-subresource/ The 15MB fetch size limit is applicable to each fetch of the individual subresources referenced in the HTML as well, including JavaScript and CSS files, according to an update to Googlebot’s help document on crawling. Here’s what the new document reads: Versus the previous version: Thus, the new update clearly states that the 15MB resource fetch threshold is also applicable to Javascript resources, which means it isn’t conducive to having js files larger than this threshold limit. Having so may impact your website’s performance in search. Earlier, in June 2022, Google announced an update to their search documentation that said that Googlebot only reads the first 15 MB of HTML files. Google’s search advocate, John Mueller, had also stated that this 15 MB threshold had been prevalent for many years and that it was simply added to the documentation because it may be useful for some people when debugging and because it seldom changes. Googlebot is the umbrella term used for Google’s two web crawlers: Googlebot Desktop and Googlebot Mobile. Google primarily indexes the mobile version of most websites' content. Popular Searches SEO Services SEO Services in Bangalore Wix Development Services Website Structure Link Building Services SEO For Ecommerce Website SEO Audit Packages Canonical Tags Digital Marketing Services SEO for Automotive Top YouTube Searches Cloaking SEO Services in Mumbai SEO for B2B List of Search Engines SEO Friendly Website E-commerce SEO Services SEO for B2C Top YT Cooking Channels Off Page SEO SEO Packages WordPress SEO Services What is a... - Published: 2023-03-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-status-dashboard-to-provide-a-history-of-ranking-updates/ Launched last December, the Google Search Status Dashboard is now getting an update with the addition of a new ranking section. The earlier dashboard offered data about active and historical Google algorithm updates, and what changed with Google Search in relation to crawling, indexing, and serving. With the addition of the ranking section, you will be able to view what changed with Google Search in relation to rankings. Google Search Central (a platform that offers news and resources from Google Search to help people make great sites) via their Twitter handle, said that they are working on integrating the ranking updates page with http://status. search. google. com and that the ‘ranking’ section will soon display the recent March 2023 core update in addition to the Google Algorithm update history upto 2020. Below is the tweet for your reference: Here’s a link to the previous Google Algorithm Updates, if you wish to refresh your memory. Popular Searches SEO Services Website SEO Audit Packages WordPress Development Website Structure E-commerce SEO Services SEO For Ecommerce SEO Packages Types of SEO SEO Audit Services SEO for Education Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Insurance List of Search Engines YouTube SEO Tools Link Building Services SEO for OTT Platforms Top YT Cooking Channels 308 Permanent Redirect SEO Services in Bangalore WordPress SEO Services What is a Blog Import XML Formula - Published: 2023-03-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/keyword-stuffing-isnt-the-sole-reason-that-makes-a-page-unhelpful/ Google's John Mueller said that keyword stuffing alone would not make a page be deemed unhelpful. In addition, he also said that it likely won't be the reason for ranking issues in Google Search, and Google is good at ignoring methods like keyword stuffing. On Mastodon, someone highlighted a page that ranked well in the SERP but they thought that the page had keyword stuffing in it. John replied saying, "we tend not to evaluate the quality of other people's pages -- it's not that useful if you can't change something there. " According to the SEO, "those people aren't like others. ” That’s my client. We are trying to figure out if there is any chance a Google bot identifies unhelpful content on our website. Because we were hit by the helpful content update. Due to the amount of content on one page, I think it might come across as unhelpful. Any input from your end will be appreciated. " The above tweet by John Mueller stated that Keyword stuffing is not the only factor that necessarily makes a page unhelpful. Search engines easily ignore the keyword stuffing factors. Back in the 90s, keyword stuffing was primarily used to manipulate search results. Back in 2018, John Mueller also said that keyword stuffing won’t affect and get a penalty and last year he stated the same about keyword-stuffed URLs that don't lead to a penalty either. Popular Searches SEO Services SEO Services in Delhi Magento Development Website Structure Content Writing... - Published: 2023-03-27 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/senior-living-properties-marketing-like-a-pro-ft-piali-dasgupta/ https://youtu. be/oDJ56ERV2IkListen on your Podcast app Summary In this podcast episode, Piali Dasgupta, the Vice President of Marketing at Senior Living Properties, shares her insights on marketing strategies for senior living properties. She emphasizes the importance of understanding the target audience and their needs in order to create effective marketing campaigns. Piali discusses the challenges faced by the senior living industry and provides valuable tips on how to overcome them. She also highlights the significance of digital marketing and the role it plays in reaching and engaging with potential residents. With her expertise, Piali provides valuable advice on marketing senior living properties like a pro. Listen to the podcast to gain valuable insights and strategies for marketing senior living properties effectively. Key Take Aways Understand the target audience: Digital marketers should have a deep understanding of the senior living market and the specific needs and preferences of the target audience. Create a strong online presence: Building a robust online presence through a well-designed website, engaging social media profiles, and informative content is crucial for attracting and engaging potential residents. Utilize search engine optimization (SEO): Implementing effective SEO strategies can help senior living properties rank higher in search engine results, increasing visibility and organic traffic. Leverage paid advertising: Digital marketers should consider investing in paid advertising campaigns, such as Google Ads or social media ads, to reach a wider audience and generate leads. Develop a content marketing strategy: Creating valuable and relevant content, such as blog posts, videos, or guides, can... - Published: 2023-03-21 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/blue-highlights-in-googles-featured-snippets-go-live/ Google has introduced a new search functionality wherein specific text directly answering a user query is highlighted in blue text in the featured snippet result. This blue highlighted text has a greater font size than the non-highlighted text in the featured snippet. What’s interesting is that webmasters don’t need to do anything to enable this functionality. It works on both desktop and mobile. Please note that not all featured snippets are getting these blue highlights. In short: A new functionality where specific text directly answering a query is highlighted in blue The blue highlighted text has a greater font size than the non-highlighted text Webmasters need not do anything to enable this functionality Works on both desktop and mobile Here’s how it looks: How Google’s Featured Snippets Work A featured snippet is a special box in Google search results, where the format of a regular search is reversed, leading to the snippet text appearing before the link to the page. You cannot mark a page for a featured snippet. It is Google’s automated systems that decide whether a page would make a good fit for a featured snippet for a search query, and if the page makes the mark, it is promoted to the special box. When a user clicks a featured snippet, they are straight away directed to the area of the page from where the descriptive text was fetched. Blast from the Past: Earlier, in September 2022, the search engine giant tested this feature with two different colors:... - Published: 2023-03-21 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-introduces-favicons-sitename-and-sponsored-labels-on-desktop/ Favicons, site names, and sponsored labels are now fully live on Google’s desktop search globally, after testing out the same since November 2022. The search giant said that site names and upgrade favicons can be controlled by using the structured data documentation available on Google Search Central. The search giant rolls out new favicons, site names and sponsored labels on desktop search Site names and favicons can be controlled using structured data In October 2022, larger favicons with site names were introduced in mobile search Favicons and site names are coming to desktop! You can learn more about how to provide site names and define favicons in search results here:https://t. co/AGkfEeIbIs https://t. co/E7PxSacIIx https://t. co/WBHGf12Xkw — Google Search Central (@googlesearchc) March 8, 2023 Here’s what the documentation says, in brief: For Site names Google said that it automatically determines site names based on several sources from a site’s homepage and that it cannot manually change site names for individual sites. Yet, there’s a way for you to control the site name: by using structured data on your homepage and clearly stating what site name your site should have. For Favicons As per the documentation on favicons, Google recommends that the icon must be a multiple of 48px square, the favicon URL should be stable (not dynamic), and should ensure that it visually represents your website’s brand to aid users in immediately recognizing it as they scroll through search results. For Sponsored Ad The ad label is now replaced by the... - Published: 2023-03-21 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/link-best-practices-for-google-the-expanded-guide/ Google has released a new or significantly updated, manual on best practices for SEO links. The old guide just covered how to make links crawlable but the new one now includes advice on where to insert anchor text, how to design effective anchor text, how to include internal links inside your content, and how to include external links from other websites. Without further ado, let’s dive into the update guide: Creating Crawlable Links As per the guide, Google can crawl a link only if it has an anchor element (also known as HTML element) with an href attribute. Links in other formats, and without an anchor element, won’t be crawled by Googlebot. Here are examples of links that Google can and can't parse: Placement of Anchor Text For the anchor text, Google recommends you place it between the elements that Google can crawl. Anchor text is the visible text of a link. And what about anchor text for images? Alt and Img elements as anchor texts, and Google recommends adding descriptive alt text to images as links. Using Javascript to insert anchor text? Google advises running the URL inspection tool to ensure that the anchor text is present in the rendered HTML. Writing Descriptive Anchor Text As per Google, the anchor text should provide context for the link. Writing anchor text shouldn’t be hard: it should be descriptive, to the point, and relevant to the page that it’s on and to the page it links to. The more accurate your... - Published: 2023-03-16 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/google-march-2023-broad-core-update/ Google confirms rolling out the first broad core update of 2023. Search giant Google confirms rolling out the first core algorithm update of 2023: The March 2023 core update via Twitter. Google said, “Today we released the March 2023 core update. We'll update our ranking release history page when the rollout is complete. ” When announcing the release, Google hasn’t given much specifics about the new update. Yet, one evident thing is that Google intends to provide more accurate, high-quality search results with frequent releases of such updates. Core updates also serve as a reminder to SEO professionals to stay alert and be prepared to be on the lookout for strategies to get an advantage over the competition. Core updates usually create ranking fluctuations, and your site may perform better or worse during such an event. You can monitor your analytics and rankings over the next couple of weeks to learn how your site performs during the rollout of the update. Google previously stated that there is nothing you can do to fix your site if you notice a drop in search rankings following a core update. The new core update comes just six months after the last core update, which was the September 2022 update. Today we released the March 2023 core update. We'll update our ranking release history page when the rollout is complete: https://t. co/sQ5COfdNcb — Google Search Central (@googlesearchc) March 15, 2023 Popular Searches SEO Services SEO Company in Chandigarh Website Maintenance Website Structure USA SEO... - Published: 2023-02-24 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/first-party-data-how-it-benefits-drives-business-success-ft-david-charles-whittaker/ https://youtu. be/7k6S83qQLSwListen on your Podcast app Summary In this podcast episode, David Charles Whittaker discusses the importance of first-party data and how it can drive business success. First-party data refers to the information collected directly from customers or users, providing valuable insights into their preferences and behaviors. Whittaker emphasizes that leveraging this data can help businesses make informed decisions, personalize marketing strategies, and enhance customer experiences. By utilizing first-party data effectively, companies can improve their targeting, increase customer engagement, and ultimately drive business growth. Whittaker also highlights the significance of data privacy and the need for businesses to establish trust with their customers. Overall, harnessing first-party data is crucial for achieving business success in today's digital landscape. Key Take Aways 8 Key Takeaways for Digital Marketers from the Blog "First-Party Data: How It Benefits & Drives Business Success" by David Charles Whittaker:Importance of First-Party Data: First-party data is crucial for digital marketers as it provides accurate and reliable insights about customers, enabling personalized marketing strategies. Enhanced Customer Understanding: By analyzing first-party data, marketers can gain a deeper understanding of their target audience's preferences, behaviors, and needs, allowing them to create more effective campaigns. Improved Customer Engagement: Leveraging first-party data helps marketers deliver personalized experiences, leading to increased customer engagement and loyalty. Better Ad Targeting: First-party data enables precise ad targeting, ensuring that marketing efforts reach the right audience, resulting in higher conversion rates and ROI. Data Privacy Compliance: Collecting and utilizing first-party data ensures compliance with data privacy regulations, as... - Published: 2023-02-23 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/the-future-of-marketing-post-covid-ft-saurabh-bajaj/ https://youtu. be/LA7SvXaumrIListen on your Podcast app Summary In a podcast episode titled "The Future of Marketing Post-COVID," Saurabh Bajaj discusses the evolving landscape of marketing in the wake of the pandemic. Bajaj emphasizes the importance of adapting to the changing consumer behavior and leveraging digital platforms to reach the target audience effectively. He highlights the significance of data-driven marketing strategies and the role of artificial intelligence in personalizing customer experiences. Bajaj also emphasizes the need for marketers to stay updated with the latest trends and technologies to stay ahead in the competitive market. Overall, the podcast delves into the future of marketing, emphasizing the need for agility, innovation, and a customer-centric approach in the post-COVID era. Key Take Aways 8 Key Takeaways for Digital Marketers from "The Future of Marketing Post-COVID" Blog:Importance of Data-Driven Marketing: Utilize data to understand customer behavior, preferences, and trends to create targeted marketing strategies. Rise of AI and Automation: Embrace artificial intelligence and automation tools to streamline marketing processes and enhance efficiency. Focus on Personalization: Tailor marketing messages and experiences to individual customers to increase engagement and conversion rates. Shift towards Omnichannel Marketing: Integrate various digital channels like social media, email, and websites to provide a seamless customer experience. Emphasis on Content Marketing: Create valuable and relevant content to establish thought leadership, build trust, and attract and retain customers. Enhanced Customer Experience: Prioritize customer satisfaction by providing personalized experiences, quick response times, and efficient customer support. Importance of Video Marketing: Leverage the power of video... - Published: 2023-02-02 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/role-of-digital-advertising-alliance-in-business-growth/ https://youtu. be/FG8ZVbobEg0Listen on your Podcast app Summary The Digital Advertising Alliance (DAA) plays a crucial role in the growth of businesses through its focus on digital advertising. In a podcast episode, the DAA discusses the importance of self-regulation and consumer privacy in the digital advertising industry. They emphasize the need for transparency and choice in data collection and usage, as well as the significance of responsible advertising practices. The DAA also highlights the benefits of its AdChoices program, which allows consumers to control their online advertising experience. By promoting ethical and responsible digital advertising practices, the DAA contributes to the growth and success of businesses in the digital landscape. Key Take Aways 8 Key Takeaways for a Digital Marketer from this Blog:Understanding the Role: The Digital Advertising Alliance (DAA) plays a crucial role in promoting responsible advertising practices and consumer privacy protection. Self-Regulation: The DAA encourages self-regulation among advertisers, ensuring they adhere to ethical standards and guidelines. Adherence to Privacy Principles: Digital marketers should prioritize consumer privacy by following the DAA's privacy principles, such as transparency and choice. Enhanced User Experience: By implementing DAA guidelines, digital marketers can provide a better user experience by delivering relevant and personalized ads. Trust and Credibility: Adhering to DAA standards helps build trust and credibility among consumers, leading to increased brand loyalty and customer retention. Compliance with Regulations: Following DAA guidelines ensures compliance with various privacy regulations, reducing the risk of legal issues and penalties. Cross-Device Tracking: Digital marketers can leverage the DAA's guidelines... - Published: 2023-01-31 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/how-consumer-behavior-affects-business-success https://youtu. be/QMsGYk29dCAListen on your Podcast app Summary Consumer behavior plays a crucial role in determining the success of a business. Understanding how consumers think, feel, and make decisions can help businesses tailor their strategies to meet their customers' needs effectively. Consumer behavior encompasses various factors such as demographics, psychographics, and social influences that influence purchasing decisions. By analyzing consumer behavior, businesses can identify trends, preferences, and patterns, enabling them to develop targeted marketing campaigns and product offerings. Additionally, consumer behavior affects brand loyalty and customer satisfaction, which are essential for long-term business success. By staying updated with the latest consumer behavior trends, businesses can stay ahead of the competition and adapt their strategies accordingly. Ultimately, understanding consumer behavior is key to building a successful and sustainable business. Key Take Aways 8 Key Takeaways for a Digital Marketer from the Blog:Understanding Consumer Behavior: Digital marketers should prioritize understanding consumer behavior as it directly impacts business success. By analyzing consumer preferences, marketers can tailor their strategies to meet customer needs effectively. Importance of Data Analysis: Data analysis plays a crucial role in understanding consumer behavior. Marketers should utilize tools and techniques to gather and analyze data, enabling them to make informed decisions and create targeted marketing campaigns. Personalization is Key: Consumers appreciate personalized experiences. Digital marketers should focus on delivering personalized content, offers, and recommendations to enhance customer satisfaction and drive conversions. Mobile Optimization: With the increasing use of smartphones, digital marketers must optimize their websites and campaigns for mobile devices. Mobile-friendly... - Published: 2023-01-31 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/tips-for-creating-a-brand-experience-that-deliver-results/ https://youtu. be/9koKX07ZgpgListen on your Podcast app Summary In this podcast episode, the focus is on creating a brand experience that delivers results. The guest speaker shares valuable tips and insights on how to enhance the brand experience for customers. The key to success lies in understanding the target audience and their needs, as well as aligning the brand's values and messaging accordingly. Consistency across all touchpoints, from website design to customer service, is crucial in creating a memorable brand experience. Additionally, leveraging technology and data can help personalize the experience and build stronger connections with customers. By prioritizing the brand experience, businesses can differentiate themselves in the market and drive better results. Key Take Aways Understand your target audience: Digital marketers should focus on understanding their target audience's needs, preferences, and behaviors to create a brand experience that resonates with them. Consistency is key: Maintaining consistency across all digital touchpoints, including website, social media, and email marketing, helps build a strong and recognizable brand identity. Personalization drives engagement: Tailoring the brand experience to individual customers' preferences and interests can significantly enhance engagement and conversion rates. Embrace storytelling: Storytelling is a powerful tool for digital marketers to create an emotional connection with their audience and communicate the brand's values and mission effectively. Optimize for mobile: With the increasing use of smartphones, digital marketers must ensure that their brand experience is optimized for mobile devices to provide a seamless user experience. Leverage user-generated content: Encouraging customers to share their experiences and opinions... - Published: 2023-01-01 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-amp/ What is AMP? Accelerated Mobile Pages, or AMP, is an open-source framework that aims to load publisher’s sites quickly on mobile. As mobile responsive is slow because desktop resources are abundant and plenty. AMP features lessen JavaScript and CSS components, Content Delivery Network, and enhances the performance of the internet on mobile devices. Web content loads, depending on the pace of the internet and the file size of the website. Although, several pages will load gradually if the internet speed is fast and the volume of files is too large. Having said that, a technically optimised page might also load slowly if the connection is too slow. How do Accelerated Mobile Pages (AMP) work? AMP consists of three components that make it work. The first is AMP HTML, which is a leaner version of the regular HTML. To ensure quicker page loading, certain HTML functions, such as forms, are not accepted on AMP. The AMP framework also needs you to use a streamlined version of CSS. The second component is called AMP JS, which helps the page load quickly on mobile platforms by restricting the use of Javascript. The only exception made is for AMP Script, which is optimized keeping page loading acceleration in mind. The elements AMP takes away with JavaScript, is compensated with an extensive library of easy-to-deploy components. Users can make animations, load content dynamically, modify the page layout, and perform other functions using AMP’s library. The final component of AMP is the proxy-based content delivery network... - Published: 2022-12-19 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/low-competition-keyword/ Every domain, new or old, wants to rank for the really competitive keywords. This would mean gaining an unbelievable amount of traffic on your site. But, of course, in reality, this is not easy to achieve. Unless you are using a domain with a very high domain ranking, it will be nigh on impossible to overtake the giants that dominate each sector. So, if your domain is new and has next to no authority, reaching the top of the search results will be difficult if not unachievable. But if targeting high-competition and high search volume keywords is not a good idea, especially if you want to gain traffic and exposure in a short span of time, then what exactly should you be building your content around? The answer lies in low-competition keywords. However, before we delve into how that works, we must first learn what low-competition keywords actually are. What are low-competition keywords? Simply put, low-competition keywords are search queries which very few brands and businesses compete for as part of their search engine optimization and ranking efforts. Since they have very few domains competing for them, it is easy to rank for them. This makes them the perfect choice for digital marketers looking to generate traffic on their clients’ sites in a short span of time. Low-competition keywords are especially perfect for domains that are comparatively new to the arena and have next to no domain authority as a result. Usually, it can take up to six to eight... - Published: 2022-12-19 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-skills-required-to-become-an-seo-expert/ Have you been thinking of building a career in Digital Marketing? The Digital Marketing field offers vast career opportunities and diverse job roles such as Social Media Marketer, Performance Marketer, SEO Specialist, and so on. Gaining essential SEO skills can help you land a job as an SEO specialist in no time and make inroads to a lucrative career in digital marketing. The Digital Marketing industry is expected to reach a valuation of USD 65. 33 billion by the end of 2022. SEO and Search Marketing skills are one of the most sought-after skills in the industry, and SEO jobs are always on the rise. An SEO specialist is practically indispensable for any organization today, as more and more marketing initiatives are solely conducted online. However, you’ll need to gain knowledge of certain SEO tools and SEO specialist skills to acquire and retain an SEO job. What are these? Let’s find out. 1. Critical thinking It isn’t easy to trick Google or search engine algorithms. No two websites’ SEO strategy is alike. Here is where it becomes necessary for an individual considering a career in SEO to have a keen analytical eye and critical thinking ability. What helps your competitor’s website rank might not work for your company’s website. How then do you arrive at the right SEO strategy for your marketing activities? You draw up a technical SEO checklist. You assess what errors your competitors are making on their web pages, ensure you don’t make these on your website,... - Published: 2022-11-14 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/crm-for-small-businesses/ Best CRM for Small Businesses and Why They Are Important Customer Relationship Management (CRM) is important to businesses. It can help a business increase sales, improve customer journeys, drive conversions, and offer the best customer experience. There are a wide range of CRM software and platforms out there, each with unique features that can help drive growth for small businesses. In this guide, we will discuss why CRM is essential for businesses and which software offers the best CRM for small businesses. What Is Small Business CRM Software? CRM for small businesses is a feature-rich system that can help a business drive customer relationships and revenue. A comprehensively built system, it can help small businesses keep track of customer data, customer interactions, buyer’s journey, conversion rates, and much more. Why Do Companies Need CRM? While CRM comes with several benefits for small businesses and organizations, here are the most important ones: Identifies sales opportunities accurately Stores all customer and prospects data in one place securely Generates data-based sales forecasts Builds better customer relationships Drives business and increases revenue Monitors all relevant customer trends Provides valuable insights about customer journeys and experience Benefits of Using a CRM Connected Teams Using a CRM can centralize all the customer information, and make it accessible to all the departments in your company. This means that teams can seamlessly collaborate and stay connected through everything. Tracking sales, facilitating cross-departmental collaborations, organizing analytical customer data, and so on is possible with a CRM. Better Customer Relationships... - Published: 2022-11-07 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/quality-score/ New to PPC marketing? You must be hearing tons of words being tossed around like CPC, Ad Rank, Quality Score, etc. No need to stress out. You will master all of it in due time with the right resources. In this article, we’ll be giving you a detailed walkthrough of Quality Score in PPC Marketing. By the end of it, you will have a thorough understanding of ‘What is Quality Score? ’, how it is calculated, the various types of quality score, the benefits of enhancing your quality score, and even some tips and tricks on how to improve quality score. For any individual trying to make the most of Google ads, gaining a good knowledge of Quality Score is a must. Why? Because Quality Score affects PPC ads the same way as having a clean police record affects a visa application. Just like having a clean criminal track increases your chances of obtaining a visa for international travel, the better your Quality Score, the more you can expect your PPC ads to perform and the lesser you pay per click. What Is Quality Score? Quality Score is a score that Google calculates and awards marketers running PPC ads. It is calculated based on the keywords used and the quality/relevance of the PPC ads being run. Quality Score determines your CPC i. e. Cost Per Click for Google Ads. The Quality Score formula also directly decides your Google Ads rank. Several factors are considered when calculating a PPC ad’s Quality... - Published: 2022-11-02 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/content-pruning/ While the content creation aspect of search engine optimization (SEO) is crucial to a website’s ranking and performance, it is equally important to review the existing content on the website. The content on a website should be accurate, informative, and relevant. Removing outdated content from your website can actually improve its ranking. Over the past few years, the idea of “less is more” has been increasingly applied to the existing content on websites. This became more relevant since Google’s Panda 4. 0 update, thus making content pruning an important exercise. What is content pruning and how can it help? Let’s find out. What Is Content Pruning? Content pruning is the process of removing or updating the existing content on a website, which might no longer be useful or relevant. This type of content often brings down the SEO performance of a website, and is considered dead weight by search engine algorithms. Examples of content that is usually pruned include duplicate and outdated content as well as content that generates neither traffic nor user engagement. Why Is Periodic Pruning Necessary? Content pruning, when done regularly: Optimizes pages that do not generate any engagement Offers visitors a better user experience by removing the dead weight from the website Identifies duplicate content that can potentially attract penalties Improves the authority of the overall content on your website for search engine algorithms Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO... - Published: 2022-10-31 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/content-outline/ Designing a well-designed website is arduous. Apart from the obvious parameters like a good design and layout, it has to have a solid architecture. It also has to be user-friendly. Above all, it has to have good content. The content on a website has to be of different types, has to perform different functions, and should be designed for specific purposes. This process is defined as content outlining. Let’s find out what it is and how it impacts the performance of your website. What Is a Content Outline? You can think of a content outline as a detailed and insightful version of your website’s sitemap. A sitemap is a visual representation of what your website looks like, and where the content lives on the website. A content outline takes things further, and lists the various types of content on each of the pages, its functionality, and the intent behind the content. A content outline is also a blueprint for how your content looks on each page. This blueprint can include various elements like images, headings, call to action (CTA) elements, statistics, and more. It makes for a great starting point to organize and develop your content. You can use it to structure the flow of the article, organize relevant research, and create a polished and ready-to-publish final draft. Why Are Content Outlines Important? Content outlines help a website's content-first approach for driving better conversion, engagement, and user satisfaction. Content outlines help websites take a content-first approach. This ultimately helps with... - Published: 2022-10-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/universal-analytics-360-deadline-extended-upto-2024/ Twelve months ago, Google announced switching to an algorithmic model it calls “Data-Driven Attribution. ” The company began 2022 with an important goal to get its entire customer base to Google Analytics 4 (GA4). According to the latest rounds of updates from Google, the end date of Universal Analytics 360 to 2024, giving enterprise users more time to transition to Google Analytics 4 (GA4). Now, the last day to switch to Google Analytics 4 (GA4) will be July 1, 2024 instead of October 1, 2023. This additional time allows the users to have a smoother transition. It also allows Google more time to develop GA4 into a product that is built for enterprises. Google stated, “We’re focusing our efforts and investments on Google Analytics 4 to deliver a solution built to adapt to a changing ecosystem. Because of this, throughout 2023 we’ll be shifting support away from Universal Analytics 360 and will move our full focus to Google Analytics 4 in 2024. ” Meanwhile you can read more about the GA4 and to get a better understanding of the new features and functionalities. Popular Searches SEO Services SEO Company in Coimbatore Webflow Development Website Structure ASO Services SEO For Ecommerce Ecommerce Audit Packages Google Image Thumbnails SEO Consulting SEO For Law Firm Top YouTube Searches Most Subscribed YT Channels SEO Services in Mumbai SEO For Doctor List of Search Engines HTML Image Tag SEO Services in Bangalore SEO For Roofing Top YT Cooking Channels HTTP Status Codes SEO Packages WordPress... - Published: 2022-10-21 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/faq-pages-for-seo/ Well-done frequently asked questions (FAQ) pages are an asset to websites. They not only provide essential information but can also play a key role in search engine optimization (SEO). On the other hand, badly done FAQ pages resemble a poorly curated data dump and can affect SEO negatively. In this guide, we will go over how FAQs on websites can become a valuable tool in an SEO strategy. Internal linking: Use your FAQ as a sitemap Search engines and users love the FAQ pages as they directly respond to the audience’s needs and queries quickly. But what is the FAQ page, and how can you use it as a sitemap? Let’s find out. What is an FAQ page? FAQ stands for Frequently Asked Questions. An FAQ page is a webpage that provides answers to frequently asked or common questions that users may have. The FAQs on the website are a great way to show that you value your customers, and strive to solve their queries about your product/service and enhance their knowledge. It also plays a crucial role in Search Engine Optimization and improves your online visibility. By providing crisp answers to user queries, you can feature in higher rankings in the search engine results pages (SERPs) and drive more traffic. Some of the FAQ page examples include: Homepage Dedicated FAQ page Product/service page FAQs within a blog post FAQs within a standalone blog post An FAQ page can also improve your site’s internal linking and be used as a... - Published: 2022-10-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/bot-traffic/ A recent report highlighted that over 42% of online traffic comes from non-human sources. Furthermore, all of this traffic comprises various programs ranging from legitimate crawlers and bots to corrupt automated software and programs. So, what exactly does trafficbots or bot traffic entail? Let’s find out. What is Bot Traffic? Bots are specifically designed to perform automated tasks on the Internet without human intervention. These tasks can include sending reminders, scheduling interviews, etc. Bots are useful for carrying out repetitive and mundane tasks and can even mimic the behavior of a real user. Bots are used to conduct automated tasks on a large scale, given their efficiency and swiftness. Any non-human traffic witnessed by a website or an app is bot traffic. Encountering website traffic bots is quite normal on the Internet. Nearly 30% of the internet traffic is made up of website bot traffic. But is bot traffic good or bad? Bad bots can harm your website by trying to force their way and stealing sensitive information from your website. However, not all bot traffic is bad. There are some good and legitimate bots, too, with a set purpose and intention of their creators behind them. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve... - Published: 2022-10-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/permalink/ Search engines interpret the intent of the content on a website, index it, and rank it on search engine results pages (SERPs). Many people believe that this happens only in the title tags. However, URLs are equally important. The more optimized your URL, the easier it will be for search engine crawlers to identify what the page is about. This is where the permalink comes in. A permalink is an extension to your site domain briefing the search engine about the content title. What is a Permalink? Permalink is the detailed URL that appears for any Web page, blog, or product page. The permalink structure is made up of your company's domain name and a two to three word brief known as the slug. Suppose you own a fintech company whose name is XYZ Ltd. , and your domain is www. xyz. com. You publish some content titled "How to Avail of a Business Loan? ". In this case, your permalink will be https://www. xyz. com/apply-business-loan. A permalink may also include information such as the date, product category, application page, and so on. Using well-structured permalinks helps users understand what the Web page is all about. If you can add keywords to it, chances are that it will help with ranking as well. Difference Between Permalink and URL? An URL is a link or, more precisely, a Web address that, when clicked, directs you to a specific Web page or file. URLs can include brand names, domains, slugs, or paths.... - Published: 2022-10-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/sustainable-seo/ Often, despite implementing all recommended practices for improving the search engine optimization (SEO) of a website, chances are that it will slide down the rankings. This is because such websites prioritize short-term goals over long-term ones. They choose to publish content on trending topics. As the trend draws to an end, the clicks dry up too. Furthermore, search algorithms are constantly evolving. Those who do not follow the latest updates are penalized by lower rankings. What Is Sustainable SEO? Search engines regularly update their ranking factors. You are mistaken if you believe that once you have achieved the top spot on search engine results pages (SERPs), you will never lose it. You will need a solid SEO strategy to maintain your top position on SERPs. This is where sustainable SEO comes in handy. Sustainable SEO ensures that the content you publish is relevant and useful to your audience. In case your content fails to address the users' concerns, publishing it online is pointless. Thus, sustainable SEO emphasises creating evergreen content, repurposing older content, improving the site structure, and assuring content compatible with all devices. A Search Strategy for Sustainable SEO Run a test on the Web. Dev Measure The Web. Dev measure is essentially a Google Lighthouse test. It is a free tool with automated features ideal for improving the quality of various Web pages on the website. The Web. Dev tool is critical for long-term SEO because it tells you how Google perceives your website. What a waste it... - Published: 2022-10-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/private-blog-networks/ Links are a vital component of search engine algorithms that influence ranking. However, various industries necessitate special attention and effort for SEO. The sole reason for this is the lack of link donors. For example, an e-commerce website will get far more links than a construction company’s website. To improve the link quantity, such site owners turn to Private Blog Networks (PBNs). But is this strategy worthy? Does Google consider PBNs to be a good SEO practice? The following article will go over everything you need to know about what is PBN in SEO. What is a PBN? A Private Blog Network (PBN) is a collection of websites owned by a single person. Each of these websites exists on the internet solely for obtaining backlinks to the owner's legitimate website. PBN strategies are mostly used by website owners working in an industry with limited opportunities for link building. Such site owners' only option is to earn links through PBN. The list of projects that are part of the PBNs is referred to as satellites. As per Google, if you use a PBN link-building strategy, you are violating the webmaster guidelines. When Google discovers it, it will impose a penalty, and your site's visibility on the SERP will suffer as a result. How does PBN work? PBNs are designed in a manner where every domain links to a main website. PBNs might be effective in some niches but not in every. The success of your PBN strategy relies on the approach... - Published: 2022-10-08 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/social-media-seo/ Many businesses now recognize the value of search engine optimization (SEO) for business growth. But many still ignore the relevance of social search media optimization. Social media platforms have enormous potential, notably for B2B. Did you know that Facebook has around 2 billion active users, LinkedIn has approximately 30 million, and Instagram has over 700 million users? Given these massive numbers, social media platforms serve as the perfect option for content distribution. You can bring a good traffic volume when you publish content on your website and then share its link on your social media profiles. The reason is that if your followers find the content useful, they will share it on their profile. If your followers' connections like the post, it will be shared again. Every social share provides you with an opportunity to connect with numerous new prospects. Integrating social media into your SEO strategy in the right manner can ensure the growth of your business. It can help with traffic generation and link earning. However, there is some debate about whether social media plays a role in the search engine ranking algorithm. Complicated History of SEO & Social Media Google made a perplexing statement a few years ago. It claimed that social media SEO plays a significant role in its ranking algorithm. It also stated that social media pages will get indexed in the same way as web pages, and the links they earn will be counted in the backlinks. However, another statement issued by Google states... - Published: 2022-10-08 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/google-multisearch/ It is a well-known fact that Google has a monopoly over search. We turn to Google for help with everything—from finding our favorite brands to seeking solutions for serious problems. However, some things might require extra effort to find. For example, suppose you are looking for an object whose image you have but whose name you don't know, it will be difficult to search by simply typing a phrase in the search bar. This is where the multisearch, or, Google search by image feature comes in handy. What is Google multisearch? Google Multisearch is a soon-to-be-launched feature that will allow users to conduct web searches using images and text simultaneously. Multisearch is available on Google Lens as an added function and gives you a new way to search for whatever you intend to find. The feature will be beneficial in cases where you have an object or image in front of you, but you don’t know all the words that would be used to describe the object. You can search with any image using your phone’s camera on Google Lens and add additional text queries to supplement the image search, using which Google will display search results. Suppose you want to find a restaurant near you that serves a particular dish you like or a bakery that sells a specific kind of cake; you need to zoom in on the image of the dish or cake or text query using your phone’s camera. Google will display the results that match... - Published: 2022-10-07 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/ecommerce-content-marketing/ If you own an ecommerce site, how would you get prospective clients to your Web page? Every business owner must spend some time thinking about how to differentiate one’s offerings from those of the competitors. This will inevitably involve learning about the best ecommerce content marketing strategies. Ecommerce content marketing is crucial for creating brand awareness, improving lead quality, and boosting sales figures. In times when biggies like Amazon dominate the ecommerce industry, a solid content marketing strategy will enable you to compete with them. If you are new to this segment, we have some thoughts on content marketing and how you can leverage certain strategies to market your content and improve the performance of your ecommerce site. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions What is Content Marketing? Content marketing involves attracting prospective clients through compelling content. It entails producing well-researched, SEO-optimized content, publishing it on the website, and then distributing it to various prospects through various mediums. Marking your digital presence in today's world is impossible if you do not use this strategy. Content marketing educates people about your brand and the products in your portfolio. You can use various methods to market your content. You can share infographics on social media, create newsletters and email campaigns,... - Published: 2022-10-07 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-for-yahoo/ All marketers want only one thing—that the product or service they are marketing should reach the maximum number of people. While the digital landscape has facilitated this to a great extent, there are still some blind spots. Marketers frequently think of Google as the vehicle to reach each and every customer. The assumption is that all other search engines do not have the kind of reach that Google has. This might be partially true, but nonetheless, it is a blind spot. Marketers often overlook the potential of other search engines like Yahoo. Though overshadowed by Google, it still holds a good percentage of the overall global search volume. Additionally, there are various countries where Yahoo is the search engine of choice; where it is equally or maybe even more popular. Here’s how you can use the Yahoo search engine to achieve the desired ranking. What is Yahoo Search? Yahoo was established in 1995. Initially, it used its own data storage and Web crawling to deliver results. However, after 2009, Yahoo results were driven by another search engine—Bing. The Yahoo home page contains a news portal, email, and other search engine capabilities. To use search, you will need to type the search phrase into the top bar. On clicking the magnifying glass icon on the screen, or hitting the Enter key on the keyboard, the search results will be displayed on the screen. As a site owner, you must focus on search engine optimization (SEO) to build your site impression on... - Published: 2022-10-07 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/link-bait/ A Brief Guide on Link Bait Constant evolution and new practices emerge every day in the domain of SEO. Link bait is one of these practices that has become a trend in the past few years for promoting different types of content. So, what is link baiting and how can it help your business? Let’s find out. What is Link Bait? Link baiting is an activity carried out by websites to generate backlinks for various types of resources such as blogs. These backlinks are aimed to be generated from authoritative external sources. The aim of link baiting is to create content that is appealing or viral enough to be shared by a large pool of online strangers on their own platforms such as social networks, sites, and blogs. Why is Link Bait Effective? Link baiting is one of the most effective forms of link building for websites. It takes advantage of various elements like share triggers, which appeals to a large group of online audiences. Share trigger is a psychological principle that attracts people to link to authoritative or relatable content. This helps businesses in organically generating backlinks for their websites. Backlinks are one of the key Google ranking factors and can significantly boost your website’s rankings. Link Bait Best Practices 1. Making link bait practical Create content that can be used by the reader right away. Having practical resources for people to use online, which can help them in some way, is the most effective way to link bait.... - Published: 2022-09-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/digital-marketing-updates-news-google-core-update/ 1. Google Announces September 2022 Core Algorithm Update: Google announced a Core Algorithm Update on September 12, 2022. The company stated that it might take two weeks to complete the rollout. The update’s target will likely be all types of content and will impact all languages and regions. Today we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete: https://t. co/sQ5COfdNcb — Google Search Central (@googlesearchc) September 12, 2022 2. Google Answers If Adding Content Daily Increases Rankings: Google recently conducted an SEO office hours hangout in which someone asked if adding content regularly was helpful for ranking. Google replied by saying - “No. Posting daily or at any specific frequency, for that matter, doesn’t help with ranking better in Google search results. However, the more pages you have in the Google index, the more your content may show up in search results. ” 3. Google Discusses Zero Search Volume Keyword Targeting: Also, in the same Office Hours hangout video, someone asked the Google team whether they should rank for zero search volume keywords. Replying to the question, another viewer answered, "You can optimize for whatever keywords you want. And it’s not always about the keywords that have the most volume. You should think about how people should find your page and target those keywords. ” 4. Microsoft Ads Unveils New Smart Campaign Features: Microsoft Ads announced a new, simplified Smart Campaigns setup experience on Thursday, September 8th. The update includes... - Published: 2022-09-28 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-influencer-marketing/ Influencer marketing has become one of the most powerful marketing strategies. According to various studies, most people prefer to buy products that celebrities recommend. Be it selecting stocks for investment, cosmetics, or even the best school for kids, consumers go with the recommendations of influencers. Using this marketing approach has helped various companies improve their sales figures. If you have yet to implement this approach to promote your product or content, you will want to learn about its benefits and how to do it correctly. Influencer Marketing for Search Engine Optimization Vs Social Media The first question you should ask is what is influencer marketing? In the context of search engine optimization (SEO), influencer marketing aids in the acquisition of more high-quality links. On the other hand, if you use this marketing strategy on social media, you will receive more engagement in the form of likes, comments, retweets, and shares. Influencer marketing for both social media and SEO leads to increased traffic to your site and an extensive list of quality leads. Such a type of marketing for SEO can be performed via guest blogging. For social media, you have a plethora of options such as collaboration videos, podcasts, webinars, interview sessions, and so on. How does influencer marketing impact SEO? One of the most effective methods of content distribution is through influencer marketing. It helps your site get more clicks, more quality leads, longer session times, and more high-quality links. Let's look at an example. Assume you own a... - Published: 2022-09-27 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/manual-vs-automatic-seo-audit/ Ranking on search engines is impossible if you do not have a way to track the issues on your site. Since search engines use over two hundred metrics to determine your position on search engine result pages (SERPs), you must first identify the flaws before you begin fixing them. Some of the most common ranking factors include site structure, load time, title tags, image optimization, and so on. If you are wondering how to identify problems in the first place, one of the ways is to do a site audit also known as a search engine optimization (SEO) audit. Audits can be performed manually or automatically using tools. What is an SEO Audit? An SEO audit is a procedure that helps you determine how well your website performs on the Internet and whether it follows the best SEO practices. It also assists you in determining whether your site complies with search engine updates. An SEO audit is the first step in developing a marketing strategy. It reveals the different flaws in your website. Among them are: On-page SEO issues Content gaps Non-performing keywords Issues with page layout Possible off-site problems Why is an SEO audit important? Your website reflects your company's image. SEO audits reveal underlying issues that prevent your site from receiving organic clicks or conversions. For instance, suppose a visitor to your website wants to order a product but is frustrated by the amount of time the site takes to load, chances are that the product will be... - Published: 2022-09-27 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/seo-online-reputation-management/ Some years ago, a popular confectionery brand saw a massive fall in sales after some of the items were said to be contaminated. Once the news broke, the company’s manufacturing plant was raided by the authorities. To overcome the loss of sales and goodwill in the market, they started a campaign that would help them in gaining their reputation back. This was before the Internet was considered to be a powerful marketing tool, and most efforts to regain its standing were offline. In today’s day and age, when the Internet is the king, if a product or service is hit by a negative review or a controversy, online reputation management comes in handy. What is Online Reputation Management? Online reputation management(ORM) is a process that assists you in monitoring your brand's image across the industry. It helps you recover from the damage suffered by your brand due to third-party sites' malicious intentions. How Does it Work? You must first research your brand's keywords to determine which phrases your content is negatively ranking for. Examine various industry-related blogs, forums, and press releases to see where your brand is being portrayed negatively. Begin by removing or reporting negative or abusive comments, then address users' concerns by resolving their issues, and finally, remove negative links. When you believe you have cleaned up your site, integrate ORM. Attempt to increase the number of positive reviews about your brand on various platforms. Why is Reputation Management Important? 1) Personal Brand Reputation is crucial for both... - Published: 2022-09-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-wayback-machine/ As a site owner, you will continue to update your website to achieve the best search engine optimization (SEO) results. Updating the website may include adding new content, changing the structure of the site, updating landing pages, updating URLs, optimizing title tags with new keywords, and so on. However, when making major changes to your site, there are chances that things may not always go as planned. In such a case, you will want to figure out which previous changes interfered with your SEO objective. This is where Wayback Machine comes to your assistance. Here are different ways to use Wayback Machine to improve your rankings. Wayback Machine—Eight Ways to Improve SEO 1) View Website Changes Website changes have a significant impact on page ranking and traffic. There might be a few changes that are not user friendly and can cause visitors to leave your site. If you are wondering how the Wayback Machine works in this context, the answer is by providing snapshots. It provides snapshots to help you understand and compare the rendered appearance of your site whenever changes are made to it. If you notice a sudden drop in traffic, you can use this tool to determine which change is causing the problem. You can then prepare a layout to fix the issue immediately. 2) Find URLs from Old Versions of the Website There are times when an old URL structure is changed, and the previous one is forgotten, especially when redesigning the entire website. But what... - Published: 2022-09-03 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/seo-automation/ SEO is one of the most critical things that determines your performance on the internet. It comprises numerous tasks that can get repetitive and are also time-consuming. If you try to complete these tasks manually, you are very likely to lose focus on your marketing goal. This is why it is recommended to switch to SEO automation. The automation process heavily relies on AI and ML, which are capable of performing multiple tasks at once. Although automation cannot be used for end-to-end SEO, it can be used in conjunction with your SEO team to deliver promising results. What is SEO Automation? SEO practice entails numerous repetitive tasks that require a significant amount of time and effort to complete manually. SEO automation accomplishes these tasks by combining various tools and software. You can deploy automation on technical SEO, on-page SEO, and off-page SEO. For example, AI and ML in automation can assist you if you are having difficulty with title tags or meta descriptions. Similarly, using natural language processing can aid in the structured data markup of your web page. SEO automation is the most efficient way to monitor your site's ranking, backlink analysis, competitor performance, and a few other factors. However, keep in mind that you cannot automate every aspect of SEO. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit... - Published: 2022-09-03 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/content-refresh/ What is Content Refresh Search behavior changes. The content that is relevant today can become obsolete tomorrow. This is where content refresh in SEO becomes important. You can update your content with new keywords, add new material, incorporate visuals, or update links or tags. Content updates have a huge potential to drive traffic to underperforming pages and have been a key strategy used by SEO experts for many years. Why do we need to refresh content? 1) Content is not written well If you look at your old content, it may seem disorganized to you. After all, you were probably a novice when you started. To make it more compelling and engage readers, you must update old content. 2) Click-through rate is horrible Often, old content stops receiving traffic due to irrelevant meta descriptions and poor headlines. This results in a significant decrease in the click-through rate (CTR). One way to get out of this situation is to perform content refurbishment with an appealing and keyword-rich title tag. 3) No Organic Search Traffic Organic searches are the result of an effective SEO strategy. You will receive organic traffic if your content is optimized, media formats are device-compatible, and images have proper alt tags. As such, you won’t be able to rank that specific content for organic search is difficult if these SEO technicalities are missing. 4) Outdated Information Updating static content titles with new information can help with gaining organic traffic. Topics like budget, articles on the growing population, etc.... - Published: 2022-09-03 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/lead-generation-strategy/ If you have just started a company, you will initially invest a significant amount of resources in setting up the office space, developing a website, and recruiting staff. Once this is done, next in line is sales. How will you go to accomplish this? There are many ways to do so: approach a potential customer at their home or hire a telemarketing service who will call every name in the phone directory. These methods are no longer conducive as they are time consuming. However, there is another option; generating leads. What is lead generation? Lead generation refers to a marketing approach that entails attracting prospects and converting them into customers. In simple terms, a lead is someone interested in your company's offerings. Lead generation is crucial in many ways. The most important one is increasing the company's sales figure while boosting the revenue. You can target leads in many ways, including: Social media marketing Search engine optimization Pay per click campaigns Email campaigns Influencer marketing Local listings However, remember that not every lead generation strategy is appropriate for your company. You must exercise caution when picking your options. How does lead generation work? A simple illustration can help you comprehend how lead generating works. Assume your company deals in a cosmetic product. Ms X has a skin condition and is looking for different products on the internet to help her. She comes to your website through a search engine. While on your site, she shares some information. However, by the... - Published: 2022-09-03 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/blogging-tools/ The process of creating content might appear to be simple, but it is not. The clincher is coming up with fantastic ideas that also appeal to your readers. Once you have those ideas in hand, you will need to spend time researching keywords. After you have written it, you need to work on creating social media posts, infographics, and so on to post on various blogging platforms. You will also need to market the content so that it reaches a wide audience among whom will be your target audience. If you are wondering how to do all of this on your own, we have got you covered with a variety of tools that meet your various content needs. Blogging Tools to Brainstorm Unique Content Ideas 1) Buzzsumo This blogging tool enables you to explore trending keywords, evergreen topics, and the most searched queries related to your industry. While the content analyser section of this tool generates engaging headlines for social media, the topic analyser section helps generate interesting topics. The free version of this tool provides ten free monthly searches. 2) Quora Data states that over 300 million people use this platform to either find answers to their questions, or provide answers to questions asked by others. As a blogger, you can find trending queries on Quora and base your content on them. You can also incorporate the queries into your content to improve its visibility on Search Engine Results Pages (SERPs). 3) Blog Ideas Generator This blog tool is... - Published: 2022-08-15 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-console-update-coverage-section-simplified/ The Coverage Section on Search Console has a new look! The status categories primarily named as Error, Valid, Valid with Warnings & Excluded have been replaced with Indexed & Not Indexed. Invalid means that a page or item has a report-specific critical issue, while not invalid means that the item has warnings, but no critical issues. In a nutshell, Search Console has changed the way that items or URLs are labeled and made it simpler for users to understand. Wondering how these issues have been grouped? Pages with Excluded and Error issues are now grouped into the status Not indexed Pages with Valid and Valid with warning issues are now grouped into the status Indexed Any Excluded issues that have a corresponding "Submitted but ... " Error version will be combined into one issue with an error status (For example, the "Submitted URL not found (404)" error and "Not found (404)" excluded issue are combined in the Not indexed status The report can be filtered to show only submitted or unsubmitted URLs by using the filter dropdown on the main page The same was confirmed by Google in the below tweet: https://twitter. com/googlesearchc/status/1559199482226655232? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1559199482226655232%7Ctwgr%5E9c415261c108329c9ae43a89fae6ccf6c7567018%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fsearchengineland. com%2Fgoogle-reenables-the-validate-fix-feature-in-search-console-and-adds-new-classifications-387172 Popular Searches SEO Services SEO Company in Chandigarh Website Maintenance Website Structure USA SEO Services SEO For Ecommerce ASO SEO Packages Types of SEO Ecommerce Content Writing SEO for Gaming Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Travel Websites List of Search Engines YouTube SEO Tools SEO Services in Bangalore... - Published: 2022-07-15 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/digital-marketing-news-weekly-updates-4th-july-to-10th-july-2022/ Today we’ll cover a bunch of updates from Google such as Google Ads Location Targeting options, Highly Rate by users Search carousel, deleting disavow links, and more. So let’s get started Welcome back, marketers, to another insightful episode of Infidigit’s digital marketing news series, where we collate top digital marketing news from around the world. Without further ado, let’s begin. 1. New Improved Google Ads Location Targeting Options Google Ads has added new location targeting options for campaigns that let you better control who is seeing your search ads in Google. The options let you set who sees and is excluded from the ads. 2. Google highly rated by users search carousel In mobile search results, Google is testing a new carousel named "Highly rated by users. " This will show product results that have high ratings from user reviews. SEO saad AK spotted this and posted it on Twitter 3. It is safe to delete your disavow link file Google's John Muller said it is safe to delete your link disavow file if you have not had manual actions for the links before and you don't have a history of the link schemes. Google is good at ignoring spammy-looking links that you do not build yourself. 4. Google Ad Editor Version 2. 1 With Overview Page Design Google has released Google Ads Editor version 2. 1, which comes with a new, more colourful look. This was confirmed by Ginny Marvin, the Google Ads Liaison on Twitter. Thank you for... - Published: 2022-07-14 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/news/digital-marketing-news-weekly-updates-27th-june-to-3rd-july-2022/ Today we’ll cover a bunch of updates from Google, such as new discover filters, changes in the knowledge panel, and many more. So let’s get started Welcome back, marketers, to another exciting and insightful episode of Infidigit’s digital marketing news series, where we collate top digital marketing news from around the world. Without further ado, let’s begin. 1. Google is Auto-Selecting Background Colors For Search Result Snippet Recently, Google has started automatically selecting background colors for image search results and shading Shopping Ads, as well as for images added to Search snippets. 2. Google Shopping Search Discover Filter Google has recently added a new "Discover" filter to the Shopping search sidebar to filter results by Black-owned, Latino-owned, Veteran-owned or Women-owned businesses. 3. Google Auto Knowledge Panel Google Search has a knowledge panel for automobile and car-related searches. If you search for a vehicle with an electric and/or hybrid option available, Google will say 'Hybrid available' and show it in green colour 4. Google Search Find Places Through Reviews Google is slowly rolling out a new local search feature in the main web search results named 'Find places through reviews'. Google will show a review carousel for select local businesses that match your query Thank you for watching this video. We have added links for all the news updates in the description box. I hope this series is helping you stay updated with the digital marketing industry. If you think this added value do subscribe to our YouTube channel and feel... - Published: 2022-07-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-lighthouse/ As a site owner, you would have tried various tools to improve your site's performance and ranking. You may have conducted multiple audit checks that focused on content type, keywords, and so on. But what if you were told that there is a tool that allows you to see your site in the same way that Google does? Meet Google's most effective tool—Lighthouse. If you are unfamiliar with this tool, or have never used it, here are some things you should know. What is Google Lighthouse? Google Lighthouse can help you improve the website’s responsiveness, performance, speed, and overall experience. The reports generated by this tool can help you identify the areas in which your website needs the most fixing. Since it is a Google tool, it is one of the finest and most reliable ways to figure out how Google perceives your page. Recently, Google introduced Core Web Vitals signals. Use the Googel Lighthouse tool in conjunction with Core Web Vitals to gain a better understanding of your page's performance. You can run this tool in one of these ways. Chrome Developer Tools A Chrome extension A Node module A Web User Interface (UI) Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site... - Published: 2022-07-04 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/seo-digital-marketing-weekly-round-up-news-13th-june-to-20th-june-2022/ Today we’ll cover some major news about Google’s latest updates, Microsoft Bing’s experiment with coupons, and Twitter, and Instagram's new features. So without further ado, let’s get started. Welcome back, marketers, to another exciting and insightful episode of Infidigit’s Weekly Round-up News series, where we collate top digital marketing news from around the world and present you in this special series. First, we will take a look at major updates about Google: Google Search App Google Search App prevents users from saving Images From Google Image Search. Different users reported this issue in the Google Web Search Help forums. To tackle the challenge, Google’s product team is working on the issue. Next is the Shopping Filter Button in Google Search. Google is currently testing a filter button for shopping-related query refinement that appears above the search results. For example, let’s look at this example where we see shopping-related refinements such as brand, length, leg style, material, pattern, style, speciality, reviews, nearby, sales, and more. Next, let’s talk about Microsoft Bing: Bing Tests Coupons In Search Results If you search for some brands like Nike, Adidas, etc. , you may see Microsoft Bing show a coupon element in the search result snippet. This was reported by Frank Sandtmann, a German SEO consultant. You can see an example of the coupon element on the screen. Finally, let’s move to the social media section: Twitter Removes Nofollow Attribute From Links Twitter has removed the nofollow attribute from its links. Barry Schwartz reported this... - Published: 2022-07-01 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/optimize-ecommerce-product-pages/ When we talk about SEO optimization for an e-commerce website, we often emphasize the importance of optimizing the Category Pages. One of the most important sets of pages, which are often overlooked, is the Product pages. Just think for a moment, all the sales and conversions that take place on your website, all happen from the product page. If your product page is well-optimized, it could be the sweet spot for you to convince a user to make a purchase decision. Some of the experts in the industry who provide the best ecommerce SEO services, already pay attention to Product Pages & find ways to optimize them. So how do I optimize my eCommerce Product pages? Where do I start? What are the best practices for optimizing product pages? You have got the questions, we have got the answers. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Here are 10 ways you can optimize product pages: 1. Keyword Research When it comes to seo services, keyword research plays an incredibly vital role in website optimization. The important thing to keep in mind while doing Keyword Research for Product pages is to focus on intent keywords. For example, for a website like Pisarto, an online art gallery, the keyword “buy buddha... - Published: 2022-07-01 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/w3c-announces-major-change/ The Worldwide Web Consortium (W3C) has announced a major change in the way it is going to function. The W3C is the requirements physique in command of the web demands comparable to HTML and browser privateness. It has stated that from the next year, i. e. , January 2023, they will be converted into a new public-interest non-profit group. W3C is crucial for the entire web as it is developing the standards of privacy with stakeholders from around the world. Following the announcement, it is noted that major stakeholders such as Google, Brave browser, Microsoft and others would be involved in developing the new standards as to how the privacy would be managed by the browsers. With that said, there are others at stake who, via third-party trackers, track users across the web who are trying to influence what these new requirements should be. A news report was seen quoting on the internal W3C struggle for what the way forward for internet privateness should resemble. Pete Snyder, Director of Privacy at Brave, said: “They use cynical terms like: ‘We’re here to protect user choice’ or ‘We’re here to protect the open web’. They’re there to slow down privacy protections that the browsers are creating. ” The W3C was founded in 1994 by Tim Berners-Lee, the web’s inventor. The primary motive of it was to direct the creation of open pointers and guidelines that might encourage the development of the Web. It is currently a “hosted mannequin” a world standards-making model... - Published: 2022-07-01 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/weekly-round-up-21-to-27-june-2022 Welcome back to yet another episode of Infidigit’s Weekly Round-up News series. This is your host Akarsh and we have some interesting updates from last week such as Google limiting the HTML file size for indexing and Shopify releasing more than 100 new features. So let’s get started! Googlebot will crawl and index the first 15MB of content per page Google has updated its help document on Googlebot to specify that Googlebot will crawl up to the first 15MB of the HTML file for crawling and indexing purposes. And let me remind you, this is not inclusive of elements such as images or videos. There has been a lot of commotion in the SEO world to understand how much 15MB is. Let me assure you this is just a threshold number, an HTML file usually weighs around 2MB to 3MB on an average. Mark Williams beautifully explained that the size of an HTML file with a file size of 15MB is worth 15,728,640 characters that roughly comprises about 3,346,516 words. First up, Google Clarifies How To Use Product Rich Results Google has updated its product rich results support page to add details around how these rich results can be used for product variants where each product has a separate URL. The document clearly states that the product schema can be used for a specific product page and not a category page that comprises a list of products. Adding on, it further clarifies, if a particular product has variants, i. e.... - Published: 2022-07-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/link-building-tools/ Without link building, a digital marketing strategy is like a ship without a rudder. You won't be successful as a digital marketer if you don't prioritize link building and use link-building tools. Link building is the practice of gaining high-quality links to your content/Web page to improve your visibility on the search engine. However, the easier it appears, the more complex it is. You will need powerful search engine optimization (SEO) tools to assist you with link building. A good SEO link-building tool will help you reach out to new audiences, generate more organic traffic, and improve your website’s domain authority. Link Building Tools 1. Ahrefs: Ahrefs is one of the most preferred SEO link-building tools across the globe. It has one of the largest backlink databases in the world. You can also use this tool for site audits, content audits, keyword research, and many other tasks. Ahrefs is available for a monthly subscription of $99. 2. SEMrush: SEMrush is an advanced SEO link-building tool with strong link-building prowess. You can use this tool for backlinks analysis, finding link-building possibilities, and performing outreach. In addition to link-building tools, it also offers tools for content marketing, SEO, social media marketing, and more. It is available on a monthly subscription starting at just $99. 95. 3. Hunter. io Link building success hinges on finding the email address of the right prospect. Hunter. io, an email search tool, is your best ally for this purpose. It swiftly identifies email addresses linked to any... - Published: 2022-07-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/website-speed-optimization/ As digital era continues to disrupt our behavior, the website acts as an entry point for any kind of sales and conversion for your business. The speed of the website determines how likely a user is to perform the desired action on the webpage. Hence, understanding the importance of how to optimize website speed is extremely important as it can lead to poor user experience. Google PageSpeed update considers website speed as one of the ranking factors. Through this article, we aim to discuss some of the best tools & techniques on how to optimize website speed that can be implemented by the SEO professionals. What is website speed? Site speed refers to how fast your website responds when a user clicks on the URL that redirects them to your site. As per Google PageSpeed standards, site speed is an essential metric for the quick access to the products, information, and services by the users. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions How to check website speed? Site speed can be tested using various free online tools such as GTMetrix, Google Pagespeed Insights, WebPageTest, Test my Site by Think with Google, etc. Let's... - Published: 2022-07-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/5-seo-plugins-for-wordpress/ What are WordPress Plugins? WordPress plugins are a piece of software that adds new functionality to your WordPress website or extend an existing one on it. To install a WordPress plugin, simply download it from the admin section on your site or use an FTP (File Transfer Protocol) client to do so. While some plugins are free, many are paid; both kinds are just as good and which ones you choose depends on your requirements. Other factors like when the plugin was last updated, if users are receiving timely technical help when needed, reviews and feedback about them, etc. also matter. What Do the Best Wordpress SEO Plugins Do? The role of the best Wordpress SEO plugins in building a website is simply hard to discredit. If you are having trouble in getting your website to rank, SEO plugin tools can help bring you on track as to how the readability can be improved, headers can be optimized, meta-tags should be written, the active sentence formation required etc. All these factors are directly responsible for website ranking at higher positions. Thus, an SEO optimization plugin can aid in the overall hygiene score, allowing Google Bots to crawl your website efficiently. To sum it up, the best Wordpress plugins allow webmasters to easily optimize certain elements of a website’s code and structure to make it more crawlable by search engine spiders. Does WordPress Need SEO Plugins & Why are Plugins Important? The need for an SEO plugin in WordPress is simply... - Published: 2022-06-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-ranking-dropped/ As an entrepreneur, you know how crucial it is to maintain a healthy ranking on search engine result pages (SERPs). Users usually (and almost automatically) click on only the links that appear at the top of the first page. To achieve these rankings, you need to invest heavily in the search engine optimisation (SEO) of your business website. The worst nightmare, however, is waking up one fine day to the news that your website has vanished from the top pages of the search engines. Your hard-earned organic rankings have suddenly dropped. But you’ll be glad to know that there are fixes to help you battle SEO ranking drops and regain top rankings Why have your rankings dropped? Before we move on to solutions that can help tackle SEO ranking drop, let’s identify the reasons why your Google rankings dropped. This can happen due to one or several reasons, including changes in the website content, Google’s algorithm update, technical glitches, improvements made by competitors, lost backlinks, hacking of your website, and so on. Here are some probable reasons that could lead to a drop in your Google website ranking: Recent changes in your website You have made bulk changes to your website content recently, which might have led to a drop in rankings. These changes may also include restructuring or redesigning of your website, migration or addition of a few more pages, and so on. Technical glitches Sometimes SEO ranking drops can occur for no fault of yours. Perhaps a technical... - Published: 2022-06-27 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/magento-seo/ Most retail businesses have now moved to online spaces. They are either launching their websites or transferring their businesses to larger e-commerce sites. However, one thing that most e-commerce companies look for is a Magento website. A Magento website’s usability, as well as flexibility, helps businesses reduce costs and accelerate growth. Moreover, Magento also does many out-of-the-box things from a search engine optimization (SEO) perspective to improve your business’ online visibility to search engines and consumers. What is Magento? Before you learn how to optimize your website for Magento SEO, you must know what Magento is. Magento is an Adobe product. Unlike other content management systems (CMSs), it is an open-source technology. The powerful e-commerce software can grow with the company. Thus, most developers are actively creating add-ons to enhance the already enormous list of features the software has. The platform has built-in PHP, which assists in the development of eCommerce websites. Hundreds of thousands of businesses are using the open-source technology to run their online store, including big names like Samsung, Nike, Ford, American Express, Xerox, and so on. A Magento website can cater to a business / store of any size. What is Magento SEO? You might understand Magento. But when it comes to SEO for Magento, things appear hazy. SEO aims at improving the ranking of a business on search engines. Its objective is to increase the online visibility of the business and drive more traffic to your website, resulting in increased revenue and business growth. Magento... - Published: 2022-06-27 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/outbound-links/ Have you ever wanted other websites and Web pages to link to your website but hesitated to do the same at your turn? What if we told you that linking to other websites on your Web content can actually propel your page to higher ranks on search engines? Especially if the content provides value to your target audience and fits in their context. Links to external websites can improve search engine optimization (SEO), establish domain authority, and increase trust in your viewers. Such links are called outbound links. Read on to know why you should be paying more attention to outbound links and how they affect SEO. What Is an Outbound Link? Outbound links fall under the category of external links. External links are links that take users to any domain/link from the source domain/link. External links are of two types –inbound and outbound links. Inbound links are links that take users from other websites to your website. Outbound links are external links that take users to other websites from your website. Both inbound and outbound links help improve domain authority, establish credibility, and increase the organic visibility of a website. Outbound links add more context to the content on a Web page and allow users to understand a topic in more depth. They direct readers to other sources that can provide additional information to supplement and support the subject discussed. They are also referred to as authority links because your Web page links to other authoritative sources or websites.... - Published: 2022-06-27 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/technical-seo-issues/ 1. XML Sitemap Missing Extensible markup language (XML) is a collection of URLs. It directs the search engine crawler to your website's most important pages. You are mistaken if you believe that a website cannot rank if it lacks an XML sitemap. However, you can't dispute that a lack of XML makes it extremely difficult to rank a website on a search engine. The crawler uses XML as a reference for collecting your website's URL. It also aids search engine optimisation (SEO) efforts in figuring out the errors on pages. The major issues related to XML sitemap are: (4XX) not found, (5XX) error, no index URL, disallowed URL, and canonicalised URLs. Some other issues of XML sitemap are: (3XX) redirect URL (403) forbidden URL Timeout URL Presence of URL in several XML sitemaps You can fix this issue using a tool that generates an XML sitemap. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions 2. Problems in Robots. txt Robots. txt is a crucial aspect of technical SEO. It informs search engine crawlers of the URL on your website that they can access. It helps SEO by blocking various Web pages on your site... - Published: 2022-06-27 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/wordpress-speed-optimization/ Did you know that around 41% of the websites available on search engines run on WordPress? WordPress is one of the most widely used content management systems (CMS). If you use WordPress and want your site to rank among the top ones, you must understand your site's various flaws. The major challenge that site owners face is poor page speed. The slow load time of your WordPress site annoys your visitors while also affecting your site's and page's position on the search engine. Today, we will provide you with 23 suggestions that can assist you with WordPress Speed Optimization. Why WordPress Site? According to one survey, websites that take longer than two seconds to load lose nearly half of their visitors. So, the first reason to speed up your WordPress site is to increase the amount of time visitors spend on it. The second reason is your potential buyers. If you own an e-commerce platform on WordPress, the lengthy load time leads to customer dissatisfaction. You may also lose your existing customers as a result of this. And last but not least is the rankings. A WordPress site with a slow load time lowers your search engine ranking. It also impacts the company's return on investment (ROI). Core Web Vitals Core Web Vitals is a metric that Google uses to understand whether your site visitors are satisfied. It analyses various aspects to arrive at the results. The most important of these factors is page load time. For example, if your... - Published: 2022-06-25 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/googlebot-crawls-indexes-first-15mb-html-content-per-page/ Google recently revealed Googlebot only uses first 15MB of a page's HTML for crawling and indexing purposes. Below is the update: “Googlebot can crawl the first 15MB of an HTML file or supported text-based file. Any resources referenced in the HTML such as images, videos, CSS, and JavaScript are fetched separately. After the first 15MB of the file, Googlebot stops crawling and only considers the first 15MB of the file for indexing. The file size limit is applied on the uncompressed data. Other crawlers may have different limits. ” This clearly indicates the threshold of 15 MB only applies to the HTML script, it’s not inclusive of other elements such as images or videos. With the release of this update there has been a lot of commotion as to understand how much is 15MB? In theory, this number sounds worrisome, however, 15MB is a considerably large amount of HTML. Below is a post by Mark Williams-Cook that will help you easily understand how much exactly is 15MB. Yes, you read that right! An HTML file with a file size of 15MB is worth 15,728,640 characters that roughly comprises of about 3,346,516 words. In short, there’s nothing for SEO’s to worry about unless you’ve loaded your web page with AI generated content that’s fetching from every PAA box summing up your HTML file size to 15MB. Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure CRO Services SEO For Ecommerce SEO Packages Canonical Tags Content Marketing Services SEO... - Published: 2022-06-23 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/chatbots/ Earlier, whenever customers faced issues, or had queries related to a product or service, they would call a helpline number. Those days of calling a tele-representative have now taken a backseat as chatbots have taken over. Businesses now use chatbots to establish their online reputation and expand their online presence. According to data published by Comm100, chatbots handled around 68. 9% of the entire chat process. Another data suggests that 41. 3% of customers prefer using the conversational marketing method to buy any product. So what are chatbots? How do chatbots work? Most importantly, what are the benefits of chatbots? What is Chatbot? A chatbot is an automated application that appears whenever a website has a visitor. Chatbots help visitors with general queries and direct them to product pages on your website. They also store information of these visitors so that you can contact them if you identify them as potential customers. Chatbots can be a perfect replacement for customer support executives if programmed correctly. They interact with customers who have queries regarding a product or service, and help with troubleshooting problems. Chatbots for SEO Chatbots have become increasingly popular in search engine optimisation (SEO). When your website's chatbot handles various complex queries, visitors spend more time on the landing page. The more time visitors spend on your site, the more likely they will find what they are looking for on your page. Chatbots can also assist you in obtaining better reviews and ratings, which is another crucial factor in... - Published: 2022-06-23 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/bing-seo/ Very often, businesses are under the impression that search is synonymous with Google. The general notion is that businesses grow only if Google is the default browser. Well, we have news for you. Sure, the primary search engine is Google, but Bing is the second most lucrative search engine to increase your audience. Focusing your efforts on on-page Bing SEO can help improve your brand presence. What is Bing SEO? Bing SEO is the process of optimizing your website or Web page to increase its visibility and ranking on the Bing search engine. Bing is second in popularity only to the search engine giant Google. It makes up one third of search queries and up to 13% of the desktop search engine market in the United States. It also holds up to 6. 5% of the search engine market in the world. Compared to Google, these figures might not seem like much but they translate to millions of users. If you haven’t yet made Bing your secondary search engine for your business or brand, now would be a good time to focus on on-page SEO for Bing. Bing Ranking Factors How well and how high your Web page ranks on Bing depends on the criteria, or ranking factors, fixed by Bing and its algorithm. To improve and optimize your on-page SEO, your Web page must meet these Bing ranking factors. 1. Relevance To rank at the top spots in Bing, your Web page must be relevant per Bing’s algorithm. Bing... - Published: 2022-06-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-web-stories/ Google launched a new feature on June 3rd – Google Web Stories. This features lets users share posts, articles, and videos on the web. The feature is now available in the Google Search App and through the Google Chrome browser and it will be coming soon to the Android, iOS and other browsers as well. Google Web Stories allows users to create multimedia websites that can be accessed by anyone who has a Google account. Users can add widgets to their site to showcase videos, images or text with just one click. It also has an editor which lets you add images, video clips or documents. cliffepkner wrote a complete guide on what are google web stories? Here’s a detailed explanation of this topic along with several useful tips for using it properly. Where Do Web Stories Appear? Where Are Web Stories Displayed? Google’s Web Stories, unlike other story-telling frameworks that are present in apps, can be seen all over the internet. While Instagram Stories must be viewed on the platform, Google Web Stories can be hosted on a creator’s website. Because there are no restrictions on content, this gives publishers a lot more liberty than other platforms. As a result, the story may be used to attract traffic to your website, not just confined to the walls of social media apps. In the Search Results As one of the most significant advantages of using Google Web Stories is their accessibility from SERPs, they are accessible from the search results... - Published: 2022-06-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/weekly-23rd-to-29th-may-2022/ We are back with another edition of Infidigit's weekly roundup news series. My name is Chirag, and I will be taking you through some of the Digital Marketing updates from last week. Let's start with today's episode, Google Launching May 2022 Broad Core Algorithm Update Google has released a broad core algorithm update on May 25, 2022. It will take roughly two weeks for a complete rollout. Don’t be alarmed if you observe fluctuations in data. Google Ads CPC Bug Inflates Click Prices By 300%+ There was a bug where CPC amounts were incorrectly increased in certain non-US campaigns. However, later on, the same day, this issue was fixed. Google Analytics 4 Doesn't Support Google AMP Yet According to Krista Seiden, the Google Analytics guru, GA4 does not currently support with AMP pages. There are many websites that heavily rely on AMP, and not having access to such a feature is a big miss. DuckDuckGo’s Search Deal Prevents Browser From Blocking Microsoft Trackers It was discovered that DuckDuckGo’s mobile browser transfers data to Microsoft-owned properties when visiting certain websites. This is a serious privacy threat for website owners. Google Ads Adds New Audience Targeting & Reporting Features Earlier this week, Google Ads emailed some advertisers about three new audience targeting and reporting features such as You can now reusing audiences across campaign types in Google Ads. A new simplified view of your audience reporting is live, making reporting even easier. Audience type name changes are live in your Google Ads... - Published: 2022-06-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/weekly-round-up-16-to-22-may-2022/ Welcome back to another episode of Infidigit’s Weekly roundup news series. For those who are new, In this video, Akarsh, will be taking you through some of the updates from the Digital Marketing industry from last week. I hope the existing viewers still recognize me post the facial transformation from last week. Before we start with the weekly updates, I would like to share a piece of sad news about the passing of Bill Slawski on May 17th. He was gentle and humble, always around to help anyone from the SEO community. We would like to send our deepest condolences to his family & friends. May his soul rest in peace. Let’s get started with today’s episode, First up on the list is Microsoft Bing: Believe it or not, Bing announced a new AI technology that will bring a 4K image experience to websites through Microsoft Edge, automatically enhancing website images. The new technology, Turing Image Super-Resolution, was developed by Microsoft’s Project Turing AI development team. Next on the list is straight from Google SERP: As you all know, Google has been conducting various tests on SERP to provide the best possible answer to its users. A Twitter user recently shared his experience where Google asked for more search terms when the Query seemed too short & generic. Here’s a screenshot for your reference. Next update from Twitter Twitter rolls out a new subscriber-only element called ‘Super Follows Space to help creators build their in-app communities. This is currently available... - Published: 2022-06-17 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/seed-keywords/ When it comes to marketing your products, you’ve probably heard the saying “the more relevant the keyword is to your product, the easier it will be for users to find it. ” But what exactly are seed keywords? And how can you use them effectively in your marketing campaigns? Seed keywords are search terms that give searchers a general idea of what they can find on a website and which pages might have information about that topic. If you want people searching for your products or services to land on specific pages so they don’t get frustrated and bounce back out of your site, then seed keywords are an essential part of your strategy. Let's learn more! What Are Seed Keywords? Seed keywords are search terms that you use to help people find related topics and information on your website. You can use these keywords to direct people to specific product listings, to help rank for specific search terms, and to help you find related products to add to your list. Seed keywords are used for two main reasons: to target specific keywords that users might search for, and to target broad keywords that will help you rank for related topics and keywords. You can find a lot of information on the internet about the importance of choosing the right keywords. But in fact, choosing the right keywords is not as important as choosing the right keywords for your product. You should choose keywords that will be relevant to your... - Published: 2022-06-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/weekly-round-up-9-to-15-may-2022/ Hello! Welcome to Infidigit’s Weekly roundup news series and we will be taking you through a few updates across the Digital Marketing industry from last week In this video, our Digital Growth Manager Akarsh discusses the updates and announcements from 9th to 15th May 2022. First up on the list is an update from Google Business Google has updated its Google Business profile guidelines page under “guidelines for chains, departments & individual practitioners” to allow virtual food brands to be listed with certain conditions So if you have any clients that offer virtual food brands or you run your own, you can now technically show up in the local search results in Google Search and Google Maps. Next Update is from LinkedIn LinkedIn updates its algorithm and changes how content is ranked in peoples’ feeds. Now, users will have greater control over their feeds, with the ability to block certain content categories from appearing. Moving on to Microsoft Bing. Microsoft Bing tests the ‘See results for’ feature on the left-hand side of their search result page. Clicking on any queries showcased on the 'see results for’ section takes you to a new query and does not keep you on the same page. Next in line is an update from Google Developer Docs Google released another help document to its search developer documents named Education Q&A. This document will help you understand how you can add Quiz structured data to your flashcard pages to appear in the Education Q&A carousel in... - Published: 2022-06-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/infidigits-weekly-round-up-news-30th-may-to-5th-june-2022/ Hello, Marketeers! Welcome back to the 4th edition of Infidigit’s Weekly Round-up News series. My name is Akarsh & in this episode, I'll cover some of the updates from the digital marketing industry from last week. First up on the list is Google Maps Google is now showing justifications directly in the Google Maps mobile interface. Justifications are an additional piece of information about the business that Google thinks you want to see overlayed. This was first spotted by Joy Hawkins and shared on Twitter Inlinks Launches New Keyword & Topic Research Tool Inlinks, a widely popular content optimization software in the SEO industry, published an update to its keyword topic research tool that finds and clusters keywords by intent. With its new Content Optimization Editor, Inlinks has totally reimagined keyword research for SEO and introduced meaningful clustering and a whole new approach to satisfying user intent. Coming up next - Twitter Twitter has added a new way to spark more engagement within Communities. Since some tweets deserve a spotlight, mods and admins can now pin their Community Tweets. In an earlier episode, we had covered the launch of this new feature. You can find the link somewhere or in the description below if you missed it. Next update from Google Ads This is just a reminder - Starting June 30, Google will no longer allow the creation and editing of expanded text ads. Users will only be able to edit or create responsive search ads after this deadline. Twitter... - Published: 2022-06-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/infidigits-weekly-round-up-news-6th-may-to-12th-june-2022/ We are back with another informative and insightful episode of Infidigit's weekly roundup news series. My name is Chirag, and I will take you through some of the top Digital Marketing updates from last week. Let's start our today's episode with one of the biggest news from last week that is about The Google May 2022 Core Update: Google confirmed the core algorithm update which started on May 25 is officially complete. Now you can get an accurate assessment of the impact. This roll-out saw a burst of initial rank fluctuations and it also impacted Google discovery and featured snippets. First on the list is Google - About Google’s new Search Filter Google is testing different search filters on the left sidebar. These are for product-related queries that let you filter by feature, brand, department, size, and more Google May 2022 Core Update Google confirms the core algorithm update it began rolling out on May 25 is officially complete. Now you can get an accurate assessment of the impact. This roll-out saw a very short burst of initial rank fluctuations Instagram’s Update Could Impact Your Reach Instagram is expanding on a feature that filters out ‘sensitive’ content. If you publish content that Instagram considers ‘sensitive,’ your posts may see reduced reach if enough people have reported it. Google’s Expansion of Verification Requirement For Finance Ads Google is expanding its verification program for finance ads, which will require advertisers in more countries to prove they’re authorised to promote financial services. Bing’s... - Published: 2022-06-16 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/conversion-rate-metrics/ There are many ways to segment your audience and target marketing efforts. One of the most powerful is through the use of conversion rate optimization (CRO) metrics. In layman’s terms, this means analyzing how many people you are targeting and how many people are actually coming to your website to take action. For example, if you have a landing page or an email capture form that visitors can visit in order to sign up for your email newsletter, that’s a good place to start measuring your conversion rate, or the rate at which people take action after visiting your site. This blog will discuss some of the conversion rate metrics that every marketer should track to improve their CRO performance. Keep reading for more details... What is a conversion rate? A conversion rate is the percentage of visitors who come to your site and take the desired action. For example, if you have a landing page that directs visitors to sign up for your email list, your conversion rate is the percentage of visitors who sign up for your list. You can also measure how many visitors come to your site, how many leave the site without taking any action, how many sign up for your list and how many purchases come from these sign ups. Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions Want to increase conversion rate on your website? Enhance... - Published: 2022-06-15 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-inclusive-schema-for-image-search/ The latest announcement made at Google I/O was a new method to filter image results according to skin tones. In addition, Google announced that content creators would be able to use an "inclusive schema" to label their content using attributes such as skin tone, hair colour, and texture. Google stated that "Creating a more representative Search experience isn’t something we can do alone. The systematic labelling of the content is a prominent factor for search visibility. Therefore, we will also develop a standard way to label web content in the coming months. This inclusive schema will allow creators, brands, and publishers to label their content using attributes such as skin tone, hair colour, and texture. In addition, this will allow content creators and online businesses to label images in a way search engines and other platforms can understand. It will be available soon in the coming months. John Mueller from Google was asked about the status on Twitter. He replied that it was still early days, and there were no details yet. I'm reading up on Google's new image ranking signal using the Monk Skin Tone scale. Amazing news! But, how does the imagery labelling work? ("This will make it possible for content creators or online businesses to label their imagery"). Structured data? @JohnMu — Ulrika Viberg (@UlrikaViberg) May 22, 2022 When is it coming? It is likely that we will hear it soon, possibly in June or July. Popular Searches SEO Services SEO Services in Delhi Shopify Development Website... - Published: 2022-06-14 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/key-reasons-why-google-doesnt-index-your-website/ You are now ready to make your web page live after working hard on the writing, designing, optimizing and programming aspects. And your site is still not indexed? And you are wondering why? . There are many reasons as to why Google isn't indexing your site. Stick with this article to find out some of the most common ones. . 