A Fintech app sees 113% growth in organic installs with Infidigit’s strategy
The Client
Operating at the intersection of Fintech and B2B Payments, this innovative platform is redefining how businesses manage their financial transactions. By bridging the gap between traditional credit cards and business expenditures, it enables companies to optimize their working capital, streamline vendor payments, and ensure seamless cash flow management.
Designed for SMEs, startups, and enterprises, the platform provides a tech-driven alternative to conventional banking, allowing businesses to unlock the full potential of their existing credit lines. Whether it’s paying suppliers, managing statutory dues, or handling operational expenses, this solution transforms credit into a strategic advantage.
With a strong focus on efficiency, security, and user-friendly technology, it simplifies business payments, enhances liquidity, and empowers organizations to scale faster. This is where credit meets convenience, and finance meets the future.
The Objective
- Develop a content strategy focused on B2B payment solutions, including Rent, Vendor Payments, Utilities, and Credit Card Bill Payments.
- Target high-intent, non-branded keywords despite limited search volume in the B2B fintech space.
- Maximize visibility in niche search queries to attract businesses actively seeking credit-based payment solutions.
- Drive qualified traffic and leverage it to increase app installs.
- Position the platform as a trusted fintech solution for businesses managing payments via credit
The Challenge
- Low Search Volume in B2B Fintech – Unlike B2C finance, B2B payment solutions have a niche audience, limiting organic traffic potential.
- High Competition for Transactional Keywords – Competing with established fintech players and banks for high-intent searches can be challenging.
- Limited Awareness of Credit-Based B2B Payments – Many businesses are unaware they can use credit cards for expenses like rent and vendor payments, making demand generation crucial.
- SEO vs. Performance Marketing – Since B2B decision-making involves multiple stakeholders, conversions may rely more on retargeting and direct sales efforts rather than purely organic traffic.
- Keyword Intent Challenges – Many relevant keywords (e.g., “vendor payments” or “credit card bill payment”) may have mixed intent, attracting users looking for personal finance solutions rather than B2B.
The Solution
1. Competitive SEO & Technical Enhancements
- Optimized site architecture to improve indexability and ensure priority pages were quickly crawled and ranked by search engines.
- Implemented structured data and schema markup to enhance SERP visibility for B2B payment-related queries.
- Strategic keyword mapping was used to align content with high-intent, non-branded searches, capturing businesses actively seeking solutions without prior brand awareness.
- Created data-backed educational resources, positioning the platform as a trusted authority in B2B payments while subtly integrating product use cases.
- Developed industry-focused blogs, guides, and landing pages that not only informed but also directly funneled users toward the app install journey.
- Revamped internal linking to strengthen topic clusters, ensuring seamless navigation between content and conversion pages.
2. Built Indirect Content to Attract & Educate Target Users
Recognizing that many businesses were unaware they could use credit cards for expenses like rent, vendor payments, and utilities, we developed a content funnel that subtly educated and guided them toward the solution.
- Created problem-driven content around topics like “How to Improve Cash Flow for Small Businesses” and “Best Ways to Manage Vendor Payments”, which resonated with the target audience.
- Industry-specific case studies and insights positioned the platform as a solution to common financial bottlenecks.
- Comparison guides (e.g., “Credit vs. Traditional Business Loans”) helped businesses understand the advantages of credit-based payments.
3. Conversion-Focused SEO for App Growth
- Integrated CRO best practices to bridge the gap between content engagement and app sign-ups, ensuring an intuitive user journey.
- Optimized above-the-fold content and CTAs to capture user intent at the right moment, reducing drop-offs and driving action.
The Result
Within 3 months:
180.35%
Increase in Keyword Coverage
Shows significant expansion in SEO footprint, meaning more relevant keywords are ranking.178.9%
Increase in Keyword Ranking in the Top 5
A high jump in top positions, which is where most clicks happen.320%
Increase in Keyword Ranking in the Top 10
Massive SERP dominance, improving visibility and CTR potential.148.06%
Increase in Non-Brand Impressions
Highlights success in targeting high-intent, non-branded keywords despite the niche's challenges.125.38%
Increase in Non-Brand Traffic
Direct organic demand generation beyond existing brand awareness.113.43%
Increase in App Installs from Organic Traffic
The most important metric, demonstrating direct business impact.
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