Bhama Designs records a 553x surge in non-brand traffic in the kids' category with Infidigit's expertise
The Client
Where tradition meets playful elegance—Bhama Designs brings a vibrant touch to kids’ ethnic fashion. With a delightful collection of kurta sets, dresses, lehengas, and fusion wear, the brand blends heritage with modern charm, ensuring every little trendsetter shines in comfort and style.
Bhama Designs’ kidswear range is thoughtfully crafted to celebrate every occasion, from festive gatherings to everyday moments.
With a focus on quality, inclusivity, and effortless shopping experiences, the brand is a go-to destination for parents seeking stylish, culturally inspired outfits for their children.
This case study explores the SEO strategies that enhanced Bhama Designs’ online visibility for their kids’ collection, connecting more families with fashion that brings joy, tradition, and a touch of whimsy to every wardrobe.
The Objective
- Increase Organic Visibility – Improve search engine rankings for high-intent keywords related to kids’ ethnic wear, driving more organic traffic to the website.
- Leverage Seasonal & Festive Trends – Align SEO efforts with key shopping seasons, festivals, and trending fashion searches to maximize visibility and sales during peak periods.
- Build a Sustainable SEO Framework – Develop a long-term, scalable SEO strategy that continuously enhances organic growth and maintains competitive rankings.
- Position Bhama Designs as a key player in the kids’ ethnic and fusion wear segment by enhancing brand visibility, authority, and consumer trust.
The Challenge
- High Competition in Kidswear SEO – Competing with well-established brands and marketplaces for top-ranking keywords in the kids’ ethnic wear segment.
- Low Search Volumes – Limited search volumes for high-intent keywords, with only limited discoverability among parents searching for kids’ festive and casual ethnic wear.
- Seasonal & Trend-Based Demand – The kidswear category sees fluctuating demand, requiring dynamic SEO strategies to capitalize on festive and seasonal shopping trends.
- Brand Authority & Trust Building – Strengthening Bhama Designs’ position as a trusted brand for kidswear through high-quality content.
The Solution
1. Competitive SEO Strategy for High-Ranking Keywords
- Conduct in-depth competitor analysis to identify keyword gaps and opportunities.
- Focus on long-tail, high-intent keywords with lower competition but strong conversion potential.
- Optimize category pages with compelling meta descriptions, structured data, and rich snippets to improve CTR.
2. Expanding Keyword Strategy to Increase Search Volumes
- Target broader and related search queries, including informational and transactional keywords.
- Implement an internal linking strategy to boost page authority and enhance keyword discoverability.
3. Leveraging Seasonal & Festive Trends for Maximum Visibility
- Create dedicated landing pages and optimize them for major shopping seasons and festivals.
- Develop seasonal content calendars aligned with key sales periods (Raksha Bandhan, Diwali & wedding season, etc.).
The Result
Within a year:
747.42%
Increase in Keyword Coverage
A massive expansion in SEO footprint, ensuring visibility across a wider range of relevant queries.14900%
Increase in Keyword Ranking in the Top 5
A game-changing surge in high-ranking keywords, dominating the most competitive positions where the majority of clicks happen.6188.88%
Increase in Keyword Ranking in the Top 10
Significant SERP dominance, leading to higher visibility, improved CTR, and increased organic traffic.13225.99%
Increase in Non-Brand Impressions
A monumental breakthrough in targeting high-intent, non-branded queries, amplifying reach beyond brand awareness.55200%
Increase in Non-Brand Traffic
Direct organic demand generation, proving the effectiveness of content and SEO strategies in capturing new audiences.
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