1. Your Page Is Not Mobile Friendly. Regardless of whether the content on the website is upto the mark or not, if your page is not optimized for the user; you'll lose the rankings. Mobile optimization is not that difficult. It can be done by adding responsive design principles such as fluid grids or CSS media queries. Furthermore, you can also check the mobile-friendliness of your site on Google's Mobile-Friendly Testing Tool. If it doesn't receive a "passed viewing", you need to be dedicated to making your mobile site friendly. 2. Not Using A Well-Defined Sitemap. A sitemap contains the list of all the web pages present on your website and is visible and accessible by the search engines and the web page users. Google will not understand about the pages and index your pages if you don't have a well-defined sitemap. Using a sitemap, you instruct Google about your website's main pages and help them crawl and index. 3. Your Site Contains Very Little Well-Written Content. The site's content must be informative and of good quality. Content on the site should always provide relevant information, answer the queries, or... - Published: 2022-06-03 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/faq-rich-results-are-getting-more-visibility-in-google-serp/ It’s Google's priority to provide users with the best results for their queries. Websites with FAQ schemas and informative content are getting more visibility than before. RankRanger reports that Google now shows FAQ rich results five percentage points more often in its Google search results. In addition, these FAQs are now being shown by Google for more than 27% of queries, compared to 22% only days ago. RankRanger is a tool; here’s a chart from it, This may seem like a significant increase, but RankRanger does not lump FAQs and How-To Rich results together in one. Mozcast has not yet noticed this, but some evidence suggests an increase in FAQ rich results. Brodie Clark explained to me via Twitter that he primarily relies on GSC data from clients. However, he said he couldn't share this information publicly. I asked RankRanger to confirm everything is fine with their data. They did this this morning, stating "We just checked into it. " All data are correct, and it happened on both desktop and mobile. Do you notice more FAQ rich results for your site? They may look something like this: Glenn Gabe is noticing, he just posted after this story went live: Yep, this seems to be the case. Seeing FAQ jump when the 5/18-ish update rolled out -> Google Showing More Search Results With FAQ Rich Results E. g. FAQ snippets surged for this site right when the update started (see below): https://t. co/12V81EBI4s via @rustybrick pic. twitter. com/gzWGouwuN0 — Glenn... - Published: 2022-05-10 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/youtube-launches-new-live-redirect-feature/ YouTube now allows live streamers to redirect their viewers to other channels Live streaming is becoming more popular on the Internet, pushing platforms like YouTube, Twitch, and Facebook to improve their offerings. In light of this, YouTube has launched a new Live Redirect feature which is similar to Twitch Raids. The Live Redirect feature on YouTube will allow live streamers to send their viewers to a video premiere or live stream of their choice. https://twitter. com/YouTubeGaming/status/1521586922593951746? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1521586922593951746%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FYouTubeGaming2Fstatus2F1521586922593951746widget%3DTweet As per YouTube, “With Live Redirect, you can build excitement for an upcoming Premiere and help your fans spontaneously discover new creators (and show them some well deserved love! )” Steps to redirect viewers while Live streaming 1. Start a Live Stream 2. Click on the Edit button and choose “Customisation” 3. Under the Redirects tab, click on “Add” 4. Now choose the Live stream or Premier where you want to redirect users 5. You'll get a notification when your live stream ends, confirming that your viewers will be redirected to the chosen stream/premier. Steps to redirect viewers from a YouTube Premier 1. Go to YouTube Studio 2. Select the ‘Videos’ section 3. You’ll find a tab called ‘Where to redirect viewers’ 4. Click on Select and choose the Live stream or Premier where you want to redirect users 5. Your users will be redirected to the chosen live stream once your Premier ends. Who can use YouTube’s Live Redirect feature? The Live Redirect feature can be used by a... - Published: 2022-05-03 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-announces-new-digital-marketing-certification-course/ Google launches new career certificate in Digital Marketing & Ecommerce The certification is available on Coursera and the duration of the course is less than 6 months. The Digital Marketing certificate provided by Google will have 10 hours per week of study and will be led by Google experts. The certificate will cost you around $39 per month. Google has decided to offer this course in light of the increasing demand for Digital Marketing professionals. “The new program comes as businesses increasingly move operations and sales online, igniting demand for digital marketing and e-commerce talent across industries. In the next decade alone, an estimated 70% of new value created in the global economy will be based on digitally enabled platform business models”, says Google. Tools you will learn and have access to Users will gain hands-on experience with the following tools as part of the Digital Marketing and Ecommerce certification: Google Ads Google Analytics Canva Constant Contact Hootsuite HubSpot Mailchimp Shopify Twitter What skills will you acquire by the end of the course? Upon completion of the Digital Marketing and Ecommerce course, you will learn the following: Fundamentals of Ecommerce and Digital Marketing Skills required to get an entry-level job in Digital Marketing Ability to measure your marketing efforts through analytics and present insights Learning how to leverage digital marketing channels like email and search to attract and engage customers Creating e-commerce stores, analyzing online performance, and increasing consumer loyalty “The seven-course certificate is designed to equip learners in less... - Published: 2022-04-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-console-removes-average-position-or-is-it-another-glitch/ We've seen a lot of Google Search Console bugs in the past and this has frequently resulted in data loss or data anomalies for a specified time period. On April 28th, 2022, 16:00 IST, team members at Infidigit observed the "average position" feature of Google Search Console was missing. Screenshot added for your reference: Moreover, if that wasn't strange enough, there were a few more issues we witnessed: When we deselected Clicks, Impressions, and CTR; Clicks & Impressions line appeared on the chart When we selected Clicks, Impressions, and CTR, only the CTR line appeared on the chart When we selected Clicks & CTR, the chart showed Impressions & CTR, and when we clicked on Impressions & CTR, the chart showed Clicks & CTR Can we still access the average position feature? Yes. When you compare the data for a certain time period, you'll see that the average position section appears. What is “Average Position” in Google Search Console? Search Console’s average position (in numerical order of URL displayed in search results) is displayed at the top of the search results page. “Position is calculated by placing the primary side of the page first, the secondary side next, then, in a bottom-top order from top-to-bottom”, says Google. How accurate are these average positions? Mueller in 2021 clarified that “the average position metric is not theoretical. Like all metrics in the search performance report, the average position is calculated using data from actual search results”. He also added that “It is... - Published: 2022-04-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-tests-new-featured-snippets/ If your website is ranking as Featured Snippets for important keywords, you might want to take notes as Google is now testing two new types of Featured Snippets. Both types of snippets will show users the short answers to their search query from more than one source. The two new types of featured snippets are: From the web: This featured snippet shows text from different website sources. Here’s a screenshot of From the Web snippet shared by @vladrpt on Twitter: Google tests three brief excerpts from different websites. The site is linked at the end, and it shows the website’s Favicon. Here are some other instances of Google’s new From the Web Snippets Hey @rustybrick @JohnMu I recently noticed that Google is showing a very different feature snippet. There are two or three websites with only one line of answers. Google Testing something new in serp. I have attached screenshot pic. twitter. com/iG752EVbhk — Hardik Patel (@HARDIK260) April 20, 2022 Heads-up if you are getting a lot of traffic from featured snippets. You might be sharing the limelight with others if this test rolls out. I'm seeing a different format being tested that incorporates multiple listings from multiple sites "From the web". Here are some examples: pic. twitter. com/bOQ111rgnA — Glenn Gabe (@glenngabe) April 20, 2022 Other sites say: The second variation shows the‘ Other Sites Say’ header under the well-known Paragraph Featured Snippet where Google groups similar sites similar to the From the Web snippet. Here is a screenshot... - Published: 2022-04-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-disavow-links/ What is Google’s Disavow Links Tool? Google’s web algorithm crawls billions of pages and backlinks every year. The objective is to identify spam content and keep users protected. Link penalties based on these algorithms turn successful websites into barren landscapes. So, if your website plays a role in running your business, remember to check your link profile regularly and avoid costly mistakes. To facilitate this evaluation, Google Disavow Links tool steps in. The Disavow Links tool is part of the Google Search Console. It lets webmasters notify Google of poor-quality links that they no longer wish to associate with their website. Why was the Disavow Links Tool developed by Google? Disavowing links helps protect a site from “bad” links that can damage the reputation of a website. Therefore, they harm its ranking on the Search Engine Results Page. There are many reasons for the creation of bad links. Irrespective of the cause, bad links are bad for companies. Google Disavow is an initiative to stop the harm from continuing. In January 2005, Google tried to lower link spam for the first time with the nofollow feature. In subsequent years, Google persistently adjusted its algorithm. In April 2012, the next massive change targeting link schemes was announced with the launch of the first Penguin algorithm. The algorithm passed search results through an external filter. As a result, an algorithmic penalty could continue for quite a long time, post a thorough site clean-up. Website owners received a manual action when Google identified... - Published: 2022-04-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/mobile-optimization/ What is Mobile Optimization? SEO optimization refers to changes made to the content of your site, advertisements, social media, etc. , for improving the site’s search engine ranking. Mobile optimization is the process of ensuring that visitors enjoy an engaging and user-friendly experience when they access your website from a mobile device. It is essential for brands to have a mobile-friendly website design. But for increased conversion, online retailers must also meet the demands of digital transformation and ensure that their sites are optimized for mobile. When content is optimized, it easily flows between desktop and mobile devices and gives users an experience that is customized for their device. For instance, if you head to Amazon’s website, the site is functional and easy to use regardless of whether you access it from your iPad, PC, Android phone, or any other device. The tech team at Amazon ensures that they optimize the website for mobile so that no sale is missed out due to platform preference. Why is mobile optimization important? The number of people using mobile devices to surf the web is increasing at a fast pace. Many studies indicate that more people are using mobile phones for internet searches as compared to computer users. Therefore, if you have a website, you must optimize it for use on mobile phones. If your website is not optimized, it can be detrimental to your marketing efforts. Retailers must evaluate the mobile purchasing experience to ensure it is smooth and seamless. It requires... - Published: 2022-04-19 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/you-can-now-migrate-your-universal-analytics-goals-to-google-analytics-4/ Google releases new migration tool which will automatically import UA goals to GA4 Google recently announced that support for Universal Analytics would be phased out beginning July 1, 2023. Since then, Google has been releasing tools and offering guidance to help users make a smooth transition from Universal Analytics (UA) to Google Analytics 4 (GA4). One of the most important features of Google Analytics is “Goals” which are used for conversion tracking. Google has released the “Goals migration tool” to let users seamlessly migrate all their current goals they’ve set up in UA to GA4. How to use the Goals migration tool? First and foremost, in order to use the tool, you need to have the ‘Editor’ access. Once you have the required access, you can follow the below steps to get started: 1. In Google Analytics, go to the Admin section 2. Under the ‘Property’ section, select the Google Analytics 4 property that you are using. And click on “Setup Assistant” 3. Now scroll down to ‘Conversions’ section and click on “Import existing goals from your connected Universal Analytics property” Image credits: Glenn Gabe 4. You will be presented with the migration tool to help you migrate your goals from UA to GA4 Image credits: Charles Farina Where can you see the imported Goals and conversion data? Once you have successfully migrated your goals to GA4, you can view them under ‘Configure->Conversions’ Here are the steps to get there: 1. Go to your respective Google Analytics 4 property 2.... - Published: 2022-04-18 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-announces-new-youtube-series-dedicated-to-ecommerce-seo/ The new YouTube series is called Ecommerce Essentials Alan Kent, the Developer Advocate at Google, will be the host of the series. Alan specializes in Ecommerce and will address various technical SEO aspects related to Ecommerce websites in this series. https://twitter. com/googlesearchc/status/1514234456391008257? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1514234456391008257%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fgooglesearchc2Fstatus2F1514234456391008257widget%3DTweet What to expect from the series? The Ecommerce Essentials series will cover one main topic in each episode. The topics will be based on problems seen by Google on ecommerce websites. Alan will then discuss the problem in detail which will cover things such as: Potential impact of the problem on your Ecommerce website Tools that can be used to detect the problem Recommendations/Fixes to solve the problem Google also mentioned that the series will not provide any platform-specific advice and the recommendations provided will be generic in nature. “My goal is to help you decide which technical areas are worth your team exploring further. What the series will not cover is advice for specific platforms. For example, I will not be recommending platforms to use, as there are many great solutions on the market. Also, the diversity of solutions means I will focus more on identifying if your website has room for improvement, rather than helping you fix it. Solutions are often platform specific, so any recommendations they give will be fairly generic”, said Alan Kent. Key Takeaway This announcement is exciting news for SEOs who work on Ecommerce websites. Ecommerce SEO is often complex and involves various technical jargons that need to... - Published: 2022-04-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/ui-vs-ux/ Designing a website requires the talent and effort of people in various roles and functions. For instance, graphic designers, programmers, content developers and so on. But the two most commonly misunderstood and misinterpreted functions are User Interface (UI) and User Experience (UX). Most of the time, these terms are either clubbed together and referred to as "UI/UX" or are used interchangeably. As a result, many people confuse the two. In reality, they have distinct meanings, applications, and career opportunities. So, what does UX UI design mean? What are the key differences between the two, and what do UI and UX designers do? What is UI? UI refers to the user interface. The user interface is what the user directly interacts with or uses on their computer screens, mobile phones, and other electronic devices. The goal of UI design is to make the interface as intuitive and easy to use as possible. Even the most inexperienced user should be easily able to navigate the interface. A good user interface combines typography and graphic design. The design should strike a balance between aesthetics and technological functionality. It must also be flexible enough to respond to changing user requirements. Some of the most common forms of UI are graphical UI, touch-based UI, form-based UI, voice-based UI, and menu-driven UI. What is UX? UX is the abbreviation for user experience. The design plays a crucial role here because the entire purpose is to give the user a meaningful and pleasant experience while using an... - Published: 2022-04-13 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-claims-that-ai-generated-content-violates-its-guidelines/ According to Search Advocate John Mueller, content written automatically using AI writing tools violates Google's Webmaster Guidelines. In response to a question regarding GPT-3 AI writing tools, this topic was discussed during a recent Google Search Central SEO office-hours hangout. The usage of GPT-3 tools is up for discussion in the SEO community, whether they're acceptable from Google's view. As per Mueller, AI-generated content falls into the category of auto-generated content, which might result in a manual penalty. Unfortunately, without the help of human reviewers, Google's systems may be unable to recognize AI-generated content. As we'll see later in this article, AI writing tools have practical uses, and many reputable firms use them without trouble. Let's start with Mueller's response to a query concerning Google's attitude toward using these tools. Google's Webmaster Guidelines prohibit the use of automatically generated content. Google's perspective on auto-generated content has consistently been clear, as Mueller points out: "For us, these would, essentially, still fall into the category of automatically generated content, which we've had in the Webmaster Guidelines since almost the beginning. And people have been automatically generating content in lots of different ways. And for us, if you're using machine learning tools to generate your content, it's essentially the same as shuffling words around, looking up synonyms, or doing the translation tricks that people used to do. Those kinds of things. My suspicion is maybe the quality of content is a little bit better than the old school tools, but for us, it's... - Published: 2022-04-11 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/best-alt-text-practices-in-seo/ Google's John Muller assists on how best to utilise alt text in the context of SEO. In Google Office-hours Hangout in Google Office-hours, Google's John Mueller answered a question about the best way to use alt text to enhance SEO. He also denied the idea that there's a limit of 16 words on alt text and suggested methods to utilise the Alt Text suitable for SEO. Alt Text Alternative Text for Images. is a correct reference ALT text. The main aim of providing an alt text is to describe what an image is about for users accessing a web with a screen reader. Screen readers have aided devices that assist those with visual impairments to access documents on the internet and other documents. A screen reader is a device that reads documents on computers loudly so that the user using the documents can listen to the words written. The question was: “Google said that there’s a maximum of 16 words that you can use in your alt text. And the question is, does Google read the rest of my alt text and what does this mean for usability? ” Mueller answered the question: “And I think the important part here is we don’t have any guidelines regardingwith regards to how long your alt text can be. So from a Google Search point of view, you can put a lot of things in the alt text for an image, if that’s relevant for that particular image. ” 16 Word Alt Text... - Published: 2022-04-07 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-does-not-treat-unlinked-mentions-as-links/ What are Unlinked Mentions? Unlinked Mentions are mentions of the brand or website without giving a link back to that particular brand or website. Google's John Mueller gives a brief idea of whether a brand mention is treated like a link or not. In Google SEO Office hours hangout, a person raised a query that does Google treat domain or brand name mentions similar to links. He described a scenario in which websites post articles that mention a domain or a brand name, but do not provide links to the actual website. Brand Mentions can be in the form of a person's name or a brand's name. It’s Either a Link or It’s Not Mueller answered the question by saying that a brand mention is not a link, thus, it won't be viewed as one. Google’s John Mueller further said that : “If there is no link to your pages, then it's not a link there. If there is no link then there is no signal passing like any other links. This does not mean that these links are bad or to be avoided, sometimes users may pick that mentioned name and search for your website on Google. But this is not a link to your site. ” Key Takeaways: Thus, according to John Mueller, if a site mentions a brand or website domain, Google will not treat this as a link. He stated very clearly that if there is no link, then there is no signal passing. If there... - Published: 2022-04-05 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/pages-with-out-of-stock-products-may-affect-your-search-visibility-says-google/ A website's page could get less exposure within Google Search if the item is not in stock. For example, Google could make a page less visible to the users if the product is out of stock on the retail website. Google's Search Advocate John Mueller communicated it in the course of Google Search Central SEO office-hours hangout. A query was raised by an ecommerce store owner seeking that the rankings of search results for transactions-related keywords might be affected if the items are sold out. Muller replied theoretically that Google could reduce visibility for pages that have out of stock items. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Out Of Stock Products are treated as Soft 404s. Mueller does not rule out the possibility of out-of-stock products being less visible in search results. Here's how Google treats 'out of stock' as a soft 404 error: “Out of stock – it’s possible. That’s kind of simplified like that. I think there are multiple things that come into play when it comes to products themselves in that they can be shown as a normal search result. They can also be shown as an organic shopping result as well. If something is out of stock, I believe the organic shopping result might... - Published: 2022-04-04 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-explains-how-their-ai-model-bert-mum-are-handling-sensitive-queries/ Google recently shared more information on how their AI models like BERT and MUM are helping and will help Google Search provide people with personal crisis support information, making it less likely for unexpected explicit content or spam in our search results. Pandu Nayak, Google Fellow and VP of search, shared a new blog that explains how Google Search uses MUM (Multitask Unified Model technology) and BERT (Bidirectional Encoder Representations from Transformers) to serve safer search results. Key Highlights: Google will use the MUM model, which will be able to better detect search queries in crisis. Improvement in Google's BERT to better understand when a searcher looks for explicit content. BERT has reduced the unexpected, shocking results for searchers by 30% in the past year. Nayak wrote, “People in personal crises search in all kinds of ways, and it’s not always obvious to us that they’re in need. And if we can’t accurately recognize that, we can’t code our systems to show the most helpful search results”. Learn more about how AI systems like BERT and MUM are helping and will help Google Search to better provide people with personal crisis support information, as well as further reduce chances of getting unexpected explicit content or spam in our results: https://t. co/TMOIgKvx9e — Google SearchLiaison (@searchliaison) March 30, 2022 Nayak also mentioned that the MUM has the capability to understand the intent when a person is in need. He also added, “more reliably show trustworthy and actionable information at the right... - Published: 2022-03-31 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-recommends-using-url-removal-tool-to-quickly-deindex-pages/ Here’s how you can quickly deindex pages from Google Search There are times when Google indexes a page that you didn't want to get indexed. This could be because you accidentally added the wrong URLs to the XML sitemap, didn't block the pages in robots. txt, or didn't use canonical tags if you have multiple versions of the same page. It is important to quickly de-index such pages to effectively manage the crawl budget. SEOs use several different methods to de-index pages including: Adding Disallowing pages in robots. txt Using URL Removal tool But, which one of them is the quickest way to de-index pages? Google’s John Mueller offers advice. Recently, a Twitter user, Richie Lauridsen, asked the following question: “Noticing a URL with a meta robots noindex directive appearing in organic search results. I thought maybe the noindex directive was incorrect, but it looks correct. Any idea as to why? ” “That would be either from us crawling while it didn't have the noindex, or the noindex being embedded in an invalid way. A properly processable noindex robots meta tag is a clear directive for indexing, it's not up for interpretation”, replied Mueller. John Mueller confirmed that the noindex meta robots tag is a clear indication to Google that you want to deindex a page from Search. Google will eventually start deindexing the page once it recognized the tag. However, if you want pages to deindexed quickly, Google recommends using the URL Removal tool. “If you need to have... - Published: 2022-03-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/improve-website-performance/ With time, users have started to wait less and less for a website to load, especially when they need it the most. Most developers spend a considerable amount of time in making their websites devoid of any flaws, especially attempting to reduce its loading time. It’s because the more time a website takes to load, the more its user experience begins to deteriorate Page. Speed impacts everything from brand presence to revenue. Why? Because a website is the face of a business, and once it underperforms, the business can potentially go downhill. What is Website Performance? Website performance has become a major interest for businesses, especially because an ideal website page draws user attention. But, what exactly is website performance? Website performance is mainly how fast the pages of a website load and render in a web browser. Ideal web performance also depends on how well it responds to user interaction. Web performance optimization is a general practice every business is adopting to improve website performance. A good website performance is the backbone of a successful website, especially because it decides whether a user will be interested in your site or not. Importance of Website Performance 1. User Experience It is natural that a user will shift to a competitor site if yours does not respond fast. People do not usually prefer websites that take a long time to load, also otherwise known for its bounce rate. The bounce rate of a website is one of the most integral factors... - Published: 2022-03-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/grey-hat-seo/ Ranking on SERPs has become challenging. A couple of years back, having high-quality content with relevant, user-specific keywords was enough to rank high in search results. However, time has changed and the difficulty level has spiked. Ranking higher in search results highly depends on SEO and when digging deep, you probably have heard about Black and White hat SEO. But, have you heard about Grey hat SEO? What is Grey hat SEO? Learn all about what Grey Hat SEO is, and explore why it is imperative. What Is Grey Hat SEO? Using White Hat SEO strategies in your content is accepted by Google, while Black Hat SEO is not. Grey Hat SEO is simply a combination of both Black and White Hat SEO. In simple words, Grey Hat SEO can be a riskier practice than White hat SEO – but it might still avoid getting your website penalised by search engines and their affiliated websites. Is Grey Hat SEO Illegal? No, Grey Hat SEO is not illegal. However, grey hat SEO can actively prohibit certain practices and ban your website from SERPs if not cautiously handled. Since it is a practice halfway between White Hat SEO and Black hat SEO, it is partially safe but riskier than White hat SEO. Grey Hat SEO vs White Hat SEO The key difference between Grey hat SEO and White hat SEO is that the former can potentially be riskier than White hat SEO but can still escape from getting your website penalised. In... - Published: 2022-03-28 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/wordpresscom-vs-wordpressorg/ Wordpress is a content management system (CMS) that is popular with people who want to build websites and blogs but cannot write code. The fact that it is completely free only adds to its popularity. The only thing that leaves users—especially new users—confused is whether to go with Wordpress. com or Wordpress. org . Many wonder whether it really matters which one is picked. Isn’t all of Wordpress just about managing content effectively? Well, yes and no. There are key differences between the two, which users need to be familiar with in order to fully exploit their respective features. Read on to discover not only the differences between the two but also the pros and cons of both. Wordpress. com vs Wordpress. org To understand the key difference between WordPress. com and WordPress. org, let’s go over some of the pros and cons of each. Wordpress. com Pros 1. Super easy to use: Wordpress. com is super convenient and easy to use. To start a Wordpress. com account, all you need to do is create an account and assign a URL and site name. It makes the configuration of your website as simple as possible. 2. Free for basic users: Wordpress. com comes with a basic interface and without any technical hiccups to worry about. It is a free platform for inexperienced users who are looking for an uncomplicated way to set up a website. Paid plans are available for users who want a dedicated website without ads. 3. Easy... - Published: 2022-03-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-chrome-extensions/ With Google running over 90% of the searches online, marketers spend many hours a day optimizing websites and content. With SEO extensions for Chrome, the task becomes easier as the plethora of features to pick from makes the mechanical aspects of the job very convenient to get through, thus saving your time. Sitting and sifting through the massive number of SEO extensions out there can be quite a task. Each SEO tool is built with its own set of features, and while some features overlap with the others, it can be quite difficult to pick the exact match for your requirements. To help you avoid wasting hours of time, we have compiled a list of the 30 best SEO extensions for Chrome. Each pick offers multiple features that can fit your requirements. With a multitude of specialities such as keyword research, on-page SEO, technical SEO, rank checking, competitor analysis, and much more, surf through this list to find the perfect SEO extension for your requirements. Evaluate your requirements with the features for each of these extensions, and you will have saved several hours in researching and testing multiple extensions to find the right fit. What are the benefits of SEO Extensions? SEO extensions are tools that can simplify your normal and complex SEO tasks with a few clicks. Most marketers and SEO professionals employ SEO extensions to execute multiple tasks with precisions and quick turnaround times. There are many avenues in which SEO extensions can help you, such as: On-page... - Published: 2022-03-25 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/local-seo-ranking-factors/ Google's algorithm to rank local search results can vary, depending on the kinds of signals, making it slightly difficult to understand where your efforts should be dedicated. It is important to understand the various local SEO ranking factors to help your business rank relatively well in SERPs. It is important to note that local SEO ranking factors typically vary from the traditional SEO we are mostly acquainted with. As businesses are trying to include SEO considering how vital it is to boost brand name, the ranking factor is tagging along with it. However, the competition is on the rise, as businesses are striving harder. The growing importance of dominating search result pages is only becoming all the more crucial. Local SEO ranking factors are coming into effect as more small businesses are realizing the soaring competition they are surrounded with. A comprehensive local SEO campaign can boost your capacity to connect with local audiences. Here are several ways you can boost your local SEO ranking factors. 1. Google My Business Google My Business is one of the major local SEO factors that dominates local SERPs. It is a free tool offered by Google that provides users the details about local businesses via Google maps. Accurately setting up your “Google My Business” is crucial to attract the attention of both Google and your potential customers. For several local businesses, Google My Business listings have stood as a pivotal option, sometimes even more crucial than a website itself. This is because GMB... - Published: 2022-03-25 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/why-user-experience-and-nap-are-important-to-local-seo/ For a very long time now, people have been relying on their mobile devices to gain information. It's no secret that many even use these to complete their purchases. Oftentimes, this leads to the variation of an individual's local pack and algorithms according to their location proximity. Ranking in local search can be challenging, yet rewarding. It is important for local businesses, who want to leverage their brand to include local SEO – especially because it helps augment brand visibility. For similar reasons, User experience and NAP (an acronym of, Name, Address and Phone) consistency is imperative for both Google and businesses to boost brand services. NAP consistency is a vital segment of Local Pack algorithms, besides citation building with it to incite local rankings. When the User Journey Begins Many consider the start of a user journey when an individual spends significant time on one company website. But, in reality, it starts even prior. There are several spearheads that lead to a purchase, like when an individual visited the concerned store, retailer website, used a map – among others. In simple words, the journey primarily begins when users first see your brand in relevant search result listings, maps, or even at your physical store. Consistent user experience and NAP becomes highly imperative when local-intent mobile searches lead users to visit the offline store. It's true that users don't explore your website directly through guest posts or Google My Business – but via online portals, with inclusion of directories wherein... - Published: 2022-03-25 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/quora-marketing/ If you are a marketing enthusiast or a startup founder, you will have spent some time gaining knowledge on how best to market your product/service. The first step to marketing is inevitably brand building. It is essential to figure out the core USPs of your client’s or your own brand and understand the brand identity you want to put forward before you start any marketing exercise. One of the best ways to establish your brand identity and reputation is to offer your target audience thought leadership content. What does this mean, you ask? Well, once you’ve narrowed down your niche, shift focus to creating and sharing content that helps establish you as a subject-matter expert in that niche. In other words, you create a stellar top-of-the-funnel for your prospective clients. When your prospects stumble upon your thought leadership content, they begin to trust in your authority and perceive you as a source of value irrespective of whether they engage in commercial transactions or not. Now you might be wondering how this benefits you? It does, and does so significantly. The secret to running any business is to be able to connect with your customers and build a relationship with them. When you kickstart content marketing with well-researched and comprehensible informative content which appeals to your client base, you do just that! Quora is one of the best platforms where you can build a following, attract new audience, and building an engaging relationship with your target audiece by answering their questions.... - Published: 2022-03-25 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-are-google-alerts/ Online marketing works via different methods. It can be anything from social media to email or simple text messages that earn attention from the audience. However, the driving force of every major brand begins from Google. Google helps markets go beyond the boundary to reach a wider audience virtually. It is no secret that half the population has shifted to virtual spaces, choosing to connect online. Google offers an abundance of tools for marketers that assists them to connect and interact with the audience. But, how does Google alerts augment strategies, as much as business blueprints? What are Google Alerts? Google alerts is a free tool developed and offered by Google that notifies people the results that either show your name or the brand you are building. Google alerts cut down the amount of time you spend planning and researching to identify where your brand stands. Google alerts help maintain tabs about your business – such as, where it appears, who is mentioning it, and which are the sites that it recurs in. If you optimize Google alerts for similar reasons, it will send you notifications whenever your business or name appears somewhere. How does Google Alert Work? Google alerts work in a very specific, yet relatively simple manner. When searching online on Google alerts, the search parameters can be set as per, Alert frequency Sites you want the sources from Preferred language Search area region Amount of results you want To answer What are google alerts, it’s important to... - Published: 2022-03-25 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/are-product-prices-an-seo-ranking-factor-google-answers/ Google clears the air around Product prices being a potential SEO Ranking factor There was a rather interesting conversation on a Twitter thread regarding the effectiveness of product prices. Google's John Mueller and Danny Sullivan were asked whether product prices impact SEO web rankings. Brian Freiesleben, the user who initiated the Twitter thread, asked the following question: “@JohnMu @dannysullivan, I highly doubt anything has changed, but I want to confirm that product price is still not a ranking factor in web search? ” Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions He was referring to a similar question addressed to John Mueller in 2016: https://twitter. com/JohnMu/status/745884962595934210? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E745884962595934210%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F745884962595934210widget%3DTweet Google's John Mueller confirmed that product prices are not an SEO ranking factor in web search. “I don't know about the shopping experiences (especially since it has price filters), but for normal search results, I don't think that would play a role. Should it? As we understand product landing pages better, it wouldn't be impossible”, said Mueller. Why does Google not consider Product Prices as a ranking factor? Product pages and listings are extremely important when it comes to Ecommerce SEO. It's not unusual for SEOs to wonder why product prices aren't considered as a ranking signal by the Google... - Published: 2022-03-25 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-is-hosting-the-search-central-virtual-unconference-on-april-27-2022/ This is the third edition of the Search Central Virtual Unconference event The event will take place on 27 April, 2022. It is a three-hour session that will start at 20:30 IST and will end at 23:30 IST. https://twitter. com/googlesearchc/status/1504334834910777348? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1504334834910777348%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fgooglesearchc2Fstatus2F1504334834910777348widget%3DTweet What is the Search Central Virtual Unconference event? It is a virtual event where you can collaborate with digital marketers, site owners, SEO professionals, developers, and Google's Product teams. Google believes that the event helps them to deliver more value to their Search Community. The event takes place on Google Meet which includes the participants, the Emcee, and the session facilitators. “Because we want you to actively participate in the event, this is not a typical Search Central Conference or online conference. This event isn't just for you - it's your event. In particular, the word "unconference" means that you get to choose which sessions you want to attend and actively participate in. You will shape the event by taking part in discussions, feedback sessions, and similar formats that need your input”, says Google. What is the agenda of the event? The Search Central Virtual Unconference event has a rather simple and straightforward agenda: 20:30 - 20:45 IST: Introduction (Google will explain how the event works) 20:45 - 21:30 IST: Discussions 1 (Discussion will take place between the attendees that are in the first discussion group) 21:30 - 21:45 IST: Conclusions 1 (The facilitators will present the conclusions from Discussion 1) 22:00 - 22:45 IST: Discussions... - Published: 2022-03-24 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/link-building-with-utm-parameter/ Yesterday was a busy day for a lot of SEOs across the globe. Here’s the reason: SEO Question! Will a link with UTM parameter be considered as a "natural link" in the eyes of Google? Below are two screenshots, one by @sejournal & @thetafferboy with two different opinions. #seo #linkbuilding #seotips #seoquestion pic. twitter. com/iXuML311lK — Akarsh Kavuttan (@AkarshK10) March 23, 2022 For those who are unaware, I came across an article that claimed, if a link has a UTM parameter, it will not be considered a natural link. I had already seen a similar debate on LinkedIn a while back and was of a different opinion. There are numerous instances where a piece of SEO advice is misapprehended, leading to incorrect conclusions being derived. If you’ve been in the SEO industry for a while, you’ve likely read SEO articles from the Search Engine Journal like many others. It was one of their articles that stated the same. Unfortunately, mistakes are easy to make, and I’m sure the author had good intentions. Below are a few screenshots where the author claims that a link consisting of UTM parameters is not natural and is not even something that can be considered a backlink. So, I took to Twitter to get opinions from other SEOs. And since then, I’ve had my Twitter notifications flooding. So, what’s the truth? Let’s take a look at what the SEOs have to say: Mark Williams-Cook, Digital Marketing Director and Founder of AlsoAsked. com strongly disagrees with... - Published: 2022-03-23 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/alt-text-does-not-impact-web-search-rankings-says-google/ Optimizing alt text won’t impact Web SEO Rankings Google’s John Mueller shed light on image alt texts and their impact on SEO in a recent English Google SEO office-hours held on March 18, 2022. The SEO community emphasizes the need to use keyword-optimized alt texts as a best practice for SEO. Some believe that optimized alt texts do have an indirect impact on web search rankings. John Mueller, who is the Search Advocate at Google, was asked a similar question during the session. According to Mueller, there is no denying that alt text helps Google understand images better. However, optimizing the alt text will only help you in image search rankings. If your main focus isn’t to rank in image search, you could also use the same images (stock images) on different pages. “From an SEO point of view, the alt text really helps us to understand the image better for image search. And if you don't care about this image for image search then like that's fine like do whatever you want with it. And that's something for decorative images sometimes you just don't care for things like stock photos where you know that the same image is on lots of other sites you don't care about image search for that. Like, do whatever you want to do there and I would focus more on the accessibility aspect there rather than the pure SEO aspect”, said John Mueller. When it comes to image optimization, Google recommends putting greater emphasis... - Published: 2022-03-23 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/heres-how-to-link-merchant-center-to-google-analytics-4/ Google now lets you track conversions from free product listings in Google Analytics 4 In order to see the conversion data, you’ll have to link your Merchant Center to your respective Google Analytics property. Following are the two easy steps to get started: Step 1: Enable Auto-Tagging in Merchant Center Google states that auto-tagging must be enabled in order to track conversion data in Google Analytics 4. Auto-tagging is a feature that allows you to use third-party tracking tools like Google Analytics to track conversions for your free product listings. For the Merchant Center, currently, you only track conversion data of listings on the Google Shopping tab. Here’s how to turn on “Auto-tagging” for Merchant Center: a. Log in to your Merchant Center account b. Navigate to “Settings” and click on “Conversion settings” c. Enable the auto-tagging switch Step 2: Connect Merchant Center account to GA4 Once you enable the Auto-tagging feature in Merchant Center, you will now see an option to link to the respective Google Analytics property. The option is present on the “Conversion Settings” page. (Refer to above steps to get to the page) Select the respective GA4 property that you want to connect to. Viola! You can now track conversions from free listings in Google Analytics. Once you have successfully linked Merchant Center to Google Analytics 4, you should see it under “Product Links” in your Google Analytics “Property” settings. Image credits: Charles Farina Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure... - Published: 2022-03-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/youtube-trends/ Across the world, people use online videos as a means to share information across various topics, be it politics, technology, food, books, education, and so on. YouTube was among the earliest platforms to allow common people to post videos and share them for free. It was a game changer. So much so that marketers turned to YouTube to build brand awareness, generate leads, and augment business engagement. Videos have been leveraged as an effective marketing resource. Here are some major YouTube trends that most brands have adopted to improve customer engagement and traffic. 1. YouTube Shorts As much as Instagram Reels, YouTube trends introduced Shorts to market content, products and services. Most of the population like watching short videos, especially something which is not verbose and length driven. YouTube shorts is a major YouTube trend that attracts attention from large audiences since it is usually to the point and does not pull the video long. It is important that your business incorporates YouTube shorts to promote interesting content that hooks attention from the audience, as much as converts leads. Prior to it, analyze the base audience you have for producing desired content that people will like, and similarly take actions for. 2. How-to Videos How-to videos play a major role in gaining maximum audience engagement. It can drive traffic even more than other methods several brands use. It is an integral part because it allows people to follow preferred content. After the pandemic hit, many bloggers routinely produced content people... - Published: 2022-03-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-to-end-support-for-universal-analytics-in-2023/ Google recently announced to end support to Universal Analytics amid extending support to GA4 from July 1, 2023. As per the announcement, Google Universal properties will stop recording new data from July 1, 2023, and Universal Analytics 360 from October 1, 2023. Two and a half years ago, we introduced Google Analytics 4 to address evolving measurement standards and help businesses succeed. Today, we’re announcing that we’ll begin sunsetting Universal Analytics next year. Learn more about what to expect → https://t. co/QPGatOiZLB pic. twitter. com/zRVkds6hir — Google Analytics (@googleanalytics) March 16, 2022 Any previous data in Universal Analytics will be stored for six months after the deprecation dates. Google has elaborated on its support page as to why will it replace the good old Univeral Analytics with GA4, Google Analytics 4 is our next-generation measurement solution, and it’s replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop processing new hits. If you still rely on Universal Analytics, we recommend that you prepare to use Google Analytics 4 going forward. In addition to this, Google also mentioned that the Google Analytics 4 will offer more privacy protection which is one of the most crucial aspects when come to web users, “It helps businesses meet evolving needs and user expectations, with more comprehensive and granular controls for data collection and usage. Importantly, Google Analytics 4 will also no longer store IP addresses. These solutions and controls are especially necessary in today’s international data privacy landscape, where users are... - Published: 2022-03-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-confirms-that-keyword-meta-tags-are-obsolete/ Keyword Meta Tags don’t influence SEO rankings says Google In a recent video uploaded on YouTube on March 15, 2022, Google’s John Mueller discusses keyword meta tags. The video is part of the #AskGooglebot series that is aimed to educate SEO geeks all around the globe. John Mueller addressed the following question: “Is the keywords meta tag still important for SEO? ” To which, John Mueller replied: “The answer is still no. We do not use the contents of the keyword meta tag in Google Search. ” For folks who don’t know what keyword meta tags are, here’s a quick explanation. Keyword meta tags can be placed in the HTML of a page to help search engines understand the overall context of the page. The syntax looks like this: In the past SEO decade, many users exploited this feature to stuff keywords in the hope of gaining SEO rankings. However, on September 21, 2009, Matt Cutts who was an engineer at Google at that time, confirmed that Google does not support “keywords” meta tags. You can find the video here. Will you get penalized for using the keywords meta tags? The quick answer is No. You won’t get penalized by Google if you use keywords meta tags on your pages. “It's fine, however, for you to use the keywords meta tag if you want to use them for something. It doesn't cause any problems with Google Search. It's usually small enough to not change the overall page size. So there's... - Published: 2022-03-16 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/using-hreflang-tags-wont-boost-your-seo-rankings-says-google/ Hreflang tags don’t co-relate to an increase in SEO rankings Google’s Search Advocate John Mueller answered a question regarding the impact of hreflang tags on search rankings. Twitter user Yung Deficio asked the following question: “Is there any chance someone would see a rank increase after implementing hreflang? Is there any "trust" transferred with the tags, or is its sole purpose telling crawlers the language and region of the page? ” In response, John Mueller stated that using hreflang does not have an effect on SEO rankings. “No. Hreflang does not change ranking”, said John Mueller. https://twitter. com/JohnMu/status/1501854244130992130? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1501854244130992130%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1501854244130992130widget%3DTweet The href attribute was introduced by Google in December 2011 which helps users notify Google about the relationship between web pages in alternate languages. If you have a website that serves content in different languages, you can use the hreflang attribute to inform search engines of these variations. This helps Google to display the correct version to the users. John Mueller has often discussed the complexities of hreflang tags and advocated using them only when absolutely necessary. https://twitter. com/JohnMu/status/965507331369984002? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E965507331369984002%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F965507331369984002widget%3DTweet He provided the following advice on the Reddit thread in r/TechSEO: “It’s easy to dig into endless pits of complexity with hreflang. “Let’s create all languages! Let’s make pages for all countries! What if someone in Japan wants to read it in Swahili? Let’s make even more pages! ” My guess is most of these “pages created because you can” get very little traffic, add... - Published: 2022-03-03 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-job-interview-questions-answers/ Search engine optimization (SEO) is crucial for anyone looking to make their mark in digital marketing. Whether you're just starting or have years of experience, understanding SEO is essential for improving website rankings and driving traffic. Below, we explore SEO interview questions tailored for freshers, intermediate-level candidates, and advanced SEO experts, along with tips for preparing for an SEO job interview. SEO Interview Questions for Fresher/Intern : What is SEO? Explain in simple terms. SEO, or Search Engine Optimization, improves a website's visibility in search engine results pages (SERPs). Simply put, it's about optimizing your website so that search engines like Google can easily find and rank it. This includes optimizing content, improving site structure, and ensuring the site is technically sound. What are the key components of an SEO strategy? An SEO strategy typically includes keyword research, on-page optimization (like meta tags and content), off-page optimization (like link building), technical SEO (such as site speed and mobile responsiveness), and content strategy. All of these work together to boost a site's search engine ranking. What is the difference between organic and paid search results? Organic search results are listings on SERPs earned through SEO efforts without any paid promotion. Paid search results, on the other hand, are sponsored ads that appear at the top or bottom of the page when users search for specific keywords. Explain on-page SEO and off-page SEO. On-page SEO involves optimizing individual web pages, including content, titles, meta descriptions, images, and internal links, to improve rankings.... - Published: 2022-02-28 - Modified: 2025-09-26 - URL: https://www.infidigit.com/blog/how-to-deal-with-plagiarized-content/ Are you worried about plagiarized content while dealing with your website? Being a webmaster, you can face such issues because it has become common to get plagiarized writings. This blog will show you an in-depth overview of plagiarism and how you can deal with this problem. Let’s get started to learn about plagiarism and how to solve this issue. What is plagiarism? Before you move towards the process to deal with plagiarized content, you should know what is considered plagiarism. Many people think that plagiarism is anything that someone copies from the internet. No doubt, it might be considered as duplication but it is not what we call plagiarism. If someone has copied the website layout or design, it might be a coincidence but it is not considered plagiarism. When a writer copies lines or sentences from some other blogs without changing even a single word, it is called plagiarism. In some cases, it might be due to limited research or any other factor. There are multiple types of plagiarism including self-plagiarism and accidental plagiarism. In these types, the writer may not be considered guilty of plagiarizing the content. But when a writer is trying to be creative or writing multiple blogs on the same niche, they may repeat their words. In such a case, the writer is not considered guilty but the harmful impact on your website or blog will be the same. Another important factor behind plagiarism in writing is extensive data available on the internet. You will... - Published: 2022-02-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/local-link-building/ When running a small business in your neighbourhood, you need to find the most cost-effective ways to promote and market your brand through local link building. Your initial customers will most likely be your neighbours and people from your local area. To achieve this, ensure you implement the most effective strategies to enhance your brand's local SEO services. What is a Local Link? In simple terms a local link is a hyperlink to your business surroundings also known as your business locality. Local links make a website more relevant to people in the area. Local link building focuses on: Making changes to your NAP (Name, Phone Number, and Address) information. Putting together a list of sources. Creating more local content. These activities are all executed for the same reason: to ensure your business has high search results for local terms in the organic search results for geo-targeted terms. It should also meet the following requirements: Ensure a link back to your website. Give your local audience a chance to hear from you. It's great to aim high, but you need to know your working niche. It is important to note that a local business can only do business in the area. For instance, if your business is in New York and gets substantial traffic from San Francisco, it might not be worth anything to the company. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with... - Published: 2022-02-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/best-seo-blogs/ The standards for Search Engine Optimization (SEO) are in a constant state of evolution. Every day, search engines, social media, and new-age technology (AI) enhance the way they provide results to users. When it comes to rating SEO blogs, there is a lot of subjectivity involved with emphasis on localization, page authority, click-through rate, and even voice assistant searches like Amazon Alexa and Google Assistant. To help you become a better marketer, we’ve collected a list of the top SEO blogs accessible today. Let’s check them out: Best SEO Blogs to Follow in 2023 1) The Moz Blog On The Moz Blog, industry experts provide articles every day, including their finest research, how-tos, and experiences to help you level up your search engine marketing and digital marketing abilities. The purpose is to provide a plethora of advanced search optimization knowledge alongside a deeper understanding of your target audience. 2) Search Engine Land (SEL) Search Engine Land (SEL) is among the best blogs for analysis and acquiring knowledge on search engines. SEL helps digital marketer be up to date with fresh information, everyday websites, and exciting SEO topics. They publish many constituents, with about 135 posts published on average per month. 3) Distilled Distilled has everything you need to know about SEO, from video marketing and zero-click searches to copywriting resources. The Distilled team uses SEO blogs as a conversational platform to give insights and ideas on digital marketing. Every month, they write roughly five posts with an average length of... - Published: 2022-02-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-clears-doubts-regarding-referring-page-in-url-inspection-tool/ Google explains how to use the Referring Page metric in the URL Inspection Tool in Google Search Console In a recent English Google SEO office-hours session, Google’s John Mueller answered a question related to “Referring Page” in the URL inspection tool. Here’s the question: "When using URL Inspection in Search Console on established, highly visible pages, how concerning is it that the referring pages listed are long-retired microsite domains? " According to Google, the page shown in the “Referring page” section in the URL inspection tool is where Google first discovered the page. “So in particular, the referring page in the Inspection Tool is where we first saw the mention of your pages. And if we first saw them on some random website, then that's just where we saw them. And that's kind of what we list there. It doesn't mean that there's anything bad with those pages”, said Mueller. When should the Referring page metric be used? According to Google, site owners can use the referring page metric to determine where Google found this page first. In some cases, unwanted pages may be indexed, wasting your crawl budget. Using the “Referring Page” metric you can investigate and understand where Google is finding these URLs. Here’s what John Mueller said: “If there are weird URL parameters in there, or if there's something really weird in the URL where you're saying, well, Google should never have found this page in the first place, then looking at the referring URL is something... - Published: 2022-02-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/heres-how-googlebot-crawls-your-website-explained-by-google/ Google explains how website crawling works in SEO In a new YouTube video, John Mueller, Google's Search Advocate, explains the process of website crawling. The video is from the English Google SEO office hours which aired live on February 18, 2022. In a broader sense, there are two main aspects that influence crawling: 1. Crawl Demand Google uses a mechanism called “Crawl Demand” to understand how many pages need to be crawled per website. This is determined by a number of factors, including the overall quality of the website and the frequency at which the elements on a website change. “On the one hand, we try to figure out how much we need to crawl from a website to keep things fresh and useful in our search results. And that relies on understanding the quality of your website, how things change on your website. We call that the crawl demand”, said John Mueller. 2. Server Limitations Google crawling is hampered if a website returns a large number of server errors. The amount of load that a server can handle is also considered. As a result, if your website server is unable to respond quickly to crawl requests, Googlebot crawling is slowed. “And on the other hand, there is the limitations that we see from your server, from your website, from your network infrastructure with regards to how much we can crawl on a website. So if we see a lot of server errors, then we will slow down crawling. Because... - Published: 2022-02-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/doing-seo-for-web-stories-is-tricky-says-john-mueller/ Google’s John Mueller sheds some light on Web Stories Google Web Stories are a type of visual content (stories) that combines video, audio, graphics, animation, and text to create an interactive viewing experience. People can see Google Web Stories in a Google search, in Google pictures, or through the Google Discover app, in addition to watching them on your website. But how do you do SEO for Web stories? A user raised a query related to this in one of the English SEO Office hours on the Google Search Central channel. Here’s the question: "We recently added Web Stories to my website, which is focused on marketing a destination. The good news is, I got thousands of impressions on them. The bad news is that it drove my overall clickthrough rate down to 0. 5%. I am worried that this low clickthrough rate is going to affect my search results for the whole website. ” Low CTR for Web Stories will not hamper search rankings John Mueller assured that having a low click-through rate (CTR) for web stories won’t negatively impact search result rankings. “It will not affect the search results for your website. So that's the first thing to be really clear about. It's not going to be that some pages have a very low clickthrough rate, therefore we will rank this website lower. That's not how it works”, said Mueller. Following that, John also stated that optimizing web stories from an SEO standpoint might be difficult. “I think,... - Published: 2022-02-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/this-is-why-internal-linking-is-important-for-seo/ Google highlights the importance of internal linking in SEO In a recent English Google SEO office-hours session, Google's John Mueller discusses the benefits of having a proper internal linking structure for your website. Internal Linking indicates to Google which of your pages are important Internal linking is one of the most significant aspects of SEO, according to John Mueller. When a page is internally linked inside the content, it is an indication to Google that the page is valuable. “With regards to internal linking, I do think this is one of the most important elements of a website. Because it's a great way for you to tell us what you would consider important on your pages”, says John Mueller. You can read more about this, in our article here. Proper Internal linking can result in faster crawling and indexing Google says that it crawls and indexes pages faster when they are internally linked on important pages. “For example, if you have an e-commerce site, and you link to your new product from your home page, then that's a really fast way for us to recognize those new products, and to crawl and index them as quickly as possible, and to give them a little bit of extra starting weight when you're starting off”, says Mueller. He also went on to say that Google will recognise the links almost immediately as soon as the page is indexed. Here’s what he said: “And with regards to how quickly that is picked up,... - Published: 2022-02-23 - Modified: 2023-06-21 - URL: https://www.infidigit.com/news/google-explains-whether-website-hosting-location-affects-seo/ Does the location of your server matter for SEO? Google explains whether the geographic location of a web server affects SEO in a new video from AskGooglebot series on YouTube, published on February 23, 2022. Google's John Mueller, the Search Advocate at Google, addressed the following question: "Does migrating a website's hosting location to another country affect SEO? " Here are the key highlights from the explanation by John Mueller: Website Crawling is slowed down According to Google, if you move your hosting from one location to another, the website crawling will initially be slowed down. John Mueller explains why this happens: "Anytime we recognize a hosting change we want to be sure that we don't cause any problems. And so we tend to automatically slow down crawling as a precaution". You will notice slow website crawling in the following scenarios: Server migrated to another country Moving to another hosting provider Over time, as Google understands the change, the website crawling should return to normal. Server location has an impact on your Page Speed As per John Mueller, due to the physics and computer networking, it may take longer to reach a server that is at a far away location. This can have an impact on Page Experience, which in turn can affect SEO rankings. Google provided some suggestions to combat this: "To be as close as possible to users some websites even use servers in many different locations. A content delivery network often does this. If you're using a... - Published: 2022-02-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/content-in-pdf-can-be-similar-to-html-page-content-says-google/ Same content on the HTML page and PDF won't cause duplicate content issues for your website In a recent Google SEO hours session held on February 18, 2022, Google's John Mueller shared key insights on PDF content. Corina Burri, an attendee of the session, asked John Mueller whether having the same content on the page and in PDF would cause a negative impact on SEO. Here's the question: "I have a question regarding internal duplicate content. So I have the content of a PDF file in a case study. I submit it to my website. Now I want to present it as well in a HTML block article. Does this have any negative impact for my site, because of duplicate content? " Google's John Mueller responded by saying that this would not cause a duplicate content issue as the type of content is different. So we wouldn't see it as duplicate content, because it's different content. One is an HTML page, one is a PDF. Even if the primary piece of content on there is the same, the whole thing around it is different. So from that level, we wouldn't see it as duplicate content", said John. Issues with having similar content on the page and in PDF Even though having similar content won't cause duplicate content issues, there are some SEO problems you may encounter. John Mueller emphasized this point. He explained a scenario where both the page and the PDF will compete against each other in SERP. "I... - Published: 2022-02-21 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-says-the-type-of-ssl-certificate-does-not-affect-seo/ Free or paid SSL does not influence SEO rankings Google's John Mueller answers a question related to SSL in a recent English Google SEO office-hours session held on February 18, 2022. Vahid Parsa, an attendee of the session, asked the following question: "Do you think the type of SSL is also important for SEO? Is free SSL enough? " John Mueller, the search advocate at Google, responded to this saying that the type of SSL certificate you use does not affect SEO. The only thing required is that the SSL certificate is legit. "Free SSL is perfectly fine. From our point of view we just watch out this is a valid certificate or not," said John Mueller. Having an SSL certificate for the website is important for SEO. Especially because Google has confirmed HTTPS as a ranking factor. When buying an SSL certificate for your website, you will find both free and paid alternatives. If you want a basic level of authentication for the website, free SSLs should be just fine. If you deal with sensitive user data and want continuous support from the provider, then opt for paid SSL. Choosing a free or paid SSL certificate depends completely on your situation and needs. The good news is that choosing a free or paid SSL certificate will not affect your SEO strategy. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO... - Published: 2022-02-18 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/changes-in-css-can-affect-your-seo-rankings/ CSS changes you make on the page can make or break your SEO It may appear that changing a website's CSS is no big deal and has little bearing on SEO. However, the CSS changes you make have a significant impact on whether your SEO rankings go up or down. Here’s a tweet from John Mueller regarding CSS: https://twitter. com/JohnMu/status/1494432194718273537? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1494432194718273537%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1494432194718273537widget%3DTweet According to John Mueller, simple modifications, such as changing the color, may not have an impact on SEO. However, major changes in the Cascading Style Sheets (CSS) can have an impact. Previously, John Mueller had confirmed that website themes do impact SEO. So it doesn’t come as a surprise that making CSS changes can have an effect. “It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved. The website theme that you select will affect your SEO. A good theme can make it easier for search engines to understand the content”, said John Mueller. CSS mistakes that negatively affect SEO When it comes to CSS and SEO, there are a few things to be aware of: Blocking CSS Files In Robots. txt Site owners make the mistake of blocking CSS files in robots. txt as they believe this will help get their content indexed easily. However, this is a bad practice and can cause some serious issues in rendering. “Yes it can cause issues, and you should avoid doing that. Being able... - Published: 2022-02-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-introduces-new-data-studio-template-for-web-stories/ Web Stories Data Studio Dashboard provides easy access to performance data In a recent blog on Google for Creators, Google provided some useful ways to track the performance metrics of web stories. It explained how Google Analytics can be used to gauge the performance of web stories. Also, a Google Data Studio template was shared for uncovering key insights. Key metrics you can track with the Web Stories Data Studio Dashboard Google has inserted charts and graphs in the Data Studio Report to help users track essential metrics when evaluating the performance of web stories. These metrics include: Story Starts A metric will helps you understand how many users have started reading your story. (referred to as pageviews in Google Analytics) Top Stories This section will show you the top 10 stories on basis of the time period selected. (The list is sorted in descending order by Story Starts) Story Completions A metric that shows how many users finished your Story by reaching the last page. (referred to as story_completion events in Google Analytics) Total and Average View Time This metric will help you identify how much time users spend reading the web story. This is useful in understanding user behavior. Audience The audience section will show metrics such as the gender and age of the users that read your story. It will also give you a bifurcation of the device type. Traffic channels This section shows the various sources of your traffic including Organic Search, Paid, Direct, Social or... - Published: 2022-02-15 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/digital-marketing-for-startups/ If you’re just starting your own entrepreneurial journey, you may feel a bit overwhelmed. Finding the right niche for your business, associates, employees, and gathering and sorting all of the paperwork can be pretty challenging. However, all of this doesn’t seem to concern many Australians, as the start-up system is growing rapidly in the country. If you’re about to start a business in Sydney, besides finding the perfect location for the company, you should also think of possible marketing strategies. As we live in the digital age, you shouldn’t neglect the magic of digital marketing. As a young business, you’ll need to increase visibility and attract customers quickly. This is how digital marketing can help your new start-up take off. Cost-effective Firstly, digital marketing is ideal for new start-ups because it won’t cost you a fortune. Starting a business requires looking at your finances carefully. Determining your budget at the beginning will save you a lot of headache and keep you on track all the time. The traditional ways of marketing are a bit expensive, which is why you may worry about your marketing options. However, digital marketing is a cost-effective strategy that is bound to bring you good results. No matter what your business is about, most of your customers will be online. This is exactly where you should look for them and let them find you. Even the simplest digital marketing tactics can bring more people to your customer base and help your business expand quickly. Video Videos... - Published: 2022-02-14 - Modified: 2023-01-03 - URL: https://www.infidigit.com/news/does-google-crawl-urls-with-hashtags/ John Mueller answers how URLs with hashtags are treated by Google A Twitter user recently asked John Mueller, Google’s Search Advocate, whether Google can read URLs with # (hashtags). He provided an example of hashtags used to point to different parts of the page. Here’s the question: “Hey @JohnMu does google sees a # in URL, which is mostly used to provide navigation for different part of page in "Table of Contents", as a different URL & index it separately. For Eg: http://abc. com/this-blog http://abc. com/this-blog#heading3” John Mueller reaffirmed that the Googlebot will ignore everything after a # in a page URL. https://twitter. com/JohnMu/status/1492093599219134464? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1492093599219134464%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1492093599219134464widget%3DTweet Are URLs with # (hashes) bad for SEO? Page URLs with hashtags can be troublesome if not implemented properly. If you are using # to point to a section on the same page, this implementation is completely fine and won’t hurt your SEO. Google’s John Mueller answered a similar question previously: https://twitter. com/JohnMu/status/1052621056488431616? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1052621056488431616%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1052621056488431616widget%3DTweet However, if you are using dynamic URLs with # for multiple pages, then this can affect your SEO badly. Let’s understand this with the help of examples: Scenario #1: Let’s say you have two pages whose URLs are generated dynamically. Page 1 URL - “example. com/clothes/#tshirts” and Page 2 URL - “example. com/clothes#jeans. As seen in the above tweet, John Mueller has explicitly stated that everything after # is ignored by Google. As a result, for Google, the URL of both the pages would be... - Published: 2022-02-10 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/linkedin-sales-navigator-gets-some-pretty-neat-updates/ LinkedIn adds more features and enhancements to the Sales Navigator tool Professionals have been using the Sales Navigator tool to communicate with contacts and accounts on the LinkedIn platform. The new features added to the tool are targeted at improving the tool's effectiveness in finding and engaging with potential leads. A new search experience and enhanced CRM cards have been included, along with improvements to the homepage and lead pages. Enhanced Search The Sales Navigator tool's search feature has been redesigned. Some of the changes are as follows: Improvements to Filters You'll now have access to a two-panel view that displays all of the available filters. LinkedIn has also launched Intuitive filter grouping, which will aid in the filtering of search results. As you add/remove filters, you'll be able to see the results in real-time. Filters Removed The "Become a member" filter has been removed from LinkedIn. On the results page, the Search bar, which was formerly situated at the top of the left-hand column, has been deleted. Filters Renamed The filters "Past lead" and "Account activity" have been combined and renamed to "People you engaged with". “CRM contacts” filter is renamed to “People in CRM”. Filters Added LinkedIn has also added some new filters which include “Past Company”, “Current Company”, “Previously viewed”,” Company headquarters” and “Saved Leads” among others. Here's how the new Search experience looks like: Image credits: LinkedIn New Homepage and Lead pages The homepage as well as the lead pages have been substantially redesigned to help... - Published: 2022-02-09 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-will-rank-pages-even-if-they-have-spammy-links/ Google will rank your page if the Good SEO outweighs the bad SEO In a rather interesting conversation in Google SEO Office Hours, Google’s Search Advocate John Mueller shared his views regarding backlinks. Backlinks can be of various types such as paid links, links submitted by your competitors on spammy websites, natural links, sponsored or PR (Press Release) links. The SEO community has been perplexed as to why some sites with paid backlinks rank higher in Google SERPs. In the Google SEO Office Hours session on YouTube, one of the attendees asked the following question: “And a second question is Google say pay for backlinks is spam. But in PersianWeb, we see many website, mostly they sell flight tickets. They spend a lot for site-wide backlinks. But still they are on the top of the search results. So why is there such a contradiction here? ” According to John Mueller, Google understands that when it comes to SEO, some websites do some things incorrectly, but they also do a lot of things correctly. If the good SEO outweighs the bad SEO, it is unfair for Google to remove the website completely from rankings. “But a lot of times what I see is that sites will do some things wrong, but they will do other things really well. And because of that, it still makes sense to show them in the search results. Like we would not remove a site from the search results just because they're doing one thing bad”,... - Published: 2022-02-08 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/crawling-issues-for-shopify-websites-have-been-fixed-by-google/ Google has fixed a crawling issue that was potentially affecting crawl rates for Shopify websites Users have been complaining about their Shopify websites' crawl frequency being significantly lower than normal over the last few days. The crawl rate, according to some, had dropped. Some users complained that their new pages were not indexed for a couple of weeks. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions https://twitter. com/tim_fully/status/1487916909257719808? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1487916909257719808%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Ftim_fully2Fstatus2F1487916909257719808widget%3DTweet https://twitter. com/JessicaMal_/status/1489582882565894146? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1489582882565894146%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJessicaMal_2Fstatus2F1489582882565894146widget%3DTweet Google’s John Mueller acknowledged that there were some issues with crawling which have now been fixed. He also mentioned that the issue was not specific to Shopify websites. “We looked into the sites that were mentioned and for all of them it was a temporary drop in how we calculate how much we can crawl. This happens from time to time, and catches up after a few days usually”, said John. https://twitter. com/JohnMu/status/1490622655384457219? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1490622655384457219%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1490622655384457219widget%3DTweet Jackson Lo, the Sr. SEO Lead at Shopify, was quick to thank John Mueller and the Google Search Console (GSC) team for taking prompt action and fixing the issue. https://twitter. com/jackson_lo/status/1490693933952864256? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1490693933952864256%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fjackson_lo2Fstatus2F1490693933952864256widget%3DTweet Dips in crawl rates can be troublesome and worrying. If you have experienced crawling issues during the past week, we... - Published: 2022-01-31 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-launches-url-inspection-api/ Google Search Console URL Inspection API has been released This is great news for users who want to regularly inspect URLs in bulk and automate page debugging. Google believes that the Google Search Console URL Inspection API will help developers in quickly debugging and optimizing websites efficiently. “Today we’re launching the new Google Search Console URL Inspection API, which gives programmatic access to URL-level data for properties you manage in Search Console. The Search Console APIs are a way to access data outside of Search Console, through external applications and products... You can request the data Search Console has about the indexed version of a URL; the API will return the indexed information currently available in the URL Inspection tool. ” https://twitter. com/googlesearchc/status/1488097572459888640? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1488097572459888640%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fgooglesearchc2Fstatus2F1488097572459888640widget%3DTweet How to use the URL Inspection API? In order to use the URL Inspection API, there are some important request parameters that you need to specify. These include: inspectionUrl Here, you need to input the URL of the page for which you want to perform the inspection. This is a required field. The return type is “string”. siteUrl For this parameter, you need to specify the URL of the property as it appears in the Google Search Console. This is also a required field and the return type is “string”. languageCode In this field, you are expected to provide the language code for translated issue messages. This is an optional field. The return type is “string”. Once the API call has been successfully... - Published: 2022-01-28 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/negative-posts-will-be-displayed-lower-in-instagram-feed-and-stories/ Instagram will give less importance to content that may involve bullying or promote violence Instagram has taken significant measures to reduce the promotion of toxic content on the platform's Feed and Stories. The new update will give less importance to “Potentially Harmful Content”. “In addition to removing content that goes against our Community Guidelines, we’re now taking stronger action against posts that may contain bullying or hate speech, or that may encourage violence, by showing them lower in Feed and Stories”, wrote Instagram. Less prominence to accounts that share misinformation Instagram has taken steps in the past to reduce or eliminate content that contains misleading information. The type of content that appears in Feed and Reels are determined by Instagram's Recommendations Guidelines. Instagram employs technology (algorithms) to evaluate whether or not a piece of content complies with the Recommendations Guidelines. Instagram’s Recommendations Guidelines include the following: The content should not be structured around suicide, self-harm or any kind of eating disorders. Content should not contain violence and fights. The content should not be sexually explicit (people wearing see-through, nudity or any sexual activity). The content should not contain use of drugs, smoking, vaping or any regulated products. Content from a non-recommended account should not be shared Instagram is also very stringent when it comes to Community Guidelines and removes posts that violate the guidelines. Instagram's new update, which displays negative posts lower in the Feed and Stories, is another step in this direction. What impact will this have on your... - Published: 2022-01-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/paid-social-vs-paid-search/ We all wish that we had unlimited budgets for online marketing. The truth is, even if we did, would it really result in meaningful consumer conversion? The answer to that is a resounding no. In today’s ever-evolving digital landscape, brands should be looking at ingenious ways of drawing a consumer’s attention. It is crucial for a brand to utilise its online marketing budget in order to provide consumers with exactly what they need, and at the right moment. Here’s where the paid social vs paid search debate needs to be given its due attention. At Infidigit, we take a deep dive into this world to give you a clear picture of what these terms signify, and how you can leverage online marketing strategies. What is “Paid Search”? You might have heard online marketing experts refer to paid search as pay per click (PPC), or search engine marketing (SEM). All of this falls under the broad paid search advertising bucket. Irrespective of the advertisement being put out, paid search is when a business pays to place ads at the top or bottom of search engine pages. Depending on a user’s query, related ads pop up on search engine results pages (SERPs), and paid search allows your business’ ad to be featured here. A related tangent is when a business pays to improve its organic SERP ranking. Advantages of Paid Search In the debate between paid social vs paid search, it’s always good to know exactly what each has to offer. Hit... - Published: 2022-01-26 - Modified: 2023-12-12 - URL: https://www.infidigit.com/news/can-you-control-the-image-snippets-shown-for-a-google-search-result/ Google answers questions regarding images that appear for a Google search result and whether we have any control over them. Images shown in Organic Search results The Google Search Engine Results Page (SERP) has seen numerous alterations and enhancements throughout the years. One of these additions is Google showing images for organic results in Google Search. They look something like this: The SEO community has been trying to find information on how we can influence the images shown in search results. In a recent English Google SEO office-hours session help on January 21, 2022, Google’s John Mueller addressed this question. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Do we have any control over images shown in search results? According to Google’s John Mueller, there is no way we can control the images shown in search results. The Google Search algorithms select the images as it believes that it is something that would benefit the users. “It's really just we recognize these images are on these pages. And for whatever reason, our algorithms think that, for users, showing some images or the snippet images would help them to decide which of the results to click on. So from our side, it's something like, yes, we are showing images and snippets.... - Published: 2022-01-26 - Modified: 2023-06-16 - URL: https://www.infidigit.com/news/heres-how-to-handle-duplicate-content-if-you-have-different-websites-for-different-locations/ Google offers advice to website owners that have different websites for different locations In a recent English Google SEO office-hours session on YouTube, a user asked a question regarding duplicate content issues. He explained that the pages are not indexed since the same content was duplicated on different versions of websites for different locations. Here’s the question: We have a client that ran a franchisee business in France. And so they have multiple websites, one for each location they run the business. The thing is that every website has exact same content but location address and phone number. So the first two websites are performing very well in terms of positioning for some related search keywords. But every new location that has been added, based on the first two websites, they are not indexed at all. And despite asking the Search Console to index them, they are not indexed. So the reason being is for duplicate content. So what is your recommendation for that to solve this problem? ” Google’s John Mueller recommended two approaches that can be taken in order to resolve this issue: On the same website, create different landing pages for each location The first approach is to have only a single website and create specific landing pages for each location on the same domain. John Mueller says that one advantage of this approach would be that you have to optimize only one website for SEO instead of having to optimize different websites. It would also help... - Published: 2022-01-25 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-introduces-a-new-tag-to-help-you-get-your-content-indexed/ Google has introduced a new indexifembedded robots tag to allow you greater control over how your content is indexed The new tag will allow you to notify Google if you want the content inside your iframes to be indexed. The “indexifembedded” tag can also be used if you want a certain part of the content to be indexed on a page with a noindex tag. Why was the indexifembedded tag introduced? According to Google, the new robots tag was added to address a problem that media publishers were experiencing. Media publishers may want their content to be indexed when it is embedded on third-party pages, but they may not want their media pages to be indexed on their own. The new indexifembedded tag can be used by media publishers in such situations. “The indexifembedded tag addresses a common issue that especially affects media publishers: while they may want their content indexed when it's embedded on third-party pages, they don't necessarily want their media pages indexed on their own. Because they don't want the media pages indexed, they currently use a noindex tag in such pages. However, the noindex tag also prevents embedding the content in other pages during indexing” wrote Google. Ways to implement indexifembedded tag Meta Robots tag You can define the indexifembedded tag in the meta tag as follows: OR X-Robots tag You can define the indexifembedded tag in X-Robots as follows: X-Robots-Tag: googlebot:noindex X-Robots-Tag: googlebot:indexifembedded OR X-Robots-Tag: googlebot:noindex,indexifembedded Who should use the indexifembedded tag? If your website... - Published: 2022-01-24 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/digital-marketing-trends/ Digital marketing is a domain that is always undergoing evolutions based on industry trends. Digital marketing trends are very fluid and keep evolving with time, with new ones coming up and establishing themselves every year. 2022 is looking to bring in some dramatic trends in digital marketing based on how the world has shifted itself on the internet drastically. Businesses should not only be aware of what these trends entail but also plan on how to leverage them to reap their benefits for their advantage. While the importance of digital marketing is quite established for eCommerce businesses, how does the year 2022 look for marketers? Let’s find out. Here are the latest trends in digital marketing that you should be aware of. 1. Privacy matters Increasing concerns about data privacy have been growing exponentially. In response to the rising concerns for better data privacy, tech giants and small businesses alike have been expanding their protection protocols and safety offerings for their customers. Privacy has become a non-negotiable element for consumers, and businesses have to reassess how equipped their safeguarding is. Offering optimum transparency to the consumers about the applicable data privacy policies will be the key element in building trust. 2. Word of mouth is still important While new digital marketing trends will always be emerging, some old ones are here to stay, and word of mouth is one of them that still prevails. Consumers nowadays do not mind spending some extra time on the web to compare resources before... - Published: 2022-01-21 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/semrush-acquires-brian-deans-backlinko/ SEO Training Company Backlinko has been acquired by Semrush Semrush an industry leader that specializes in SEO tools has acquired the Search Engine Optimisation training platform Backlinko. This move is expected to bolster the creation and curation of high-quality content for Semrush Academy. The Semrush academy provides free Digital marketing courses and exams and already has a number of quality courses by renowned industry experts in the field of Digital Marketing. The amount for which Backlinko was acquired has not been disclosed by SaaS platform giants Semrush. Andrew Warden, who is the Chief Marketing Officer of Semrush, had some very kind words to say about Brian Dean and the quality of Backlinko’s content. “Brian Dean is considered one of the top digital marketing professionals, and we are thrilled to bring him and his team into the Semrush family. Together with our own Semrush Academy, we now offer one of the most robust digital marketing and SEO training resources on the web,” said Andrew Warden. Semrush is aiming to provide high-quality content and courses to help Digital Marketers upskill and believes that this partnership with Brian Dean will help their cause. “Digital Marketing expertise continues to be in strong demand for virtually every business, and we know our customers are constantly seeking high quality education to upskill. We are a company for marketers, by marketers and we want to help those in our community be the best digital marketers they can be. ” wrote Semrush. Brian Dean, the founder of Backlinko... - Published: 2022-01-21 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/ahrefs-launches-new-seo-plugin-for-wordpress/ Ahrefs has launched an SEO plugin for the WordPress platform WordPress users can download the new plugin on the WordPress Plugin store. Content audits and backlink monitoring are among the features of the Ahrefs plugin. In the WordPress "Posts" area, the plugin will also show the organic traffic and backlinks to your posts. Here’s the official announcement: “Introducing the new Ahrefs WordPress plugin! Party popper With it, you can now: - Automate content audits and grow organic traffic - View suggestions on improving article performance for a target keyword (based on Ahrefs, GA+ GSC data). ” https://twitter. com/ahrefs/status/1484039541392556036? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1484039541392556036%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fahrefs2Fstatus2F1484039541392556036widget%3DTweet The Ahrefs plugin for WordPress has the following features: Performance Score Based on the analysis done by Ahrefs, you will get a performance score based on the number of Well-performing, Under-performing, Non-performing, and Excluded pages. The Ahrefs SEO plugin will also show the number of pages that fall into each of these categories. Source: Ahrefs Backlink Monitoring For each WordPress post, you can now see the number of backlinks the article has received. The Ahrefs plugin will also display any lost or newly discovered links for a certain post. You can also add any URL or domain to your blacklist that you don't want to see on your dashboard. Source: Ahrefs Organic Traffic and Rankings You will also get the organic traffic and rankings of a particular post using the Ahrefs plugin for WordPress. The Organic traffic is pulled from Google Analytics, so you will require to connect... - Published: 2022-01-20 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/page-experience-report-for-desktop-is-now-available-in-google-search-console/ Google has added a new Desktop section in the Page Experience report in Google Search Console A new desktop section has been added in the Page Experience report that will show the Page Experience performance of your pages on the desktop. The Page Experience report now has two sections for “Desktop” and “Mobile” making it easier to analyze. Here’s a screenshot of what it looks like: Google’s official announcement: “To support the upcoming rollout of page experience ranking to desktop, Search Console now has a dedicated desktop section in its Page Experience report to help site owners understand Google’s 'good page experience' criteria. ” https://twitter. com/googlesearchc/status/1483109178658930694? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1483109178658930694%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fgooglesearchc2Fstatus2F1483109178658930694widget%3DTweet Page Experience ranking signals for Desktop The new Page Experience report for Desktop follows on the heels of Google's recent announcement at Google I/O 2021 expressing their plans to expand Page Experience ranking signals to desktop. Google also hinted that a new Page Experience Report for Desktop would be released soon in Google Search Console. “We are also planning to help site owners understand how their desktop pages are performing with regards to page experience using a Search Console report which will launch before desktop becomes a ranking signal”, wrote Google. This is huge, as your SEO rankings on desktop will now be influenced by Page Experience signals including Core Web Vitals, HTTPS security, and Intrusive Interstitials. Site owners will now have to optimize their websites for both desktop and mobile devices. When will Page Experience Signals for Desktop rankings... - Published: 2022-01-19 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-says-not-all-faqs-need-to-be-present-in-the-faq-schema/ In a recent English Google SEO office-hours session held on January 14, 2022, Google’s John Mueller answered a question regarding FAQ Schema Markup. According to Google, not all FAQ questions and answers on the page need to be included in the FAQ Schema structured data. The correct way of using FAQ Schemas In the live session held on YouTube, the question raised was whether we needed to include all of the FAQs on the page in the FAQ schema. Here’s the question asked: “I have 15 to 20 FAQs on my web page. Should I include all the questions in the FAQ schema or just the questions that I consider important? ” In response to this question, Google's John Mueller stated that it is not required to markup all of your website's visible content. It's perfectly acceptable with Google if you have a lot of FAQs on your website but only want to use the FAQ schema markup on the most important ones. One thing to keep in mind is that when you use the FAQ schema markup, the content of the FAQs must be visible to the users on the page. All of the content on your page that you believe should be highlighted to Google should be marked up using the appropriate schema markups. Here’s John Mueller’s explanation: “When it comes to structured data, we want to see the structured data visible on the page, but not all visible content has to be marked up with structured data.... - Published: 2022-01-19 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/changes-in-url-structure-can-affect-your-seo-performance/ Google on whether URL changes can affect your SEO Performance We've all encountered a situation where we wanted to tidy up the URL structure and have clean URLs. Changing the URL of these pages, however, could be tricky if your website is already ranking well for particular keywords. Google's John Mueller outlines the impact of URL structure changes on SEO in a recent video from the #AskGooglebot series. Addressing the question about URL changes Rody Stolwijk posed a question on YouTube, which John Mueller answered. The question read as follows: “We’re currently going through a site migration and we’d like to restructure the URLs on the site. Does this impose any risks? ” John Mueller used this question as an opportunity to explain to the SEO community what should be done if you want to change your website's URL structure with minimal impact on SEO performance. Google Search Engine stores the index on a “per-page basis”. This makes it troublesome for Google when the URL of a page is changed. URL changes affect SEO Rankings Google’s John Mueller advises doing thorough research before making a URL structure change. This is because URL changes have an impact on your SEO rankings until Google fully comprehends your new URL structure. Here’s what John Mueller recommends: “It doesn't matter if you're completely rebuilding a website or if you're just removing a slash from the end of URLs, these are all essentially site moves... In particular, we recommend first research the options and the... - Published: 2022-01-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-tips-for-creating-better-content-from-google-john-mueller/ Marketers understand the importance of high-quality content and savvy search engine optimisation (SEO) in helping them achieve their marketing objectives, but that doesn't mean success is simple to come by. The objective of a Google search is simply to offer the best answer for each keyword. However, its capacity to produce the optimal answer has improved with time, allowing it to provide the best option more frequently. This thorough list of insights from Google Search Advocate John Mueller will help you brush up your SEO skills and help you to optimize the web pages with quality content. John Mueller, Google's Search Advocate, had listed out multiple SEO tips for creating better content. We have compiled those tips in this article. Many of the suggestions in this article come from after-hours hangouts. This collection of SEO tips also includes significant insights from Mueller's search explanatory videos, which are released less frequently. So let’s begin. Here's a list of best SEO tips from John Mueller to consider for creating better content: Make your targeted keywords as visible as possible John Mueller recommends putting targeted keywords in the most visible areas, such as titles, headers, subheadings and so on. “If there's something precise you want to tell us regarding your page, I suggest making it as apparent as possible. So don't just mention it in passing at the bottom of your piece. Instead, incorporate it into your titles, headings, subheadings, and image captions... All of this is done to make it as plain... - Published: 2022-01-14 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/error-like-pages-are-soft-404-google/ Some time ago, Google explained that the return of the "results inaccessible" type of web page could cause Google Search to consider that page to be a soft 404 and consequently remove it from results of searches. This is also equally true for pages that say "Sorry, we don't ship to this address" or any other error-prone pages. It can also be considered soft 404. To make it more simple and precise, Let's consider you have an ecommerce website, and the user landed on the page that is currently out of stock, or you don't provide delivery to the desired location. That's where this update works, and such pages considered as soft 404 It's a renowned fact that Google's prime concern is user's. They will always deliver the most effective search results and will continue to improve the same through releasing numerous updates. Here's a fresh case in which Google has removed pages from its indexes that contained the message "Sorry we are unable to deliver to this address" on the page. A tweet from Nikhil Raj. R revealed how the site's low 404 counts increased as the number of visitors and impressions on Google search fell substantially. All Category pages had "Sorry we don't deliver to this location". This was shown to customers entering a PIN code which we don't deliver to, but was part of the page by default. Removed this text from the page and that fixed the soft 404! #seo @JohnMu @methode @rustybrick https://t. co/j3UEsXXb3U —... - Published: 2022-01-07 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/ab-testing/ When any marketer advertises services or products through a landing page, email marketing, targeted ads, and so on, it is imperative that they know whether their audience would like it or not. It can be quite tempting for many to base these marketing strategies on intuition or predictions, but that is not enough to ensure conversions from the target audience. Marketers and businesses, therefore, rely on A/B testing or split testing to create content that resonates with their target audience. But what is A/B testing and how does it work? Let us find out. What is A/B Testing? Also known as split testing, A/B testing is a carefully crafted marketing experiment that splits up your target audience into various groups to test variations of your marketing material on them. Each group provides valuable insights—both positive and negative—about how well your marketing content clicked with them. This helps you determine which variations have the potential to perform better than the others. You can use A/B testing to weed out the marketing material that does not resonate well with your target audience. This ensures that your campaigns bring in the best leads with the most potential to convert. How A/B Testing Works Running an A/B test is quite easy. You just need to focus on splitting your audience into two groups or more and creating unique versions of the campaign content for each group. Once you have created different pieces of content with the same goal for each group, show it to... - Published: 2022-01-06 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/content-syndication/ Content marketing is a great strategy to generate leads. But it does not always generate the result you want, in the timespan you want. No matter how many quality blogs you publish and how many guest blogs you spend countless hours on, the results do not seem to match the effort. But what if one growth marketing tool could change all that and that too without having to allocate resources to create additional content? This is where content syndication comes in. What is Content Syndication? If you are wondering what is content syndication, the first thing you should know is that it is a growth marketing technique. Content marketers often choose to republish the content that originally appeared on their domains and social media platforms onto third party blogs or websites. This is known as content syndication. The republished content may be anything—a blog, an infographic, a video, and so on. Marketers may also choose to: Publish the original content in its entirety Publish only a section of the original work Publish a summary or a particularly intriguing quote from the larger work Content syndication, as a practice, has multiple benefits for both the original content creator and the third-party domain. Superficially speaking, it allows marketers to tap into and market their content to a new and diverse set of audiences. For the third-party domain, this is a chance to get new, quality content for their blogs without having to go through the effort of creating that content. But doesn’t... - Published: 2022-01-06 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-trends-2022/ Back in the 1990s, there was one sure shot way to ensure that your website ranked well in search engine result pages (SERPs)—the repeated use of keywords throughout the meta tags and Web pages. In 1999, when search engines like Ask Jeeves, Google, Yahoo and MSN were just about making their presence felt on the World Wide Web, the first search marketing conference took place in San Francisco. Those were the early, simple days of SEO. Google’s PageRank algorithm was an SEO revolution, and there has been no looking back since then. That’s why today a Google search does more than simply provide you with a bunch of links to trawl through. It does its best to assist you in finding the closest possible answer to your query. Search engine algorithms are going to get smarter over the years, and SEO trends 2022 is one bandwagon you need to jump on right now. Artificial Intelligence (AI) will Play a Key Role If you’re into digital marketing, then you must have heard of RankBrain. It is a search engine algorithm that uses machine learning and artificial intelligence to help Google streamline results as per a particular user’s needs. Google is quite hush-hush about the inner workings of RankBrain, but SEO experts have surmised that a lot will depend on the user’s experience on a Web page. The click-through rate (CTR) and the amount of time spent on a website will likely be defining factors to rank well on SERPs. This boils... - Published: 2021-12-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/general-seo-insights-from-john-mueller/ Google’s John Mueller helps SEO experts every week by holding live Q&A sessions. He offers interesting insights on all aspects of SEO. Here are some key takeaways from Mueller regarding General SEO - its current state and facts. These points have been covered from the office-hours hangouts, SEO specific threads on Reddit and Twitter that will help you learn about the general aspects of SEO. 1. SEO will not become obsolete in the future. It is an ongoing concern among the SEO professionals that Google’s Advanced Machine Learning Algorithms might make their SEO implementations redundant, and there will be no need for SEO in the future. When asked by a user about the future of SEO, John Mueller states that SEO will still be popular in the future. However, he doesn’t think that search engines will advance to the point that SEO will not be needed. 