What is event link building?
Link building is a popular strategy to get quality backlinks to your website and improve its SEO performance. But did you know you can also use the technique to gain offline exposure?
Yes, it is possible with event link building.
Event link-building focuses on securing backlinks by participating in local, national, or global live events. These links are obtained by hosting the event or sponsoring it. The strategy deploys techniques like influencer marketing, guest posting, networking, and content creation.
It aims at building relationships, increasing site traffic, and boosting the website’s position in search engine results.
Benefits of event link building
Event link building entails many benefits that enhance your brand’s visibility and improve your website’s SEO performance.
- Improved brand awareness: Events allow you to reach a wider audience and establish a strong brand image.
- Better search engine rankings: Search engines consider high-quality backlinks to indicate your website’s value and reliability. As a result, your site’s ranking improves in search results.
- Diversify your backlink profile: Traditional link building techniques like guest blogging do not offer much diversity. Events help you gain various backlinks from different sources, adding strength and diversity to your backlink profile.
Ways to find worthwhile events to support
One of the best event link building techniques is hosting an event. But it demands immense planning, preparation, time, and money.
The other, simpler way to obtain event links is by sponsoring an event relevant to the industry of your business. Some examples of events you can benefit from are:
- Conferences
- Concerts
- Training seminars
- Workshops
- Associations or clubs
- Sporting events
- Event meetups
- Various lectures and academic events
You must identify and vet potential events to ensure they are worth your time and money. For instance, if you are into kitchen appliances, sponsoring an educational event for school students may not achieve the desired results.
You can find the right events to sponsor, keeping two things in mind. Firstly, look out for events related to your industry. Each industry has dedicated events and shows that bring experts, stakeholders, and potential customers under one roof.
You might know about many of the most popular events in your industry. Auto Expo is one of the leading auto shows in the world for automotive businesses. Similarly, Lakme Fashion Week is the right avenue for fashion brands.
Generally, these events have a dedicated page providing sponsorship details. Register yourself for an upcoming event. Their popularity guarantees quality and high expected attendance, eliminating your need to make efforts.
The flipside of sponsoring popular industry events is that it restricts the number of high-quality event links you can obtain for your website.
Therefore, you must also sponsor events from other industries. These include events from other categories like sporting events or concerts organized locally. Google’s search operators can help you find these events.
The objective of event link building is to build quality links. So, choose the event to sponsor carefully.
Conclusion
Links connect websites, which indicates that most link building strategies are for the online world. But it is also possible to build links offline via events.
Event link building is a powerful technique for businesses and individuals to build relationships, improve visibility, and drive online growth. You can obtain these links by hosting or sponsoring events. Proven strategies like collaboration with industry leaders and influencers and implementation of local SEO tactics can help you achieve your goals.
So, leverage the benefits of event link building today and grow your online presence by leaps and bounds.
