What Is WordPress?
Around one-third of websites worldwide are powered by WordPress; this is due to the unique features that make it one of the most robust site builders and content management systems today.
However, it is imperative to know the benefits of WordPress for business websites and the reasons why it stands out among its competitors.
In 2003, WordPress began its journey as a blogging software. However, over the last few years, the platform has evolved into a free and open-source content management system that allows users to create and manage websites.
It is the most powerful and widely used CMS around the world, accounting for over 76.4% of the CMS market share. From small personal blogs to websites of large multinational corporations, WordPress is an all-in-one solution for CMS.
Other platforms that compete with WordPress include Wix, Drupal, Shopify, Magento, Weebly, and more. But, the market share of these platforms is nowhere close to the CMS market share of WordPress.
Why Is WordPress Such a Hit?
While many other platforms are equally efficient, WordPress is one of the simplest ways to build your business’s online presence. The content management system is pretty easy to use for beginners and is a perfect tool to promote content, products, or services online.
12 Benefits of WordPress Websites
Simple, Direct, And Easy To Use
WordPress is easy to install and use for both beginners and professionals. Even if you don’t have the required technical or coding skills, you can quickly build and manage your websites with WordPress’s intuitive interface and tutorials.
Cost-efficient and Affordable
A great thing about WordPress is that you don’t have to pay anything for the software, which you can download from WordPress.org. However, you need to pay for a domain name and web hosting. Still, the WordPress paid version is quite affordable than other similar platforms.
Search Engine And SEO Friendly
One of the benefits of WordPress for business is that it aligns with search engine and SEO needs. The code behind the platform is simple, which makes it easier for search engines to crawl and index your site content. So, you can not only build your site using WordPress but also ensure it is optimized for search engines and drives more traffic over time.
Mobile Friendly
More than half of the online traffic in the world comes from mobiles. Hence, making your site mobile-friendly is one of the most essential things to improve your online visibility. WordPress helps you with this too. You can choose from multiple WordPress themes that are responsive to multiple devices and screen sizes.
Use Anywhere in the World to Access Your Website
WordPress allows you to manage your site from anywhere around the world. So, if you travel a lot, as long as you have internet access, you can log in from any computer and manage your site.
Website Security
No website platform is 100% secure. However, the WordPress security team of core developers and users constantly strives to improve its security. In fact, the common security issues on WordPress are not because of the software but usually occur due to user error.
A Blog is Already There and Ready to Use
Since WordPress is originally a blogging platform, it has inbuilt blogging capabilities that are accessible from any device. So, adding a blog article to your site to make it more interactive is extremely easy with the WordPress blog section.
Many Design Possibilities
You can fine-tune your site’s appearance and functions using an array of WordPress themes. While many themes are available via the WordPress theme directory, you can also purchase thousands of others through design marketplaces or third-party designers.
Flexibility
WordPress sites enjoy unlimited flexibility. This means you can create a website the way you want by using the available WordPress themes and apps. Also, you don’t have to wait for your web designer to make small changes to your site. You can do it all by yourself.
Simple User Interface
WordPress has no complex settings and is extremely easy to use. From labels and design to navigation, the simple user interface of WordPress allows even beginners to create and manage their sites with ease.
Support Forums
Since WordPress is an open-source platform, it is supported by communities that strive to make it more secure and updated. The WordPress community also hosts WordPress camps and supports the growth of local user groups. So, if you need any help regarding your website, you can ask questions to the community and get instant answers.
100% Modifiable
WordPress acts as your site’s engine. It allows you 100% customization, where you can change your site’s e appearance and functions as per your preference and make it shine.
Conclusion
Using WordPress for your website comes with multiple benefits, as discussed above. Be its intuitive interface, speed, scalability, flexibility, or cost-effectiveness; everything makes WordPress an ideal platform for almost every kind of website. It is easy to use even if you are a beginner and also offers e-commerce solutions via plugins like WooCommerce. In addition to these benefits, WordPress also allows you to run automatic backups using third-party tools or plugins.
So, no matter for what purpose you create a website, getting started with WordPress can help you make it more appealing, interactive, and search engine-friendly.
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