2. Now is the right time to start an SEO Side Hustle With the Page Experience Update launch in June, Mueller states on a Reddit post that now is a good time for SEO professionals to level up their skills and begin a side hustle. If the SEO practitioner enjoys working on low-level sites, has hands-on experience with CDNs, Plugins, Frameworks, they should level up their expertise and offer their services for a reasonable fee. Site owners will hire SEO Experts that have the experience of improving the page experience of different websites, over other practitioners due to their results and expertise. 3. SEO... - Published: 2021-12-29 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-reveals-status-of-mobile-first-indexing-rollout/ Google has confirmed that the mobile-first indexing rollout still doesn’t have a deadline In a recent video named “Google Search News (Dec ‘21)” on YouTube, Google’s Search Advocate John Mueller has confirmed that there is still no deadline for the mobile-first indexing rollout. First announcement Google had announced earlier in March 2020, that all websites would be mobile-first indexing by September 2020. “From our analysis, most sites shown in search results are good to go for mobile-first indexing, and 70% of those shown in our search results have already shifted over. To simplify, we'll be switching to mobile-first indexing for all websites starting September 2020. In the meantime, we'll continue moving sites to mobile-first indexing when our systems recognize that they're ready”, announced Google on the Search Central blog. Deadline extended due to the pandemic However, things took a turn for the worse when the Covid pandemic struck leaving site owners in dismay. In light of this, Google announced on July 22, 2021, that they will be delaying the rollout of mobile-first indexing and extended the deadline to March 2021. “Our initial plan was to enable mobile-first indexing for all sites in Search in September 2020. We realize that in these uncertain times, it's not always easy to focus on work as otherwise, so we've decided to extend the timeframe to the end of March 2021”, said Google. No deadline for the mobile-first indexing rollout Google announced that it is facing some “unexpected challenges” when moving some websites to mobile-first... - Published: 2021-12-29 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/you-may-soon-see-an-announcement-bar-in-google-search-console/ Google is reportedly experimenting with an “Announcement bar” displayed at the top of Google Search Console The Google Search Console got a completely new makeover in November 2021 with Google aiming to provide better accessibility and user experience. We might soon see another interesting addition to the Google Search Console interface. The new addition is called the “Announcement bar” and will be displayed in the top section of Google Search Console. Here’s how it looks: The above snippet is taken from Myriam’s tweet. Currently, the Announcement bar shows three types of announcements: Minor issue announcement Major issue announcement Informational announcement Many users have observed this new announcement bar in their Google Search Console (GSC) tool which left them in a state of confusion. Isaac tweeted: https://twitter. com/ai2ik/status/1475922867300806657? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1475922867300806657%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fai2ik2Fstatus2F1475922867300806657widget%3DTweet Brady Madden tweeted: https://twitter. com/bmadden12/status/1475918226429124609? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1475918226429124609%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fbmadden122Fstatus2F1475918226429124609widget%3DTweet Glenn Gabe and antibody alex tweeted: https://twitter. com/pawnshop_putter/status/1475927114008260608? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1475927114008260608%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fpawnshop_putter2Fstatus2F1475927114008260608widget%3DTweet Google’s John Mueller confirmed that Google is testing this new notification functionality in Google Search Console. ”If anyone else is seeing this in Search Console, this is a test on our side of the notification functionality that shouldn't have been visible externally -- sorry for the confusion”, said John Mueller. https://twitter. com/JohnMu/status/1475931803508776974? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1475931803508776974%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1475931803508776974widget%3DTweet We will make sure we update you as and when we get more information regarding this new change in the interface to Google Search Console. Let us know in the comments section what do you think of the new Announcement bar in... - Published: 2021-12-29 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/wix-vs-shopify/ According to UNCTAD, the digital retail economy enjoyed a massive surge in 2020, rising from 16 per cent to 19 per cent in terms of retail sales. Since it has become commonplace for consumers to turn to online shopping, it’s crucial for a seller entering the e-commerce marketplace to ensure that their website builder is just the right fit. This can make all the difference when it comes to giving consumers a trouble-free shopping experience. Here at Infidigit, we’ve done all the hard work for you! We’ve conducted a deep dive into two extremely popular website builders, Wix vs Shopify, to give you a holistic understanding of which one to choose. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions What are Wix and Shopify First off, here’s a quick overview of the two website builders. The Israeli software company Wix offers cloud-based web developmental services allowing you to create a professional-grade website for all your e-commerce needs. You don’t need coding experience and setting up a Wix website is really a walk in the park. Shopify is a Canadian e-commerce company that hosts your online store, allowing you to seamlessly set up an online retail presence. There are a variety of e-commerce website themes to choose from that allow you... - Published: 2021-12-29 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/direct-traffic/ The success of your company isn’t driven solely by B2C transactions but by the visibility of your company’s website, and its ease of access. While creating a website is no longer a hassle, maintaining and repurposing it is a challenge that requires constant tune-ups. To make matters more complicated, business insights are collected from your website traffic, and the less accurate it is, the higher the odds are of not knowing if your efforts are working. The importance of having accurate analytics data cannot be stressed enough in today’s world. So how can your business make well-informed decisions about your site and company without being misled by false direct traffic allocation? What is Direct Traffic? Direct traffic isn’t as cut and dry as the name suggests. It has become a slightly more complex entity than its counterparts, organic, paid, and referral traffic. Direct traffic is a cumulation of website visits from various channels. The common denominators for what constitutes direct traffic have become more complex. Earlier it used to be calculated based on how many website visitors came to your site by using your website URL, or by bookmaking your site, thereby making it a prime candidate for repeat visits. Now, in addition to these, Google analytics will recognize any unrecognizable traffic source as direct traffic. Some examples of direct traffic with unrecognizable source information are listed below: Traffic generated by email marketing campaigns Traffic as a result of offline documents like PDFs and Microsoft Word documents Traffic from mobile... - Published: 2021-12-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/here-is-how-seos-can-deal-with-the-log4j-vulnerability/ Google offers advice on how SEOs can deal with the Log4j vulnerability The Log4j vulnerability has fatally affected millions of systems and has been termed as “one of the worst cybersecurity flaws to have been discovered”. Site owners are in a state of panic and are taking their websites offline to limit the damage and prevent them from being completely hacked. What is Log4j vulnerability 2021? Attackers have found a vulnerability in the Log4j software, which is an open-source logging library used by millions of companies and government websites. This enables hackers to record all manner of activities that happen on a computer. It grants them access to an application or website, and could potentially let them run malicious software on a device or servers. Companies such as Apple, Amazon, Cloudflare, Microsoft, CISCO, Google, all use this open-source library. It is used for various use cases such as logging activities, monitoring the total memory used, user commands that are typed into the console, etc. What should SEOs do to cope with the Log4j vulnerability? If your website is hit by the Log4j vulnerability, it can massively affect your SEO performance. Google has offered some advice on how you can safely take your website offline without affecting your SEO. Google’s John Mueller has provided the following recommendations: Make a static copy of the website If you have decided to take your website offline, it is worth keeping a static copy of your website online. This will allow both the users and... - Published: 2021-12-28 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/web-almanac-2021-is-out-and-it-contains-some-interesting-seo-observations/ HTTP archive has released the Web Almanac for 2021 which includes an interesting chapter on SEO The HTTP Archive project publishes the Web Almanac, a thorough report on the state of the web, every year. The report contains case studies, statistics, and useful information from trusted web experts. The SEO chapter consists of 35 pages and offers insights into various SEO elements. Who has contributed to the SEO chapter? The authors of the SEO chapter in Web Almanac 2021 include: Patrick Stox - Product Advisor, Technical SEO, and Brand Ambassador at Ahrefs Tomek Rudzki - Head of Research and Development at Onely. Ian Lurie - Digital Marketing Consultant at Ian Lurie Consulting What are some of the interesting SEO findings in the Web Almanac 2021 report? We have collated a list of interesting statistics related to SEO that are highlighted in the report: Websites use more H2’s than H1’s HTTP Archive’s study of heading tags revealed that the majority of websites use more H2 tags (71. 9%) as compared to H1 tags (65. 4%). 16. 6% of the external links contain non-descriptive anchor text When it comes to external links, websites make sure of broadly two use cases. One is using the keyword as an anchor (descriptive) and the other using call to actions such as “click here”, “read more”, etc; as the anchor text (non-descriptive). As per the study from HTTP Archive, 16. 6% of the external links contained non-descriptive anchor text. Very few people use the newly introduced... - Published: 2021-12-27 - Modified: 2025-09-23 - URL: https://www.infidigit.com/blog/backlink-audit/ Backlink audit is one of the most crucial aspects to build an effective SEO strategy. Getting appropriate high-quality backlinks to your websites can help your rank better on search engine result pages and drive higher targeted traffic to your website. Building backlinks is a process that every website undergoes while building its SEO strategy. However, once they implement the strategy, most websites fail to monitor the results achieved from backlinks. There must be a continuous audit of all SEO parameters so that the SEO strategies can be refined for the future and better outcomes can be achieved. Website backlink audit plays a significant role in achieving a higher ranking for websites. A website’s visibility substantially improves if you get high-quality backlinks from authoritative websites. Conversely, the presence of low-quality links to your web pages can be highly disadvantageous for the growth of your website. That is why it is important to do a backlink profile audit of your website to avoid negative SEO and enhance your website profile. The fundamental goal of the SEO link audit is to find links that are low in quality and replace them with authoritative links that can help you to outrank the competitors and prevent SEO penalties from search engines. To ensure the best results from your SEO campaign, we have put together a backlink audit guide to provide you with the best tips on how to do backlink audit and optimise your website for success. What is a Backlink Audit? The backlink audit... - Published: 2021-12-22 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/referral-traffic/ Any online business or page is only functional if there's enough website traffic. Incoming traffic is what drives up sales and boosts the growth of the website and, consequently, the business in general. This is exactly why companies all over the world spend a good part of their funding on digital marketing. Marketers make use of SEO, PPC, blogging, social media marketing, and other similar methods to drive up the percentage of traffic visiting their clients’ websites every day. While a lot of funds go into search engine optimization, it invariably takes time to take off. On the other hand, pay-per-click ads can be rather expensive. And a million different blogs on the same topic are currently flooding the internet. So, what can a marketer do to improve website traffic when the usual methods aren’t bringing in the results they are expected to? This is where referral traffic comes in. What Is Referral Traffic? When a potential customer clicks on a link on another website or completes some task that leads them to your brand’s website, that visitor makes up referral traffic. Referral traffic often works by using backlinks i. e. leading visitors from external — but trusted — websites or platforms to yours. When visitors visit your domain without actually looking you up on Google, Google Analytics counts such visits as referral traffic. Brands themselves can track where the traffic is coming from by using UTM codes that pinpoint the exact websites that are leading said visitors to your... - Published: 2021-12-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-releases-a-new-podcast-episode-discussing-the-past-present-and-future-of-robots-txt/ Google has released a new episode on the “Search Off the Record” podcast discussing robots. txt in Google Search This episode is the 28th episode of the “Search Off the Record” podcast series. The speakers in the episode are Gary Illyes, Lizzi Harvey, and Martin Splitt from the Google Search team who are joined by special guest David Price, a Legal Director at Google. Who is robots. txt meant for? Gary Illyes mentioned that Google’s documentation on robots. txt says that robots. txt is meant for crawlers. However, he also raised the question of “what constitutes a crawler? ”. Special guest David Price replied to this by using an example of “Manual vs Automation”. And so, often when I get this question, I kind of try and think about that manual versus automated question. Is this something that is sort of aligned with something that a user is doing where you have a person in the loop somewhere saying, "Yes, I want to initiate this thing. " And then you want to make sure that you're not saying it's a person who's clicking start to the crawling program, but rather something where you expect to have people in the loop constantly using something and constantly saying, "Well, now I'm interested in this page or that page. " Very much akin to a browser. And something that's not that, something that sort of runs with full automation, that is going to be a robot, and if it operates at Google, then... - Published: 2021-12-21 - Modified: 2023-06-21 - URL: https://www.infidigit.com/news/does-google-prefer-client-side-or-server-side-rendering-for-seo/ Should I use Client-side or Server-side rendering for SEO? Will Googlebot be able to crawl and index my pages if I use Client-side rendering (CSR)? There are a lot of questions and doubts raised when it comes to choosing between client-side and server-side rendering from an SEO standpoint. Google has said in the past that they are able to crawl and index pages that use client-side rendering. But it needs to be implemented in a particular way so that the crawler can read the links and content on the pages. You can read Google’s documentation on this here. However, which type of rendering does Google prefer? John Mueller, the Search Advocate at Google, has given is a hint on whether Google prefers client-side or server-side rendering (SSR). How to check if CSR is causing problems for SEO In one of the recent “English Google SEO office-hours” sessions on YouTube, a user asked John Mueller whether Google can crawl and index a client-side rendered website. He explained that he was facing issues with Google not crawling and indexing the pages as intended. He also mentioned that the content on the page was not shown on the rendered version of the page by Google. Google’s John Mueller offered some advice on how you can test if your client-side rendering implementation is causing issues for SEO. “What I would do is, first of all, maybe look up the JavaScript-based website's documentation we have on Search Central in the documentation site. There are some... - Published: 2021-12-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-autocomplete-gets-a-redesign-with-additional-sections/ Google Autocomplete will now show additional information when searching for terms on Google Search The new interface for Google Autocomplete looks fresh and displays more information at a glance, making it easier for users to find what they are looking for. Here’s how you can test it out: Open a new tab on your browser (Your default search engine should be Google) Search for something in the address bar (Example: seo services) Press Enter Now click on the Search Bar You should be able to see the new Google Autocomplete in action: The new Google Autocomplete interface contains the following sections: Related Searches This functionality was already available in Google Autocomplete. It displays search phrases that are related to what you're typing as well as what other users have searched for. People also ask This section will show you the most commonly asked questions related to the search term you are typing. This is highly effective when you are searching for question-based terms. People also search for This is a feature by Google that appears when a user clicks on a search engine result and instantly returns to the results page. Because the user returns to the SERP after not finding what they were looking for, Google makes various suggestions to assist them in searching for the right keyword. This is now integrated into Google Autocomplete. Reportedly, Google is also experimenting with a new full-width interface for Google Autocomplete. As pointed out by Twitter user Praveen Sharma, the experimental design... - Published: 2021-12-16 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/google-releases-first-episode-of-seos-and-devs-on-youtube/ The first episode of the SEOs & Devs Video series called “Dr StrangeDev - how I learned to include SEO” is out on YouTube Last week, Google announced a new video series called SEOs & Devs aimed towards bridging the gap between SEOs and developers. The first episode of the video series has been uploaded on 15 December 2021. In this episode, Martin Splitt, the Developer Advocate at Google and the show's host, is joined by Surma, a Google Chrome developer advocate. They covered a variety of topics, including how SEOs and developers can collaborate to improve the overall website and more. What was discussed in the episode? Here are the things that were discussed in the “Dr StrangeDev - how I learned to include SEO” episode: Is SEO a constraint for Web Developers? Martin Splitt began the video by asking Surma if SEO is merely another constraint for web developers. Surma responded to this question by describing some of the issues that web developers encounter, such as determining whether to use server-side or static rendering. He also mentioned how tough it is to comprehend how search engines view a particular technological implementation. As a result, developers are left in a state of confusion. Here’s what Surma said: “The usual struggle involves stuff like, how many browsers do I support, or how far back in the browser versions do I go? Do I support IE? Do I not support IE? How do I poly-fill certain things? Do I poly-fill them,... - Published: 2021-12-10 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/seos-and-devs-google-launches-a-new-video-series/ Google has launched a new video series on YouTube named "SEOs & Devs" to bridge the gap between SEOs and developers Those who are religiously into technical SEO, know the importance of developers to successfully implement technical recommendations. There are scenarios where SEOs need to give detailed explanations as to why a particular technical SEO change needs to be done. Some changes are agreed upon, while others that are more difficult to implement are abandoned. Let’s just say that the relationship between SEOs and developers is somewhat bitter-sweet. Google is looking to change this by launching a new video series for “bridging the disconnect between SEOs and developers”. The new series is called “SEOs & Developers: Harmony in Tech” and will be hosted by Martin Splitt, the Developer Advocate at Google. Google announced on Twitter on 9 December 2021: “Imagine if developers and SEOs could work together in harmony? @g33konaut hosts SEOs and Devs, a new series bridging the disconnect between SEOs and developers by highlighting the intersection of their worlds. ” This was followed by a link to the official trailer of the new video series. The trailer is intriguing and highlights various pain points of SEO professionals when interacting with developers to recommend changes. “Why don’t SEOs listen to developers? ! ” said Monica Lent - Entrepreneur & Blogger at Affilimate. “It's tough for engineers to not think of SEO as a bunch of smoke and mirrors”, said Jenn Mathews - SEO Manager at GitHub. “There are sometimes... - Published: 2021-12-09 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/will-the-size-of-the-head-section-impact-your-seo-performance/ Google responds on whether the size of the code in the section affects SEO performance. A Twitter user expressed his SEO concerns regarding the section. He mentioned that he is working with a headless site and the section contains 4. 6 rows of code and scripts. He also used the URL inspector tool to check whether the site rendered correctly, which it did. Google’s John Mueller responded to this tweet. According to John Mueller, the site will not have rendering issues due to the size of the section. He also suggested that in such scenarios, the SEO directives should be placed at the top of the head section so that Google can easily find and process them. https://twitter. com/JohnMu/status/1468846249105371136? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1468846249105371136%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1468846249105371136widget%3DTweet Importance of Head section for SEO The section is the one that contains important snippets of code that can be vital for SEO. It is always advised to get rid of unused and unnecessary code from the section. Important codes for SEO in include: Google Analytics and Search Console tracking codes Example: (function(w,d,s,l,i){w=w||;w. push({'gtm. start': new Date. getTime,event:'gtm. js'});var f=d. getElementsByTagName(s), j=d. createElement(s),dl=l! ='dataLayer'? '&l='+l:'';j. async=true;j. src= 'https://www. googletagmanager. com/gtm. js? id='+i+dl;f. parentNode. insertBefore(j,f); })(window,document,'script','dataLayer','GTM-XXXXXX'); Canonical tags Example: Title and Meta Descriptions Example Title OpenGraph tags Example: - Published: 2021-12-09 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-is-developing-a-new-core-web-vitals-metric-and-they-want-your-feedback/ Google is experimenting with a new responsiveness metric which could be the next Core Web Vitals metric The metric is focused on accurately measuring the interaction delay. Currently, Google makes use of the First Input Delay (FID) in order to measure this delay. LCP indicates the time taken for the server to render the largest visible element in the viewport. This visible element could be an image or a text block. In simple terms, LCP is the time taken to load the largest content (text or image) on the page. For the best user experience, Google recommends that your LCP should be less than 2. 5 seconds. However, there are a lot of sites that pass the LCP test and score perfect scores. This has raised a lot of questions about the usefulness of this metric. Which has led to Google working on a new Core Web Vitals metrics. It is speculated that this new metric could potentially replace FID. What will the new Core Web Vitals metric measure? Google’s new metric will measure the full event duration. Currently, FID only measures the delay portion of the input event. It does not take into account the time it takes for the browser to actually process the event handlers. The new metric will measure the time from initial user input until the next frame is painted after all the event handlers have run. This will help Google measure the interaction delay more effectively. What are the improvements that will be made?... - Published: 2021-12-02 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/december-2021-product-reviews-update-announced-by-google/ Google has released a new December 2021 Product Reviews Update starting December 1 which is expected to fully roll out within three weeks. The December 2021 Product Reviews update is expected to have further improvements to analyze product reviews on pages. Here’s the official announcement: “Our December 2021 product reviews update is now rolling out for English-language pages. It will take about three weeks to complete. We have also extended our advice for product review creators” https://twitter. com/googlesearchc/status/1466100208043974657? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1466100208043974657%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fgooglesearchc2Fstatus2F1466100208043974657widget%3DTweet In the last few months, Google has surprised everyone by releasing back-to-back algorithm updates. The most recent addition to the list is the December 2021 Product Reviews update. This update is aimed towards improving the quality and usefulness of reviews shown to the users. It will serve as a ranking signal, rewarding sites with genuine, high-quality reviews. In addition, Google has also updated the guidelines for Product Review Creators. In order to prepare sites for the December 2021 Product Reviews update, we’ve noted down some important points from Google’s guidelines on how to write high-quality product reviews. They are as follows: You must write the review from a user’s perspective When writing reviews, make sure you include evidence such as photos, audios, videos, links, and other useful resources demonstrating your own experience with the product The reviews need to highlight the USP’s that stand out from the competition Describe the benefits as well the drawbacks of the product. This will help indicate to Google that the review is... - Published: 2021-11-30 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/how-will-the-new-search-insights-tool-help-in-youtube-keyword-research/ YouTube is testing a new tool called ‘Search Insights’ which shows Creators what their Viewers are looking for. The Search Insights tool will help Creators get access to more information about the users’ queries within YouTube Studio. The tool will provide key insights such as the search volume of the keywords, the topics your channel’s subscribers are searching/browsing on YouTube, and many more. What is the Search Insights Tool? The Search Insights Tool is an experimental feature by YouTube aimed towards helping content creators to understand what their audiences are searching for. Here’s how the user interface of the Search Insights tool looks like: What are the features of the tool? YouTube’s Search Insights tool has some pretty neat features. Let's take a look at each one separately: Your viewers’ searches This section will show you how some of the most popular searches from your channel's users across YouTube. It will also provide data related to channels similar to yours. Searches across YouTube This section of the Search Insights tool will provide you with information related to a particular keyword, search term, or topic. This will be data from all users on YouTube, not just your channel. There are two important metrics that both sections show: Search Volume This is the search volume of a particular keyword on YouTube. It is divided into 3 buckets: High Medium Low Views for your channel This shows the number of views your channel managed to get for the particular search term in the... - Published: 2021-11-30 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-confirms-bug-in-google-news-tab/ There is a bug that causes search results from across the web to appear on the Google News tab Earlier today, there was an official announcement by Google on Twitter on Nov 30, 2021, confirming this bug. Here’s the tweet: “We've identified a bug where searching with quotes while using the news tab and sorting by date would return content from across the web, not just news-related content. We're releasing a fix for this tomorrow, so it should be resolved by Dec. 1 or a few days after. ” https://twitter. com/searchliaison/status/1465394702413287425? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1465394702413287425%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fsearchliaison2Fstatus2F1465394702413287425widget%3DTweet The Google News tab should, in principle, only show news-related content. However, this bug has led to results that are not news-related appearing in the News tab. This only happens when users search using quotations ("") in the Google News tab and sort the results by date. Google News tab bug in action We performed a search on the Google News tab to verify this: Search term - “ip addresses” It is evident from the screenshot above, that the results that are non-news-related also appear in the News tab. We performed the same search without quotes and “sort by date” and here are the results: This time the results showed news-related content confirming that the bug is present. Key Takeaway Google has announced that a fix will be available by tomorrow and that the issue should be resolved within a few days. According to us, it is a very unlikely scenario that users would search... - Published: 2021-11-30 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-experimenting-with-tabbed-jump-to-link-test-rich-snippets/ Recently, Google tested a new type of sitelink for standard web search listings. This was first discovered on November 11th by Brodie Clark – SEO Consultant. https://twitter. com/brodieseo/status/1458592930734776323 Here’s another new feature observed on the SERP where we can see the jump-to links tab combined with rich results (based on Schema). This showcases results in the form of an expandable carousel that is fetched from jump-to links present on the website. Below is a snippet where we can see the jump-to links tab combined with an FAQ rich result. https://twitter. com/AkarshK10/status/1465625812820922369 Adding to the above tweet, Brodie has shared a couple of more examples. https://twitter. com/brodieseo/status/1465636090518196226 Earlier, we had seen Google saving up on the real estate on the SERPs by reducing the number of FAQ questions it showcased. However, if Google decides to roll this hybrid version out, it will take up a lot of space on the SERPs. You can also read more about Google’s Scroll-to Sitelinks update that was observed earlier this month. Popular Searches SEO Services SEO Company in Gurgaon WooCommerce Development Website Structure Ecommerce SEO Services SEO For Ecommerce Ecommerce SEO Packages Types of Sitemaps SEO Audit Services SEO For Cannabis Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO For Plumbing Business List of Search Engines Top YT Beauty Channels Link Building Services SEO For Real Estate Business Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2021-11-29 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/ecommerce-platforms/ Whether you are an existing store owner, a newbie, or an established enterprise, setting up shop in the digital world can be a big decision. The implications of such a move can be immense and, depending on what your choices are, it can make or break your business. But perhaps one of the biggest decisions you will take while setting up an online store is choosing an e-commerce platform that will act as its foundation. But what is an e-commerce platform? What is an e-commerce platform? Essentially a software app — e-commerce platforms are designed to meet the marketing, website management, operations, and sales needs of brands that sell products or services online. There are multiple platforms available out there, of course — from Magento, Shopify, to Big Commerce — and each of them provides users with the tools and features they need to manage their businesses and sell their products online the way they want to. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Why are e-commerce platforms important? E-commerce platforms offer online stores the foundation they need to build their online store. Choosing the best e-commerce platform for your store is highly essential if you want to ensure the success of your store. The best e-commerce platforms out... - Published: 2021-11-29 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/landing-pages/ What is Landing Page? A landing page is where the user ends up after they click on an ad or a link on Google (or other search engines), Youtube, Twitter, Facebook, Instagram, or an email. A landing page is a tool digital marketers use to effectively acquire leads as part of their digital marketing campaign, effectively making it different from usual pages on websites. The focus or key point of a landing page is its CTA or the Call to Action that veers visiting traffic towards the products or services a brand has on offer. So, it is not like a web page in the sense that it does not encourage you to delve deeper into the page or the brand. Instead, it is solely focused on getting visitors to take a particular action. How Important are Landing Pages? The standalone page that you see after you click on a link received through the mail, an ad, etc, is known as a landing page. Landing pages form an important part of your marketing strategy. According to one survey, around 68. 2% of landing pages of the surveyed website showed over five call-to-action (CTA) links. The conversion rate through them is around 10. 5%. Whereas; sites that merely have one CTA link accounted for 13. 5% of conversions. In case your site landing page includes social proof such as customer testimonial clips, textual reviews, links to social media posts, and photographs, your chances of success increase even more. According to another... - Published: 2021-11-25 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/bug-detected-in-crawl-stats-report-in-google-search-console/ Google confirms a bug in the Crawl Stats Report resulting in loss of data for two days. You may have observed missing data in your Crawl Stats report in Google Search Console for 20 November and 21 November 2021. Google has acknowledged that this is due to a bug in reporting and the Search Console team is working on fixing the issue. Reportedly, a Twitter user asked John Mueller about this issue: “Any else noticing an odd bug in the graph in Crawl Stats report in GSC? ”, said Adam Gent. Google’s John Mueller answered: “It looks like a bug on our side (it's just a reporting issue, not related to anything else). The SC folks are working on it. ” https://twitter. com/JohnMu/status/1463830010180083717? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1463830010180083717%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1463830010180083717widget%3DTweet Currently, the Crawl stats report on Google Search Console don’t show data for 20 November and 21 November: You can check whether you are facing a similar issue, by following this link. For those who don’t know where to find the new Crawl Stats report in Google Search Console. Here’s a quick guide: Open Google Search Console and select your respective property Locate "Settings" on the left-hand panel and click it. You will now find a “Crawling” section Click on “Open Report” to see the Crawl stats for your website. Key Takeaway Missing or lost data can lead to a serious headache for SEO professionals because it makes analysis difficult and also hampers reporting. The good news is that Google is working on... - Published: 2021-11-24 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-confirms-that-googlebot-crawling-was-slowed-down/ Has your website crawling reduced in the past few days? Google confirms that there was a bug that slowed down crawling. Website owners and SEO professionals have been complaining about websites being crawled slowly in recent weeks. Several people have taken to Twitter to express their concerns. Olivier from seolyzer. io tweeted: “Googlebot is on strike! Googlebot has drastically reduced its crawl activity on many large sites since November 11 at 6PM (GMT). Are you concerned? It requires a thread! ” https://twitter. com/Seolyzer_io/status/1460255741860847633? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1460255741860847633%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FSeolyzer_io2Fstatus2F1460255741860847633widget%3DTweet SEO expert Lily Ray also stated that many people have reached out to her regarding the crawling issue: “Multiple people have reached out to me about this in the last few days... very interesting” https://twitter. com/lilyraynyc/status/1460973402471157767? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1460973402471157767%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Flilyraynyc2Fstatus2F1460973402471157767widget%3DTweet Google’s John Mueller has now confirmed that crawling slowed down for some websites between November 11 and November 17, 2021. Google has investigated the issue and discovered a bug that may have caused this. Here’s what he said: “Yes, we saw that crawling for the caches had slowed down for some sites. This bug has since been resolved, and an internal analysis showed it wasn't widespread, and that there were no negative effects overall. ” https://twitter. com/JohnMu/status/1463266021096271882? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1463266021096271882%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1463266021096271882widget%3DTweet Google’s John Mueller also confirmed that the crawling issue was specific to AMP cache. https://twitter. com/JohnMu/status/1463407623907291139? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1463407623907291139%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1463407623907291139widget%3DTweet If you have experienced delays in crawling or indexing in Google Search, it is likely due to the bug. As Google has... - Published: 2021-11-24 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/when-to-hire-seo-agency/ SEO is vital for the success of your website business. A study shows that about 75% of companies invest in search engine optimization (SEO), but the big question remains; should you hire an SEO firm? SEO professionals help your website rank for various keywords faster. But when choosing them, ensure they are in a position to deliver excellent results and meet your goals and expectations. Perform background research and ask them as many questions as possible to determine whether you can work together. In this video, the Founder and Managing Director of Infidigit, Kaushal Thakkar, talks about the three main factors companies need to consider when hiring an SEO agency for their website. He also talks about things businesses should consider while hiring SEO agencies, such as working with an internal SEO team, analysing the company’s growth rate, and the return on investment (ROI). https://youtu. be/t4jDVzW7pTo The following considerations will help you choose the right company. Things to consider when hiring SEO Agency 1. Better Expertise and strategies An agency should offer excellent SEO knowledge because it's their area of specialisation. The agency must have the ability to exploit the best and most powerful tools, strategies, and resources to cope with the changing SEO environment. SEO is growing fast with new changes every day. Search engines like Bing and Google always give new SEO updates, making it hard for businesses to keep up. Google released six significant updates in 2019, and its algorithm is constantly tweaked many times a month.... - Published: 2021-11-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-releases-new-interactive-checklist-for-seo/ Google Search Central recently completed a year since they rebranded their name from Google Webmasters and launched their new site. This year Google Search Central worked with their internal SEO team to improve their content, create new documentation, migrate 13 local language blogs, and develop a new checklist for their home page. They also released a new widget on their homepage that recommends articles based on the role that users select. This is a much more interactive way of exploring how a website owner can improve their presence on Search. This new layout was a result of an analysis they conducted on the users visiting their site. With this interactive learning path, they hope that new users can now explore content on Google Search Central in a more streamlined and structured way. Click here to explore: https://developers. google. com/search Popular Searches SEO Services Website SEO Audit Packages WordPress Development Website Structure E-commerce SEO Services SEO For Ecommerce SEO Packages Types of SEO SEO Audit Services SEO for Education Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Insurance List of Search Engines YouTube SEO Tools Link Building Services SEO for OTT Platforms Top YT Cooking Channels 308 Permanent Redirect SEO Services in Bangalore WordPress SEO Services What is a Blog Import XML Formula - Published: 2021-11-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-console-has-a-new-look/ Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience. As most of you SEO geeks might be aware, Google Search Central recently completed a year since they rebranded their name from Google Webmasters and launched their new site. They have made a wide range of changes, from the way their website appears to adding new documentations. Additionally, they have also added an interactive layout on their site for website owners to improve their presence on Search. The new look rolled out on Search Console aims at improving accessibility and user experience. One can log in to their Google Search Console account at https://search. google. com/search-console/about to explore the new design. The official account of Google Search Central earlier tweeted, “We're starting a journey to refresh the look and feel of Search Console. Over the next few months, you'll see small changes in the product with a goal to improve accessibility and user experience in general. We hope you like it! ” We're starting a journey to refresh the look and feel of Search Console. Over the next few months you'll see small changes in the product with a goal to improve accessibility and user experience in general. We hope you like it! pic. twitter. com/Seq0CUGxpP — Google Search Central (@googlesearchc) November 22, 2021 Do comment and let us know what your thoughts about the new design and layout are. Popular Searches SEO Services SEO Services in Delhi Magento Development Website Structure... - Published: 2021-11-19 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-will-auto-translate-results-in-indian-languages/ Google will auto-translate titles, meta descriptions, snippets, and content on pages in Indian languages This is good news for people in India who use Google Search to find information across the web. In a recent announcement from Google for India 2021, search results will be auto-translated in the preferred language set by Indians. There are currently five Indian languages supported: Hindi Kannada Tamil Telugu Malayalam In the following releases, more languages are planned to be included. Here’s the official announcement: “When people across India access the web, not surprisingly, they prefer to find content in the languages they use in their daily lives. However, the local language web ecosystem is still growing, and most information on the web is in English. This often leads to people being unable to find useful information in their own language online... . today we are announcing a feature in Search that will give users the option to access web pages originally written in other languages, and see it in their preferred language. ” Google India also went on to explain how this new feature will work and showcased it using an example: Source: Google India Blog You'll also be able to hear the search results in Indian languages, which is a neat feature added to Google Search for India. This new feature will be available in Hinglish, Hindi, Bengali, Marathi, Telugu, and Tamil. Google India intends to support additional Indian languages in the future. Here’s the announcement: “We are also expanding voice driven experiences... - Published: 2021-11-18 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-console-data-not-updating/ You're not the only one whose Google Search Console isn't updating. The SEO community is once again dismayed, as many site owners have confirmed that their Search Console data is stuck. As of November 18, 2021, there are significant delays in Google Search Console data reporting. At the time of writing this article, site owners are facing a delay of ~32 hours in Google Search Console data. Many users have expressed their concerns on Twitter: O Primo Basílio wrote: “Google Search Console stucked more one time. 25h+ whithout any data update. ” Praveen Sharma’s said: “Are you also seeing delayed reporting in Google Search Console or it's just me? ” https://twitter. com/MusingPraveen/status/1461337358247157764? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1461337358247157764%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FMusingPraveen2Fstatus2F1461337358247157764widget%3DTweet Ammar Butt tweeted: “Why Google Search Console is not updating? 26 Hours Gone. Is there any issue? ” https://twitter. com/kashmiributt297/status/1461347851531743236? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1461347851531743236%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fkashmiributt2972Fstatus2F1461347851531743236widget%3DTweet A Twitter user, Daniel Gray, tagged Google’s John Mueller asking about the delay in Google Search Console reports. “Is it happening again? @JohnMu @rustybrick” John Mueller confirmed that the Google Search Console reports are stuck and responded in a rather amusing manner. Here’s his reply: “Someone stole our spider! ” https://twitter. com/JohnMu/status/1461332216982683653? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1461332216982683653%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1461332216982683653widget%3DTweet We don't have a lot of information regarding why Search Console reporting is delayed. However, we can confirm that other site owners and SEO professionals are experiencing delays in reporting We'll keep you updated as soon as we learn more about why Google Search Console isn't updating. Does the Performance Data in your Search... - Published: 2021-11-17 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/november-2021-broad-core-update-announced-by-google/ Google’s November 2021 Broad Core update starts rolling out today, November 17th, 2021. Google has announced the November broad core algorithm update on Twitter, sending the SEO world into a frenzy. Here’s the official announcement: “Later today, we are releasing a broad core update, as we do several times per year. It is called the November 2021 Core Update. Our guidance about such updates is here. ” We're speculating on what the new broad core algorithm update might bring to the table. Google hasn't said anything specific about the November core update, as usual. They have, however, published guidance for site owners to follow after the broad core update is fully rolled out. Before the November Broad Core update goes live, we've noted down some important points from Google’s Guidance documents for site owners to keep in mind. They are as follows: Websites may notice drops or gains in SEO rankings after the core algorithm update. The “Broad Core update” implies that Google has made some significant modifications to its search algorithms and systems. It is important to note that a website is not penalized if the rankings and traffic start dropping. Site owners should not panic and rather focus on re-assessing their content and other on-page elements. Make sure you follow Google’s search quality evaluator guidelines. The timing of this November core algorithm update is quite surprising given that Black Friday and Cyber Monday are just around the corner. This is the third major core update released by Google... - Published: 2021-11-16 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/mobile-marketing/ What is Mobile Marketing? Mobile marketing refers to all or any promotional or marketing campaigns aimed at reaching out to potential customers via smartphones, tablets, or feature phones. This marketing approach enables you to connect with your target audience via personalized messages, push notifications, e-mailers, social media posts, and so on. According to recent data, around 55. 7% of the total Web traffic comes from smartphones. Given this data, excluding mobile marketing strategy from the larger marketing strategy would be a mistake. A well thought out mobile marketing strategy should complement search engine optimization (SEO). It should be designed after analyzing customer behavior, the terms they search for on the Internet, the factors that influence their purchasing decisions, and so on. For example, if you are sending an email or SMS to prospects, you must know their needs. If the content fails to address the customers’ pain points, they will not click the embedded links that will bring them to your site. Mobile marketing requires a more comprehensive approach. The content drafted should be more personalized as compared to publishing content on the Web. Mobile marketing not only helps drive traffic, but also helps retain existing customers while acquiring new ones. It also increases customer engagement across platforms. It is also critical for increasing brand awareness and credibility. However, make sure that your mobile marketing strategy is not overly aggressive. You want to attract more customers, not irritate them. How Mobile Marketing Works Mobile marketing is a complex form of... - Published: 2021-11-15 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/evergreen-content/ What is Evergreen Content? Relevance and longevity - these are the two benchmarks that every piece of content on the web hopes to achieve. Retaining quality and still being read after 5 years of being published might sound like a fever dream, but it is more than possible. This type of content is what is referred to as evergreen content. There are two distinctions in what evergreen content is, and they are as follows: Evergreen topics As the name suggests, these are the topics that will most likely never run out of interest. They can be defined as non-seasonal topics, which do not rely on certain time periods or occasions to be relevant. For instance, local elections are seasonal. They might happen on a regular basis, but they only gain traction before or while they happen. But a non-seasonal topic that retains its value throughout the year can be termed as an evergreen topic. Here are a few examples of evergreen topics: How to cook rice Who is Albert Einstein Best breathing exercises Tips for taking care of dogs Cooking guide for beginners As you can see from these examples, these topics do not rely upon an event or a time period to be relevant. They will always be searched for by the users. Evergreen content Evergreen content is an amalgamation of a relevant topic, coupled with highly informative content that will never run out of juice. It retains its value all the time and has very little chance of... - Published: 2021-11-12 - Modified: 2023-01-03 - URL: https://www.infidigit.com/news/google-releases-list-of-ip-addresses-used-by-googlebot-for-crawling/ This is important news for those who use Reverse DNS lookup to verify Googlebot. Google has published a list of all IP addresses used by Googlebot to crawl and discover websites for Google Search. Where can I find the IP list? The list of Googlebot IP addresses has been released in two JSON files. JSON 1 - This list will help you identify Googlebot by matching the crawler's IP address with the IP addresses in the JSON file. JSON 2 - For all other Google crawlers, you can compare the crawler's IP address against the complete list of Google IP addresses in the JSON file. JSON can be a bit overwhelming for everyone to understand. Especially when it comes to the JSON files that include the subnet masks. If you're having difficulties reading the IP address in the JSON file, we recommend calculating the IP ranges using this tool. Why do I need Googlebot IP Addresses? Crawlers scraping their website is something that no website owner appreciates. This could also lead to sensitive information being compromised. Crawlers with malicious intent can scrape your entire website and steal all of your data. You're at a high risk of a data breach as a result of this. However, for SEO, you need to allow the Googlebot agent to crawl your website to reward your SEO efforts in Google Search. Having an entire list of Googlebot IP addresses ensures that you can verify whether the agent requesting to crawl your website is indeed... - Published: 2021-11-11 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/you-will-no-longer-see-the-dislike-counts-on-youtube/ YouTube has made a bold move of removing the “Dislike” counts on YouTube videos. You will still be able to give a “Thumbs down” to a video. However, you will no longer be able to see the number of dislikes a YouTube video has. YouTube said that this change is made to prevent "dislike attack" harassment campaigns. These campaigns are the ones where a group of people plan and intentionally dislike a video to make the dislikes count rise up. Both viewers and creators on YouTube are expected to be affected by the shift. Viewers will no longer be able to publicly express their dissatisfaction with the video. For Creators, however, YouTube will reveal the Dislike count in a private way (via YouTube Studio). This will help creators to effectively access the performance of their uploaded videos. This, according to YouTube, will encourage respectful relationships between viewers and creators. People on the internet aren't entirely convinced of the reasons for the shift. Some users believe that dislikes can alert others whether videos are clickbait, spam, or deceptive, which can be quite valuable. YouTube has responded to such comments: "We heard during the experiment that some of you have used the public dislike count to help decide whether or not to watch a video. We know that you might not agree with this decision, but we believe that this is the right thing to do for the platform. " The news that social media is harming people's mental health has been... - Published: 2021-11-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-autocomplete/ The Google search box serves millions of people every second across the globe and has revolutionised the way of searching things on the internet. The autocomplete search is something that is revered in the SEO community and is used in many different and unique ways by digital marketers and SEO professionals across the globe. Exploring user intent, looking up the most searched for terms, and finding trending keywords are just a few ways Google auto suggest feature helps digital professionals. While you may think that Google autocomplete is only meant for basic purposes of exploring the internet, there is much more to it than meets the eye. This comprehensive guide on Google Autocomplete and how it can be leveraged to boost your SEO will show you how big a deal this feature is. Let us dive in. What Is Google Autocomplete? Google search autocomplete is a feature designed by Google to make it faster for users to complete their search terms as they type it out. This feature is integrated into almost all places like the quick search box on Android phones, Google homepage, the address bar of Chrome, and much more. A study published by Google highlighted that Google search suggestions save over 200 years' worth of typing time every single day! While the primary purpose of Google Autocomplete is to cut down the time spent by users to type their search queries with smart predictions, there are other useful ways to leverage this feature to your advantage. Google... - Published: 2021-11-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/blog-commenting-for-seo/ What is Blog Commenting? Blog commenting is a means to establish a healthy relationship amongst the industry professionals and people interested. It helps attract more and more traffic to the blog and thus to the website that publishes the blogs. In simple words, blog comments refer to the comments visible at the bottom of the blog posts. These comments can be blog related queries, blog appreciation quotes, or answers by the blog author to the queries raised by someone. Importance of Blog Commenting in SEO Blog commenting is a great way to publicise blogs at a wide level. The conversational tone of blog commenting helps build relationships between bloggers and the reader. Traffic to the blog commenting websites increases... It is also beneficial for search engine optimization. It is a highly cost-effective link-building method. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Benefits of Blog Comments for SEO Comments Boost your Traffic When other bloggers or intellectual social minds leave a comment on any blog, they attract more traffic to the post. Any backlink, bookmark, re-tweet, and social media posts texted by readers in the comment section drives organic traffic to the webpage. Comments are a part of content marketing strategy. Therefore, when these blog comments have long-tail keywords, they help boost... - Published: 2021-11-10 - Modified: 2024-01-11 - URL: https://www.infidigit.com/news/308-redirects-for-seo-are-they-better-than-301/ The 308 redirect response code is gradually gaining popularity, with an increasing number of website owners preferring 308 redirects over 301s. But are they any better for SEO? Let’s find out. What is a 308 redirect? The 308 redirect status response code indicates that the requested resource has been permanently relocated to the URL specified in the Location headers. For SEO, this instructs the search engines that the page and all of its resources have been permanently redirected and the link juice is passed to the redirected page. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions What is the difference between 301 and 308 redirects? 308 and 301 redirects are similar in many ways. Both indicate that the resource has been permanently moved to a new location. The main difference between the 301 and 308 redirects is that when a 308 redirect code is specified, the client must repeat the exact same request (POST or GET) on the target location. For 301 redirect, the client may not necessarily follow the exact same request. For example, the client may change a GET request into a POST request in the case of a 301 redirect. What... - Published: 2021-11-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/link-spam/ What is link spam? Have you ever come across embedded links in posts that redirect you to some page that the post was not even related to? You can find these links everywhere on social media, and they are spammy links. Link spams are used by brands to embed links into posts for promoting their content, regardless of what the post is about or where it was posted. This process is quite popular amongst social media channels and is usually used by businesses to increase the number of external backlinks to their website in order to improve their SERP rankings. Spammy links are mostly used by businesses for their money-making web pages or cornerstone content. Since the number of external backlinks can improve the rankings of web pages, this is a common practice employed by site owners. However, link spamming does not affect other ranking factors by search engines for web pages. They offer zero additional value in terms of increasing the quality metrics of the linked page. Search engine algorithms do not judge the quality of a page with link spam, and neither do the readers. This is why link spamming should be executed very carefully by site owners to ensure that it does not send a negative signal to search engine algorithms about your website. So, what types of link spamming should you avoid in order to stay safe? Let us find out. Types of Link Spam to Avoid 1. Cleansing Domains Also referred to as “301”, cleansing... - Published: 2021-11-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/natural-links/ Terms like good links, quality links, and natural links are used widely by SEO professionals and website developers. Their importance has precedence in refining a website’s SEO, while also improving its rankings. But what are natural links and why are they important? Let us find out. What is a Natural Link? In simple terms, a natural link is any link that occurs on the web organically without any effort of generating them from the website itself. If a website owner or a business gains a link to their web pages or website from an external entity who used it organically because they believe that the link holds value, then it is a natural link. These external entities can be bloggers, researchers, webmasters, and other website owners. The properties of natural links SEO are as follows: They don’t have any tracking parameters They don’t redirect the users through any monetization tools or JavaScript They do not exist in any paid or sponsored content They exist as a reference or a source to information within the content Importance of Natural Link Building Natural link building is considered to be one of the safest and fastest ways for businesses to enhance their website’s SEO. With natural links, your website gains authority and its rankings improve since it is a positive factor for search engine algorithms. Moreover, you can feel secure about your traffic or rankings remaining unaffected by any updates or changes in search engine algorithms since it is the most organic method... - Published: 2021-11-10 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/press-release-seo/ What Is a Press Release? Have you ever read journalistic pieces about a product launch from a big brand? Those are press releases. A press release can be defined as an official statement from a business that provides new information to journalists or news websites for any noteworthy event. The purposes of a press release are simple - gaining media coverage, building brand awareness, or controlling a narrative that the brand might want to change. Press release SEO has become a prevalent factor for businesses in the digital age. But how important are press releases and how can you make an effective one? Let us find out. History of Press Release SEO Press releases, in their early days, held a lot of value, and businesses garnered great organic results from them. Then, like everything else in the digital marketing world, press release SEO started being overused in the wrong ways. When businesses started seeing that gaining links from the top-ranking news websites could help their website rank better, they started writing all types of press releases and oversaturated the market with them. This included mundane or non-relevant press releases for activities like hiring new interns, relocation, and much more. This led search engines like Google to start noticing this spam of press releases and they started penalizing the websites carrying these links. The result of this was that all the Newswire websites now only use nofollow links while publishing press releases. So, you can still attain links on these websites... - Published: 2021-11-09 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/how-to-promote-blog/ So, you have started your own blog and are in the sweet phase of developing new content that you are passionate about. Quite exciting, right? Ideating topics, researching them, finding your target audience, and discovering the niche you want to target can be quite an exhilarating and exhausting process. But in order to reach the maximum people in your target audience, you also have to lay the groundwork for promoting your blogs to catch the eyes of people. How to promote blogs, and what ways are the most effective? Let us find out. Pre-Promotion Checklist High-Quality Content In order to generate engagement from readers, it is imperative that you offer them something new, or at the least, something high quality. There are thousands of pages offering similar information on the web that you are probably developing your blog around. To stand out and be noticed by not only the readers, but also the search engines, you must ensure that your content is high-quality, and has an authoritative appeal to the algorithms. Maintaining the right balance of engaging tonality with useful content which has valuable information from reputable sources is the best way to achieve this. Your Blog Should be Searchable Another key factor in ensuring your blog is discovered is how searchable it is. Optimize your blog in order to check off the SEO ranking factors which can help you rank high on SERPs. Employing off-page and on-page SEO practices can significantly help you in achieving this. Using the right... - Published: 2021-11-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/cornerstone-content/ Everyone wants to build their own brand, be it a company or an individual. The easiest way to get started on building a brand is to begin content marketing. Content marketing is the act of providing prospective clients with valuable and useful content while marketing your product/service. Made up of several nuts and bolts, one of the most effective content marketing hacks is to create cornerstone content. If you are just starting out with building traffic for your webpage and gaining an audience for your business, creating cornerstone content should be at the top of your to-do list. What is Cornerstone Content? Cornerstone content is the foundational content around which you build your website. Essentially, it serves as the primary content for your website and is the kind of content for which you want to be known for. Creating cornerstone content is an integral SEO practice that you must be aware of. It not only helps architecture content on your page, making your page easy to crawl for search engines and readable for visitors, but it also contains the keywords for which you wish to rank. Cornerstone content also helps with link-building. In other words, cornerstone content is the content pillar of your website, from which other types of content branches out. So you can use your cornerstone content to link to other related content on your website and vice versa. Cornerstone content is also known as evergreen content because it usually contains content that is relevant to your audience... - Published: 2021-11-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/when-to-start-seo-for-a-website/ When it comes to implementing SEO practice for a new or a redesigned website, some businesses get intimidated by the amount of information out there and the patience it would take to achieve results. Whether you’re launching a brand new website or redesigning an existing one, you need to understand the right time to start SEO for a website. Should you begin the SEO activities during the website development stage or later? SEOs and industry experts recommend beginning the SEO process during the designing stage. But is it the right time? In this video, the Founder and Managing Director of Infidigit, Kaushal Thakkar, talks about the right stage to start SEO for a website to accelerate results. He also highlights how SEOs need to collaborate with the web development team while beginning SEO for a site. https://www. youtube. com/watch? v=5vy8qW1cgFM Ideally, the SEO for a website has to be started when the product is being conceptualised. Even before the engineering team starts working on the product, the SEO team should have already provided the website development team with: The proper recommendations for optimising the website. The kind of internal links that are required to be included on different pages. The type of navigation structure needed. The main pages that need to be focused on the website. Once the SEO team determines the suggestions, the development team should start working on them. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning... - Published: 2021-11-08 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/content-gap-analysis/ What is Content Gap Analysis? Content gap analysis is an SEO process that aims to find all the missing loopholes in your existing website content. This process identifies missing links and opportunities with content that can help make your overall content more connected and striking for search engine algorithms. This process involves finding out missing opportunities in your content that can align with your consumer’s journey across its various stages. This helps businesses in finding out missed venues that can prove to be a valuable asset for guiding potential customers to the point of conversion. The process of content gap analysis involves a comprehensive audit of the following: Existing blogs Webpages Website architecture Landing pages Downloadables The purpose of content gap analysis is not just to find missed opportunities to add more useful content to your website. It also aids businesses in refining their customer journeys and discovering newer avenues of generating more engagement from their target audience. It helps the users in getting more informed about your products or services, which improves the chances of their conversion. This is one of the activities that can help you in boosting your revenue significantly if done right. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Importance of Content Gap Analysis While there are... - Published: 2021-11-04 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/november-2021-spam-update-announced-by-google/ Google has released a new spam update starting November 3 which is expected to fully roll out within a week. The ‘November 2021 Spam Update’ is expected to have further enhancements to effectively detect spam in Google Search. Here’s the official announcement: “As part of our regular work to improve results, we've released a spam update to our systems. This November 2021 spam update should be fully rolled out within a week. We encourage sites to follow our best practices for Search” Google did not give too much information about the update. However, they have provided a link to the Webmaster guidelines in the tweet. https://twitter. com/searchliaison/status/1456030857186226181? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1456030857186226181%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2Fsearchliaison2Fstatus2F1456030857186226181widget%3DTweet Google is determined to fight spam in Search Results and has released several algorithm updates this year to help the cause. Google announced the development of a spam-fighting AI in April 2021, aimed towards catching both known and new spam trends. This was their announcement: “By combining our deep knowledge of spam with AI, last year we were able to build our very own spam-fighting AI that is incredibly effective at catching both known and new spam trends. For example, we have reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago. ” The last noticeable update was back in July 2021 which was named the ‘link spam update’. Key Takeaway If you notice a fluctuation in your SEO traffic or rankings in the next few days, it is likely that... - Published: 2021-11-03 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/blocking-css-files-in-robots-can-affect-seo-rankings/ Google’s John Mueller explains how blocking CSS in robots. txt can pose problems for Google in crawling your page. In a new video from the #AskGooglebot series, John addressed a question revolving around blocking CSS files on the CDN in the robots. txt file. The person asking the question pointed out that the Mobile Friendliness test in his Google Search Console was red (meaning the pages weren’t well-optimized). He suspected that blocking the CSS files was be the culprit behind this and was also curious whether this would affect site rankings. Here’s the question: “Mobile friendliness: when we block CSS files on the CDN through robots. txt, the report on mobile friendliness in GSC is red, would this affect the actual ranking? ” John Mueller explained how the Googlebot has to be able to see a page in its entirety, including HTML, CSS, JS, and all other elements. This helps Google to better understand the page and verify that is mobile-friendly for the users. He went on to further explain that it is a bad practice to block CSS files in robots. txt and this may cause issues. Here’s John Mueller explanation in the YouTube video: “Yes, it can cause issues and you should avoid doing that. Being able to see a page completely helps us to better understand the page and confirm that it's mobile-friendly. ” Key Takeaway Do not use robots. txt file to block your CSS and Javascript files. This will not increase your Pagespeed scores, but... - Published: 2021-10-29 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/meta-is-the-new-name-for-facebook/ Facebook announced yesterday that it has changed its name to Meta. The move is part of a wager on the “metaverse”, where users can engage with each other in a computer-generated environment in a virtual reality setting. According to Zuckerberg, the name was inspired by the Greek word meta, which means "beyond". At the Connect 2021 event on Thursday, Facebook CEO Mark Zuckerberg remarked: "Today, we're seen as a social media company. But in our DNA, we're a company that builds technology to connect people, and the metaverse is the next frontier, just like social networking was when we got started" The company also replaced its corporate logo, which featured a picture of a "thumbs up" with a new logo: a blue infinity symbol. At the same time, rebranding Facebook may help the firm remove itself from the current social networking concerns, such as its use to disseminate hate speech and disinformation. The Facebook app, which allows users to share personal updates and register likes, will not be renamed. Also, the company's business structure and how it uses or shares data will not change, according to Zuckerberg. Beginning in the fourth quarter, Meta will declare its Reality Labs sector separately from its family of products, which includes Instagram and WhatsApp. Mark Zuckerberg believes that the metaverse, as he refers to it, will be the next major social platform, with multiple tech companies working on it over the next ten years. Mark Zuckerber's Avatar in Metaverse Source: Facebook Connect 2021 This... - Published: 2021-10-27 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-what-impact-will-continuos-scroll-have-on-site-impressions/ Google recently rolled out support for continuous scrolling in Google Search on mobile devices. Since then, site owners and SEO experts have speculated on the effect it would have on Site Impressions Report in Google Search Console. What is Google’s take on this? According to Google's search advocate, John Mueller, site owners should expect an increase in Impressions with the Continuous scrolling feature. John has stated this on multiple instances: English SEO Office Hours “What I think will change a little bit is that users will probably scroll a little bit easier to page two, page three or four. And based on that the number of impressions that a website can get in the search results will probably go up a little bit. I don’t think it’ll be like an extreme change but probably it’ll be the case, more the case, that if you were ranking on page two then suddenly your website gets a lot more impressions just because it’s easier to reach page two in the search results. ” Lily Ray’s Tweet https://twitter. com/JohnMu/status/1453011840968142853? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1453011840968142853%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1453011840968142853widget%3DTweet How are Impressions measured in Search Console? With Google's new continuous scroll feature, there has been a lot of discussion in the SEO community over how Impressions will be measured. John Mueller was asked this question in the English SEO Office hours held on October 22, 2021. Here’s the question: “Hi, John, my question is kind of an elementary one, but it's wildly debated at my agency. And it's about... - Published: 2021-10-27 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-says-url-length-does-not-affect-seo-rankings/ Google’s John Mueller answers the question on whether URL length matters for SEO in a new video from the #AskGooglebot series. He also explains the situations where the URL length might be taken into consideration. How does Google evaluate URLs? According to Google, URLs are treated as identifiers, and the length of the URLs doesn’t matter. As a personal recommendation, John advises that URLs should be kept under 1,000 characters. In addition, when it comes to SEO, the number of slashes in URLs seems to have no impact. Here’s John Mueller’s explanation from the video: “The direct answer is No, the URL length doesn't matter. We use URLs as identifiers, it doesn't matter how long they are. Personally, I try to keep them shorter than 1000 characters, but that's just to make monitoring easier. The number of slashes in there also doesn't matter. ” Do shorter URLs have an advantage? According to Google's John Mueller, short URLs may have a slight advantage in some situations. This is when Google has to choose between different versions of the same page (often referred to as Canonicalisation). If Google discovers a URL version that is shorter and cleaner, they are more likely to select it as the main version and show it in Google SERP. Key Takeaways When it comes to Google Search, neither the URL length nor the slashes have an impact on site rankings. As advised by Google, choose a URL structure that works best for you and stick to it.... - Published: 2021-10-26 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/search-analytics-api-can-now-pull-data-from-google-news-discover-and-supports-regex/ Users of the Search Analytics API have finally had their prayers answered. The API now provides support for Google Discover, News, and Regex. Site owners can already see data related to Search, Discover, and Google News in the ‘Performance’ reports in Google Search Console. These functionalities have finally arrived to the Search Analytics API. The API has also been updated to include the ability to use Regex for data filtering. Here are the new functionalities added to the Search Analytics API: Google News & Discover Data The ‘searchType’ parameter will be renamed to ‘type’ and the API requests can be filtered by web, picture, video and news. Google has also provided support for two additional parameters which are ‘discover’ and ‘googleNews’. Both of these can be used to fetch data from Google Discover and Google News respectively. Google will still provide support for the ‘searchType’ parameter. It is important to note that some metrics and dimensions in the Search Console's 'Performance' reports are only compatible with certain data types. Google's statement is as follows: “In the Search Console Performance reports, some metrics and dimensions are compatible only with some data types; for example, queries and positions are not supported by the Google Discover report. In the same way, if an unsupported dimension is requested, the API will return an error message. ” Regex support Regex support was added to Google Search Console recently and has received an overwhelming response. Users of the Search Analytics API can finally reap the benefits... - Published: 2021-10-25 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/facebook-introduces-new-features-aimed-towards-small-businesses/ Facebook has introduced new tools and services to help small businesses connect with customers online and discover innovative ideas. With the holiday season approaching, Facebook believes that this will be a critical time for small businesses, as data shows that businesses generate more than half of their yearly income in the final months of the year. What are the new changes? Let’s find out: Messenger now supports Video and Audio Calling for Businesses Facebook will soon allow businesses to communicate with customers privately using Messenger's Business Inbox. Facebook says that this will combine the benefits of phone calls, video calls, and text into a single app, enabling businesses to communicate and deal with their customers in real-time. This new audio and video calling feature are currently being tested with a limited number of select small and medium-sized businesses. Appointment Books Facebook is gradually making Appointment books available to all small businesses around the world. Small businesses can now manage appointments through their Facebook page. This will allow businesses to manage appointments from both new and existing clients in a highly efficient manner. Customers can also schedule appointments with local service providers at times that are convenient for them. Personalized Ads to support small businesses Facebook is experimenting with new ways to let people know they're helping a small business. Users will soon see an informational message appear in their feed when they engage with a personalized ad from a small business. This message highlights how a 'like' or 'love' on... - Published: 2021-10-22 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/microsoft-partners-with-shopify-to-help-merchants-reach-out-to-more-customers/ Microsoft has announced a new partnership with Shopify in an effort to connect brands with potential customers. Updated Microsoft Channel App Shopify merchants can now target buyers on both the Microsoft Search Network and the Microsoft Audience Network with the new Microsoft Channel app available in the Shopify store. The products will then be eligible to appear as Product Listings in the Microsoft Bing Shopping tab and Microsoft Start Shopping tab once they have been set up correctly. Currently, the service is only available to merchants in the United States and Canada. Here’s the official announcement by Microsoft: “With the acceleration of digital commerce, consumers have significantly increased their online shopping, exploring new products and brands. We’re always looking for ways to help connect brands with consumers and we’re excited to announce our partnership with Shopify. This means Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store. Shopify merchants will be able to easily reach shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing merchants to quickly connect with shopping offerings that showcase their products using free and paid listings. ” Updated features for Merchants on Shopify Real-time reports Merchants can create new ad campaigns and track their marketing performance in real-time reports in their Shopify store. Microsoft believes that this will help Shopify Merchants significantly increase the reach of their brands and products across... - Published: 2021-10-19 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/indexnow-could-be-a-game-changer-for-search-engine-indexing/ Microsoft introduces IndexNow, a new protocol that can help Search Engines discover and index website content almost instantaneously. What is IndexNow? IndexNow is a new initiative by Microsoft that allows site owners to easily alert search engines when content is added, modified, or removed on a page. Once the search engines are notified of the updates via an API, they quickly crawl and index the pages and the changes are seen in the search results almost immediately. IndexNow is an open-source protocol that is open to all search engines that wish to participate. At the moment, Microsoft Bing and Yandex are fully participating in the initiative, while other search engines are expected to join soon. Here’s the official announcement by Microsoft: “IndexNow is a new protocol created by Microsoft Bing and Yandex, allowing websites to easily notify search engines whenever their website content is created, updated, or deleted. Using an API, once search engines are notified of updates they quickly crawl and reflect website changes in their index and search results. ” What is the process? The process is fairly simple. Following are the steps in order to adopt the IndexNow protocol: Using Microsoft’s online key generation tool, create a protocol-compatible key on your server At the root of your website, save the key in a text file named after the key's value. Start submitting your pages as soon as the content is created, updated, or deleted. You can submit either one URL or a bunch of URLs per API... - Published: 2021-10-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/zero-search-volume-keywords/ Hello there! I’m sure you found your way to this article after reading a Tweet or a LinkedIn post that mentioned writing content on zero search volume keywords. Now you must be wondering why would someone create content based on keywords that have no search volume? Well, let me tell you, I was one of you! I never really understood how one could write content using zero search volume keywords that would potentially bring in traffic. Before we start off, let me make one thing clear, it’s the keyword research tools that say the keyword has zero search volume, which is not actually the case. In addition, writing content on zero volume keywords or phrases could be more of a hit or a miss, depending on the keyword. I would like to thank Mark Williams Cook for his webinar on Effective Keyword Research Without Search Volume. And a shoutout to Semji for making it happen! Let’s kick it off! What are Zero Search Volume Keywords? Zero search volume keywords are queries that do not have any search volume or none of the tools showcase any search volumes for those keywords. This is one of the reasons one should not only create content with high search volume but also tap keywords with little or no search volume. Understanding the Role of Keyword Search Volumes Before understanding the role of search volumes lets quickly understand what is search volume. The term "search volume" refers to a measure which shows the number of... - Published: 2021-10-15 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-now-supports-continuous-scrolling-on-mobile-devices/ Yes, you heard that right! Google is rolling out support for continuous scrolling in Google Search on mobile devices. Time to say goodbye to the “Read More” button. Here’s the official announcement by Google: “At Google, we’re always exploring new ways to help people find what they’re looking for quickly and easily. Earlier this year, we launched a redesign of the Search results page on mobile for a more modern experience that’s easier to scan and navigate. Today, we’re making browsing search results more seamless and intuitive with the introduction of continuous scrolling on mobile devices. Now, when you reach the bottom of a search results page on your phone, the next set of results will automatically load with relevant information. ” document. createElement('video'); https://www. infidigit. com/wp-content/uploads/2021/10/Continuous-scrolling. mp4 When you reach the bottom of the first page of results, the Google Search Engine will now load the next page for you, allowing you to keep scrolling until you discover a website you want to visit. Google has started rolling out this Google Search re-design in the US and it is expected to make its way to other countries soon. As with all other Google updates/features, the main focus is once again on the User Experience. Google says it wants its users to have a seamless experience when searching for queries on the SERP. It believes that the new design is intuitive for users and will foster curiosity in this information-rich era. Here’s what Google stated: “While you can often find... - Published: 2021-10-13 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-explains-absolute-and-relative-urls/ Google’s John Mueller outlines the differences between Absolute and Relative URLs in a new video from the #AskGooglebot series. He also explains the impact they have on SEO. What is an Absolute URL? An absolute URL is a 'full' URL of the page, meaning it contains the entire page's address. John Mueller used a real-life example to explain the same: “This is similar to giving someone the full address of the place they are trying to find. ” Example of an absolute URL: SEO Services What is a Relative URL? The term "relative URL" refers to a shorter version of "absolute URL. " The relative URL indicates your current location. The Domain and Protocol information are not present in these addresses. John Mueller explains this with an example: “That will be like saying, “Go to the greenhouse down the road from here”. ” Example of a relative URL: SEO Services Which one is the best for SEO? Google recognizes that Content Management Systems (CMS) and Web Developers have different preferences and implementation methods. John Mueller confirmed that Absolute and Relative URLs are treated the same by Google. It makes no difference which of these two URL types you use as long as they're implemented correctly. More videos from the #AskGooglebot series can be found on the Google Search Central YouTube channel. To keep you informed, we'll make sure to drop a news article as soon as a video is released. Popular Searches SEO Services SEO Company in Noida WordPress Development... - Published: 2021-10-12 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/do-changes-in-cname-affect-seo-rankings/ There may arise different scenarios where you have to make changes to the CNAME (Canonical Name) in DNS. However, the one dilemma everyone has is whether these changes will mess up the SEO rankings. We believe we have the answers. Migrating CNAME There may be times when you need to migrate the CNAME record due to various reasons. Would this negatively impact your SEO rankings in any way? One of Twitter's users was in a similar circumstance and turned to Google's John Mueller for assistance. “I need your help on CNAME change. Site points currently to CNAME A, I need to migrate it (duplicate/same content) to CNAME B, (same A record, but to have access to updated/new features), then delete CNAME A. Does this affect the site's SEO/ranking? ” Here’s John Mueller’s reply: “Changing IP addresses doesn't change much for search, at most er might need to figure out how fast to crawl the site again. ” Thus, confirming that changes to CNAME have no effect on Google Search rankings. Hiccups in Crawling As pointed out by John Mueller, Google will need to quickly crawl your website after the CNAME migration has taken place. It is therefore important to make sure that you make provisions for Google to crawl & index your pages without errors. Make sure you do not have DNS/Server errors and your website responds effectively to the Google crawler’s requests. Understanding CNAME CNAME (Canonical Name) is a record in the Domain Name System (DNS). The CNAME record... - Published: 2021-10-08 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-sheds-light-on-rendering-in-seo/ The way Googlebot renders your page is crucial for rankings. The topic of SEO Rendering raises a lot of questions. Google's Martin Splitt, arguably, is the best person to give us all the answers. Join us as we break down Martin's remarks on Rendering in SEO from one of his recently attended webinars. How does Google Crawl & Index a Page? Many of us are familiar with Google’s fundamental approach, which involves crawling and then indexing the pages. Martin Splitt provides a more detailed breakdown of the process. Here’s the flow that Google follows: Discovering Crawling Queueing Rendering Indexing Ranking (if conditions are met) How important is Rendering? Martin emphasized the importance of Rendering in SEO. Crawling would only collect all of the elements on a page. Rendering, on the other hand, is where the true magic happens. Rendering parses on-page elements like heading tags, images, structured data, and so on, which helps Google in understanding the structure of the content. This allows Google to determine the role that each component of the page plays. As a result, websites will receive rankings based on how the pages are rendered. This makes it extremely important that Googlebot renders your page correctly as intended. How does Google Render a page? Because Rendering is such an important aspect of SEO, it is crucial to understand it thoroughly. Martin Splitt eloquently explained this: Javascript Javascript execution is the very first stage in Rendering. Javascript assists Google in determining what purpose each on-page element serves... - Published: 2021-10-06 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/negative-keywords/ Paid advertising and digital marketing campaigns can bring brilliant solutions and results for businesses in generating revenue, increasing brand awareness, and much more. To achieve this kind of success, it is crucial to target specific keywords that are relevant to your campaign and goals. However, not every keyword is equal. You definitely would not want to use keywords that have nothing to do with your brand or campaign. This brings us to negative keywords. What are negative keywords and how can you utilize them? Let us find out. What are Negative Keywords? Negative keywords are a means to prevent your content or ads from showing up to people whose search queries are unrelated to your products or services. Negative keywords serve two purposes. One, they effectively eliminate keywords from your campaign that would not result in conversions and two, they reach the best audience for your brand. Simply put, effective campaign management is all about expanding the list of keywords that your brand bids on. While your list expands, you simultaneously refine the keywords on the list and make them very specific so that they boost your ROI. This could mean putting a pause on the use of poorly performing keywords or eliminating them altogether. To seamlessly increase the click-through rate (CTR) of your ad campaigns, it is crucial to know your target audience and identify the base that has the most potential to convert. Negative keywords help your brand reach the audience with the most potential to convert. These... - Published: 2021-10-06 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/effect-of-site-outage-in-google-search/ We all witnessed the state of chaos among the masses when popular services like Facebook, Instagram & Whatsapp went down recently. As SEO professionals, you might be curious as to what happens in Google Search when a website faces an outage. Google’s John Mueller has the answers. Crawling is Slowed Down As evident from Google’s developer docs, when your website is down, the Googlebot cannot reach your server. Connection resets, network timeouts, or DNS errors can be the underlying causes. Googlebot classifies all of these factors as 5xx errors. In such scenarios, Google immediately starts slowing down the crawling of your website. Because it is certain that the server will be unable to handle the requests, causing a server overload. You may see a significant impact on your crawl rates. Will Rankings be Affected? John Mueller assured that the URLs will remain indexed as they were. This means that your rankings will not suffer. Your website will continue to rank based on your previously indexed pages. However, this state is only temporary. If your website continues to face an outage for more than 1 to 2 days, Google will start dropping your URLs from Indexing as well. It’s important to note that Google will not consider your website to be of low quality. Even so, if your page isn't indexed on Google's SERP, you won't be able to rank, which is concerning. https://twitter. com/JohnMu/status/1445271607732314113? ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1445271607732314113%7Ctwgr%5E%7Ctwcon%5Es1_c10&ref_url=https%3A%2F%2Fpublish. twitter. com%2F%3Fquery%3Dhttps3A2F2Ftwitter. com2FJohnMu2Fstatus2F1445271607732314113widget%3DTweet What Happens After the Website is Up Again? Once your website is... - Published: 2021-10-05 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/self-referential-canonical-tag-clean-up-seo-mistakes/ Recently, a user on Reddit asked about the difference between a Canonical and a Self-Referential Canonical. Google’s John Mueller explained the concept saying: It's about the URL that's mentioned. If this is on a. html, then it's just a normal canonical (technically canonical link element), if it's on b. html, then it's a self-referential one. He also mentioned that using a Self-Referential Canonical Tag can help clean up small SEO mistakes: Since you don't know how people link to your pages, a self-referential one helps to clean up small mistakes. For example, if a link goes to b. html? utm=cheese, then usually the server just shows b. html, and a self-referential canonical link element there would then encourage search engines to just use "b. html" instead of "b. html? utm=cheese". At the very basic, a Canonical Tag is a link element to inform the Search Engine that a particular URL represents the main page’s content. The purpose of using Canonical Tags is to avoid duplicate content issues. Since Google doesn’t like Duplicate Content, an SEO expert needs to implement the proper canonical tags on their web pages. Although Self-Referential Canonical Tags, don’t point out to any master page or similar pages, it is a recommended practice for all the SEO experts. It helps Google understand the proper URL from all the variations of the URLs created for indexing and ranking on the SERP. Popular Searches SEO Services SEO Services in Delhi WooCommerce Development Website Structure Enterprise SEO Services SEO For... - Published: 2021-10-05 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/do-we-need-reviews-to-use-product-schema-for-product-rich-results/ Recently, Claire Carlie has asked on Twitter, “Can you markup a product page with product schema if you don't yet have reviews... . ? ” In the response, Google's John Mueller validated that even if your product pages don't involve reviews, you can still make use of product structured markup/schema on your product pages to get product rich results on the Google SERP. You'll either need the reviews, aggregate rating, or offers, and you can utilise the offers if the product is currently on sale. If you have 1 or more of these, you can leverage product structured data while still showcasing product rich results on the product page. You can even read the official docs of Google to know more about Product Rich Results. Here's where he confirmed it in a tweet. Can you markup a product page with product schema if you don't yet have reviews... . ? pic. twitter. com/PwiG3bY1fG — Claire Carlile (@clairecarlile) September 17, 2021 Popular Searches SEO Services Website SEO Audit Packages WordPress Development Website Structure E-commerce SEO Services SEO For Ecommerce SEO Packages Types of SEO SEO Audit Services SEO for Education Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Insurance List of Search Engines YouTube SEO Tools Link Building Services SEO for OTT Platforms Top YT Cooking Channels 308 Permanent Redirect SEO Services in Bangalore WordPress SEO Services What is a Blog Import XML Formula - Published: 2021-10-04 - Modified: 2022-07-12 - URL: https://www.infidigit.com/news/google-how-to-deal-with-utm-parameters/ Are your UTM Parameter URLs indexed by Google? Not sure what is the best solution going forward? Brace yourselves! Google’s John Mueller talks about the best ways to deal with URLs that include UTM parameters. Discussion regarding UTM Parameters On Twitter, a user expressed her concerns with Google Search Console (GSC) showing her a bunch of UTM parameter URLs being indexed by Google. She asked whether Google Analytics(GA) would still track the data if these URL parameters were blocked in robots. txt. This is the question: “I have a technical question for you. It seems as though GSC is indexing a bunch of UTM URLs. If we exclude these UTM tails from the robots. txt file, will we still be able to use their tracking data in GA? ” John Mueller affirmed that Google Analytics will be able to track the data. He further went on to emphasize the best way to deal with UTM Parameters. Here’s what he had to say: “Sure! GA is based on what users do, and users don't check the robots. txt (usually :-)). However, you could probably also encourage search to index the preferred URLs by using the rel-canonical and having clean internal linking. ” Make Use of Canonical Tags Google’s John Mueller suggests using a rel=canonical tag on the pages with UTM parameters. For example, if your preferred URL is “website. com/seo” and your UTM parameter URL is “website. com/seo? utm_source=Google&utm_medium=CPC&utm_campaign=Generic&gclid=CjwKCAJwzOqKB”. The canonical tag on your page with UTM parameters would be as... - Published: 2021-10-04 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-search-testing-new-short-videos-on-desktop-devices/ Earlier in November 2020, Google was spotted testing “short videos” on SERP. This was highlighted in a tweet by Saad AK. With the rising popularity of short-form video content in the form of Tik Tok and Instagram Reels, Google decided to tap into this trend. They launched the shorts beta version of YouTube Shorts in India on September 14, 2020, prompting some people to ask, “What is YouTube Shorts? ” YouTube later rolled out Shorts in the United States on March 18, 2021. Google's goal seems to be a more comprehensive search engine for these short-form video clips that will show you relevant results from TikTok, Reels, and YouTube Shorts. Below are a couple of examples on how you may come across these features on the SERP. The first screenshot is an example for the query “pancake recipe” that showcases videos fetched from YouTube while the second screenshot is an example for the query “wolf haircut” that showcases videos fetched from TikTok. Similar to the mobile versions, the short videos are also visible on desktop devices and their sources can be from YouTube, Facebook, TikTok and others. If you have a prominent panel on your SERP for short videos, be sure to comment and let us know in the comments section below. Popular Searches SEO Services SEO Services in Bangalore Wix Development Services Website Structure Link Building Services SEO For Ecommerce Website SEO Audit Packages Canonical Tags Digital Marketing Services SEO for Automotive Top YouTube Searches Cloaking SEO Services in... - Published: 2021-10-01 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-adwords-is-down/ It’s just another day of using a Google service and wondering if it’s really down or if it’s just you. Don’t worry, you’re not alone. Google Ads is showing a 500 Server Error for us too. After Google Search Console, it is Google Ads that’s facing a server error. It’s already making a buzz in the Twitter community. Google Ads is down globally & is drawing attention from countries like India, UK, South Africa, Ireland, Netherlands. Google ads error. #googleads pic. twitter. com/lpyqTNKvlS — Arek Wingert (@ArekWingert) October 1, 2021 While some say Google Ads isn't working or broken for them, others say it tosses a 500 server error while attempting to login. Any official word on the matter? Not at this point. There’s yet to be a confirmation from Google on their social media handles. The tool has been down for more than 2 hours now. Have confidence, we're keeping a ceaseless tab on completely related turns of events, and will refresh this page with significant information as and when we go over any. So, on the off chance that you're experiencing the issue talked about here, be alert for refreshes on updated information about the same. