Marketing Manager :
We are seeking a dynamic Marketing Manager (ATL, BTL & Digital) with 5-7 years of experience to take charge of all marketing initiatives, including brand building, social media, digital campaigns, advertising, and creative projects. The person will report to Senior VP – Revenue
Responsibilities :
- ‘Own’ the B2B marketing strategy, bringing your expertise and ideas to the role.
- Conceptualize, plan, execute, and review the marketing strategy for the organization.
- Taking ownership of marketing plans, budget allocations, channels, and content in order to deliver the B2B objectives, especially qualified leads generation.
- Manage marketing budgets effectively and generate maximum ROIs
- Build a user-centric & data-informed culture in the Marketing Team aligned with our business goals.
- Set digital marketing KPIs and monitor team progress, ensuring digital marketing campaign and organizational objectives are met
- Overseeing the development and implementation of collaterals, content, and aligned services in the areas of marketing, communications, and public relations.
- Monitoring overall quality of brand messaging and actively evaluating progress and effectiveness of campaigns deployed.
- Strategize and implement Brand Communications and PR communications on offline and online platforms.
- Review and approve creatives, art, and copy developed by the teams, ensuring deliverables that effectively address marketing goals and challenges.
- Collaborate with Sales/ Business Development teams to drive innovative customer acquisition.
- Strategies for participation of top management in marketing and industry-based networking events and conferences as panelists, speakers or participation of company for attracting potential clients.
- Research and identify opportunities where good work can be showcased in industry awards both nationally and internationally.
- Coordinate with the operations team for submission of award nomination for the same.
Ideal Candidate :
- Ability to optimize digital marketing campaigns to ensure best results in terms of leads and revenue.
- Team leader with prior experience in leading successful marketing team & campaigns.
- Preferably have worked in a digital marketing agency.
Requirements :
- Post Graduate Degree in Marketing or Business
- Strong analytical and project management skills
- Experience running successful marketing campaigns
- Solid knowledge of web analytics, Meta and Google Ads
- Experience with CRM software
- Leadership skills with the ability to set, prioritize and meet goals
- Analytical mindset
- Good written, oral communication, presentation and leadership skills
- Relevant experience of 5-7 years
Salary :
Not a constraint for the right talent & will be commensurate with the experience & exposure required for the role.
Apply Now:
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