Mochi Shoes Overall Revenue Increased by 38.70% via SEO
The Client
Mochi Shoes is a leading retailer in the footwear segment in India, with a significant online presence. With an SEO-focused approach in place for years, the brand has been successfully navigating the competitive landscape of e-commerce. As their SEO partner, Infidigit helped optimise many pages to rise up the SERP ranks and get a spot in the top pages. However, there was a need not just to sustain but to enhance its digital footprint.
The Objective
In the competitive footwear market, Mochi Shoes aimed to strengthen its organic presence and drive higher revenue. The key objective was:
- Boost organic revenue
The Challenge
To enhance organic visibility and drive higher revenue for Mochi Shoes, we addressed several technical and on-page SEO challenges impacting indexation, navigation, user experience, and content optimization. Here are the key challenges:
- Missing Similar Products Section on PDP Pages
The absence of a “Similar Products” section on Product Detail Pages (PDP) led to lower user engagement and reduced cross-selling opportunities.
- Missing Above-the-Fold (ATF) Content
Several key landing pages lacked optimized ATF content, reducing engagement, keyword relevance, and search engine visibility.
- Cannibalization Issues
Indexed pagination URLs (?page=0 and ?page=1) were causing content cannibalization, leading to diluted rankings.
- Broken Internal Links
Several broken internal links on category pages and product buttons disrupted navigation and user experience.
The Solution
Adding Similar Products Section
A “Similar Products” section was implemented on PDPs to enhance user experience, encourage product discovery, and improve cross-selling opportunities. This helped increase engagement and conversions.
Adding Above-the-Fold (ATF) Content
Created well-structured ATF content with engaging copy, incorporating primary and secondary keywords for SEO optimization.
Fixing Cannibalization Issues
Implemented a disallow rule in robots.txt file to prevent content cannibalization and improve crawl efficiency.
Fixing Broken Internal Links
Updated incorrect URLs and replaced broken links with relevant, working pages to improve navigation.
The Result
These results show a comparison between the time frame of January 2024 to January 2025.
38.70%
Improvement In Organic Revenue
Beauty & Fitness
Health
Our Solutions