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels... - Published: 2021-09-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/utm-parameters/ Tracking online traffic and other metrics is an imperative step for any online business. It might seem like a laborious task, but there is one thing that can make it easy as well as rewarding - UTM Parameters. They are flexible, easy to use, and not affected by any minor or major third-party cookie changes. So, how can you use them to your benefit? Let us dive into it. What are UTM Parameters? If you have ever noticed a really long URL of any website, it was most likely a UTM link. UTM parameters are short and defined pieces of code that are often added to links you share online. Their purpose is to contain information about the purpose and placement of the link, which makes it very convenient to track any clicks coming from them across various platforms. For instance, this is an example of a normal link to a pricing page: www. abcd. com/pricing. But a UTM link of this page would look something like this: www. abcd. com/pricing? utm_source=active%20users&utm_medium=email&utm_campaign=feature%20launch&utm_content =bottom%20cta%20button All the terms that come after the first question mark in the above link are UTM parameters. Since it might not look easy on the eyes, you can use a URL shortener to take care of it. The best thing about UTM parameters is that they work with Google Analytics and other analytics programs as well. This helps you in getting a complete picture of where your traffic is coming from and tracking your social media results.... - Published: 2021-09-27 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/effect-of-duplicate-content/ Imagine risking the content of your website! It doesn’t matter whether the duplicate content placed on your website was an accident or if someone stole blocks of content from your site. You are required to remedy the situation immediately. It also doesn’t matter whether you are managing the websites for a small business or a large corporation, all websites are vulnerable to the threat posed by duplicate content to your SEO friendly website campaign. Let's find out how you can identify duplicate content and decide whether it affects your website performance internally or in other domains as well. What is duplicate content? Duplicate content refers to pieces of content that are identical to each other or are extremely similar (these are called near-duplicates). The near-duplicate content implies that there are two blocks of content having just a little bit of difference. Keep in mind that having similar content is pretty natural and can be unavoidable in many circumstances, such as quoting the same article published on the net. There are two kinds of duplicate content. There is internal duplicate content when a single domain develops duplicate content by using several internal URLs of the same site. The second type is the external duplicate content that is also called cross-domain duplicates. It occurs if two or more domains have the same copy to be indexed by search engines. How to Check for duplicate content? If your website has pages that are full of content and yet its ranking position is declining,... - Published: 2021-09-22 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-search-console-displaying-server-error/ Did you try to get a follow-up on Search Console reports and end up with a 500 Error? Well, you’re not the only one A lot has happened since yesterday when we realized that the Search Console reports were stuck and were wondering if it was just us. Since then,Google cleared a lot of confusion around its Search Console performance report after acknowledging a delay that was ‘longer than usual. ’ Yesterday afternoon, Google took to Twitter to inform webmasters and site owners across the globe that its Search Console performance report was, in fact, stuck. They provided clarification as to how this delay only affected reporting and not crawling, indexing, or ranking of websites. We're currently experiencing longer than usual delays in the Search Console performance report. This only affects reporting, not crawling, indexing, or ranking of websites. We'll update here once this issue is resolved. Thanks for your patience! — Google Search Central (@googlesearchc) September 21, 2021 However, that is not all! After Google confirmed that they were looking into the matter, there seems to be something wrong with the Search Console today as well. Google Search Console is now showing a 500 Server Error upon opening a property. Isn’t this an excellent reminder to review your data in Search Console on a regular basis rather than relying entirely on tools that may pull data into automatic reports? If you’re wondering when this will resolve, here’s what we know. This issue isn't affecting how sites are seen or... - Published: 2021-09-21 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/search-console-performance-report-stuck/ If you’re an SEO enthusiast and are trying to find the answer as to why Search Console data is not being updated, you’re in the right place. Creating chaos & delaying weekly reports, Google Search Console’s search result data is stuck. Google Search Console seems to be affected by an issue that is causing a delay in updating the search performance data. This could be another case of reporting delay like the Index Coverage Report witnessed last month, where Google took to Twitter to notify site owners and webmasters that it was experiencing a delay that was "longer than usual" in Search Console reporting. The GSC performance search report has not been updated for over 49 hours now, and the most recent date on GSC is Saturday, 18th September 2021, which too is partial data and does not cover the entire date. Here is how it looks like for some: While there has been no official confirmation as to what is causing this, many around the globe have complained about it on Twitter & Reddit: 37 hours and the #Google #Searchconsole does not update #webmasters — Angel Eulises Ortiz Blogger (@pcwebinfo) September 20, 2021 If you’re wondering when this will be solved, here’s what we know: Search Console Help states that there may be a lag between the time the data are calculated and the time they are available to webmasters. Even though data is published at regular periods, Google is constantly collecting it. However, collected data should be available... - Published: 2021-09-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/how-to-hire-local-seo-agency/ Hiring a local SEO agency is an important decision that can have significant long-term consequences for your business. There are many reasons to choose one company over another, but it often comes down to the staff's calibre and level of experience in this field. If you're looking for local search engine optimisation (SEO) packages, then this blog post is just what you need. We will help to explain what local SEO has the power to do for your business and how it can be used as a marketing tool. A local SEO agency typically provides link building, content writing, local listings, local citation building and local online reputation management. Local SEO is also a fantastic way to start ranking for local keywords in your industry, which will improve business results tremendously. When used correctly, it can be an invaluable marketing tool as it provides the opportunity to promote products or services locally with specific content for certain areas. Local SEO has the power to localize your website and make it more unique as well. Whether you're contemplating a new business venture or just want to update your website, it's important that you choose the right local SEO packages for your needs. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and... - Published: 2021-09-20 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/guide-on-b2b-content-marketing/ Many B2B sellers who have seen B2C content at least once have asked themselves: "Why do they always get all the benefits? " But remember, B2B companies are as committed to their products as B2C. And for every B2B product, there are even more B2B users who are constantly looking for it and are interested, inspired, and gaining new knowledge. Can B2B and B2C strategies be similar? Source: Unsplash Done right, B2B content marketing can match, and in some cases, even outperform B2C technologies in creativity and appeal. How to achieve this result? How to make your content as attractive as the trendy Jack Hammer? In this article, we'll walk you through some successful B2B content marketing tactics. How Does the Client Make a Decision? Let’s start at the beginning. Let’s go over the stages of clients' readiness for a deal. There are three of them: Awareness of the Problem Consider the example of an online store, which, at a certain stage now, is unable to meet the needs of a B2B business. It cannot withstand the load, and it cannot be integrated with CRM, an end-to-end analytics service, and payment gateways. The owner understands that something needs to change, and he goes looking for solutions. Consideration of Alternatives You can create a new online store that meets the increased requirements. Or hire a programmer who will do everything needed to maintain the functionality of this design. Or find a team with experience in implementing similar projects and order the... - Published: 2021-09-17 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/tips-to-generate-qualified-b2b-leads/ Generating quality leads is the backbone of a good B2B marketing strategy, and establishing a strong pipeline will ensure you maintain a steady growth rate. In addition, marketing efforts must keep up with the latest trends in lead generation, but more than that, you need a B2B lead generation strategy. We have listed the top 5 unconventional ways which can be adapted to generate organic B2B sales leads. https://youtu. be/PMI14gJYRYk Tip #1 Utilising gated content Gated content is a type of content/information that your visitors can access only when they fill in their contact details. Make sure your gated content is well-optimized, shareable, and adds value to whoever accesses it, eventually helping you gain leads. Tip #2 Creating different content channels Creating content, where your potential B2B audience is favoring, will help you in receiving organic leads. From blogs to podcasts and videos to forums, you need to identify what type of content will grab your audience’s attention. Tip #3 Repurposing content Creating fresh new content can be time-consuming for marketers. So to prevent that, you can repurpose your content and publish it on different platforms. For example, you can use a clip from an audio podcast and repurpose it for your YouTube channel. Tip #4 Networking Building personal relationships always help in finding your potential B2B leads. Networking not only helps in acquiring customers but also in retaining them. It also gives you a chance for future referrals that will bring in more sales. Tip #5 B2B Email Marketing... - Published: 2021-09-17 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/customer-retention-strategies/ With the surge in online shopping, competition amongst businesses is on an all-time high. Every business is looking for ways to improve customer acquisition and hence offers several promotional schemes. However, retaining your current consumers can be done quite effortlessly if your company has strong customer retention techniques. Through this blog, we will explore what is customer retention, its importance, and a few customer retention strategies to adopt for your business. Let’s start! What is Customer Retention? Customer retention can be referred to as an act of retaining your current customers and preventing them from moving to a new brand or business. The retention process involves various brand loyalty initiatives and customer loyalty programs. Though it is crucial for businesses to acquire new customers, customer retention plays an equally important role in sustaining businesses’ growth. As a matter of fact, the cost of customer retention is much cheaper than that of customer acquisition. Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions Want to increase conversion rate on your website? Enhance your website that drives users to complete a desired action to become your customer. CRO Solutions Why Is Customer Retention So Important? Customer retention is often seen as a better alternative than customer acquisition, and there is a reason for that. Customer retention is a more efficient process as it involves selling a product to a customer who has already experienced the quality... - Published: 2021-09-17 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/content-creation-tools/ In today’s digital age, content has become the biggest medium to reach an audience and establish yourself in any domain. Content creation has become one of the most critical aspects for any business looking to make a splash online. Using the right content creation tools has made things much easier for businesses and content creators alike. While there are a lot of stages in building solid content, using the right tools for content creation streamlines the process, and speeds the process up. They also help creators in gaining valuable insights that can help in creating better content. So, what are these tools and what purpose do they serve? Let us dive into the various content creation tools which can help you in creating striking and valuable content across various domains. https://youtu. be/Ztw6effr08E Content Planning and Research Tools BuzzSumo BuzzSumo is a great platform that offers a plethora of content creation tools to give multiple new angles to the users for creating the best content. If you are looking to build a content strategy, the Content Analyzer tool can help you in researching all the relevant topics in your domain and finding valuable insights about them such as traffic, likes, shares, etc. This is an effective tool to find new content ideas to help users in creating a solid content strategy. BuzzSumo also has a Journalist Research and Outreach Tool, which can be used to look up what subjects top-tier journalists are publishing and the various angles they are using. This... - Published: 2021-09-16 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/build-brand-authority-with-content-marketing/ Brand authority refers to audiences’ trust in a business where they see you as a market leader providing relevant and factual information to their search queries. But how do you establish your credibility and build a strong relationship with your existing or new customers in a niche? The answer is content marketing. Content marketing plays a pivotal role in building brand authority, answering audiences’ questions, generating leads, improving conversions and more. In this video, we share five major content marketing tips that will help you build your authority even in a saturated market. https://www. youtube. com/watch? v=aTNpa5iWL9w 1. Answer Audience’s Questions People rely on brands that provide the vital information they're looking for on the internet. Building on-site content that adds value to a user’s research can help you build authority while simultaneously building awareness for your brand. In addition, it helps in positioning yourself as an expert for those who don't already know you. 2. Creating Newsworthy Studies & Reports Showing your continued interest in earthing new information and insights can help demonstrate your authority in your field. In addition, it helps in earning high-quality backlinks signals and getting media coverage to let you establish yourself as an authority in the industry. 3. Highlight Case Studies, Reviews, and Other Proof of Expertise There are different types of authority signals. From testimonials to reviews, the key is identifying what makes sense to highlight and figure out the best placement for them. Your goal should be to show people what you’re... - Published: 2021-09-16 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-roas/ Advertising has become an integral part of every campaign strategy. As a result, the number of digital advertising channels have also increased. Therefore, advertisers must ensure that they are using the correct channels and tactics. Simply put, they should opt for channels and tactics with the best return on ad spend (ROAS). If you are an advertiser, you probably already know that ROAS is the holy grail for you. But what is ROAS exactly? Well, it can be defined as a metric that not only helps you gauge the overall efficacy of your campaign, but also helps you evaluate which tactics are working the best and how they can be improved. If you are new to the game and are wondering how you can improve ROAS, we have you covered. Here are some of the most effective tips you should consider. What is ROAS? ROAS – return on advertising spend is a measuring metric that calculates the amount of revenue earned for every dollar you spend on advertising. Essentially, ROAS measures the effectiveness of an advertising campaign. For example – your firm spent $100 on the latest ad campaign, and you want to measure the value of this campaign in terms of money. Say, from this campaign, you have generated revenue of about $250 – meaning your ROAS is 2. 5 – which is excellent! You do not have to stick to measuring ROAS for the entire campaign. You can also measure it at several levels – at the campaign... - Published: 2021-09-16 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/benefits-of-linkedin-ads/ LinkedIn is the quintessential and professional social network on a global scale. So, advertising on LinkedIn can be highly effective for reaching a professional target audience or acquiring B2B campaigns in your niche. But how do you start with LinkedIn advertising? Elevate your B2B marketing returns with LinkedIn advertising. Ashish Agrawal, a World Marketing Congress recognised Digital Marketing Consultant and Head of Digital Marketing at Zycus, explains the benefits of LinkedIn in reaching a wider audience from different industries, companies, job positions, and more. What are LinkedIn Ads? LinkedIn is a global social network that focuses primarily on developing your career by growing your professional network. It has both a free and paid version where you can connect, learn and share with industry experts from around the world. In addition, LinkedIn ads can help you reach both professional audiences and launch business-to-business campaigns. Using Linkedin’s powerful marketing tool, you can build valuable leads, share content with your potential target market, gain immense online recognition, and more. With LinkedIn ads, you can project your brand’s voice to an influential audience that makes decisions. Benefits of LinkedIn Ads There are several benefits of LinkedIn advertising to further your business goals. Let us look at a few. 1. Great Reach LinkedIn ads have the potential of reaching your target audiences of professionals, entrepreneurs, and industry experts on a global scale. 2. Targeting with demographics Once you know your potential audience persona, you can place targeted ads for specific audiences by filtering the pool... - Published: 2021-09-16 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-are-facebook-ads/ What are Facebook ads? Ever come across a random post from an account you do not follow while scrolling through Facebook? Notice a product or a service description on the sidebar? These are ads that have been paid for by businesses or brands that might consider you a target audience. Paid messages which convey the brand messaging from businesses on Facebook are very common nowadays and have become a significant source of exposure for businesses. Facebook advertising goes through an intricate process of customer identification and targeting based on their searches, location, profile information, and demographics. Check out the below video to know more about Facebook ads in detail https://youtu. be/bWJMonnzL0c Importance of Facebook Advertising Facebook is one of the most used social media platforms in the world. With billions of users in its community, Facebook has become a key element in the digital marketing strategies of businesses across the globe. The platform has a pool of audiences that can turn into potential customers for businesses. With such diversity in its userbase, brands gain a real gateway into getting more exposure and bringing in more consumers. Facebook advertising has played a major role in brands all across the world reaching an untapped audience, and growing their customer base and revenue. Who Should Use Facebook Advertising? As with any other platform, you should remember that people are not actively seeking your products or services. You have to generate interest in order to bring in users to your website. You must also... - Published: 2021-09-08 - Modified: 2023-08-09 - URL: https://www.infidigit.com/blog/most-subscribed-youtube-channels/ If you’re curious to find out who are the most subscribed YouTubers in 2021 are, then you need to look no further than this article! YouTube is the second largest and most used search engine after Google. YouTube serves content on almost every topic under the sun. YouTube is an open-source video platform for people to showcase their skills and talents. Two billion people use it every month; users spend countless hours consuming the content on YouTube. More than 500 hours of content get uploaded on YouTube per minute worldwide. Let that sink in! There is an audience for all the different types of content on YouTube. Some popular YouTube channels have millions of subscribers. A subscriber is a common user who clicks the Subscribe button to receive content from that particular channel. Now let's get back to our primary question. Which are the most subscribed YouTube channels in 2021? Top 10 Most Subscribed YouTube Channels in India Let’s find out which Indian YouTubers are among the ‘top 10 most subscribed Indian YouTubers’ list. Here, we have excluded companies, celebrities, music, and kids channels Edit #ChannelsNo of Subscribers (Millions) 1Carryminati 32. 9 2Total gaming29. 6 3Ashish chanchlani vines 26. 8 4Amit bhadana 23. 6 5Round2hell 23. 4 6BB ki vines 23. 4 7Techno gamerz 22 9Sandeep maheshwari21. 4 9Technical guruji21. 8 10Dr. vivek bindra 17. 9 These are the top 10 most subscribed youtube channels in India Top 50 Most Subscribed YouTube Channels (WorldWide) The following table lists the top... - Published: 2021-09-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/display-advertising/ Display ads are a form of online advertisements that feature a blend of URL, text, and images presentable in multiple formats. There are various types of display ads, like static or animated images, videos, or rich media ads. The purpose of a display ad can be to educate the audience or to entertain them or, even better, to engage them with some game or puzzle. Display ads help promote the brand when people browse online, check their emails, watch YouTube videos or access mobile apps. Considering the perks of display ads, many brands are employing them to lure internet users. US companies are expected to invest 79. 75 billion dollars in display advertising by 2021, making display advertising one of the fastest-growing digital advertising categories. What is Display Advertising? Display advertising is the graphical form of advertising on the internet through the use of text, flash, video, images, and audio. It may appear on the website, on apps, on the social media page, or any other third-party URL. There is no constraint regarding the size, text, shape, or size of the display ads. Display ads are run through multiple display ad networks like Google ads or Facebook advertising for a filtered target approach. The pricing of display ads is based on the PPC model. Wondering what is PPC? In a price per click (PPC) model, the brand is required to pay the price of the ad only when someone clicks on it. Importance of Display Advertising Display advertising is a... - Published: 2021-09-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/people-also-ask/ Introduction The world of SERPs has also changed dramatically over the years. It has become more confusing than ever with elements like People Also Ask, Featured Snippets, Top Stories, and more having found a place on the results page. The People Also Ask (PAA) feature is an interesting addition to the SERP that has drawn the attention of digital marketers and publishers alike. The People Also Ask Google feature occupies a huge chunk of real estate on the SERP page, and we are not even sure if the clicks on the PAA listing actually convert into clicks to the webpage. While we do not have any control over Google’s SERP elements, we can certainly use these additional features to enhance our site’s visibility and reach. What is the People Also Ask (PAA) box in Google People Also Ask is a feature added to the Google SERP in 2015. It is a search tool that displays a set of questions that are related to the original query. Once you click on an additional question, a snippet with the answer and a clickable link of the webpage providing the answer are given. Each time you click on a question from the listing, additional related questions are continuously added to the PAA box. A PAA box, typically, has about 4 questions (sometimes even 3). The logic behind this feature addition is Google’s remarkable change in its approach. It now wants to focus its energies on becoming a knowledge expert rather than an information... - Published: 2021-09-08 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/pillar-page/ Consumer dynamics is evolutionary. Just when you think you have a firm grip of the market and the way customers in your market segment behave and interact with brands like yours, they change abruptly. This change causes a domino effect across all their touchpoints. For instance, people transitioned from text-based searches to voice-assisted searches in a jiffy. Thanks to the onset of virtual assistants and devices, people are now able to dictate and command search terms for results. Simultaneously, customers are becoming smarter as well. They want to have in-depth, immersive experiences right from the moment they decide to purchase a product or avail a service. They read up about their concerns, watch YouTube videos, listen to relevant podcasts and then finally approach a business for solutions. This has led to customers using elaborate search terms (both as commands or texts) to look for solutions on the internet. An average search today no longer reads - ‘grocery stores near me’ but more specifically as ‘vegan almond milk near me. ’ While marketers spent hours doing keyword research and ranking for competitive phrases, the dynamics have changed and we are now at a point where we have to focus on something of more prominence than keywords - topics. From ranking for keywords, we are moving towards ranking our pages for specific topics. This is exactly why we need to understand the significance of a pillar page and pillar content. This is the way forward that will help you rank better for... - Published: 2021-09-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/social-media-marketing/ Nowadays, businesses of all sizes globally utilize social media to reinforce their brands, products and services. Social media is an excellent platform for customers to connect with brands. If you are not implementing this valuable source, you are disregarding a far-fetched marketing opportunity that can become a boon to your successful business. Let’s explore more about how to do social media marketing and its various whereabouts. What is Social Media Marketing? Social media marketing is an approach that allows businesses to promote their products, websites, services online. Social media in itself is a broad term for sites and apps that may present completely distinct social actions including Facebook, Instagram, Twitter, YouTube, and many more. . SMM provides companies with a gateway to engage with existing customers and reach out to new ones while enabling them to promote their fancied mission, culture, or tone. Social media marketing has custom-built data analytics tools that empower marketers to track the progress of their efforts and take it to the heights they desire. The Need for Social Media Marketing Let's start with a simple fact: your business demands a social media appearance. No matter what your company is; social media is an inescapable part of your business marketing tactics. The importance of social media advertising has never been as significant. As the move towards social media and digital growth becomes more prominent, it’s reasonable that social media has grown as the go-to room for brands and businesses. Social media and its associated tools contribute... - Published: 2021-09-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/will-change-in-titles-affect-rankings/ We are sure a lot of you SEO folks are already aware of the chaos in the industry regarding Google rewriting Title Tags. However, for those who are unaware, allow us to be the first ones to inform you about the buzz surrounding the issue for the past couple of weeks. Google has recently rolled a testing algorithm where Google picks what Title Tag it wishes to display on the SERPs. Many SEO professionals are already unhappy about this new update about Google rewriting Title Tags. They are also curious to know if the recent change in Title Tags affects the current rankings of the website. Well, the answer is NO! John Mueller – The search Advocate at Google, recently confirmed this in one of his Twitter interactions. No — John (@JohnMu) August 28, 2021 Kevin Indig - Director of SEO at Shopify asked, “If Google rewrites my title, does it take into account the keywords in the title when it measures the relevance of a page based on the new or old title? ” which John replied, “No”. John further added, “It’s purely a display change. It’s not about changing rankings. It’s easy to sort things out for testing. ” This is purely a display change. This is not meant to change rankings. It's easier to separate things out for testing. That said, we make ranking changes all the time too, so I wouldn't assume you won't see ranking changes, it's just that they're not due to this :).... - Published: 2021-09-03 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/pdf-seo/ PDFs or ‘portable document formats’ are of much use when the files are to be shared or printed without modification. This highly compatible and consistent file format allows users to easily access files across any device and with a standard visual appeal. It was in the year 2001 that Google started indexing PDFs. The format is much in use for sharing documents like studies, reports, survey results, tutorials, and manuals. On Google search results, PDF links appear with a PDF tag. PDF files do lack certain optimization essentials, which otherwise are available on standard web pages. As a result, Google does index the PDFs, but it is not in much favour while analyzing or ranking these pages. This is because of the absence of essential SEO assets in PDF files. For this purpose, one needs to work hard to comprehend the means to optimize PDF documents. Although optimizing PDF documents is different, the basics of SEO remain the same. PDF SEO Best Practices When you share the PDF file on your webpage, you do it intending to reach maximum people. You want your PDF to be easily detectable on search engines like Google. For this purpose, you need to optimize PDFs. Here’s how: Create great content Google is biased towards good content quality irrespective of the page format. Therefore, PDFs with great content on white papers, technical documents, etc. ,often appear on top of the first page of the search engine. In fact, PDFs are typically believed to carry some... - Published: 2021-09-02 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/slug/ What is Slug? As a beginner in SEO, you must have frequently come across the term slug. If you are using a tool like Yoast SEO, you would have also come across color-coded highlights on your dashboard to optimize your slug. But what is a slug? In simple words, a slug in WordPress is the part of a URL that identifies or specifies what that particular page is all about. If you look at this web page’s URL slug, it would read: the URL, where the slug after / instantly gives you an idea of what the content, post, or page will be about. The Importance of Slug in SEO Now that you are aware of what slug is in SEO, you need to understand that your page’s ranking immensely depends on it. Slug is the first element search engine crawlers read and that’s why it is important for you to keep your slug and the title of your posts relatively consistent. This is similar to how title tags influence SEO, slugs influence your onsite optimization strategies. Having the right slug ensures your website or web page has SEO-friendly URLs that will not only boost rankings but also compel your visitors to click on them. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO... - Published: 2021-09-02 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/woocommerce-seo/ In an ideal online world, all you have to do to achieve decent sales is list your products for sale on your site and sit back to watch the magic happen. However, this is reality, and things are done a bit differently here. To enjoy enviable sales figures and increase the visibility of your sites, take advantage of WooCommerce SEO. SEO ranks websites on Google's SERP, and the higher the rank, the better the chance of people finding your products. This comprehensive ready-to-use guide will help your WooCommerce store climb the search results ladder. What is WooCommerce? WooCommerce, built on WordPress, is a popular open-source, customizable eCommerce platform. As it is an open-source plugin, it allows users immense customization options. Although setting up the store is pretty straightforward, you might be required to have a tad bit of technical knowledge to completely take advantage of the many optimization techniques in the platform. As WooCommerce runs on WordPress, it is a straight-out-of-the-box SEO-friendly platform. Besides, you can use several plugins to maximize your eCommerce experience. Since there are not many guides on how to use WooCommerce, we have put together this guide to help businesses rank higher for keywords that matter to their business. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce... - Published: 2021-08-26 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-data-studio/ For how long will you make the same old spreadsheets and data-heavy reports? Such reports can take you days to build and be hard for your colleagues, clients, and even your higher-ups to decode. Moreover, you can lose sight of why you were making the data report in the first place, and instead of analyzing data, you can fall into the trap of only compiling data. What you need is something that simplifies the process of collecting, analyzing, and presenting data. More so if you are a marketer, data analyst, or SEO company, because making data reports will be a core part of your job. Thankfully, Google heard the universal plea of needing a simplified version of data reporting and came up with Google data studio in 2016. In 2018, Google made their data studio free to use for everyone, whether they are a beginner or a pro. The Google data studio makes the challenge of data reporting a breeze, easy-to-decipher, and visual instead of wordy. What is Google Data Studio? Google data studio is a one-stop-source for syncing all your data from different databases or systems into a single, consolidated report or dashboard called a data source. These data systems include Google Analytics, My SQL, Google sheets, Google Ads, CSV files, Search Console, and more. Google data studio lets you make reports visual and concise - instead of wordy and scattered. These reports are easy to build, customize, interpret, and share. As the studio is a cloud-based platform, anyone... - Published: 2021-08-26 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-is-replacing-title-tags-in-serps/ Earlier this week, a lot of people from the SEO Community witnessed a change in their Page Titles on the Search Engine Result Page. Well, Google decided to fetch page titles from h1, & h2’s & this led to people from SEO Community lose their minds. Here are few people posting about it on Twitter: Anyone seeing massive title rewrite on Google? Been noticing it on multiple SERPs for multiple keywords that Google is either pulling H1 or H2 to use for title. @rustybrick #SEO #searchengineoptimization #Google — Jackie Owen (@techjackie) August 17, 2021 Google SERP Feature Update: there's been a net decline (only minor so far) in title tag length. Unlike previous updates, it doesn't look to be about pixel limit, but instead from Google re-writing titles in their search results. Related: https://t. co/ee0aqOiXIJ pic. twitter. com/oNm3xIfc7L — Brodie Clark (@brodieseo) August 18, 2021 Kristina Azarenko posted this on LinkedIn: Well, what is it really about? Why is Google replacing Page Titles with Header Tags (h1’s)? It is a known fact that Google’s first priority is users above anything. They will always serve the best search result and continuously thrive for the same by releasing multiple algorithmic updates. Also, if you’re wondering if there were any impact on rankings due to change in title tags the answer is NO. In order to provide the best results, Google sometimes chooses relevant content from your page & displays it as a Title or Meta Description. This used to happen rarely and... - Published: 2021-08-26 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-confirms-update-on-generating-web-page-titles/ One week after Google made a change to the titles it generates on search results, they confirmed that it did make those changes. Although we're not quite sure what took them soo long to confirm it. But it's out now. In a tweet from Google Search Central, they said: “Last week, we introduced a new system of generating titles for web pages. Here’s the rundown on how it works:” Last week, we introduced a new system of generating titles for web pages. Here’s the rundown on how it works: https://t. co/tgOGR8y8Ww — Google Search Central (@googlesearchc) August 25, 2021 Google is now publicly informing us "How They Generate Titles,". This is quite amazing; however, we may need to work on a few things; mostly on On-Page content. Danny Sullivan posted on Google Search Central stating: “Last week, we introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query”. Since it was noticed in live search engine results last week, Google's new system for generating web page titles has been extensively documented. Here’s the summary of what Google said in its extensive document of how they generate web page titles: Earlier, the Meta Titles of a page would change based on the keyword... - Published: 2021-08-25 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/search-retargeting/ Want to reach many potential customers while staying on budget? Learn more about search retargeting and site retargeting and reach out to more customers needing your products, services, or solutions to increase your sales. What is Search Retargeting? Search retargeting is a marketing strategy that analyses an individual’s online search history and user behavior to create personalized ads that get them to make a purchase or visit a company’s website. It is a kind of pay-per-click strategy where instead of targeting random users, the marketer or company targets users who are specifically searching for the product, service, or solution they offer. Search retargeting matches a user’s intent by displaying an attractive or custom-like ad for a product, service, or solution that they are looking for. Companies looking to target ads to the right customers will see the keywords used in their online search history and create ad campaigns featuring the most-used keywords. These keywords are ultimately relevant to a company’s products or services, and customers using those exact or similar keywords get directed to the company’s website. At its core, search retargeting focuses on creating a successful sales conversion and a purchase. Search retargeting is to attract new customers. To get regular customers or those users who already have shown an indicative interest towards a brand or company, another kind of retargeting known as site retargeting comes into play. Difference Between Search Retargeting and Site Retargeting While search retargeting matches a user’s keywords from their online history to create personalized... - Published: 2021-08-25 - Modified: 2025-09-23 - URL: https://www.infidigit.com/blog/local-seo-tools/ Search engine optimization or SEO is the practice of getting search engines to recognize and make your website or business visible to more people irrespective of their location. But Local SEO is all about getting local customers straight to your business and getting a quick lead that converts into a sale. Local SEO works irrespective of whether the customer lives close to your business location or not. All that matters is that when the customer is within your business’s territory and is able to find you. But what are the benefits of local SEO and why is it so important? Why Local SEO is important Before getting into local SEO and its importance, it is crucial to know what local search results are. Local search results are the top three most relevant results that display a business’s open hours, rates, numbers, reviews, address, and the services they offer. They appear even above organic or regular search engine results and are often more trusted and clicked on. Local SEO is the practice of using local SEO tools to increase your online presence among users and visibility on search engines. Local SEO is important for the simple reason that it has the potential to bring more customers to your business. It is especially essential for those businesses that earn most of their revenue through in-person visits. These include hotels, cafes’, restaurants, private medical practitioners, lawyers, florists, fitness centres, salons, and the like. To ensure your local SEO is working beyond its potential,... - Published: 2021-08-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-launches-revised-version-of-how-search-works/ In the world today, only a few things are equally important to “Information”. From who sells the best ice cream in town to what are the best shares to invest in, lies our decisions, to choose from multiple, relevant & appropriate sources. To satisfy such Quest of Search a few years ago a search engine was launched: Google! Fast forward to 22 years; today, when a user searches for something irrespective of language, location, or even misspells, the algorithm determines the right set of results and displays it on the search engine result page. Difficult to comprehend, but today, Google processes 5. 6 billion searches in one single day! A number that’s pretty close to the total population of humans on earth; unbelievable huh? But how does it really happen? Billions of search results are displayed in a fraction of seconds and only a few wonders how this really works. Well, for those of you who really wish to know how this happens, there’s good news: On 23rd August 2021, at around 10 pm IST, Google Search Liason tweeted: “Today, we’ve launched our fully-redesigned and refreshed How Search Works website that explains the ins and outs of Google Search. Learn how we index content, generate results, test and improve” Today, we’ve launched our fully-redesigned and refreshed How Search Works website that explains the ins-and-outs of Google Search. Learn how we index content, generate results, test and improve. Our blog post has all the details: https://t. co/utkdBcpxRV — Google SearchLiaison (@searchliaison)... - Published: 2021-08-19 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/twitter-marketing-tips/ The world today is dominated by social media platforms. Twitter is one such social media or micro-blogging platform whose importance cannot be ignored. In the US alone, 52% of Twitter users tweet regularly. Social media is where you find the power to influence minds, and knowing how to harvest it can keep you ticking nowadays. But doing it the right way is difficult. So how do you do it? This post will point out some of the best Twitter marketing tips that are well-established methods to succeed on the micro-blogging platform. What are the ten best-proven Twitter marketing tips? Here are a few ways to turn Twitter into an invincible weapon. 1. Work on Your Twitter Account Do not keep the Twitter profile stale. Keep it vibrant by changing your profile and bio as often as you have something that can impact your audience. Declare your new finds, announce what is to come, and create polls based on what you are adding to your profile. It can only help if you keep expanding your Twitter profile. Create a unique brand image on the platform and stick with it. Visit your account regularly, and analyze what you want to keep and what you wish to throw away. In short, keep experimenting with it! 2. Talk to Twitter Influencers Influencers are primarily present on all social media platforms. These social media ninjas use their influence to bring visibility to your account. People can generate considerable visibility for their accounts by associating with... - Published: 2021-08-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/how-to-check-page-experience-factors/ Google shares tips on the most proficient method to check if your site meets the new page experience update rules. The video is another part of Google's Getting Started with Page Experience series on YouTube. Google clarifies that it bunches the page experience ranking factors into two categories: Core Web Vitals and everything else. This video focuses on all the other things. It specifically shows SEO experts how to check for: Mobile-friendliness HTTPS usage Lack of intrusive interstitials Along with Core Web Vitals, Google accepts these are fundamental to providing users with a superior experience. Here is how you can keep track of how your pages are performing with regard to each of the factors listed below. HTTPS This is a direct check. Your site either utilizes HTTPS, or it doesn't. If it performs, then you proceed to the check. Also, it's advantageous to confirm that the rel="canonical" is set to the HTTPS version of your domain. Finally, ensure all non-HTTPS traffic is redirected to the HTTPS version of URLs. Mobile-Friendliness Mobile-friendliness refers to a particular list of issues that cause awful user experiences on mobile devices. If your site works with a modern, responsive design, it probably meets the criteria for being mobile-friendly. So, Google checks ensure text isn't too small to read, links aren't too small to tap, and there aren't any significant signs that the site isn't optimized for mobile devices. Google suggests a few changes that can assist with ensuring a site is more compatible with... - Published: 2021-08-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/googlebot/ High-quality SEO will take you far in boosting your rankings, but technical SEO, especially Googlebot optimization goes a bit deeper. Optimizing your website for Googlebot is an imperative task. Here are some tips and tricks that can help you achieve optimal Googlebot optimization. What is Googlebot? The concept of web crawling is not alien to us. It is also why the Internet is referred to as the ‘World Wide Web’. That said, Googlebot is the generic name for Google's web crawler that works as a stimulant for either desktop or mobile phone users. It is simply a code that crawls web pages and adds them to the search index of Google SERPs. What is crawlability? In layman terms, crawlability refers to how accessible your site is to Googlebots. Granting access to Google crawlers to pick up parameters allows users to find your website because these bots allow your pages to be indexed for Google searches. Crawlability falls under technical SEO, and when the SEObots arrive on your website you need to ensure they easily find the information they are looking for. That’s why it’s crucial to have your site analyzed by a top-notch seo company like Infidigit so that your Google rankings remain positive. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions... - Published: 2021-08-03 - Modified: 2025-09-30 - URL: https://www.infidigit.com/blog/orphan-pages/ What is an Orphan Page? Any page on a website that has no links leading to it is an orphan page. Since these pages have zero internal links that are used by crawlers or users to reach the page while navigating through your website, they are not accessible. Orphan pages are often displayed with a “notice” tag instead of an “error” tag since sometimes websites hide their landing pages on purpose using this technique. Search engines will not be able to find orphan pages, which is why it is crucial to analyze your website to detect them. This is primarily due to how Google finds new webpages on a website: Crawlers detect the URL of webpages listed in your website’s XML sitemap Crawlers find the URL internally or externally linked to another page If you need a webpage to be indexed and detected by search engines, you must find orphan pages on your website and take the necessary measures. Are Orphan Pages an SEO issue? If a search engine isn’t able to find a page through links, it usually goes unindexed. Even if your webpage is listed in your website’s XML sitemap, it can be an SEO issue for the following reasons: Orphan pages might contain old and outdated content that might reduce your domain authority. Most commonly, pages get orphaned during the process of website migration. This can be an issue as the orphan pages might contain valuable content that could help you in boosting your rankings. More orphan... - Published: 2021-08-02 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/ad-groups/ What is an Ad group in Google Adwords? An Ad Group is a container for the keywords that you have finalized for your marketing campaigns. Ad groups help in creating comprehensive marketing campaigns that can drive traffic to your business and bring in leads in a cost-effective way. Ad groups, hence, are one of the most important tools for any business organizing a Pay Per Click (PPC) account. Importance of Ad Groups For running any campaign, it’s crucial that the search engine recognizes the following elements, which is what Ad groups help them do: The message of your ads What keywords your ad should pop up in response to The landing page user will be taken to when clicking on your ad These crucial elements help businesses in narrowing down their target audience and identifying what exact message to convey to capture their attention. This helps the marketing campaigns to capture maximum attention and increase lead conversions. How to Create Effective Ad Groups Creating effective ad groups is no easy task, but it is very cost-efficient. Your main goal at this stage should be maintaining consistency with your message and offering seamless integration with the campaigns. For integration, a defined system, where you can create ad texts, keyword groups, and landing pages is required. For consistency, you must ensure that the messaging is constant and your ad texts are communicating this message based on the users’ intent. Now that we have understood the key elements in creating an effective ad... - Published: 2021-08-02 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/search-intent/ What is Search Intent? A question most digital marketers ask is ‘what is search intent? ’. Search intent, also called user intent and audience intent defines a search engine user's purpose when they have a query and type it on Google for specific answers. Such queries begin with "How," "Why," "What," and various other similar interrogative keywords. The search can be for a particular question or a website, or even for a music video. All in all, search intent is every user's primary goal when hopping on a search engine to find answers to their questions. Why is Search Intent Important? Search or user intent is crucial for digital marketing practices, especially SEO. 3 reasons can shed light on the importance of search intent in online marketing practices: Important for Google Google as an organic search platform prioritizes user satisfaction. If its users do not find matched results for their searched questions, Google receives a signal for having displayed irrelevant results. A user can have various motives behind typing, "silky red curtains for living room. " Here, Google is responsible for finding product pages, blog posts, Quora replies, and online reviews. If the user cannot find their answer from there, it is a sign that Google's understanding of the user's intent is incomplete. Search Intent Aids a Page's Overall Rank Improvement Search intent plays a pivotal role in Google's ranking system. It touches upon all the 3 ranking factors, namely: Relevance Authority User Satisfaction Keyword relevance involves user behaviour. When... - Published: 2021-07-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/saas-seo/ SaaS companies develop and host applications that they offer to customers. These applications can serve distinct or multiple requirements. Since their target audience are businesses using online services, a SaaS company’s visibility on the web is key for its success. While the target is clear, it is difficult to achieve. It is true. Till SEO gets into the game. Google Analytics SaaS SEO is a driving force of any SaaS company you can find online. A successfulSaaS business will always be backed by a solid SEO strategy. Hence, in this guide, you will get familiar with everything you need to know about SaaS SEO. Let's cut to the chase! The Basics of SaaS SEO The definition of SaaS SEO is pretty straightforward. It is all about applying SEO strategies to increase the organic traffic for a SaaS company's website. Lots of SaaS companies choose to focus more on paid traffic than SaaS pricing models and performance marketing strategies. While the approach does promise a swift growth story, it costs money that some companies can't afford. Furthermore, paid traffic has one huge disadvantage. When you stop paying for the ads, the traffic fades away. Therefore, SEO is the ideal solution in terms of getting free and consistent traffic to your site. What is the role of SEO for a SaaS company's website? SaaS SEO strategies will help you put the site in front of potential customers. These customers are looking to: Search software (your software can help solve their issues) Explore... - Published: 2021-07-29 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-link-spam-algorithm-update/ Google starts carrying out the "link spam update," which makes its algorithms more powerful at distinguishing and nullifying link spam. The update started rolling out and will require no less than about two weeks to roll out comprehensively to search results in various languages. Google alerts that adjustments of rankings are up and coming for some site owners: "In our continued efforts to work on the quality of the search results, we're launching new link spam battling change today — which we call the "link spam update... Sites partaking in link spam will observe changes in Search as those links get re-evaluated by our algorithms. " Truth be told, the declaration starts as a relaxed suggestion to mark up affiliate content with the fitting rel values. The news about this algorithm update isn't referenced until the end of the blog post. This means that Google needs site owners to focus on its recommendation on the most proficient method to handle links inside content where there's a trade of significant value included. How about we go over Google's direction, which seems by all accounts to be particularly applicable to this algorithm update? Best Practices Google reminds site owners to qualify links properly when linking out to different sites. Sites are needed to add tags to links where there's a worthy trade between the two domains. In particular, Google singles out affiliate links and links from sponsored and guest content. What does Google suggest for each type of links? Affiliate links: Google... - Published: 2021-07-23 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-sandbox/ What is Google Sandbox? If your web domain is new, chances are that you will not be featured at the top of SERPs. Not ranking high despite using every SEO strategy available is not due to a flaw in your webpage or SEO campaign. It’s because of Google Sandbox. What exactly is Google sandbox in SEO? In simple terms, this is sort of a probation period for new websites where certain restrictions are put on young web pages. The main reason behind this is what Google considers relevant. The search engine considers older pages to be more authentic based on rankings. While Google Sandbox isn’t officially acknowledged by the search engine, this phenomenon does exist on the web. First, Google filters new websites and the algorithm, then, ranks the old pages on top and the new ones get pushed below. Identifying if your webpage has been sandboxed by Google is a beneficial exercise. If sandboxed, your website will only appear on the search page when you enter the actual domain name. When you search for keywords you’re targeting, Google will not display your site among the top results. If you have used backlinks, they, too, will not be shown. While it might seem concerning to new webpage owners, the effects of Google Sandbox don't last long. It all depends on the keywords and the search data. The Google Sandbox period is estimated to last for 6 to 8 months. Once this period passes, your website will be able to rank... - Published: 2021-07-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/pogo-sticking/ Every time you search for something online, you are shown multiple results. Ideally, you click on the top result. Once you open the website, you quickly realize that this is not what you are looking for. You immediately go back to the main search page and click on another result. If disappointed, you continue to go back to the main page until you find what you are looking for. This is called pogo sticking in SEO. A high pogo stick rate can harm SEO. This tells Google that users are dissatisfied with the top result. The Google algorithm, then, drops the result a few spots below or even to the next page, which can affect business and revenue. Why is Pogo Sticking Crucial? Pogo sticking in SEO is a strong indicator for search engines that the user experience of a webpage is not great. Moreover, Google introduced a new feature on the search engine to prevent pogo-sticking from becoming a nuisance for the users. What the search engine does is whenever a user searches for a keyword and does not find the results they were looking for, they click BACK. This sends a signal to Google that the user had a bad experience and it shows the user the “People also searched for” section. Common Reasons for Pogo Sticking Pogo sticking occurs when users experience dissatisfaction with the results on the search page. To get the desired result, they go back to the main page and this shift from the... - Published: 2021-07-16 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/local-citation/ Information is the key to running a business. Listing a business on the internet allows it to generate new leads and revenue. It also gives them visibility across the customer base. However, what matters is the kind of information that is posted online. This is where local citations come into play. Local citations help businesses get optimum results and assist them in reaching the right audience. So what exactly are local citations composed of? What are local citations in SEO? In simple terms, local citations in SEO are references and information pertaining to a business. This would include basic details, such as information about the nature of business, the location, and contact details. The most important information about a business is the name, address, and phone number or contact information (NAP). Information regarding the operational timings, maps location, website, etc. can also be added while citation building. You can also incorporate business categories, terms of payment, images, and videos as well while you’re building your local citation. How does Local Citation Work? When determining your site's ranking, Google considers many factors, including the proximity of your company to the search location. Begin by creating a well-optimized Google My Business account. List yourself on high-domain websites. Your visibility will improve when you receive a local SEO citation from an authoritative site. Also, factors such as text hyperlinks and local SEO assist with listing and improved visibility. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and... - Published: 2021-07-16 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/lazy-loading/ The speed of download of a website is very crucial for brand engagement. Some studies show that on average, an internet user expects a page to load in 2 seconds or less. If a user has to wait to access the content of your page, chances are they are already looking at other pages as well. When you open a webpage, more often than not, almost all the contents are downloaded at one go. Since a new visitor is unlikely to go through the entire content, this leads to loss of bandwidth and wasted memory. There is a way to get around it - lazy loading. Lazy loading is a website speed optimization method that increases the performance of a webpage and increases the loading time. Not just that it also supports converting your user into your customer. What is Lazy Loading? Once a web page is opened, it caches and renders the data on it. However, there is no guarantee that the visitor would remain on it long enough to read the entire content. Some users tend to just glance through the page, just read the top content and leave. So what is lazy loading? It is the slow-loading of page content. This is an alternative to bulk loading as there is no guarantee that the user would remain on the site long enough to read the content at the bottom of the page. The time it takes for a user to reach the page’s largest contentful paint (LCP)... - Published: 2021-07-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-metrics/ “Measure it to improve it” - These words ring true to almost anything, and SEO is no exception. Measuring your website’s performance is imperative to improving it. From tracking conversions, clicks, traffic, and much more, you can get core insights into what can make your website more accessible and popular. Here are the most critical SEO metrics that you must track and how you can track them. 1. Organic Traffic Organic traffic is one of the most important SEO metrics. In simple terms, organic traffic is the traffic your website gets by appearing on SERPs. This is when you are not paying anything for being placed higher on SERPs. How well your SEO strategy works can be measured by the amount of organic traffic your website is generating. This can help you figure out many things, including if your webpages are ranking for the relevant keywords in your domain. Here are two ways in which you should measure your organic traffic: Landing Pages Organic traffic for any website is calculated across all types of pages, including landing pages, pillar pages, and much more. It is imperative that you comprehensively track the organic traffic on each landing page. Tracking organic traffic by landing pages can help you in figuring out which of your pages need more effort to rank higher. Let’s consider a scenario. Let’s assume one-half of your pages are ranking on page 1 and the other half are appearing beyond page 5. This will help you in redirecting your... - Published: 2021-07-09 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/above-the-fold/ If you have read up about what goes into making your website more attractive to the audience, you might have seen the term ‘above the fold’ mentioned multiple times. Believe it or not, ‘above the fold’ is hugely responsible for making or breaking any new visitors’ engagement on your website. Above the fold can be defined as the first thing a visitor sees on any webpage, before scrolling. This includes the graphics, menu, content, and all other elements that go into a webpage. Above the fold, content influences web development, user experience, conversions, and much more. This part of the webpage is considered one of its most important areas and is responsible for setting the visitors’ first impressions and engaging them to stay longer. A well designed above the fold section opens the door for easier conversion of visitors into a customer or a subscriber. Optimizing above-the-fold content is crucial for getting new customers and can also prove to be beneficial to your website in many other ways. Let’s explore how. What is the Measurement of Above the Fold? There is no defined measurement for how much real-estate of a webpage constitutes above the fold. It can vary according to the screen sizes of various devices your website is being opened on. There are many other factors, such as resolutions, browsers, toolbars, devices, etc. , that determine what the above-the-fold section for a particular website would look like. For instance, if your website is being opened on a desktop or... - Published: 2021-07-06 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/how-search-engines-work/ What are Search Engines? A search engine is like a journal for the internet. Think of it as a local paperback phonebook with all the numbers of the people living in your town, but it comprises every little information you can think of. The interlinked mechanisms that make a search engine work are responsible for all the results you get. Identifying every single search query and presenting the users with the most suitable results is no small deed. So, how do search engines perform such a complicated task within seconds? Let’s find out exactly how search engines work. Also Read List of Search Engines What is the Use of Search Engine Algorithms? Search engine algorithms work intensively on analyzing the search index and finding the most relevant and high-quality results for the users’ search queries. If you’re wondering how Google search works, algorithms are what makes it happen. For each search query, the job of a search engine is to explore Google’s entire search index and find the most relevant indexed web pages that can provide the desired results for the user. The user then clicks on one of the results presented. This action is recorded by these algorithms along with the remaining activities performed by the users after clicking on the result page. This recording is then fed into the future learning of the search engine algorithms, which helps them in better deciding the best rankings to give to a webpage/website. How do Search Engines Work? Matching all the... - Published: 2021-07-06 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/subdomain-vs-subfolder/ Planning on building a new website, redesigning one, or making a major migration? The first concern you might have is zeroing in on the structure of your website for optimal search engine optimization. There are two types of site structures that are widely used for websites, and the debate over which one is better has been long ongoing. We are talking about subdomain vs subfolders. How do they impact your SEO? How do they make your website more recognizable for search engines? Which one is the better option? Let us take a deep dive into the subdomain vs subfolder debate and identify which one comes out on top. Understanding the Difference Between a Subdomain & Subfolder While subdomains and subfolders share similarities, they function differently and impact website structure and SEO in distinct ways. A subfolder is a "child directory" within a parent directory, acting as a path under the main domain. For example, in example. com/blog, "blog" is a subfolder within the primary website. Since subfolders operate under the main domain, they inherit its authority, making it easier to consolidate SEO efforts. A subdomain, on the other hand, is a separate content repository with its own unique URL, such as blog. example. com. Unlike subfolders, subdomains function independently and are treated by search engines as distinct websites, meaning they require separate SEO strategies. Choosing between a subdomain and a subfolder depends on your website's structure, goals, and SEO priorities. To make an informed decision, let’s take a closer look... - Published: 2021-07-06 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/tiktok-marketing-ideas/ TikTok is on the path to capture one billion active users this year. It provides plenty of ways to attain incredible growth if you utilise its potential in the right way. Currently, there are 852 million monthly active users and more than 1. 5 billion application downloads globally, indicating its importance to all kinds of people, from young generations to marketers. More businesses and brands started to include TikTok in their marketing plan to get easy growth among millions of audiences. When TikTok came into live, it was just an application to give lip-syncing videos to entertain people. But later on, it became an excellent place for marketers to grow their business by reaching their target audiences. TikTok has energetic users for strengthening your business and gathering a loyal community for your brand. Use this opportunity to achieve strong purchases and drive TikTok users to your website. Here are some valuable tips to get more traffic to your business website and increase conversions for your product. #1. Know Audiences Showing Interest On Your Brand TikTok is an engaging social media application that caters to a diverse audience. However, not all TikTok users will have an interest in your business, and it is a tedious process to reach massive audiences all of a sudden. Instead, target people who show interest related to your business. A great way to increase your followers also depends on targeting your audiences based on their interests and needs. Also, track the performance of your competitors to... - Published: 2021-07-05 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/title-tag/ Have you ever thought about what motivates users to click on a link and explore your brand offerings? It is something known as a title tag. A title tag is the literal title of a page that gives visitors a brief gist of the page in a few words, helping them assess whether it is relevant to their needs. What is a Title Tag? A title tag - also known as an HTML title tag - is the title of a web page. It gives users and search engines a brief idea about the content of the page. Title tags are around 60 characters long and appear on search engines as the first thing searchers can see on the search results page. Title tags play a crucial role in search engine optimization as they make the first impression on users. They are the fine line between users clicking or skipping your page. Importance of Title Tags in SEO Title tags play a very important role in SEO. Being the first thing users set their eyes on, they become the first-ever impression made on a prospective customer. They are also the first thing search engine result pages (SERPs) analyze to see if the content you are publishing is relevant to the title. If your title tag has no relation to the main content published on the page, the chances are that SERPs will push down its ranking. This gives title tags the power to decide the click-through rates of your webpage... - Published: 2021-06-29 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/content-ideas/ It won’t be wrong to say that the Internet is driven by content. However, in today’s climate of content consumption, the decisive factor that makes any content stand out is its originality and quality. Whether it is website content, blog posts, ads, short movies, or anything else, generating new and engaging content ideas is the key to any business’s sustained success. So, how can you get these captivating content ideas? Let’s find out! Why is Unique and Engaging Content Important? The answer to this question is twofold. One pertains to general human psychology and the other is targeted towards the advanced algorithms that search engines use. Let’s see what both of these entail: Search Engines Prefer High-Value and Fresh Content Google has started rating content based on its originality, quality, and value. The search engine algorithms are evolving and getting better at analyzing these three factors intrinsically to ensure that high-value and unique content gets ranked higher for the search terms relevant to the content. People Want to Read Something Engaging and New Your content marketing strategy should always factor into account the value of the content for the consumers as well. Unique and engaging content keeps the viewers hooked, and also encourages them to share it across various channels. Moreover, if the consumers are taking away some helpful insights or learning from your content, they are more likely to return to your website and even subscribe for regular updates. 22 Ways to Get New Content Ideas to Create Engaging... - Published: 2021-06-29 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/meta-description/ Have you ever paid attention to the meta description of your page? It is a 120-160 character description giving those who visit your webpage a quick insight into what you have to offer. Getting the meta description right is a sure shot way to attract visitors to your page or website. What is a Meta Description? Meta description is a short HTML element that summarises the contents of your page and your offerings in one or two sentences. This 20-160 characters description lets visitors assess if the content on your page is relevant to them. It appears right below the title tag and URL (website link) and gives users a brief gist of the content lying beyond the link. The meta description length is short, so it has to be concise yet catchy. Importance of Meta Description Most content writers or marketers believe that only the title tag of their page is important. But if a title tag is what grabs attention, a meta description is what sustains it. A study by Ahrefs shows that Google Search Engine Results Pages or SERPs show meta descriptions approximately 37% in their original form and rewrite the remaining 63%. So if you are not paying attention to your meta description, Google will take on the job and extract meta tags by itself. Social media platforms like Twitter also pull off the first few lines of your content if you don’t include a title tag. https://www. youtube. com/watch? v=W4gr88oHb-k Even though a meta description... - Published: 2021-06-29 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/youtube-keyword-research/ YouTube is the second-most preferred search engine choice for over a third of the internet’s users after Google. In fact, over 5 billion videos on the streaming platform get consumed by users daily, making video content a core part of introducing your brand to your target audience. There are two ways you can amplify your reach – through paid YouTube ads or YouTube keyword research. However, getting noticed through ads can be quite expensive and drain your money over time. A better and more cost-efficient way to push your YouTube content to the top is through keyword research for YouTube. Like other search engines, YouTube requires the usage of specific keywords to gain traction online. The keywords that are likely to garner organic traffic are those that are popular or trending at a given period of time. And to find the right keywords, you will have to dive into the world of YouTube keyword research. What is Keyword Research on YouTube? Keyword research on YouTube is the process of finding the most-used words and phrases by those who visit YouTube in search of video content. These are words entered by users manually or through the help of autocomplete suggestions on YouTube’s search bar. The purpose of finding keywords for YouTube channels is to get more people to click on your video, subscribe, or make a purchase (if you are an e-commerce enterprise). Through keyword research, you can find catchwords and phrases that are target and brand-specific and use them in... - Published: 2021-06-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-periodic-table/ SEO is a mixed bag of factors – both old and new, unchanging and ever-evolving – that determine how your website ranks on various Google SERPs (search engine results pages). And if you have always found it hard to keep track of them all, we are here to help. Know what you must do to get noticed online and achieve high website traffic conversion with our quick and easy periodic table of SEO success factors. The Main Element Groups Our SEO periodic table can be categorized into Eight major elemental groups that majorly impact your search rankings. Let us look at each one of them in some detail: Group 1 - On page On-page SEO is one of the important elements, where you optimize your web pages for users and search engines. Here are some of the important factors to follow while doing on-page SEO. Meta Title Titles tags are important as they specify what the page is about and the first thing a user views on a search engine results page (SERP). Meta Description This is a follow up to titles, meta description provides overview of the content on the webpage. Creating crisp, to-the-point page descriptions provides users and Google what your page is about. Web Page Structure Your pages should have proper structure, with proper headings, pointers and images. Header Tags H1, H2, and H3 tags are a must-do on any site owner or web publisher’s list of SEO tasks. Make sure to include keywords in them if... - Published: 2021-06-25 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/keyword-density/ Ever wondered why some web pages rank higher while others struggle to get noticed? One key factor is how well keywords are used within the content. Overloading keywords can make the content look unnatural, while too few may fail to signal relevance to search engines. This brings us to an important concept—What is Keyword Density? It refers to the frequency of a keyword within a piece of content, helping search engines understand its context and relevance. Finding the right balance ensures better rankings without compromising readability. What is Keyword Density? Keyword density refers to the frequency at which a target keyword or phrase appears in your content relative to the total word count. It helps search engines determine the relevance of your content for specific search queries. Maintaining an optimal keyword density ensures SEO-friendliness while preventing keyword stuffing, which can negatively impact rankings. If a keyword is used excessively, search engines may flag the content as spammy, reducing its visibility in search results. On the other hand, too few mentions may limit its ability to rank effectively. While there’s no universally accepted ideal keyword density, SEO experts recommend naturally integrating keywords rather than forcing them into the content. A well-balanced approach improves both search visibility and user experience, making your content more engaging and valuable. Keyword Density Formula Keyword density in SEO plays a key role in optimizing content without overstuffing keywords. Understanding its formula helps maintain the right balance for better rankings. The formula to calculate keyword density is:... - Published: 2021-06-23 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-keyword-planner/ Introduction on Google Keyword Planner If you are attempting to drive traffic to your website or blog from Google, chances are you’ve spent countless hours devising a SEO strategy that can help you turn clicks into cold, hard sales. And no SEO strategy is complete without proper keyword research. Proper keyword research can help you find out what people are searching for, where they are searching from, and how they are phrasing their questions. But getting all this data usually involves using a host of tools and planners only to realize that not all of it is reliable or useful. This is where the Google Keyword Planner comes in. What is a Keyword Planner? Google Keyword Planner is a free tool that can help you access keyword suggestions and related metrics in one go. Initially known as the Google Keyword Tool, this planner once gave Google users access to everything - including exact monthly search volumes. Sadly, that’s not the case anymore and the search volumes it does show are so vague that SEO strategists have turned away from it over the years. While the search volumes it shows are abstract at best, the planner still has quite a few tricks up its sleeve. How to Access the Google Keyword Planner You do not need much to access the Google Keyword Planner. As long as you have a Google account, you are all set. With your Google account, getting access to the tool is as simple as going to the... - Published: 2021-06-23 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/keyword-difficulty/ Understanding keyword difficulty is an integral part of SEO and the content strategy system. From its search frequency to general popularity, a keyword difficulty checker can help you evaluate a phrase that can boost your business' website reach. A keyword's volume and difficulty levels play pivotal roles in helping you reach your digital marketing goals. A digital marketplace is full of competition and the only way of rising to the pinnacle of success is to understand how the online ranking system works. Let us delve into the intricacies of keyword difficulty and its role in SEO research. What is Keyword Difficulty? As a budding content creator, you might find yourself asking, "what is keyword difficulty? " Also known as keyword competition, keyword difficulty is an SEO metric known to estimate the difficulty of ranking a keyword on organic search results. There are many factors that determine a keyword's difficulty levels, such as content quality, domain authority, and more. Content Difficulty in SEO Keywords integrated in the content are part of the website's search engine optimization (SEO). When it comes to keyword's difficulty in SEO, it’s the accurate measurement of the backlinks’ quality and quantity on the top 10 websites in the SERPs. You can determine the popularity and authority of these websites based on their backlinks. Many companies take the help of SEO keyword tools to research the SERPs by peeping into their domain authorities and page authorities. In simple words, they are the domain and URL ratings. Well-known SEO... - Published: 2021-06-21 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/optimize-blog-posts-for-conversions/ Blogging has become one of the essential parts of modern digital marketing. Having a blog helps attract organic traffic and increase conversions. However, that might not be enough in today's digital marketing landscape. To achieve success with your blog and increase conversions, you need proper optimization. Many Australian businesses struggle on this front, which is why they seek out resources and help from third-party professionals. To give you a good idea of where to start with blog optimization, we have come up with a few tips that might come in handy when designing your blog. Implement effective CTAs It can be argued that the most important part of your blog posts is the CTA (Call To Action). It is the button that gates your offers and gets people closer to a desirable action. As the bread and butter of your strategy, it needs to be optimized to make your blog content more effective. The most important factors you need to consider when designing your CTAs are: Effective CTA design practices CTA relevancy in specific topics The number and type of CTAs you want to implement The placement of primary and secondary keywords CTA location Generally speaking, you will want to make your CTA blend in with the design of your website while also making it stand out. It might seem like a contradiction, but this kind of practice is essential for proper CTA design. If you choose to utilize multiple CTAs, make sure that they are relevant to the content... - Published: 2021-06-21 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/how-to-increase-website-traffic/ Are you done setting up your website? Yes, now is the time to spread the word amongst your audience about your brand. What makes your brand apart from other competitors in the market is something that your target audience should know. Driving your audience to the website should be the foremost strategy of your business. The only place they could learn about your brand, for now, is via your website. There are many ways in which you can attract traffic to your website. We are going to some of them here and how you can benefit from them:- Know your Audience Before devising ways on how to generate traffic on your website, first, understand who your target audience is and what is that one thing which you can provide them through your business? It's a common mistake that people make. Don't rush into things. Instead, learn about your target audience’s behavior, patterns, and especially pain points. Then move ahead with your plans of driving traffic to your website. You need traffic on your website that has the potential of turning into a profitable lead. Invest in Link Building Link Building contributes to acquiring more traffic on your website organically. Once you have laid the foundation of on-page SEO with quality content and good user experience, link building can be super helpful in gaining organic traffic on-site. Link building is the way through which one can acquire hyperlinks from other websites to their own A hyperlink or a link is a... - Published: 2021-06-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/broken-link-building/ What is Broken Link building? Broken link building is a technique that involves researching and finding various resources in your domain that no longer exist or are live. After finding these inactive resources, a similar version of them is recreated, and webmasters who linked to the previous resources are reached out to, so they can be requested to replace the found broken links with the new resource you have created. This is a neat way to build links for your website and provide value to the various webmasters by helping them refine their website and SEO. Broken link building methods have existed for a long time now and grown exponential in the last decade. With an explosive evolution of websites in recent years with redesigns and newer technologies, broken links have become quite common nowadays. Hence, there has been no better time for broken link building for your website than now. Why Broken Link Building Works? The reason is actually quite simple and relates to the positive human affliction. With broken link building, you flip the script of asking something out of someone during the outreach process without having built trust with them first. With broken link building outreach, you offer help to businesses first by pointing out the broken links on their websites. After offering this assistance to businesses for free, you build a level of trust, which these businesses can reward in the form of giving your website one or multiple backlinks. Moreover, this tactic can also help... - Published: 2021-06-15 - Modified: 2025-06-10 - URL: https://www.infidigit.com/blog/what-are-backlinks/ Imagine you're searching for reliable information online. Just like personal recommendations build trust, search engines rely on backlinks to determine a website’s credibility. But what are backlinks exactly? They are links from other websites that point to yours, signaling to search engines that your content is valuable and worth ranking higher. However, not all backlinks hold the same weight—quality and relevance matter. In this guide, we’ll explore what backlinks are, why they’re crucial for SEO, and how you can build high-quality backlinks to improve your website’s visibility. What are backlinks? Backlinks, also known as inbound links, are hyperlinks from one website to another. They serve as endorsements, signaling to search engines that the linked content is valuable, credible, and relevant. When a webpage links to yours, it essentially vouches for your content, which can improve your site's authority and search rankings. What Are Backlinks in SEO? Backlinks play a vital role in SEO by helping search engines assess a website's trustworthiness and relevance. Google considers high-quality backlinks as a ranking factor, meaning the more authoritative and relevant sites link to your page, the better your chances of ranking higher in search results. However, not all backlinks hold the same value. Search engines prioritize high-quality backlinks from authoritative, industry-relevant websites over low-quality or spammy links. Building a strong backlink profile can enhance your site's domain authority, increase organic traffic, and improve overall visibility. Why are Backlinks Important? Backlinks are a fundamental part of SEO, acting as a trust signal for search... - Published: 2021-06-15 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/voice-search-seo/ What is Google Voice Search? Gone are the days when voice search belonged to the realms of Star Trek. Today, the power to get our devices - be it computers or smartphones - to respond to our commands has become an impressive reality. Once known as Voice Action, Google’s Search by Voice or Voice Search is a handy tool that allows people to speak their query into their phone or computer and immediately have Google pull up the data that they need. With just one tap of the microphone icon on the search bar, the voice search mode can be activated to handle user queries. Google Voice search was originally called Voice Action and was designed specifically for android phones to receive voice commands. Since then, this technology has grown increasingly advanced. Once only able to accept command in US English, it had grown to recognize British and Indian English, French, German, Italian, and Filipino. At present, it can accept commands and queries in almost any language and dialect. Google Voice Search not only offers information in real-time in response to simple queries like “where is the nearest coffee shop? ” but can even update your Facebook for you. Fast and efficient, Google Voice Search allows people to multitask while using their device in a hands-free mode. Recent updates and advancements have also ensured that the conversations feel more natural and attuned to user needs and expectations. A Brief History of Google Voice Search From its inception in the year... - Published: 2021-06-14 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-guide/ The term "Search Engine Optimisation" has garnered immense attention in the last decade. Now more than ever, businesses are recruiting SEO experts and allocating a sizable budget for SEO activities. However, if you are new to SEO and have questions like what is SEO and why is it important, you've reached the right place. By the time you finish reading this SEO guide, you will have learnt the basics of SEO. An Introduction: A Beginner's SEO Guide Google and all other search engines use different algorithms to rank websites. The ranking of the website and domain authority is determined after carefully analysing hundreds of factors and key criteria. A quick search on SEO will make you aware that it helps enhance the visibility of websites and enable them to rank better on search engine's organic results. By definition, SEO is the process of increasing website traffic, quality of visitors, visibility, brand exposure, and search engine ranking through organic non-paid strategies. For beginners, the definition of SEO alone won't suffice. You’ll need answers to other important questions to understand the importance of SEO better. Some of the important questions are: How can you optimise your website to increase visibility, traffic, and ranking? How can you make your website content easily discoverable in SERPs (Search Engine Results Page? ) How to distinguish between good and bad SEO practices? How to measure your SEO efforts? What are the first few steps to kick-start SEO, even if you are a beginner? Elevate your web... - Published: 2021-06-04 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/keyword-research-tools/ Brief Introduction to Keyword Research Keyword research is the practice of finding keywords that will appeal to users and search engines alike. Keyword research helps companies and businesses find terms, phrases, and search queries that their target customer base relates most to. It helps their product, service, or information gain more visibility on Web browsers. List of Keyword Research Tools Keyword research is a continuous practice that companies and brands must adopt if they want to help their business take off and reach more customers. For this, they need to know and predict the words closest to what users might input in a search engine or the search box of a Web browser. Knowing how to do keyword research and using keyword research tools appropriately can help them achieve this. These tools make you aware of which keywords consumers are searching for and the precise number of consumers searching for them. Using this information, you can assess how much organic traffic you are garnering and how your website is performing. You can also find replacements for keywords that are unable to generate visibility. 12 Keyword Research Tools for Your Website However, such SEO services tools come at a monthly or annual cost, and the number of free keyword tools is limited. So, whether you are willing to spend on finding the best keyword research tool or have a tight budget but still want to find the right keywords for your business, these keyword research tools can lead you to them.... - Published: 2021-05-26 - Modified: 2025-09-30 - URL: https://www.infidigit.com/news/google-reports-increase-in-web-spam/ As per Google, there is 40 billion spam detected every day, a 60% increase when compared to the previous year. This spam set includes hacked sites, fake websites, and other different forms of web scams and fraud. Google has made a prominent advancement in its AI, which will reduce sites with auto-generated and scraped content showing up in its search results by more than 80% compared to a few a couple of years ago. Google also said that they had improved the detection capabilities by more than 50% resulting in the removal of hacked and spam from the search results. During the pandemic, Google said that they had focused a lot on protecting the searchers from misinformation; they made significant progress in improving the coverage and protecting the users from online frauds and scams. Due to the same reason, Google continues to grow, and the searchers seem to come back and search for more queries. As search marketers, we are pleased when Google doesn’t show spammy, low quality, and harmful websites over the SERPs. Popular Searches SEO Services SEO Company in Surat Website Speed Optimization Website Structure On-Page SEO Services SEO For Ecommerce CRO SEO Packages Top Tech YouTube Channels Professional SEO Services SEO for Automotive Top YouTube Searches Top Google Searches SEO Services in Mumbai SEO for B2B List of Search Engines Types of Digital Marketing E-commerce SEO Services SEO for B2C Top YT Cooking Channels Top Music YouTube Channels SEO Packages WordPress SEO Services What is a Blog... - Published: 2021-05-25 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/best-tiktok-growth-services/ TikTok is the best social media platform this year, with many users turning to the app for entertainment. Many businesses and influencers use the platform to get massive engagement and achieve financial success on the app. Are you wondering how to grow your audience on TikTok and how to get better engagement? Many people prefer using TikTok growth services and various online tools. There are several growth services available on the internet that will help you to get more likes, views, and followers to your TikTok profile and go viral. Here are the 12 best TikTok growth services that will help you to increase your engagement rate. #1: TokSocial TokSocial is one of the TikTok growth services that provide amazing engagement results. It will help you give a genuine appeal to your TikTok content, which helps attract your followers. For TikTok growth services, TokSocial focuses on helping you to gain real, authentic, and target followers to your profile. They provide advanced techniques to find targeted followers within a short span. #2: UseViral UseViral is a TikTok growth service that provides TikTok video views, likes, and followers to your profile. It has plenty of experience in social networking, marketing, and brand promotion. Once you complete your order, UseViral will start the delivery process within a few hours, and they provide the best results for your TikTok videos. With more likes and views, your TikTok post will attract your audience to visit your profile and boost follower count and engagement. #3. Viralyft... - Published: 2021-05-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/organic-traffic-in-google-analytics/ We have all been in a situation where we needed to buy something and have done a Google search to get a sense of all the available options. And after we have compared the choices presented to us, we proceed and make a purchase. This alone is ample proof that organic search plays a crucial role in every marketing campaign. In fact, as per a recent study, it was found that 51% of all website traffic comes from organic search and over 40% revenue is generated from organic traffic. While you may already have a basic idea about what organic traffic is, you may be looking for ways in which you can maximize the same for your website. That is why we have curated this detailed guide to take you through what it exactly is as well as how you can increase it. What is Organic Traffic? Simply put, organic traffic can be defined as the number of people reaching your website by clicking on a non-paid result on search engine result pages (SERPs). It is one of the major traffic sources that most inbound marketers focus on because once you succeed, it will be a long-term source of traffic. While perfectly implementing an organic search strategy can take some time, it is worth the hassle. This is because it is more likely to generate more leads and revenue. If you are still wondering what organic search in Google Analytics is and where you can find that data, follow these... - Published: 2021-05-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/alt-text/ Alt text for images is a small yet important aspect of enhancing on-site content engagement and SEO ranking. This guide explores its relevance and provides tips on how to write the perfect alt text for advanced and accurate image optimisation. What is Alt Text? Alt text, short for alternative text, is a tool used to communicate the meaning or essence of an image to search engine crawlers and viewers. Why Alt Text is Important? Alt text for images makes your content more inclusive and accessible Qa website will attract all kinds of visitors. These could include ones who might be visually impaired and might have trouble reading. Including alt text, which is nothing but a small description of the image used, will help convey the essence of the image to the visitor. In the absence of alt text, screen readers will read out the file name, which might not always correctly depict the image. Alt text for images helps increase SEO ranking When crawlers and other SEO ranking agents read the alt text on an image, they instantly understand what the image is about. This helps them index and accurately rank the images on the Google Image search engine. This is also a great space to include your keywords and get the added benefit of a smart SEO strategy. An essential tool for lazy load pages and images Developers often enable ‘lazy load’ as a feature on their Web pages. Having an alt attribute to images helps viewers instantly understand... - Published: 2021-04-30 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-launches-two-improvements-to-search-console-reports/ Google Search Console’s new updates will change the way you analyze data. Recently, GSC has rolled out two new updates that improve the efficiency of analyzing data. We can now use GSC to filter data by Regex (Regular Expression) as well as utilize a revamped comparison mode that supports more than one metric. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Regex Filters: The new update of GSC is Regex that will help create more complex query and page-level filters. For example, let’s say your company is called ‘Milk and Honey’ but is sometimes also abbreviated as ‘Milk & Honey’ or even ‘M&H’. You can use a regex filter to capture all of your branded queries by defining the regex filter: milk and honey |milk & honey | m&h. ” Back then, GSC did not support complex queries such as above, but now it allows to filter queries and page URLs in three different ways: containing a string, not containing a string, and exactly matching a string. To use this new update, start by creating a query or page filter, then select the dropdown menu and select Custom. Revamped Comparison Mode: We use this mode in GSC to get results for comparison-based queries. Previously, the table did not show a comparison column... - Published: 2021-04-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-tips-for-online-grocery-stores/ If you are planning on setting your foot into the online business space, then you must take into consideration the importance of marketing. This fact does not change in the case of grocery stores as well. You need to market your store to potential buyers, and for that, you would have to rely on SEO strategies. By implementing SEO strategies in your marketing, you can actually make your website earn more visibility on the search engine. You must have noticed that you do not usually surf through the 2nd or 3rd page of Google search results as a user. Well, you definitely do not want your grocery store to be on those 2nd or 3rd pages of Google, lest it should fail to fetch buyers. A proper SEO strategy helps your website appear on the first page of Google search results and eventually, lets your store secure higher visibility and conversions. Many online grocery stores and apps follow this approach. And today, we guide you through the journey to bring more traffic to your online grocery store. Thorough research on Keywords Before we dive into the technicalities of SEO tips, first let us tell you what a keyword is and what it does to your website’s content. A keyword is a word that is used by the customers to search for a particular thing on the search engine. For example, say you need to buy a birthday cake online, and you have come to Google for your rescue. Also, suppose... - Published: 2021-04-14 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/manage-reviews-with-new-google-my-business-tool/ Google My Business has released another new feature where you can see the reviews for your business. Earlier, there was no genuine method to see the status of reviews you submitted for a takedown in a coordinated manner. Keeping in mind that it doesn't appear to function admirably for organizations that oversee numerous areas, it is a valuable apparatus. Joy Hawkins previously spoke about it and said, "This feature appears to just work for Google My Business accounts that have few listings in them. " Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Here is how it works: Stage 1: Select your business: Stage 2: Select if you want to check the status of a review that is already reported or if you want to report a new review, then follow the below steps: On clicking the Check Status option, you can see the recently reported reviews. Click on Continue to know the detailed summary of that review and even submit an appeal, in case if your recent request was not accepted. Returning up, if you chose to report another review for a takedown, Google would show you a list of your reviews (some of them), along with the links to see them on... - Published: 2021-04-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-says-there-is-no-characters-limit-for-title-tag/ A Meta Title tag is a heading to a particular page of a website which is representative of the page’s content on SERPs. It's an HTML element that displays on search engine results pages as a clickable heading for the provided result. The goal of the title is to represent and describe the page content or information to the user's query. SEO Industry’s Recommended Title Tag Length: As per industry recommendations, the given Title length should be between 60 to 70 characters. If the title length goes beyond the 70 characters then the full title won't be displayed on the SERPs. That means your title characters beyond 70 characters will be cut off and the user won't be able to read the full title. Refer to the image where in the first snippet, the title has 64 characters and it's been displayed fully on SERPs. However, in the 3rd snippet, the title characters have been cut off and not been displayed fully, its title contains 81 characters. How Long Should a Title Tag Be? Technically, a page’s meta title tag is measured in pixels depending on whether it is a desktop or mobile device, and the recommended title length between 50 to 70 characters are an ideal fit to display them fully. As per Gary Illyes, Webmaster trends analyst, the official recommendation from Google for title is to be descriptive and concise. Hence, the length of title tags is not recommended by Google. Nobody from Google has ever mentioned that... - Published: 2021-04-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-best-technical-seo-practices-for-ecommerce-sites/ Google provides guidance and tips to SEOs and Ecommerce sites on sharing accurate information to Google about their products from time to time. Providing such information will help Google understand the page better. Accurate and timely data such as product stock levels can help Google apply special filters in SERPs to display the product data, assisting the shoppers with their buying decision. Additional data displayed on the SERP are rating, review, pricing and current stock level. Such information can bring in more quality traffic to the website. Google displays product information in Google Search and can show it in Google Images, Google Shopping, and Google Maps. It also expands the visibility of the brand in other Google Services. Google Developer Advocate Alan Kent shared a number of ways through which SEOs and Site owners can provide the information to Google. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Product Data vs Other Data Types One question always pops up in the site owner's mind why Google can't pull this information on its own rather than waiting for them to supply such information. As Google is pretty apt in crawling and indexing the other types... - Published: 2021-04-06 - Modified: 2025-10-01 - URL: https://www.infidigit.com/news/google-says-artificially-flat-url-structure-provides-no-benefit/ John Mueller recently said that there is no SEO benefit for having an artificially flat URL structure compared to a site with directory depth. The topic was discussed in the Google Search Central Hangout on March 26. One of the Google Search central participants has submitted a URL structure question and his thoughts on Short URLs versus long URLs with the directory structure. He also conveyed that many slashes in a URL are not an indicator of how important a page is or how high it will be surfaced in Google results. Google’s John Mueller on URLs Directory Depth Mueller acknowledged that it is perfectly fine if URLs directory depth used by the Site owners helps users understand where they are on the website. He goes on to say that a website owner can define the structure however he wants it. “So if essentially the URL structure that you have on your site is something that you can use however you want. Google does not count the number of slashes in your URLs and say: “Oh, this is like five levels down. Therefore, we will not show it as visibly in search. ” He emphasised it is not essential to create an artificially flat hierarchy structure. An artificially flat structure where a page on the website is just a click away from the domain when it is buried deeper in the hierarchy. Generally, it is understood and believed when a page is a few clicks away from the domain or... - Published: 2021-03-31 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/kompanero/ Infidigit started working with Kompanero in 2020. Below are the achievements which Kompanero & Infidigit has achieved over the period of time. Kompanero now started ranking on prominent keywords which are helping them to increase their organic sessions. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Kompanero is Ranking #1 for women portfolio bags Keyword Kompanero is Ranking #1 for womens portfolio bags Keyword Kompanero is Ranking #1 for women's portfolio bags Keyword Kompanero is Ranking #1 for men portfolio bags Keyword Popular Searches SEO Services SEO Company in Pune Magento Development Website Structure Penalty Recovery Services SEO For Ecommerce Youtube SEO Packages Google Image Thumbnails Local SEO Services SEO For Dentist Top YouTube Searches Most Subscribed YT Channels SEO Services in Mumbai SEO For Healthcare List of Search Engines HTML Image Tag E-commerce SEO Services SEO For Restaurant Top YT Cooking Channels HTTP Status Codes SEO Packages WordPress SEO Services What is a Blog Website Migration - Published: 2021-03-31 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/curefit/ Infidigit started working with Curefit in 2020. Below are the achievements which Curefit & Infidigit has achieved over the period of time. Curefit now started ranking on prominent keywords which are helping them to increase their organic sessions. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions   Popular Searches SEO Services SEO Services in Bangalore Wix Development Services Website Structure Link Building Services SEO For Ecommerce Website SEO Audit Packages Canonical Tags Digital Marketing Services SEO for Automotive Top YouTube Searches Cloaking SEO Services in Mumbai SEO for B2B List of Search Engines SEO Friendly Website E-commerce SEO Services SEO for B2C Top YT Cooking Channels Off Page SEO SEO Packages WordPress SEO Services What is a Blog Blog Commenting for SEO - Published: 2021-03-31 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/ixigo/ Infidigit started working with Ixigo in 2020. Below are the achievements which Ixigo & Infidigit has achieved over the period of time. Ixigo now started ranking on prominent keywords which are helping them to increase their organic sessions. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Ixigo is Ranking on #3 for train running status Keyword Ixigo is Ranking on #4 for ntes Keyword Ixigo is Ranking on #4 for where is my train Keyword Ixigo is Ranking on #3 for seat availability Keyword Ixigo is Ranking on #3 for running status Keyword Ixigo is Ranking on #3 for train seat availability Keyword Ixigo is Ranking on #2 for irctc login Keyword Ixigo is Ranking on featured snippet for 09084 train Keyword Ixigo is Ranking on featured snippet for 06527 train Keyword Ixigo is Ranking on featured snippet for 01111 train time table Keyword Popular Searches SEO Services SEO Company in Kolkata Shopify Development Website Structure Small Business SEO Services SEO For Ecommerce Ecommerce Audit Packages Sensory Marketing Mobile SEO Services SEO For Cannabis Top YouTube Searches Importance of Website SEO Services in Mumbai SEO For Plumbing Business List of Search Engines Does Google Index # URLs SEO Services in Bangalore SEO For Real Estate Business Top YT Cooking Channels Grey Hat... - Published: 2021-03-31 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/sociallypowerful/ Infidigit started working with Socially Powerful in 2020. Below are the achievements which Socially Powerful & Infidigit has achieved over the period of time. Infidigit’s SEO strategies helped Socially Powerful to achieve rankings for some of the competitive keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Socially Powerful is Ranking #1 for "Influencer Marketing Service" Keyword Socially Powerful is Ranking #1 for "Sports Influencer Agency" Keyword Socially Powerful is Ranking #1 for "Micro Influencer Agency" Keyword Socially Powerful is Ranking #1 for "TikTok Influencer Agency" Keyword Socially Powerful is Ranking #1 for "Influencer Marketing Service" Keyword Socially Powerful is Ranking #1 for "Influencer Talent Agency" Keyword Socially Powerful is Ranking #1 for "Social Influencer Agency" Keyword Popular Searches SEO Services SEO Services in Delhi WooCommerce Development Website Structure Enterprise SEO Services SEO For Ecommerce SEO Packages Top Tech YouTube Channels ASO Services SEO for Gaming Top YouTube Searches Top Google Searches SEO Services in Mumbai SEO for Travel Websites List of Search Engines Types of Digital Marketing YouTube SEO Services SEO for Delivery Services Top YT Cooking Channels Top Music YouTube Channels Ecommerce SEO Packages WordPress SEO Services What is a Blog Top YT Gaming Channels - Published: 2021-03-31 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/spinny/ Infidigit started working with spinny in 2021. Below are the achievements which spinny & Infidigit has achieved over the period of time. spinny now started ranking on prominent keywords which are helping them to increase their organic sessions. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Spinny is Ranking on used cars in Bangalore Keyword Spinny is Ranking on used cars in Hyderabad Keyword Spinny is Ranking on used cars in Delhi Keyword Spinny is Ranking on used cars in Pune Keyword Spinny is Ranking on Delhi second hand car Keyword Spinny is Ranking on Hyderabad pre owned cars Keyword Spinny is Ranking on Hyderabad second hand car Keyword Spinny is Ranking on second hand automatic cars Keyword Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels SEO Audit Services SEO for Fitness Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2021-03-30 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/craftlabel/ Infidigit started working with Craft Label in 2020. Below are the achievements which Craft Label & Infidigit has achieved over the period of time. Infidigit’s SEO strategies helped Craft Label to achieve rankings for some of the competitive keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Craft Label is Ranking #1 for "Cricut Joy Card Making Bundle" Keyword Craft Label is Ranking #9 for "Cricut Easy Press" Keyword Craft Label is Ranking #9 for "Sawgrass Sublimation Printers" Keyword Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI List of Search Engines SEO Challenges Link Building Services SEO For Contractor Top YT Cooking Channels Google Sandbox SEO Packages WordPress SEO Services What is a Blog Submit URL to Google - Published: 2021-03-30 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/oziva/ Infidigit started working with Oziva in 2020. Below are the achievements which Oziva & Infidigit has achieved over the period of time. Infidigit’s SEO strategies helped Oziva to achieve rankings for some of the competitive keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Oziva is Ranking on #4 for "Protein Powder for Men" Keyword Oziva is Ranking on #5 for "Plant Protein" Keyword Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI List of Search Engines SEO Challenges Link Building Services SEO For Contractor Top YT Cooking Channels Google Sandbox SEO Packages WordPress SEO Services What is a Blog Submit URL to Google - Published: 2021-03-30 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/dunandbradstreet/ Infidigit started working with Dun & Bradstreet in 2021. Below are the achievements which Dun and Bradstreet & Infidigit have achieved over the period of time. Infidigit’s SEO strategies helped Dun & Bradstreet to achieve rankings for some of the competitive keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions D&B is Ranking #3 for "Indian Company Database" Keyword D&B is Ranking #1 for "Duns Code" Keyword D&B is Ranking #1 for "Duns Number of a Company" Keyword D&B is Ranking #1 for "Duns Registration Number" Keyword D&B is Ranking #1 for "How to get a Duns Number" Keyword D&B is Ranking #1 for "What is a Duns Number used for" Keyword D&B is Ranking #1 for "India Business Directory Database" Keyword D&B is Ranking #5 for "Indian Companies Database" Keyword D&B is Ranking #2 for "Business Information Report" Keyword D&B is Ranking #5 for "Companies Database India" Keyword D&B is Ranking #5 for "Company Database India" Keyword Popular Searches SEO Services SEO Company in Hyderabad Website Design Services Website Structure SEO Consultants SEO For Ecommerce Amazon SEO Packages Social Bookmarking YouTube SEO Services SEO For Law Firm Top YouTube Searches Json LD vs Microdata SEO Services in Mumbai SEO For Doctor List of Search Engines History of SEO SEO Audit Services... - Published: 2021-03-26 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/best-blogging-platforms/ Blogging has become one of the most efficient ways to connect with your desired audience. Over 77 million comments are generated on blogs by readers every month on just WordPress! There could be more than one reason for building a blog. Maybe you are passionate about creating relevant, yet consumable, content about your personal interests. Or maybe you want to connect with the target audience of your business. Either way, this medium can prove to be quite rewarding. So, if you are looking to start your own blog and are confused by the myriad blogging platforms to choose from, we’re right here to help. Let’s take a look at the best blogging platforms out there and the features they offer so that you can choose the one that’s best for your goals. 13 Best Blogging Platforms in 2022 1. WordPress After gaining popularity, WordPress began to offer themes, plugins, pages, custom post types, etc. Eventually, it became one of the best content management systems (CMS) the world has ever seen. Today, it powers almost half of the websites present on the internet. Many believe that WordPress. com is the best platform for blogging and is the perfect content management system. One of the main reasons that WordPress is so popular is that it is not just a good platform for expert website developers, but also for people who do not know much about the field. Being so easy to use, it now caters to a vast audience. WordPress offers a... - Published: 2021-03-25 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-5-video-seo-best-practices-to-consider/ Google has recently recommended five video SEO best practices for the webmasters to follow while optimising Video for the search results. The best practices for video SEO were shared in the video series Lightning Talk on the Google Search Central channel. The presentation covered how webmasters can send the right signals to Google about content and what video is all about. When it understands what the Video is about, Google will understand when the video has to be shown in Search and Discover for the relevant searches. Signals Google Looks for When Google crawls the web page and finds a video on it, it immediately starts looking for video signals to understand better what the video is all about. Understanding the Video helps Google index the content to show on relevant searches. Google uses the below signals to understand the video better: On-Page Texts: On page texts such as Title of the page, captions near the video Structured Data: Relevant structured data that provides additional metadata about the video Referral Links: Signals sent from the linking site, including the anchor text used to link the video Video files: Google can access the file to understand if it is video or audio content with the help of file format So, these elements should be clearly defined to provide the right signal to Google about the video. Best Video SEO best Practices by Google The video should be publicly accessible If website owners want the video to be shown in search results,... - Published: 2021-03-25 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-pages-with-similar-url-structure-may-be-considered-duplicate/ Google's John Mueller has recently said that pages with similar URL structures may be considered duplicates. It was discussed in the Google Search Central Hangout on March 5th, 2021 by one of the participants Ruchit Patel. He told Mueller that he manages an event website where thousands of URLs are not being indexed correctly. Google uses a predictive method to identify duplicate content based on URL patterns on the web while crawling websites. Such assumptions can lead to pages wrongly being tagged as duplicates. As we already know, Google needs to crawl the web to index and serve the content to the users. In this process, it uses different methodologies to optimize its crawl to become more efficient. One of the ways is by predicting if the pages contain duplicates or not with the URL structure's help. While crawling, if Google encounters a URL pattern with similar content, then it assumes all other URLs with the same pattern might contain similar content. This method might be efficient for Google; however, for site owners, this could mean their unique content might get classified as duplicate because of their same URL pattern. These pages will be left out of Google's Index. Mueller on Predicting Duplicate Content Google has different ways of determining when the pages have duplicate content. One is by analyzing content on the website, and the other is by predicting duplicate pages based on URL patterns. "What tends to happen on our side is we have multiple levels of trying... - Published: 2021-03-19 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-data-collection-timeline-for-core-web-vitals/ Google's Advocate John Mueller has recently concluded that the timeline for collecting aggregate data for core web vitals won't change anytime soon. Google usually takes 28 days to collect field data as of now. Senior IT Director of Search Engine Journal asked John about the same while also expressing how this 28-day window creates challenges for SEO professionals and Developers. Any new changes on the website pertaining to core web vitals will take 28 days for Google to pick it up, thereby creating a lag. Mueller on Core Web Vitals Mueller has said it is unlikely that the collection of CWV data will change as it is now. "I don't know. I doubt it, because the data that we show in Search Console is based on the Chrome User Experience report data which is aggregated over those 28 days. So that's the primary reason for the delay there. It's not that the Search Console is slow in processing that data or anything like that. It's just the way that the data is collected and aggregated, it just takes time. " "So usually what I recommend when people ask about this kind of thing where it's like, "I want to know early when something breaks," is to make sure that you run your own tests on your side, kind of in parallel for your important pages. And there are a bunch of third party tools that do that for you automatically. You can also use the Pagespeed Insights API directly and... - Published: 2021-03-19 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-copied-content-outranks-original/ Google Search Central has always been a source of Knowledge for Budding SEOs as they get to learn a lot from knowing about the issue and its solutions given by John Mueller. In the recent Google Search Central, John Mueller has touched on the topic of copied content ranking better than the original one in the SERP. A Search central participant asked Mueller that his site content has been stolen and republished by another website that now ranks ahead in the SERP than his content. He also asked how he can protect his site's content in the future and what he can do so that the site that copied the content does not rank ahead of his original content. John explained that if the copied content is ranking better than the original indicates there may be broader quality issues on the site where the original content is present if such things keep happening. Options with Site Owners Muller said if a site owner finds that another website republishes content without prior permission from the Original webpage, they can immediately look into the DMCA takedown process. DMCA is a legal process; John refrained from giving any advice on the exact situation where the process can be applied and how to apply it. DMCA is a process where you can report stolen content to Google on a per-page basis, and if you are successful in providing the proof to Google, it may decide to remove the offending page from the search result.... - Published: 2021-03-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/submit-url-to-google/ So, your website development is now complete. You have some really valuable content on it and are now ready to share it with the world. You have published your new website and are now ready for your target audience to organically visit your website. But, is it this easy? Is it important to submit URL to search engines to make your site accessible? The short answer is yes. Let’s delve deeper into why it is important and how you can do that. How and Why to Submit Your Website to Google? Google’s primary approach to finding new websites is to crawl through billions of pages, discover new links with valuable content and index them. Manual URL submissions are not that important to Google. However, if you submit your URL to Google, you will definitely have an edge over others as search engine can index your website easily. Here are two ways in which you can submit your website to Google: Indexing Request In the Fetch as Google tool in Google Search Console (GSC), paste the URL of the website that you want Google to crawl and index. If the URL doesn’t show up when you paste it into the tool, hit the “Request Indexing” button to prod Google to crawl and index your page. Submit Your Sitemap To ensure that your website is listed on Google as soon as possible, submit your website’s updated sitemap on GSC. Just log in to GSC, and then click the “Submit a Sitemap” button... - Published: 2021-03-12 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/shopify-seo/ Shopify has grown into one of the most popular website hosting platforms in the past decade. Used mainly by eCommerce platforms, Shopify simplifies the processes involved in running a website. However, merely being hosted on Shopify is not enough to perform well in search results. Shopify is a great platform for startups to work on their SEO. This hosting platform offers adaptability, is intuitive to navigate through and has many built-in features for executing Shopify SEO. Shopify, one of the most convenient and easy-to-use eCommerce CMS platforms, helps businesses boost their organic traffic. What is Shopify SEO? Shopify SEO refers to the unique SEO improvements that Shopify offers over other websites. These improvements pertain to the technical layout and the content of websites hosted on Shopify that help organically boost the search traffic to your eCommerce platform. eCommerce businesses can take many approaches to improve their Shopify SEO in order to achieve peak organic traffic, including: Customising the Navigation Bar on the Shopify site Incorporating target, secondary, latent semantic indexing (LSI), and long-tail keywords into the Shopify site’s content Optimising the page’s title, header tags, and meta tags to enhance the visibility of the product pages With over 20% of eCommerce websites hosted on Shopify, reinforcing Shopify SEO is more important now than ever. Here are some Shopify SEO tips that can help you achieve exactly this. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce... - Published: 2021-03-09 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/domain-authority/ In today's hyper-competitive markets, the competition is unforgiving. Companies of all sizes are competing for consumer attention tirelessly. Websites are the modern storefront of organizations; tech-savvy consumers judge your products and services based on your website. Hence, it is crucial to ensure your website’s visibility on search engines such as Google, Yahoo, Bing, or Yandex. Your website's visibility depends on the quality of the content on your webpages. Good content attracts, engages, and delights your visitor traffic and converts them into prospects. But how will you measure the quality of content on your website? How will you increase the visibility of your website? Are you puzzled by these questions? The catch is there are over 200 factors that can affect a website's ranking, and it is almost impossible to optimise your site for all factors. But that doesn't mean nothing can be done. You could focus on one of the most important factors in website ranking - domain authority. What is Domain Authority? As the name suggests, domain authority is the measure of your website’s reputation as a thought leader on the internet. A website with higher domain authority ranks higher on search engines and contains quality content that engages visitors. Developed by the SEO software company Moz, domain authority in SEO is a grade score ranging from 0-100, which gives us an understanding of how well the website performs in terms of engaging visitors and user sessions. This ultimately translates into the search engine rankings on the internet, which... - Published: 2021-03-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-internal-linking-page-level-importance/ Recently in the Google SEO office hours stream, someone asked Google’s John Mueller on “how someone can support Google to recognise which web pages of a website it actually needs Google to index on SERP because Google’s crawler was only indexing 10% or so of their site's pages in the XML Sitemap”. Mueller’s response to this query: “To give an understanding of the importance to your site, you require to do more work on internal linking. To make it simple, XML Sitemap is only for Google to understand when we crawl your website which of the pages you care about the most. Usually, that is where you would begin with the home page depending on the site, but in several circumstances, we begin with the home page only. And the web pages that are internally connected from the home page crawler will see them as being more valuable than web pages which are just 5 or 6 steps away from the home page. ” So what we learn from this conversation is that first, we need to identify our topmost money-making pages. Then focus on internal links that connect important pages to our home page, which will help Google understand which web pages really need to get indexed. Here is the link to the video where the webmaster explained at the 5:55 mark: https://www. youtube. com/watch? t=356&v=PQrnhpNTOtE&feature=youtu. be Popular Searches SEO Services SEO Company in Chandigarh Website Maintenance Website Structure USA SEO Services SEO For Ecommerce ASO SEO Packages Types... - Published: 2021-03-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-the-impact-of-tags/ Google's John Mueller recently touched upon the topic of using tags on blog posts and its impact on ranking. A webmaster raised the query at the Search Central Live as he wanted to know the benefit of using it for SEO. What are Tags? Tags are usually found at the end of the article, which helps users discover similar content to their recently read one. It is a one or two-word link to another content article. Articles on the website are organized category-wise, so it is easy for the users to navigate and find a topic of interest. Tags offer another way to navigate to similar content. Difference between Categories and Tags Categories are sections of the website where content is organized logically to provide ease of use to the user and is always found on the header navigation menu. However, tags are links to similar content that can be explored by the user, usually at the end or beginning of the article. Blog Post Usage Publishers or bloggers have used tags in the past to link to other content; mostly, tags were enriched with keywords assuming that it would increase the article's ranking for that keyword. They bloated the website's index as most of the tag archives' pages contained the list of articles which are already present on the website. Those tag pages did not provide much value to the user. Hence, the usage of tags for linking the content reduced considerably. Using tags for linking content can sometimes... - Published: 2021-03-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-longer-title-tags-seo/ We all know that search engines present only the first 60-70 characters of a page title in their SERP. This simply means we must write title tags that are around 55 to 60 characters in length. But is it compulsory to always write a Title tag of 60-70 characters to get ranked, or long/short titles really have any SEO benefit? So let’s solve this query: In the recent Google Central Live Event on YouTube, Gary Illyes from Google stated that there is an advantage, "I presume it is an SEO benefit, of having Title longer than what is presented in the SERP. " Later on, he added that you must have the title tag "specific" to the subject of the page's content and do not bother about its length. This particular query was requested "Is there any worth in having title tags that are greater in length than the displayable text in the SERP? " Gary replied, "Yes. " Then Gary continued to provide more depth on the topic and highlighted that a length is "not a short number" like 160 or 220 characters long. He stated that if the title’s length is 1 sentence or so, you won't get a manual action. So now, in my opinion, this won’t be any huge surprise. Google has changed the title length on SERP numerous times and always said length doesn’t matter much. This simply means a display of snippets is not directly linked to what Google practices to rank a particular... - Published: 2021-03-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-shorter-domain-name-does-not-improve-ranking-or-seo/ John Muller has recently said on Twitter that shorter domain names or URLs do not affect the ranking in Google search or SEO in particular. One of the users tweeted that his domain traffic changed considerably when he changed his domain from three words to a single word. As soon as he tweeted, a couple of users chipped in with their take. John’s Reply Domain name or URL length is not a factor. Shorter is not better for SEO. Maybe better or easier for marketing, which is separate. We do use length lightly for canonicalization, but that's choosing between 2 versions of the same thing (eg, /home/ vs /home/index. html). — John (@JohnMu) February 9, 2021 The user gave an example of how a shorter domain received a higher click-through rate, citing the example of Amazon. com changing their name from Amazonstore. com, to which John has cleared that there is no SEO bonus attached to keeping a one-word domain. I totally disagree from an SEO point of view. I can see how people might like short & sweet domain names, but there's definitely no SEO bonus attached to them like that. — John (@JohnMu) February 9, 2021 In the past, Google has said URL is not a ranking factor, but they do advise to keep URL length upto 2,000 characters. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for... - Published: 2021-03-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-publishes-12-new-types-of-manual-penalties/ Google has recently published additional 12 new types of manual penalty, including violations of Google Discover and Google News Policies. The current update marks the first time penalty can be received for violations of News and Discover policies. Earlier penalties were only applied to Search, but now, as it has now been extended to Google News and Discover, webmasters will have to keep a watch on it. Google has automated and manual penalties that are levied when a website is not compliant with Google’s guidelines. Out of both, manual penalties are something in which the reviewer manually reviews the website at Google, and it is considered a more serious one in the Search community. Usually, manual penalties mean the website rankings will be affected, and its visibility will decrease. However, no one is sure of how violating Google News and Discover policies will affect the website. Even the Google help page has not specified if the pages will be demoted or removed from Discover or News or removed from Google Search. Manual Action Types Some of the newly added Google Penalties are for Google News, and a couple of them are apt for Discover, but majorly all the new penalties are for both. Google News One of the penalties specific to Google News is the violation of the transparency policy. A penalty will be applied if the website is shown in Google News and if they don't provide such as dates and bylines. It also includes missing data about the... - Published: 2021-02-19 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/december-2020-core-update-insights/ Research marketers share their views on the December 2020 Google Core Algorithm Update. The sights offer interesting feedback on what must have happened. Google updates have frequently been less about ranking factors and more about developing how queries and web pages are understood. Some have given the opinion that Google is randomising search results to trick those who try to transpose engineer Google’s algorithm. Some of the algorithm’s features are difficult to identify in the search results. It’s not easy to point at a search result and assume it is ranking because of the BERT algorithm or Neural Matching. The Search Engine Results Pages may look complicated and random to those who examine the SERPs for traditional old school ranking factors to justify why pages are ranking or why they have dropped in an update. Of course, Google Updates may appear to be mysterious. Because the web page rank has drastically improved over the past few years due to technologies like natural language processing. Insights into Google December 2020 Core Update Dave Davies (@oohloo)- Beanstalk Internet Marketing: Dave views this update in the connection of what Google has said was arriving soon to the algorithm and how that may perform a role in the variations. “The December 2020 Core Update was a unique one to watch roll out. Many sites we work with started with losses and ended with wins, and vice-versa. So clearly it had something to do with a signal or signals that cascade. That is, where the... - Published: 2021-02-17 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/google-analytics-to-stop-data-collection-from-youtube/ Google Analytics will no longer collect the data from YouTube Channels as the service connection between the two has been deprecated. However, historical data from YouTube will still be present in Google Analytics. GA stopped collecting data of existing connections from February 1, 2021. As the support was removed from November 2020, no new connections were possible after November 2020. However, old connections were allowed to receive the data till the beginning of this month. Google has updated the YouTube help page from where everyone came to know about the changes. Google's lack of communication about the depreciation indicates that the YouTube creators did not primarily use the features or link. Creators had a more elaborate set of analytics data from YouTube Studio. Creators never had an incentive to use Google Analytics for tracking their channel data over to YouTube studio. GA connection to YouTube for tracking purposes was more of an option, and not a necessity for users as Youtube studio provided its analytics metric to measure. As YouTube Analytics is becoming the go-to tool for tracking YouTube channels, it is becoming the best source for marketers to measure their channel's performance. However, those marketers who solely relied on GA to collect the YouTube channel's data have to familiarise themselves with a new tool. Here is the brief description of YouTube Analytics and its metrics to understand it better. YouTube Analytics helps the creators or owners of the YouTube channel measure their channel’s performance in real-time. YouTube Analytics does... - Published: 2021-02-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-to-suspend-ecommerce-sites-that-change-prices-on-checkout/ Google has recently announced that they will enforce the checkout pages' price must not be higher or different from the one mentioned on the merchant center page. This enforcement could happen as early as April of this year. Google wrote, "Beginning April 6, in addition to reviewing and enforcing price accuracy between your Merchant Center product data and your landing pages, we will begin to review and enforce price accuracy at checkout. " Google further added, " If during an account review, Google finds that the price provided for one of your products at checkout is higher than the price provided for that product on its landing page, you will receive a 28-day warning to resolve these mismatches. Otherwise, the merchant’s account will be subject to suspension at the end of the warning period. " Rules were present earlier as well, but a lot of them did not play by the rules. Hence, Google started working on strengthening them last year. Around July of 2020, Google spoke about how Googlebot can crawl and add items to the shopping cart. They gave the reason as Google wanted to check the cart's price compared to the landing page's price, but now Google will enforce it to be the same. Currently, it is not clear how many ecommerce websites would be affected. But the problem would have been too frequent in the ecommerce industry that Google needed to look into it. Popular Searches SEO Services SEO Company in Gurgaon WooCommerce Development Website Structure... - Published: 2021-02-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-will-not-support-broad-match-modifier/ Corrections are approaching Google's phrase match and broad match modifier keyword match types. This was announced by the organization in the initial days of February 2021. Now, phrase match will cover most of the functionalities of broad match modifier and assistance for broad match modifier will stop soon. This development will begin to roll out in the next two weeks. From mid-February, both phrase match and broad match modifier keyword match types will start transitioning to their latest matching behavior. As this function will be implemented to both match types, you don’t have to take any quick action—you can keep your performance data and there’s no need to migrate your keywords. Why is Google Removing Broad Match Modifier? As we all know that broad match and phrase modifier mostly delivers the same use cases, we can reach more target audiences through the mixture of both. That’s the reason, within a few weeks, Google is rolling out reforms to phrase match and broad match modifiers that make it more comfortable for you to reach your target customers, irrespective of how they’re searching. How Does This New Phrase Match Modifier Will Work? As per Google’s example, let’s assume you’re a moving firm that needs to reach consumers interested in going out of New York City. With the refreshed phrase match, you can reach customers looking to travel from NYC to Boston, for instance, without showing up for users seeming to go from Boston to NYC. Image Source: Google Ads Help Below are... - Published: 2021-02-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-renews-shopping-search-results-with-black-owned-label/ Google is renewing shopping search results with a unique label to recognize products sold by black-owned businesses. Google is launching Black History Month with an update to shopping search results that make it simpler to identify and promote Black-owned businesses. Search case in Black-owned businesses is touching record highs, having grown 600% in the past 12 months. These include “black-owned restaurants,” “black-owned bookstores,” and “black-owned beauty supply”. Now, Google is supporting searchers to locate these firms with a “Black-owned” label on product pages in the Shopping tab. Business owners can join the Black-owned property by visiting Google Merchant Center. Step-by-step directions are available in the next segment. “Historically, Black-owned businesses have served as gathering spots for Black communities throughout the country and provided a strong sense of ownership and belonging for those who were denied equal rights. And today, as more Black businesses come online, they’re creating new pathways for economic opportunity and generational wealth in the Black community. As we kick off the first day of Black History Month, we want to shine a light on Black-owned businesses, big and small, and honor their resilience and ingenuity. ” Here’s how to do it. Adding the Black-owned Attribute in Google Merchant Center Picking the Black-owned business attribute will give searchers a little icon like the one here. This icon will resemble the product information pages within the Shopping tab. Add the Black-owned attribute by following the steps below: Sign in to your Merchant Center account. Click the Tools and settings... - Published: 2021-02-06 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/seo-trends-2021/ Search Engine Optimization (SEO) has continued to evolve and adapt to the newer technologies entering the fray on digital platforms across the slate. Staying on the top of the latest SEO trends has become the key for businesses to outperform their competitors and organically become the domain leaders. So, what does 2021 have in store for SEO? Let’s check out the most relevant SEO trends in 2021. Artificial Intelligence (AI) will play a big part AI will heavily influence how people will interact with any type of online content in 2021. An AI algorithm developed by Google called RankBrain is a key player in this domain. RankBrain is crucial to determining search engine result page (SERP) rankings. Leveraging the power of RankBrain is one SEO trend that will significantly impact how businesses rank on Google. Rankbrain’s unique ability to observe and learn will only enhance its abilities as an AI tool over time, thus establishing AI as a top SEO trend in 2021. User experience will become more important UX 101 dictates that improving the users’ overall experience when they visit your website is crucial. User experience is also one of the latest SEO trends to look out for. Google indicated in 2020 that user experience will be a crucial ranking factor. These metrics will be assessed by Google’s Core Web Vitals, which are user-centred, real-world metrics that quantify and assess a website’s user experience. These metrics include interactivity of the content, loading time, media reliability, and how stable the... - Published: 2021-02-06 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-audit/ Websites and domains often need to adopt several technical practices to stay relevant on the World Wide Web. To detect the areas in which websites might be lagging or to put some improvements in, search engine optimisation (SEO) audits need to be conducted to identify exactly how their website is performing and what they can improve upon. What is an SEO Audit? An SEO audit is a comprehensive process, which analyzes the performance of a website or domain. It assesses how well a website is implementing the best practices for search engines. A website SEO audit helps businesses figure out an implementation plan to enhance their SEO-friendliness, and start generating measurable results to boost their website traffic and revenue. An SEO audit highlights any and all foundational issues that might be affecting the performance of a website in organic searches. SEO site audits also reveal any website structure issues, off-site problems, on-page SEO problems, technical SEO issues, gaps in content development, competitive marketplace opportunities, and much more. An SEO audit is essentially a regular health checkup for your website. So, if you’re wondering about how to do an SEO audit, here are some of the major steps that can help you understand what exactly goes into one. SEO audit generates potential customers, making it an integral part of the optimization process. Besides, an SEO audit checklist truly finds what’s healthy for your site. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+... - Published: 2021-02-06 - Modified: 2026-04-02 - URL: https://www.infidigit.com/blog/increase-youtube-views/ YouTube, the second most visited website globally, boasts over 2 billion active users every month. With such a massive audience, the potential for content creators, marketers, and businesses to grow their reach is immense. However, with millions of videos being uploaded daily, it’s crucial to not just create great content but also ensure that your videos get seen by the right people. To achieve this, understanding and implementing the best way to get more views on YouTube is essential. Optimizing your videos with targeted strategies, using YouTube SEO tools, and driving engagement can make all the difference in boosting your viewership and building a loyal subscriber base. Let’s dive into some tips to get more views on YouTube that can help your channel gain traction and stand out from the competition. Why Is It Important to Optimize Your YouTube Videos? YouTube is not just a platform for uploading videos—it is one of the most influential marketing channels today. Videos have become a dominant force in digital marketing, and YouTube is the leading video platform with a highly engaged global audience. To maximize your presence and improve your rankings, it’s crucial to optimize your YouTube content. When you optimize your videos for search and engagement, you make them more discoverable, increase their ranking potential, and expand your reach. This not only boosts your visibility but also helps your channel grow faster by attracting more viewers, which could eventually turn into collaborations, sponsorships, and revenue. Tips to Get More Views on YouTube:... - Published: 2021-02-03 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/youtube-introduces-clips-feature-for-live-streams/ YouTube has started testing a new feature known as Clips that allow users to create short videos from the content creator's live stream, which can easily be shared anywhere. Clip has been a standard and regular feature in live streaming, YouTube has finally brought it to its platform. As these features are already popular on other platforms, this could prove beneficial for YouTube. Creators and viewers can use Clips to grab footage from a live stream. The clip could be of any length from 15 to 60 sec which they can share with other people. Viewers usually create clips of videos that they feel are valuable, entertaining, funny and worth sharing. It's also feasible to share a 30-sec clip rather than a longer duration video. Viewers who attend knowledge-rich live streaming events or webinars and want to share a summary of it to their friends who may have missed these live streaming may also share the key parts of the webinar as different short clips. The URL for Clips is unique and links back to the creator's channel. Therefore, they help boost the creator’s visibility as well. Currently, the Clip feature is in the testing and has been rolled for some videos. Clips Beta Testing on YouTube Clips is currently in the beta test phase where the feature is tested and visible on select few channels. YouTube may gather necessary information from this beta phase and can further guide the development of this feature. Clips can be created either from... - Published: 2021-02-03 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/googles-john-mueller-suggested-an-approach-for-hacked-pages/ John Mueller has recently shared some SEO tips on how to handle the recovery process after a hacker attack on the website. He provided the advice on a Reddit thread where a site owner dealing with the problems a hacker injected into the website. The website owner further asked what would be the right option to run 404 or 410 redirect on, to which Mueller replied that it doesn't matter as practically there is not much difference between the status codes. He went on to say that they have a website which has less than 20 pages. However, the website has been injected with thousands of pages which they had 410'd. Rankings of the sites have not rebounded even after removing the pages. Mueller’s SEO Advice on recovering from a site hack Mueller said the first step towards addressing hacker injected pages, one should use the URL removal tool. It will hide the pages from the search result on an immediate basis. The pages will be removed from the index when the website is crawled again, and the search results will normalise posts using the URL Removal tool, John said. He further clarified that the recovery would take time depending upon the damage and amount of time the website was hacked. The existing pages which were hacked should be the first one to be dealt with as it can easily be refreshed by manually submitting the URLs. He goes on to elaborate further, stating that, "The URL removal tools will... - Published: 2021-02-03 - Modified: 2024-01-12 - URL: https://www.infidigit.com/news/youtube-searches-2021/ Do you know what people are searching for on YouTube in 2023? YouTube is the second-largest search engine in the world with millions of videos uploaded daily. In order to stand out from the stiff competition, channel uploads must rank on relevant search terms for their topic. Also, a look at trending searches on the platform can provide insights on social and pop culture trends that can refine marketing strategies as well as understand the evolving tastes of viewers for future reference. This brings us back to our opening query - what are people searching on YouTube in 2023? The answer is given below, beginning with trending searches from India. Top 20 Most Searched Topics on YouTube in India Edit #KeywordNo of Searches 1wwe 7,64,000 2ashish chanchlani 6,82,000 3punjabi songs 6,69,000 4dynamo gaming 6,32,000 5carryminati 6,26,000 6pewdiepie 6,18,000 7bb ki vines 6,16,000 8t series 5,44,000 9pubg 5,12,000 10tom and jerry 4,85,000 11emiway bantai 4,81,000 12study iq 4,78,000 135 minute crafts 4,65,000 14amit bhadana 4,06,000 15stand up comedy 4,03,000 16mumbiker nikhil 4,02,000 17bts 2,70,000 18tik tok 2,37,000 19free fire 1,63,000 20baby shark 95,000 Also read - Top Google Searches in 2021 So Far YouTube Searches 2020 How to Increase YouTube Views Let's also discover what people are searching on Youtube in the US Top 100 YouTube searches in the US Edit #KeywordNo of Searches 1pewdiepie45,71,398 2asmr40,36,274 3music33,47,560 4markiplier29,69,267 5old town road25,01,430 6billie eilish23,55,459 7pewdiepie vs t series21,79,597 8fortnite20,10,834 9david dobrik20,06,263 10jacksepticeye19,56,498 11joe rogan19,22,619 12james charles18,52,057 13baby shark18,43,336 14bts16,48,962 15dantdm16,48,379 16snl15,69,452 17game... - Published: 2021-02-02 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/price-drop-rich-result-introduced-by-google/ Recently, Google modified its Product Structured Data documentation with the latest Price Drop Rich Result for E-Commerce website product pages, also known as Price Drop Appearance. The most interesting part about Price Drop Appearance is that a product page can become easily eligible for this rich result. Structured Data and Google Rich Results Schema. org is a community responsible for creating, maintaining, and promoting schemas for structured data on the Internet. Schema. org structured data was created by some of the leading search engines like Yahoo, Yandex, Google and Bing. Google shortlists specific structured data types used to display rich results in SERPs (Search Engine Results Pages). It has been seen that product rich results are positioned well on Search Result Pages that helps in increasing the CTR. Product structured data highlights review stars, product pictures, etc. on the SERP, which differentiates the particular result. Have a look at the Screenshot of Price Drop Appearance Rich Result What is a Price Drop Appearance? “Price Drop Appearance” is a rich result that helps the viewer to understand the lowest rate of a particular product via Search Engine Result Pages. Google will be tracing the cost used for the “Offer” structured data on the dedicated product page. When the stock’s cost is modified, Google will update its rich result called “price drop appearance” that shows there’s been a price drop for a particular product. How to Be Qualified for Price Drop Rich Result? As per Google’s renewed Product Structured Data documentation page... - Published: 2021-01-28 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-redesigns-the-look-of-mobile-search-results/ We are just in the first month of the year and Mobile Search is already up for a change. Google will update the Mobile Search landscape with a new visual design that promises to be more modern and simple. Google aims to improve the user's experience on the mobile device as more than half of the search engine’s users come from them. It gave out three ways through which they aim to improve user experience. Modern Look: New modern look for Search which echoes simplicity and approachability Easy readability: Section and titles are larger and bolder so the user can easily find the content they want quickly Simple Design: Design of section and Search Result card shall have a white space which will help the user to focus on the content Let's see the significant elements of the redesign, led by the Google designer Aileen Cheng. Simplicity Cheng said she kept the design simple as she wanted people to focus more on the content than the design elements. "We want to let the search results shine, allowing people to focus on the information instead of the design elements around it. It's about simplifying the experience and getting people to the information they're looking for as clearly and quickly as possible. " Readability Larger and bolder text is used to attract and focus user attention on the results. More Space By creating white space, edge to edge results and minimalistic use of shadow allows the user to look for the things... - Published: 2021-01-28 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/linkedin-gives-more-control-to-the-user-on-their-post/ LinkedIn users will soon have more control on their posts, thanks to the upcoming changes on the platform. In addition to the post, it will also allow users to make adjustments in the feed to filter the content they see. Let's check out the details of the LinkedIn Announcement to know more. Individual Post Restrictions Earlier LinkedIn posts by default were visible to all of your connections and followers until one made changes from the account settings. Now, an individual can have control on the posts itself. They can restrict the post to the audiences they want to reach. This ability allows the user to share relevant content to the desired audience. When creating a post, a user will be given the following options to restrict the visibility of their post: Anyone: Any web user who are on LinkedIn or not Twitter: Share it with everyone and also on Twitter Connections: To those you are connected with on LinkedIn Group members: To post on specific groups Events: Attendees of an event you RSVP'd to The only missing thing here is that you cannot create custom audiences like other platforms such as Instagram, allowing you to create an audience with whom you can share your stories. But you can still use such features by creating groups of your important friends and people with whom you share regular content, and then you can select the option "Group members" to share the post. Comments’ Restriction on Individual posts Along with the restriction on... - Published: 2021-01-21 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-may-expand-web-stories-if-websites-from-different-countries-use-it/ Google's John Mueller has confirmed that Google Web Stories may roll out in countries if websites in those countries start using it. The topic was discussed in the Google Search Central Live stream on 15th January. John was particularly focussing on web stories, but he also said it is the same for other search features. A publisher asked Mueller for information on whether the Google Web Stories can be seen in other countries search results. Currently, web Stories in search results are supported in India, USA and Brazil. Publishers in other countries want their site to be prepared if such features roll out for their countries. However, Mueller encouraged the site owner to implement the changes on their site for web stories even if it is not supported in their country. He also mentioned that if more domains from a specific country start using the features, Google may look into rolling out support for such features. Site Owners’ Influence on Google Searches Google currently supports a few structured data types in the US, whereas the support is still not rolled out for other countries. One of such structured data is Home activities Markup which is supported in the US only. When many publishers from certain countries start using unsupported markups, Google may notice it and take it as a signal for the feature’s rollout in that country. In simple words, a webmaster can influence Google search features. Mueller’s Said “With regards to us turning on individual features in individual countries,... - Published: 2021-01-21 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-acquiring-backlinks-by-paying-bloggers-is-against-our-guidelines/ Google’s John Mueller has recently reminded webmasters that getting a dofollow link by paying bloggers or acquiring links through these means is against their guidelines. Such topics are touched upon time and again by webmasters to know Google’s stance for such links. The Question was asked by a webmaster “If I dofollow backlinks due to paying bloggers to write highly relevant review articles or paying for high-quality PR news articles, are they paid links that go against Google's guidelines”. Mueller’s answer: “So I feel like this question is asked a little bit pointed. And I guess the quick and easy answer is, yes, if you're paying people to create content with links, then you're paying people for those links. And if you're paying for links, then that would be something that would be against our webmaster guidelines. So that's kind of the easy answer there. ” “Of course, if you're kind of-- if these links do not pass PageRank, if they have the nofollow attached to it or rel="sponsored" attached to it, then that can be fine. That's essentially a way of advertising your website. It doesn't pass any value to your website. But it still helps users to find your content and kind of indirectly helps to promote your content and your website. So maybe that helps a little bit. ” https://www. youtube. com/watch? v=puNqYcqyClQ&feature=emb_logo Mueller has made clear that paying a blogger to get a dofollow link is against their guidelines. However, if you want to promote your... - Published: 2021-01-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/news/google-adds-report-for-news-publishers-in-search-console/ Google has started reporting Google News performance in the Search Console report. They have recently updated the documentation in the Google Search Central blog. “Today we are launching Google News performance reporting to help news publishers better understand user behavior on Google News on our Android and iOS apps, as well as on news. google. com. ” Publishers can use Google Search Console News reports to know how many times their content appeared in Google News and which type of content is getting maximum clicks. They can also find which content is engaging the most people on the site. The report is similar to the other Search reports in the Google Search Console. You can find the report in the performance section along with Discover and Search Results. It contains the same metrics, such as Click, Impressions, and CTR. One can also filter the data by Country, Device and Dates for further drill down for more insights. The Report will only appear for the sites which are shown in Google News. The websites which do not appear in Google News will not have this report in their Google Search Console interface. Publishers are automatically considered for Google News, and their content will appear in the section if it follows Google News Content Policies. Needless to say, the content will also have to be of good quality and authoritative in the eyes of Google. Sign up for Google Publisher Center Google Publisher Center is a tool by Google that helps publishers... - Published: 2021-01-13 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-data-studio-extract-search-console-news-tab-queries/ SEO’s who are using Google data studio to prepare reports have good news awaiting them. Google Analytics has recently shared a post on Twitter that if someone is using the Google data studio and connection feature of the Google Search Console, they will be able to pull search query data filtered by Google News on web search. Google also confirmed that the Search Console connector in data studio can show data coming from Google News tab. Earlier we could only see data from Google Search, Image Search, Video Search. This is great for news publishers whose content is discovered by people through Google news. Here is the tweet New in Data Studio: View Search Console News Queries The Data Studio Search Console connector now shows you search data coming from Google News, in addition to existing data from Google Search, Image Search, and Video Search. Learn more: https://t. co/97q28wJX1h #measure pic. twitter. com/tj1lYxMlcs — Google Analytics (@googleanalytics) January 6, 2021 You can check the help document if you want to bring the Search Console data into the data studio. Google added this data on the Search Console somewhere around July last year. However, the same has only been added to Google Search console API a month ago. Popular Searches SEO Services Website SEO Audit Packages WordPress Development Website Structure E-commerce SEO Services SEO For Ecommerce SEO Packages Types of SEO SEO Audit Services SEO for Education Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Insurance List... - Published: 2021-01-13 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-working-on-new-robots-txt-tester-tool/ Google's Gary Illyes confirmed that he has started working on the Robots. txt tester tool, currently placed in the Google Search console's old version. Gary came up with information as there were some complaints about the Robots. txt tester tool having a bug and how Google reads a site's robots. txt file. He also said that they are currently trying to integrate the tester with the parser's production version. He also acknowledged the tool’s possible problem and assured that people would know it for sure once the tool is updated with the parser's production version. Gary's tweet about the tool we'll look, but it's likely a tool error. we're currently in the process(*) of integrating the tester with the production version of the parser which should fix this, if indeed it is a tool error. * - it's my procrastination project, so no holding breaths — Gary 鯨理／경리 Illyes (@methode) January 6, 2021 Robots. txt tools are updated regularly by Google to weed out imperfections. Let’s hope this time around, the issue surrounding the tool's efficiency is resolved with the current update. Popular Searches SEO Services SEO Services in Delhi Shopify Development Website Structure Link Building Services SEO For Ecommerce Enterprise SEO Packages Social Bookmarking Digital Marketing Services SEO For Pest Control Top YouTube Searches Json LD vs Microdata SEO Services in Mumbai SEO For BFSI List of Search Engines History of SEO E-commerce SEO Services SEO For Contractor Top YT Cooking Channels On Page SEO SEO Packages WordPress SEO... - Published: 2021-01-11 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-showing-homework-practice-problems-with-search-results/ Google has started showing, or rather say testing, homework practice problems in search results pages along with the organic rankings. The search results have been sourced from BYJU’S, Toppr and other similar online learning websites and portals. Below is the screenshot of how it looks. There is a question and a couple of answers given from which you can select an answer. There is also a hint given if you want more clues to the answer. Going by the buzz in the SEO community, it is clear that this is an experiment by Google. However, the only question that pops up is whether they are crawling and creating quiz questions on their own or they have partnered with Toppr or BYJU’S, as questions from their platform appear in the SERP. Here is another example Until then, we have to wait for an official confirmation from Google about how more publishers can use this feature to improve visibility. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels SEO Audit Services SEO for Fitness Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2020-12-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/dwell-time/ When designing content for commercial purposes, the most important thing is to work upon the feedback from customers. But when it comes to content for a website, how do we check how the website is doing? To get an idea of whether the audience likes the content put up on your website, all you need to do is analyse the dwell time of the website. If the dwell time is not as expected, you need to work on improving the content so that your intended audience loves it. Let's try and understand dwell time in more detail. What Is Dwell Time? Dwell time is the total time a user spends on any webpage after clicking on the search results and before returning to the search engine result page (SERP). The longer a user stays on any webpage shown on the SERP, the higher the dwell time. Suppose you conduct an internet search for the best salon in Miami, Florida, and click the second result on the SERP. After a brief two-minute glance at the rate card mentioned on that webpage, you return to the SERP. The dwell time, in this case, would be two minutes. Dwell time is an important SEO factor. A higher dwell time on any webpage indicates that the content on that page is engaging and meets the user's search intent. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web... - Published: 2020-12-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/guest-blogging/ Search engine optimization (SEO) is constantly evolving, but some strategies remain highly effective—guest blogging is one of them. By contributing content to reputable websites, businesses can enhance their online presence, gain valuable backlinks, and improve search rankings. If you're new to guest blogging, this guide will help you understand its benefits, best practices, and how to do it right. What is Guest Blogging? Guest blogging, also known as guest posting in SEO, is the practice of writing and publishing content on another person’s or company’s website. The primary goal is to attract visitors from the host website to your own while also building credibility and authority in your industry. This strategy benefits both parties—guest bloggers gain exposure, backlinks, and networking opportunities, while website owners receive fresh, high-quality content that engages their audience. When done correctly, guest blogging can drive traffic, improve SEO, and establish a strong online presence. Why Guest Blogging? Imagine you are an author who must promote and reach an intended audience. You approach a webpage or blog site of an established brand or company that will help you reach out to the audience using content that conforms to the quality standards. You both reach an arrangement that helps you promote your content as well as fulfills their requirements. Guest blogging helps you engage with a new audience. The Importance of Guest Blogging Guest blogging opens up numerous opportunities for website growth and brand recognition. By contributing to reputable sites, you can expand your reach, connect with new... - Published: 2020-12-30 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/content-marketing-strategy/ A Content marketing strategy offers monumental opportunities for every brand and business. For instance, when you have a robust strategy, you can market your business more powerfully. Having clear and helpful content can steer your online reputation, simultaneously also helping form a community and develop keen advocates of your brand. What is Content Marketing Strategy? A content marketing strategy is a detailed plan where you use different forms of content, either audio, visual or written, in order to achieve specific business targets. An effective, and valuable content marketing strategy can augment business plans and attract a broad audience base during every specific stage of the funnel – helping keep them engaged even after they have purchased or availed a service. Assuming that your motive is to improve brand awareness, you can implement a content marketing strategy that pivots on SEO segments in order to elevate website visibility and online presence on SERPs. Several new businesses opt out from including a content strategy because they do not consider it one of the important components of building impression and driving traffic. Contrary to common belief, high-quality content can potentially act as an indispensable catalyst towards building trust and a stronger user base in the long run. According to Kristina Halvorson and Melissa Rach, “Content strategy involves the planning, governance, creation, and maintenance of content, whereas content marketing strategy focuses on the narrow discipline of marketing such content. ” A content marketing strategy mainly addresses how content marketing combines with other processes, such... - Published: 2020-12-29 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/inbound-links/ Being new to inbound marketing means learning about several different terminologies and what their function is. One such term you may have heard while guest blogging is to add different kinds of links. Three types of links are useful to a blogger in garnering more website traffic, namely, external links, internal links, and inbound links. In this article, we are going to understand what are inbound links. What are Inbound Links? Inbound links refer to site links that come from a third party website to your own site. Inbound links in SEO are made up of two components: the link to the page on your website, which is simply the URL to your site, and an anchor text, which is the text decided as per keyword research and is highlighted in the link that directs people to your website. Why Use Inbound Links? Improved ranking Inbound links SEO strategies are one of the most popularly used strategies by SEO services to help your website show up on the Google search index among the top results. The more inbound links your site receives, the better your ranking gets on Search Engine Result Pages (SERPs). However, this isn’t the only ranking factor used by them. To get referral traffic Referral traffic is created by third party websites when they mention your site link to drive traffic to your website. The more number of sites that ‘refer’ your site on their pages through inbound links, the more number of visitors you receive depending... - Published: 2020-12-29 - Modified: 2025-06-12 - URL: https://www.infidigit.com/blog/keyword-cannibalization/ Keywords are not cannibals unless you make them be. Yes, the word sounds scary, and it does a lot of damage to your site’s performance unless you take corrective measures to rectify it. Keyword cannibalization could well be the most misunderstood concept out there. Before going further into the topic, let us understand this fundamental question, ‘What is keyword cannibalization. ’ Keyword cannibalization means having more than one web page on your site ranking for the same keyword or search query. It could be because you have optimized the content for the same keyword or the topic is quite similar. When you optimize the content for similar keywords, it will start reducing the ranking potential of each page, and it could also impact the organic performance of the site. When you target the exact keywords, you send search engines unclear messages about which pages to rank. Worse still, the search engine could rank the wrong page for a particular keyword. Moreover, you are also diminishing the chances of ranking higher, reducing click-through rates, leads, conversion rates and page authority. You are also not showing your visitors the depth of your knowledge or giving them unique information about your products or services. What is Keyword Cannibalization? Keyword cannibalization involves having several pages in your website optimized for the same or similar keywords, compelling those pages to impact SERPs negatively. People think that the more pages you have that talk about your products or services using similar keywords, the more you will... - Published: 2020-12-28 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-search-console-update-on-disabled-features/ Lately, Google Search Console has been in the news all for the wrong reasons, right from disabled and broken features to temporarily not functioning features. However, Mueller has touched upon them in the recent Google search central live on the 18th of December 2020. Some of the issues are Disavow Tool on Domain Properties The New Disavow tool, which was launched a month ago, has an issue when verified for a domain property. You can see below a screenshot of a message that “Domain properties are not supported at this time. ” John Mueller has confirmed that the Google Search Console team is aware of the domain properties issue, and he believes fixing it will be on the team's priority. He also said that submitting disavows every day, including submitting several times in a day, does not have a substantial effect as one would expect. Request Indexing Tool Request indexing tool has been out of action for more than two months, but there are no clear signs when the feature is back for use. Even John commented that we would have to wait and watch. Many people want the request indexing tool back, and the Search Console team is working on it to bring it back before the year ends; however, the chances of meeting the deadline are getting slimmer as the year nearing its end. Here is the video where John discussed the topic https://youtu. be/udW8Pc1tpl8 Issue Validation Issue Validation feature was temporarily disabled on the 16th of December... - Published: 2020-12-28 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-brings-back-request-indexing-tool/ Google has brought back the request indexing tool within the URL Inspection features of the Google search console. The tool has been out of action for the last two months (69 Days to be precise). It was expected to be back before the holiday shopping season but missed it. Thankfully, it has come back right before Christmas. Google announced on the official Twitter handle Google search handle - “We’re glad to announce that ‘Request Indexing’ is back to the Google Search Console URL Inspection - just in time for the new year! ” They also reminded the webmasters that instead of submitting a large number of URLs, one should submit a sitemap if they have many URLs. However, they also said that submitting a sitemap does not guarantee indexing of the pages. The Request Indexing feature was so badly missed by SEO and webmasters that they started talking about it in every forum even though Google confirmed that indexing wouldn’t be affected in any way. As the tool is back, webmasters can submit their URLs of newly created pages or old URLs where the content has been recently updated to get the pages in Google’s index quickly. Popular Searches SEO Services SEO Company in Kolkata Shopify Development Website Structure Small Business SEO Services SEO For Ecommerce Ecommerce Audit Packages Sensory Marketing Mobile SEO Services SEO For Cannabis Top YouTube Searches Importance of Website SEO Services in Mumbai SEO For Plumbing Business List of Search Engines Does Google Index # URLs... - Published: 2020-12-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-momentarily-disables-issue-validation-in-search-console/ Google temporarily deactivated the issue confirmation function in the Google Search Console. The search engine giant said that the function was "taken offline due to future changes in the report. " No updates were provided on the repair schedule. This feature helped notify Google that we have solved a problem that prevents the site or portions of it from being properly accessed by Google. For your bugs, there is a "validate fix" button, and when you click it, Google has a workflow to validate the issue. Here is a note that you will find when you open the Coverage report in the Google Search Console If you see a 'validation temporarily disabled' message in your report, Google posted more information on this support document page. To begin with, this update does not impact validation requests currently in progress, but it is not possible to send new validation requests until after Google has finished updating the problem criteria. More than two months ago, Google also temporarily disabled the tool responsible for indexing the submission and it continues to remain so. John Müller of Google told us that he wanted it to be corrected by the end of the year. You could be out of luck, at least in the short term, if you're using this tool to try to get Google to recrawl and process pages. You can fix problems from your end, attempt to send a validation fix to Google, but do not expect the Google Search Console to have... - Published: 2020-12-24 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/semantic-search/ The world of digital marketing is no longer only about inserting the correct keywords in the correct places. In an era where literally everyone is using the same marketing systems, it is important to understand the purpose of those marketing tools and how to use them best. This is why a lot of the newer philosophies in digital marketing rely on semantic search. What is Semantic Search? Semantic search or Semantic SEO is a system used by search engines to understand language; that is, language as close to the one that humans naturally speak. This is done using context, search intent, and the relationships formed between words. This usually provides contextual results that bypass the use of non-contextual keywords to search for relevant results. So, if you type “where are most tigers found? ”, a search engine would probably provide the relevant answer. However, if you type “how many tigers exist and where are most of them found? ” The semantic search will provide results specific to the context of tigers, location and numbers. Why is Semantic Search Important? Digital marketing has evolved and with the rise of new forms of digital marketing, the expectations around improved user experience have skyrocketed. This has led to the need for what is known as ‘intent marketing’. A search must deliver results based on the user’s intent rather than a blanket of results that are unrelated to the topic. This need has become more pronounced with the rise of voice command searches. It... - Published: 2020-12-23 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/how-altbalaji-became-one-of-the-most-popular-ott-platforms/ Listen on your Podcast app Summary AltBalaji, an OTT platform, has gained immense popularity in the digital entertainment space. With a focus on creating original and diverse content, AltBalaji has successfully captured the attention of viewers. The platform offers a wide range of shows across various genres, catering to different audience preferences. AltBalaji's success can be attributed to its strategic partnerships, innovative marketing techniques, and user-friendly interface. The platform has also leveraged the power of social media to engage with its audience and create a strong brand presence. AltBalaji's commitment to delivering high-quality content and its ability to adapt to changing consumer demands have contributed to its rise as one of the most popular OTT platforms in the industry. Key Take Aways Understanding the target audience: AltBalaji's success can be attributed to its deep understanding of its target audience, which allowed them to create content that resonated with their viewers. Leveraging data analytics: The use of data analytics helped AltBalaji identify trends, preferences, and viewing patterns, enabling them to make data-driven decisions and optimize their marketing strategies. Content diversification: AltBalaji recognized the importance of offering a diverse range of content to cater to different viewer preferences, ensuring that there was something for everyone on their platform. Strategic partnerships: Collaborating with popular actors, directors, and production houses helped AltBalaji gain credibility and attract a wider audience base. Effective social media presence: AltBalaji leveraged social media platforms to engage with their audience, build brand awareness, and promote their content effectively. Personalization and... - Published: 2020-12-22 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-structured-data-testing-tool-moves-to-a-new-domain/ Google has announced that they will not be shutting down the Structured data testing tool; instead, they will be moving it to a new domain. Months ago, Google deprecated the tool, moving over all the features to the Rich Result Test. Webmasters widely used the tool to check the proper implementation of structured data. The SEO community and webmasters did not appreciate the deprecation of the tool, and they made it clear with views on the internet. Google has confirmed that user feedback was the reason behind bringing back the tool to the new domain. Schema. org is the new home By April 2021, Google will move the structured data testing tool to Schema. org and relaunch with a new purpose to serve the user. However, the tool may no longer possess the functionality to check the Google rich result types. Instead, it will be only used to check the syntax and compliance with the schema. org standard. It can also be used to validate the properties used. Webmasters can continue to use the Rich Result Test and Search Console to validate the Rich Result Markup. When the month of April witnesses the launch of ‘scheme. org validator’, the tool could be employed to validate other schema markup types currently not supported by Google. Popular Searches SEO Services SEO Services in Bangalore Wix Development Services Website Structure Link Building Services SEO For Ecommerce Website SEO Audit Packages Canonical Tags Digital Marketing Services SEO for Automotive Top YouTube Searches Cloaking SEO... - Published: 2020-12-22 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-keyword-heavy-meta-tags-not-against-our-guidelines/ Google’s John Mueller has cleared the air on keyword-heavy meta titles and description saying it’s a regular practice going on for a long time and is not considered against the webmaster's guidelines. An SEO discussed the topic in the recently held Google Search live stream on December 11. He informed Muller that he had seen small business owners heavily using commercial keywords in title and meta descriptions, even advising them not to do so. He put forward an example that Florist in Brighton uses a description which says: “funeral flowers in Brighton, wedding flowers in Brighton, birthday flowers in Brighton. ” He admits such a description is not aesthetically pleasing or shows any logical description of something, but such pages still rank higher in SERPs. Mueller is asked to provide his thoughts on why pages with keyword saturated titles and descriptions frequently show up in search results and whether it is or not against webmaster guidelines. Muller Reply to the Question Mueller, wasting no time, has confirmed using keyword-heavy title & description is not against Google webmaster guidelines, but such things aren't recommended either. Using such a title & description would make it difficult for Google to understand whether the page is relevant or not. Muller says the reason to write a good title and description is to improve a site’s CTR, not for any improvement in ranking. Any website which writes good titles and descriptions can hope to see improvement in the CTR of the website. “It’s not against... - Published: 2020-12-22 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-testing-interactive-search-results/ Google is experimenting with a search results page that enables users to click and see images from web pages. This could affect click-through rates. Google is examining a unique kind of search engine results page that hold interactive components that hide and reveal images. The test highlights a discrete icon that, when clicked publish images that are featured on the web page. A characteristic like this could change click-through rates by giving sites with detailed images a chance to direct users to click on their website. Google hasn’t provided documentation for this latest feature because it seems to be an examination at this point. The test may help Google learn if users communicate with the icon and if it benefits users to know whether the content on the website is relevant to them. The advantage of this SERP feature may depend on the expertise of publishers to choose images that can assist users in deciding what the content is about. More About Google Tests Interactive Search Results The test also includes appending a small icon representative of an image into the search result. Below screenshot is a close up of Interactive Icon in the Search Results The icon, if clicked, shows pictures from the site. Here is a screenshot of Interactive Google Search Result Probably, the images will benefit users to determine if the website is relevant. Google Tests on Live Searches Google tests new traits on a small portion of total users. It also practices a control group at... - Published: 2020-12-18 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/pinterest-upgraded-with-3-new-features-for-boards/ Pinterest has announced that they are coming up with three new features for their boards. The introduction of these features will help users become more productive on the platform. As of late, Pinterest came up with stats that Pinterest boards are seeing a surge, especially during Covid times. The company reported a 35% year on year growth on the newly created boards monthly. Below are the categories that have seen tremendous growth in board creations: Gifts Essential Goods Baby Products Home workout Home Improvement The above queries have also seen a spike in searches and saved pins. Pinterest has also shared the absolute percentage growth for boards created for some products, as mentioned below: 95% increase in women’s fashion 83% increase in essential everyday products 70% increase in family Christmas gifts 44% increase in beauty 36% increase in home decor Seeing the sudden uptick in board creations for a few of the categories, Pinterest has come with new features for boards allowing them to get more out of their curated boards. New Features Include: 1. Notes to Self You can add notes to your already saved pins by adding private notes to them. The addition of private pins can be pretty useful when you revisit the pin and forget about why you saved the pin. Source: Pinterest Newsroom 2. New Board ToolBar A New board toolbar has been added, making it easier for users to sort through the collection of pins. A new easy to navigate section is also present... - Published: 2020-12-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-request-indexing-tool-not-fixed/ Google has temporarily suspended the Request Indexing tool from October 14, missing out on the popular Christmas shopping season. The Request Indexing tool, which is relatively popular among webmasters, was commonly used whenever a content piece was updated and one wanted it to be indexed by Google quickly. Everyone was hopeful that the tool would be back before Black Friday and Cyber Monday, but that wasn’t the case. The expectation stemmed from the advice Google posted for e-commerce sites named "Best practices for Black Friday and Cyber Monday pages,". It recommended submitting pages for recrawl once the structured data is updated on the site so that the content gets updated quickly. However, Google later added a note stating that the tool is under maintenance as of publication date, and it’ll be back soon. However, it wasn’t fixed before Black Friday and Cyber Monday and continues to be suspended. Here is how Danny Sullivan responded on Twitter about the subject I believe the tool still provides a lot of functionality but that you're asking about the request indexing part? That's still not yet ready to be reenabled. cc: @JohnMu — Danny Sullivan (@dannysullivan) December 7, 2020 Here is what Gary Illyes had to say about it a scientific study(*) revealed that most people used the request indexing feature for reasons that arguably should be considered a crime against microchips. * - by me during west coast morning coffee pic. twitter. com/d3mn8hSxDR — Gary 鯨理／경리 Illyes (@methode) December 8, 2020 It is... - Published: 2020-12-15 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-crawl-priority-unique-important-value-of-page/ John Mueller of Google has recently shared his views on crawling priority. Crawling priority is something Google prioritises on how to crawl the web, meaning which content or pages will be crawled more often than the other. He said if he would have to simplify crawling priority, he would do it on the basis of additional, unique and important value provided by the content on the pages rather than the size of the website. He shared his thoughts on Twitter when there were a lot of questions asked by some SEO professionals around why large sites are crawled faster. If I had to simplify crawling priority, I wouldn't do it by size, but rather by the additional unique & important value provided by the pages. — John (@JohnMu) December 7, 2020 With this, John has once again reminded us why having valuable content is essential, not only in terms of SEO but also for increasing the crawlability of websites. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels SEO Audit Services SEO for Fitness Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2020-12-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-traveling-in-x-vs-living-in-x/ Google has recently confirmed that they don’t discriminate in search results irrespective of anyone traveling to a city or living in a city, particularly for location-specific searches. Mueller also said that Google does try to understand the location of the searcher in location-related searches. Here is the tweet of John Mueller of Google on this matter Google does try to determine language / locale / geotargeting automatically, sometimes the URL parts help. However, we don't differentiate between "living in X" from "traveling in X". — John (@JohnMu) August 3, 2020 When you search for a “coffee shop near me”, Google will try to show a coffee shop near your location if it can detect where you are. But when you are specifically searching for coffee shops in New York and are currently in London, you should be specific and add a location to your query for the desired result. Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI List of Search Engines SEO Challenges Link Building Services SEO For Contractor Top YT Cooking Channels Google Sandbox SEO Packages WordPress SEO Services What is a Blog Submit URL to Google - Published: 2020-12-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-combines-hreflang-signals-from-html-and-sitemap/ Google’s John Mueller recently shed light on how hreflang signals are handled when the directive is defined in both the HTML and Sitemap of websites. On 27th November 2020, during a live stream of Google Search Central, the topic of conflicting hreflang directive was discussed. The question asked “Let’s say we’ve implemented the correct hreflang using sitemaps, but because of some reason, the web pages also have another set of hreflang in there, even though they’re not the most correct version. I know that we have to try to minimize conflicting hreflang like this, so my question for you is how does Google actually treat conflicting hreflang? Does Google prioritize the sitemaps over the on-page hreflang, or vice versa? ” Before answering the question, Mueller posed to the person what he exactly meant by conflicting signals. The person clarified that if the directive is defined for US English users in Sitemap, which is the correct one. If it is defined as US-French in the source code of the HTML, how will Google handle such a situation? Mueller’s take on Conflicting Hreflang Signals Muller said Google generally combines the signal if the directives are mentioned in both the Sitemap and Source Code of the page. However, there is an exception when signals are not in sync with each other if one country’s version of the hreflang directive is mentioned on the page, but the same directive is assigned for a different page on the Sitemap. “What would happen there is we... - Published: 2020-12-08 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-explains-discovery-and-refresh-data-in-crawl-stats-report/ John Mueller has provided his view on the “Discovery” and “Refresh” metrics of the newly updated Crawl stats report in the Search Console. The crawl stats report was updated several weeks ago to offer more data which was previously not available on the webmaster. During the Google Search main live stream on 27th November 2020, an individual asked about the specific section of data, Crawl Purpose and its metrics. John Mueller was asked to shed lights on the metrics of crawl purpose, i. e. Percentage of Refreshed URLs and the Percentage of Crawled URLs. The question asked to Mueller “What’s the difference between discovery and refresh? In our case, it’s showing 84% refresh. Does that mean 84% of the time Google is crawling known URLs from their database, and only 16% of the time they crawl our site, sitemaps, and links from other URLs from the known URL database? ” Google Search Console help document has been updated in this regard and provides one clear idea of Discovery and Refresh. Discovery: URL has never been crawled by Google before Refresh: The URLs have been crawled before as well Further, Mueller shared his understanding of the topic and answered the question asked above. Mueller’s view on Crawl Purpose Data “I’m not 100% sure what exactly we would put into each of those buckets, but generally we do split things up into refresh crawling where we try to update the information that we have on a site, and discovery crawling where we... - Published: 2020-12-07 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/december-2020-core-update/ Google has confirmed the rollout of the December 2020 broad core update. This broad core update is the third in 2020 after the January 2020 core update and May 2020 core update. Here is the tweet for reference Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the December 2020 Core Update. Our guidance about such updates remains as we’ve covered before. Please see this blog post for more about that:https://t. co/e5ZQUAlt0G — Google SearchLiaison (@searchliaison) December 3, 2020 Roll Out started at 01:00 pm ET on December 03, 2020. After, almost two hours Google stated that the roll out has begun. As is typical with these updates, it will typically take about one to two weeks to roll out fully. The December 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out. — Google SearchLiaison (@searchliaison) December 3, 2020 Is the core update Good or Bad for SEOs and site owners? Many site owners assume that they will get hit by Google algorithm updates. But, that does not mean it is bad for everyone. For sites who are working diligently on producing high quality content and providing better user experience might see positive results in such updates. Final Thoughts For SEOs and site owners, it is too early to see any significant impact from the December 2020 core update. That being... - Published: 2020-12-04 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/customer-retention-strategies/ Listen on your Podcast app Summary In this podcast episode, the focus is on customer retention strategies. The host discusses various effective techniques to retain customers and build long-term relationships. The strategies include providing exceptional customer service, personalizing the customer experience, implementing loyalty programs, and leveraging customer feedback. The importance of understanding customer needs and preferences is emphasized, as well as the significance of proactive communication and continuous improvement. The host also highlights the role of data analysis in identifying customer behavior patterns and tailoring retention strategies accordingly. By implementing these customer retention strategies, businesses can enhance customer satisfaction, loyalty, and ultimately, their bottom line. Key Take Aways 8 Key Takeaways for a Digital Marketer from this Blog:Importance of Customer Retention: The blog emphasizes the significance of customer retention for digital marketers, as it is more cost-effective to retain existing customers than acquiring new ones. Personalization: Tailoring marketing strategies to individual customers' needs and preferences is crucial for enhancing customer retention rates. Customer Segmentation: Segmenting customers based on various factors such as demographics, behavior, and preferences helps in creating targeted marketing campaigns. Effective Communication: Maintaining regular and personalized communication with customers through various channels like email, social media, and chatbots can significantly improve customer retention. Loyalty Programs: Implementing loyalty programs and offering rewards to loyal customers can incentivize them to stay engaged and make repeat purchases. Customer Feedback: Actively seeking and incorporating customer feedback helps in understanding their needs and improving products or services accordingly, leading to higher customer retention.... - Published: 2020-11-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/sitelinks/ Sitelinks are the additional links visible below the main URL of the search results on Google. These are used to provide the users with easy access to different Web pages within your main website. The primary purpose of sitelinks is to help users seamlessly navigate through your website. Here’s an example: Sitelink extensions, similar in intent, are mainly used in Google Adwords. However, sitelink extensions differ from organic sitelinks as users of AdWords completely control the content in these links and whether or not they appear in the ad. Types of Sitelinks Organic Sitelinks Organic sitelinks are majorly used for branded terms and can have up to six sitelinks on various pages within your website. These sitelinks mostly appear on the highest-ranking search results. It is a common phenomenon that a user who might have searched for your website is not looking to land on the homepage of your website directly. They might be looking to land on another Web page within your website, which is relevant to their search text. Google organic sitelinks provide users with a direct link to these web pages that are relevant to their search terms. This also helps users to explore your website and discover content that they weren’t aware existed on it. This increases the number of organic clicks on your website. One-line sitelinks One-line sitelinks are a popular form of sitelinks. These can contain up to four links and can appear on various types of search queries. One-line sitelinks differ from others... - Published: 2020-11-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-testing/ SEO testing is a comprehensive process that involves a deep evaluation of the various ways your business can take to optimize your website for the search engines. This process is basically trying out new ways to discover the most effective methods of enhancing your SEO strategies and garner the best results out of them. Essentially, this process involves various types of SEO tests for websites. These include checking the meta tags in SEO, evaluating the number of clicks and impressions, click-through rates, and much more. This process is beneficial for businesses in ranking their webpages high on SERPs, using various techniques like image optimization. Why Run SEO Tests? SEO testing is very imperative for businesses to find out what SEO strategies are actually working and generating impactful results for them. Google’s algorithms have over 200 ranking factors which determine how well websites rank on the search engine. Multiple algorithms work in a union to generate the overall ranking of any webpage or website. This is why businesses must avail SEO services from an established and proven SEO company like Infidigit. Knowing the latest trends, and ins & outs of the SEO domain helps an SEO company to generate better SEO strategies and results for you. The intrinsic nature of Google’s algorithms for ranking expands to different niches in different ways. For instance, there are different factors for ranking used by travel websites than the ones used by healthcare websites. SEO testing is a process that can help businesses in discovering... - Published: 2020-11-30 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/anchor-text/ Anchor text, or link text, is the visible text part in a link that directs a user to a different page. The purpose of an anchor text is to let the reader know exactly what they can expect once they click on a link. Anchor text also corroborates with the search engines, as it tells the search engine algorithms of the correlation between the URL and the link text. This helps the algorithms in getting a gist of what the content on the URL is about. So, what exactly does an anchor text in SEO look like? The first part of it is the main URL of the website. The second element is where the description comes in. This description is referred to as anchor text in the URL. For instance, the link to this blog is “https://www. infidigit. com/blog/anchor-text/”. So the first part of the URL is the website, but the second part describes exactly what this webpage is about. What is Anchor Text? Anchor text is the hyperlink text on websites that you can click to move from one Web page to the other. As the name suggests, the term anchors two completely different URLs together. Anchor text serves many purposes like landing you to different Web pages and downloading and linking documents on platforms like Google Drive. What does an Anchor Text look like? Anchor text is a clickable text that is blue and underlined. It describes the article linked to it and tries to entice the... - Published: 2020-11-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/long-tail-keywords/ If you are asking “what is a long-tail keyword? ” we would begin with urging you not to be misled by the name. Long-tail keywords have nothing to do with the length of keywords, how specific they are or how likely they are to convert visitors to the website. These keywords are words or phrases with lower search volumes. They are targeted towards niche segments and are very specific to their purpose. What are long-tail keywords? Whenever you are performing a keyword research in your targeted domain on the internet, you can find a sleuth of keywords with their search volumes. In their graphical representation, you would see the most popular keywords at the top and the lesser popular keywords at the tail-end. This graph’s shape would resemble that of a dragon, and the most popular keywords would be at or near the head of the dragon (near the top of the chart). Hence, they are called “head keywords”. These keywords are almost always short in length. For example, if you are looking for tools for SEO, then “SEO tools” would be one of the head keywords. However, head keywords account for a very small percentage of keywords in the searches carried out on the web. Most of the searches performed by the users are more specific, and usually contain keywords from the “tail-end” of the dragon in the graph. These terms are very specific and usually longer than head keywords, hence the name “long-tail keywords”. For example if you... - Published: 2020-11-11 - Modified: 2024-05-15 - URL: https://www.infidigit.com/growth-genius/digital-growth-for-fmcg-brands/ Listen on your Podcast app Summary In this podcast episode, the focus is on digital growth strategies for FMCG brands. The host discusses the importance of leveraging digital channels to reach and engage with consumers in the fast-moving consumer goods industry. The episode highlights the key factors that contribute to the success of FMCG brands in the digital space, such as understanding consumer behavior, optimizing e-commerce platforms, and implementing effective digital marketing campaigns. The guest expert shares insights and practical tips on how FMCG brands can enhance their online presence, drive sales, and build brand loyalty. Overall, this podcast provides valuable information and strategies for FMCG brands looking to thrive in the digital era. Key Take Aways 8 Key Takeaways for a Digital Marketer from this Blog: Importance of Data Analysis: Utilize data analytics to understand consumer behavior, identify trends, and optimize marketing strategies. Mobile Optimization: Prioritize mobile-friendly experiences as a significant portion of FMCG consumers access content through mobile devices. Social Media Engagement: Leverage social media platforms to engage with consumers, build brand loyalty, and drive sales. Influencer Marketing: Collaborate with influencers to reach a wider audience and increase brand visibility. Personalization: Tailor marketing campaigns to individual consumers by utilizing data-driven insights. Content Marketing: Create valuable and relevant content to attract and retain consumers, establishing the brand as an industry thought leader. E-commerce Integration: Embrace e-commerce platforms to provide convenient purchasing options for consumers and increase sales. Continuous Learning: Stay updated with the latest digital marketing trends, tools, and... - Published: 2020-10-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/serp/ Search Engine Result Pages or SERPs are the response provided to users for their searches by a search engine. In simple words, if you search for something on a search engine like Google, the result page is known as SERP. Types of SERP Results There are four major types of results displayed in SERPs, which are as follows: Paid Ads These are ads paid by businesses that pop up on the first page of SERPs. Organic Listings An organic listing is a type of search result that appears on SERPs because it is relevant to the search query of the user. Knowledge Graphs A knowledge graph in Google SERP is a collection of sources or a knowledge base that presents complete results to the users’ search queries in the form of boxes or panels. Rich Features Rich features add a visual layer to a SERP. They provide users with a universal view of their searches. This view includes carousels, featured snippets, and reviews. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions The Importance of SERP for SEO SERPs can be an influential determiner of how much traffic your website can generate organically through search engines. Moreover, they also determine exactly how your website looks to a user on Google’s search pages. Most... - Published: 2020-10-29 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/digital-marketing-strategy/ Digital marketing, simply put, is the use of various digital channels, such as mobile phones, social media, email, Internet-based advertising, text and MMS messages to reach customers. Every marketing effort, whether traditional or digital, has to adhere to certain timelines, budgets and milestones. A digital marketing strategy lays out the roadmap that contains the timelines and tools that will be used at various stages in the digital marketing campaign to achieve specific milestones. Most digital marketing strategies outline a detailed plan to improve brand presence and promote to potential customers. What is Digital Marketing Strategy? An effective digital marketing strategy is a predefined set of activities that helps businesses expand their online presence. Nowadays, it is impractical to set up a branch in every location to serve your consumers. Unless you are a multinational corporation, doing so requires significant funding. The best and most viable alternative is to increase the virtual presence of your company and promote your brand and products online across multiple platforms. This is where digital marketing strategy comes into play. The right marketing approach can help you improve your search engine ranking and product promotion besides helping you acquire quality leads. You can use this approach to increase your sales figures and revenue. Examples of Digital Marketing Strategy The term "digital marketing" encompasses a wide range of activities. You are mistaken if you believe it simply focuses on search engines. Here's a rundown of what digital marketing entails. Creating an impactful social media profile Helping in... - Published: 2020-10-29 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/301-redirects/ When scaling up your business one of the first things you do is update your website and its pages. In this stage, you can decide to merge various content. You may further delete old content with information that is no longer relevant as you have created new content with updated information. But what if the removed or merged content attracted a lot of traffic and is still at the top of the search results? In this case, you will need a code that redirects users to the new web page. This is when the 301 redirect comes into play. There are many status codes that a browser sends to you when you might be searching for something on the Web. Common examples of these status codes are 404 - Not Found, 500 - Server Error, and 403 - Forbidden. 301 Redirects are one of these status codes, which act as a mail forwarder when you have permanently redirected the content of your Web page to another Web page. What are 301 Redirects? 301 redirection is an HTTP status code that informs a browser when a web page has permanently moved to a new location. Crucially, if a user types in the older address, the 301 redirect automatically takes them to the new location. Unlike a 301 redirect, a 302 redirect is for shifting a page’s location temporarily. Make sure you pick the right one as per your needs. Looking for an extensive SEO Audit for your website? Unleash your website's... - Published: 2020-10-29 - Modified: 2026-05-26 - URL: https://www.infidigit.com/blog/seo-mistakes/ Often, businesses tend to implement SEO strategies on their own for their websites. While there are many resources that can teach you how to carry out SEO for your websites, it is also very common to make SEO mistakes due to a limited understanding of the domain. SEO mistakes are very common in the digital world and can be avoided by availing the services of a competent SEO service provider like Infidigit. With SEO methods and processes constantly evolving and search engines bringing in new regulations regularly, it is easy for a business to make SEO mistakes. These not only affect the website negatively but also incur fines for the business. Top SEO Mistakes to Avoid Poor Keyword Research Keyword research is integral to the SEO process. Keywords are meant to help search engines identify and index your website properly. If the keywords are poorly researched, chances are that search engines will not be able to find and index your website. As a result, your website might be pushed to the second page or beyond of the search results. Less User Intent Your website must serve users’ intent. That is, it should not be limited to the individual keywords entered. It should make sense of what the user is trying to search—the user’s intent. If the content on your website is not well-targeted or refined according to the users’ needs, then they will not find it useful at all. This can negatively impact your brand image. This is one of... - Published: 2020-10-27 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/build-local-sell-global/ Listen on your Podcast app Summary In this podcast episode, the focus is on the strategy of building local and selling global. The hosts discuss the importance of establishing a strong local presence before expanding globally. They emphasize the need to understand the local market, culture, and customer preferences in order to effectively sell on a global scale. The episode highlights the benefits of building a loyal customer base locally, which can then be leveraged to expand internationally. The hosts also provide insights and tips on how to successfully navigate the challenges of entering new markets and adapting to different cultures. Overall, this episode offers valuable advice for businesses looking to grow globally by first building a strong foundation locally. Key Take Aways Understand the importance of localizing your marketing efforts: The blog emphasizes the need for digital marketers to tailor their strategies to specific local markets, as this can greatly enhance their chances of success in global markets. Conduct thorough market research: Digital marketers should invest time and effort in understanding the local market dynamics, consumer behavior, and preferences to create effective marketing campaigns. Leverage local influencers: Collaborating with local influencers can help digital marketers gain credibility and reach a wider audience in the target market. Optimize for local search: Implementing local SEO strategies, such as optimizing for local keywords and creating location-specific content, can significantly improve visibility and attract relevant local customers. Adapt to cultural nuances: Digital marketers should be aware of cultural differences and adapt their messaging,... - Published: 2020-10-22 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/meta-tags/ Meta Tags are small snippets of textual information that provide search engines with an overview of the content on a web page. They act as the source code for a web page that helps search engines index the page to display on result pages. Why are Meta Tags so Important in SEO? Meta Tags and SEO are crucial to optimizing your website. They can help a page attain better rankings on search engines. They are placed in a particular section of any HTML page, which is referred to as the . Meta Tags SEO provides search engines with a complete overview of the exact type of content on your website. For instance, if your Meta Tag descriptions of a web page have a particular keyword, then whenever that keyword is searched, search engines will display your web page in search results. There are 6 types of Meta Tags in SEO. Important Meta Tags in SEO Meta Title The first thing a user views on a search engine results page (SERP) is the meta title. As the name suggests, a meta title is the main title of your page. Here are the best practices you can follow for writing a meta title: Write unique meta titles Keep the meta title brief and descriptive; limit the length to 50-60 characters Meta Description Meta descriptions are a follow-up to meta titles. They provide a complete overview of the content on the web page. Here are the best practices for writing meta descriptions: Write... - Published: 2020-10-19 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/digital-marketing-methods/ Digital marketing is the process of marketing the company online to reach its intended audience and achieve its goal. Through the use of the Internet, you can use digital technologies like mobile devices, social media, search engines, and email campaigns to promote your products and services. B2B markets can use digital marketing to increase their brand exposure, create awareness about the brand and generate revenue online . Let's see how to use digital marketing to build a B2B customer base. Optimized Website All business websites want to drive huge amounts of traffic to their website. They want to engage with their customers. According to research studies, nearly 80% of the customers in the B2B segment are likely to engage with websites. The more precise and relevant the information and resources on the website, the more likely customers are to engage with it, thus helping business development. Hence, a good, unique and attractive website is a must. The website should focus on giving as much relevant information and details about your business product and services as possible. Update your website frequently with clear and relevant content. Provide a clear outline of your brand or product. Ensure that your website is adaptable to both mobile and system views. As you know, nowadays, most people use mobile phones to surf the Internet and even make online purchases. Hence, it will only help your business to have a responsive website. Benefit Through Social Media Marketing Social media marketing helps increase brand authenticity by engaging... - Published: 2020-10-14 - Modified: 2024-05-15 - URL: https://www.infidigit.com/growth-genius/creating-digital-growth-via-user-experience/ Listen on your Podcast app Summary In this podcast episode, the focus is on creating digital growth through user experience. The guest speaker emphasizes the importance of understanding user behavior and preferences to enhance the overall experience. By optimizing website design, navigation, and content, businesses can effectively engage and retain users. The guest also highlights the significance of conducting user research and testing to identify pain points and improve the user journey. Additionally, the discussion covers the role of personalization, mobile optimization, and data analysis in enhancing user experience. By prioritizing user experience, businesses can drive growth, increase conversions, and build long-term customer loyalty. Key Take Aways 8 Key Takeaways for a Digital Marketer from this Blog: Importance of User Experience (UX): Prioritize creating a seamless and enjoyable user experience to enhance customer satisfaction and drive growth. Mobile Optimization: With the increasing use of mobile devices, ensure your website is mobile-friendly to cater to a larger audience. Personalization: Tailor your marketing strategies to individual users by leveraging data and analytics to provide personalized experiences. Website Speed: Optimize website loading speed as slow loading times can lead to higher bounce rates and lower conversions. Clear Call-to-Actions (CTAs): Use compelling and concise CTAs to guide users towards desired actions, increasing engagement and conversions. A/B Testing: Continuously test different elements of your website and marketing campaigns to identify what works best for your target audience. Content Strategy: Develop a well-defined content strategy that aligns with your target audience's needs and preferences to drive... - Published: 2020-10-01 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/google-on-link-algorithms-and-its-effects/ Google’s Senior Webmaster Trends Analyst, John Mueller, talked about link algorithms and also explained how long it takes for links to take effect on Google. The question was “I was wondering about when these big announced core updates happen, are there some parts of the linking algorithm updated as well? ” John Mueller replied, defining core algorithms. He further explained how it is built on algorithms and not just one giant core algorithm. This is what Mueller said “So in general, a core algorithm update, the way that we have it defined is somewhat vague. Because it’s not that we have this one piece of machinery that is the core algorithm and when we change one screw there, then that’s a core algorithm update. ” Mueller breaks down what occurs during a core algorithm update into two different things. The first was an important change in most of the algorithms. The second was a meaningful change in “interpretations”. Mueller says “But rather, we have so many different algorithms that work in search. And when we make significant changes across a number of them or significant changes in the way that we interpret them, then that’s something that we would call a core algorithm update. So, from that point of view, it’s not that we would say... the way that we handle links never changes or the way that we handle links always changes when we make a core algorithm update. ” Next, Mueller says that a change in a link... - Published: 2020-09-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-link-building/ The most straightforward answer to the question “what is link building” would be - the process of creating links from one website to the other. With the rise of Google, link building as a tool to direct traffic and convert leads has achieved strong significance and popularity among online businesses. Link building essentially links one website, with the potential to direct traffic, to another page or website. This method has become one of the more crucial techniques in SEO today. Businesses and service owners, aiming to increase traffic to their site, are the primary target audience for link building services. A hyperlink helps users navigate between pages with ease. When trying to find out what is link building, one must understand that the primary role it serves in the crawling of the web. When a user visits a website that has a relevant hyperlink embedded into it, users can be directed to pages in the latter website with one mere click. Why link building important in SEO? The core algorithm of Google that drives searches and traffic is completely based upon links. The visibility of your website, thus, is very dependent on the number of links from relevant and authoritative websites that leads to it. So, if you are looking to optimise your content, the role of link building in it is not something that can be ignored. To understand why link building is important, it is essential to first understand the fundamentals of how a link is created and... - Published: 2020-09-30 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/rich-snippets/ Ever noticed search results with star ratings, images, or extra details beneath the title? Those are called Rich Snippets—enhanced search listings that provide more context right on the results page. So, what are Rich Snippets, and why do they matter? In simple terms, a rich snippet in SEO helps your content stand out, boosts click-through rates, and gives users a quick preview of what to expect. If you've seen a recipe showing cook time or a product with reviews under the link, that’s a Google Rich Snippet at work. Let’s explore how these snippets function and how you can use them to increase visibility in search results. What Are Rich Snippets? Rich snippets, also known as rich results, are enhanced search listings that show extra information like images, ratings, or prices alongside the regular blue link. This additional data is pulled from structured data markup added to a webpage. So, what are rich snippets in practical terms? They're small pieces of content displayed under the URL in Google’s search results, giving users a clearer idea of what to expect before clicking. These snippets go beyond the basic title and description to include valuable elements such as reviews, recipe details, product pricing, and more. Rich Snippet Example: If someone searches for “ice cream recipes,” rich snippets might show the recipe rating, preparation time, and even a preview image—right in the search result. This not only makes the result more eye-catching but also helps users make quicker decisions. Using rich snippets SEO... - Published: 2020-09-30 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/click-through-rate/ Click-Through Rate, or CTR, is one of the essential metrics for internet marketers. Its purpose is to measure and evaluate the number of clicks received by an advertiser on their ads, as per the number of impressions. Having a high click-through rate is an essential resource for any business operating on a Pay Per Click (PPC) model, as it directly influences the quality score of your website, and how much amount you are paying for each click on an ad. So, what exactly is CTR, and how is it relevant to your business? Let’s explore. What Exactly is Click-Through Rate? CTR is a metric that is calculated by determining the ratio of the number of clicks on an ad. It can also be a defined link or a call to action to the number of times users were exposed to these resources (also called impressions). For instance, if 100 people are exposed to an ad, and eight people click on it, the CTR is - (8/100)*100, which equals to 8%. Click through rates are majorly used to determine the success of a pay per click ad hyperlink or call to action or search result. One question that arises here is what is PPC? It is a model of operation in internet marketing, where the advertisers have to pay a fee for each click on their ads or links. Why is CTR important? CTR’s importance comes from its ability to give businesses and advertisers valuable insights into the customer’s searching patterns.... - Published: 2020-09-30 - Modified: 2024-12-30 - URL: https://www.infidigit.com/growth-genius/seo-growth-for-enterprises-via-product-and-engineering/ Listen on your Podcast app Summary In episode #12, digital marketer and SEO head at Flipkart, Avinash Bikumalla will decode various SEO techniques that can help enterprises in creating organic growth. Also, the technical and product SEO specialist shares his growth story about doubling organic traffic for multiple websites in less than 18 months. Additionally, Avinash shall share various tips and tricks on implementing successful SEO strategies for FinTech, E-commerce, Ed-tech, Hyperlocal and Media websites. So, let us join today’s Growth Genius, Avinash Bikumalla and our host - founder and managing director of Infidigit, Kaushal Thakkar, where they talk about creating SEO growth for enterprises via product and engineering. Key Take Aways 8 Key Takeaways for Digital Marketers from the Blog "SEO Growth for Enterprises via Product and Engineering":Importance of Technical SEO: The blog emphasizes the significance of technical SEO in driving organic growth for enterprises. Digital marketers should focus on optimizing website architecture, page speed, and mobile-friendliness. Collaboration with Product and Engineering Teams: Building strong relationships with product and engineering teams is crucial for implementing SEO strategies effectively. Digital marketers should work closely with these teams to ensure SEO considerations are integrated into the product development process. User Experience (UX) and SEO Alignment: Aligning UX and SEO is essential for enhancing website performance. Digital marketers should prioritize user-friendly design, intuitive navigation, and relevant content to improve both user experience and search engine rankings. Data-Driven Decision Making: Leveraging data and analytics is vital for making informed decisions. Digital marketers should... - Published: 2020-09-28 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/what-are-seo-services/ Understanding SEO services At a time when search engine optimization of content is considered a business and branding necessity, the role of SEO services offered by experts becomes key to establishing the significant digital presence. This calls for all companies to understand and ask precisely, what are SEO services? The services provided by SEO agencies to effectively optimise website content are generally termed SEO services. They help brands achieve higher SEO rankings and gain more visibility on search engines. SEO services offered by SEO companies To compete and succeed in today’s ever-shifting market, companies need to optimise their content to remain ahead of digital trends. Many businesses establish partnerships with an SEO marketing company to help their websites gain a higher ranking on search engine results pages. The specialised SEO services offered by such professionals help businesses reach full potential in competitive markets. A few examples of the services provided by the best SEO service companies out there are: Ecommerce SEO Optimising the website and social media content can help boost businesses of Ecommerce stores to a large extent. This can help promote natural traffic while ensuring that a particular website or page comes up organically as one of the first few options on the search results. Ecommerce SEO requires a thorough understanding of the right keywords, optimised site structure for Ecommerce, and on-page SEO. Local SEO This process optimises websites so that they can attract more traffic or business from relevant local searches on search engines. Such a service... - Published: 2020-09-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-crawling-http2/ Google confirms that several sites will start crawling over HTTP/2 as of November 2020. Starting in November, Googlebot will be supporting HTTP/2 crawling on some websites. HTTP/2 is the next big HTTP revision. Google mentioned this upcoming update in a company blog announcement on their Twitter handle. Googlebot is learning a new HTTP dialect! Starting mid November you may see some of the Googlebot crawl to happen over HTTP2 Read more:https://t. co/00LVFMPXB4 — Google Webmasters (@googlewmc) September 17, 2020 HTTP/2 is an HTTP update due to better design. Its built-in architecture allows more functionality to be provided to clients and servers. What most people need to know about HTTP/2 is: it's more stable, effective, and faster than HTTP. Google says this transition is being made to make crawling more effective when it comes to server and resource utilization. With h2, Googlebot is able to open a single TCP connection to the server and easily pass several files in parallel instead of having multiple links. The fewer communications available, the less time the server and Googlebot have to focus on crawling. Crawling Googlebot Over HTTP/2 In the first step, Googlebot will crawl a minimal number of sites over HTTP/2 and eventually expand to more sites, all of which benefit from the supported features. Googlebot determines which sites to crawl over HTTP/2 has asked if the site supports it and whether Googlebot will benefit from crawling over HTTP/2. Sites may be eligible for improvements to the link if: The server of the... - Published: 2020-09-18 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/new-bing-url-inspection-tool/ Bing introduced a new URL inspection tool that offers actionable recommendations on how to boost page rankings. What is unique about the tool is that it is designed to address SEO related issues. Similar to the indexing solutions, Bing will also include feedback about how to enhance SEO related issues. Also, the tool can inspect the URL and provide input on it for indexing, SEO and markup related issues while not indexing it. The URL inspection tool offers comprehensive information on Crawling Issues Indexing Issues SEO Errors Structured Markup The URL inspection tool addresses Index information This card displays the status of the index and the URL information. It includes details on each step, i. e. when and where the URL was discovered, crawled and indexed along with an option to view HTML format and HTTP response details. SEO information This segment includes information on SEO-based errors and warnings on their website. Approximately 15 SEO best practises are in effect giving thorough error analysis and highlighting the related issues in-code HTML and instructions on how to repair them. Markup Details Checks the functionality and execution of selected structured MarkUp languages Live inspect Often webmasters would like to decide whether or not a page on their site can be crawled without asking for an index. This feature is particularly useful in investigating content where their site could have been hacked and, for example, sends different HTML to search engine crawlers than to users. Bing Provides Valuable SEO tools Bing's URL inspection... - Published: 2020-09-17 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/nalli/ Infidigit started working with Nalli from 2020. Below are the achievements which Nalli & Infidigit has achieved over the period of time. Nalli is now ranking on major keywords which are helping them to increase their organic sessions. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Keywords that Nalli is ranking for in 1st position Nalli is Ranking #1 on Chanderi Sarees Keyword Nalli is Ranking #1 Kanchipuram Silk Saree Keyword Nalli is Ranking #1 on Linen Silk Saree Keyword Nalli is Ranking #1 on Gadwal Silk Saree Keyword Popular Searches SEO Services SEO Company in Jaipur Website Redesign Services Website Structure Shopify SEO Services SEO For Ecommerce Local SEO Packages W3C Validation Blogger Outreach Services SEO for Education Top YouTube Searches H1 Tag SEO Services in Mumbai SEO for Insurance Companies List of Search Engines YouTube Watch Hours YouTube SEO Services SEO for OTT Platforms Top YT Cooking Channels Google Multisearch SEO Packages WordPress SEO Services What is a Blog htaccess File - Published: 2020-09-16 - Modified: 2024-05-14 - URL: https://www.infidigit.com/growth-genius/apps-ecosystem-in-india-and-ingredients-for-app-success/ Listen on your Podcast app Summary In the podcast episode on app ecosystem in India, the focus is on the ingredients for app success. The discussion highlights the importance of understanding the Indian market and its unique challenges. It emphasizes the need for localization, user-centric design, and effective marketing strategies to stand out in the crowded app market. The experts also stress the significance of building a strong app ecosystem by collaborating with other apps and platforms. They provide insights into the key factors that contribute to app success, such as user engagement, monetization strategies, and continuous improvement based on user feedback. Overall, this podcast episode offers valuable advice for app developers looking to thrive in the Indian app ecosystem. Key Take Aways 8 Key Takeaways for a Digital Marketer from this Blog: Understanding the Indian App Ecosystem: The blog provides insights into the Indian app ecosystem, helping digital marketers understand the market dynamics and user behavior in India. Growing Smartphone Penetration: With the increasing smartphone penetration in India, digital marketers should focus on mobile-first strategies to reach a wider audience. Localization is Key: To succeed in the Indian app market, digital marketers need to localize their apps by adapting to regional languages, cultural nuances, and preferences. User Experience Matters: Providing a seamless and user-friendly experience is crucial for app success in India. Digital marketers should prioritize optimizing app performance and usability. App Store Optimization (ASO): Implementing effective ASO strategies is essential to improve app visibility and rankings in app... - Published: 2020-09-16 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-says-you-can-recover-from-core-updates/ Last Friday, John Mueller made an announcement in a webmaster hangout video. He said that if your site was negatively affected by a Google core algorithm update, then you don't necessarily wait till the time Google launches out a core update to improve. Barry Schwartz asked John Muller him various issues around that statement, and it seems that data and signals in the core updates are refreshed periodically between Google core updates. Google had published a year ago about broad core updates that happen every few months. Google stated that “content that was impacted by one might not recover, assuming the improvements made until the next broad core update is released. ” SEO experts usually accept that it is unusual to see a full recovery from a Google core update without Google announcing another Google core update. But some may see incremental improvements. However, Google is constantly giving updates to search algorithms and small core updates. Google wrote. These improvements may be due to a smaller, unpublished core update or different algorithm updates that might improve the site's overall ranking. You don't have to pause for the next Google core update to see a full restoration, Mueller said on Friday’s video. Mueller said, “it’s not something that requires a site to kind of wait for the next update to have a chance to be seen differently. They can continue working on things and things can improve over time. ” Mueller said that it is “possible that our next core update... - Published: 2020-09-09 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/structured-data-home-activities-now-supported-by-google-search/ Google also provided new documentation to the search platform for organised data meant for home activities. Home activities structured data is specifically meant to be used for things that you can do at home, such as viewing videos and online events. It appears as unique rich results in Google Search results. Rich results will give you more information about the video or online class you are providing, including more specifics such as a description of the activity, how to register or watch. Here's what Google Search looks like as a rich result Image source: Search Engine Land Google said that home activity-rich results are "currently only available in English in the U. S. " and are currently only operating for smartphone searches. Currently, this only exists for fitness-related searches such as "online workout" or "yoga at home. " Types of material. Here are some examples of the content forms of home activity that Google supports Upcoming video Livestream Already recorded video An online event Rich Google Search results will give you greater exposure and visibility. But even if you can't switch from position three to position one in Google Search, for example, with a richer result, the user can look at your richer result in position three If you have videos or events in this section, then it's definitely worth testing out structured data home activities. Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure CRO Services SEO For Ecommerce SEO Packages Canonical Tags Content Marketing Services... - Published: 2020-09-08 - Modified: 2024-05-14 - URL: https://www.infidigit.com/growth-genius/building-brands-via-communities/ Listen on your Podcast app Summary Building brands through communities is a crucial aspect of marketing. By creating a strong community around a brand, companies can establish a loyal customer base and drive growth. This podcast episode explores the strategies and tactics involved in building brands via communities. It emphasizes the importance of understanding the target audience and their needs, as well as fostering engagement and interaction within the community. Building a brand through communities requires consistent effort, authenticity, and a genuine desire to connect with customers. By leveraging the power of communities, businesses can create a strong brand identity and establish long-term relationships with their customers. Keywords: building brands, communities, marketing, loyal customer base, growth, strategies, tactics, target audience, engagement, interaction, brand identity, relationships. Key Take Aways 8 Key Takeaways for Digital Marketers from "Building Brands via Communities" Blog: Importance of Community Building: Building a strong community around your brand is crucial for long-term success in digital marketing. Understanding Your Target Audience: Digital marketers should invest time in understanding their target audience's needs, preferences, and pain points to create relevant content and engage effectively. Leveraging User-Generated Content: Encouraging users to create and share content related to your brand helps in building trust, increasing brand visibility, and driving organic growth. Building Relationships: Digital marketers should focus on building genuine relationships with their audience by actively engaging with them, responding to their queries, and providing value-added content. Influencer Marketing: Collaborating with influencers who align with your brand values and have a... - Published: 2020-09-07 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/many-sites-dont-have-to-think-about-crawl-budget/ Google says the 'substantial' group of site owners will take care of the crawling budget, but the 'massive majority' doesn't need to. In the latest episode of the ‘Search Off the Record’ show, Google's Search Relations department says most sites don't have to think about the crawl budget. Google's Gary Illyes addressed the subject at length, saying the team has pushed back on their previous messaging and noting that a 'substantial group' needs to be worried about it. On a majority of sites, however, the crawl budget should not be a problem, Illyes explains “Historically, we've been pushing back the crawling budget, usually telling people you don't have to worry about it. And I am standing my ground and I'm still saying most people don't have to worry about it. We do assume there is a large part of the environment that has to take care of it... . but I also maintain – I'm trying to explain that here – that it doesn't matter to the vast majority of the population”. Then who should take care of the budget crawl and who shouldn't? When to Care About Crawl Budget or Not To SEOs usually want to hear a difficult number when it comes to budget crawls – like the site needs to have X-number of pages before budget crawls become a concern. “Well, this isn't quite like that. It's like you can do stupid stuff on your website and then Googlebot starts to crawl like crazy. Or you can... - Published: 2020-09-07 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/facebook-ads-vs-google-ads/ The advent of smartphones and personal computers has fundamentally altered our way of searching for information about products and trends online. Most of our daily choices are often influenced by the information present on Google searches, or Facebook news feeds. According to a 2017 survey, an average person usually spends nearly five years and four months of their life browsing social media platforms like Facebook or Instagram. Such increased online traffic creates dynamic opportunities for companies to advertise their products. The question of Facebook ads vs Google ads is vital for companies wanting to increase their revenue, and this article seeks to answer that. Google Ads This is Google’s online advertising program that allows advertisers to bid on specific keywords where their clickable ads shall appear on Google’s SERPs. It is the world’s largest cost-per-click (CPC) advertising platform and ensures higher conversion rates for companies. An advertiser is expected to pay for every click on an ad. The usual cost per click is about 2 dollars on the search network. It is a little over half a dollar on the display network. Facebook Ads It is a pioneer in the field of “paid social” or advertising on social media. Facebook has the highest number of monthly users, and Facebook ads provide a lucrative opportunity for businesses to reach diverse audiences. It helps advertisers target users with self-serve tools and offers reports that track each ad’s performance. Now that you are aware of both platforms, let us take a detailed look... - Published: 2020-09-04 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/does-technical-seo-implementations-work/ Technical Search Engine Optimisation (SEO) is one of the most searched terms in the search marketing glossary. The popularity of this term has grown tremendously over the last decade. But why? As Google became more efficient with its ranking algorithms and multiple signals for ranking, the SEO experts had to make sure that they did not miss this facet of optimisation for their websites. In this article, we will be busting myths related to technical SEO with factual information and precise analysis. All points presented in this article will be backed with data, and no other major optimization was done to affect the sample data. First, let’s answer a few questions related to technical SEO before jumping into results: What is technical SEO? Technical SEO refers to structural and architectural changes in the website to make it more crawler and search engine friendly. In simple terms, when you add a top navigation to the website, it’s an example of technical SEO implementation because you are internally linking your most important pages on each and every page of the website. Other examples of this could be Hreflang, Pagespeed, Breadcrumbs and so on. What is included in technical SEO? There are various factors and criteria to check the SEO compliance of the website, and that's only possible by doing a thorough technical audit. This audit should include checking the implementation of robots. txt, sitemap, footer, redirections and more. It should also include an evaluation of on-page factors like content, meta tags, headers... - Published: 2020-09-02 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/how-zycus-increased-roi-via-linkedin/ Listen on your Podcast app Summary In episode #9, the digital marketing head at Zycus, Ashish Agrawal, shares his insights on how Zycus created a benchmark by delivering 7. 4x ROI through precision targeting on LinkedIn. He also talks about working at the intersection of marketing, technology, data & design and his experience in leading the digital marketing function at Zycus. Ashish also discusses his journey in becoming a successful digital marketing consultant and business leader and how he brought growth to India, UK, US, Australia, and Canada based Fortune 500 brands and emerging startups. He has also received the "Top 100 Digital Marketing Leaders" award from World Marketing Congress & CMO Asia, three years in a row. So, let us join our today’s Growth Genius Ashish Agrawal as he discusses how to grow a business through LinkedIn with our host-founder and managing director of Infidigit, Kaushal Thakkar. Key Take Aways 8 Key Takeaways for Digital Marketers from this Blog:Utilize LinkedIn for B2B Marketing: The blog highlights how Zycus, a procurement software company, successfully increased its ROI by leveraging LinkedIn's advertising platform. Digital marketers should consider using LinkedIn for B2B marketing campaigns. Target Specific Audiences: Zycus focused on targeting specific job titles and industries relevant to their product. Digital marketers should identify their target audience and tailor their campaigns accordingly. Use Sponsored Content: Zycus utilized sponsored content on LinkedIn to reach a wider audience. Digital marketers should consider incorporating sponsored content into their marketing strategies to increase visibility. Leverage Dynamic... - Published: 2020-08-28 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-helps-retailers-customize-product-details/ Now retailers can control how their items appear in Google Search Results using robot meta tags and an HTML attribute. Such new methods of marking up product pages allow retailers to tailor-search snippets to their preferences. Retailers may also use the schema. org markup or the Google Merchant Center to decide how they want the search results to display their product. Google can, however, choose to view others on page-content that it finds by daily crawling. With this reason, certain retailers may want more influence over how their product information appears. Display No Snippet For Products Retailers will now use the “nosnippet” robots on product pages. It avoids any snippet appearing in search results for the website. With the tag all text, photographs and rich excerpts are removed for the page on Google. This effectively deletes the page from every free listing. Specify maximum length of the snippet In the case of a "max-snippet:" robots, retailers are able to assign a maximum snippet length, in characters. The page will be removed from any free listing experience if the standardised data are greater than the permissible length of the snippet. Set Maximum Size of Image Retailers can customise the product image with the meta tag robots "max-image-preview:" that appears in their snippets. This meta tag allows retailers to define a maximum preview size for images displayed on the website, using either "none," "standard," or "large”. Prevent Specific Content Out of Snippet Using the HTML attribute "data-nosnippet" retailers which specify a section... - Published: 2020-08-28 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-white-hat-seo/ In every domain, good and bad exist. In the world of search engine optimization (SEO), you can consider White Hat SEO as the acceptable good and Black Hat SEO as the avoidable bad. Both White Hat and Black Hat SEO have the same motive—to increase the ranking of a website on search engines. The difference, however, lies in the integrity of the methods used and the guidelines followed. What is White Hat SEO? White Hat SEO is a marketing and SEO practice in which the strategies used are in line with the rules, regulations and terms of use of the search engine in question. The tools and techniques used to improve a website’s ranking follow the algorithm of the search engine and are free from hidden tricks or loopholes. Popular search engines like Google consider White Hat SEO strategies as ethical and blacklist or penalize websites that use Black Hat SEO techniques. White Hat vs Black Hat SEO While White Hat SEO techniques comply with search engine guidelines, Black Hat SEO techniques try to find loopholes to trick them. The strategies that Black Hat SEO uses are mere shortcuts that only aim to rank the website higher on search engines. They neither provide any real value to the user nor do they boost the business. In White Hat SEO, the core focus is on enhancing user experience by improving navigation speed, page load time, and the overall user-friendliness of the website. Black Hat SEO, on the other hand, emphasises pleasing... - Published: 2020-08-28 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-tests-new-reporting-issues-in-search-console/ Google is introducing a new reporting tool inside the Google Search Console for website owners. The reporting tool is for those whose sites have been flagged with a security issue. Suppose your site contained malware or was hacked. You can use the new reporting tool to prompt Google to re-examine the site as soon as the problem is solved. Currently, the tool is only available to those who use English-language help pages. Other languages will be supported in the future. Here's what Google said on Twitter "Google provides many support mechanisms, but we recognize there can be situations where site owners may wish to report urgent bugs or other issues in a timely manner. To help, we’re piloting a new reporting system beginning with security issues. " Google provides many support mechanisms, but we recognize there can be situations where site owners may wish to report urgent bugs or other issues in a timely manner. To help, we’re piloting a new reporting system beginning with security issues. — Google Webmasters (@googlewmc) August 26, 2020 Where can I access the new reporting system? The new reporting system will be available within Google Search Console tool. Google indicated that the report will only be visible to site owners whose websites have been flagged with security issues. Google already provides help pages and public resources to help website owners fix bugs and recover from them. But if the issue cannot be resolved using the existing support mechanisms, site owners can now opt for... - Published: 2020-08-26 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/small-businesses-seo-strategies/ Small businesses are the backbone of any economy. Yet, they often find themselves struggling to find financial resources and a platform to promote their businesses. In the pre-digital era, big businesses with deep pockets earned huge profits as they were able to attract customers with their marketing and advertising efforts. With the advent of digital marketing, the game has totally changed with Digitization has provided a level playing field for every kind of business. Google and Facebook have taken the lead in this sector with both providing tools and platforms that enable small businesses to promote their offering in the lowest cost possible. Businesses can use some free offerings by Google, such as Google My Business, to create a business listing and a simple website to build a digital presence. Building a digital presence helps a business engage with customers and build trust Businesses can also take the help of firms who provide local search engine optimization (SEO) services to help them in reaching their customers. Why SEO? SEO is a cost-effective digital marketing technique that small businesses can use to grow their business organically. Since most small and medium businesses (SMB) don’t have much capital to spend on marketing, they can use free tools provided by Google such as Google My Business, Google Maps and Google Search console. Of all the marketing channels available SEO can provide the highest return on investment (ROI). Even if a business does not have a website, it can still rank in local search... - Published: 2020-08-25 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/moving-offline-to-online-marketing-setup-and-generating-roi/ Listen on your Podcast app Summary In this podcast episode, the focus is on the transition from offline to online marketing and how to set up a successful online marketing strategy that generates a return on investment (ROI). The discussion covers various aspects of online marketing, including the importance of understanding the target audience, selecting the right channels, and creating engaging content. The guest speakers share their insights and experiences in moving from traditional marketing methods to the digital landscape. They emphasize the need for businesses to adapt to changing consumer behavior and leverage online platforms to reach a wider audience. Overall, this podcast provides valuable tips and strategies for businesses looking to make a successful shift to online marketing. Key Take Aways 8 Key Takeaways for a Digital Marketer:Importance of Online Presence: The blog emphasizes the significance of moving from offline to online marketing to reach a wider audience and increase brand visibility. Understanding the Target Audience: Digital marketers should conduct thorough research to identify their target audience's preferences, behaviors, and online platforms they frequent. Building a Strong Online Marketing Strategy: Developing a comprehensive online marketing strategy is crucial for success. It should include elements like SEO, content marketing, social media, and paid advertising. Optimizing Website for Search Engines: Implementing effective SEO techniques is essential to improve website visibility and organic traffic. Utilizing Social Media Platforms: Digital marketers should leverage social media platforms to engage with their target audience, build brand loyalty, and drive traffic to their website. Creating... - Published: 2020-08-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/how-google-enhances-search-results/ Google offers a beginner-friendly description of how a new video released on the company's YouTube channel would boost the search results. A Recap: How Google Search does better Google can not make improvements to the individual search results pages, contrary to what some people may believe. Instead, it implements systems that boost the overall search performance. “No system is optimal, and sometimes our marking is incorrect, and information from the most reliable sources is irrelevant. You may think we should only correct the results for that particular search. Still, with billions of searches every day, there is no way anyone can manually determine which pieces of content should be listed over others. Here's what we are doing instead: We do so by bringing about changes to our systems so we believe may support not only those queries that produce inaccurate or irrelevant results but a wide range of similar searches”. At Least thousands of improvements a year The video goes on to show Google made more than 3000 changes to search results in 2019 alone. That's an average of almost 10 improvements a day. “These improvements help us rate our blue web link results, and our search features like autocomplete, knowledge panels, and featured snippets”. Not all of them are algorithm updates. Improvements can be like editing some information inside search apps. Although Google can not make changes to individual SERPs, it can make changes to some search features. Google can change these search features manually based on the feedback... - Published: 2020-08-19 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-search-bug-created-plunder-on-search-results/ On Monday afternoon, the SEO society started noticing massive ranking fluctuations in the Google search results. Earlier, it looked like the Google algorithm's old updates. However, as time went on, it just began to look like a glitch. Google spokesperson reported last night “I confirmed with the team that this is a bug that we are fixing but still in the process of fully diagnosing, so we don’t have specific details to share right now. “ John Mueller of Google also posted regarding the glitch I don't have all the details yet, but it seems like this was a glitch on our side and has been fixed in the meantime. If someone could fix the other 2020-issues, that would be great. — John (@JohnMu) August 11, 2020 The SEO team began to see differences in the Google search results at 1:30 pm ET on August 10. Then by 5:00 p. m. ET on August 10, it appeared to have begun to spread out overall. At 11:55 p. m. Google proved it was a bug. Nearly by 12:40 a. m. ET on August 11, Google announced it had been solved. Therefore the problem appeared to have lasted several hours in total, placing the SEO society in a panic mode. If you witness huge organic search traffic variations in the analytics from yesterday afternoon, then neglect it. Create an annotation in the GA remarking that organic search recording should be neglected for that particular time. Everything should be normal this morning. Although... - Published: 2020-08-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-core-web-vitals/ There's been a lot of talk about Google Core Web Vitals metrics. The value of these metrics is now more critical than ever. Google has now revealed that it will be considered as a ranking signal, which will be integrated into its newest algorithm. This means that the Core Web Vital metrics for your website will play a significant role in its rankings. So buckle up, we are going to cover everything you need to know about Google's Core Web Vital metrics. What are Core Web Vitals? Core Web Vitals help Google understand how well a website is optimised for user experience. Note that these metrics are continuous evolving. For the year 2020, the chosen set of metrics are Largest Contentful Paint (LCP), First Input Delay (FID) and Cumulative Layout Shift (CLS). These metrics measure three of the most important aspects of user experience How fast a page loads How quickly the user can interact with the page How fast the website attains visual stability Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Tools to measure Core Web Vitals Here are some tools that can help measure Core Web Vitals Google Search Console (You... - Published: 2020-08-19 - Modified: 2024-05-14 - URL: https://www.infidigit.com/growth-genius/apps-growth-and-its-future-in-india/ Listen on your Podcast app Summary In India, the growth of apps has been remarkable, with the country becoming the second-largest market for app downloads. The podcast discusses the future of apps growth in India, highlighting the factors contributing to its success. The increasing smartphone penetration, affordable data plans, and the rise of digital payments have fueled the app revolution. The podcast also explores the challenges faced by app developers, such as competition, user retention, and monetization strategies. Additionally, it emphasizes the importance of app localization and personalization to cater to the diverse Indian market. With the rapid technological advancements and evolving consumer behavior, the future of apps growth in India looks promising, presenting immense opportunities for businesses. (Keywords: apps growth) Key Take Aways 8 Key Takeaways for a Digital Marketer from the Blog: Mobile Apps are Dominating: The blog highlights the increasing popularity of mobile apps in India, emphasizing the need for digital marketers to prioritize app-based strategies. App Store Optimization (ASO) is Crucial: ASO plays a vital role in app visibility and user acquisition. Digital marketers should focus on optimizing app titles, descriptions, keywords, and ratings to improve app rankings. User Retention is Key: The blog emphasizes the importance of user retention for app growth. Digital marketers should implement strategies like push notifications, personalized experiences, and loyalty programs to retain users. App Analytics is Essential: Utilizing app analytics tools is crucial for digital marketers to gain insights into user behavior, identify trends, and make data-driven decisions for app... - Published: 2020-08-13 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/404-and-soft-404-errors/ Every Web page on the Internet has an HyperText Transfer Protocol (HTTP) response code that is served when a browser or search-engine crawler sends a request to fetch the page. Based on the response code served, we can understand the status of the page. There is a long list of HTTP status codes and each status code defines different conditions. In this blog post, we will be explaining the difference between 404 and soft 404 errors. Read on to find out! What is a 404 Error? A 404 error or status code simply denotes that the requested Web page could not be found or that the page is no longer available. Generally, 404 errors occur because of An error in the URL Errors in the URL could occur due to the user entering an incorrect URL or because a page has been linked to an incorrect URL. Incorrect URLs serve a 404 status code because they lead the user to a page that doesn’t exist at all. Page removal A page that used to exist but was taken down intentionally or unintentionally from the server will serve a 404 status code. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on... - Published: 2020-08-13 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-tips/ Are you looking for a quick and actionable Search Engine Optimisation (SEO) moves? Well, here are 45 agile SEO tips and tricks that an SEO company should follow. What is SEO and how are these tips going to help improve SEO for your website? SEO is a practice of optimising the site so that it is more visible in the search engine results pages (SERP). A lot of SEO advice is available and much of it assures fast results, but some strategies do not deliver, and some SEO tactics just don’t work anymore. If you are using outdated SEO strategies, then it’s time to replace them with actionable and proven SEO tactics. Let's dive into the 45 actionable SEO tips Basic SEO Tips Use videos and optimise them Videos are more beneficial now than ever. But how does video help? Adding videos can help to increase your SERP ranking in the following ways: Increasing Click-Through-Rate (CTR) - adding videos to your website can result in considerable increase in organic traffic from SERPs. Reducing bounce rate - People spend more time on a page with videos than on a page without videos. Build your expertise, authority, and trust If you are just starting out, it’s going to be difficult to compete against a website that has been around for 10 years or more. In such a case, there is only one starting point and that is great content. Create content that: is compelling and engaging, showcases your expertise, is user friendly... - Published: 2020-08-13 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-wordpress-seo/ Without any doubt, WordPress is one of the easiest and widely used Content Management Systems (CMS) out there. It is open source and helps webmasters to structure, manage and publish content on their websites even with zero programming knowledge. Yes, you read it right, you don’t have to be a programmer to implement it as it's very simple. If you check the WordPress website, it says that it is search engine optimization (SEO) friendly. However, merely installing WordPress on your website won’t make it rank on the first page of search results. WordPress just helps you implement basic SEO techniques and strategies flawlessly. As a firm offering digital marketing services, we had to choose the best for our own website. And as a matter of fact, we chose WordPress too. WordPress SEO WordPress SEO isn’t different from regular SEO. Hence, in this guide, we teach you how to perform traditional SEO practices on a WordPress website. 1) Use an SEO-Friendly Theme One of the essential things while setting up your WordPress website is choosing the right theme for it. Do not select a theme merely from an user experience (UX) point of view. You should consider these things as well. Responsive design The theme should be compatible with all types of devices, which means, the elements of your website that are visible on desktop devices should be present on other devices as well. Mobile friendly Always test the demo theme in Google’s Mobile-Friendly Testing Tool. It is better to opt... - Published: 2020-08-12 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/google-analytics-implementation-and-attribution-challenges/ Listen on your Podcast app Summary In this podcast episode, the challenges of Google Analytics implementation and attribution are discussed. The hosts delve into the complexities faced by marketers when implementing Google Analytics and how it can impact data accuracy. They highlight the importance of setting up goals and events properly to ensure accurate tracking and attribution. The discussion also covers the challenges of cross-device tracking and the limitations of Google Analytics in attributing conversions accurately. The hosts provide insights and tips on overcoming these challenges, such as using UTM parameters and implementing cross-domain tracking. Overall, this podcast episode offers valuable information for marketers dealing with Google Analytics implementation and attribution. Key Take Aways 8 Key Takeaways for Digital Marketers from the Blog "Google Analytics Implementation and Attribution Challenges":Importance of Accurate Implementation: Proper implementation of Google Analytics is crucial for accurate data collection and analysis. Understanding Attribution Models: Digital marketers should be aware of different attribution models to determine the most effective marketing channels and campaigns. Challenges in Attribution: Attribution challenges arise due to multiple touchpoints, cross-device tracking, and offline conversions, making it essential to use advanced attribution models. Data Quality and Integrity: Maintaining data quality and integrity is vital to ensure accurate insights and decision-making. Customization and Configuration: Digital marketers should customize and configure Google Analytics to align with their specific business goals and objectives. Regular Auditing and Monitoring: Regular auditing and monitoring of Google Analytics implementation help identify and rectify any issues or discrepancies. Collaboration with IT and... - Published: 2020-08-12 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/breadcrumbs/ https://www. infidigit. com/tools/breadcrumb-schema-generator/Breadcrumbs are secondary elements of website navigation. A breadcrumb is a text path, located at the top of a page, which reflects the site structure of the website. It tells users where they currently are on the site and helps search engines to understand the structure of a website. You can find breadcrumbs on websites that have content which is organized more hierarchically. Here is an example of a Breadcrumb Trail Menu In this image, you can see that the breadcrumb’s trail starts from the home page, and then it displays the category page and existing page (that is, the page where the user currently is) at the end. In this post, we have listed the different types of breadcrumbs, their benefits and some best practices which need to be considered while implementing breadcrumbs on a website. When to use breadcrumb navigation? You can apply breadcrumb navigation to large sites and sites in which information is arranged category wise, such as e-commerce websites. Avoid using breadcrumbs in single-level sites that do not contain a logical hierarchy or groups. But how can you find out whether a website could benefit from breadcrumb navigation? An effective method is to create a sitemap or diagram that represents the site’s structure, and then assess whether the breadcrumbs would improve the visitors’ experience while navigating within and in-between categories. 3 Types of Breadcrumbs Location-based breadcrumbs Location-based breadcrumbs are also known as hierarchy-based breadcrumbs. They show users the path to easily navigate to the... - Published: 2020-08-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/common-robots-txt-mistakes/ Robots. txt is one of the most crucial elements of SEO. It is the first thing a crawler checks when it visits your website. It is used to direct a crawler about which parts of the website it is allowed and disallowed to crawl. A small mistake in any directive in this file can lead to poor crawlability, which directly affects website rankings. In this blog post, we will cover some of the most common mistakes that people make while creating a robots. txt file that you should avoid. Common Robots. txt Mistakes Not placing the file in the root directory One of the common mistakes that people make is forgetting to place the file in the correct location. A robots. txt file should always be placed in the root directory of your website. Placing it within other sub-directories makes the file undiscoverable for the crawler when it visits your website. Incorrect way - https://www. example. com/assets/robots. txt Correct way - https://www. example. com/robots. txt Improper use of wildcards Wildcards are special characters used in the directives defined for crawlers in a robots. txt file. There are two wildcards that can be used in a robots file: * and $. The character * is used to represent “all” or “0 or more instances of any valid character”. And the character $ is used to represent the end of a URL. Understand how wildcards work in the below example and use them wisely. Example of correct implementation User-Agent: * (Here *... - Published: 2020-08-11 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/guide-to-google-analytics-audience-report/ Nowadays, majority of people prefer digital marketing as compared to the last few years. Digital marketing is the web channel that helps us create awareness of our brand, products, and services. In recent times, the approach has led to high competition in various fields. This scenario validates the need to track customer behaviour towards the product and continue a brand’s hold over the niche. Are you wondering how this is possible? Well, Google analytics helps you with all the detailed reports about the visitors on a particular website. Let us have a look at the Google Analytics - Audience Report. Read our article on What is Google Analytics? Audience Report Audience reports in Google Analytics help in understanding user perceptions. Audience reports contain sections like Active users, Lifetime value, Cohort Analysis, Audiences, User Explorer, Demographics, Interests, Geo, Behavior, Technology, Mobile, Cross-Device, Custom, Benchmarking and Users Flow. All these fragments give you a complete overview of the websites and allow you to initiate comparative analysis on the projects. Overview The overview in the audience reports provides the essential data that can be viewed in a single glance. The overview report shows various metrics such as the users, new users, page views, sessions, average sessions, bounce rate, and many more. The date range here is set to week by default, but one can change it to month wise view in the calendar drop-down menu (as per your analysis requirements). The overview data can be checked on an hour-by-hour, day-by-day, week-by-week, and month-by-month... - Published: 2020-08-11 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-beware-of-relying-on-3rd-parties-to-render-website-content/ In the latest episode of Google’s Search Off the Record podcast, the Search Relations crew explains the hurdles of relying on third parties for content. This topic was highlighted on 3rd August in an episode of Google’s Search Off The Record podcast, featuring John Mueller and Gary Illyes from the Search Relations team. Google’s Martin Splitt advises site owners concerning the difficulties that come with using JavaScript content rendered by third-parties, such as blog comment segments. Problems with Third-Party Content Splitt spoke about an issue that occurred last month where Google wasn’t indexing blog comments from Disqus. Disqus is an example of third-party content that is installed using JavaScript and rendered on the client’s side. However, the content refers to the site it appears on, is “third-party”, which implies it is hosted on the Disqus server. Several things can go obverse when a site owner relies on their own server to render content. Though it relates to the issue with Disqus, it appeared to be a bug on Google’s side which created the error. Splitt states the indexing problem indicated a more prominent discussion. Regarding how to manage crucial JavaScript content rendered by third parties. Splitt discusses the multiple situations that can go wrong when dependent on content from different server “We found out what the glitch was, fixed it, and basically within the day we had it back working. But I think this kind of started a larger discussion as to how you should do things when it comes... - Published: 2020-08-11 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-upgrades-infrastructure-of-search-console-api/ Google has revealed that it is working on updates to the Google Search Console API. Google said "The API is backwards compatible and there are currently no changes in scope or functionality, "there are some changes that you should be aware of. " Changes - Google said there might have been "few slight changes already observed, but in general, our aim was to make the migration as invisible as possible. " So here are the three changes to remember 1) Cloud Platform dashboard Google said there are a few updates to the Google Cloud Platform dashboard where you can see a reduction in the old API utilization report and an improvement in the new one. Here's a screenshot of how that would look. Source: Webmaster Blog (2) API key restriction changes If you've previously set API key restrictions, you might need to change them with this update, Google said. You only need to make these changes if you have already set the API key restriction. To verify that you have an API restriction active on your API key, follow the steps given below in the credentials tab and make sure that the Search Console API is not restricted. If you have added an API restriction to your API keys, you will need to take action by August 31st. Steps If your API restrictions are set to "Don't restrict key" you are all set. If your API restrictions are set to "Restrict key" you need to check the Search Console API... - Published: 2020-08-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/server-side-rendering-vs-client-side-rendering/ Gone are the days when websites were only static pages displaying content. In today's world, websites are much more robust and dynamic than ever before. In fact, with the introduction of Progressive Web App (PWA), the websites now look and feel like a mobile application. Also, with the growing importance of technical Search Engine Optimization (SEO), the need to create quick, responsive web pages is the need of the hour. This makes it very important to decide which web rendering technique to choose when creating your website. We have been introduced to various rendering techniques in the past, and each has had its pros and cons. In this article, we'll talk about the two most streamlined rendering techniques: Server-side Rendering (SSR) and Client-side Rendering (CSR). Server-Side Rendering (SSR) What is SSR? Server-Side Rendering (SSR) is a technique used in web development where the server generates the HTML for a web page and sends it to the client-side to display on the browser. The HTML is pre-rendered on the server-side, making it faster to load, better for SEO, and more efficient for slow internet connections. This process also helps to improve the overall user experience and reduces the time needed for the page to load. With SSR, the server sends the fully rendered HTML to the client, which then displays the page in the browser without waiting for JavaScript to execute. How does SSR work? For a better understanding, let us dive deeper into how SSR works: The user requests for... - Published: 2020-08-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/robots-txt-and-meta-robots-tag/ While most SEO experts know that robots. txt and Meta Robots tag are used to control the access of search engine bots to a website, most of them also do not know to use them efficiently. Both work differently, and it's crucial to find the balance between which one to use and when. To solve this problem, in this guide, we lay out the best practices for setting up robots. txt file and Meta Robots tags. Robots. txt Robots. txt is a file that instructs search engine robots on which areas of the website it is allowed and disallowed to crawl. It is a part of the Robots Exclusion Protocol (REP), which is a group of standards that regulate how robots can crawl and index content on the Web. It may sound quite complex and technical, but it’s very easy to set up a robots. txt file. Let’s get started! A simple robots. txt file will look something like this - User-agent: * Allow: / Disallow: /thank-you Sitemap: https://www. example. com/sitemap. xml Allow and Disallow are the most important commands used in a robots. txt file to guide robots. Let us understand what they mean. Syntax User-agent - Specifies the user agent name for which the directives are meant. * indicates that the directives are meant for all crawlers Other values for this field can be Googlebot, yandexbot, bingbot, and so on. Allow – this command indicates to Googlebot that it can crawl the mentioned Uniform Resource Locators (URLs) Disallow... - Published: 2020-08-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/http-to-https-migration/ Cyber-attacks and the hacking of websites are increasing day by day, leading to an increase in online security. Google undoubtedly loves secured sites. Back in July 2018, Google had announced that Chrome and Firefox would be marking all ‘HTTP’ websites as ‘Not Secure. ’ Before this, in 2014, Google had endorsed ‘HTTPS - as a ranking factor. ’ Let us understand through this guide the HTTP to HTTPS Migration. What is HTTP & HTTPS? HTTP abbreviated for HyperText Transfer Protocol, is used over the Internet for communication on device networks. HTTP works at the application layer. The data transferred via HTTP is not secure. HTTPS stands for Hypertext Transfer Protocol Secure. HTTPS carries the encryption facilities before transferring data over the Internet. This protocol uses SSL certificates. HTTPS works in the Transport Layer(a layer responsible for delivering messages between network hosts) of OSI Model. We are often posed with the dilemma of whether or not an HTTP to HTTPS migration is appropriate. HTTPS equips us with better security settings, uncompromised referral data, and a better SEO ranking than HTTP. However, before picking one over the other, let us understand what is HTTP and HTTPS, and what they offer. What does HTTPS provide? Confidentiality HTTPS acts like a protective wall between attackers and your server and browser. It provides a secure layer of confidentiality when data transfer happens between the browser and the server of the user. This secure layer ensures that no one breaches the confidentiality of the communication. Integrity... - Published: 2020-08-07 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-developing-new-interface-for-local-qa-box/ Google seems to be checking the local Question and Answer box beyond the relevant information panel of the company. Here's the latest look Valentin Pletzer found on Twitter and wrote about. This design displays the Question box other than the local knowledge panel. Usually, in their local panel, you can ask business questions, but in this case, the question contains "walmart," and then maybe you get some funnelled questions? Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions "Local Q&A" for the query in Chicago #google #serps #mobile cc @rustybrick pic. twitter. com/LUmomVAWmC — Valentin Pletzer (@VorticonCmdr) July 28, 2020 The original design used to look like this: Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels SEO Audit Services SEO for Fitness Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2020-08-07 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-analytics-for-seo/ In this article, we will go over the actions required to observe organic traffic in Google Analytics. Merely studying organic traffic can be valuable when trying to discover whether any changes have hit your site in Google’s algorithm. Before building the technical front to scale your SEO performance, it’s necessary to ensure that you measure what matters the most. Just looking at pageviews doesn’t determine the quality of those views. Rather, go beyond the click and measure user engagement. Primarily, by measuring SEO you’re getting a sense of how well you’re doing. Studying the differences in the overall organic traffic over long periods gives an indication of whether the SEO approach is working well or not. Organic Traffic Growing organic traffic is one of the principal signs of a strong search marketing strategy. To check organic traffic in Google Analytics, go to Acquisition > All Traffic > Channels. You’ll see organic traffic as compared to other channels like referral and social. If your organic traffic is dropping, you may need to focus your content and SEO procedures. Also Read What is Organic Traffic In Google Analytics Measuring Your SEO Performance by Page Analyzing page-level data enables you to view which pages on your site are giving the most maximum SEO value and which could use some work. To find page-level data, navigate to Behavior > Site Content > All Pages. Switch from All Users to Organic Traffic. You can drill down the data in various forms. For example: Analyze the... - Published: 2020-08-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/bing-webmaster-added-robots-txt-tester-feature/ Bing recently added a robots. txt tester into the beta version of the new Bing Webmaster tools. This is similar to the Google version, which shows you the difference between the URL form of HTTP and HTTPS. Glenn Gabe, an SEO Consultant, was the first to see this and tweeted about it. Here is the tweet: You can use this service at "http://bing. com/webmasters/tools/robotstxttester" On this feature, the support document says "BWT Robots. txt Tester helps Webmasters to analyze their robots. txt file and highlight the issues that would prevent them from getting optimally crawled by Bing and other robots. " Popular Searches SEO Services SEO Company in Hyderabad Website Design Services Website Structure SEO Consultants SEO For Ecommerce Amazon SEO Packages Social Bookmarking YouTube SEO Services SEO For Law Firm Top YouTube Searches Json LD vs Microdata SEO Services in Mumbai SEO For Doctor List of Search Engines History of SEO SEO Audit Services SEO For Roofing Top YT Cooking Channels On page SEO SEO Packages WordPress SEO Services What is a Blog Vanity URL - Published: 2020-08-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-analytics-used-for-ranking-purpose/ Google's John Mueller explained some points on the fact that Google uses Google Analytics data for ranking purposes. Google Analytics data used by Google The belief that Google was using data from Google Analytics for its own purposes is based on Google's official statements. There have been several claims along the way (but never any evidence) that Google Analytics data was used for ranking purposes. Google's Terms of Service Google Analytics terms and conditions of service state that Google "can" use the data collected from Google Analytics. Google Anonymised Use of GA Declaration And in 2008, Google revealed an experimental program called Google Trends for Websites, which obtained some of its data from the Google Analytics user opt-in user. Below is a screenshot from a help page Google archive explaining Google Analytics as a data source. Why Google Acquired An Analytics Firm The explanation for the acquisition of Urchin, which later became Google Analytics, was that it complemented Google's PPC business. Google will provide advertisers with a better experience when the ads and tracking work closely together. Google Product Marketing Vice President then said: "This technology is a valuable addition to the advertisement and publishing suite of Google". Is Google using GA for purposes of the ranking? It's easy to see how the perception that Google is using analytics to manipulate search rankings has come to be. This idea has a long history going back as far as 2008. After many years the topic came up again. No problem. I... - Published: 2020-08-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-page-speed-as-ranking-factor/ Google's Search Developer Advocate, Martin Splitt discussed the value of page speed and its effect on SEO in the new SEO episode of Mythbusting. Here's a quick recap of each talking point, along with the corresponding timestamp in the video. General misconception of page speed & ranking (0:00) A common misconception about page speed is that it's a ranking factor far more significant than it actually is. Some people even believe that this is the most critical factor, which isn't true. Why does page speed matter? (1:57) Page Speed is important because pain and frustration with waiting for loading sites are alleviated. In certain parts of the world, the internet is weak, and they must be taken into account when creating websites. Page speed vs Quality of content (3:00) Page speed is a significant ranking factor, but it's not that critical that fast pages will rank better than other pages with more relevant content. Google aims to deliver the most important content to user's but isn't necessarily the quickest content. Web page size recommended vs average (4:54) There is a significant difference between the actual size of the web page and the minimum size for web pages. The total size of web pages appears to be in the megabytes, although they really should be around 500 KB. Obviously, the smaller web page size will load fast. "The fewer KB is better says", says Splitt Optimisation of page speed(5. 48) In the majority, SEOs get the basics correct when it comes... - Published: 2020-08-05 - Modified: 2024-05-14 - URL: https://www.infidigit.com/growth-genius/advanced-twitter-marketing/ Listen on your Podcast app Summary In this podcast episode on advanced Twitter marketing, experts discuss strategies to enhance your brand's presence on the platform. They emphasize the importance of understanding your target audience and tailoring your content accordingly. Utilizing Twitter's advanced search features and hashtags can help you identify relevant conversations and engage with potential customers. The experts also highlight the significance of creating compelling and visually appealing tweets to grab users' attention. Additionally, they delve into the benefits of leveraging Twitter ads and analytics to optimize your marketing efforts. By implementing these advanced techniques, you can effectively utilize Twitter as a powerful marketing tool for your business. Key Take Aways 8 Key Takeaways for Digital Marketers from the Blog "Advanced Twitter Marketing": Optimize your Twitter profile: Ensure your profile is complete, including a professional bio, relevant keywords, and a visually appealing header and profile picture. Leverage Twitter lists: Create and curate lists to organize your followers, industry influencers, and competitors, making it easier to engage with them and stay updated. Utilize advanced search options: Take advantage of Twitter's advanced search features to find relevant conversations, identify potential customers, and monitor brand mentions. Engage with your audience: Actively respond to mentions, comments, and direct messages to build relationships, provide customer support, and increase brand loyalty. Use Twitter analytics: Regularly analyze your Twitter data to gain insights into your audience demographics, engagement rates, and the performance of your tweets, enabling you to refine your marketing strategy. Incorporate visuals and multimedia:... - Published: 2020-07-31 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/search-console-adds-image-license-structured-data/ Google announced on Twitter that the Search Console and Rich Results tool will now support Image license structured data. This is great news for site owners using the Image License Schema. You can now view additional insights for images that have the Image License Structured data. You will also be notified by Search Console if there are any errors in the Image License Schemas that you need to work on. Image license schema In February, Google confirmed that they were beta testing Image license schema which will help display image licensing information in Google Images. CEPIC, the European picture agency, also shared screenshots of the new Image License Structured Data in action. Here's how it appears on Google Images Image license structure data is a great way to display all the license-related information of your image directly on Google Images. Google has also confirmed additional functionalities like - letting users filter images tagged with Image License details. It also plans to add more features in future iterations. Ways to add Image license schema Google has provided two ways in which an image license schema can be added to the content: Structured Data If you want to display licensing information using structured data, there are two required fields that you need to define in the ImageObject schema: contentUrl - the URL of the content. (This field helps Google identify which image the license applies to) license - the URL of the page that contains all the licensing information related to the... - Published: 2020-07-30 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-tools-now-identify-web-story/ Web stories are slowly becoming a thing. More and more businesses are using Web Stories to provide their customers with an immersive experience. These can be used in combination with AMP and are displayed on Google SERP. Google has announced that its testing tools and the Search Console Performance report can now identify if your AMP document is a Web Story. This will help site owners to get insights into how their Web story is performing. What is Web Story? Google describes the Web story as- "A visual storytelling format in Google Search results that immerses the user in a tap-through full-screen experience. " Here's an example of a web story Source: developers. google Web stories can be viewed on Google SERP, Discover and the Google App. Google is currently experimenting with different ways in which a web story can be presented. They can be single results, or they can even be grid-shaped. Here's an example of a grid-view web story Source: developers. google Tools to identify Web Story AMP testing tool Enter your URL in the AMP Test Tool and the tool will determine whether your document is a Web Story or not. If your AMP document satisfies all the requirements and is eligible to appear in search results, the "Valid Web Story" message will be displayed. Source: Search Engine Land Google Search Console Now you can also check the "Performance Report" in your Search Console to see how your Web Story is performing. Click on the "Discover" section... - Published: 2020-07-30 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-split-web-site-revamp/ Website Owners who are planning to revamp their site from scratch should always be wary of search ranking impact. Even if they want to revamp it from an SEO point of view, they should always do it in stages. Breaking down the process is always the right way to do it. John Mueller of Google was asked about the same on Reddit, and He replied "I'd try to split it time-wise so that you can recognize any negative effects in each part, and take action to improve them. " John further Added "If you do everything at once, you'll never know what to fix, and even if things end up "same as before", you won't know if one part went down, and was compensated by an improvement on the other part. Keep things controllable & trackable". Here's the thing that if we do all the website changes at once, it would be difficult for anyone to pinpoint the change which has led to a drop in rankings. On the other hand, we do changes in stages. It would be much easier to identify and fix the drop in rankings. Below is the screenshot of John's full answer Source: Search Engine Round Table Whenever website owners are trying to revamp the site or migrate to new CMS, they should try to keep URL structure, content and metadata etc. all the same. Even sometimes if one can’t, they should try to keep one or two as it is. Popular Searches SEO Services... - Published: 2020-07-30 - Modified: 2024-05-15 - URL: https://www.infidigit.com/growth-genius/the-state-of-seo/ Listen on your Podcast app Summary In the "State of SEO" podcast episode, the team at Infidigit discusses the current landscape of search engine optimization. They delve into various aspects of SEO, including the importance of user experience, mobile optimization, and voice search. The experts highlight the significance of technical SEO, content quality, and backlinks in achieving higher rankings on search engine result pages. They also emphasize the need for continuous monitoring and adaptation to algorithm updates. The podcast provides valuable insights and actionable tips for businesses and marketers to stay ahead in the ever-evolving world of SEO. Tune in to gain a deeper understanding of the state of SEO and how it impacts online visibility and success. Key Take Aways 8 Key Takeaways for Digital Marketers from "The State of SEO" Blog: Importance of User Experience: Prioritize user experience by focusing on website speed, mobile optimization, and easy navigation to improve SEO rankings. Quality Content is King: Create high-quality, relevant, and engaging content that provides value to users, as it plays a crucial role in SEO success. Optimize for Voice Search: With the rise of voice assistants, optimize content for voice search queries by using conversational language and long-tail keywords. Technical SEO Matters: Pay attention to technical aspects like site structure, crawlability, and indexability to ensure search engines can easily understand and rank your website. Embrace Video Content: Incorporate video content into your SEO strategy as it has become increasingly popular and can improve user engagement and time spent... - Published: 2020-07-30 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-multiple-fact-checks-rich-results/ Google has recently made an update to its developer documentation, wherein if you try to do multiple fact checks on the same page then there is a possibility that it may not appear in the search result as rich results. Google wrote Google also announced that if you want to add multiple 'ClaimReview' items on one page, then you have to be careful regarding the relevance of the main topic mentioned on the page. You can take help of any of the following methods : Create a summary page with multiple summarized fact checks, each with its own 'ClaimReview' element. Post the full-text version of each fact check on its own page. Each 'ClaimReview' element on the summary page points to the full-page version rather than to the summary page. Create a single page with multiple full-length reviews, each with an HTML anchor. Each 'ClaimReview' element points to that summary_page. html#anchor. This enhancement was updated in the document on July 23, 2020. It clarifies that Google Search is still trying to work out a way to exhibit multiple fact checks for an individual page. You won't be able to see a rich result that includes multiple fact checks in Google Search as of now. Below is the screenshot of the document where this feature was updated Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube... - Published: 2020-07-28 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/google-on-search-is-science-or-not/ Google's Senior Webmaster Trends Analyst, John Mueller advises SEOs not to look at search ranking as specific science with an absolute wrong or right way of doing things. In Search Off the Record Podcast, the recent episode of Google's Search, the search team discusses the importance of various elements for the ranking. John Mueller from Google discusses the defects he sees individuals' attitude toward elements. Mueller talked at length with this topic in episode three of the Search of Google Off the Record podcast. Mueller advises SEOs to not look at exact science with an absolute wrong or right way of doing things. Highlights of the Discussion Listed below are a few highlights in the discussion on search positions of the Google Search team. John Mueller has just two frames of mind when it has to do with factors Search is not a science Things can change over time Obsessing over the strength of one position variable compared to another is a flawed approach. Mueller says there can be ways to achieve the desired result. Every website does not need to follow the same routine, so to speak. "I think that's really important to keep in mind in the sense that there is no absolute truth out there with regards to which page should be ranking for which query... So it's not that every site has to do the same thing, but rather there are multiple ways to get there and you don't have to blindly follow just one ranking... - Published: 2020-07-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-duplicate-content-website-migration/ Google’s Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked about duplicate content when migrating a website. Here is the question I'm retiring a site but re-using some content. I don't want it to be consider duplicate content. If no pages of the site display when I search "site:http://0ldwebsite. com" does that mean it's not in the index, and I can safely use the content? John's Mueller's reply There's no need to worry about duplicate content if you're migrating it from one site to another. Here is the tweet There's no need to worry about duplicate content if you're migrating it from one site to another. — John (@JohnMu) July 19, 2020 This concludes that you no longer have to worry about content duplication during website migration. Watch out our news blog for more such news related to SEO Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure CRO Services SEO For Ecommerce SEO Packages Canonical Tags Content Marketing Services SEO for Fashion Ecommerce Top YouTube Searches Cloaking SEO Services in Mumbai SEO for FMCG List of Search Engines SEO Friendly Website SEO Audit Services SEO for Fitness Top YT Cooking Channels Off Page SEO Website SEO Audit Packages WordPress SEO Services What is a Blog Blog Commenting for SEO - Published: 2020-07-24 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/what-is-content-marketing/ With the never-ending innovations in Digital Marketing, targeting relevant customers is very different from how it used to be earlier. Amongst various digital marketing techniques, content marketing has become the most effective way to reach your customers. Let us understand through this guide the importance of content marketing and its effectiveness. What is Content Marketing? Content marketing is the strategic marketing used to improve brand awareness, create relevant content, boost revenue, and much more. Content marketing focuses on audience engagement, leading to growth in revenue. Various businesses use online content marketing strategies to foster sales and leads by referring to analytics, keyword research, or any other endorsed policy. Why Content Marketing? Content is present and the future of marketing. Content marketing strategy is essential to understand our customers’ choices. It helps build a trustworthy relationship between the client and the customer, making the audience aware of the product and the services, creating a brand, and generating leads. Content creation & curation is the heart of digital marketing. Types of Content Marketing Following are some of the most popular content formation strategies: Social Media Marketing Social Media Marketing or SMM is establishing the presence of business or brand on major social media platforms. Over billions of people are highly engaged on various social media platforms like Facebook, Twitter, Linkedin, Instagram, etc. SMM includes activities like posting images & videos, writing texts, sharing, and liking posts etc. It helps in customer acquisition and drives brand awareness Infographic Content Marketing Infographics are the... - Published: 2020-07-24 - Modified: 2024-12-30 - URL: https://www.infidigit.com/news/google-on-blocking-special-files-in-robots-txt/ In the new episode of Ask Google Webmasters series, John Mueller shares his thoughts on whether you should block special files in your robots. txt file. In this article, we cover all the highlights of the episode in detail, read on to find out! Here is the question asked to John Mueller “Regarding robots. txt, should I ‘disallow: /*. css$’, ‘disallow: /php. ini’, or even ‘disallow: /. htaccess’? ” The user’s question is straightforward on whether he should block special files such as CSS, PHP configuration file (. ini) and Server configuration file (. htaccess) in robots. txt? John Mueller’s Response Mueller started off by saying that Google cannot stop the website owners from doing so, but it’s a bad idea to block these files in your robots. txt. Blocking special files in some cases makes no sense at all. Here is what happens when you block the files mentioned in the question Blocking CSS Files The command Disallow:/*. css$ will block all the URLs that end with a . css extension on your website. Website owners may worry that their CSS files may get indexed by Google and hence end up blocking them in their robots. txt file. As per John Mueller, this is an illegal practice. Googlebot needs to crawl CSS files to render your pages properly. It helps Google understand whether your page is mobile-friendly or not. If you block your CSS files, Googlebot won’t be able to crawl and understand your page properly which might result... - Published: 2020-07-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/site-command-on-google-search-is-broken/ It's confirmed by Google that there's an issue with the 'site:' command that might fail to show the numbers of indexed pages over the website. Google's Danny Sullivan tweets that the sites affected by today's issue are specifically targeted to particular sites, also he confirms in his tweet separately that the issue has been investigated and even some of the other potential problems related to the 'site:' command which are not working We are aware of an issue with the site: command that may fail to show some or any indexed pages from a website. We are investigating this and any potentially related issues. — Google SearchLiaison (@searchliaison) July 21, 2020 So basically the 'site:' command is designed to help the searchers to find the number of pages within the site containing a specific keyword or phrase. For instance, if you are using the 'site:' command to find content within your own website, just be aware that you might not find some or all the content regarding the page whether it has been properly indexed. Just to be sure that this is not an issue with Google's Index, but the problem is with the command itself. Content or phrase which cannot be found with the 'site:’command it can still be surfaced with other queries Update Google has confirmed that this issue is fixed. Today we became aware of an issue that impacted some navigational and site: operator searches. We investigated & have since fixed the bug. Contrary to some speculation,... - Published: 2020-07-22 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/youtube-testing-immersive-product-experiences/ In today's world, the COVID-19 pandemic has made everyone's life hell, especially companies, advertisers and products. They are always trying their best to stay connected with their consumers despite the distance between them. In these trying times, Google has come up with a new feature that matches the requirements of advertisers who are waiting for a new way that is different from the previous ad formats. This feature will help users to get access to external products and make purchase decisions instead of making them visit a store. Also, it will have a new ad unit on YouTube which will help in taking advantage of the Livestream boom. Minor changes have been introduced on platforms which can further attract users, like Shoppable Pins and the highly viewed Launch of Shop on social media like Google and Instagram. Google's new feature aims at the overall ad experience and tries to lessen the break between the consumer, the screen and the actual product they are viewing. Due to the tremendous increase in online consumption this year, this feature will also provide support and tools for YouTube creators. New Live Stream Display Format Live-streaming has gone upto commendable heights as people are shying away from significant events. A lot of the content creators are on the lookout of ways to reuse that content so that it doesn't just disappear into thin air once the streaming is over. Google has stated that now YouTube live stream content can be viewed as display ads. Users... - Published: 2020-07-22 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/grow-mediavine-wordpress-plugin-is-fixed/ Grow is a WordPress plugin created by Mediavine that helps users to create custom Open Graph and Twitter card tags. Recently after an update was released for the plugin, it started interfering with the output of Yoast SEO plugin that led to many users losing rankings and website traffic. Read on to find out the cause. What Was The Issue? An update to our WordPress plugin Grow Social Pro interfered in some cases with the output of Yoast SEO metadata. We deeply regret this. Learn what happened, how we fixed it & how we're making sure it never happens again: https://t. co/z6mR7h6nuk@martinibuster @sejournal @yoast — Mediavine (@mediavine) July 10, 2020 The issue occurred due to conflict between the Grow and Yoast SEO plugins. Grow plugin helps you define custom social markup tags on your website. However, this functionality is provided by Yoast plugin as well. Yoast updated their plugin which changed the way of inserting the tags into the page. As a result, sites using both Yoast and Grow started having two sets of Open Graph and Twitter card meta tags. In order to resolve this duplicacy issue, the Grow plugin was updated to version 2. 12. 1 which created a conflict with site optimisation plugins like WP Rocket and Autoptimize. It also created CSS display issues. After this issue was discovered, Mediavine released another update for the Grow plugin (v 2. 12. 2) on 6th July 2020 to fix it. However, later they realised that rather than only replacing... - Published: 2020-07-22 - Modified: 2024-05-15 - URL: https://www.infidigit.com/growth-genius/role-of-content-in-marketing-and-seo/ Listen on your Podcast app Summary In the podcast episode titled "Role of Content in Marketing and SEO," the experts at Infidigit discuss the significance of content in driving marketing and SEO strategies. They emphasize that high-quality and relevant content plays a crucial role in attracting and engaging the target audience. The podcast delves into the various aspects of content creation, including keyword research, optimization, and distribution. The experts also highlight the importance of creating content that aligns with the user's intent and provides value. They stress that content should be tailored to meet the needs of the audience and should be optimized for search engines to improve visibility and organic traffic. Overall, the podcast emphasizes the pivotal role of content in successful marketing and SEO campaigns. Key Take Aways 8 Key Takeaways for a Digital Marketer from this Blog: Importance of High-Quality Content: The blog emphasizes the significance of creating valuable and engaging content that resonates with the target audience. Content as a Branding Tool: Content plays a crucial role in building brand awareness and establishing a strong brand identity. SEO Optimization: The blog highlights the need for optimizing content for search engines to improve organic visibility and drive more traffic to the website. Keyword Research: Digital marketers should conduct thorough keyword research to identify relevant keywords and incorporate them strategically into the content. User Intent: Understanding user intent is essential for creating content that meets the needs and expectations of the target audience. Content Distribution: The blog emphasizes... - Published: 2020-07-21 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/new-internal-linking-feature-for-yoast-premium/ On its blog, Yoast announced the release of version 14. 5 for the Yoast SEO plugin for WordPress on July 8, 2020. The updated version brings in a lot of new features along with a new internal linking feature which we are going to talk about in this article, read on to find out! Internal Linking Blocks Source: Yoast Maintaining a search engine friendly site structure is very important. Internal linking also plays a crucial role when it comes to making your website well organized for crawlers. Both these practices help the crawlers to find and crawl your web pages more easily. There are multiple SEO techniques to improve internal linking like contextual footers, breadcrumbs, featured posts section, etc. To make things easier, Yoast has introduced a new feature for premium users called “Yoast Internal Linking Blocks”. It consists of two types of blocks - Subpages block AND Siblings block. How Do They Work? If your site uses a hierarchical structure and has multiple categories and sub-category pages, this feature will help you improve your internal linking and also to keep it contextual. Let us understand how do both these blocks work - Subpages Block Source: Yoast The subpages block will automatically display a list of sub-category pages onto a category page. Also, only the sub-categories that belong to that particular category will be displayed and not random pages. Let’s say, for example; you have a tech-based website where you talk about gadgets. On such a website, you have a... - Published: 2020-07-21 - Modified: 2022-02-09 - URL: https://www.infidigit.com/news/top-youtube-searches/ YouTube is hands down one of the leading, and quickly evolving video content sharing platforms present out there. Tonnes of content creators and tonnes of videos, you can almost find everything on YouTube. From a tutorial on how to fix your PC to a dance or recipe video, YouTube has it all. With the platform, the content on it is also evolving. People search for millions of things on YouTube. In this article, we list down the top 20 most searched queries on YouTube in the US and worldwide in 2020 so far along with their search volumes. Top 20 YouTube search queries in the US Without creating any suspense, here are the top 20 queries that are most searched on YouTube in the US in 2020 so far. The numbers displayed are their respective search volumes. Also Read: Top YouTube Searches 2021 Top Google Searches 2021 Top 20 Most Searched Queries On Youtube Worldwide Few Insights All in all, it seems that most of people use YouTube for gaming, music, brand-related content or to watch already famous YouTubers like Pewdiepie, MKBHD, Carryminati, etc. As per Ahrefs if you check the list of top 100 queries, the majority of the searches are music related like artists, bands, songs, music videos, etc. They account for almost two-thirds of the top 100 queries. So it is apparent that music is dominating the video platform in 2020. Popular South Korean band BTS, singers Billie Elish and Ariana Grande, EDM artist Alan Walker are... - Published: 2020-07-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/news/social-bookmarking-links-ignored-by-search-engines/ Someone recently asked Google's Senior Webmaster Analyst, John Mueller on Twitter for information on Social Bookmarking sites. She said she was doing Social Bookmarking on a lot of websites and needed new ones. John Mueller was quick to point out that Social Bookmarking is obsolete and is completely ignored by search engines. Here's the question John Mueller responded to this saying "When it comes to SEO, you don't need to use bookmarking sites. These links are ignored by search engines. Instead of spending time submitting URLs, I'd work on creating great content and finding useful ways to promote it to real users. Make something awesome & talk about it. " Digital Marketing expert Ian Lurie also responded to the question "Not a good idea. These sites won’t bring any meaningful authority. While Google says they don’t penalize for unnatural link profiles anymore, I wouldn’t want to test them, and bookmarking sites will definitely raise red flags. " Does Social Bookmarking Affect Rankings? The question of whether social bookmarking can help or improve rankings has been the talk of the town for quite a while. John Mueller was also asked this question at one of the Google Hangouts sessions. Here's what he had to say: “I don’t think those pages would have any effect on your ranking because probably we’re also ignoring those social bookmark sites, the links from there. That’s a really, really old SEO strategy and we have a lot of practice in recognizing those kinds of links and... - Published: 2020-07-15 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-image-search-update/ Google’s Image search has been ever-evolving since it came into existence. From image captions to Google Lens, there have been tonnes of features added to Image search. Google just announced a new feature for image search that will be effective from this week, read on to learn more about it. Information From Knowledge Graph In Image Search Results Through a post on Google’s Search blog, it was announced on 8 July 2020 that a new feature was coming to Image search. When a user searches for an image, the result that the user clicks on will show additional information related to the result. The additional information will be picked up from the Knowledge Graph available on Google for that listing. However, the feature is currently working only on mobile devices and for the U. S. region. As of now, there’s no word on when this feature will be available for other regions or on desktop. How does This Feature look Like? The above GIF will give you a clear picture of this new feature. We searched for the query “waterfalls nearby me” in image search with the location selected as the United States in the settings. On clicking the first result of the image search, along with the ranking image, we can see information about the Cummins waterfall and which state it lies in. On tapping the listings, you can find a short description fetched from the Knowledge Graph and a link to the website that has claimed it. If... - Published: 2020-07-15 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/create-growth-via-facebook-ads/ Listen on your Podcast app Summary In this podcast episode, the focus is on creating growth through Facebook ads. The hosts discuss various strategies and techniques to effectively utilize Facebook ads for business growth. They emphasize the importance of understanding the target audience and tailoring the ads accordingly. The discussion covers topics such as ad formats, targeting options, and budget optimization. The hosts also provide insights into measuring the success of Facebook ad campaigns and making necessary adjustments for better results. Listeners can gain valuable knowledge and practical tips on leveraging Facebook ads to drive growth and achieve business objectives. Tune in to this podcast episode to unlock the potential of Facebook ads for your business. Key Take Aways 8 Key Takeaways for Digital Marketers from this Blog:Targeting: Facebook Ads provide advanced targeting options, allowing digital marketers to reach their desired audience based on demographics, interests, and behaviors. Ad Formats: Facebook offers various ad formats, including image ads, video ads, carousel ads, and more. Marketers should experiment with different formats to find what resonates best with their target audience. Ad Placement: Facebook allows ads to be placed on different platforms, such as Facebook News Feed, Instagram, Messenger, and Audience Network. Marketers should test different placements to optimize their ad performance. Ad Creative: Creating visually appealing and engaging ad creative is crucial for capturing users' attention and driving conversions. Marketers should focus on high-quality images or videos and compelling ad copy. Ad Testing: A/B testing different ad variations is essential to... - Published: 2020-07-13 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/rich-results-testing-tool-is-out-of-beta/ On July 7, 2020, Google's Webmaster Central Blog announced that the Rich Results Testing tool has been updated and is no longer in the beta stage. Read on to find out more about the announcement. Rich Results Tool Is Out of Beta Google has officially announced that its rich results testing tool now supports all the types of rich results that are featured in Google Search. The tool has been moved out of beta testing and fully supports all the new features. Earlier, the tool used to support only a few rich results types like recipes, jobs, movies, courses, etc. Structured Data Testing Tool To Be Deprecated Along with this announcement, Google has also stated that it will be soon deprecating its Structured Data testing tool. The tool can be used for the time being, however, Google strongly encourages webmasters to move to the Rich Results tool as it provides testing features too. Benefits Of Rich Results Testing Tool Using Structured data will qualify your website for rich results in SERPs. Rich Results Testing tool can be used to test and validate your structured markup. It also helps you to check the preview of your rich result in SERP, i. e. how a page is displayed in search results. Here are some benefits of the Rich Results Testing tool that Google has specified It shows which Search feature enhancements are valid for the markup you are providing. It handles dynamically loaded structured data markup more effectively. It renders both mobile... - Published: 2020-07-09 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-launches-web-stories/ You must have surely heard about the AMP stories feature that Google had announced long back. The AMP stories feature now rebranded as “Web Stories” by Google. Web stories need to be created using the AMP framework; however, there is good news for WordPress website owners, read on to find out! What Are Google Web Stories? If you have used Instagram, you must have surely noticed the stories feature in it; Google web stories are somewhat similar. Web stories are an immersive, tappable and easily shareable storytelling format that you can use. It provides publishers with a mobile-focused format for sharing news and information as visually rich, tap-through stories. This is a great way to get additional traffic flowing to your website. Features Of Web Stories Each Web Story has a dedicated URL of its own. Google ranks web stories in Google search, Google images, Discover, and Google App. Web stories allow you to incorporate various animations, tappable interactions and also add affiliate links. Publishers can use audio, video, GIFs, text, images, etc. in their web stories Each Story page has less than 30 words of written content to keep it short and meaningful Google encourages publishers to provide captions for the videos used in the stories Google Web Stories WordPress Plugin To create a web story, one needs to create an AMP page with an “amp-story” component and the main story code defined under it. You can find more details about it here. However, Google just released the first... - Published: 2020-07-07 - Modified: 2024-05-31 - URL: https://www.infidigit.com/growth-genius/create-growth-via-seo/ https://www. youtube. com/watch? v=XeQHVBr8xAQ Listen on your Podcast app Summary In this podcast episode, the focus is on creating growth through SEO. The guest speaker discusses the importance of optimizing websites for search engines to drive organic traffic and increase visibility. They emphasize the need for a well-structured website, relevant content, and strategic keyword targeting. By implementing effective SEO strategies, businesses can improve their online presence, attract more potential customers, and ultimately achieve growth. The guest speaker also shares insights on the latest SEO trends and techniques that can help businesses stay ahead in the competitive digital landscape. Tune in to this episode to learn valuable tips and tricks for leveraging SEO for growth. Key Take Aways 8 Key Takeaways for Digital Marketers from this Blog:Importance of Keyword Research: - Conduct thorough keyword research to identify relevant and high-ranking keywords for your website. On-Page Optimization: - Optimize your website's meta tags, headings, content, and URLs to improve its visibility on search engines. Quality Content Creation: - Focus on creating high-quality, informative, and engaging content that aligns with user intent and satisfies search queries. Technical SEO: - Ensure your website is technically optimized, including fast loading speed, mobile responsiveness, and proper indexing. Link Building: - Build high-quality backlinks from authoritative websites to improve your website's credibility and search engine rankings. User Experience: - Enhance user experience by improving website navigation, reducing bounce rates, and providing a seamless browsing experience. Local SEO: - Optimize your website for local searches by including location-specific... - Published: 2020-07-07 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-shopping-items-for-free/ Google confirmed it would allow every business to list Google Shopping items for free. Google revealed that it would extend its Google Shopping Service to include the entire Google. com search results, and no longer just Google Shopping. Bill Ready, the President of Commerce at Google, said that "that the company has been working on implementing this free service through Google Shopping for "some time," but the pandemic outbreak and the potential good the company could do pushed it to accelerate the launch. " Google Stated "Now, we're bringing free listings to the main Google Search results page in the U. S. , helping shoppers choose the products and sellers that will serve them best, from the widest variety of options. " "Shopping ads continue to be a great tool for merchants to engage with consumers and will appear separately at the top of the page, clearly marked like Google's other ad units. Merchants can choose how to show up and shoppers can choose where to click. " In the summer, Google will introduce this first in the US, on a mobile, and then on a desktop in the knowledge panels, but it will be further extended. Here's how free shopping ads look in the product knowledge panels Google's support report on this topic is here. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches... - Published: 2020-07-07 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-test-trending-icon-search-recommendations/ Google started testing trending icons and search results Google search suggestions on mobile. Some searchers did not really like that, and Google enabled the opt-out method. But Google now seems to have started to test the same thing on the desktop recently. A Local SEO Philip Gamble has shared a screenshot of Google testing this on a web search on Google. com. on Twitter. Here is the screenshot. In 2016, Google introduced auto-complete features which show trending search results, as opposed to just the usual most common searches you type. After a week of announcement Google has introduced where searchers can Opt Out Of Trending Searches In the Google Search App. Popular Searches SEO Services SEO Services in Bangalore Wix Development Services Website Structure Link Building Services SEO For Ecommerce Website SEO Audit Packages Canonical Tags Digital Marketing Services SEO for Automotive Top YouTube Searches Cloaking SEO Services in Mumbai SEO for B2B List of Search Engines SEO Friendly Website E-commerce SEO Services SEO for B2C Top YT Cooking Channels Off Page SEO SEO Packages WordPress SEO Services What is a Blog Blog Commenting for SEO - Published: 2020-07-07 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-answer-box/ What is Google Answer Box? Google answer box is a SERP result that appears on the top of the search results that provide a quick answer to questions searched by the users. Google answer box always features above the regular organic results but below the Google advertising results. Through this box, Google strives to provide the best answer for the query searched by the people. Google answer box is also known as “zero position” or a featured snippet. The content that appears in the answer box does not always come through the website ranking in the first position. Rather, Google prefers highlighting results which have relevant information to answer the question. Why is Google Answer Box Important? Being listed on Google answer box for competitive keywords will provide more visibility and a lot of SERP landscape on Google. From an SEO point of view, getting featured in Google answer box can increase the chances of more traffic to the website. Surprisingly, the content featured on Google answer box has higher CTR as compared to any other piece of content on SERPs. Check out some of the examples of Google answer box listed below: Paragraph Style Answer Box The paragraph style is the most common type of answer box. This usually comes with structured answers defined in a straightforward approach for the queries searched by the users. Table List Answer Box Table formats answer box appears for displaying numerical data like prices, salary, eligibility criteria or data that provide answers to... - Published: 2020-07-07 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/seo-points-to-consider-before-building-website/ Many site owners and businesses think of SEO as an activity that is done once the website is live. However, SEO is a field in digital marketing that has evolved over the years. Writing only titles and descriptions and adding some content on the page is no longer enough for rankings. The algorithmic changes that Google has been incorporating in the search engine have given birth to Technical SEO. Website design, user experience, the framework used for coding and Page Speed have become the cornerstone for SEO. This change makes it all the more important to think about SEO before building your website. Also, once the website has been built, it is troublesome to make technical changes. For this reason, we have compiled a list of SEO points to consider before building your website. These points will ensure that your website is optimised for technical SEO and will help you gain rankings faster. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions 1. Pay Attention to Site Structure You need to pay close attention to the website structure when building your website. There is no rocket science involved; Google loves what users love. While designing the structure of your website, keep your users in mind. Google suggests that users who are on your... - Published: 2020-07-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/landscape-mode-does-not-affect-seo/ Google's Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked about the impact of SEO on landscape orientation of the website. Someone on twitter asked John Mueller “What will happen if my website does not support landscape mode in Mobile device? How google see that? I don't think landscape feature will give SEO ranking but UE matters right? ” John Muller responded with There is no effect regarding SEO for Google. Here is the tweet Key Takeaway There is no effect on SEO when it comes to whether a site or page supports the landscape mode You do the best for your visitors and don't think about Googlebot trying to rotate the page because Googlebot can't rotate the page. Popular Searches SEO Services SEO Company in Hyderabad Website Design Services Website Structure SEO Consultants SEO For Ecommerce Amazon SEO Packages Social Bookmarking YouTube SEO Services SEO For Law Firm Top YouTube Searches Json LD vs Microdata SEO Services in Mumbai SEO For Doctor List of Search Engines History of SEO SEO Audit Services SEO For Roofing Top YT Cooking Channels On page SEO SEO Packages WordPress SEO Services What is a Blog Vanity URL - Published: 2020-07-06 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/new-instagram-advertisers-no-longer-require-a-facebook-page/ Facebook has declared this week that henceforth new advertisers can promote an Instagram post even if they do not have a Facebook page. This feature applies only to advertisers in the US and Turkey as of now. “You can now create Instagram ads without having a presence on Facebook. If you are promoting a post from your Instagram business account for the first time, you won’t have to connect to a Facebook ad account or Facebook Page. ” Instagram Ads Help Page” How Does It Work? Users interested in promoting a post can visit their Instagram profile and click on the post they want to run as an ad. The next step is just to click the 'Promote' button that appears under the post’s image. Other features like audience targeting, budget, length of the campaign, and ad destination can also be added. However, this enhancement has not affected the review processes of any ads. The procedure will remain the same as usual. The real catch to this new feature is that it can be used only by accounts interested in promoting their post for the first time, too, with a legit business account. Advertisers who have been promoting their posts in the past might have already linked their Instagram and Facebook accounts. For them, this feature will not be helpful. Will This Affect Anything for Existing Advertisers? No, it won't. If you have run Instagram ads via your Facebook ads account in the past, you will realize that there is... - Published: 2020-07-06 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/facebook-update-might-affect-traffic-to-older-web-pages/ Facebook is coming up with a new kind of notification services wherein the users will know before sharing how old the information is, which may result in decreased traffic to older pages. Henceforth, Facebook is going to inform users about the article’s history, whether it's over 90 days old or not before it allows them to share the article. This notification will help the users to decide whether they want to share the article or not. They can choose to go back to where they were earlier, or they can go ahead with the post. As of now, the threshold for this notification is 90 days. It’s not that Facebook will show only articles around 90 days old but will also keep you updated if the article is older than that. “To ensure people have the context they need to make informed decisions about what to share on Facebook, the notification screen will appear when people click the share button on articles older than 90 days, but will allow people to continue sharing if they decide an article is still relevant. ” Why Is Facebook Doing This? According to John Hegeman, Facebook VP – Feed and stories highlighted the point that they have been keeping a tab on the timelines of an article for several months and have come up with a conclusion that the timeline is the key factor wherein the users decide what he wants to read, trust and share it among his friends and family. This new... - Published: 2020-07-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-ranks-different-pages-for-singular-and-plural-keywords/ Have you ever wondered why you see different search results when you search the singular and plural form of the same keyword on Google? Recently on Google Webmaster Central office-hours hangout, a user asked the same question to John Mueller. Read to find out what John Mueller’s take was on this. The Question Asked By The User For one of our clients, the keywords are “garden shed sydney” and “garden sheds sydney”. Now, for the plural form of the keyword, i. e. “garden sheds sydney”, the garden shed category page is ranking in Google Search results. But for the singular form, i. e. “garden shed sydney”, a blog post is ranking on Google. Why does this happen? Both keywords are similar, just singular and plural. Why Singular And Plural Versions Of A Keyword Are Ranked Differently? To the user’s question, John Mueller replied stating that Google considers both singular and plural versions of a keyword as different which in turn makes Google think that it makes more sense to display either of the two pages. He also added that the algorithm does recognize that both keywords are synonyms more or less. But it also acknowledges that maybe there’s something kind of unique to one keyword or the other. Here is the example Mueller gave for explaining the above statement If a person is searching for the plural version of a keyword, his intent is more towards finding a list or a comparison page or a category page with different kinds... - Published: 2020-07-06 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-confirms-fixing-of-indexing-issue-for-disqus-comments/ On June 18th, a twitter user highlighted that the user-generated comments on the website via Disqus plugin were not getting indexed by Google. In response to this Gary Illyes and Martin Splitt from Google shared their thoughts on the issue and later confirmed that the issue was fixed by Google. Read on for more details about their detailed conversation on Twitter. What is Disqus? Disqus is a comment hosting service that you can use on your website to enable commenting functionality for your users. Disqus is mostly used by blogs and publishers as it is easy to moderate comments and maintain it. It offers a bunch of other functionalities as well. Disqus Comments Not Getting Indexed A user on twitter highlighted that Disqus comments on his website were not being indexed by Google. However, on checking the rendered HTML of the website in Google’s Mobile-Friendly Testing tool the comments were visible, he added. This means that Googlebot is able to render the comments however it didn’t index them. The question is Why? Gary Illyes from Google replied to this stating that the comments must have been irrelevant or spammy which is the reason why Googlebot might have not indexed them. However, later he also added that the comments actually aren’t getting loaded. The indexed version of the page does not have the comments at all, however, they are visible to Googlebot’s limited frame during rendering. Gary stated that the issue has something to do with JavaScript and asked Martin Splitt... - Published: 2020-07-01 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-ranking-fluctuations-for-new-websites/ Google's Senior Webmaster Analyst John Mueller stated that it could take as long as a year for the search engine to understand where to rank new websites. There can be fluctuations for the new websites in the rankings during the first year, which is completely normal as Mueller says and it has nothing to do whether the website is performing well or poorly. This query came up because a site owner was affected by negative SEO with 1500 malicious backlinks was done by a competitor, and the owner of the site said that the rankings fell drastically. For now, the website is nowhere to be found. And the website owner wants to know how to get back on the top. John Mueller's Response Mueller advises the website admin that their 8-month-old website is considered new. Google is still researching the procedure of how the website should be positioned with the content present on the webpage. "I think if your website is just, let's say, a couple of months old, maybe 8 months, maybe a year, then that's still very fresh with regards to the rest of the internet. So that's kind of a time where our algorithms are still trying to figure out how and where we should show your website in the search results overall. So that's something where it would be normal to see some kind of fluctuations around how it's being shown in search. Sometimes things go up for a while, sometimes they go down for a... - Published: 2020-07-01 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-launched-keen-as-new-source-of-traffic/ A content discovery service called Keen, has been announced by Google, which is referred to as a competitor of Pinterest. Keen is a machine learning app which promotes relevant websites and webpages to its users. Keen is ready to become a source of referral traffic. What is Keen? Keen is a web and android application which is a part of Google’s Area 120 Projects. These Projects are a workplace where a group of people work as a team to bring innovative ideas into reality. According to Google’s Post, Keen grew through a husband and wife who used to share the information which was important to them. While gathering information about links and resources, they felt a need for a tool which will help them in curating those ideas and sharing them. The curated content can be kept private or even shared with people. According to an official announcement you can: “Save and add links, text, images and web searches. Everything you add gets you more to explore... ” The ‘More to Explore” option is going to help get more traffic. Keen- A New Channel for Referral Traffic Keen is a modern way to increase visibility and traffic. A referral from one acquaintance to another is the most strong recommendation a website can get. Keens’s relevance to the online community is that it provides a new path for users to access web content. For the users to get content which they desire, Keen helps them for it. Keen is a source... - Published: 2020-07-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/news/core-web-vitals-to-be-added-in-screaming-frog-tool/ Google recently announced that it would be using three additional user experience metrics as search ranking factors from next year onwards. There has been quite a buzz in the SEO community as to how to prepare for this future update. In this post, we are sharing an interesting update that SEOs will love. What are Core Web Vitals? Core Web Vitals is the combination of three different user experience metrics of a webpage which are mentioned below - Largest Contentful Paint (LCP) First Input Delay (FID) Cumulative Layout Shift (CLS) These metrics tend to measure the loading speed, Interactivity and Visual Stability of a webpage and are jointly known as Core Web Vitals. Google stated that along with its current page experience metrics, it would also be considering Core Web Vitals for its page experience ranking signal. How To Track Core Web Vital Metrics For Your Website? To help SEOs and Webmasters with data, a new report has been added to Google Search Console named as “Core Web Vitals”. However, the search console report does not provide data for all the pages on your website, it provides only partial data. Core Web Vitals To Be Added In Screaming Frog On June 13 2020, while replying to a user's query, the official twitter handle of Screaming Frog, also mentioned that Core Web Vitals Metrics are being added to the Screaming Frog tool. Currently, the feature is in the testing phase and expected to be released soon. Screaming Frog is an SEO... - Published: 2020-07-01 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-internal-anchor-text/ Google's Senior Webmaster Analyst John Mueller discussed anchor text on internal links and their "visible effect in search". John Mueller discussed the best practices for internal linking anchor text and shared information about the effect of anchor text on search in a Google Webmaster Central hangout. Query Related to Internal Anchor Text Anchor text is the visible & clickable text in an HTML hyperlink. It links one page to another page. For example, when we use the words "Watch the video" to link the page to video, the words "Watch the video" are the anchor text. The context of the query that was asked was that it was considered that the anchor text, which is used to link another page, helps in ranking the page for the keyword used as the anchor text. Google has stopped ranking a page in Google SERP that was using keywords in the anchor text of external links. External links are the links from one domain to another domain. The publisher's query was to know the ideal practices that need to be followed while doing internal linking within the different kinds of web pages that are related to the same topic. The question that was asked was - Let's say I have two strong URLs about cheese on my website. One is an e-commerce page where you can buy cheese. The other is a complete guide about cheese. So two different pages talking about the same topic but both really relevant. What's the best practice... - Published: 2020-07-01 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/apple-safari-block-google-analytics-from-collecting-data/ Apple has launched a new macOS which contains the latest version of Safari browser. The browser appears to have a feature which blocks trackers like Google Analytics from collecting the data. Apple announced a new version of macOS called “The Big Sur” in the recent Apple’s Annual Worldwide developer conference. Apple also showcased the new Privacy report feature in the browser. The Privacy feature will list down all the trackers being blocked by the browser when a user visits a particular website. Below is the Screenshot wherein Apple has managed to showcase the blocked tracker also includes Google Analytics The list above also includes other trackers like Amazon & DoubleClick. Apple considered the security features as unique selling proposition of its new Operating System. They will also allow the user to add a privacy report widget so that the user can access the data with ease. “Privacy has always been built into Safari, and a new Privacy Report delivers added visibility into how Safari protects browsing activity across the web. Users can choose when and which websites a Safari extension can work with, and tools like data breach password monitoring never reveal your password information — not even to Apple. ” No Official Confirmation Till Now Currently, there is no confirmation from either Google or Apple regarding the same. But the people in the tech and marketing Industries think that this is a route which Apple might take. Experts are divided on the issue, but some think the entire Google... - Published: 2020-07-01 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-adds-4-new-attributes-for-gmb-listings/ Google is launching a few new attributes in Google My Business listing that can be helpful for all businesses to make their presence felt even more strongly when checked. According to Sterling Sky Inc’s local search analyst named Carrie Hill, it is observed that a select four attributes have already started to make its presence in the knowledge panels of businesses. List of them is given below : Online Care Online Appointment Online Estimates Online Classes Businesses can incorporate these additional attributes to the already existing ones in their GMB profile. Google will display these attributes in the results whenever there is a search for related queries. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Let’s take an example of the attribute “Online Care” and how it will appear when searched for: The primary purpose of adding a variety of characteristics to Google My Business profiles is to increase your visibility chances by highlighting one's business primary services. These attributes enable users to make well-informed decisions about where to go. Earlier, attributes used to be modified to cater to the people visiting the place in person, such as "WI-FI," arranging outdoor seating options, and things like that. In recent times the business remains closed... - Published: 2020-07-01 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-explains-field-data-is-more-reliable-than-lab-data/ Google's Martin Splitt explains the distinction between lab data & field data as it identifies with testing tools. Splitt says we can be more dependent on field data as field data shows how genuine the user interaction is with the website. This point was raised during a Google Webmaster Javascript SEO Meet. A site proprietor presented an inquiry posing to why there's a distinction between field Data and lab data when estimating page speed. Here's Splitt's response, "Field data is coming from real users, whereas lab data comes from a quite strong machine with probably good internet from somewhere around the world. So you might not see the same results. " Field Data vs. Lab Data Splitt offers a speculative case of testing a website with a tool that utilizes lab data from a nation where the web site's server is additionally based. In this model, the lab data would almost certainly decide the site loads very quickly. It is because the website is facilitated in the same region, so the real-time it takes to send information is negligible. Suppose the region is covered with rapid internet access which will speed up the website by the lab data. In any case, that speed drops extensively when the website users are situated in another region. The speed drops significantly further if users don't have a fast internet connection where they live and is the key contrast between lab and field information. Why is Field Data More Reliable? Lab data information is... - Published: 2020-06-30 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/stock-photos-impact-on-seo/ Someone recently asked Google's Senior Webmaster, John Mueller on Twitter whether the use of stock photos has an impact on website rankings. He said that one of his friends felt that the use of non-original content on the website, such as stock images, might affect rankings. Here's what Google's John Mueller replied to this: "It doesn't matter for web-search directly. " Later, John Mueller also pointed out that using stock images that are used by many people could make it challenging to rank in Google Image Search. Here's what he said: “For image search, if it’s the same image as used in many places, it’ll be harder. (There’s also the potential impact on users, after search happens, eg: does it affect conversions if your team photo is obvious stock photography? )” Do stock photos affect rankings? Many were of the opinion that John Mueller's answer was kind of indirect. However, he did mention that stock photos do not affect your rankings in the Google SERP. Let's be real; not every website have designers to design photos for every topic. Many websites make use of stock photos to portray their content better. There have been a number of instances where Google rewards original written content even though stock photos have been used in the article. If Google were to punish websites using stock photos, half of the websites wouldn't even rank. Therefore, using stock photos does not affect your rankings as long as the image is relevant to your content piece.... - Published: 2020-06-26 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/twitter-announces-voice-tweets/ Twitter is in the process of trying to launch a brand-new feature wherein it will enable its users to tweet with the help of recorded voice clips. This feature will be an additional mode of communication to the users, along with the already existing features like photos, videos, GIFs, texts, etc. “Over the years, photos, videos, gifs, and extra characters have allowed you to add your own flair and personality to your conversations. But sometimes 280 characters aren’t enough and some conversational nuances are lost in translation. So starting today, we’re testing a new feature that will add a more human touch to the way we use Twitter – your very own voice. ” Initially, this particular feature will be accessible to an exclusive number of people on Twitter, especially for iOS users. In a matter of time, all iOS users will be able to use this new variant of tweets. But on the other hand, all other users can see these voice tweets in their feed and listen to them irrespective of whether they are on iOS, Android, or desktop. Composing a Voice Tweet Voice tweet is easy and simple to compose, just like the regular tweets on the platform. Begin with opening the tweet composer and go to the new voice icon. The icon looks like audio wavelengths. Now click the voice icon button, you will see the profile photo appearing on the screen along with a record button. Click on the record button & start recording the... - Published: 2020-06-26 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-new-chrome-extention-supports-scroll-to-text-fragment-feature/ Google recently launched the Link to Text fragment browser extension that supports the “Scroll To Text Fragment” feature and made it easy for people to link specific pieces of text within a page. The “Scroll To Text Fragment” feature was first introduced in February 2020, when Google launched the version 80 of the browser. The feature is still considered controversial because it allows users to deep-link web documents without using anchors. It will enable them to create links that upon clicking could take them to a specific piece of text on a page. Many privacy researchers raised complaints against the feature. Here is an example: Imposing privacy and security leaks to existing sites (many of which will never be updated) REALLY should be a "don't break the web", never cross, redline. This spec does that. — Pete Snyder (@pes10k) February 18, 2020 Regardless of the complaints, Chrome still supports the feature. Google is doubling down on its support for the feature with the release of this new browser extension. Link to Text Fragment Chrome Extension Initially, it was somewhat cumbersome to create a link that utilizes the ‘Scroll to Text Fragment’ capability in Google Chrome. However, anyone can automatically generate a link to a piece of text on any page, with the introduction of the Link to Text Fragment browser extension. Here is the description of the browser extension is called on Google Chrome Web Store Browser extension that allows for linking to arbitrary text on a page. This extension... - Published: 2020-06-26 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-will-automatically-delete-your-history-by-default/ Google revealed on the 24th of June that instead of just offering you the choice to customize your deletion settings, it would do it for you. Google will set your search data history to be deleted after 18 months and YouTube data history after 36 months. Here is the tweet by Sundar Pichai, CEO of Google and Alphabet Privacy is at the heart of everything we do, and we’ll keep challenging ourselves to do more with less. As a next step, today we’re changing our data retention practices to make auto-delete the default for our core activity settings. https://t. co/4hW0L23iZV — Sundar Pichai (@sundarpichai) June 24, 2020 Google Stated “As we design our products, we focus on three important principles: keeping your information safe, treating it responsibly, and putting you in control. Today, we are announcing privacy improvements to help do that, including changes to our data retention practices across our core products to keep less data by default. ” How it works The first time you turn on location history, earlier by default it used to be, do not delete, however, it will be set to auto-delete after the 18 months option henceforth. For New Accounts, Web and App Activity data will also be set to auto-delete after 18 months. The activity data will automatically and continuously be deleted rather than doing it manually. However, for users whose web and app activity, location history is already turned on, the settings will remain the same. Though a reminder about the... - Published: 2020-06-26 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/artificial-intelligence-in-digital-marketing/ Artificial Intelligence is already changing the world, and it hasn’t even blossomed yet” - Melvin Mofos! We are living in the 21st century, in the period of science and technology. While robots and other physical automation are being embraced as a friend, some people still assume artificial intelligence to be like the villainous Ultron from the Avengers. But this is not the case. Artificial Intelligence is an emerging technology that is beginning to positively impact many aspects of our everyday life. Prominent examples include Alexa, NLP for ecommerce search, weather forecasts, chatbots, and many more. Artificial Intelligence plays a vital role in Digital Marketing. Marketers like Google, Facebook, and others are using artificial intelligence. At the same time, they are researching the hallmarks of Artificial Intelligence that can be offered in Ecommerce marketing strategies as well. With artificial intelligence spreading its wings at such a fast pace, it is necessary to understand the impact of artificial intelligence on digital marketing. What is Artificial Intelligence (AI)? Artificial intelligence, sometimes called machine learning, is the simulation of human intelligence demonstrated by machines. AI makes it easier for the device to learn from new experiences and more often act like humans when making new inputs and performing tasks. AI uses a logical approach to analyse the data and gives relevant information. Relationship between Artificial Intelligence & Digital Marketing In the past, digital marketing strategists tended to be sceptical about the role of artificial intelligence in digital marketing. However, as technology continues to develop... - Published: 2020-06-26 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/instagram-to-overtake-twitter-as-a-popular-news-source/ It’s been observed that Instagram’s popularity as a news source is soaring day by day, especially among the people in the age bracket of 18 -24. At this rate, it may replace Twitter as the most preferred news source. A report by the 2020 Reuters Institute Digital News claims that since 2018 there has been a tremendous increase in the number of people checking out Instagram for updates on current events The real driving force behind this switch for Instagram to be a popular news source is because of the younger users. It has been noticed that two-thirds of the users below the age of 25 are the ones who prefer it. This report also claims that the consumers under the age bracket of 18-24 will check out the news updates on social media platforms rather than a traditional website or a news app. Access to news continues to become more distributed. Across all countries, just over a quarter (28%) prefer to start their news journeys with a website or app. Those aged 18–24 (so-called Generation Z) have an even weaker connection with websites and apps and are more than twice as likely to prefer to access news via social media. The percentage of people who choose Instagram as a source of news updates is 11%, which is just pointless than Twitter. This is the status when surveyed, taking into consideration all demographics. Source: Reuters Institute This is quite a new fact as far as Instagram is concerned because it... - Published: 2020-06-26 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-mobile-first-indexing-and-scoring-of-sites/ Google's Senior Webmaster Analyst, John Mueller made an address in a webmaster hangout about how google will cope with multi-platform sites in the mobile-first index. Mueller also addressed how to rank and rate vital platform factors for pages that have both mobile and an AMP version. Web Vitals will be the ranking criteria in 2021, and it is crucial to learn which version of the website Google will use for indexing and user interface. During the webmaster hangout, the publisher asked about the different versions of a website and its best practices to show its visitors. Mobile Version Preferred for Indexing Mueller began by stating that Google will use the mobile version of the website for indexing if both the mobile version and the AMP version co-exist. In case there is a mobile version existing then Google won't use the AMP version of the website This is what Mueller said "With regards to AMP and mobile and desktop, we treat AMP pages as being alternates by default. So we wouldn't use the AMP pages for indexing. " When Google Might Use AMP For Indexing Mueller said that AMP versions of websites would be used by Google for indexing where no mobile version of a website is available and only an AMP Version. "There are certainly ways that you can set up a website so that the AMP page is your mobile page and you have an alternate desktop page where you just have a desktop version and the AMP version.... - Published: 2020-06-24 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-images-now-has-fact-check-to-search-results/ Starting June 2020, Google is bringing Fact Check information to image search results worldwide. Google stated in their blog “Photos and videos are an incredible way to help people understand what’s going on in the world. But the power of visual media has its pitfalls —especially when there are questions surrounding the origin, authenticity or context of an image. ” Hence Google has rolled out this change to help people address questions around validating the authenticity of images and make more informed choices regarding the content that they consume. Below is the Tweet by Google SearchLiaison regarding this change. Is that image of a shark swimming down a street in Houston real? Google Images now has "Fact Check" labels to help inform you in some cases like this (no, it was not real). Our post today explains more about how & when fact checks appear in Google Images: https://t. co/YisZuOyGEH pic. twitter. com/aRntlIo6qT — Google SearchLiaison (@searchliaison) June 22, 2020 How it looks When a user searches for a specific image on Google, they will be able to see a “Fact Check” label below the image thumbnail. Post clicking on the image thumbnail, a larger preview of the image will open. There Google will show you a summary of the “Fact Check” present on the web page where the image is featured. Images that come from independent, authoritative sources on the web will show a "Fact Check" label. Below is an image of how this feature looks like The “Fact... - Published: 2020-06-23 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-how-to-schema-on-desktop-with-images/ In May, Google began testing a new format of how to schema rich results on the desktop. With reference to that test, Google has now added image thumbnails to how to schema rich results. Below is a screenshot of how it looks like: Below is a tweet by Brodie Clark which shows screenshots of how to schema rich result on the desktop with the image thumbnails: The How-To Schema desktop rich result test is back. And with a new look. Google were originally testing a similar treatment for 16 days, then they had a break. Now back with a slightly different variation (image previews). pic. twitter. com/KxdZsz2HdE — Brodie Clark (@brodieseo) June 22, 2020 However, it seems that this is being tested in a few regions and is not live globally. Subscribe to our blog for SEO News and contact us for ROI based SEO Services to effectively optimize your website. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels SEO Audit Services SEO for Fitness Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2020-06-23 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/common-javascript-errors-that-can-harm-seo/ In a live video session with Search Engine Land, Google’s Search Developer Advocate - Martin Splitt was asked about some common JavaScript errors that SEO professionals and developers both should have taken care of. In this blog post, we cover what Martin’s take on this question was. Don’t Blame JavaScript For Everything The very first thing Martin highlighted was that people often consider JavaScript as an issue when the problem is something else. It’s not necessary that if something goes wrong with your SEO, the reason behind it has to be JavaScript. People often consider that JavaScripts aren’t Search Engine friendly, which is incorrect. Common JavaScript Errors That Should Be Avoided Martin mentioned some common JavaScript errors that SEOs and developers should take care of while optimizing their websites which are listed below - Blocking access to JavaScript files in Robots. txt Poor user experience Incorrect implementation of Lazy loading & Infinite Scrolling Relying too much on JavaScript Let’s understand them in detail. Blocking Access To JavaScript Files Martin mentioned that people often block Googlebot from accessing their external JavaScript files in their robots. txt file. If the crawler is not allowed to access JavaScript, it won’t be able to render or crawl your page efficiently. And people feel that these crawling issues are due to the use of JavaScript, which is not the case. Let Googlebot and other user-agents access your external JavaScript files to ensure proper crawling. Poor User Experience “People break websites for Users rather than Search... - Published: 2020-06-23 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-does-support-nofollow-on-html-link-tag/ Gary lllyes from Google said that Google supports nofollow attribute on HTML link tags after several days of analysis. It helps Google when you mention rel= "alternate nofollow, "which prohibits google from using the href attribute link. If you do not specify the "nofollow" attribute URL, it will be used as a weightless link by Google. Garry mentioned, many tools that can extract URLs for analysis, e. g. Googlebot can perform some essential extraction, rendering can do advanced extraction, HTML parser is capable of extracting. That's why it took him some time to answer this question, Garry said. Tweets on this from Gary You can use the rel UGC or sponsored, or both of these as well. Yoast wishes to tell Google to not crawl RSS feeds from WordPress sites for comment. It might help him and his team build a way of communicating with Google and not follow links to these RSS feeds. Bing said it depends: Key Takeaway Google does support the Nofollow attribute which helps google to use links from href attribute. Popular Searches SEO Services SEO Services in Delhi WooCommerce Development Website Structure Enterprise SEO Services SEO For Ecommerce SEO Packages Top Tech YouTube Channels ASO Services SEO for Gaming Top YouTube Searches Top Google Searches SEO Services in Mumbai SEO for Travel Websites List of Search Engines Types of Digital Marketing YouTube SEO Services SEO for Delivery Services Top YT Cooking Channels Top Music YouTube Channels Ecommerce SEO Packages WordPress SEO Services What is a... - Published: 2020-06-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/how-to-create-seo-content/ SEO optimised content is an essential component of a successful content marketing strategy. Content and SEO go hand in hand, and the right content helps to increase website’s reach. What is SEO content? Search engine optimisation is the process of optimising a website so that it can easily be visible on search engines. SEO content is nothing but online content that helps bring organic traffic and increase your website’s ranking in search engines. The content revolves around specific keywords that are responsible for driving users and sessions to a website. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions SEO optimised content is essential in the following areas to achieve quality traffic E-commerce Category/Sub-Category pages For a retail e-commerce website, category/sub-category page is a must. These pages on a website are just like a dedicated salespeople in a store. Creating SEO optimised content for your category/sub-category page will help your traffic and conversion rate to grow significantly. Blog Posts Blogs are the easiest and most common way to create content for SEO. Blogs tend to be more engaging. Catchy headings, informative content and a decent number of words helps to retain readers on your page for a longer time. Articles This includes an informative piece of writing such as news articles, feature piece... - Published: 2020-06-22 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/how-to-use-keywords-in-blog-posts/ Whether you are a newbie in the blogging world or veteran who is writing blog posts for decades now, everyone knows that driving long-term organic traffic on your blog post is not an easy job. If you do not include the right set of keywords in your blog post, which serves your target audience, then you are missing out on a significant opportunity. Importance of Keyword for a blog post Use of keywords in the blog post is a key ingredient while defining SEO strategy. Understanding how to utilise keywords in your blog post and placing them correctly in your title, meta descriptions, and on-page copy gives you an immense kick start as compared to your competitors. Let's dive in to know some useful tips on how to use the best keywords in blog posts to rank high on search engines, which will help you drive massive traffic. Also Read : Leading Blogging Platforms in 2021 Keyword Research for blog posts It is the most basic yet very crucial part of your blogging strategy. Finding the best Keyword for a blog will help you identify what kind of search query users are searching to find answers to their questions. This will help give an idea while writing a blog post. Every search query is like a quest to Google, and the main job is to provide the most satisfying results to the user. As a blogger, it becomes essential to write the content which satisfies users' needs and also includes... - Published: 2020-06-22 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-on-guest-post-links-should-be-nofollowed/ In 2017, Google's John Mueller said all the articles on the guest list, no matter how much you contribute, all connections would be nofollow. He added that such links should be nofollow even though they are not paid; such links can potentially pass signals. Google's Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked about guest posting guidelines and money involved in that. Mark Preston, an SEO trainer and the speaker asked John Mueller @JohnMu Since your recent tweet with SEMrush, it would be good to get total clarity, as there now seems to be a lot of confusion around. We all know, 'paying' for a guest post is against the guidelines BUT what about guest posting in general, where no money changes hands? John Muller responded with "The part that's problematic is the links -- if you're providing the content/the links, then those links shouldn't be passing signals & should have the rel-sponsored / rel-nofollow attached. It's fine to see it as a way of reaching a broader audience. " Here is the tweet Google tries to advise users not to guest post for links and we know how out of control it had become several years ago. In 2012, Google said that occasionally, not at other times, guest blogging is good. Popular Searches SEO Services SEO Company in Kolkata Shopify Development Website Structure Small Business SEO Services SEO For Ecommerce Ecommerce Audit Packages Sensory Marketing Mobile SEO Services SEO For Cannabis Top YouTube Searches Importance... - Published: 2020-06-19 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-chrome-will-hide-parts-of-urls-in-the-future/ Google is researching ways to cover sections of the address bar of a website's URL, displaying only the domain name. This update could arrive as early as the next Chrome edition (edition 85), according to Android Police documentation. In Chrome developer terms, an experimental feature is referred to as a "flag. " This update includes all URL elements, with the exception of the domain name. The other found flags are all connected to the primary one. They 're revealing new ways to interact with the address bar in future versions of Chrome. Users hover over the URL instead of clicking on it to display the entire URL Another functionality that works on Chrome will hide the entire address bar when the user starts to interact with the page. Why hide the entire path of the URL? It is challenging to show the full URL in the address bar to determine if the site is genuine or not. Showing a complete URL will weaken the most critical aspect of the domain name, which is key to understanding how secure the site is. However, in Safari, you have to click the address bar to see the complete URL path. You need to hover over the address bar in chrome 85 to see the full URL. This particular update has not been publicly acknowledged by Google coming to Chrome 85. Maybe it will make a comment when it finally rolls out. It will be important to know the company's opinion as to why... - Published: 2020-06-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/news/google-says-do-not-use-nofollow-links-when-migrating-sites/ Google started a new podcast series called "Search Off the Record". The podcast covers topics related to "Search" and information on Google's upcoming projects. Google's John Mueller, Martin Splitt and Gary Illyes are the ones taking onus. In the first episode, topics like Core Web Vitals, nofollow, Pop filters and more were discussed. One particular standout was the information shared on the nofollow attribute. New changes to Nofollow links Google had announced its plans in September 2019 to treat the nofollow links as an attribute rather than a directive. The new changes were supposed to be rolled out by March 2020 but have been delayed. Google's Gary Illyes mentioned in the podcast about the possibility of more changes to be made to the nofollow attribute. He also emphasized that Google is exploring the possibility to detect malicious sites using the nofollow attribute. Here's what Gary Illyes said “We are also thinking about, well, other things. I really don’t want to name those things because they actually might not happen at all. And it might just turn out bad. But if you think about it, those nofollow links could be very, very helpful for discovering malicious sites for example. The ones that force downloads and whatnot, or spam even. I think nofollow links could be helpful , but I just don’t have anything yet to say about how we use them. ” Nofollow tags should not be used when Migrating Sites Another critical thing Gary Illyes mentioned is that when migrating... - Published: 2020-06-18 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/twitter-fleets-a-story-like-feature-for-users-in-india/ Twitter announced their take on the "stories" format called Fleets. Fleets are stories that can be shared by users on the platform. Similar to Instagram, Facebook, and Whatsapp, fleets will disappear from the user's profile post 24 hours. As it works on Instagram, users can respond to the fleets via direct messages; however, the same can not be retweeted. Here is the announcement Namaste! Starting today, Fleets are coming to India. If you’re in India, check it out and let us know what you think! #FleetsFeedback pic. twitter. com/U6QiHynm1U — Kayvon Beykpour (@kayvz) June 9, 2020 Similar to Instagram and Facebook stories, users can now share stories on twitter too. These stories will disappear post 24 hours. Fleets are shown at the top of the home screen for particular seconds, and as done on Instagram, a user can long-press on the fleet to view it for a longer time. Fleets for any user can be seen by visiting their profile. List of users who view your fleet can be seen. Below is a screenshot of the fleet on top of the home screen. The Managing Director at Twitter India stated “India is important for Twitter since it is one of our largest and fastest-growing audience markets globally. We are excited to bring the Fleets experiment to India and make it one of the first three countries in the world to experience this new product,” “From the test in India, we’ll learn how adding a new mode of conversation changes the... - Published: 2020-06-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-finds-more-than-25-billion-spam-pages-a-day/ Google released its annual webspam report quantifying Google's spam-fighting results in 2019. According to the study, over 99% of Google's search results are spam-free, and the business is doing so a lot. Google's site spam team finds 25 billion spam sites per day that are taken out of Google's search results database. Google says that this is a lot of spam, and it shows spammers' willingness to spam the range, persistence, and length. How Google Webspam Fought in 2019 Google received nearly 230,000 complaints about spam searches in 2019 and analyzed 82 % of them. It is partly because its machine learning programs are better spam-fighting capabilities, a top priority for 2019. They have stated "Our machine learning solutions, combined with our proven and time-tested manual enforcement capability, have been instrumental in identifying and preventing spammy results from being served to users". Google's Victories in Spam Fighting The spam combat measures of Google continued to reduce user-generated spam, which decreased by 80% in 2018 and did not increase in 2019. Connection spam continues to be shared, but Google is becoming better at detecting it. Additionally, Google has verified pay links, and exchanges of links are now much less successful. Google mentions the strides made in the battle against spamming sites with self-generated and scrapped material. Such places usually participate inactivities that irritate or damage searchers. Examples include sites where fake buttons, overwhelming publicity, suspicious redirects and malware are misleading. In 2019, spam effects could be reduced to more than 60... - Published: 2020-06-17 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/facebook-messenger-now-can-be-used-to-answer-customer-messages/ Facebook has recently rolled out a new feature for Messenger that allows the page owner to switch between personal and customer messages on the app. This means that business owners will now be able to respond to the customer and private messages from the same app. The messages will be grouped in such a way that it provides a clear distinction between personal and business messages so that the business owner does not respond to the messages from a personal account. While responding to the messages, business owners can choose if they want to respond as themselves or as their business. Any business page admin would find it difficult downloading and managing multiple apps for communication, even facebook research point to the same direction, i. e. , the majority of the page admin does not like managing numerous apps. Faster Replies Leads to Greater Conversion Sometimes the customer has a lot of questions before buying a product, and they would love it if it is answered before making a purchase. Solving the doubts clears all the hiccups in their mind about a product. The ability to respond quickly to the customer can be decisive for your business, as the customer may choose your business over others. So, the new feature is not only for the benefits of page admins but also for the customer to receive a quick answer to the queries. Facebook has gone a step ahead by adding a dual notification system so that business can never miss... - Published: 2020-06-17 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-testing-buttons-to-navigate-image-search-results/ Google is testing a new feature for its Image Search Engine. The feature is being tested to allow images to open in full-screen mode with options to navigate through other images as per the search results. A user on twitter has shared the following screenshot. Below is a screenshot of the results shown when I searched for Google on Image Search. If you notice, there are buttons given on the top right-hand side of the screen to navigate, Google Image Search is constantly changing, and it shows different results in different countries and regions with the ultimate goal of improving user experience. Watch out for the latest news with our Blog updates on subjects related to SEO and Digital marketing. Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI List of Search Engines SEO Challenges Link Building Services SEO For Contractor Top YT Cooking Channels Google Sandbox SEO Packages WordPress SEO Services What is a Blog Submit URL to Google - Published: 2020-06-16 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-adding-keywords-meta-tag-on-pages-has-no-impact/ Google's Senior Webmaster Trends Analyst John Mueller responded to a tweet that asked if adding keywords meta tag on pages still has an impact. Someone on twitter asked John Mueller: Does adding meta keywords on pages still have any impact? John Muller responded with: No, and shared a link to the blog that contains more insights. Here is the tweet: No. https://t. co/kAXrhsnQcb — John (@JohnMu) June 15, 2020 Key Takeaway: Google hasn't used the keywords meta tag in its web search ranking since September 2009. Irrelevant keyword stuffing and other reasons led Google to disregard the keywords meta tag. Here is a list of tags that Google understands. Watch out our News Blog for more such updates. Popular Searches SEO Services Website SEO Audit Packages WordPress Development Website Structure E-commerce SEO Services SEO For Ecommerce SEO Packages Types of SEO SEO Audit Services SEO for Education Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Insurance List of Search Engines YouTube SEO Tools Link Building Services SEO for OTT Platforms Top YT Cooking Channels 308 Permanent Redirect SEO Services in Bangalore WordPress SEO Services What is a Blog Import XML Formula - Published: 2020-06-16 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/crawl-budget/ What is the crawl budget? Crawl Budget is the number of URLs on a website which are crawled by search engine crawlers and indexed over a given time period. Google allocates a crawl budget for each website. By looking at the crawl budget, google bot decides the frequency of crawling the number of pages. Why is the Crawl Budget limited? Crawl budget is limited to make sure the website should not receive too many requests by crawlers for accessing server resources which could majorly affect the user experience and site performance. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions How To determine Crawl Budget To determine crawl budget for a website, check the crawl stats section available in the Search Console account. In the above-illustrated report, we can see the average number of pages crawled per day. Here, the monthly crawled budget is 371*30= 11,130 Although this number can fluctuate, it provides an estimated number of pages one can expect to get crawled in a given period. If you require more details about search engine bots, you can analyse the server log file to know how websites are getting crawled and indexed. How to... - Published: 2020-06-16 - Modified: 2025-02-12 - URL: https://www.infidigit.com/news/google-testing-displaying-web-pages-in-youtube-search-results/ Recently, it was spotted that Google has been running a test trial of showing organic listings for web pages in YouTube search results. It was noticed that when people search for topics on YouTube, Google was showing links to web pages on YouTube search results. A Reddit user discovered the test initially and later posted the following screenshot: The web page result can be seen showing links as well as videos that are full of only videos otherwise. It is the user's choice to either click the YouTube Page, which is displayed or click on any of the links to perform a search directly on Google. Google is taking it upon itself to show the results to assist the users, as it can be seen there is no indication that the website results shown by Google are sponsored. It seems that Google is taking it upon itself to assist users with search results, as there’s no indication that the web site result is sponsored. In case, if comments in the r/Google subreddit are any signal, then this test feature by Google might not be liked by users as many comments seem to be negative. Following are few of the examples of what are people’s opinion on web search results on YouTube: “That’s really annoying. If I want a google search, I’d go to google. They should not treat users like tech illiterate people. ” “That’s just bad. Who would want such a feature? I hope it’s optional. ” “That would... - Published: 2020-06-16 - Modified: 2025-02-18 - URL: https://www.infidigit.com/news/google-search-console-performance-report-gets-new-recipe-filters/ These new reports by Google Search Console are helpful to understand how well your recipe markup is performing in Google Search. Recently, within Google Search Console, one new filter option to the performance reports is added by Google. If you are using recipe markup, Google may give you the facility to filter the performance report which appears within the “search appearance” options in Google Search Console. Where to find these filters in Google Search Console? You need to login to Google Search Console to use these filters. After clicking on the “performance report” option, you need to click on the “+New” option to choose “search appearance... ” Within the options under “search appearance”, you will be able to find these two new filters for the recipe: Recipe Gallery Recipe rich results Below is the screenshot shared by Brian Freiesleben on Twitter: What does this filter show? On applying the recipe search appearance filters, Google will segregate your search results and show how well they are performing with those recipe filters. Below is a chart shard by Glenn Gabe which shows this data started to appear on May 31, 2020: Below is the tweet where John Mueller confirms about this report Yep, these are pretty new. — John (@JohnMu) June 9, 2020 How does it matter? This report has made filtering the reporting more flexible within Google Search Console. It helps to understand how well the website is performing within the organic Google Search by using the recipe structured data. These... - Published: 2020-06-15 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/garage-door-spam-investigation-by-google/ Google's public Search Liaison, Danny Sullivan responded to a Ben Fisher, a local SEO, tweet about "1000's of fake new GMB countrywide". Local SEO Ben Fisher stated that in recent days there are "thousands of new entries on false websites throughout the country. " Here is the tweet Garage Door Spam Gone Wild - hearing today that 1000's of new listings are popping up countrywide with the fake http://business. site GMB listings in a few days. @GoogleMyBiz @dannysullivan (How are you doing bud, been a while) - this should be an easy pattern to knock out. Here Danny Sullivan responded with, "Yes, we're looking into reports. " Yes, we're looking into reports. — Danny Sullivan (@dannysullivan) June 8, 2020 In response to Danny Sullivan tweet, another local SEO wrote: "This is getting a bit out of control. The Google 'business' sites being so easy to spin up (and constantly update, connected to Posts) is great but also... lends additional 'credibility' to spammers and lead gen sites. " Popular Searches SEO Services SEO Services in Delhi WooCommerce Development Website Structure Enterprise SEO Services SEO For Ecommerce SEO Packages Top Tech YouTube Channels ASO Services SEO for Gaming Top YouTube Searches Top Google Searches SEO Services in Mumbai SEO for Travel Websites List of Search Engines Types of Digital Marketing YouTube SEO Services SEO for Delivery Services Top YT Cooking Channels Top Music YouTube Channels Ecommerce SEO Packages WordPress SEO Services What is a Blog Top YT Gaming Channels - Published: 2020-06-12 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-google-adwords/ https://www. infidigit. com/tools/keyword-generator/Every second, millions of people do searches on Google, and most SERPs include Google ads on the top and bottom of the organic results. Google owns nearly 80% of the Search Engine Market Share, so there are many opportunities to get the business or brand known to people. Therefore, Google ads could be a profitable decision to get a business in front of people and acquire relevant and quality traffic to the website when people search for the services or products offered. Let us see what Google ads are, types of ads, and how they work. What is Google Ads (Earlier known as Google AdWords)? Google Ads is an online advertising platform by Google that allows you to create ads and show it to audiences interested in the services or products you offer and searching for the keywords you have selected. Google Ads platform runs on PPC advertising. Now the next question is: what is PPC? PPC (Pay Per Click) is an online marketing model in which advertisers have to pay every time the ad is clicked. Google Ads allows you to Build a massive audience for your business or brand. Advertise to local as well as global audiences. Reach the right audiences at the right time. Control your budget. What is Ad Rank? Various brands today use Google Ads to gain new and retain existing users. While these ads are pay-per-click ads, many factors determine the impressions, positions, and ad clicks. In simple terms, Ad rank is... - Published: 2020-06-11 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/content-audit-checklist/ A content audit is auditing your content to understand which of them are performing and which of them are not. It is one of the most neglected concepts in the SEO world due to its time-consuming and arduous process. However, It’s vital to perform content audits regularly at least on an annual basis to outperform the competitors in the search results page. For the last few years, the content has become an integral part of SEO. With proven results of sites getting quality traffic owing to content has cemented its place further. Content is now one of the pillars of SEO along with technical and off-page, no wonder content audit is a regular feature in SEO audit services. With Google advocates regularly emphasising on the importance of valuable content, it has become inevitable to create & audit such ones for optimal performance. Importance of auditing the content Following are few reasons as to why audit of content is required. To know what works Yes, that's right. Who doesn't want to? Every business owner would love to know what kind of content is giving the highest ROI. Knowing that would undoubtedly help the owner to reduce his cost considerably. If a business has an in-house SEO, it could surely help them to concentrate on other important SEO tasks. For achieving goals Every business operates to accomplish a goal, so it becomes imperative for online businesses to chalk out a strategy to achieve that. With content playing a major role in it,... - Published: 2020-06-11 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/pinterest-showing-shoppable-pins-in-visual-search-results/ The lens camera search functionality of Pinterest is being enhanced with a new 'shop' tab in search results. Through the lens feature on the Pinterest app, users can click a picture of any specific item and get details for it. Either by clicking a photo from the camera or uploading a photo from the camera roll will give users a set of results with similar items or lookalike. Users with an intent to purchase products can do this and find the exact product or a similar one to complete their purchase on Pinterest. Let's Learn How to Use Pinterest Lens Camera to find Shoppable Pins Open Pinterest on the Phone and tap the camera icon on the top right-hand side of the screen to launch the camera. Upload a photo from your camera roll or click the picture of the item you want and upload it. The Pinterest results will show you the 'shop' tab once you search for the photo. These links to shop link to the retailer's website where you can buy the products and checkout. This is what Pinterest has to say about this feature “Use Lens to shop in-stock products. You can also upload a screenshot you’ve snapped from another app or an older photo from your camera roll – such as artwork, a rug or pillows — and Lens will tell you what it is and where you can purchase it. Lens can take images from offline or online and show you similar items for... - Published: 2020-06-10 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-budget/ How much should I budget for SEO? Lot of businesses struggle with this question. Answer depends on what you want to achieve and where you presently stand against your competition. Below, I have listed out an approach that you can follow to arrive at a feasible budget. But, before going there, I want to caution you against two errors that people frequently make. Don’t start SEO with expectations of instant results Many people make the mistake of expecting instant results by comparing SEO with pay per click (ppc) campaigns. While PPC campaigns can show results in less than a week’s time, SEO may take anywhere from 3 to 6 months. First month goes in strategizing, planning and auditing. From second month, implementation begins, but it takes time for Google to recognize your efforts. It is only from the third month that you will start seeing some result. It’s important to note that SEO is a long-term game and one should start with enough budget to last for designated time, else you carry a considerable risk of running out of steam too soon. Look at SEO as a short to medium term investment rather than an overnight one. Don’t end up buying inferior services in pursuit of cost saving Few professionals will promise you results in unbelievably low budget. My advice is stay away from them. It is possible that tactics they are using are not approved by webmaster guidelines. Google heavily penalizes such websites and makes them practically invisible on... - Published: 2020-06-10 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/facebook-tests-email-marketing-tool-for-business-pages/ For businesses to send marketing emails through Facebook, the platform has been testing a new range of tools. These new set of tools will enable companies to compose marketing emails in a user-friendly interface and will also help upload their contact lists. The marketing emails can be sent directly through Facebook, and the performance for it can be monitored through the tool. Social media marketer Meg Coffey recently spotted a test of which she shared screenshots on Twitter Send marketing emails from your page? What new sorcery is this Facebook? ! Have you seen this new feature where we can now send emails directly from Facebook? This is definitely new to me and only available on one account so far. pic. twitter. com/aSIkSx1uDo — Meg Coffey (@TexanMeg) June 1, 2020 Pages that have access to the tool will be shown an alert/notification with a note on the sidebar, as per the screenshots shared by Meg. A screen appears after clicking on the ‘Marketing Emails tab’, which prompts the page manager to confirm their email address. The page manager needs to confirm the email address post which they can add email contacts to their subscriber's list. The subscriber's list can be uploaded from a spreadsheet or individually. To send promotional emails to the contacts added, Facebook will ask permission from the page managers if they can do so. Below is how this will look. Once the page managers decide whom they want to send the marketing emails to, they can compose... - Published: 2020-06-10 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/negative-seo/ We all are aware of black hat SEO techniques and the horrid impact it has on website rankings; if detected by Google. If you have an SEO agency, you must be aware of the manual penalty imposed by Google if it finds you indulge in these black hat SEO practices. For this very reason, businesses are moving away from black hat SEO and leaning more towards white hat and technical SEO. However, there is a new strategy used by competitors to ruin your efforts and jeopardise your rankings. It is called negative SEO and it could hamper your rankings in a really bad way. What is Negative SEO? Negative SEO refers to the tactics and strategies aimed towards ruining the rankings of competitors and to reduce their organic traffic. Businesses intentionally implement black hat SEO techniques on their competitor's website to destroy their SEO efforts. Let us find out how competitors do this and how to stay safe from these negative SEO attacks. Types of Negative SEO Negative SEO has evolved over the years. It started with backlinks where site owners listed their competitor's links to bad toxic websites. This resulted in bad spammy links, which could be resolved by adding them in the disavow file. However, in 2020, there are many ways for attackers to perform negative SEO. It is much more serious in the current scenario and also hard to detect. Attackers use off-Page SEO techniques as well as on-Page SEO strategies to hurt their competitors' rankings and... - Published: 2020-06-10 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-featured-snippet-update/ Google has launched an update that will take the users to the relevant text on the web page for some of the featured snippet results. Google SearchLiaison made this announcement on twitter. However, this change will only happen where Google can confidently determine where they can direct users to the exact content and not for all the featured snippets. Furthermore, the team announced that there is no special markup needed to be eligible for this feature. There is no markup needed by webmasters. This happens automatically, using Scroll To Text for HTML pages https://t. co/cE9O2cBgKu. See also more background here: https://t. co/vKFmR3HLK3 — Google SearchLiaison (@searchliaison) June 3, 2020 How this works: Do a Google search for “How to Play Football” or any keyword that you think may result as a featured snippet. The result shown in the SERP for “How to Play Football” is shared in the below screenshot. Click on the featured snippet, and when redirected on the landing page, you'll see Google has highlighted the text that we see in the featured snippet shared above. Earlier, this feature was made available for AMP pages and now has been made live for HTML pages as well. With this change, it will be easier for users to locate the content on a page that they read on the featured snippet, and it will ultimately enhance the user experience. Follow our blog for more such Digital Marketing updates. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure... - Published: 2020-06-10 - Modified: 2024-06-27 - URL: https://www.infidigit.com/news/googles-take-on-pruning-of-content-on-websites/ Ask anyone in the Search industry how to improve the quality of a website, chances are that few will ponder on the topic of content pruning. Even if some do, they are confused which one to prune and which one leaves it. In a recent Google webmaster hangout John Mueller has cleared the air on the type of pages one can keep and the one that needs to be pruned. Do Low traffic pages affect the website? It is a preconceived notion that the pages which bring low traffic should be removed to maintain the quality of the website. Generally, low performing pages tend to attract a small amount of traffic on the site, and hence it should be no indexed or removed. A news publisher has asked the same question to John Mueller in the recent hangout. The questions were asked in the context of news websites, but the answer by John Mueller widens the scope of application in other sites as well. Question by the Publisher : “We’re publishing news and articles. For example, we have 100 new articles every day and ten of them give us 95% of the organic search traffic. Another 90 go nowhere. We’re afraid that Google can decide our website is interesting only for 10%. There’s an idea to hide some boring local news under no index tag to make the overall quality of all publishing content better. What do you think? ” Google's Way of Analysing The Website Quality Mueller explained how... - Published: 2020-06-10 - Modified: 2025-02-17 - URL: https://www.infidigit.com/news/gmb-latest-update-on-adding-more-hours-for-specific-services/ According to a recent update by Google, businesses will now be able to add different sets of hours for specific services in their Google My Business profile. It allows companies to add more hours for the services that are not provided throughout the full day by them. This information will make it easier for the customers to know the hours for such specialised services. These are the following services for which businesses can add a set of hours : Brunch Delivery Drive-through Happy hours Kitchen Pick up Senior hours Takeout This feature has been added due to the recent pandemic. It has made businesses adapt to the new way of running businesses and also they might have to adjust their hours or added services which they were not offering before. Earlier to this Google update, businesses were able to fill out only one set of opening hours for each day of the week. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Steps to Add More Hours for Specific Services in the GMB Account On your computer, first, sign in to your GMB account. If you have multiple locations, click and open the location you want to manage and add more hours to. Click on... - Published: 2020-06-10 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/improve-app-downloads/ Mobile phones have become a vital piece of human life. The primary role of utilising cell phones just for calling has blurred since smart cell phones have stepped in the market. Today these gadgets demonstrate like a smaller PC—the best part being their portability. Mobile phones gave birth to the idea of applications, which were intended to do a specific task. These applications can now do essential things, beyond what one can imagine; be it playing games, ordering food, complex calculations, and much more. Let's say you made one such application utilising the best of resources and uploaded it to the play store and app store successfully. You would expect your app to be discovered by either typing its name or its vital purpose. Like, if your app is about ordering food or screen recording, you need it to be known in the store for these keywords. You would want them to appear in the search result when someone searches for an app not only by using the apps name but also by its primary purpose. You would want your app to be discovered using keywords like ’order food‘ or ’screen recording app‘, etc. These keywords are known as non-brand keywords, and they help improve app-installs. To assist you with the same, we have mentioned below few actionable strategies to improve your app download. Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs... - Published: 2020-06-10 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/embedding-photos-on-sites-may-need-permission-says-instagram/ Instagram has recently said websites need to get permission from the Instagram user before embedding their photo onto a webpage. This statement was released, taking into consideration the latest copyright infringement fiasco with Newsweek being sued by a photographer whose Instagram post was embedded on their site without his permission. A judgement on this particular case will have lasting implications for the site owners concerning using media from Instagram. Let's have a look at the lawsuit, the similar cases and the impact it could have on the websites in the future. Newsweek Sued for Copyright Infringement Newsweek wanted to use an Instagram photo, so they approached the photographer. The photographer refused to give permission. Now instead of accepting the refusal, Newsweek came up with a different approach to use the same photo by embedding the photographer's Instagram post on their site. This resulted in Newsweek getting sued. Newsweek in its defence has said that permission was mandatory as they have just embedded the photos rather than uploading directly. Here's What Instagram Says Instagram said that its terms of services states whenever a user uploads a photo, Instagram is indirectly provided with a copyright licence. But their statement to Ars Technica also says that the licence does not include the sites which show embedded Instagram photos. "While our terms allow us to grant a sub-license, we do not grant one for our embeds API. Our platform policies require third parties to have the necessary rights from applicable rights holders. This includes... - Published: 2020-06-09 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/crawling-and-indexing/ SEO (Search Engine Optimisation) is the practice of building the quality and quantity of traffic on your website. It is the process of optimising the web pages to organically achieve higher search rankings. Do you ever wonder what makes a search engine go around? It is fascinating how some mechanisms can systematically browse the World Wide Web for web indexing or web crawling. In the ever-increasing SEO trends, let’s have a closer look at the primary function of Crawling & Indexing in delivering the search results Crawling Crawling is the process performed by the search engines where it uses their web crawlers to perceive any new links, any new website or landing pages, any changes to current data, broken links, and many more. The web crawlers are also known as 'spiders', 'bots' or 'spider'. When the bots visit the website, they follow the Internal links through which they can crawl other pages of the site as well. Hence, creating the sitemap is one of the significant reasons to make it easier for the Google Bot to crawl the website. The sitemap contains a vital list of URLs. (E. g. , https://www. infidigit. com/sitemap_index. xml) Whenever the bot crawls the website or the webpages, it goes through the DOM Model (Document Object Model). This DOM represents the logical tree structure of the website. DOM is the rendered HTML & Javascript code of the page. Crawling the entire website at once is nearly impossible and would take a lot of time. Due... - Published: 2020-06-09 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/optimize-google-my-business/ Google my business (GMB) is a free tool made available by Google for small business owners. It provides them with a platform to list and optimise information about their business. Listing in GMB helps small businesses to gain visibility when the users are searching in Google Maps. It also helps them to engage and drive in more customers to their respective shop. Purpose of Google My Business Google launched google my business listing in 2014 to help small businesses to build and organize their web presence and to acquire more customers. Local businesses can have a piece of real estate in Google search result for "location-based" and "near me" type of queries. Google my business helps local businesses attract new customers. It also allows them to share vital information about the business such as hours of operation, phone number and their unique value proposition. Features like review and sharing posts of the new product helped firms to engage and build trust with the customers. Businesses who can use GMB for a business listing 1) A business which has a registered physical address such as a local shop, restaurants etc. 2) A proprietary business where a person goes to a physical address to serve the customer. For example: plumber, electrician or businesses which provide home delivery etc. It is necessary to select a service area for such a business. 3) Individual practitioners such as doctors, lawyers and accountants. Be the local choice on ‘near me’ searches. Elevate your presence in local... - Published: 2020-06-09 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-explains-author-pages-importance/ In a recent Google Webmaster Central hangout, John Mueller touched upon the topic of creating author pages and pondered whether spending your time to create one is worth your buck or not. Mueller has said that author pages are not a ranking factor, but can be used efficiently in some aspects of building trust with the audiences. Author pages for News and YMYL Sites There has been a widespread belief that using author pages and “expert authors” can be significant for rankings, but there is never any confirmation from google for such things. Some of them even tried to implement the same, but that of no use as using author pages was never a ranking factor. Mueller’s answer is clear and puts an end to such practice if it exists today & reiterates that it is something one must not do. Question asked to John Mueller “Question about E-A-T and YMYL. We’re working with news websites. What tips can you give us about indication of content authors? Is it really necessary to make pages for each author, provide big info with photo, bio links to social networks? ... Does this really matter that there are lots of work to do elsewhere. ” John Mueller Answers “So, E-A-T is Expertise, Authority, Trustworthiness. And YMYL is You Money or Your Life content. These are terms from the Google Raters Guidelines that we put out. ” Google Quality Raters Guidelines are reference documents for third party raters to use them while rating search... - Published: 2020-06-09 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-implementation-of-revisit-after-meta-tag/ Google's Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about implementing revisit-after meta tags on a website. Someone on twitter asked John Mueller “Hi @JohnMu. . Can I use any of these revisit meta tags on my website? Is it good to use? ” John Muller responded with Sure you can use them. If you're curious about Google, here is the meta-tags that we support. I don't know who supports "revisit-after", my understanding is none of the search engines do anything with it. Here is the tweet Sure you can use them. If you're curious about Google, https://t. co/zxZgOLug2e is the meta-tags that we support. I don't know who supports "revisit-after", my understanding is none of the search engines do anything with it. — John (@JohnMu) June 9, 2020 Key Takeaway As per John's understanding, there are no search engines that support the revisit-after meta tag. However, if anyone wishes to use it on their website can implement it. John has also shared a link to the document that tells us about the Special tags that Google understands. Further, as per Moz, revisit after meta tag is a command to the robots to return to a page after a specific period. Any major search engine does not follow it. Popular Searches SEO Services SEO Company in Pune Magento Development Website Structure Penalty Recovery Services SEO For Ecommerce Youtube SEO Packages Google Image Thumbnails Local SEO Services SEO For Dentist Top YouTube Searches Most Subscribed YT Channels... - Published: 2020-06-08 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/hreflang/ What is Hreflang? Thanks to the evolution of the internet age, it is now possible for users around the globe to access information from almost anywhere in the world. Multinational companies that cater to global audiences often have website content in multiple languages. However, it is also important for them to ensure they can serve their users the correct version. An hreflang is an HTML attribute that specifies a website's language and geography. For instance, if a user searches for a company website in the US, the first result would be one in English US. However, if the exact same person searches for the same company website in Spain, they will see a Spanish version of the same website first on the SERP. Reasons for Choosing Hreflang? Before the introduction of hreflang, businesses could only target customers from the country of its origin. Even if they had a website, tapping customers from the international market was quite tricky. Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Looking for an extensive SEO Audit for your website? Unleash your website's potential by harnessing Infidigit's 400+ SEO audit to achieve peak site health & dominance on Google organic search. Audit Solutions Let us understand this concept with the help of an example: Suppose there is a person ‘x’, an artefact seller from India who wants to expand his business... - Published: 2020-06-08 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-ranking-pages-before-content-analysis/ Google's Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about the first round of ranking based on the URL. Someone on twitter asked John Mueller: @JohnMu Hey John, could there be a first round of ranking (before content analysis) based on the URL? John Muller responded with: Not that I'm aware of. Key Takeaway: There is no first round of ranking based on the URL or before Content Analysis. Content for any page on Google is analysed and then it ranks. Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI List of Search Engines SEO Challenges Link Building Services SEO For Contractor Top YT Cooking Channels Google Sandbox SEO Packages WordPress SEO Services What is a Blog Submit URL to Google - Published: 2020-06-05 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-ranking-based-on-citations-nofollow-links-from-yellow-pages/ Google's Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about the boost in ranking based on citations and nofollow links from listings in the Yellow Pages. The user on twitter asked: Hi @JohnMu, can I boost my rankings based on "citations" and nofollow links from entries in 50 different yellow page services for a small local business? John Muller responded with: “I can't imagine that would do anything for a site (and if the problem is that a site has too much money, there are lots of good organizations they could donate to instead :-))” Here is the tweet: I can't imagine that would do anything for a site (and if the problem is that a site has too much money, there are lots of good organizations they could donate to instead :-)) — John (@JohnMu) June 4, 2020 Key Takeaway: Multiple business listings on yellow page services to boost rankings might not be that effective. It will help to increase brand recognition and website visits. Popular Searches SEO Services SEO Company in Chandigarh Website Maintenance Website Structure USA SEO Services SEO For Ecommerce ASO SEO Packages Types of SEO Ecommerce Content Writing SEO for Gaming Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Travel Websites List of Search Engines YouTube SEO Tools SEO Services in Bangalore SEO for Delivery Services Top YT Cooking Channels 308 Permanent Redirect SEO Packages WordPress SEO Services What is a Blog Import XML Formula - Published: 2020-06-05 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/quality-backlinks/ Backlink in SEO is nothing but a link that connects one website to a page of another website. In simple words, while you scroll a website, a backlink mentioned on a particular page allows you to visit any external site. It is considered to be one of the essential off-page SEO practices. This is because search engines like Google consider backlinks as a ‘Vote’ of relevant, useful, and credible content. Also, when it comes to a higher organic ranking in search engines, pages with high backlinks tend to rank above. Backlinks have been an essential part of the SEO process for a long time. In recent years, we’ve seen Google changing its algorithm thousands of times, but backlink continues to remain a key ranking factor. But, not all backlinks are considered as quality backlinks. There are a few differentiating factors that you can consider to evaluate a high-quality backlink: High-quality backlinks come from a trusted and authoritative website. To check the same, you can consider the particular website’s DA (Domain Authority) by MOZ, DR by Ahref, Alexa Ranking or Authority Score by SEMrush. Next, you check the relevancy of the linked content to your webpage. This is because when there is linking involved between two websites, Google checks whether the content is related or not. Linking is not a random process. A good ratio of Do-Follow and No-Follow links are always preferable. If all of the links are a Do-Follow, then search engines like Google might find it manipulative and... - Published: 2020-06-05 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/blogs-for-businesses/ Businesses operate in the rapidly evolving technological world and ever-changing needs of the customer. Developing a strong web presence to connect and interact with the consumer is becoming critical for the businesses. Building a fully designed website is a key component in implementing a robust online marketing and brand plan by any digital marketing service provider. The changing nature of the global economy demands businesses to move beyond that. One of the most successful ways to create brand recognition is blogging and publishing relevant valuable information to the target market on digital marketing blog of your website. Blogging is a cost-effective way for businesses to drive traffic to their website and improve inbound marketing activities. What is Business Blogging? Business blogging is an activity carried out by businesses to improve the online visibility of their websites. Blogs for businesses are a very effective marketing tactic to attract more visitors and convert visitors into customers. Below are the reasons to focus on your business’s own blog in 2022. Establish yourself as an authority and specialist You can set yourself as an authority and specialist in your profession by blogging about your business on the website blog. If you are a contracting company, start writing blog posts on relevant topics such as construction patterns, latest design trends, safety tips to be kept in mind during a renovation or construction of the project, and so on. You may share blog posts that cover insights about business conferences and latest trends about your business... - Published: 2020-06-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-discover/ Google Discover is a part of three fundamental shifts of how Google will approach ‘Search’ in the next twenty years. One of these fundamental shifts includes moving from a ‘Query’ to a ‘Query-less’ way of getting information that is being served by Google discover. The other two shifts are the shift from answers to journey and the change from text to a more visual way of finding information. What is Google Discover You can consider Google Discover as a personalised content recommendation engine. Based on your interaction with Google devices and services, you will find different content topics related to your interests. You can view this content by Google Discover on the Google app the discovered content is displayed on the Google search page in mobile browsers as well. The content that gets served in will be different from person to person. Here is a video from Google India introducing on Google Discover & stating it's features. https://www. youtube. com/watch? v=dJSZIBZPLRw History of Google Discover Back in 2012, Google Discover was named Google Now. At that time, its primary purpose was to exhibit information with no input from the user. The content shown by Google Now included upcoming sports events, boarding passes, national holidays, etc. The content was made available to the audience without prioritising their areas of interest. But later on, much of such attributes got affixed to Google Assistant’s “Snapshot. ” Eventually, Google Now was renamed to Google Feed and then in 2018, it was renamed to Google... - Published: 2020-06-05 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-clarifies-old-domain-rank-change/ Many users have been stating that old domains represent the results they see on the SERP. They're assuming that it can be an indexing issue or due the May 2020 core update. Someone on twitter asked Google's Senior Webmaster Trends Analyst John Mueller a question related to the above issue to which he responded "there is no "old domains" ranking change. " Here is the question “I have observed in last few weeks that top 20 google result are represented by old domains (domain age is before 2012) Is it related to indexing issue or it is because of Last month's core update? ” John’s Mueller’s reply There is no "old domains" ranking change. Here are the tweets @JohnMu @dannysullivan @methode @searchliaison I have observed in last few weeks that top 20 google result are represented by old domains (domain age is before 2012) Is it related to indexing issue or it is because of Last month's core update? — Yashpal Bhagat Singh (@YashpalBhagatS1) June 3, 2020 There is no "old domains" ranking change. — John (@JohnMu) June 3, 2020 There are chances that old domains may rank for certain specific queries, but there is no such update as stated by John Mueller. Subscribe to our SEO News blog for more such news pertaining to SEO and Digital Marketing. Popular Searches SEO Services SEO Company in Gurgaon WooCommerce Development Website Structure Ecommerce SEO Services SEO For Ecommerce Ecommerce SEO Packages Types of Sitemaps SEO Audit Services SEO For Cannabis Top... - Published: 2020-06-05 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-discovery-ads-available-globally/ Google recently announced the availability of Discovery Ads worldwide. Google Discover Ads are shown to users scrolling through Google’s homepage on mobile or the app, as well as to users on Youtube and Gmail. Discover Ads were announced a year ago and is now available worldwide. Marketers can now show Ads in the Google Discover feed. Below is an image of how it looks and a tweet by Google Ads team explaining what Discover Ads are. What are Discovery ads? They help you engage up to 2. 9B people with richly visual, relevant ads on feeds across YouTube, Discover and Gmail—all with a single campaign type. Learn more: https://t. co/dp7RRKM807 pic. twitter. com/2StJ0LL71y — Google Ads (@GoogleAds) May 28, 2020 Subscribe to our news blog and stay updated with news related to digital marketing. Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure CRO Services SEO For Ecommerce SEO Packages Canonical Tags Content Marketing Services SEO for Fashion Ecommerce Top YouTube Searches Cloaking SEO Services in Mumbai SEO for FMCG List of Search Engines SEO Friendly Website SEO Audit Services SEO for Fitness Top YT Cooking Channels Off Page SEO Website SEO Audit Packages WordPress SEO Services What is a Blog Blog Commenting for SEO - Published: 2020-06-05 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-has-six-ways-to-measure-core-web-vitals/ Google recently announced that the Core Web Vitals metrics would be an essential ranking factor. This requires that you examine your pages and optimize them to provide the best User Experience. Earlier, you could only measure Core Web Vitals in Google's Chrome UX Report. Now, with Google officially acknowledging that Core Web Vitals have been integrated into the ranking algorithm, these reports are being made available in different tools. Here are 6 ways you can measure Google's Core Web Vitals PageSpeed Insights Chrome UX Report Search Console Chrome DevTools Lighthouse Web Vitals Extension 1. PageSpeed Insights Google PageSpeed Insights recently got an update and now uses the new Lighthouse 6. 0 metrics. From the image above, you can see that the metrics which have a blue ribbon to their right are Core Web Vitals metrics. They can be seen in both "Field Data" and "Lab Data" sections. 2. Chrome UX Report The Chrome UX report also referred to as the CrUX report is a public dataset that shows metrics of real-time users. It works by gathering data from users who opted-in to sync their browser history and have enabled the "Usage Statistics" option. Recently, the CrUX dashboard has been revamped and now also shows the metrics of the Core Web Vitals. You can learn more about the Chrome UX report here. 3. Search Console The Google Search Console has been updated and now shows the Core Web Vitals metrics under the "Enhancements" section. This new report evaluates the pages on... - Published: 2020-06-05 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-penalty/ For most of the websites, traffic contribution from the organic channel is the highest. Conversion rate from the organic channel is also the highest. This increases the dependency of business on Google. Just an improvement in Google ranking for a few keywords can increase the number of leads and thus can help improve the revenue. To achieve better and faster results from the organic channel, some SEO practitioners might manipulate the search index by either over-optimising their website or by employing some black-hat SEO practices. And guess what Google does to them? A penalty which devalues their site on Google. What is Google Penalty? You should not get confused between Google algorithm updates and Google Penalty. Google penalty is a manual action taken by Google if your website violates the google webmaster guidelines, whereas an algorithm update affects the Google search results. List of Google Penalty or Manual action by Google User-generated spam This manual penalty is not because of the site owner trying to violate webmaster guidelines but due to some malicious visitors or users who are trying to spam the website either through irrelevant links or content. Websites which accept user-generated content are more vulnerable to be hit by this penalty. Listed below are few examples of spammy content that website visitors generate: Comment spam on the blog. A spammy account on free hosts. Spamming forum threads with content which appear like an advertisement. Posts/Profiles which seem to be auto-generated It is necessary to monitor your website for... - Published: 2020-06-04 - Modified: 2025-02-13 - URL: https://www.infidigit.com/news/twitter-lets-users-schedule-tweets/ Scheduling tweets on twitter was only possible through third-party tools until now. Recently, Twitter launched the 'Schedule Tweets' feature on their website, which will help users to schedule tweets in advance without the use of any other tool. This feature is available on the browser and will be available in the mobile application too. Here is the announcement Not quite ready to send that Tweet? Now on https://t. co/fuPJa36kt0 you can save it as a draft or schedule it to send at a specific time –– all from the Tweet composer! pic. twitter. com/d89ESgVZal — Twitter Support (@TwitterSupport) May 28, 2020 Below are the steps to schedule tweets on the twitter site Once you compose a tweet, before hitting the tweet button, click on the icon which looks like a calendar highlighted in the screenshot below. Post clicking the Calendar icon, you will see options to schedule tweets for upto 18 months in advance. You can select the Date, Time and Timezone from the available options. Below is the screenshot of how this feature looks. A list of all scheduled tweets is shown in this window which can be managed or adjusted whenever required. Twitter added saving drafts feature along with scheduling tweets on the site. This feature is available in the mobile application and now added to the web version of the site after the recent update. Here is how you can do it Click the "X" button on the top left of the compose tweet box. You will... - Published: 2020-06-04 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-testing-sitelinks-with-borders/ Google has been testing many changes on the SERP interface. A few weeks ago, users noticed that Google search results snippets were indexed with a shadow effect. So the results were shown in boxes and a bit raised on the web page. The latest testing that Google has done is on the sitelinks that show up on the SERP. The borders of the sitelinks are outlined in the results. Below is an image and some tweets of how this looks. It seems that Google is frequently testing such changes on the SERP to enhance user experience. For more such updates, subscribe to our news blog. Popular Searches SEO Services SEO Company in Mohali Wix Development Services Website Structure SEO Agency SEO For Ecommerce Website SEO Audit Packages Sensory Marketing Enterprise SEO Services SEO For Dentist Top YouTube Searches Importance of Website SEO Services in Mumbai SEO For Healthcare List of Search Engines Does Google Index # URLs YouTube SEO Services SEO For Restaurant Top YT Cooking Channels Grey Hat SEO SEO Packages WordPress SEO Services What is a Blog SEO Tools - Published: 2020-06-03 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-my-business-rolls-out-three-new-attributes-for-gmb-listings/ The GMB team has added three new attributes to the GMB profiles on the platform. This will lead businesses to showcase more types of service offerings. All these attributes give consumers an idea of what the place has to offer, which can help them make proper decisions about where to visit. Consumers who search for a business in the Maps or Google Search can see these attributes. Below is a screenshot of the current attributes as shown in the listing. Few of the attributes are highlighted in the screenshot above, and other few are related to Offerings, Dining options, Amenities, and more. With the current things happening in the world, many consumers are now interested in knowing if the business has a curbside pickup rather than an outdoor setting. Keeping this in mind, the GMB team has added the below attributes. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions The Latest Google My Business Attributes “Curbside pickup” “No contact delivery” “Dine-in” Google Stated “Since March, more than 3 million restaurants have added or edited their dining attributes. Some restaurateurs are even ditching dining areas for good. To support all types of food merchants, virtual kitchens can now verify their businesses on Google My Business.... - Published: 2020-06-03 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/pwamp/ The digital world is changing every day, and without changing with the evolving technology, you will not be able to reach your online branding and marketing goals. With the increasing web development technology, the audiences are becoming impatient in their surfing behaviour. Users want the website to get loaded within the blink of an eye. Progressive web app and accelerated mobile pages (AMP) are the two pillars of web development for engaging better website user experience. Let us see What is AMP and What is PWA and would the outcome of these two combinations be (PWA + AMP = PWAMP). Accelerated Mobile Pages (AMP) AMP is open-source project that allow the developers to upgrade the mobile ecosystem. The AMP is mainly introduced to deliver the faster loading content on the website. It helps in improving the server performance. Website speed optimisation involves the AMP feature making loading time faster, which would eventually help in indexing more quickly on SERP and better ranking. AMP HTML, AMP JS, and AMP cache are the three core combinations that help provide a fast user experience. High speed and lower bounce rates are some of the significant advantages of using the AMP version. Also, the URL structure of an AMP page should be readable to the users. Also Read: What is AMP & Its Benefits PWA Progressive Web Apps or PWA is a big boom in the digital platform. PWA is the great combination of Web Apps (Mobile Apps) or the website page, which provides... - Published: 2020-06-02 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/core-web-vitals-in-google-search-console/ Google search console gets updated with Core Web Vitals report for enriching the user experience. Google's metrics, Core Web Vitals, is essential in delivering an excellent user experience. Core Web Vitals were first introduced in early May 2020, for measuring the quality of user experience provided by a website. Now Google has updated it in the search console. Google considers these metrics essential and ensures to provide site owners with a way to measure them quickly. How To Measure Core Web Vitals in Search Console? With the introduction of Core Web Vitals in Search Console, Google will now replace the old speed report. Replacing the speed report with Core Web Vitals shows how Google understands the importance of user experience. According to Google, a site needs to meet certain expectations for loading, interactivity, and visual stability. What Are The Core Web Vitals? Google rationalises choosing the following metrics as the Core Web Vitals, as they capture user-centric outcomes, have supporting, and measurable lab diagnostic metric equivalents. These are the three metrics that represent Core Web Vitals - Cumulative Layout Shift helps in measuring visual stability and quantifies the amount of layout shift of visible page content. First Input Delay lets you measure responsiveness and helps in quantifying the user experience while interacting with the webpage. To measure load speed, you need a large contentful paint that marks the point in the page load timeline when the main content loads. How To Read Core Web Vitals Report? Google's Core Web Vitals... - Published: 2020-06-02 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-ads-incorporated-retail-category-reporting/ Google launched a new reporting feature for E-commerce websites that helps in checking retail category performance of their website. A new feature has been rolled out that helps E-commerce advertisers to check the retail category performance on their Google Ads account. How To Use Retail Category Reporting In Google Ads? Retail category reports help advertisers choose up to five levels in it, with a performance metrics breakdown on Google vs Search Shopping. Here is an example of a report showing how an electronics retailer sold his products. How To Build Retail Category Reports? Advertisers have to select the “Reports” option where its attributes are listed on the left. Then scroll down to the bottom and check for the “Search Term Category” that will show up the Retail Category fields. Then drag and drop it in your main report area, where the metrics vary from click to conversion, to click share values. How Retail Category Reporting Helps? The feature is one of the most important for the advertisers who are trying to leverage all of Google’s channels for selling their products. Faster insights help advertisers in making quick decisions and help them in identifying the category performance, highlighting issues in their respective campaigns. How to Specify Retail Product Categories? The reports on Google Ads homepage are generated automatically and get assigned to the advertisers. The field is usually overwritten using the attribute - google_product_cateogry. So, it is highly recommended to the advertisers to use specific categories as much as possible for... - Published: 2020-06-02 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/john-mueller-explains-why-google-rewrites-meta-descriptions/ Google’s Senior Webmaster Trends Analyst explains why the search engine re-writes meta descriptions. Recently in a Webmaster Central hangout, a website publisher asked Mueller as to why Google re-wrote the meta description of their homepage on the search results pages (SERPs) for branded search queries. The website publisher asked - We have an issue with the meta description that is being displayed for our home page. So, even though we have a meta description that is being implemented on that particular page, somehow in Google when our website appears, the meta description is completely different. And in some cases, if we search for our company name plus the word “UK,” the meta description makes no sense whatsoever. It’s just a bunch of words put together from various parts of the page. I know sometimes Google goes hunting for various things on the page if it cannot find relevant content for that particular region. So I guess my question is, because we have a lot of traffic that is coming up from branded searches... it is important for us to have the correct meta description showing up. ” What do we do to rectify the situation? John Mueller responded to the concern saying - It’s hard to say without looking at the search results. So that’s kind of the one part. ” Usually what happens is we need to have the description meta tag on the page. That’s kind of the first step. It sounds like you already have that set... - Published: 2020-06-01 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/font-choice-does-not-matter-for-seo/ Google's Senior Webmaster Trends Analyst John Mueller, made a statement relating to SEO friendly font for websites. He said that "the choice of font doesn't matter for SEO, use one that works for your site. " Someone on twitter asked these questions to John Mueller: Fonts affect the speed of website? Any SEO friendly Font for my new website ? Can you suggest. in your opinion which Google fonts will you prefer? John Muller responded, saying: Anything you put on your pages can affect their speed. Test it and find what works best for your site. The choice of font doesn't matter for SEO -- use one that works for your site :) Key Takeaway: Anything we put on the sites page affects the page speed. Hence in case of fonts, we can try testing different fonts on pages and accordingly decide the best one for our site. As there is no specific SEO friendly font, we can use the one that doesn't affect the page speed and is preferred by the users and us. Popular Searches SEO Services SEO Company in Ahmedabad Webflow Development Website Structure Content Writing Services SEO For Ecommerce Ecommerce SEO Audit Types of Sitemaps Amazon SEO Services SEO for Fashion Ecommerce Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO for FMCG List of Search Engines Top YT Beauty Channels SEO Audit Services SEO for Fitness Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of... - Published: 2020-06-01 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/heatmap-tools/ Heatmap: Introduction A heat map is a data visualisation technique that uses colour-combinations to depict user behaviour. The colours vary from red to grey. Red exhibits the hottest place where users clicked the most and grey represents the areas where the users least interacted with. Note: The combinations of colours employed by various tools are different. The key concept is 'that the warmer the area the more users are clicking on it. Heatmaps are a vital part of any SEO strategy. It is particularly important for an agency providing e-commerce SEO services as they would want to help their clients increase their conversions. We've compiled a list of best Heatmap tools for SEO to help you understand user behaviour on your website. Here are the Five Best Heatmap Tools of 2022: Hotjar Hotjar is the first one on our list, because it is the most widely-used and trusted heatmap tool. It offers various ways to track user behaviour and generates powerful, detailed reports. It lets visualise how users interact with a website. Features Represents click, move and scroll heatmaps Records screen of users visiting your website Sets conversion funnels to see where the user drops off Let’s unlimited users use the software Has simple user interface Enables to see heatmaps by device type Has good customer service Integrates HubSpot CRM, Crowded Communities, Smarty, QuickSilk, Unbounce Marketing, Omniconvert, Optimizely, Qwilr, and Astronomer Short-coming Channel-wise segmentation of users absent Limit on the height of the pages that can be captured is 1500px... - Published: 2020-06-01 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/website-navigation/ Whenever a website is built, what is one of the first things a developer should keep in mind? The answer is website navigation. How seamlessly a user can navigate through a website can impact their overall impression of a website. As backed by research, website navigation impacts the impression of over 90% of the consumers. It is quite easy to grasp why website navigation plays such a big role in user impressions. It allows the visitors to quickly access the information they are looking for and even access information relevant to their searches they were not even looking for! This can include information like pricing plans relevant to their needs, blogs, emails, forms, signup pages, and much more. This makes one thing very certain — user experience is highly dependent on how good your website navigation is. A good navigation system should allow users to obtain the utmost convenience and assistance in their user journeys. This can even improve the chances of conversions or targeted actions on your website. What is Website Navigation? When developing a website, the collection of various components of user interfaces and how they help users in their journey is what website navigation is at its crux. There are many types of website navigation and each component factors into how it can improve the user journey. These components can be anything, from a call to action button to menu items. Menu items are one of the most important components of a website. The navigation menu on... - Published: 2020-06-01 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/seo-friendly-url-structure/ Most of the site owners makes substantial effort to create their site, create great content, and have the best of UI & UX that makes it look more engaging. However, an element that is frequently ignored or missed out is the URL and its structure. What they miss is that the URL might be the missing fit in the overall success of their website. What is a URL structure? URL structure is the anatomy of a URL. A URL is made of three main components; Protocol The domain name Path or Directory. A URL structure can be clean or messy. It can also either be SEO friendly or dynamic (includes parameters). What is SEO friendly URL structure? An SEO friendly URL precisely depicts the page, utilising keywords that are easy to understand for both crawlers and users. An optimised SEO friendly URL looks compact and clean. It gives a better user experience, simple to share, and optimised for search engines like Google. SEO friendly URL structure can enable a page to show on a higher position on SERPs. This URL is an example of an SEO Friendly URL structure. https://www. infidigit. com/blog/creating-a-sitemap/ Since it includes keywords like URL structure, SEO Friendly URL structure, also, the URL communicates what the page is about and is also easy to remember. This is an example of poor structure & unoptimised URL: https://www. infigidit. com/blog/q-1234? -wjszy/p00%20xpwjgl To create URL structures that support SEO efforts and helps pages with rankings, we need to follow these... - Published: 2020-06-01 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-testing-new-how-to-schema-results-on-desktop/ Many of the users are seeing a new format of How-to Schema on the Desktop Google Search Result Page. The How-to Schema is basically a step by step instructional manual for various topics such as “how to tie a tie” or “how to fix a leaky tap”. Users shared screenshots on twitter of what the new how-to schema looks on the desktop. It seems that Google is testing these results. Let us see if Google implements this schema for all the users across the globe post-testing. For more such updates, subscribe to our blogs now! Popular Searches SEO Services SEO Company in Kolkata Shopify Development Website Structure Small Business SEO Services SEO For Ecommerce Ecommerce Audit Packages Sensory Marketing Mobile SEO Services SEO For Cannabis Top YouTube Searches Importance of Website SEO Services in Mumbai SEO For Plumbing Business List of Search Engines Does Google Index # URLs SEO Services in Bangalore SEO For Real Estate Business Top YT Cooking Channels Grey Hat SEO SEO Packages WordPress SEO Services What is a Blog SEO Tools - Published: 2020-06-01 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/facebook-messenger-rooms-now-in-instagram/ A new video chat option – Facebook Messenger Rooms was launched recently where up to 50 individuals can join from the Instagram direct inbox. These messenger rooms were launched a month ago as Facebook’s rapid growth in video capacities. The Messenger rooms can be created and shared with anybody to join. One can easily join messenger rooms just by clicking a shared link whereas, on the other video calling platforms, a direct invite is needed. Thus Facebook messenger rooms is a better option than any other video chat application. Here up to 50 users can join the chat simultaneously. Steps on Creating a Facebook Messenger room with Instagram 1. Select the video chat option in Instagram direct, and you will find an alternative choice to make a messenger room. 2. Click on ‘Create a room’ and invite users to join via direct messaging. 3. The invited users can join the call by clicking on the link provided in the direct message and can also share the link inviting others to join in. Facebook CEO Mark Zuckerberg announced that Facebook is experiencing a hike in video chats at this moment, which unquestionably can be ascribed to individuals investing more energy at home because of the pandemic. Back in March, Facebook reported live streaming is its most noteworthy need. Facebook is even pausing other work on projects and making Facebook live a Priority. Popular Searches SEO Services SEO Services in Bangalore Wix Development Services Website Structure Link Building Services SEO For Ecommerce... - Published: 2020-05-29 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-knowledge-panels/ Google's public Search Liaison, Danny Sullivan has written insightful blog posts related to Knowledge Graph and Knowledge Panels on Google's Blog site. Read to learn more about the knowledge Panel down below. What is the Knowledge Panel? Danny explained the Knowledge Panel as "Sometimes Google Search will show special boxes with information about people, places and things. We call these knowledge panels. They're designed to help you quickly understand more about a particular subject by surfacing key facts and to make it easier to explore a topic in more depth. " Below is a screenshot of how a knowledge Panel Looks on the Desktop Below is a screenshot of how a knowledge Panel Looks on Mobile The knowledge panels show the most relevant and popularly searched information, including: Title and summary of the topic A longer description of the subject A picture or pictures of the person, place or thing Key facts, such as when a notable figure was born or where something is located Links to social profiles and official websites Songs from musical artists Upcoming episodes from TV shows Rosters of sports teams. Where does the information in the Knowledge Panel come from? Any information about an "entity" - a person, place, or thing in our knowledge panels comes from our Knowledge Graph. The most common source of information is Wikipedia. Danny stated in his Blog "We draw from hundreds of sources from across the web, including licensing data that appears in knowledge panels for music, sports and... - Published: 2020-05-29 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-releases-5-key-trends-shaping-consumer-behavior-amid-covid-19/ Google has released a report highlighting five key trends showcasing the changes in consumer behaviour brought by COVID-19. This report will help marketers to better react to these changes, understand the impact on their business, and develop a strategy to overcome issues quickly. Google stated Over four billion people are staying home worldwide as of this week which has majorly led to changes in online behaviour. Most of these changes are seen in consumers interests, expectations & purchasing behaviour. Here are the five key trends listed in Google’s report Various devices being used by consumers Staying connected with the world has become more important than ever now. Home-media consumption has been increasing dramatically. According to Nielsen data, staying home in the US has led to a 60% increase in the amount of content viewed online. According to App Annie, consumers across the globe are spending 20% more time on apps as compared to they did a year ago. More relied on Google Search interest in “online grocery shopping” and “grocery delivery” grew 23% year over year in the US. Americans are watching videos related to recipes and cooking at a rate of 31% higher than they did in March 2019. We’ve seen search interest in telemedicine increase 150% week-over-week in the US. People creating relationships virtually Due to self-quarantine, the distance between people has led them to heavily depend upon technology as a way to connect. 50% of US consumers said they used video to communicate with family and friends... - Published: 2020-05-29 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-announces-three-day-digital-conference-starting-june-30/ Google is arranging a digital live session that will happen over the course of three days, intended to focus on developers, and has some specific sessions on search as well. Google's 'Web. dev Live' session is being held from the 30th of June to the 2nd of July. You are by all accounts allowed to join in. The goal is to assist individuals in staying fully informed and updated regarding the current web methods. The meeting will take place over a period of more than three days, and every day will be held in an alternate time zone. One "day" of the meeting is just three hours, yet there are around twelve meetings inside that square of time. Every meeting will span between 10-20 minutes, including the Q&A time frame. As mentioned, the session is open to developers. All things considered, a few sessions are related to SEO. The developer advocate at Google, Martin Splitt, will present two consecutive meetings on the JavaScript SEO on Tuesday, the 30th of June: Debugging SEO JavaScript issues Implementation of organized information with JavaScript There was no specific time provided for the session, but they will be the last two sessions. The day begins at 12:00 p. m. EST, so if you turn up around 2:15 p. m. EST, you can attend these sessions. There are no explicit inquiry sessions happening on the other two days of the meeting, but it could be of interest if you are into web development. Popular Searches SEO... - Published: 2020-05-28 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-launches-new-podcast-search-off-the-record/ The trio John Mueller, Martin Splitt, and Gary Illyes from Google are teaming up for a new podcast called "Search off the Record". If you are thinking about whether digital broadcasting is worthwhile - Mueller says the group will share data that has not been archived before in the trailer. For example, a few scenes will contain the basic data on the dynamic procedure behind the launches. The Google Search Group will also share data on up-and-coming ventures that they are dealing with right now. What is this all about Here is how John Mueller introduces members of the audience to Search Off the Record in the trailer "This is a new podcast series that we're trying to give some insights behind the scenes into what's going on at Google when it comes to Search and search communications. Our goal is not to be another source of documentation, but rather to just give some background information on " Martin Splitt then explains: "So in this podcast, we are trying to share a little bit with everyone who is interested in what we are thinking and working on, and what happens before things become public. So, like, little bits and pieces from our daily work as well as things we discover at events and on Twitter. A mixed bag, really. " Why should you listen to the podcast In clarifying why he likes the name of a video file, Mueller features what may be his most notable selling point "I kind... - Published: 2020-05-28 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/beginners-guide-to-google-search-console/ If you are getting acquainted with SEO, you must have read about the must-have SEO tools in your armour, that is search console and Google analytics. These two tools help you monitor, analyze, and improve your website’s performance on Google search engine. Let us understand the basics of Google search console through this guide for beginners in the SEO domain. Google Search Console - Introduction Google search console, earlier referred to as webmaster’s tool is a free tool provided by Google to measure a website’s traffic and performance. It also helps identify critical technical issues associated with the website and the errors present. You just need to be aware of the SEO basics to use this tool. Features of Google Search Console Google search console tool helps to accomplish the following Content Optimisation With the help of a performance report, you learn about the queries which bring a user to your web page or website. This report provides an opportunity to optimize your existing content with the help of new keywords for which the page has gained visibility on Google search. Visibility of websites on Google Search Engine Even in the absence of a search console set up for your website, you would have some visibility on the Google search engine. However, this does not ensure that all the necessary pages get served in the Google search. By configuring the search console for your website, you can ensure that all the required pages are submitted to Google for crawling and... - Published: 2020-05-27 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/how-to-do-keyword-research/ Keyword Research in SEO Keyword research involves identification of key terms that customers use while searching on the search engines. This helps to Acquire information related to the products and services that a business offers Buy the products or services that a business offers Importance of Keyword Research Thanks to google, many customers do their research online before purchasing a product or a service. Hence this provides a clear opportunity to present a business in front of the target audience. For example, your business is to sell smartphones in Mumbai. Suppose a customer searches for either of the below terms on Google Compare oneplus and iphone Buy smartphone online Buy smartphones in mumbai Best smartphones 2020 Buy redmi note 6 You are already in the top 3 results of Google with respective pages. This creates a sense of trust and increases the brand awareness of your business. This might as well lead to a sale either online or offline. Average Monthly Search Volume Average monthly search volume is used to indicate the number of average monthly searches for the key term or keyword on the google search engine. For example, for the above keywords, let us assume the average monthly search volume as below: Keywords Avg. Monthly Search Volume Compare oneplus and iphone 2500 Buy smartphone online 12000 Buy smartphones in mumbai 8000 Best smartphones 2020 5000 Buy redmi note 6 1800 The keyword research list is not limited to a few keywords. The outcome of the above activity is... - Published: 2020-05-27 - Modified: 2025-06-02 - URL: https://www.infidigit.com/blog/importance-of-robots-txt/ While working on technical SEO, one of the initial things needed to work on is the optimization of the Robots. txt file. It is susceptible to errors. One simple mistake or an unwanted misconfiguration could cause havoc on SEO and all rankings and traffic might go for a toss. This undeniably small but legitimately crucial file is a part of every website over the internet, but majority of people do not even know about It. Let’s learn the basics of Robots. txt, what they are, and how they work. Robots. txt : Overview Robots. txt is a file that resides in the root directory of your website. It is an instruction manual for search engines crawler to decide which pages or files to request from a site. It basically helps a website from overloading with requests. The first thing search engines seek while visiting a site is to look for and check the contents of the robots. txt file. Depending on the instructions specified in the file, they create a list of URLs they can crawl and index for that website. This is How a Robots. txt File Looks Like Usage of asterisk(*) wildcard makes the work easier as it helps you to assign directives to all user-agents. Deciphering the Technical Phrases User-agent Refers to a specific bot to which you give crawl instructions (i. e. search engine). Disallow Is a command which tells the bot not to crawl a particular URL. Allow Is a command which tells the bot... - Published: 2020-05-27 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/googles-john-mueller-dont-create-sitemap-manually/ Gist: Sitemaps for enormous sites ought not to be made physically, says Google Webmaster Trends Analyst John Mueller. Google's Senior Trends Analyst John Mueller as of late prompted an SEO professional not to physically make a sitemap for a huge site and offered progressively proper arrangements. The trade took place in a Reddit string on the r/SEO subreddit. An SEO was searching for exhortation on making a sitemap for a site with more than 2 million items. The thread stated "I have a client in a very technical, industrial niche. They sell industrial parts that are similar, but very specific. They have 2 Million + SKUs in their inventory. My challenge here is to create a sitemap. Because there are so many pages, I have to create it manually. I have a list of URLs broken up by products and categories that our dev team pulled through API. Since sitemaps can only contain 50,000 URLs, I have 37 excel sheets with 50,000 URLs on them each... " John Mueller responded saying "Don't create a sitemap manually like that," Mueller plainly states in his response. As the most upvoted remark, Mueller's recommendation was clearly resounded by the Reddit SEO people group. Rather than making the sitemap physically, Mueller says this is the thing that ought to be done in this circumstance: "You need to get from the CMS or the underlying database directly. " As another Reddit client brings up, getting a sitemap from the API where the dev group initially... - Published: 2020-05-27 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/reports-for-guided-recipes-in-search-console/ Recently, Google's Webmaster team has announced help for Guided Recipes in Search Console and the Rich Results Test Tool. This change will permit you to approve the markup for single recipes immediately. You can also find errors present across all of the recipes on your website. Enhancement Report for Guided Recipes You will be able to view a Rich Results Status Report in Search Console with the errors, warnings, and valid pages present on your site. Understanding the impact of your rich results appearances, it contains a checkbox that shows trends on search impressions. Besides, if you identify an error and fix it then with the help of a report, you can tell Google about the changes on your pages and also recrawl them. Image: Guided Recipes Enhancement Report Guided Recipes in Rich Results Test You can test the code snippet in the Rich Results Test Tool or include the Guided Recipe structured data to a page and submit its URL. Refer to the screenshot below. Image: Guided Recipes in Rich Results Test In the rich result test, with the help of the preview tool, you can check how the Assistant guidance for your recipe can show on a smart display, and you can also identify the errors present in your markup before publishing it. Image: Preview of Guide Recipes in the Rich Results Test Popular Searches SEO Services SEO Company in Chandigarh Website Maintenance Website Structure USA SEO Services SEO For Ecommerce ASO SEO Packages Types of SEO Ecommerce... - Published: 2020-05-25 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/bing-now-answers-queries-with-a-simple-yes-or-no/ Bing can now display a simple "Yes" or "No" result for the queries/questions you ask. Bing officially announced this new feature on May 19, 2020. The "Yes" or "No" response will be followed by a carousel displaying results from valuable resources. The new update in action We entered the query "can I feed eggs to my dog". Bing displayed a "Yes" followed by a carousel containing information from seven valuable sources. For certain queries, Bing also suggests a more refined search for a more precise answer. Here's an example We searched for the query "can dogs eat chocolate". Bing suggested two more elaborate queries - "can dogs eat dark chocolate" and "can dogs eat white chocolate". This will help users to get answers for a more specific question. How is Bing able to do this? Microsoft has been working on "AI at Scale" to bring AI capabilities to it's Bing search engine. It is driven by its powerful "Natural Language Representation" (NLR) model. This model has been built by combining various Neural Networks like UniLM, MT-DNN, and Unicoder. In simple terms, this AI used in the Bing search engine studies all the queries that have been entered by users. These queries are then fed to their Neural Network models. The model then runs through various reputable sources on the web and comes up with a "Yes" or a "No". It also stores a summary of the best results/answers in its memory while doing this. This summary list is what is... - Published: 2020-05-25 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-search-testing-topic-related-to-jobs-box/ Semrush recently posted a screenshot of a new Google Search user interface that shows up with the Google Job Search Feature. When a user searches for information related to a job and Google jobs are shown in the SERP, Google might show the user “Topic related to jobs” box on the top right corner. This suggests users with other job-related search queries that may lead to a better job search. Here is the tweet made by Semrush regarding this feature. Something new on #Google SERP again! Topics related to jobs — have you seen this before? #SERP #SerpFeature #SEO pic. twitter. com/u8HSQiGuvR — SEMrush (@semrush) May 18, 2020 Let's see how this feature performs and helps the users to learn more about the job they are searching for. Keep yourself updated with news related to Digital Marketing by signing up on our blog Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure CRO Services SEO For Ecommerce SEO Packages Canonical Tags Content Marketing Services SEO for Fashion Ecommerce Top YouTube Searches Cloaking SEO Services in Mumbai SEO for FMCG List of Search Engines SEO Friendly Website SEO Audit Services SEO for Fitness Top YT Cooking Channels Off Page SEO Website SEO Audit Packages WordPress SEO Services What is a Blog Blog Commenting for SEO - Published: 2020-05-22 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-discover-performance-report-issue-in-search-console/ Google has acknowledged a glitch in Google Discover data reporting with Search Console. They also informed users to expect a significant decline in Google Discover Performance reports for their websites. Why is this issue persisting? Google says that this glitch in Google Discover reporting exists due to some "internal logging issues". The Google Discover reports for May 12 to May 15, 2020, have not been logged. Most likely, the data recording in the Search Console in Discover Performance Reporting during this period will be inaccurate. When will the issue be resolved? Google is currently working on resolving this problem, with the possibility of coming up with a patch soon. Whether the data between May 12-May 15, 2020 will be retrieved, however, is still a question. Google has ensured that this is a pure reporting problem and does not impact the traffic on Google Discover in any way. Key Learning Glitches in Google Discover Reporting is not something new. Google reported a similar glitch between Dec 8-13, 2019, which was resolved soon. The Google Discover data from May 12-May 15, 2020, will not be logged into your Search Console. We suggest you to not rely on these numbers when you are making reports. Also, when reporting the Google Discover Performance data to your clients, make sure you highlight this glitch. If you see a dip during these days in Google Discover traffic, it's most likely due to this bug in reporting. You don't need to worry, as there was no actual... - Published: 2020-05-22 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-search-console-api-to-stop-support-for-http-and-json-rpc-requests/ Listen up, Google Search Console API users! Google Webmasters want you to know something, and it's rather serious. Google announced on Twitter today that it will stop its Search Console API support for batch HTTP and JSON-RPC requests. Google had already alerted Search Console API users in 2018 that it will discontinue support for HTTP and JSON-RPC requests in the future. Developers still use HTTP and JSON-RPC requests Google had decided to stop support for these requests by March 25, 2019. However, the timeline had to be extended because they had observed many developers continuing to use the HTTP and JSON-RPC requests in their code. Google feels this may be due to its customers not being notified of the discontinuation of these features from 2018. Message to Developers Google has a message for all developers that use the Search Console API to fetch metrics. Although the scripts may have been written a few years ago, Google wants you to take some time out and dig into your code. You are expected to find any HTTP and JSON-RPC requests being made in your scripts and re-structure the code implementation. How to find JSON-RPC requests in code? To locate JSON-RPC requests in your scripts, you need to look for this piece of code: Javascript code You need to replace this with the JSON-REST client library. After the proper implementation, your code snippet should look something like this: Javascript code How to find HTTP batch requests in code? To locate HTTP Batch requests,... - Published: 2020-05-22 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-handling-extra-meta-descriptions-and-title-tags/ Google’s Senior Webmaster Analyst, John Mueller, has recently explained how Google handles extra HTML elements, during the Google Webmaster Central Hangout. Mueller says that Google can handle two titles and meta descriptions, but publishers should follow the standard practice of writing a single meta description and title tag per page. Here is the question posed by the publisher Concerning the meta description of the page, I got the SEO tip to include a second meta description and title concerning this topic into the header. Would this really make sense to Google? John Mueller’s Response So, if you’re including a second meta description tag on a page we will treat that the same as if you just extend the existing meta tag on the page... . there’s no kind of bonus to using a second meta description tag on a page compared to just adjusting your existing one. With regard to the title, that’s the same thing. It’s not that there’s any kind of a bonus attached to making a second title tag. Essentially, you might as well just write a clear new title using the existing title tag. Take a look at John Mueller’s statement on handling extra meta descriptions and title tags. https://youtu. be/W9xWTYPqgaU? t=2918 Takeaway Google treats double HTML elements as a single element, and how Google will choose to display the extra tags is up to Google. Mueller said publishers should write a single meta description and title tag per page, which is one of the standard... - Published: 2020-05-21 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-sitemap/ A sitemap is basically a detailed blueprint of what exactly your website would look like. Sitemaps serve the purpose of informing the search engines to crawl, index, and discover content on your website. Sitemaps provide valuable information about the pages and content on your website to search engines. They help search engines in understanding the blueprint of your website and the information presented in your website. XML sitemaps are the most used type of sitemaps. So, what exactly do they entail? Let us find out. What is an XML Sitemap? A “Sitemap” or “XML Sitemap” is a file that contains a list of all the important pages of a website. The reason for having all of them stored in one file “XML Sitemap” is that it helps crawlers to find all the pages in one place, instead of discovering them via internal links. What does a sitemap look like? This is how a sitemap looks like. It contains various tags in it: http://www. example. com/ 2020-04-01 daily 0. 8 - This is the current protocol standard, and the Sitemap opens and closes with this tag. - This tag is known as the parent tag of each URL’s entry. - Here goes the URL of your page. - This tag contains the information of “what was the last modified date of the file. ” - This tag contains information about how frequent the file would change. It could be the content within a site or even the slightest modification. It can... - Published: 2020-05-21 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/creating-a-sitemap/ We all know what sitemap is and why having one is essential. If you are new to this topic, you can have a quick read about, “What Is Sitemap In SEO? ” and “Types of Sitemaps”. Every SEO professional must be aware of the significance of a website's sitemap. What does an XML sitemap look like? Here's an example below: http://www. example. com/foo. html 2018-06-04 To create a sitemap, you'll need to take a following steps: #Follow the below procedure to enable XML sitemap feature with WordPress using Yoast SEO Plugin: 1. Log In Log in to your WordPress website and you will see the dashboard in front of you. 2. Click On SEO You will SEO tab on the left-hand side menu below Settings. 3. Click on General Click on SEO menu option. You further see options as “General. ” 4. Click on the feature tab and turn on the XML sitemap. This enables the sitemap, which is generated by Yoast. Then click on the save changes. 5. Your website will now use the Yoast plugin to create a sitemap. To see this sitemap, click on “See the XML Sitemap. ” This is how you will be able to see sitemap in a new tab: Did you know Screaming Frog Can Create XML Sitemap? Well, that’s just one of many things that Screaming Frog can do besides finding broken links, audit redirects, Crawl JS, technical audits, and more. Screaming Frog is an industry-leading SEO Tool used to crawl a... - Published: 2020-05-21 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-merging-or-splitting-sites/ Google's Senior Webmaster Trends Analyst John Mueller, made a statement regarding merging and splitting websites. He said that when you merge or split a website, it is "essentially creating a new site. " Someone on twitter posed this question to John Mueller @JohnMu Assuming I have https://t. co/p93HLipWPk and https://t. co/F5o0XoQiBL and both are doing ok. But https://t. co/QjAVbyyXWP is not doing well. #SEO wise. Idea: I 301 redirect them to https://t. co/AnCx6V1ZYK and https://t. co/xzh7srnQgR? Would that boost https://t. co/QjAVbyyXWP? — Stefan Wintermeyer (@wintermeyer) May 11, 2020 John Muller responded saying "Merging or splitting sites doesn't result in something you can exactly determine ahead of time. You're essentially creating a new site. " Here is the tweet Merging or splitting sites doesn't result in something you can exactly determine ahead of time. You're essentially creating a new site. — John (@JohnMu) May 11, 2020 Key Takeaway If you have multiple sites performing differently from one another and decide to merge those sites into one, it will not boost the overall performance for either of the websites. Merging the websites will result in the creation of a new website. Hence, it is better to do SEO individually for the site, which is not performing well. This will help boost its performance. Popular Searches SEO Services SEO Services in Delhi WooCommerce Development Website Structure Enterprise SEO Services SEO For Ecommerce SEO Packages Top Tech YouTube Channels ASO Services SEO for Gaming Top YouTube Searches Top Google Searches SEO Services in Mumbai... - Published: 2020-05-21 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-pinterest-ranking/ Google's Senior Webmaster Trends Analyst John Mueller, responded to a tweet that asked about the ranking of Pinterest pages on Google Search. It further questioned as to why such sites rank for valuable keywords even with little or no textual content on the pages. Someone on twitter asked John Mueller what's the relationship between #Google and #pinterest? The way Pinterest is ranking for valuable keywords is so surprising, I actually thought Google preach against thin content. Pinterest has no Content, only pin description and still ranking like craze ... why? ? ? John Muller responded with "I'd argue there's a lot of content on Pinterest - even if it's not a collection of 3000 word blog posts. Sometimes images, even with minimal textual content, can be exactly what people are looking for. Not always, and sometimes we get it wrong, but it's certainly an option. " Here is the tweet I'd argue there's a lot of content on Pinterest -- even if it's not a collection of 3000 word blog posts. Sometimes images, even with minimal textual content, can be exactly what people are looking for. Not always, and sometimes we get it wrong, but it's certainly an option. — John (@JohnMu) May 12, 2020 Key Takeaway Search results on Google vary depending upon the query a user is searching based on the user's intent, Google will show them what they feel is a relevant result. The result may be an image, a short textual description, or a lengthy content... - Published: 2020-05-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-tag-manager/ What is Google Tag Manager Google Tag Manager or GTM is a web-based Tag Management Platform by Google. It was introduced in October 2012 to make the process of tag management easy & efficient. The tag is a piece of code placed on a Website or App which, when triggered, can send tracking data to third party platforms such as Google Analytics. We can also set a GTM container snippet on Web Applications and AMP pages of the site. In today's competitive business environment, measuring and reporting data to gain valuable business & consumer insights is paramount for business survival. The introduction of Google tag manager is considered revolutionary in a way that it has eliminated the need of the developer, at least in terms of tag deployment & management. How it is Different from Google Analytics Google Tag Manager (GTM) and Google Analytics (GA) are both Google products used extensively by webmasters. Apart from that, there is no similarity between the two. However, both work in unison and help in tracking and reporting more accessible data. GTM is mostly used for the creation and deployment of tags, whereas Google Analytics is used for monitoring and reporting data. GTM can work well with third party tags such as Crazyegg & Hotjar, making it a versatile tag management system. People do get confused between GA & GTM. They can easily answer what google analytics is but if you ask them about GTM they stutter for words, Even the best SEO companies... - Published: 2020-05-20 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/google-business-listing/ What is Google My Business? Google My Business, also known as GMB, is a tool that helps you create & manage your business listing online, provided you serve locally. If you are into a business that serves people in any area, it is crucial to have your presence on Google. The reason being, Google is a default search engine on the majority of mobile devices, and 46% of all the searches that happen on Google are for local search. Examples of local search queries could be Medical shop near me Mc Donald’s near me Travel agency in Andheri Best Chhole in Delhi NCR Bakery shop near me etc. This is why having a Google business listing could prove beneficial to your business. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions What is Google Business Listing? Google business listing or GMB account is a listing created using the GMB tool. This listing includes information about a business such as: Business Name Business Type Working Hours Address Contact Number Photos Reviews & Ratings This is how a Google Business Listing looks like Where Does My Google Business Listing Appear? The first thing you might want to know is how Google My Business works and where your... - Published: 2020-05-20 - Modified: 2024-12-30 - URL: https://www.infidigit.com/news/google-on-negative-seo-ranking/ In a recent Google Webmaster Hangout, John Mueller was asked by a publisher if he still believes that negative SEO does not exist. He took the help of an anecdote that rankings have been severely attacked due to negative SEO. What is Negative SEO Negative SEO is a type of Black Hat SEO technique where the initiator tries to send paid low-quality backlinks to the competitor's site. Often these links are passed from websites belonging to the adult or gambling industries. A Tale of Negative SEO The publisher shared the anecdote, which says that the sites lose rankings, disavow the links, but the rankings never regain; neither do they bounce around the first ranking. The publisher asked, "We've seen some sites being targeted by Black Hat SEO. They have consistent bad links pointed at them daily, and they've also seen some big drops. We constantly have to block bad links. Do you still maintain that bad links don't matter? " While the scenario mentioned above is relatively common in websites that lose their rankings, they try to find the spammy links and disavow them time and again, but see no change in the status of their problem. Somewhere down the line, a webmaster should understand that even after disavowing links, if rankings are not back, then the real problem lies somewhere else and not in the spammy links. John Mueller's Reply "So this is certainly something that our systems work really hard on to make sure that any negative SEO... - Published: 2020-05-20 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/bert-ranking-factor/ The Google BERT update has revolutionized how each web page ranks on the SERP. In a recent Google hangout session, John Mueller was asked about getting hit by the latest Google BERT update. Mueller explained what BERT is and its role in the rankings. Hit by Google BERT Update The conversation started while describing the instance where several websites got hit by the update, and the rankings never recovered. The SEO sighted that the update was about more than intended. To this, John responded by majorly focusing on what Google BERT does and ranking issues related to it. He did not make any remark on the search intent. Here is what John Mueller replied "So, BERT is essentially a web of better understanding text. It's not a ranking change in that sense. It's not an update... kind of an algorithm update that suddenly we rank things differently. " This sounds like John is saying that BERT is not a part of the ranking factor. He further explains that the BERT update is more about understanding the long search queries with the increasing trend of voice search. And when it comes to web pages, it helps Google interpret what the content of the page is and how to map this page to a specific user query. How to Understand Google BERT? John uses an interesting analogy to explain the Google BERT update. He says that he wears glasses to see objects that are far away, like the signboards on the roads... - Published: 2020-05-19 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-now-suggests-searches-based-on-your-recent-activity/ We came across a rather new feature on the Google SERP. While searching for certain terms, we noticed Google suggesting searches based on our recent activity. This new feature is displayed under the search bar with the suggested term highlighted in bold. Image Source: Search Engine Land The new feature in action: Under the search bar We first searched for the term "Google Assistant" and then searched for "Noise Cancelling headphones". As seen in the above image, Google suggested a search term - "Noise Cancelling headphones with Google Assistant. " Here, Google tried to predict that we were looking for noise cancellation headphones with its Google Assistant feature. Pretty useful, isn't it? Suggestions while typing Another thing we noticed was how Google showed 'related suggestions’ based on our recent activity in the search bar while typing. Here's an example: We first searched for the term "intel i7" Immediately after this, we searched for the term "laptops", and here are the suggestions made by Google: As seen in the screenshot above, Google was smart enough to predict that we are looking for laptops with i7 processor. (Note: In order to receive these suggestions from Google, you need to be logged in with your Google Account. This helps Google to store your searched queries and give you more accurate suggestions. ) These new suggested terms help users to find what they are specifically looking for. This, in turn, makes users search for terms that they would've never searched for. Another aspect here... - Published: 2020-05-19 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/instagram-pin-comments-update/ As part of a larger initiative to counter bullying on the platform, Instagram is planning on testing the ‘Pin Comment’ feature on the posts shared by users. This feature will help Instagram users to pin comments they feel are appropriate, uplifting and promote positivity on their account. Instagram will soon roll out pin comments feature as a test and then make it available to all its users. Below is a snapshot of how the ‘Pin Comment’ feature will look in the Instagram IOS App. The feature of pinning comments will be helpful for users who wish to pin positive comments on their post. The positive comments can be pinned to the top of the comment section, automatically pushing down negative or inappropriate comments, if any. As per Instagram This feature gives people a way to set the tone for their account and engage with their community by pinning a select number of comments to the top of their comments thread. Other Benefits of Pin Comment Let’s say you use Instagram as an influencer to promote handbags for a particular brand. Someone who purchases and uses the handbags after seeing your post may leave positive comments about their experience. You can pin that feedback comment on the top to help other users learn more about the product. The positive feedback may also encourage other users to buy the handbags for themselves. Removing Negative Comments Another feature that Instagram is rolling out is the option to delete comments in bulk. This will... - Published: 2020-05-19 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/image-optimization/ What is Image Optimization Image optimization is the process of ensuring that the images that are integrated on a website does not slow down the page speed, should have appropriate tags, optimal file size, and type. This helps in providing the correct context of an image to the search engine. The main objective of image optimization is: Complementing other on page optimization efforts and help in attaining better ranking for web pages Ensuring the visibility of images in the vertical image search section of Google One of the key KPI of image optimization is; for the relevant search query, the number of impressions and clicks generated by the pages integrated with images. You can use the search console tool to check these metrics over a period of time. But, also ensure that you change the search type from the web to images. Why is Image Optimization necessary? Image optimization helps in improving the page speed, enhancing the user experience. It is one of the on-page seo techniques, which can significantly impact the ranking of a webpage. Also, if the image ranks well in the image search section of Google, there is a possibility to get organic sessions to your website, which can help in increasing the traffic contribution from organic search. Before we jump into Optimization tips, let’s look into the importance of optimizing web images in detail: Improved Page Speed The amount of time taken by any Web page to load should be as minimal as possible. Keeping users... - Published: 2020-05-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/mixed-content/ Does your website suddenly show a "Not secure" warning in Google Chrome even though your SSL certificate is valid? This could be because of Mixed Content on your website. But the question is, what is mixed content? And how does it affect your website? Let's find out. What is Mixed Content? Mixed Content is detected by Google if your webpage has a mix of both secure and non- secure resources. This error warning can pop up even though your website has a valid security certificate (HTTPS), however, some of the resources used on your websites like images, videos, media, or scripts are served through insecure resources(HTTP). Google does not encourage to have HTTP(non-secure) links on the backend/source code of your website. Note: (We've observed that some SEO professionals get confused with Mixed Content as "Duplicate Content" since it contains the word "content". However, Mixed Content is a completely different warning and has nothing to do with Duplicate content. ) In order to solve the duplicate content issues, you can connect to Content Marketing services or any SEO agency providing Google Penalty Recovery Services. How does Mixed Content affect your website? There were concerns raised when Google announced that it will deal with mixed content more seriously in 2020. It also stated that Chrome will enforce a block on all non-secure resources(HTTP) which can even break a website. What does this mean? It means that if you have Mixed Content error on your webpage, Google Chrome will show the below messages... - Published: 2020-05-18 - Modified: 2025-02-14 - URL: https://www.infidigit.com/blog/social-bookmarking/ What is Social Bookmarking Social bookmarking is a way for people to save and share links to websites or content they find useful or interesting. Users can organize these links with tags, making it easier to find and share them later. It helps improve online visibility and connects users with similar interests. Social bookmarking is a way to discover new content and share it with others. It also allows users to view and explore content recommended by others in their social network or community. Social bookmarking can be used for personal or professional purposes, such as saving articles or resources for research, sharing content with colleagues or friends, or promoting a website or blog. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions How Social Bookmarking Websites Work Social bookmarking websites operate in various ways. A website can consider any of the several approaches under the social bookmarking umbrella to increase traffic, such as off-page SEO techniques like saving pages offline and so on. Here are a few ways in which social bookmarking websites work : Curating Content Websites can create elaborate dashboards or sections with various resources clubbed together. This helps these social bookmarking websites in saving and expanding the contents or resources to appeal to a broader audience. Organizing and Saving... - Published: 2020-05-18 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-google-analytics/ Are you from the digital world & eager to measure the performance of your website? In the ambiance where everything leaves its mark, one can use a suitable analysis tool. This is where Google Analytics comes into the picture. If you want relevant data and the propensity to analyze and implement those data; Google analytics is most conducive to a favorable outcome. Through this article, let's have a look at Google Analytics from the beginner’s perception. You can also watch the below video to get started with Google Analytics https://www. youtube. com/watch? v=MUAas-O0AoY Google Analytics Google Analytics is one of the most important measurement tools in SEO services. Whether you have a blog, a static site, or a showcasing movement for individual or business use, you require Google Analytics. It is a web analytics tool that eventually helps with the data in the wake of a few queries such as: Changes in the website traffic Existing /new users visited the website Behavioral flow of the website Number of visits and their time span Landing pages visited Sources of sessions/traffic achieved Devices used for visiting the website Visitors age, gender, and interests Considering the aforementioned queries, below are the essential metrics in Google Analytics Reports - 1. Real-time Report As by the name, the real-time report helps us with the activity carried out in real-time, i. e. , during the current time. This real-time report is the same as measuring the pulse of the website in a specific moment to see... - Published: 2020-05-18 - Modified: 2026-05-27 - URL: https://www.infidigit.com/blog/seo-trends/ Before talking about the relevance of SEO, it is important to take a step back and understand the most important question: what is SEO? SEO or, Search Engine Optimisation refers to the process of improving the volume and quality of user traffic on a website or a webpage. This helps in increasing its visibility, through organic search results. It includes only unpaid traffic from SERP or the search engine results page. SEO practices and trends keep on evolving continuously. With the continuous revision in the Google algorithms, optimisation practices that are popular today might become outdated tomorrow. Even though there is a continuous change and improvisation in the SEO practices, it will be misleading to mention SEO, a dead practice. Thus, the question regarding ‘Is SEO dead’ is irrelevant and an uniformed statement to make. SEO trends 2025 will continue to influence company and website growth. In fact, it is expected that companies and agencies in the US will spend over 80 billion dollars on SEO efforts to optimise on SEO trends 2025. It is important for a website to rank high in the SERP so that it can drive higher organic traffic, and generate millions and billions in revenue. Factors such as increased mobile search, featured snippets, voice search are some of the growing SEO trends. Below is an overview of 8 of the most important and popular SEO trends 2025. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored... - Published: 2020-05-15 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-my-business-adds-gift-card-links-and-donations/ A couple of weeks ago, Bing Places announced its integration with GoFundMe. GoFundMe is an American for-profit crowdfunding platform that allows people to raise money for various events. On 11 May 2020, Google My Business also announced its tie-up with GoFundMe & Paypal. The GMB team stated that the impact of COVID-19 has been tough on business owners. In order to make it easier for them, they added features & tools to the local listing to keep their consumers updated about their operations. They have now added the Gift Card & Donations feature to help businesses that are looking for financial support. This feature has been made available to businesses in the United States, Canada, United Kingdom, Ireland, Australia, and New Zealand. Through this functionality, merchants would be able to add a gift card link, donation link, or both to their profile. Business owners can share personal messages through their posts to keep customers informed as to how their funds will be used. These posts will be visible to the consumers later this month. Currently, for donations, they have partnered with Paypal, GoFundMe & gift cards, they have partnered with Square, Toast, Clover & Vagaro. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions To... - Published: 2020-05-15 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/app-reviews-and-ratings/ Just like SEO for a website, ASO is a process of optimizing an app for better visibility and improving downloads. There are millions of apps available in the Play Store and App Store. Each category has thousands of competitors, and most of them perform a similar task. So how would you decide which app is best for you? This is precisely where user ratings & reviews come to your help. Research by Apptentive says that around 59% of people check ratings and reviews before downloading an app. Why are Ratings and Reviews essential for your app? You've taken the effort to build this app and market it well. The only way to measure the success of your app is to know the total download counts and opinion of the users through ratings and reviews. Gaining positive reviews is like all your efforts successfully worked out. However, a negative rating or review means, you need to work or improvise in the said area. Google had already confirmed this way back that they will reward apps with higher quality. Besides other factors, the average reviews and ratings will impact on how your app ranks in the store. In simple words, a strong engagement metrics and retention rate will have a more substantial influence on the app's appearance in the store. Ratings and Reviews are a crucial part of ASO Ranking Factors. In the Play Store, Google sources most used words mentioned in the user reviews and shows it up. These reviews are... - Published: 2020-05-14 - Modified: 2026-04-01 - URL: https://www.infidigit.com/blog/seo-rankings/ Let’s say you own a website, but having a hard time to acquire leads, make any product sale or drive any revenue through it. How would you know if your website is reaching its potential customers? Well, this is why having SEO Services is important. What is SEO? Why does having SEO services help me? SEO service helps businesses meet their potential customers online. The goal of SEO is to optimize a site and improve its visibility. Keeping up with the developments in SEO can sometimes be challenging. This is why having an SEO Agency with excellent skills and a proven record can take you from Zero to One in a short period. Let’s assume that with all the hard-work and smart-work you did on your website, you achieved 1st position on Google. Well, that’s just half the battle. Maintaining the ranking is the actual task; you should be worried about it. Here are the suggested methods, with the help of which you should be able to maintain your top spot on Google. Content Being in the field of SEO for years now, we have always heard this statement that “Content is the King”. However, that has evolved in today’s time. It is not just the content, but quality, relevance and fresh content is the king. You need to keep the content updated with the latest information available. While you keep them fresh, do not miss out on relevancy. Understanding of the target audience is important and the create content... - Published: 2020-05-14 - Modified: 2026-01-27 - URL: https://www.infidigit.com/blog/semantic-seo/ Semantic SEO? Is it a new branch of SEO? Do we have to consider one more aspect of SEO before optimising the websites? These questions are natural if you are not aware of Semantic SEO. It is an important on-page SEO technique, which is hard to ignore. Although Semantic SEO as a concept has been there since 2003, it has gained prominence gradually as Google started understanding the search query better in terms of intent, context, and meaning rather than a combination of alphabets. What is Semantic Search? Semantic Search, in simple terms, is a process through which Search Engines deliver relevant and meaningful result by understanding the context of the query and intent of the user instead of just matching the pattern of the keyword. Semantic is the study of meaning in language. It can be applied to entire texts or to a single word. For example, "halt" and "stop" technically mean the same, but students of semantics analyse their subtle meaning. With every day, through artificial intelligence, search engines are getting closer to understanding the natural flow of language used by us. It can now correlate the words used and how they work together to understand the meaning behind the words. This gives more meaningful result of the search query. Google's ability to understand natural language better than ever has helped google in providing the relevant results to the user, thereby consolidating its position as most preferred Search Engines in the world. Even the best of SEO Agencies... - Published: 2020-05-13 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-says-search-results-on-first-page-indicate-you-are-doing-right/ In a recent twitter query, Danny Sullivan, the public face for Google search, made a statement with regards to web page rankings. According to him, if your web page ranks on the first page of the search results for its relevant queries, it means you are doing it right. His exact words were, "being on the first page is a sign you are indeed doing all the right and great things to have good content. " He further added, "rankings do change often; the update itself takes more time to roll out, So you might see changes to come that might help you," he added. We believe he is referring to the May 2020 core update in this tweet. Here is the tweet: Being on the first page is a sign you are indeed doing all the right and great things to have good content. Rankings do change often; the update itself takes more time to rollout. So you might see changes to come that might help you. — Danny Sullivan (@dannysullivan) May 7, 2020 It can be concluded that those who do things right should look forward to updates from Google as rewards. The rank drops may imply something is incorrect and the page needs to be attended to for an improved ranking. Popular Searches SEO Services SEO Company in Surat Website Speed Optimization Website Structure On-Page SEO Services SEO For Ecommerce CRO SEO Packages Top Tech YouTube Channels Professional SEO Services SEO for Automotive Top YouTube Searches Top... - Published: 2020-05-13 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/new-reports-for-special-announcements-in-search-console/ In the previous month, Webmaster introduced a new way for sites to highlight COVID-19 announcements on Google search from health and government agency websites. The highlights include major updates like stay at home directives or school closures. Now, Webmaster is announcing support for SpecialAnnouncement in Google Search Console which includes news reports that help find issues with implementation, and monitor the performance of this reach result type. The Webmaster also supports the markup on rich results test to review the existing URLs or debug the markup code prior to moving into production. SpecialAnnouncements Enhancement Report A new report is now available in Search Console for the sites' owners who have implemented SpecialAnnouncement structured data. These reports allow seeing errors, warnings, and valid pages for markup implemented on site. The issues can be fixed by validating them using the report. Appearance of SpecialAnnouncements in Performance Report Now, the performance of SpecialAnnouncement schema Marked-up pages on Google search can be checked in the Performance Report of Search Console. This implies that impressions, clicks, CTR results of the SpecialAnnouncement pages can be checked. SpecialAnnouncements in Rich Results Test One can test SpecialAnnouncement structured data using the Rich Result Test Tool once it is added to the pages. The Test exhibits the errors and suggestions for structured data. With the help of these new tools, understanding the performance of the marked-up SpecialAnnouncement pages on search, also the identification and fixing of issues shall become easier. Popular Searches SEO Services SEO Company in Hyderabad Website... - Published: 2020-05-13 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/slow-google-ranking-declines-over-time-can-imply-your-site-is-losing-relevance/ Google's Senior Webmaster Trends Analyst John Mueller, made a statement regarding sites that have recorded less and less traffic over several months or even years from organic searches. According to him, it can mean that such sites "overall aren't being seen as relevant as before" Someone asked John Mueller a question on Twitter related to sites that gradually witness a drop in traffic over many months and years from Google organic search & what it means. John Muller responded with: "Slow changes over time are sometimes a sign that your website overall isn't being seen as relevant as before. " What do you think could be the reason why Google finds the site not as relevant as before? Below are a few possible reasons listed by John: Sometimes that's content Sometimes design Sometimes functionality Sometimes bad targeting sometimes other things He further stated that often, "there's no simple answer or "one thing" to change. " Here is the tweet: Popular Searches SEO Services SEO Company in Chennai Website Development Website Structure BFSI Content Writing SEO For Ecommerce Content Writing Packages Ranking After 301 Redirect SEO Contract Staffing SEO For Pest Control Top YouTube Searches Stop Indexing UTM URLs SEO Services in Mumbai SEO For BFSI List of Search Engines SEO Challenges Link Building Services SEO For Contractor Top YT Cooking Channels Google Sandbox SEO Packages WordPress SEO Services What is a Blog Submit URL to Google - Published: 2020-05-12 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-quora-link-building/ There was a recent discussion that took place on Twitter encouraging link building strategy through the official Quora website. "Google is already aware of this practice", stated Google's Senior Webmaster Trends Analyst, John Mueller. Let us look at some terminologies related to link building. What is Quora? Quora is an online question and answer platform with its headquarters based out of California, United States of America. The forum can be used by internet users to ask, answer, follow, and edit questions in the form of opinions or by factual data. Hence, the Quora link building is an external link building strategy sometimes associated with forum spamming and profile link spamming. What is Forum Spamming? Forum spamming is a method of visiting a community forum and answering questions by adding links to redirect users to your website for further information. This method is viewed as a white hat technique by SEO professionals as you answer the question and link your article with detailed information. However, the moderator of the forum communities considers this spam. What is the Profile Link Building? This is another smart link building trick used where the member of the forum makes a few random & not so useful posts. By doing this, you generate a link in the discussion that points back to their profile. The user then adds the link on his profile page that he wants to promote. No matter how smart this technique looks, the moderators can easily spot this and can penalize you.... - Published: 2020-05-08 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-choosing-between-desktop-or-mobile-site/ Google's Senior Trends Analyst John Mueller, made a statement in Google Webmaster Central Hangout, held on the 1st of May. He said that if site owners have both desktop and mobile versions of their website, then they should prioritize on the mobile site. The question submitted by a site owner was "What should be the priority for optimization, desktop, or mobile version of the site? ". Take a look at what John Mueller had to say about choosing between desktop or mobile version of a site. John Mueller’s Response : So, in general, if we’ve switched the website over to mobile-first indexing, which we’ve switched most websites over to mobile-first indexing now, then we would only be using the mobile version for indexing as a basis for understanding what is on the website... as a basis for understanding the context between individual URLs of a website, so we would really only be using the mobile version for that. Especially if you have a different version on desktop and mobile, then we would essentially just be using the mobile version there. If you’re really in this, I’d say, tough situation, that you need to decide which of your versions is your favourite one to work on more, and if we’ve switched to mobile-first indexing, then I think the mobile version is probably the one you should be focusing on. However, I wouldn’t say that you can completely delete the desktop version and everything will continue to be okay, because probably you... - Published: 2020-05-07 - Modified: 2026-02-24 - URL: https://www.infidigit.com/blog/covid-19-shows-importance-of-digitally-transforming-our-marketing-activities/ Covid-19 pandemic has re-engineered our daily routines. Social distancing is the new normal and the internet has played a major role in keeping us connected to the outside world. People are spending more time online now, more often than ever. According to the preliminary statistics published by Forbes, internet hits have surged by 50% to 70%. A study on media consumption says that online media intake has surged by more than 4 hours since the COVID-19 lockdown, in comparison to the average of 1. 5 hours in the pre-corona times. Businesses are expected to witness a seismic shift in shopping behavior of millions of households as the pandemic will push more and more buyers to go online. An article published by livemint highlights findings of a survey conducted by Capgemini Research Institute, which states that consumers will seek convenience in the form of online shopping going forward. Concerns around health and safety will become paramount as “they will expect safer in-store and last-mile practices". With end-users remaining indoors and spending more time on digital platforms, it makes sense to shift the focus of your marketing strategies from traditional means of print and outdoor activities to digital and mobile campaigns. After all, that’s where your customers are going to be. Isn’t it? Last week Major retailer in Australia – Accent Group announced that they would shut dozens of stores in pivot to online. Economic times on 5th May mentioned that LG, Samsung, Vivo and few others are rolling out hyperlocal sales... - Published: 2020-05-06 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/may-2020-core-update/ Yesterday, Google announced to have released a new core algorithm update known as “May 2020 Core Update”. This was the second core update of the year 2020, since the January 2020 Core Update. Google is known to release 3 to 4 core algorithms every year. The tweet by Google Search Liaison said; Later today, we are releasing a broad core algorithm update, as we do several times per year. It is called the May 2020 Core Update. Our guidance about such updates remains as we’ve covered before. The next tweet by Search Liaison after an hour read; The May 2020 Core Update is now rolling out live. As is typical with these updates, it will typically take about one to two weeks to fully roll out. There were a lot of discussions worldwide that Google should pause “Core Algorithm Updates” since a lot of businesses were already affected by the current pandemic. However, after looking at this core release yesterday, it seems like that is not happening. Broad core algorithm updates happen to produce a noticeable effect on search results worldwide. Considering the current pandemic situation, we speculate that the current “Core Update” might affect the content or news around COVID-19. If we take a closer look at the recent tweets by Search Liaison, they all seem to discuss how searches for local content related to COVID-19 have increased. Given the current pandemic situation, it is highly likely that the Google algorithm will bring out relevant, latest and local content... - Published: 2020-05-05 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/googles-take-on-appearance-of-sitelinks-search-box/ Google algorithm is as sophisticated as we claim to understand it. Its constant unpredictability raises more questions than answering our doubts. Even Google advocates having a hard time explaining it. One such example came to the fore in the Webmaster hangout held on 28th April 2020. SEO personnel asked John Mueller that even after using the Structured Data Markup on the site, they are unable to see Sitelinks Search box for their website on the SERP, which has upset their boss. John Mueller recently confirmed that implementing the Structured data markup is not a necessity for Sitelinks Search box to appear more or less; the feature is also scarce for the business websites in the SERP results. Problem: Sitelinks Search box not Displayed in Search results Search Boxes are visible on the e-commerce websites where it is present to help the searcher to find the desired product on the site, thereby saving time and giving better UX. A Sitelinks Search box is a step ahead in UX by providing Search box in brand queries in the Search Engine Result Page itself, allowing to bypass the task of navigating to the target pages. Site owners or webmasters never need to do anything special to get the Sitelink Search box, but structured data can help to customize how the search box would appear on SERP even if Google has decided to show it. However, one should be aware that adding structured data does not guarantee that a Sitelink Search box would appear.... - Published: 2020-05-05 - Modified: 2023-06-16 - URL: https://www.infidigit.com/news/google-301-redirects/ In a recent video by Ask Google Webmasters, John Mueller answered questions about 301 redirects. The question arose from a site owner asking, "How long does it take for a new URL to be ranked in the SERP after applying a 301 redirect? " Here was the exact question: After a 301 redirect, how long does it take Google to start ranking the NEW URL instead of the old one? I did a redirect from A to B with 301, then Google indexed BOTH but instead of ranking the new one, Google is still ranking the old URL. John Mueller stated that their own Google SEO Team asked this question, but they could not help them with it. He, later on, explained how the whole canonicalization process works: Google Uses Many Factors For Canonicalization, Not Just 301 Redirects John Mueller was quick to point out that 301 redirects act like a signal for Google for canonicalization. But to rank and replace the new URL in the SERP, there are many other factors that it takes into consideration. Here are his exact words: At a general level, a 301 redirect is just a signal for canonicalization. You're telling us you'd prefer to have the destination page indexed rather than the originating one. And that's fine. However, we use lots of factors for canonicalization, not just redirects. In practice, what happens here is we spot the redirect, but we also look at the other factors. What are these other canonicalization factors? What... - Published: 2020-04-30 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-has-its-own-seo-team/ We are sure this question crossed your mind at least once - whether Google has its own team that handles SEO for them. Well, the answer is yes. There have been many instances where Google has spoken about its SEO team. We may be inclined towards thinking that Google does not have to do anything significant to achieve rankings for their queries. Well, Google says its SEO team has to work way harder than others. Well, not ranking for a search related to a Google product or their developer docs is surely not acceptable, is it? We tried to dig into the articles and videos to find mentions of Google's SEO team, and we did find some. Fasten your seat belts, here are some instances where Google has spoken about its SEO team: Google is looking for an SEO Manager - July 15, 2015 The talk in the town began in 2015 when Google published a job posting for a "Program Manager - Search Engine Optimization". This resulted in raising speculations on whether Google has its own SEO team. This job posting put an end to all those questions. This is was the Job Description said: Google was looking for someone strong in Technical SEO and could help drive organic traffic and business growth to Google. Life is tough for Google's SEO team - January 6, 2020 It all began when a Reddit user expressed his wish to work for Google in an SEO position. He wanted to know whether... - Published: 2020-04-28 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-makes-it-free-to-list-products-on-google-shopping/ Until now, businesses that wanted to sell their products through 'Google Shopping' had to pay for shopping ads. Google, however, recently announced that it will now allow retailers to list their products on Google Shopping for absolutely free. In what is a significant step taken by Google, Google Shopping will now allow organic results to be displayed in its search result listings. This new feature has been slated to be made available in the United States by the end of the month. Google has further plans to release it globally by the end of the year. Why did Google take this decision? Google is conscious of the millions of shopping searches made by users on Google each day. Thus, it wants users to quickly find the products they need in Google Shopping Results. Here is what Google had to say regarding this massive change "With hundreds of millions of shopping searches on Google each day, we know that many retailers have the items people need in stock and ready to ship but are less discoverable online. " However, the issue was that these retailers needed to pay to be included in Google Shopping results. For struggling businesses, this was not profitable, which discouraged them from opting for Google Shopping. Google understood this issue and has thus transitioned its take on allowing organic listings to appear in Google Shopping. Here's what Google said in addition "And as consumers increasingly shop online, they're searching not just for essentials but also things like... - Published: 2020-04-23 - Modified: 2025-10-01 - URL: https://www.infidigit.com/blog/what-is-international-seo/ Business owners offering products/services internationally want their website to work in all targeted market locations. That is where they require International SEO to make their presence felt. International SEO is seen as quite complex and this is where most of the businesses fall short. Unlike the common perception, International SEO can prove to be essential even for small businesses by opening new markets and earning huge ROI. Hence, let us understand more about what is International SEO and some of its best practices. What is International SEO? International SEO is not entirely about launching sites with altered content, executing hreflang etc. International SEO is mainly about geotargeting. This includes organizing and optimizing your website as per the region. Enabling search engines to identify the countries, languages of each user your business is targeting in a particular location. International SEO best practices: The URL structure for international websites The principal concept is that you need to have an accurate domain for your international SEO requirements. There are a few things to consider while choosing a domain name for international SEO. Domains like Country-code top-level domain (ccTLD) are applicable for a specific location. Eg – www. example. fr & www. example. co. uk Top-level domains (TLD) are used for geo-targeting specific countries. The subdomains and subfolders of ccTLD domains can be utilized for geo-targeting diverse countries as well. Eg of sub-domain – https://fr. example. com. It uses a generic TLD with a country-specific subdomain. Eg of sub-directories – https://www. example. com/fr &... - Published: 2020-04-23 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-infinite-scroll/ Infinite Scrolling was always a topic of discussion in the SEO community for its right way of implementation. To the benefits of its usage and comparison with other technologies like pagination, infinite scrolling persists to be spoken about. However, it has its own set of pros & cons, one of the negatives being the content indexing issue. Martin Splitt once again reminded SEO consultants and experts that using Infinite Scrolling can cause content indexing issues on Google. He further explained that Googlebot does not scroll pages when it visits a particular page. In an issue addressed by Martin Splitt during the recent “Better Together” Technical SEO conference, a website’s content was missing in the Google Search Index as a result of Infinite Scrolling. Martin was quick to share his screen by leveraging the virtual event to show the participants how he debugs SEO issues. One of the topics he touched upon was “Content missing from Google’s Index. Why Using Infinite Scroll Can Cause a Problem Splitt provided the example of the news website, which uses Infinite Scrolling on their website to give the user a seamless experience, thereby increasing user engagement & time spent on the site. Since news websites use infinite scroll, it means that the page does not load additional content until the user reaches the end of the screen. Splitt explained that this is where the problem arises as Googlebot being an algorithm is unable to scroll pages. In simple terms, it lands on the page, sees... - Published: 2020-04-22 - Modified: 2025-12-24 - URL: https://www.infidigit.com/blog/aso-ranking-factors/ So, you have recently built an app, and it got approved in Google Play Store & Apple App Store. Now you want to know how to gain better visibility and improve app ranking, or you want to help someone with the same. Well, whatever the reason may be, we have covered “Top ASO Ranking Factors For Your App In Google Play Store & Apple App Store”. What is ASO or App Store Optimization? App Store Optimization is a process where you optimize an app in such a way that your app ranks better in Play Store or App Store, thus increasing app visibility and downloads. Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store. ASO Solutions Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play Store & App Store. ASO Solutions Following are the “Top ASO Ranking Factors For Your App In Google Play Store & Apple App Store”: App Name App Name or also known as App Title is the first thing people would notice if your app appears on the screen. App Title or App Name is a 50 characters field for Google Play Store & 30 characters field for Apple App Store. The primary purpose of your app should reflect in the App Title in... - Published: 2020-04-22 - Modified: 2025-09-25 - URL: https://www.infidigit.com/blog/benefits-of-local-seo/ Digital marketing services are now both niche in focus and broad in terms of reach. Various agencies now provide specialized SEO services like penalty recovery, backlinks, local SEO services, content SEO and even featured snippets. However, did you ever imagine what could be the reason for this shift? Well, it is because a lot of SEO agencies have their expertise in either of the fields. Businesses choose to work with multiple agencies where their expertise lies. Sometimes, one particular agency would take care of SEO for them, while another one might look into Social Media or Paid Channels. One such niche channel that has grown exponentially over the years is Local SEO. You may already know ’What is SEO’ and how it has helped businesses grow significantly. You will find a lot of SEO case studies on the internet that prove how SEO has helped businesses grow in terms of visibility & revenue. Similarly, let us say if you own a small café, restaurant, photo-copy shop, or a car garage, which has a physical business location, you should opt for local SEO services. You may wonder why they should choose a local SEO service. Well, we will explain in detail about the benefits of local SEO, but for now, let us enlighten our new readers about what is Local SEO? In simple terms, local SEO is about improving the search visibility of a business that serves a local area. Better visibility means more engagement & revenue. Now, going back to... - Published: 2020-04-21 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/mochi-shoes/ Infidigit started working with Mochi Shoes from 2019. During this period, Infidigit helped Mochi Shoes to achieve rankings for some of the competitive keywords. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Keywords that Mochi Shoes is ranking for in #1 position and featured snippets Mochi Shoes is Ranking #1 for "Men Pathani Shoes" Keyword Mochi Shoes is Ranking #1 for "Shoe Deos" Keyword Mochi Shoes is Ranking #1 for "Foot Spray" Keyword Mochi Shoes is Ranking #1 for "Men Kolhapuri" Keyword Mochi Shoes is Ranking on Featured Snippet for "Pathani Shoes" Keyword Popular Searches SEO Services SEO Company in Mohali Wix Development Services Website Structure SEO Agency SEO For Ecommerce Website SEO Audit Packages Sensory Marketing Enterprise SEO Services SEO For Dentist Top YouTube Searches Importance of Website SEO Services in Mumbai SEO For Healthcare List of Search Engines Does Google Index # URLs YouTube SEO Services SEO For Restaurant Top YT Cooking Channels Grey Hat SEO SEO Packages WordPress SEO Services What is a Blog SEO Tools - Published: 2020-04-21 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-hreflang-implementation/ Google’s Senior Webmaster Trends Analyst John Mueller said that it's better to do less than more when it comes to hreflang implementations and the translation of the pages on your website. Below questions were asked by Shabbir Sadriwala from Infidigit to John Mueller on Twitter: “If there are few errors in the hreflang setup of the website, would Google disregard the entire code? E. g. if a domain targets 140 regions & 10 of its hreflang attributes are incorrect, will all other values not be considered ? ” Answer by John Mueller: “No. Hreflang is kept on a per-pair basis, so if some pairs aren't useful, the rest can still work. That said, 140 regions is almost certainly way too much. ” Shabbir then asked: “Would you recommend to stick to any number of regions? ” To which he replied: “I'd recommend limiting yourself to the number of regions you have unique, human-written, high-quality content for. Less is more. ” Key Learnings: If you have implemented multiple hreflang tags on your website for, e. g. 140 & if 10 amongst them show errors, the rest hreflang tags will still work fine. It is better to limit yourself to regions where you have "unique, human-written, high-quality content for in terms of hreflang implementations & translation of your website. Popular Searches SEO Services Website SEO Audit Packages WordPress Development Website Structure E-commerce SEO Services SEO For Ecommerce SEO Packages Types of SEO SEO Audit Services SEO for Education Top YouTube Searches Googlebots... - Published: 2020-04-21 - Modified: 2025-09-24 - URL: https://www.infidigit.com/blog/content-marketing-trends-2020/ The creation of valuable and relevant content with respect to the user is what content marketing is all about. It has proved to be more effective and efficient when compared to traditional marketing methods. This is why updation of content marketing strategies as per the ongoing trends is something that every marketer must carry out. Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Want your eCommerce site to rank higher on Google SERP? Optimize, rank, and flourish your online store's performance with our award-winning strategies. E-Commerce Solutions Looking at the ongoing trends, here’s a list of the ones that are ranking on every marketer’s ‘To-do-list’: Video Content Creation No marketer can deny the fact that video content is ruling the digital world. Take any popular platform, YouTube, LinkedIn, or Twitter, viewers now prefer video content over anything else. The intention of people watching a video is not always buying. Video content is also preferred when it comes to learning about new products or a review of a particular service. Not only that, but shoppers have also stated that videos have helped them decide on which product or brand to choose. Today, shoppers opt for video content because it helps them decide which specific brand or product to buy. Tip: For a brand, the most crucial factor to consider in video creation is the introduction. That is where the viewer gains an interest in what... - Published: 2020-04-21 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/app-keyword-research/ ASO, also known as App Store Optimization, is an integral part of digital marketing services that many agencies provide. In simple terms, ASO is to App, what SEO is to a website. Everything about SEO or ASO revolves around keywords. Because it is through them, you will receive traffic, sessions, clicks, users, or whatever metric you are focusing upon. App Keyword Research is one of the most important ranking factors which, when done right, you will receive potential users to your app. Before moving to explore “How to begin with App Keyword Research? ”, make sure you read - What is ASO Top Ranking Factors For ASO This will help you understand why Keyword Research For ASO is more important and where you are going to use it. Another essential thing to know is that there are various ASO Keyword Tools for ASO Keyword Research. Some popular tools are: App Radar Keywordtool. io Sensor Tower Thetool. io Mobile Action You can know more about these ASO Keyword tools by using their trial package or watching a YouTube video that explains about their features and interface. If you purchase either of these keyword tools for ASO, they guide you with short videos explaining each section of their tool. On that note, let us begin on how to do keyword research for your app Do you want to boost your mobile app performance? Optimise your mobile app with our award-winning ASO strategies that will lead to higher rankings & installs on Play... - Published: 2020-04-21 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/eyesupply/ Infidigit started working with EyeSupply from 2020. In this short period of time, Infidigit with its SEO strategies helped EyeSupply to achieve the #1 rankings for some of the competitive keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Keywords that EyeSupply is ranking for in #1 position   Eyesupply is Ranking on #1 for "Contact Lenses Online" Keyword Eyesupply is Ranking on #1 for "Colored Eye Contacts" Keyword Eyesupply is Ranking on #1 for "Colored Contact Lenses" Keyword Eyesupply is Ranking on #1 for "Colored Contacts" Keyword Popular Searches SEO Services SEO Company in Noida WordPress Development Website Structure CRO Services SEO For Ecommerce SEO Packages Canonical Tags Content Marketing Services SEO for Fashion Ecommerce Top YouTube Searches Cloaking SEO Services in Mumbai SEO for FMCG List of Search Engines SEO Friendly Website SEO Audit Services SEO for Fitness Top YT Cooking Channels Off Page SEO Website SEO Audit Packages WordPress SEO Services What is a Blog Blog Commenting for SEO - Published: 2020-04-21 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/manipal-university/ Infidigit started working with Manipal University i. e Manipal Academy of Higher Education from 2019. In this short period of time, Infidigit's SEO strategies helped MAHE to achieve rankings for some of the competitive keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Keywords that Manipal is ranking for in #1 position and featured snippets Manipal University is Ranking #1 for "MSc Nursing" Keyword Manipal University is Ranking on Featured Snippet & Rank #1 for "MPhil Stem Cells" Keyword     Manipal University is Ranking on Featured Snippet for "B Tech Lateral Entry" Keyword Popular Searches SEO Services SEO Company in Chandigarh Website Maintenance Website Structure USA SEO Services SEO For Ecommerce ASO SEO Packages Types of SEO Ecommerce Content Writing SEO for Gaming Top YouTube Searches Googlebots IP Addresses SEO Services in Mumbai SEO for Travel Websites List of Search Engines YouTube SEO Tools SEO Services in Bangalore SEO for Delivery Services Top YT Cooking Channels 308 Permanent Redirect SEO Packages WordPress SEO Services What is a Blog Import XML Formula - Published: 2020-04-21 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/paytm-first-games/ Infidigit started working with Paytm First Games from 2019. In this short period of time, Infidigit helped Paytm First Games to achieve rankings for some of the long-tail keywords. Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Elevate your web presence by Infidigit’s SEO solutions. Unlock higher rankings, quality traffic, and increased conversions through tailored award-winning SEO strategies. SEO Solutions Keywords that Paytm First Games is ranking for in #1 position Paytm First Games is Ranking #1 for "Play multiplayer battle centre games and earn cash " Keyword Paytm First Games is Ranking #1 for "Play multiplayer battle centre games online " Keyword Popular Searches SEO Services SEO Company in Gurgaon WooCommerce Development Website Structure Ecommerce SEO Services SEO For Ecommerce Ecommerce SEO Packages Types of Sitemaps SEO Audit Services SEO For Cannabis Top YouTube Searches Benefits of SEO SEO Services in Mumbai SEO For Plumbing Business List of Search Engines Top YT Beauty Channels Link Building Services SEO For Real Estate Business Top YT Cooking Channels Digital Marketing SEO Packages WordPress SEO Services What is a Blog History of Google - Published: 2020-04-21 - Modified: 2025-02-14 - URL: https://www.infidigit.com/seo/dunzo/ Infidigit started working with Dunzo from 2019. During this time, Infidigit's SEO strategies helped Dunzo to achieve rankings for some of the competitive keywords. Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Be the local choice on ‘near me’ searches. Elevate your presence in local searches and let interested customers locate your products and services with ease. Local Solutions Keywords that Dunzo is ranking for in #1 position and featured snippets Dunzo is Ranking on #1 for "Chicken Online Order Bangalore" Keyword Dunzo is Ranking on #1 for "Delivery Online" Keyword Dunzo is Ranking on #1 for "Fruits Online Pune" Keyword Dunzo is Ranking on #1 for "Meat Mart Online" Keyword Dunzo is Ranking on Featured Snippet for "Online Medicine Delivery In Hyderabad" Keyword Dunzo is Ranking on Featured Snippet for "Vegetables Online Bangalore" Keyword Popular Searches SEO Services SEO Company in Surat Website Speed Optimization Website Structure On-Page SEO Services SEO For Ecommerce CRO SEO Packages Top Tech YouTube Channels Professional SEO Services SEO for Automotive Top YouTube Searches Top Google Searches SEO Services in Mumbai SEO for B2B List of Search Engines Types of Digital Marketing E-commerce SEO Services SEO for B2C Top YT Cooking Channels Top Music YouTube Channels SEO Packages WordPress SEO Services What is a Blog Top YT Gaming Channels - Published: 2020-04-15 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-charged-with-exploiting-its-dominant-position-to-french-publisher/ The French Competition Authority places its blame on Google for not conforming to French laws, that request advanced associations to arrange a reasonable cost for utilization of contextual matter. It was discovered that Google's practices had hurt French news associations who had to conform to Google's terms of permitting free utilization of their matter in Google News. The decision additionally stated that as opposed to following a 2019 necessity that Google arrange a reasonable installment framework with news associations, Google was asked to essentially pull back from demonstrating French news completely As per an interpreted response to the ruling: “Google unilaterally decided that it would no longer display article extracts, photographs, and videos within its various services unless the publishers give it to them. free of charge. In practice, the vast majority of press publishers have granted Google free licenses for the use and display of their protected content, without negotiation and without receiving any remuneration from Google. ” As per the French Media, Google has three months to haggle in accordance with some basic honesty with news distributors to pay for the option to utilize titles, pictures, and pieces. Moreover, Google must present a report in about a month to detail how it is advancing and catch up reports each month from that point. In response, Google stated, "We are in conversations with countless press distributors so as to expand our help and speculations to serve the press area. We will agree to the choice of the Competition Authority,... - Published: 2020-04-15 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/bing-adds-coronavirus-self-checker-chatbot-to-search-results-pages/ The Centers for Disease Control and Prevention (CDC) has introduced a risk assessment tool for people who are showing symptoms of the coronavirus. The tool comes in the form of a chatbot that is displayed on the Bing search results page. The chatbot appears when someone searches for terms like ‘corona’, ‘coronavirus’, ‘coronavirus symptoms’. Or in other words, any such term related to coronavirus. CDC Chatbot Features We’ve been using this chatbox for a while now, and here is how’s the interface looks like: First, it asks you for your location. Then it asks you whether you’re feeling ill or taking care of someone sick. For this, if you respond with a ‘No’, it will tell you that you are ok and don’t need to worry. If yes, it will ask you what age group you fall under and then proceed to ask your gender. Next, the chatbot asks you whether you are experiencing any life-threatening symptoms. (There are around eight serious symptoms listed) Depending on what symptoms you select, you’d be advised to either visit a doctor immediately or self-quarantine at home. Key Learnings: Bing is taking essential measures to keep people informed during this coronavirus pandemic. Previously, Bing had also added support for new schema markup for coronavirus which was launched by Schema. org The CDC self-checker chatbot can help people access their condition based on their symptoms. This will also help avoid panic among people. With the United States being a hotspot for the COVID-19, it is... - Published: 2020-04-15 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-explains-right-way-to-remove-content/ John Muller reveals effective ways of removing pages for SEO. In a recent Google Webmaster Hangout, senior trends analyst, John Muller, answered some queries related to the most common mistakes made by online publishers while removing content for SEO (Search Engine Optimisation). Here are the detailed questions with answers for your reference: Question: “Can it help SEO by reducing web pages by marking our product pages noindex, which have almost zero impressions in the last 16 months. Currently 10 to 15% pages are like this and they’re just dead weight on our site. I was wondering that after noindexing such pages we will submit fewer pages to Google in the sitemap and Google could focus on the rest of our site better. ” Muller: “It’s something that I know some sites do. I think it is not a totally unreasonable approach to say that the pages that nobody cares about I essentially removed from my website. But it’s something where I wouldn’t just blindly do this. So if you’re just blindly focusing on the number of impressions that you have for individual products and you drop them from search then it’s very easy to drop things that are actually useful but they’re just not that common. ” Analyze Why The Page Not Performing Muller: “It might be that maybe it’s an archived version of a product or page where people after a certain period of time they need to go back there to find instructions for repairing this product or... - Published: 2020-04-15 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/showing-different-content-to-users-and-google/ Developer Martin Splitt puts light on what constitutes cloaking. In a recent JavaScript SEO Webmaster Hangout session, Google Developer Martin Splitt was asked whether differences in content visibility are okay for Googlebots and users. Here is how Marting Splitt responded to the question posed to him: Question: “Can you go into more detail what is considered as cloaking and what’s not? Where’s the gray line? ” Cloaking is simple terms is showing different content to users and different content to Google bot when they visit your website. Martin Splitt: “Where’s the grey line I can’t do much in terms of giving too much detail for that. But fundamentally cloaking means misleading the user. That means if I see a Googlebot is requesting my website and say this website is about kittens and butterflies and then when it’s a user going to that website (instead of Googlebot) having... like an online drugstore or trying to sell knockoff products, so something like that. That would be very much against the intention of the user, and that would not match what we would show in search results if the user searches for cute kittens or something like that. So that’s very, very clearly cloaking. ” Showing Slightly Different Content To Google-Bot and Users is Okay Splitt spoke about how different content is suitable for Googlebots and users. He also revealed details about device capabilities. Martin Splitt: “What isn’t cloaking is if my website content is slightly different. Because we all know that with... - Published: 2020-04-14 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-highlights-the-importance-of-seo-via-series-of-blog-posts/ Google introduces a series of blog posts dedicated to studying the importance of Search Engine Optimization (SEO) With its series of informative blog posts, Google aims towards sharing success stories of companies that have benefited from SEO. Google’s idea is to target the majority of people who are unaware of the importance of investing in SEO. The first case study focuses on a South Korean online recruiting firm, Saramin that decided to invest in SEO and saw a drastic surge in new signups on the website. Case Study: How SEO Lead to A 93% Increase in New Signups Google Webmasters’ trend analyst Gary Illyes spoke to the SEO manager of Saramin, Moon Tae Sung, at a Google Webmaster Conference in Seoul, South Korea. Saramin is one of South Korea’s largest online recruitment firms. People visit Saramin’s website for job searches, submitting their applications, and information related to their desired work profile. The company offers services, including: AI-based Interviews AI-based Headhunting Services Job Posting Recommendations Company and Salary Information Saramin’s Success With Google Search Console Saramin started with Google Search Console in the year 2015 and dedicated its time to find and fix crawling errors using the tool that led to a 15% surge in organic search traffic. Hence, with early success, Saramin decided to invest and implement SEO in their activities. Gradual Changes for Big Gains Later, Saramin focused on implementing gradual changes by studying the Google Search Developer’s guide and help centre articles. The implemented modifications were as follows... - Published: 2020-04-13 - Modified: 2025-02-19 - URL: https://www.infidigit.com/news/google-on-url-structure-of-amp-pages/ Google’s John Mueller, recently explained the practices of choosing URL structure for AMP Pages, during Google Webmaster Central Hangout. John Mueller recommends site owners to choose the URL structure that works best for a longer period of time. Here is the question that was introduced by a site owner: “I was wondering if there’s any best practice for the URL structure of AMP pages. If you use a sub-domain or a folder in the upper level, you can have a better possibility for analyzing in different tools. But I was wondering if there’s any benefit for Google if you put your AMP pages under the root domain instead of a sub-domain or parameters. ” This is what Mueller had to say in response: “From Google’s point of view, I think the only criteria that is critical for AMP pages is that it has to be on the same domain. So if you have it in the subdomain or a sub-directory, all of that is perfectly fine. In general, with these kind of related pages, I would recommend doing them in a way that works best for you. So something where it’s easy for you to track, it’s easy for you to monitor, it’s easy for you to maintain that setup. So if it works well for your CMS, for example, or if it works well for your server setup then that’s a good choice. I wouldn’t worry about is there any kind of Google tweak that makes a big difference... - Published: 2020-04-03 - Modified: 2025-09-29 - URL: https://www.infidigit.com/blog/structured-data-markup-for-ecommerce-product-pages/ In SEO, structured data refers to implementing some type of markup on a webpage. This provides additional details about the page’s contents. This helps search engines understand the content with relevant signals and also leads to enhanced results in SERPs (rich snippets, carousels, knowledge boxes, rich cards, etc). There are three syntaxes which search engines support i. e. : Microdata JSON-LD Microformats Google, Bing, Yahoo! and Yandex got together in 2011 to create a standardized list of attributes and entities which they all agreed to support as Schema. org. Importance of Rich Snippets for e-Commerce Improve your CTR Rich Snippet is a code that makes it easy for search engines to organize information. Rich results make search listings stand out and improve your CTR by 20%-30%. They are especially effective for e-commerce product pages because consumers depend on visuals when it comes to shopping. Products with high-quality images sell better than products with poor-quality images. If you are looking at the organic search results, you are probably going to gravitate towards the one with a clear star rating. It’s important to note that there is more than one type of snippets. You would probably want to use them on your e-commerce site: Products Schema A code that showcases basic product details. The products schema features a product and its relevant information, like color, size, etc. If a product has specific dimensions as compared to similar products, you want to list that in your product mark-up. If you are not a...